Huge New Study Reveals What People Really Want In A Partner - Dr Paul Eastwick
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In a groundbreaking study involving 10,000 participants across 43 countries, Dr. Paul Eastwick and his team investigated the significant gap between what people say they want in a romantic partner (stated preferences) versus what actually drives their attraction to specific individuals (revealed preferences). While there is strong consensus on desirable traits like attractiveness, intelligence, honesty, and consideration, as well as undesirable ones like disorganization or anxiety, individual insight into unique desires often falls short. The research revealed that "good lover" status was the single strongest predictor of positive feelings toward a partner, ranking first in revealed preferences despite being rated only 12th in stated ideals. Similarly, traits like smelling good and having a nice body were undervalued by participants but turned out to be among their top four most influential factors when evaluating real people. The study also highlighted distinct gender discrepancies that largely stem from social stereotypes rather than biological imperatives. Men consistently rank earning potential higher as an ideal trait compared to women, yet both genders show nearly identical revealed preferences for financial security in actual partners. Conversely, while men prioritize attractiveness more highly in their stated ideals, they significantly underestimate its importance relative to reality; women overestimate the value of status traits and severely underestimate physical attributes like sexiness or a nice body. These opposing errors—men underestimating physical appeal and women overemphasizing financial security in surveys—cancel each other out, creating an illusion of gender difference that disappears when looking at actual behavioral choices. Beyond specific trait rankings, the research explores the complex balance between excitement and stability required for long-term relationships. Participants desire partners who are creative and adventurous to facilitate "self-expansion," yet they simultaneously crave loyalty and emotional stability to mitigate the inherent risks of intimacy. The study notes that while people can consciously manipulate their stated preferences due to social desirability or stereotypes, these conscious adjustments do not reflect their true revealed desires. Furthermore, traits associated with the Dark Triad may offer initial attraction but generally fail in long-term compatibility, whereas individuals with high emotional instability might find relief and happiness within a relationship if they partner with someone who helps regulate those anxious feelings. Ultimately, Dr. Eastwick argues that current dating algorithms focus too heavily on stated preferences or simple popularity metrics rather than true compatibility, which remains difficult to predict without longitudinal data. He suggests that the "Holy Grail" of matchmaking is not predicting what a person says they want, but understanding their unique revealed preferences and how those match with another's profile. The findings challenge both the "Red Pill" and "Black Pill" narratives by showing that while first impressions heavily favor conventional attractiveness for men and women alike, deeper connection relies on idiosyncratic factors like specific shared interests or emotional safety nets that cannot be captured in a spreadsheet. As societal norms shift with increased female workforce participation and financial independence, these preferences continue to evolve, suggesting that the most effective path forward lies not just in optimizing personal attributes but in fostering social networks where genuine connections can emerge beyond initial screening stages.
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your news study is one of the most
interesting things that I think I've
seen this year oh good oh good it also
has maybe the highest number of authors
that I've ever seen on a single Paper it
a big it a big team yes
so how well would you say people
actually know what they want in a
romantic
partner
um it depends so what people are very
good at recognizing is that some
attributes are very very desirable right
so there's good agreement that traits
like attractiveness and intelligent and
considerate and honest that these are
desirable things that we want romantic
Partners to have and there's also a lot
of agreement that we don't really want
somebody who's disorganized and careless
and we don't really want somebody who's
anxious and easily upset so there's a
lot of agreement and accurate
self-knowledge
that some attributes are more desirable
than others and you can ask lots of
interesting questions about why don't we
want to be with anxious Partners right
why don't we want to be with with
Partners who are kind of a mess right
and why do we want to be with Partners
who are attractive and
intelligent the trick though is when we
expect people to have insight about what
it is that they uniquely like what do
they like that makes them different from
other other people and that's the
Insight challenge where we find H
sometimes people do okay and sometimes
not so much why is that an interesting
Insight what is it that you like that
other people don't like why is that an
interesting question well I tell you the
reason I got interest the way I came to
that particular question was because of
uh the work on gender differences so
what do men and women want in a partner
right and so this is research going back
and it goes back I mean like 80 years at
this point right I mean middle part of
the 20th century when we started asking
people this actually the sociologists at
first were really interested in what
attributes do uh men and women say they
like and do we find these uh gender
differences and you certainly do for
attributes like attractiveness for
attributes like earning potential right
men will consistently say they like
attractiveness more than women women
will say they like earning potential
more than men um so we were originally
interested in whether we saw that those
gender differences also played out when
we looked at how those attributes
predicted all sorts of Downstream
consequences because that is an
individual difference of sorts right how
do you mean well gender right is what
we're doing is we're describing how some
people are different from other people
right in some ways it's like one of the
easiest ones to latch on to in The
Mating domain right but it does function
like other individual differences in
that if men say something as a group
that this appeals to them more than this
other group women it requires some
amount of individual predictive power
right that the groups have to be telling
us something different that's going to
then play out when we see what it is
that they actually find appealing so it
was really the gender differences that
got me interested in this uh this
accurate uh self- knowledge question in
the first place right so we have two
things that are going on here one is
what do people say that they look for
yeah and the other is what do people
actually want so we have stated and
revealed preferences can you explain how
you looked to sort of pull these two
apart this is the internet especially
online sort of mating discourse it's the
favorite don't trust what people say
watch what they do it's you know it's
the death of every evolutionary
psychology survey or self-report that's
ever been done because it says well no
no no it's that's what people want to
say uh so talk to me about how you
teased these two things apart and
avoided sort of too much uh
confabulation between the two you bet
and this is this is a key distinction
and they're yeah these terms get bandied
around but I I'll tell you how I use the
terms and and and I think this is a very
helpful way to think about it so when
we're talking about
attributes um a stated preference for an
attribute is usually done very simply
here A bunch of attributes here are some
rating scales tell us how much you would
like these attributes in an ideal
partner you can be more specific you can
say ideal short-term partner you can say
tonight sometimes we would do studies
where we we'd say you know oh when you
go speed dating how much you are you g
to care about these attributes but all
of those fit under the stated preference
rubric it's you know I see this trait
and how do I feel about it okay a
revealed
preference it's not sometimes people
confuse it with like oh but what do you
actually choose that's not actually
exactly what it is a revealed preference
is about what does the attribute predict
for you okay so if you meet an array of
people who vary in that attribute does
that attribute help distinguish wish the
people you liked from the people you
didn't okay so if I send speed dating is
a very helpful way to think about this
even though you don't actually need
speed dating to get revealed preferences
but it's it's helpful I find because you
can imagine meeting a set of 10 or 20
people and some are very attractive and
some are a little attractive and some
are not attractive at
all and the extent to which you have a
revealed preference for attractiveness
is the extent to which attractiveness is
a driver of the liking that you
experience for these people now liking
could be also be like a self-report
scale liking could be a choice you make
liking could be like H who do you take
on dates right liking can be measured in
a million different ways but it's some
sort of Association some sort of
predictive relationship between the
attribute and some sort of evaluative
experience that you have for a set of
potential
Partners what did you do to work out the
I I understand how you can do stated
preferences you just give people a
report you say here's a list of 35
traits rank order them from one to 35 in
terms of which one you think is most
important how do you discover 10,000
people's revealed preferences right so
there are a couple ways uh of doing it
and we actually did it in two different
ways in this
paper um the main way that we did it and
the is we just look at the revealed
preference in the sample okay so in the
whole sample of 10,000 people and I
should probably explain briefly what we
did in the study um we have a survey
it's about 10,000 people from 43
different countries and some of them are
in established relationships some of
them are single and what they're doing
is they're going to be reporting on
somebody that they're like kind of
interested in dating right but but
they're not dating
currently and they're completing a bunch
of traits about these people right
they're rating them on 35 different
attributes we also have their ideals for
those 35 attributes so we know how much
they say their stated preferences for
those attributes and we've got a
dependent measure too of you know sort
of how positively do you feel about this
person right it's sort of sort of
standard liking desire kinds of measures
so what we can do is in the whole sample
we can just look at okay when people
felt that these Partners were let's say
a good lover I'll use that example first
um how positively did they feel about
this person and it turned out that a
good lover was the single strongest
predictor of that dependent variable
right so a good lover is a very strong
predictor of feeling positively about a
romantic partner right that that
relationship was the strongest so we
would say in this sample there is a very
strong revealed preference for a good
lover even though people ranked it
something like 12th in terms of their
stated preferences it was their number
one revealed preference so so that's I
think a helpful way of thinking about
this distinction what is ideal partner
preference matching I know that this is
kind of a body of work just I feel like
that's important to get it out there
yeah right so the one of the questions
we can ask in this literature I mean
looking at the stated reveal it's all
very interesting but sometimes we want
to know okay if you are a person who
says you like attributes
XYZ do you like Partners more when they
match rather than mismatch XYZ okay so
if you say you're somebody who really
wants somebody who's attractive and
intelligent and
funny you really don't care about
attributes like are they religious and I
successful you didn't care so much okay
does the extent to which the partner
matches those ideals those stated
preferences that you have does that
predict how positively you feel about
this
person and figuring out the right way to
do that matching has been very
complicated and it's actually taking
taken the whole field like a decade to
sort out how to do it because it turns
out there's all sorts of complex stats
and uh that go into creating that
matching process um you know anybody
who's ever played around with things
like profile correlations or difference
scores is going to be familiar with the
many complexities that come into play
when you try to do this but what we
tried to do in this study was basically
take all of the different approaches
that are out there and say hey we're
gonna we're going to do them all and
we're going to show you how well these
different matching approaches work to
try to get at the question of whether
people are happier more more desirous of
Partners who match rather than mismatch
their stated preferences and what did
you find well what we found is that if
you pull out that unique component okay
and and again this was we really didn't
know what we were going to find going in
what that unique component was going to
show because I'd seen studies where this
component was basically
zero um and uh and and other studies
showed things that were a little bit
larger than that so what we found was
that when you pull out that unique
component across all 35 traits we found
real effects they're not huge it's like
two three four% of the variance tops but
it's there so a matching effect that is
truly about how much you desire these
attributes we've taken all of the what
we call normative matching out of it we
just look at that individual differences
component so if you meet somebody who
uniquely matches what you say you're
looking for you'll experience more
desire for that person it's not a huge
effect but it but it is there we are
able to detect it does that say that we
have some degree of insight into what it
is that we want in a partner yes with
the major major caveat of when we're
thinking about collapsing across 35
attributes so across that whole set we
get a little something the challenge is
what if you care about one attribute
what if you have an a hypothesis about
attractiveness or what if you have a
hypothesis about intelligence or warmth
what happens then and that's kind of
where things start to fall apart why
well those effects because there are
there are other ways of looking at
matching effects if you care about
single attributes and isolation and this
is a basic statistical interaction
prediction so again for listeners who
are familiar with these kinds of stats
what you're talking about is if you're
the kind of person who says you really
care about attractiveness okay you rate
that highly in an ideal partner that's
your state preference we want to see
whether um it matters that for again how
much you're Desiring this person that
you think that person is attractive so
you should experience a stronger
association between how attractive you
feel someone is and how much you desire
them if you say you care about
attractiveness okay so that's the way we
test that prediction these are
statistical interactions and you do it
for all the 35 traits and generally
speaking those are tiny because this
sample is so big we detect uh many of
them are
significant um although although many of
them are not and actually sort of
shockingly you know like attractiveness
isn't um but some are and and some are
are big enough to be notable actually
the one that really stood out was
religious so I would say tentatively
like if you're the kind of person who
says you want a religious partner there
there may really be a matching component
to that but for most of those attributes
in isolation those effects are very very
small I mean you need like thousands and
thousands of people to be able to see
them okay well I mean the least
interesting part of that study is people
were able to slightly predict the things
that they want the most interesting part
is what is it that people stated that
didn't come out as the revealed so can
you take us through where people really
miss the mark and sort of what you think
is going on with the motivation for
those yeah so there are some fun
discrepancies there that um that
surprised us a little bit um we didn't
uh you know I don't think we'd ever run
a study where we had 35 different traits
where we felt comfortable doing this
kind of ranking approach where we take
all the revealed preferences kind of
stack them up and we take all of the
stated preferences and stack those up
and we sort of see where the matches and
the mismatches are and so I mentioned
one of the mismatches earlier which is
that people really seem to have a strong
revealed preference for a good lover
even though that kind of ends up being
about 12th uh in their uh in in their
stated preferences overall um there are
a few other interesting ones people um
don't uh say they care that much about
an attribute like smells good uh that
kind of fits somewhere in the middle of
the range they don't you know
spontaneously think that sounds
particularly appealing but it actually
ends up being the fourth biggest thing
overall uh in terms of uh in terms of
what they feel their revealed
preferences for it and then of course if
some are if people are underestimating
on some they're going to be
overestimating on others and they
overestimated on some things like uh oh
uh like consider it a little bit uh
other attributes you know that are um a
little bit you know more on the on the
warmer side uh people you know say that
those attributes are very very important
but then when you look at the revealed
preferences they patient patient says
number 10 and it actually comes in at
number 18 which is interesting um what
else have we got here the war the
emotionally stable I think was another
one that like you people say they really
want somebody who's emotionally stable
but in the end I mean it's it's positive
but it's it's not as as strong as some
other so so maybe you know people in the
end are are okay with Partners who you
know maybe have a what's this one going
from 19 to six here sexy yeah sexy from
19 to six okay so this is interesting so
actually with a lot of the
attractiveness related traits people
were underestimating those on average
right sexy was one I think nice body was
one and so to bring it back to the
gender differences we can look
separately for men and
women at what state of preferences show
and what their revealed preferences show
and on the revealed preferences
side um what you see is that men and
women are really getting these
attributes about the same okay
attractiveness sexiness nice body those
have the same revealed preferences for
men and women and that that uh you know
is that does that shock people in
today's day and age it doesn't shock me
because this is what we've been seeing
for like 15 years when we look at speed
dating or we look at ongoing
relationships revealed preferences for
things like attractiveness really don't
show gender differences the stated
preferences of course do and what we can
show with this design is that what's
happening here is that both men and
women are underestimating
how much they like attractiveness but
women are like really underestimating so
so the underestimation effect is bigger
for women than it is for men right so so
that's how they both end up at the same
just to dig into that um men
prioritized in revealed preferences Y
and in stated preferences attractiveness
mole yes uh uh they they the the men and
the women prioriti Iz in terms of
revealed preferences attractiveness
equally right but on their stated side
the men prioritize it more but the men
are still
underestimating right so the men are
still too low relative to other traits
in terms of how they rate the stated
preferences compared to where the
revealed preferences come in the the
women are like way too low what else uh
was interesting when it comes to the sex
differences between men and women so we
can also look at some earning relevant
traits we've got things like ambitious
and we've got things like a good job uh
and we've got uh you know attributes in
that space financially secure is another
one and so those as stated preferences
generally rank quite a bit lower but you
see the gender differences that men that
women say they care about these
attributes more than men do once again
on the revealed preferences side it's
the same for men and women and again
we've been seeing this for for 15 plus
years now but again what's interesting
here is now we can figure out well who's
who's getting it wrong and this is a
case where actually both men and women
are getting it wrong just in opposite
directions so women are in their stated
preferences are overestimating a little
bit how much they like those attributes
and men are underestimating a little bit
how much they like those attributes they
aren't dramatic
errors um but they're big enough and in
opposite directions that it explains why
you see a modest gender differences
gender difference in what men and women
say they want on those attributes and
how they end up at the same place in
terms of their revealed preferences why
do you think it would be the case that
women would
overestimate how important a good job is
in a partner I would have guessed the
opposite I would have guessed that it's
a stereotype about women they would have
compensated for it they don't want to
seem like a gold digging hoe so they're
going to to counter signal against that
and then they're going to be smacked in
the face by the reality of being a you
know safety and resource seeking person
and uh but it doesn't seem to be the
case yeah you know I I actually think
there's some evidence that the gender
difference and I think the overall
preference for those kinds of attributes
that they have uh gone down a little bit
over time I could be wrong about that
but I think that makes sense when you
think about it in terms of you know as
as women have uh entered the workforce
in greater numbers and and you know
entered more High Prestige jobs you're
likely to find that at least in terms of
stated preferences they're not thinking
in the same way that they would have
back in like the 50s like oh I need a
partner who's going to really be making
the money because I'm not going to be
earning as well so I do think the stated
preferences have come down in some sense
but also think you're right that some of
what is um affecting people's stated
preferences are stereotypes and I mean
that in the most neutral way possible
just when you ask people to describe the
attributes that another group has right
they can do that and I think some of
what men and women do when you ask them
to describe their ideal partner is they
start picking out attributes that
members of the other gender have and
that's the funny thing is that men and
women know that men tend to earn more
than women and and attractiveness works
the other way so men and women know that
women on average tend to be more
attractive than men are so there are
some of these uh I think stereotypes
again in the most neutral way of using
that term kind of infect the way people
provide those stated preferences uh in
the first place and that could be a
source of some of these discrepancies
between what people say they want and
what they actually want yeah I'm sort of
trying to work out what's a black pill
and what's a white pill from uh from the
study and I think it's really I think
it's really interesting right because
this is I'm going to guess the largest
study ever done on stated versus
revealed preferences for men and women
CL okay one one of at least the most
recent it's hot off the press so just
for the people that are only listening
will have had the the table up on screen
for the people that are watching uh a
good lover coming in at number one at
number two loyal so um you know we have
this big discrepancy in a good lover we
have this big discrepancy in smells good
and in in sexy so it seems like people
wildly underestimate the importance of
some more kind of slightly shallow
physical characteristics that are to do
with intimacy at least like physical
intimacy but then when you look at the
rest of the top 10 you've got loyal
coming in at number two you've got
honest understanding uh considerate uh
supportive
uh you know a lot of much sort of softer
traits uh sympathetic and warm um you
know these are so we have sort of two
things going on at once like the red
pill and the blue pill are both kind of
right at the same time here you know
you've got this vicious purple pill yeah
it is it is a purple it is a purple pill
um but it's it's this real blend it's
this real blend of the two there is
there is a sort of a a focus on both the
immediate attractive sexiness and the
softness too I think that's right and
again what we're seeing here is that you
know these are people's own judgments
right so I'm making judgments about this
person I know and whether I find them
attractive and whether I think they're a
good lover right so so we're we're
really getting at an individual
psychology about the kinds of traits
that really co-vary very strongly with
good feelings about that partner
Desiring that partner and wanting to be
with that partner um I there are other
lessons and again I'm now drifting away
from this study a little bit um with
respect to okay but if I'm trying to
attract somebody in the first place I
think that's where um in many cases
people can find the red pill pretty
frustrating because if you feel like
well I'm not attractive or I don't have
these traits that make me seem like I'd
be a good lover I'm at this major
disadvantage um and my usual response to
that is like look in a a setting where
people are meeting for the first time
that is
true people reach consensus about
attributes like attractiveness or being
sexy being confident these matter in a
first impression context but where the
blue pill comes in a little bit is that
it says but uh as people get to know
each other if you're in a context that
is going to create create some repeated
interaction consensus on those kinds of
attributes tends to go down so over time
we start to disagree more and more about
who's attractive and who's not so for
somebody who's not conventionally
attractive for somebody who doesn't go
into the party and you know attract all
the attention what it means is that
there are other avenues for you but they
have to be Avenues where you actually
get to know people over time because
some people's opinions will
diverge what do you make of conventional
and uncreative being ranked at number 35
what do you think that says about people
yeah that's a great Point um uh people
uh certainly like to feel some
excitement right they they want to they
want to feel like their partner is going
to inspire them and and this is uh very
true in today's day and age it has
become more true over time that we want
our partners to push us we want our
partners to um help us like become
closer to Ideal our ideal self I mean
this is like a core idea in in close
relationships research is that we take
on attributes of our partners and we
want to experience new things with our
partners so somebody who is who is not
terribly creative
that that doesn't sound like a like a a
recipe for a sort of a fulfilling you
know uh growth infused relationship I
wonder because it sort of trustworthy is
one of the things that's in there and
you think well trustworthy is kind of
like it's tangential to that it's this
sort of reliable predictable kind of way
but it's you know this is exactly where
the the devil's in the details of we
want predictable but not too predictable
I don't want I want them to be reliable
but I don't want them to you know to be
able to know what they're going to say
every single time or have a boring
conversation with them so it's this it's
this sort of delicate balance between
the two yeah right right and we like
people who are who we find exciting
right who are adventurous who are going
to going to do new things with us um but
we also don't want you know close
relationships are by their nature um
they're they're dangerous risky things
and they're dangerous and risky things
because you put yourself in a position
to be taken advantage of right I mean
that's it that's kind of the whole point
is that you're establishing intimacy
with somebody you are opening yourself
up there are tremendous benefits both
psychological and tangible that come
with that but it is a risk of
exploitation there is a risk of being
rejected of being taken advantage of and
so this is why I think things like loyal
often end up uh uh you know pretty high
on the list because people want those
reassurances from somebody but they want
the excitement too just excitement that
isn't going to like uh you know
mean that that ultimately you're going
to reject me yeah not excitement I find
you in bed with a different person kind
of that's right that's that's a little
too exciting I I totally didn't think
about the fact that um people take on
the traits of their partner I I the fact
that I didn't think about it probably
means that other people also didn't
think about it um but yeah you you are
going to absorb some of the traits of
your partner so if they are anxious it's
not just anybody that's ever been in the
car any guy that's ever been in the car
with with a very nervous uh co-passenger
girlfriend and they they Panic about
traffic and you're like I'm a cool
driver you're making me panic like stop
I'm just trying to do my thing here and
you kind of absorb even if it's just for
a brief moment but that's one of the
reasons like if it's somebody who has an
anxious disposition if it's somebody who
uh the most literal way if it's someone
who smells bad not only do you have to
smell them but you probably smell bad
too yeah right right you you you take it
on yourself and this is um you know it's
part of why this work is called um uh
the sort of self-expansion and inclusion
of the other and the self but one of the
reasons that researchers think that uh
initiating relationships can be so
exciting is because of this
self-expansion experience that you get
when you're spending time with somebody
new that you're really excited about
because ultimately you're in you're
introducing each other to new things new
activities new interests new ways of
seeing the world and uh and and it's all
very invigorating and very exciting and
part of the reason that you you don't
need to sleep as much and you don't need
to eat as much right it's all it's all
very um uh self-expanding in that way
how much do you think uh the ranking
that people have given when it comes to
their revealed preferences of particular
traits is simply choosing to not have
the absence of that trait so the
selection of good lover being the
selection of of not a bad lover the SE
selection of smells good being the
selection of doesn't smell bad what do
you think about that that's a great
question you know we have occasionally
looked for those kinds of effects but
it's very hard to tease apart with these
kinds of data right but because what you
might be seeing is that if I think
somebody is like a one or a two or a
three I am penalizing them exceptionally
harshly and I'm not really
differentiating between the five sixes
and sevens okay
um when we're doing studies like this
where people are reporting on it's
either somebody you're in a relationship
with or somebody you're kind of
into all of this um you know these
differences that we see here are really
happening in that upper end right
because this is about differentiating
somebody who I think is a seven on
attractiveness from somebody who I think
is a six but in context where you're
meeting strangers and it's a maybe a
broader set of possible people that
you'd be meeting I I do think it's
plausible that that people are sort of
establishing some minimums and working
up from there but like it it sounds like
very clear and easy to to picture how
that would work the stats end up being
absurdly complicated yeah I imagine I
imagine they are stats stats was
actually one of only two uh subjects
that I got a C in at GCSE level so I was
uh I was early on bad at statistics yeah
it's it's is tough thinking about the
good lover one which is I think not only
the starkest difference between stated
and revealed but also then comes and
ranks at number
one what do you make of that do you just
is it a um both as the the Gap and then
as the fact that it is the
revealed it's a good question I think
that when people when you imagine
somebody who's a good lover in the
abstract that what people are probably
thinking is um that's not gonna impact
my day-to-day life very you know like
what am what are we talking about we're
talking about you know uh 30 minutes um
you know every evening or you know you
know 30 minutes every week if you've
been in a relationship for a
while but then in
reality um somebody who's a good lover
that that that idea incorporates a lot
of other good things that relationships
have right so it it uh also indicates
things like they're sensitive they're
giving they're caring right but they
also like know what they're doing and
they like care about whether you know
whether you know my sexual experiences
are good right so I think it's one of
these attributes that when it's
disembodied and abstract and dis
connected from a particular person it
sounds just kind of okay but when we
think about our partner that way it sort
of brings in all of these other
components that really make a a you know
a a sexual a romantic relationship what
it is I imagined that's a really good
point I imagine that smells good has a
good body is sexy you know what what is
it it's somebody that has a good body
thing uh reliable disciplined uh has
agency over their life they're motivated
they can discomfort you know it's like
this whole list of things that are
Upstream from has a good body and I
guess the same thing goes for smells
good it means that they've probably got
good personal hygiene and they take care
of themselves and maybe they're
considerate of others and so on and so
forth you know another this is just
occurring to me now and this would be an
interesting thing to test is that when
you ask people how much do you want
these traits in an ideal partner they
are mostly thinking about um
you know who I want with me you know by
my side doing the hard tasks of life but
when they're thinking about a real
person that they are in or want to be in
a relationship with that these sexier
more
romantic um components come to the form
more it's a bit more visceral yeah right
because I'm thinking about this person
and all the visceral things that they
Inspire for good or for ill and so I
think that's that's quite uh that that's
another possible explanation for why we
see some of those
discrepancies were the stated or
revealed preferences for shortterm or
long-term relationships or both uh these
were all we usually describe it as an
ideal romantic partner which at least to
me connotes something longterm um we
didn't have we didn't ask about
short-term ideals uh in this study
really just you know because of time got
you did you work out overall whether men
or women were more
accurate um that's a good question
actually I don't think we
did um but that's something we we could
certainly dos simple stat should take
too long right that shouldn't that
shouldn't be too bad I my sense is that
they're probably similar but I
don't um but I didn't I didn't look at
whether there's sort of overall
mismatches there I mean certainly we saw
with attractiveness women had it off
more than men and for earning potential
they were kind of similarly off um I
wonder did you did you consider or would
you consider doing a follow-up study to
do the reversal how important do you
think that the opposite sex thinks that
trait is in you yeah that's an
interesting thing and you know I mean
there's some studies that have done that
not at this kind of scale um but but
people's ideas about what the other
gender likes I think the evidence
suggests it tracks pretty well what
people say they like right but um we've
never tried to look at what would the
discrepancies be there right between my
ideas about what you like and your
revealed preferences for you know
somebody actually because that's what's
important and this is this is I think
probably the most interesting element
basically is it even worth talking about
mate preferences if they don't actually
reflect our revealed mate preferences
like what we're both doing is we're both
playing this game I I can predict what
you say you're going to want but that's
pointless like I'm not here to just play
some lexical game the reason that we try
and predict what other people want is to
predict what they want not to predict
what they say that they want right right
I do agree that this is part of the
challenge here and again it is true when
we talk about that whole Suite of 35
traits that we can get some some action
there mil away right right exactly um
that that people do seem to have some
self- insight but on the specific traits
usually my my um uh bias as a researcher
is that I'm usually much more interested
in those associations what you you know
we call reveal preferences here that I
want to know how strongly does this
attribute predict some DV that I care
about I think it's I think what people's
ideas about the attributes they like are
also interesting but not because I'd
want to use it strategically to like try
to match it exactly I'd want to know
what what their revealed preferences are
and try to match that are you familiar
with the keian beauty contest do you
know what that is no uh no tell me okay
keian beauty contest describes a beauty
contest where judges are rewarded for
selecting the most popular faces among
all judges rather than those they may
personally find the most attractive this
idea is often applied in financial
markets whereby investors could profit
more by buying whichever stocks they
think other investors will buy rather
than the stocks that have fundamentally
the best value because when other people
buy a stock they bid the price up
allowing an earlier investor to cash out
with a profit regardless of whether the
price increases are supported by its
fundamentals so it's basically this
world in which we are trying to predict
what other people will predict as
opposed to just predict what's going to
happen in the real world and that's
where when we get to um what do you
think other people would look for in a
partner that's what you're doing you're
not just trying to think what do I think
they want in a partner it's what do I
think that they will say and then that
gets in Social desirability that gets a
lot of this sort of second third order
thinking in it yeah that's really
interesting and so you could imagine
that somebody who's uh who's paying more
attention to revealed preferences might
be able to get a leg up in that kind of
way that's an interesting idea
yes what was some of the biggest
unanswered questions that you had after
the study their implications what it
means for what people want at the moment
so one of the uh questions that remains
unanswered that I'm very interested in
is you know in this study I'm a
participant and I'm raiding this partner
on these traits now that's very useful I
mean again I'm a psychologist so I
believe in subjectivity is really
important and that if I want to
understand my experience of why I like
this person rather than that person it
helps to have me rate those traits that
tells me a lot and and and we get the
revealed preferences from those kinds of
ratings but if you were say a Matchmaker
if you were an online dating
company you wouldn't have data like that
if what you were trying to do was
predict who was going to like whom you
would need people's self-reports on both
sides right or I mean you know if we're
just dreaming here you might have like
you know independent coders you know
rate people on their traits okay so what
would we see for both revealed
preferences and also that matching
phenomenon if we're using both people's
self-reports right so your self-reports
of your traits and then my ideals and
trying to match that way now it is a
basic rule with this kind of data that
when you move from my judgment of the
trait to your judgment of the trait and
you try to predict something that
predictive relationship is GNA go down
but we we have some wiggle room here it
might go down but might still be useful
might be the kind of thing that a
Matchmaker could use to predict who
you're going to like more or less it
could also go down to basically zero so
so that we don't really know yet there
are there are practical ways that these
data could prove
useful uh or uh we kind of end up in the
same place where where right now anybody
who tells you that they have a
matchmaking algorithm is probably just
you know trying to sell you a secret
sauce yeah I saw you tweet uh an article
I think from the guardian that was quite
critical about the effectiveness of uh
online dating for finding
soulmates uh a little bit of an
assessment people's sort of ambient
dissatisfaction with this stuff do you
think that there is a way that your big
data or Big Data like it could be folded
into a dating service to make the
matchmaking more accurate I think it's
possible and that's what we what that's
what we' need to see is if you can get a
sample that's this large and you you
have people on both sides before they
actually meet each other maybe there is
something you can do to predict good
matches now I want to be clear about
what I mean by good matches because if
you have people's self-reports ahead of
time there a few things that are very
easy to do it's very easy to predict
who's popular that isn't challenging if
somebody tells you uh I tend to be
popular with members of the gender that
I'm interested in guess what they will
be so those kinds of uh of of self-
reports tend to have accurate Insight
what is much much harder and we've never
been able to do and I've never seen
anybody else who's able to do it is to
actually create that matching that that
specific matching component or what I
would usually call compatibility that
it's not about your popularity it's
really about the two of us fit together
well that's the the sort of uh the the
Holy Grail in this space yeah it's very
interesting I know that you've done a a
good amount of work about compatibility
and sort of how people evaluate mates
mate evaluation Theory and stuff like
that yeah yeah it's um I guess the one
the one question that I have or the the
sort of main uh potential flaw that I
see in the study is that when people
have been doing their revealed
preferences that is still mediated by
their own biases right they're
describing either a real or imagined
partner and in that they are it has to
go through the filtering which means
that all of the muck of their cognitive
makeup and their desirability and so on
and so forth how do we not know that
they're maneuvering and manipulating the
revealed uh person uh Avatar uh through
the their own psychology oh yeah it's a
great point and you know that motivated
reasoning is in many ways you again this
is like one of the essential truths of
close relationships is that people are
very motivated to see their Partners in
a positive light there are some
experiments they're like 30 years old
now but there are really great studies
where you tell people things like hey
you know good relationships have a lot
of conflict and then people will be like
oh yeah oh my my relationship has a lot
of conflict yeah this is not usually
something that people would be willing
to say but when you tell them that
actually it' be a good thing oh now they
see the conflict in their
relationships right now they're now
they're willing to identify those
moments people do that with traits too
right so for a lot of these traits you
know there's a good version and a bad
version of the thing right we were kind
of talking about this earlier but you
know there's a good way of being
sensitive right you're you're aware and
seem to care that I'm feeling off today
and you want to talk to me about it but
there's another way of being sensitive
it's like oh man this person is really
touchy and so what people will do is
that when they're in a relationship that
they're happy with they'll think
somebody is the good version rather than
the bad version of an attribute like
sensitive and so whenever we're getting
people's own judgments it's always going
to have that sort of muy
self-report stuff in it and that's not
that useful if your goal is to try to
you know predict who's going to like
whom before they have a chance to meet
each other and engage in that motivated
reasoning one way or the other there's a
third stage that I would love to look at
so um one of the bits of research that
I've done with David bus was about the
difference between uh what people will
click on versus who they will click with
and the fact that algorithms seem to
have a very good predictive power of
being ble to get you to swipe right on
somebody but when it actually comes to
long-term compatibility it the the
predictive power is essentially zero
right which presumably you've seen too
so so we have the way that I'm kind of
conceptualizing is we have three we have
stated preferences then we have revealed
preferences and then we have effective
preferences for the long for the long
term as well so I would love to to work
out you said that you like this thing
you ended up liking this thing yeah and
what were the traits that ended up being
effective over the long term as well and
that would require it to be I don't know
longitudinal or you to look at changes
or like what do you wish that you could
change in a partner if you could but
that would be so cool because that would
actually show not only what do people
say they want what are people attracted
to and then what is it that's got the
best predictive power for Effectiveness
long term yeah that's a great point and
and one of the challenging things is
that you know with any the way humans go
about about initiating relationships is
that you got to go through this staged
process right so I got to be
sufficiently appealing to somebody
initially in a first impression in a
second
impression uh and uh and they sort of
get to those later stages I think one of
the challenges of modern dating is that
as we have expected uh various online
forms to be able to do the job for us us
um it makes it a lot harder for some
people who don't immediately convey a
positive first impression to get to the
later points where they their other
attributes or just the opportunity for
some compatibility to grow and emerge
they like can't get to that stage well
this is the emergence of the black pill
right yeah right right right right but I
think I think what the black pill misses
um and I suppose we can pin this on the
red pill too a little bit is that the
answers in that space I mean correct me
if you disagree but the answers in that
space are mostly about boosting my
attributes so that I don't get cut off
at the early stage of the process right
so that I'm appealing enough and look
you lifting weights is great people
should people should work out people
should take care of themselves but I
think that what gets missed is that the
the thing that connects people and that
gives them meeting opportunity ities is
social connections social networks
spending time with people spend time
with people that you aren't going to hit
on just for the sake of being around
other people and being in those networks
that grow in morph and change and you
know I worry that we have like forgotten
that we yeah this certainly a sort of
treating dating like a petri dish and um
you know humans are very bad at working
out exponentials they're very bad at
working out compounding uh but
exponentials occur in social networks as
well right you know if you start to add
one person into your friend group into
two people into four people into you
know before you know it the number of
different connections between everyone
and then all of their connections
outside of it are very difficult to
predict I think this is you know I I
texted um William Costello about this
not long ago saying that I felt like uh
my tumbling down the rabbit hole of
evolutionary psychology has been so
great at at read sort of helping me to
understand how why humans are the way
they are but when it comes to the mating
research it's one thing that's
fundamentally missed it's missed by The
Red Pill it's missed by the black pill
it's missed by it's missed by everybody
and it's even missed by evolutionary
psychology human behavioral ecology
everybody misses it which is the
phenomenological sense of falling in
love with another person because it
can't appear on a spreadsheet there is
no way that we can describe it that we
can measure it it's this sort of you
know weird sense of fluttering of
butterflies and all the rest and and and
you know we can talk about she's trading
her facundity for his resources and her
youth for the mate value and you know in
some form or another red pill black pill
evolutionary psychology human behavioral
ecology the full work social psychology
everyone will come up with their own way
to describe this and no one is talking
about yeah but sometimes you just sort
of fall in love with somebody and you
have no idea why and what the [ __ ]
going on there and I think that's that
that's that's really the X Factor it
really sort of throws a wrench into the
works of all of our presumed Godlike
predictive Powers it goes yeah that's
out the window sorry right I think it is
extremely chaotic right in the in the
chaos theory sense of the term right
that it really hinges on a set of
interactions that can go in any of a
wide variety of different directions and
and once you fall in love with somebody
you can pick out and I believe people
when they say this when they say I fell
in love with you because um because
you're smart and that time you were
really interested in what had gone wrong
with my job and because my dog seems to
love you and I believe people when they
tell me that that that is why and there
was no way that we were gonna flag those
three things before you actually got
together there was no way to know and
that and I think it's um you know I'm I
find it both inspiring but also kind of
daunting disenchanting as a researcher
yeah right it's like well then what the
hell are we gonna do doing with my job
yeah but but but I will say you know
we're not alone in this space like
personality researchers are are getting
into this stuff right people are
starting to take this like like
idiosyncratic personality that the
things that describe you can't be
captured by scales that you just feed to
everybody and and you know we're we're
getting there I I think things are going
to look different in in 10 20 years and
are are going to look pretty creative
you gave me an idea before when you were
talking about uh the challenge that
people have of getting past the first
door right of sort of s getting someone
to swipe right in them on on a dating
app or getting a phone number or in a
bar or you know just getting a second
sentence out of somebody if they're
trying to speak to them um I think that
there's a lot of sympathy that gets
given to people who don't even get a
chance and that kind of makes sense it's
like an archetype of the PO down on his
luck guy that would make a great partner
but isn't able to do it or whatever um
but no one really ever talks about the
reverse the person who might be really
phenomenal making a Sparky conversation
but just have like a completely uh
objectionable like undal wable
personality right or the you know the
the emotional stability for instance I'm
I'm going to guess if somebody is very
low in emotional stability they can
probably kid many people there may be
lots of people listening that have been
in relationships with people like this
who have got past the front door got
into a relationship everything seemed
fine and they go oh there's like a
jackeline Hyde Batman and a Bruce Wayne
scenario going on here and um I I
totally get it people can't get a date
sympathy is needed how can we get these
dudes to be more attractive how can we
get these women to to you know be more
more uh interesting when they're talking
to people but there is a a whole other
cohort of people that need mate
retention tactics as opposed to sort of
mate attraction tactics so there's a
couple interesting things here first of
all I think the the traits that you're
describing that are probably most likely
to show that pattern would be some of
the more you know like narcissism and mo
Moy bism like dark dark Triad stuff I
think um actually the evidence on those
traits being appealing at first is like
a little mixed I think they're like a
little bit Desir
um but they certainly don't bode well um
for people's long-term relationships and
that's men and women yeah that's men and
women yeah so those those uh those
attributes aren't great but what's so
interesting with things like emotional
instability is like the thing is like
those attributes you tend to come off
badly at first and they're they're not
great in the long run
but what starts to happen is that again
this gets into this like inclusion of
the other and self kind of thing thing
is that somebody who is anxious if they
get in a relationship with somebody who
helps bring their anxiety down maybe
because they're super cool or just they
make that person feel safe and
comfortable you can get a person who's
like look I am still an anxious person
but I'm not anxious when I'm with my
partner I'm not anxious when when I'm
with these two friends it doesn't even
have to be romantic and I think
it it's not like a root to personality
change necessarily but it is a root to
uh arriving at a place where you can
have a happy fulfilling relationship
because you've found a way to tone down
those traits at least within the context
of that
relationship how much do you think that
the results you found both from
a stated and revealed preferences
standpoint how much do you think that
they were always this way way how much
do you think that these preferences have
been subject to change across time and
can you think of any stated or revealed
preferences that might be more or less
subject to change it's so interesting
because I I think about this all the
time with the earning
potential uh you know differences or
lack thereof in particular um you know I
um I I uh you know I watch a lot of
movies and um I recently was watching
the 1950s version of uh a stars born um
and in that version you know the the the
main female character becomes a major
success um and uh the man just
absolutely falls apart right he cannot
handle his partner being successful and
it is very understood in that movie like
very few men would be okay with this
like this is absolutely imag culating
that this is happening to him so there
is part of me that thinks boy this has
got to be a recent phenomenon right
where men and women have the same
revealed preferences for things like
earning potential and then I read uh you
know like Jane Austin and you know there
like everybody's gold digging so I guess
this is a long-winded way of saying I
don't know I suspect there are cultural
trends that push these things
around but you know I wish I had the
data for what people what people really
wanted in uh in the 1800s or you know
going back even further but I I my guess
would be is that as long as there was
variability right as long as there were
rich women and poor women in the in you
know in the Social Circle as long as
there were um rich men and poor men that
both men and women were going to
gravitate toward the good stuff uh
regardless of of which gender they are
pursuing but that's just a guess yeah
it's an interesting one I I wonder
whether um increased globalization and
increased inequality uh in that we can
now see there's people who have obscene
amounts of wealth that haven't that that
aren't like Godlike creatures you know
that isn't bestowed down or blessed he's
not the king he's not he's not somebody
that's Untouchable it's somebody that
you can track their Journey you know wal
rixson read 800 pages and you know musk
one of the top richest guys in the world
you know his story so I wonder you know
Candice Blake did some really fantastic
work about how um the proliferation of
sexy selfies in areas of high income
inequality so basically it seems like
women self-objectify more where they can
see both how high they could climb with
the right partner and how low they may
be able to fall essentially so I wonder
whether in a world that is basically
that tuned up to 11 everybody can see
how high they can climb everybody can
see how low they could fall um but then
you throw the spanner in the works now
which is female earning potential and
female Financial Independence you know
women out earned men in the 20s it's
basically a motherhood tax the pay Gap
is essentially just a motherhood tax now
and title 9's been reversed two women
for every one man completing a four-year
us college degree you know from the
metrics perspective from 50 years ago if
you'd not if you'd crossed off the m and
the F and not shown people what it was
they would have said oh those are the
guys and those are the girlss and you go
oh it's actually the other way around
switch right so yeah you think what does
it mean that ancestrally it it should be
the case that women would be more
sensitive to the resource and Status uh
capacity of their partner in a world
where they are now potentially out
earning their partner especially during
the time when they're looking to find a
mate Etc you know as you grow up a
little bit older men's desire to be
obsessive and and Conquer and do Mastery
and stuff like that plus motherhood tax
I think results in men on average
earning and still is going to result in
them earning more across their lifespan
but it's a real sort of upside down
world how much can we change our uh both
stated and revealed preferences how much
are we able to step in and consciously
go oh turn this down or turn this up
yeah it's a great question you know
we've tried to do some uh amount of
experimental manipulations of people's
stated preferences it turns out it's
pretty hard it's pretty hard to change
in a deliberate way people's ideas about
what they want we can do it with you
know sort of these it's like these
conditioning paradigms right where that
you you get people to experience uh
positive outcomes with particular
attributes and you do it more or less in
various conditions but all of these
effects that we get they're useful for
testing things in the lab but you know
we're not changing whether people say
they care about earning prospects in an
enduring way um I but I do think it's
important like when I think about the
the the problems when it comes to you
know gender relations today I think a
lot of it because because we see these
revealed preferences aren't so different
I think a lot of it is that like our
ideas and our
expectations and those things can matter
I mean we can get really mad when our
when we feel like our expectations
aren't going to be met or you know when
we think the world should be working
this way but it's working some other way
so I'm encouraged at one level that well
it seems like if we want a root for
change here we just got to change you
know the way people think about
themselves the way people see themselves
at the same time I also know that that
any kind of lasting intervention is
always a
[Music]
challenge so what have you learned about
where
positive feelings about our partners
come from like what what does it mean to
say that we have a
positive uh sort of disposition toward
our partners what what is that sense and
where where does it come from I mean
it's a deep question because in because
in some ways it's the the thing we focus
on the most I mean again I'm a I'm a
close relationships uh researcher first
and foremost and the main thing we study
is how positively people feel about
their partners and we think it's
important because it's going to predict
um break up and divorce it's going to
predict the health outcomes right um but
how exactly do you come to to look at a
rating scale and say I'm at the top of
this scale I'm kind of
middling um I think a lot of times we
think it comes from uh this General
sense that you kind of lock in and you
retrieve it the way you would retrieve
the response to any other question like
oh I think I'm extroverted but I also
think that there are certain key major
moments that happen for people in their
relationships sometimes they're called
turning points right and sometimes it
can be a small thing like the one time
that uh you know you made breakfast for
yourself and not me and that can be a
real turning point and I realize like
wait do you do you even like actually
care that I'm here um it can also be a
very positive thing like the time that
you skipped hanging out with your
friends because I'd had a bad day and
those moments too can also sort of push
us in dramatic ways that that again are
are kind of random like that same event
could have happened to 10 other people
and not had the same positive effect
that it did on me um so I think it's
some combination of those two things
right like overall senses that we kind
of lock in and retrieve easily but also
these little moments that uh that that
end up being very memorable and and
other than that I don't really have a
good sense of how people integrate those
things do you think that it would be
useful for people to become better
predictors of their own uh revealed mate
preferences I wonder whether in your big
cohort the people who's stated and
revealed had the smallest distance
between the two are more reliably
successful in relationships because
they're better able to uh expedite
finding partners that are like the ones
that they want to be like that's a
really interesting idea and we've I
don't I don't even know if we've ever
collected the data that would really
give us the right way to look at it um
we at some point had some data where we
uh tried to get a sense of who knew like
who was going to get an accurate sense
of like how popular they are and there
are a few speed dating studies to that
effect but not about like oh basically
basically if you had relationship
satisfaction if you just got one more
for the people in relationships well I
guess even for the people that weren't
in relationships you could have asked a
question like uh how satisfied are you
typically in your
relationships uh and if you had somebody
you would have been able to see quite
easily is there is there a covariance
between someone's ability to stated and
revealed are accurate they seem to be a
little bit higher I mean if it was lower
uh that would just throw a compl in my
hypothesis but um yeah that would be
cool to find out yeah yeah that's a
really interesting idea and the the the
general idea of looking at um how
satisfied you are with a whole Suite of
relationships you know it it this is
where like polyamory research really has
uh a leg up on what basic close
relationship researchers do is because
they can in princip see how you are
reacting across multiple partners and
that has the potential for all kinds of
fascinating insights because it suggest
you know we might be able to see things
like you know um I say that I really
care about attractiveness but turns out
that I'm the kind of person who's I'm
happier with the partner that I think is
less attractive right we would be able
to see those kinds of differences in the
way you are reacting to multiple
partners at the same time so
unfortunately those samples are pretty
hard to
but they can reveal a ton of insights
Paul Eastwick ladies and gentlemen Paul
I Love This research I'm fascinated to
see what you do next where should people
go they want to keep up to date with all
of the stuff that you're doing uh that's
a that's a great question you can follow
me on Twitter uh at Paul Eastwick um and
uh and yeah I'm gonna have a book coming
out in about a year and a half uh it's
GNA be a little ways off so uh so yeah
you can look for me then but for right
now bring you back on love to bring you
back on on the that'd be great that'd be
great hell yeah we did it man appreciate
it thanks so much if you enjoyed that
episode you will love a selection of the
best clips from the podcast over the
last couple of months and it's available
right here go on give them a watch