How YOU Can Help The 1878s Make Everton's Atmosphere Better!
Watch on YouTubeVideo summary
The video features a discussion with Barry Williams of Evans 1878 regarding a special initiative to enhance the atmosphere at Everton's new stadium for the upcoming season opener against Crystal Palace. The core of this proposal is an offer from the club and sponsor Adam Hack, which encourages fans to enter the ground early, specifically between 1:00 PM and 2:00 PM, rather than waiting until kickoff. To support this effort financially, a portion of the revenue from every pint of beer sold during this early window will be donated directly to Evans 1878. This funding is intended to cover significant costs associated with creating visual displays, such as the massive new flags that will span the entire width of the stands, which are essential for replicating the vibrant European-style atmosphere seen in other top leagues.
Beyond the financial incentives, the initiative aims to transform the stadium into a true home by fostering a deep connection between the players and the supporters. The hosts emphasize that without active fan participation, such as waving flags from designated seats or helping with setup, the desired environment cannot be achieved. They highlight that while the physical infrastructure is impressive, the "mythical atmosphere" relies on noise and visual spectacle to motivate players and influence match outcomes. The conversation points out that even in games where Everton lost, the electric energy generated by a full, engaged crowd provided an unforgettable experience for both fans and players, suggesting that building this culture could lead to future victories and a stronger sense of belonging for all supporters.
To further engage the community, Evans 1878 has launched a raffle competition where participants can win a once-in-a-lifetime opportunity to stand next to a new player in the official team photo. This prize serves as an additional incentive for fans to attend the match day activities and support the cause. Additionally, the group is seeking volunteers who are willing to take time off work to help dress the stadium and manage displays, noting that these efforts are entirely unpaid and driven by passion. The hosts also mention that a monthly donation link has been set up for those who prefer to contribute regularly, ensuring that the organization can sustain its operations throughout the season and beyond.
Ultimately, the goal is to establish a sustainable model where fans feel they are getting value for their money while simultaneously contributing to a greater cause. By entering early, buying a drink, and participating in the displays, supporters help raise funds that allow Evans 1878 to expand its operations, potentially doubling or tripling the number of flags used by the end of the season. The hosts express hope that if this initial push is successful, it will set a precedent for the entire season, creating a legacy where every fan feels like they are part of something special. They invite anyone with ideas or skills to get in touch via social media or email, reinforcing the message that the success of the stadium's atmosphere depends on the collective effort of the entire fanbase working together to make Goodison Park feel truly like home.
Read the full video transcript
Welcome to Toffee TV. I'm delighted to
say I'm joined in the studio by Barry
Williams who's part of Evans 1878. And
we're here to talk about something that
is
>> quite quite a big thing, isn't it? Quite
a big thing for the start of the new
season. We've got
>> Crystal Palace at home. Saturday, the
Premier League kicks off this weekend.
And the 1878 have got an offer on with
the club, which is fantastic. And that
is go on you tell them rather than me.
Come on.
>> So basically Adam Hack and the club have
agreed to if you go in the ground at
1:00 not on the plaza
have to be in the stadium
>> from 1:00 for the first 45 minutes. So
quart to 2.
>> Mhm.
>> If you buy a pint of blood then which is
only 450 by the way and to be honest
like that's that's good value.
>> Yeah. Like
>> £450 for a pint of I don't think
anyone's knocking it.
>> Yeah. For every pint that is sold, we'll
get 50p out of it. All right, that might
not seem a lot, but if 10% of the ground
go in and buy one point,
>> yeah,
>> that's 2 and a half grand.
>> And just to put that into context,
>> we've got a new flag out on Saturday
that is 4 m high
>> and 25 m wide.
>> Okay,
>> the poles for that alone have cost 1,200
quid.
>> So, okay.
>> And and I think that's the side that
people don't see. Like it's a lot. All
right. The flags do cost money, but it's
all the post that come with it. So,
stuff like that it will cover. Yeah. So,
like,
>> you know, and we've got it for three
games. We've got it for Sati, Man
United, and I switch. It'll be the same
same again soon as the turn styles open
first 45 minutes.
>> You know, if if people were to go in and
play on Saturday at half one
>> by four points,
>> that takes you to half two.
>> Yeah. Yeah. If again it takes you to
>> takes me to hospital.
>> If if that happens and 10% to the ground
do that that's 10 grand.
>> Yeah.
>> And 10 grand
>> you know that'll
>> that'll stretch a long way.
>> Yeah. Yeah.
>> And then obviously at R2 we are we are
asking people to go in the seats and
>> Okay.
>> You know sort of take the atmosphere
from the concourse.
>> Yeah.
>> Straight onto the south stand you know
and all around the ground to be fair.
Mhm.
>> Uh there'll be flags in the lower and
upper,
>> right?
>> And then obviously the new flag that
>> that will be shown. So
>> it will be the some of the rows on the
lower like it it is a big flag. It's
massive. Like you've probably seen it
like the likes of Newcastle.
>> Okay.
>> Like where it goes right across like the
main end. It's like that and it'll be in
the upper and lower. So So it will be
quite big.
>> Yeah. Um, you know, it's something that
we've we've tried to do, but as we've
said, we've not really had the money to
do it. Yeah.
>> Which is
>> why Aramark and and the club have come
to us and said, "Yeah, there's a deal
for you." Hopefully that raises a bit of
money for you.
>> Yeah.
>> You know, we've got we've got
a competition out at the minute. So,
like, and that's that's live on the
website and that's like a money can't
buy prize.
You've got
literally you win a place on the team
photo. So imagine you stood next to the
new right back [laughter]
>> like you can be
>> imagine first person to say I'm next to
the new right back and it's a Fiverr
like you know it's it's a it's a raffle.
It's not not an auction cuz you know
that's the first fair way to do it.
>> So like
>> we we've got loads out at the minute.
This all part of raising Saturday's
money for the
>> you know you've seen it yourself but the
last season at Goodison.
>> Yeah.
>> So I'll put it again into context. So
you know the to that we had in the park
end so all the cards.
>> Yeah. Yeah.
>> To do that in the south stand
>> is triple the amount.
>> So it was between 3 and 5,000 at
>> in the just the park end.
>> Wow. to do that in the south. So that
>> that alone was about 40 odd grand to do
>> is it? Yeah.
>> So and that that was like the TO
>> and then obviously the cards behind it.
>> I mean that is it's a obviously that
picture the image you know on the banks
of the Royal Blue Mary and all that
absolutely fantastic wasn't it? Um and
it is these things are you know we're
all
you just come back from Germany but
obviously being we've watched footy in
Germany and everything they do it
probably as good as anywhere in Europe
really don't they a lot of this stuff is
key and I think the 1878's been
fantastic since they they took this up
and had to suffer some criticism of
copite behavior and all that nonsense
but
>> I mean if copite behavior is winning
things we'll have a bit of
>> so they've done a brilliant use They've
done a absolutely fantastic job. All
volunteers, by the way. No one's job.
People take time off work to dress the
stadium and all of that. This is immense
what we've seen, you know, and the one
at the derby was amazing. It's just that
it's the derby and it didn't work out.
But if it would have worked out, it been
one that we would have we would have,
you know, and hopefully there'll be more
CO and stuff, but all of that comes with
money.
>> We've got one.
>> We've got one booked in one more.
>> We're in we're in a deal.
>> Well, club events is a deal with the
company who done that one,
>> right? Yeah, you know, so we signed a
well the club signed like a three a
three deal.
>> Okay.
>> So we've got one there
>> but
>> well what before you what is the plans
with the to we've got one more then will
there be an opportunity for more going
forward
>> like we're we're in discussions with the
club and obviously once once this one
finishes we'll then
>> say we'll get around the table and say
right are we going to do it again? Are
we going to attack it by a different
angle?
>> Okay. you know our ideal scenario if we
do something like that
>> in a in a quarterfinal I know
>> to get to get us to Wembley or if we do
it in the League Cup semi-final I know
that's what we want to do it for
>> but but it's everything else isn't it
because I think I think there was a lot
you know what this is again
>> I always felt like we missed the sick
the Sunderland game at home
>> because it was Sheamus's thing and all
that and I think once you if we can as a
fan base create a pot of money where
it's easier for for you as a fan group.
Is that what is that the right way to
call you? As a fan group to go, yeah,
actually we've got money. We're able to
do it for this game, this game, this
game. It does help with the atmosphere.
We seen that Chelsea game is
unbelievable when there was a coach
welcome and all of this stuff. So,
>> I think this is a really good sort of
way incentive. I think for people who
are going to have a bevy at the game,
people like to the first game of the
season. Hopefully it'll the weather will
be nice and you might want to go and
have a pint. Like you said, 450 is a
quite a competitive price for a for a
pint. And if you're going to go in and
have a point, get yourself there on and
>> yeah, effectively you could you could go
in at 20 to2 and just buy all your then
if you don't want to you know if you
don't want to go in at 1:00 like
>> but I think people go in at half one and
>> there is more places to put your pints
now because I've put stuff in there is
more finally there's more places to put
your pints down in the ground and so I
noticed that on Saturday against Le and
if you are someone who goes and has a
couple of beers before the game. Yeah.
Get in and and does help. It helps with
everything, doesn't it?
>> Yeah. Yeah. No, like don't get me wrong
like this this isn't the only thing that
we'll do to fund raise all year.
>> Like last year the club where the club
to be the club unique where we're we're
good with us. So like Uni donated like
hospitality tickets to us.
>> Yeah. It's very funny.
>> The club give us like breakfast at
French farm with with Sheamus which
again once in a lifetime.
>> Was that like a raffle thing?
like we' never auction anything cuz
obviously a raffle
>> and for a f
>> you know they've the club would give us
all sorts of prizes to raffle off which
we've done you know and they've said
that they'll do that going forward so
>> like there'll be other there'll be other
chances to like win stuff
>> like on the website
>> you know people again have been asking
for us for like a monthly donation link
and that's something that we've set up
literally say that live now.
>> We've literally set it up this week. So,
>> brilliant.
>> You can donate any any monthly amount up
to up to 50. Like we're not we're not
expecting anything. We have to put a
limit on it.
>> Cool.
>> You know, the donation link again for a
one-off donation that's that's open like
and that that'll continue to be open
>> like it's it's more
>> We'll put that link in the description
here by the way if anyone just wants to
do that as well.
>> Yeah. No, it's but it's it's more it's
for stuff like that. Like it's
>> Yeah.
>> You know, cuz in 10, 20 years,
>> they're going to be the the images that
people look at and be like,
>> look,
>> I I want to go there. Like, I'm not
saying it'll happen, but a player might
go, I've seen what they do.
>> Yeah.
>> And like I've seen what the fans do
there,
>> you know, cuz to be honest, mate,
without the fans, it doesn't happen.
>> No,
>> the the fans are the fans are brilliant
with it.
>> Yeah. like they they've took it on
board, you know, like
>> you're talking about just the people who
the match go there, you know, you look
at the Southand there,
>> no one there has to hold
>> them or whatever. So without them, it
doesn't happen. So again, we are asking
on Saturday if there is a flag on your
seat, then wave it. If not, just pass it
to someone who doesn't and then and then
once kickoff, just put it under your
seat and and the staff will come and get
it.
>> Please don't take them home. Yeah,
that's yeah,
>> we've seen loads. Please don't take
they're not things for you to take home.
Um, you know that this is all part of
the displays and everything. And
obviously it will stuff be used again.
Is that the the thing? So that's that's
the thing is that if
>> if it the temptation might be aren't
saying their own but you you're sort of
going against future displays and
everything and we want this to be a
thing whereas
>> like you've said players it sticks in
players minds these kind of images these
things even the ones who are there now
look at our fans you know they're
amazing and want to give that extra
little bit for it and
>> yeah you know
that what we put on gives the players
that extra 10%.
Well, it gives the crowd something,
doesn't it? We've seen in these games
now, you know, the crowd can be
unbelievable and make such a big
difference, don't
>> listen, sometimes the players don't
always get over the line in it. You
know, that game from the Arsenal game,
isn't it? And, you know, we lost to a
penalty,
>> you know, we were denied a penalty in
the second half, which we, you know, but
they were Arsenal were flying at that
time and that we matched them that
night.
>> Liverpool was a injury time winner. you
know, we don't lose brand and we don't
lose better. Who knows, we might go on
and win the game. So, it does make a
difference. We seen the crowd, like I
said before, with Chelsea and stuff. So,
Brighton, there was a a great thing at
Brighton, wasn't it? The third game of
the season and it it started our whole
journey at that stadium winning.
>> So, the the fans have made and we do
want to make it more
>> like our home.
>> Yeah, it's don't we that's what you
want. But like but like it's not we was
we we've been saying ourselves like we
don't want it just to be us that comes
up with ideas.
>> So like we
>> you know we're we're open to any idea
you know [clears throat] like there's
probably hundreds of designers out there
but
>> you know whatever fans
>> who might have an idea
>> and they might send it and we'll go yeah
you know what we'll have done.
>> That's good that so like if anyone has
got any ideas
>> where do they get in touch then? So you
can get on Twitter, Facebook, Instagram,
and it's literally just the 1878. So
obviously we've got the website as well.
>> Yeah.
>> Uh we're in the process of changing the
email address so it's easy to contact
us. So once that's live, we'll put that
out.
>> But if anyone does have any ideas, then
literally just contact us.
>> Yeah.
>> Like the more ideas the better
>> and then obviously with sati if we can
get a final push for volunteers.
>> Okay.
>> No. To
>> just to help with with the big flags. So
you like you can see a few of them.
>> Yeah.
>> No, if we can get a get a couple more
people to help us
>> then,
>> you know,
>> it would it would look
>> it look better than than that hopefully.
Uh at the minute we've got 400 flags and
I know that that probably seems a lot,
>> but by the end of this season, we want
to double treble that
>> really
>> because
they would they wouldn't fill they
wouldn't fill the whole stand. That's
>> like you'd have seen her at Liverpool
>> when the they were in the corner.
>> Yeah. Yeah. Yeah.
>> So that was every flag was out and that
was that was in the corner
>> in the corner.
>> So
>> you know if we can if this dealer kicks
off on Monday on Saturday
>> it kicks off on Saturday
>> and that and it goes well then who's to
say won't continue it all season.
>> Yeah. you know, and if that's the case,
then there's no ends to what we can do
in there.
>> And I suppose the good thing with that
as well, and a little bit of a different
thing with that as well, is people are
getting something for it is it's not
they're not just donations are f and if
you can donate absolutely outstanding,
but for people who are buying something
that they're going to buy anyway.
>> Yeah.
>> Antifa problem. Well, it is, you know,
it's competitive. Let's say that way. If
you're having a pint that price, you're
getting something anyway that you're
going to buy. and the 1878 are getting a
donation from it. So, it's that's a
great way of doing it, isn't it?
>> You know, like I think the ideal
scenario is everyone everyone goes well,
not everyone, but
>> well, everyone, but not everyone's going
to go in, but if if a lot of people go
in
>> and buy four points,
>> you're potentially looking at like 10
grand. And 10 grand would would do a lot
>> to be fair to us.
>> Yeah. Yeah. you know, so and if it if
making money out of it, then
>> they'll probably go, you know what, this
is working.
>> Yeah.
>> We'll we'll leave it with them all
season.
>> I mean, that would be great. And we we
want it Listen, we want it to be a place
where people come and and want to
experience that. Whether you're a I know
people don't like this phrase, but if
you're a day tripper or or you're an
away fan, you want to see what they're
doing. But us as Edonians, yeah, that's
what
>> you know, there was a phrase, wasn't it?
We go the match. That's what we do and
all that that the club, you know,
latched on to years ago. But that's what
we want this to become, don't we?
>> Yeah. You want you want to make it feel
like home.
>> You go home. This is this is Yeah. This
is what we do here. This is our stadium.
This is what we do. And hopefully
that'll transcend onto the pitch and
we'll actually win some bleeding known
games, you know, more than we have to
touch wood.
>> That would be nice. No, but that it's
all part of it, B, isn't it? You know,
we've
>> it becomes a thing whether we like it or
not. They are noisy neighbors.
They've got this mythical atmosphere,
but it's built on flags and it's built
on those European nights and the noise
and all that. Well, we we want it to be
a thing where it's us and people go,
"Ever
there ground's horrible." Or, "What a
place that is to play football or you
said it before and players do whether
people think it or not, players do look
at at clubs and stadiums and go, I want
a piece of that. I want to go and play
there."
>> Yeah. like you know to give you an
example. So when when
>> you all got his flag
>> Yeah.
>> like he's seen it and he's like I made
up with it.
>> Yeah.
>> Like
hopefully he might go that extra mile
for 11 of
>> course
>> you know and the connection if you can
get that with with the 11 players on the
pitch you know that's you're surely on
to a winner there aren't you? So
>> if you can build the deep connections
with players who who want to perform,
want to do that little bit extra and
they drive everybody else on around
them.
>> Yeah. Yeah.
>> We're all we all want the same. We all
walk through them gates wanting the same
thing. That's evident to play. We want
to go in and experience a fantastic
atmosphere and everything win and we get
to celebrate goals, don't we? That's all
we want when we go to the game. We've
all gone to there last season
>> and gone. We've won not loads but we've
won a game and gone right that and then
there's games where you come out and
gone the atmosphere there was
unbelievable like even even the United
game when we got beat that night there
was a turn that was like that's what it
should be like and we lost the game and
we shouldn't have done what we did and
then Chelsea was electric it was
unbelievable 30 3-1 I know 4 seconds
later be Harland score but when it went
3-1 that night was was berserk even 2-1
when he got By the way, it was a pop.
>> It felt Yeah. And it felt a bit like
Good Gish's winner against Palace cuz it
was injury time. It the noise was like
we needed that moment. Well, we want
that all the time, don't we? If if we
can go in on Saturday
>> and start it from from 1:00.
>> Yeah.
>> Really?
>> And carry it right through.
>> Yeah.
>> Then
>> if if we can get it to pop straight away
before kickoff,
>> then who knows,
>> you know, then
>> if the crowd like the crowd will do
their bit because, you know, the crowd
are brilliant.
>> Yeah. Then it's down to the players
then. Hopefully the players react to the
react to the crowd.
>> They will, won't they? I remember just
before we filmed him when we interviewed
Kan all he was talking to me. He went
you can feel it and s was talking about
the difference of goodness and he was
like it's so loud here when they start
here. He went it's your hair is just
>> straight away when we are noisy and and
we've both just talked before about
German football. they can they can sort
of have a pint in the seats as well, but
their atmosphere does start on the
concourse and they just take it forward
to the game and therefore the grounds
bouncing when their teams come out and
that's what I think that's what we want.
We all want to come out of there on
Saturday at 5:00. That's it.
>> The way referees are 10 past 5 with us
and be bouncing on that plaza going, "Oh
my god, what a win. What a performance."
But what an atmosphere, don't we? That's
what that's the sort of the dream, isn't
it? What
>> No, that's that's exactly what it is.
Hopefully you'll get a big donation as
well from it.
>> Yeah. No, like I said, if if it does if
it does kick off like if it does take
off
>> then, you know, there's probably
touchwood, we probably got it all
season. Obviously, it's down to the club
and of course if it works for them,
>> put pressure on them by doing it.
>> Works for us.
>> Yeah.
>> The the other thing as well just before
we finish, it's a brilliant prize what
you just mentioned then. There is this
is an opportunity. It's a raffle. So you
buy your raffle ticket, but it's an
opportunity to be on editing first scene
photo like B said hopefully sat next to
the new light back that we shine. Um,
and that's a that's an unbelievable
thing. Imagine winning that and that's
your you know if you've got kids or
whatever but that's your opportunity on
the team photo something you'll treasure
for sort of the rest of your life. So
how do how do people buy those if it's
best
>> literally you can so it's it's the pin
tweet on Twitter. Oh okay. You know,
it's it's also on the website, which the
website link is in the bio on Twitter.
>> What about like Instagram and stuff? Is
that
>> it's on all of them. So, Instagram,
Facebook, Twitter. It might be on Tik
Tok as well.
>> Uh that's that's
>> surely that's you. That's above my
>> That's your above my like
>> like I I can't work that. But if you go
on the website and then in the top left
corner the three lines
>> competitions and it's the only
competition live at the minute that
closes I think we're looking
>> towards the end of the month. So there
is you know we've still got
>> this week you've still got next week.
>> Yeah.
>> It'll probably run to
>> the end of bank holiday,
>> right?
>> And then and then a winner.
>> Yeah. Um, but like you said, for for the
cost of a fiverr,
>> like that's just that is a once in a
lifetime opportunity cuz I mean I
certainly don't know anyone who's sat on
the team photo.
>> No.
>> You know, who's had a full day out,
>> you know, it's probably won't happen
again.
>> Yeah.
>> You know, and like even even last year,
so like some of the prizes that we have
had, so we've had like a mascot prize,
>> like a mascot prize for your kid. like
>> we're hoping to get that again as well,
but there will be more stuff come coming
up
>> throughout the season. Yeah.
>> Like this is to really like kickstart us
off.
>> Yeah.
>> You know, to and to be fair to the club
as well, Dave they've donated
>> like Dave Dave said send us an invite an
an invoice for a certain amount. Yeah.
>> You know, so so that's good. The club
are fully on board with it.
>> Good. And so they I'm saying this they
should be as well because it's all feeds
back into the same the same thing. If it
helps ever and get three points
>> that's all that matters.
>> Yeah, isn't it?
>> Yeah, that's it.
>> That's all that matters. So listen,
brilliant prize there.
>> If you if you have a couple of sher bits
on match day, get yourself down on on
Saturday, the first one of the season,
if you get in the ground before quarter
to two and get a point of blood or
three. Um 50 for 50 p from each each
pint goes to the 1878s for things like
these displays which obviously will help
continue to help Hill Dickinson become
feel really like home cuz obviously it's
just the start of our second season
there. While it's a fabulous stadium,
>> does it fully feel like home? Well,
let's get there with the atmosphere.
Every time we have a great experience
there, it will feel more like home. So,
if you're going to do it, get yourself
down. the raffle prize. Check out 1878
Twitter, Facebook, Instagram, even Tik
Tok. Might see Baz dancing. Who knows?
You never know. It's all there. Get your
raffle ticket in. Baz, good luck.
>> Absolutely brilliant. Keep it going. And
uh any comments below, any questions,
leave below cuz I'll obviously pass them
on to Barry for you. And if there's any
volunteers who want to go and give the
everybody a hand cuz these are all
volunteers taking time off work to dress
the stadium and stuff. If anyone can do
for the match is this. Yeah. Yeah. If
you can volunteer at the weekend and
maybe wave a flag or help setting stuff
up, get in touch and I'm sure you'll be
pointed in the right direction.
>> Just just on that you don't have to sit
in the south cuz obviously you can move
around. So you know if you're like
yourself if you're in lower east
>> then you know you can just walk around.
So it doesn't it doesn't matter where
you are where you are. Okay. That's an
important point. So if you can help
brilliant let them know. See you later.