Video summary
The video provides a comprehensive guide on navigating the eMarketer platform to access valuable data regarding advertising, marketing, and digital commerce. Users are shown how to explore various categories such as ad spending, social media trends, consumer behavior, and seasonal shopping patterns. The interface allows for specific keyword searches, enabling viewers to locate targeted reports and visualizations on niche topics like TikTok usage or small business strategies.
Once a user selects a specific topic, the platform reveals extensive resources including detailed executive summaries, narrative content, and a wide array of graphs and charts. For instance, searching for TikTok yields insights into how time spent on YouTube continues to rise alongside increasing TikTok adoption. The video highlights that these reports often contain rich data sets covering the digital marketplace, offering both high-level overviews and granular statistics for analysis.
The tutorial further demonstrates how to dive deeper into specific metrics by clicking on individual chart listings within the small business section. Viewers can examine data points such as the share of US small business owners reporting increased sales across different channels over the past year. This interactive approach allows users to filter through numerous visualizations to find the exact statistics relevant to their research needs.
In conclusion, eMarketer serves as a robust repository for diverse reports and statistics essential for understanding modern digital market dynamics. The platform's ability to organize information by topic and provide access to both textual narratives and complex data visualizations makes it an invaluable tool for marketers and analysts. The video ends by inviting viewers to ask questions, reinforcing the educational intent of the demonstration.
Read the full video transcript
So, let's look at the databases. We'll
look at eMarketer.
So, here we can click on eMarketer.
And we'll see we've got a number of
options where we can choose things like
advertising and marketing, ad spending,
social media.
Next, looking at e-commerce, we can see
things like consumer behavior,
holiday and seasonal shopping.
Got some more topics over here like
small business, for example.
We can also enter some keywords in here
like TikTok, for example. So, we can
find different reports and charts
dealing with TikTok. Here's one on
marketing in 2026.
So, this is a lengthy report, as you can
see. We can start scrolling down the
page here.
So, there's a lot of good information in
here.
Graphs and charts.
There's an executive summary. Those are
always helpful.
So, we can see some different
definitions here, some narrative content
about TikTok.
Time spent on YouTube continues to rise
while TikTok usage
increases.
Uh got some more topics over here, small
business.
So, we can go down here and we can see
what kind of small business topics we
have.
We got charts, for example.
We can see some of those listed over
here.
We can click on those, see all of those.
And a lot of different charts here for
us.
So, we can see those listed. Here's the
share of US small business owners
reporting increased channel sales in the
past 12 months
by channel.
So, there's There's of good content on
eMarketer. All different types of
reports and statistics dealing with the
digital marketplace.
Let us know if you have any questions.
Thanks.