Video summary
The sentiment tab within the Moz AI Explorer tool represents a significant advancement beyond basic visibility tracking, offering deep insights into how AI engines perceive and discuss a brand. By accessing this feature under the AI visibility section, users can obtain an overall score ranging from 1 to 100, which serves as a concise metric to quickly demonstrate whether AI models are praising or criticizing a specific brand to leadership teams. This quantitative measure provides an immediate bottom line that helps stakeholders understand the current reputation landscape without needing to sift through vast amounts of raw data.
To gain a more granular understanding of brand health, the tool allows users to examine top themes and competitor comparison tables simultaneously. These features reveal exactly where messaging strategies are succeeding so teams can reinforce those strengths, while also highlighting areas requiring immediate attention before negative feedback escalates into serious problems. The competitor analysis provides a comprehensive breakdown including total mention counts, a clear distribution of positive, neutral, and negative sentiments, as well as confidence scores that illustrate precisely where a brand outperforms its rivals in the eyes of AI algorithms.
For actionable insights, users can scroll down to sentiment drivers to explore key themes and click on specific arrows to view the exact responses generated by AI models regarding their brand. This functionality enables marketers to trace opinions back to their original sources using color-coded indicators, effectively turning abstract data into concrete instructions for content teams on what needs fixing. By leveraging these detailed views, organizations can proactively catch harmful narratives before they impact sales and provide their teams with real data to guide strategic decisions.
Ultimately, mastering the sentiment tool transforms a marketer into an expert who truly understands what AI is saying about their brand, allowing them to navigate meetings with confidence and preparedness. This capability ensures that bad feedback is addressed early, guiding content creation with precision and demonstrating clear value to leadership. By integrating these insights into daily operations, businesses can maintain a positive reputation across AI platforms and ensure their messaging aligns with how they are being perceived by the next generation of search engines.
Read the full video transcript
Getting mentioned by AI engines is only
half the battle. What matters just as
much is how they're talking about you.
The sentiment tab in Moz AI Explorer
goes beyond visibility tracking.
Under AI visibility, click sentiment.
The overall score is a 1 to 100 metric
that gives you a quick bottom line
metric you can take straight to
leadership to show whether AI engines
are praising or criticizing your brand.
Look at top themes. You'll instantly see
where your messaging is winning so that
you can double down on it and catch bad
feedback before it turns into a real
problem.
Scope out the competitor comparison
table to see how your brand health
stacks up against competitors. You'll
get total mention counts, a clear split
of positive, neutral, and negative
vibes, and a confidence score so that
you can show your team exactly where
you're beating the competition.
Scroll down to sentiment drivers to
explore key themes.
Click the arrow next to any theme to
view the exact responses that AI models
generated about you.
Follow the color-coded dots to trace AI
opinions straight back to the source.
Now, you can give your content team
instructions on what to fix.
Sentiment turns you into the person who
actually knows what AI is saying about
your brand. You get to catch bad
narratives before they hurt your sales,
guide your team with real data, and walk
into every meeting looking like the most
prepared marketer in the room.
Check out sentiment in Moz today.