How To Succeed When The System Is Rigged Against You - Patrick Bet-David (4K)

you say that you're useless to the world if you're not competing and you need enemies to drive you why um I think most people who say they don't have enemies they probably don't want to tell others they have the enemy or they don't want to disclose it they're great poker players I don't know a single person that doesn't have an enemy uh everybody does we're we're very good at concealing our insecurities our emotions our fears our wildest desires our uh uh enemies or comments that rub us the wrong way that wire us uh we are very good actors incredible actors right now if you have a long time of talking to somebody and you kind of watch them closely and the more they talk and then eventually you're going to find some leaks you're like o I just found one right there boom I found one contradiction right there boom I found one and like okay interesting we all have a little bit of that but I do think that when you study the people that do something very big I'm not talking about small I'm talking really really big we're talking about some interesting people today you and I have somebody we both respect a lot Robert Green his books I'm sure you love his books I love his books 33 Strategies of War I couldn't put it down for two years straight I listen to that book every day in my car straight every day it was on repeat for two years straight why though because I innocent got into sales and I had a good time in sales and business after I got out of the military and I wanted to be a bodybuilder and then I realized I'm 64 it's not going to work for bodybuilding to win Mr Olympia because everybody is 58 59 510 maybe 5'11 Ronnie Coleman but the 64 days are behind us even L fno did a win at that height Arnold did and then when I got into sales and everybody was a fan then I started competing still a little bit of fan but when I started the insurance company and then I started growing market share really then a lot of those people that were fans then started undermining and I said got it this is how it works you can't be this naive you can't be this innocent competition is out there if you want to kind of go out there and take market share from others and you want to get bigger you can't expect for people to sit there and like everything you doing that's when I realized you got to choose your enemies wisely people want you to do well they just don't want you to do better than that yes yes yeah it's interesting there's this story of Churchill and he's showing young MP Around the House of Lords in the UK this is before World War II you can imagine that they're wandering through these Dusty hallways over there's the toilet and over there's where we have a cigar and blah blah blah blah anyway they're going to the chamber they're going to the the House of Lords right uh the difference actually the distance between the two front benches is the same distance as a long sword held out at arms length from both sides which is a Kind of a Funny vestage of evidently what they were worried about in the Middle Ages and they've just continued to update but they've never changed the distance of the front benches anyway about this young guy who's probably full of testosterone and you know he's finally he's here with Winston Churchill you go in and this young MP starts gesticulating at the other side he keeps referring to them as the enemy Churchill turns to him and he says that's the opposition Dear Boy the enem is behind you and I love that story the reason that I love that story is that it often reminds us that symbolically We Believe that the biggest obstacle we have to overcome is out there and many times the call is coming from inside of our own house I think that the worst enemy that many people have is the voice that's inside of their own head now this voice has probably maybe come from the outside world but we've now internalized it you know we have become Our Own Worst Enemy in some regards yeah and by the way that's one of the enemies that's one of the enemies and there isn't one it's the famous uh uh Matthew mccon speech that he's given hey one guy asked me who's the greatest actor in the world and he says hey you know I'll tell you and then you're like I want to meet the 35y old version of me and hey when I get to 35 you know I want to 45 it's always looking forward to what that next better version of you is going to be but at the end of the day even Alexander one of his famous quot quotes is I have met the enemy it is I right and although that is one element of an enemy that's great we need that uh Michael had it Brady had it Kobe had it but there's a there's a crazy psychologically you can call it you know psycho competitor that they're constantly in the search of recruiting their next enemy it's it's like you know life is boring if I don't have my next Target you know I'm I'm almost you know bad for myself if I don't have the next Target the next enemy and if I choose it the right way then I'm able to bring out a side of me I've never seen before what's the function of an enemy what is the function of an enemy what is the function of uh falling in love why do you need to fall in love why do you need to have it's enjoyable it's pleasurable it's fulfilling but what does it do to you though when you're in love you know you know how they say when when a person is in love and they go and test their brains and it's like somebody that's on drugs you've seen this before you probably read this before right okay so what's the risk of Love heartbreak losing years of maybe you love the wrong person maybe they don't love you in return as much as you love them maybe you're going to give more than they're going to give you maybe a betrayal maybe it's an act maybe it's just good for the season maybe they're going to change their minds if they really find out what you're all there's a lot of risk to love but why do we love you know it's a very unique relationship that risk is exhilarating it's exciting you know maintaining it's a lot of work it's not easy it's why nowadays most people don't want to get married nowadays there's a movement of I don't want to get involved to getting married I don't want to have kids it's too risky I want to live for myself I don't want to have the responsibilities I don't want to be heartbroken okay great I think you know one time a friend of mine and I Arash were in Italy and I rented this place in uh uh Tuscan Italy this is like 10 years ago and we're staying there there and Arash and I when we're together we like to debate and we debate about anything it doesn't matter what the topic is anything okay he's like the Middle Eastern Bradley Cooper too good-looking of a guy one of those guys kind of like you're a good-looking guy he's a good-look guy so we have a three-hour drive to chinka okay it's a beautiful place you go to and it's a long drive to go to it you know what we're debating about love here's what the question was can you love somebody you know Define love for me says love is a feeling it's emotion it's this it's so great I said say you're in jail your wife is somewhere else how does she know you love her how do you show Love Is Love a verb is Love A Feeling is love a noun what have in this conversation right and then you realize the risk of loving is worth it I can't imagine living life without having that love it introduces you to a person you've not met before man a great enemy does that as well a former formidable enemy is going to introduce you to a person you've not seen before by the way could be ugly could be scary could be oh my God who is this person why are you acting like this why are you thinking like this so most of us when we it's almost like that um the movie Venom it's one of my son's favorite movie right the Venom comes in like there's there's an ugly side to it if you lose control of it right and you become Reckless and you hurt people around you then you're actually not good for yourself you're destroying your own life that's why the key word is what choose your enemies wisely it's not it's not have an enemy it's choose your enemies wisely if I choose the right enemy and then I have this relationship with this enemy sometime it's a one month enemy it could be a one week enemy it could be a one day enemy it could be a lifelong enemy because it's yourself because that's a permanent enemy and Just Like A Love Affair there is an affair with this enemy it's actually a beautiful thing I love the idea of it bringing out a side you that you didn't know bringing out a person inside of you that you weren't aware existed so I think there's a um there's definitely a function to get that into you come on crack it in there's definitely a function to uh to people looking to be well balanced oh yeah delicious good wow fantastic that's what I want to hear six months of taste testing so I'm glad that it tast to to fly to Liverpool to do that there is definitely a culture on the internet of people wanting to ameliorate all of their difficult and uncomfortable emotions to transmute them into something closer to equinity right balance peace sanity and I've said this a lot and I think that I'm quite averse to uh Conflict by Nature that's the way that I tend to operate uh I I often just bow out opt for peace uh and then two things changed first off I realized that I'm leaving an awful lot of motivation on the table okay by not utilizing a very specific very potent kind of fuel because I was aware that over a long enough time span I think it can be toxic I think that if you're fueled by hate and distaste and fear and scarcity for long enough it becomes something that damages you more than it helps you win but it's unbelievably potent especially in times of war the second thing that happened was I became a little bit more of a target for people's ey and distaste and that meant that the underdog loving support that everybody has for the person that's on the come up dissolved a little bit and started to evaporate because people don't mind you doing well they just don't want you to do better than them you know when you're on the way up everyone roots for you because you remind them of their dreams and when you're at the top everyone tries to tear you down down because you remind them of what they gave up on so those two things uh changed and I had a great conversation with Alex hosi that really drove this home to me said use what you have and a lot of people have more pain than they do pleasure don't use it for too long 10 15 20 years like that's how you end up having a breakdown or some sort of dependency or addiction or vice but it's potent so use it and I think that um the Insight of enemies can bring out as side of you that you are not aware you weren't aware even existed is kind of Alchemy right it's turning something that is both toxic and useless into something which is golden in your choice yes and by the way your eyes okay I'm looking at your eyes right now your eyes don't tell me a guy that is just doing this to just have fun okay your eyes have a lot of fire in them okay a lot of fire in them uh you your eyes tell a story of maybe you have a crazy side uh s inside of you okay a side that maybe you keep inside okay where very few people maybe see but that's why you're doing as well as you're doing I walk into this place I do a lot of podcast I walk into this place you chose I walk in I'm like Sam where are we he says honestly I don't know but I think we're at the right place we walk in and I see why you do what you do and the amount of time and resources and your team putting into hand selecting a different set we don't do that so what does that tell me you're maniacal you're detail oriented you got you're moving up right now on the podcast across the board competing with everybody you have a vision maybe some of it we know probably all of it we don't know okay some of it's kept even the smiles telling a story right now you're a perfect example of this right uh um if you and I sit down we get the benefit I don't know if you read Elon musk's recent book or not Walter not yet no I've heard from every single person that's even glanced at the blur that you need to read it you need to read it you're going to flip out you're going to love it you'll appreciate it for a guy that's wired like you we get to judge Elon from the outside okay why would somebody you sell a company for $180 million you take $100 million you put it in a solar whatever you take 70 in Tesla you put 10 in you know another Company vice versa whatever the structure no you put 100 million in SpaceX 70 million in uh in uh Tesla and 10 million you put it in solar then you're a billionaire then you want to do what you want to go to the next thing then boring company then you got Twitter what for and you read a story in the book about his father on how his father was are you kidding me oh I mean if you some of the biggest people that we read about we watch movies about it's one of their two parents that did something to them I'm I'm with Tom Brady a month ago we have him at the event and the the the formula I see with a lot of people that do something big as three things one at one point in their lives they they experienced means unconditional love cuz you need it it's fuel you have to have it even if it's just from one person okay unconditional love means what you screwed up you went to jail you got a DUI you got kicked out of school you got expelled everybody outed you and said you're a nobody you're not going to amount to anything you're a loser you're this but that mother there always said honey I love you you can do anything to lose this one person's love one person it's all you need you don't need 50 of him just one unconditional love number two is you need somebody who brought Unbelievable pain in your life that you loved this is a person you and I loved that they destroyed our heart we couldn't do anything to gain love from this person nothing perform tell them we love them go above and beyond give them money buy them gifts give them incredible experiences become buff have a six-pack drive a Ferrari have a Lambo own a penthouse have a yacht be best friends with the best athletes with billionaires no matter what you do this person brought you so much pain you can never win this person over it is a battle your entire life try to win this person over you're never going to do it it's not going to happen but you need that person as well you know what the last one is obviously choosing your enemies wisely you take a person that has those three combination by the way very rarely will they ever tell you the entire reason very rarely will they fully disclose everything some of them will take it to their grave with them we will never know about it but for someone to have the kind of a fire that goes years Beyond 99% of people would have stopped what's the reason for it what else do you need how many more accolades how many more tens of millions of dollars how many more cars how many more houses how many more top charts on podcast number one this what's the reason for it you know it's a uh again we're not talking about everybody most people will listen to this whole concept of choose your enemies wisely and they'll say that's hate what a miserable life what are this what a that no most people chose the wrong enemies the enemies they've chosen it's about being entitled it's about being victim it's about feeling sorry for themselves and it's destroyed them it's stolen stolen years away from their lives so yeah the the way you're describing what you're saying you know you'll typically see a pattern with those three things of people uh who do something big they experience those three and unfortunately the reason why I like musk's book is when you read it you see the pattern with all three unconditional love Mom and Kimble his brother unconditional pain father choosing his enemies wisely industry traditional you know guys who are like this is the way we do with NASA you know governmental agencies censorship you know establishment he's just recruiting new enemies for himself every day it's like bored he needs more enemies and more enemies but guess who's talking about him around the world everybody is and 100 years from now our kids our grandkids will look back and say man who was this Elon musy unfortunately we're not going to be around to talk about who it was how how how we viewed him but they're going to be watching plenty of documentaries and movies about a guy like that because he chose his enemies wisely feels to me I've got in my mind the image of uh Pac-Man you know when he is able to eat the ghosts and the ghosts since were previously a threat to him now become Fuel and uh that to me is uh I learned the three most common traits of elite performers and it was a crippling sense of insufficiency a superiority complex and maniacal Focus Y and I think that those three things map onto what you were just talking about there have you read this book I've read the first half so you know that part from your podcast is in in the book you're in the book did you know this or no no you're in your podcast is in the book those three things you just talked about okay it's in the book hell yeah yeah hell yeah so those three things right I'm scared that I'm not enough I believe that I can do more yeah I have the impulse control to be able to keep me focused and keep me moving forward what would you say to the people that say what you're describing sounds an awful lot like a competitor okay yeah what's the difference between a competitor and an enemy yeah it's not a competitor because to me uh so so in the last 20 some years I have worked my tail off to figure out a way of writing a business plan that I can teach others how to write a business plan so when you go buy books on business plans it's all boring technical it's for a Fortune 500 company or somebody that wants to go raise capital and it's so complex and dense you will not think about a business planning book that you're going to walk away and saying here's how I can write a business plan that's simple I can look at it over and over and over again great I'm good to go right there isn't something like that out there this is supposed to be a business planning book that turned into an enemies book so when I'm talking to the CEO the the publisher of a portfolio Okay uh Adrian and we're going back and forth we had five hour zooms five one hour zooms just on the title and in many cases we would sit there for 15 minutes no one's talking we're all wanted what who won what who wanted what so they wanted to figure out a title that was a straightup title like you know like well how do Think and Grow Rich you know how just a very much of a business planning being the exactly something like that and then eventually I'm selling Adrien I'm saying but that's not what it is this is much deeper than that it has to do with enemies and eventually on the fifth time of choosing the title guess who finally says the title of the book has to be choose your enemies wisely Adrian does from portfol and I said that's the you won it was a battle of attrition it was a battle of attrition we put a few hundred of them right but but it's it's it's an interesting concept when you're saying competition y to me the 12 building blocks that I talk about in this book you know we have different uh categories because one side of the building block has to do with emotion the other side of the building block has to do with logic and you read this when you were going through the book so on the emotion side you know it's going to move us so for example I what says do I need to learn well I need to learn how to do a podcast how to ask questions how to do research you told a Churchill story at the beginning with the sword the size and hey your enemies are not ahead of you they're behind you okay you have to go find that story that's content right okay so that means you're constantly reading why is this guy so good at what he does with content okay he's very detailed look at the lighting look how he does it look at his sets he's intentional he's not winging it everything you're doing for the most part 95% of it can be replicated by somebody else but the 5% is your width is your interest is the Curiosity either the person has it or they don't have it right okay so yes I can pick up those skills but do I have your willpower that's emotional yes I can go study the competition let me see the top podcasters out there what they're doing what is a category for politics for business for sports for comedy yes but enem is bigger study competition all you want but enemy is a complete different criteria that you're talking about you can have all the money in the world fantastic that's finances that's money you can go raise money there's plenty of companies that raise money quby if few years ago raised $2.3 billion from who all the big money guys everybody gave quibby money what happened to them kenberg Meg Whitman everybody behind it went out of business in 1962 1962 was a super savings Center which is the year where Target came out Walmart came out and Costco came out all the same year 1962 okay in 1962 when these companies came out Kmart goes and raises a ton of money five years later Kmart has 250 locations Walmart has nine locations 5 years later Kmart on a leader bulletin within five years guess who's winning Kmart's dominating all logical all numbers spreadsheet etc etc you couldn't tell me the founder of Kmart who he is if I ask who's the founder of K you're not gonna say Mr Kmart right that doesn't make any sense what happened to Kmart a few years ago Kmart goes out of business they're no longer around you know how many Walmart has around the world 2.3 2.5 million employees do you know wal Sam Walton one of the best books you can ever read is made in America it's 200 Pages he walks to you through how he built uh Walmart do you know what his poorest kid is worth today poorest kid is worth $50 billion today he's got four of them can you imagine these guys at Thanksgiving they're like hey Johnny I noticed man you're only at 50 billion do I need to you know go fund you know raise some money for you no it's going to be all right you're going to make make it through what's the moral of the story the moral of the story is one is logic the other one is emotion emotion brings out a different set if we can be controlled Madness controlled emotion it's going to go into a different gear that a normal person is not going to have we'll get back to talking to Patrick in one minute but first I need to tell you about element element contains a science backed electrolyte ratio of sodium pottassium and magnesium with no junk no coloring no artificial ingredients or any other BS it is a healthy alternative to sugary electrolyte drinks and it's how I've started my morning every single day for over 3 years now you don't need coffee first thing in the morning your adenosine system that caffeine acts on isn't even active for the first 90 minutes of the day but your adrenal system is and salt acts on your adrenal system best of all they have a nobs no questions asked refund policy where you can buy it and try it completely risk-free and if you do not like it for any reason they will give you your money back and you don't even need to return the box right now you can get a free sample pack of all eight flavors with your first box by going to the link in the description below or heading to drink lnt.com slod wisdom that's drink LM nt.com slod wisdom let's talk competition you're saying competitors right okay no problem um in high school you can see somebody who was the best basketball player super competitive at that level say they're tall they're 66 they can jump 40 inches they have a quick first you know step they're very athletic in every way they're the best athlete in the county even in the state for that position no problem they go to college they can compete but maybe they're coming off the bench averaging 7.2 points a game three rebounds two assists no problem they may not make it to the NBA but let's just say he makes it to the NBA plays a year two years then he goes to Puerto Rico then he goes to Spain then he plays in Turkey then he plays in China 10 years later never comes back to the NBA he's out now he's an assistant coach in Puerto Rico or somewhere else then there's a guy that comes to the NBA he competes he's talented he's shows him to work he's a very good worker stable guy doesn't do the drugs doesn't do the alcohol he hooks up with a lot of girls but he doesn't get in the way he doesn't respect you he respects his teammates wives he doesn't do anything he plays for 15 years makes $200 million good for him then you have the psycho competitor who counts the 55 kids ahead of him that were chosen as the best high school basketball player and he's ranked number 56 and one by one by one he targets every one of them until he takes them out his name is Kobe Bryant then you have Michael Jordan in 1984 where the number one draft pick is aim alaguan Fair good good selection for the Rockets number two is s buy I think Portland picks him up or Seattle picks him up number three is Michael Jordan you pick me number three yes what happens to Michael see these guys Michael was never the highest paid guy in the NBA the only time Michael was the highest paid guy in the NBA was the last year $ 33 $30 million Scotty Pippen made more money in the MBA than Michael Jordan ever made Michael Jordan today's worth $3 billion Scotty Pippen is not what's the difference it's a very different mindset Scotty's a competitor but he's not at Michael's level by the way it's very easy to criticize a guy like you who wants to compete and maybe internally you don't want to compete you want to dominate maybe internally you want to show everybody no I'm going to be number one let's just say within because professionally want to do this totally cool but there's a lot of other competitors out there that have good podcasts and they're doing a good job it's just a different mindset when you have that Enemy by the way very rarely will those guys ever truly again reveal their top driver and the top enemy why because it's it's a it's an element of insecurity yeah it's a signal of low status it is it's it's and it's also I don't want to give the other person credit power yeah I don't want to give that other person more power than the person thinks they have you don't have power or because somebody may be like Oh I'm your enemy I control you exactly well when it's a part of the come-up story yeah it's romantic right it's it's uh it's Grassroots it's what's keeping you going look look at how I was mistreated by my first High School coach they didn't see the T I'm going to prove it to them that's a beautiful origin story age 20 age 45 that just sounds like someone who can't get the chip off his shoulder yeah so yeah I think it's it's interesting how the tools that got you here aren't the ones that will get you there and how the strategy this is again one of the reasons why continuing to rely on resentment and bitterness and the chip on your shoulder and enemies for too long becomes a very toxic Fuel and it's also importantly Optics are very very important it's a signal of low status okay you brought I don't disagree but you brought up a story of Churchill right okay the world is weeks away from all speaking German okay if we lose the war the guy wins no problem Chamberlain cannot hold it together and the story about how the only way Churchill said it was going to come back is for Chamberlain to come and beg him the only way does it sound like something Churchill would do by the way absolutely yeah Churchill sat there and said okay he has to come and ask me cuz Chamberlain sent other people he said no no no no no only one person has to come look at me face to face and say you can do a job I can't do come back and help us think about think about that now visualize that scene we can see in a movie or we can read in a book and by the way say 50% of it is true mhm the other 50% is true right the other 50% is a lie and it's like build up mythical over Generations right I believe that Churchill would want to hear it from a Chamberlain have you heard of Churchill's Ministry of ungentlemanly Warfare no so this is a phenomenal book that everybody can go and read uh before the second world war it was considered ungentlemanly to use gorilla style tactics and in fact one of the uh British politicians said something to the effect of if this is what it takes to win the war I am prepared to lose they were the Brits saw anything shy of gentlemanly Conduct in war as a loss even if it resulted in a win and Churchill came in and changed that he was the one that changed that culture so he puts together this crack Squad of eccentric weirdos one guy invents the Limpet mine right which you can descend to depth and then it'll attach using magnets and it'll blow things up another group uh developed what is the uh predecessor to the SAS another group are working on disguises and and Guerilla tactics to disrupt infrastructure as the German Advance is trying to move forward uh so yeah Churchill was prepared to play dirty but you know you look at the tactics that were used they only came about because of one man who legitimated it and and he said we will do whatever it takes to win now here's the thing when you hear a story like that um somebody may say well you know what a what a what a coldblooded bastard oh my God no wonder people hate him no wonder he is who he is where many president move the bust of Churchill in the White House away and said take this out so I don't represent what he represents everybody acts all hard right we can hate a Churchill during peace time but during wartime you you beg for a Churchill to rise up wartime leaders like Churchill you only appreciate during wartime a a really interesting Insight from evolutionary psychology here there's two types of leadership one is from dominance and the other is from Prestige right one is uh more authoritarian it's tyrannical it's very aggressive the other is uh more altruistic it's uh the the rise to power is denoted it's spread through the group everybody chooses together that this is someone who we all believe has the skills and the dominance is not the same and there are specific times when you want dominance and when you want Prestige and in times of conflict you want dominance sure sure you could say it in business it's startup versus when it's more established right but here's also the thing like the part where you got to give a lot of credit to Steve Jobs Steve Jobs had a startup mentality and then he took that to the company and then he hires you know his uh Scully that comes in from Pepsi and he says you want to sell sugar you know water for the rest of your life or you want to change the world he brings him in then he ends up being the reason to fire jobs jobs leaves goes builds Pixar sells it to Disney most of his wealth is tied to Disney not at Apple then he comes back and he realizes that style of leading is not going to work to take the company to the next level when he comes back to Apple the first phone call he says he says the idea of thinking Microsoft is the enemy is behind us we can't think like that anymore this is what Steve Jobs says and he goes to Microsoft and he gets $300 million from Microsoft to invest into apple and these guys hated each other Microsoft came out in' 76 Apple came out in ' 77 a year apart and everybody was always comparing the two together Bill Gates ended up being much richer than Steve Jobs but Steve Jobs was admired way more than Bill Gates so what does this mean the individual has to evolve like you have to also recreate yourself as you're going through this the same enemy that drives you when you're 22 years old should not be driving you at 32 years old or else you haven't matured you should also outm mature that enemy and then 32 something else should be driving you then 42 then 58 then 63 then 75 but you are going to have those love affair with those enemies that's a love affair you had an affair with this enemy over an 8-year span over a 13ear span over a sixe span over six month span but you know there is truth in the idea of you still being driven by that enemy 18 years after you beat that enemy 13 years after you beat that enemy someone who I think is particularly good at creating enemies from modern pop culture and our industry is Ben Shapiro okay what do you think about what he's doing at Daily wire from a enemy perspective and and generally you talking about recently with his Feud with Tucker Carlson or period generally everything overall um I think Tucker is a True Believer I think Tucker is not somebody that if he's doing it intentionally to get under your skin let's say that's 20% let's say it's 10% because he's witty and he's smart and is sharp Ben I'm sorry Ben Ben Shapiro is who you're talking about right yeah let's say Ben is doing that 10 or 20% intentionally to get under your skin okay but this guy at a young age wanted to be Supreme Court just you know he's been wanting to be that for a long time this is not a regular guy I think at 12 or 13 years old he performed in front of a couple thousand people his level of intelligence of how early on he got a degree went to college 15 16 years old did all the stuff that he did so he's a 100% True Believer does he have an element that he can talk to somebody and say I can murder you in a debate right now if you really want to go there yes he has that element as well yeah does he have a side of him that's a maybe a bully type a little bit sure well don't forget during school he was very heavily bullied himself very heavily bullied but that's what happens typically to people like cam but that may be the number one driver that he's continuing because he wants for the rest of his life with those bullies to talk about that Ben Shapiro used to be a CL classmate what makes him go at the pace that he goes you think it's just all these other guys that we see there's no way you think he would ever tell us you think his own family knows that highly doubt it it's to himself many of these people that he has in his life anybody that goes at that pace like Tucker Carlson today I don't know if you saw the approval he got I think they got $150 million today from some organization who did organization yeah so finally today the ward is out that he raised money it's it's 100 it's a big amount of money that he finally raised today who's his enemy he's got a very easy enemy he's got Fox News former employer as an enemy he's got a lot of political people as an enemy people who Asus him as an enemy you know how many enemies Tucker's got you think Tucker needs another $300 million that he has in a bank account I highly doubt so he's doing it for a complete different reason because he wants to give the middle finger to five 10 15 different people in his life you just sense it with Tucker and by the way you know it's wild right now Ben Shapiro went after Tucker this week what happened because of uh uh Israel Tucker's position where he says we should focus on a 100,000 uh uh people in America that are dying from fentol not focused on what's going on in Israel and Gaza and Ben Shapiro says you know we can chew gum and walk at the same time specifically from the moral standpoint we can handle two different moral issues but you know they're going back and forth whether it's a seasonal thing or not that's a complete different you know competition that we're talking about well I suppose uh how would you say enemies of convenience are sometimes good for Optics you know what have we just seen Dylan danis Logan Paul KSI Tommy Fury Jake Paul Tommy Fury Logan Paul uh Jake Paul and uh who's the Jiu-Jitsu guy stocked in slaps Diaz thank you Nate di love that guy enemies of convenience yeah you know like nothing gets people's tongues wagging more than you creating a little bit of a feud on the internet do you see uh they announced yesterday speaking of feuds and speaking of Disney that the daily are going to do that own version of Snow White with Brett Cooper starring as Snow White I saw that I saw that I mean that to me is you know largely a uh declarative statement of culture war on what's happening with children with children's movies you know it's synthesizing down all of the little tangential issues that have been included is it anything to do with the push toward the sort of books that are in school is it us you know denying this uh Rachel Ziggler Zigler throwing Snow White under the bus like she doesn't have a prince Charming she has a stalker we don't need that what do you think about that I think that it is a very dangerous lesson to teach young girls that boys that show interest in them are dangerous and to be avoided I think it makes for a generation of fragile narcissistic fearful young girls that I wouldn't want as a daughter and that I don't want as a mother you know what a perfect example that is the movement of feminism is the ultimate example of not choosing your enemies wisely you chose men as being the enemy 40 years later 50 years later you're 65 years old single not married no kids you're living in an apartment or a condo with a dog or a cat that that's all you ever talk about and you're lonely and you're sitting there saying I was wrong men are not the enemy but guess what that movement stole 50 years of your life you know how painful that is what what she's doing right now with the messaging she's giving and then getting out there and saying well I don't want to be able to have to do this no you know what it's not necessarily going to be that way nowadays you know women don't need that anymore it's a complete different era right now we're talking about and to do this at a 100-year anniversary of Disney yeah really with what Walt and many of us I remember living in Iran watching Disney cartoons translated in farsy literally in farsy it it's it's very weird when you watch it in farsy because the language is a rough language you know you you watch Pinocchio in farsy it's not as appealing right but we grew up with this stuff you know we grew up with watching these cartoons to see that taking place is uh if you ask me it's absolutely pathetic but you're seeing how many back to back to back flops Disney has right now yeah and it's not a good look by the way the buyers who want to buy Disney they're loving this Apple's one of the most qualified buyers they they hope Disney makes five more flops Apple's sitting there saying make five more flops Iger please by the way have you read the right of a Lifetime by Bob AER okay another interesting guy what he did with his 38th career at ABC obviously he's been there a lot longer but when you read the book the first 38 run to be one of the best power Brokers then to finish your career up the way you're doing right now very very bad way of finishing it up he's not an idiot right you don't have the excuse of not knowing he is for sure what a point you just made he is 100% not an idiot this guy was about to run for president Bob Iger was going to he was one of the guys that everybody was trying to get to run for president him and Oprah they were supposed to be this literally this was the conversation so he also ended up choosing the wrong enemies and the wrong allies not realizing your best allies are parents you're losing parents who have been watching this for years you're losing the people that this is a legacy product it's another example of a complete screw up that's going to come out a discount for somebody else like apple eventually look at to go back to Ben and what Jeremy are doing over the daily wire uh Hershey's do a campaign that they don't like within 5 days they've released their own chocolate bar uh that shaving company does something they don't like within 24 hours maybe they filmed a video with a McLaren for Jeremy's razors they don't like the way fantastic commercial by the way well done Jeremy's got Jeremy's got skills I I listened to him and Shapiro talking about the fact that originally Jeremy was the talent and Ben was the money man and the the the uh data guy behind the scenes do you know Zack Levi I think his name is Zack Levi the actor who played the uh what is the movie the the the the the superhero for kid movies what is the guy's name what is it Ben no it's aent you're the one with like yeah four kids yeah trust me I've seen this movie a couple times he he played Kurt Warner a recent movie that came out the American Underdog he played Kurt Warner him and Jeremy used to have a production company apparently 105 years ago and Zach ended up being a big time actor in Hollywood doing very good for himself and by the way Jeremy is another great example of a guy that's got enemies just look at his eyes when you talk when you hear Jeremy speak you you see the fire built for enemies he's got enemies and he wants to take those enemies out but that's why I thought the daily y was an illustrative example because they are as far as I can see largely a company built on identifying enemies you know they're very in opposition to ideas that they don't like to movements they don't like to people that they don't like and uh yeah man I mean it's you have to be built for that you really really do need to be built for it and it certainly seems to me that what Ben and what Jeremy are doing over there is purpose-built to be the anti this the anti that and a lot of the time it's new movements that they don't just they don't agree with the Market's going to prove if the concept is going to work or not and if it can sustain because if it's a built TOA concept they're going to be they're going to succeed MH but can somebody else come and pick up that concept and continue with that with the same level of fire it's going to take a couple decades to figure that part out it's interesting to think you know from from our side when you see those Rachel Ziggler interviews and she's saying courting is stalking um a girl doesn't need to be saved by a prince you know she's busy thinking about how she can fulfill her own dreams and becoming the woman that she always knew that she could so and so forth you think a lot of people are is that really the you know the highest manifestation Is that real self-actualization for young women nowadays that's the question they ask and you're totally right that look ultimately the market will choose there's no question about it the market will choose the market is brutal you know you know what's the great thing about it's always right it's always right you know you can you can say well let me tell you I'm the best bodybuilder in the world yeah okay look at your calves yeah good luck to you go put those little skimpy you know uh shorts on and see what your you know legs look like no you're not as good as you think you are you're full of it yeah Market is brutal podcast business Concepts Investments drinks you know alcohol books you write when we first wrote uh when I first wrote your next five moves and we launched it August of 2020 this is during the peak of covid my publisher Simon and Schuster ask and says so how do you think the book's going to do how you going to judge the book me and Greg dinkin are talking I said if the book is doing well 3 years from now it was a good book you can have a great marketing campaign the book does well the first 30 60 90 days but is the book selling 3 years later if it is that's a great book because a market will tell you that yeah very interesting to think about how Optics and there are ways to game the system and I think people are very they're hyper aware of this they understand that there are people who have managed to use tactics and hacks to get themselves into a position that they maybe didn't quite deserve that the legitimacy of the product the book or whatever it is the person who H maybe uh when Megan markle's autobiography comes out perhaps people would accuse her of doing something like this right it's not to do with the actual product it's to do with the positioning and sometimes that does work but ultimately form is temporary and class is permanent naval's got this great quote where he says um karma is just people repeating their beliefs actions and behaviors until they finally get what they deserve you just roll the dice you keep rolling the dice right every single time every single thing you do the way that you interact with the Uber driver the way that you pay or don't pay the bill or invoice that you've got every tiny little thing each time is an opportunity for your true nature to come out and people just keep on rolling the dice keep on rolling the dice and then every so often someone hits double one and you go oh there we go but it's temporary you can do permanently Megan mer whether her motives are really because she loves The Prince and it's like Harry she's in love with him or she's using the power to bully and get what she wants out of it the market is brutal look what happened to Amber herd for how many years did everybody think you know Johnny Depp was a bad guy for how many years oh Johnny Depp was an abusive you know relationship all this stuff and then they start showing the clips the videos and Johnny's comfortable with it being public and all of a sudden 180 the world is like what an [ __ ] she is not him I love Johnny the next thing you know the love affair was like how many more men are going through like Johnny is and then how many women said she ruined it for women who were actually abused correct so yeah for a longest time oh my God crying such a so difficult time what he was so when he hit me we fell for it but we will only fall for it temporar early not permanently the market will reveal eventually hopefully yeah again man form is temporary class is permanent and people will ultimately get what they deserve uh when it comes to the courting is stalking culture that we have at the moment you've got a daughter you've got young Sons you also spend some time under value tainment talking about intersexual Dynamics and what's going on between the Sexes what do you make of the current dating scene for men and women and why do you think it's being demonized in some ways from what perspective from I think that there is an anti-dating culture at the moment okay I think that men and women are being encouraged to be treated as equals uh sorry as adversaries not as equals right right um I think it's transactional today I think it's easy today I think the swipe right Community is it's Friday night 11 o'clock let me swipe right I'm going to use 20 someone's going to get back to me if they swipe right and they so and typically I would go after an 8 and a half nine but it's Friday night I'm going to go do a 6 and half 7even no one's going to know I'm going to invite her back to my place she knows if she's on Tinder I'm not on Bumble whatever these dating apps are and so it's transactional strategic no one's going to know and literally not a lot of people are going to know you can really run through 20 40 50 100 nowadays and it's not a big deal okay so what does that do whatever is too easy to come you devalue it you don't value it that highly you know my era you had to court you had to Prospect you had to have scripts you had to build relationship you had to follow up we didn't have these types of things to do we had Myspace the last time I was single there was Myspace okay I DMD to my wife on MySpace my wife and I knew each other for five and a half years eventually we're in Palm Springs for the first time she's single I'm single ever for five and a half years we're both single and you know we go on a date first date PF chank December 29th of 20 2007 used this is when PF CH used to be good when they had their their their noodle soup they don't have it anymore used to be they took that away phenomenal item on the menu I'm convinced they they fell apart after that so anyways we go to PF CHS by the way if you're watching bring it back it was actually a very good item on the menu so we go on a date there's magic she's smiling I'm smiling you know the smile that's kind of like I'm happy to see you and then it's midnight where the last people left at pfchangs you know waiter comes up to me and he says what's going on I said 'you know my wife wants to file a divorce she doesn't want to be with me anymore so your wife why yeah I come from a different religious background and her family's convinced we got to split up and he has no clue we're not married we're just on our first date he sits down for 15 minutes convincing her to stay with me if you love him stay with him it was a beautiful you know scene that we have we go in the car she goes home the next day I take her we go do stairs in Santa Monica we go to church we go to Earth Cafe in Santa Monica then we go to borders I buy her a book on our second date called 101 questions to ask before you get engaged on our second date by Norman Wright She's like what's this I said I'm not looking for a girlfriend I'm looking for a wife I'm 28 at the time uh I said I know exactly what I want I've already done this exercise with three other girls if you want to go through it great you need to answer the questions let's meet up when you're ready and let's go through it week later 6 hours at her place one by one by one each question we go through I said this is somebody I can date and by the way it's ugly cuz you got to talk about everything in a book B so today that's not it anymore today it's too risky today it's you don't have access to that anymore today percentages are coming out where marriages from dating sites have the least chance of working out versus marriages where you meet somebody through referral where you say Pat I've known Mary for seven years I think you and her should talk now I don't know what's going to happen let me set you guys up let's take our girls and do a double day cool hey I kind of like her this is but you're telling me seven years I've only seen her be with one guy Larry 5 years he was an [ __ ] then she's been with this other guy two years but she's single now now I have some kind of a history I'm dealing with right so it is a different climate now with kids it's a different story on how you raise them uh my 10-year-old son he's he's been he's had a girlfriend since he was 5 years old literally at a birthday party at 5 years old he's making out with this other girl at this Damon bu DAV Busters I'm like babe what is going on mom is asking me you know our kids are kissing I said well I got a son you got a daughter you may want to stop your daughter but I'm not going to stop my son so she's like well guys guys no stop stop they don't even know what's going on so there's you need to have the conversation with kids early today uh I remember having conversation with my boys when they were six and five in the shower and I said okay we need to have this conversation together what's that okay stand up that's your dangling that's his dangling this is my dangling only you get to play with your dangling one day you're going to find a girl that's going to play with your dangling till then God gave you that dang dangling for only you to play with your dangling now you got to see how they're looking at me by the way they're looking at me like this and my wife leaves quickly she's like babe this is on said baby you can leave so we have that conversation I think you need to have the conversation today because most parents are on Middle Eastern they don't have those types of conversations no one's talking about sex and condoms and all this kind of stuff you need to start early but the dating scene today very very different than what it was when I was single uh I if I wanted to go day today and find a wife my approach would be very different than what most people are doing today very different we'll get back to talking to Patrick in one minute but first I need to tell you about Shopify Shopify is the e-commerce platform revolutionizing businesses all over the world whether you're a garage entrepreneur or IPO ready Shopify is the only tool that you need to start run and grow your business online without the hassle Shopify Powers 10% of all e-commerce in the United States and if they are good enough for huge Brands like gym shark they are good enough for you too Shopify puts you in control of every sales channel so whether you're selling satin sheets from shopify's inperson POS system or offering organic olive oil on shopify's all-in-one eCommerce platform they've got you covered and once you've reached your audience Shopify has the internet's best converting checkout to help you turn browsers into buyers if you are someone who is looking to start a business online Shopify is the only place to go they are a One-Stop shop to create your business so if you are looking to take your business to the next level you can sign up for a $1 per month trial period right now by going to the link in the description below or heading to shopify.com sodern wisdom in all lowercase that's shopify.com SL modern wisdom you say to be impressed by the right things and you just suggested it that as well what are the right things what should people be impressed by in what area in relationship no in life in life what is it that people are miscellaneously being impressed by that they shouldn't be okay so your guy Chase right wherever Chase is okay right there and then uh your uh where's uh Dean where's Dena de's in the back yeah okay you're telling me about Dean and what Dean does he's been with you two years three years was you said 2 200 episodes and how many uh uh 700 episodes 2 and a half thousand videos 2 and a half thousand videos 700 episodes okay what does that say about you a lot okay if somebody works with you for six years what are they going to learn about you your temper your expectation hey boys are we ready this is all standard and expectation uh expectation that you have that is a reflection of he likes working with you why does he like working with you I don't know but you do something right for him to want to work with you and then you told me what you're doing with them structure that's private stuff that you told me so you watch people you watch values principles you watch how they treat people you watch how people treat them you watch how people respond to them you watch how they are with powerful people you watch how they are with regular average day-to-day people you you look for that today it's not the cars the the Lambos the Ferraris the houses all that stuff by the way I'm a capitalist and I love all that stuff but I like that stuff because different reasons I enjoy the game I'm a kid uh uh I'm turning 45 tomorrow I'm 44 today for the last day tomorrow I'll be 45 but there's an element of childlike stuff that brings out the 14-year-old kid when I look at a baseball card I'm a kid when I look at a baseball card the average person like who cares about baseball cards that's a different element but the relationships the way Tre they treat people values and principles what they value you look for those types of things and eventually enough will be revealed the more you pay attention that's one of the byproducts I think that is dangerous sometimes of people who play the game that they get captured by The Game and they forget that it is a game and they see the game as reality they don't realize that there is something which is supposed to be deeper which is hidden below the surface so I did Rogan's show last year uh and I listened back to the episode he said something on it that I really wanted to dig into and he listened back I listened back and and pulled this this really really powerful insight for me it was one of the most powerful things I learned last year and he said just because something is hard to obtain does not mean that it is valuable just because something is hard to obtain doesn't mean it's valuable correct yeah just because it's difficult to get doesn't mean that it's valuable look at the car he's driving look at the watch he's wearing look at the girl he's with these things were hard to obtain so you presumed that they were valuable but you didn't realize that what's genuinely Val valuable are friendships and relationships and a comfort and a confidence in yourself and peace of mind and Sanity and being able to positively impact the people around you so it got me thinking I've been really sort of reflecting on this over the last year uh and I did some research into the history of the pineapple so uh 1492 Christopher Columbus lands on the island of Guadalupe and for the first time ever a Westerner sees a pineapple right you look at it and it's kind of a royal fruit it's got this stupid crown on its head and he writes in his journal he describes the taste of a pineapple if You' never had a pineapple before it' blow your head off you know if you haven't got processed food I remember the first time I had a pineapple so sweet it's insane of course anyway they take a shipload literally back to uh the Prince of Spain uh Prince Aragon II take this entire shiplo back one of them makes it that isn't rotten and the prince is allowed to eat it and again it almost gets this sort of mythical quality to it the pineapple very quickly the British quite rightly so they uh they start to see it as this symbol of opulence right they see it as this symbol of wealth so they would parade pineapples around at dinner on a platter and they would use them over and over and over again you could rent a pineapple right for the evening this is the sort of house in which you might be able to see a pineapple right castles had pineapple uh statues on the top of them there would be uh fountains with pineapples at the front of someone's estate all of this occurred because of the scarcity of a pineapple it was £8,000 to get one pineapple wow right that was the equivalent back then £8,000 it was a symbol of of privilege and opulence and wealth and what it meant was that people really looked up to this one object then the French a couple hundred years later they invent GRE GRE houses and that allows us to grow tropical fruits at higher climates higher uh uh latitudes price drops and guess what no one starts parading the pineapple around anymore the scarcity of it was largely determining the value of it and that story and what I called Rogan's value difficulty conflation just because something is hard to obtain does not mean that it is valuable now I would argue that a pineapple is valuable no matter how or difficult it's like a dialed fruit no matter how good or how difficult it is to get a hold of but I really love that Insight because I think that it shows how nonv valuable but difficult to obtain things get slipped into our desires I see that particular expensive possession that intrinsically I don't actually care about maybe I've never been a watch guy maybe I've never been a shoes guy maybe I've never been a car guy but I want it I want it because it's hard to get okay well what if there is a quicker route toward fulfillment what if there is a more direct path because there are some people out there for whom keeping up with the Joneses and materialism is an inbuilt part of their life but I can say as someone that doesn't have that bone in my body particularly that for me material possessions they don't make a massive difference to my quality of life I like nice things I like to fly business I like you know I like a nice house and blah blah blah but there's people who are tuned into that right maybe it is their upbringing the genetic predisposition whatever whatever whatever but I think that people should be very cautious why is it that I'm chasing this thing am I chasing this thing because it's something which is valuable or am I chasing it simply because it's something that's difficult to get yeah that's a by the way very good story and a great quote I remember in Iran pineapple is onas that's how we say it we say ananas and anybody in Iran who had pineapple you were Rich two things pineapple and banana in Iran only rich people have pineapple and two good fruits yeah two good fruits and then I go to Germany and bananas are everywhere but the first time I had pineapple I had it in the states I couldn't believe we were having pineapple I thought we were Rich when we had pineapple I said Mom are we finally rich here we made it we retired on a pineapple retired yeah it was ananas and I remember I was in ninth grade first time ever we went and ate at Sizzlers I thought we had made it I'm like guys you will not believe what restaurant I don't know if you know Sizzlers but Sizzlers in US is not a fancy restaurant I thought we made it because we ate at Sizzlers yeah you know it's a i us still think um and you know this whole concept of people who are too much about fancy things it's kind of like well look at this guy all he cares about his money all he cares about his fancy things all he cares about is these cars and life of the Rich and Famous and all this other stuff eventually I realized not everybody is driven by the same thing all I care about that's something that drives you okay my oldest son could care less you know what he wants for a car his favorite car a Jeep that's his dream car my daughter says I want a white Ferrari okay and I said who do you think is going to buy that for you well Daddy you're going to buy I said I'm not buying you a white Ferrari you're going to buy yourself a white Ferrari Dylan wants a complete different car my oldest son you know what you know what is absolutely a great day for him outside in the dirt playing with lizards catching animals playing with dogs and cats that's an incredible Day by the way he's been like that since eight months nine months my youngest son 10 years old first time I take him to my barber to get a haircut and one of the girls at this place they give uh massages at the when you get the haircut my oldest son says don't touch my back don't don't touch me he would go like this he's like no no dad I don't tell her do not to touch me right but my 10-year-old son it was five at the time she's like can you also massage me over here oh he likes the fin of things like the Finer Things in life right my oldest son loves dogs he loves animals my youngest son don't get on my bed get off my bed my oldest son wants a dog right next to him the youngest son doesn't want any of the dogs next to him and his dad loves dogs I love animals right so I'm not I'm not you know I think uh Joe specializes in doing the heart if there's anybody that specializes in doing the heart as Joe you kid me like Joe is a uh enamored by doing the heart but also Joe's learned to be so self-aware of himself to know what he likes I said Joe what do you think about sports is uh I know nothing about sports I don't watch sports the only thing I watch as UFC Joe now that you're getting all these eyeballs what's your vision what if we can do this Pat the only thing I want to do is I just want to do podcast yeah I want to go hunt I want to be my family I want to do UFC and this is all I want to do the level of clarity he has of where he's at props to him now Dana White slightly different Dana is not worth a few hundred say he's worth a half a billion dos today why is he still driving why is he still pushing why is he still competing why is he still wanting to be number one who's his enemy he drives run in nice cars likes to go to the casino likes to be around with people having F late night two different Dynamics two different personalities look at the organization they built with u i mean thinking of someone who chooses their enemies tactically Dana is not someone who's shy of a fight he loves it you know if you were to think of a sea sweet level fighter Dana White is is pretty well the crap yeah you've you've spent a good bit of time sort of orbiting that that whole crew of people what have you learned from your uh insights about the UFC and and sort of what that says about Dana oh listen what I'm about to say about danam is some people are not going to like it but I'm I'm gonna say it anyways UFC is what UFC is because of Dana White you can sit there and talk about all these Fighters and yeah but you know if it wasn't for this guy if it wasn't for that guy if it wasn't for what this person did and that totally get it listen different players come and go right totally understand uh Dana has made it about the sport he never made it about the fight uh he never made it about one fighter he is very quick to call out anybody it doesn't matter if it's the number one guy in the leag he'll call him out Jon Jones he'll call out Conor if he screws up but he'll back him up to the highest level he'll say that was some stupid [ __ ] he did he'll sit there and straight up tell you what he likes what he doesn't like but everybody learned during covid he was the number one commissioner in all of sports every commissioner in America caved NBA C caved NFL caved MLB caved every commissioner caved except for one guy who had brass bosss called Dana White who said I don't give a [ __ ] we're going to find a place to do the fight so during covid you know what's the only sport the world watched we watched UFC no one's watching a freaking football game with no fans out there cardboards what am I going to do with cardboards oh no we're going to watch hey you can buy the seat for your face to be on the you know basketball game who gives a [ __ ] it was the most boring Finals Lakers one ever they shouldn't even deserve to have won that final there was no audience nobody boo against you but everybody realized here's Dana as a commissioner than it's everybody else you're not at his level he's a wartime uh leader as well as a peace time leader he's learned how to balance pres moving together he said something in an interview he says listen man maybe it's just the fact that I'm getting old and I'm getting soft but I have a hard time seeing what's going on with some of these guys and you know in the way his personal life when he went through that crisis and the way he put it he says you want me to be embarrassed how much more embarrassed you want me to be you know how embarrassing it is to talk to my wife and my kids you know how embarrassing that is this is nothing compared to how embarrassing to have to face my kids you respect that you love that there's a degree of clarity especially to Dana that is very rare and I think that one of the things the UFC's done is make boxing particularly feel so Antiquated and pedestrian and the fact that KSI almost be Tommy Fury you know how bad that would have been for boxing that's not good that's not good but he KSI does not represent UFC either uh he doesn't but what would have happened if a YouTuber would have beaten a professional boxer with a last name of Fury it's humiliating correct many people would have said he could have won on the points but what was it that you said you made some comparison about jockeys and horses to do with Dana White yes I made the analysis with Elon Musk where you had the bet on the oh the same goes with Dana White as well though yeah so you got the jockey and the horse okay you got Dana White is the Jackie the horse is UFC Elon Musk is the Jackie Tesla is the horse okay so if tomorrow Elon Musk resigned from Tesla to only do Twitter what happens to Tesla it's going to be disturbing for a lot of investors because a lot of people bought Tesla because it's Elon Musk a lot of people are selling Tesla and getting rid of their cars like AOC it's Elon Musk ever since he bought Twitter double edged sword yeah it's a double- edged sword but you know to me in a perfect world is if you can have both I think UFC is a great product phenomenal product addicting product okay viral product uh but Dana White is an incredible Jackie do you remember someone brought up I think it was Israel Adisa who' been using the nword and it's at the press conference I mean it must be fun for the Press you know to sit down and Dana sits down he goes all right guys what's going on the gate tonight was we broke this he did fight of the nights and then he just looks up and someone asks him a question and he just says what he thinks you know he doesn't say something that the media team has prepped him on although I'm sure he's got training and he understands the boundaries but nothing feels prescribed uh manufactured conceited uh not nothing contrived nothing feels like that it just feels like this is what the guy thinks uh someone I I saw this on the internet someone had talked about many organizations and YouTubers at the moment are trying to speedrun authenticity right they're trying to growth hack relatability how can I make myself seem more authentic and relatable than I actually am obviously it's kind of a self-defeating prophecy which is that the only way to be authentic is to be authentic and there's a degree of trust you know I mean Dana dude the start of this year was rough for him that him and his Ms got into a scuffle and it got videoed and it was maybe like New Year's Eve or something like oh January 1st guess I was starting 2023 the worst way possible and he comes out and you have faith that you go yeah this guy meant what he said there I don't think that there's any demons looking in the closet because I may regret saying that at some point in future but I don't think that I'm going to need to because I just have faith that I'm not Dana White I don't have stock in Dana White I just I'm a good judge of character and I see in him someone that seems to tell the truth more often than not and seems to be very open and honest and own his mistakes and people love that people really really like that so yeah it makes him incredibly likable ath authenticity at the highest level that brand is a very authentic brand he he's had his you know his enemies he's had the people that have challenged him and given him a hard time but Dana in in a past life could have been a gangster maybe he was but he could have been a gangster he could have ran a family that's how Dana is he could have been he Dana is almost not a mob boss you know of a Gambino family or geneves or Columbo Dana's more the guy that ran the commission like a luano that's Dana and to be that guy there is no book you can read to be that you can read 40 lots of power 100 times you can't be that guy you are that guy you're not that guy big boss energy Dana is that guy Dana is that guy one of your quotes is when you're winning you're not as good as you think you are when you're losing you're not as bad as you think you are what's that mean to you both of them lie you know both of them is exaggerated you know both of them uh are when you when you're winning everybody's telling you how amazing you are oh my God let me tell you dude you you know what you're the best you're amazing you know you're just better than that guy and you're better than this guy and it always takes me back to that quote of Marcus aelius who had a slave that would sit behind him and always whisper to him hey you're just a man you're just a man you're just a man that's right 40 Laws of Power right you're just a man you're just a man you're just a man and then he would get up and he became the best Emperor what 62 ad to 69 whatever the time is and he becomes who he becomes and we read about him now you know you pick up the book meditations you're like this is like mandatory reading for anybody what is this all about right you know simple book not that big you can read it in hour no it's not it's not and you're going through it saying what was this about then you Google what did he mean by this wow I didn't think about it that way so and then when you're losing everybody tells you I told you you shouldn't have done that I knew you weren't going to make it yeah I I I told you it wasn't for you you weren't that guy and you believe that as well so both of them are are lying for me politically politically I'm a capitalist hardcore capitalist I fully am a capitalist to the core I think the free market will create solutions to problems I think the free Market's going to filter out all the fakers in uh Pharma in finance in podcasting in sports in real estate in Insurance it takes two decades but it'll filter people out it's not it's got zero sympathy for you it doesn't care to be friend you can give capitalism as many compliments as you want he doesn't feel it he has no emotions you can't flatter capitalism all he's interested in is results are you good enough can you last can you recreate yourself great but when it comes on to politics I want to hear both sides okay I'm a Christian but I held a podcast four weeks ago I brought two Muslims and I brought two Christians and I had them go at it for two hours discussion because my uh uh conversation was more about okay if we agree on seven different things we disagree on seven different things but you agree on 23 different things can we figure out a way to make this work why do you feel the way you do why do you feel the way you do and they go back and forth and you're s there saying okay interesting today Israel Palestine with what's going on with Hamas complicated lots of issues you know on one end the question is where pro-israel where folks are going back and fourth you know I'm a pro-israel guy I'm from Iran when I lived in Iran for 10 years Iran was safer when Resa pavi was there because they were strong and they had allies with everybody and Israel was safe the Middle East was safe you could go and say you know what Patrick next week you know where I'm going where are you going I'm going to tan Iran because Frank Sinatra's performing there I'm G to do a podcast with Frank Sinatra I said you're doing a podcast with Frank Sinatra in Teran Iran sick you would have been able to say that and 76 and 75 so the Middle East was fairly peaceful not perfect but it was peaceful but at the same time it you know you got to ask the question how did Israel with the best intelligence mad not know that for one year Hamas was training for this how did you not know that they went and built a city similar to the one that you haven't trained on how to break into homes and take hostages you didn't know that you really didn't know that and intelligence gave you report from here from Egypt but you didn't know that it's a fair question to ask but when he asked that question guess what people say what kind of a question is that this is not the time to ask that question do you realize what they're doing to kids I don't support it I'm not supporting any of that stuff then I got another question because Palestinians said that's exactly right this was intentional by Israel they know what I ask Palestinians and they also don't likee this question here's a question if you're so peaceful who knows more about Palestinians us who live in America or UK or your neighbor if you live in a condo or if you live in a house and you've been living in this house for 5 years or 10 years you have a neighbor on this side you have a neighbor on this side you know when they do barbecues you know how much they drink you know who which in-laws comes in you know the son when he sneaks in the girlfriend at 1:00 in the morning you know the daughter when she sneaks out and changes her skirt and gets into a car with that bad boy and goes out and does what she does and she comes back at 4: you know your neighbors you see all their mess okay if if Palestine and Gaza is filled with so many peaceful people why is Egypt not taking them as refugees to go to Egypt Egypt knows a lot about you why is it only 800 people why are they not letting a million people come to you so somebody may say what a shameful question for you to ask how dare you ask the question I think both questions need to be asked what you do with it is up to to you okay so for me this whole concept of when you're winning don't believe the hype when you're losing don't believe the hype whatever story even your own side is saying why don't you be skeptical a little bit and question it for yourself and see if you can entertain both ideas I I want to find ways to entertain both ideas as much as possible because I find myself becoming sharper when I do that and I eliminate blind spots anytime I'm 100% one side have way too many blind spots we'll get back to talking to Patrick in one minute but first I need to tell you about Fountain life here's a crazy statistic nearly 70% of heart attacks occur without any prior symptoms simply put the human body is really good at hiding disease and this is where Fountain life comes in they provide top-of-the-line Health snapshots vetted Therapeutics and a team of longevity Physicians so that you can live a longer healthier and more vital life in seemingly healthy adults F life's initial results have shown 2% have cancer 2 and a half% have a potential ruptured aneurism looming in their future and over 14% have a critical life-saving finding right now you can get the exact treatment that I got by going to the link in the description below or heading to fountainlife docomond wisdom using the form on that page to get $500 off their Apex membership that's fountainlife docomond wisdom do you think that we're obliged to have a take on everything because I haven't got involved in the Israel Palestine conflict and there's a lot of people that are very unhappy the silence is violence crowd your silence is defining why haven't you come out in support or against this group or that group is it an obligation for us all to have a take on everything if if the background has to do anything with you I think you are obligated to talk about it meaning if you're a Jew I think you have to if you're Palestinian you have to if you're a Muslim I think you have to because it's your community it's your pride it's your background if you're a political show and you've spoken about Ukraine and Russia and you've touched that topic why are you not touching this topic now I don't know if you have if your audience no no no to all of the above then guess what that means then you're consistent so no you don't have to if you've been consistent with all of it you don't have to talk about it that's not what the show is about you could simply say you want to hear that show go to Ben Shapiro well what people are saying they're not saying why haven't you commented specifically what they're saying is what they want what they're saying is why haven't you said the thing that supports the stance that I want you take why haven't you for each of them no why have no listen why haven't I commented on at all I mean listen there there's a lot of events in the world that if you and I have to comment on all of them we don't have a life you would have to do 12-hour podcast to cover everything on a daily basis no but this is a once in 50 years type of Crisis that could lead to a World War III numbers came yesterday where Ray doio I don't know if you've sat down with Ray doio okay so you know who Ray doio is he's a$2 billion man built an incredible company I had him on as well Ray Dalo yesterday said the chance of World War III is officially at 50% and Jamie Diamond yesterday said these are the most dangerous times we're living in decades okay so one may say well you get tens of millions of eyeballs you're no longer somebody that gets back in the days your first show when you did where 220 people watch it and Mom and Dad didn't watch it your siblings didn't watch it your best friends didn't watch it no now you're getting well that's the interesting question right whether somebody with a sufficiently large platform is obligated to comment on things simply because they have a large platform and you asked why whether I have and why I haven't if I haven't I found out about the incidents that were going on in the Middle East on Twitter two days after they happened and I wondered why hammers was trending and I thought what the [ __ ] hammers oh [ __ ] that's Hamas that was two days after everything had happened by this time I'd already had texts from people saying dude like you going to get are you going to do an episode on this and I was like bro the requisite amount of understanding for me to be able to add an educated opinion to this topic is not one that I have time to do I mentioned to you earlier on we've been traveling we were in La we were there for two days all I did all I've done for the last week is travel sleep research and record and I've researched very specific guest I haven't been researching stuff about the Middle East right so that's all I've had time to do is it not the precise problem that people who do not know what they're talking about have given Cod psychology insights way outside of their domain of expertise and just added to the noise rather than adding to the signal and yet there was a group of people on the internet that would say no but this is so important to me that it's something that should move aside the other things that you're doing in life and I think a final element of this is people who are chronically online cannot understand what it's like to not be chronically online I am chronically online for periods and then I am chronically traveling around and researching and recording and going from hotel to hotel coming out to Florida this is one of those periods during which there's a lot of reading that needs to be done to make a comment to contribute to something that lots of people who are better educated than me can do it's the same reason I didn't comment on co co was something that was happening we did a couple of episodes explaining how we felt people could better work from home some mental health tools that we thought that they could use uh some strategies that they could do to uh improve their time blocking and some stuff like that here's how we would design your homework station I'm like if you want me to comment and just throw horeshit at the wind I can do it but I don't think that it's going to benefit anything so yeah there's this compulsion this obligation I think that uh certain groups on the internet feel anybody that comments on things should get themselves involved with and uh it's just are you surprised no not at all because what they want but again they don't want you to comment they want you to support their side no that's a different story that that that's a different story there's a difference between commenting and supporting right I'm not if I comment I'm giving you my thoughts and I'm going to share with you my uh uh you know opinion thoughts on my life experience on what I think is going on and then from there agree or disagree for the people who are asking you to contribute if your thoughts and your life experience LED you to uh implicate one side rather than the other sound like you were being more generous to one side rather than the other they would very quickly say I wanted you to comment but I didn't want you to say that they would very quickly have an issue with is that your is your brand uh uh of of 700 episodes 2500 Clips you know is your brand give an opinion on current events have you done that in the past because here's what happens so in the market you know how in Hollywood they say this guy's a triple threat what's a triple threat act sing dance okay in podcasting there's also triple threats okay what's a triple threat a great interviewer which you are MH but that's one of three two is perspective and opinion which Joe Rogan is people want to hear what Joe has to say about this and then three is entertain can you entertain me while you're giving your perspective or asking questions where I'm kind of like man I was funny as hell yeah so Joe the reason why Joe is number one is because Joe's great host we want to hear his perspective agree or disagree he has the he has the conviction and the confidence to give aide and be willing to change hey one minute you're voting for Bernie Sanders four years later you're saying to save America you got to vote for Trump and Republican what what are you talking about right so then three is he entertains you he makes you laugh your brand you have to take the risk whether you want to go to two I don't think you need to comment on absolutely everything if Jo was to be asked what do you think of Aaron Rogers most recent Achilles rupture as you said ear that's not that's not a but there's a different story with that you asked about consistency earlier on Ukraine Russia didn't comment on Co didn't comment on but then that's your brand then but but by the way what you just said is your perspective absolutely but it's a meta perspective on what's going on you're not going to please everybody though look I'm Armenian and ass Syrian okay so I was born in Iran so here's where I'm screwed I'm half Armenian half ass Syrian born in Iran and I'm an American okay so Horseman of the Apocalypse oh my God so whenever something happens with Armenian Genocide I have to within a second comment on it okay and I do but now within a second because I don't have Intel so when you're talking about your days what it looks like research all that stuff you're telling the truth but I'm running nine companies and I got a wife and I got four kids and I'm transitioning with another company and I'm doing research on a podcast and I'm doing the interviews and I'm running a tech startup and I'm running a Consulting front with clients that are traveling worldwide to come to us and I'm doing our our best to kind of see what's going on with stories yeah there's going to be days you just don't have time and the audience can understand and cannot understand it right that's a decision they got to make uh so Assyrians hey did you see what happened at that theater when are you going to come in at this wedding that just took place and 100 people were dead and a place caught on fire and these okay great let me get some Intel and then I'll comment on it and then I did you know or Iran or you know but but the natural part where I would take it as a compliment is the audience is leaning on you to see how you would assess this issue and they trust the way you reason and nowadays there's not enough people who are able to reason to give a different perspective because they simply don't trust mainstream media but then the next step is do you want to take the risk of going in that side if you're brand is not on Co not on uh Ukraine not on this then you're staying consistent I think largely the main lesson I learned I learned this from Douglas Murray is that there are a lot of people in the online space who do not have expertise within a particular domain and have it in another one they have expertise within psychology or climate change or whatever it might be and then they start thinking to themselves well why why shouldn't my thoughts on the Ukraine be important to people what everybody thinks that my insights about climate change are are absolutely wonderful and they start to get out over the skis outside of of competence if you want to talk about my Doms of competence I'll comment on it for me there are people out there who are capable prepared to do the work have the time and have the expertise I don't think that the internet needs more noise I think it needs more signal and I would be contributing nothing short of noise if I did that I'm also just not passionate about learning about this topic and I understand that in order for me to give the for me to meet the bar of evidence and Insight that I would want to to feel proud about my opinion I need to be passionate about it right I need to be compelled to learn about are you passionate about life of course I am would you like to live 200 years old yes okay so do many of your listeners because the feedback you give has to do with living a great life because people are watching the life you're living the only thing I would encourage you to consider from the audience side is this is a different crisis this crisis if reasonable people like you can find a way to lower the overreaction that people are having with everything that's out there I would say you would actually contribute to lowering the overreaction community so I'm I'm simply complimenting you to consider the fact that people are looking to see how a reasonable person like you that can give a logical perspective because that's what's missing today and when a rido when a Jamie Diamond when many of these guys are saying 50% and you with your millions of people who listen to you can and it's not a niche audience where it's in one country or two countries your audience is worldwide 100 plus countries you got people listening to you I think maybe from that level the feedback from the audience could be this is not a regular issue we'd like to hear your thoughts and whether you choose to do it or not it's your prerogative and we move on yeah you've got uh you mentioned there about this sort of loss of faith in our institutions right the previous Gatekeepers the people that we would have relied on to tell us what's what in the world what do you think about this Rising skepticism uh there is also a degree of conspiratorial thinking uh heterodox cynicism around what we're being told is this leaving a vacuum where people's uncertainty is making their lives worse what is going to happen from a a sense making how do people make sense of the world when we can't trust the information communicators well that's the that's why they want to hear from you so so what you're saying is is validating their point so in America today we are at the lowest levels we've ever been for Americans trusting mainstream media and trusting the government not one or the other it's the lowest in both we don't trust the government we don't trust mainstream media the last time the the people trusted mainstream media and the government the highest was right before Kennedy died after that that was at 72% it's gone from 72 65 60 down to today 27% people simply don't trust the mainstream media to give feedback on what's really taking place there's a reason why Rogan gets more eyeballs on his show than all these guys combined and people are watching to see what he has to say there's a reason why Shapiro gets the eyeballs he gets there's a reason why you get the eyeballs there's a reason why all these other guys get the eyeballs is because they want to hear a different perspective you know we're going back to the the the story where you know and this quote's been criticized many times it's not really true you know amateurs buil you know professionals built the Titanic amateurs built the arc you know this whole story that they go back and forth professionals run mainstream media amateurs run podcasting but the world is trusting amateurs running podcasting more than the people that build the Titanic because a lot of people think mainstream media is about to sync like the Titanic dick now whether it did or not who knows but people want to talk to somebody that's just a regular guy says y what's your story what do you think about this what are your thoughts on this do you really agree do I does anybody else feel I kind of feel that way as well I'm a little bit skeptical I'm a little bit worried about this what's going on is it really as big as they make it out to be should I trust these guys so I'm not surprised this is taking place by the way you know what's the only thing that's keeping mainstream media in business it's only a couple things that keep it mainstream media in business number one is 75 year olds 70 75 year olds are keeping mainstream media in business okay so that's another 10 to 15 years before that generation is no longer here that audience is gone number two is Big Pharma if two countries in the world that allow big Pharma companies to advertise it's us and New Zealand every other country in the world you cannot advertise the only two countries in the world where pharmaceutical companies like fizer that can advertise is us and New Zealand everywhere else there is no commercials on TV do you realize what would happen if a president did an executive order got Congress everybody in it to say moving forward big Pharma can no longer advertise on mainstream media you know what happens the next day every one of them goes out of business and all these talented guys at ESPN or at CNN or fox or ABC that are getting the 5 10520 million contract gone 80% of Revenue is gone and a lot of these guys now have to to go and try to make it in the world that you're making it and this is hard what you're doing is hard there's not a teleprompter behind me there's nobody whispering in your ears what to say follow up with this question this is all you doing it right to them hey ask him this follow up with this we just found data 63% he's lying follow you watch did you watch any of the late night hosts when they tried to do a podcast between them yes what did you think from a professionals perspec a amateur professionals perspective there's a reason why they can't do anything without writers you know I mean don't get me wrong to me Fallon is a very talented guy a very talented guy uh and you're not going to get to that job without having talent these guys got a lot of talent they're workers but the moment writers are done you mean to tell me for May 12th you guys can't do an episode until what October which they just started with two weeks ago you realize writers control this world now the writers are worried that Chad gbt can write the jokes of what's going on and what if AI can pop out these you know jokes and could take place no this game is a very very hard game this is not an easy game think about what Spotify did what other president in the last 20 years has been as popular as Obama and let me get this straight Obama and another guy named Bruce Springstein start a podcast and Spotify drops him what who else has been more popular in the last 20 years on television than Kim Kardashian with 300 million followers on Instagram Spotify signs a podcast with her then they drop her what who else has been more on TV and every magazine newspaper than Harry and Megan but Spotify dropped their podcast and hasn't fully is like we're not renewing the contract and then they give Rogan a few hundred wait what so let me get this straight just being famous doesn't help to have a podcast no wow I thought it was just about Fame no this is hard this is an art this is very difficult to do it's not easy to do so if mainstream media sinks like the Titanic 90% of that Talent is going to disappear and they're not going to know what to do 90% of them it's not an easy game there's does this mean does this contribute to complicity or those commentators and all of the other people whose wages ultimately are paid for by those adverts does this does this create a uh perverse incentive for them in what way that they may be prepared to compromise something they truly think to not jeopardize the people that ultimately pay their wages that there is a risk to them saying something out of turn which may I mean are you really asking that question or you know the answer to that question you already know the answer you're a smart guy yeah no of course they they they have to they don't have a choice to take that position right I'll give you an idea Chris Cuomo was on CNN for God knows how many years and he was a number one guy for two or three years what did CNN do to Chris fired his brother Andrew KOMO Governor fired and then he's got a $125 million pending lawsuit against CNN and now CNN folks can't talk to Chris I had him on the podcast and for the longest time CUA was hated by a lot of people on the right absolutely hate it because of the stuff you would say where is Jesus is Jesus going to come and save you with covid what's Jesus going to do for you and all the stuff he would say right well he came on a podcast and I'm with one of my partners in Dallas he's a billionaire himself in the insurance SP he's the number one power player in Insurance we're at his uh uh office corner office in the top one of the sickest office you'll see in your life like 60th floor he's overlooking all of Dallas Brian and he says you know it's kind of weird watching CUA on your podcast I said why he says he sounded different you know the moments where I kind of liked him when I was watching this and this is not a guy I can say something like that with you know how many people said that what happened to him he's now a free agent he's got a shirt he sells that's called free agent he's got a podcast that says you know uh uh uh you know uh with something Cuomo project that he's got a podcast and how does he dress like you we're with him a couple weeks ago in in uh what do you call it in um uh Sag Harbor in U up in uh that entire area whatever that area is I forget the name uh sagaponack Sag Harbor all that stuff and we go to his house my kids are running around the back he said hey Pat somebody wants to talk to you I said who's that FaceTime he wases like this like oh [ __ ] what's up Robert Downey Jr how you doing so I'm having a conversation with him but forget about talking to Robert Downey Jr I wanted to see my kids reaction especially my two boys cuz my boys when he died my k kids were devastated when he dies Iron Man dies in you know in the do you know what today is in the Marvel Cinematic Universe today is the canonical death day of Tony Stark when he clicks his fingers today is the day the date get out of here today is the date I did not know that what is the chance of me bringing up the story and I don't even know that story so I said dylano come here said daddy we're running around with the dogs I said trust me come here and Chris turns the camera around he goes like this my son goes oh my God Z man I know you and then the other son Tio his reaction Dylan's reaction you know you love Robert downe he's one of those guys that you absolutely love when you go back to his journey I was talking about the movie that my dad and I watched 30 years ago only you and the only movie I've ever watched four hours two hours two back toback in a row was judge and it's by Robert Downey Jr what's the moral of the story The Moment Chris Koma was free and he didn't give a [ __ ] [ __ ] he just kind of told you what he was kind of going through whether you like it or not you may not agree with everything but he's finally free a lot of these guys working on mainstream media they're not free and we now see tuck his transition and guess what he's killing it okay love him or hate him when Tucker puts on a show everybody's watching what this guy's got to say so I found out from the guys that light and Tech all of this stuff that we're doing here who understand very very very closely what's going on was it anamorphic lenses is that what they shot Tucker's first thing in his garage with yeah so anamorphic lenses a very particular type of lens very particular type of shooting very uh short wide so it has the image of I maybe it was his garage or something like that or a living room with the background behind him make no mistake that is lit and shot in cinema quality right with the facade of it being a a sort of lowbudget thing right so it's this this on an iPhone yeah precisely it's this beautiful blending of both and uh that's exciting I think it's exciting to see what these guys do and also you know I love this about given that we spend so much time talking and and people have this uh concern about whether or not someone's gaming the system are they trying to growth hack relatability right or authenticity seeing I would be lying if I said that I didn't take an amount of pleasure to see late night hosts that have got massive platforms struggle to hold a conversation together for an hour over Zoom because that is ultimately the battle place of ideas right it's not how well can you read a script from a teleprompter I mean there is skill absolutely skill in being able to do that and I couldn't I couldn't do the writing I couldn't do the performance I couldn't do the bits and the blah blah the music but largely you are a marionette right that's being ventriloquized by a handful of writers and and xxs ultimately seeing what you can do when the gloves are off is more interesting to me this is very hard this is this is very hard because how long is your average podcast hour and a half okay so an hour and a half of keeping people's interests with no breaks and nobody talking to you and touching up the makeup to them what are you talking about that is absolutely insane to do something like that no this is very hard and the market has proven that this isn't for everybody the market is proven you cannot keep my attention for that long this is very very difficult when when people started saying I remember I hired a u a marketing expert you know 13 years ago 14 years ago he came in and said well Studies have shown you're making one of the mistakes you're making on YouTube your videos are about 12 minutes long and the only videos that do well is 12 minutes after 12 minutes I I said no man I'm doing 42 minutes 28 minutes hour and 20 minutes that's a mistake number one thing we have to do is no video can go past 13 minutes like dude okay and maybe this guy's the expert he sold this company for a couple million you know what happened the day we fired him 60 days later our first video goes viral and gets 40 million views today it's got a half a billion views okay for the life of an entrepreneur 902nd takes off right and we start making other clips and other videos and other stuff and you see Joe takes it to a whole different level 3 hours and you got Lex Freedman takes it to a whole different level 4 hours 3 hours and 48 minutes you know yeah what Lex does he did seven hours with baji are glutton for punishment yeah you um you tweeted something that I thought was quite interesting you said why do so many people who come to the America from other countries with little to no money at all within 10 years outpace the average person who was born here what is going on where Americans who have all of the I'm an immigrant to this country right many people who are given from the very beginning all of the benefits of being from this country why is it that they are outpaced by people who weren't born here so six seven months ago I'm sitting with my state planner and one of the fears I have for the last 10 years is what I'm going to do with my kids with the wealth with money am I raising them in a way that they're not going to turn out being the you know the snobby arrogant kid that you know the spoon oh man I cannot I never like those kids in school those are the kids I got into fights with I never like those kids so I don't want to raise those types of kids and then you go and read these books about which families generationally created a wealth that state like Vanderbilt raised a bunch of snaps so Vanderbilt's money only lasted one Generation generation later there's no money left so when you read the story about that Anderson Cooper a vanderbild but his mother said even though we were vanderbild don't expect any kind of trust fund baby you ain't got no money here nothing's coming over you got make your money you know and but you look at the medich family and what they did five six seven generation what did they do differently you look at Rockefeller still has the money you look at some of these other families that kept the money within the family what did they do what did they structure and there's State planning where you can go do you know 10 15 20 $50,000 then there's guys you can hire that's a 100,000 quarter million million dollar but those estate planners when you hire you know what they do they interview your kids so they go sit down with your kids and after they talk to you and they'll say how do you want to set this up for the money with your kids who gets money what do they need to do what's the criteria are you okay to get this what kind of cars do you not want them to buy to waste the money who do you want them to work for what happens with this business can they lose all the money are you given equally here's what this family did and they give you all these suggestions on how to prop properly set it up once you and your wife agree on what you want to do with that wealth these guys have meetings with your kids without you there and they'll record it so you can see how the meeting went went but they're setting it up with them so they'll say Okay kids this is U on behalf of your parents here's a few things you need to know number one um the good news is your parents are very prepared on what they've done with you and here's what you can get your parents have worked very hard and they have made a lot of money and if you do it right some of that can be passed over to you but if you don't you're not going to get it either let me go through some of these criterias da these three things you do you're not going to get anything these two things you do if you do this here's what's going to happen this is what they want us to use the money with and then they kind of break it down to them now you know how many families actually do that very few those conversations most people don't have most people are so much about go go go go go go go and then you die unexpectedly oh we didn't set up the state planning let alone the detail the state planning know okay now your kids are spoiled R and doing what they're doing I've had this conversation with a number of friends uh Ben Francis who is the CEO of jym shark his net worth is triple Drakes um he's a St of a guy by the way on the podcast a couple years ago St serious dude yeah uh I was talking to him and I think that it's the same with you one of the things that you value the most in your upbringing have been the hard times the spit and sord dust uh lessons and rules the hard the School of Hard Knocks right that's given you the work rate that has permitted you to be able to achieve the success that you have and reverse locally reverse entropy right so you've been able to Wrangle your reality in a way that you want it to and yet you have worked so hard to be able to give your kids opportunities that you never had and yet you know that they need to go through the hardships and that those are where the lessons are learned are going to prepare them this to me seems like a very uh interesting tension right I want to give my kids opportunities that I've worked so hard for if I don't what the [ __ ] was the point how have this tens between the two well that's a great question but I want to finalize by making a point when you ask the question about why is it that so many people come to America within 10 years they have more money than the people that were born in America because unfortunately the way we've ran America if the American Born kids are kids of these families they're the kids of the families that spoiled them in America there's no more earning things in America it's just hand it out to them we're printing money left and right we're giving away income to people left and right we're making life easier we're incentivizing the wrong things do you know in 1940 in America what percentage of kids were born to single mothers in 1940 in America what percentage of kids were born to a single mother who's not married with no father in the household 4% % is the number did you know the number or no it's 4% you know what that number is today over 50 it's over 40% Shia 50% you're right there at the number you mean to tell me we went from 1944% to today so what happened there first of all policies by FDR Social Security and incentives of taking care of single mothers then Lynden Johnson in 1965 took it to a whole different level mothers are sitting there saying the more kids I have the more entitled programs I get great why would I get married if I get married I lose the benefits the incentive programs America set up totally screwed everything up it incentivized the bad behavior it's like telling a kid can you imagine if you're in estate planning you say for every kid you have not married I'll pay you $700 whose fault is that parents fault bad policies have consequences yeah you create a bad policies what person in the right State of Mind when they have their wealth America's a family it's a corporation what person in the right mind would incentivize what parents would incentivize kids to say I'm going to have more kids and I'm going to give you money out of the living trust nobody in the right mind would do that but America did so what happened to us now we got all this crime now we're paying the price for it because all these years there's no father in there to put them in their place to challenge them to straighten them up that's not in place you know so that is a missing piece that these kids don't have in America so to me if we looked at America as a family as a corporation estate planning matters you know living trust matters the right policies matters listen I even think to the point where you know how in America voting starts at 18 years old I would much rather this is a very uh strange policy I'm going to share with you when I posted this on on YouTube a lot of people very upset with me I would much rather have somebody who's 14 A2 years old who's had a job and paid $1,000 in tax taxes vote than a 28-year-old kid who's never had a job never paid taxes I don't want that guy to vote why because he contributed to society the 14 and a half year old kid the 15 year old kid contributed to society and realize how hard it is to pay the taxes into whatever they're spending money on you want to spend $100 billion to Ukraine we could have buil 20 walls we could have buil 20 walls with that money that was sent you're not saying Ukraine I'm saying it so you're safe don't worry they're not they're not going to come after you they're going to come after me so all of these things that you look at were going away from earning when a immigrant comes here all they're looking at saying wait a minute I can go work this and do this do this do this and I'm gonna earn this yes I'm going I'm going town all day I'm good with this many Americans don't have that mindset because bad policies have consequen and we're suffering uh uh the negative impact of that but you ask a follow-up question right with kids and your question is how to balance it with challenging them yet still having the opportunity what was the question you were asking yeah the tension between you affording your kids the benefits that all of your hard work has allowed them to do and so I'm greedy I'm very greedy and here's what I mean by I'm very greedy I want my kids as close to me for the rest of my life we have a family that lives in our community uh Messi just bought a house right next to our house and he just moved into the community he caused a lot of mayhems all over the place cops are coming in every week we have you know what do you call it Paparazzi craziness that's going on but one of the families that lives in our community they they run a medical company with 67,000 employees so the the founders the mom and dad their houses here right next door to the house they have two sons the other son lives here who's the chief marketing officer their oldest son's house is here each son has four kids each son has four kids both sons are doctors both sons married son someone who's a doctor and they each have four kids they have a structure on what they do Monday nights every Tuesday night they have dinner together and they talk about God everyone there's a system yeah to everything they do he'll call me and say hey we went fishing this morning I got a bunch of fish can I drop it off to you I am enamored by how those parents created that kind of a structure where their kids are respectful their grandkids are respectful we're going to Halloween we're walking in Halloween doing trick-or treating and the s comes by 17-year- old son comes by and he says yeah he doesn't have his uh iPhone with him I said how does he not not not have his iPhone with them he says in our family standards very easy you want your phone you got to have straight A's he's got to be I said well let me get to straight your 17-year-old son doesn't have a phone because he doesn't have one because he has one be he says yeah it's our standard I said what are you talking about it's very simple you just got to make sure you got straight A you get a phone you get the car you get this now somebody's going to listen to this and say what what a freaking EXP extreme set of Standards that's tyranny that's tyranny that's exactly the type of kids that end up becoming da D no problem it's called standards and expectations and for a family who has the ability to use money and waste it and do whatever they want to keep that kind of Standards I respect that even more and guess what the son loves his father loves his mother loves her grandparents respectful kids so it it's not easy to do but if it matters to you eventually in my life when I say I'm greedy I would love to create a proposition for my kids were 20 years from now they want to run one of the companies they want to be within the company they want to work with within one of the companies and I like them to live close to me will it happen it's going to take us 30 years to find out because dude pan generational housing I'm seeing in Austin right a commune a ranch where someone's buying up a ton of land and then there there's another one of those puppies down there if you want it uh they're buying up a ton of land and we're going to not just have us we're going to have somebody else come and live with us as well we're going to have Grandma and Grandpa and they're going to be that this is the way that it this is the way that it was and here's another thing to consider right would you rather have drinking two going to do anything to me or no what's you're going to survive you're going to be dialed in you're going to survive I promise whatever whatever the internet throws at you you'll survive so what is the uh yeah so we've got that's Citrus that one's orange Sunrise okay interesting wild Citrus so one of the interesting questions that you have here would be would you rather have a parent who pities you more than they believe in you you didn't do well it's okay that teacher doesn't understand let me Pat you on the back come here little Timmy we'll take you for ice cream or would you rather have a parent who says I believe in you more more than I pity you I mean look I'll tell you my dad very annoying man okay because never sympathized never felt sorry for anything never it was always standard and expectation but he always loved me so when I was 6 years old and my teacher asked me what do you want to be when you grow up I said I want to be a father why I said because I want to be like my dad I had a very good dad my dad's still with us he was in the hospital this week but he's out he's doing good he's at the house kids love him everybody loves him my kids all have a relationship with him he's 81 years old it took a lot to please my dad my dad wasn't impressed by anything he wouldn't be there and say oh my gosh and by the way he's a Middle Eastern uh Father which means I've never played catch with the guy we've never thrown the football we never played anything no Sports he just he was a worker since 8th grade he dropped out in Iran and he started working to take care of his mom and dad their family was very very close you know but again remember how earlier on when we're talking about you know choosing your enemies wisely we talked about how the the top performers have a person that gave him unconditional love and one that brought a lot of pain and then they chose their enemies wisely I think the role of a person that is gentle and another one that nothing's ever good enough is a great combination I think if both parents are gentle that's a problem and I also think if both parents are nothing's ever good enough is also a problem y I think you need a little bit there's a reason why the Creator God created the Dynamics that he created you know I have a one of our guys we're spending our photographers with us and he's holding his daughter while we're doing a photo shoot this Saturday and she keeps asking for Mom she keeps asking I said is she is she Daddy's girl M she say no it's all mommy I said when does she want you whenever she's scared she comes to me so the kid runs to Daddy when she's scared but goes to Mommy when she's hurt that's an interesting Dynamic how it is she feels safer by D Dad when there's a risk but feel safer by mom when she's hurt cuz she's going to be pampered and taken care of yeah I think that's very healthy combination there was a quarterback Brett far many years ago I don't know if you know Brett far he's a famous texter that's an inside joke if you know who he is but uh um he has his quarterback he has his coach so tough on him so tough on him nothing was ever good with this quarterback kicking his ass talk [ __ ] to him in the sideline how could you throw that interception what the [ __ ] was that all about what was that all about and he's afraid of the coach and he's always escaping the coach but there was a guy that was I think his name was maruchi Steve maruchi and he would always put his arm around him listen he believes in you once you prove him right deep down and said he believes in you go through the pass that you know he he knows he can throw show him exactly what we got let's go win this game for him let's get so that Dynamic worked incredibly well for Brett f as well as many other players out there so I think you know one without the other is a problem if you got both it's a great combination yeah there's a lot of problems with fatherlessness in homes uh Melissa Carney just wrote a new book called the two parent Advantage uh two parent privilege sorry and uh dude it's terrifying just the raw data the raw outcomes that you get did your your mom and dad stay together yes okay till today yep only child so only child only child so do you have the only child uh syndrome yes what you mean the guy that's the center of all of these lights and stuff in some regards in some regards yes but I think I had quite a Stern upbringing I was held to incredibly high standards uh was very non- rebellious as a kid um non- rebellious very non- rebellious very very non- rebellious um you know wasn't going out wasn't sneaking out I don't think I ever got grounded once did God play a role or no no standards and expectation was it tough standards High very high what did your mom and dad do uh dad is an engineer mom stopped working for probably 10 to 12 years to raise me while Dad was out working uh but this isn't you know Dad was on the working class of most working class we live in a a city in the UK that was famous only for having the highest teen pregnancy rating in the UK and then it lost that so it didn't even have that as a as a title anymore at least you could brag about it now we got yeah exactly we haven't even got that uh so but it was it was very formative and you know I'm just thinking more and more about this tension between success making people soft uh I spoke to David Goggins about it on the podcast you know he's this guy who can command millions of dollars for speaking gigs and he's choosing to go smoke jumping have you seen this thing that he's doing so smoke jumping is when there's a wildfire in the middle of nowhere and they need to air drop in the firefighters so they parachute in with a a a pack around their waist with all their stuff on and they also put water huge uh water bucket things that they'll attach their hoses to separately parachute them in and they just live in the fire until they put it out sometimes they're out there for a week pretty sure he makes it's either s or12 an hour that he makes for doing this smoke jumping as it's called it's in Canada for the most part instead of going and doing this speaking to it and I asked him about success making you soft he says I see it way too much and that's why I I don't like it I'm not about the flash I'm not about any of that one of the best books in business was written by a legend see Legend CEO in Silicon Valley who ran Intel I think he's the only guy that for a decade straight he grew the company 100% every year unheard of what this guy did Andy Grove Hungarian guy okay you know what the book's title is only the paranoid survive only the paranoid Sur heard you say that before so I had a question to you around only the paranoids survive I don't disagree that paranoia is an unbelievable competitive Advantage it's a very useful performance enhancer right you are paying more attention you are more detail oriented you're more fearful all the rest of it ultimately is it worth it do you think is paranoia worth it as a life strategy it the the you are protected by those who take that seriously okay you know burden is not something that's a sexy cell you know there there's a lot of things that you and I can sell that's very sexy okay work from home very sexy yet the loneliness epidemic in America right now is record-breaking numbers we've never seen before right on what people are doing how lonely they are numbers on depression is off the charts right now compared to what it was just 10 years ago so yeah you can sell work from home you can sell three and a half day work week you can sell laptop entrepreneur you can sell all these are all sexy things to sell right you can sell set up a funnel and make 20 grand a month and don't have to do anything anything these are all very interesting easy things to sell try selling burden go ahead and sell burden oh the the the incredible honor of having burden of the responsibility of a Nation or a state or a military or Freedom try selling it it's no it's not an easy sale it's a hard sale responsibility isn't sexy so why are so many great leaders turned on by that burden why CU someone's got to do it so it all depends you know in the in the book your next five moves I talk about how the most important question you got to answer in life is who do you want to be what type of Life do you want to live that's simple okay so what does this mean do you want to be a Founder yeah you sure yeah positive I think so it's kind of cool right wan to be a Founder entrepreneur you sure you want to be a Founder you sure you want to be the number one guy Tom ellw who is my business partner said one of the best things to me this guy was at the talk about the legendary interview of all time it's the last interview of Steve Jobs and Bill Gates in Silicon Valley okay wherever it was 300 people were invited at this meeting Tom was one of them record it's record you got to see it by the way sick it's the red share when you see the red shair you're watching the right one Steve Jobs is super skinny Tom illw tells me says Pat it took me 50 years to realize I don't make a lot of money when I'm the number one guy the most money I ever made is when I was number two through number six think about saying that I think about taking 52 years to realize 50 years to realize the most money you ever made was when you were the number two guy or number six guy because there's burden with number one number one has got to sell the dream number one has got to sell the vision number one has got to seem like even though we're about to go out of business they're at peace they're calm they carry the burden sleepless nights your finances you can't reveal to people if you're about to run out of money we're going to make the expenses we're going to make salaries we're going to pay payroll that's the number one who wants to have burden nobody wants that burden so no if the idea is to sell that no it is not an easy sale but if you want to know why you right now are here and we are able to do this podcast at a pretty unstable time in the world today it's probably because around 500 people have the burden of making sure Nobody messes with you and I where we are right now and those 500 people have a thousand people underneath them or 500 people underneath them while you and I are able to sit here so it's not the most sexy attractive thing like in in Smithsonian I don't know if you've been to the Smithsonian in DC there's a part where you go and it shows you Walk This Way it shows how Lincoln aged over it's an incredible thing to see and there's a quote there by by Lincoln about burden okay the that being a president is the greatest burden a a person can ever have right some some quote like that paraphrasing so it's not for everybody and it's not a cell the person chooses to do it Obama before and after his eight years right he still looks good though he still got he's still got Swagger but I mean that was 20 years in eight years right so this is something I wanted to talk about you have spent a lot of time reading about and researching and speaking to powerful people who do you think really runs the world you're going to go there huh with the question who do I think runs the world um so I used to ask the question I said who who's got the most power in America is it Congress is it president is it the cosos of virtual governments we're talking Google Twitter Facebook you know those guys Amazon you know or is it billionaires okay you know the most richest man in the world who's got the most power and you'd be amazed how few people say president cuz they come and go you know the famous quote with Putin that he says you know American Presidents you don't have to worry about it they're going to be there 48 years some suits are running you know run the country behind closed doors and he's got a very good point when he says something like that Putin but to me there are a lot of alliances being built so if you and I were to think about aspirational type of people okay you know how they say you know well Michael Jackson eventually got to a point where we got so many different girls that he started trying with this and he started trying with this and a lot of these people in Hollywood have so much sex with so many different people that they become creative and they do dumb things right okay Tiger Woods the reason why he got these girls because what do you know what it is to be the greatest gol golfer in the world and everybody throws their panties at you you want to judge a guy like that why don't you go be the greatest golfer and see what it feels like to be one out of eight billion you don't know what it's like so they're kind of trying and experimenting with all this stuff right it's almost like I'm so much in a prison jail everybody's watching what I'm doing I Want to Break The Rules a little bit to see what I'm capable of doing okay so so let's go process and dissect some of these guys that make all the money in the world okay you become a billionaire and you're still dangerously ambitious not from a good place but more selfish place okay you took over an industry now you're worth $5 billion now you're worth 10 if you're a billionaire you're the best at what you do in your space for the most part or you help build the best in that space for the most part Okay cool so maybe your marriage didn't work out maybe you're not the best father in the world and you're like well I want more control I want more power I can't be a president I don't want to be a president because if I run for president they're going to reveal the things that I've done in my life and God forbid if that gets all the light I don't want that that's embarrassing but you know what I'm going to do what if I can take over the world are there other people like me that are driven by wanting to take over the world what if we could make the world one place and we make all the decisions for everybody because I'm probably one of the smartest people in the world I'm Pro and you know that conversation's taking place again you really start having that Godlike figure like I don't know if you're familiar with George Soros you know in one of the interviews he gave to LA Times he says I always fancied myself with being a god fancied myself with being a god this is an LA Times interview 20 plus years ago if you typ in George Soros LA Times God it's the most disturbing interview to read about this guy a lot of people are very skeptical about him right he's like the boogeyman of a number of conspiracies how many how many people have you heard say I always fancied myself with being a God he says but what's great about where I'm at right now is it's no longer a dream F became a reality yeah I have a friend who has spent a lot of time with super super powerful people and he told me about a meeting that he had with one individual in particular who spoke about being an apex predator he said that apex predators don't care about prey and even though the prey that he was referring to is still his own species it was really haunting the story the way that that was told to me because you had someone who not only had the motivation to be able to go and enact whatever nefarious malicious plan but also had the actual resources to be able to go and do it right those two things together are they're scary and that was something that really opened my eyes I'm very non-c conspiratorial in the way that I think I I always lean toward you know do not attribute to malice that which can be explained by stupidity do not attribute to coordination that which can be explained by coincidence uh and yet the more that I read and the more that I learn about things the more there there seems to be there right yeah you know people are offended by different things um some people being offended in their deepest insecurities they're willing to use their Ambitions to go to certain levels that at that point they're not thinking about the consequen of ruining a lot of people's lives that's not something they're thinking about at that level so Hitler was offended when you read MC for you study what Hitler did he was simply offended somebody offended him so his entire life was about doing what he did just because he was offended now most people who are offended they do what they forget about it and they move on some of these guys want control some of these guys want to make decisions for you some of these guys on the money side at least they go and make money to get power some people don't go make money to get power some people CLA Schwab they're like no I'm not going to go make money to get power I'm going to get power by creating laws and thinking I know what's best for you so there's a lot of different people that you can put in these typs of organization you just have to think like if you were to think about the commission of the mop always go back to it lucky luchano created a commission where the five families he was the one that ran the commission right of the five families okay when you think about what meetings in the world happens where all the powerful people show up you got the G20 you got the UN you got the world econom you got Davos you got all these guys that come together you got NATO you got so NATO could be like well NATO's original when the 12 or 14 countries were part of NATO what was it really all about to fight USSR there is no USSR why are we still funding it what's the outcome now are we still fighting communism so what a lot of people might say is that those organizations are so obvious that they can't be the ones where the real shit's happening right that's just the smoke screen the real [ __ ] is the [ __ ] that's behind it and the [ __ ] that's behind that and so on and so forth in your opinion do you think that NATO wef wh That's the those people there's no further upet of strings that are playing the ventriloquized game behind those ones do you think that that's where a lot of power actually lies um I don't know what I will say listening to you is with the questions you're asking I think there's a reason why the audience wants to hear what you think about what's going on right now because you're asking some heavy questions right now which means you're curious and if I'm the audience I would like to know what you can come up with if you took a deeper dive and really wanted to get into these types of you know informations but you know think about what things people are most addicted to okay addicted personalities video games porn sex cocaine ecstasy weed steroids partying all of that stuff but what's one of the most addicting things that many of those guys can't get power are you kidding me power is like power porn the porn of having a lot of power and getting the look in people that look at you that are afraid of you some people love that some people love that you know the quote like if you really want to test someone's character give him power I mean some people really love having power take a company and see some of the guys that they hired they hired the wrong person at the top the guy was all driven by power what happens take a president that becomes a president and he realizes he can use the justice system against his opponent what happens they got that power it's a lot of power to give to somebody right um yeah so you know those people I believe are out there some of them are 100% money people because money talks and you can have a lot of infl need funds to do anything right you do it's it's going to be the money people um but there's also the other Power Players behind closed doors that you know in the in the movie Money Ball Jonah Hill plays I don't know if I'm saying his name correctly he plays the role of the guy that Brad poner saying why is this GM of Cleveland Indians keeps looking at that guy doesn't get on Bas who the hell are you right in in John John Maxwell or or or Bale Carnegie wrote about this in a book saying the law of EF Hutton EF Hutton was in the room that every time the guy was making a decision he would have make a decision until he asked about yon so so here we going so so there a proposal okay great hey EF Hutton what do you think about it okay we're not going to be doing it great the world is filled with e like Henry Kissinger I don't know how much you know about Henry Kissinger that guy's an EF Hutton if there ever was one there's a lot of those guys that are the brains behind the faces that we see and most of the times the best EF Hutton no one ever finds out who they were no one ever finds out who those guys are one of the other tensions that I felt when learning about you and also when watching your content you've spoken about this specifically to do with Kobe but I think it also probably plays a role in almost everybody's life is this tension between self- Lov and high standards right it's the desire to maximize everything you can and to not leave more on the table than you need to and also the ability to enjoy the moment and to be able to actually take some some pleasure in that and there was a something that came up from a friend that I wrote about this week so I wanted to explain this to you he did a psilocybin journey in uh Australia and a question came to him and the question was do people love you for who you are or for what you do this is uncomfortable to consider people loving us for who we are feels more real genuine caring empathetic and robust it feels like we're less fickle and more difficult to lose on the other hand people loving us for what we do feels transactional and transient the love that we receive becomes contingent on what achievements successes we can offer in return and the obvious fear is that if a point came where we no longer had anything to offer in return would our love be taken away so here's an even more uncomfortable question do you love you for who you are or for what you do this highlights our hypocrisy you see we want the world to love us for who we are a balanced caring view of our true value independent of our accomplishments meanwhile our own self-love is largely determined by what we do if we fall short even though we know we tried our best we still castigate ourselves for being insufficient unworthy creatures so we want the world to show up for us in a way that we are often not prepared to show up for ourselves you demand More Than This demand it of yourself powerful do you see that resonating this tension in high performers desire for more requirement for self-love yes but for me there's a part of it that's also honest because again the relationship with between a man and a prostitute what is that relationship each side is getting something in return the prostitute is getting what money what's the man getting pleasure okay and they walk away it's done it's a very honest relationship right there's no depth in that relationship it's straight up it's honest done we move on okay um working at a company say you work with a company and he helps the YouTube channel go to the next level doing all the work behind closed doors all this stuff would he do that job for free or would he do it because you're offering something back to them how many of my employees would be with me if it was working for free that nonprofit would be kind of weird guys what we're doing is very important but I need you to work for free what do you mean are you going to make money I am but I want you to work for free free it's kind of weird right there needs to be an exchange again it's honest exchange okay um if I go above and beyond everybody else and I work should I deserve the right to get paid more yes okay is it beneficial for me to work with somebody like you of course why because you're driven so should I hang on to your cail because if I go with you big things are going to happen in my life absolutely is that a selfish decision yes but it's also a wise decision do you know that you know that do they know that they know that do they also know that you have options because now you're at a point that a lot of people would love to be working for you of course they know that they're not dummies right they know that okay but you still choose to stay with them and they still choose choose to stay with you is there benefit of somebody hiring your person that's helping with your podcast and paying twice as you pay to go with them there is if he chooses to take that just for the money that's his loss if you're doing your part he was never in it for believing in you it was only about the money part so the these are all and the reason why this is so interesting with what you're reading about self-love and all these other things is when you look at some of the people that make it at the highest of the highest of the highest level they typically have been backstabbed so much that in the back of their mind sometime they're just waiting to see who's going to backstab in next so so the desire to have a straight up relationship is no longer the same okay there's a difference between seen you dating somebody who falls in love with you when you're making 22 bucks an hour working at balys and she loves you and she stays with you there's a difference between you getting married when you're making $300,000 a year and then there's a difference between you making marrying somebody when you worth half a billion dollars how do you know the girl that marries you at the end is worth you know is with you because she loves you versus she loves what you offer them right and is that a sin yeah is she making a mistake you know I think in an Ideal World I am very comfortable knowing that other people are also there in your life to get what they can out of you I'm very comfortable with that because there's a chapter in the book here where I talk about choosing running mates and I put a clear criteria on how to choose a running mate you know what they bring to the table their level of trust with you all these ways of scoring people in your life to see hey is this a person because the whole concept with choosing enemies wisely you also need to choose your allies wisely so somebody like you you need True Believers in your life you can't have 50 True Believers that's just naive to think that you can't have 10 True Believers can you have two to five True Believers yes how how valuable is that a lot so no I uh you know the more and more I moved up the more I realized almost everybody like and I'm talking 99% of people listen to uh the radio show wiifm what's in it for me and a part in this book that we dissected your question which is fascinating question is in in the company I've been running a sales organization for 20-some years and when I started the insurance company in on9 we grew it from 66 agents today we have 50,000 agents we've licensed Nationwide we have a few hundred officers Nationwide but my idea of looking at who's got the biggest upset to contribute to the company has also changed it used to be man that guy is so selfish all that guy cares about money me this guy's the nicest guy in the world and then I realize the nicest guy in the world who had no selfish desires was happy making $5,000 a month and so then I created a scoring system what percentage of you is selfish and selfless and what's the good balance if you're 100% only you and everybody else zero well guess what you're still a bigger net positive to society then the person at the bottom that's what 0% selfish and 100% selfless if a person is 100% selfless they probably don't eat well they probably out of shape they're probably not healthy they're probably going to have to go to the hospital it's going to cost you money in taxes they probably smell because they don't take a shower they spend their money on everybody else so then you'll see the profile good people to give you counsel are around the 50/50 range you can always trust them to give you counsel drivers of a company or somebody like you doing what they do 7030 is a good split okay 8020 is a little bit problematic because 8020 sometimes will compromise to beat everybody so you want the 657 so you're asking a technical question and I've just come to a conclusion that you know both parties if they want to selfishly be pleased if we can please each other and one of us takes the lead and we're getting mutual love and benefits out of the relationship you're in a good situation every once in a while you'll find somebody that's going to be your right or that they're going to say Chris dude no matter what you do I'm with you till the day you die and you think they're telling the truth a year goes by they're still there even more five years go by they got married like well when he get when he gets married and ask it's going to change still there 10 years later is still there you're like this guy's really a True Believer wow but it's not going to be that many people that's a very short list of people Patrick bat David ladies and gentlemen Patrick I appreciate the hell out of you I appreciate how much pay attention very detail oriented and I love that I really really do uh thank you for today man it's been a long time coming so where should people go they want to keep up to date with everything you're doing oh I mean you can go to Amazon and search choose your enemies wisely uh or you can find our podcast pbd podcast or value tainment we're all over the place you'll find us thank you man but this has been a blast man talking to you I've been watching you for a long time and it's very obvious why you're climbing the way you are I appreciate you anytime thank you thank you very much for tuning in if you enjoyed that episode with Patrick you will love my thre hour long episode with Alex hosi go on tap it