How to Start Over When You Don’t Know What to Do | Allison Maslan on Impact Theory

You know, if your house is burning down, you're not going to just bang the fire alarms. That's not going to put the fire out. You have to get to that burning ember. So, if someone is having fear or panic or worry, get to When was the first time you felt this way? What was really going on in your life at that time? To show them that that's not what's happening now. Hey everybody, welcome to Impact Theory. Our goal with this show and company is to introduce you to the people and ideas that will help you actually execute on your dreams. All right, Entrepreneur Magazine called today's guest an entrepreneurial force. She started building companies when she was just 19 and now already has 10 successful companies under her belt. Proving her brand of success can be replicated, she's built businesses around her passions across a stunningly diverse array of industries, including the beauty space, homeopathy, education, software, and jewelry manufacturing. The key to her success, she knows business. Realizing that there just weren't enough hours in the day to solve every problem through brute force, she dedicated herself to understanding the mechanisms that underlie any successful business. These insights allowed her not only to build her own mind-blowing string of winning companies, but it also turned her into one of the most potent executors and advisers on the planet. Through her different endeavors, she has serviced or guided some of the largest companies in the world, including Fortune 500 behemoths such as Allstate, Merrill Lynch, Ben & Jerry's, Supercuts, and many, many more. Her more than three decades worth of experience in scaling companies has seen her covered by virtually every credible news outlet there is. She's been featured by Forbes, Success, NBC, CBS, and CNN to name but a few. And Self-Made Magazine recently named her one of the top women entrepreneurs who inspire. So, please help me in welcoming the best-selling author of Blast Off and Scale or Fail, the trapeze artist with nearly 20 years of high-flying experience, the business whisperer herself, Alison Maslin. How you doing? That was great. So good to have you. Oh my goodness. I'm excited to be here. Awesome. I'm excited to have you. So, I had heard, even before we met, I'd heard about your trapeze experience, which is pretty insane. My wife had a chance to try it, and she came back absolutely raving about it. Why is that something that you wanted to do, and you used it as such a powerful metaphor in the book? Why is it important, and how's it helped you in business? Well, I was a gymnast growing up, and at that time I wasn't thinking about business, but I had a gym coach that built a set of uneven bars in my backyard made out of plastic tubing. And I used to flip around on those things for hours and hours on end. And so, as I became an adult and found out you could actually fly on the trapeze, I was all over it. And I found a five-generation circus family, and I've been training with them for 20 years. Wow. Do they have like a life philosophy or anything? Like a five-generation just getting people to stick with something that long is already pretty incredible. Um have you picked anything up from them? Definitely. I mean, dedi- dedication, commitment, persistence, uh pushing the edge. And also, you know, I've been doing it for 20 years and same thing with business. It's not something that you do overnight. You might hear otherwise on the internet, but you know, it's that overnight success story of that took 20 years. So, Talk to me about pushing the edge. What do they mean by that or what do you mean by that? I think pushing the edge is doing things differently. It is seeing how far you can go. And I remember, you know, going back to the gymnastics metaphor, when you think of people like Olga Korbut if those remember and Nadia Comăneci. At the time, nobody had ever scored a perfect 10. The thought that that could even be done, they said was impossible. And once Nadia Comăneci did that, then there was another perfect 10 and someone else did a perfect 10. So, every time you can push your life a little bit further, there's a breakthrough and then there's a door that opens and a whole new pathway opens up. It's really interesting. Talk to me about what is it like the very first time you're going to do the trapeze and you're climbing up? What do you have to deal with? What's running through your mind? Well, when I think back to that first time, I was terrified. And look, we're all human. We all have fear. So, it's not about making the fear go away. It's about facing the fear and jumping through it. But when they said hep, which means go, my feet stuck to the platform and it didn't go. I wasn't moving and so somebody on the board just kicked me off. Really literally put their foot behind my knees and I was flying. But once I got about halfway up in the air, I was like, "Ooh, that's that familiar feeling." And from then I I was just hooked. Okay, I have to ask. So, we live in a world where I think we're going to get a mixed reaction from them kicking you onto the thing, but it really excites me and I feel like that's something that um a lot of people never get that in their life and so they they get stuck at that moment where they want to do it, but just some primitive part of their brain is saying absolutely not. Um what do you think about that? Are you glad they gave you that little kick? Yeah. I kick my clients all the time. I mean, not uh literally. [laughter] Um Yeah, see, okay, now we're just going to get into really weird waters, but I find that this is really fascinating and I wonder myself. So, I had a moment not quite that cool, but when I didn't want to leave for college and my mom all but kicked me out of the house and was like, "You are going to go do this." Um and and ended up being tremendously valuable in my life and I've thanked her profusely for refusing to let me back down. How do you get your clients to push it that? I'm sure that's something, especially when it comes to business, people are absolutely petrified of either embarrassing themselves and looking stupid or really losing money. Yeah. Um how do you help them over that hump? Well, I really get to the core of what is driving that and I actually give credit to that as my life as a homeopathic physician That's interesting. might get to that a little bit later. But in homeopathy, uh which is a holistic type of medicine that treats the whole person, you have to get to the core. You know, if your house is burning down, you're not going to just bang the fire alarms. That's not going to put the fire out. You have to get to that burning ember. So, if someone is having fear or panic or worry, get to when was the first time you felt this way? What was really going on in your life at that time to show them that that's not what's happening now. That's the past because we are driven by our unconscious mind. 90 96% of our actions are from our unconscious mind which develops in the first you know, 3 to 7 years of life. So, we really need to get to that core. If you just keep telling someone do it, do it, do it, they might do it for a little while, but they're not going to stick with it. Mhm. I'm deeply distressed by how much of our what I call frame of reference is determined that early in our life. Um is that a formal part of your coaching? Like do you really um track back and I ask because if you do, I'd really love to know um what's the process of questions or whatever that helps people identify that. How often are people already aware and they don't want to talk? And then how often is it they really don't realize that's what's driving them? Most people don't realize it. I mean, I'm sure I don't realize it in the moment. It's not that you're going, "Oh, well, that's an unconscious action and that's a conscious action, right?" And I think you've got to test the waters a little bit. Some people are more open than others. But most people really want change in their life. They want to have that breakthrough. They don't want to be in that stuck place. And whether you're mentoring somebody, you know, on their health or their business, uh you know, it's if you can help pull back the curtain and help them see what they're capable of and that it's, you know, just a few steps in front of them, you know, they're more willing to to work with you on that. Now, in your book you coin a phrase, stuckness. So, how do you one, is that just sort of where people come to you at? Like you know, okay, they're going to walk in the door, they're going to be in a stuck place. Um and then how do you get people out of that? What's that kick to the back of the legs that really forces people to the other side? Well, I get two types of clients. Ones that, you know, are stuck and they've just been hitting this wall for years. You could be in business for 10 years, 20 years, and you had good traction for a while, but you just can't get over that wall. And every year, comes December, they're looking at the P&L going, here we are again. Or maybe just incremental growth. You know, or maybe the stuckness is about, you know, just not really happy. You know, I've got success, but is this all there is? And then there are those others that are making good traction, but they want to get to the top of the curve a lot faster. Let's take that five-year plan and get it done in a year. And so, to get them unstuck, it's it really is looking for each individual, what are your obstacles? You know, if you could choose one or two things that would just excite you to get them out of the way, what would they be? And really dive right into that pain point. And work to, you know, erase that. What I love about the things that you put forward in the book and the really concrete, highly tactical way that you walk people through things, obviously comes from deep personal experience. Not the least of which is this stuckness notion. Walk us through um, running yourself over with a car, which is pretty fascinating. When I first heard that, I was like, how do you do that? And then how radically you allowed that to shift your life. Uh, my daughter was really young at the time. I was in a really unhappy marriage, and I just felt like I was being run around by my life. Like I I just felt like I didn't have choices at that point. And I I had a lot of fear. And one day I think this is the day the universe said, "We're really tired of you messing around here, and we're just going to give you a massive wake-up call." And so it was like 3:30 or 4:00 in the afternoon, and I'm with one of my biggest ad clients. I'd been up almost all night working on a campaign, and I go, "Oh my god, I forgot to pick up my daughter from daycare." And you know, if anyone uh uh that is watching this has ever been the last parent to pick up their child from daycare, you know, it's kind of um you know, I was racked with guilt. And so I jump in the car, and all I'm thinking of is I got to get my daughter. I got to get my daughter. So I'm racing to get her, and the driveway was like on an incline like this at the daycare. I jump out of the car, and I it starts rolling back. It was a Ford Taurus. It had really heavy doors, and I jumped in like superwoman to try to push it back into park, and the door was really heavy, knocked my feet out from underneath me, and pulled me underneath the car. And the car pulled me It rolled over my legs, and pulled me out into the middle of the street. And because the street kind of went up like this, right when it got to the top, which it was literally at my face, it rolled back. Mhm. And that's really what saved my life. And uh in that moment that I knew that I was going to make it, I said, "That's it." You know, this is you know, either it's a hell yes or a no way. I'm out of here. And I I said, "I have got to live a life that I'm passionate about. I don't care how much money that I make because this is not success. And I walked away from that business with nothing, and I walked away from a difficult marriage. Set out in the world as a single mom, no money, no idea what I was going to do, and really happier than I'd been in years. Wow, that's phenomenal. What advice do you have for people on the marriage side that are in a similar situations not working out anymore? Um so many people stay in a relationship because it they just cannot face the either um acknowledging that they couldn't make it work or the what if, what if I never find love again, or you know, whatever the scenario is that they're playing in their head. What did you learn through that experience that you can pass on? Yeah, I mean, it's actually was kind of similar to the business because what I would tell people is never settle in your life. And especially, you know, with business or passion or opportunities, it's never going to be the right time. People stay in a in a career even that they hate for years cuz they're so afraid of what's on the other side. I mean, in a in a marriage, there's a little more I I had a have a beautiful daughter, and she was 7 years old. So, it was a big decision. We did a lot of counseling. There was a lot of processing. And again, same thing. I really felt like I gave it everything that I could. And I don't regret it. I don't regret that relationship. I That was my growing up time. There were a lot of lessons. I chose that relationship, and I feel that I needed to go through those things, that time, to bring me where I am today, to give me the resilience that I have today. Yeah, resiliency that that's uh uh probably one of the most important traits that I think somebody can have if they want to be successful at anything, let alone being an entrepreneur. Um it's critical because that's the only way that you're going to be able to learn and keep pushing and you know, bring together all the lessons that you're learning to build something. Um what would you say is the number one trait that's made you successful? Persistence. Why persistence? I say persistence is stubbornness all dressed up. Uh I was born stubborn. Uh my mom will would definitely um attest to that. If I got something stuck in my head as a kid, it was it was going to happen. But the persistence part is a little bit different. I mean, stubbornness can also be an obstacle and get in your way because as you become a leader, you need to be flexible. You really need to listen and and um and know that you don't always have the answers, you know, lots of times. But persistence is that you are so determined that you're going to make it happen even if it looks like all the cards are against you. Even if you wake up going, "There is absolutely no proof that this is going to happen." But if you have that uh persistence inside of you that you're just going to stick with it and you're just going to stick with it until it happens, it always does. It always does. What's the process that you use for that? Because I loved what you said earlier and this is something that my mom said to me when I was a little kid as well and I think there was a TV show with like My Friend Flicka or something and the kid that rode the horse in the show didn't know how to ride a horse, but his mom said if anyone ever asks you in an interview or an audition if you know how to do something, just say yes and we'll figure it out. So, they said, "Do you know how to ride a horse?" He didn't, but he says, "Yes." They, you know, hire him, and then he goes and learns before they shoot for the first day. And when my mom told me that story, that always stuck with me. So, I love that, but many people don't know how to follow that up with how to go learn how to ride the horse. So, in your tenacity, your perseverance, sticking through with something, what is your process? And this is the thing that I want people to really understand about your book. There's no fluff or hype in your book. You just like do this, do this, do this, learn this, go here. It's like it's so instructional. It's basically an instruction manual, which I love, and it's one of the reasons that I respect the book so much. So, what is your process for when you've said yes, and now you have to go learn? How do you actually in an efficient manner go learn something new? Well, I mean, in the book, you know, just backing up a little bit, I wanted to not only inspire people to break through, and to be able to scale their business in in this last book. Uh but, I want to give them the steps to do it. You know, let's make it easy. Business doesn't have to be complicated. But, I think that as far as persistence goes, and once you say yes, and your back's against the wall, you're either you got two choices. You can look like a complete fool because you kind of Oh, yeah, I can do this. You've got to back it up. So, having a little pressure on you, I think is a good thing. Uh I know that when I was a single mom, and I had no money, and I mean, getting purses and shaking them out, trying to find a a few coins to be able to go get a cup of coffee. Um there's something about being there that's really good and humbling. Because it makes you want that more, and to say, "You know what? That's the impetus that's going to push you forward." And, you know, I think the beginning is ask for help. I think that people feel like asking is a sign of weakness. Asking for help is a sign of weakness, and I really feel like it's a sign of strength. And it's just smart. You know, if if you ask someone that's been there and done it, you know, they're walking the talk, then they're going to get you directly to where you want to go. It's like a geo force moving you forward to your solution. Yeah, it's interesting. When I hear people talk about solutions, I think about one of the most important things you had in your book, which is clarity. And your whole notion of it's either a hell yes or uh no way. And how does that all work together? What is the concept of hell yes or no way? Why is clarity so important? Yeah, the the hell yes or no way first came to me, you know, after that accident. When I think that when your desire for change becomes stronger than your fear. Because your fear will keep you crippled, it will keep you paralyzed. But when you want it so badly that you're like, "You know what, fear? Out of my way." You know? Uh that's really where the breakthrough happens. And the clarity is it's just that feeling inside where everything is congruent. Where the way you feel, the way you live, the way every everything on the inside, your values, your beliefs are in sync, they're in alignment with what you say and put out into the world. I think there are a lot of people that are depressed, ill because they're living one way, but they're feeling another, and there is this constant battle. There's this constant fight. So, the clarity comes when it finally all comes together, and it just feels like Ooh, yeah. That feels right. That feels good. Yeah, that's um getting in that alignment is really important. I know that you walk people through how to create that clarity in their life. How do you help people with that, and what can somebody watching now, like what kind of process can they go through to get the level of clarity that they're going to need? Yeah, so it obviously depends on what type of clarity they're looking for, but I really like to give people the space to do that. I think that if we're like pushing it and pushing it and searching, it doesn't always come. So, when you can get yourself into a creative space, like when you're a kid and you're just playing and having fun, you are who you are. You are in alignment. You're not doing it because you have responsibilities or you have demands or you're going to feel guilty if you don't do it. You're just doing what feels right. So, I think if we can take moments, and part of why I love the trapeze, but whether that's painting uh or whether that's gardening or taking a walk and really allowing your mind to clear, that's where the best ideas come. So, the first is just to clear your mind and get to that space. And in the book, I show several processes to get to that clarity, and um one of them is looking at what did you love doing as a kid? What did you love from 0 to 12, 12 to 20, and uh what were some things that um you've always wanted to do? like your bucket list, but you've never done. What are your talents? You know, what are your passive talents like, oh, I'm really organized or I'm I'm very compassionate. Or those active talents like, I play classical piano or I know rocket science, whatever whatever it is. And you start to pull all these things together in the system of the things we do with our clients, whether we're helping them create new revenue streams, uh you know, or a new business all together or taking their business to the next level. It needs to be in alignment with who they are. Because if they're just doing it for the money, they won't stay with it. They won't give it that persistence that's needed in the long haul to see it through, to see it through to success. It's what's going to get you out of bed on the tough days. What's going to get you excited when the doors are slamming in your face? What's going to, you know, get you rah-rah for your team when you just looked at your P&L and you can barely cover salaries. It's not going to be for the love of money. It's got to be that deeper passion. That bigger reason. Your legacy. Uh that is going to fuel you forward. And then that ultimately turns everything else around. Because then you stick with it and you give it that persistence. So, as you continue to build your businesses and take it to the next level, you've gone across so many different industries. Um obviously it takes an extraordinary amount of time. You must clock an unbelievable number of hours, but one thing that you've spoken to is just being absolutely critical is self-care. Um why is that so important? Do you think of work-life being a balance? Um I know you said that that there's a real um crossover between life and work for you, but how do you integrate that in a way that's healthy for you? Well, after you run over yourself, [laughter] you kind of re-look at the way you're operating, and um that was not healthy for me. And I would say over the years, a couple other times that I really crossed that line, not not in, you know, an automobile, but uh where I was just really run down, or I I had a friend going, "You look like hell, you know?" It's like, "Okay, I need to to sleep." Uh I um when I the trajectory was when I got out of the ad business, I discovered homeopathic medicine. And that actually changed my life. Why is that? Well, uh I had, you know, as I was raised in Oklahoma, I my mom always took me to the doctor. I didn't even know what holistic was. And then If you had to define holistic, you gave a brief definition before, but if you really had to um break it down for somebody that's watching that doesn't know what that means. Well, holistic and homeopathic are very different, and I think a lot of people interchange and use it as the same, and it's incorrect. Holistic is just mind, body, spirit. It's the whole picture. A homeopathic does cover the, you know, it treats the whole person, but it's actually a system of medicine that's been around over 200 years, over 100 years longer than Western medicine, allopathic medicine. Homeopathic means same disease. Allopathy, which is Western medicine, means opposite disease. And so with homeopathy, uh the the body cannot hold two like diseases. So for instance, if you ever experienced where you might have, let's say neck pain, or you you have some chronic pain, and then you get sick, you get a cold, and then that pain goes away. Mhm. So the body cannot hold two like diseases. So you take a substance, a homeopathic substance, they're those little tiny pellets that you get like in Whole Foods, right? And they are highly diluted substances, plant, mineral, animal. So there's not the actual substance anymore, it's the molecular structure. And this is where so many people uh poo-poo it, say, you know, nothing's there, but they have actually been able to show that the water holds the molecular memory. And so by taking a substance that causes the symptoms that your body is experiencing, one knocks out the other. That's the law of similars. And so that's really what happened to me. Here I was, had the car accident, major change, you know, leaving uh a marriage I'd been in for 9 years, my confidence was like this. Uh I was, you know, just did not have a lot of clarity at the time. I had aches and pains, I had tire tracks on my legs from the car. I went to this homeopath somebody referred me. And she chose this one homeopathic for me. And I took that, and it wasn't like a drug-like effect, it was just gradual over the next 6 months. I felt more clarity, I felt confidence, uh I felt excitement about life again. and uh I just felt resilient and I thought gosh this is incredible and this just makes so much sense. So that's really how all my businesses have evolved if I'm passionate about it and I'm excited about it then I want to delve deeper into it and that led me to 20 years running my homeopathic practice and building one of the largest homeopathic schools in the country. In 1999. So going back to the self-care what is your process look like do you have a daily regimen like how do you really stay in tip-top shape? For me the biggest one is sleep because I'm a night owl and I really it is genetic in my family we could do a conference call with my mom my brother my sister at 2:00 a.m. We would all be up. And so that's I finally have just accepted I am a night owl but I really need that seven at least seven seven and a half hours of sleep and so I will just plan out my week if I know I'm going to be up late cuz I get this creative burst and I allow myself that I make sure I don't schedule anything till a little bit later on in the morning or late morning to get started so that is a gift to myself I have had the same fitness trainer for over 20 years and that you know having that discipline you know the boost of endorphins and that's given me a lot of resilient over resilience over the years. And the other the biggest thing I would say is that I only do what makes me happy. Wow. Now how do you stay true to that while building businesses? Cuz there are inevitably times where there's things that are not so much fun. Okay let Let let me back up on that statement just a little bit. The purpose of what I'm creating, I am totally in sync with. I'm totally in love with. There may be some instances or some conflict, you know. It's not my favorite. Um that you that's just part of it. But I know that you know, what I have what I'm doing really has meaning to me. And if I come to a place where, you know what? There's a sense of completion. I'm done. I'm ready to move on. Right. So, you talked about meaning just a second ago and I think that's so important and you in your book talk very wonderfully about the power of storytelling, how we conceptualize what we're doing in the frame of a story. Walk us through that. Like what is the importance of story and storytelling and how can anybody use it in their life? I think that people don't realize the value of their story. And what is their story? Well, their story can be their journey. And there's so much wisdom in their journey. You know, they say it's not about the fall or the fail, it's what you do once you get up. That's the, you know, you know, that's the golden ticket. So, we got to learn from our story. And but you don't want to then live in your story, either. You don't want to be living in the past. Um and there's there's the old story and the new story. I think people that are too stuck in their story stay in this place of being a victim. They're playing the blame game. And whatever scenario it is, unless you're a little child, you've made the choice to be there in, let's say, 99% of the cases. But I think story can is a great way to connect us with others, connect us with community. It's a great way to get your message out there, and people remember story. If I'm on stage and I'm speaking, I could teach several things, but what people are really going to remember is the story and then the valuable lesson from the story. So, how do you get people to um begin to understand that their life can be seen as a story and that the story you get to essentially decide the meaning of that? It's not predetermined. Um how do you help them find the power in that? So, I'm sure people come to you A in victim mode, right? They're stuck. Okay, we can help them out of that. But, then how do you help them reshape the same sequence of events, but to see them in a new light that hopefully is more empowering? You know, sometimes when people come in victim mode, it's hard to shift them out. Really? Have you ever had somebody that you couldn't get out of that? Yeah, I I think sometimes people are so they get a lot out of staying stuck in their old story. That's interesting. Can you go deeper on that? What do you mean they get a lot out of it? Well, because maybe it created a family dynamic that when they're the victim, everybody runs to save them. Uh you know, it's maybe they didn't get much attention as a kid and that's their way of getting attention. Or, you know, or maybe it's the story that their parents had. And so, they're holding on to it with dear life. And they believe that, you know, the world is a terrible place and everyone's against them and then this horrible thing happened and see, I told you. I told you I was right. You know, it is all so bad. So, sometimes when they are so wrapped that it's part of their identity, it is hard to break that. And, you know, it's hard to be around people like that. I'm sure you've experienced that, right? Yes. You know, so I like to be around people that um it's okay to be scared. It's okay to be stuck. We're going to help you through that, but uh let's at least be willing to, you know, open your eyes to things, try things, and be coachable. You know, don't work with a coach if you're not willing to do what they suggest that you do. And I think too in business, and it's just what people see and hear, you know, this overnight success story like I was saying earlier, and you have to do the work. You have to be willing to stay in the game even though you don't see the results happening. You just know that you're, you know, a few feet from gold. But what if you quit, and you never saw that? You know? There's one thing that you've talked about that really resonates with me, and I wonder how much you use it and what particular style, but what is your take on meditation? Yeah, so um I am a fan of meditation when I can sit still like that. And I did TM for quite a long time. And it was really beneficial to me. Now, my husband meditates almost every day. Uh but I just really struggled with sitting still. You didn't want to do it, or you have ADD, or what was the driver for that not being easy? Yeah, I just felt like I was sitting there. There were I was I was wanting to do other things. I just think that my constitution likes to be in motion. So, therefore, when I am on trapeze, I am in the most meditative state that I could ever be in. I mean, when you're on up in that platform, time stands still. And you, you know, you have to be focused cuz, you know, you don't want to kill yourself. But it's it really does bring you into the state of being so grounded even though you're up in the air. And when I come down after, you know, a session of of flying for like an hour or so, I feel my feet on the ground. It really does bring me back into congruency. I love that. All right, before I ask my last question, where can these guys find you online? Well, go to my website alisonmaslan.com um or Pinnacle Global Network, which is our mentoring company. And um yeah. And wherever books are sold. Fantastic. All right, my last question. What is the impact that you want to have on the world? Well, I believe I've been given this gift um to understanding business, and I truly believe that um business owners are the change makers of the world. They're the innovators. They are the inventors. And whether it's health or technology or the environment or making people feel more beautiful, whatever it is, that if I can help them to break through, then it is my way of elevating consciousness through business. One business owner at a time and ultimately impacting millions. I love that. That's how you change the world. Awesome. Alison, thank you so much. That was wonderful. [applause] Guys, the notion of breaking through I think is so important and I think that that's something that all of us naturally gravitate towards. We want to push ourselves to the edge. We want to get to that next plateau and then hopefully beyond that one and beyond the next one beyond that. But to do that, you've really got to have the tenacity that she's talking about and most importantly you've got to have some kind of road map. And that's what I was really impressed with is her book is that road map. It is very tactical. It's not fluff. It's very direct. It's very clear. It talks about the things you're going to need to instill in yourself, the things you're going to have to learn, the tools you're going to have to be armed with in order to move forward and she walks you through in a way where each brick stacks on itself until at the end you really are armed to build your own company. Now, the great news about the book is if you want to build a company it's a no brainer, but even if you don't I think that there's a lot of information in there that really applies uh to not business. And so you'll notice in this interview I didn't really ask her a lot about business because I think so much of what she talks about just applies to getting the clarity we want in our own lives, the self-care, the things that are going to apply to everybody. So it really is quite powerful in having that systematized approach. And I think it's really extraordinary that she's been able to do this 10 times. It's replicable and when something's replicable it's teachable. And I think that's really the unique gift is she's put something together that really is helping people have those kind of profound breakthroughs. So I highly encourage you guys to check it out. I think that it will give you something that will help you have your own breakthrough and begin to build the life that you want. All right, if you haven't already my friends, be sure to subscribe and until next time be legendary. Take care. [applause] Alison, thank you so much. That was amazing. Everybody, thank you so much for watching and being a part of this community. If you haven't already, be sure to subscribe. You're going to get weekly videos on building a growth mindset, [music] cultivating grit, and unlocking your full potential.