How To Start a One-Person Business With Claude AI When You Have a Full-Time Job

This is exactly how to start a one-person business with Claude AI when you have a full-time job, and I promise there's a version in here that fits your schedule. Now, one of the people that you'll meet today runs his at $185,000 a month, and he started while he was working a full-time job. And you don't need startup capital, employees, or a single line of code, and you can take the first step this week on your lunch break. And me, I went $300,000 in student debt for a pharmacy doctorate before I figured out that the game was rigged. So, I built a one-person business on the side that I wish somebody had shown me at 25, and I did it in the in-between hours of a full-time pharmacy job. And that one-person business has grown and has now done over $10 million, and I've done it by helping thousands of people in my community reach their own financial goals. And this matters for one reason. If a burned-out pharmacist could build this on his lunch breaks, so can you. Now, here's where damn near everyone screws this up. They bolt on a second job onto their first job. Freelancing, agency work, drop shipping, Amazon FBA, models that only move when you're personally grinding. But, the smarter move is building the one asset that pulls buyers to you around the clock. And more on that later, but do that and your business grows while you're at work. And it even grows while you're asleep. So, maybe you're the medical worker running 12-hour shifts, or you're the engineer with no evenings left, or you're the parent whose free time is a myth, or you're the owner wearing every hat in the building. Either way, something I talk about in this video is going to work for your situation. And everything I go over today is going to be sourced on the screen with real names and real receipts. And the version that I would personally start with is going to be near the end of this video. So, if you appreciate me making this type of content and you want to see me make more of it in the future, then let me know by gently cheering that like button. And let's jump into it right now. So, let's start with the trap that catches damn near everybody. Now, one of our community members, Nathan, is a literal chess expert, and he has a one-person business where he literally gets to do his passion, which is teaching other people how to get better at chess, and he makes a full-time income from that. And he did it with our model, which is possible to do when you're still working full-time. But most people don't do that. Most people choose a business model that ends up being a second job, or in some cases it ends up being harder than their first job. And there's absolutely no way that you can do it while you're working a full-time job, because it ends up being multiple full-time jobs. And so a lot of these include freelancing, agencies, drop shipping, coaching with cold DMs, Amazon FBA, etc., etc. These are all real businesses that only move when you are personally pushing them. And in many of these cases, the pushing has a name, and that is outreach. In theory, it sounds like you wouldn't have to do that much work, but in reality, what you're going to be doing is spending all of your time prospecting with DMs or follow-ups and discovery calls. Or if you have money, you're going to have to spend it on paid ads, which you might as well just come to accept that you're going to waste at least $20,000 before you get good enough to make a profit. And at a real company, all of those things are not a task, those are departments. Right? Marketing teams are five or 10 people deep, and I've hired them, and that is a real payroll cost. So the plan is that you'll do 10 people's jobs at 9:00 p.m., and this is all after your actual job. Come on, that's not going to happen. Meanwhile, look at people actually winning the one-person game. Justin Welsh built his one-person business past $12 million with no employees and 90% margins, and his entire marketing department is content. That's it. The content does the outreach at scale forever. In fact, he doesn't really have to outreach to anybody because they're all coming to him. So think of it like a treadmill versus a flywheel. A grind business is like a treadmill. The second you stop running, everything stops. Content is a flywheel. Every push keeps spinning while you sleep, and the pushes stack on top of each other. And Nathan knows this all too well because he used to work in corporate, and it would have been pretty much impossible for him to start something on the side. Now, by the way, I have a bunch of resources in the light versions of the AI that we give to our community members, which you can use to do all the steps of this process that I'm going to be talking about in this video. And you can download those by clicking the third link in the description and the pin comment below. All right, YouTube just got 10 times easier and nobody is talking about it. You used to need an entire film crew and it used to be a full-time job for you to just do any work at all on YouTube. But now, you can get work done in as little as 15 to 30 minutes a day and you can actually grow a full-time YouTube channel. That's exactly what we'll be talking about at the live training that we're doing this week. Exactly how to grow your YouTube channel. So, click the link in the description and the pin comment below to check that out, guys. I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is designed to help you pick your niche if you don't have one in the first place. Or if you already have a niche, it's going to help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we've never talked about before. So, click that link in the description and comment below. I look forward to seeing you there. This brings us to section two, which is the traffic truth. And here's the thing that nobody tells beginners. There's no such thing as a business that doesn't work. They all work, right? All the side hustles, all the businesses, they all work. Freelancing works, consulting works, products work, services work. That's why they're businesses. But every single one of them starves without the same one ingredient and that is traffic. If nobody knows that you exist, nobody can buy your stuff. It's that simple. And traffic doesn't just solve the money problem, it solves damn near every problem that you could possibly have in your business. For instance, more traffic obviously means more money because you're going to get more sales from people. And more money means you can spend money on better software, or you can hire people to help you, or you can hire contractors to help you. And you can buy more of your time back, which if you have a job, is the whole ballgame. More traffic also means there's more people going through your business, which means you're going to have feedback and you're going to know what to improve. Whereas if you're spending all of your time just trying to get customers, there's not going to be that many people going through your business, and there's just not going to be that much feedback for you. Now, quick story. In 1848, a shopkeeper named Sam Brannan hears that there's gold at Sutter's Mill, but he doesn't grab a shovel. First, he quietly buys up every pick, pan, and shovel in the region. Then he runs through the streets of San Francisco waving a bottle of gold dust screaming, "Gold! Gold on the American River!" And he prints it in his own little newspaper. Yes, he owned the media, too. He manufactured the traffic. And then he sold the crowd everything that they needed. He sold all of the picks, the pans, and the shovels that he had already bought up. And Brannan became California's first millionaire without panning a single ounce. And he didn't win because he dug harder, he won because he owned the attention. And that is exactly what a one-person business with ConvertKit does. The content is your newspaper, but your offer is the shovels. Now, you want the modern version? Adam, one of our community members, is a realtor in Austin, and he built the attention asset, and now he has warm buyers coming to him every single month from content that he already made on YouTube. And he's one of the go-to realtors in the Austin area. And if you're planning on moving to Austin, Texas, definitely check his channel out. But here's how to start. If you already have a business, don't change what your business sells. Change how it gets found. Write down the one skill or subject that you could talk about for an hour with zero notes, and that's the seed of your traffic asset. And I already know your next objection, "I don't have time." Well, this is exactly what we're going to be talking about here in a moment. And that brings us to section three, which is the in-between hours. Now, let me be real with you. The time objection is the one that I respect the most because I lived it. I was a pharmacist, white coat, name tag, the whole thing. And $300,000 in student loan debt for the privilege. And I was standing at that counter knowing that the math just wasn't mathing. It would never work for me. So, I started a one-person content business, and here's the part that actually matters. I built almost all of it in the in-between hours. For instance, I wrote scripts on my lunch break. While I would go on walks, I voice recorded ideas while I was driving to work and while I was driving home. 20 minutes before the shift, 30 minutes after dinner, while I was waiting in line at the DMV, the switching time between tasks, the time that most people burn on their phone. That's where most of the business got built. And then I batched, right? I would do the ideas in one sitting. Then I would do the scripts across a week of breaks. And then I would record everything in one shot on the weekend, schedule it, and then go back to work while it publishes itself. And my co-workers just thought that I was bad at relaxing, but that in-between hours one-person business has now done over $10 million. And in case you think I'm special, I'm not. I ran the exact same playbook on my 50-year-old brother, a guy who is not tech-savvy, a guy who's never made a video in his life, and a guy who's never made a dollar online. And I'll show you the numbers in a minute. So, here's the model, plainly, a video diary of what you already know. You document what you know for the exact person who needs it, and the content becomes your marketing. It sells whatever your service is, or your product, or your expertise, or you can just make money directly from the content itself. And every other one-person business asks for your hours, this one runs on your gaps because Claude is doing the heavy lifting inside of them. Now, you might be thinking, "Well, Shane, I'm exhausted after work." And I hear you, and that's exactly why the batching matters. You're never relying on tonight's energy, you're banking tiny deposits, a cumulative ideas here, a lunch break script there, one Saturday morning of recording that feeds you for 2 weeks. So, this is how to start. This week, don't create anything, just capture. Voice memo for every idea, story, and opinion about your subject during your commutes. Then take one lunch break, paste the transcripts into Claude, and have it turn your three strongest ideas into simple outlines. Or, you can have it turn it into an entire script. And that's it. You now have more of a content plan than 90% of people who quit ever had. So, here's a Claude prompt. I'm going to put it up on the screen. You can screenshot it, put it into Claude, and it will actually interview you until it has enough context to give you a really good answer for this. And this is going to help get the creative juices flowing. Now, by the way, you're probably thinking, "Well, Shane, I really love this, but I need help picking my niche, or I need help getting started on YouTube, right? I need to know, step-by-step, exactly how to get started." Well, luckily for you, I have a live training this week where I will show you exactly how to do that, and exactly how I helped my brother Zach go from zero to a full-time income in less than 1 month. And you can check that out by clicking the link in the description and the pin comment below. And at this live training, I'll also be giving away an AI that helps you pick your niche if you haven't picked it in the first place, or it'll help you make your niche 10 times better if you already have one. So, do not miss out on that. Click that link in the description and the pin comment below. And even if you're watching this in the future, still click it because it'll automatically put you on the waitlist for whenever we do the next live training. And I look forward to seeing you there. I'll be answering any questions that you have as well. Okay, so it's time for the conversation you knew was coming. Where does this video diary live? YouTube. And before you roll your eyes, here the business case, because it's not what you think. Nobody else pays you in five different ways. Add revenue is just the floor. You get that from the ads that pop up on your channel. Last month, we made about $33,000 from AdSense, and that was less than 5% of the total income we made from this channel. So, you can make a ton of money just from AdSense alone. Zach went from zero to $214 a day in AdSense in less than 1 month. Nurse Jen went from zero to $10,000 in a single month just from AdSense alone a few months after she started her channel. So, you can make a full-time income just from the AdSense alone, and the coolest thing is, that is just the floor. The next one up is affiliate marketing. This is where you just talk about products and services that you already like, and you promote them on your channel so that other people can use them as well. And you can get paid to do that. Then you've got sponsorships. And between affiliate marketing and sponsorships, sometimes you can make five to 10 times more than what you're making just from AdSense alone. Then you've got low-to-medium ticket products. And this is usually something that's very easy to make that you can sell over and over again, something like a resume template, or a notion template, or a nursing study guide to pass pharmacology for nurses, or something along those lines. And you can just make it one time and sell it over and over again. I would also put in this category something like a school group where people pay a recurring monthly membership to be a part of a group and they get access to a course inside of that. And then, at the very top, you've got services and coaching and this is honestly where the real money is. And typically, this is going to be high-ticket buyers. So, almost all of the most successful businesses that I know out there sell either a service or coaching to high-ticket buyers. And I've gone to a lot of different business conferences out there and this is the most common business that results in very successful businesses. And the reason for this is just because of the numbers. If you're selling a $5,000 service or a $5,000 coaching program, you only have to get two sales a month to make it to $10,000 a month. That is actually not that hard to do. It is significantly harder to sell a thousand people a $10 product than it is to sell two people a $5,000 product. And if you attend my live training, you'll see example after example after example. And most of the examples from those people, they were selling high-ticket products and services. So again, click the link in the description and the pin comment below to check that out. Now, nobody decides to spend five figures with you off of a 30-second clip or after reading one of your tweets. They decide after sitting with you for 15, 20, or 30 minutes. Take Josh, an IT and cybersecurity guy. He was one of my community members and he got to $185,000 in a single month and he did it not from ads, but from the stack. He was selling things at all of these different levels. So, the content brings the buyers, but the offers catch them. And the short-form platforms, they're satellites, right? Claude can chop up your long-form video on YouTube and make five to 10 clips that you can then syndicate or distribute to the other platforms in an automated fashion. And then every clip can point back home to one asset, which is the asset that actually converts people, which is long-form YouTube. And that doesn't really take any extra time. So, you can think of YouTube as your mother platform. And you can do this with tools like Claude. You can also use other tools like Opus if you wanted to automatically edit your videos. Now, let's talk about the niche lock Claude edition because this is the step that decides everything else. And here's the thesis that I need tattooed on your brain, okay? This has to be seared into your soul. Get the niche right and mediocre content still wins. Get it wrong and beautiful content dies in silence. Proof? Nate, one of our community members. He coaches pool, billiards. That's about as unsexy as niches get and he locked in the right pond, fixed his packaging, and videos started pulling 20,000 views in a matter of days pushing the channel straight into actually making money. Pool, guys, right? Now, your boring day job knowledge is somebody else's gold mine. Pool is a really hard niche to monetize, but teaching people how to get into governance, risk, and compliance, like Nicole does, is actually quite easy. And she made it to $80,000 in a single month doing this. And if you're thinking that you need a lot of views to do this, you don't. For instance, Carla, who helps business owners hire key positions on their team, and sometimes she hires entire departments for them, had a tiny YouTube channel with about 1.5k subscribers and her videos got 100 to 200 views each and she closed a six-figure contract from YouTube. Yes, a $106,200 contract straight from her YouTube channel from videos that were getting 100 to 200 views per video. And she did it with a boring business. So, the mistake is fishing in the ocean like productivity, fitness, money, or gaming channel. You will drown next to a million creators making the same thing. What you want to do is start off by fishing in a small pond where your work experience makes you one of maybe five credible voices in the water. And this is where Claude earns its keep. It takes your job history, your interest, and what people actually pay for, and it triangulates ponds that you've never seen on your own. Now, I still highly recommend that you show up to my live training because at the live training you will get the personalized version to help you pick your niche. But, just to get you started before the live training, go ahead and screenshot this prompt and put it into Claude. And then here's how to start. Run the prompt above on one lunch break or whenever you have some free time, shortlist three ponds, and pick the one where you have receipts, stories, results, scars, etc. Then lock it in and start. Sitting on the decision for 3 months cost you more than picking the wrong one and then just adjusting over time. Now, let's talk about the weekend batch sprint. So, let's assemble the machine. 30 days built for someone with a job. Week one, lock the pond, attend my live training, capture ideas on your commutes, get a niche formulated. Week two, scripts on lunch breaks. First video goes up, not perfect, just up. Then week three, one Saturday morning, you batch record three videos and you schedule them. Week four, three more videos and then you get your offer ready because getting the views is really important. You can absolutely make a full-time income just with the views alone, but it's much better to be like Carla, who doesn't have to get that many views and she's still making a full-time income from her YouTube channel cuz she can get a couple hundred views and have a 1,500 subscriber channel and still close a $100,000 contract. Right? So, this is where having a really good offer and selling the right thing to the right person comes in handy. And again, that's something we will cover on the live training so I highly recommend you check that out by clicking the link in the description and the pin comment below. Because you don't need views, you need the right pond in front of the right buyers. Because there's a very good chance when you post your videos, you're only going to get 80 views, but that is not a reason to quit. 80 of the right people is a full pipeline if you're targeting the right audience. So, you didn't fail, you either aimed wrong or you quit early and both of those are fixable. What's not fixable is the year that you're about to waste by not starting and that would be a damn shame. Now, if you're wondering which version that I'd personally run if I still had my pharmacy job, it's this one. Exactly this sprint. Voice memos Monday to Friday while I'm commuting or while I'm taking a walk or whatever, literally just talking into my phone, then dropping the voice memos into Claude and writing scripts on lunch, right? So, writing scripts while I'm in my lunch break or maybe going to the bathroom, etc., etc. Then I batch record on a Saturday or Sunday and then I schedule the content and forget it. And it's not just Carla, by the way. Laura, 600 subscribers, landed her first 10 paying buyers. Craig was stuck for years, and he got 40,000 total views after years of posting on YouTube. And then one of his first videos with us got over 100,000 views. Raggie's at 1.4 million views and closing in on 30,000 subscribers, and she has a seven-figure business. Jud has a 500,000 subscriber YouTube channel, and he makes really good money. And Sean was stuck making $30,000 a month for years, and we helped him scale all the way up to over $500,000 in a single month. And I could just go on and on. Different jobs, different niches, but the same system. So, open your calendar right now and place three blocks for this week. Write 10 voice memos across your commutes, two lunch break cloud sessions, and one 90-minute Saturday recording slot. Then, write one-line version of your offer, what you'd sell and for how much, so that something is ready to catch buyers by day 30. So, here's the whole plan one time. Skip the second job trap. Own the traffic. Build the in-between hours. Video diary on the mother platform. Lock the pond and run the sprint. Your job was never the obstacle, it's the funding. Now, I know that 99% of you will take this video and run with it yourselves. And that's exactly what I want you to do. Start with the free workshop, links below. And like I said, I know that 99% of you are going to watch my content, get a ton of value, download my free resources, get a ton of value, and attend my live training, and get a ton of value from those, and we are never going to end up working together, and that's completely okay. I always want to give 10 or even 100 times more value than what I receive, and expect nothing in return. With that being said, there's going to be 1% of you out there, maybe 0.1, who want a hand-holding one-on-one mentorship experience. Or, you want us to literally just do the work for you. And we can only work with a few people at a time to do this. Right now, we're accepting five people to work with one-on-one. But if that sounds like you, go ahead and click the second link in the description and the pin comment below in order to schedule a call to apply to work with us. On this call, we'll figure out where you are right now, where you want to be, we'll make a plan to get there, and we'll see if you're a good fit to work together or not. We only accept about 18% of people who want to work with us, so only apply if you're very serious about growing and making money on YouTube. The types of people we typically work with are professionals with at least 10 years of experience or people that are overachievers who have a lot of value to give and they can educate people and help people in the world or business owners that want to get more views, get more leads, get more sales, and generate more revenue because of their YouTube channel as well as building their brand. Or YouTubers who are getting a lot of views, but they want help with monetization. Or YouTubers that are crushing it, but they want to crush even harder. Or people that have large followings on other social media platforms or they have a big audience because of a book they wrote and they want to bring that audience over to YouTube. Basically, people who are experts and they want to bring their audience to YouTube because they know that it's the best one. So again, if that sounds like you, go ahead and book a call by clicking the link in the description in the pin comment below. But we can only work with about five people right now, so only do it if you're very serious about growing and making money on YouTube. And with that being said, check out this video right here to see exactly how we help Nurse Jen go from a stressful nursing job to being able to travel the entire country in her camper van and make $10,000 a month just from AdSense alone, living her dream life, and she did it all with the same exact one-person business that I talked about in this video, and you can check that out by clicking right here.