How To Start a 1-Person Business With Claude AI (FULL COURSE)

This is the full course on how to start a oneperson business with Claude AAI. And I promise there's going to be a version of it that fits your exact situation. Even if you think you have nothing to sell or you have no idea what your niche is. But first, the biggest lie in this space. Most people think that starting a business means quitting your job, risking your savings, hiring people, but the numbers say otherwise. 84% of American businesses are one-person businesses with zero employees. And over 4 million of those oneperson businesses earn over six figures. So the oneperson business isn't some exotic exception. It's the most normal business structure in America. Most people just build the wrong version. The one that's secretly a second job or in some cases five jobs with one person doing it. This course is the other version where you use what you already know and the assets and the strengths that you already have and you let Claude fill in all the gaps and do all the heavy lifting for you and then buyers come to you. And I know this because I was $300,000 in student loan debt and working as a pharmacist in a job that I hated during the pandemic where I was working 15 hours a week. And I started a oneperson business that allowed me to escape that life and eventually scaled to a business that has now made me hundreds of thousands of dollars a month for years. And since then, I've started a community where I've helped thousands of people build their one person businesses as well. Now, one filter before we start. There's a bunch of AI gurus on here that will teach you this stuff. They'll teach you how to start a oneperson cloud AI business when they've never actually done it themselves outside of just teaching it. Meanwhile, I started a oneperson business where I've been making hundreds of thousands of dollars a month for years and I was making videos on YouTube about AI in 2022, months before Chat GPT even came out. So, I was one of the earliest adopters of AI and I've been using it in my business ever since. And AI was great, but then when Claude came out, it took it to another level and it was the exact same thing. I was one of the early adopters of Claude as well. So, I have been using AI daily since 2022. I'm probably one of the very few people that has actually put over 10,000 hours into AI. And not just any AI, but specifically AI for business. So, if you actually want to learn how to get good with AI, not the hype stuff where they say that they can edit an entire video with AI and then you watch the video and it's clearly edited by a human being, but the stuff that actually works, then make sure you stick through this video until the very end because I'm going to be telling you exactly how to do it step by step. even if you're a beginner, even if you have no idea what your niche is, even if you don't even have any money to start, and even if you're not tech-savvy. And I'm going to show you a bunch of examples of people who have actually used the things that I'm teaching to start their own oneperson cla businesses. And I'm going to be showing receipts on the screen. So, case studies, examples, receipts of real people who have done this with real examples on the screen throughout this video as well. And I promise you that if you stick until the end of this video, you are going to know exactly how you can start a oneperson business using Cloud AI to do the heavy lifting and build the foundations of the business the correct way so that you can even scale it in the future. So if you appreciate me making this type of content and you want to see me make more of it in the future, then let me know by gently tapping that like button and let's go ahead and jump into it right now. All right, time out. Time out, guys. This is the studio and we are getting ready for the free live training that we're having this week on how to grow your YouTube channel and your personal brand using Claude AI. So, we're very very excited to do this live training. Right, this is the studio. This is what it all looks like. This is the TV that I have behind the camera as well. And we're very very excited to do this live training here. We're going to be teaching you, even if you're a complete beginner, exactly how to start on YouTube, specifically growing your personal brand on YouTube and growing an educational channel where you can actually help other people in the world and doing it in a reasonable amount of time, like a side hustle amount of time, 15 to 30 minutes a day in many cases to start growing your YouTube channel and making money. And I'll be answering questions before, during, and after. So, you'll get to meet me. I'll answer a bunch of your questions. You'll get to meet a bunch of case studies of people that have had success in our community. and I'll be giving away an AI that helps you pick your niche in the first place if you don't have one already or if you already have one, it'll help you make it 10 times better. So, this is an incredible AI. We've gotten hundreds of comments from people that say this is like the best thing they've ever used. So, do not miss out on this AI. With that being said, if you're watching this video in the future for whatever reason and you're wondering, you know, hey, I think I missed the live training, still click on that link because we will automatically put you on a wait list to attend the next live training that we do. And with that being said, looking forward to see you. Click that link in the description, the pin comment below, and I'll see you on the other side. Okay, so before module one, 60 seconds of ground rules, cuz I want you to actually finish this thing. First, this is a real course. On the screen is everything that we're covering. What you can sell, how to pick your niche, how to get buyers coming to you, how to price, how to sell without feeling gross, and an exact 90-day plan to get started. Now, the blurred ones stay blurred until we get there, and that's on purpose because it's important that you actually do this course in order. Every single module is going to build on itself. Second, expectations. If you want to get rich quick, click off now. There are people who make money fast with this. But that is not typical. Those people are the exceptions. Typically, it takes months to start making real money. With that being said, I will show you examples of people who did that and exactly what they did. And you're going to get out of this exactly what you put in. Now, third, I assume nothing. No business background, no tech skills, no audience. If you're a total beginner, this was built for you. Fourth, what it costs to run this business. because I noticed in a lot of the other videos, nobody ever tells you about this or asks about it. Claude does have a free plan that you can start on today, but the paid plan that most people use is about $20 a month and that is basically your whole tool bill. So, you can get started with the free plan, but there are certain features that are incredibly useful that are only going to be available with the $20 a month plan. And I am not sponsored by Claude. I don't have an affiliate link for Claude. They are not paying me to say this in any way, shape, or form. I would love to be sponsored by them because I've been using their product for years now and I love it, right? But I am not sponsored by them. This is literally just the product that I use. Now, there are a few things that I use other AIs for, and I will tell you about those things throughout this video. But for about 99% of the stuff I do, I use Claude AI. But yeah, you don't need an inventory. You don't need an ads budget. You don't need a $500 software stack. You can even start from your phone. A laptop makes it faster, but broke is not the thing that stops you here. Fifth, you might be thinking, "Okay, but what's the catch, Shane?" Fair question. Here is my whole business model out loud so you know exactly why I'm doing this. I give away all of the information for free and I sell the implementation. I either do it with you with one-on-one mentorship and we work directly with you to help you do something or we do it for you and we work with a tiny group of people who have much more money than they have time. Right? So 99.9% of people who watch our content just consume the free stuff. we they get all the free resources, which by the way, we will be putting free resources down in the description and the pin comment below that go along with this video. So, definitely check those out. And we even do free live trainings as well. And basically, we just want to give 10 to 100 times more value than what we receive. But there's going to be a very small percentage of people out there, like 0.1% or 1% of people out there that have a lot of money, but they don't have a lot of time. And they're going to want us to help them do it one-on-one, or they're going to want us to just literally do it for them, right? So, that's my business model. I give the information away for free, but I sell the implementation. So the people that buy from us is going to be way less than 1% of the people watching this. Everyone else, you pay for this with your time instead of your money, right? Because you have to pay for it either way, right? In order to start a successful oneperson business, you can either pay with your time or your money, right? So you're going to pay for it either way. And this is a way for us to literally teach you everything that we know, but is going to take you a few hours to go through this. So, I highly recommend that if you can't go through this in one go, keep it in your tab, put it in your bookmarks, save this to your watch later so that it pops up later on and you continue watching it. So, the only things that I hold back are the handful of tricks that would stop working if a million people did them at once. Everything else is in here. Now, last thing, this video is long on purpose. It's a course, so save it. Bookmark it. Don't close the tab. Like I said before, split it into a couple sessions if you need to. That's going to beat binging it and then remembering nothing. And do me one favor. If you're starting today, comment day one with the month that you're actually starting. Right? So, if you're watching this in September, comment day one September. And you would not believe how many people come back to their own day one comment a year later with the story. So, when this course gets you results, you need to come back to your comment where you put day one and the month that you're starting and then share an update so that everyone else can look at it. Right? That is all that I ask of you. Now, this was a massive amount of time, effort, and money for me to put this course together. And if you want to get the most out of it, studies show that when you actually engage, you're something like double or triple as likely to actually remember the things that you learn and then actually implement them as well. Right? So any of the times that I ask you for a comment or I ask you to do something during this course, you want to actually do them because you're going to be significantly more likely to remember the information and you're going to be significantly more likely to actually get results. All right, YouTube just got 10 times easier and nobody is talking about it. You used to need an entire film crew. And it used to be a full-time job for you to just do any work at all on YouTube, but now you can get work done in as little as 15 to 30 minutes a day, and you can actually grow a full-time YouTube channel. That's exactly what I'm going to be talking about at the live training that we're doing this week. Exactly how to grow your YouTube channel. So, click the link in the description in the pin comment below to check that out, guys. I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is designed to help you pick your niche if you don't have one in the first place or if you already have a niche. It's going to help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we never talked about before. So, click that link in the description and comment below and I look forward to seeing you there. With that being said, let's talk about module one, which is the second job trap. So, here's the claim and it's going to annoy some people. Almost every business the internet tells you to start is a job wearing a business costume. In fact, it might be an entire department wearing a business costume. And I can prove it because I've watched it from both sides. Take freelancing just as an example. And by the way, I've tried every side hustle, every oneperson business model, all the different make money online opportunities. I tried all of them before I found what actually works. But let's just take freelancing, right? You know what we've noticed over the years? A lot of people who join our team used to be freelancers. And when we offer them a full-time seat, they don't even hesitate, right? They run from freelancing. And these are people who were living the dream that everybody sells, right? They didn't have a boss. They worked for themselves and they gladly traded it for stability because freelancing means every single month you're starting at zero. New month, new customer hunt, new feast, new famine. And that is not a business. That's a job with extra anxiety. And it also doesn't even scale. And sometimes it's more than a job, by the way. It's literally like an entire department. Like this next business for instance, which is the traditional agency model. Same trap, bigger invoices. So, you spend most of your week marketing to land customers. And then when you land one, you do the work and you babysit that work forever. And the other oneperson businesses and side hustle opportunities are the same, right? Drop shipping, cold outreach agencies, AI automation, outreach, all of it runs on the same engine. Sure, the business model itself doesn't sound like it's that difficult. It sounds totally doable, but then you end up just spending all of your time manually chasing strangers to buy your stuff, right? You're doing manual outreach. you're doing spending all of your time doing marketing trying to get people to buy your stuff and real marketing departments are usually 5 to 10 people deep and I know because I've built one and it's a lot and that's what you're signing up to replicate alone on the side after work. You have a job already, right? So chances are if you're watching this you already have a job or maybe you do own your own business but it's not really a scalable business. So you're busy and here's what these people selling these models never tell you because their numbers are designed to hypnotize you. You don't need to make a million dollars a month. you don't even need to make $100,000 a month. And most people that throw those numbers out, they typically run businesses where their revenue is really high. They're generating that income, but their actual profit is extremely low. Because typically, the more you scale a business, the more people you have to hire and the lower and lower your profit goes. But with a one-person business, your profit is usually over 80%. So there's a long time where I ran a one person business. And then even after that, I kept my team very, very lean and I've always had very good profit margins. And so I've seen people for instance and they're even people that you would know. I'm not going to name names, but they're making a million dollars a month in revenue and their actual profit is less than $30,000 a month because there's just way too many people working on their team. There's way too much bloat and it's just a massive headache. Meanwhile, I've seen other people that are making $30,000 a month and they're actually keeping $30,000 a month. Their expenses are almost nothing and it's a business where you don't have a bunch of headaches and everything is very simple and easy. So which one do you want to have? Probably the 30,000 a month. The best way to make money from AI is talking about how to make money from AI, right? The best way to make money from AI is teaching other people how to make money from AI or helping other people make money from AI, right? And that's just a fact. And I think people need to be more honest about this. And honestly, if you aren't making money yet and you're just starting out, you want to aim for making somewhere between $2 to $5,000 a month because that's an actual full-time income. And for most people watching this, an extra $2 to $5,000 a month on top of the job that you already have is a completely different life, right? That's the mortgage. That's the car. That's a I don't check prices at the grocery store anymore. And that's also not having to worry about getting fired or laid off or AI disrupting your industry. And I can say that from a weird position because I do make hundreds of thousands of dollars a month in profit with Claude. And I have for years. And the thing I've learned from helping over a thousand people is that the right target at the start is the small one. Right? Small targets get hit and hit targets compound. So what actually works? Well, let me show you instead of telling you. There's a guy named Isaiah. He's a vocal coach. And when he found my content, he couldn't afford to work with us one-on-one like at all. So, he didn't. He just took all the free stuff. He watched my free videos. He downloaded all the free resources that I recommend from videos exactly like this. He also attended my free live trainings where he gets to ask me questions directly and I answered them and he ran with it. And he got to over $20,000 a month. And by the way, he's not a unicorn. We get comments and messages like this all the time from people using the free material that we put out on YouTube and that we provide to people in the description. and that we give out on our live trainings and they use this free material to grow their businesses. And once Isaiah crossed 20 grand a month, then he actually joined us and started working one-on-one with us. Not because he was stuck, but because he wanted to move faster. And that's the order that this is supposed to work in. And that brings me the promise of this whole course. I'm going to teach you what to sell, how to pick a niche, where you already have an unfair advantage, and how to use Claw to do the work that people already pay for just 10 times faster. But none of that matters without the one thing that every business needs. And that's what module two is all about. But before we go there, 30 seconds because it's the single most useful thing that I can offer you today. Isaiah did it with free content. And he's not even the fastest. Because you might be thinking that we're just cherrypicking the winners. And that's what most people do. So that's fair. But I am so confident in the system that I'm going to teach you that I picked a random 50-year-old in my family, my brother Zach, who was working in the trades. He was a total beginner. He's not tech-savvy. And he never made a dollar outside of his career in his entire life. and I took him from zero to a full-time income in less than one month. And this week, I'm going to be hosting a completely free live training on exactly how we helped my brother Zach as well as Isaiah do this. And this live training is going to be designed to help you pick your niche, help you pick what you're going to sell, a step by step to get started, and how you can actually get customers to come to you because that's really the most important thing at the end of the day. And I'm going to be giving away the Niche Validator Pro, which is an AI that we've worked on for well over a thousand hours, which has helped a ton of people dial in their niche if they already have one, right? Help them make it 10 times better. Or if they don't have a niche, it helps them pick the niche in the first place. So, click the link in the description, the pin comment below. It'll be the first link down there to attend the live training. And if you're watching this in the future, still click that link because it will automatically update you whenever we're doing the next live training in the future and it'll put you on the wait list for that. And then when you're done registering, make sure you click add this to your calendar so you don't miss it. And I look forward to seeing you there. And again, I'll be answering questions before, during, and after the live training. And I look forward to seeing you there. Now, back to your regularly scheduled programming. YouTube and building your personal brand just got 10 times easier and nobody's talking about it. And the reason it got 10 times easier is because of AI and specifically cloud AI. And that's what we're going to be talking about in this week's live training that we're doing. Click the link down in the description in the pin comment below. I will be there. I'll be answering questions before, during, and after. We'll also be giving you an AI that's been designed to help you pick your niche if you don't have one in the first place, or if you already have one, it's going to help you make it 10 times better. So, we worked very hard on this AI. People absolutely love it. We've literally gotten hundreds of comments from people that love it. So, you do not want to miss out on it. And if you're watching this in the future for whatever reason or it's already past the time of the live training, still click on that link because we will be having more live trainings in the future and you will be the first person to know cuz it'll put you on a wait list for that. But with that being said, it's completely free. No reason not to attend. Click that link in the description, the pin comment below, and I'll see you on the other side. Okay, so module two, which is the traffic truth. And this is the loadbearing wall of the entire course. And here's the truth that almost nobody says out loud, right? There is no such thing as a business idea that doesn't work. They all work. That's why they're businesses. For instance, pressure washing works, bookkeeping works, coaching works, candles work. Right? Somebody in your town is quietly rich off of candles, I promise you. But they all die in the exact same spot, too. And it's never the product. Every business dies at the same choke point, which is traffic. If nobody knows that you exist, nobody can buy from you. It's that simple. And traffic doesn't just solve the money problem. More buyers means more money, which buys better tools, gives you better help, and it gives you your time back. And traffic solves almost every problem downstream of it. Now, let me show you what that looks like at full scale. A good example of this is Shawn. So Shawn teaches self-publishing and when we met he was already winning around $30,000 a month, which is more than most people ever touch. But he had a ceiling and the ceiling was attention, right? There was only so many people who knew that he existed. He went all in on the traffic side and this is the exact system we're going to go over in this course. And he got his content in front of millions of people. So same guy, same knowledge, same offers and we helped him get to over $500,000 in a single month. Right? So making 17 times more than what he was making when he first started with us. And the only real variable that changed was how many people could find him. But you might be thinking, "Okay, Shane, so how do I get traffic?" Okay. Well, there are exactly three doors out of this room, right? There's three doors that you can take to get traffic, and two of them are locked from your side. Okay, so door one is chase them. Cold calls, cold emails, DMs, knocking on doors, and it is absolutely a full-time job. In fact, it might be multiple different full-time jobs just to make this work. And you know who had that model perfected? Encyclopedia Bratannica. Thousands of door-to-door salesmen, an army, best in the world at it. And they didn't lose because someone built a better salesforce. They lost because people stopped answering the door and started looking things up themselves. So buyers didn't stop buying, they stopped being sold to. Door two, buy the traffic and run ads. And let me be fair here because I actually like paid ads at the right stage, but it costs money that you may not have and it's an entire second skill set. and you will lose money while you learn it. Everybody does. Now, door three is to make content and post it on social media that pulls people to you. It's free. It works while you sleep. And instead of resetting every single month like Outreach does, it actually stacks. So, every piece that you put out is a little salesman that never quits, never sleeps, and never asks for commission. And look, I know what content the word sounds like, and we'll get into that in the next module, but it's probably not what you think. Now, by the way, if you're doing one of these other methods, let's just saying you're doing cold outreach or you're or you're doing paid ads, content actually helps tremendously make those other methods significantly more effective. So, even if you do want to do those other methods, like you're cold outreaching to people on LinkedIn or something like that, right? Having content, like actually making content is going to make those other methods significantly more effective. Think about it like this. If someone reached out to you about something that you're interested in, let's say over email, and if you're somewhat interested in it, you're probably going to look them up on Google. And if you find a YouTube channel that has a bunch of really good, very relevant information on the exact problem that you're having, you're going to be significantly more likely to buy from them. And that's what we found with our community members as well. Other marketing methods often time gets boosted by up to 30 to 100%. So, it's 30 to 100% more effective even with a small social media presence, with YouTube being the most important one, of course. and someone with a large social media presence, it can get boosted by as much as 100 to 300%. So other marketing methods are significantly more effective if you have a large social media presence. And again, YouTube is the most important one. But the way I like to think about it is YouTube is like the mother platform, right? It's kind of like the sun and then all the other social media platforms just revolve around the sun, right? So you start with the sun, you start with YouTube content, then you can syndicate that content to the other platforms and you can do that in a semi-automatic way. But first, a two-minute story because this exact decision, chase, buy, or attract, made and destroyed fortunes 175 years ago. The time is 1849. Gold is discovered in California and 300,000 people drop everything to go dig. So, layer 1 is the miners, the diggers, the guys chasing the gold itself. Almost all of them died broke. Layer two was a man named Sam Brandon. Brandon didn't dig. He bought up every single shovel, pick and pan in San Francisco and then stood between the harbors and the gold's fields, right? They all had to buy from him in order to have the necessary tools to go and dig gold. So, he didn't just chase one customer and he became the richest man in California. But then there was one layer on top of that, which is Levi Strauss, who didn't even sell the tools. He made the pants that every digger wore and he built something that outlived the gold, the mines and the century. See, Levi Strauss was really good at marketing and making content and he was basically selling the dream of being a gold miner, right? So, a lot of the marketing that he did back then was identity based marketing where when he sold the jeans, the person would associate themselves as being a gold miner because if they wore normal slacks, normal pants, they'd probably get holes in their pants right away. But the jeans were much tougher. And so therefore, if you wore jeans, you were associated with being a gold miner. So the diggers chased, but Brandon positioned himself where every buyer already walked. And Strauss built the identity that they all wore. Now, of course, there were people here and there that struck it rich with gold, and they got insanely wealthy. And there were even people that worked for them that probably made really good incomes from that as well. But the vast majority of people who actually made the money were the ones that were supporting the people who were trying to mine the gold. And this is the exact same thing that happens in almost every technological advancement out there. Just think of computers for instance. There's only a few computer companies that ended up winning, right? There was Mac, there was PC, and then you've got Linux, and then there's a few different types of PCs as well. But the vast majority of computer companies didn't make it, right? They got eaten up by the competition. However, there were vast amounts of industries around computers that were designed to support computers that did make it that did make a ton of money. Same thing when social media came out. There were only a few winners in social media, but there's massive amounts of companies that were supporting social media that helped build up the infrastructure of social media that were relatively boring companies that ended up making a ton of money. And the same exact thing is happening right now with AI. There's only going to be a few big winners when it comes to making some sexy AI app or an AI startup or something like that. there's just going to be a few winners and that's it and they're going to take up almost the entire market share. However, if you start companies that are using AI or they're designed to help people with AI, there's going to be millions of those companies that win. And then the smartest play of all is if you do start one of those oneperson businesses, start promoting it on social media. Start actually talking about it on social media. And this is what's known as an asymmetric bet. And that is what almost all of the YouTube AI gurus are doing. And it's honestly a really smart move because they're basically making a bet where if they win, they win. But if they lose, they also win, right? Because they're starting businesses and they're promoting those businesses with their social media channel, like with their YouTube channel, for instance. And if the business goes really well, they could potentially sell the business or they could go full-time in the business. They could make a ton of money off of it. So an example of that is Physics Walla, for instance. He started a business where he was basically just tutoring people on how to do physics and how to pass different standardized tests and different certifications, etc. that you need to get into elite universities as well as getting into an elite jobs. And he started the YouTube channel, but then he launched a business off of the YouTube channel called Physics Walla. And his content and his business was designed to help people solve problems, right? It was educational content and the business did incredibly well and it got to a $5.2 billion valuation. And it's because he made this bet. So if you win, you win. But if you lose, you still win. There are so many YouTubers, for instance, that built up their brand, made a lot of content, and of course, they tried to launch businesses from the content. And maybe the businesses didn't do that well, but they still have a massive brand where they establish themselves as an authority in that industry. And so they can still make a full-time income just by promoting other people's products and services, from sponsorships or brand deals, and from AdSense alone, even if they don't even sell their own stuff. Right? So, this is what almost all of the YouTube AI gurus are doing, right? Most of them don't really know much about business. They're not good at business. But they're really good at talking about business, right? That's the asymmetric bet. And honestly, I'm not even calling them out. I mean, this is just the smart thing to do. If they win, they win. And if they lose, they still win. And we'll talk a little bit more on that in a bit. But when you make content online, which it doesn't take that much time to make content online if you do it the right way, it makes literally everything else in your business significantly easier. But like I said, more on that in a bit. But here's the bridge to your one-person business. Everybody starting a business today is a digger, right? They're a gold digger, right? They're chasing buyers one at a time. Okay? Content is how you become branded, right? Content is how you stand in one spot that every buyer in your niche already has to walk past every single day, right? It's like a toll booth that they have to go through every single day. And that spot is called attention. And it's the last free real estate on Earth. So your task before module 3 is to run that audit. 10 minutes, right? Because in module three, I'm going to show you where that free real estate is and why 99% of people are standing in the wrong spot and the one reason nobody can ever clone you out of yours. So here's how to start. Do the traffic audit. open claude and describe the business that you're leaning towards or your current one and ask it where do the buyers for this already gather and search and then list the 10 questions that they're already asking and where they go to ask them right so you're not making anything yet you're locating the harbor road before you set up shop and that's 10 minutes tonight now like I said before there are free resources in the description the pin comment below should be the third link down there and I do recommend using those free claude resources and claude prompts everything should be down there and that'll make it a lot easier for you with that being said, you can always just pause the video and follow the instructions. And if there's ever a prompt that you need to do, you can also just put it up on the screen, too. All right? So, you can just screenshot this and put it into Claude. Also, if you're having trouble selecting what oneperson business you want to do or selecting your niche or you have a niche but you're not really confident on it, make sure you attend my live training this week cuz that's what we're going to be focusing on doing is helping you pick your niche, helping you start your business, step-by-step guide to get started as a beginner and how to actually promote it so that people come to you and they already know, like, and trust you and they just want to buy from you. So, click that link in the description. The pin comment below should be the first link down there. All right, time out. Time out, guys. This is the studio and we are getting ready for the free live training that we're having this week on how to grow your YouTube channel and your personal brand using Claude AI. So, we're very very excited to do this live training. Right, this is the studio. This is what it all looks like. This is the TV that I have behind the camera as well. And we're very very excited to do this live training here. We're going to be teaching you, even if you're a complete beginner, exactly how to start on YouTube, specifically growing your personal brand on YouTube and growing an educational channel where you can actually help other people in the world and doing it in a reasonable amount of time, like a side hustle amount of time, 15 to 30 minutes a day in many cases to start growing your YouTube channel and making money. And I'll be answering questions before, during, and after. So, you'll get to meet me. I'll answer a bunch of your questions. You'll get to meet a bunch of case studies of people that have had success in our community. and I'll be giving away an AI that helps you pick your niche in the first place if you don't have one already or if you already have one, it'll help you make it 10 times better. So, this is an incredible AI. We've gotten hundreds of comments from people that say this is like the best thing they've ever used. So, do not miss out on this AI. With that being said, if you're watching this video in the future for whatever reason and you're wondering, you know, hey, I think I missed the live training, still click on that link because we will automatically put you on a wait list to attend the next live training that we do. And with that being said, looking forward to see you. Click that link in the description, the pin comment below, and I'll see you on the other side. All right, but let's talk about module three, which is the empty lane. So content is the door, but where you put it decides everything. And to figure that out, you need one number that most business gurus have never heard of. So there's a rule that marketers use. Before a stranger trusts you enough to buy from you, they need about 7 hours of exposure to you and your stuff. Okay, so this comes from the Google 714 rule, right? And this is where Google basically analyzed like a massive amount of data and they found that on average before a person makes a buying decision, they need to spend about 7 hours with your content. Now, it's a little more complicated than that. For instance, they might spend 7 hours looking up walking pads and then they find a particular walking pad that's better than the other ones and they end up buying that one. So, even though they didn't spend the full seven hours on that specific walking pad, they end up buying that one because they spent seven hours in total looking up walking pads. But either way, they do need to spend a lot of time in order to make a buying decision, right? So 7 hours is 420 minutes. Now do the math with me because this is where the whole industry splits in two. If you make 1 minute clips, a stranger needs 420 of them to trust you. If you make 15-minute deep content, they only need 28, right? So clearly long form content is more effective, right? And be honest with yourself. When is the last time that you bought something meaningful off a single 60-second clip from a stranger? Probably never, unless you were already going to buy the thing anyways. So, short content makes you seen, but long content makes you trusted. And studies have shown that trust is the single biggest factor as to whether somebody ends up actually buying from you or not. And here's the crazy part. Everyone ran to the short stuff anyways, right? 77% of all views on the biggest platform on Earth are now videos under a minute. So, the entire internet stampeded into the crowded lane, right? They all went for the crowded lane that makes no money and you need a bunch more videos if you do want to make a sale, which means the trust building lane, the one where the buyers are actually made, is emptier than it's been in years. And I personally love all these people that focus on shorts because they do most of the work convincing people that they need to do the thing that we teach people inside of our community and then those people end up coming to me and buying, right? So, thank you to all the people who do shorts. You do all of the heavy lifting on the marketing for me, right? they do all the work and then I end up making the money. Now, don't get me wrong, we do post shorts content, but we don't focus on it. We focus on the long- form content. Like I said, YouTube is the mother platform. We focus on long form content and then we syndicate that content to the other platforms. And that's exactly what we teach people to do inside the community as well. So, the place that you're going to build this business is long for video on YouTube. And the coolest thing is you can make a YouTube video if you can post that long form YouTube video on LinkedIn, Twitter, even Facebook as well. Now, there's a few different things that are a bit different on the different platforms. For instance, on LinkedIn, your videos can only be about 15 minutes or less. So, if you have a longer video, you have to post it in parts, right? So, part one, part two, etc. And by the way, if you don't believe me that YouTube is the most effective platform when it comes to actually making money, I'll just put up a compilation videos of the biggest experts on social media saying that YouTube is their best platform and it's the one where they actually make all the money. Right? So if you don't believe me, you could believe, you know, Alex Ramoszi, Cody Sanchez, Gary Vee, and all these other experts on social media. >> Our YouTube traffic converts at three to four times every other platform. >> YouTube right now is the only platform. >> I think the main difference too is a video you made 3 years ago is making money today. >> Yeah. >> Which do you think is it Twitter? Is it YouTube for you? Is like your top of funnel that most people find out about you? >> YouTube honestly, >> you would say. Yeah. >> Yeah. >> Yeah. So that's interesting. YouTube gives 55% of the revenue >> is unlike any other platform. Tik Tok's trying to figure it out. >> And I believe >> that YouTube is the best platform on which any ordinary, average, regular, everyday person like us can build an audience big enough to make you a billionaire with a B. So yeah, and by the way, that's just a short compilation. I could make one that's like an hour long. And it's literally like a lot of the biggest names on social media saying that YouTube is the best, right? So if you don't believe me, then believe them. And by the way, this is not about becoming an influencer. Okay? This is about being the one person in your niche that every buyer finds, right? They're watching stuff for like seven hours, right? For instance, they're thinking about starting a one person business for 7 hours and they watch all kinds of content on it. They find it on, you know, Tik Tok or Instagram or whatever. They watch some short form content. Then they watch some long form content, maybe on some this platform or that platform. And then eventually they get to the point where they're ready to make a buying decision and that's when they come to YouTube and they make the decision on YouTube, right? So you're already the one that they trust before the competitors even know that the buyer exists. Now you might be thinking, Shane, if it works so well, why are you teaching it instead of just doing it? Now, I love this question. Let me answer with my own numbers on the screen. So this is my YouTube channel right here. I'm actually showing the dashboard, and you can see that over the last 28 days, I've made about $59,000. Now, this isn't my best month ever. I think my best month ever was about $67,000 or so, but this is a pretty good month. And of course, I'm recording this part of the course in uh late August, and I'm hoping to release this course uh by maybe mid to early September. Of course, it's going to take several different sections for me to record all of it, but yeah, $59,000 just in AdSense alone. And if you look at the lifetime earnings, it's about $1.8 million. Now, by the way, I'm just going to go to the settings here, and I'm going to change this to new Taiwan dollar, just so you can see. New Taiwan dollar would be $57 million. Wow. Super rich, right? I'm going to change it back to USD, just so you know that it's real. USD. There you go. Cuz there are a lot of like scammers on Instagram that basically uh do fake screenshots. They'll make like a little bit of money and then they'll pretend like it's way more money than it actually is. This is real money, right? $59,000 just in AdSense alone. And the thing is, guys, this is a very, very tiny fraction of what I'm actually making on the channel. Okay, very, very small fraction. I think of this as I'm literally getting paid $59,000 just to market my products and services to my ideal buyers. Now, I told you who my ideal buyers are. It's basically high ticket buyers, right? People who want us to literally just do the work for them when it comes to like starting a oneperson business, building their YouTube channel, their social media presence, etc., as well as helping them integrate Claude into their business or work one- on-one with them. Right? So, there's certain stuff that we can't do for them and we just kind of do it with them in that case, but we work very closely with them one-on-one to help them reach their goals. And the types of people we typically work with are going to be business owners, right? So, we work with uh business owners that want to basically get more views, grow their brand on social media, get more leads, get more sales from YouTube, as well as redistributing that content to other platforms. But we also work with YouTubers who are getting a lot of views, but they're struggling with monetization. Then we work with YouTubers who are crushing it, but they want to crush it even harder. And then we work with people who are big on other social media platforms, but they want to come over to YouTube or sometimes like they'll have a book or something like that. So they have a big audience, but they want to bring that audience over to YouTube because they know YouTube is the best. And then finally, we do work with highlevel professionals. So professionals that have been in their industry for 10 plus years. Usually they're a bit on the older side. And they basically have something to share, right? They have value to give because they have experience. They have wisdom. They've made a lot of mistakes. They've solved problems. They've overcome things in their life. They've gotten good at things. And they can actually teach other people how to do that as well. And I'm actually promoting multiple different businesses off of this channel as well. And this channel started off as a oneperson business. And at first when I started this channel, I was actually just helping people get jobs. And I actually got that business alone to multiple seven figures a year before I ever taught a single person how to do YouTube. But then we basically identified how unbelievably effective YouTube is when it comes to promoting a business, but only if you do it in a very specific way, which we'll get into later. And we just had so many people reaching out to us, business owners, other YouTubers, etc., that became very obvious that we should teach other people how to do this, right? I would go to a business conference and I would literally have like an entire group of people huddled around me asking me how to do YouTube properly. And at first, I helped them out for free, but then eventually, you know, I was like, "Okay, I got to charge money for this. It's taking a lot of my time." And here's the thing about teaching that nobody tells you, right? You can make five to 10 times more money teaching the thing than doing the thing alone. So that's exactly what I do. I do the thing and then I teach the thing and the teaching pays even more. Right? So a lot of people that are saying, "Well, Shane, if it works so well, why are you teaching it instead of just doing it?" I am doing it and I'm teaching it as well because I can make significantly more money teaching it than just doing it on its own. And thank God the world works that way because it means that the people who figure things out are incentivized to share the secrets instead of hoarding them. So it grows the pie for everybody, right? And when you give value away, it comes back, right? So maybe you never buy a thing from me, right? But you tell your sister or your cousin or a friend and then they end up buying it from me. And maybe they don't buy anything from me either, but they tell their friends how useful my channel is. and then one out of the 30 people that they tell down the line does end up buying something from you, right? So that's not charity. That's the business model and now it's yours too. Now, one more objection that I get because I saw it word for word in the comments. What's stopping somebody from copying me? Somebody could clone my product with AI in an afternoon. Yeah, they can. They can clone your product, your website, your services, your pricing, right? So, they're already a ton of people who try to copy and clone me. But the thing is they can't do it because you can't clone a personality, right? They can't clone you. So your face, your story, your 20 years of scars, the way you explain things, even the way that you ramble, that's the moat, right? Cuz a product can be copied in an hour, but trust takes 7 hours a person and you're the only one who can mint it, right? So, people can't copy the fact that I used to be a pharmacist and I was working 15-hour days during the pandemic and I had $300,000 in student loan debt and I started a one person business and I documented all of it on this channel. Nobody can copy that and nobody can copy all the other weird things about me like the fact that I love history or the fact that I love animals, right? I have a weird obsession kind of also scared of crocodiles and snakes, but I I love them and I'm scared of them at the same time. And so I'm really into like herpatology, but I'm also into just about every other type of animal as well. People can't copy the fact that I used to work in a 501c3 nonprofit taking care of animals for years. They can't copy the fact that I'm a little bit nerdy, right? Like I'm I'm nerdy. You know, I'm I'm a bit awkward. I'm a bit nerdy. You know, I've been diagnosed with ADHD as well. I'm probably a bit autistic, too. And people can't copy that. And there's some people that don't like it. And that's totally fine. They can keep doing their thing, right? They don't have to watch my content. But then there's the people that really like it and they resonate with me and they vibe with me and they like the way that my brain works and the way that I explain things. And this is what personal branding is all about, guys. And if you don't know how effective personal branding is, well, let me introduce you to the richest man in all of human history, Elon Musk. He became a trillionaire by mastering personal branding. There's been people who have become presidents on both sides of the aisle by mastering personal branding. Right? That is the power of a personal brand because it's so much easier for people to know, like, and trust you if you have a personal brand. And remember, trust is the most important thing. That's what makes people take action. That's what makes people buy from you. But you might be thinking, "But Shane, I'm not polished. I'm not a video person." Good news. Polish is not the game. There's a channel run by a guy who films himself making bizarre soda concoctions. He's got lowercase titles, typos in the titles, right? So, if you look at this channel, it says he's made about 2.7 to 6.7K in AdSense revenue alone over the last month. And I found that these predictions are usually on the lower side. And remember, that's just AdSense revenue alone. He's also monetizing in other ways. For instance, he's got his members here, etc., etc. But if you look at this video right here, 10.6 million views. It was like a 4-minute video, and it looks like it took him about 5 minutes to make the video because it's so badly made. No offense to him. I actually think he's epic. Uh, but it made about $52,000, right? All right, and that's just from AdSense alone. That doesn't count the money he made from any affiliate links he put in the description or community members that he got from the video, etc., etc. This man is clearly making a full-time income from this channel. And he's doing it while he's doing everything wrong, right? So, the point here is you can just be authentic and just make raw authentic content that doesn't take that much time for you to make and you can still make a ton of money. And this is really not new. For instance, Bob Ross painted in one take with a camera pointed an easel and he outlived every overproduced competitor by decades. So simple, real, and useful beats polished every single time in every niche. So let's do a quick recap card. Then let's go to module 4. So here's how to start. Claim your spot. Go to YouTube right now and search the three biggest questions from your module 2 traffic audit. Then look at who shows up. In most niches, you'll find either nobody credible or channel so old and stale that it's embarrassing. And that empty page that you're looking at, that is the free real estate, right? So screenshot it. And that's your before picture. Now, your task here is to run those three searches, screenshot what you find, and coming up in the next section, we're going to talk about what specifically you should sell, the niche that's already yours, and the machine that runs it all in 4 hours a week or less. But first, module 4 answers the question that keeps 90% of people stuck at the starting line forever. But quick break, three things, 20 seconds, then we're going to go to act two. And this is just a reminder. So, one, if the workshop that I mentioned sounds useful this week, free link in the description in the pin comment below, grab your seat and click add to calendar. Our workshops are capped. We can only have so many people on a Zoom meeting at once. So, make sure you click that link in the description, the pen comment below. And if for whatever reason you miss out on it or you're viewing this in the future, like I said before, still click that link cuz it'll put you on a wait list to attend the next one. Two, every prompt and resource from this course is linked below and it's actually free. No card, no catch. Three, if this has been worth your time, you know what to do with that like button. Okay, gently tap it. And four, if you're planning on attending the workshop, type going to the workshop in the comment section below. All right, YouTube just got 10 times easier and nobody is talking about it. You used to need an entire film crew and it used to be a full-time job for you to just do any work at all on YouTube. But now you can get work done in as little as 15 to 30 minutes a day. And you can actually grow a fulltime YouTube channel. That's exactly what I'm going to be talking about at the live training that we're doing this week. exactly how to grow your YouTube channel. So, click the link in the description in the pin comment below to check that out. Guys, I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is designed to help you pick your niche if you don't have one in the first place or if you already have a niche. It's going to help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we never talked about before. So, click that link in the description below and I look forward to seeing you there. >> Okay, now let's talk about the unfair head start. Now, before I wrote this course, I read thousands of comments on videos about starting a business. And one comment with hundreds of likes said it better than any guru ever has. The problem to solve is knowing what problem to solve. Right? That's the real wall that people run into. It's not the effort. It's not the tools. It's not the talent. Most people stand at the starting line for years because nobody ever showed them what they're actually holding. So, let me show you someone who figured out what she was holding. Good example of this is Nicole. Nicole worked in cyber security, specifically a corner of it called GRC, which is governance, risk, and compliance. And is it boring? Maybe. But she was locked inside of her job, and that knowledge earned exactly her salary and not a dollar more. But her salary was pretty good. And a lot of other people wanted to be in that job as well. And so she started teaching it publicly to the people trying to break into that career. And it wasn't a huge audience. When she first started working with us, she had 85 subscribers on YouTube. But after working with us, she's grown it to roughly 60,000, which in internet terms still isn't that much. But Nicole made it to $80,000 in a single month by teaching this. So same knowledge she already had. She just moved it from the lock drawer to the shop window. Now, here's the principle, and I want you to hold it like a rule. Your niche is almost certainly going to be something that you've already paid for in hours, like a career, a problem that you solve for yourself, an obsession that you had since you were 12. Everybody is out there digging in some stranger's backyard because a guru said that the gold's over there while the gold is already buried in the yard that you've lived in for 20 years. So if you try to start from absolute zero with no experience whatsoever in some fancy new opportunity, it's like starting from the start line in a marathon and you're racing against a thousand other people that are trying to do the exact same thing. Very, very tiny chance that you actually win that unless you're just worldclass talented. Okay. When you do what we just told you to do, which is start from what you already know, you're starting at 90% of the way through the race. And so everyone else is starting at the start line. They got like 24 miles to go and you're starting at the end of the race with just a couple miles left to go. Chances are you're going to beat them every single time. Even if you walk, right? It's literally going to be easy for you to win. And we want to make it easy to win. We don't want it to be hard to win. We want it to be easy to win. And no, this is not just for people with fancy careers, right? Cuz that's what you might be thinking. Oh, well, you have to have a really good career to make this work. We've watched this work for a chess coach, a nurse with 33 years on the floor, a CAD engineer, a realtor in his 70s, a retired guy who understands tenitus because he has tenitus, which is constant ringing in the ears. All of these things, these are normal people with normal knowledge and they turned it into real money, right? Nurse Jen, for instance, literally just did what she was already doing in her job every single day, which is answering patient questions. and she turned on a camera, literally her webcam, and started answering those questions on YouTube, instead of answering the patients one by one. And she blew up and made a full-time income in just a few months. Just this last month, she made over $10,000. Then there's a CAD engineer, Steven. He got really good at an incredibly niche type of CAD software that only certain types of engineers use. And he started teaching other engineers how to use that CAD software online. And he made $12,000 from YouTube in just a couple months after starting it. So again, this was a software that he got good at because of his work and he started teaching other people how to do the exact same software. And that's a very common story, by the way. And you might be thinking, well Shane, what if I don't know some fancy CAD software? There's people making millions of dollars a year teaching Excel. There's a girl named Miss Excel who said she made $100,000 in a single day literally just teaching people how to use Excel. Leila Gani says that she's been making millions of dollars a year teaching people how to use Excel as well, right? And think of the other thousands of different softwares out there that people use in their jobs. You can literally just teach software that you've already trained how to use. And it's not just software, right? So questions that you answer for your customers or your clients or your patients or your co-workers. You could teach other people how to do it. You could teach people how to get into the job. You could teach people how to use the software that you use in your job, etc., etc. And it's not just your job. You can also teach people how to get educated so they can make more money in the future. That's exactly what we taught our client Dr. Clifford Stewie how to do, right? He helps people graduate from college faster. And it's not just careers, guys. It's it could be anything, right? Nathan is a chess coach. He made it from zero to a full-time income in just a few months. Guy was semi-retired and he has tenitus, which is constant ringing in the ears. So, he literally has a problem that's a very debilitating problem. It's something that a lot of veterans have. For instance, my dad has it as well. And it's basically just constant ringing in the ears. And so, when life gave him lemons, he turned into lemonade. He's turned his ailment, his problem, his affliction into a full-time income, helping other people with tenitus manage it. and he now makes a full-time income from that. So, these are normal people with normal knowledge and real money, but they all have one thing in common, and that is they're helping people solve problems, right? You might be thinking, "But Shane, I'm not good at anything." Well, I've heard that a thousand times, and it has been wrong a thousand times. You're not missing knowledge, you're missing an inventory, right? You need to take an inventory of what you have going for you and against you. So, let's take one right now. And by the way, sometimes what you have going against you is even more valuable than what you have going for you. A perfect example of that is the guy Ian on YouTube. Ian on YouTube literally had nothing going for him. And he made this video right here. Why am I 30 years old working a dead-end retail job? And it made $16,000 just in AdSense alone. And if you look at the comment section, he had a ton of people donating to him. This person donated $200. This person donated $500. Tina donated $500. This person donated $500. And it just goes on and on. $200, $25, $99, $20. It just keeps going, guys. And he had a bunch of these people probably buy his products and services or, you know, other products and services from people that he was recommending or join his memberships or join his community, etc., etc. And he literally did it just by talking about how he has nothing going for him, right? He's 30 years old, working a dead-end retail job, and he just talked about it on camera. Very simple content, just recording with his phone, and he posted it on YouTube, guys. Like, it's actually insane. Sometimes what you have going against you is even more valuable than what you have going for you, right? So, like I said, you're not missing knowledge, you're missing an inventory. You need to take an inventory of what you have going for you and what you have going against you. So, let's take one right now. And this is the first live claude moment of the course. So, I want you to pause and do this with me. Okay? So, I want you to paste this into Claude. I want to find the niche where I have an unfair head start. Interview me one question at a time. Then build my inventory. Ask me about every job I've held and what I actually did all day. Problems I've solved for myself like health, money, career, family, hobbies, etc. What people already ask me for help with, what I could talk about for an hour with no notes, skills from any era of my life, even ones I dismiss. And after the interview, give me one, my top five knowledge assets ranked by how much someone would pay to get the result. two, who specifically would pay, describe the buyer. Three, what they'd pay for as a service or coaching offer. And four, the one niche that you'd bet on and why. Be blunt. If something on my list has no buyers, then say so. Now, Claude is going to interview you and 20 minutes later you will be looking at a list of things that you forgot that you knew ranked by what people would pay for them. Now, I have watched adults get emotional doing this exercise because the first time that anyone ever said that their knowledge was actually worth something. Now, by the way, guys, when you're talking to Claude, I literally recommend that you talk to it. Of course, you can type to it if you want to, but I always use this little voice mode feature on the bottom right. So, click that when you're talking to Claude. Now, I see a lot of people making mistakes with this, and this is why I highly recommend that you go to the live training because this is something that we can actually help you with and actually give you personalized feedback on. There's actually two examples that pop up in my head for people messing up with this, right? The first one is there was a guy that we were helping and he actually ended up being successful later on, but we were helping him discover his niche. And when he was doing this exercise, he didn't even mention the fact that he had an Amazon related business that made millions of dollars a year. He literally just forgot that he had an Amazon business that made millions of dollars a year. And he thought that he wasn't an expert on it because there's other Amazon businesses out there that make tens of millions or hundreds of millions of dollars a year. So he thought, "Oh, you know, my business making millions of dollars a year, that's nothing special." But you have to realize that because of the fact that you're good at the thing, you realize how far you are from being great at the thing. So he was someone who was probably like a nine out of 10 at Amazon FBA in terms of skill. And because of the fact that he wasn't a 10 out of 10, he thought that he wasn't qualified to teach it. And I see this all the time, guys. I almost guarantee you that you're doing this right now as you go through this exercise. You're actually really good at something. And because of the fact that you're good at it, you realize that you're not the greatest, right? But the thing is, guys, if I wanted to learn how to get better at basketball, I'm probably about a three out of 10 at basketball, right? Do you think I'm going to go to LeBron James and hire him as a coach? Right? He hasn't been a three out of 10 at basketball since he was probably 3 years old. So, that would be overkill for me to hire him as a coach. In fact, probably someone who's a five out of 10 or a seven out of 10 would be better at helping me get to a 5 out of 10 or a seven out of 10 than LeBron James would be. Right? So if you're just a few steps ahead of other people, you can still teach them how to go from a 1 out of 10 to a 3 out of 10 or a 3 out of 10 to a 5 out of 10 or a 5 out of 10 to a 7 out of 10, etc., etc. You do not need to be the world's renowned expert on something to teach other people how to get good at it. In fact, if you're closer to being a beginner, you're probably going to be better at teaching beginners. If you're closer to being an intermediate, you're probably going to be better at teaching intermediates. Now, another story with one of the community members was we worked with this one lady who literally had 30 years of grant writing experience. She was one of the world's best when it comes to writing grants and getting those grants approved, like actually getting money for businesses and 501c3 nonprofits, etc., etc. She had literally written hundreds if not thousands of different grants and got them approved. And when we went through this exercise, she didn't even mention it until I literally asked her and had to pry that information out of her. And then when she finally did mention it, she said that she'd rather make content on penny stocks. Now, just to put this in perspective, she had started doing penny stocks like the month before. So, she was, no offense to her, terrible at penny stocks, right? She was terrible at trading stocks and she wanted to make content about it and like teach other people how to do it, which one would not give any value, but two, she is not an expert on it at all, but she is an expert on writing grants and she could absolutely give a ton of value there. So, for some reason when people do this exercise, a lot of the times the things that they're the best at, they just don't even mention them. They just like like it's just an afterthought. And I've seen this time and time again. So, you really need to open up your mind while you're doing this exercise and answer it unbelievably honestly. Okay? Be very, very honest when you're giving this information to the AI. Now, like I said, I highly recommend that you attend our live training because we're going to help you dial this in. And we're also going to give you an AI that needs to be personalized by you actually attending the live training to work. that's going to be even better than the exercise you're doing in this video. But with that being said, let me just tell you about what I chose when I first started. So, when I first started, one of the things I did is I took an inventory of what I had going for me and what I had going against me. And one of the things I had going against me was I had $300,000 in student loan debt. So, I was poor when I first started out. I lived in trailer parks. I lived in section 8 housing. I lived in a motel for a long time. There was even one point where I was homeless for 6 months. And a lot of it had to do with my dad getting his legs crushed at a very young age. You know, he worked as an engineer, but he had a wall fall on his legs and he got his legs crushed and he really couldn't work after that. But that's besides the point. But either way, I was poor and I didn't want to be poor, right? I wanted to have a good job. That's one of the biggest things that I wanted as a child is to never be poor again. And so what did I do? I listened to society. And what society told me to do is go to college. Uh make sure you get a really good job. And so that's exactly what I did. I went to college. In fact, I went to the highest level of college. I got a doctorate and I became a pharmacist and I started making six figures a year, right? I got a good job. But it wasn't all rainbows and butterflies like I had been promised, right? What society told me to do actually ended up in some ways putting me in an even worse situation. It was kind of like an out of the frying pan and into the fryer type situation. Because when I was poor, sure, I didn't have any money, but at least I had free time, right? I had time to watch movies or play video games or just enjoy myself and just relax. But when I became a pharmacist and you know middle class making six figures, I was spending all of my time working and I was spending all of my money paying down my student loan debt. So I didn't have both time or money and I basically lost all of my freedom. I didn't have financial freedom because I was in debt and I had to spend all of my money paying down that debt. I didn't have time freedom because I spent almost all my time working at the pharmacy and we were oftentimes understaffed, especially during the pandemic. So sometimes I was doing the job of five different people. And then of course I didn't have location freedom because I had to go into a job every single day and I got about one to two weeks of time off every single year. So that was one of the things that I had in my inventory that I had going against me. But in reality, it was one of my greatest assets because I started talking about my experience getting a college degree. And I made the YouTube channel and the business that I wish that I had when I was trying to figure out what to do with my life. When I was trying to pick my career, pick the college degree, figure out the educational path to learn the skills necessary to give value to society. I made the YouTube channel that I wish I had. I made the business that I wish I had when I had started that path. And that was the big break. That was the thing that got me to a full-time income and then 10K per month with a one person business and then a 30K per month and then 100K per month and then I had a really lean small team and I've consistently made 100K plus per month for years now. So a lot of the time the things that are going against you are going to be the things that you can actually help people with. So here's how to start your inventory. Run the prompt above tonight. 20 minutes circle the one niche that Claude bets on. Don't marry it yet, right? You're not getting married here, okay? you're not making some kind of commitment. And module five will show you how to test whether strangers actually click on it before you build anything. Okay? But go ahead and do that. So your task is to run the inventory, circle the one niche, and module five is the one that I've never taught publicly before, which is how to package that niche so that people actually click. This is the part that every other course skips and the part that decides everything. YouTube and building your personal brand just got 10 times easier and nobody's talking about it. And the reason it got 10 times easier is because of AI and specifically cloud AI. And that's what we're going to be talking about in this week's live training that we're doing. Click the link down in the description in the pin comment below. I will be there. I'll be answering questions before, during, and after. We'll also be giving you an AI that's been designed to help you pick your niche if you don't have one in the first place or if you already have one, that's going to help you make it 10 times better. So, we worked very hard on this AI. People absolutely love it. We've literally gotten hundreds of comments from people that love it. So, you do not want to miss out on it. And if you're watching this in the future for whatever reason or it's already past the time of the live training, still click on that link because we will be having more live trainings in the future and you will be the first person to know cuz it'll put you on a wait list for that. But with that being said, it's completely free. No reason not to attend. Click that link in the description, the pin comment below and I'll see you on the other side. So module five is the module that every other course on this topic just skips. And this is the most important thing, guys. Like building your foundation is by far the most important thing. If you build the foundation correctly, as you build on your business, as you grow things, everything is just going to scale easily. But if you build the foundation incorrectly, nothing else is going to be easy. Okay? This is kind of like building a foundation for a rocket to launch off of. If you try to launch a rocket off of the side of a hill, good luck with that. It's going to fall over. It's not going to work. It's going to launch and just crash into the mountain and explode. Okay? If you want to launch a rocket, you need a very stable foundation to launch it from. And that's exactly what we're going to teach you how to do with module 5, right? So, a lot of people, they just teach you to make content, then they whisper, "Good luck," and they disappear. But nobody teaches you how to get clicked. And clicks are decided before anyone watches a single second. And it's decided by the idea first and foremost. The idea is the most important thing by far. But then the way that the idea is packaged, which is the title and the thumbnail. So, let me prove how much this matters with one of my favorite examples. Cheryl spent years stuck under 50 followers. literally years, same person, same knowledge, same niche. And then she joined my community and we fixed basically one thing first, which was the packaging. And instead of titles like my thoughts on spiritual awakening, she published a video called Spiritual Awakening is a lie. And that video got 130,000 views. And this was after years of never having a single video take off. So 2 months after joining us, she'd gone from under 50 followers to over 9,000. And she was in the YouTube partner program and she was making money, right? So, same woman, but completely different packaging and completely different ideas. So, here's the mental model. Your content is the movie. Your title and your thumbnails are the trailer for the movie. Nobody has ever walked into a movie because the third act was great. They walk in because the trailer got them. So, a great video with a bad package is a masterpiece playing in an empty theater. So, let's build your package layer by layer, right? Starting with the idea because here's the secret that feels like cheating. Do not guess, borrow proof. Okay? You should almost never invent ideas from scratch. You need to borrow proof. You need to find what's known as proof of concept. So somewhere in your niche or a similar niche, right? The niche right next door to yours. Somebody already made a video on a topic and it massively outperformed their channel size. And that is not their success. That's the audience holding up a sign that says, "We want more of this topic." So the topic is proven. You just have to make a clearly better version, right? deeper, more current, more honest, more you, or just a little bit different than what they did. Because the topic isn't the magic, the demand is, and the demand is public information. So, search your niche's big questions. Sort by views and look for small channels with videos that did 10 times their normal numbers. Every one of those is a pre-validated idea sitting in the open. Now, for the title, there's four rules, and they're on the screen so you can screenshot them. For the titles, you want the keyword up front. Okay? Almost always try to put your keyword as close to the front of the title as possible. Then you want one clear promise. Then you want to open a gap. And then you want to ask yourself, would a stranger click this video? Right? Not your mom, not somebody who's known you for a long time. Not somebody who's already been watching your videos, but a complete stranger. Then for the thumbnails, there's three rules. A stranger scrolling at full speed must understand it in 3 seconds. Stand alone with no context. Four words or fewer on the image. The title already talks. The thumbnail shows. and one focal point like a face with a real emotion or one clear object, not a collage. And simple editing, right? Remember that same rule applies here. Clean beats busy. Now, let's make Claude do the heavy lifting. So, I have a prompt. I'm going to put it up on the screen. You can screenshot this prompt and put it into Claude and then fill in your niche, your unfair head start, and all the other information as well. What Claude is going to do is it is going to use the methods that I talk about to find ideas. So, this is going to be a version of what I like to call the icon method or the hot dog method. Okay, so the idea of the hot dog method is if you were to open a super fancy restaurant. And this restaurant had the most amazing food in the world. It had the most amazing service in the world. It's everything was just perfect with this restaurant. But then you put the restaurant in the middle of the desert. Doesn't matter how good your restaurant is, it's going to fail. No one's going to go to your restaurant. However, if you open up a hot dog stand where you're selling objectively mediocre hot dogs, right? Hot dogs aren't really that good in the first place. But let's just say you're selling mediocre hot dogs. But you open up that hot dog stand right outside of a stadium during a big ball game or right outside of the bars as they close at 1:00 a.m. at night. You are going to sell out of hot dogs every single time. You are going to make more money than you know what to do with. And by the way, this is exactly what one of my friends did in college. He literally sold hot dogs and he would work a couple hours a night. He would post up outside of the bars right when they closed and he would sell out of hot dogs every single night. and it paid for his entire college curriculum and made him a full-time income even though he's only working part-time. So, highly recommend it. But that's besides the point. The point is in that specific example, the thing that made the difference was the starving crowd of people. They were starving for food. And just like there are certain ideas out there, people that are starving for answers to their problems or certain ideas that nobody else is talking about or very few other people are talking about on YouTube. and they're starving so much for that that they are willing to watch mediocre content or even bad content from small channels in order to satiate their hunger. Okay? So, it's kind of like eating a hot dog, right? You probably wouldn't eat the hot dog if you weren't that hungry, but because of the fact that you're starving, you're really hungry, you eat that hot dog. And it's the same exact thing. So, this is what this prompt is going to help you do. So, this is going to help you find YouTube ideas that one, come from a small YouTube channel with less than 100k subscribers. Two, the video has at least 100,000 views. Three, the views to subscriber ratio is at least 5:1, but preferably more. And four, the content itself isn't exceptional. It's mediocre or preferably bad. Right? So, you get to copy and paste this into Claude and it is going to go and look for these types of videos and it's going to give you 14 ideas titled, thumbnail, ranked, and mapped to money in one conversation. And that list used to take people that were first learning this weeks to find these. But this is going to be able to do it for you in an hour or less. Now, the one that Claude is not as good at doing is this last one right here, which is the content itself isn't exceptional. It's mediocre or preferably bad. Okay? So, that is something that is a little bit subjective. So, you need to look at the content and if it's just like masterpiece, if it's like a documentary or something like that or it's just some sort of freaking masterpiece, uh probably don't do that video. Okay? But if it's a mediocre video or it's preferably bad or you look at it and you're just like, I'm not that impressed, that's a good sign that you should do the video. Now, this is a simplified version of the icon method or the hot dog method, but there's no way for me to tell you exactly how to do it without you attending my live training or being a part of my community because again, that personalizes this to you, your situation, your niche, what you're selling, etc. But this is a really good way to get started. So, your task is to get those 14 ideas. Three of them can be stranger tested. And then module six is the machine that is going to turn those 14 ideas into a running business on four hours a week or less, including the exact workflow that a 60-year-old nurse uses to outpace channels 10 times her size. All right, time out. Time out, guys. This is the studio and we are getting ready for the free live training that we're having this week on how to grow your YouTube channel and your personal brand using Claude AI. So, we're very, very excited to do this live training. Right, this is the studio. This is what it all looks like. This is the TV that I have behind the camera as well. And we're very, very excited to do this live training here. We're going to be teaching you, even if you're a complete beginner, exactly how to start on YouTube, specifically growing your personal brand on YouTube and growing an educational channel where you can actually help other people in the world and doing it in a reasonable amount of time, like a side hustle amount of time, 15 to 30 minutes a day in many cases, to start growing your YouTube channel and making money. And I'll be answering questions before, during, and after. So, you'll get to meet me. I'll answer a bunch of your questions. You'll get to meet a bunch of case studies of people that have had success in our community. And I'll be giving away an AI that helps you pick your niche in the first place if you don't have one already, or if you already have one, it'll help you make it 10 times better. So, this is an incredible AI. We've gotten hundreds of comments from people that say this is like the best thing they've ever used. So, do not miss out on this AI. With that being said, if you're watching this video in the future for whatever reason and you're wondering, you know, hey, I think I missed the live training. Still click on that link because we will automatically put you on a wait list to attend the next live training that we do. And with that being said, looking forward to see you. Click that link in the description, the pin comment below, and I'll see you on the other side. All right, module six, we're going to build the machine. Now, guys, I just want to emphasize one thing here. If you nail your niche, if you pick the right niche and then you nail the ideas that you actually talk about in the content, literally everything else takes care of itself. So yes, we are going to talk about the other parts of the business like what to sell, how to sell it, etc., etc., but if you nail these two things, the niche and then the ideas that you actually make content about, everything else can be mediocre and you're going to absolutely crush. And that's the sad truth about it, guys, is if you nail the content side, there's so many people out there that, you know, nail the content side and their products and services are pretty mediocre and they're still crushing it, okay? And that's just the sad truth. I mean, you've seen it happen, right? You've seen it happen a million times where someone's product or service is just good enough to where they don't get sued or shut down by the government or whatever, but they have a massive following online, and that means that they have a lot of success. Right now, obviously, I'm going to teach you how to make a good product or service so that you can get unreal amounts of testimonials. And by the way, guys, that's a way you can really tell if someone's stuff is good is just look at their case studies and their testimonials. We have like an endless flood of case studies and testimonies. An endless amount of people in our community that are getting results. Even people who don't even join our program comment all the time how much they love the niche validator and how they got results and how they're getting views and how they're getting sales and they're getting clients, etc., etc. But I just want to emphasize how unbelievably important setting the foundations is. Right? picking your niche, making sure that you actually know who you're serving and what problem you're helping them solve. And then the solution to that problem is going to be your product. So, it looks like this. I help X do Y by Z. The X is who you're helping. The Y is the problem you're helping them solve. And the Z is how you're helping them solve it, right? Your product or your service. And that's what we're going to be going over in the live training. We're going to be diving deep on that. So, I highly recommend checking that out. Click the link in the description, the pin comment below. But I just really want to emphasize like how important this is. This is something that I originally learned from Sam Ovenans. By the way, Sam Ovenans created this course way back in the day. Uh he's the founder of school now, but he created this course way back in the day called Consulting Accelerator. And it's probably the greatest like beginner course I've ever seen. And it was a great course that I took as well. But he really emphasized the importance of picking your niche and really just doing it in a scientific way, knowing exactly who you're serving, what problem you're helping them solve, and then how you're helping them solve it. And this is known as a niche hypothesis statement. And I highly recommend that you really get this down. Now, of course, you can move on to the next module before you get it down, but you really want to make sure that you go back and you have that down because that is so unbelievably important. All right, module six. Let's talk about the machine. And this is where you're going to only have to work 4 hours a week or less to run the machine. Okay? So, everything that you've heard so far probably sounds like a lot of work. And it used to be a lot of work, guys. It really did. Almost every side hustle or oneperson business or all that kind of thing, what they really were was like five different people's jobs allin-one. And you had to do all five while you were doing it on the side of your normal job. And it's insanely difficult. And that's what I found when I was trying out all these different side hustles and all these different oneperson businesses. I literally just didn't have time to do them. And one of the main things and one of the main reasons for this was because I was just spending all of my time marketing, right? Literally all of my time marketing. spending all my time outreaching to people, you know, cold calling them or cold emailing them or cold messaging them on LinkedIn or Instagram or whatever Facebook groups or, you know, bothering people inside of Facebook groups, pretending, you know, like I was engaging with them just cuz I was, you know, being friendly and then trying to sell them something later on. All these weird little tactics that people teach you that are honestly pretty cringe. But everything changed for me when I started making social media content because people started coming to me and then I could simplify my product and service offerings, right? Instead of saying that I'll do everything for anyone who would give me money, which is basically what you're doing when you reach out to people. You're basically just like begging them like please sir, I'll do anything for you, right? Anything that you need, I'll do it. Just please give me monies. Okay, that's what you're doing. And then they treat you like crap because you aren't solving a specific problem for them. You're basically begging them to work for them in a job, but do five times more work than what you would probably do if they were just paying you directly. So literally in this case, what they'll do is they'll treat you worse than their own employees. Like by far, they'll treat you by far worse than your own employees. And that's the mistake that I made as well. You know, I remember, you know, I would be doing like agency work and my clients would be calling me at like 900 p.m. in the evening. You know, I' I'd be on a date. I'm trying to I'm trying to like find a wife here. I'm trying to I'm trying to find a date. I'm just trying to have a good evening here and relax. And my clients would be calling me over and over again during the date five times in a row until I would finally pick up and be like, "What's going on?" Then they'd expect me to drop everything I'm doing and go fix this little problem that they have in their business like as if it's my problem. And a lot of the time it wasn't even related to the thing that I was helping them do. But then YouTube changed everything for me because I would be able to solve one specific problem and I would find all the people in the world that have that one specific problem and I would send them all to a landing page where the expectation was set that I was going to help them solve that one problem. And so anyone who didn't have the problem wasn't going to go to the landing page in the first place. And very clear expectations were set that I was only going to help them with that one thing. Plus people already knew, liked, and trusted me because they were watching my YouTube content. And it was almost like they already knew me before they joined my business. And so it made literally every other aspect of my business significantly easier as well. Now, if you think about a business, it's kind of like a machine, right? Right. So, I'll go ahead and draw this on the screen. With any business, you basically have traffic. And then you've got marketing, which to be fair, traffic is part of marketing, but it's the most important part. And then you've got sales. And then let's go down from here just to make it easier to look at. You've got delivery. And then you've got retention. And then you've got, let's just say upselling or cross-selling. So basically selling to your existing customers um other stuff. Okay. All right. So that's that's like any business. And the thing is, when you have a YouTube channel, when you have content on social media, it doesn't just help with traffic, but it helps with literally every other thing as well. Okay? Because obviously, it's going to help with traffic because you're getting traffic, but it's not just any traffic. It's the right traffic for one, but it's not just the right traffic. You can literally target the 3% of people because 3% of people in any given market right now are ready to buy on average. And you can target the 3% of people that are ready to buy, right? So you're sending the absolute best traffic to your funnel, which is marketing. And not just the best traffic, but people that know, like, and trust you because they've already watched a bunch of your content. So they're pretty much ready to buy already. So that makes your marketing easy. Okay? So like for instance, you might send people to opt in and then you send them emails or other parts of marketing, right? Because this this is, you know, you could also call this lead generation, right? So you've got leads. Lead is very simply just anybody that you can contact who might be interested in your product or service. Right? So you could also call this lead generation. And it makes it very easy, right? Because these people are all the exact right people. They already know, like, and trust you. And so it's not that difficult to market to them. Okay? So it makes your marketing easy. It also makes your sales easy. And also one of the thing that I'll say is YouTube is especially good because once you post a YouTube video, it stays up for years. It continues getting you clients for years. We have literally gotten clients, sixigure contract clients from videos that we posted six years ago. And I'm not even kidding about this. Right? I'll show it on the screen right now. A six-figure contract client from a video that we posted six years ago. Right? So once you post a video, it just continues to get you views. It continues to make you money. It continues to get you clients, get you subscribers, followers, build your brand, etc., etc., for years down the line. So every single video that you post is like a little soldier that never takes a day off, works 24/7, and its only job is to get you views, get you subscribers, and make you money, right? So it makes your marketing easier, and it makes your sales easier as well, right? So if you're doing phone sales, like, you know, a lot of small businesses do. You don't have to do this, by the way. There's ways of selling without actually doing phone sales. But let's just say you're doing phone sales. What most teams happen is they have these people who come on the phone. They're kind of annoyed to even be on the phone. They're annoyed to be going through the sales process and the saleserson has to get them from like a zero to 100. Whereas when you have a YouTube channel and you have the traffic and the marketing, it's almost like a mini celebrity effect where they are actually happy to be on a phone call. They're happy to be potentially joining your program. And for instance, we had a guy who'd never done sales in his life and he closed four out of five of the first people that got sent from his YouTube channel for a brand new product. So literally an 80% close rate. And the crazy thing is he actually did end up closing the fifth person later on as well. So it's really a 100% close rate on his first five calls that he booked from his YouTube channel. And that's because people know, like, and trust you when they come from YouTube. So it makes sales super easy as well. Nathan is another example. He's able to sell chess coaching, which is a pretty commoditized and it's something that most people will just pay like $20 an hour for. Because of the fact that he has a YouTube channel because he picked the right niche, he's able to charge $1,000 a month for it. And by the way, if you think that you need a big channel or you think that you can't sell a high ticket product, our client Carla with about 1,500 subscribers sold $16,000 contract from her YouTube channel. Now to add on to this guys, one other thing that every single business has later on is this thing called operations and this thing called recruiting. Okay, so obviously you have a oneperson business right now. So you don't really need many much in the form of operations and recruiting. But this also becomes significantly easier when you have a YouTube channel. You can recruit the best people and they'll want to work with you because of your big YouTube channel. And then when it comes to operations, it all becomes a lot more streamlined as well. So for instance, one of the biggest complaints that a lot of big business owners have is their sales team. Their sales team sucks and it's just a massive headache to control them. And when you're getting all of your leads from freaking YouTube, every freaking crack salesperson on the entire planet is going to want to work with you, right? Like we have tons and tons of absolutely cracked sales people that want to work on our offer because they know we're getting the best leads from YouTube. And additionally, we can control operations because we literally don't even allow even a small percentage of the people who want to work with us. We only accept 18% of people to even book a call with us. And then out of those people who book a call, only a certain percentage of those people we even allow into the program, right? We only allow those people to work one-on-one with us, either in our mentorship or us to do the work for them. And when it comes to us doing the work for them, we only work with a very, very small percentage of people. So we get to control things on the operational side because we can control the amount of traffic and the amount of people coming into the business and it's almost like a faucet. We can just turn the faucet on whenever we want to. And same thing goes with recruiting. Whenever we want to get more people like more salespeople, etc. We can get the best ones into the business right away. I've also recruited some of the absolute best coaches to work on our YouTube offer as well and some of the best operators. And none of that would be possible if it wasn't for the fact that I have a YouTube channel. So it makes delivery easy. It makes retention easy because people who come into your program, they already like you. It's like a mini celebrity effect. They already know, like, and trust you. So, they're much more likely to really give it a good college try when it comes to actually implementing your product and service, whatever it is. And so, they're much easier to work with. They're much more likely to get results. And when you get results, you're going to get testimonials. And when you get testimonials, more other people are going to want to work with you, etc., etc. And then they're much more likely to buy other things that you offer in the future, right? So either retention or upselling them things and cross-selling them things. So if you think of your business, it's kind of like a pipe, right? So you know, imagine all these things, you know, I drew it like this just so I could keep it on one screen, but imagine if you had all these things kind of like in a pipeline, right? And it starts with traffic, right? Then it goes to marketing and and sales and and so on, right? You know, delivery, retention, and uh let's just say upselling. Okay? So it kind of works like a pipe. And anytime you want more people flowing through this pipe, you just turn the faucet on. Okay, this is like a freaking faucet. Okay, so I know guys, my my drawing is is really ter terrible here. Okay, but it's like a faucet and you just turn the water on whenever you want and you can get more and more people flowing through this pipe anytime that you want it. Okay? And that's what a YouTube channel allows you to do, specifically the type that I'm teaching you how to build in this course. So, this is why we're able to get these insane results, guys. Just as an example, nurse Jen, she was a nurse for 33 years. She's 60 years old. And at 60 years old, she had never made a video in her life. So, she was burnt out and stressed out from her nursing job. She'd never made a video in her life. And she said that the thought of seeing herself on camera made her want to crawl out of her skin. And by the way, just as a side note, Nurse Jen looks amazing for her age, so I'm not sure why she thought that, but here was her entire production setup, and I mean the entire studio. It was a webcam on her MacBook Air and she recorded herself on her webcam and then she just used Claude to help make the content and that's it. So her workflow from start to finish was she talks her video idea into Claude's voice mode while she makes coffee, right? She doesn't type a word. Then Claude turns her rambling into a tight script in about 20 minutes or less and she reads it off of a teleprompter into the webcam and she just does it all in one take. And then she uses a tool called Descript to clean up the pauses automatically. The script has really good AI video editing features, and she says she rarely spends over 30 minutes editing. And honestly, she probably doesn't even need to spend that much. And 6 weeks after starting with us, she had a full-time income. It was enough to replace her nursing job. And she quit her nursing job and she started traveling all over the United States in her camper van, which was literally her dream life. Literally 6 weeks after starting this exact thing that I'm telling you how to do. And one of my favorite details, by the way, is the videos that she tried harder on with the fancy graphics and the B-roll, etc., did worse than the ones that she just recorded and shipped, which is what I tell you guys to do. Always keep it simple. And she literally calls this system that we installed into her business, my friend Claude. And now she's making over $10,000 a month just from AdSense alone. And by the way, guys, Nurse Jen is very much lifestyle oriented. She's already worked a lot in her life, and she just wants to enjoy her life. She could be making a lot more money than this easily. But the point is, if a 60-year-old nurse who'd never touched an editing app can run this machine every other day, you can run it once a week. So, here's the machine on one screen. Block one is going to be the ideas. This is going to take you 30 minutes or less. And by the way, guys, once you get rolling with this, I recommend batching all of these. Meaning, you don't just come up with one video idea at a time. You come up with like 10 or 20 or 30 of them, right? Cuz it might take you 30 minutes to come up with one video idea, but it only takes you an hour to come up with 10. Because once you get rolling, it becomes much easier to come up with a bunch of them. And that saves a massive amount of time. So block two is going to be script writing. This will take you 45 minutes max, guys. My brother, for instance, who again was 50 years old, never made a dollar outside of his career in his life, was not tech-savvy, had never made a video in his life, was not, you know, someone who's particularly charismatic on camera or anything like that. He wrote the script for the video that popped off. It was his very first video on his channel. It got over 800,000 views. And he wrote that script in less than 15 minutes. Okay, so 45 minutes is on the high side. You can definitely write a script in less than 45 minutes and you're going to be super happy with. Then block three is your record. This is going to take 60 to 90 minutes maximum, right? My brother recorded that script that turned into the video that popped off and about 30 minutes max. And then block four is you ship, right? So this is where you upload it, you optimize it, you make the thumbnail for it, all that kind of stuff. And that's going to take 45 minutes maximum. And again, if you do this effectively, you can do three videos a week in 4 hours a week. And I did it for literally years. I would literally only spend about four hours a week on my YouTube channel and I would post three videos a week consistently for years. But when you first start, just start off with one video a week, right? You're not going to be good at it. It's going to feel a little uncomfortable making videos. There's going to be a little bit of extra time you got to do, you know, figuring out the tech and all that kind of stuff. And so, just start with one video a week. But keep in mind, this is a washing machine, not handwashing. So, you don't scrub every single sock. You load the machine in batches. You press start and you live your life while it runs. So ideas in one sitting, then you record in one sitting, then you schedule in one sitting. Right? So I usually have one day per week that I record. And there's been many times where I do it once every two weeks or once every month where I record and then I'm good to go. And there have been times on this channel, I don't usually do this, but there's been times on this channel where I've been over 3 months ahead because it's easy to just record ahead of time. Okay? And that is how I built my first business around a full-time pharmacy job. I did it all in the in between hours and it's how you'll do it around yours. My brother did this on four hours a week or less. Nurse Jyn did it on four hours a week or less as well. They're both over 50 years old. So, if you're younger and you're watching this, you have absolutely no excuse. And a lot of this stuff, by the way, you can do in what I like to call the in between times. Okay? So, just as an example, while you're on your break at work, while you're taking a shower, while you're going to the bathroom, while you're driving to work, of course, drive safe, while you're taking breaks in between tasks, while you're at the gym, while you're eating, all of these in between times, you can be looking for video ideas. You can be talking to Claude to help you script things out, cuz all you have to do is literally just talk to Claude. You don't even have to type to it. You can be on your phone talking to Claude, coming up with video ideas, looking at YouTube to see what's new in your niche, scripting things out, etc., etc. Now, when I was first starting my YouTube channel, this was before AI came out, so I had to do all this manually, and it still took me less than 4 hours a week. So, with Quad, there's absolutely no excuse. You can absolutely do this in 4 hours a week or less. And guys, I want to just like pause here for a second to tell you how rare this is. Almost every other business opportunity out there, you know, whether it's a side hustle, oneperson business, whatever you want to call it, almost all of them pretend like you can do them in a short amount of time when in reality it's a full-time freaking job. You're going to be working like 80, 100 hours a week and most of it outside of your job just to try to make it work. But YouTube is one of the very few ones where it is not a full-time job because every single video that you upload is like a little soldier that again just goes out, gets you views, gets you subscribers, gets you clients, gets you sales, and makes you money for the rest of its life. And we still have videos that we uploaded like 5 6 years ago that are getting clients for us today. Now, the question that I get asked constantly and I saw it word for word under every video is why Claude, right? I already use ChateBT or I already use Gemini. Aren't they all the same? The short answer for this business, no. Claude is flatout the best AI when it comes to marketing, content creation, and starting a one-person business, right? It's going to help you with marketing specifically, and it's basically going to do writing that sounds like a person, right? It scripts in your voice. It's going to sound like you, especially if you use our cloud AI systems, the offers, the emails, the exact skills that this business runs on. And for practical everyday business work, it is just simply easier. So, there's a reason that regular people, small businesses, nurses, tradesmen, etc. are going crazy over Claude right now. The other tools are powerful, but Claude made this stuff accessible. So, you talk to it like a person and it works like a team. And before anyone asks, yes, the phone only works to start. Jen's whole studio is a laptop webcam. You can also just use your phone, right? If you have an iPhone within the last like 2 or 3 years, it is excellent. If you have a Google Pixel, if you have a Samsung phone within the last few years, they're also very, very good. You can start by recording your videos just on your phone or you can record them on your computer. If you have a laptop with a webcam, you can record your face with a webcam or you can record your screen on the computer. And that's a good place to start, right? That is more than good enough for your first videos. And there's been plenty of people out there, one of my favorite ones is Mr. Ballin, just as an example, who've gotten to millions of subscribers literally just recording stuff on their phone. And this is back when smartphones and the cameras on the smartphones were not nearly as good as they are right now. And you can start off with the free Claude plan, but eventually it's probably a good idea to upgrade to the $20 a month one. So, here's the ready to paste Claude prompt for writing your first scripts. You're my script writer. I'm going to voice ramble everything that I know about this topic. Turn my ramble into a tight video script and my voice. Keep my phrases. Cut my tangents. And the structure here should be a hook in the first 15 seconds that states my payoff, my three to five main points, each with one story example from my ramble, and an ending that tells the viewer the single next thing to do. Write it to be read out loud, short sentences, no corporate words, one sentence per line. Then give me a two-line description, and three title options per my module 5 rules. Do a CTA for them to work one-on-one with me to help them solve their problem near the end of the video. Do an outline version at the beginning and a word for word version as well. I will choose which one I want to do. interview me until you have enough context to give me a killer script. Right? So, copy and paste this. Yeah. Right. So, screenshot this, copy and paste it, put it into Claude, and it's going to interview for a little bit, and then it's going to give you a killer script. Now, you can choose whether you want to do the outline version or the word forword version. Everybody is different. When I first started, I did the outline version because that's just a little bit easier to do. I'd kind of just like look at the outline and I'd see the next thing that we're going to talk about and I would just talk about it off the top of my head. Some people prefer to do the word forword script version. In that particular case, you probably want to use a teleprompter. Descript has an in-built teleprompter app, which can be really good. That's exactly what Nurse Jyn used, right? So, basically, I'll kind of put what it looks like on the screen. What you want to do is you want to copy and paste the word for word script into the teleprompter app. And this is inside of the script, like I said. And then you want to position the teleprompter app very near your webcam so that it essentially looks like you are looking directly at the webcam. And that way, when you read it word for word, it just looks like you're looking at the webcam. It's very easy. Now, there's also a teleprompter app for phone. We'll put the one that we recommend on the screen. So, if you're looking at this on a phone, you can also read the teleprompter off of the phone. I use this all the time when I'm recording ads and stuff like that. I don't use this for my main content, but it's also quite good. Another thing that you could do is you could just have it in a Google doc on the screen right next to it and then you could just kind of like look at the Google doc, memorize the words, and then say it to the camera. I've done that as well, right? There's a million different ways to do it, but the point is you have an outline, you have the word for word script, and you can just choose which one you like the most. And you're really not going to know which way you prefer until you've tried both ways. So, just try it. Okay. Now, here's how to start. Ship video one this week. On Sunday, run the script engine from idea number one from your stranger tested three. On Monday, read it to the webcam. One take. Ugly is fine. Just get it done. Done is better than perfect. On Tuesday, 30-minute cleanup, package it to your module 5 title thumbnail, then publish, and then drop a pin comment telling viewers what to watch next, and then, and this matters, start block one on video number two the same day. Now, when it comes to the nitty-gritty details of how to choose the title and how to make the thumbnail for the title, I recommend that you use Claude. Claude is really good at coming up with video titles. For the thumbnail, this is the one area where I will actually recommend a different AI outside of Claude. And what I recommend that you do is you use ChateBT. So, I want you to look at other thumbnails and thumbnail styles that are popular in your niche. Take a screenshot of those thumbnails, put them into Chat GBT, tell it to take out the timestamp, tell it that it is a thumbnail, and it needs to be in the proper thumbnail dimension so that you can just upload it directly to YouTube. Upload a picture of yourself. It can even just be a screenshot from the video that you recorded. And then tell it to make a thumbnail in the style of these other YouTubers within your niche that do really well. And it is going to make you a thumbnail. And of course, that is not the ideal way to do it, but again, we're just doing this just to get you started fast. At the time of recording this video, you can use the free version of Chat GBT. However, in the future, maybe they'll make you upgrade to the paid version. In that case, it's $20 a month. Also, at the time of recording this, Descript is less than $20 a month as well. You can use the free version, but it's probably going to have watermarks. I recommend you upgrade to the paid version. Descript is an unbelievable tool where you can edit stuff very quickly. It has AI editing features. It can cut out all the silences, all the mistakes, all the repetitions, etc., etc., and you can literally edit it in the same way that you edit a Google Doc. So, if there's a sentence that you don't want in there, you can just delete that sentence and it automatically edits it for you. So, it's super, super easy to use. All right, YouTube just got 10 times easier and nobody is talking about it. You used to need an entire film crew and it used to be a full-time job for you to just do any work at all on YouTube. But now you can get work done in as little as 15 to 30 minutes a day and you can actually grow a fulltime YouTube channel. That's exactly what I'm going to be talking about at the live training that we're doing this week. Exactly how to grow your YouTube channel. So click the link in the description in the pin comment below to check that out. Guys, I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is designed to help you pick your niche if you don't have one in the first place or if you already have a niche. It's gonna help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we never talked about before. So, click that link in the description and comment below and I look forward to seeing you there. And this brings us to module seven, which is the runway. This is where you survive to video number 14. Now, I have to tell you the thing the get-richqu crowd never will. Your first videos are going to feel like shouting into a canyon, right? When I first posted my videos, they got like three views, seven views, 14 views, and you know, most of them were like my mom and my sister or something like, you know what I mean? Basically, nobody's watching my stuff. And this is the exact spot right here where most people will quit and then they'll tell everyone, "I tried it and it doesn't work." But they didn't actually fail at YouTube because YouTube is a game where the only way that you lose is quitting. Let's think back to M&J Metal. His videos are objectively some of the worst videos that you will ever see. They are absolutely terrible. Again, no offense to him. He's an absolute legend. I love him. He's great. But his videos are awful. He's recording them with a potato. The thumbnail is terrible. He doesn't really have a clearly defined niche. He's all over the place making drinks, doing metal detecting, talking about video games, making videos about hiking, and just random places that he goes to, etc., etc. They're terrible. Okay, just objectively, he's doing almost every possible thing that you could do wrong, he's doing wrong. And yet, he kept going. He posted 400 videos, and after posting over 400 videos, one of them blew up and the rest is history. His channel has done really well since then. So, YouTube is a game where the only way you where you lose is if you quit. Now, obviously, I do not want you to have to make 400 videos in order to have your first one that's successful. On average, with our community members, they make 14 videos using our methods before one of them pops off. With my brother, it was his very first video, but with some people, it takes 5, 10, sometimes even 15 or more videos before they have success. But on average, it is 14 videos. And here's the thing. When you have that first video that pops off, I call it a popcorn bag effect where the 14 videos that you posted before, you know, none of them did well. Maybe the best one got like 30 views or something like that, but on that 14th video, when you have that video that pops off, it's going to start to send views back to your older videos and all of a sudden they're going to pop off as well. And this is exactly what happened with me with my channel. I had lots of views that didn't do well and then one of them did well and it actually sent views back to some of my earlier videos and all of a sudden those videos started doing well. So, it's kind of like a popcorn bag. You might put the popcorn bag in the microwave and the first minute nothing happens and then after it gets hot enough one kernel pops and then a second one and then it's like pop pop and it fills up the entire bag. So, just because you posted videos and they didn't do well, that doesn't mean that they're doomed forever. Often times those videos will take off in the future once you start posting other videos. And really once you get that first video that takes off, your channel is set from there. Assuming you follow the systems that we're going to talk about, right? Because once you have that first video that takes off, you're going to figure out what was the value proposition of that video. What was the thing that made it so successful? And you're going to double down on that thing and make more videos similar to it. So once you have that first video that's successful, it's basically like you're trying to find like oil, right? and you found the oil reservoir and you are going to tap out that reservoir. So, watch how this actually plays out when someone doesn't quit. Tracy joined my community and she was already posting and going absolutely nowhere, right? She was getting about 380 views a day. And we didn't just hand her a magic trick. We handed her the system that we're talking about right now, the one that you now have. And she kept shipping even while the numbers were embarrassingly low. And month one, her daily views jumped 234% from 380 to about 1,300 views a day. Then one video caught. It got 82,000 views in three weeks. And the video that caught it was past her 10th video. So, here's the pattern that I've now watched a hundred times. It's almost never video one. Right? My brother Zach is the exception of the rule. And honestly, he was working directly with me and I'm really, really good at YouTube. So, chances are if you're trying this on your own, it's not going to be your first video. It may not even be your 10th video. It's very likely going to take you about 14 to 15 videos. And it might even take you more than that, 20 or 30. But the only way that you lose this game is if you give up. So, the magic number is usually around video 14. Why? Because the first 13 videos aren't failures. They're the reps that teach the algorithm who you're for and teach you how to talk to a camera. So, it's kind of like bamboo. You water bamboo for months and nothing breaks the soil. It looks like nothing's happening. But underground, it's building the root system and then in a matter of weeks, it shoots up like 10 ft and everyone calls it an overnight success, right? The same exact thing works with YouTube. You're making these videos. Looks like nothing's happening. you're not getting that many people watching it, maybe 30 views max, and then all of a sudden, one of the videos pops off and everyone calls you an overnight success. When in reality, you were learning the skill of getting better at YouTube, and you were posting these videos, which are the foundation of your channel. Like, every single video you post is like building a brick, right? All of these are the foundation of your channel. And when it comes to getting results at anything, YouTube or anything else, you need to do it consistently. For instance, there's a study called the pot study, and it basically took two different classes of people who were both making pots. And for one class, they set the goal to make as many pots as possible. For the other class, they set the goal to make the best pot possible by the end of the semester. And you want to know which class made the best pots? It was the class who just made the most pots. Right? So just simply by making pots consistently, they got better at making pots than the class that wanted to make the perfect pot. Right? So the only way to get better at something is to do it consistently. And it's pretty obvious. Think about going to the gym as well, right? You're going to the gym because you want to lose weight and you want to get muscular or something like that, right? The person who goes to the gym consistently three times a week and they give it 80%, right? They're not giving it 100% but they're just doing 80%. Versus the person who goes to the gym once a month and they give it 100%. Who do you think is going to lose the most weight by the end of the month? Who do you think is going to be buffer have the most muscle by the end of the month? Obviously, the person who is consistently going to the gym, even though they're not giving it their all, they're giving it 80% or maybe even 60%. They're still going to be buffer by the end of the month and they're going to lose more weight by the end of the month than the person who goes once a month and gives it 100%. Now, surviving the runway does not mean posting blind, right? Every video hands you three numbers and those three numbers tell you exactly what to fix. And this is the feedback loop my community members pay to have run for them. And I'm just going to give it to you for free right here. Number one is the click-through rate, right? Out of the people who saw it, how many people clicked? If that's low, your video isn't bad, but your packaging is. So, go fix the title and the thumbnail in module 5. and you can exchange them after publishing. Number two is the first 30 seconds. If people click and instantly leave, your intro broke the promise that the title made. So, the next video, deliver the payoff in the first two sentences, right? You need to make sure that your intro is congruent with the title and thumbnail. This is a mistake that I see people make all the time, right? They'll make a good title, a good thumbnail, and a good intro, but they're not congruent with each other. You need to make sure that all three of these point in the same direction, right? Your title, your thumbnail, and your intro are all like arrows. All three arrows need to be pointing in the same direction for it to work. And it's actually better to have a mediocre title, thumbnail, and intro that are all pointed in the same direction than it is to have a good title, thumbnail, and intro, but they're not pointed in the same direction. They're all pointed in opposite directions. Okay? And number three, the average watch time. If they leave halfway, that means the middle sagged. So, tighten the script, cut the throat clearing, and just make sure that you're delivering value. Right? It's much more important that you're delivering value to your audience than it is that you're editing the video really nicely or anything like that. Just make sure that you're actually helping them solve problems. So, it's not post more and pray. It's not quit and call it dead. It's diagnose, fix one thing, then ship the next one. And that's the entire difference between the people who make it and the people who tried it once and it didn't work. So, here's how to start the 10-minute Friday review. Every Friday, open your analytics for 10 minutes. For your latest video, write down three numbers. the click-through rate, 30 second retention, average watch time. Circle the worst one. That is your single fix for the next week's video. Paste all three into Claude and ask, "Here are my numbers and my video topic. Which of the three is my bottleneck?" And give me one specific fix for the next video. This might take 10 minutes every week. No exceptions. Just do it. You can also do it for all of your videos if you want, not just one of them. So, your task here is to put a 10-minute Friday review in your calendar right now. And I'm serious. Do it now. I'll wait. You've got the niche, the package, the machine, and the runway. But the next module is where we're going to turn it into money. And the first money module starts with the floor that most people think is the whole building. YouTube and building your personal brand just got 10 times easier and nobody's talking about it. And the reason it got 10 times easier is because of AI and specifically cloud AI. And that's what we're going to be talking about in this week's live training that we're doing. Click the link down in the description in the pin comment below. I will be there. I'll be answering questions before, during, and after. We'll also be giving you an AI that's been designed to help you pick your niche if you don't have one in the first place or if you already have one that's going to help you make it 10 times better. So, we worked very hard on this AI. People absolutely love it. We've literally gotten hundreds of comments from people that love it. So, you do not want to miss out on it. And if you're watching this in the future for whatever reason or it's already past the time of the live training, still click on that link because we will be having more live trainings in the future and you will be the first person to know cuz it'll put you on a wait list for that. But with that being said, it's completely free. No reason not to attend. Click that link in the description, the pin comment below, and I'll see you on the other side. All right. Now, we're going to talk about the money. This is where it gets really fun, guys. So, most people think this business has one income stream, which is ad revenue. And that belief keeps them broke because ad revenue isn't the building. It is the first floor of the building. I showed you guys how much ad revenue that I'm making earlier in this video. I am making a massive amount of money from ad revenue. I've made millions of dollars from it, right? About 1.8 8 million just from this channel alone. But that is just the first floor of the building, guys. I think of ad revenue as YouTube and Google paying me to market my products and services to people, right? So, I'm getting paid to market my products and services. Usually, businesses have to pay tens of thousands of dollars, maybe even hundreds of thousands of dollars a year to market their products and services to potential customers. But, I'm getting paid that to market my products and services. So, let me show you someone who's standing on the roof. A great example of this is Josh. So Josh teaches IT and cyber security careers. And when he first started working with me, he was making less than $1,000 a month doing this. And we helped him get all the way up to over $180,000 in a single month. And if you think that's all ad money, no, it isn't. Ads were the smallest slice. Here's the whole building. So ad revenue is at the very bottom. Okay? This is you getting paid to market your products and services. Then you've got affiliates and sponsors. This is where you market other people's products and services, but it's no extra work for you. You're literally just telling people to go click on a link because there's a product or service that you think is good. Now, affiliates is where you just sign up for it and there's literally a link in your description and you can market it any way you want to. Sponsorships is where they have a bit more input about what you say in your video. So, you might have to get a certain script approved by them before you actually publish it. But sponsors and brand deals kind of goes handinand. A brand deal is just an ongoing sponsorship, right? This is also very easy where it doesn't really take you that much extra time, effort, money, etc. And you can make a decent amount of money from this. For instance, I've gotten to over $100,000 in a single month just from ad revenue as well as affiliates and sponsorships. But then the next floor, floor number three, is where the real money maker is. And this is where you offer either done with you or done for you services, right? So this could be a service, for instance, helping people make their resume so they can get into a very specific career. This is something that our client Davis did for instance when he first started. He was helping people who wanted to become management consultants make their resumes look really attractive so they have a much higher chance of actually getting the interview and becoming the management consultant. Right? So you could do something like that and in very specific careers you can easily charge $1,000. So that's a done for you service. Another example of a done for you service is our client Carla who I talked about before. She closed a $106,000 contract from a single video that she posted and she basically just helps businesses with recruiting, right? So she recruits certain positions for businesses that are looking to outsource. You could also do an agency offer. So that's basically almost the same as a done for you service, but you just do it recurring every single month. So an example of that is running somebody's Facebook ads for them. So an example of an agency would be our client one. J one actually does done for you video editing for different businesses out there and he does it on a recurring basis. Then you've got done with you coaching. So there's a lot of things out there where you can't just do all the work for the person. So a perfect example is helping someone get a job. You can do a lot of the work for the person, but you can't do the interview for them, right? You can uh do done with you where you actually coach them on how to do the interview correctly, but you can't actually go and do the interview for them. They have to do the interview themselves, and they have to do a good job in the interview, right? So, not everything can be done for you. There's some things that have to be done with you, right? So, there's a lot of different examples of done with you, but a really good example is just coaching. So, just as an example, Nathan, who we talked about earlier, coaches people on how they can get better at chess, and he makes a full-time income doing that. Our clients Damian and Kennedy coach people on how they can find their dream Christian partner. They call it their kingdom spouse and they coach people one-on-one on exactly how they can do that. And they make a full-time income as well. My client Alex Shep coaches people on how they can graduate from college faster. So basically get an online degree that's actually worth it and then graduate from college so they can get certain jobs that require bachelor's degrees. And he made it to $15,000 in a single month doing this. Our community member Nicole teaches women how they can get into a specific type of cyber security career called governance, risk, and compliance. and she coaches people on how to do that and she made it to $80,000 in a single month and I could just go on and on guys. I think you get the point, right? And so these are the big money makers and one of the biggest reasons for this is because you can charge high ticket prices when you sell something like this. And that's really one of the best ways to do it on YouTube in my opinion and just in general, especially if you're just trying to start a business where your goal is to make it to like 10,000 a month or 30,000 a month, it's way better to just charge high ticket because if you charge $5,000 to do something, you only need to get two clients a month in order to hit your goal of 10,000 a month. And this is also a great business model because you can just give all the information away for free. So the people who don't have the money can just consume your free content and then the people who do have the money naturally will want to pay you for one-on-one mentorship like coaching for like done for you agency or done for you service because they just want to do it faster, right? Or some kind of hybrid model in between those two things because again they just want to do it faster, right? So having an offer like this is a true money maker, guys. I highly highly recommend it. This is the one where I've seen the most people reach their financial goals and not just make really good money, not, you know, not just make a living, but make an absolute killing. With that being said, there are some people who just want to stick with, you know, something simple like ad revenue plus affiliate marketing and sponsorships because they're more lifestyle oriented and they just want to have an easy life and they don't want to have to worry about fulfilling for clients or anything like that. And I totally understand that. But then the next level is scale, right? So this is where you make a community, an app, a digital product or some sort of like product tie service. Now a big mistake that I see a lot of people making is just going straight to this one because for instance they'll be like oh I want to start an app. Guys 99.9% of apps fail. Okay? It is exceptionally difficult to start a successful app and it's also exceptionally difficult to sell the successful app. So what I recommend is selling before you build. Okay? And all three of these, right, floors one to three, you get to actually sell before you build. With ad revenue, obviously you get paid for that. You don't have to build anything. You just have to make content. With affiliates and sponsorships, it's other people's products. So, you don't have to build anything. And with your offer, you can actually sell it before you deliver it, right? So, for instance, with coaching, you could just sell one-on-one coaching, right? You don't have to deliver that before you sell it. They're just buying your time, basically. Even for a service, you're just saying, "Hey, I'm going to do this thing for you." And you don't have to build it before you sell, right? You build it after they buy, right? Right? So these first three floors are the way to go for 99% of people starting out. This fourth floor is after you're already really good at these first three floors. You can consider the fourth floor. Okay? And this is making a community, an app, a productized service, something like that, digital product, etc. Now, one of the secrets is these first three allow you to collect what's known as market data, right? So you are literally getting paid to collect data about your market. Now, big companies out there will pay millions of dollars to collect market data. And the only way to collect accurate market data is to be in the trenches actually working with people, right? So, when you're promoting like affiliates or sponsorships, if you're making a lot of money doing that, well, guess what? Product or service that you start, whether it's done for you, done with you, or even a digital product, it's going to be way more likely to work because of the fact that, you know, people are buying the affiliate product you're promoting, right? So, you're getting paid to collect market data, to do market research, which is great. And then it's going to be way more likely once you start something in floor number four or even something in floor number three that it's actually going to work. Okay, so just to go over these, floor number one is ad revenue. The platform literally pays you while you build trust. So you getting paid to do your own marketing. Name one other business where that's true. Oh, wait. You can't. And the amounts here shock people in the right niches, right? Business and career niches as well as finance niches can pay 10 times what entertainment pays for the same view count. And and quick objection here that I get sometimes because people will be like, "Hey, will they even pay me if I'm using AI?" Yes, because you're not uploading robot slideshows, right? You're a real human on camera sharing real knowledge with Claude working behind the curtains. Or if you don't want to show your face, you can just share your screen, but you have a real voice, right? There's a real human being actually talking about this stuff, right? That's not against anybody's rules. That is just modern production. So, you're using Claude to help you make content. You're not making AI slop and spamming the internet with content, right? If that's what you want to do, probably want to go somewhere else. Floor two is affiliates and sponsorships. This is where you recommend tools and products that you already use and you already like and brands pay you to reach your niche. One of my community members got her first sponsor four months ago, which is $800 a video for three videos. And the CEO emailed her, right? The CEO of the company, a multi-million dollar company, emailed her because his signups kept mentioning her name. Now, notice the direction here. The sponsor chased the creator. Buyers are chasing you. sponsors do as well. Now, floor three is your own offer, a service or coaching program. And this is the floor where the real money lives. So, it's going to get its own module here in a minute because this is where the real money is. And this is where people don't just make a living, but they make a killing. And the top floor is scale, right? A paid community, a product size, an app, a digital product, etc. Something where delivery doesn't break when the buyers double. And just so you know how high this building goes, remember that physics teacher that I talked about before, Alak Pandi from Physics Walla? He started a $5.2 billion business with that top floor. Now, am I promising you a billion-dollar company? No. In fact, there's nothing that I can promise you, right? Nothing in life is guaranteed. But I am showing you that there is no ceiling on this building. One honest warning about the penthouse, though. Software is really, really hard to get right. I don't recommend the average person does that. Okay. Start on floor one. It turns on almost automatically. And then climb one floor at a time. Right. Floor one, floor two, and floor three you can start with right away if you want to. Floor 4. Highly recommend you wait. So, here's how to start. Turn on the floors in order. Floor one turns on when you hit the platform's monetization bar, but at the same time, you can choose either floor two or floor three right away because you want to have a way to actually monetize your audience. And by the way, if you think you can't make money before you get to a,000 subscribers, well, Guy, the guy that I talked about before who helps people who have tenitus, his goal was to make$1 to $2,000 a month close to retirement. And he made it to that goal when he only had 440 subscribers, right? Right? So, he got a $1,500 a month brand deal before he even got to a,000 subscribers, right? Not even 500 subscribers. So, you do not need to be monetized on YouTube to have 1,000 subscribers cuz that's what you need to be monetized on YouTube, 1,000 subscribers and 8,000 hours of watch time in order to make money. Now, by the way, I'm going to help you dial in which one is the best at the live workshop, which I'm doing this week. So, again, click that link in the description, the pin comment below to attend the live workshop. You can even ask me, right? You can say, "Hey, this is my niche. What do you think I should do to monetize?" You can ask me that at the live workshop and it's all completely free. I'm going to be answering questions before, during, and after. And I'm going to be telling you how to pick your exact niche, get started step by step, even if you're a beginner, and how to figure out what to sell, too. Now, second thing is comment halfway in the comment section if you've made it here. I read those and you would be shocked how many day one commenters show up in that thread as well. Okay? So, comment halfway in the comment section if you've made it halfway through and you see this and I'll know that you've made it. And also, when you attend my live training, comment halfway there as well, and I'll know that you're one of the real ones who can actually finish what they start. All right, time out. Time out, guys. This is the studio, and we are getting ready for the free live training that we're having this week on how to grow your YouTube channel and your personal brand using Cloud AI. So, we're very, very excited to do this live training. Right, this is the studio. This is what it all looks like. This is the TV that I have behind the camera as well. And we're very, very excited to do this live training here. We're going to be teaching you, even if you're a complete beginner, exactly how to start on YouTube, specifically growing your personal brand on YouTube and growing an educational channel where you can actually help other people in the world and doing it in a reasonable amount of time, like a side hustle amount of time, 15 to 30 minutes a day in many cases to start growing your YouTube channel and making money. And I'll be answering questions before, during, and after. So, you'll get to meet me. I'll answer a bunch of your questions. You'll get to meet a bunch of case studies of people that have had success in our community. and I'll be giving away an AI that helps you pick your niche in the first place if you don't have one already or if you already have one. It'll help you make it 10 times better. So, this is an incredible AI. We've gotten hundreds of comments from people that say this is like the best thing they've ever used. So, do not miss out on this AI. With that being said, if you're watching this video in the future for whatever reason and you're wondering, you know, hey, I think I missed the live training. Still click on that link because we will automatically put you on a wait list to attend the next live training that we do. And with that being said, looking forward to seeing you. Click that link in the description, the pin comment below, and I'll see you on the other side. All right, now let's talk about module number nine, which is the first offer and the $10,000 invoice. So, let's start this off with a story. It's the 1920s, and it's Henry Ford's massive River Rouge plant. A giant generator breaks, the whole operation is limping, and Ford's own engineers are stumped for months. So, Ford calls in a legend, an electrical engineer named Charles Steinmets. Now, Steinman shows up, doesn't bring a crew, and he asks for a notebook and a cot. For two days, he just listens to the generator. He scribbles calculations. Then he climbs up, marks a spot on the side of the machine with a piece of chalk and he says, "Replace 16 windings from the field coil right here." They do, and the generator runs perfectly. Then the invoice arrives, $10,000, and Ford, one of the richest men alive, asks for itemized. And Steinment sends back maybe the greatest invoice in all of business history. making chalk mark on generator $1. Knowing where to make mark $9,999 and Ford paid it. Now, here's why that invoice is the answer to the number one question that people ask about this whole business. Why would anyone pay me when they could just claw it themselves? Some of you are even feeling guilty in advance. And I literally read a comment that said, "I'd feel bad charging someone $1,000 just to ask AI." Now, listen to me. Nobody paid Steinments for the chalk, right? They paid him for knowing where to put the X. Right? So, you're not selling the chalk, you're selling the X. Claude is your chalk, but your experience that you already have helping people overcome a problem that you've already overcome is where the X goes. So, the buyer doesn't want a tool. They have Google. They have AI, right? General information is abundantly clear out there. What they want is help transforming. That's what they want is a transformation, right? They want the result. And they want that result guaranteed by someone who's seen this exact problem a hundred times. someone who's accountable, someone that they trust. So, Jen, the nurse from module 6, said it perfectly. I can watch a 30-year-old repair an engine and learn how to do that, but I don't necessarily want them telling me how to invest my money. So, trust is the product. Claude just makes delivering it fast. And fast changes the math in a way that should make you smile. Say the old school provider in your niche takes a 100 hours to deliver something and charges $5,000 for that. That's 50 bucks an hour for them. With Claude running the heavy lifting, you deliver the same exact output in a couple of hours, sometimes one. And let's just say you charge $1,500. The buyer saves $3,500 and gets it faster. And your effective hourly rate is something that we don't say out loud in polite company. You might be making $500 an hour or even $1,000 an hour. But the whole point is everybody wins. And that's not a trick. That's just what happens when technology moves and you're standing on the right side of it. And the truth is, people don't care about whether you used AI or not to solve their problem. All they care about is that their problem is solved. That's it. All they care about is you got them the outcome that they wanted, the transformation. And high ticket buyers are even more so like this. Right? This is the reason why people will pay $10,000 for first class or business class when they could have gotten to the same exact place for $1,000 because it saved them a little bit of convenience and they were able to work on something while they were flying and they were able to get really good sleep so that the next day afterwards they were fresher. Or sometimes people will pay $30 to $50,000 for a private jet so they can get there faster and plus they can have even more convenience, right? So they get through the airport faster, the flight itself is faster. It's even more convenient on the flight. They'll pay 50 times more just for a little more convenience and to get there a little bit faster, right? So, high ticket buyers are the ones that you want to be selling to, right? You don't want to be selling to people who don't have money. You want to be selling to people who have money and they'll pay a bunch of money to save themselves time and effort. So, what should your first offer be? Two shapes and only two to start. Done for you. You take the task off their plate entirely. the newsletter, the bookkeeping cleanup, the hiring funnel, the meal plans, whatever your niche's painful chore is, or done with you coaching. You walk them to the result one call at a time. Now, both are the easiest things on earth to sell from content because the content already proved that you know your stuff. You are demonstrating your expertise with the content. You're already helping them solve their problems with the content and both need exactly zero dollars to build. Now, one rule on the offer itself, sell one painful result at one simple price, right? Don't have a bunch of different offers for a bunch of different people. This is a huge mistake that I see people make, and this is especially true when you first begin because a confused buyer will walk, but a clear buyer will pay. So, watch how small the audience can be when the offer is clear. Nathan Rose, just as an example, he coaches adult chess players trying to break through a 2,000 online rating, and he has a channel with about 7,000 followers. And by the way, we helped him grow that channel to 7,000. Right? Before working with us, his channel was tiny. And he was about to make the classic mistake, a cheap group program that would have chained him to five calls a week and people were going to be paying like $50 a month for that. Instead, he repositioned to one-on-one coaching. And he charged $1,000 a month. And he only works with people who have a bunch of money and they want one-on-one personalized attention. And because of that, he was able to make it to a full-time income in a very short period of time. and his content is simple software walkthroughs, right? One video is 10 hidden features on chess.com and it did 34,000 views and his first thousand a month buyer came within weeks. Now, if he would have tried to monetize the traditional way, which is trying to sell to people who don't have money and trying to sell them like a little $50 course or $50 a month membership, he probably would have had to have like a h 100,000 followers on YouTube or maybe even 200 or 300,000 subscribers before he made the same amount of money. Because of the fact that he gave the information away for free to the people who don't have money and then he sold the implementation to the people who do have money, he was able to make it to a full-time income with a tiny channel in a niche. that traditionally doesn't pay very well, which is chess, right? So, chess, which is a niche that doesn't pay well, a small audience, and already making a full-time income from YouTube. So, let's build yours right now. So, this is going to be a ready to paste Claude prompt. This is the offer builder, and you can literally just take a screenshot of this, copy and paste into Claude. It'll interview you for a bit, and it's going to help you come up with a really good offer. Now, I want to give a big shout out to Alex Hermosy. He came out with a book called Hundred Million-Dollar Offers. And this is an excellent book in my opinion. And if you really want to get nerdy on how to create a really good offer, I would recommend reading that book. With that being said, this is a good quick solution that will get you started in the right direction. And here's how to start. Draft the offer tonight. Run the offer builder. Write the one-s sentence pitch on a sticky note. That sentence goes into your video descriptions, your channel bio, and your pin comment starting this week, months before you feel ready. And the offer existing is what turns viewers into buyers. So your task is one offer, one result, one price on a sticky note. Now, in order to actually get people on the phone to sell this offer, there are two things you can do. One of them is very, very easy and that is you literally just use Calendarly and you sell your time hourly. Okay? So, you sell one-on-one coaching hourly with Calendarly and that is going to help you basically gather data and figure out what people actually want from you and basically they're going to come to you with the same problems over and over again. So, this is something that I did. I sold my time hourly for a while and basically there were two different types of people who came to me. One were people who wanted to get jobs. Typically, they were online jobs. They wanted to get a remote jobs and they wanted my help in helping them get a remote job. The second type of person was people who wanted help on YouTube. And this, of course, happened a lot more once I'd grown my YouTube channel. And what do you know? My two most successful businesses that I started had to do with those two things. Helping people get their dream job. And sometimes that involved like helping them either go to college or not go to college and if they wanted to go to college, which colleges they should go to, etc., etc. But yeah, helping people get their dream job, specifically a remote job typically, and also helping people start and grow on YouTube, right? So, you can charge for that. You could also, if you want to, let people book free calls with you. I would recommend 15-minute calls in that case. Whereas, if you're charging for the calls, uh, make them actually pay for an hour of your time and charge at least $100 an hour. Bare minimum, $100 an hour. That's the absolute bare minimum that you want to charge for your time. $100 an hour. I recommend more like 200 is better. But, if you want to do free calls, do 15 minutes. And basically, you're going to be doing market research here. You're going to be seeing what problems they have, and you can help them solve those problems. And then later on you can reach out to all those people who booked the free calls and then pitch them on your higher ticket service or your coaching program. Now the second option that you have is to use something called go highle. Now I will say I am affiliated with go high level. Okay they have paid me in the past to promote them. With that being said I think go highlevel is phenomenal and it actually has a scheduling software inside of it. Plus it has landing page builder and everything else you would need to start an entire business. So, you can type in go highle into Google and uh you know start from there. I likely will put a link in the description in the pin comment below as well if you'd like to use them down there as well. I will almost certainly get a small commission if you end up signing up with them, but at the time of recording this video, it's $97 a month and you do not have to click the link in the description. That is a choice that you make. You can easily just go to Google and type in GoHigh Lee if you don't want me to get affiliate commission. Okay, totally fine. I don't care. Doesn't really make much of a difference to me either way. But GoHigh Level is a great product and they take care of literally everything that you'd need for your entire business. If you don't believe me, just look up the million other people that have made videos on GoHigh Level and you can see for yourself. And Gohigh Level does have a scheduling feature inside where people can schedule a call with you or you can just get them on the call and sell your service or your coaching. All right, YouTube just got 10 times easier and nobody is talking about it. You used to need an entire film crew. And it used to be a full-time job for you to just do any work at all on YouTube, but now you can get work done in as little as 15 to 30 minutes a day, and you can actually grow a fulltime YouTube channel. That's exactly what I'm going to be talking about at the live training that we're doing this week. Exactly how to grow your YouTube channel. So, click the link in the description in the pin comment below to check that out, guys. I will be answering questions before, during, and after the live training. It's completely free. Plus, I'll be giving away an AI that is designed to help you pick your niche if you don't have one in the first place or if you already have a niche. It's going to help you make it 10 times better. So, really looking forward to talking with you guys. This is stuff that we never talked about before. So, click that link in the description and comment below and I look forward to seeing you there. Now, in module 10, we're going to talk about what happens when someone actually raises their hand and how to sell it without feeling like a salesman, including the part where Claude writes your entire sales script for you. Most of the people that I've helped hate selling. We're talking nurses, engineers, teachers, people working in IT or cyber security careers, people working in finance or business related careers. Right? If the word sales makes your skin crawl, this module was built for you. Because in this business, you don't hunt buyers. You build a lighthouse and the ships come to the light. Now, proof first. Carla runs a remote staffing business. She is not a creator. She is not an influencer. She is not famous. and her content is not super polished. It's simple and that's what I recommend that people do is keep the content simple. And when she had about 14 or 1500 followers and most of her videos were getting under 200 views, she made a $106,000 sale from a video that got about 100 to 200 views on YouTube. Now, she never cold called that buyer. She never ran an ad to the buyer. The content did the 7 hours of trust building while she slept. And by the time the buyer booked the call with her, they were ready to buy. Okay? And not only were they ready to buy, but they were ready to commit to a $106,000 contract. So by the time a buyer books a call with you, they've already watched you for hours. So they're not asking if you're good, they're asking if you'll take them. And it's not just her. Look at our client. He was an 18-year-old business owner and he was a foreign exchange student who got into an elite university in the United States. And so we helped him dial in his niche because he was kind of all over the place. We helped him make his offer and his offer in his niche was basically helping foreign exchange students get into an elite university in the United States as well. And after launching his offer, within a very short period of time, he had an $80,000 month. And he had so many people that wanted to work with him, even though he had a tiny YouTube channel, he wasn't getting that many views, that he literally had to stop posting on YouTube, and he had to put hundreds and hundreds of people on a wait list who had their credit cards out waiting to give him money for his offer. And that is what content does to sales. It turns the interrogation into a checkout. Right? So instead of them coming up and interrogating you about why they should buy your product, which is what most sales processes are like, they're coming up product in hand, ready to check it out, and all you have to do is be a cashier, right? And this is you, or if you're a business owner watching this, this would be your sales team if you have sales people. I know that some of you don't want to do sales at all. And I do have a decent amount of clients that decide to just not do sales and they decide to leave a lot of money on the table because again the best buyers are going to be people who buy high ticket products and services. And I've explained why that is in the previous module. And the best business model that I found that has worked for so many people literally just countless amounts of people out there is to make content give all the information away for free and sell the implementation to high ticket buyers. Whether that implementation is in the form of a coaching program, uh some sort of donefor you service or like an agency or something in between those two things, this is the best business model. With that being said, there are plenty of people that I have worked with that are willing to leave a lot of money on the table and just sell other people's products or services in the form of affiliate marketing or brand deals. And of course, they're making really good money from AdSense as well. And that's good enough for them. And if that's you, then you can skip this module. You don't have to do it. But I highly recommend that you go through this module anyways. And here's why. There is only so many eyeballs in the world. And YouTube already has over 2 billion monthly active users. And most of them are from first world countries. Okay? So there's only about 8 billion people in the world. YouTube already has 25% of them watching YouTube on a monthly basis. And the majority of the people that are watching YouTube are from first world countries, aka countries where people have disposable income. countries where people can actually afford to buy high ticket products and services. And let's go over the numbers really quickly here. Okay, so if you have what's known as a mass market entertainment channel, I'm just going to do mm int, you are going to be making somewhere between most likely one to $3 per 1,000 views. Okay, so this is revenue per 1k views. Okay, revenue per 1k views. All right, with a mass market entertainment channel, you're going to be making about$1 to3 dollars per 1,000 views. So, with 1 million views, you would be making about 1,000 to $3,000 per month. Okay, 1 million views is a lot of views, guys. Okay, and this is long form content. If you're doing shorts, oh my gosh, you're going to make way less. You're going to make like 10 cents per 1,000 views. you're going to need tens of millions of views. Now, this is where you get into the full-time income territory, okay? So, $1 to $3,000 per month is like full-time income territory, right? But that's a lot of views, guys. Getting a million views is not easy now. If you're making mass market educational content, you're typically going to make about $20 per 1,000 views, right? So, that's like 10 times more. And that means you can probably make about the same amount of money with about 100k views. Okay? So you'd make that 1K to 3K per month with about 100K views. All right? But this is assuming that you're making money from the typical ways that YouTubers make money. So you're relying on AdSense. Maybe you have a little bit of affiliate marketing going on and you're doing like sponsorships and brand deals, right? So you could make maybe about $20 per 1,000 views. So that means you'd still need about a h 100,000 views to get to this $1 to $3,000 per month range. Then you've got mass market education plus high ticket. Okay, so this is my main channel. This is where you're properly monetizing your channel with high ticket. This is where on my main channel we make about $400 per 1,000 views on average. Okay? And that is 20 times more than a mass market education channel. So that means that I would only have to get about 5,000 views per month to make it to this same number. Right? We'll just we'll just go like that so I don't have to type it again. Right? I'd only have to get about 5,000 views per month to make it to this number. All right? So it is mass market. So I'm targeting a bit more of a mass market audience. And part of that is just simply because I can. Right at this point, I'm financially free and I can make whatever content I want. And I do. If I'm interested in some type of thing, I will make a bunch of videos about it until I'm not interested in it anymore. And then I'll make less videos about it or just stop making videos about it altogether, right? And that may not be the smartest move financially, but it's the move that I want to make because that's, you know, I just make videos about whatever I want at this point, right? But I'm still making about $400 per 10,000 views. So, even though I'm doing mass market educational content, I am properly monetizing it with high ticket products and services. I'm giving all the information away for free and I'm selling the implementation. And I sell other stuff, too. I actually have two businesses built off of this channel. So, I do some affiliate marketing. I do some sponsorships and I do all that other stuff. Uh, and I still make a good amount of money from AdSense alone. And so, I really only need about 5,000 views to make it to that 1 to 3k per month range. But check this out. niche education content plus high ticket. We started a second channel. It's called Shane Helus the content growth engine. And in the very first month of that channel, we made about $42,000. And that means that we made approximately $1,700 per 1,000 views. Now, that was just in the very first month of the channel. Later on, once the channel had matured a little bit, we got it to about $4,000 per 1,000 views. $4,000, guys. So, that means I only need to have about 500 views per month to make it to this same number. 500 views per month, guys. Not 500,000, 500 per month. And that means per day, if you do the math, you know, divide this by 30, that's like 20 views a day. It's less than 20 views per day. Okay? So, less than 20 views per day to make it to this 1 to 3k per month range. All right? And that is why our client Allen made a video that got 20 views. He booked one sales call from it and he had a $2,400 sale because you only have to get about 20 views per day to make it to something that would be close to a full-time income, right? And that is why I recommend making niche educational content, content where you're solving a very specific problem for a very specific type of person and then selling a high ticket solution for them. Okay? And that's how you can make it to $4,000 per 1,000 views. Now, by the way, guys, $4,000 sounds like a lot per 1,000 views, but we have clients that are in the 10K to 30K range per 1,000 views. We have one client, this particular client wants to remain anonymous. We respect that. Who gets about 500 to 1,000 views per video. Okay? 1,000 views per video. And they make about 10 million a year. In fact, they make over 10 million per year. We have another client who gets about a 100 to 200 views per video. This client also wants to remain anonymous and they have a $2 million business. Okay? 2 million. They made $2 million last year. Now, these clients want to remain anonymous because they don't want a bunch of competitors. They don't want people to know that they're making so much money. And I respect that, right? I never talk about our clients that make a ton of money unless they give me permission. And that's actually kind of a side benefit of having a niche educational channel and selling high ticket is a lot of people have no idea that you're making money, which is epic. But the point is, both of these clients have niche educational channels and both of them are selling a high ticket product or service. And there are only so many eyeballs in the world, guys. And it is getting more and more competitive to get a piece of the pie, get some of those eyeballs. And so you might as well just pick the right eyeballs with your niche content, niche educational content, solve the right problem for them, right, with your niche hypothesis statement, and then sell them a high ticket service or high ticket coaching program that solves that problem for them. And that is why I recommend doing this. But the one thing that you have to do if you're selling high ticket is you have to do sales. Okay? you're going to have to take sales calls. So, you can make it 10 times harder on yourself to make money and not do sales calls. And that's a choice. We do have people that do that and we still have people that make pretty good money doing that. Or you can make it 10 times easier on yourself and just take sales calls and think about like how many sales calls you have to take to make like let's just say $5,000, right? Let's do the math on that. Let's let's say your goal is to make $5,000, right? you have a product where you price it at $5,000. Okay, that means at a 20% close rate, which is very conservative, that means you're going to have to take five sales calls. Okay, at a 20% close rate, five sales calls. Let's reverse engineer the math on this. Okay, so you got to take five sales calls, right? 20% close rate, which by the way, a lot of the time the close rate is a heck of a lot higher than that, but let's just say you got a 20% close rate. In order to get those five sales calls, you're going to need about 100 people to visit your landing page to book a call, right? 100 people visit your landing page to book a call in order to get those five sales calls. In order to get a 100 people to visit your landing page, you might need to get about 2,000 views. Okay, 2,000 views. So, if you're posting a video once a week, that means you only need to get 500 views per video. And that's assuming you're just getting started because chances are you're going to be getting a lot more views than that from your past catalog once you get started. So, you're just going to need to get 500 views per video to get 2,000 views. And of those 2,000 views, 5% of people are clicking your link. That's a 100 landing page views. 100 landing page views, you're going to book five calls. And out of those five calls, one person is going to close. And that's how you make $5,000. So you can literally make a full-time income, $5,000 by posting one video per week, getting 500 views per video on average. 5% of those people click your link. That's 100 people clicking onto your landing page. 5% of those people, 5% of those people book a sales call. That's five sales calls. And then 20% of those people actually end up buying your product. That's one person. Okay? So this is very doable. And this is the reason why I recommend this business model, guys, because you don't need to get that many views to make a bunch of money. Like, you are going to make at least 10 times more money if you sell a high ticket product or service. And the craziest thing is you can actually stack all of them. So, you can still be doing affiliate marketing. You can still be doing sponsorships and brand deals, and you can sell a high ticket product and service on top of those other things. And then you make even more money on top of the money that you're already making, right? But this is the business model that I've seen time and time and time again work for so many different people and this is the math behind why it works. So this is why I recommend doing it. But now let's get into the call itself. Now I'm not going to teach you sales methodology because you'd forget it by Thursday. Instead what I'm going to do is I'm going to have Claude write your personal sales script customized to your niche, your offer, and your buyers. And you're just going to follow it word for word. Now I will give a shout out and I will give credit where credit is due. Jeremy Miner is really good at sales. And one of Jeremy Miner's offshoots, the guy who started his company and then kind of started his own company is this guy named Matthew Ryder, also known as Sales Sniper. So, I like Jeremy Miner stuff and I like sales sniper stuff when it comes to actually doing sales calls. They are far better at sales than I am, but the truth is you don't have to be that good at sales when you're getting your leads from YouTube because, like I said, you're going to have people coming in hot, ready to buy, and you basically just have to be a cashier. So, all you have to do is not mess up people who already want to buy from you. So, we're going to create a very simple sales script for you that will allow you to do just that. So, here is the sales script generator and I want you to paste this into Claude. Now, like I put in here, uh this is from the Jeremy Miner school. Okay? I personally really like his sales stuff. I think it's great. I also like Sales Sniper who came from the Jeremy Miner school as well. That's Matthew Ryder. So, if you really want to get into sales, I would go check their stuff out. But again, this is a quick and easy way to get started. And this is a ready to paste Claude prompt. You can literally screenshot this, put it into Claude, answer the questions, and it will write out a sales script word for word for you. Then you are going to print this out on your call or just have it on your screen on the call when you're doing a sales call and pretty much just read it word for word. Okay? Do not deviate from this very much. That's a big mistake that I see beginners make when it comes to sales is they deviate from what already works. You almost want to read it out word for word. Now, you can literally have it on your screen, right? You don't necessarily have to show your screen. You can have it on your screen while you're on a Zoom call with them, for instance, and you can just read it out almost word for word or you can print it. You can put it next to your laptop and you can follow it. But your job on the call is to ask good questions and then listen. The buyer should be talking 80% of the time and by the end, most of them are going to close themselves. Now, at the very end, you are going to reveal the price. And once you reveal the price, which by the way, you should be charging at least $2,000 a month or $3,000 if it's like a one-time coaching program. Okay, that would be the absolute bare minimum that you charge. But once you reveal the price, I want you to say it confidently and I want you to pause after the price reveal. Okay? Do not say anything. There might be a long pause. Whoever talks first loses. Let your prospect talk first. Even if they say, "Oh, oh my gosh, that sounds so expensive." Let your prospect talk first. Okay? Do not talk first after you reveal the price. So that is my two cents for sales. I started off with exactly that as well. And that will get you started in the right direction. Now, inside of our community, we have much more extensive training on this. With that being said, for a video like this, this is a great place to get you started. And this can get you to a 20% close rate, especially if you're getting traffic from YouTube. Now, if you want to get to a 30 or a 40% close rate, you need to be better than this. But this will get you to 20%. And that means you only have to take five calls on average to make your first sale. One more thing, and this is the most important sales advice in this whole course. The sale is just the starting line. Most people obsess over getting the sale, and then they get lazy about actually delivering the result. I want you to flip that. Treat your buyers, especially the first buyers that come into your program, like royalty. Overdeliver until it's almost embarrassing because your first three to five buyers become your first three to five testimonials. and your first three to five testimonials will sell the next 30 for you. So, your goal with those first three to five people that you get in is to get all of them results. Get yourself like at least three testimonials and then with those testimonials, all of the extra sales that come in are going to be significantly easier. Now, before you have testimonials, you're probably going to have people ask you, "Hey, do you have any case studies? Do you have any testimonials?" What you want to do right away is you want to make it seem extremely exclusive, which it is. Tell them that you're launching a pilot program and you're giving them a massive discount over what the eventual price is going to be, which is probably true. You're almost certainly going to raise your prices because it's much smarter to raise your prices later on. But you're launching a pilot program. You're going to get them results and the only thing that you ask in exchange for that massive discount is that they give you a testimonial at the end. So, this is going to set the tone for everything. So, that way you're not begging for a testimonial at the end. It's expected if you get them results. So, this is exactly what I did with my first clients as well. I overd delivered. I made sure that they got results. I was actually bugging them about it all the time like, "Hey, have you uploaded videos today? Hey, hey, hey, hey." I was bugging them about it constantly and that is how I got them results. And I just carried them across the finish line as much as possible. And then I got those first few testimonials and the rest is history, right? People buy a lot more easily when they have testimonials and then you get more testimonials and it's just a virtuous cycle. So here's how to start. Open the door. Set up a free booking linkly or similar free plan. put it plus your one-s sentence offer from module 9 in every video description and your pin comment. Then always add one line towards the end of your videos. If you want help with this personally, there's a link below. Click that link in the description in the pin comment below. That's it. No pitch, no countdown timer. The lighthouse is lit. And of course, make sure to actually put the link in the description and the pin comment. The link you can put automatically in the description. The pin comment, you have to actually log in after your video goes live and then manually put that link in there. But it does help a little bit, but you don't have to do that, but it definitely does help. So, your task is booking link live one-s sentence offer under every video. And in module 11, the whole course collapses onto one calendar, the 90-day map. And I want to introduce you to the community member whose goal was so small that it might make you laugh and whose story you might remember longer than anything else in this course. YouTube and building your personal brand just got 10 times easier and nobody's talking about it. And the reason it got 10 times easier is because of AI and specifically cloud AI. That's what we're going to be talking about in this week's live training that we're doing. Click the link down in the description in the pin comment below. I will be there. I'll be answering questions before, during, and after. We'll also be giving you an AI that's been designed to help you pick your niche if you don't have one in the first place, or if you already have one, it's going to help you make it 10 times better. So, we worked very hard on this AI. People absolutely love it. We've literally gotten hundreds of comments from people that love it. So, you do not want to miss out on it. And if you're watching this in the future for whatever reason or it's already past the time of the live training, still click on that link because we will be having more live trainings in the future and you will be the first person to know cuz it'll put you on a wait list for that. But with that being said, it's completely free. No reason not to attend. Click that link in the description, the pin comment below, and I'll see you on the other side. All right, so let's talk about the 90-day map, guys. So now, let me tell you about a member of my community. He's a retired guy and his name is Guy. And he had enough saved to retire technically, but it was going to be a meager retirement. The kind where you check the thermostat twice and see your grandkids on holidays only. And his dream wasn't to have a Lamborghini. His whole goal was just an extra $1 to $2,000 a month when he first started with us. That's it. Because it would make a massive difference in his quality of life during retirement. Because at his stage of life, two grand a month is the difference between existing and actually living, right? the vacations, the flights to family, the being able to go out and have dinners when you want to. The being able to say yes to your friends instead of no to your friend's life. So he took what he knew, what he understood, which is tenitus because he had constant ringing in the ears, also known as tenitus. This is something that millions of people suffer with, and he started helping people with it using this exact system. And he hit his number almost immediately with a tiny audience, right? He got to 1 to 2k per month within a very short time after starting with us. And he only had 446 subscribers. Now, today he's making a lot more than that, but I tell you his story at the start of this module for a reason. Your 90-day target doesn't have to be to replace your income or to make 10K per month or to make even 30K per month. It could just be 1 to $2,000 a month. And honestly, if you're not working directly with myself or my team, you probably should set a lower target, right? Because it is going to take you longer to get results if you're trying to do this on your own. So, 1 to 2,000 a month, one to three buyers. That's the beach head. Okay? Hit the beach head. And floors 2, three, and four are just repetition. So, here's the entire course on one calendar. Days 1 to 7, pick the niche. Days 8 to 21, post your first four videos. Get them shipped. Get the machine operating and batched. Days 22 to 60, videos 5 to 14 with a 10-minute Friday review every week to make sure you're getting your content better and better. And days 45 to 90 or right away, you can start selling stuff, right? Start putting affiliate marketing links in your description. Start offering booking links to book a call with you in your description. either they pay you directly for your coaching and they pay at least $100 an hour or the call is free and you sell them something on the call and then by day 90 you've got your first buyers and that is the beach head. And this is a very realistic timeline especially if you're doing it on your own. If you are one of those people who's the 1% or the 0.1% that actually wants to work with us one-on-one. You want us to literally mentor you one-on-one or you want us to do the work for you, then go ahead and book a call with us down in the description in the pin comment below. It'll be the second link down there. Right. And I know this is going to be a very very small percentage of people watching this and that is completely fine. You do not have to do that. But if you want to get results faster or have a higher chance of getting results and a higher chance of doing it significantly faster, you want to book that call. But if not, it's totally fine. Get our free resources, watch our content, definitely attend our live trainings. Whether you book a call with us or not, definitely attend the live trainings cuz that's going to help you out tremendously. And like I said, we want to give 10 to 100 times more value than what we receive and expect nothing in return. With that being said, you're probably wondering, how long did it really take for our community members to get results? Well, Carla took six months of sub 200 view videos before she got the six-figure contract. Now, to be fair, when she was selling that product or service, she was posting a lot of these videos before she joined us. Okay? But once she joined us, she did get results a lot faster. Nathan signed his first $1,000 a month buyer within a few weeks of starting. Cheryl posted for years with nothing, then caught fire in two months once the system was right. Tracy's turnaround started in month one and my brother, his very first video took off and he went from zero to a full-time income in less than one month. Isaiah implemented all of our trainings. He didn't have enough money to join our program and he was able to make it to a full-time income within around a month after starting to implement our training. And then once he joined our program, it got even better and he was able to make it to nearly $30,000 in a single month. So, same playbook but different clocks. The playbook doesn't promise you a date. It promises you a direction and the runway math from module 7. If you commented day one at the start of this course, this calendar is what your next 90 days looks like. Day 90, you come back to that comment and you reply to it and you tell everybody what results you got. Now, I've done this in other videos throughout the years. I've never made a full course like this, but I've made other videos kind of similar to this. And I love seeing people replying to their own comments and seeing what their updates are, right? That makes me feel so happy, right? Even though most of those people never paid me a dime, it still makes me feel incredibly happy because this is the video that I wish I had when I was younger. Real talk for a second because somebody needs to say this to you without a curse word, but without a hug either, right? Someone needs to just be real with you. If you've watched this far and you do nothing, nothing changes. Not because you failed, but because you never boarded, right? You never got started and you never persisted. The people in these stories are not smarter than you. They're not. They just started the clock and they refused to stop it for 90 days. and you will be shocked what you can accomplish with 90 days of consistent action. So, here's how to start. Board the plane. Open your calendar right now. Block day 1 to 7 this week, the inventory plus the niche. Block your module 6 batch afternoon for next week. Block 10 minutes every Friday for the review. Three calendar blocks. And that's going to be the whole commitment. If it's not in the calendar, it's a wish. Make sure you put it in your calendar. Whatever you use, Microsoft Outlook, Google calendar, put it in there. And your task is three calendar blocks right now. Now, there's one module left in the main course, and it's for the voice in the back of your head that's been talking this whole time. All right, time out. Time out, guys. This is the studio, and we are getting ready for the free live training that we're having this week on how to grow your YouTube channel and your personal brand using Cloud AI. So, we're very, very excited to do this live training, right? This is the studio. This is what it all looks like. This is the TV that I have behind the camera as well. And we're very, very excited to do this live training here. We're going to be teaching you, even if you're a complete beginner, exactly how to start on YouTube, specifically growing your personal brand on YouTube and growing an educational channel where you can actually help other people in the world and doing it in a reasonable amount of time, like a side hustle amount of time, 15 to 30 minutes a day in many cases to start growing your YouTube channel and making money. And I'll be answering questions before, during, and after. So, you'll get to meet me. I'll answer a bunch of your questions. You'll get to meet a bunch of case studies of people that have had success in our community. and I'll be giving away an AI that helps you pick your niche in the first place if you don't have one already or if you already have one. It'll help you make it 10 times better. So, this is an incredible AI. We've gotten hundreds of comments from people that say this is like the best thing they've ever used. So, do not miss out on this AI. With that being said, if you're watching this video in the future for whatever reason and you're wondering, you know, hey, I think I missed the live training, still click on that link because we will automatically put you on a wait list to attend the next live training that we do. And with that being said, looking forward to see you. Click that link in the description, the pin comment below, and I'll see you on the other side. Welcome to module 12, the gauntlet. We're going to talk about every single excuse that you might have, and we're going to absolutely execute them. So, five things the back of your head is probably saying to you right now, and five real people who've already executed each excuse. Number one is, I'm too old for this. All right, Craig is a realtor in Montana, and he is close to 70 years old. Okay, he's nearly 70, right? He's in his late 60s. And I actually said he was 70 years old in a previous video and he called me out on it, right? He actually talked to me because we we work together 101 in our coaching and he actually talked to me and he was like, "Hey, I'm not 70." So, sorry about that, Craig. but he is in his late60s and he has one of the biggest Montana realy companies in existence and he had been posting on YouTube for years and in all that time even though he did ads and everything he did shorts he tried everything and all that time he' gotten 40,000 total views not long form views total views cuz some of the views like I said were ads some of them were shorts etc etc and he wasn't really getting results from YouTube then one of his very first videos with us did over a 100,000 views right because he was doing things the right way he was using our system and And the camera does not check your birth certificate. And in most niches, age reads as credibility. So 60 years of life is 60 years of an unfair head start. So if you're older, it's actually easier for you to grow on YouTube. And it's easier for you to start a oneperson business. Literally, I'm not even kidding with you. It is significantly easier. There is a supply and demand imbalance on YouTube. 50 and above own 70 to 80% of the wealth in the United States. Advertisers want to advertise to 50 and above, but there's not that many people on YouTube that are 50 and above making content. And generally speaking, you attract more of people that are like you. So, if you're 50 and above, you're going to attract a larger audience of people who are also 50 and above. Plus, there's lots of people that are young that are making content and there's not that many people that are on the older side making content. So, again, supply and demand is in your favor. So, there's a lot of older people that would prefer to watch other older people. There's just not enough older people making content. And there's also a lot of younger people who would prefer to get their advice from older people as well. But again, there's not a lot of older people making content. So, it is significantly easier for you to blow up on YouTube if you're older. But also, you can just look at so many of our clients. R.J., for instance, R.J. the unretired. He started on YouTube and within a few months, he made it to nearly $30,000 in a single month. And his target audience was older people. And he is older himself. My brother Zach's another example. Craig's another example. Cheryl is another example. Nurse Jen's another example. And I could just go on and on and on. Number two, Shane, I have a full-time job. I don't have time. Let me introduce you to Bill Hannah, the financial controller. Now, Bill, when I worked with him, was literally a full-time financial controller. I'm not sure if he quit his job yet or not, but he is a very, very busy guy. If you work in finance, you're working like 60 to 80 hours a week. Very busy guy. And he started teaching accountants who were already making money how they could get into much higher paying jobs. For instance, become financial controllers with his YouTube channel and his offerings. and he made it to $70,000 in a single month in the time that I worked with him from a relatively small channel. He was very busy, but he still did it. And honestly, most of the people that we work with are busy professionals. We've had lots of doctors, for instance, that have come into the program and gotten incredible results. There's Dr. Chris, there's Dr. Clifford, then there's Dr. Danny, who started with us recently and got over 900,000 view video that's probably going to hit a million here pretty soon. And I could just go on and on. Obviously, I'm using doctors as an example because doctors are very busy, but there's a lot of other types of busy people out there as well that have gotten results with our program. Business owners, highle executives, managers, people in very busy, you know, business related careers, medical related careers, etc., etc. These are all very, very busy people. Richard Walls was another person who worked with us. He was incredibly busy. He is a product manager at a Fortune50 company. He probably works about 80 hours a week, plus he had a newborn baby, plus he had investment properties like real estate investment properties, etc., etc. And in the time we worked with him, we helped him get to $12,000 in a single month. Now, he was too busy to do the high ticket products and services. He just did affiliate marketing plus AdSense, but the point remains, we still helped him make a bunch of extra money with his YouTube channel. Number three is, I can't be on camera or I'm too shy to do this. We do recommend that you're on camera. It's just way easier to get views. It's just way easier to get results. It's way easier to have people trust you enough that they actually buy from you. With that being said, you can look at our client Whiz of Ecom. When he first started on his channel, he was making faceless content. So, he basically had a cartoon character that represented him. Now, he was still using his real voice, which we do recommend that you do. YouTube likes to demonetize or even delete channels if they're using fake AI voices, but the point is he was making content where he wasn't showing his face. He was anonymous. And it was actually interesting because if you do it in the right way, the way that we recommend doing it, people become very curious about who you are and they'll keep watching your channel because basically someday they think they're going to know who you are, right? And he actually started a sevenf figureure business just making faceless content. And he said that almost all of his clients either directly or indirectly came from YouTube. Then eventually he did a face reveal about 2 years ago. He actually revealed his face and ever since then he's continued to do really well. But the point is he started off faceless. I actually started off faceless as well. My first couple channels that I made were faceless channels. And even though I highly recommend that you show your face because there's just so many advantages to showing your face and having a personal brand, you can still start off faceless and that's totally fine. And by the way, even if you show your face, people are not going to discover you. So, if you're worried about your roommates knowing who you are or your friends or your family or anything like that, I didn't have anyone recognize me or anyone discover my stuff or anyone message me on Facebook like my old high school friends or college friends or anything like that until I had well over a 100,000 subscribers. So, chances are just about nobody is ever going to recognize you even if you're showing your face. Okay? And you don't have to tell anybody about your YouTube channel. I didn't tell anybody until I had well over 100,000 subscribers. Number four is I already tried this and it didn't work. Right? There's going to be some people watching this that have already tried this and it didn't work. Maybe you already bought a course, you already bought a coaching program, you already tried doing this from free courses, etc., etc., and didn't work. And it's like, yeah, there's a ton of other people that have had the exact same situation. So, Guy, for instance, is an example of someone who tried it and it didn't work for him. He was getting absolutely zero traction whatsoever. Cheryl posted on YouTube for years, got absolutely no traction whatsoever, and then one of her first videos with us blew up and absolutely blew up her channel. Josiah Novak was posting on YouTube for a very long time. Never had any videos really blow up and do anything special. Then he started working with us and he got his record video in no time. It now has over 400,000 views. And that has resulted in a massive amount of clients because he's in a very niche part of fitness where he only sells to high ticket clients. And I could just go on and on. And number five is the big one, and that is AI is going to make all of this pointless. I'm too late. No, it's not. All right. It's absolutely not. Emily and Don launched a channel that pulled in 120,000 views and 11,000 new followers in their first seven days recently in a world already full of AI content. Right? They're in a particular niche that has a lot of AI content. There's a lot of AI slop on the internet and they still are crushing it. So, first of all, YouTube is banning AI slop left and right. So, they're literally demonetizing channels, even deleting entire channels. They're posting AI slop. And even if it doesn't get deleted, the chances of it working are very low. And even if it does work, which is very low because most people don't even want to watch AI slop. Think about it. Do you want to watch AI slop? Of course you don't. And everyone else is the same way. But even if it does work and YouTube doesn't delete it, everyone else is going to be able to copy you really easily, right? Cuz if you can make an AI slop channel, then other people can just copy your AI slop channel and there's nothing stopping them from doing that, right? And in all of those cases, it's going to be very difficult to actually monetize. So you're going to have to get millions of views to make a full-time income. And not just millions of views per year, but millions of views a month to make a full-time income. Okay. So, you absolutely do not need to fear AI. AI is not going to solve all the problems out there. There's lots of problems that are human problems that only other human beings can help people to solve. And every other industrial revolution in history, every other massive leap forward in history, yes, it did delete some jobs, but way more other jobs popped up. And that's exactly what's happening with AI right now. There's jobs that exist now that didn't even exist 3 years ago when AI first came out. And there's tons of them. So, you might be thinking, "But what's the catch, Shane?" Well, you've now seen the whole system, so you already know the answer. The catch is module 7. The catch is that it takes months of unglamorous Fridays on average while the bamboo grows underground. And 95% of people simply won't do that, which is exactly why it keeps working for the 5% who will. And you just watched a late60s realtor, a full-time financial controller, a camera shy recovering guy, and a 446 subscriber channel, and two brand new creators, as well as countless other examples, walk through it. Right? They did it. They committed to doing this consistently and now it's your move. So, let's run this whole thing back in one breath. Every recommended business is secretly a second job except the one where buyers come to you. Every business dies at traffic, right? And all the other business models work if you have a YouTube channel and you have traffic. And every business dies at traffic. Content is the only door that compounds. And the empty lane is long form and the moat is you because nobody can clone a person. Your niche is already paid for in hours. The package decides who finds it and the machine runs on four hours a week. So the runway is about 14 videos and money stacks in floors. So your first offer sells the X, not the chalk. Buyers come to the lighthouse and the map is 90 days long. So don't chase buyers, build the thing that makes buyers chase you. And that's going to make everything else significantly easier in your business because you get to be picky about who you work with, which is exactly the situation that we're in. And listen, I'm not special. I'm a guy who went six figures into debt for a career that he didn't want and figured this out. the long stupid way so that you don't have to. The nurse wasn't special either. The chess coach wasn't special. The retired guy with tennis channel wasn't special. They all just started the clock. They started taking action and then they consistently uploaded videos. All right, so heads up. The next 60 seconds are the only pitch in this entire course and it's clearly labeled and then we're done. Now, you already know my business model because I told you in minute three, all the information is free. I just sell the implementation. And for most of you, genuinely more than 99% the move is simple. Take everything in this video, come to this week's free workshop, grab the niche validator pro from the free workshop. Definitely do that, but also get the resources in the description, the pin comment below if you haven't done it already, and then go build the thing, right? And you could pay with time instead of money. And I will be cheering for you in the comment section, but there's going to be a small group of you. In practice, it's been about 0.1% of the people who watch where it makes more sense for you to just have us do it for you or work with you one-on-one so you can do it yourself. Maybe for instance, you're a busy professional like a nurse, a doctor, a lawyer, an IT person, someone who works in software development, someone who works in finance, or someone who's high up in business, and you have more money than you have spare hours. Or maybe you already have a business, okay, and you don't have time to figure this out on your own. You want somebody to help you get the views, get the subscribers, get the leads, and get the sales for you. Or maybe you already have a YouTube channel and you're getting views, but you're struggling with the monetization side. Or maybe you have a YouTube channel and you're crushing it just like Sean who I talked about earlier who's already making 30,000 a month but he wanted to scale even more. We helped him get to 500,000 a month. So you're a YouTuber who's crushing but you want to crush it even more. Or maybe you have a big following on other social media platforms and you want to bring that following over to YouTube because you know that YouTube is where the real money's at. So an example of that would be Farah who I just interviewed last week. She already had a big following on Tik Tok but it was really hard to monetize it. So she brought that following over to YouTube and now she's making a full-time income. Right? If that is you, then go ahead and book a call with us by clicking the second link in the description in the pin comment below. On that call, we'll figure out where you are right now, where you want to be. We'll make a plan to get there, and we'll see if we're a good fit to work together or not. And historically, we've only accepted about 18% of people who book a call. So, only book if you're very serious about growing and making money on YouTube and starting your oneperson business using YouTube as the mother platform, and then syndicating the content to other platforms. If not, just attend our live training. You can ask me questions directly before, during, and after the live training. It's also going to be super valuable and we'll help you dial your niche in. Pick your niche if you don't have one in the first place or if you already have one, make it 10 times better. Plus, we'll help you get started step by step, okay? And the link to the live training is the first link in the description in the pin comment below. And if you're watching this in the future, still click that link because it'll automatically put you on the wait list for whenever our next live training is. And hey, whether we work together or not, thank you for spending this time with me, right? If this course helped you, the two best ways to say thanks are gently tapping that like button and then sending it to one person who's been talking about starting something for years. And when you hit day 90, come back to your day one comment and tell me what happened. I read them all of them. Now, the next video you should watch is on your screen right now, and that is how I helped my brother go from zero to a full-time income in less than one month. And you can click right here to check that out.