Video summary
Rushion McDonald, a two-time Emmy Award-winning executive producer and brand architect behind the Steve Harvey Media Empire, joins Impact Theory to discuss the art of reinvention at any age. Born in Houston's Fifth Ward District as the middle child of nine kids with limited parental education, Rushion leveraged his drive for more to earn a mathematics degree before leaving a secure IBM position after five years to pursue stand-up comedy. His journey highlights that fear often keeps people stagnant in jobs or relationships because they are afraid of change and judgment from others. McDonald argues that feeling uncomfortable when making life-altering decisions is actually the best sensation one can experience, as it signifies entering uncharted waters where you must challenge yourself toward perfection rather than settling for average success. The path to reinvention requires a willingness to make significant adjustments and sacrifices without relying on safety nets or B-plans. Rushion shares his pivotal decision to leave IBM despite family pride in the job's security, noting that he initially "cheated himself" by keeping an exit door open while pursuing comedy. Once committed, he faced rejection early in New York because he tried to mimic other comedians like Eddie Murphy instead of finding his own voice. He emphasizes that discovering one's authentic self involves taking risks and setting short-term goals rather than looking four years down the line; this approach prevents confusion and allows individuals to pile up small trophies along the way, effectively climbing the steps to success without being overwhelmed by insurmountable long-term targets. A defining moment in Rushion's life occurred in 1990 when his right lung collapsed while he was watching a basketball game, an event that shattered his youthful sense of immortality and clarified his direction. After surviving emergency surgery at Cedars-Sinai with stitches on his back, he returned to the stage just days later for a comedy competition, holding his arm together so he could speak without ripping open his incision. This experience taught him the value of life and the necessity of doing whatever it takes to achieve dreams, even if it risks one's health or reputation. He advises entrepreneurs to treat their careers with the same discipline as a standard 40-hour work week, learning necessary skills like accounting and editing within that timeframe before expanding into full-time entrepreneurship, ensuring they are committed enough to succeed without needing external validation for every step. McDonald also addresses the misconception that it is too late to start over in one's fifties or sixties, urging listeners not to let societal definitions of retirement limit their potential. He stresses the importance of surrounding oneself with a team that provides honest feedback and reminds individuals of their capabilities, noting that isolation often leads to frustration and failure. His philosophy extends to his roots; while he acknowledges the hardships faced in inner-city environments where information is scarce, he believes exposure to broader perspectives through media like television can inspire people to leave restrictive cycles behind. He maintains that one must plan an exit strategy from current situations if they are unhappy but should continue generating financial income as long as possible until it becomes solely about personal fulfillment and purpose rather than external obligations or family expectations. Ultimately, Rushion McDonald's legacy is defined by his ability to awaken others through mentorship and the belief that success comes from being true to one's own voice while helping others do the same. He highlights how he helped transform daytime television and game shows like *Family Feud* into mainstream successes for African-American experiences previously deemed unacceptable in those genres. His current projects include launching new websites focused on baking, money-making conversations, and motivational content, reflecting his role as a Renaissance man who balances multiple passions. By sharing information freely and mentoring figures like LaLa Anthony and Nick Cannon, he aims to make the maximum number of people successful without expecting anything in return, proving that reinvention is not just possible but essential for sustaining a meaningful life regardless of age or background.
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If you're about to make a change in your
life, and you feel uncomfortable, that's
the best feeling you can have. Because
for the first time in your life, you're
making a decision that's going to be
best for you.
And not what somebody told you to do.
And that's when all bets are off, man.
Because you're about to enter some some
uncharted waters that's going to force
you to challenge yourself to be perfect.
And shoot for perfection is all good.
You don't shoot for average. You shoot
for perfection and you hit good or
great, you're winning. Don't ever shoot
for average. I just try to get people to
understand, don't be average.
Everybody, welcome to Impact Theory. Our
goal with this show and company is to
introduce you to the people and ideas
that will help you actually execute on
your dreams. Today's guest is a two-time
Emmy Award-winning executive producer
and the brand architect behind the Steve
Harvey Media Empire. A long way from
where he started as the middle child of
nine kids growing up in the infamous
Fifth Ward District in Houston, Texas.
His father only had a third-grade
education and his mother stopped after
high school, but his drive for more
pushed him forward got a degree in
mathematics and ended up as an executive
at IBM. Certain he was meant for
something different, however, after 5
years he left his cushy job for the
no-holds-barred world of stand-up
comedy. He set big goals and really went
after it and as a comic he won the
titles of Showtime's Funniest Person in
Texas for three consecutive years and
made it all the way to the finals of
Funniest Person in America where he lost
only to the future legend Ellen
DeGeneres. Realizing
powerful behind the scenes as a creator
and producer, he leapt at the chance to
manage the then up-and-coming Steve
Harvey, helping him go from opening act
to the globally recognized brand that he
is today. Their 10 years partners
resulted in an unparalleled run of
monster hits, including the number
number syndicated Steve Harvey Morning
Show, number one syndicated Steve Harvey
talk show, and the number one syndicated
Family Feud game show, as well as three
consecutive number one New York Times
best-selling books, and a pair of number
one blockbuster movies.
Since then, he's launched 3815, a new
marketing company that has landed
several of the world's most prestigious
clients, including the Air National
Guard. So, please help me in welcoming
the award-winning baker and three-time
NAACP Image Award winner, Rashad
McDonald.
OH, WOW.
OH, MY GOD. THANK YOU. THANK YOU. Thank
you. Thank you. I love that you ended on
the baking part. You have to.
Yeah, absolutely. Absolutely.
have to say, was quite the curveball. Um
one thing that you've taken advantage of
in your career that's really been
spectacular is um the opportunity to
reinvent yourself, which I find so
interesting. And you said, "In
reinvention, you realize why people are
so afraid to act. There's so many
unknowns." Walk us through a You've done
it so many times in your career. Like,
what is the process of reinvention look
like? I would tell you this, uh fear.
I I I I
feel that most people are staying at
jobs or working things or even marriages
or relationships cuz they fear change.
Can I do better? Can I get a better
opportunity? Will somebody hire me? Will
somebody date me? Will somebody marry
me? Will somebody want my kids that I
have? That's a fear, and people don't
want to make change. So, I don't just
take it from just an entrepreneur
standpoint. I take that conversation to
the social behavior of people when they
don't want to make adjustments because
they've already told themselves they
can't do it. And when you make
adjustments, when you when you stop
yourself first, really sad. Because let
somebody else tell you what you cannot
do. But, in the process of that, prepare
for success. In other words, are you
willing to put time in your next move?
And a lot of people A lot of people say
things like, "I'm not a morning person."
I don't really know what that means. I
really don't.
I have 24 hours in the day. I try to
take advantage of every hour. And I have
certain rules that I initially tell
people on a regular basis. If you want
to start living a successful life, start
locking into a consistent time that you
should get up every day.
Don't let it deviate. Don't If you say
get up at 8:00, don't don't don't hit
that snooze and get up at 8:30. I get up
at 4:30. That's just my time. I'm not a
happy guy getting up.
But that's a goal I set. And I'm going
to just tell you this honestly, if
you're about to make a change in your
life and you feel uncomfortable, that's
the best feeling you can have. Because
for the first time in your life, you're
making a decision that's going to be
best for you.
And not what somebody told you to do.
And that's when all bets are off, man.
Because you're about to enter some some
uncharted waters that's going to force
you to challenge yourself to be perfect
in so many ways.
And shooting for perfection is all good.
You don't shoot for average. Cuz you're
not going to hit You're not going to hit
all the time. If you shoot for
perfection and you hit good or great,
you're winning. Don't ever shoot for
average. I just I just try to get people
to understand don't be average.
Walk us through the time when you were
at IBM. It was so secure. I'm sure your
family must have been over the moon that
you got your degree. You're now in a
huge company. There's a certain amount
of safety. And you not only leave, you
leave to be a stand-up comic, which is
like the world's least thing ever. I
always tell people that you have to make
adjustments to achieve your goals. And
if you're not really happy about where
you at, well, guess what? This change is
needed. Especially millennials.
Some of the things that you're going to
do in life is not tied to a check.
Don't guide your life by how much you're
going to be paid, but how much you get
out of it. The opportunity. That's
really key. Not how much you're getting
paid, but how much you're going to get
out of the opportunity. And a classic
example is what I did at IBM.
I sat there. He said, "Look, we've never
kept anybody past and it was the fall.
We never kept anybody past a semester."
I said I said, "Never?" He said, "Sorry,
Rashad. If you come here,
come December, we got to let you go.
Because I don't care how good you are."
So, as soon as I came on board, I
started creating a relationship with
everybody at IBM. I went to them and I
finally go, "Hey, what what do what you
like to do?" He said, "I hate doing
this." So, I started I had like 20
people
that I was doing all their work.
All their work. I mean, just if If they
didn't want it, bring it to Rashad. I
was doing it. I wasn't getting paid
extra for this. I still had to do my
other functions that I was hired to do
as a part-timer and going to college.
So, come by November, I started dropping
hints that you know,
I won't be able to keep this up.
They were really, "Why?" I said, "Well,
you know, IBM has this rule that you can
only stay here for a semester." Well,
I was there 2 and 1/2 years.
And because I made a conscious effort to
bring value to me. So, you're at IBM,
you're you finally figured it out,
you're working your way up, it's
actually working, and then you decide
that you're going to be a stand-up
comic. You said you spent a year
debating that decision. So, you leave
IBM, super cushy, parents had to be over
the moon proud that you were at IBM.
You're afraid of disappointing them, but
you do it, you find your own voice, you
go, and now you're at some point you get
to New York and you're living in a
hovel. Yeah.
So, how did you deal with moving
backwards? Like, what were you telling
yourself at that time? I'll tell you
something. You know, um
when I look at my life,
um
here's a guy
which is going from a regular paycheck,
s- to retirement,
security, cuz at that time IBM had never
laid off anybody in the history of that
company. Right.
Um to traveling from gig to gig for $75
for a meal.
And that was my world, but that was my
dream. Understand this is that if you're
willing to pursue your dream, then your
goals change and your and your level of
sacrifice change. Was I afraid? Yes. Did
Was I certain that was there Was I Was I
certain there was certainty in what I
was doing? No.
But, also in the back of my mind, I'm
going to tell you, I cheated a little
bit. I said, I could always go back to
IBM.
I cheated myself. And then I finally
after a year I went, "Stop cheating
yourself." Why was it cheating yourself?
Because when you want to do something in
your life, you don't put options out
there. You don't put a B plan. You know,
you
This is what you want to do. You commit
to it. Well,
how am I going to do stand-up and say I
want to do stand-up, but I'm still
thinking about going back to IBM? Those
are two different lanes of activity. And
frankly, I was not satisfied in that
previous lane. So, why is that an option
now? And so So, that's why I was
cheating myself until I went,
"This is what you want to do. Do it."
And started performing on cruise ships.
What what changed in that moment that's
so powerful? Did you start working more?
Like what happens in your actual
tangible life when you make that
decision?
you, when I moved to New York,
it's two There's two moves in New York I
got to tell you about.
First time I went to New York, cuz I
moved to New York in '88. I was hot as a
comic. I was I was being Rashon.
And it And everybody thought I was a
star. The guy I remember the guy at the
Improv walked up to me and said, "You're
the next one." And he said that
I said, "Well, sorry, I work for IBM."
He said, "You need to quit.
You got it." And so, that was Rashon
there. Okay, that was Rashon no holds
barred. That was Rashon McDonald doing
his own thing.
Cut to '88. I go to New York. I walk on
stage trying to be something I thought
they wanted me to be. I thought they
wanted me to be the next Eddie Murphy. I
thought they wanted me to be the clean
like Bill Cosby. So, I walked on stage
and was rejected every time I was on
stage because I was not. So, I would
tell people, if you going to go down, go
down being you. No question. And I want
to go back to that moment. So, '88, we
you have the realization that I'm not
being myself, which I think a lot of
people can relate to, but then how do
you know, like how do you find what your
real voice is and how do you get back to
it? Okay, here's the deal about your
real voice. First of all, it's usually
tied to
you
you taking risk.
You know, and I I I think I I I I don't
want to jump around because
upstairs when we were talking, I was
telling you then 2016, I had to find my
voice again.
Right. And and that's at the highest
level of my life, you know, when people
could just Google me and say I'm a
success. And so, know that
And when you say reinvent in 2016,
you're saying leave Steve Harvey and
start your own thing.
Absolutely. And that was a very powerful
decision that I had to make in my life
to say who is who is Rashad McDowell?
Because as you become successful, people
will have definitions of who you are and
also proclaim your level success for
what you should be accomplishing. So,
back then, I was just a guy who
just trying to make a check, man. I was
just trying to be funny. Know that now.
That those are simple standards. If you
keep it simple, you can find your voice.
And also know that you operate off
short-term goals. When you don't know
where you're going in life, do not look
four years down the line. Do not look
two years all year. You look next week,
next month. You keep your goals short.
And that way as you accomplish those
goals, then you can start piling up
little trophies, little moments to know
that you're actually accomplishing
something. You're actually climbing the
steps to success. What people make the
mistake in their goals, they put too
many they put a they put a
like say not so insurmountable goal, but
a goal that doesn't allow them to
qualify success quick enough.
And so I always tell people, shorten
your goal, shorten your window, and
that's how you find your voice. You
cannot find your voice if you're trying
to if you just up and come to Hollywood
to be a star. Okay, well, you might want
to work at Home Depot first. You And
then grab that check, get stable, and
start creating relationships, start
taking that acting class. See, those are
goals that you can achieve. But if you
come in to just to be a star in
entertainment or you or you're going to
college and you're trying to graduate in
4 years and you what you're going to do,
it confuses people. That's why a lot of
the today's millennials, they they see
short-term success as a faster way of
finding their voice versus a college
degree. Especially when so much debt is
promised to you when you get your
college degree. Yeah. One of the things
that I found really powerful about the
story, um, is when you got really sick
and your lung collapsed.
Mhm.
Walk me through that. Like, what did you
take away from that? Cuz it seemed to
like really clarify your direction, your
intensity, and all of that.
So when I was going through the whole
process of trying to build Rushan
McDonald and trying to
trying to be a star, in 1990, my right
lung collapsed while I was watching the
LA Lakers basketball game.
And
the thing about youth is that we all
feel we are immortal.
You know, you feel you can heal
yourself. So
I thought I was having heartburn, but my
right lung had collapsed. And so I went
to a drugstore and I got me some Tums.
So So So I'm in line and I I and I swear
to you, I ate that whole pack of Tums
before I paid for it. Okay?
So I come back to my apartment and I and
for the first time I I just spit on the
ground and I saw blood. Wow. I said,
"Oh, okay, this is this is a little bit
beyond the heartburn here." So I walked
upstairs, and when I walked upstairs, I
lived on the second level, I could I
could I couldn't catch my breath. And
so, a friend of mine, he came by, he
said, "What's wrong with Sean?" I said,
"Man, I don't know what's going on here,
but uh he said, "You you need to take
you someplace?" Again, immortal
arrogance. I said, "No, I'm cool."
And so, I went to my apartment, um and
so,
I looked in the yellow pages to try to
find a hospital,
just someplace to go. I was going to
drive myself to the hospital. And I and
I saw this one place that says it's
clinic was open. And so, I went to this
um this clinic, and I walked to the
second floor, and it was closed.
So, by then, I'm really
freaking out, because I'm not even
catching my breath anymore. And I'm
actually afraid that I may pass out. And
so, when I came down the steps uh from
the clinic, I was I was just standing on
the sidewalk, and I went,
I couldn't even utter words. And this
guy was jogging by, he had a headset on.
So, I'm assuming he thought I was
actually saying words. He said, "Huh?" I
said, "Hospital."
"Huh?" I said, "Hospital." He said,
"Right there, I see the sign. Uh you're
right around the corner. Go up there and
make a left, you're there." And so, I
drove to Cedars-Sinai, and I um
just parked any kind of way in the
emergency, and I slowly walked, cuz I
couldn't I couldn't I each step was a
controlled step to get to the emergency.
So, I get to the window, of course,
they're asking for your insurance.
And I gave my insurance card, and the
and the and the person pushed me down,
which is the biggest mistake they could
have done for me. They they pushed me
down in the chair. And so, all my weight
was on my lung. And so, eventually, they
put me in um
in the emergency ward, and of course,
they pushed me on my back. And the guy
went and the doctor opened the They did
an X-ray. Guy opened his guy's going to
die. I always remember those words. Guy
go, "If we don't operate on this guy
right now, he's going to die." And so,
they tried to deaden me, cuz they made
the incision right here. They tried to
deaden me, but it was
cuz they had to do the surgery so fast.
I actually did the surgery and I felt
everything in the surgery.
And so, and they got my arm my lung my
lung reinflated. And I stayed in the
hospital 30 days. And I always tell
people it was a turning point for me in
my life because it it it it let me truly
understand how short life is. And also
truly enabled me to understand the value
of taking advantage of what life has
given you to do. And that's why I always
push people I always push people. I push
myself.
Because I know I've seen it. I've seen
death. I've seen people children. I've
seen adults. I've seen senior citizens.
I've seen people who were happy one day
and and weren't there the next day. And
that was a very powerful point for me
that when they did surgery on me, I have
a scar on my back because they took my
lung out and they had to uh
fix it. It was a cyst on it. It wasn't
pneumothorax. Thorax. It was a It was a
cyst and they put it back in. So, I was
in uh ICU for like a day. The very next
day
I would manage to
look 36 in a scar on my back.
This comedy competition called me while
I was in the hospital. They said, "Hi,
Rishan. We heard you're a very funny
comedian.
Um
would you like to participate in this
comedy competition?"
Yeah. Yeah. I want to do that.
You have to have eight minutes. And so,
the only way I could stay on stage was I
had to take my left arm and hold my
stitches together like this so I could
be able to talk for five consecutive
minutes. Wow. I went on stage, killed.
Killed and I killed and almost died
because I walked off stage cuz you're in
a club, you smoke. The worst place you
want to take somebody who just had lung
surgery is a nightclub. It's a comedy
club where everybody's smoking.
So, I came off the stage and I was
coughing. I thought I was going to cough
my lung right out of these stitches and
then the the guy came out and said,
"Man, you won." And so I won like three
rounds. Next day I was on national TV
and basically I was back in, man. I was
I was rocking and rolling, man. I was I
was on my way to stardom.
And what's your takeaway from that in
terms of like doing whatever it takes or
Absolutely. Absolutely, you do whatever
it takes, okay? Even if it risk your
life. That's your dream. I made a
decision that, look, this is what I want
to do. Somebody's give me an
opportunity, I'm going to take advantage
of it. And that's what I was doing.
That's crazy. How do you help people
that reach out to you cuz a lot of
people reach out to you for mentorship?
How do you help them find the thing that
they want that badly? I have a little
quick theory I tell people, Tom, and
it's this.
A 40-hour work week is the best platform
to design your career if you're an
entrepreneur.
If you say you want to do something,
put it on a 8:00 to 5:00 schedule. Take
a lunch break.
And if you really committed to your
life, I swear to you on that first day
of work, probably about an hour, you're
going to be done with your career cuz
you hadn't put enough time in it.
Now, you look at Reshad McDonald. I know
how to do PDFs. I know how to do
PowerPoints. I know how to do Excel. I
know how to do accounting. I know how to
do the press release. I know how to
edit. I know All these things I had to
learn in my 40-hour week. It wasn't just
me going on stage and telling jokes. It
wasn't just me writing scripts. It's
It's It's writing sketches, going in at
That's part of my 40-hour week. And what
people don't do is they don't even put
40-hour 40 hours of work into their own
career, but then they get mad when
somebody ask them to put 40 hours of
work so they can get paid. That's why I
go back to that thing. The a job, a
standard job, gives you the tools for
you to be successful as an entrepreneur.
It tells you you have to work a certain
time period. When you're working a
certain time period, you have to be
committed to certain tasks each day. And
you have to complete those tasks. You
carry that same principle to your
yourself as an entrepreneur. Very
simple. And when I tell people, a
general light bulb pops off.
Then when they try to apply, it's
exactly what I'm saying.
After about an hour, they don't know
what they're doing with their career
because they've never in their lives
sat down with a plan. And from that day
moving forward, they will start
understanding the value of how much work
it takes to be successful in the chosen
field that they've chosen to be
successful in.
And what do you say to people that say,
"Okay, that's all right for somebody in
their 20s or 30s, but you know, I'm in
my 50s or 60s, it's too late for me."
Stop. Please, I I can't stand that. I I
I
I hate people who say,
"I'm I'm done."
I'm 50, I'm done. I'm 60, I'm done. I'm
Technology, come on now. Don't put a
Please, don't put a limit on what you
can do when you haven't even tried to do
what you're capable of doing. See,
somebody along the way told you you were
supposed to retire, and at 65 you were
supposed to get a check. And we like
idiots decided that we should cash in
our lives at those particular years.
That's where we made that decision. And
guess what? When you think like that,
guess what?
You dress like you're old. You walk like
you're old. You talk like you're
retired.
Because somebody told you at this age
you're supposed to throw in the towel.
No. And with technology and social
media, you can be what you want to be
because I tell everybody that social
media is your private press conference.
What you put out there that day,
everybody going to see it. If they like
it, they'll let you know. If they don't,
they'll let you know.
Very true. Now, you've said that um you
need people in your life that are going
to tell you when your good is really
only average. One, why is that powerful?
And then two, how do you find those
people? I'mma tell you something.
You know, when I uh
in in in working with Steve, cuz I
really officially took over his career
in 2000, he had just finished doing
Original Kings of Comedy, and I did his
first really big
radio deal with Radio One in this market
in 92.3 The Beat in LA, Los Angeles.
And that's what I discovered that you
got to have a team.
And so,
I built a team around him. And when I
stopped managing him,
I was trying to figure out who Rashad
was by myself.
And that's terrible, because you got to
have people around you that tell you
you're great,
got to remind you you're special, got to
remind you of who you are and what
you've accomplished. Because as a
general take is that
as as you as you build your life, you
kind of narrow your accomplishment. In
fact, you kind of throw away your
successes.
And so, that's why it's important to
have people in your life that that are
there to pump you up, to tell you, "No,
you've never done it that way like that
before. You You're committed to a
certain plan of opportunity. Rashad, you
That's that You You shouldn't do it that
way." You got to have a team to remind
you of what you can do and what you've
done.
That's important. If you don't have a
team and you trying to rock it by
yourself, you're just going to be
frustrated. And I kid you not, you will
fail. You got to have relationships, not
only personal relationships, but
business relationships. What's the trait
that you have you've cultivated that's
allowed you to be so successful? Um
I'm I'm from the inner city, man. You
know, um
and I'm not I I What What annoys me is
that I'm that person
that everybody says
is is is unique and special. And that's
sad, because I'm
I'm only unique and special because you
know me.
I tell people on a regular basis is that
my success is tied to you.
Everybody in this room, my success is
tied to because when they walk when I
leave this room,
I have a I've touched them
in a cool way. I've made them think
about something in their lives. That's
the talent God gave me.
And uh my wife gets annoyed at me
because I walk in a room and I go and I
can just and I and I can tell people
exactly who they are within minutes and
I can tell them what they should be
doing with their lives. Now, it's up to
you to make that decision. And so So, is
that a gift or is it just a willingness
to be honest with people about what they
should be doing in their life? I say
it's just a a willingness to be honest.
If you're If you're doing this and
you're not happy, stop.
But when you're planning an exit plan,
plan it. And also keep that financial
income coming at a very as much as as
long as you can, but you have to realize
that one day when you wake up, Tom, that
it has to be about you.
It really has. It's not about who you're
married to, it's not about who you're
dating, it's not about your kids, it's
about you.
And if you realize that, you will be
successful because if all your success
is about being positive and that you're
you're not driven by selfish mode or
selfish gains, then everybody will win.
That's incredible, man. Go I want to
talk about the inner cities. So, I've
worked in the inner city a lot and
ironically, I worked with a kid whose
name was Rashawn.
Awesome. And I big brothered for him for
eight and a half years and it was
transformative in my life and then I end
up later having a lot of employees that
are in the inner cities, probably about
a thousand of them. And
I'm also obsessed with Jay-Z and so I'm
looking at all this and and I'll I'll
bring it together for you. I'm I'm
looking at all this and I see okay,
Jay-Z goes on to be extraordinary, most
of these people will not and I realize
that the the inner cities break most of
the people that it touches. But every so
often, it does something so magical to
that person through hardship that they
end up going on to be this just
indomitable force. It's clearly what's
happened to you. It's what's happened to
a lot of people that have come out. But
why? What cuz when I asked that
question, you said, "I'm from the inner
cities." As if that answered the
question. And if somebody really
understands it, it may. But what do you
mean by that?
Cuz you have to leave the hood to be
successful.
You cannot stay in the hood to win. But
what did you learn in the inner cities?
I I I didn't really learn anything. I
just knew I had to get out. I know when
I sat in front of a television, man, I
just saw things that I didn't see when I
walked out my front door.
I lived in a I I was It was It was two
parents and nine kids living in a
one-bedroom shotgun house. If you don't
know what a shotgun house is, you open
the front door and you can shoot a gun
out the back door and it don't hit
anybody. So, I know exactly where I grew
up in I knew I knew exactly the
environment that I saw on TV was not
around here. I I grew I I rode a city
bus. I didn't see a black person till I
got downtown. TV is amazing to me, man,
because, you know,
information is amazing. I think that if
you give people in the inner city
information, they will get out a lot
faster. But what happens is if
Every one of my friends that I hung out
with,
if we all stayed in the inner city,
I would not be sitting here. I I went
and worked for a Jewish deli, learned
how to make sauerkraut, Reubens. You
know, all these things were were shaping
Rashad McDonald
out of the inner city, you know,
learning how to relate to people that
weren't people in the hood, learning
that there's a bigger scope of
conversation that I had to gain. And so,
but what I didn't leave I didn't lose
was who Rashad McDonald is. See, you can
you can you can leave and still be
Rashad. I'm going to be Rashad now. You
know, I'm I'm still going to be that
guy. The dream is to really If I had to
tell anybody something
who's watching this show, is that um
if you see it on TV,
create a realization that you can
actually be a part of that.
And if you do that, it would change the
way you look at things. When I When I
was in high school, we used to drive
around in um
in the better neighborhoods, you know,
and look at these big old lawns, and
look at these big houses. And I would
just realize and then my friends would
say, "What you doing?" I said, "Because
I'm going to I'm going to
I want to know how my house is going to
look."
So, you and anybody watching this show,
drive around. Start setting your goals.
Because see, if you start setting your
goals, then you have dreams. If you have
dreams, then guess what? It brings on
expectations. Those expectations can
only be reached by proper planning. If
you plan, you will win. I don't care.
Yeah, you're going to have setbacks, but
you got to plan.
That's what You Everybody is supposed to
do a certain thing,
but they don't want to do it. But guess
what? They don't have a plan.
Set that plan in play. And I'm going to
tell you something. When you start doing
it, it's going to be rough.
It going to be people It going to be
people understand me. They going to tell
you, "What are you doing? You're
incapable of achieving that moment in
your life." I've been told that a lot of
times.
I'm cool with that, too. I was told I
was a fool for leaving IBM. Been told
that I was a fool for moving to New
York. I was a fool for moving to LA. I
was a fool for managing Steve Harvey. I
gave up a successful stand-up comedy
career.
I've been told I was a fool for stopping
managing Steve Harvey.
So, people will tell you you're a fool.
I embrace that.
Because that's what life is about.
Challenging you
to do something that people tell you not
supposed to do.
To that end, one thing I want to know,
you talked a lot about the plan. I think
that's so smart. I know there's no way
to give somebody a plan cuz it'll be so
specific to what they're doing. But,
what is that process? How does somebody
sit down? Is it like just writing out
and saying this is my goal for a week,
this is my goal for a month, this is 6
months? Um I know you you don't want
people going out 5 6 years.
What is the process? How do you create a
plan? We
First of all, you have to say what you
want to do. Okay, then whether it's
going to school or whether it's starting
a business or getting in business with
somebody. And it's a process. If you if
you're starting a car If you if you're
starting a business, go to a local SBA
office. Okay? They have They have people
down there that tell you what a business
plan is all about. Now, if you if you
want to be a writer, I always tell
people that and you and you don't know
There are people in this city or cities
around this country who want to act,
well, do table reads with them and
videotape them cuz that's what they
want. They want monologue reels. They
want reels. And so, they're always
laying. And so, you have to pick what
you want to do. And I and and and I
would tell you this, Tom, and I say this
honestly with everybody, is that if you
want to be successful,
you have to write down why you want to
be successful. Why? Why you want to be
successful? Why?
Because a lot of people might say I want
to do it for money. I'm going to do it
for passion. I want to do it for cause.
That why will determine the steps that
you have to put in place to be
successful.
Because if you going to do it for a
passion or charity, I mean, you need to
bring people on board to help you with
that.
If you doing it if you as I chose to be
a stand-up comic, I had to hit the road.
That was my plan. I couldn't stay in
Houston and be famous. I had to go out
there and and develop a brand and let
people know cuz I was an opening act and
I wanted to be a headliner. Only way I
was going to be a headliner, I had to
let people know I wasn't just funny in
Houston, Texas. I was funny in New York.
I was funny in Chicago. I was funny in
Kansas City. I was funny in St. Louis.
So, you have to build your brand. So,
you have to just put steps in place to
be successful. Now, because of social
media, you have people who become
instant stars through viral videos or
become influencers. So, the steps have
changed a little bit, but they're still
tied to commitment. All those people who
are who are who are socially successful
are committed and they put work into it.
They do. It's not People actually think
you just put out a viral video and it's
going to make you famous. It might make
you famous, doesn't mean it's going to
make you successful. No. No question.
All right, before I ask my last
question, tell these guys where they can
find you online. Oh, you can find me My
name is Rushawn McDonald, of course, and
it's I'm not one of those the real
Rushawn McDonald. I am Rushawn McDonald,
the official Rushawn McDonald. It's just
Rushawn McDonald. Rushawnmcdonald.com.
I'm actually launching That's my primary
website. I'm launching two additional
websites next month. One called Baker's
Spotlight. Cuz my baking is gotten so
big. It was It was just a landing page
or microsite of Rushawnmcdonald.com.
So, that's going to be an official uh
website next month. And then I'm also
launching an official website
moneymakingconversations.com.
Because that has expanded and it's so
big. So, now when you come to Rushawn
McDonald, you know, cuz I would have
baking pictures on there and I have
suits pictures I have motivate It was
like really crazy. Who is this guy? And
so, when you come to Rushawn McDonald,
you're just basically a Renaissance
man's site. And from there, you'll be
able to click and and share a real full
baking experience, a really full
informational and motivational
experience. So, Rushawn McDonald, I'm a
I'm I'm fan certified. I have almost 800
800,000 Facebook followers.
Uh
I have a course an Instagram account
under Rushawn McDonald and a Twitter
account under Rushawn McDonald. And
under moneymakingconversations,
I also have a Facebook, Instagram, and
Twitter followers on The Money Making
Conversation. So, I'm easy to follow.
I'm a fan of helping people become
successful, and that's what this show is
all about. That's why I love it, and
that's why I'm sitting here, because you
understand the value of information. And
we live in a world of information, and
sharing it for free is important. Nah,
totally agree. So, what's the impact
that you want to have on the world? I'm
having it now, because um
I'm living my legacy.
And my legacy is a really
awakening to me. I but it's really funny
doing my Money Making Conversation show,
because uh
I get to talk to people, and I didn't
realize how impactful I have when I hear
a La La Anthony call on my show, or Nick
Cannon call on my show. It is it's just
amazing when they tell me
how I mentored them just naturally.
And um it's really when I talk about the
the impact that Steve Harvey and I made
on daytime television, how we
took and made the African-American
experience I think acceptable,
especially in the male genre. And um
especially daytime, cuz we weren't
supposed to make it. You know, Katie
Couric was launched that year, Jeff
Probst from the Survivor. They were
supposed to be the ones that were
supposed to be winners that year. Ricki
Lake was that same year that we launched
the talk show. Taking a Family Feud show
when we launched it in 2010, the ratings
were 1.7. Now it's the hottest game
show. And to be instrumental in that
marketing process, and just carrying my
natural instinct. So, my next goal in
life right now, and my legacy is to be
how many people I can make successful.
And I'm not I'm not trying to get a
check on that. I
I will tell people somehow in my life
I'm going to get paid.
And it's but I'm not going to use an
approach of
I'm doing something for you and you owe
me something back to me.
That can't work for me. So, that's my
legacy. I love that, Rashad. Thank you
so much for coming on the show. Amazing.
Guys, his career is incredible. When you
look at the number of people that he's
been able to influence and the thing
that I find just absolutely intoxicating
about him is the reinvention, the way
that he has over and over reinvented
himself from seeing himself as coming
from this, you know, impoverished area
with um family that hadn't been as
educated as he wanted to be, then going
on and and getting a degree in
mathematics and starting there and then
becoming an executive at IBM only to
reinvent himself again as a stand-up
comic and then as a manager and then to
have so much success as an executive
producer and manager and then to leave
that and start his own company. It is an
incredible tale of reinvention, of never
letting yourself get trapped in some
caricature version of who you are, who
other people think you are or who they
want you to be or what they think
success is, but instead to be true to
your own voice, to nourish those
talents, to pour yourself into that, to
have the plan, to know what you want, to
go after it. And he's done it time and
time and time again and had success at
every level. It's just it's absolutely
incredible and I know that so many
people struggle with that sense of oh,
it's too late, it that moment has passed
me by and to see him do this
at 60 is just beyond inspiring. So, I
hope that you guys will take as much
away from this as I have and we hardly
touched on the man is like a world-class
baker.
Literally, even I still don't
understand. You've got to check it out,
it's incredible. So, if you love
something, get after it. All right,
guys, if you haven't already, be sure to
subscribe and until next time, my
friends, be legendary. Take care.
John, thank you so much.
Hey everybody, thank you so much for
watching and being a part of this
community. If you haven't already, be
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