How to Lose Belly Fat (Why Eating Less Isn't Working) | Mind Pump 2950
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The core message of the video is that for many individuals, particularly women, belly fat accumulation is not simply a matter of calorie restriction but rather a physiological response to chronic stress and metabolic adaptation. The speakers highlight a study showing that severe sleep deprivation can significantly increase visceral fat, illustrating how lifestyle factors like poor rest directly impact body composition. They identify two common traps: those who are ready to quit due to frustration from long-term lack of results, and "cortisol junkies" who mistakenly believe that extreme workouts and low-calorie diets are effective because they feel a temporary surge of energy or euphoria immediately after exercise. This short-term feeling masks the reality that the body is under excessive stress, causing it to conserve energy by storing fat rather than building muscle.
To break this cycle, the speakers argue against the traditional fitness industry mantra of "eat less, move more," explaining that constantly cutting calories and adding intense activity signals the body that it is unsafe, prompting it to hoard fat and shut down metabolism. Instead, they advocate for a strategy known as "reverse dieting," where individuals first focus on fueling their bodies with high-quality, whole foods and adequate protein to build muscle mass and raise their metabolic rate. Once the body has adapted to this new baseline of higher energy expenditure, a small caloric deficit can be introduced to lose fat without triggering further metabolic slowdown. This approach emphasizes that building strength through resistance training is far more effective for fat loss than excessive cardio or spot-reduction exercises like endless crunches, which do not target specific areas of fat storage.
Beyond nutrition and exercise, the transcript stresses the critical importance of sleep and stress management as foundational elements of any successful weight loss plan. The speakers explain that an overstressed body, characterized by poor sleep, overtraining, and undereating, will naturally resist muscle growth and favor fat retention as a survival mechanism. Therefore, the recommended protocol involves prioritizing 7 to 9 hours of consistent sleep, reducing unnecessary training volume, and engaging in moderate daily activity like walking to create a sustainable calorie deficit. By feeding the body what it needs to recover and grow first, individuals can eventually achieve their goals of losing belly fat while simultaneously gaining strength and improving overall hormonal health, including better blood sugar regulation and testosterone sensitivity.
The video concludes by sharing a success story of a listener who was stuck in a similar rut of overtraining and undereating until she applied these principles to improve her fertility and body composition. By eating more calories, reducing her cardio, and focusing on strength training with proper rest, she not only conceived and had children but also achieved a lean, strong physique while maintaining a healthy relationship with food. The speakers encourage viewers to be patient, noting that visible changes in the mirror may take at least 12 weeks, but early signs of success include increased energy, improved mood, better sleep, and rising strength on the barbell. They promote their new program, MAPS Abs and Butt, which is designed to guide users through this process of building muscle first before cutting, ensuring that fat loss is achieved in a way that preserves lean tissue and boosts metabolism permanently.
Read the full video transcript
Here's
something that's crazy. This number
should stop you in your tracks. They did
a controlled study. Cutting sleep to
four hours a night for two weeks raised
belly fat by 9% and the deep visceral
fat around the organs by 11%. Look, for
a lot of women, belly fat is not a
calorie problem. And here's what we're
going to do. We're going to break it all
down for you right now. It's super
frustrating. What's going on? Why isn't
anything happening? And this is
unfortunately
um more common than you would think.
Again, we have callers like this all the
time. And when they call in, they're
desperate because they don't know what
lever to pull. I
>> I think this is so common. And I think
it there's two groups that get get split
that that this happens to. Group one
who's been doing that, who's just
frustrated and trying and ready to give
up because it is just so much. They're
so low calorie. And then we have the
other group which we we call cortisol
junkies where are are fooled into
thinking that this is working or it's a
good idea even though they're not seeing
the results from it. They get this
feeling of euphoria or this cortisol
spike after their workout and it feels
good. And so trying to convince that
person that this approach is not a good
strategy and it's the reason why you
haven't reached your goals.
>> And so I find that there's two different
um clients that I'm speaking to that are
stuck in this this spot. either the one
that is ready to give up because they've
been doing this for a long time, no
results, or two, the one who's been
doing it for a while, but is addicted to
the feeling they get because they get
this this huge cort cortisol dump that
makes them feel in the in the immediate
uh after a workout feel good, but still
not seeing.
>> Cortisol is an energy hormone, so people
don't realize that. And it does give you
energy in the short term. I'm glad you
brought up cortisol because that gets
blamed for so many different things,
including belly fat, and it definitely
plays a role. But here's what happens.
uh women uh who are doing this uh who
are undereating, overtraining, beating
themselves up, it must be cortisol. So
they go buy a supplement. This
supplement promises to reduce cortisol
and it does nothing for them. Uh and so
they spend money on thing after thing to
try to reduce uh cortisol or work with
their cortisol. Meanwhile, they're doing
everything else
>> uh to cause these problems. Undereat,
overtrained, namely.
>> Yeah. They're working so hard and the
frustration is real cuz I mean usually
for everything else if you're going to
work this hard uh you're going to see
some results from that but there's
nowhere to go when you're that local.
The other things that you'll see people
do with this is they'll buy a waist
trainer which I cannot hate these things
more. I absolutely cannot first off
waist trainers let you're essentially
wearing a girdle around your waist and
it atrophies in other words weakens
>> uh the muscles around your core. And so
whatever decrease in waist size you get
from a waist trainer is because you've
made the muscles around your lumbar
spine around your trunk around your core
smaller and weaker setting yourself up
for potential injury.
>> Back problems
>> back problems weakening yourself. Uh
it's a terrible in fact I I know a young
lady
>> um who developed an obstruction because
of the tight waist trainer that she was
wearing and had to go uh get surgery uh
because of it. Um, and then lastly, you
know, I'm doing all this stuff, it's not
working. I know what I'll add. I'll add
ab training circuits.
>> Oh, of course.
>> I'll do a bunch of ab exercises thinking
that I'm going to spot on top of it.
>> That's right. And it's super frustrating
because it not only does nothing, but
the more you do, the worse things get.
So, like, well, I'm doing all this work
and I'm taking in all these very little
calories. Why isn't this working? And
what's happened is your body has adapted
and learned how to burn very little
calories both through activity and at
rest. And so you continue to try to cut
calories and your body continues to
learn how to burn less calories through
hormones, through reduced activity
outside of exercise and other mechanisms
that are still not clear. But we see
this all the time.
>> Well, I I really blame the f fitness
industry for this one. Um because we
have touted the law of thermodynamics so
much and we've got people to just focus
on that where it's like it's calories in
versus calories out. So in other words,
eat less, burn more. this is the
strategy to lose weight, to lose belly
fat. And so they get obsessed with that.
And that strategy is just a losing
strategy, especially considering that so
many of my clients when they first start
are not in a place uh in in a good place
protein-wise, calorie-wise in the first
place. And it doesn't benefit us when
we're trying to strength train and build
muscle and build your metabolism. And so
this idea of when I'm not seeing
results, I just add more cardio, cut
calories, and you just keep going that
eventually you run out of runway.
>> There's two things that are happening
there. So, first off, uh, law of
thermodynamics is real. So, I want to be
clear with that. So, what we're not
saying is that does that doesn't exist.
But here's what we forget that your
body's metabolism adapts. Your body
learns how to burn more or less
calories. And what influences that uh
are the activities that you do and what
the adaptations are that those
activities promote. In other words, are
you trying to build muscle, build a
metabolic rate? Are you trying to are
you sending a signal that says hey let's
slow this down. Uh and so that makes uh
one of the biggest differences and also
how you fuel that like building a
metabolic rate through eating very
little is almost impossible. Now there
are times when eating less will help
obviously uh metabolic rate uh it's
healthier. Um, but there are also times
when eating more helps uh metabolic
rate. And in this case, in these
scenarios that we're talking about, if
this is you and you're listening, you
you're the person that needs to build
the body you want. You're not the person
that needs to cut and reduce and do
more. And you're probably already there.
You're doing more. You're adding more
activity and getting nothing for it. And
so, you probably feel like, why am I
wasting my time?
>> This also leads to poor sleep. And when
you stress the body like this where you
just keep cutting calories and adding
activity, uh that signal uh is so loud
throws the cortisol off and makes it
really difficult for someone to get good
rest, good REM, which also impacts the
the belly fat.
>> Yeah. And I do think I mean obviously
it's a lot a lot of thermodynamics, but
at the same time to Adam's earlier
point, it's not everybody's starting in
the same place health-wise. Not
everybody's starting with, you know, a
good healthy metabolism, a good amount
of lean muscle mass to work with. Um,
and so therefore, like there the
strategy may change based upon how
you're getting into this. An
overstressed body, and I want to be very
clear with this, uh, stress is not bad.
Exercise is a stress, okay? But when
it's overstressed,
an overstressed body wants to store body
fat and it does not want muscle. Uh
muscle is expensive metabolically active
tissue. Body fat is like savings in the
bank. Uh it is calories that are I'm
walking around with in case I need those
calories. And so when I have a lot of
stress, sleep deprivation, uh or not
great sleep, when I'm overtrained,
undereating, plus all the other stresses
of life, what I'm telling my body is,
hey, uh it's not safe. Hold on to body
fat as much as you possibly can, and
don't you dare build muscle. uh because
uh this is a time when we need to
conserve energy and so this is the
hamster wheel people get stuck on.
>> I think it's really important that we
define uh what has been marketed to to
so many women which is lean tone uh
because I think everybody has this this
visual of what that is but doesn't fully
understand what the definition of that
is because a lot of times when I get a
client that say they want to tone or
they want to lean they'd also say in the
same sentence but I don't want to build
a bunch of muscle.
>> Yeah.
>> And it's like that's literally
>> that's exactly what you want. That's
literally the definition of a lean body
and a ton body is a body that has more
muscle mass and reduced body fat. And
that's what you are looking for. And so
I think because those terms have been uh
thrown around in marketing and we're so
scared of what bulky muscle looks like
that this idea of building muscle to
sculpt the body sounds scary, but oh I
want to be leaner tone, which is the
same thing.
>> Yes, 100%. Uh muscle helps with fat
loss, everybody. It is what makes you or
one of the factors that improves
metabolic and hormone health. And a body
that has good metabolic health, good
hormone health is one that is not scared
of getting leaner. And so when people
are in this position, uh often times
what they tell me is uh okay, I'm eating
very little. I'm doing a lot of
exercise. I got another 10 pounds to
lose. I got another a little bit of this
belly fat to lose. Do I got to eat even
less? Because they already know how hard
it is to eat as little as they currently
are. And my answer to them is no. No. In
fact, it's the opposite. We got to feed
you more. We got to get in quality
calories. And I want to make sure I say
quality because whole natural foods are
different than processed foods. Uh in a
in a lot of different ways, but one of
the main ways is that heavily processed
foods promote overeating above and
beyond what we need to build. Whole
natural foods naturally produce satiety.
That kind of keeps things in check. So
feed yourself. Back way off on the
training so that we're not overstressing
the body. apply stress appropriately,
strength train appropriately, chase
strength, and then that makes the big
difference.
>> I mean, I want to be clear, you
eventually do create this caloric
deficit. But what it looks like is it
looks like we first fuel the body what
it needs through whole foods. We first
focus on getting strong and building
muscle and building metabolism. And then
over time, what ends up happening is
you've now raised your metabolic rate.
You've built your muscle mass. Your body
then needs more calories in order just
to sustain that muscle mass which then
naturally kind of puts you in this nice
deficit. And then in that place we are
in this deficit and your body starts to
lean out and lose body fat. But what it
looks like and the way you have to
communicate it many times to a client is
hey we're going to reverse diet or we're
going to feed your body what it needs to
build and then yes eventually we will
lean out. But it looks like this
actually giving the body what it wants
and needs versus this idea of always
having to cut and restrict. I want to
cover a couple studies just to kind of
dispel a big myth and also to kind of
support what we're talking about when it
comes to stress. So, let's start with
the myth, right? Spot reduction. So,
spot reduction is the idea that if I
train a particular part of my body, I
will get leaner in that part of my body.
Now, you can spot build, which is very
different. So, I can spot build. I can
build my quads. I can build the muscles
of of my abs. I can build my glutes. But
what I can't do is target uh body fat
loss through exercise. In other words, I
can't burn belly fat by doing tons and
tons of crushes. Uh there was a study
medicine and science in uh sports and
exercise. That's the place that did the
study. Studied whether or not you could
spot reduce and they found no. By the
way, this echoes many many studies that
have been done on this topic. Then there
was a study uh done at in the journal of
American College of Cardiology and what
they looked at was and I mentioned this
at the beginning here is they cut
people's sleep way down. They sleep
deprived them four hours and here's what
they found an increase in body fat in
particular visceral body fat. Now that
backs up what we're saying about stress
>> too much stress on the and one of the
easiest ways to add a lot of stress on
your body is have crappy sleep. like
very easy if you want to study stress's
effects on the body uh one of the
easiest ways to do this kind of just
point blank is let's just sleep deprived
people because we know what that does
and it increased visceral body fat
significantly in a very short period of
time all right let's talk about the
order of how you would uh attack this uh
number one let's build strength and
build muscle feed the body so that it
can build eat adequate protein the upper
limit of of benefit you're going to get
about a gram of protein per pound of
target body weight. So if your goal body
weight is 130 pounds, this is kind of
the target. You can be a little less
than that, but that's the target. What
that target says in the data, uh, is
that this is the upper limit of benefit
you're going to get from protein. This
is where you get the best recovery, the
best muscle growth, that kind of stuff.
Don't eat too little. Make sure you feed
your body. Stick to whole natural foods.
We don't want to go crazy with
overeating, but feed yourself. You want
to have carbohydrates, fats, uh, and
definitely protein. Then you want after
that you want a moderate fat loss
approach. So once you build some
strength, build some muscle, you're
eating more food, you feel good uh
eating more food, then you can cut from
there. And a small deficit is is is all
you need.
>> A very small deficit. It doesn't take
that much that you have to reduce on the
calorie side. And then in fact, my
favorite way to create that deficit is
just increasing activity throughout the
day. Not scheduled cardio, not getting
over on a treadmill and running for an
hour, but just increasing your daily
steps and activity. Whether that means
you become consistent with a 10 to 15
minute walk after every single meal or
you become the person that first thing
when you wake up you start your day with
a little half hour walk or you end your
day with a nice half hour hour walk.
Whatever it is, you just start to become
more active through steps and like
movement that plus a small calorie
reduction creates this nice calorie
deficit with that new lean body mass
that we built and get leans you right
out. And and let's not forget, of
course, you want to train appropriately.
Follow a traditional strength training
program for most people listening right
now. It's three days a week, maybe even
two. More than that is typically not
just not necessary, but tends to push
people over the limit, especially if
you're training with appropriate
intensity.
>> But let's talk about the number one
thing that helps with stress management,
which is sleep.
>> Yeah.
>> Okay. Aim for a nice 7 to n hours of
sleep every single night. Make sure you
go to bed at the same time, wake up at
the same time. This right here, the
sleep part right here, makes such it
literally improves the resilience of
your body to stress dramatically. Just
that one piece right there. This is
where you build everything. This is
where you're going to build that lean
muscle tissue. The the point earlier to
that with your strength training, make
sure you don't uh skip your rest periods
because this is all strength focused. Uh
right now we're building and so to to
build muscle, we need to go through that
process. We need to feed it adequately
and then we need to recover. And
recovery is where all the magic happens.
>> Yeah. [snorts] And let's, you know, you
you you talked about rest periods and
building. Like I said, you can't spot
reduce, but you spot build.
>> Yeah.
>> If you want a midsection uh that where
you could see the outline of some of
your muscles where when you look at your
midsection, not just flat, but you've
got
>> got a little bit of definition, build
those muscles. Train your abs uh and
obliques like you're trying to build
them. This is with sufficient
resistance. The reps are 12. They're
hard. you're not doing 50, 60, 100 reps.
Those rep ranges tend to not build uh
muscle, but the 10, 12, 15 rep range,
even as low as six reps, that builds
muscle. So, train your core uh with the
intention of building the muscles that
are there.
>> I can't stress the sleep thing that you
guys are mentioning because it's it's
the thing that will dictate whether this
is uh a success or not. I don't care how
good your programming is. I don't care
how good your diet is. If your sleep is
trash, your body just does not respond
the way it is. And like Justin said,
like you you're not building the muscle
when you lift weights, when you train
your abs, you're not doing it there.
That's just another stress signal that
tells the body to adapt and build the
muscle. If you don't let it recover,
rest, and fuel properly, it's not going
to do that. And so with so many of my
clients, like we [snorts] have to put a
focus on the sleep, no different than
you would with your morning routine. You
have to have a routine whe and different
people have different things that work
really well for them. Whether that be
sitting down having your chamomile tea
before you go to bed or making sure you
shut off all technology by 6:00 or
having an earlier dinner than you
usually would. Whatever it is, you've
got to have some sort of consistency and
routine. Going to bed at the same time,
getting up, especially as we get older.
I think it's important no matter what
your age is, but man, as as we age, this
becomes paramount intental, paramount in
the success that you'll have on this.
>> All right. So, when you look at the
studies on things like belly fat, uh
visceral belly fat, um and of course,
the belly fat that's outside of the
muscle,
>> here's what the studies uh show. It's a
combination of appropriate exercise, a
whole foodbased diet tend to work best,
high protein tends to work, uh even
better. Um and get good sleep. Okay? and
make sure you get good sleep and you
manage uh that stress. When you combine
those things over time, uh you get
leaner in particular with visceral fat
and belly fat. Remember, more muscle or
stronger muscle handles blood sugar
better. It tends to improve or increase
androgen receptor density. This means
the testosterone that you have in your
body. And yes, ladies, you have
testosterone in your body just like men
do, just lower. You need that
testosterone just like guys do. More
androgen receptors uh means that your
testosterone becomes more effective. So
now you're more in a building state, in
a burning state. Testosterone tends to
do those two things. So by building
muscle, you kind of you kind of cause
this like positive feedback loop. I'm
building muscle, burn more body fat,
build muscle, the fat loss becomes
easier, hormones start to balance. I
feel amazing. Make sure your protein
intake is high. Do what's called a
reverse diet. In other words, fuel the
muscle growth. Don't go into a deficit
right out the gates. Eat a little more.
Stick to whole natural foods so you can
get stronger, build that muscle. Once
that starts to build up, you go in a
small deficit, just enough to cause some
fat loss, but to preserve muscle. Make
sure your daily activity is high.
Monitoring steps is the best way to do
it, right? 8 to 10,000 steps a day.
>> Get, you know, 7 to nine hours of sleep.
Make that consistent. Um, and then train
your muscles to get stronger. Um, and
that's really the recipe.
>> Yeah, train all muscles. give you a
little bit of more uh advice around the
reverse diet because I feel like that's
where most people have questions of how
many calories and what does that look
like? It's like a general rule that's
worked so well for so many of our
clients is if you are sticking to whole
foods and you're eating the protein
first, then if you are hungry, feed.
>> I tell my clients if you are if we we
are strength training like we're we're
talking about. If you are eating whole
foods and you're eating your protein
first and you still find yourself
hungry, that is a great sign. That means
our body is telling us it wants to build
muscle. The metabolism is speeding up. I
don't want to deprive that yet. I want
to fuel that. And if you fuel it with
those types of meals, you'll be fine.
Where you'll where you'll have a hard
time is two things. Either one, you
resist that feeling and you and you hold
back and you don't. So then we don't
allow our body to get the nutrients it
needs to build the muscle it needs. or
you make bad choices and you go eat
something that's out of bounds or you
binge because maybe you you resist that
for a day or two and then it gets so
ravenous you go out of control and you
and that's typically what happens with
somebody is they feel that feeling and
they feel a guilt of oh I I can't eat
I'm not supposed to eat anymore and so
they don't and then they allowed that to
build up and then it gets uncontrollable
and they go way over the top like that
versus that's your body trying to tell
you it needs more nutrients, more fuel,
feed it but feed it properly.
>> That's right. Okay, so here's what this
looks like. Now, number one, and this is
very important for people watching and
listening to understand, visual changes
take time. Okay? Changes that you can
see in the mirror. You got to give it at
least 12 weeks. Give it at least 12
weeks. That being said, there are things
that show up sooner that tell you you're
moving in the right direction. In other
words, there's signs that'll tell you
you're going the right direction. Keep
moving this direction. And here's what
they look like. If you're managing your
sleep properly and your stress properly
and you're doing proper strength
training and feeding yourself properly,
right out the gates, you'll feel better.
So, pretty quickly, you'll start to feel
good and strength will go up. Strength
takes about a week or two to show up.
So, by week two, you'll notice the
weight on the bar is going up. You're
doing more reps. You're moving in the
right direction. If you continue to feel
better, you continue to get stronger,
give it 12 weeks, it'll show up in the
mirror.
>> Don't ignore these signals. We get so
caught up in the mirror and the scale
yet we see things like energy, mood,
sleep, libido, skin, hair, like all
these things are improving, but because
we haven't seen enough movement on the
scale or enough movement in the mirror,
>> we think it's not working.
>> We think it's not working yet. All these
other signs are pointing us in the
direction that our body is getting
healthier, our body is getting stronger.
Lean into that. It does take time. It
takes a little bit of time for it to
really start to accelerate and speed up
and show you those results. Stick with
the process.
>> All right. So, there's two questions
that we always tend to get. Like number
one is, can you lose belly fat without
cardio? The answer is yes. Yes. Yes. In
fact, one of the most effective ways to
lose belly fat is through strength
training. Strength training uh preserves
muscle and helps you burn body fat.
Cardiovascular activity is actually less
effective uh than strength training for
this. Now, that's not to say cardio
doesn't play a role or doesn't have a
role in any of this or that it's bad.
But yes, you could definitely burn body
fat uh without cardio. We do it all the
time. Another uh question we ask, okay,
how long is this going to take? How long
is it going to take for me to see my
belly fat go down? You got to give it at
least 12 weeks, everybody.
>> 12 weeks of consistency before you see
something in the mirror and you really
notice. Stay patient. Pay attention to
all the signs that Adam said. I feel
better. Got more energy. I'm I I'm
getting stronger. libido is going up.
That means you're moving in the right
direction.
>> It's a snowball effect. It starts off
very small, but it it starts to build
and it builds momentum, but it takes
time. And don't don't correct, course
correct early like so many people do
because they're not seeing fast enough
results. Keep paying attention to those
signs. Stick with it.
>> I want to talk about one of our most
recent live callers. We have a lot of
callers uh that fit this avatar, but we
just had one recently. This was a woman
who was working out five to six days a
week. She was also doing cardio on top
of her workouts. She was limiting
carbohydrates. She was eating very, very
low carbohydrates and very low calories.
>> Circuit training.
>> Circuit training like crazy. And she was
stuck. [snorts]
>> One of the first episodes that I
listened to, you spoke to a listener who
was trying to get her cycle back. You
spoke with her about the importance of
reducing training volume and eating more
calories so that her body could feel
safe again. I felt like I had nothing to
lose, so I gave up my daily cardio and
intermittent fasting and purchased MAPS
anabolic and focused on daily steps,
taking rest breaks between sets.
I also started intentionally eating more
calories and carbohydrates on a daily
basis. I was able to get pregnant
naturally with my son, who is now 3
years old,
>> and I also have a one-year-old daughter.
>> Wonderful.
>> Beautiful.
>> Thank you from the bottom of my heart.
My kids are my entire world and I'm not
sure I would have them today without
your advice. I am 32 years old, 5'10",
160 lbs. I average 10,000 to 11,000
steps per day. I enjoy lifting weights
and I've really enjoyed um Your Maps 15
style workouts because I like getting up
every morning and moving my body before
my kids wake up. My husband encouraged
me to reach out to you. Over the last
few years, I have watched him completely
transform his body through reverse
dieting and running your MAPS programs.
just preparing for the call. I've been
tracking over the last few weeks so that
way I could give you guys some more
specific numbers. Um, so I have been
averaging 2700 calories per day and I've
been hitting 160 g of protein every day.
I would like to lean out my midsection
as this is where I have always carried
my weight even before kids. And I would
also like to gain more muscle
specifically in the glutes and legs. I
realize that these are contradicting
goals. Since postpartum, I have worked
my way up to a 200lb deadlift, a 145 lb
squat, and 105 lb bench press. Um, I'm
currently feeling somewhat stalled, and
I was a little bit stronger than this
prior to having kids. Um, I want to be a
strong, healthy, and confident mom for
my kids. I want to be an example of a
healthy relationship with nutrition and
exercise while also feeling confident in
myself. Thank you so much for your time
and everything you do.
Uh now her challenge at that time was
not I want to get leaner, I want to look
different, although that was always her
challenge. It was about 8 to 10 pounds
she said she could never get off. But
she needed to improve uh her fertility.
She was trying to have a baby. She
listened to one of our podcasts about
eating more, reducing stress. There was
a caller that we had on that actually
had a similar question about fertility.
We told her to eat more, do less
exercise, and then boom, she got
pregnant. So, she listened to that
episode, applied those strategies, which
by the way, the same strategies uh that
would have helped her lose 8 to 10
pounds. She did it, she got pregnant,
fell in love with the process, continued
down that path. Here she is now, okay,
two kids later, her youngest is 15
months old. She's eating 2700 calories a
day. This woman's 150 lb woman, fit,
lean, 2700 calories a day. She's lifting
weights for about 15 minutes a day.
She's following maps 15, which is wild.
It's one of our lowest volume programs.
Feels amazing. And she's like, I can't
believe this actually worked. Uh, and
that's because uh, you know, obviously
every time people believe uh, that's not
going to work, but when you try it,
watch what happens. By the way, if
you're listening, what have you got to
lose? You've already been doing it the
wrong way. Nothing's happening. Try now.
Try this way.
>> So, what we did is we built a program
that does the real work. Now, it's
called maps, abs, and butt. Now, it is a
full body workout program. So, you do
train the whole body, but most of the
training volume. Most of the focus is on
the abs and on the butt. So, you still
work the shoulders, the arms, the back,
the chest, but most of the training is
focused on abs and butt. And it's
designed to give you the glutes that you
want, give you the abs that you want,
and you and it it's also designed and it
comes with a guide on teaching you how
to eat to fuel and feed all of this. So,
the program is maps abs and butt. It's a
brand new program because it's brand
new. It's at discount. It's 40% off. And
then what we did is because the program
itself, obviously it's a three-month
program. And then what you will follow
up up with, we included for free our
other popular program, Muscle Mommy 15
or Muscle Mommy. So you get that for
free. So you could follow it up with
another three months of workout
programming. A little bit more volume.
You've scaled things up now. So you get
maps, abs, and butt. You get Muscle
Mommy 15 or Muscle Mommy. Plus, you get
a couple guides. One of them talks about
your diet, how to fuel all of this, how
to feed that muscle. Another one talks
about the supplements. Uh, that might be
helpful. Although, I will be honest,
supplements make up like 5% of all of
this. So, don't get excited. It's diet,
exercise, and sleep. But the program
itself covers all the workout part of
it. You get the exercises, you get the
demos of what to do, the sets, reps, the
whole thing is mapped out. It's at
mapsabsandbutt.com.
The code is launched for the discount
and all the free stuff. This is one of
the first programs that we've ever given
another program for free to follow it up
with that we recommend. And part of that
reason is as we've talked about how
important it is to fe fuel the body,
feed the body what you need when trying
to build your butt, build your abs. And
so the idea is that as you go through
this program, you actually do it in a
reverse diet, fueling the body, and you
save the second program for the cut
where you start to reduce calories. If
we do this correctly, we're going to
build metabolism. You'll probably see a
recmp during that process, too. In other
words, you'll start to see yourself
build muscle, lean out a little bit, but
the main focus is to build as you run
through the first program. And the
second program is where you think about
starting to reduce calories. Hit your
protein intake. Eat whole natural foods.
Feed yourself when you're hungry. Follow
maps, abs, and butt. Watch yourself get
stronger. Pretty soon, by week two,
you'll see strength gains. By week two,
you'll feel the energy improvement.
You'll feel the mood improvement. You
know you're moving in the right
direction. Give it a few months. Watch
what happens. Follow it up with a cut
with the free program muscle mommy 15 or
muscle mommy. Watch what happens to your
body at snaps absandbutt.com.
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