How to Keep Going Even When You Feel Like Quitting | NASCAR Champion Kurt Busch
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Kurt Busch, a NASCAR legend with over 700 starts across top divisions and multiple championships, attributes his longevity to an unyielding work ethic instilled by his father in Las Vegas. He emphasizes that every day is an opportunity to win something, whether during practice, qualifying, or preparation at home, requiring availability around the clock like a city that never sleeps. Busch explains that extraordinary success stems from intense hunger and wanting something so badly that one foregoes everything else; he notes that while talent exists in many drivers, few possess this level of desire to push through obstacles until others worry about them. His journey involved balancing racing with college studies despite struggling academically due to the demands of a three-job schedule chasing races, eventually flunking out but finding success by prioritizing his passion over conventional expectations. Busch identifies four key ingredients for becoming an amazing driver: courage, intuition, mechanical inclination, and timing defined as preparation meeting opportunity. Courage involves blocking out fear despite dangers like racing at 200 mph or navigating tracks with inadequate safety infrastructure. Intuition allows drivers to absorb peripheral information instantly rather than predicting the future, while understanding suspension and aerodynamics provides a critical mechanical edge. Timing is not luck but preparedness; Busch highlights that many talented individuals fail because they lack preparation when opportunities arise. He also discusses compartmentalizing fear through pattern interrupting techniques he developed for his crippling anxiety as a speaker, comparing it to preparing step-by-step rather than jumping into heavyweight divisions without training. Navigating the "Outlaw" persona created by media scrutiny required Busch to learn that racing extends beyond trophies and includes entertainment value. Early clashes with media arose from his Las Vegas upbringing focused solely on wins, leading him to ignore criticism until he won a championship and proved his staying power. When moving to Roger Penske's team, cultural differences between blue-collar roots and formal corporate environments caused friction; realizing he wasn't adapting quickly enough led him to step back temporarily, return to lower-tier teams like D-level outfits, rebuild from scratch with deep mechanical involvement in Colorado-based shops, and eventually climb back up while maintaining his aggressive style. This process taught him honesty and clarity are vital leadership traits, avoiding vague promises or delayed follow-ups that erode trust within teams. Competitiveness was another trait Busch had to consciously develop after initially fearing loss equated to personal failure worthlessness. He embraced aggression as a positive force essential for winning, adopting the mantra of being raw, present, and aggressive in every race against opponents including his own father and brother. His approach clashed with Southern "good old boy" norms urging him to simmer down, yet he persisted without burning bridges so his younger brother could follow similar paths. Handling losses involves detailed analysis rather than dwelling on failures; Busch prefers moving quickly after setbacks instead of waiting months for reevaluation, balancing tenacity with professionalism learned from team owners and mechanics who adopt more balanced political approaches over time. Looking ahead to life beyond driving, Busch plans remaining competitive through coaching young drivers, commentary work, or pursuing bucket list items like racing in Australia while leveraging his self-described PhD earned from two decades of motorsports experience across categories. His wife Ashley's involvement in competitive polo inspires him further, and he intends to stay authentic rather than becoming someone else as opportunities unfold organically based on heart and soul guidance. For fans seeking connection, Busch directs them to social media platforms like Twitter for hardcore followers or Instagram for youth engagement alongside his website kurtbusch.com where Monster Energy sponsorship and Team Chevy affiliations blend old cars with new ventures. Ultimately, he aims to leave an impression that hard work, perseverance, courage, and learning from mistakes enable anyone regardless of background to succeed anywhere in the world.
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Each day
[music]
is an opportunity to win something.
And you go out there, whether it's a
practice day or qualifying [music] day,
even a day of prep,
um or at my own house, or
[music]
wherever it may be, it's just pushing
hard each and every day. And I think
that that's the
[music]
the work ethic that was instilled in me
by my dad early on.
[music]
Hey everybody, welcome to Impact Theory.
Today's guest is one of the most
accomplished race car drivers of all
time. In his extraordinary career, he's
already clocked over 700 starts in
NASCAR's top three divisions, making him
currently the longest-tenured active
driver in the Cup Series.
And it is no wonder he's had this kind
of longevity. From the start, it was
clear that he has something special.
Racing before he could even get his
driver's license, in quick succession,
he racked up major wins and even
established himself as the youngest
driver to ever win the NASCAR
Featherlite Southwest Series title. And
from there, he was catapulted into the
big leagues, where he continued to prove
himself to be a force of nature by quite
literally posting wins in each of the
different NASCAR series in which he has
competed, as well as winning races on
every type of track that NASCAR has to
offer. He's won a staggering 31 times in
the premier division of NASCAR,
including wins in the Daytona 500 and
Coca-Cola 600. He's made 12 appearances
in NASCAR's playoffs, including six
consecutive appearances, and he's won an
overall series championship, cementing
his legacy as one of the greats. And if
all of that wasn't enough, he is one of
only a small handful of drivers that
have ever attempted double duty, a
grueling double race day that goes from
IndyCar to NASCAR. In the first leg of
this behemoth, he did so well that with
just one Indy race to his name ever, he
managed to snag the Indy Rookie of the
Year title. So, please help me in
welcoming the future Hall of Fame driver
and ferocious competitor, Kurt Busch.
[applause]
Oh, wow.
Well, thank you, my friend. Thank you.
Well, welcome.
Yeah, thanks for having me.
Dude, happy to do it. I love meeting
people that really take winning
seriously, that have a champion's
mindset. And I want to know, what does
it take to actually [ __ ] win at the
level that you win?
Uh drivers can't do it on their own.
There's a team aspect to it, but
you know, the spot that I'm in in my
career now, in my 40s, being that
manager, being that motivator,
and finding
ways to bring more out in people.
I didn't even realize I was doing that
when I was younger,
just with my tenacity and my youthful
exuberance of pushing hard.
And I think it gets down to just the
simple fact of each day is an
opportunity to win something.
And you go out there, whether it's a
practice day or qualifying day,
even a day of prep,
um or at my own house, or wherever it
may be.
It's just pushing hard each and every
day, and I think that that's the
the work ethic that was instilled in me
by my dad early on.
So, what does that look like in reality?
Is it up at dawn? Is it working out? Is
it like how do you really like when the,
you know, the rubber meets the road? I
promise
you go. I promise you that was not
intentional, but there it is. When the
rubber meets the road, like
what are you What does pushing hard look
like?
It's It's not knowing boundaries.
Whether you're up at, you know, 3:00 to
go travel somewhere
and then you're on track or
uh if it goes into business dinners, you
know, past 10:00 p.m. some nights. So,
just you're on call 24/7.
Uh I think uh I grew up in a fun town. I
grew up in Las Vegas, Nevada, right? And
the city that never sleeps was part of
my backyard. And you see the the
different life growing up there and
blending that into racing, it it's the
same way. You just never know what's
going to happen around the next corner.
And I think it's just making sure that
you're available at all times, no matter
what happens.
Mhm.
One of the things that certainly I have
experienced in my own life and looking
at people that really do extraordinary
things, there's an element of hunger.
Like you just have to want [ __ ] And so
few people I find, it's not that they
don't have the talent, it's that they
really don't want it badly enough. Um
and that is definitely a soapbox that I
have mounted many a time in my life to
preach from is this idea that look, if
you really want to accomplish something
extraordinary, you're going to have to
want it so badly that you just you
forego everything else. You push through
everything else. You go to a place where
people are actually worried about you.
Now, I'm I'm not somebody who's terribly
familiar with NASCAR, but before I bring
on a guest, I always dive way into their
world to see what they're really about.
And so I had the good fortune over the
last like 48 hours to watch your entire
career unfold. What I found really
[ __ ] interesting is
you start out sort of as this um
hot-blooded, very fiery, um getting big
wins, but definitely you clearly have
that hunger to win.
And you've managed to keep winning
throughout your career, but the way that
you've gone about it, obviously it's
matured, it's become maybe more
tactical. I definitely don't want to put
words in your mouth. What I really want
to understand is
what was more useful? Like was there Was
it like the the hunger was so raw and so
real in the beginning that it seemed to
compensate for not being as experienced.
Is that valuable? Are you like, "Jesus,
thank God I finally got away from that."
No, it really is about just tactical
skills.
No, that's a great
summary and a great understanding of
my career that you saw with different
highlights and different moments and to
circle back around to what you were
talked about leading into that question
was the fire and that desire to succeed
and to be almost on the edge of insane,
crazy.
My story was in college. Mom was against
racing from the beginning. Like, she's
got to You got to go to school, get some
grades, and you know, graduate.
it's dangerous?
She didn't like it was cuz it was
dangerous, but my dad raced and there
was always a car in the garage to touch
or to be part of and to help. And he
always put me to work.
Uh you know, he loved free help and I
was his best free help.
But for for me, I struggled in college.
Why did I struggle? Literally, the books
were on the back seat of my Volkswagen
Bug as I was traveling around trying to
find more races.
So, of course I'm
struggling in school, flunking out and
everybody kept saying, man, this this
racing thing, you got to
got to pack it in.
Get focused on life. That's how bad I
had it. It was three jobs, 24/7,
flunking out of school.
And I got a lucky break.
When you think about how much you wanted
to be good at that, is was it a
conscious effort to get excited about
something that your dad was into?
Um did that come naturally? So, I I find
that people break into sort of two
camps. You've got people that found
something early that they really love
and and they grow hungry for it without
any sort of real sense of what made them
hungry. And then quite frankly, the
other bucket is usually just people that
feel like, "Oh, I don't love anything
like that." And there are few people
that
understand how malleable that trait is.
Is this something that you just got
early? Is it a trait that you had to
build in yourself to stay hungry, to
keep pushing through certainly in the
early days, but even through the, you
know, the ups and downs of your career.
You've You've been so successful, you
could have retired long ago. So, how you
keep pushing now? Is that
just come naturally, or do you build
that in yourself?
I I believe the way I was raised in a
blue-collar family where we had to work
hard to obtain the money that was
available for racing, or
frankly, just for my parents to pay
their bills,
we had to work hard. And my dad was a
self-employed tool salesman.
And I was, you know, probably 10, 11
years old in charge of shipping and
receiving.
You know, then I was the one that washed
the truck when it got done on each
Friday.
Um it was all of these lessons that my
dad was instilling in me that I didn't
know. I just thought it was chores.
I thought it was part of being
the family business.
And looking back around on everything,
it was lessons that my dad was teaching
me.
And when I started to
race for my first time, which mom was
still, you know, she was against it. She
was like, "Here's a baseball bat,
baseball glove. Go play Little League.
It's a lot safer."
Clarity
was all around me.
They say the hardest thing to do in
sports is to hit a fastball.
Watching your race footage, that did not
seem true to me. Um having people
bumping you at 200 mph,
battling for a centimeter of space at
that speed, uh with your life literally
on the line, seems a lot harder. If you
had to give three or four ingredients
that make for an amazing driver, what
are those ingredients?
I think um
courage is an easy one that uh you can
recognize and
And tell me exactly courage to what?
It's to block out the fear of This is
dangerous.
You know, we're going 200 miles an hour.
Do I know that? Yes.
Do I have that courage
inside me that says that this isn't
dangerous because I have done my
checklist of
my safety
you know, for the car, for myself, the
tracks and where we're racing.
You know, there's tracks in Europe where
they have guard rails that are at an
awkward angle and
you know, there's places that just don't
have the
the the infrastructure and the upkeep to
keep a place safe to race. And
when you have that courage to block that
out, that's when it helps you make
smarter decisions.
And you know, I think the the number two
thing that creates a successful
motorsports driver is that that
intuition.
To be able to not necessarily predict
the future, but to be able to absorb
immediately
what's in your peripheral vision
and apply it to make a pass or to get
the speed out of the car.
It's having that that feel.
Third thing that I think is very
important to succeed in motorsports is
to have that mechanical inclination of
how a car works.
To understand suspension, to understand
the aerodynamics. That's the mechanical
side of it to be successful.
And in all honesty, the fourth element
is what I would call timing and luck.
But luck is defined in
in in my theory by preparation meets
opportunity.
If you're not prepared to meet that
opportunity, not going to be on your
side.
And that's where
a lot of good drivers,
male, female, younger, older,
they're just not able to find that right
timing element to match with their luck
to make it to the big time and to be
able to
maintain it like like I've been blessed
and privileged enough to do for 20
years.
So, let's go back to courage for a
second. So, I find that one pretty
interesting, the ability to
compartmentalize, to recognize the fear,
but somehow put it in its place.
How do you put it in its place? I mean,
you've crashed enough that I would
understand if you were gun-shy, right? I
mean, that's to to have experienced it,
to see it as one thing. You described it
as getting in the ring with a
heavyweight and having him punch you in
the head as hard as he can.
And I thought, even one that you walk
away from sounds like it sucks. So, how
do you even with the successive number
of times that you've put yourself in
that situation and it doesn't work out?
Like, how do you manage How do you still
compartmentalize? And And I'm I'm asking
this question very much because there
was someone watching right now, I
promise, and they don't know how to
compartmentalize that. So, even just to
give a quick preamble to make it
accessible to people, this what you do
in the car is exactly what I had to do
with speaking. I used have crippling
anxiety. I could not get up in front of
a small group, let alone a big group.
So, I had to find a way to stop what I
call rehearsing the failure. And so,
that was one of the ways that I put that
away. I just The second my mind tried to
go to it, I would stop it. I would do
what they call pattern interrupting and
and I would literally put that away. If
I had to [ __ ] imagine putting it in a
box and closing the lid, like I would do
whatever I needed to do to literally
compartmentalize that.
But, I'm not traveling at 200 mph. So,
how do you compartmentalize?
I think the key is is I'm not
stupid enough to step into a ring with a
heavyweight fighter.
You don't You just don't do that. I'm
What am I? 150 lb? Am I flyweight,
welterweight? I don't know what division
I would be if I was a boxer.
But my point to this is you don't start
at the heavyweight division.
You know, I I met Ty Murray,
professional bull rider,
uh probably about 15 years ago.
And we got into some moonshine. We were
talking. You know, he was at a NASCAR
race and then
he's like, "Kurt, you're just you're
just not ready to be a bull rider." I'm
like, "Well, I didn't ask to be."
[laughter]
And And I go, "Wait, what does it really
take?" And he says, "You know, you don't
just start on a big bull.
We'll get you on a a little cow.
But I first need you to do 10 pull-ups
right now. I need to check your core
strength.
I'm going to go put you on the balance
beam.
And we're going to go through a
gymnastics course to check your balance,
your footwork,
your ability and agility
to
stay focused when that animal's
underneath you.
And it's that preparation.
It's that process
to prepare and to be ready. And so I'm
sure some of your first speaking
engagements weren't with
tens of thousands of people watching. It
was maybe 30.
It was still rough, but you got through
those, right?
That's the preparation that
all of us in any sport go through that's
behind the scenes is you work your way
towards the top. You just don't start
there.
So, preparation has come up a few times.
Um I'll tie it to intuition. Tell me if
you think that they really are linked.
So, a lot of times So, I didn't have
business instincts when I started. So, I
had to accept that I could build them,
that I could
prepare enough, I could repeat exposure
enough that I would actually get to the
point where I was training my intuition
so that it would become something where
I would see something and know, "Hmm,
there's something not right here and
then I could dive in once I had the
feeling I could dive in and assess why
that was there. Whereas in the beginning
I didn't have a feeling. I have no idea.
Is this right, wrong, or indifferent?
So, it seems true to me that
preparation, part of that repetition
pattern, is actually training your
{quote} gut instincts. You don't have to
be born with them. Um does that ring
true to you or do you feel like, "No,
no, no, this was something I was born
with and the preparation is something
else."
I think it's a factor of of all of it
together. Um
you're born with it, but you have to
continue to practice it.
Uh you're only as good as the people
that you surround yourself with.
You really don't have anything more to
prove. Why do you keep going at
something dangerous?
What what drives you now?
For me, um I still love it. That that
feeling of putting on the helmet,
pulling the belts tight,
and outsmarting the competition.
Um it's
it's that work ethic that my father
instilled in me when I was young and
you know, you're right. Yes, there's
nice trophies on the shelf.
Uh there's been huge moments
in the sport that I'll never forget.
There's been great bonus checks that
have come in and
uh but to be a a veteran right now in
the sport of NASCAR,
uh to be over 40 and to have a youth
wave coming in,
you know, I look at it as, "Okay, if
there's a bunch of new guys being pushed
in and and team owners are heading that
route, well, they don't have this many
years of experience. I've already got a
one-up just by taking the green flag."
Uh you know, the the opportunity to give
back
to this sport that has given me so much,
I feel like I'm in a safe environment
and confident enough in myself
to teach young engineers, crew members,
marketing guys, everybody. I I like I
have a PhD
in motorsports from these 20 years of
all these categories.
And one big inspiration for me though
was my trips to Walter Reed and Bethesda
Medical Centers for our military.
Seeing those men and women who've
given the ultimate sacrifice and who
have sustained injuries
and have even lost their their lives and
their loved ones through
you know, the protection of this
country.
I have a ticket giveaway program that I
do for our military and I buy 100
tickets to every NASCAR race
for our military guys, for our men and
women who have served and who are
currently serving and
I've always wanted to be that guy
that anybody could root for, no matter
what your background,
no matter where you're from in the
country or in the world, uh that Kurt
Busch is a dependable racer that we can
choose that's going to get us a top 10
finish today or have a shot at winning.
And that that desire's still there.
It hasn't changed.
That's really interesting. So, you said
something that
if people have context in your career,
they will understand it immediately, but
if they don't, so you were known as the
Outlaw for a long time. You had a
contentious relationship with the media.
I think that would be a very fair
characterization. You talked about sort
of being given the black hat to wear,
but that you never felt like that was
really you. What was it like
dealing with that where there is you the
real person and there is you the the
persona, which is somewhat being created
by the media. You definitely had a hand
in it in terms of how you presented
yourself, but how do you deal with a
persona that doesn't feel like it
matches you? How did you navigate those
waters?
That that was That was a tough spot.
There was a few tough spots in my career
with
for me, I feel like I wear my emotions
on my sleeve. I'm pretty easy guy to
read.
Do you value that in yourself? Do you
think that's a good thing?
I do. It's the only way that I know. And
when I tried to
steer into a direction to learn a a
different process, I felt like I wasn't
me.
And
when I had a rough spell with the media
early on, it was because
well, I'm you guys don't know the full
story, but you're showing something
different.
And you learn that racing isn't
necessarily just about getting that
checkered flag. There's an entertainment
value
to it. But as a kid from Las Vegas
that just had the blinders on for
trophies and wins and doing well at
track, I had no idea of the pageantry of
what goes into all of this. I had no
idea and
when when I had my first run-in with the
media, so to speak, and everything was
sideways, I said, "You know what?
Just calm down. Just ignore all this.
Just go drive the car.
Just just take this as a as a lump.
Take this this
this medicine.
And when I turned it into the next
season and went there and just focused
on driving,
I won the championship.
And I got to do the big FU.
[snorts]
Told you guys, I'm here to stay. I did
it my way and I won.
And at the same time, I got a nice
contract offer
behind the scenes to switch to a a
different team.
And that team had a big value of
the formal look
with how they dressed, how they talked,
how they acted. And to race for Roger
Penske, a legendary team owner in all of
motorsport,
I mean, that was that was a chance of a
lifetime.
And when I started to race for them, I
started having these
meetings after meetings and the politics
and the process and this blue collar kid
would from Vegas wasn't learning and
adapting quick enough.
That's when I fell into the trap again.
And
I I just I just took myself out of that
that position. I wasn't winning as
often.
I wasn't in championship form as often.
And it was because I was trying to be
somebody
that I wasn't.
And that's when the outlaw moniker
came about. Because I just, you know,
I'm out. I'm going to do this my way.
And I actually went back to like a
D-level team, like pretty low-end team
in NASCAR.
And treated it like my rookie season
but with 10 years of experience.
And worked my way back up to a top team.
I put my own self on a program.
And it's been the most fulfilling
portion of my career to work my way back
up and now be with a top team,
a top endorsement with Monster Energy,
and to race to have shots at a
championship and race wins now being 41.
I had to go through those moments with
the media and to learn and to become
more of
Kurt Busch.
That's really interesting. That notion
of building back up. So,
a lot of entrepreneurs will call and
say, "Yo, I've done this now. I get the
game. So, even if I had to start from
the bottom, I could really build my way
back up again." That really does feel
true. I certainly feel that way about
myself.
What did you actually do? Like what did
you actually bring to bear on a team?
Cuz you've said that
um part of the four things, you've got
mechanical being a huge one. So, if your
car isn't there, it's going to be very
tough for you to pull off wins. So, how
did you pull off wins on a team that was
that just didn't have the capital to
give you some of the toys that the other
competitors had?
I for one of the teams that I raced for,
um their team was based in Colorado and
99% of NASCAR is based in the Carolinas.
And here's this one team
and after every race, I'd go to
Colorado. I would sleep on one of the
crew members' couch.
I'd go to the race shop with them at
5:00 a.m.
I would be involved with every
portion of the car, every department,
and make sure that the communication was
as in-depth as possible because I felt
like that's what was missing on the big
teams.
Was the politics of well, this lead
engineer says this should be done at the
wind tunnel,
but the wind tunnel doesn't necessarily
correlate to the racetrack in the way
that you think that it does.
We don't need your driver feedback,
blah, blah, blah.
And so I started doing that in just more
depth, going an old-school approach,
and took that that team, they were
ready. They were already on their own,
but we made the playoffs as a one-car
independent individual team.
And then the phone rang from a team in
North Carolina
offering me
that same
feel of come and be involved with our
team because we like your mechanical
approach, we like your leadership
approach, and we know that you still
have that drive and that fire
to compete and to win.
You mentioned your leadership style.
What is your leadership style? How did
you help that team galvanize and and do
so well?
Honesty is is key for me and the clarity
that
you speak with,
it can't just be a oh, well, I'll check
into that.
That's the worst. I hate oh, I'll get
around to that.
Uh well, uh let me let me I'll get back
to you.
I hate follow-ups to follow-ups. That's
that's the worst. And when it can be
clear and honest,
those are the people that I like working
for me on my team,
whether it's with the race team, whether
it's the marketing team,
uh the licensing on selling items around
a driver's identity, it all has to be
clear and it has to be honest.
So, you give them the honesty, you tell
them, I'm assuming some of it is this is
your role, this is your job, you've got
to do it. I'm assuming some of it is
bonding, engaging with them, being
there.
Um and I suppose some of it is going to
have to be you performing your best on
the track and delivering results. One
thing that I find interesting when I
look at leaders that I really admire,
people that especially in times of war,
people that lead from the front, that's
always super interesting. And there's no
doubt that you as the driver have the
most pressure on you and you're the one
that's really putting yourself at risk.
How do you leverage that? Like, would
you ever yo, I showed up today and you
guys didn't? Like, do you feel that you
earn sort of the right to to push people
a bit more when you're out there killing
it? How does that work in your mind?
For me, I think being a a judge of
character is important and knowing
people's background and how they've
arrived at their position. An engineer
from Purdue University is going to act
different than a collegiate guy that's
your pit crew member that jumps over the
wall.
Who's going to be different than
somebody that's from up in the
northeast, you know, where they might
have had a tougher upbringing. I feel
like it's key to bring the best in
somebody's background and what they're
good at.
to talk about competitiveness. So, I was
surprised that you didn't list that as
one of the key ingredients for a driver.
You seem to have it in [ __ ] spades.
You raced against your own
assume you got to have it, wouldn't you?
Yeah, well, the funny thing is I didn't
have it growing up. So, that was
definitely something I had to develop. I
had to first recognize that it had value
and then put myself at risk cuz the
reason I didn't like competition was
that meant that I could lose and I
thought that meant something in terms of
my worth as a human being. So, I was
really
um
outwardly saying that comp-
competitiveness is stupid. I don't know
why people are so, you know, Neanderthal
about it. Like, uh what the [ __ ] Like,
I was super judgmental about it. But,
the real truth was I was afraid if I
competed I would lose and I didn't want
to lose cuz that would make me feel
badly about myself. So, finally once I
realized, "Whoa, there's actually real
power in here."
Once I embrace being competitive, then
it brings out aggression. Aggression is
one of those things you usually hear in
a negative connotation, but I will tell
you right now before I speak one of the
things that I say, my little mantra as I
get in my version of a car, is that I'm
going to be aggressive. I'm going to be
um raw. I'm going to be completely
present and I'm going to be aggressive.
And embracing aggression, embracing
like, "I'm here to [ __ ] win. I'm not
here just to play. I'm not here to touch
one life or whatever it is that people
say, 'Oh, as long as I impact one person
like I've done' [ __ ] that. Like, I'm
here to be the best of all time."
And I'm holding myself accountable to
that. And my thing is how you believe,
how you think, all this stuff, it's
going to impact how you behave. Now, how
you behave ultimately is the only thing
that actually matters. But, when I look
at you racing against your dad and
beating him, racing against your brother
and sometimes winning, sometimes losing,
but really [ __ ] competing, man, and
[clears throat] really going after
people and really trying to win, that
there there is
looking at you and and one day they will
look back on your legacy and they will
talk about what you accomplish and I
promise that is going to come up. Like,
this was somebody who played to win and
that some people will say too harsh,
it's too much, it's too close to
obsession, whatever.
Dude, I honestly, looking at it seems to
be one of the like absolute secret
ingredients. Your desperation to [ __ ]
win is why you take the chances and the
risks and do the work and all of that.
To put a fine point on it, I'll say
again, what was it like to compete
against your dad?
[snorts]
And so, early
with my racing,
it was family fun.
It was a hobby. It was dad and son time.
Father-son time, it was perfect.
And did he always let you win?
No. No, he was he was as competitive as
as as ever.
So, even when you were young, he's like,
"I'm going to win."
Yeah, I mean, when I played Little
League, I played to win. When I played
Pop-A-Shot, I played to win.
If I was bowling, I played to win.
And my dad is a national champion in
this racing division that he was racing
in, and I beat him in my second time out
on the track.
It We didn't go to the track when when
we were kids to make friends.
And it was to bring home that trophy.
That's that's the different mindset, I
think, that some people went to the
track and it was social hour. It was
just a fun, okay, yeah, we're we're just
going to do this cuz
little Johnny or Sarah wants to drive a
car.
We went there to win.
And that competitive top 1% effort
carried with me from this division
to this racing car to this.
And when I made it to what you would
call like the AAA ranks of NASCAR, like
right there, right below the pro level,
that's again where I'm just pushing
through, like a bulldozer, like you're
saying. And that aggression
ran into the good old boy south.
And that's where I had some struggles of
being a West Coast kid of just hammer
down
ask no questions, take no prisoners and
then you get to this good old boy system
out there and they're like, "Hey,
you need you need to simmer down a
little bit."
Because when I got to the top and kept
winning
I just felt like I was going to continue
to keep going, but I didn't realize I
had made it to the top. This is it. And
now I'm going to be around these people
for more years to come. I just kept not
burning bridges because every bridge I
left in place for my little brother
to cross. You know, a lot of the race
teams that I raced for Kyle jumped in
and kept going. I was just blazing this
trail going straight to the top with
that aggression and that tenacity and I
still have those
but they're muted in different
categories with the way
a lot of the business operates at this
level.
How do you deal with loss? How do you
deal with failure? What do you tell
yourself? What does that mean to you?
How do you build back?
I could tell you
more vividly in detail about the losses
than I can about some of the wins.
And the reason is is because yes, of
course there's more losses
but there's a reason that really jumps
out at why the
second place happened or why there was a
DNF from a wreck or
you know, even a a 22nd place finish
because of a poor performance. You can
really get into detail on what hampered
the effort to win that day. And those
are the lessons that you have to apply
when you get back to that track again
the next time or quickly
move forward for the next week.
And that's some of the brashness that I
had early in my career was
if four weeks go by and we've been in
the same trench
I'm already out of patience two weeks
ago.
There's some team owners or some
mechanics or team personnel
that are with you.
But they have more of a balanced
political approach to it.
And then there's some that are just
like, "You know what? Let's let 6 months
go by.
And then we'll reevaluate."
In racing timelines, that's way too
long. You got to move quick.
And that's that's what was a lot of my
not balancing the professionalism with
my tenacity or talent from behind the
wheel.
What do you
What do you plan to do in the next
phase? Like at some point, I imagine you
will say, "Okay, I'm going to step away
from driving." Um
What do you want to see the next phase
of your life? Will it be equally
competitive? Is there something that you
already have on tap that you want to do?
I'm [snorts] sure I'll be competitive.
Uh I married a beautiful woman who is
competitive in her own rights. Um my
wife Ashley plays competitive polo.
And she has her horses, her team, and
travels. And she has the same thing that
I have. It's called helmetitis. You put
a helmet on and you change into a
different person.
I love her so much and the way that she
competes,
uh that's an element of life that's out
in front of me.
I don't have a set plan. Again, I feel
like I have a PhD with this motorsport
arena that I've been in for the last 20
years. Is it going into coaching young
drivers?
Is it going into commentary to expose,
you know, fans
and to teach them my version of NASCAR
and to try how to draw in more than
audience, you know, from that side of
it.
You know, the phone rang the other day
about sports car racing over in Le Mans.
Um yeah, I've got a bucket list item to
race in Australia and in different spots
around the world.
Um I don't know what what's around the
next corner, but I know that there's so
many opportunities
that it will be fun. It'll be organic
and it'll be because my heart and my
soul told me to do it and then I'm not
trying to be somebody else.
That's cool.
People that want to learn more about
you, they want to engage with you, where
should they go?
Um my social channels are all
@KurtBusch. So, Twitter, Instagram,
Facebook.
It's funny how, you know, my my veteran
fans are all on Facebook. You know, the
true hardcore are on Twitter.
And you know, I love art. I took a bunch
of photography when I was in high
school. And the Instagram feed is more
of the youth.
And it's a it's a perfect blend of
who I represent as Monster Energy as a
sponsor,
Team Chevy, racing for Chevrolet.
And just having the connections between
my old cars and my new cars.
And
I still believe that it's just being
honest and being out there as an organic
racer.
That's uh that's where people can get
connected. And then I have my website,
kurtbusch.com.
Love it.
All right, with all that you do and the
risks that you take and how hard you
push yourself and your team, what is the
impact that you want to have on the
world?
[snorts]
That's a heavy question.
You know, I I think the
best way
to answer your question and to help tie
in everything we've talked about today
is that doesn't matter who you are,
where you came from,
hard work and
perseverance
is is an ingredient.
The courage to continue to push forth
when you don't know
uh what's around the next corner or when
people are telling you
that you might have to quit
or you might have to set this aside and
and focus on your studies or focus on
your job.
I think
I'm a I'm a very good candidate for
leaving an impression on people of
just work your butt off, learn from your
mistakes,
and put your boots on, tie up your
bootstraps, and get out there in the
world, and you can make it. I think
that's
an easy way to answer what I can leave
on this world is that anybody can make
it out of wherever they're from.
That's a pretty cool thing to leave
behind.
Guys, this guy's career is
extraordinary. And when you see how much
work he's put in and how long he's been
able to maintain success, it really is
pretty breathtaking, especially when you
factor in the fact that he's doing it at
200 miles an hour.
Speaking of doing well over a long
period of time, if you haven't already,
be sure to subscribe. And until next
time, my friends, be legendary. Take
care.
Kurt, my man.
What an amazing dude. Hey everybody,
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How are you going to have a positive
life from negative thoughts? You can't,
cuz you're going to perpetuate more
negative thoughts,
[music]
and you're going to attract
vibrationally and frequency-wise people
that are thinking that same [music] way.