How to Hack Your Way Into Success at Anything | Alex Banayan on Impact Theory
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In this episode of Impact Theory, Alex Banayan shares his journey from a pre-med college dropout to becoming one of the youngest business authors signed by Penguin Random House and a venture capitalist at Allop Louie. His story begins with a crisis in his early twenties when he realized he was not on the path society had mapped out for him as the son of Jewish immigrants who sacrificed everything for his education. To fund his dream project, *The Third Door*, Banayan famously "hacked" The Price Is Right by studying its rules and winning enough money to buy a sailboat after failing finals. This experience led him to formulate the core philosophy of the book: there are always three ways into any situation or success story. While most people wait in line at the first door (the standard route) or try to enter through the second VIP door, true innovators find and force their way through a third door that requires jumping out of line, running down alleys, and banging on doors until they open. Banayan emphasizes that fearlessness is not the absence of fear but rather courage—the ability to acknowledge one's fears while still taking action toward a larger purpose. He illustrates this with stories from his research for *The Third Door*, featuring icons like Bill Gates, Steven Spielberg, Maya Angelou, and Lady Gaga. A pivotal example involves Spielberg, who was rejected multiple times from USC film school but created his own education by sneaking into Universal Studios to learn the trade before eventually producing a short film that earned him a seven-year contract with Sid Sheinberg at age 19. Another remarkable story features Chilu (Chen), now a Microsoft president, who grew up in rural China without electricity or running water. By hacking his sleep schedule down to four hours and studying intensely during the time he saved, Chilu prepared himself so thoroughly that when an opportunity arose unexpectedly due to rain keeping him indoors, he was ready with five research papers on demand, securing a full ride to Carnegie Mellon University for his PhD. The podcast also delves deeply into Banayan's personal struggles with insecurity and shame, particularly stemming from feeling invisible as the middle child in a large family of cousins who called him "fatty Banyan." He explains that insecurities are natural parts of the human condition, but they become destructive when driven by shame, which thrives only in secrecy. His solution is to speak these feelings out loud or write them down until they lose their power over you. This process was essential for his own growth and serves as a lesson for listeners facing similar internal battles. Furthermore, Banayan highlights the critical role of friendship in navigating life's difficulties, recounting an emotional moment where he watched his best friends carry his late father's casket at a Jewish funeral. He argues that true relationships are defined by how well they handle uncomfortable conversations and hard times, suggesting that people should regularly engage in honest feedback loops to strengthen their bonds. Ultimately, Banayan concludes that luck is not random but rather the intersection of preparation and opportunity, using Chilu's analogy of a bus stop where one must have the right fare (preparation) to catch the next available ride (luck). He urges listeners to train themselves for uncertainty like a muscle, starting small with low-stakes risks before scaling up. His mission is inspired by a story of a teacher in Baltimore who asked students to draw their dreams; when a boy drew a pizza delivery man because that was his only known role model outside the family, it highlighted how society limits what people believe is possible for them. Banayan's goal with *The Third Door* and Impact Theory is to illuminate new branches on those trees of possibility, helping others realize they can reach higher than their current environment suggests by taking the third door into success.
Read the full video transcript
If anyone out there is dealing with an
insecurity that they want help, you
know, growing through,
the first step
is getting rid of the shame that
surrounds it.
Because the shame is what traps that
insecurity. And the thing about shame is
that shame can only live in secrecy.
The second you speak something out loud,
it doesn't have power over you anymore.
Everybody, welcome to Impact Theory. Our
goal with this show and company is to
introduce you to the people and ideas
that will help you actually execute on
your dreams.
All right, today's guest is the youngest
business author ever signed to Penguin
Random House in their 80-year history.
He was also widely touted as the
youngest VC when he began working for
Alsop Louie at the age of 19. Not bad
for a college dropout who instead of
graduating studied how to hack The Price
Is Right and used the prize money to
fund his dream project, a book called
The Third Door that would end up gaining
him nationwide attention. He's a
self-proclaimed missionary who has
poured himself into the wild quest to
uncover how the world's most successful
people launched their careers. He
convinced an unimaginable group of the
world's most extraordinary thinkers to
participate in this book, all by the way
from absolutely scratch. From Bill Gates
and Steven Spielberg to Maya Angelou and
Lady Gaga, he got them all to agree to
contribute their wisdom. And the stories
of the grit and tenacity that it took to
track these impossible-to-reach
people down will leave your jaw on the
floor. He's contributed to The
Washington Post, Entrepreneur, Fast
Company, and many other prestigious
publications, as well as being named to
Business Insider's 30 under 30 list and
being featured virtually by every major
media outlet there is. His enthusiasm
and collected insights have also turned
him into one of the most sought-after
speakers around, and he's already
presented to Dell, MTV, IBM, Harvard,
and many others. Nike said that his
ideas pushed their team's leadership,
and Apple said that he represents the
voice of entrepreneurship. So, please
help me in welcoming the man who chased
Larry King through a grocery store and
got blacklisted by Warren Buffett, Alex
Banayan. Thank you so much.
All right, good man. That was the
funniest
and the kindest intro, man. I appreciate
it.
good, easy to do. What you did to to
write this book is insanity, and it's so
instructive. And so, I don't normally
start at the beginning, but with this,
we're going to have to. What is the
third door mentality? So, after going on
this 7-year journey, I realized
on the surface, you know, Bill Gates and
Maya Angelou couldn't be more different.
At their core,
they treat life the exact same way.
And the analogy that came to me, cuz I
was 21 at the time, was that it's sort
of like getting into a nightclub. So,
there's always three ways in.
There's the first door, the main
entrance, where the line curves around
the block, where 99% of people wait
around hoping to get in.
And then there's the second door, the
VIP entrance, where the billionaires and
the celebrities go through.
And for some reason, school and society
have this way of making you feel like
those are the only two ways in. You're
either born into it or you wait your
turn.
But, what I've learned is that there's
always, always the third door. And it's
the entrance where you have to jump out
of line, run down the alley, bang on the
door 100 times, crack open the window,
go through the kitchen. There's always a
way in. And it doesn't matter if that's
how Gates sold his first piece of
software, or how Spielberg became the
youngest director in Hollywood history,
they all took the third door.
Yeah, when I heard that analogy, I
thought, "Whoa, okay, that actually
really makes a lot of sense." Now, for
me, that is
quite possibly the most terrifying
thing. Like, going up to people and
doing some of the stuff like chasing
Larry King down through the grocery
store and into the parking lot screaming
his name like woah. I like to think I'm
pretty hardcore. I don't know if I would
have had the gumption to do that. So,
you talk about the difference between
fearlessness and courage. What is that
and how did you employ it? You know, one
of the biggest and most surprising
lessons I learned on this journey was
that I just had this assumption that all
these people I looked up to were
fearless. You know, Elon Musk or Bill
Gates, we just assume they
you know, have no fear and that's how
they achieve what they've done.
But what I've learned is that not a
single one of them were fearless. They
actually were filled with tremendous
amount of fear.
So, while they weren't fearless, they
did have tremendous amounts of courage.
And the difference between fearlessness
and courage is that fearlessness is
jumping off of the cliff without
thinking.
Courage is acknowledging your fear,
analyzing the consequences,
and deciding you still care so much
about it you're going to take one step
forward anyway.
What What was it that was driving you in
all of this?
You know, when I had first started it to
understand like why I was going through
this
crisis at the beginning that led me on
this journey was you have to know that
I'm the son of Jewish immigrants, which
pretty much means
I came out of the womb, my mom cradled
me in her arms, and then she stamped MD
on my ass and just sent me on my way.
You know, I'm like in third grade I wore
scrubs to school for all the way. You
know, I was that kid. And by the time I
got to college,
I remember really quickly, you know, I
was the pre-med of pre-meds, but I
remember lying on my dorm room bed
staring up at the ceiling
and looking at the stack of biology
books
feeling like they were sucking the life
out of me.
And at first I just wondered maybe I'm
being lazy.
But then I began to question
maybe I'm not on my path.
Maybe I'm on a path somebody placed me
on and I'm just rolling down.
So, not only am I going through this
what do I want to do with my life
crisis, that's when the question started
to evolve to, you know, how did Bill
Gates, when nobody knew his name, sell
software out of his dorm room? Or how
did Lady Gaga, without a single hit
under her belt, get her first record
deal?
These are the things they don't normally
teach you in school. So, I just
did what I thought was normal. I just
went to the library or went on Amazon
and just ripped through books, you know,
business books, self-help books,
biographies.
But eventually I was left empty-handed.
And that's when my very,
you know, naive 18-year-old thinking
kicked in and I thought, well,
if no one's going to write the book I'm
dreaming of reading,
why not write it myself?
You know, I thought it'd be super
simple. I'll just call up Bill Gates,
interview him, interview everyone else.
I thought I'd be done in a few months.
You know, to my surprise, Bill Gates
doesn't do interviews with 18-year-old
college students.
Um
that I assumed would be the hard part.
Or I actually I thought that would be
the easy part. The hard part would be
more about how to fund it because I was
buried in student loan debt. I was all
out of my bar mitzvah cash. So, there
had to be a way to make some quick
money.
So, two nights before final exams,
freshman year, I'm in the library doing
what everyone does in the library right
before finals.
I'm on Facebook.
Right. So,
someone was offering free tickets to The
Price Is Right.
And I swear, I know this is very
preposterous, but the first thought was,
what if I go on the show
and win some money
to fund this dream?
No, not my brightest moment, but I had a
problem.
You know, not only did I have finals in
2 days, I'd never seen a full episode of
the show before.
Mhm.
And I remember,
you know, telling myself it was a dumb
idea and to not think about it. But I
don't know if you've ever had one of
those moments where like an idea just
keeps clawing itself into your mind.
So, to prove to myself it was a bad
idea, I I remember I was sitting at this
little round table in the corner of the
library. And I took out my spiral
notebook and made the best and worst
case scenarios. And I remember like very
vividly writing, you know, worst case
scenarios. Fail finals, get kicked out
of pre-med, lose financial aid, mom
stops talking to me. No, mom hates me.
You know, look fat on TV. There were
like 20 cons.
And the only pro was
maybe
win enough money to fund this dream.
And
it felt almost as if somebody had tied a
rope around my gut and was slowly
pulling in a direction.
So, that night I decided to do the
logical thing and pull an all-nighter to
study. But I didn't study for finals. I
studied how to hack The Price Is Right.
That's crazy.
I went on the show the next day and did
this ridiculous strategy and ended up
winning the whole showcase showdown,
winning a sailboat, selling the
sailboat, and that's how I funded the
book. I want to go back to that list,
which I think the pro and con list. So,
really pretty interesting and your whole
story about where your grandfather comes
from and, you know, that he was almost
killed in Iran during the revolution and
he ends up escaping with the family and
coming to America and he was very
successful in Iran and he has to start
all over here. And all of that sort of
feeds into your ethos, at least once he
tells you the story. So, when you're
making that list and you're the weight
of your family, everybody wanting you to
be a doctor,
how was it like in in your whole story,
the thing that I think had to be one of
the hardest things was mom not talking
to me anymore. Mom hates me. I drop out
of med school or pre-med. Yeah. How what
was it like for you to to buck that and
say, "Well, I'm just going to do my
thing." Dude, it feels like you were
like with my family during this time cuz
that really was the hardest part.
And it's something my friends couldn't
really understand.
Because, you know, I I this moment when
I was
might been about like five or six years
old and I had this nightmare and
you know, I jumped out of bed. It was
the middle of the night and I went down
the hallway to go to my parents' room
and I remember this blue light creeping
out from under my parents' room.
So I like
cracked open the door and stuck my head
in and I remember seeing my mom
hunched over her, you know, little desk
with her old computer, you know, working
away in the middle of the night. This is
around 3:00 or 4:00 a.m. The next night
I woke up
jumped out of bed cuz I was curious and
I saw her doing it again and again.
And it wasn't until, you know,
10 or so years later that I learned that
at that time my dad's used car lot had
gone bankrupt and
really our entire family was being kept
afloat by my mom working
you know, these 20-hour days.
While, by the way, while being a
full-time mom. Right. And, you know,
being class mom and being part of our
school.
And only then can I realize in hindsight
why it was so hard for me.
Because when I was setting off on this
journey
you know, everyone talks about, you
know, taking the leap and going for your
dream and no one talks about
the emotional
baggage and pain that comes from turning
your back on the sacrifices others have
made for you. Dude, that's what I want
to talk about. What story were you
telling yourself? Like you you talk
about turning the volume up on your
dream. I want to know what that really
means. Like what are you saying in your
head? It's a brilliant metaphor. The
notion that okay, you've got all this
noise. I'm going to turn up the volume
on my dream. It's going to drown it out.
But like that the reality of that is
what?
So, this is the thing. I believe fully
that every single person is going out to
chase their dreams has those voices in
their head. I think it's part of the
human experience, whether it's fear or
anxiety, whatever it may be, that's part
of what it means to be a human being.
So, what you know, for me it was my
parents coming to this country and
sacrificing. For you, it might be
completely different. What I've learned
in hindsight is that, not just with my
story, with all these people who I
studied,
the key of taking that first step, the
really daunting one, cuz the first one's
always the hardest, as you know,
it's not about trying to logically argue
with those voices in our head. You will
never win against the voices in your
head if you try to argue with them.
What I've learned is that if you,
instead of focusing on the voices and
the fears, you focus on the desires.
And I think no matter what your dream
is, if you're able to find a larger
purpose, a larger impact that lives
beyond you, all of a sudden all of your
[ __ ] that's holding you down becomes
a lot less relevant.
Now, tell me what What is the mechanism
of turning the volume up? Is it just a
amount of time thinking about, or is
there something more to it? I'll tell
you what worked for me.
For me, I've learned that my the way my
brain works, and it's worked with other
friends, too,
is that writing things down,
and very specifically,
like, you know, it's not just wondering,
you know, how do I turn up the volume in
theory. I would literally write down So,
for this book, you know, I would write
down on a sheet of paper,
"My dream is to inspire a generation to
believe in what's possible."
And the act of writing it down, and I
had that, you know,
it's funny to think about in hindsight,
but I had that, you know, taped above my
desk, I had that taped above my bathroom
sink, I had that like folded up in my
wallet, I had it on the inside of my
spiral notebook in college.
The act of writing it down and
physically seeing it every single day
made it tangible and a it made it feel
like a less of a crazy idea and more of
a real possibility.
Now, that's really cool and that
specificity
I just agree with that so violently I
guess is the right word.
Also, it came to help you cuz you had
the actual list of people that you
wanted. So, when you would meet them
like I think Blake Mycoskie was one of
the stories the founder of TOMS Shoes.
Tell us that story because it the way
that you ran into him ran into him
is pretty great. With Blake, I knew he
was speaking at this conference in
downtown LA. He was accepting this like
humanitarian award.
And I get there and of course you know
I'm wearing my TOMS shoes and I'm
wearing my blazer. I'm like 19 years
old. I end up
going
to the event and this is the crazy
thing. This is not the only time this
happened. So, it's very very bizarre but
I was in the bathroom. Remember I was in
a stall
and I look out from you know under the
little
door
and I see these like really
like brand new red TOMS. Like out of the
box brand new and I'm like
I wonder it has to be so I like you know
finish up very quickly. I open the door
and there is Blake Mycoskie you know
washing his hands fixing his hair right
before he goes on stage.
And it's one of those things where you
don't even have a chance
to think about what you're going to say
and I just go
uh
Blake hi I'm I'm Alex. I'm 19 and I
literally just start
I and I ask him I'm like do you mind if
I you know talk with you for 30 seconds.
He's like yeah of course as long as you
walk with me. And I started just pouring
my heart out to him. And I think one of
the keys is that I actually didn't have
an elevator pitch.
I just shared with him what the mission
was.
And when he heard it on the spot, he's
like, "Absolutely, I'm in."
And whether it was Blake or whether it
was with Tim Ferriss, it was also
another bathroom encounter.
But with all of these people, it was
only when they heard the mission.
Cuz they get asked to be in books all
the time. Sure. I didn't know that at
the time. So, the book wasn't
interesting to them, but this larger
mission
was actually what pulled at their
heartstrings to say yes. What makes this
book so interesting, man, is is your
story of trying to put it together,
which is at least as powerful as the
stories in the book, if not in some
cases more powerful. So,
how did you deal with rejection? Oh my
god.
Horribly. You know, cuz pretty much the
whole book at some points feels like
this long string of me getting my ass
beat, you know?
And
dealing with that rejection,
I realize
is not only
a part of the entrepreneurial journey,
it is the entrepreneurial journey.
So, how you deal with it is a lot more
interesting than how you got your win.
Cuz everybody will get their win in a
different way, but how you deal with the
rejection in many ways is a universal
act. And
what I've learned is that
I do two things.
One,
when I'm getting beat up and doors are
just being slammed in my face over and
over and over again,
and I have nothing left,
the only thing that keeps me, cuz I've
thought about
quitting. You know, I'm I'm a human
being. I've thought about, you know, is
this worth it?
The only thing that would keep me going
was that larger belief that we talked
about in the beginning.
Of it's not about me.
There'll be points
on my journey where I would be, you
know, up at 4:00 a.m., sleeping at
midnight, just pounding the pavement.
And after, you know, getting rejected
over and over and over again with that
kind of lifestyle, you lose your spirit
of what started it.
And it was my best friends that would
save me. And they would be like, "Dude,
tomorrow, like I'm taking your [ __ ]
phone. We're going, you know, on an
adventure. We're go You know, whatever
it was." And in many ways, that was like
my emotional reset.
Which saved me over and over and over
again. Your friends are kind of like a a
third character in this book, which is
really interesting. What I want to know
is what do you look for in friends? Like
how did you end up with friends like
that? You know,
yeah, I'm relatively young, so I'm not
that wealthy or financially, but
I do, and I think about this all the
time. I feel like a [ __ ] billionaire
with friendship.
And it's one of the things I'm most
proud of.
My friends, like they'll go toe-to-toe
with anyone as like ride-or-dies, the
funniest people, the most supportive.
You know, there's this
Yeah, I'll go there with you. Like
there's this one story where
to me defines who my friends are.
This was about a year and a half ago.
Um
my dad just passed away from pancreatic
cancer.
And
the way a Jewish funeral works is
there's these
I believe it's like six pallbearers that
have to
the son isn't allowed to touch the
casket, so the pallbearers carry it out.
And
you know, they took it to the
to the hearse, and
we drive up from the chapel to the
gravesite.
And when we got to the gravesite,
I remember for some reason the the
pallbearers that had carried the casket
earlier weren't there.
And I just I got
sort of nervous of what are we going to
do. Um it was a really chaotic
day, of course, and
before I could try to figure it out,
this rabbi came over started talking to
us.
And I don't know what happened next, but
I remember the door
to the hearse opening and hearing the
casket being taken out.
And the next thing I knew I was stepping
out onto the grass on the processional.
And I look I'll never forget this. I
looked up and I saw my best friends.
You know, the boys who I grew up with
carrying my dad's casket.
And dude, I just started just
sobbing.
And
everyone I remember
looking around and seeing that everyone
thought that I was sobbing out of
sadness.
It's the biggest miracle in my life.
And
you know, I don't wish losing a dad on
anybody.
But it's very hard for me to be mad at
God when I look out and see my best
friends carrying my dad's casket.
And
what I learned that day is
you know, you have your you have your
friends
and then you have your best friends
and then you have the best friends who
carry for your dad's casket.
And
you know, nothing's more powerful than
that.
And this
this every every thing in this journey
is a testament to the
to the love and the friendship and the
support of other people.
Yeah, I just love them and thank you for
asking about them cuz they're the thing
that I'm
I'm proud of most and I love the most.
No, man, I totally get that and it comes
across so beautifully in the book and it
comes across in the talks that you give
and stuff and it it just there's
something about the way that you
approach life that I think is utterly
fascinating. It's obviously captivated a
lot of people. Like even hearing the
guys at um
Alsop Louie
talking about why they chose you when
you were like this 19-year-old kid and
nobody knew you and like what do you
know about VC? And they're just like,
"Yeah, you could tell that they liked
being around you."
What does it take to be a good friend?
To me, it's really easy to be that
friend who's
you know, cheering for you and like
pumping a fist and you know, your
bachelor party in Vegas or whatever,
right?
That That's the easy part of friendship.
Being there and cheering and
celebrating.
To me, the testament of any
relationship, whether it's a friendship,
whether it's a romantic partner or a
business partner
is how you handle the hard times.
Mhm.
And to me, the way you handle the hard
times is with really uncomfortable
conversations.
So, I am a firm believer that the
quality of a relationship is directly
correlated to your ability to have
uncomfortable conversations with each
other.
And something that most people don't
know about me and my best friends
is that we I would say like once every
few months
sit together and we go around in a
circle. This is like funny to talk
about, but this is what we do. We go
around and we share with each other like
something that the other person is doing
really well that we love and we want to
see more of and something that they can
improve on.
That's like That's good in any
relationship. I mean, that's really
brilliant for friends. I don't know that
I've ever heard of people in a group of
friends doing that. I think that is
super wise. Thanks. Yeah, I mean, that
that will continue to play out
incredibly well. So, that notion of
these hard conversations, I think is
something that I want to uh make myself
feel better by making you extraordinary
and say that oh, you're just really good
at that. Uh but you cover pretty
extensively that that is just as hard
for you as anybody else. Um
so,
how like what advice do you have for
people in terms of facing those fears,
having those conversations, getting
outside of your comfort zone? You had a
quote and I'm going to I'll get close.
It was like um
part of the reason that people don't
take the leap is cuz you're stepping
outside of your zone of certainty, but
no one ever got no one ever made their
dreams come true in their field of
certainty. Dude, you have the best
memory. Remarkable. Dude, I was really
into to the book and just everything.
So, that makes it easy to remember that
stuff, but like how how do you train to
do that? Like how do you get better at
that? So, something that I've learned
from
And you know, over the course of the
journey, there's the people who I spoke
to for the book, but there's also people
who I got incredible advice from along
the way. And one was Drew Houston, the
founder and CEO of Dropbox. I think I
was like 20 years old and you know, it's
a pretty cool brunch to be having. I'm
sitting there with him and I'm asking
him similar questions.
And he told me something that was
amazing.
He said, "The problem people have with
dealing with uncertainty, which is
uncertainty is entrepreneurship.
Mhm.
That's the difference between being an
employee and being an entrepreneur is
the entrepreneur takes on the
uncertainty, right?
Drew said the key that people
misunderstand about uncertainty is that
you're not born with it. It's a muscle.
And people just assume that because they
don't have it, it's not for them.
He said, "If you think of uncertainty as
a muscle and you train it like a muscle,
things start changing. Let's say you
haven't worked out your biceps.
You don't go to the gym and just start
lifting the 60-lb dumbbell. No, you
start with two, and then you go five,
and you go 10, and then you take, you
know, a couple days off. You have to,
you know, have rest days. If you think
of it the way you train a muscle, all of
a sudden uncertainty becomes this
manageable thing.
Where you start small and you work your
way up. And something that Drew said
that I love, he said,
"When you feel the pain,
that means you're working up a weight
class."
That's cool. And then he said, "When you
pull a muscle, like psychologically, if
you've taken on so much uncertainty that
you're having a panic attack,
you're way too high in your weight
class. Tone it down a little. It doesn't
mean it's not for you,
but, you know, if you're I've done it,
you know, you're lifting weights and
you, you know, pull something,
all right, you're going to go down maybe
10 or 20 lbs the next time you go into
the gym. And then you work your weight
slowly back up."
Mhm. Talk to me about the flinch. What
what specifically did you do to deal
with the flinch? So, there's this great,
unbelievable passage from the book When
Things Fall Apart by Pema Chödrön, which
I'd recommend to anybody going through
any hard time in life.
And she's this Buddhist nun, and there's
this part in the book where she goes,
you know, she's a Buddhist nun and she's
admitting that she still
deals with a lot of fear. And anyways,
the flinch is the embodiment of fear.
Mhm.
And Pema Chödrön goes to this guru and
this goes to him and goes,
"Guru, how how do you deal with fear?
What is your relationship with your
fear?"
And the guru goes,
"I agree with it.
I agree with my fear."
And when I read that, I remember sitting
back in my chair
because in many ways my whole life has
been this struggle of arguing with my
fear.
You know, I would go with Steven
Spielberg. He's standing 10 ft away from
me and I literally cannot move my feet.
You know, I'd spent months trying to get
into the room, but the second I was in
there I would completely freeze. And
what would happen to me is in those
moments where I would freeze, the voice
in my head
would be yelling at me,
arguing with my fear saying in really
negative things like well you're going
to [ __ ] this up. Come on like just
really aggressive mean self-talk.
That line from Pema Chödrön, you know, I
agree with my fear
in many ways is almost this jujitsu move
where instead of fighting your fear,
you agree with it. You tell yourself,
and I do this every day.
Because with this book launch there's a
a lot of things I'm still scared of
truthfully. And what I tell myself when
I'm scared, my instinct is still to
fight it, but I tell myself,
huh,
that is scary.
A normal person would be afraid of that.
And the weirdest thing happens.
The fear just releases its grip. It
doesn't disappear, but it releases its
grip.
And you can sort of go, all right,
you're going to sit here
while I'm going to go do my thing and
we'll be right back.
And it's it's weird. I I don't use the
word magic a lot, but just that thought
is like magic.
Oh, that's
really incredible. Um
what are some of the the
most impressive
third door moments that you heard from
other people researching the book? Uh my
favorite is Spielberg's. Because in many
ways Spielberg's third door story
embodies so much
of the third door in general. And the
reason I love it so much is because of
how it starts.
He was rejected from film school.
Which is bonkers. You know, it's like
Bill Gates being turned down from a
computer science class.
You know, Spielberg was rejected from
USC film school multiple times.
And
he, what I love about him, is that
instead of doing what most people would
do is
think, you know, maybe I'm not cut out
for this. He decided he was going to
take his education to his own hands.
So, what he did is he registered for Cal
State Long Beach, which isn't which
isn't too far away.
And he arranged his classes so he would
only be there, you know, Tuesdays and
Thursdays.
And he decided he would find a way to
break into Hollywood. So, what he did
is, have you been to Universal Studios,
the theme park? So, you know that tram
ride that takes you on the back lot? So,
Spielberg, when he was 19, goes to
Universal Studios, goes on the tram
ride, goes around the back lot, jumps
off the tram, hides in a bathroom, waits
for the tram to ride away, and starts
wandering around the lot. And, you know,
he's popping his head here and there,
and this older gentleman, his name is
Chuck Silver, stops him.
And Chuck Silver's worked for the
Universal Television Library.
And
you know, this 19-year-old kid just
starts mumbling saying like, you know,
my biggest dream is to be a director.
And they end up actually talking for
about an hour.
And Chuck Silver's goes,
"You want to come back on the lot?" And
Spielberg's like, "That would be my
biggest dream." So, Chuck Silver's
writes him this three-day pass and hands
it to him.
And Spielberg, you know, comes on day
one, day two, day three.
But on day four, he comes back onto the
lot wearing a suit,
holding his dad's briefcase, walks up to
the security entrance, puts a hand in
the air and goes, "Hey, Scotty!" And
Scotty just waves back, and he walks
right in. And for months Spielberg would
walk back onto the lot and sneak into
sound stages, go into editing rooms,
asking actors and actresses and
producers out to lunch, soaking up as
much knowledge as he could. And again,
what I love about it is this is a kid
who was rejected from film school and in
many ways he created his own film
school.
And, you know, he's going around the lot
and after a while Chuck Silvers, who
became a mentor to him,
said one of the best piece of advice he
could have given.
He said, "Steven,
there needs to be a point where you stop
schmoozing and you come back with
something of quality to show people."
And Spielberg, you know, took that hard,
you know, we were talking about hard
piece of advice. He took that hard piece
of advice to heart and he stopped coming
to the lot and started creating
this short film called Amblin.
And he spent months editing and even the
way he produced and got the money for
the film is like a third door story in
and of itself, but he makes this little
short film,
comes back to the lot, shows it to Chuck
Silvers.
And it's so good that a single tear
comes down Chuck Silvers's face.
And Silvers reaches for the phone and
calls up Sid Sheinberg, the vice
president of Universal Television, and
goes, "Sid, I have something you have to
see."
And you know, this guy's the VP of
television at Universal. He's like,
"Look, there's a lot of things that I
need to see."
And he goes, "No, no, no, no, you need
to see this right now." And he goes,
"You think it's that goddamn important?"
He goes, "Yes, it's that goddamn
important. If you don't watch this
tonight, somebody else will."
And the best part of the story is Sid
Sid Sheinberg still was sort of like
lukewarm. So, Chuck Silvers called this
is back when they had projectionists.
Chuck Silvers called the projectionist
for Sid Sheinberg's office and was like,
"Look,
Sid doesn't want to watch this, but when
he gets to the you know, the projection
room tonight.
Put this first.
He pretty much put his entire reputation
on the line for this young 19-year-old
Steven Spielberg.
And as soon as Sid Sheinberg watched the
movie, he said he wanted to meet
Spielberg immediately. Spielberg ran
over, got to the big office, and on the
spot he got offered a 7-year contract.
And that's how he became the youngest
director
in Hollywood history.
And when I reflect back on this story,
you know, there's a million things that
worked well.
But, you know, Spielberg had incredible
talent, but so do a lot of aspiring
directors. What made the difference? And
to me,
it was really like this people game that
he played. You know, jumping off the
lot, meeting different people. But, a
people game sort of sounds like, you
know, networking at a career fair.
To me,
it was like this Spielberg game. You
know, jump off the bus, find your inside
man, and use him or her as your way in.
And really, the key is that inside man.
Cuz if you think about it, without Chuck
Silvers
one, writing that pass.
Two, which I think is one of the most
important, giving Spielberg that advice
that only someone inside of the studio
would know to tell him.
And then three, which is the ultimate
one, putting his reputation on the line
so Spielberg could get his foot in the
door. None of this would have happened.
And to me, I've realized every single
person, it doesn't matter if it's Bill
Gates, Lady Gaga, Maya Angelou, Steve
Wozniak, they've all had an inside man
or woman
who's believed in them enough to put
their reputation on the line
to open that door.
What I love about that is that inside
man comes from they've gotten good at
something, right? Like even Spielberg in
his story, knowing how early he started
and how he's making these movies like
when he's a little kid. And so even by
the time he's 19, he's been doing it for
years and years and years.
One story that I found really
interesting in the book, I think his
name is Chilu? Chilu, yeah. So, um, tell
that story, man. Like, that's an
incredible story. And then his his quote
about what luck really is, I thought was
just breathtaking. I my personal belief
is that Chilu is the most wild story in
Silicon Valley history that no one talks
about.
Mhm. I had never heard it before.
It And there's a reason, too. It's by
design cuz Chilu believes that every
hour he talks to a journalist is an hour
he's not giving back to the world.
Mhm.
You know, talk about a guy who's like
committed to his impact, right?
Right.
So,
it's crazy cuz the thing about Chilu is
I didn't I didn't know who he was. So,
it was a mentor of mine who insisted I
interview him.
And I soon found out why.
Chilu grew up in a rural village outside
of Shanghai, China with no running water
and no electricity.
You know, people walked around with
deformities from malnutrition. Like,
that's how bad it was. And we think our
education system's bad in America.
For every 300 school children, there was
one teacher. Wow. I remember him even
telling me that they had meat, you know,
once a year
on, you know, the New Year as a
delicacy.
And
you know, but she was very smart and
very hard working and by age 27 was
making the most money he'd ever made
before.
$7 a month.
Fast forward 20 years later and he's a
president at Microsoft. Mhm. And it is
just mind-blowing. And the story is
equally as crazy. So, if you pull back
the layers, this is what happened.
So,
his original goal was to be like a
shipbuilder cuz that paid really well.
But he was too scrawny and too short.
So, he had to go focus on his studies.
And
around college, he had this realization
that changed his life.
You know, his biggest dream was to go to
America
and study in an American university.
But, to put it in perspective, it would
cost I think about $60
just to take the entrance exam
to take the test to apply to an American
university.
And this guy, you know,
at the most he's making $7 a month.
So, it's impossible for him to even take
that exam. But, he decides that he's not
going to focus on the obstacles, he's
going to focus on what he can control.
And what he can control
is he can't control his money, he can't
control his circumstance,
but one thing, in his opinion, that God
has spared everyone on Earth
is the amount of time they have in a
day.
So, he said, "Okay, that's something I
can hold on to."
Cuz whether you're the president of the
United States or a rice farmer, you get
24 hours every day.
So, Chilu went to the library and
started studying famous people in
history
who hacked their sleep. Cuz Chilu was
normal, sleeping about 8 hours a night
like everyone else.
So, you know, Leonardo da Vinci, there's
all these people who have hacked their
sleep.
Thomas Edison. So, Chilu starts
experimenting.
And over the course of months, he goes
from 8 hours, 7 hours, 6, 5, 4, 3, 2, 1
hour a night. He goes, "Okay, 1 hour
isn't working." He goes back up to 3,
still not working. 4, and at 4, he
finally perfected for his body, cuz
everybody's different, for his body, he
was able to work
at the same speed and awareness that he
was able to do at 8. And he has these
various different systems that he uses.
And what's crazy is that if you do the
math,
from 8 hours of sleep a night to 4,
and if you're using those four
productively,
that's adding two whole months of
productivity per year.
Whoa. So, if you're crushing it,
he's crushing it 14 months for every 12
months you're doing. Mhm. And
it all paid off. You know, he didn't
know where it would go, but it all paid
off one night.
He was uh in graduate school at the
time.
And
it was a Sunday. And normally on
Sundays,
he rides his bike back to his village to
visit his parents.
But, you know, randomly that Sunday it
was raining. He couldn't ride his bike,
so he stayed in his dorm room.
And that night a friend came knocking on
his door and said, "Hey, you know,
there's a professor downstairs from
Carnegie Mellon University who's giving
a guest lecture, but it's raining.
Nobody's here. Can you come down and
like fill the seats so it's not
embarrassing for us?" And you know,
Chi's a very nice guy, and he's like,
"Of course, yeah." He'll do anything for
anyone. He's just the nicest person. So,
he goes downstairs to fill the seats.
And the professor's talking about this
very crazy computer science stuff. And
Chi raises hand and asks a few, you
know, very smart questions. And at the
end of the lecture, the professor from
Carnegie Mellon goes,
"Hey, you.
How did you know so much about this?
Where did you get those questions from?"
And Chi's very modest. He's like, "Oh,
you know, I've just done a little
research on the topic." And the guy's
like, "Have you done any research papers
on it?"
Chi had done five research papers on the
topic. And that's the power of Chi time.
He was the most prepared person in that
room, not by an inch, but by a [ __ ]
mile.
So, the professor says, "Can you show me
the research papers?" So, Chi sprints to
his dorm room, grabs the papers, runs
back down, shows it to this professor.
The professor is reading them on the
spot and goes, "Do you want to go to the
United States at all to study?" And Chi
tells him, you know, it's his biggest
dream, but he can't afford to take the
entrance exams. So, on the spot, the
professor's like,
"I'll cover your fees." Wow.
Chi takes the tests.
And a few months later he gets an
envelope in the mail.
Carnegie Mellon offered him a full ride
to get his PhD. Wow.
And
you know, there's so you can't study
success without asking yourself what
role luck plays.
Whether it's Bill Gates or Buffett,
there's all these moments you wonder,
you know, Malcolm Gladwell wrote a whole
book Outliers on the whole question of
luck and random coincidences.
So I asked Chilu, because if anyone in
many ways had this lucky break,
it was him. On a Sunday,
if he wasn't if it wasn't raining, he
wouldn't have been there.
But on the other hand, there was nothing
nothing lucky about him writing those
five research papers.
So I I turned the question on to Chi and
I said, you know, what what have you
learned about luck?
And he's like very wise. He like sits
back in his chair and he's like,
luck
is essential to success, but no one
understands the way it works. And I was
like, huh.
And what he told me is that people think
luck is completely random.
Chi's belief
is that luck
isn't random. It's almost like a bus
that keeps showing up at the same bus
stop over and over and over again.
So if you miss one opportunity,
don't fret, there will be a next one at
another point.
But if you don't have the right fare
in forms of your preparation, you'll
never be able to get onto that bus no
matter how many times it comes to the
stop.
And what he said is, you know, luck is
like a bus.
If you're not prepared, you won't be
able to jump on.
Dude, when I heard that, I was like, all
right, this that's powerful. I will
remember that for a very long time. It
It so resonates with me as being true.
Uh, yeah. So, that that I really like.
He's unbelievable. I was really
impressed with that. One of the things
that you said is driving you is that
being the you're in a big family and you
said literally amongst all your cousins
you were like dead in the middle. And
one thing that always bothered you was
feeling invisible. Mhm. And I think
that's something that a lot of people
can relate to. How have you dealt with
that? Is it something that's helped you?
Is it something that's hurt you? But how
does it impact your life?
So,
it's so funny cuz with these like
childhood emotions, to me they're like
so visceral. They're
I can see them if I close my eyes. Like
I remember sitting at my grandma's
house. She has this like big dining room
table, like a big round one. And you
know, we have like 25 people, my mom,
you know, all these cousins and stuff. I
remember sitting there as a kid
cuz like you said, I'm dead in the
center. I have like, you know, 10 older
cousins, 10 younger cousins, and
I remember sitting at that table and
feeling like
you know, I could start having a seizure
and nobody would know. It's like I
It's weird when you're a kid. These
feelings are very visceral and
that feeling of being invisible followed
me
through a lot of my life where
I remember in high school, there would
be some days I'd be like walking in the
hallways
feeling like people were looking like
right through me. Like I was this ghost.
And I didn't know this at the time cuz I
had no self-awareness, but that became
the story that I told myself. And that
story turned into an insecurity.
And in many ways,
I've gotten myself, in hindsight, in a
lot of trouble in social situations and
career situations where that insecurity
was calling the shots. When you don't
know the story that you're telling
yourself is when they're the most
dangerous.
So, I thought I was invisible.
So, I would do things to try to stand
out. And
that gets you into a lot of trouble. You
know, there's this great moment from
Tony Shay in the book where he sort of
like snaps me into getting more
self-awareness.
I've learned that insecurities
will never leave you.
Just like with fear, they're a natural
part of the human condition.
So, your goal shouldn't be to rid
yourself of insecurities. It should be
to become so aware of them
that they could be yammering away and
you go, "Oh, that's just the
insecurity."
Because when they're calling the shots,
when they're determining determining
your actions, whether it's your
insecurity of I'm not enough, I'm
worthless, I'm invisible,
I'm unlovable,
people are going to abandon me.
When you're not aware that that's
driving your actions,
that's when you get yourself into the
biggest
biggest disasters of your life. If
anyone out there is dealing with an
insecurity that they want help, you
know, growing through,
the first step
is getting rid of the shame that
surrounds it.
Because the shame is what traps that
insecurity. Think of the insecurity like
a bug and the shame is like the
the glass on top of the bug.
You can't deal with that bug if there's
this guardrail. And the thing about
shame is that shame can only live in
secrecy.
The second you speak something out loud,
it doesn't have power over you anymore.
And
even in the writing of this book, that
was some of the hardest stuff. When I
was a kid, I would get bullied and they
would call me like fatty Banyan.
Dude, first of all, it's still weird to
even speak that those words out loud.
But the fact the act of writing it, even
the act of saying it, the next time it's
going to be easier.
And as soon as it doesn't become this
secret anymore, you can start dealing
with it. So, anyone who's dealing with
an insecurity, whether it's being
invisible or not being enough,
speak it out loud. Whether it's in
therapy, whether it's in friends with
friends,
or if it's just writing it in your
journal.
Because only then can you start to deal
with it.
It's incredible, man.
Incredible. Before I ask my last
question, tell these guys where they can
find you online. Um So, social is very
easy. All my All the accounts are
Facebook, Twitter, Snapchat, Instagram.
It's all @alexbanayan, so b a n a y a n.
And the book website is very easy, too.
It's thirddoorbook.com, so t h i r d,
thirddoorbook.com. And of course, it's
on Amazon and Barnes & Noble and Audible
and all those places.
All right, my last question. What's the
impact that you want to have on the
world?
It goes back to that line that I wrote
on that sheet of paper when I was 18 and
starting this mission.
I want to inspire people to believe in
what's possible.
And there's this one story that I came
across during my research that really
stuck with me. It's a story of this
teacher who's teaching in Teach for
America in Baltimore.
You know, really, really tough school.
And young teacher, you know, full of
hope, and she's dealing with these
elementary school kids, I think maybe
second grade, third grade, and she
realizes just how hard of a situation
they're all in.
So, one day she decides, all right,
we're not going to do the math class
today. We're going to instead draw
pictures of our biggest dreams.
And she passed out sheets of paper to
these kids and crayons and all the kids
start, you know, drawing pictures of
what they want to be when they grew up.
And there's this one young boy sitting
in the corner of the class
whose face is blank.
And, you know, 30 minutes goes by and he
hasn't even picked up a crayon.
And then finally his eyes light up and
he starts drawing. And at the end of
class, you know, the kids pass in the
papers and the teachers reviewing them
once they leave and she sees that
that young boy drew a picture of a pizza
delivery man.
And the teacher was very concerned. So,
she called the mother of the boy and she
said what happened and the mother wasn't
surprised at all.
The mother explained to the teacher that
the only man
in his life
is his uncle
who's not on drugs and not in jail and
delivers pizza.
And what that story showed me
is that young people will always look up
and reach for the highest branch they
see as possible.
And it's not their fault what branches
they see
cuz they'll always reach for the highest
branch. Whether it's up to parents,
whether it's up to schools or society at
large and that's a reason I love Impact
Theory so much because in many ways what
you're doing
is you're illuminating branches for
people.
You're changing what they believe is
possible.
And what I've learned is that when you
change what someone believes is possible
you change what becomes possible.
And that's the impact I'd like to have.
I love that, dude.
Thank you so much.
That was amazing. Thank you.
Guys, all right, just right now run out
and get the book. I'm telling you. I'll
just be uber shameless because it is
that damn good. Go get this thing. You
know I don't normally do this. I think
I've held up a book maybe three times in
the existence of the show.
It's amazing. What you're going to love
about it for sure, you're going to love
each and every one of the people, the
famous people that you know, that you've
heard of, and hearing how that they
broke through will be incredibly fun and
many times enlightening.
But the transformation that he goes
through as a person in the creation of
this book is absolutely astonishing.
It You need to think of this video as a
compendium to the book. And the way that
the two go together and to hear the
stories that he tells about himself and
that that kind of transformation is
there for anybody that wants to avail
themselves of that, to work that hard,
to strive that hard, to fall in love
with their mistakes, to understand that
that's where the value lies, that the
way that he so openly talks about the
things that went wrong. Like this was
basically an hour of all the things that
were difficult or went wrong. And
they're so beautiful that somebody can
share something like that that I know
you guys will be able to see yourselves
in. I saw myself in each and every one
of them. And to know that there's a way
to get past that, to leverage it, to use
it, to grow, to become more powerful, to
do what you want to do is just
absolutely astonishing. I'm telling you
this is somebody to watch. Get on that
train right now because wherever this
guy goes it's going to be incredibly
impressive and useful to you. And that
is the highest compliment that I can
pay. If you haven't already, be sure to
subscribe. And until next time, my
friends, be legendary. Take care. Dude,
I love you, man. That was amazing.
Everybody, thank you so much for
watching and being a part of this
community. If you haven't already, be
sure to subscribe. You're going to get
weekly videos on building a growth
mindset, cultivating grit, and unlocking
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