Video summary
The core message of this video centers on the critical role of relentless activity in overcoming initial struggles within the insurance industry. The speaker emphasizes that when starting out, a lack of ability must be compensated for by high levels of effort and presence in the field. He shares his personal experience of working an intense 56-hour week, often from 10 AM to 8 PM or later, without relying on social media, which allowed him to win Agent of the Year and earn six figures in his first year. This example serves as proof that success is not reserved for those with innate talent but is achievable through consistent, hard work and a willingness to put in the grind before seeing results.
Beyond individual effort, the video highlights the profound importance of building a strong organizational culture where "we" replaces "me." The speaker discusses how top-performing companies foster environments where everyone, from entry-level staff to executives, shares a common noble cause, such as helping families leave a legacy. He argues that culture drives commerce and that leaders must model the behavior they expect from their teams, demonstrating long hours and discipline rather than seeking comfort. This approach creates a supportive community where agents do not feel isolated, and it encourages them to match the high standards set by their leaders, ultimately leading to sustainable growth and commercial success.
Furthermore, the transcript explores the necessity of resilience and finding one's true "why" to navigate inevitable challenges. The speaker warns against assuming that success should be easy, noting that resistance and struggle are essential for building strength and character, much like lifting heavy weights at the gym. He stresses the importance of digging deep to understand an agent's genuine motivation, distinguishing between superficial reasons like family and deeper drivers that keep someone going during tough times. When agents face personal crises or depression, a leader must communicate on a human level to provide support before addressing business metrics, ensuring that the team remains motivated and mentally strong enough to overcome obstacles.
In conclusion, the video presents a comprehensive blueprint for scaling an insurance agency from zero to significant income through a combination of extreme activity, authentic culture building, and empathetic leadership. The speaker illustrates how he transitioned from selling cars to building a scalable agency by viewing it as an opportunity rather than a last resort, ultimately earning ten times more income than his previous career. He invites listeners to engage directly with him for mentorship and training, underscoring the industry's shift away from traditional mentorship models toward personalized support systems that teach agents how to achieve six- and seven-figure incomes while fostering a sense of purpose and community within their teams.
Read the full video transcript
That's what got me successful. Yeah.
>> Because at the beginning, man, what you
lack in ability,
>> you have to make up with activity. Yeah.
Right. When you first get started,
that's the worst you're ever going to
be.
>> True.
>> And if you can just put in the activity.
Cuz if somebody asked me, "Hey, what's
the number one reason why people fail?"
It's lack of activity.
>> 100%.
>> Right. And so if you show them, look,
when I was in the field full-time, man,
Mondays it was 10 to 8, Tuesdays 10 to
8, Wednesdays 10 to 6, Thursdays 10 to
8, Fridays 10 to 6, Saturdays 10 to 8.
Sundays I was off 56-hour work week,
right? And when I was in the field, it
wasn't no social media stuff. It was in
the field. And man, working a 56-hour
work week, I won agent of the year, made
six figures my first year uh here at
NASBY, right? So, if that worked for me,
then I know it can work for for others,
right?
>> [music]
>> What's going on you guys? Welcome back
to the CA Power Player podcast. I'm your
host Cody Assin. Dude, we are back at
another retreat. Man, when I interview
my buddy Brian Celeststeine, I'm always
at a retreat. This dude is seven figure
man, phenomenal sales trainer,
incredible leader, ridiculous speaker by
the way. Like he's a upand cominging
underrated speaker the industry. We
travel speak a lot of road shows. We're
hanging out at a retreat here in big a
power play retreat in Big Sky, Montana.
Last time we had him on the podcast, he
we were in West Palm Beach, Florida for
a power play retreat last December,
maybe something like that. I don't know.
Either way, it's been like nine months.
He's an incredible dude. brings a lot of
value to the industry and helps a lot of
people. And last time we had him on, we
talked through like a lot of sales type
stuff that you guys were really
intrigued by. A lot of positive
comments. Also, as you're watching this,
um, let me know in comments below, man.
Like on a 1 to 10, how much do you enjoy
our podcast? How well do we do? What's
your thoughts? Uh, to get some
engagement kicked off. And if you enjoy
this thing, give it a like and share
this thing out with another agent that
need this. So, please welcome back to
the Freaking Power Player Podcast. Let's
go.
>> Brian Celeststeine.
>> Au,
man. What's up, bro?
>> Great, man. [snorts] Great.
>> Welcome back. Glad to be back, man. You
know, uh, last time in Palm Beach,
>> uh, it was nice and warm,
>> the ocean, now we got the mountains, and
it's cold as heck in here.
>> It is cold, man.
>> You know, in summertime, but, you know,
>> it was 44. We We went on a 40minute walk
up the hill. It's 8,200 elevation right
now. We were up up walking up and down
hills this morning at 6:15 in the
morning.
>> Is that how high we are? 82. 8,200.
>> Yeah.
>> Okay.
>> Yeah. It's 51 right now in Big We're in
Big Sky, Montana. Um, we
And then we got on your 7 a.m.
conference call with your team, which
was a blast, by the way. Dude, that was
great. I haven't done an actual audio. I
used to do when I first started on
YouTube, I did audio only.
>> I haven't done audio only in dude, it's
been
>> I haven't done audio only at all,
literally, in
I don't even know, dude, like eight,
nine years.
>> You're welcome.
>> Yeah. Thank you. I'm back.
>> He's back, bro.
>> It was great, man.
>> Yeah. Easy. I mean, you don't have to
brush your hair. I mean, you can look
how you want, bro.
>> Yo. Yeah. I was sitting in the recliner
in the, you know, master suite of this
12,000t house in Big Sky, Montana, you
know.
>> Um,
>> how important it is to somebody I I feel
like you do a good job of keeping people
like
>> inspired, motivated, encouraged. Um, how
important is it for somebody to be
plugged into
constant motivation and inspiration and
and and and stay encouraged along the
way? Because feel like a lot of people
are on like a freaking an island.
>> Yeah. You know, so the thing about this
business, man, is a lot of times people
will feel alone, right?
>> You know, be they're they're out, you
know, I mean, they're independent a lot
of times. They're out doing their thing
in their city and it's not a whole lot
of engagement and it's like being, you
know, it's cold here, right? You want to
warm up, you got to get by the fire,
right? And you know, we we do things,
conference calls for example that I
shared with you that you were on, but we
do them Monday through Friday.
>> Monday through Friday, we do a
conference call and we train for 15
minutes and then we report numbers uh
and we hear from the top three agents
for that day. And you know, these people
are they hear somebody writing four,
five, six, 10,000 in one day. and they
may have had a bad day prior, but they
see somebody else writing five, six,
7,000. So, the same leads sometimes the
same city. And so, it's like there's no
excuse. And you start to hear, okay,
well, this is the activity that these
people are putting in. And they're like,
you know what? I didn't really put in
that level of activity. I need to do
more. You know, they you see the
investment that these people are making
by way of buying leads. Okay. Well, you
know what? I'm not investing the same
thing. I need to do more. Right? you see
the mindset uh of these people and they
they they really just it inspires them
and it lets them look in the mirror and
say, "You know what? If somebody else
can do it, there's no excuse for me not
to. I just need to do what other people
are doing." So that's important.
>> We do a couple Zooms a week, right? We
do leadership calls. So all of that,
man, it just keeps people engaged, keeps
them close to the fire. Um, and you
know, they don't feel alone. We like to
get together. I like to do quarterly
in-person meetings. We do monthly uh
what we call coffee culture meetings
where we come, you know, we drink
coffee, we do a little training, then we
all go out in the field, right? And we
cross trainin. So all of that, man, is
great to build culture. And the thing
about building an agency is look,
culture drives commerce, right? And so
if you can drive, you know, just have
the relationships, the friendships like
you have with your team, right? Culture
is important. And you've had instances
where
>> maybe in the past culture wouldn't
great.
>> That's right.
>> Right. But now culture is great. And
that's so big and so important to a
company and their success long term.
>> Yeah. You kind of learn too like, okay,
you always hear the thought of like
culture and I've never heard anybody say
culture drives commerce. That's really
cool. That's good. Um and it does, man.
It's like it's the freaking epicenter of
what of what we do. Like when when
they're the culture is right,
>> dude. Really good stuff happens. It's
easy to talk about culture. But like how
does someone go from say their culture
sucks?
>> Say they got an agency right now. They
have a team, [snorts] an office. People
are late. They're unreliable. They got
tummy aches all the time. They ain't put
in the activity. They're on their phone
a bunch when they're at the office.
They're taking long lunches. They're
leaving early. Whatever, man. like the
the culture I felt like at time a
culture did not of the of our office did
not represent me.
Uh I feel like it represents me fairly
well now today. I'm sure it can always
get better but um
what's your thoughts on like how to
improve that over time?
>> Yeah. So I read a book tribal
leadership.
>> Mhm. One of the best books that I've
read uh on leadership and it's all about
culture. And what they did was they
studied these top companies and what
they did was they would rate it if you
have a 1 2 3 4 5 culture. So five is the
best culture, right? And one is like you
know people fighting at work type
culture, right? And what they found is
they did a study and they spoke to
everybody that worked at these companies
from the janitor, the the secretaries,
you know, middle management, upper
management to the CEO.
>> And they found that the words there was
a major word that popped up for bottom
tier cultures and there was a major word
that popped up that was most common to
hear in top tier cultures.
the bottom. What do you think they were?
>> A word that was mentioned amongst the
group.
>> The word that that's was spoken the
most. I'll help you.
>> Spoken by people
>> by people from everybody from the bottom
to the top.
>> I was going to say gossip. I feel like
there's a lot of gossip in like negative
cultures, but
>> I me
>> mine. Right. And for the top tier
cultures, it was we.
>> Wow.
>> Us. Right. So if you want to build a
culture, it has to be about we and not
me. You have to consider your people,
right? And not just yourself. And if you
can get everybody in your organization
talking about we, us, our And how do you
do that? We're talked about in the book,
you have to establish a we have
something on our team 300 uh called a
noble cause.
>> That's something that and this is not
that I came up with, right? We got
together our leadership and we said this
is what we want to we want to represent.
This is what we want to push amongst our
agency and our noble cause is that we
are striving to help families and agents
leave a legacy while becoming better
individuals. Right. We are striving to
help families and agents leave a legacy
while becoming better individuals. So
that's a a cause that everybody can get
behind. True. Right. And you can say we
to that. You can say us to that because
everybody wins from that. So that
culture that we not me is important.
Also, what are your standards, right?
Cuz it you said, listen, it starts with
you. If you go into the office and
you're, you know, doing the things that,
you know, you're on your phone or, you
know, you take long breaks, people do
half of the good things you do
>> and twice of the bad things you do.
>> Yeah.
>> Right. So if you set that precedent that
is okay, then they're going to take it a
step further. So you have to have a
level of discipline, right? I if you
want people to go out and work, well,
guess who uh you got to do? You got to
go in go out and work, right? If you
want people to go out in the field for 8
hours, well, you better go show them,
hey, this is 10, 11, 12 hours um what
I'm going to show you today. So if you
show them that,
>> they're going to do you have to do what
you expect of them, and you have to do
that in access. They're going to do
less. Listen, I like to show long days
because people I believe do half of the
good things.
>> Do you do that because that's how you
work or you do that because that's how
you want them to work?
>> Well, that's what got me successful.
Yeah.
>> Because at the beginning, man, what you
lack in ability,
>> you have to make up with activity. Yeah.
Right. When you first get started,
that's the worst you're ever going to
be.
>> True.
>> And if you can just put in the activity,
cuz if somebody asked me, "Hey, what's
the number one reason why people fail?"
It's lack of activity.
>> 100%. Right? And so if you show them,
look, when I was in the field full-time,
man, Mondays it was 10 to 8, Tuesdays 10
to 8, Wednesdays 10 to 6, Thursdays 10
to 8, Fridays 10 to 6, Saturdays 10 to
8, Sundays I was off 56-hour work week,
right? And when I was in the field, it
wasn't no social media stuff. It was in
the field. And man, working a 56-hour
work week, I won agent of the year, made
six figures my first year uh here at
NASBY, right? So, if that worked for me,
then I know it can work for for others,
right?
>> What was the six figures? How much
commission?
>> Um, my first year, man, commission-wise,
I think I did like 135ish
my first year.
>> You just wanted to smoke me, didn't you,
man? You just wanted to
>> Well, you did like
>> 117. I got beat by 18 grand, you know.
>> Yeah. Well, I mean, were you working the
same hours, bro?
>> Apparently not.
>> Yeah. You was in college, man.
>> I was in college. That's true. I was not
working 56 hours,
>> man. You was kicking my butt.
>> I was trying to work 56 hours, but Yeah.
>> Yeah. That's a good lesson though
because a lot of people I feel like they
come into this and there's um
>> there's uh they've had success and maybe
they had success in other industries or
maybe they assume that oh man this
person's like crushing it like you know
they work like four hours a day but
they've been in the business 40 years.
You know what I mean? Like we just
assume versus really putting in the
grind. Why do we do that? Why do we why
do we like look at why do we why do we
>> why do we expect our output to be the
same as somebody else's? And why do we
assume that based on what somebody else
is doing, I can do that or less and
still be just as successful as them?
>> It's like a comparison versus like what
is best for me?
>> I don't know, man. I mean, I think you
know people like comfort, right? That
people like easy and since people are
chasing easy,
>> it ends up making life hard. Yeah. Down
the line because people are constantly
chasing the easiest route. Right. If you
you have a left turn and a right turn,
the the successful people are going to
take the road less traveled,
>> right? But the the everyday person, they
just want it just want it easy, man. I
mean, just just comfort. That's what our
mind tells us that we want. We want
comfort. We want comfort.
>> What do you think if something's
if you're able to achieve something but
it felt too easy? What does your brain
tell you?
>> Easy doesn't make you stronger, right? I
think about, man, the struggles that
I've had in this business. And I
remember, man, when my son was just
born.
>> Now, my my little boy, you know, shout
out to Michael Celeststein. That's
right.
>> Coolest son in the world, by the way.
You heard our affirmations,
>> dude. You were literally walking him
through affir You got to talk about that
at some point. He was literally
facetiming his son from Big Sky,
Montana. His son's in Houston. And he
was putting him through 10 affirmations
>> and like telling him he loved him and
you know what I mean? I was like, "Bro,
I only heard like 60 seconds, 90
seconds." I was beyond impressed. I'm
like, "Man, you're that kid is going to
be a great human being, but uh an
amazing, you know, husband and father
and all this stuff, but he's also going
to be a really successful business
person cuz you are instilling
>> some freaking unbelievable traits."
>> Yeah. And character. How old is he?
>> He's seven.
>> Yeah. Freaking seven years old, man.
Seven years old. So tell this is this is
awesome because like if agents even you
know like agents have a have a
confidence and belief issue. What I see
what's your son's name again?
>> Michael.
>> Michael. That's right. Michael 7 years
old in Houston. Dude, you're FaceTiming
him this morning downstairs in the
kitchen and I'm thinking about like man
you're instilling a lot of confidence
and belief. Like if I look back at my
childhood I feel like my we didn't walk
through affirmations but I feel like my
parents made me believe I could do
anything and they instilled a lot of
confidence
>> right. Um, and I think that's the best
thing you can do for a child and I feel
like you are
definitely doing your part in that.
>> Yeah, absolutely. And you know, uh, so
we go through our affirmations, you
know, I say number one, he's like, I
love Yahweh. Number two, I am smart.
Number three, I am handsome. Number
four, I can do anything I put my mind
to. And we just walk it down. Uh, he
does 10 affirmations. We do it every
morning. And um,
>> and he he he he knows it.
>> He knows it. Oh, absolutely. We can call
him right now
>> cuz all you said was number one. Number
two, and you had earbuds in so I could
hear the other side of the conversation.
I could just hear what you were saying.
I'm like, what the freak is going on
right now? Like what's what's this
what's he got this dude saying? You
know,
>> right? You know, part of what I'm doing
right now is instilling belief.
>> Mhm.
>> And you know, with agents is the same
thing. Look, people don't make it
because they don't believe they'll make
it. M
>> if you believe that you'll make it, if
you believe that, you know what, this
may be hard, this may be difficult, but
eventually I'll get through.
>> Yeah.
>> Then you'll make it. That's the way it
works. And you know what I was sharing
with you? You know, some of the hardest
times, like when my son was born, I
remember, man, I mean, literally just
born and I'm holding him and I'm just
holding him and I get a call from one of
my top guys back then. So, this is a
while ago, right? And
>> he was leaving.
>> Yes. And you know, there were other
people that were leaving. And I
remember, you know, I looked down at my
son and I was like, you know what? At
least they can't take you. I said that.
I was like, I said it out loud
>> to him. You know what I mean? The B. I
was like, at least they can't take you.
And man, I buckled down and I field
trained harder than ever. Right. Look,
look, I was making money and I didn't,
you know what? I was I was comfortable,
right? But it got me field training
harder than ever. It got me recruiting
harder than ever. And if that wouldn't
have happened to me that day, that hard,
that stress, you know, that that
incident,
>> two years later, I was a partner here at
my company. But literally, I owe that
moment of difficulty to me getting to
that point. So, you know, if something
is too easy, okay, I'll do it. I'll
accept it. I'll take it.
>> Sure.
>> Right. But I know what makes me
stronger. And the harder things in life
make you stronger. It's just like
lifting weights. If you go to the gym
and you're picking up five lbs and ah ah
I mean nothing's happening really,
right?
>> You know I mean yeah maybe little kids
are wow he's strong. But no, you're not
going to build any muscle from that. In
order to grow in order to build muscle
you need resistance. The more resistance
the more growth the more muscle the
stronger you get. And that's what it is
in life.
>> That's right. That's what we talked
about on your conference call this
morning, too.
>> Right.
>> Um is Yeah. If if if the more resistance
we've had, and this is for anybody
listening, like, dude, the tougher it
has been, [snorts] the tougher it has
been,
the better it has been for us. It almost
worries me if it is going really well
and there's no resistance and it's easy
or there's like not crap happening or
problems to solve or issues or conflict
or tension. Like it it worries me
because I know if there's not, it's
coming around the corner. It's coming
soon. And but frankly, when you feel
like you do grow and learn and improve
from the tough times in life, you almost
like welcome it. Now uh uh you know uh
God I've had enough for for now. But you
know what I mean but like
>> for a few years
>> for a few years [laughter] but like for
but but but when you see yourself grow
and learn you see everything get better
and improve in the business and grow
>> and you improve as a leader and grow at
some point you're like dang dude like
>> I
I'm okay with more
>> cuz it's it's it's leveling me up.
>> Absolutely.
>> You know what I mean? Like
>> it's just one of those things, man, that
it's just like I think about it all the
time. I'm like, man, is it how is it
right now? And right now there's a
there's actually some resistance in our
business what we're doing. And I'm
pushing hard. This last 30 days, I've
probably pushed
>> uh at least the last 3 weeks. I've
pushed harder than I've pushed the rest
of the year
>> really.
>> And we're coming off of an amazing 8%
and some cool power player stuff. Like
you wouldn't think I'd be pushing hard
right now,
>> but like I feel like there's a we're in
a pivotal moment. You know what I mean?
like you you felt [clears throat] that
where you're like, "Bro, I can feel I'm
in that moment right now where if I will
buckle down and double down and get
after it and go for it, like,
>> bro, we have a chance to really
explode." Like, I I believe I truly
believe we have a chance to double in
the next 12 months. Like, we bought
double the last 12 months and then we
can double again, right?
>> You know, what what do you what what do
you see when you look at people that are
like you can tell that they have they
have so much more in the tank?
How do you coach them through when you
see somebody that like they talk a g a
big game,
>> they say they want it, but they're not
really backing it up with action.
>> You know what I think? You got to find
out what their why is.
You know, we talked about that on you
guys' training call.
>> You got to find out what their why is.
And you know, when I ask that question,
what's your why? You can't just take the
surface answer. I want to for my family.
>> Yeah.
>> Right. Because okay, you always had your
family, but you're not working. Right.
>> Correct.
>> So, that's not really your why, you
know, cuz a why is something that should
wake you up early, keep you out late.
That's right. You know, have you in a
place where you refuse to quit and give
up. So, if it's not, that's not your
why. And I'm okay with telling that. I'm
like, well, that's not your why if it
doesn't motivate you. And so, you got to
keep digging. You got to keep digging.
Cuz initially you'll hear that from
everybody, you know, my family, you
know, or this or whatever. But once you
dig deep and you can get them to connect
with their why, then you formulate a
plan, a schedule, you know, a lead
investment, uh, budget, um,
>> learn it, teaching them their
presentation. Once you can do all that
and connect them to their why,
>> and now you can,
>> there has to be some accountability
aspects to it. Yeah. Right. And
accountability is accountability is not
if I'm coaching you, I'm calling you.
Hey Cody, what'd you do today?
If I'm coaching you and you're being
accountable, you you're the one supposed
to be calling me.
>> That's how it should go. That's real
accountability. And when someone says,
"Hey, hold me accountable. Hold me
accountable." And if they're not calling
you, they don't really want to be held
accountable. Mhm.
>> And for, you know, for those people,
it's like until they get in a place
where they're tired of being sick and
tired, you know, t like Mystical said,
you know, sick and tired of being sick
and tired. You don't know mystical, bro.
You ain't from the south.
>> I don't know. But I but but I've heard
I've heard that phrase a lot.
>> All right. Yeah. Sick and tired of being
sick and tired. Shout out to Mystical.
But um
>> Mystical.
>> Mystical. The rapper
>> from Louisiana, New Orleans.
>> Before you time, you're a young dog.
>> No, that's true. I'm 36.
>> You was Weren't you dancing? Line
dancing. I was line dancing. Yeah.
>> You know, I know country. I know
country.
>> You know country. You know country. A
I'm from Arkansas.
>> Gar Brook said it. You're sick and tired
of I think it's a song.
>> That's right.
>> But uh but
>> Toby Keith, I got you.
>> Yeah. Yeah. Yeah. [snorts]
Um but man, until they get to the point
to where they're just like they're tired
of the being in the same place.
>> Yeah.
>> It's hard to motivate people like that.
And you know, you may want it for them,
but you can't want it
>> no
>> more for them than they want it for
themselves. you know,
>> is the why when you're trying to like
push and and go deeper and figure out
what it actually is? Cuz a lot of people
are like, "Oh, it's my family." But
they're but they're but they ain't doing
nothing. To your point,
>> do you think it's uh
>> do you think it's related to some type
of
trauma or something they went through or
or or like a deep struggle or
conviction? Like what do you what do you
what do you notice,
>> man? I mean, so many things, man. I
mean, different people. That's why you
really got to talk to them.
>> You know, life happens, right?
>> And people are in different stages of
life.
>> I mean, you'll talk to some people, man,
and they're not they're like, "What's
going on right now?"
>> And they're depressed,
>> right? And it's not that they can't do
the business.
>> It's that they're they're they're stuck
in this depressed state.
>> Yeah.
>> And so, you have to coach them through
that. Some people might be going through
a divorce.
>> They've somebody's died.
>> Um they're suffering from a lack of
belief in themselves, a loss of
confidence. Common,
>> right? And so the way you find that out
is to communicate with your guys cuz
it's not a one-sizefits-all for
everybody. No, you know, I mean, talking
to somebody like I'll give you this
example,
>> you know? You know, I talked to this was
years ago, man. But I remember this guy
and he was a he was sharp, but he wasn't
putting in what I know he can do.
>> And you know, we talked, we spoke, and
he confided in me. And the dude was
thinking about suicide,
>> you know, and so if you hear something
like that, you can't start talking to
them about their schedule,
>> right?
>> You know, they're they're why aren't you
working harder, right? I mean, you know,
so you got to understand what that
person is going through and you got to
you got to come to them on a human level
and just talk to them about life. Like,
why you feeling that way?
>> Yeah.
>> You're better than that.
>> That's right.
>> You got a lot to give. You got you have
a family
>> and you got to get away from it. And
once they can move past that,
>> then you can, you know, start talking
about these other things. But you got to
communicate to find find what's really
going on with your guys and your girls.
>> Yeah. A lot of people are going through
I've learned this probably more the last
few years than ever before. A lot of
people are going through stuff whether
you realize it or not,
>> right?
>> Um, one of the things we started doing,
which you're you're so in tune with
what's going on with your team and
you're freaking on calls every 4
seconds. Like I'm uh I started doing
tagins every month with sales reps,
>> right?
>> And dude, there's been sales reps that
that Yeah. were were extremely
depressed,
total loss of confidence, you know,
contemplating killing themselves, like
just all kind of stuff, man, that that
>> you know, or or or just health was in a
rough spot. Like there just marriages in
a rough spot. Like the amount of stuff
that comes out when you just like
>> spend time getting to know someone and
not really talking about work like
you're talking about.
>> Um, you learn a lot. But honestly, those
conversations have helped people grow
the most,
>> right?
>> Because you're able to
talk to them like a human being and
coach them
>> right
>> in whatever way you can and sometimes
you just got to listen, you know, right?
>> But but man, there's a lot of people
going through stuff. And somebody told
this, somebody said this a while back,
um heard this years and years ago. I'm
curious [clears throat] your thoughts on
this. Years and years ago, somebody told
me that uh insurance is a survivors
industry.
Um, I don't think that's was true for
me, but I think it's true for a lot of
people that they've tried other stuff
>> and they ended up falling into insurance
and it was like a last stitched effort
like, "Bro, I got to make this work."
Like, this is this is it.
>> I mean, I'm not saying that's true for
100% people, but
>> No, but I I've heard that too. Yeah.
>> From a lot of people and that's that's
true for a lot of people.
>> Um, for me, that wasn't my situation.
You know, I looked at insurance like
>> this is something that I can scale.
>> Yeah. Because my thing is, you know, one
of our last episodes, man, I told my
passion was music. And when I got out of
music, man, I didn't know what I wanted
to do with my life.
>> What kind of music?
>> Rap.
>> Yeah. Many people call me
>> the next mystical.
>> No, bro. No. No. No. Not not mystical.
>> Uh, some call me the best rapper alive,
man. I'm just
>> at least of of of of Lafayette,
Louisiana.
>> No. No. Best rapper alive in the world,
bro. It was me. I was calling myself the
best rapper alive.
>> Somebody said it. Somebody said it for
sure. Now, we're going to have him rap
at the next 8% road show just for you
guys. Okay.
>> Um,
>> could you still spit some bars?
>> Yeah, bro. I I've wrapped on your show
off. I've wrapped on your show before,
bro.
>> You remember?
>> Yeah.
>> Okay. All right.
>> No, you still got it, man. The problem
is when people say that kind of stuff,
I'm like, man, I got I got to hear it,
man. You know?
>> Yeah.
>> I I mean, I' I've been said, you know,
you're like the next Eminem, but
>> I never saw it, so I don't know, man. I
don't know.
>> Sure. Sure. Uh [laughter]
but you know but yeah no I do think that
a lot of people
fall into this
>> but like I said for me man it was I
looked at this as opportunity. I was
successful. I was selling cars prior to
this
>> you know.
>> So so what' you say about insurance cuz
you said a second ago like you saw
insurance as like something you could
scale.
>> Yeah. Cuz I made six figures selling
cars.
>> But the thing about the I was a hustler
on the lot. Like I hustled and you had
to keep doing that.
>> Yeah. And I I knew that, okay, I hustle.
There's no I'm going to sell give or
take this amount of cars every year.
Yeah. Because I'm not just chilling. I'm
working. And I'm like, okay, how do I
get to the next level of income?
>> And I saw insurance as, okay, building
an agency
>> is is the way to go.
>> How many X multiple do you make more now
selling insurance than you did selling
cars?
>> Oh, 10.
>> Wow.
>> Yeah,
>> that's awesome.
>> Yeah, for sure.
>> It's cool. So,
>> just shows what's possible. But you're
also Brian's also really, if you're new
to Brian, maybe you haven't heard some
of his other episodes or seen him at our
events. Brian's really good at uh Brian
is a
I view you as someone who is good at
rallying people together
to go
conquer a mission, you know? You know
what I mean? like I view as like a guy
in the trenches,
>> you know, building this team that would
die for each other that's just like, you
know what I mean? Just like growing and
building and like, you know, like this
military unit of Navy Seals that's like
going to take over the world, you know,
like that. I don't know. That's how I
see you.
>> Um, you have that, you know, that that
magnetic type of personality, but but
you're also you don't put up with stuff
either. You know what I mean? like
you're you're you're direct and and you
but also I can tell when a leader has
had a lot of experience
because they just uh they talk a little
differently.
>> Sure.
>> You know, and they're not they don't
think like, oh, everybody's going to be
a millionaire and they're just like
super easy on everybody and petting
everybody on the back and you know what
I mean? Like patting or petting or
whatever. You know what I mean? Like
they're not they see they they see they
see potential but they let people know
when when they're falling short,
>> right?
>> You know.
>> Yeah. We have a great culture, man. A
great group of leaders, a great group of
guys and girls, man. And you know, I
really I genuinely care about them and
their success.
>> And you know, I mean, I they know that.
>> And see, when you care about somebody,
when you love people, when you're you
have the best interest at heart, then
people will let me say things to them
>> that they may not let other people say
to them because they know my intent.
>> Correct. My intent is for you to grow,
to get better, to get the things that
you said you wanted. And you know, so I
can push in a way that maybe again
somebody who hadn't earned their trust
in the way that I have, who who
genuinely care about them the way that
they know I do, right?
>> Um so so yeah, man. Um
>> if you're going to be in leadership, you
got to be able to have those tough
conversations.
>> Yeah, you do.
>> You know, you can't just tell it's not
always good. You know what I mean? Cuz
look, I don't have uh you know, easy
conversations with myself.
>> Cuz it's like, you know, if you got to
grow, you got to be honest with
yourself.
>> You know, the hardest thing philosophers
would say, the hardest thing for a man
or woman to do is to know thyself,
>> I see sharp people,
>> they never make it to the next level
because they're not truthful with who
they are,
>> right? They're always pointing outwards.
It's always someone else's fault. Yeah.
>> And a wise man told me that whenever you
got that finger pointed out,
>> you got three pointed back at yourself,
>> right? And so you got to get to a point
to where you can be honest with
yourself, be honest with your guys and
girls and and care about it can't just
be about money,
>> you know, how what your overrides are,
>> right? So that's important.
>> I saw I heard this one time. I forget
what uh
>> personality test it was, but the whole
the whole basis of the test was to see
if you saw you the way that other people
see you. Mhm.
>> And if you see you different other
people see you, then there's a clear
disconnect.
>> You know what I mean? And you have a
higher view of yourself than other
people do.
>> Sure.
>> Or or vice versa. Or other people have a
higher view of you than you do in
yourself.
>> Right.
>> Right. Either way either way is not
good, you know. Um one one's one's ego
and one's just, you know,
>> a lack of,
>> right?
>> Right. But either way, like the goal is
to to to see you
how other people see you,
>> you know, and you want that to kind of
balance out. If anything, heck, you you
want you want you to be confident but
humble, you know, and people It's okay
if people still see you better than, you
know, or in a higher level than maybe
you see yourself, you know, I think
that's okay. But,
>> right,
>> um, if they want to continue to, uh,
there's so many things we can talk
about, man, like this has been amazing.
Um, I want to keep having you back. If
you enjoyed Brian, let me know. Um, if
they want to learn more, man, like you
get freaking calls every day. Like, you
could train people like crazy. If you
guys are like looking to make some
money, like this dude's really good.
They want to learn more or stay
connected, man. What should they do or
where should they go?
>> Yeah, man. Call me. You know, I like uh
phone calls 3374122082.
Shoot me a text and just say, "Hey,
Brian, uh, interested in partnering with
you or need some training, need some
help, would like to talk, give me a call
directly." And um you know like
something that we're heavy on that the
industry is moving away from
unfortunately is training mentorship.
And that's something that we pride
ourselves on that I pride myself on. We
train people. We support people and we
teach them how to make a six-figure
income in this business. And if you're
looking to make a six-figure income and
look, eventually get to a seven figure
income, teaching other people how to
make six and seven figures, then listen,
I I know that we're the organization to
do it with. So, man, I appreciate you
having me.
>> From from Palm Beach,
>> let's go
>> to Big Sky.
>> From the heat
>> to the mountains. Y see the mountains in
the They don't see the mountains in the
background, do they?
>> No, dude. There's a huge mountain on
this side of the the the mansion on that
side. Actually, all around it's like a
ski resort.
>> Yeah.
>> Uh it's something amazing having you
back. I love having this stuff, dude.
Great energy. Very positive. My team was
bragging on you earlier. They're like,
"Man, we love Brian." So, thank you for
being a good person. Thank you for
continuing to to show up and help out
and continue to pour into our audience.
Uh means a lot. You're a good dude.
>> Thank you for having me, man. I
appreciate being on. And shout out to
team 300.
>> Let's go. Text this dude. By the way,
who freaking gives who at this level?
Who in the world gives out their
freaking cell phone number? He He's
probably the wrong number. I would test
it and see if it's real.
>> It's real, bro.
>> Either way,
>> unless you're a telemarketer, don't call
me if you're a telearketer.
>> If you're telemarketer, call him. Thanks
for hanging. We'll see you on next
episode of the Power Player Podcast.
Kaboom. Love you guys.
>> [music]