How to Get Started Selling to the One Customer That's Legally Required to Buy From You

There is one customer on Earth that's legally required to buy from small businesses, can't ghost you, can't stiff you. Last year they spent $183 billion with companies like yours. Here's who it is and how to sell to them. Stay with me because by the end of this video, you're going to look at your own business completely differently. Okay, let me just say it. The biggest customer on Earth is the United States government. Now, I know the second I say government, half of you want to click away. You're picturing paperwork, red tape, something complicated that isn't for you. But hold on, hold on, hold on. Give me just 2 minutes because the exact reaction is the reason this opportunity is wide open. Everybody assumes it's too hard, so they never look and that leaves the field almost empty for those people or persons who do. Here's the number that should stop you. Last year, the federal government awarded over $183 [clears throat] billion in contracts specifically to small businesses, not giant corporations, small businesses. To put that in perspective, the Department of Defense, also known as the Department of War, alone spent contracts. The Department of Veteran Affairs, $67 billion. Energy, $46 billion. Health and Human Services, $30 billion. This is the largest, most reliable buyer in the history of the world and they are legally required to spend a chunk of it with small companies. So, let's get into some of the myths that people talk about. I want to just go ahead and kill them right out the gate. You think they're only buying fighter jets and rockets because that's what we see on TV. They're not. Last year, the government spent $38 billion just on facility support, basically running and maintaining buildings. Almost $6 billion on security guards. $2 billion on janitorial services, cleaning. Over a billion on food services, feeding people. Landscaping, plumbing, heating and air conditioning. These are not high-tech businesses. These are boring, ordinary, everyday businesses. The same kind of businesses somebody in your town is running right now. Except that person is billing the most reliable customer on Earth, and their competitor down the street has no idea it's even possible. I can tell you because my friends are in these spaces. So, why doesn't anyone talk about this? Three reasons I can give you. Number one, it sounds boring. Government contracting is a phrase that makes people's eyes glaze over. Nobody's making it exciting, so it stays invisible. Number two, the people who are doing it have zero incentive to tell you. Why would they? Less competition for them. And number three, everyone assumes it's harder than it is. They picture a wall of forms, but the front door is simpler than you think, and I'll point you to it in a second. That's the whole game. It's hidden in plain sight. $183 billion sitting right there because the branding is bad, and nobody bothered to look. So, what does this actually mean for you? It means the customer you've been ignoring might be the biggest one you'll ever have. It means you don't need a new business. You need a new buyer for the business you already have. Cleaning company, IT service, the staffing agency, the construction crew, the consultant. Whatever you do, there's a real chance the government is already buying it from somebody. The only question is whether it's you. And that's the part people get stuck on. Okay, Eric, that sounds great, but how do I actually see what they're buying? Where do I even look? And that's a fair question. All of this spending is public. Every contract, every dollar, every agency, it's all out in the open, by law. The problem is knowing where to look and what to actually do first. Here's where to look. It's called sam.gov. It's the government's own system. It's free, and registering there is what makes you eligible to be paid. That's step one, and it costs nothing. Then you search, which you already do, cleaning, staffing, IT, whatever it is, and see who's buying it and what they pay. That's step number two. I put the rest of the playbook in a free guide, the exact first moves after you register, no fluff, no cost. The link's in the description, grab it and you'll have the real road map in front of you tonight. Look, I've watched ordinary people build serious businesses on this one idea. Not because they were smarter, not because they had connections, just because they looked where nobody else was looking. Here's the whole thing in one line. Every other creator teaches you how to make money, nobody hands you the customer. I'm handing you the customer, the one that's legally required to buy, can't ghost you, can't steal from you. $183 billion a year and most people will never even glance at it. Don't be most people.