Video summary
The video provides a comprehensive guide on how online business owners, particularly solo entrepreneurs, can effectively set up custom audiences on Facebook to drive traffic and capture leads. The core strategy revolves around creating a dedicated sales funnel using tools like ClickFunnels, which includes a specific landing page and a corresponding thank you page. By establishing these two critical pages, businesses can track every visitor who lands on them, regardless of whether the traffic comes from paid ads or organic social media posts. This tracking capability allows users to create a "bucket" within Facebook's advertising system, categorizing visitors into specific custom audiences that can be leveraged for future marketing campaigns to build brand familiarity and convert leads into sales.
A crucial technical step highlighted in the tutorial is ensuring that the URLs used for these landing pages are permanent and do not contain date-specific parameters. The speaker advises removing dates from the web address to ensure consistency, as changing links frequently disrupts the tracking process and invalidates the custom audience data. Once a stable link is established, users must navigate to their Facebook Business Manager, access the Audiences section, and create a new custom audience based on website traffic. It is essential to input the specific domain URL without the "www" prefix and to set the audience retention period to the maximum of 180 days for website visitors, ensuring that anyone who lands on the page but does not immediately opt-in is captured in this specific group for future retargeting.
The second part of the strategy involves creating a separate custom audience for users who have successfully opted in by landing on the thank you page. Similar to the landing page setup, the URL for the thank you page should also be standardized without dates or unnecessary text, though the speaker suggests adding descriptive next steps like "check email for confirmation" to the SEO title and link text to clarify the user's action. This audience represents qualified leads who have engaged with the funnel. The video emphasizes that while one could exclude these opted-in users from future ads if they do not convert physically, it is often more beneficial to continue showing them ads, as a significant portion may never show up anyway. Maintaining this list allows for the creation of lookalike audiences, enabling Facebook to find new potential customers who share characteristics with your existing high-quality leads.
Ultimately, the video concludes that success does not require complex funnels or multiple offers; instead, focusing all attention on a single landing page and a single thank you page is sufficient to capture the majority of necessary leads and sales. The speaker strongly advocates for concentrating marketing efforts on one specific campaign or offer rather than spreading resources thin across various PDFs or webinars. By consistently driving traffic to these two pages and meticulously tracking every visitor in custom audiences, businesses can build a powerful foundation for retargeting and scaling their operations. Whether running local workshops or online events, the principle remains the same: unify your traffic under one link per campaign to maximize data accuracy and audience growth potential.
Read the full video transcript
what is up everybody welcome back to the
channel shout out to my boy Danny out of
Miami Building a freaking huge online
marketing business his financial
advising business and really taking the
their entire operation onto social media
and running Facebook ads you guys today
I'm going to walk them through how to
set up a custom audience around his
landing page around his landing page and
around his thank you page and how to
drive Facebook ads to capture leads
which is a huge requirement and that's
his and that's going to be the setup of
his Facebook custom conversion so if
you're an online business a solo preneur
anyone online trying to drive traffic
trying to capture leads trying to make
sales you want to make sure you do
you're doing this to your sales funnel
first of all you want to make sure you
have a sales funnel so shout out to
Danny leveraging and utilizing and
taking advantage of clickfunnels in fact
I'll put Danny's affiliate link if you
want a 14-day trial I think they still
do 14-day trials right Danny 14-day
trial yes sir click funnel so if you
want to test drive click funnels I'll
provide his link right in the
description there's a fortun day trial
click funnel is a is is a landing page
email automation software that you guys
absolutely need um if you're trying to
build anything online so landing pages
sales funnels is a must take a fortun
day trial take that for a test drive and
and and and see if it doesn't help you
drive more traffic and make make more
sales online so I'm going to provide
that link in the description but what
we're going to do is we're going to take
his landing page his thank you page and
we're going to also yeah I guess those
only two things we're going to do and
we're going to do it through
clickfunnels and we're going to set up a
custom audience which all that is you
guys as you're running ads online even
just forget about ads as you're putting
out organic traffic as you're just
putting out organic post you want to
start tracking those that are landing on
your pages and inside of Facebook you're
able to do that you're able to create
what I call a bucket Facebook calls a
custom audience Facebook will allow you
to start tracking everyone who lands on
that page and put them in a custom
audience so you can then leverage that
audience run ads to that to in the
future to that audience to really get
that audience familiar with your brand
your product your service or even just
you so custom audience you guys is an
absolute must I'm going to take you
behind the scenes and we're going to go
from the very beginning on how to do
that all um in Danny's new funnel so
Danny go and go and share your screen
bro and let's um let's get into it all
right so we're going to go straight into
and to do this you guys you want to make
sure you have your Facebook business
manager setup so let's go to let's go to
audiences you want to make sure you have
your Facebook business manager set up I
have a video below you guys or you can
just come to my YouTube channel and and
look for a Facebook business manager
setup video make sure yeah go to custom
audiences make sure you set up your
business manager set that up first you
guys or else you won't have access to
the custom audience section and this is
an absolute requirement and again it's
not it's not just for ads if you're
sharing any link on social media
whatsoever you better believe you want
to be tracking it you want to be
tracking that traffic so here Danny
let's go to yeah I guess we could just
go straight to create audience and go to
go to custom audience so right here you
guys these are all the different sources
that you're able to create a custom
audience around now in Danny's case he's
strictly running ads he's not even
putting out organic organic content he's
strictly running ads to a website to a
landing page to a sales funnel um so
we're going to focus on website today in
today's training so let's go click on
website and then now let's go back yeah
click on next now let's go back to
clickfunnels let's go back to your
actual landing page and let's take a
look at these links so one thing I I
highly highly highly recommend Danny
like what I said in the very very
beginning is we don't want that link to
be date specific right want to just
let's just simply take out the date
that's all you really need to do it's
just focus all traffic on this one link
no matter what the date of the year is
like no matter what event everything
should be going to that one that one
page so go and how do we get to the
actual link let's get to the actual
editing of the
link yes so it'll be in the settings
perfect so let's just take out yeah
let's just take out now the name is that
the name that they see in the tab
because I haven't been in clickfunnels
in a while but that name at the top so
if you open up the page is that the
title actually that might be the SEO
title I think the name is just what you
see internal and then the SEO title is
what they see in the tab
yeah right yeah this they don't see at
the top yeah so the name at the top yeah
go and take out the February 26 the top
but but in this particular case as
you're running ads as you're promoting
this one page and as that date is coming
up yeah take away that one because
internally it's just going to be a
generic you could leave no you could
leave Barry so tax and retirement
registration page Barry yeah for sure
internally that's what you'll see um the
SEO title so again with it being today
the 6 and we're running traffic to an
event on the 26th that can stay in the
title for sure um is is the date the
date so as they click they can see that
name in the title and that's perfectly
perfectly fine but as you move forward
as you go into March and now you're
going to be running ads to a March event
same link same same name but always make
sure to change the SEO title right
that's going to read March 10th for
example yeah right the SEO title because
that's what they see publicly in the tab
um now the link and this is another
thing to you guys like make sure that
that that whatever you change that link
to you want to make sure you stick with
it because as we take that link and set
up a Facebook custom audience that
audience that Facebook is going to start
tracking that specific link so if you're
over here throughout the month changing
that link you're throwing everything off
right um so you don't once you change
the link make sure you just stick to it
so what I'm recommending in the URL in
that link I'm recommending just taking
out the date taking out the date and
leaving at tax taxes and retirement
registration
page yeah perfect so that's it so is
already in use okay so we'll just have
to we'll just have to switch maybe maybe
take
away maybe take away page Dash page tax
taxes and and retirement registration
perfect available Okay cool so that's
that that's that go and save that that
is the new link all traffic all
attention organic or ads whatever may be
is going all to that one link so open up
the live link let's um let's open up
that page live yeah copy it and just
open it up yeah copy it right there open
up another Tab and let's just test that
link or if you click preview I don't
know yeah preview takes you there okay
cool so that is perfect that's the link
right
there everything except for the question
mark perfect okay awesome so go and
double click that so you guys again as
you're out there posting your links
track those that are landing on it um
and just categorize them in your new
custom audience so just double click it
make sure you don't have the https CU I
think you do so yeah just grab the
domain so everything tax is in
retirement yeah just the domain you
don't need the
www yeah you don't need you don't need
that part so just the
domain perfect so we got that that is
our that's going to be our first custom
audience so go ahead and go back to ad's
manager and let's let's paste that in
yeah not that one we'll go to the
audiences Okay cool so right here right
here events we want not we want to hit
that drop down so we don't want all
website visitors we want specific right
so let's go down to specific and and and
what makes this one specific the second
one what makes this one specific is the
forward slash right so for so paste it
in right
there if we wanted all website visitors
then we would yeah past it in right
there we would have just went with taxes
and retirement
doevents that's all website visitors
everyone that that lands there or even
even by putting the forward slash if you
went with all website visitors it would
just start capturing even the people
that landed on only taxes and retir
events yeah because you're getting
everything related to that domain but
but we don't we don't want that in this
case we want to really really narrow it
down and so go and click on the blue
right there click on that one so that's
that's it right there so this is going
to be a very and the audience retention
change that from 30 change that to 180
180 is the max um that you can you can
that Facebook will keep people in this
audience for 180 days and so what we
want to do is make it very very very
specific this is going to be a custom
audience of those who land on the
landing page but never opted in right
and so to do that you want to scroll
down and you want to exclude we want to
exclude those who actually opt it in
right so events same thing specific
let's drop that down the 30 let's change
that to 180 and now let's get the link
for the thank you page okay so now let's
go back to clickfunnels let's grab that
thank you PTI let's look at the link too
what's yeah let's take out that
date
um and let's just make this our standard
link for every event actually I think it
might be
settings okay perfect so again the name
could be the same thank you Barry
February 20 thank you Barry I would just
put actually yeah I would take the name
at the top thank you and it Q be Dash
just Barry yeah Barry Barry is is is all
that's needed the SEO title that's
that's fine that's what they see in the
tab that's fine but again as you move
into March just make make sure to change
the SEO title on the landing page and on
this thank you page okay and then the
link yeah let's take away the link let's
make the link very general so thank you
for signing
up
Barry Barry thank you well let's see
take away Barry and let's see if if if
that's available take away the Barry
take away the dash just backspace all
the way up to up yeah backspace
backspace yeah that one's taken okay
perfect so so rather than thank you for
signing up let's even get more creative
let's even in the in and this is what I
do for every every thank you page link
what I do what I do specifically is all
put the next step so whatever the next
step is so in my case for example if I'm
running ads to my landing page and I'm
and um and I'm getting you to I'm
getting you to let's say register for
for for a web class they opt in they
land on the thank you page and let's say
on that web class it might say the next
step they see my video my thank you
video and let's say the next step is to
to click the button below to fill out
your questionnaire right so if that was
my objective on the thank you page that
would even be my link it'd be it'd be
something like it'd be something like
like taxes and retirement. events SL
fill out questionnaire I'll even have
that in the SEO title fill out
questionnaire I'll have that in the
button below my video fill out
questionnaire I'll be saying it in my
video hey guys make sure you fill out my
questionnaire so the thank you page even
though there's a web class coming up
that's what they register for the
objective on the thank you page is to
get them to do something and that's to
fill out my questionnaire so I want them
seeing that everywhere right so
this case it's not just thank you for
signing up
what's the next step like is there a
next step like check your email
confirmation or what's email
confirmation yeah right um is
there now now remember on our last call
I gave you the I I I gave you the the
the recommendation of having a button
below the thank you video getting them
to join your Facebook group correct I
highly recommend that be the strategy
for this funnel as well so if that was
the case that forward slash could be
something like click button below to
join our Facebook
group that would also be the SEO title
click button below to join our Facebook
group I'll also say that in the video
hey guys make sure you join our Facebook
group right so there's always a next
step it's not just thank you it's not
just thank you yeah right so so
it's up to you like it's it's up it's up
to you it's up to you um I don't want to
confuse you I don't want to I don't want
to overwhelm you anymore just leave it
at thank you for signing up but but it's
already it's already taken so so so why
don't you just put
um let just do the email uh confirmation
yeah check your email for for yeah check
your um check email for confirmation
check email for confirmation thank you
thank you for signing up check email for
confirmation and even though that's a
long ass link it doesn't matter like it
doesn't matter it's it it's something
that they can actually read and I would
also put that in the SEO title it's not
thank you Barry February 26 it's thank
you for signing up or or or you could
even just put check your check check
email for confirmation yeah SEO title
check email for
confirmation and and and even in the URL
link you can even take away thank you
for signing up if you wanted to and only
leave check email for confirmation
take Barry out yeah take Barry out take
Barry out check email for confirmation
February 26 that's fine in the SEO title
check email for
confirmation yeah I would I would just
leave that as the title and then even
the link like yeah check email for
confirmation that's
it/ check email for
confirmation that's it that's it perfect
check email for confirmation um and then
save that so save that so now we need
that
link to set up or actually we're not
even on the thank you page audience just
yet but we want to take that link yeah
so just copy that
link actually you got the whole thing
open it up in a new tab and let's just
let's just grab just the
domain okay perfect perfect
Okay cool so we got that now we're going
to include it over here in our first
audience these are going to be people
again who only landed on the landing
page they have not landed here so this
again whether one is running ads or not
yeah paste it in right there and then
and then create
audience whether one is running ads or
not audience name and this is going to
be this is going to be Barry's Landing
Page Barry's Landing Page visitors
no matter if someone's running ads or
not if you guys are sharing your link on
social media this is Barry's Barry's
Landing Page visitors Barry's Landing
landing page visitors or landing page
Barry whatever Barry's Landing Page
visitors and then in parentheses only
and I always put that in parenthesis
only um whether one is running ads or
not what my biggest recommendation the
biggest advice that I can give one and
especially those that are that are
starting out
like I I'm just a big big Advocate on
focusing on one campaign like one offer
like you're a real estate agent focus on
one person talk to only the homeowner if
you're after listings if you're after
buyers only put out content speaking to
buyers and that's it because now you can
offer that one thing that one buyer
guide now all my content on social media
whether it's ads or or not all my
content on social media is focused on
the buyer and I have this one campaign I
have this one funnel that allows people
to click and download a buyer guide I
have this one page right and so this
page I say all that to say that if you
do that rather than trying to spread
yourself thin and you're sharing random
ass links and you got different buyer
guide seller guide or you got different
PDFs that you're giving away or you're
taking people to to a freaking webinar
and you're also giving them a free
download you're doing all this other
random thinking that that's
effective I'm saying focus on one thing
drive all attention and all and all
traffic every click on social media to
one thing because at the end of the day
this one page will be your biggest
audience this one page create audience
this one page will be your biggest
audience because everyone's clicking and
Landing here done and now this is a very
very specific audience it's people that
have landed here and never opted in so
in the future as you run Facebook ads as
you run Instagram ads you'll always want
to retarget that audience that's going
to be your biggest audience okay
especially in your case Danny running
ads that's going to be your biggest
audience so you're going to always want
to retarget that audience and then also
down the line you can even create a
lookalike audience around that audience
no right that that's going to be
powerful too and that's what I I don't
even know if you've done that with the
first
campaign I don't I don't think you've
done that yet is create a lookalike
audience around your landing page
visitors which is the one down down
below there I think that and see here's
the thing too look you got you got that
you got that audience right there to the
right landing page visitors only like
look here's what I want you to do also
as you move forward as you as you really
get good at this landing page visitors
what landing
page right so someone like me just
looking at the for the first time
I'm thinking what landing page whose
landing page which campaign right right
you want to get you want to start to get
even more like like we did a great job
on you did a great job on the fir on
Barry like it's Barry's Landing Page
yeah now obviously you know you've only
been working on Ricks but at the same
time moving forward like get get more
descriptive Than Just landing page
visitors right yeah so so that right
there yeah bro in the future your next
ad for example dude I would I would
highly recommend doing that creating a
lookalike audience around that audience
Landing P visitors only because that has
at this point with the amount of ads
that you guys have rant now that has to
be a pretty big audience
yeah and and and and and a pretty big
audience is is is is a good source for
Facebook to create a lookalike audience
so if I can create a lookalike audience
around a bunch of people who have
actually saw my ad and clicked on it
that that could be that could be a good
audience right so so we'll do that in
the future so that that's that's so X
Out to the right that's custom audience
number one your landing page visitors
only now our second audience is we'll do
we'll do the L we'll do the thank you
page so you already have have it copied
so let's hit the blue button again
create custom
audience custom audience and now we'll
do website again and now we'll do a
custom audience around those who
actually opted in right so events and
this right here as you really start to
crush it and leads start to come in
leads are coming in for you guys now as
leads start to come in on this what
will'll go
specific what you'll eventually want to
do is create a lookalike audience around
this audience
right so the 30 180 yeah go and paste in
that link you should already have it
copied and it's 180 180 is the max on
links um on video it's actually um three
it's actually 365 which is the whole
year I think it's 365 or 360 but it's in
the it's in the three I think it's 365
365 days on a video so if I'm putting
out a video and you're watching 15
seconds of it I would create an audience
and and and and the the max audience
retention is is 360 360
360 but 180 on on
links so so scroll down now the audience
name of this one is Barry's leads um
it's really that straightforward Barry's
Barry's
leads yeah perfect create
audience and so a couple important
reasons why that audience matters is
again because you can create a lookalike
audience around around that that's a
solid audience these are people that
actually opted in these are leads so I
want to create a lookalike audience so
Facebook can go out there and find me a
shitload more that that that look just
like them had done so that's a huge
reason huge benefit in the future around
that particular audience but then also
as you really get into ad number five ad
number six ad number seven and you
really just start to stay consistent and
pour it on for the rest of the year
which is what you guys are going to do
that will be an audience that you'll
want to start to
exclude right um you'll want to start
excluding that audience and maybe and
and it tell you the truth man like in
your with your guys' business model
trying you know getting people to a
physical
location yeah it might not even be
necessary to exclude that audience
because because for the obvious reason
the fact
that just because they opted in like
there and and and I'm curious to know
what that percentage is you guys you you
should have that percentage that's an
easy percentage to know out of all these
leads that opted in how many people
actually showed up right that's a
percentage and so bet that that it's a
low percentage Yeah and and that's
totally fine like again that's why what
makes it so worth it is because at the
end of the day you don't even need a
shitload of people you close a few deals
and you guys are profitable right so but
there is a percentage right so if I had
a 100 leads come in but only 10 of them
showed up physically okay great the
other 90 do I really want to exclude
them from seeing my future ads or should
I just continue to show
them right I I would me personally I
would I would probably just continue to
show them because I already know a large
percent of the of these people they're
probably not even going to come so and
and nor do I we really need them as long
as we get a good percentage and we can
close deals and we're profitable we're
fine but to have to exclude them might
not even be necessary but we'll we'll
see as we continue
okay so so those are your two custom
audiences you guys I'm just after
Consulting so many small business owners
um local business owners for the past
several years I'm just truly convinced
that all it takes is a Lanny page and a
thank you page to damn near near run as
to capture as many leads to even make as
many sales as as that 99% of the
business out there is 99% of of the
businesses out there need it's those two
pages so that's really that part Danny
any any questions on the on the custom
audiences um berries so we're putting
berries leads berries landing page
visitors only so we're holding or we're
going to be yeah doing a workshop at
Barry's Barry
University so my question and I was just
thinking right now when we hold
workshops at other
universities should we always
create a custom audience for for that
University good question for each
campaign not at all not at all like I
would just drive all all traffic to one
page that would be that would be that
would be highly highly recommended and
and probably even required yeah that
would be for sure for sure highly
required if you were doing events in
different in different
states so if I'm going to do one tonight
in Florida and then tomorrow I'm going
to be in Kentucky and then the next day
I'm going to be in freaking California
hell yeah those are all different custom
audiences but if you guys are focusing
everything in Miami no bro everything
it's all one audience okay yeah it's all
it's all it's all one okay yeah for sure
bro so that's your custom audience you
guys step up your game track those that
are landing on these links that you're
sharing on social media put them all
categorize them all in in a custom
audience so you can retarget them in the
future and get people even more familiar
with what you're trying to do I'll see
you guys in the next video