How To COMPLETELY CHANGE Your Life In 2024 (My Process For Achieving Goals) | Tom Bilyeu
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Tom Bilyeu argues that society often celebrates individuals who do not push their physical or mental limits, a stance he believes holds people back from achieving true potential. He identifies two primary reasons for goal failure: insufficient clarity and a lack of intense desire. To move beyond the statistic where 92% of New Year's resolutions fail, Bilyeu insists on developing "freakish" levels of specificity in one's goals rather than vague aspirations like winning an Olympic medal without defining the event or timeline. He emphasizes that success requires breaking down these specific targets into actionable steps for every fifteen minutes of life, transforming potential into a usable skill set through disciplined action born from absolute clarity about what needs to be done and by when. The second critical factor is cultivating desire so intense that it overrides inevitable difficulties like boredom, fatigue, or illness. Bilyeu references the Second Law of Thermodynamics to explain that everything naturally moves toward chaos, meaning goals will always face resistance; therefore, one must demand achievement rather than hoping life does not interfere. He uses Michael Jordan's famous performance while sick during a championship series as an example of refusing to quit when it matters most. Success requires establishing rigid rules and an identity that forbids slowing down or quitting, ensuring that even when stressed by work or family demands, the individual remains committed to their specific metrics for progress without waiting for external rescue. Bilyeu details his personal routine designed to maximize efficiency and cognitive optimization, which includes waking up early with a strict rule of getting out of bed within ten minutes, followed immediately by working out before engaging in deep work. His day is structured around an "important things list" where he prioritizes tasks relentlessly, ensuring that prime morning hours are used for high-level execution while evenings are reserved for reactive meetings and winding down without blue light exposure to protect sleep hygiene. He practices intermittent fasting daily to maintain physical well-being and uses meditation followed by a process called "thinkitation"—a blend of meditative breathing and creative problem-solving—to access a calm, innovative state before tackling his most difficult challenges or reviewing his priorities. Furthermore, Bilyeu stresses the importance of tracking progress through metrics rather than rhetoric, suggesting that one should gamify life by marking off days on a calendar to ensure accountability. He advises setting goals that are both exciting and honorable, meaning they must be personally thrilling while also uplifting oneself and others. For those considering leaving corporate jobs for entrepreneurship, he recommends maintaining financial stability first by building the new venture during nights and weekends until it is sustainable. Ultimately, fulfillment comes from pursuing a "why" that provides deep meaning; without this purpose, even hard work becomes miserable. He references Viktor Frankl's *Man's Search for Meaning* to illustrate that suffering can be endured if one has a strong enough reason or why behind their actions, allowing individuals to step into the fire and achieve greatness while maintaining joy and avoiding overwhelm.
Read the full video transcript
It's become so bizarre in society where
we are celebrating people that are not
pushing their physical limits. And I'm
just telling you right now, I don't pass
any moral judgment on anybody that
decides that they don't want to do that,
but I will tell you 1,000% you are
holding your life back.
The reason most people fail to achieve
their goals is twofold. Number one, they
don't have a sufficient level of
clarity, and number two, they don't want
it badly enough. The statistic is that
92%
of all people that set a New Year's
resolution fail to stick with it. The
way that you go from being in the 92% to
being in the 8% is by having a freakish
level of clarity and building so much
desire in your life that nothing could
stop you even if it tried. This is what
you need to do.
The clarity piece is really the most
important thing that you can have in
your life. And most people have a really
vague sense of clarity, but because they
can say in a sentence something like,
"I'm going to win a gold medal." They
think they have the clarity that they
need. But the question I would ask
somebody that told me that they wanted
to win a gold medal is a gold medal in
what? The Olympics? Yes, Tom, I want to
win a gold medal in the Olympics.
Amazing, which event? Swimming or
tennis? Swimming, fantastic. The
breaststroke, the freestyle medley,
what's it going to be? You have to get
so specific with your goal that you know
what to do with the next 15 minutes of
your life. Ultimately, success,
accomplishing a goal, seeing things
through, all come down to what you're
doing with your time and what part of
your potential you're turning into
actual usable skill set. The only way to
know how to spend your time transferring
your potential into skill set is to have
a truly granular level of clarity. You
cannot stop at the high level, and you
can't do what a lot of people do, which
is they as the Brits say, they waffle.
So, when they're describing their goal,
they either say something like, I want
to win a gold medal, which we just
covered is hopelessly vague, or they say
something that's even worse, which is,
you know, I really want to do something
great with my life. I know that I'm
capable. You know, I was really athletic
when I was a kid and I know that if I
applied myself, I could probably really,
you know, recapture what I was doing.
That's how most people describe what
they want to do in life. It is
terrifying. You need to be able to state
what your goal is in a single sentence
with no commas, parentheticals, run-ons.
It needs to be a very simple and direct
goal, something like, I'm going to win a
gold medal in the Summer Olympics
freestyle medley swimming event by 2028,
whatever. Once you have a goal that is
that specific, that contains the what
you're going to do, the by when, and the
how much, then you know that you
actually have a real goal and not a
hope, not a vague idea, but you have
something very concrete and specific
that you can execute against. Now,
remember, the goal is to translate that
into what you're going to do with the
next 15 minutes of your life, always and
forever, on and on and on. When you have
something so specific that you know how
to break it down into those incremental
steps, you can really begin to make
progress. If you've ever heard the idea
of the 10,000 hour principle, it's
talking about how we go about actually
achieving mastery in something. And the
punchline is that you spend 10,000 hours
applying yourself in a disciplined
fashion towards your goal. The
disciplined fashion is born out of the
clarity. It's born out of the clarity of
knowing precisely what you're trying to
achieve and by when, and knowing how to
take advantage of I've tried something,
it didn't quite work, I need to get a
little bit better, or this part of my
game is weak, I need to focus on getting
better at that thing. But again, all of
that is born from clarity
and being able to break down that
clarity into action items, which is
absolutely critical, because action
items are how we're going to turn our
potential into skill set. And that is
the critical chain that you have to
walk. And then from there, it's about
developing the self-awareness that you
need to know what part of you is
improving and what part of you is not
improving. So, that brings us to the
second thing. They don't want it badly
enough. The reality is that most people,
even if they can get the clarity that
they want in their life, they really
just don't want it that badly. Most
people, myself, you, all of us, the
things that we really want, the things
that we want as badly as a drowning man
wants their next breath of air, those
things, those you're going to get. The
things where it's like, yeah, I want it.
Yeah, that would be cool. I promise you,
it's going to get way too hard and
you're not going to be able to achieve
that. And the reason is that the second
law of thermodynamics is that everything
moves towards chaos. So, everything is
hard. That's the really simple way of
saying it. And if we know that
everything is going to be hard, then we
have to have a reason that we're going
to overcome that difficulty. We have to
have a reason to keep fighting through
the inevitable boredom that comes from
trying to clock our 10,000 hours into
actually getting good at something. Or
even if your goal is more modest than
truly mastering something, no matter
what it is, even if it's trying to read
a book a week or something like that,
inevitably, life gets in the way.
Inevitably, we get sick, we get tired,
other things pop up. A goal cannot be
the thing that you hope life doesn't get
in the way of. A goal, if you want to be
in that 8%, if you want to see things
through, a goal has to be the thing that
you absolutely demand of yourself that
you achieve. And there unfortunately is
no way around that. If you want to be
successful, you have got to be willing
to give it your everything. And that is
really where we begin to separate people
out. I have seen people far smarter than
me, with more natural talent than me,
achieve nothing compared to what I've
achieved because they don't have the
willingness to push through the boredom
that goals demand. So again, let me
restate it. You are only going to get
what you absolutely demand of yourself.
So you are going to have to put rules
into your life. You are going to have to
have an identity about yourself that
does not allow you to give up, does not
allow you to slow down or quit. And I'm
talking whether you're sick or not. For
years, I had hanging above my fireplace
the painting of Michael Jordan in the
infamous flu game, where the greatest
player of all time, even though he had,
I believe, 102 or 103° temperature,
continued playing in the finals of that
series. They end up winning, taking home
the championship rings. It's absolutely
incredible, but it never would have been
if he had had the kind of goal where,
well, yeah, I'm sick, so I'm not going
to show up. And look, I get it. A lot of
people think that I'm crazy for pushing
people too hard, but I'm telling you
right now, this is how you accomplish
it. So if you don't want your goal, fair
enough. I don't make a moral judgment on
people that don't want to achieve big,
aggressive goals. I completely
understand. If you would rather lay back
and have a stress-free life, that's a
completely fine, moral, righteous way to
live your life. Just be very clear about
what you want. That goes back to point
number one. Once you know what your goal
is, that goal then makes demands. And
you either live up to those demands or
you don't. And the reality is that most
people don't. So even when they have the
clarity and they get into it and their
kids wake them up in the middle of the
night and then they're really tired the
next day, they wake up late, they're
rushing out of the door to get to work,
they go, their boss is a dick to them,
they come home, they're super stressed
out, through all of that, their goal
suddenly becomes unimportant. And
unfortunately, because life is hard and
life is going to punch us in the face
constantly, over and over, the only way
that you're going to achieve your goals
is if in that moment, you get more
aggressive that you have those rules in
your life that are like, I am doing this
every day. I know that I'm trying to
read X number of books, lose X number of
pounds by this date and that means by
the end of this week, I need to have
lost a pound or two pounds or by the end
of the month, I need to have lost 5
pounds. Whatever your goal demands, your
goal ultimately will be translated into
math, so it is very simple. What do you
need to do on this day to achieve your
goal? Do you do it or not? It really is
that cut and dry. And if you're looking
over your shoulder for somebody to save
you, I can tell you right now they are
not coming. No one is coming to help
you. This is something that you have to
do for yourself and I hope in hearing
all of this, you realize why 92% of
people fall into the category of I gave
up, I quit, I knew what my goal was or I
didn't have enough clarity, but I didn't
do the things that I needed to do in
order to cross the finish line. It
really is that simple. Now, the great
news is, it really is that simple. If
you just draw those bright lines in your
life, if you make those demands of
yourself, if you say, I simply must do
this to be the person that I want to be
and therefore, I'm going to do it even
when it's hard, even when it sucks, even
when it's boring, I'm going to keep
doing this. And let me tell you right
now, even though what I'm talking about
is achieving goals, I promise you one
thing. If you set a goal and you achieve
it, you will gain respect for yourself
and there is nothing that matters more
and I mean nothing. There is nothing
that matters more than how you feel
about yourself when you're by yourself.
So, if you structure your life in a way
where you set a goal that is two things,
exciting and honorable. Exciting to you,
you just want to do it. Other people
don't have to tell you to do it, you
just want to do it, right? It goes back
to the whole thing. You've got to want
it badly enough. And if you want it
badly enough, then you're going to stick
with it. And if you don't, then you
won't. If it's exciting, then the second
thing is that it has to be honorable.
And by honorable, I simply mean that it
uplifts both you and those around you.
That's incredibly important, because
once you have that, you can give
yourself over to it completely. You can
build that desire in your life so that
it is a raging inferno inside of you,
that your identity does not allow you to
deviate from, the rules in your life do
not allow you to deviate from. And the
sheer fact of how badly you want it
doesn't allow you to deviate from. But,
you've got to go in and put in the time
and energy to build that desire. And the
way that you build desire is by telling
yourself that you want it, telling other
people that you want it, and embodying
the emotion that you want to feel in
order to cement that feeling inside your
mind. Because if it isn't visceral, when
you're bored, when you're tired, when
life is hard, if when you say to
yourself, "I really want this goal." If
you don't actually feel something
positive, if you don't actually want it,
you will quit. If people ever tell you
that quitting isn't an answer, you need
to point to them and remind them that
they are a liar. Because quitting is
always an option. Quitting is the
easiest answer. It is the answer that
92% of people take whenever they're
setting a goal. If you don't want to
that to be you, then you've got to build
desire and get a freakish amount of
clarity. If you want to become a better
person in 1 year, there are two things
you're going to need to do. Change your
habits and define what you mean by
better person. So, this goes back to the
idea that the most important thing
anyone can have in their life is
clarity. So, who is it that you're
actually trying to become? The important
thing is to make sure that you know what
your value system is, you know what you
value, then we know what you're actually
striving towards. Once you have a goal,
that goal makes demands. So, if you're
trying to be the kind of person that
gets up early so that you can see your
kids before you send them off to school,
then you need to be the kind of person
that either deals with fatigue all the
time, which I think is a terrible idea
and I do not recommend, or you need to
be the kind of person that goes to bed
early. That's one of the myriad ways
that your goal is going to mandate your
behavior. So, whatever it is that you
value, write that down. Figure out what
your values are. Then, we're going to
build in habits that are going to help
us actually become the kind of person
that we want to become. So, the reality
is that you are a mixture of beliefs,
habits,
rules, and values. And once you get
those things all put together, then you
are doing the things that you want to
do, and when you're doing the things
that the person you want to be would do,
you are the person you want to be. It's
one of those things that it's easier
said than done, but it really is that
simple. So, we want to map all of that
out. We want to make sure that we have
clarity. We want to write down what our
values are. We want to write down, is
there somebody that is like the kind of
person you want to be at least as you
perceive them. If there is, what are the
behaviors that they do that makes you
feel they're the kind of person that you
want to be. Are they the kind of person
that goes to bed early? Are they the
kind of person that gets up early? Are
they the kind of person that takes their
kids to school? Are they the kind of
person that's striving to achieve their
goals? Are they the kind of person
that's driven, loving, kind,
compassionate? Whatever those things
are, you want to map them out into a set
of behaviors. Once you have them mapped
out into a set of behaviors, then now
we're going to begin putting routines
and habits in place that are going to
make sure that we're doing those things.
So, going down that list, if we want to
get up early, we need to go to bed
early. If we want to go to bed early,
then we need to make sure that we have
everything laid out that's going to
allow us to do that. So, this is
something that I have worked my ass off
in my own life to make sure that all I
have to do on a daily basis are follow
my rules and my habits. So, I'll walk
you through what my routine looks like
on a daily basis. So, first of all, I
have a rule in my life based on my
goals. Goals make demands. So, my goal
is that I'm trying to build the next
Disney. To build the next Disney is
going to take a Herculean effort. It's
going to require us to generate a lot of
revenue, to build out a lot of IP. All
of that stuff then makes demands on me.
So, to meet the needs of what I'm trying
to build, Monday through Friday, if I'm
awake, I'm either working or working
out. Now, because my marriage is
actually my highest value, which I've
mapped out, since my marriage is my
highest value, on the weekends, then I'm
going to spend my primary time being a
husband. That's incredibly important for
me to remember what my value system is.
So, when those two things are colliding,
I know which is a priority. Now, I have
three big priorities. You can think of
number one is my marriage, number two is
my purpose, which is work, and then
number three is my family. They're in
that order, and I execute against them
in that way. It is not a mistake wife
and I are building a company together.
It was a way for me to integrate my wife
into my purpose, to make sure that when
I was pursuing one, I was not pulling
away from the other. So, again, my goal
made demands, and I'm building habits
around that. So, habit number one is
that from the moment I wake up until the
moment I go to bed, Monday through
Friday, I'm either working or working
out. So, I've got all of that laid out.
So, right next to my bed are my workout
clothes, so that as soon as I wake up,
I'm putting on my workout clothes. So,
there's not another step that's going to
be required for me going and getting
that workout in. More or less, the first
thing that I do is I go and workout. So,
I get dressed, I head into the gym, I
get my workout in. That way, the day is
not going to get carried away because I
found if I had a habit of trying to
workout later that the day had a habit
of getting in the way and making that
very difficult. And now, I was competing
with being tired at the end of the day
and still trying to stick with the gym.
So, I'm being honest with myself about
what I'm like. And since I know that I'm
likely to get fatigued as the day wears
on, I created that habit of making sure
that I got to work out first thing in
the morning. Once I finish my workout, I
have a whole thing around cognitive
optimization. I'm not going to walk you
through every detail, but I do the
things that I need to do to be
cognitively optimized, including
meditation, fasting, and things like
that. But very quickly after I'm done
working out, I'm going to get to work.
And I have the things that I get to
work. I have another habit around that
that I use that I call my important
things list. I want to be in the habit
of knowing what I'm going to be doing
next. I don't want to be in a position
where I'm having to think about what I
should be doing next because when you're
in that position, you're wasting time.
So, I spend some of my cognitive
optimization time in meditation, which
allows me to do something I call
thinkitation, which is basically where
I'm letting my mind wander across a very
specific problem that I have set for
myself. And then, I take notes on that.
Part of that note-taking often is making
sure that my priorities are in the right
order. And then, when I'm done with
that, I'm just executing. I'm going down
that important things list, which are
listed in order that they should be
executed on. That is one of the most
important habits you can build into your
life is to not be afraid to prioritize,
to keep that list in priority order. And
so many people are afraid to say, "This
is number one, this is number two, and
this is number three." So, they start
doing things like, "I have a three-way
tie for the number one position." That
is total BS. It absolutely does not
work. I'm telling you right now, you
must be completely unafraid to set
priorities, to say, "This is more
important than that." Until you can do
that, you are going to struggle in your
life to make progress because the
reality is that you cannot do two things
at one time. You may be able to very
rapidly shift between different tasks,
but you're always going to be doing one
thing at a time. And so, you want to
make sure that you're doing them in the
right order. That again is one of the
most important habits that you can get
to. A big part of the success that I've
had is because I am hyper-efficient with
my time. In fact, it is very fair to say
that I am obsessed
with efficiency, that I'm constantly
looking at, "Am I doing things in the
right order? If I do this thing, will it
make thing number two and thing number
three easier?" That's often how I judge
what should go in the number one
position. But, make sure that you are in
the habit of breaking things down in
priority order and then executing
relentlessly against those and not
allowing yourself to get distracted.
This is exactly why I have that rule in
my life where if I'm awake, I'm either
working or working out. It creates a
very bright line for me so that I know
if I'm in accordance with what I should
be doing or I'm not. And I'm never
sitting there thinking of what I should
be doing in those prime hours. Of
course, at some point you have to think
about it, but I save those early hours
for execution. I do not want to be
trying to come up with a list of things
to do. I want to be just boom, right
into execution mode. So, that is the one
of the most, um, useful things that you
can begin to put in your life. After
that, you need to have an hour at which
you allow the outside world to begin to
come into your world. So, I don't take
my first meeting until 8:30 a.m. I used
to have it even later than that, but
we've gotten into a period now at the
company where there's just too many
things to do, and so I have let it
encroach a little bit. But, having said
that, I'm up usually around 3:30 to 4:30
a.m. So, I have 4 to 5 hours sometimes
before I have my first meeting, and most
days I actually don't take my first
meeting till 9:00 or 10:00. So, I push
that as late as I can. The reason that I
do that, and the reason that I think
that this is one of the most important
habits that you could put in your life
if you're trying to improve yourself is
because the odds of somebody other than
you knowing what you should be doing
with your time to achieve your
custom-made goals is effectively zero.
So, if the first thing that you do is
pick up your phone and check your email,
you're saying, "Hey, I don't know what I
should be doing with my time, so let me
see what somebody else thinks I should
be doing with my time." Or if you pick
up your phone and you start
doomscrolling right away, you're letting
people take up your cognitive real
estate. Using social media can be
insanely powerful. I myself use it. I'm
probably on social media at least an
hour a day, but I have very specific
moments when I allow myself to use it,
and I have very specific tasks that I go
on there to do, either to learn
something or to broadcast something. So,
you want to make sure that you are being
very thoughtful about once you let other
people into your space, into your either
your mind or onto your to-do list, that
it is at that point the right moment to
do that because you've already moved
your most important things through.
You've already got your agenda moving as
fast as it can, and then you're opening
yourself up to the outside feedback.
Now, depending on what you're trying to
do in your life, that may not be at 8:30
or 9:00 or 10:00 in the morning. That
might be at 4:00 or 5:00 p.m. Now, I
understand that most people, given the
nature of your job, that's not going to
be possible, but I just want to make
sure that whatever you're trying to do,
that you carve out time in the very
beginning to be executing. Those are
going to be your prime cognitive hours.
You want to make sure that you get
something done. Now, food is a huge part
of this equation. It's beyond the scope
of this answer to really go deeply into
that, but I will say any habit that
cognitively optimizes you is going to be
absolutely critical. So, you want to
make sure that you're getting sleep. You
want to make sure that you're eating
healthy and just all round that to whole
food whenever humanly possible and do
not eat sugar. Minimize that as much as
humanly possible and then meditate,
exercise, and work out. If you're doing
that basket of things, you are going to
be able to be at your best cognitively.
Now, for whatever reason, it's become so
bizarre in society where we are
celebrating people that are not pushing
their physical limits. And I'm just
telling you right now, I don't pass any
moral judgment on anybody that decides
that they don't want to do that, but I
will tell you 1,000% you are holding
your life back. You will not be able to
think clearly. You will not be able to
perform efficiently. You won't even be
able to be pain free, which is going to
be its own level of hell and
distraction. 92% of people that set a
New Year's goal fail to achieve it,
which is why I've created a 90-day
challenge designed specifically to
ensure that you hit your goals. You
really can radically transform yourself.
Just click the link below to join me and
the entire Impact Theory University
community to kick off 2023 right with
the Impact 90 Challenge. Right, guys.
Now, back to the episode.
And so, while I don't think you're a
better person if you work out, and I
certainly don't think you're a worse
person if you don't, you are certainly
not going to to all that you could
achieve if you don't make massive
demands of your body. You are having a
biological experience. That is simply
the truth of the matter. And I know that
this bothers a lot of people, but that's
just the reality. You're not going to
get around it. And so if you ignore the
biological reality of what you eat, how
you exercise, how you sleep, taking care
of your mental health through
meditation, and eating well, which is
arguably the most detrimental thing you
can do to your mental health is eat
poorly. I mean that from a depression
standpoint, I mean that from an anxiety
standpoint. I used to have profound
debilitating anxiety. I thought it was
going to be something that was happening
in terms of the way I was thinking. As
it turns out, it was from something I
was drinking. So, not alcohol, just diet
um energy drinks were the bane of my
existence, and I had no idea until I
finally stopped drinking them and
realized, "Oh my god, that was the root
of 70-plus percent of my anxiety." And
simply eliminating that from my diet had
a profound impact on my performance. So,
be very thoughtful about habits around
that. So, ultimately, it boils down to
defining exactly who you want to be.
What are the behaviors that the person
who is like who you want to be would do,
and then do those things. And the way to
do that is to put rules and habits in
your life to make sure that you execute
against those. I gave you the ones that
I use in my life. The last thing I will
say is that I go to bed early uh and I
don't use an alarm. So, those are the
things that roughly get you there. And
then I will just say as a very oblique
parting reference that don't fail to
have people in your life that you love
and that love you back. There is nothing
sweeter. Despite all of my intensity
around goals, and I think it's so
amazing, there is a reason that my
marriage is my number one priority and
not even my purpose and accomplishment.
So, be very thoughtful about who you
emulate. Be very thoughtful about what
you decide to make a habit because the
things you repeat really will become who
you are. Once you get initially started
in the pursuit of your goal of trying to
improve yourself and become something
more, something better, the key is
consistency and follow through.
Consistency and follow through. You
become what you repeat. The reason that
anybody successful becomes successful is
because, to quote Winston Churchill,
they can go from failure to failure
without a loss of enthusiasm. The
problem is the human animal has chosen a
tactic of using culture in order to have
generational progress. So, a horse will
come out doing all the things that a
horse can do in 20 minutes, but horse
culture doesn't progress because they
come hardwired with everything and they
have for thousands of years and they
make no progress. Whereas humans, a
generation 10,000 years ago invented the
wheel and we're all still using it now.
But in taking that strategy, what ends
up happening is that you really do
become the thing that you repeat, the
thing that you do consistently. And if
you begin slacking off of that, then you
don't end up making that progress. You
certainly can't maintain that progress.
So, you have to be very, very thoughtful
about what you repeat because it is
going to have a profound impact on your
life. Now, the vast majority of people
end up just breaking. They end up
quitting. The reason that I've had the
kind of success that I've had in my life
is simply because I understand that
iteration is how we make cultural
progress. It's what I call the physics
of progress. Most people, when they're
running the physics of progress, when
they get to the point where they have to
evaluate their results, they end up
lying to themselves and making it
somebody else's fault. Now, the physics
of progress are really simple. It's the
scientific method recontextualized for
whatever goal you're trying to achieve.
And it goes like this. You come up with
a hypothesis. If you have information
that can inform that hypothesis, that is
much better. But if you don't when
you're beginning, call it your best
guess. You're taking your best guess as
how you go from where you are to
achieving your goal. There is inevitably
going to be an obstacle in your way, and
your best guess is about what do I need
to do to overcome that obstacle to make
meaningful towards my goal. Then you're
going to turn that hypothesis into
something that you can actually do. Then
you're going to turn that you're going
to actually go do that thing, and then
you're going to get a result from that
thing. It is almost certainly going to
fail to some extent, which is fine
because failure is the most
information-rich data stream on planet
Earth, but you have to learn from the
failure. To learn from the failure, you
have to be willing to admit that you
made one. Most people will not admit
that they made a mistake, and so they
get stuck at that level. And in that
moment, they say, "It was the world.
It's because I was born in the wrong
time. My parents were dumb. The world
doesn't want somebody who looks like me
to succeed." Whatever excuse they use to
make it somebody else's fault. Now,
remember the most terrifying thing about
excuses is that they are valid. I'm not
saying that those things aren't real.
I'm not saying that the world isn't
trying to hold some people back. I'm
just saying it doesn't matter. You have
to overcome it no matter what. So, in
the moment where you try this thing and
it didn't work, don't spend your time
and energy focusing on how something
else stopped you. Even though I will
grant you, it's true. The world is
trying to stop everybody from doing
everything. It just is the reality.
Accomplishing something meaningful is
freakishly difficult. So, don't focus on
that it's more difficult for you. It
just doesn't matter. You're just going
to have to work harder. You either want
to accomplish that thing in your life or
you don't, and you're going to give up.
That's the reality. The people that get
what they want are the people that
absolutely demand that they're going to
keep going until they get that thing.
So, in that moment, when you're very
tempted to focus on how other things
have stopped you, you're not going to.
What you need to do is be consistent.
So, in that moment, you're going to say,
"What could I have done differently to
get a better result?" And that's when
the physics of progress loops. Now, you
come up with a more informed hypothesis,
you learned your lesson, you figure out
what you need to do that's going a
little bit better than last time. You
turn that into a thing that you can do,
you do that thing, it will fail to some
extent, you stare nakedly at your
inadequacies, you figure out what you
need to do to make it a little bit
better, and the process begins again.
That is why you have to be consistent,
but the reality is that most people
break. Most people cannot go from
failure to failure without a loss of
enthusiasm. They end up breaking. They
end up thinking that either there's
something wrong with them, or that the
world is against them. And because they
don't want to deal with the pain and
suffering of having to face their own
inadequacies, or they give up because
they just think that the world is
against them, they don't make progress.
Because you have to be able to fail a
lot to learn from those failures. If I'm
right
that humans as a species have chosen
culture as the learning mechanism, then
you have to run the loop that culture
demands, which is to try something, it
fails, you iterate, and you get better.
That works at the societal level over
millennia, and it works at the
individual level in an acute thing,
where you just have to figure out, "Why
didn't that work?" and keep going. But
the truth is, difficulty, boredom,
struggle, pain, breaks almost everyone
that it touches. And I will remind us
all 92% of people fail to achieve the
goal they set for themselves. And the
reason is that all of that difficulty
just stops people because they don't
have the right mindset. They don't
realize that they need to fail. They
don't realize that failure does not make
them a failure. So, you're going to have
a ton of failure in your life. You have
to contextualize it as the most
advantageous thing that could happen to
you. So, when I fail, it stings, it
sucks, I hate it. I want everything that
I do to work the first time and I want
to make maximum progress as fast as
humanly possible. But, once I realized
that just isn't the way that things
work, and even people like Elon Musk,
who I think are abnormally intelligent,
they realize, "Oh, I have to fail a lot.
I have to try things and see what works
and what didn't." There is no way around
being in the messy middle. There's no
way to think or hypothesize your way to
what's going to work the best. You have
to get in there and try things. Even
somebody that's thinking philosophically
has to be able to get in there and
battle their ideas and take their ideas
out to other people. Even Einstein went
out and made sure that his ideas were
battle-tested not only through
experimental physicists, but also just
his friends that were other people that
were able to beat up his ideas and poke
holes in them. And if you're not willing
to put your ideas to the test, if you're
not willing to try things and see what
fails, then you you will forever be
stuck thinking and not making any
progress. You really want to be doing,
be a doing machine, somebody that's out
there trying. But, that means that you
have to risk embarrassment, and
embarrassment is one of the things that
destroy so many goals because people
don't want to admit that they were
struggling. People don't want to admit
that they were having a hard time. And
so, they either don't tell people about
the goal, which is a huge mistake. You
want to tell as many people as you can.
It's part of the process of building
desire. You want to tell people, "I'm
going to do this thing, and it really
matters to me, and I'm going to
accomplish it by this date." Now, all
eyes are on you. But, that's one of the
ways you're going to stick to what
you're doing. And if the whole point is
that you have to repeat, repeat, repeat,
be resilient, be gritty, stick with it,
try, fail, try, fail over and over and
over as you get better at overcoming
those obstacles, then you have to be
willing to push through all of that
difficulty, to know why you're doing the
things you're doing, and to understand
that that's just the process. So guys,
I'm telling you, if you really want to
achieve something absolutely powerful in
your life, you've got to be persistent.
If you haven't already, be sure to read
the book Grit by Angela Duckworth. It's
an amazing exposé on how to be gritty if
you're not already. The process that I
use for achieving my goals is really
simple. First and foremost, you want to
make sure that you cognitively optimize.
I cannot stress that enough. So much of
my life is about doing things to make
sure that my brain is working well. They
look like this. Number one, get sleep.
Do not use an alarm. Most people set an
alarm. Stop. I built three multi-million
dollar companies, one of those being a
billion dollar company, all without
setting an alarm. Do I occasionally set
an emergency alarm for something like a
4:00 a.m. flight? Yes. But for the most
part, I don't use an alarm. I'm talking
like 99%
of my days, I do not set an alarm. I
want to make sure that I get all of the
sleep that my body needs. Why? Because
I'm able to be more efficient. People
mistake grinding around the clock and
becoming less efficient because they're
tired with actually getting more done.
What you want to do is make sure that
you have a very high output of
achievement per waking hour. So, I check
in with myself about every 3 hours to
make sure that I'm being productive. If
you're not being productive, nothing
else matters. So, go to bed early. I go
to bed at 9:00 p.m. I don't use an
alarm. I typically sleep 6 to 7 hours.
That's changed. If you've heard other
content where I say 5 to 6 hours, right
now I'm in a cycle where I'm sleeping
closer to my average is probably just
under 7 hours. So, I never know what
that's going to be. It tends to be
regulated by the amount of stress in my
life. So, I'm getting roughly 7 hours of
sleep. So, that means that if I go to
bed at 9:00 p.m., I'm up at 4:00 a.m. I
have a rule in my life that if I'm awake
Monday through Friday, I'm either
working or working out. I give myself
only 10 minutes to get out of bed. Why?
Because I struggle to get out of bed.
Just is a thing. It's always been for me
from the time I was a kid, my dad would
have to drag me out of bed in the
morning, to there was a period in my
early to mid-20s where I was laying in
bed 4 to 5 hours a day and just could
not bear to get out of bed. It's
absolutely ridiculous. Even I am
completely scandalized by the reality
that to this day, despite all of the
things that I've accomplished, I have to
fight myself just to get out of bed. So,
that's a reality. I accept that. So, I
gave myself a rule that I had to be out
of bed in 10 minutes or less. Right next
to my bed, I keep headphones. So, I put
my headphones on. I begin researching
the second I wake up. So, I'm
researching uh technically this gets
into a long thing. Right now, I'm in a
phase where I actually read while I
sleep. Long story, I don't think you get
things subliminally. That's not that,
but I do find that it helps me stay
asleep. I don't necessarily recommend
that for everybody, but just by way of
being completely transparent in terms of
what my routine looks like for achieving
my goals. From the second I wake up, I'm
researching something that matters to
me. I immediately put on my gym clothes.
I head to the gym right away. I work
out. I then meditate. After I meditate,
I do something I call thinkitating. The
reason that I do these two things, one,
meditation is a good way to get your
stress and your anxiety down to zero.
The reason you want to do this is
cognitive optimization. If you are
feeling frantic, if you are constantly
in fight or flight, your brain is not
going to function as well as it could.
What is happening when you go into fight
or flight is the blood is literally
leaving your prefrontal cortex. The
prefrontal cortex is the seat of
higher-level cognition. It's where you
future plan. It's where you maintain
your discipline. And so, when you're in
that fight or flight stage, you don't
have the blood in the prefrontal cortex
in the way that you need to, which is
why people end up cheating on their
diet. It's why they end up not sticking
with their goals and persevering. So,
you want to make sure that you're taking
the time to meditate to lower your
stress, lower your anxiety. And then,
there's a hidden benefit to meditation,
which is why I follow that sort of
almost seamlessly into thinkitation,
which is where I stay in that meditative
posture, I keep my meditative breathing
going, I'm staying in that cognitive
space because when you are meditating,
if you're just coming back to the
breath, very simple practice. My
meditation practice is dead simple. It's
literally what I call just breathe. So,
as my mind wanders, I remind myself to
come back to the breath. To just
breathe. My mind wanders again, back to
the breath. Wanders, back to the breath.
Wanders, back to the breath. It's tragic
how rapidly my brain begins to wander,
but I just keep bringing it back. Now,
when I do that enough, I get into a calm
and creative state. When I'm in a calm
and creative state, unique areas of my
brain begin to talk to each other. And
so, I will come up with very interesting
solutions to problems that I won't get
when I'm not in that state. So, this is
why people will often say, "I need to
sleep on that problem." Because your
brain goes through that cycle that's
very much like a meditative state as
you're falling asleep and then waking up
again. You pass through a very similar
state. So, I will call that calm and
creative. So, once I'm in that calm and
creative state, now I begin to get these
I give myself a problem to solve before
I sit down to meditate. So, I know what
I'm working on. It's tied to my
important things, which we'll get to in
a minute, but I sit there and I know
what the problem is going to be that I'm
going to start working on when I'm in
that calm and creative state. And then
I'll allow myself to take notes as
interesting ideas come up. I'm going to
journal on that, which I would not do
during the meditative part where I'm
just coming back to the breath, back to
the breath, back to the breath. And I do
that for as long as I need to to get to
zero stress, zero anxiety, calm,
creative. Once I'm there, maybe 5
minutes, maybe 20 minutes, maybe 45
minutes if I'm really stressed out. But
once I'm there, then I move over into
thinkitation and I begin noodling on
those hard problems. Once I finish that,
then I'm going to go into my important
things. Now, how do I know when to stop
thinkitating and move on to important
things? I have found that at some point
I begin running out of really fruitful
novel ideas. And once I feel like I'm
kind of trying to force it, then I'm
like, all right, let's just now move
into executing on my important things.
So, now that I'm in my important things,
which is a list that I keep constantly
maintained, so I know what the top
things are that I should be working on,
so I'm not spending that time thinking
about what I should be doing, I just go
straight into execution mode. So, then I
start going down the list, doing them in
order. Now, the way to execute on
something is very much in order. So,
first thing, you're going to do
everything on that thing that you can do
until you've pushed it as far as you can
go and now you're waiting on other
people, and then you're going to move on
to the next thing. You're going to do
everything that you can on that until
you're waiting on other people, and then
you're going to push it off, so on and
so forth down your list. Now, my
important things list is predicated on
my goals. So, the very important thing
to understand about the nature of goals
is that they make demands. If you want
to win a championship in swimming, then
you need to do the things that a swimmer
trying to win a gold medal by a certain
date would need to do. It's going to
dictate how you eat, how you sleep, how
you train, how you talk to, how you
think, all of that stuff. And so you
have to one get good at identifying what
your goals demand, and then two, you
have to be good at actually sticking to
the things your goals demand, which this
is where most people fall down because
it gets boring, it gets difficult. So
you've got to be able to push through.
All right, so I work my way down my
important things list. Once I finish
doing that, then I, because I'm the CEO
of a company, at that point then I'm
going to begin to engage with my team.
I'm usually working for about 4 to 5
hours on the things that I know that I
should be doing to have the highest,
most efficient impact on the company,
and then, because I know a big part of
my job is orchestrating people, making
sure that they're focused on the things
that they should be, answering questions
and the like, then I go and I engage
with the company. And then I take
meetings based on what's important and
how time aligns, it just is what it is.
I take meetings until 6:00 p.m. I try to
cut off. There's one meeting that I have
a week, because we're dealing with a
company in China, that goes until 7:30.
At 7:30, uh it's only one day a week
that I do that. Most of the time my last
meeting ends at 6:00. And then for the
rest of the time, for the next 3 hours,
I go back into my mode of controlling my
time, making sure that I'm working on
things that I need to do, including
making sure that my important things
list is up to date, and that I'm working
on all the loose ends for the day to
make sure that everybody has what they
need to start the next day, all that
good stuff, which gives me the ability
in the morning to take advantage of my
peak cognitive ability. Now, one of the
reasons that I've ended up structuring
my day like that is because I found that
in the morning I'm super sharp. I've got
these creative ideas. I'm able to really
make progress, create space for myself.
Whereas in the evenings, I'm a little
bit slower, I'm not quite as efficient
as I am early in the day. And so it
remains easy for me to be reactive, but
it's much harder for me to be proactive.
That's just me, maybe you're the
complete opposite. Structure your day
around you. So, in the evenings, I can
remain very useful as I respond to
people's questions and things like that
as I comb over my important things list,
all of those things I find much easier
to do in the evenings. And then the last
hour before I go to bed, whenever I can,
and this unfortunately breaks apart
sometimes, but whenever I can, I want
that last hour to be work, but to be
something I'm really excited about. Now,
you want to be very thoughtful about how
you structure your life because you
should love what you're working on. Now,
I know that that can be very difficult
as somebody who has had periods in my
life absolutely hated my job. I
completely understand. But, you want to
push yourself to get to the point where
you at least have a part of your job
that you absolutely love. So, that's how
I spend that last hour of my day is only
working on, when I can, something that
I'm really excited about. And that helps
combat fatigue, and it also helps me get
ready for bed because you don't want to
be dealing with something super
stressful as you're getting ready for
bed. And another thing that I do just by
way of sleep hygiene is that I make sure
that I am not getting blue light into my
eyes towards the evenings. I think
that's very important. So, starting 3
hours before I go to bed, I'm wearing
blue blocking glasses. My computer is
set to go into night mode. So, at
sunrise,
the blue light comes back on, and at
sunset, the blue light turns off. I
think that kind of thing can be very
advantageous. As for my diet, which is
another key part of cognitively
optimizing, I do intermittent fasting 7
days a week, 365 days a year, including
Christmas Day. And I do that because it
makes me feel better. So, it's not even
for vanity or to be cool. It's just I
feel better when I do that. So, I do I
average I I tracked this for about 18
months every day. And it averaged 17
hours, including weekends, holidays, and
all that. So, there are of course times
where that window is more narrow, but
the least man, the least I knowingly
uh go to is 14 hours. So, that's the
least amount of time that I'll go
between my last meal and my first meal
the next day. Like I said, even on a
Christmas day or something like that,
I'm going to have at least a 14-hour
window. Again, just to protect my
stomach and make sure that I feel great.
And that will on the weekdays mean that
I'll go sometimes 18, 19, sometimes 20
hours uh without a meal before I eat.
And I eat my last meal at about 2:00
p.m. Sometimes a little before,
sometimes a little after, but that's
roughly there. And then I don't have my
next meal till 8:00, 9:00, sometimes
10:00, 11:00. So, that is my process.
And I think that there's a lot of things
that virtually everybody could use from
that
uh to build a very effective process.
The truth is hitting your career goals
is not easy. You have to be willing to
go the extra mile to stand out and do
hard things better than anybody else.
But, there are 10 steps I want to take
you through that will 100x your
efficiency so you can crush your goals
and get back more time into your day.
You'll not only get control of your
time, you'll learn how to use that
momentum to take on your next big goal.
To help you do this, I've created a list
of the 10 most impactful things that any
high achiever needs to dominate. And you
can download it for free by clicking the
link in today's description. All right,
my friend, back to today's episode.
If you want to really make progress in
your life, one of the keys is going to
be to track that process. Now, the way
to think about getting better is you
want to get incrementally better. The
problem is if you're trying to get
incrementally better, you're basically
going to stand still. So, you want to be
asking the famous question that Peter
Thiel asked, which is how do I make my
10-year plan happen in the next 6
months? When you start thinking like
that, it really does shift your thinking
into having a radically different
approach. I think one of the big
problems that people have when they're
trying to make progress is they set a
goal that's {quote} {unquote} realistic.
And when it's realistic, it's not very
exciting. I teach a whole class on the
process of setting goals, and one of the
things that I tell people is you have to
set goals that are exciting. There's a
whole bunch of research on this that
shows the people that are most likely to
stick with their goals are the people
that set a goal that is truly exciting
to them. The goals that are going to be
exciting are going to be big goals.
That's just the way the human mind is
wired. I'm telling you right now, there
is an evolutionary imperative that has
been embedded in your brain, and there
is no way around it, that demands that
you do hard things. I think from an
evolutionary perspective that makes
sense because staying alive was hard,
and if we didn't get an intrinsic
emotional reward from doing hard things,
we would have died out. So, we are all
the ancestors of people that got off a
little bit on doing hard things. So,
when you don't do hard things, you don't
get that positive feedback loop, you
feel a sense of disease. And so many
people have that sense of unease, and
they think that I need to go retire, and
my life needs to be more relaxed, I need
to be on a beach somewhere. This all
sucks. It's not true at all. I'm telling
you right now, the thing that you need
to do is find meaning and purpose and go
after it. Go after it in a big way. Set
yourself a crazy goal that you really
believe in, that you really think life
would be better if I do this thing, if I
achieve this. And even if I fail, man, I
would have spent my life well trying to
contribute to that. If you build your
life around that and go all out, man,
trying to make something that you really
believe in come true. To bend the world
to your will. To close your eyes and
imagine a world that is better than this
one. Open your eyes and then execute to
make that world come true. You will love
your life. That's the key. To find
something that you really believe in and
then go all out after it. Now, to track
all of this progress, you really do want
to be
journaling, writing things down,
checking things off. How many days did
you stick to what you said you were
going to do? This can be such a an
amazing way to gamify your own life.
It's just have a calendar, digital or
physical. Go through and mark off the
day. Did you do what you said you were
going to do? Yes or no? And then tally
up for the week, for the month, for the
year. What percentage of days did I do
what I said I was going to do? Now, in
this moment, you can lie. 100% you can
lie. But if you lie, when you look at
that calendar, you're not going to feel
the way you want to feel. You're going
to feel like a liar. You're going to
know that you're a fraud. The whole idea
is to feel a certain way when you look
at that calendar. To be like, I did the
thing that I said I was going to do and
I feel really awesome about that. So, it
is truly one of those things. The only
person that you're going to cheat if
you're lying about this is yourself. So,
come up with whatever way you can to
track this stuff, whether it's a
spreadsheet, whether it's checking
things off in a calendar. If I'm
completely honest about what I do, I
check in with myself every 3 hours. I
don't keep a written tally, but I do
reward myself emotionally whenever I do
the thing I said I was going to do. So,
the first one for me is, did I get out
of bed in 10 minutes or less? If I did,
I get to feel good about myself. If I
didn't, two things happen. One, I don't
get to feel good about myself and I give
myself that jab in the ribs of, you said
you were going to do it and you did not
do it. And then number two, I will
confess to my wife or here to the
community out there that I didn't do
that day. I didn't meet my goal. And so,
by checking in with myself in real time,
I'm able to see. The other is, when
you're setting goals, it is absolutely
critical that all of your goals have a
metric associated with them so that you
know the exact metric that you want to
hit, so you know if you're making
progress. So often when people get into
the physics of progress, they didn't set
a metric by which they're going to judge
their goal. So they don't actually know
if they're making progress. You want
your goals to be specific. You want your
goals to have metrics. The reason that I
emphasize that so much is most people
avoid metrics, they avoid dates, they
avoid those specifics because then they
and others will know if they're actually
making progress. If you don't want the
specifics, it means you're not actually
interested in the actual progress.
You're interested in the fiction of
feeling better about yourself by saying
that you have this really cool goal. And
so one of the things that I'm constantly
checking with myself is did I live up to
the rhetoric, meaning I'm telling people
I want to do this cool thing, or did I
actually show up and play to win? Did I
leave it all out on the field? So do not
think that rhetoric is actual
achievement. Talking about something is
nothing. Did you actually make progress?
And to be honest, even trying, even
though I actually do think, and this is
complex, but I actually do think you
should emotionally reward yourself only
for the sincere pursuit, but when you're
thinking about tracking progress, you
need to be naked and raw about whether
you're actually making progress. Now the
reason it's so important to do that is
if you're not making progress, you need
to adjust. This goes back to the physics
of progress. You're staring nakedly at
your inadequacies. You're asking what
could I have done differently to get a
better result? And if in that moment you
don't have a metric to judge yourself
against, you don't know how to better
inform your next hypothesis. So the goal
of trying something is to learn
something that gives you a better thing
to do, and when you do that, you make
more meaningful progress. And when you
don't make that meaningful progress, you
need to understand why. But it really
does come down to what gets measured
gets improved. What gets measured gets
improved. If you don't have the
measurement, you won't know whether
you're making progress. You won't have
the emotional sting that you need to
force yourself to actually dig in and
figure this out. So, gamify and make
sure that you have metrics. You do those
two things and you will make massive
progress. If you want to know if you're
setting the bar too high or too low when
it comes to goal setting, I will just
tell you this right now. You're setting
the bar too low. Everybody's setting the
bar too low. If you think about the
crazy things that people have
accomplished, whether it's in I think
it's 64 years or something we went from
the Wright brothers flying a plane for
the first time to landing on the moon.
64 years. It It That's an impossibly
small amount of time to think that
somebody would have been alive at the
time. Like you could have been 20 at the
time the Wright brothers flown and said,
"We're going to go to the moon by the
time I'm 85." And been right. But
imagine how many people would have told
you that you were out of your mind.
There is so much literature on this.
It's just beyond reproach. The people
that set the most aggressive goals are
the ones that end up achieving their
goals. Now, the reason is cuz there is
complexity here. The reason is that it
gets you excited enough to go out and
pursue this thing. To be able to attract
other people to your goal. That's a huge
thing that you're going to learn. If you
have a goal that's really exciting and
when people think about getting meaning
and purpose in their life and they think
about, "Oh my god, I could be a part of
a team that that takes us to the moon or
I could be a part of a team that
terraforms Mars or I could be a part of
a team that ends world hunger or deals
with climate change, whatever the thing
is that gets you excited. When it is a
gigantic goal, it actually motivates
people. Now, you also, the people that
achieve their goals, have a path to
getting there. So, it can't be a pipe
dream. You have to actually know how
you're going to march towards that thing
and if it's a business, you need to know
how you're going to generate revenue all
along the way. It is incredibly
difficult, but you do want to make sure
that you're setting a bar that is within
the realm of physics. You don't want to
be throwing something so far into the
trees that it is literally impossible.
If you have to invalidate the laws of
physics, I will tell you that that's not
very interesting. And then one thing
that you want to also think through is
is it something that you could achieve
in your lifetime? And if it's not
something you could achieve in your
lifetime, are you okay being somebody
that's going to lay a brick towards
building that thing? And there's that
old adage that you want to plant trees
under whose shade you will never sit.
So, there is very many honorable things
that people could do that they're not
going to reap the ultimate benefits of
that they understand that they're only
going to be one brick in that wall.
Think about all the people that have
given their entire professional careers
to solving cancer, which remains
unsolved. Countless amazing, brilliant
minds have given themselves over to that
completely knowing all they're going to
do is lay one brick in what will
ultimately be the, you know, the
building that is that solution. But, be
honest, think about that, but make sure
that you have a path to get there.
That's the key. It's got to be exciting
and you've got to see a path. But, you
want to make sure that you're really
going after something that's going to
inspire you for the long run because
remember, the reason that most people
quit is because they are broken by how
boring and difficult things get. So,
when you ask yourself in the grips of
that difficulty, that suffering that
comes along with pursuing a goal you
actually care about, you are going to
ask yourself, "Why am I doing this? Why
am I doing this?" And if the answer
isn't compelling, you're going to quit.
So, make sure that you come up with a
goal that's big enough that when you ask
why, you know exactly why and you'll
keep pushing. It's inevitable when
you're pursuing your goals that you're
going to find yourself in a rut, and you
are not going to want to stick to what
you're doing. The most important thing
is to identify, is this a pattern in
your life? So many people love the
beginning of something. They love that
excitement, that initial fascination,
when everything is new and it just feels
limitless and everything feels possible.
They haven't gotten that first punch in
the mouth that comes with really trying
to get good at something and accomplish
something, when life is going to get
complex, it's going to get in your way,
you're going to fail, you're going to
embarrass yourself, all that stuff. So,
in that moment, you've got to make sure
that you are going to push yourself
through that, get out, and get to the
other side. It is inevitable that in
your pursuit of a goal that you care
about, you are going to end up getting
in a rut. In that moment, most people
give up. I'm going to tell you what you
need to do if you want to be part of the
8% that actually sees their goals
through. You need to fall back on
process. So many people want to fall
back on motivation, but the reality is
that motivation is not going to be there
for you just the vast majority of the
time. The vast majority of the time,
you're going to be bored, things are
going to be hard, you're going to be
tired, it's going to be complex, and in
that moment, you just need to run a
process. You need to have habits that
you can rely on to get you through. I've
talked about them before, but just to
recap, you want to make sure that you're
cognitively optimizing, you want to make
sure that you have your important things
list, you want to make sure that you're
doing things in order, you want to make
sure that you have rules in your life
that you stick to. You want to be
leveraging your identity, that you're
the kind of person that sticks with
things, and then you want to have habits
and routines that you're just going to
loop around day after day after day that
you know are moving you towards your
goal. To get to your goal, it really is
about persistence, consistency,
metrics, so you know whether or not
you're making progress, and then just
running the physics of progress over and
over and over. You have a hypothesis
about how you're going to overcome the
obstacle that stands between you and
what you're trying to accomplish. You're
going to do something to accomplish that
thing, and you're going to see how much
progress you made, which is going to
give you more information for you to
reformulate that hypothesis. If you fall
back on that process, that is going to
be the thing that carries you through.
Never count on motivation because
motivation really does come and go. So,
make sure that you have an airtight
process. And then everything else will
fall into line. All right, everybody.
That's it. If you follow those things,
you really will be able to stick with
your goals and make just about anything
in your life come true. It's about
persistence. It's about process. It's
about desire. It's about knowing what
you want, specificity, and sticking with
it.
If you enjoyed this episode about
changing your life in the upcoming year
and achieving your goals, check out this
clip about following your passion to
live a life that you will love. Welcome
to another episode of Impact Theory.
Today, today, my friends, we are talking
about the age-old question, following
your passion, doing the thing that you
most want to do, and financial
stability.
Buckle up because this is something that
a lot of people think about, and the
roads are windy. So, we're going to get
into it right now. How can I get rid of
the fear of following my passion,
especially when the odds are against me?
It's so hard to get over the false
notion of permanent security.
Okay.
You're never going to get rid of the
fear of following your passion. Let's
start with that.
As you said, there is no such thing as
arriving in life. And this is one of the
main ideas that I want people to really
grapple with as you think about how to
live your life well, is that there is no
success big enough that you can stand in
that success, and that it will last
forever. Really, this is a game of
neurochemistry. This is how you feel.
This is what stresses you out. This is
what do you love. This is an
ever-changing
rollercoaster of
emotions. And so, understanding that you
could fail at a job that you hate. I
think this was Jim Carrey's
advice to his father, that you could
fail at a job that you hate. So, you
might as well at least try the one that
you're going to love. Now, that doesn't
mean that we just throw caution to the
wind and we're going to get more into
that with some of the subsequent
questions, but recognizing that
you will never
reach a destination. The only
destination in life is death, and that
is not a worthy aim. You shouldn't be
thinking about that or focusing on that
or thinking in terms of, you know, I
just need to get to 95 or 150 or
whatever age you're aiming at. This
really is a question about how you want
to feel every day, and once you
understand that, that there are things
that make you feel alive, those things
you're passionate about, those things
that give you more energy than they
take, and then there are things that
take more energy than they give. And so,
you want to be very careful to structure
your life in a way that you're doing
something that gives you more energy
than it takes. Okay, so we know that
we're never going to arrive. Because we
know that we're never going to arrive,
we understand that this is really just a
game of emotional management. Because we
know that this is a game of emotional
management, then what we're asking is
what is this thing that gives us
passion? Is it giving us the
neurochemistry that we want? Or is the
thing that we're passionate about so
high risk that even though it would be
fun in the abstract, once I really
commit to that and make it my job, it
stops having that same sense of giving
me energy. And that's the tension. This
is where people end up not being able to
make a decision because they have not
yet figured out how to optimize their
life in such a way that they can pursue
do thing that they're passionate about
without that sense of joy and excitement
and that incredible thrill of getting
better at something that you love doing.
And that even when it's hard, it's
giving you that energy.
Because people can get lost in that,
they get in there, they think this is
going to be amazing, that passion turns
into a job, and then they lose the
enthusiasm, or there's so much stress
and pressure around having to be
successful at that passion cuz you no
longer have the safety net of a job or
whatever the case may be. Um they don't
recognize that
just pursuing something that's your
passion on paper isn't necessarily going
to solve that problem.
That the problem fundamentally is that
life is an ever-changing roller coaster
of emotion, and the name of the game is
to
manage those emotions well. Okay, so how
do we set it up if we have a passion and
we want to follow that, how do we do it
well?
So, we know that we're never going to
get rid of the fear until we have
predictability and
um
stability in terms of the financial
things that we need, and I would say we
want to take care of that. We want to
make sure that we have as much safety
and security on the financial side as we
can to give us the room to pursue the
things that we're passionate about. Now,
the fastest way to do that is to cut
your expenses to the quick. If you don't
have an expensive lifestyle, this
becomes a whole lot easier. And one of
the mistakes that people make is they're
living a lifestyle that's beyond their
means, and so they have to keep making
this massive monthly nut, and so it
becomes very stressful to pursue that
thing that they love. Okay, so we're
either going to recognize that we have
to reduce our expenses so that we don't
have to worry so much about money, or if
we already have a job that pays well, we
have to pursue our passion in nights and
weekends fashion such that we can build
that financial stability so that we can
then progress.
Okay, so getting that stability there I
think is really important. The people
that have the strongest home life take
the biggest risks and often times
pursuing that passion is going to be a
risk. So, instead of trying to eliminate
the fear, we're going to structure our
life in such a way that the things that
trigger the fear aren't as high risk.
Okay, that's a big part of this. Then,
we want to make sure that we're
structuring our passion in such a way
that it doesn't end up robbing us of the
joy. So, we want to experiment with what
our passion looks like as a financial
endeavor. And I think that's a very
important experiment to run. Again,
nights and weekends without making any
major life choices is going to be
uh very important. Now, if we're in a
situation where the odds are stacked
against you, this is where the first two
things we just walked through become
incredibly important. You want to make
sure that you've got your finances taken
care of so that if this fails, that it
doesn't drag you down. That will make it
not fun. And again, there's no
accomplishment so great that you can
stand in that forever. So, even if you
were to be successful, you still have to
deal with the emotional management. So,
do not put yourself in this hyper
stressful situation where it's you're
always living for the future because the
success is not guaranteed, but the
struggle is. So, the key is to struggle
well. That's the answer. Get after it.
Okay, next. Please address the different
aspects of transitioning from your
regular job to your dream job. What
mental strategies should I employ? How
much financial cushion is enough? How
much confidence do you need to have in
that new venture? Let's work backwards.
So, how much confidence do you need to
have in that new venture? So, one,
taking the answers that I just gave in
the first question, you want to make
sure that you're structuring your life
in such a way that you don't have these
huge financial risks, that you're not
adding stress to yourself in that way.
The second thing is you don't need to
have a lot of confidence that the new
venture is going to work given your
current skill set and vision. What you
need to have an obscene level of
confidence in, what I call the arrogance
of belief is that you can get better
over time. So, if you put time and
energy into something, you actually will
get better at it. It's what I call the
only belief that matters. Once you
recognize that the human animal is
designed to grow and improve through
disciplined effort, so you go in, you're
practicing something very specifically
with the aim of improvement. So, you're
not just doing it randomly on repeat,
you have a very structured approach to
improving it. So, once you have that and
you believe that if you have that
structured approach to improvement that
you actually will improve, now you've
got the confidence that you need to go
into this. And if you have structured
your life in such a way that you don't
have these huge financial
responsibilities looming over your head,
now you're able to buy yourself the time
that you need in order to get good
enough to pull this off. I'm always
telling people that the goal is to avoid
a mortality event. You want to stay in
business long enough to be able to
figure it out. Then you can run what I
call the physics of progress. If you
don't know about the physics of
progress, make sure you sign up for
Impact Theory University. Uh and by the
way, if you are a legendary keyholder,
you get Impact Theory University for
free. Uh so, definitely check that out.
Um but getting into that loop where you
are
working, improving yourself, buying
yourself the time that you need to
improve, running the physics of progress
so that you can iterate your way to
success, now you're going to be able to
pull this off even if it's difficult,
even if in the beginning you don't have
the current knowledge and skill set that
you're going to need. So, many of the
things that I've gone into in my life
when I first started it, I didn't have
the ability to pull it off yet, and I
just made sure that I bought myself the
time to figure it out. In terms of the
how much cushion do you need, I I would
say 6 months. You need to have at least
6 months, a year if you can pull it off.
If you are um hard working, disciplined,
you're going to be able to find a job
that will cover your basic necessities
within six months, for sure. You may not
find your dream job, but you will
certainly be able to find a job that
will pay your bills. So, six months to
me is that bare minimum. Again, you can
always cut your expenses back or make
more money. Those are your two options
or save more money, I should say. Those
are your two options. All right. Now, as
I'm transitioning from my regular job to
my dream job, personally, I would treat
them exactly the same. Because I'm
always trying to act as an intrapreneur,
right? So, if I'm at a company, I know
that my job description is just the
things that I need to get done quickly
so that I can find other things within
the company to take on as responsibility
and blow people away. And that really is
the path to success within a company is
to do your job to an extraordinarily
high level of quality and then to help
other people, to take on other
responsibilities. And as you do that and
perform well there, you will find that
you'll be able to move quickly through
the company. Now, because I'm always
that, I'm going to do that whether it's
just the job that I'm doing to pay my
bills because I know that that's the way
one to love what you're doing, to
progress, to get better every day. Like
that's a huge thing. And also to be able
to really get that progression through
the organization as well through over
performance. So, whether it's my dream
job or a normal job, I'm going to be
doing that. So, this is just about
hitting the ground running,
constantly getting better, doing your
job extraordinarily well, having some
element of that you're trying to be the
best in the world at, and then going
beyond.
All right. The mental strategies that I
employ, the key thing that you're going
to have to avoid here is overwhelm. So,
you don't want to get into a situation
trying to go really hardcore, put a lot
of pressure on yourself because this is
your dream job. It's we're going to show
up every day, we're going to play in a
sustainable manner.
We're going to act in a way that we can
do forever. So, I always tell people
that I average 93 hours a week and the
reason that it's 93 and not 94 is 93 is
joyful, and 94 is where I start to get
diminishing returns. So, whatever your
number is, that's where you're going to
um put yourself, and you want to work
hard, smart, and long hours if you want
to progress and get ahead, but you have
to be very protective of your mental
health. And so, long hours needs to be
defined against where you stop having
fun, where you stop being able to
progress in a joyful manner. K? So, joy
is a huge metric. Stress is a metric.
You need to be watching these things
because at the end of the day, the only
thing that matters is fulfillment
pursued in a joyful manner. Now, that
doesn't mean that it's always going to
be up. Fulfillment covers that
difficulty, that there are going to be
hard things. I use the word joy instead
of happiness. Happiness to me feels far
more ephemeral. Joy is that thing that
you get out of doing something that
really matters and making progress
towards that. Um so, there's no doubt
that there are going to be times where
things are hard. There's no doubt that
there are going to be times where you
start to feel that overwhelm coming on.
You need to stop that in its tracks.
What I do is I always remind myself, I
don't do overwhelm. And I will literally
say that. I don't do overwhelm. Now,
that does not mean that I can carry an
infinite weight on my shoulders because
I cannot. What it means is that I know
that in those moments when you begin to
feel yourself overwhelmed, you need to
stop.
You need to take a deep breath.
You need to meditate. And you need to
remember that doing less is always an
option.
K? This is from the hustle porn guy. The
guy that's like, go hard, 93 hours, here
we go, let's do it. I'm telling you
right now, I can only do that because I
exist within a framework where I know
that if things for too many days are not
joyful, they're too stressful, there's
too much,
that doing less is always an option.
That I can dial things back.
And I like to remind myself that I
always keep detachment in my back
pocket. Now, what I mean by that is the
Buddhist idea of detachment. That
suffering comes from desire. It comes
from wanting more, better, bigger. Now,
I want all of those things and I find
that engagement is the juice of life for
me. But I remember that at any time I
can detach from that wanting, that
reaching, and trying to do more. And
because I have that in my back pocket,
it allows me to relax in those moments
where I can feel overwhelmed starting to
build up. And I just remind myself, now
is the time to meditate.
Now is the time to breathe from my
diaphragm.
Now is the time
where I least feel
like I have the time to relax.
That I need to relax.
And because I know
that I can always slow down,
take a step back,
I never get overwhelmed.
And because of that, I'm able to keep
going and keep performing.
But if I just tried to run in the red
all the time,
then I would stop having fun, I would
not want to do it anymore, and I would
give up. And the only thing that I have
that's like a superpower is my
relentlessness.
And so, I don't want that to be broken
because I'm over playing my hand and
going way too hard. What's your
suggestion for leaving corporate and
pursuing my own business? I feel
prepared to do the work. It's just
upholding the house, car, and expenses
that are a huge risk. I'm a single
mother with two children. Any advice
will help.
First of all, thank you for your
service. So, having children is brutally
difficult and I am so grateful uh that
people are doing it, that love their
kids, and that are doing their best to
raise them. That's amazing. Um so,
you're definitely in a difficult
situation here. You've got a lot of
obligations. So, what I will say here is
that getting super efficient with your
time is going to be incredibly
important.
Because we're going to not leave our
corporate job. Not until we've got the
bills taken care of from the other
option. So, if you're starting your own
business, you want to start it nights
and weekends. Now, this is advice that
I've taken myself. So, when we started
Quest, we were also running a technology
company. So, we ran the technology
company all day, and then nights and
weekends we would work on Quest. And we
did that for a long time until Quest got
its feet under it. And so, taking that
strategy, while I know how sexy and cool
it is to say burn the ships to the
shore, and come on, there's no turning
back. Like it's do or die. That puts a
level of stress and pressure on you that
is not going to be fun. And if it is
true that, like I said in the first
answer, there is no accomplishment so
great that you can just stand in that
moment forever. You will always and
forever have ups and downs, moments of
success, moments of failure, victories,
defeats, moments where you look amazing,
moments where you're embarrassed. Okay?
They're all coming for you. And there is
no get there and stay there forever. So,
this is about learning to do that dance
well. It's about structuring your life
so that you can survive when it gets
hard, or when you fail, or when there's
a downturn, right? So, you need to be
really thoughtful about how you
structure that, especially given the
fact that you have kids, and you don't
have anybody else to rely on. So, we're
going to do nights and weekends. We're
going to get hyper efficient with our
time. That's incredibly important. And
we're going to spend whatever time we
can allocate, cuz of course you're going
to want to allocate a bunch of time to
your kids. But we're also going to need
to find time for you. And in that time
for you, we're going to focus on
building your new business. Now, this is
why it does not make sense to build a
business unless you are passionate about
it. Unless you love the idea. Because if
you love it, and you have a strong why,
there is a reason
why
you're doing all of this, then you'll be
able to push through all the hard times,
you'll be able to stick it out, you'll
have that desire, it will energize you,
and all will be well.
But given that,
we're still working to make sure that
we're paying the bills. We have the
tremendous responsibility of raising our
kids and keeping a roof over their head
and paying for the car and all of that
stuff. So, when we take time away from
our kids or from just relaxing,
we want to make sure that we're doing
something that energizes us. That is
critically important. So, as you figure
out what that business is going to be
that you're growing, make sure that it's
something that you would love doing
every day
even if you were failing.
Okay? That's the key. Something that you
would love doing every day even if you
were failing. If you do that, now you've
really got a shot. But if you don't and
you pick something that you think is
going to make you rich or it's going to
allow you to exit your own life or it's
going to allow you to pay for your kids'
college tuition, all of those things are
going to set you up for failure because
now you're not making decisions based on
what you love and what you would
struggle for and fight for, you're
making decisions based on things you
think are going to bring you a lot of
money. And I will just repeat, the
struggle is guaranteed, the success is
not.
The struggle is guaranteed.
The success is a question mark. You may
not ever make the kind of money off of
this that you want to.
So, make sure that it's something that
you believe in and you're passionate
about. If you went back to your
20-year-old self knowing everything you
know now, what would you tell yourself
to have a fulfilling career?
I would tell myself to only do things
that matter to me.
In the beginning, I didn't have a why,
and I lost almost a decade of my life
pursuing something without a why, and I
will just tell you that it's utterly
miserable.
And once I finally said, "I'm never
pursuing anything ever again that
doesn't have a strong why," then my life
got a whole lot better. As a human, as a
social creature, I'm telling you right
now, it is very easy to wake up,
to fight, to go to war for people that
you love and care about, and to build
something that's going to help them.
That you can do.
But when you're showing up just trying
to make money, you're not going to make
it. It is a brutal slog, and no amount
of money in the world can ever touch how
you feel about yourself.
And I'm telling you, the reason that I
harp on fulfillment all the time is the
formula for fulfillment is very simple.
You're going to work very hard
to gain a set of skills that matter to
you,
that are exciting to you,
in service of a goal that's exciting and
honorable.
And by honorable, I mean that it serves
not only you, but other people.
Now, if you're doing all of that,
now you're going to have that energy
that you need to keep going, to keep
fighting, to keep pursuing it. If you
don't have that, it really becomes
miserable. And since, at the end of the
day, the only thing that matters is
joyful fulfillment, I wish that I could
have spared myself that decade, so I
would very much
focus myself on that idea. I was so
hardcore about wanting to get rich so
that I could go build the thing that I
wanted to build, but I didn't even know
why I wanted to build a film studio.
I just knew I loved film.
That was it.
But even that would have been way too
hard
to do without a reason why I wanted to
do it. So, creating is amazing, but I
know plenty of people that are in the
film industry that don't control their
own destiny that are extraordinarily
frustrated. So, even this thing that
they love so much, there are so many
other people that are involved with it
that even that can be a very difficult
path. So, you better have a really
compelling reason why you want to tell
those stories. Because if you have that
reason, when things are hard and you're
asking yourself, "Why the hell am I
doing this? What is the point?"
that you have an extraordinary answer.
And if you've not yet read the book
Man's Search for Meaning by Victor
Frankl, read it. In fact, don't even
finish this video. Go read Man's Search
for Meaning by Victor Frankl. It is
extraordinarily
important
to get those ideas in your mind. This
was somebody who survived Auschwitz,
who watched his whole family
be destroyed,
and realized that the only way to make
it through what he was going through
was to have meaning and purpose.
To give his suffering meaning.
Now, once the suffering had meaning, he
could endure it. There's a great
Nietzsche quote.
Whoever has a strong enough why can
endure almost any how.
You need to know why you're doing this
stuff. You need to know why you're
fighting. Once you know that,
everything gets a whole lot easier.
But if you don't know that, you will
give up.
I would anchor myself around that.
I came to the idea, but it took me way
too long.
Are humans wired to be subservient,
making it so hard for us to commit and
move towards what matters to us? What
practices help you step into the fire
and help you consistently embody your
highest self? Are Are wired to be
subservient?
No.
But,
we all have different personality types.
I've heard it said
that humans are 50% hardwired, meaning
unchangeable, and 50% malleable.
To live life well,
you need to recognize both of those
things in yourself.
So, what are you like? The parts that
are hardwired, that are going to be
immutable or close to it.
And once you understand that, then you
can focus on the 50% that's malleable to
make the adjustments that you need in
order to be able to move towards your
goals.
Now, when you recognize that you may
have a personality type that makes you
better suited to be
a
a number two, a number three, a number
four, whatever in a company, rather than
to be the CEO, if you can actually get
comfortable with that, then you can
begin to craft your life in a way that's
going to give you energy. But, when you
buy into
narratives around what people are
supposed to want, what is cool, then all
of a sudden you find yourself crafting a
life for yourself that ends up becoming
a torture chamber. So,
it's pretty fascinating, as people get
older, they tend towards
growing more peaceful with what they're
really like. Now,
that's about the 50% that's hardwired.
I'm always saddened when people ignore
the fact that they have this massive
part of them that they can change and
that their life would be unrecognizable
if they did it. But, to err on either
side is to blind yourself to a
fundamental truth that failing to
acknowledge will worsen your life
tremendously. So, don't buy into a
narrative that you need to run your own
business or that you need to be an
entrepreneur or anything like that.
What you want to figure out is where
will you love existing? Where can you
chase fulfillment the hardest? Where can
you engage with your passions most
deeply?
That's the question. And if that means
that you are um
a mid-level engineer. In fact, one of
the most fascinating examples of this.
Steve Wozniak, okay? Co-founder of Apple
computer with Steve Jobs.
Steve wanted to be an engineer. He never
wanted to get to the point where he was
like the president of the company and
dealing with business meetings all day.
He wanted to engineer. He wanted to be
in there, in the hardware, writing the
code. That was the thing that gave him
juice. And the fact that he had the
self-awareness to understand, I don't
want you to keep promoting me until I'm
running the company. I want to be here
as an engineer in the thick of this,
solving these problems. That is going to
be a joyful life for me.
So, recognizing
what it is that you actually want. What
speaks to your personality? Where are
you going to be most energized? Where
are you going to be the most alive?
Then put yourself there.
And then pursue it with everything that
you have in a joyful way, where progress
is a key and that you can, as you say,
step into the fire.
But I want to make sure that people
aren't blinding themselves to what they
really want. That people are taking the
time to develop that self-awareness. If
you can't say in a single sentence what
really fills your tank, what gives you
that energy, what makes you feel alive.
If you can't say that in a single
sentence, you're in trouble.
So, journal.
Write about it.
Think about it.
Work on it.
Because
getting that right is critically
important. And what I see a lot of times
is people have a feeling.
They never stop to ask what that feeling
is. They never stop to ask where it came
from, what it means. They just have a
feeling that they should be doing XYZ
thing.
And they go pursue it sometimes with
their head down for a very long period
of time. I know I did that.
Sometimes people never look up and they
spend their whole career pursuing
something that they don't love, they
don't care about because they think
they're supposed to. Either the world
has given them that idea, right? We're
living through a time where being an
entrepreneur now is cool.
Certainly not everybody is going to
enjoy that.
We're
a social animal with a competence
hierarchy and progress feels awesome.
And so often times people want to just
progress blindly without thinking about
do I need to progress within the
hierarchy of a company or do I just need
to get better at something so that I can
do things that other people can't do?
Because it's very different. If you
gave Steve Wozniak the lowest you called
him the janitor, but he creates the next
piece of game-changing technology,
does his title matter? Or did it matter
to him that he got so good that he could
actually create that groundbreaking
piece of technology? Now, if you like
the climb, amazing. Climb. But if the
climb is misery and you're finding
yourself in progressively jobs that suit
you worse, which is why they say that
people rise to the level of their
incompetence because you end up getting
promoted until you get to that job that
you kind of suck at and then you just
stop.
So, if you know what you love and want
and where you fit in and whether you
want to be the person that's leading or
whether you want to be in a pack and
part of a community,
figure that out about yourself.
And then figure out how within that
framework, what do I need to improve to
chase, to do all the things that I want
to do that make me feel alive.
That's the key.
That's how you embody your highest self.
Be honest about the 50%.
And then be honest about the 50% that
you can change.
Because your life will be
unrecognizable.
And I think Tony Robbins is right that a
foundational pillar to human happiness
is progress.
All right.
I'll leave you with that. That, my
friends, is how to think about passion
versus chasing that dream, taking risks,
financial stability. It's all important.
And while I would love to just tell you
to ignite the ships on the shore and
storm the castle, the reality is that
most people that do that end up dying.
So, one, make sure that the castle that
you're trying to storm is the right
castle, and that the mere act of trying
to storm it is going to be fun.
If you're still struggling to envision
your goals, you might be experiencing
burnout. Check out this next episode to
find out what you can do. My friends, it
is easy to mistake burnout for laziness,
but let me tell you right now, these are
very different things, and you've got to
learn to tell the difference.