How to Become Extraordinary In Any Field | Will "Willdabeast" Adams on Impact Theory

I think a lot of people are afraid to jump, all the way. A lot of us say we believe, but we don't really show it. Cuz if we showed it, we would be okay taking a chance in a relationship, taking a chance switching jobs, taking a chance going against our parents' wishes. A lot of people stay in those bubbles. I think it's really fear and lack of jumping in life all the way. Everybody, welcome to Impact Theory. Our goal with this show and company is to help introduce you to the people and ideas that will help you actually execute on your dreams. All right, today's guest is the go-to choreographer for some of the biggest names in show business, but that was not always the case. A former NFL hopeful, he dreamed of finding glory on the gridiron, but a series of injuries forced him to pursue an alternative path as a dancer. Against everyone's advice, he moved to LA, desperately low on cash, but even more desperate to prove himself. He poured himself into his craft, spending every second pushing himself to get better, and it paid off. He gained national attention after he and his dance crew made an impressive appearance on America's Got Talent. That performance, coupled with some shrewd moves and a ton of hustle, helped him begin booking a steady stream of high-profile jobs. Not satisfied with simply dancing, however, he began making hip-hop dance videos to show what he could do as a choreographer. The one he did for Upgrade U by Beyoncé became the most watched dance class video in history, and to date has more than 100 million views. At one point, it actually had more views than Beyoncé's own video. His hard-hitting, hyperkinetic dance style and infectious enthusiasm have made him the choreo of choice for massive celebrities such as Demi Lovato, John Legend, Jason Derulo, Usher, and the Black Eyed Peas, as well as gigantic global brands such as Nike, Hennessy, and Delta Airlines. He's also an entrepreneur who has racked up millions of followers across his social channels, established himself as one of the most influential people in the dance community, and propelled his I'm a Beast brand into the stratosphere. So, please help me in welcoming the man YouTube Red tapped to star in his own pilot called One Shot, Will "The Beast" Will Adams. What's up, buddy? Hey, good, man. Good. Welcome to the show, dude. Wow, that intro. I don't think I need to say anything. I'm good. I think you've got a lot to say, and what really interests me is most people don't know what they want ever in life. Absolutely. But you had to lose the first thing that you wanted, and being able to replicate that again and to find something that you've committed to so passionately, what was that moment like when you realized I'm I'm not going to be able to physically make it to the NFL? Absolutely. It was a surprise, you know? I I grew up I moved around a lot as a kid. I grew up always idolizing athletes, never dancers, you know? Michael Jackson was huge. Everybody I know was doing the moonwalk or at least trying to, you know? But my thing was always number 22, Emmitt Smith. That was like goal, that's who I'm going to be, and you know, I always had my heart set on that from day one. It was always somehow I'm going to make it to the NFL. This is what I love to do. You know, that was the dream from day one, and when my body started not reacting the way that I wanted it to, you know, or when I realized, man, there's a bunch of other people that are just as fast as me, that jump higher, you know, that play on better teams, that are getting recruited in ninth grade, you know what I mean? And I'm here my junior year wondering what I'm going to do next. It was scary. It was scary because I didn't have a backup plan. That was it. It was like, this is what I'm going to do my whole life. So, kind of rewiring my brain to think differently put me in a place of being uncomfortable, which I think is the most important thing for a growth. And uh, you know, I I just I jumped from there, you know, once the injuries kind of happened, I had to change my mindset, change my focus, and I knew that I still wanted to make my life great somehow. I still wanted to live happy. And their dance was for me after all of that. So, you said that you were actively putting yourself in a position to rewire your brain. Were you conscious of that at the time? No. Well, I think a little bit. I think my high school teachers would think so because I was always telling them I didn't need to listen to them cuz I was going to make it. So, that was always my thing, you know? They would be like, "You need to learn calculus and stat." I was like, "You guys, I'm good. Like, I'm good. Don't worry. Let me just be average right now. Trust me. You guys are going to know who I am in 10 years." At the time thinking for sports, you know? But I think that it was a thing that I was always doing no matter what because, you know, if I didn't make this football team, it was like, "Okay, well, that happened to me for a reason." Or if I didn't get this audition once I started dancing and all of this stuff even in high school when I started getting into dance a little bit more simultaneously during football, it was always that didn't happen for a reason. That didn't happen for a reason. But not for me to stop, but for me to go whatever path was meant for me. So, it was always happening my whole life. Even when I told you, you know, about moving around a lot as a kid, it was always me having to adapt and always change and roll with the punches. So, you know, my father taught me that. My dad was the same exact way. So, I think I was already preparing myself for something which out here in Hollywood is 100 no's to one yes, you know? So, I think it was always in the works. Let's talk about that 100 no's to the one yes. How do you deal with that? And maybe more telling, how do you help your students deal with that? What do you tell them? Yeah, I mean, honestly, now that I'm a lot older, you deal with it with a glass of wine. Before that, I think the way that I was dealing with it the most was knowing that what was meant for me was going to come. It's very hard to understand in the beginning. You know, when I first got out here 2009, it was I would always get depressed or I would always be very angry about it or always say, "Why not me? You know, why didn't they choose me? I danced great. You know, I have what it takes." And I wasn't understanding that that maybe was meant for somebody else on that day because something else was coming to me. And I think the thing that helped me kind of understand that the most was season 3 and season 4 of So You Think You Can Dance. I auditioned, went to Vegas, made it. These are like my first years dancing for real, taking it serious. And I made it with household names to the close to the end with like people like Twitch, who the whole world knows now, right? And here I am 18 years old and I got cut and at the time I was taking it the wrong way, always being like, "I got to know. This means my life is over. I'm not going to make it as a dancer now that this is what I want to do. This is just like football. Oh, no, not going to work out." And then the silver lining started coming, you know, 4 or 5 years later, coming back on the show and actually becoming a choreographer for the show and working with Twitch and actually teaching him my moves. This is what kind of got me in the mindset of thinking, "Wow, everything will come full circle and that wasn't meant for me because I was meant to actually come back and do something else." So, it kind of took examples. I I would be lying to you to you if I said that right off the bat I was always somebody that could deal with the knows. I wasn't. I would get frustrated. Um I would want to not quit, but also want to be like, "Maybe I'm supposed to do something else." Always questioning myself, always. Um until I realized, you know, I had a greater purpose than maybe being a running back and being one of 1 million people that that already played the sport or being somebody that danced behind all the artists like a Beyoncé or Usher, Chris Brown. Maybe there was something else that I was meant to do. Maybe I'm supposed to work with the kid that nobody knows who he is right now and introduce him to the world. So. What I find so interesting though is through all cuz to me like everything happens the way it's meant to happen is very passive. It's dangerous that it makes people think that they can be passive. Yes. But you were anything but passive. Absolutely. So how with the belief that hey this all happens for a reason, how do you stay so hardcore? It's very true. I think it's a balance of I tell my kids this too now that that I'm a choreographer and teacher. If I know that I'm doing every single thing that I can to achieve what I want, then I'm okay when it doesn't happen. So for instance, I know that I cross train, I know that I make up dances every single week, I know that I make up music mixes that I think other people wouldn't think to put together. Um I know that I think outside the box. Um I know that I focus on building my brand, um being able to speak to any kind of person and network with any kind of person, but also pushing my body, and also trying to create moments that have not been done before. I don't want to make up the best routine to Single Ladies, which everybody knows this already. I want to make up something that nobody else has done. So when I leave not getting an audition or not getting a job with an artist, I'm happy I'm happier. I'm not happy that I didn't get it, but I'm happier knowing that well Will, you're doing everything that you could. So that's kind of the approach that I have. I am very hungry and I am a go-getter, but I have that confidence in myself that if I'm doing all the things non-stop that I'm supposed to be doing to get that goal, then it's okay that I didn't. That's kind of the approach that I have because you're right, a lot of people do settle in and are passive and like, "Oh, it's not my timing." and they sit back and relax. No, I do 10 things a day. I make sure that I do 10 things a day that are pushing myself and pushing my brand and pushing my body so that when it does come I'm ready cuz the worst thing is for for somebody to get the phone call, "Hey, Beyoncé wants you to choreograph for Coachella." and you have not been on your game ready for that moment. And so I make sure I'm never in that position. I'm always ready. Stay ready so you don't have to get ready, you know. I'm sure you've heard that. I haven't, but I like that a lot. Okay, well there it is. Stay ready so you don't have to get ready. One One thing that you said that I really want to that that really resonated with me was we need to train like we suck. Mhm, I have said that to my kids. That's like the opening. I have and I think it's I think it's important because um if you have an iPhone, if you have any kind of phone, if you have a computer, anything, if you have access to internet right now, which most of us do in the world, you see a new 5-year-old kid going viral every single day, whether it's for sport, martial arts, dancing, a lot on on every TV show, um now it's to the point that you cannot be comfortable. Now it's to the point where if you aren't on your game getting better every day, somebody's going to pass you. I think it's always been like that, but now we can all see it. Before we couldn't always see the kid in in China or the kid in Japan or the kid, you know, the the kid at Walmart yodeling. We didn't always know about them. Now it's instantaneous where we all can see it right away. And I think with, you know, the people that I train and even myself, you have to have that belief cuz if not, you're not going to grow or get better. LeBron James is a freaking superhuman and every single year that I've watched him get better, he's come back with something new every year, every year that he plays. And that kind of mindset's like you're already the greatest in of your era, arguably of all time, um and you practice as if you haven't done any of the things that you've done. And I've seen that same thing in Michael Jackson. I've seen that same thing in people like Peyton Manning that I look up to so much. So, that's what I try to push myself in because it's like why be comfortable? You know, uh for me, I want to keep growing until the day I leave the earth, you know, so I think that that really works with uh motivating people, but also motivating myself because I think I'm great, but if I settle where I'm at right now, my 9-year-olds are going to be better than me and some of them already are. So, I have to keep pushing myself and have that mindset every day. And mechanistically, how do you push yourself like that? Do you have drills? Yeah, I think it's for me it's making myself uncomfortable, honestly. Um I remember first starting out to dance, and I didn't want to take ballet or jazz. I was like, "I can't do that. No, no way. I'm not going to do that. I'm I'm a football player. I can't do that kind of stuff." But then, when I started taking basic jazz classes, for me as a dancer, right? Things that I was uncomfortable with. Hip-hop kid, I like hardcore, B-boys, and poppers, and krumpers, and all of this stuff that was very masculine. It bit me in my butt later on in life. So, now, um my approach is do things that I suck at to make myself better. The muscle memory thing, you know, like doing crunches. Doing it till it burns is only doing so much. That's maintaining. To make myself better, muscle confusion, cardio that I don't like doing, but the stuff that I know that my body needs is the stuff that doesn't make me want to be excited to do. So, that's kind of the approach now is always thinking of new ways to do things that I haven't done before. So, I think that's for me the most important thing because I can DJ in my sleep. That's something that comes natural for me. What I can't do in my sleep is go to a marketing meeting with my team. So, I know for me, I need to go sit and learn something or go to YouTube Space for a week and learn from other creators that have different markets than I do or different ideas. Um even Photoshop. I just pass that along to my team. But what happens if somebody on my team is is sick or can't do it or moves on to something bigger and better? I want to learn how to do all this stuff myself, um so that I have no excuses, and that I'm not dependent on anybody. Even though I think I need a team. Mhm. I think it's I think it's great for me to to just push myself to keep getting better every day in things that I would have never imagined that I'd be doing myself. I love that. What do you think about people that say, "Look, just focus on your strengths. Don't waste time with your weaknesses." I think it's good and bad. I think if you do something really, really well and focus on it, it works for certain people. So, the strengths are great, but um I think that as time goes on, you always have to add to that, and that's kind of my journey is keep adding to whatever people think, you know, and or is the only thing that you can do cuz most household names in the dance industry think of me as now business person, entrepreneur more so than dancer. So, I think I tried to mostly use my strengths, but also surprise people with new things I can bring to the table. I love that. To innovate like that takes a lot of self-belief. Yeah. How did you cultivate that self-belief? Huh. Being told no all the time, being told I can't all the time. And I think for me I I know that there's certain things that I'm not amazingly great at, but I guess the self-belief thing really came from always knowing that I was meant for more. For me I always thought, why should I limit myself? I believe that anybody can can do anything. I think you can break the model. Steve Jobs, break the model. Mark Zuckerberg, break the model. Elon Musk, break the model. I think that there's no one blueprint that you have to follow, and that's what I get most of my inspiration from for myself. So, you and I agree on that completely. You can do anything you set your mind to. Absolutely. But most people don't. True. So, solve a riddle for me. Why don't they? Hm. I think they don't because of fear. I think a lot of people are afraid to jump all the way. It's kind of like having faith. A lot of us say we believe, but we don't really show it cuz if we showed it, we would be okay taking a chance in a relationship, taking a chance switching jobs, taking a chance going against our parents' wishes. A lot of people stay in those bubbles, and it's very hard for those people, I believe. You know, it's I think it's really fear and lack of jumping in life all the way. And I used to be afraid as well, you know, but when I move out to LA with $800 in my pocket, I that's me jumping all the way cuz I like taking care of myself. I like feeling safe. I like feeling secure. But I knew I wasn't going anywhere if I kept playing the game that way. And I think that this is all kind of that, you know? Some of us are born into having good situations. Some of us aren't. But I think that a lot of us have to make our own path. And I think one or two decisions that I did not make I could have not made would not have me sitting right here with you right now. So, then talk to me about June 25th, 2009. Yeah. Oh, man. Tough day. Um I was driving. Um driving in a stick shift car that I'd never driven before. So, I'm stalling out every 5 seconds on the hot highway, you know? Not doing well at all. We hear the radio come on. And uh they're speaking about Michael Jackson um on the radio. And they're saying that he's gone into cardiac arrest and he's being rushed to UCLA. And I'm just like, "No. No way. No freaking way." All of a sudden I learn how to drive a stick immediately cuz I wanted to rush home to the TV. And the news has broken that Michael's passed. That was a wake-up call for me, um personally. Michael's actually tattooed on my leg. Um that was a wake-up call for me cuz at the time I was in community college. Um America's Best Dance Crew was the biggest TV show in the world. I was already like itching to get to LA. I was like, "Why am I in school right now? Why am I staying and doing this?" And I immediately was like, "Will, you can't waste another day. You can't waste another second. You can't waste another minute." And literally 4 weeks later, I was on a flight to LA, moving, and living with four other people, and just trying to figure it out any way I could. And that that literally that really changed me because that was one person that I told myself I will dance for one day, somehow meet him, something. And I just looked at life like, "If I waste any more time, I'm going to have more things in my life that turn into what I feel right now with Michael." And it might seem crazy cuz I'm sure millions of people feel attached to Michael Jackson, but I really really did and it just changed me forever. What do you think is the most important trait that you have as a person that's led to your success? Uh I guess I'm in perseverance for sure, but I also think uh It's not a I guess I don't know if this would ever be used as a trait, but this word amnesia. I I I forget about what's happened in the past. I use it, but I also forget right away. I forget about getting told no. Um I forget about, you know, you're not good enough. I forget about being cut. I've been cut national TV So You Think You Can Dance twice, America's Got Talent, America's Best Dance Crew all within a span of 3 years and I had to the next day I was sad. I was sad sitting in my room uh uh not wanting to leave, not wanting to talk to anybody, but then I eventually got up and forgot about it and kept moving forward. So having amnesia is the best thing that I've had, you know, um I think that if you don't Holding on to things is great, you know what I mean? And even holding on to people or lessons that you've learned or learning from them, but if you can't let things go fully, I think that it's a detriment to you and your progress. Mhm. Yeah, that's really interesting. How do you do it though when you're getting made fun of when people are bullying you, especially if it's somebody that you like and respect? Yeah, no, you're right. It's tough. Uh it's tough it's it's it's really tough. I think that especially for kids um it's really tough handling all of that stuff. Uh I am a believer that public school is great for you. I am a believer that dealing with all of that stuff with the turmoil, with the bullies, I think it helps shape you um for sure. I wouldn't have it any other way cuz I wouldn't be as as as thick-skinned and tough as I am now. Um but I think the best way to deal with it is to think about there's going to be another day. There's going to be another week. You're going to get through these times. It doesn't last forever. That's what I have to say to a lot of young kids now. Yes, this might be horrible right now. You might live in a neighborhood or be on Section 8 or have food stamps, but there's more. You're going to You're You're going to get through this. Or the same thing vice versa. Kids that live with parents that are overbearing or or or or in social groups where you have people that judge you for what kind of clothes you wear or wanting to be friends with every kind of person or whatever. I've seen it all. I've lived through it all. I think for me the the best way for me to deal with it was was I guess having an outlook as if I do conform like I said to these other people or to to their ways of thinking, am I being true to myself? And how's that going to affect me? I know some people that can fake it. I'm not one of those people. You know, I I just I just am not. And that's more important to me than anything is feeling is feeling happy inside and being a good person to every kind of person inside. So, you know, getting picked on, if that's the worst thing that happens on in my life, I think I'm doing pretty well. That's really cool. Yeah. Um I don't know if you put the sign there or if it's just in a lot of your videos, but unity through diversity. Millennium, shout out to them. Great great studio, great uh great organization that's helped me in my life. Um they've put that there and um I think it's beautiful. It's it's it's what we need. The dance community is so special. It's so special. It's the biggest melting pot of all kind of people that I've ever experienced in my life. And I say this at our personal events for I Am A Beast and Build A Beast, but I say it all the time. The dance community and what we create and what I Am A Beast has created, which is our our brand of of family, every size, shape, color, ethnicity, religion, uh economic class. It's what I want the world to look like. It's what I want the world to be proud of, you know? So, unity through diversity is is just It's beautiful. I don't think that you can, you know, have to only agree with this side or only be friends with people if they think exactly like you or if you guys all voted for this person. Now we can be okay. I think there's ways to have conversations and and and not not have to segregate opinions or even, you know, ethnicity or gender or or or, you know, everything everything that's going on right now in our world. Um, that's what that's what that sign represents. So I'm very proud to dance in front of that all the time. Most of my videos are in front of that sign. So it's really really cool that you even caught that. A lot of people don't. A lot of people say, "What's the space with the red wall?" That's That's it. That's all they notice. So that's cool that you noticed that. I like it not only for the reasons that you just talked about, but to me there's a danger in seeing yourself as a master, right? When you think you're great at something. And so what I find so interesting about what you've done with diversity and what you guys do in the Build-A-Beast program and all of that and how many eclectic different people that you bring to the table and watching your videos and seeing how many different styles and body types and everything of dances that you have and that the dance styles themselves are so diverse is to me that's escaping the problem of mastery. In going back to what you were saying at the beginning, in getting out of your comfort zone and doing something new, you actually become far more powerful and effective as an artist, as a business person, as an anything, quite frankly. I agree. It's It's beautiful. You know, it really is. It's so cool now because we're creating our our own our own identities and kind of becoming the stars of today like it used to be with Sammy Davis or or Fred Astaire or the Nicholas Brothers. It's getting back to that now where dancers are stars and they're being comfortable in their own skin and now they're getting to call themselves masters of what they create themselves, um, which is also a testament to social media a lot cuz it's accepted now. And, you know, dance is so cool. It's like why not have a bunch of flavors of it? We do it with singing. You know, Sam Smith is nothing like Josh Groban. Josh Groban is nothing like Justin Timberlake. And or Justin Timberlake, him and Bruno close, but they're still so different. So, that's where it is now with dancing it's getting better. It really just hit me a second ago when you brought up social media that you you are one of the many faces of entrepreneurship. And Yeah. And all of this like even when I think about what I'm doing now or how I built my last company I would say you are too. Way more than me. But what I love that you're just talking in terms of maybe revenue, but when you really just stop and think about what you've built, how many lives you touched and and that you fund everything through building a successful business. I mean, there's no question about that. And when I look at your ripped jean jacket, your big [ __ ] off necklace, and like and the dreads it's like this is the face of entrepreneurship in this century and that is so cool. And what I love about that and what I hope people really see in you, one authenticity is always going to be king. Absolutely. And then two, there is no mold anymore because anybody can find if they've really got something of value, anyone can find their audience. Yes. Which is pretty extraordinary. Yes, I 100% agree and it's finding your audience. Finding your audience is so important. That was what was so important to me and I guess you're right and and you know, I've always said people always like who do you want to be like what what creative directors, what dancers? I love it all, but I've always been chasing Diddy. I've always been chasing now Mark Zuckerberg like I said. I've always been chasing Cirque du Soleil. People that push the game and change the game. Even Coachella, even just events planning, even you know, all of those things. Now I'm like, oh man, it's not that I'm chasing a certain person or event or a style, but I'm chasing people that have new ideas and and are doing things in different ways that people haven't seen before. Uber Air, coming soon LA. Like you know what I mean? Like let's get it. That's how I feel is like what can we do that people haven't received before and and in what new ways? Netflix, even Stranger Things. Like it's so cool. All these things that we all become obsessed with out of nowhere and that are like, "Oh my god, this is freaking brilliant." I love pushing and changing. I want to be a part of that, you know? I feel like I only hear a few names that are talked about forever. Like, I want to be a part of that. I want to make change and last. I want to be in history books. Like, and it is it's not about this dance was awesome. It's so much more than that. I think finding your audience, you have to show them something different at the same time, um while also, you know, catering to what is is authentic about you. And I think it's very, very hard to do because a lot of people that I see influencers now say, "Okay, this is how this person did it. I'm going to do the same thing." It's like, no, that person already exists. You can take a few things and not steal, but you know, use the same approach. But, I can't do the same exact show as you. It's not going to work. You have your audience built. It'd be another version of that, you know? You have to come with something new. Every day I wake up and I think, "What else can I do to keep that growing and to grow, you know, new people that would fall in love with what I'm doing in the brand?" And uh that's where I sit now is having anxiety every day over that. Truly. All right. Well, speaking of falling in love with things, let's talk about Janelle. Let's talk about you guys working together. You guys are A, when you dance together, it's so amazing the way that you guys were able to move in unison in a way you just don't normally see two people be able to do. There's one really cool video of you guys, I think, maybe last year's Build-A-Beast where you end the dance in this move where you twist together and then fall back. The literally one of the kids jumps on you. He's freaking out so much. And I said, "All right, that was pretty badass." So, the I think people can get the the dancing cool with their partner, but I want to know what's it like to work with your partner? Woof. So, I can just name a few a few one one words off of this. stress. Um Fun. Uh dynamic. Um stress. Um uh good times. It It's It's It's It's such a good time. I've learned more from being in the relationship and working with her than I've learned from anything else. I've traveled all over the world, but just that dynamic and working with your partner and then also having the relationship at the same time and then creative freedom when we both both believe in ourselves so much. We both believe in each other as well so much, but it's having kind of being with a person that's exactly like you that believes in their gift so much is such a hard thing sometimes to balance out. And it's taken us a long time to figure it out. We've been working together for probably 6 years of like choreography working together. Um known each other for about 7 uh 8, but it's the biggest roller coaster I've ever been on in my life and I love it. Short story, I pick up my phone this morning. She's on her way to get her her custom-made wedding dress. And she FaceTimes me and is like hysterically laughing and like, "You'll never guess what happened." And I'm like, "What, Janelle?" And I'm like, "Are you mad? Are you upset? Are you like what's going on?" And she's like, "Ah, just guess." And I'm like, "What? Um is your appointment not today for your dress?" She's like, "No, they opened up a Chick-fil-A in Burbank." And I'm like, "Oh, this was the news that you had to tell me." And the reason why is cuz she had this like goal and this dream uh since 4 weeks ago for us to be the first people to open up a Chick-fil-A in Burbank. It's that kind of stuff in our relationship that like keeps us going and like it's so cool and such a like a wild ride that I would have never imagined. So, it's a it's a really cool dynamic and yeah, she's the best thing that's ever happened to me by far. All right, help me reconcile something. Yeah. I've had the very good fortune of uh just off camera sitting with the two of you and hearing you guys talk about your dreams and there are not many people I've ever met in my life that dream as aggressively as you guys. Indeed. And yet, the things that really give you deep and lasting fulfillment have nothing to do with those dreams. So, why go so hard? For me, I can speak for myself. Um I want to go so hard cuz I want my family to never have to worry. I want my kids I want to be able to say you don't need it, not you can't. And that's with anything, whether that's us going to see their grandma and grandpa, whether that's them being able to have friends over and us be able to have everybody and take care of everybody. I remember what that was like as a kid feeling like, "Oh, man, I can't do what my friend can do." Those little moments and and it's not about money, but those little moments in my life I always remembered like, "I don't want my kids to feel like we're in a place of I don't know if I can go on this field trip. I don't know if we can have this kid over because we can't feed everybody. I I don't want to have those feelings ever. And also, you know, it's so important to me to have a family Christmas of her family, my family, being able to go to a log cabin somewhere, and us be able to take care of it for everybody. That stuff is so important to me. So, it's really not so much about us making money or being so successful being it but being able to live the way we want to live. Even just now, you know, we're at a certain level. Um sometimes we think that we're doing better than we actually are, but even the fact that we can go to Morton's, we that wasn't normal for us growing up. Going to Morton's Steakhouse and watching the game and being okay and not having to worry. So, Janelle and I sometimes look at each other like, "Damn, this is awesome." This is awesome because we get to wake up and say I can go to the gym if I want to go to the gym. We can not do anything all day if we don't want to do anything all day. Or we can walk into our freaking dance studio and design a T-shirt and have it on the internet the next day. Like, being able to live the way that we want and and eventually have real financial freedom, that's so important to us just so we can even just spend time to to for it to be nothing for us to go to her her nephew's 6-year-old birthday party. You You in so important. That's like more than anything, more than clothes. I think her her thing kind of goes with shoes maybe a little bit. I think she works hard so she can buy whatever shoes she wants. Maybe just a little bit, but like being able to live the way we want and take care of our people and do stuff for others. Like that's really it. I love BuildaBeast so much. I think 2 years back we had the most students we ever had, a thousand students from over 22 countries that flew to LA to dance with us for 4 days audition for our company. But I want to be able to do that with 10,000 and I want to be able to to to give scholarships to people to actually go to college, not to just come dance. Like that's our goal. That's like so important to us. Give back. Like those things, real life, that's that's that's what we're about and and we want to be able to do that by having our impact and pushing ourselves to be badasses in our industry to where we create so many dope things that we actually can do that. Yeah. I love that. Yeah. All right, man. Before I ask my last question, tell these guys where they can find you online. Okay, you can find me online at thebeastnetwork.com. That's like our system of where we put our tutorials, our clothing, our tickets for all of our events. My personal Instagram is WilldaBeast. That's with two L's. A lot of directors call me Wildabeast. I don't know why. Two L's. It's WilldaBeast. It's easy. The animal that killed Mufasa. So easy, right? WilldaBeast underscore underscore. That's my Instagram. My YouTube is WilldaBeast Adams, which is where all of our videos live, all of that stuff. And uh yeah, really everything funnels in that. Our clothing, our network, my YouTube channel. And yeah, be on the lookout for some really really amazing things and a lot of products that we're we're looking forward to creating together. And also follow my fiance, too, cuz she's a better dancer than me. And what's her handle? Her handle is Janelle Ginestra with no underscores at all. That's it. And the Ginestra's with a G, not a J. Very Italiano. G I N E S T R A. Almost forgot cuz it's about to be Adams. Yeah. Can't wait. Yes. My last question, what's the impact that you want to have on the world? I think for me um and what I represent personally, I want to be able to change people as much as I can but when people see me um there's a quote that uh somebody used I can't remember all the top of my head right now but um somebody said I don't see color. A lot of people say that, right? Um when they see me or when they see me walk in a room in my relationship or just growing up in Indiana, right? They'll have that conversation with me. Well, I don't see color. I don't see color. Well, we all see color unless we're not fortunate to have sight. Um it's what you do after you see that color that makes you the kind of person that you are. And I want to change that for people and I want for people when they see this black man that sometimes surprisingly like Obama, oh my god, he's well-spoken. This is such a surprise. I don't want people to uh attach a stereotype but I want I want people to see that anybody can have any trait, anybody can do anything, um anybody can lead in any type of way and that um that we all have something to offer. And that's this is my shell but I want people to see my soul and I want people to see that in everybody and and not judge at all but but make opinions based off of that and I think um obviously Dr. King started with that a long time ago. I want to carry that trait on. Wow, that's exceptional. Thank you, man. Well, the least thank you so much for coming on the show man. Thank you. Thank you for having me. Love. Easy. Trust me. Guys it hit me so hard as he was talking that this is one of the many faces of entrepreneurship in the era that we live in that social media has changed things so profoundly that so many incredible voices like this are able to build a huge audience and businesses that are legitimate and touch lives is absolutely extraordinary. When he said that this is his shell, that really rocked me. I love that the most. As you dive into his content, you are going to see that. You are going to see a radiant, beautiful, encouraging hard-ass. You're going to see him push people. You're going to see him push himself. You're going to see somebody that holds people to an extraordinary standard. And because of that, he gets extraordinary things not only out of himself, but out of the people that are around him, which then turns that whole organization into something that is incredibly special. And I think what they're doing with the Beast Network is absolutely amazing. I think it's only going to continue to grow. There's a reason that these guys have accomplished what they've already accomplished. I truly believe that this is just the beginning. And if I can contradict him, I will say that the trait about him that I think is most tied to his success is not perseverance, which is absolutely critical. It's that he's excitable. This is somebody Watch how many times Go back and watch the episode. Watch how many times he lit up like a Christmas tree when you get him talking on any random subject. He has taught himself to fall in love with things, to let a moment be a big moment. That the death of Michael Jackson impacted his life as much as it impacted many of the people closest to Michael, which is incredible. And that to me is how life should be lived. You should be giving meaning to things, meaning that is extraordinary, that uplifts you, that pushes you forward, and makes you create something in life. And he is one of the most spectacular examples of that that I've ever seen. So, I hope that you really will follow him. I hope that you will look deeply into what he's doing. I hope that you'll join what he's doing cuz it's a pretty extraordinary mission. All right, if you haven't already, be sure to subscribe. And until next time, my friends, be legendary. Take care. Wow. I know. You're amazing. Everybody, thank you so much for watching and being a part of this community. If you haven't already, be sure to subscribe. You're going to get weekly videos on building a growth mindset, cultivating grit, and unlocking your full potential.