Video summary
The video challenges the common misconception that ambition is solely a positive trait driven by desire, arguing instead that unchecked ambition often stems from an imbalance in brain chemistry rather than true drive. The speaker explains that human brains operate with two distinct systems: one responsible for "wanting" things and another for actually "liking" or enjoying them. While the wanting system relies on dopamine to fuel pursuit and achievement, the enjoyment system operates through different neural pathways known as hedonic hot spots. Many ambitious individuals spend decades strengthening their desire-driven brain while neglecting their ability to feel satisfaction, leading to a state where they constantly chase the next goal without ever truly feeling content with what they have achieved.
This neurological imbalance creates a cycle of perpetual dissatisfaction and eventual burnout because people mistakenly believe that success will bring lasting happiness. The transcript clarifies that buying luxury items or reaching financial milestones only provides temporary pleasure before returning to baseline, as the pursuit system was never designed to manufacture long-term satisfaction. Instead of viewing gratitude as merely positive thinking or "soft" feelings, the speaker reframes it as a strategic mental training exercise essential for peak performance. By consciously strengthening the enjoyment side of the brain through specific practices, individuals can transform their relationship with success, ensuring that achievements feel rewarding and sustainable rather than hollow triggers to move on immediately.
To effectively train this neglected part of the brain, the video outlines three concrete steps: getting painfully specific about what one is grateful for, converting complaints into appreciation by identifying value in current situations, and terminating feelings of gratitude with actionable stewardship. The speaker emphasizes that true gratitude involves not just feeling thankful but actively taking care of the blessings received, which creates a positive feedback loop where caring for resources leads to growth and further opportunities to be grateful. This approach shifts one's identity from someone who complains about lacking enough to a steward who manages abundance well, allowing them to operate with full energy rather than running on an empty tank fueled by past trauma or unfulfilled desire.
Ultimately, the goal is not to eliminate ambition but to redefine it as a force driven by genuine appreciation for what one already possesses and a desire to create even more reasons to be grateful in the future. When individuals learn to fully enjoy their successes without shame or immediate dismissal of them, they avoid burnout and maintain high performance over long periods. The conclusion reinforces that fixing this internal imbalance allows people to outwork others not by escaping from pain but because they are fueled by a deep sense of gratitude for their lives. By addressing the root cause of unhappiness within one's own neural wiring rather than seeking external fixes, anyone can build a life where success feels meaningful and enduring without sacrificing drive or edge.
Read the full video transcript
I know you're an ambitious person cuz
you're listening to this podcast and
you've got goals and you've got
standards and you've got things that you
want to do in your life. And from the
outside, somebody might look at your
life and be like, "You know what? She's
got it all together. He's got it all
together." But when no one's watching
and you're driving alone in your car,
there's this like low-grade hum
underneath everything. It's like this
feeling of not yet. Uh, not yet. Not
there yet. I can't settle. I've got to
keep going. And you've probably
diagnosed this feeling as your ambition.
That's just my edge. Like that's what
keeps me going. And I get it cuz I have
I felt that way for years. First 35
years of my life until I realized what
it actually is and it's not ambition.
And so I want to actually challenge that
today. Because in your brain, there's
two completely separate systems. One of
them wants things and the other one
enjoys things. And those come from two
completely different parts in your brain
with different chemistry trained
independently of each other. Which means
that you can spend 20 years making the
wanting, the ambition system so strong
while the enjoying system is completely
weak inside of your brain. And this is
why you can hit a goal that you've
chased for 3 years and when you hit it,
you immediately just move to the next
thing.
I did that so many times and so many
successful people do this as well. And
so today, I'm going to show you the
neurological reason why your brain won't
let you enjoy where you are and I'm
going to show you why it always ends in
burnout and then I'm going to give you
the the actual step-by-step process to
fix it. Because by the end of this
episode, you're not going to be less
ambitious. You're just going to learn
how to be driven in a completely
different way than you have before.
Because a person who is grateful and
hungry is almost impossible to stop.
Okay, so I want to start with one of the
most fascinating pieces of research in
this entire space of gratitude and I
would be shocked if you've ever heard of
it before. But, there's a neuroscientist
at the University of Michigan named Kent
Berridge, and he spent his entire career
on one question:
are wanting and liking the same thing?
And everybody before his research
assumed yes, like you want the thing
because you like the thing, right? But,
what he found is they run on two
completely different systems in your
brain. Wanting runs on dopamine. It's
big, it's loud, it's spread across many
regions in your brain. But, liking and
enjoying, like actually feeling
enjoyment, runs on completely different
chemistry. It's concentrated in these
tiny little clusters in your brain that
are called hedonic hot spots. And most
people are strengthening the wanting
parts of their brain every single day,
while the enjoying parts of their brain
are really not being used. And then you
wake up at 40 and you go,
"Why does none of this feel like
anything?"
And it's not because you're like an
ungrateful person, it's because you've
basically hypertrophied one system and
you've let the other system atrophy.
It's like the equivalent of like being
a, you know, bodybuilder with massive
arms and then you got teeny, tiny
toothpick legs and you wonder why you
can't stand up. It's because the wanting
and liking systems, the wanting system's
been built up and built up and built up.
The liking and enjoying system, you just
never have been using. And I want to be
clear, like I'm not telling you to kill
the wanting system. I love the wanting
system that lives inside of me. It's
built everything that I have. And we
will be right back.
Hey, real quick. If you're someone who's
already doing pretty well in life, like
you've built a business, you've built a
career, you've built everything that
looks pretty good on paper, but you know
that you're nowhere near your potential,
and you've been sitting at the same
level for a few years now, you need to
be at my live event that I'm hosting
called Freedom Live. It's 3 days in
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are just starting out. It is for people
who are already running, but they know
that they're running at like 60% of
their capacity. I'm going to teach you
how to operate at your peak performance,
95 to 100% of your potential, so that
you can build a true life of freedom. Go
to freedomlive2026.com
or scan that QR code right there.
There's currently a $50 off coupon if
you join right now. So, once again, go
ahead and go right here or go to that QR
code right there.
And now, back to the show. What I'm
telling you is that there's a second
muscle, {quote} {unquote}, in your brain
that you need to strengthen. And it's
gratitude in training. Like, that's the
training you need. And
gratitude, what it actually is, like,
it's not positive thinking. It's not
like, "Hm, I'm just going to sit down
and chill out because I just have
everything that I want." It is a
repetition for the only system in your
brain that's capable of producing the
feeling that you've been chasing
with the other one for 20 years. And so,
you've been trying to get satisfaction
out of the pursuit system part of your
brain.
Does that make sense? And like, the
pursuit system does not manufacture
satisfaction. It never has, and it was
never designed to. And that's why you
will never feel happy with success is
because that part of your brain was
never designed to do it. That's why you
can buy the Lamborghini, you can buy the
BMW, and it's cool for like a couple
weeks, and then you go back to normal.
That's why you can hit a million dollars
or 10 million dollars or a billion
dollars in your bank account, and then
you just don't feel happy about it. And
you might go, "That's not me." Please, I
know people that are worth over $4
billion and they're miserable. So,
clearly, the money does not make
somebody happy.
Hm, that must mean there's two different
parts of our brain we need to work on,
right? It's not that you need a better
car, it's not that you need a bigger
bank account. Getting a nice car and and
a bigger bank account will not change
the way that you feel long-term.
You need to strengthen the different
part of your brain. Right? And listen,
like I get it. I completely get it for
all of you guys. I ran my entire life
off of the wanting part of my brain for
a long time. And I thought that's what
made me ambitious.
But wanting
and then achieving and then never fully
feeling
the enjoyment in your life will burn you
out.
Working really hard with no real feeling
of reward will burn you out. Burnout is
not caused by working too hard though.
Like I've coached thousands and
thousands of people. I've watched people
work insane hours on something that they
loved and they come out energized.
That's how I feel about what I do. But
I've also watched people work 40 or 50
hours a week on something that they
don't love and come out destroyed.
The difference wasn't the workload. It's
how much they are enjoying and getting
enjoyment out of what they're doing but
also what they're achieving.
And how much they're letting themselves
feel the gratitude for their lives, for
their achievements, for their
challenges, feeling gratitude for the
losses, for everything.
You know, people think gratitude is
soft. Gratitude is not soft. Gratitude
is strategic in the brain. I'm going to
explain to you what I mean by that.
Because the more I can feel gratitude
for everything that I have, the more
that I want to build an even more
incredible life to be grateful for. And
when I push and I hit a goal and I
succeed and then I allow myself to truly
feel that gratitude, my brain releases
dopamine. And my brain goes,
>> [snorts]
>> "Damn, like that felt great. Let's do it
again." And it wants to keep achieving.
And this is why dopamine is a chemical
of motivation. It wants to keep
achieving more of what gave it dopamine
in the first place.
So, if you never truly enjoy your
successes, you don't get the dopamine.
and then you don't want to keep
achieving more. So,
as I actually said, gratitude in this
case is a very strategic thing. It's not
like a soft little mushy woo-woo thing.
Like, let me let me shift gears for a
second and just I want to tell you
something that I believe, right? And you
can take it or leave it. But, I believe
that there's something running this
whole world that we live in, right? You
can call it God, you can call it
universe, you can call it source,
whatever you want to call it. I really
don't care what words you use. But, I've
come to believe, and I have a
deep-seated belief in this, that it
operates on stewardship.
And if you think about it practically,
it makes sense. Imagine you gave
somebody a small team to manage in your
company, and every day all they did was
complain. Like,
"Oh, my team's not big enough, and
[snorts] you know, I can't do what I
want because our budget's not big
enough, and nothing's ever right, and my
sales people's numbers aren't where they
should be."
Like, if they're constantly complaining
about the small team that you gave them,
would you ever give them a bigger team?
Hell, no. Of course, you would not. And
it's not because you're punishing them.
It's because they can't even handle the
small team.
Like, they've given you very clear
information about the fact that they
can't handle this tiny little bit that
you gave them.
And so, if you gave them more resources,
I guarantee they would still complain
with more. That's like exactly how I
think life works out.
Like, if what you do is complain with a
little
that is in your life,
why would you ever be trusted with a
lot?
Like, do you think about that for for a
second? If you're like, "Well, my life,
it's not very great, and boo-hoo, and my
bank account, and all of this stuff." If
you complain about the the small
blessings that you do have, why would
you ever be trusted with more?
People don't think about this way. And I
don't mean in like some some mystical
way where the universe is like keeping
score and like with a notebook or
anything like that.
No. You see, the person who's grateful
for what they have and takes care of it
and sees himself as a steward of what
they have, they notice more. They are
better at everything that they do.
Better people want to work with them.
They act from like a full tank instead
of an empty tank. So, they last longer.
They don't burn out in year three of
building something. So, they're still
standing in year 10 where everything
starts to compound later on.
So, like gratitude doesn't like just
like summon the blessing. That's what
I'm trying That's not what I'm trying to
say. Gratitude makes you the kind of
person who can handle the blessing when
it compounds and becomes greater than
you thought that it could be.
And so, I really want you to think about
this question cuz I have an honest
question for you, okay?
If right now you were handed everything
that you say you want, right now, today,
in this moment,
but you still have the exact same
identity and operating system that
you've always had, would you enjoy it?
Or would you eventually find something
wrong with it in like 6 weeks like
you've done with everything that you
have now?
It's a real question I want you to think
about because no amount of success or
achievement will ever change how you
feel inside.
Right? You fix the internal and the
external changes. You fix the external,
it doesn't change the internal. So, how
do you train this? Before I give you the
actual steps on how to train it, well,
there's one thing. There's a study that
was done out of Indiana University where
they had people do a gratitude exercise
every morning. And then 3 months later,
they scanned their brains. They found
out that the people who had the
gratitude group showed a greater
activity in the medial prefrontal
cortex. That's the part of your brain
that gives things meaning, which means
that gratitude actually changes your
brain. So, gratitude is not like
it's fluffy stuff. It's an actual
practice. It's mental training to change
your brain. So, let me give you the the
the step-by-step process. The first one
is this.
Get specific. And I mean like painfully
specific. Most gratitude practices fall
short because people are like, "I'm" and
they just take like a bucket of life.
"I'm grateful for my family. I'm
grateful for my health. I'm grateful for
my job." Like those are like categories
in life.
And your brain has heard my family
10,000 times. So, I want you to go like
more granular. You could say, "I'm
grateful for my son." Yes. Or, but you
could even go more granular than that.
"I'm grateful for the specific way that
he says words wrong that I know he's
going to grow out of in a few months.
I'm so grateful for how cute it
is when he wants to say crackers and he
says coggies instead." "I'm so grateful
for when my son wants to say avocado and
he says copo." Right? Like that. I'm so
much more I'm I'm even like feeling good
about that right now thinking about how
he does that. Right? So, the more detail
that you can be in your gratitude, the
better. That's number one. Number two.
I want you to catch the complaint and
convert it. Okay? You can't stop your
first thought, but you can always change
your second thought. Right? And so, this
week I want you to catch yourself
complaining. You will do it. And don't
shame yourself for it. Just ask yourself
one question when you complain. What in
this exact situation would I miss if it
was gone?
Right? So, let's say like you're stuck
in traffic. What in this exact situation
would I miss if it was gone?
Well, if my car was gone, like
I am I'm really grateful actually that I
do have a car cuz a lot of people don't
have a car. Right? Okay, there's
something I could be grateful for.
Like let's say you're slammed at work,
right? What in this exact situation
would I actually miss if it were gone?
My job. If my job were gone,
like people want to make the amount of
money that I make. Or some people just
want a job. So, I'm grateful that I do
have a job and I can pay my bills,
right? Or like your kid is being crazy,
cuz we know kids can be crazy. What in
this exact situation would I actually
miss if it were gone?
Your kid is alive. Your kid is in the
house. Your kid is healthy.
So much to be grateful for in the
moment. So, we can take our complaints
and by asking ourselves that question,
completely change the way that we feel.
And you're not lying to yourself about
anything. You're just refusing to let
your brain run old patterns of
complaining when there's something right
in front of you you can be grateful for,
right? And you're choosing to get
stronger in the gratitude parts of your
brain. You're finding gratitude, right?
So, that's number two.
Number three, last one, terminated in
action. This is where like what
separates gratitude from like passivity.
Every time you get grateful, close it
with a question.
So, ask yourself when you talk about
your gratitude practice, so what am I
going to do with it?
Right? So, let's say you're grateful for
the fact that you are so healthy right
now.
What am I going to do with it? I'm going
to go use my body,
right? I'm grateful for my business.
Okay, so what am I going to do with it?
I'm going to go serve a client better
today. Because gratitude that stops at
just a feeling is just that. It's just a
feeling and there's nothing wrong with
that, but if you really want to etch it
into your DNA,
gratitude that has a feeling and then
ends in action, that's like stewardship
of the thing that you're grateful for.
Right? That's the loop. Get grateful for
it, so you take care of it. And if you
take care of it, it grows. And if it
grows, that means there's going to be
more for you to be grateful for.
Okay? And so, here's what I want you to
do. I want you to write this down.
Answer this question. What am I
currently treating as not enough that I
once prayed for?
I promise you, every person listening to
me, there is something in your life that
you're stepping over on the way to your
complaining about something else.
There's a version of you 5 years ago, 10
years ago, 20 years ago, who would love
to have something that you have now.
Question number two, if nothing external
changed for the next 12 months, what
would I have to change inside of me
for that to be a good year?
Whatever comes up for that one, that's
the actual work. Because you're not
unhappy because your life is too small.
I promise you that. You're unhappy
because you've spent so many years
training the part of your brain that
chases, and you have spent no time at
all on the part of your brain that feels
gratitude. And the more that you do
gratitude, the more that part of your
brain actually starts to strengthen. You
can fix it. It's like a muscle.
But you just never really went to the
gym for that one.
And when you fix it, you don't get soft.
You don't lose your edge. You don't lose
your ambition. You become somebody who
can outwork everybody else because now
you're not running from past trauma, and
that's what gives you your {quote}
ambition. You're running because you're
grateful, and you want to create even
more things to be grateful for. Because
when you achieve the things that you're
working towards, and you allow yourself
to actually feel it,
you'll be more excited to actually run
and go get that thing. Because in all
honesty, if we're building these lives,
what's the point of building a beautiful
life if you don't actually truly let
yourself enjoy it.
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