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How To ACTUALLY Get Rich In Your 20s | The Secrets of Jordan Welch

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Jordan Welch, a 25-year-old entrepreneur with over one million YouTube subscribers and a software business called Viral Vault generating significant monthly revenue, shares his journey from financial instability to massive success. His entrepreneurial spirit was ignited at age eight after witnessing the emotional devastation of his mother following their home foreclosure during the housing crisis. This trauma drove him to reject traditional employment early on; he experimented with various side hustles like reselling sneakers and hosting a sneaker trading convention in Fort Myers, Florida, where he lost money but learned valuable lessons about market dynamics and resilience. After quitting a busboy job at age 18 due to embarrassment over dropping wine glasses while wearing his own uniform, Welch spent time in college before dedicating himself fully to e-commerce, eventually scaling an online store that generated substantial daily sales despite initial struggles with payment processors holding funds. A pivotal moment in his career occurred when he faced a cash flow crisis after Stripe and Shopify held back 40% of his earnings, leaving him unable to fund ad spend for his growing business. A friend lent him $500, which became the capital needed to scale operations and launch his first major product that sold ten thousand units in two years. This experience led Welch to found Viral Vault, a platform designed specifically for beginners offering curated products, supplier data, automated tools, and comprehensive training on marketing channels like TikTok and Facebook Ads. The business model proved highly successful; one student using the platform recently surpassed Welch's personal monthly revenue records by generating $180,000 in sales within six months of following his systems. Welch emphasizes that while he could have built another store himself, leveraging his massive audience to train others is currently more profitable and impactful for him personally. Welch frequently interviews high-profile individuals on his channel, including billionaires like Thomas Pettyfy, the richest man in Florida, whom he met after a cold email campaign orchestrated by his girlfriend. During their meeting at Pettyfy's Palm Beach mansion, Welch observed that true wealth often correlates with respect, punctuality, and an understated demeanor rather than flashy displays of status. He also interviewed Don Peebles, a real estate mogul who built an eight-billion-dollar portfolio starting from a lower-class background in Washington D.C., highlighting how older wealthy individuals enjoy sharing their stories to inspire the next generation. Welch is meticulous about verifying his guests' legitimacy before featuring them on his channel, often asking for proof of income during interviews to ensure he does not promote scams or false claims, thereby maintaining high credibility with his audience. Despite his success, Welch warns against complacency and compares himself constantly to others like Graham Stephan to avoid becoming lazy. He advises aspiring entrepreneurs to follow their intuition but also to identify one specific mentor whose path they wish to emulate rather than trying to copy everyone simultaneously. A major challenge he faces now is converting casual viewers into a dedicated fanbase; while his channel consistently generates millions of views, particularly from short-form clips that sometimes go viral unexpectedly, sustaining long-term engagement requires deepening personal connections through storytelling and consistent content quality. He also addresses broader societal issues like the potential for future economic crashes and the negative effects of social media on children's mental health, urging people to focus on self-improvement rather than external distractions or envy toward others' success.
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so that was kind of like a breaking point for me in my life and I promised myself that I was going to do something bigger that year I ended up finishing the year at 750 000 in Revenue Jordan Welch has tried practically every way to make money online until eventually he struck it big and today his business brings in over 300 000 a month at 25 years old so tune in to hear his incredible life story the worst and the most profitable side hustles that you can start right now and the best ways that you can start earning a lot more money on this episode of hit the like button and subscribe if you haven't done that already helps out tremendously and now with that said let's get to the podcast welcome back to the iced coffee hour my name is Jordan Welch and so far this podcast has made 386 thousand dollars wow very close so that's incredible it's been a while since you've done this where are we at I didn't even know so for the last three years because we started I think in in May of 2020 made 400 772.50 wow so that was incredibly close because we haven't said this number in a while yeah in the podcast so good job you know that's what I do I know AdSense a little bit thank you so much for coming on the ice coffee hour this means a lot you just mentioned I had no idea you came to Las Vegas for the show yeah absolutely this is one of my favorite shows I watch a lot of episodes this is like a weird like fourth wall break moment and I'm looking at you guys and I'm at the table so we're here thank you I think Jordan and I have a picture together like five years ago maybe even six years ago yeah we met Santa Monica at the Santa Monica Pier you're kidding no did you see him did he see you who recognized who here no no it wasn't through that it was through uh Vincent right yeah one of my best friends Vince um he hosted like a dinner and Graham was there and at the time how many subscribers did you have do you remember maybe like 200k 300K I don't think it was much yeah so I was definitely one of those subscribers and I was really excited to meet Graham and we hung out and you treated me with nothing but respect man like for real and we end up meeting up a couple more times in the future you came to the Mastermind that me and Vince hosted over in Los Feliz and since then you've always been like a mentor and a good friend to me so that's cool yeah man glad I wasn't an apple imagine that imagine I was just like who are you nah you're cool man so yeah before we get into it I wanted to give you a gift actually oh gosh you know it's nothing crazy right but um I know you are a lover of music and a lover of coffee so yesterday I saw this and I said Graham has to have this what is this you're always good with the gifts I've noticed in a lot of your videos gifts I don't know oh my God I don't know if you'll like it but oh that is cool that is really cool dude that is awesome that is awesome yes thank you man I think you'll be proud because it's a very affordable gift you know I did I appreciate that you know so yeah very thoughtful got you man I really gotcha thank you so much iced coffee hour we had to do it so what a gracious guest sorry Jack I I got nothing don't no just you being here is by far enough all right I appreciate it yeah so just to come on the iced coffee hour you've done some fantastic things okay over the past couple of years we're excited to talk about it you added business that you sold and now you're blowing up on YouTube talking with a bunch of billionaires and like uber successful people asking about what sets them apart from the average person yeah I would say so that's kind of my path the path so far yeah plan to deviate well right now I'm really focused on YouTube and I'm having a lot of fun with it I get to travel I get to make videos I get to meet cool people and I'm making okay money doing it as well I also have a software business called viral Vault it's like a product research software so that's like my two focuses right now yeah so when did the entrepreneurial Spirit start in you was that it was it at a young age have you always had this no I don't think it started like at a super super young age growing up I didn't know any entrepreneurs my mom grew up by just me and her like my dad he wasn't really around so my mom worked a job worked hard waking up six in the morning taking me to school getting us ready coming back home 6 p.m cooking dinner just to make like eighteen five a year you know and that's what I saw and that's what I saw as hard work and when I was around I would say like eight years old we had put our house into foreclosure so this house that we had worked all these years to get into we lost the house and I remember seeing the pain in my mom's heart and my sister and everybody and I actually had to leave my mom at that time I had to go move to a completely different city to live with my stepdad and I think it was around that time in my life that like I knew like I didn't want to work a job like I wanted to like do something different in the world because I saw that if I work a job that's what I'm going to get you know if I worked so hard that's what I'm going to get so I think that's where it started when I was like 10. what was she doing for eighteen five hours desk like admin like you know just the the hard work you know answering the phone setting appointments like an assistant you know gosh yeah what year was that that you lost the house to foreclosure was that during like the the housing crisis it was around that time I couldn't tell you the exact year because I was so young yeah but again I was around like eight or nine years old so I was I was young and the memories are super blurry from back then but I just remember being so sad the day that I had to leave my mom like I I yeah I was like crying the whole car ride to my stepdad's house so I think you know that pain like you guys all have pain right I feel like that kind of like ignites something inside of some a kid to want to go on and be successful you could do that or it can do the exact opposite yeah it just like makes you resent the world and you're like okay like I want to lash back and then go down the other route so Props to you for using that as like a silver lining and like using that as a driving force for the positive yeah I mean after that I kind of went on this whole path of like how can I make money without getting a job right so I start seeing all these kids on YouTube that were making money so I said okay let me get this camera that my stepdad has and just film some little videos of me and my friends not trying to make money out of it just trying to do something different and we just started posting a bunch of videos all throughout Middle School I was doing basketball videos and comedy skits and any video idea you could think of I tried to create it you know and then I went to high school and I started a clothing brand I just learned how to do Photoshop and I would design these little t-shirts and and go to a local screen printer and try to sell them to my friends I tried to make money through video editing I mean man any like hustle you could think of in my young years I tried a lot of them what made the most money from that like what was the most successful I would say the way I made my first thousand dollars back then which I thought was a million was from reselling sneakers really so I made pretty good money back then I would camp out for shoes I would get the new releases I would flip them and then I would go on Facebook groups and I would find shoes that people were selling for a bargain order them take nicer photos and sell them for a profit the game has changed it a lot it's not something I would do today but that's how I made my first thousand I even made a monopoly in my city actually in the sneaker Market how do you do that I created a Facebook group specifically for buying and selling and trading shoes and because I created the group I kind of positioned myself as like the sneaker plug so I basically was getting shoes from other people and then I would post them in my group and I would sell them for a pretty good profit and I used that money to actually host a conference like a sneaker trading convention and that's kind of like my roots in business like when I was young I like 16 14 15. those are the things that I was doing to get my feet wet into this game but nothing made me more money than my friends that were working at Wendy's and and the grocery store you know I was still broke I was still Broker Than all those guys so what is camping outside of a sneaker thing as a young kid look like uh just just me and my friend like just sitting out there laughing hanging out meeting other people it actually wasn't bad like I so you had the dates that the shoes would be released uh and then what time would the store open usually it would open like in the morning so we would stay there like show up super like late in the middle of the night and then be the first ones to go through the door I only did this a couple times though the way that I really made the money was from having the group right because then I could buy shoes from anywhere what would you look for in shoes like how do you know what's going to resell at a higher price uh just like how I am with YouTube now and any business I've ever been to I just became obsessed with it you know just like how you are with real estate like after a certain point in time you know what shoes people want you know when something has room for you to improve on it maybe some better photos but yeah I never made a bunch of money with shoes that was just how I got started you know then what did you do with that thousand dollars yeah so that's what I use to host the Sneaker Convention and this was like my big break as an entrepreneur so I was 16 years old I took this money and I rented out the largest Convention Center in my hometown in Fort Myers Florida and this is a gigantic place I went there with my mom and they didn't even think I was serious when I said I wanted to rent it out but she was like no he's really wants to do it so we rented it out I promoted this thing everywhere flyers on my Facebook group on school I would put stickers everywhere I got in trouble for that and we had a couple hundred people show up that day I remember I pulled up that morning there was like a line outside the door a couple hundred yeah we had like 250 people there and it was all paid like everybody paid for their tickets so I'm pulling up like like okay like we're getting paid how much are tickets um tickets was like 20 and then we sold a VIP table so um for a hundred dollars you could set up a table and put your shoes on the table so people walking by could see your collection we sold all of our tables and all of our tickets but the the sad truth is that when everything was said and done when I counted all my money up and I paid for all these little expenditures that I had accrued I didn't make any profit I actually like lost a little bit of money on this whole thing and it was kind of like um another moment of pain in my career because I put all this effort in all this money had saved up into this thing and it flopped you know how did you even know to like structure it where you're setting up tables where you're 16 years old charging for admission rent out like where did that I I don't think the guy Graham wouldn't even do it today I mean he couldn't do that yeah that's thinking big you definitely could uh I just copied it from somebody else like I just looked at where the biggest sneaker events doing in the world let me just go ahead and do my own twist on that the only thing that I was adding to the table was that they didn't have that in my city so let me just copy the formula of what's already working and apply it to this untapped Market which I feel like is what I've done my whole career that's what I've done with e-commerce that's what I've done with YouTube like I'm a firm believer in this idea that like nothing is 100 original like we we find inspiration from things we add our own unique touch to it and that's how creativity is formed you know you know what that's actually a really interesting point it kind of segues perfectly with our sponsor Auto DS because chances are if you're watching this podcast right now you're interested in side hustles and also you're interested in making money so back in the day I actually had a drop shipping store it completely failed because I couldn't really find a winning product and also dealing with long delivery times was a huge pain in the butt if you've tried a Drop Shipping Store before you know that trying a bunch of different plugins and looking for ways to optimize is incredibly challenging and it usually just ends up making things just as complicated as when you started plus I didn't end up getting the sales I was looking for and in hindsight autods would have helped me a ton Auto DS helps you stand out from the crowd and has millions of products from reputable suppliers you could search filter and narrow down products to help you find the perfect item for your sales Journey Auto DS also has a winning products feature which provides you with hand-picked products complete with Advanced analytics insights and revenue projections additionally they offer a tick tock spy that helps you locate the best performing products and spot Trends early on they also have an academy section where you can access full Shopify and other platform courses for free I also really like that they had built-in automation tools that eventually could take a bit more of a hands-off approach so don't miss out and check out autods.com ich to get a 30 day free try again that's autods.com ich to start optimizing your Drop Shipping business today so how do you think that shaped you then by kind of breaking even on a thousand dollars I think it just hurt me in that moment but it taught me an important lesson and that you have to take L's in this world of business to actually move forward but it hurt me so bad that I quit doing business I was 16 at the time and for the next two years I didn't start any other businesses I was just messing around doing YouTube videos like gaming and short films and I would do film festivals for my school um I was playing basketball I was just being a high school kid I never went and worked a job so I didn't have money like my friend so I would walk to school every single day and by the time I was 18 my mom was like all right Mr businessman you ain't got no money you ain't got a car you're graduating high school what are you gonna do and I was like well I'm not really sure so she actually got me a job and me and her had arguments because I was always like I never want to work a job I never want to have a job I was really firm on that but one day she's like you got a job now and I had to go actually to the job so that was kind of like a breaking point for me in my life as stupid as that sounds I have this image of myself that that's not something I wanted to do so I went to work as a busboy had like this super nice restaurant and my job lasted for one week why did it only last we can't leave us hanging like that well it's like one week I worked as a busboy for nearly two years man watch back thank you yeah we did a weird job it's a hard job but that's not why I left it's just because I knew in the back of my mind that I had made money from all these other things that I had so much bigger potential and I said if I stick with this it's going to keep me locked in because I was making good money um but like around my fifth day of work in there I had this embarrassing thing happened to me I was carrying like a tray of wine glasses and I tried to like open the door with my shoulder and I just dropped all of them and everybody in the restaurant looks at me and it felt like the music stopped and everything kind of slowed down and yeah man I just remember getting a car that day I had this uniform on which I spent my last dollars to get the uniform by the way wearing the shoes and I'm just like looking at myself like what happened like you were supposed to be the young successful business guy and now you're here in this car not even my car all dirty like so I never went back to the job that day and I promised myself that I was going to do something bigger um but I just didn't know what so you just left without telling them or you just like stopped showing up I just told the guy I was like look like I don't know if I'm gonna keep working here he's like okay no problem he had no problem after you lost all the money on the glasses like written termination just like all right then if we don't see you tomorrow it was kind of like a friend like my mom got the job to her friend so you know and I wasn't clearly the best employees yeah was your mom pissed nah she was cool my mom's actually always been like a huge supporter of me especially in this whole business thing yeah so she understood it but she's like you gotta do something you can't just sit on my couch and try to start a little online business you got to do something so I end up going to college for a year um and during that year I worked really hard trying to be a good student and stuff like that and I ended the year with like perfect GPA for 4.0 and I was like that was the biggest waste of time I've ever done on anything in my life like I would study all night do my homework show up to class early massive waste of time so during that summer I had money I had a little bit of money from a refund check because I did student loans to go to college I had like two thousand dollars and I said I'm gonna use this money and I'm gonna flip this money and this is going to be the thing that sets me on the right path and I just spent that next three months of Summer working every single day on starting an online business I actually started an e-commerce business and yeah that was that was a crazy summer how do you pick e-commerce I did a bunch of research on different business models right like I looked at marketing agency I looked at like actual physical labor businesses like car detailing but e-commerce stuck out to me because I knew how to edit videos I knew how to make websites I had learned about marketing from flipping the shoes and from promoting the events so I was like I could do this business and I kept seeing people that were like 20 years old or like 18 years old that were actually making money from this like I was talking with them and I was saying okay if these guys can do it I know I can make this happen too so I just picked that path and I didn't have a plan B and I just put all of my money into this thing I ran out of the the two thousand dollars very quickly from trying to learn how to run Facebook ads it goes away quick it's expensive yeah it goes away quick um so then I just started scraping up money anyway I could I sold all the stuff I had ran out of that money but I was making progress right I would get like a hundred dollars a day in sales 200 a day in sales and then there was one day where I had 500 A Day sales um and I was like this is the business I remember showing my mom she didn't believe me so that was like some fake thing or something like that um so I had a problem though with stripe and with Shopify maybe you guys are familiar but they like hold your money and I didn't have any money to continue running this business because they were holding like 40 of the money that I had so again I'm at zero but I have this business that's making like 500 a day um so I went to one of my closest friends and I said look bro he had no money he worked at Best Buy I said look if you could just let me borrow 500 I'm telling you I got something crazy here he's like oh yeah yeah sure no problem he gave me the 500 and no joke that money is what I use to scale and have my first product that made me ten thousand dollars a month in profit and from that moment I never looked back on the e-commerce game like that year I ended up finishing the year at 750 000 in Revenue 750 Grand in Revenue what were you selling um so back then I had a general store so it's like wait when was this well it was 2017. okay so I had a general store so I don't recommend this method at all anymore but back then I was what was hot you have a store selling any and everything you know from home goods to gadgets to Beauty to tools what I was selling that made me that much money in the first year I was selling like a sandblasting gun so you could remove rust from cars and other things I was selling this like portable lunchbox container for like moms to go to work I had sold like a Legend of Zelda Ocarina I had a whole variety of products that I was making money with but the sandblaster was a big one we made a bunch of money off so how did the business model work on that did they place an order through you and then you go to someone else and place the order with them and then they ship it to the customer directly yeah it's good old Drop Shipping everybody that's following this show knows about Drop Shipping so you know is there's there's some negative press about drop streaming whatever but it changed my life and that was the business that allowed me to drop out of college and focus full time on this entrepreneurship thing how much were you making profit on that that first year in December we had a month where I did around 50 000 in profit and that was the first time I remember looking at my bank account I was like wait I like have a little bit little money now you know and I finished that year of 2017 with almost a hundred thousand dollars to my name and I had started that year like zero like I had I had nothing I was in debt because I had the student loans so that was a huge transformational year for me but it kind of came crashing down after that in the next couple years why Facebook ads no not Facebook ads it's my own ego got the best of me um so in in the end of 2017 a lot of my friends and my family members were asking me like what are you doing like how are you making this money because I would show on Instagram certain things that I was doing you'd flaunt a little bit of your money on Instagram a little bit but I wasn't like super like oh look at me I was just showing people because I was so proud of what I had built like I would show my store and the sales I was doing screenshots of how much money you were making yeah exactly I was like this business has finally working I had no followers like I had like it's like your friends and your family yeah like 500 followers so my friends were asking me like what is this so if you go to my channel and look on YouTube like I posted my first video and the video is just showing people hey guys uh this is my first video on YouTube I just want to show you guys how I'm making money so I broke down the whole business model and exactly what I was doing and I started posting videos over the next like three months and I got like a thousand subscribers and people started reaching out to me for like coaching and they want to get Consulting so I started doing that as well and in 2018 I focused heavily on coaching because it felt more profitable for me it felt like it was a better use of my time and I let the Drop Shipping thing kind of slip away I also moved to Los Angeles in 2018 that was I think the year that we probably yeah um so I was making decent money from coaching but my drop stream business was going like this the dropshipping business was the thing that got me to where I was today um but it was still a general store did you ever like change that I never had turned it into a brand which is what I did later in the last couple years of my life which was the thing I wish I did years ago but with the General Store the problem is the product is hot and then it kind of dies off and because you didn't build a brand you don't have any type of thing well also you have nothing that differentiates you from selling that product as well as all the other people and if you're talking to other people online saying this is the product I'm selling or whatever or this is how I create a store it's kind of like incentivizing them to do exactly what you're doing and then there's nothing that sets you apart from them exactly yeah I mean and then in 2018 I just I I spent all the money that I made long story short right I moved to LA I got this stupid fancy apartment in downtown paying like 3 500 a month in rent I leased a car that I didn't even really like that much just to kind of fit in what was the car a Lexus IS300 it was nice but it wasn't like I'm thinking you're about to see like a G-Wagon or something nah nah but like she you know it just was I didn't even like lexuses I just wanted to have like a nice car you know I I picked up bad habits like I started smoking and stuff like that I started drinking more and I just started spending money and as a result by the end of 2018 I had a lot less money I had like twenty thousand dollars to my name and my expenses were like ten thousand dollars and my drop for me store was done out of there so I was really starting to panic at that point and that's what led me to really focusing on YouTube again and starting another business which is actually the business I still run to this day but you sold also you had another e-commerce store in between there right that you built up afterwards so after all of that there's a little Gap in between it yeah and I'll fill it in for you real quick but I did sell my business last year yeah but there's a gap in between it so um in 2019 and 2020 I was trying to get my software business off the ground but little did I know software is a very expensive industry to get into and I was spending the last of all the money I had to keep my life in LA and to build this software company and it got so bad that I had to get lines of credit from Wells Fargo I maxed out my American Express to the point where they like charged off all my accounts and I was like just miserable living in Los Angeles and um at the end of 2019 I was like horribly broke like I had zero dollars in my bank account I think I had like two bucks I had all this debt accrued and my business was making no money so I said I gotta leave la like I can't keep doing this so I ended up moving back to my mom's house um at that point stacked up debt no money the Drop Shipping business done my software business not making any money I was like I need to start something fresh so let me go back to my roots I'm at my mom's house I'm back on my mom's couch I'm back to zero let me start with the thing that got me here today so I started doing e-commerce again but this time with all that experience I had accrued over the years and I cut out the bad habits I had so I quit smoking I stopped drinking I started eating better and within the first 30 days of moving back to my mom's house I had built a Shopify store that was doing over ten thousand dollars a month in profit like that and I and I started documenting it again on YouTube so it's all there like all this is yeah what were you selling again how do you find a winning product like that okay so in this case right I found this product out of necessity so when I moved back to my mom's house I was sleeping in my little brother's room and he kind of snores loud at night so I went on Amazon and I saw this product it was like a headband with headphones inside of it so you could like sleep comfortably and block out noises and I was like this thing is genius and then I saw on Facebook ads somebody was running this product and they had like millions of views but the ad was horrible so I said as long as I can make a better advertisement than this and a better looking store I could capitalize on this people want it it's clearly selling I want it and that's what I did and the way to find a winning product is just looking at something that adds value to people's lives and also looking at something that is already going viral and already succeeding and just asking yourself how can you add your own unique touch to it that's how I found that product so I feel like every single time I hear from somebody who does Drop Shipping like I hear from you I hear from Bia heza all these other like YouTubers they're like this is the easiest way to make 10 care month or to make six figures in a year if you're a young like unskilled person would you agree with that you think Drop Shipping is the way and it still is the way um well it's not easy it's definitely not easy um if I was looking for an easy way to make money I would probably just go work a fast food restaurant or something like that if you want to really build a business it's one of the better options out there for sure especially if you have an inkling to like creating content and learning how to build websites but for some people man just learning how to do sales will like get you off the ground and actually get some money in your pocket like I stand for dropshipping because it changed my life but I'm not going to be the one that's like everybody needs to start a Drop Shipping Store because I mean over the thousands and thousands of people I've talked to over the years I've learned that it's not for everybody you know like some of these people are way older they don't know how to build a website they don't want to learn how to edit videos so why do you have to edit videos if you're doing Drop Shipping well it's really content based right because nobody knows your brand and nobody ever heard of you before so you have to be able to make content that attracts people to come and purchase your item it's so heavily based on the content actually a lot of people think it's like a winning product or a magical website design but if you know how to make viral content it you can crush it with Drop Shipping you know that's really one of the most important skills but would you say it's the easiest way to make a hundred thousand a year because I get making money yeah to take any job that's an easy way to make money but like what about a hundred thousand a year the easiest way no but if you have the right skill set and you're ready to focus and learn over the next six to 12 months I say it's worth it I know how it changed my life and then I've impacted thousands of people that I reach out to or have reached out to me personally so I know that it works and I've seen it work countless times but no it's not the easiest way I'm sure there's easier ways you know I think it's window washing is the easiest way yeah probably you know but then you got to sit out there I live in Florida you know I'll be sweating like crazy um so look I would say it's the easiest way if you're ready to learn how to create content and build websites but if you're like completely computer illiterate I would never touch dropshipping with a 10 foot pole you know like go do sales or something what was the most you'd made in a month from Drop Shipping the most I ever made in a month and revenue was like a hundred and seventy thousand but it was really profitable we did around like 80 000 in profit that month um but the most I ever made in a day was like seventeen thousand and what product was that it was the Sleep band The Sleep headphones yeah the ones that I told you about so the difference this time compared to the last time was instead of let's do a store with a bunch of products let's have a store where we have a variety of products and then when we find one that works let's quadruple down on that product and let's become the number one retailer for that product and that strategy is what allowed me to scale this business as high as I did and it's what allowed me to actually build equity and sell the business and that's the new meta for Drop Shipping correct is like a one item businesses I always say for beginners not to start with just one product on the store because usually that first product that you test is not going to be the one that hits it's good to have a store with a variety of products tests see which ones perform the best and then you take that product and build a brand with it but yeah that is the new meta the General Store thing is out I would never do that yeah because I tried Drop Shipping I did it for a while I did for like four to five months maybe I had a general store I did that just by myself I don't think I got a single sale uh but I bought like the the domain I was running ads and everything and then after that I did uh what was the The Meta during the time where I was doing it was like you have a store that has a general idea so ours was called the better brow shop I was partnered with a friend and uh it was about like a bunch of makeup and glamor and stuff like that our main product was an eyebrow epilator so we would try to it like basically like cleans up your eyebrows you'd be using it huh I'd never use it like see if it was cool but uh like I never used it just to order it I swear I swear I don't use it uh no but we we had basically like it was a bunch of makeup and like Beauty project products but we had like a main one that we were pushing out and that was kind of like the meta during the time where it was like a jet not a general store where selling like leaf blowers as well as you know eyebrow stuff and like makeup but like a general a genre yeah that's exactly what I recommend people to do now call it a hybrid store okay so you have a store maybe like the Home Goods Niche where you could sell so many different type of products or the beauty Niche or the outdoors Niche where like you said it's like a genre but it still feels like a brand and then when you find that product that's really hitting you could double down on that product that's what worked for me yeah and but how do you build something then that you could sell why sell a business like that if it's making money isn't it better just keep it two questions there first question is how do you build a product into actually becoming a brand and I think it really comes down to having an actual quality product so working with the suppliers over in China to get your product better than whatever everybody else is Drop Shipping and that's what I did I literally worked with them I changed the speakers I changed the fabric I changed the packaging I put my logo on everything we added extra bonuses in there like we gave everybody a free book or ebook with a bunch of sounds also having a team in place so it got to the point where I wasn't running the ads anymore and we were running ads on Facebook on YouTube you on Google so essentially this business was passively I don't really believe in the whole passive thing but passively making me over a thousand dollars a day in profit the reason why I sold the business is because last year at that time I was really going hard on YouTube and I was having a lot of fun doing it and I was losing the love for this e-commerce business even though I had a team running it I still had to use my mental bandwidth to keep the business going and I didn't necessarily want to keep focusing on that I wanted to clear my space to focus on this thing that I loved I've been doing YouTube since I was literally 11 years old so it's like if I could do that full time I'm gonna do that so I started working with a broker and they got me evaluation the company they start pitching the business to a couple people in their contacts and it took around like four months until maybe like six months until I actually got the business sold that's crazy who buys it who's out there buying these businesses so the guy he's private but he bought it because he had another sleep business and he wanted to combine it and into his own existing portfolio and his skill set is literally by inject Capital inject his resources and team and just grow the business even further so I'm not even in contact with him anymore but he like merged it inside of his sleep entity and how is it doing now are you able to say or I don't really keep up with it I haven't even checked on it in a long time like I feel like that's like what if he turns into like uh tens of millions of Dollar business he's like okay you know I don't really know what's going on with it it's not under the same brand name it's like it's totally become something different now so it's not even like my thing anymore what did he buy for me he bought the product that we developed which wasn't even patented but he just wanted to have access to that and Skip all those steps he bought the team that we had and he bought all this content and marketing materials that I've accrued over the years and access to the ad accounts as well that's really what he was buying be interesting to see where it is now yeah like how it's doing how much money is made maybe I'll do like a video following up with this guy one day but I don't I don't really keep in touch with him we did the deal he kind of went away and that was that so so you sold this Drop Shipping website that you had yeah and then you also had this other what was the the other company that you're running at the same time the software one yeah you remember that business that made me go broke in Los Angeles that software business yeah well I never forgot about it um but it just wasn't able to stay alive when I was at my low moment I had um in 2020 started it back up again once I started documenting my journey of doing e-commerce on YouTube and as my YouTube channel started growing around that time um the software started to get some life in it as well because I was getting views finally I was stuck at 30 000 subscribers for literally two years I didn't grow at all for two years where did those initial 30 000 come from so when I moved to LA like I said I was doing coaching and every single week I was posting three videos on my channel this is when I met you I was grinding on YouTube man I was posting three videos super Niche down about Drop Shipping every single week I thought that was the way to do YouTube looking back on it it was not the way but I would get like a thousand views of video 5 thousand views of video and just keep grinding them out you know so that's how I got my 30 000 subscribers and then from there like you were saying the way I went from thirty thousand to a hundred thousand subscribers was by actually taking YouTube seriously studying titles studying thumbnails and studying how to make a video that people actually want to watch because before I was just posting as many videos as I possibly could and I was stuck at 30 000 subscribers for years some people dream about 30 000 subscribers but I hate that number everybody used to bother me I used to just look at my channel and it just wouldn't move you know um so from doing that and just authentically documenting my journey of building this e-commerce business I grew my channel past 100 000 subscribers I was posting a video every single Friday and I would show a live update of my store every single week and people got down with that because so many people on YouTube are talking about e-commerce but it's just like yo guys I'm gonna show you the 10 best products to sell but I was actually showing people live I'm building this business and let me show you what I'm doing every single week and that's kind of what got my channel off the ground down and ignited this passion for YouTube yeah yeah we'll get more into the YouTube success but I also wanted to know this other software business what is it what was the business yeah so why'd you pick it back up it's called viral Vault it's a product research software for e-commerce store owners and we also have training and a community inside of there so if you want to start your store it's a good starting place and it died because I didn't have any people that were following me that wanted to start a store but once I started documenting my journey and people saw that I was really making money with this they were like okay let me check out his product let me check out his software and that business went from the gutter it was making like zero dollars we were losing money with payroll every single month to buy the middle of 2021 I was doing over a hundred thousand dollars a month with this business like it totally flipped on its head and this business was way more profitable than my Drop Shipping stuff because all I had to do was pay my overhead of my employees but what I did was instead of taking that money out and using it for a lifestyle I was living in Miami and my rent you would be happy about this it was like 1900 dollars a month in Miami and I would just use all the little AdSense money I made and pay for my rent and just keep keeping the money inside of the software business hiring more people building a better product and now last month this business did like 350 000 it was like the biggest month we had with the business um so it's been like this like uh turbulent ride with the software business but it's moving in the right direction so let's say you're someone that wants to start Ecom what is the value of this software business like from what stage of wanting to start a store what would it provide it's totally tailored for beginners so I personally curate products I have a team that does product research and then I manually go through and review the products that I like the best and we upload those into our platform each product comes with supplier information competitor data ad copy description video ad everything that you would need to like put it on your store and test it we have a training program inside of there which I teach and I also got my friends who are way smarter than me to help me Teach it so we teach Tick Tock Facebook Tick Tock organic and then I have a community to do with coaches so it's kind of like an all-in-one toolkit for somebody that wants to start their own online store and what is the fee is it a flat rate or is it a percentage that the store generates it's it's super cheap it's 60 bucks a month so wait so how did you generate 350 000 on this a lot of people I have like a million subscribers um and people just you know like on YouTube so I I like even drop streaming videos that I made a year ago are still popping up and getting views like even to this day I still have one of the top ranked Drop Shipping videos on YouTube that I made like months and months ago so people funnel in through there um we also come up with some new offerings like I did a one dollar product and that was basically just a case study of how I took my business from xero to selling it in two years and that thing just went crazy so I remember that you put that in one of your videos yeah in the My Story video and that that day I had made like fifty thousand dollars that day from selling a one dollar item yeah so you got 50 000 people signing up from that yeah well we have like upsells and stuff in there too but yeah that was crazy I posted the video and then like yeah it was it was a good day so of the people that are of the viral Vault like the the clients of that what is the most successful story there's so many so I just did this subscribers Meetup I was the first time I ever did like a public Meetup with my subscribers literally last weekend and I had people that flew in from all around the world like Netherlands Canada all parts of the United States this kid drove nine hours just to come to the event but the most successful person that I can think of in recent times was this kid that came to me at the event and he's like bro I've been following your videos I joined your viral Vault program and right now last month I did 180 000 in Revenue he surpassed my highest month in revenue and he took a product from our platform he followed the training and followed the systems that I teach on YouTube and he did it and this isn't even like a sales piece like these are real people like they come up to me all the time but the Meetup was cool I got to see like a concentrated group of people that I've made some type of impact on and that's like the biggest blessing in the world to me why do you think that one guy was so successful like what sets him apart so I asked him a bunch of questions because I I was curious about that as well and I think this holds true in any field he stuck with it the longest and he didn't have a plan B he knew he wanted to do this two years ago and he stayed with it over the course of two years and in the first six months he lost a bunch of money and he ran into some issues then six months later he started to make some money and started to learn then the following year he finally started making money but it's ups and downs and you have to stay consistent throughout that I mean I could have quit my YouTube channel at 30 000 subscribers because it wasn't working right so it's what I think it is I think that's the common trait amongst people that I see that are super successful is that they just stayed resilient through like the hardest you know and why don't you just create the stories yourselves if you're doing basically all the work like you're finding the product you're running the ads you have all the expertise but instead you're picking people and training them like wouldn't it be wouldn't it be more profitable if you just created that store yourself that this kid had the thing about training versus building my own store is that it actually is more profitable I'm not gonna sit here and put up a front and be like it's not more profitable because with building my own store I can make make it make me a lot of money but considering my situation where I have millions of views coming in a month millions of followers it's more profitable for me to leverage that as opposed to just starting another Drop Shipping Store the Drop Shipping Store is what got my name out there and what established me as an entrepreneur but at this stage of my career that's what I get the most value out of and also it is an impact that we're making at this company you know many people have started their first successful business from what we teach so for me that that means more than me you know finding a cool product and turning into a brand you know maybe I'll go full circle and start another brand in the future but at this stage I'm not really so you're not running any drop shipping stores at the moment no but you're surrounding yourself now with some really wealthy people like that one billionaire yeah you just interviewed how do you how do you meet these people Well everybody's different right but the way I met Thomas pettyfy who's like the richest man in Florida was a cold email I literally just sent him an email my girlfriend did it saying that we wanted to do a video with him and he responded in the most gangster way possible he said said okay and then he sent a calendar invite with his address and we just pulled up no way yeah that must be the best cold email of all time first of all how do you get his email what do you say in the email well she did all the work my girlfriend she Tracked Down found his private email sent him a nice message sharing my brand and what I'm all about and we got the okay and we pulled up to his house he has a hundred million dollar uh mansion in Palm Beach which is like the most expensive ZIP codes in the world this guy has a house and then he has this gigantic lot right next to the house and we got there there was a butler there he shook my hand he greeted me he's like Mr peterfee we'll see you soon please go sit over there and five minutes later this guy comes out treats me with nothing but respect by the way like you expect a billionaire to kind of be like stuck up no total respect and we had a great conversation we hung out with him for like almost an hour and what what do you think set him apart was there anything meeting him that you noticed that was different about a billionaire than somebody's not a billionaire what I would say was he moved with respect and I know that that made him back on his career because he has a massive team so if he was an his team wouldn't really be putting that work in to get the company to billions of dollars that was something that really stood out to me that I wasn't expecting also the way that he moved with his time I've never seen anybody like that the butler told us he was going to come out at 10 A.M yeah he came outside no later than 10 a.m when the interview was over it wasn't come on guys you want to come in for a coffee you want to he was like nice to meet you thank you guys for coming walked inside of his house disappeared like a ghost you know have you heard from him since you shot this video with him no but I heard from a lot of people on his team and I know he saw my video and I know he really liked it the video about to hit a million views yeah I loved it yeah I thought it was really well done I stole your title oh what meet the dude everyone everyone has used that title now you know what the crazy thing is it doesn't even work anymore no use it on her own videos and it's so saturated that we can't do it it's not special well everyone says meet the blank man it's the principle that I shared before that worked me with Josh it's like look at what's working and say how can I add something to that you had the 100 million but I said okay this guy's like 300 billion so even though it's the same it's like different in that way you know I like the videos where you go to different events and you ask people what they do for a living yeah like what was the one was it F1 I did F1 as like a short but my favorite videos like that I ever did I did one on Wall Street I went to the New York Stock Exchange I went to the Bitcoin conference I snuck backstage and interviewed Kevin O'Leary um we did one at the YouTube uh vid Summit yeah conference and yeah I like those videos the thing about those is like people come to me they're like oh you're that guy that asked me what they do for a living I'm like well I mean not necessarily but all right cool let's rock with it you know yeah so I but I do like those videos they're very fun it sucks because they're so basic that's what people generally remember yeah they get so many views and they're so simple it's just hey you know how much money are you making what do you do for a living yeah I let one slip I forgot my one of my most recent videos was asking black millionaires how they got rich and that video is about to hit a million in a month um which for my channel is like a a top performer um so we're gonna do more of those because I do like them and they're inspiring for people because my goal on YouTube is to inspire right I want to inspire people through my story and through my business that I'm building and also through all these other stories that I get the opportunity to share do you ever wonder if some of these people are lying to you when you ask them how much money you make do you ever get to sit but you don't say anything I am very like particular about the people I put on my channel yeah and I do a disgusting amount of research on them because if I give somebody a platform and they come out as a scammer and some something down the line I'm the one that gets pinned with that yeah so I always make sure people are legit before I bring them on my channel and a lot of times I'm the guy that's going to be like yo pull up your phone real quick Let's uh let's show the camera what you're making and like people in the moment might get a little uncomfortable but they don't realize that it makes the viewer respect them even much more because they know that they're legit so I do that for people I don't mind and how about walking on Wall Street what type of professions would you see people having there how much would they be making they looked miserable out there I'm not gonna lie I was like I don't know everybody was just in a rush and everybody was feel like they're wearing just the same outfits and like I could never work over there but most everybody was like Bankers or the assistance of the banker or the assistant to the assistant to the banker like I don't know just MPC jobs like it was like uh it was like not really a place I would ever want to be involved in but we did get the opportunity to actually go inside the stock exchange and that was cool but it was way different than I expected get in there there was a guy that I knew that worked inside of there and one of my friends knew him very well so I just bugged the crap out of him to say I want to do a video inside there I want to do a video inside there and he made it happen but that that took a huge left turn um like okay I'm not gonna put the guy's name out there because I really don't want to give him any publicity whatsoever but he invited us inside of there camera's rolling gave us the full tour like talking to the camera like everything's all good and everything's great thanks for coming by we did a full interview with him then I get home I edit my video I put it out I didn't post it but I put it on listed I sent it to him he goes now we can't use this what are you talking about he's like if you guys post this video I'm gonna come after you like his whole demeanor like shifted like this and I was like uh I don't understand you invited us he's like no this video is bad because it shows that anybody can come into Wall Street and I was like you're talking crazy right now so um what I did was I was gonna scrap the whole video but I got creative and I had my friend who's an animator I animated the interview I cut out this dude's face I warped his voice and nobody ever knows if I really went in there or not so wow yeah I heard it's extremely difficult to get in that's why I was kind of surprised that you got in because what I've heard is that you need so much clearance and even once you're inside you're not you're not really supposed to take any video pictures I think are kind of monitored I hear they're very like tight on security there I'll walk right in but like it was because I was with the guy you know for sure yeah and he was like with somebody he was acting like the head honcho you know but then he got a boss yeah it sounds like he kind of talked himself up absolutely gotten over his head and then when it came to his like oh crap I can't actually do this yeah because I started the video on the street interviewing people and I worked my way up into the stock exchange that was the storyline of the video so he's like this just shows that anybody can come into the stocks and I'm like whatever bro so where do you where do you take the YouTube thing well you know continuing to share my story and document my journey is something that I'm really passionate about but also now I have so many people reaching out that want me to share their stories and give them a platform again I'm very picky about who I want to do that with but there are some amazing people like I have an interview lined up with the richest black landlord in America um in Miami we're going to be doing that video soon how did you get in contact with this person what do they do yeah his name is Don Peebles um he basically started out in Washington DC uh went to school in like the political field and and he just worked his way up he ended up getting a job at the tax Advisory Board in Washington DC and from that he was able to get in on some properties out there and he started working his way up he bought a property in Washington DC for the government as for his whole story I have to actually sit with him and talk with him but what I know is that this man starred in DC coming from a lower class family worked his way up and ended up now having a portfolio of eight billion dollars of real estate he owns two hotels in Miami on Miami Beach he owns like a private country club resort in Miami like he was loaded what I found is that these billionaires or even multi-multi-millionaires that are older they love this stuff because they get to provide inspiration to the Next Generation I feel like when you're 90 years old and you got a bunch of money that's all that you have left to do is philanthropy and sharing what you've learned with the world so you guys you got to share the secrets of what was in that email like what what was so good about that email that the guy said okay I am so curious what we included in that email was just the fact that this is an opportunity to inspire people and share your story on a large platform and then I sent my videos and also too having a library of cool videos helps like I send them another example of an interview and they're like oh this is cool so you guys you know and one thing is like I I bet for a billionaire a lot of people solicit his email with like I got this business opportunity you can make a lot of money 10 returning a month on this and they're like okay like I have been through this so many times I've already been through it so many times I'm 24 and I'm like point zero zero zero one percent as successful as someone like that and people solicit stuff like that but if it's something like oh you can share your message you can be inspiring to young people that's a lot more enticing than just like some sort of business solicitation yeah that's my whole thing on those videos I don't pitch anything I don't promote anything it's really just to share their story yeah so you know so on a more personal level can you talk about how you balance a relationship with everything that you're doing and traveling and yeah I mean the relationship has actually helped me a lot um for me having somebody that you can call on and be there in your corner every single time something's going on whether it's good or bad how has elevated me like crazy in life because I was single for pretty much my whole adult life I've been together with my girlfriend now for about a year and a half and recently she even like started helping me out in my business with with certain things so really it's helped me a lot you know how about you how do you guys meet oh we actually met at this restaurant I used to go to this vegan restaurant like almost every single day and I had seen her working in there you know I was like okay she looked kind of good but then one day they were actually filming a commercial for the restaurant yeah and they wanted me to be in the commercial and she was filming it so we ended up talking that day after we were done filming and we got connected we went on a date like that same day and the same day I think it was the day after all right it was like it was like we were ready what's that line of Interest where it's like okay like I think you're interested in me I'm definitely interested in you how do you cross that to like hey let's go on a date like a romantic date it wasn't even like romantic I was just like let's hang out like so then we just went for a walk let's hang out yeah on the beach at Sunset so so you just said like you're talking to her right casually because she's near you when you want to strike a conversation and then you just say hey like we should go hang out sometime yeah Jack if she's into you you can do anything you can go anywhere you want you know you don't have to if in fact if you do it like super fancy like it might actually like play against your favorite like you know well you don't want to show too early casual you know okay like we went to a restaurant right by my house we sat there on like the bar and then we just went for a little walk and yeah it worked the thing is some of my friends like from back home these guys have no money they pull straight tens and they get whatever girl they want that's what I'm saying I don't think it makes that big the money thing will add some swag to you as a man it'll make you more secure sometimes but um it's deeper than money and girls a lot of times like the ones that care about money are the ones that you really don't even want and the ones that don't care about money is like it gives you a chance to actually show your character you know and that's how you really build a relationship so you said it's deeper than that yeah explain that like what is it it about I feel like a woman is more attracted to like a man's Aura of like confidence like does he take care of himself is this hygiene good does he have something in life that he's like working towards does he have good friends like the money is like a bonus you know but it levels you up for sure like it adds you on a higher bracket if you're broke you're kind of on a lower level so I I would agree with that I think it's like somewhat it's not I would say it's somewhat important right like a girl would probably take that into account if we can't also generalize talk about women either because it's like every woman got their own kind of preferences you know but of course yeah yeah of course but I do agree I think it has to do with your general aura or like Vibe not to use cliche words but it's about like okay are you a competent person can you strike good conversation are you confident yeah you know Alex uh hormozion on your show he says something that I really liked he's like the two dichotomies of a relationship is like the cheerleader and the person that's on your team I think that's a good way to look at it and those are like the two ones that actually work like the guys out there he's doing his thing in his career and his woman is in his Corner helping him out or or they're in it together they're both working on the business together they're both building this thing as a unit those are the two that I've seen work successfully that's how my mom and my stepdad they're married that's how they work but then on the flip side I've seen her previous relationships not work because the whole dynamic was off but not to say that it still can't work out if let's say like the the woman in the relationship's out on the field like in the guys the cheerleader it just represents a very statistically small percentage of successful relationships yeah definitely and what about being vegan you brought this up earlier you met your girlfriend at a vegan restaurant yeah both of you guys are true vegans well I would say like plant-based like because like my car got leather seats and like you know I probably buy something like shoes but I eat plant-based like Foods only I don't eat meat or drink what's the reason behind that I just started to do a bunch of research on how like all this meat is produced in the world and it totally changed my perspective on it and it made it not appetizing for me anymore and then I said okay let me try to live without it let me try to eat a diet without having these Foods in my system and I felt just fine I even felt a little bit better than I did before I was still in the gym I was still putting up the weights I was putting up I felt more energy so I just stuck with it um I haven't had meat in five years so you made your own personal decision to do that was there any other like influences on you that were saying yeah you should become vegan one of my best friends actually at the time we were working out together every single day and we were broke we would always go to Chipotle after the gym and we would get a bowl we would split it and we would just eat the chicken bowl every single time and we go one time and he's like I don't want chicken this time so what are you talking about bro we get the same thing every time he's like no I don't want I'm done eating meat and I thought he was crazy I thought he was insane but then over the next two weeks he just starts educating me on all these things he's learning he started sharing all these Resources with me and I was like we're still working on he's still killing it he's still even doing better than me so that's one of the biggest influences that led add me to doing that and he's still plant-based to this day and he's actually one of the healthiest and most shredded people I know he does Jiu Jitsu Muay Thai the man can lift crazy um so I don't knock anybody for what they choose to eat but this is what I choose but why no fish I never used to like fish I never I never ate fish growing up my mom didn't like it so we didn't eat it in the house so I don't have like an appetite for it I actually don't even I hate like like anything that has that taste like seaweed or anything like that I hate it the salty kind of ocean the ocean he taste that's like that oh man yeah I respect that I love the fact that you made your opinion for yourself and you just like made the decision totally cool yeah I get a lot of feedback from my friends you know because I'm friends with a lot of these entrepreneur biohacker type of cats and they always be like oh you need to eat grass-fed steak and drink raw milk from the cows and like I hear you bro but like I'm doing my thing that's fine I think it's a big problem that everybody is now an expert and they're just like you gotta do this this will fix you this will fix that and everyone's an idealog that wants to share their ideas and try to force their ideology on other people I think yeah super yeah so I respect the fact you made your decision for yourself you're not forcing us on anybody and you're just living your own and within your own line I think all it is is just eight hours of sleep don't drink don't smoke get some exercise 30 minutes a day I think it's that simple and drink a lot of water drink good water too you know that's a big change that I made in my life over last year like drinking a lot a lot of water and making sure the quality of the water is on point um that has made it what do you look for in water I just don't drink water at the top anymore what no Graham I hear the tap water's better so you're on the Olive Garden water I just get Spring Water I buy glass bottles of spring water they ship it to my house every single week you still drink tap water yeah I do Graham you're so rich no the tap water is better quality Los Angeles Las Vegas tap water is phenomenal the testing that they have sponsored by the city of Los Angeles yeah I heard the testing that they do on water is more strict than the testing on bottled water I saw a study a while ago this is on like the the top page or Reddit where they went through and tested Waters and they found that tap water was actually better for you I think there are studies that would go against that and argue that as well for me I just feel the difference I used to drink the every day like out of the refrigerator like the filter in there compared to me actually drinking Out The Bottles most of the time and drinking much more of it I feel better I used to wake up super tired every day too and that change actually made me feel a little bit more awake yeah I mean I agree with it too someone switched your water I don't know man Miami that just just think about all the stuff that goes through those pipes and all those systems I actually believe that it makes a difference maybe I'm tripping maybe it's Placebo but I've seen a difference in my life so for the veganism it's due to the ethics or is it the environment what is it more specifically it started just learning about what it takes to produce meat and it changed my whole perspective on it and also understanding the impact that that had on the environment now there's arguments as well on the plant-based side for farming vegetables and fruits and how that impacts the environment but that was what led me to starting it just you ever watched like videos of like animals getting like tortured in a factory yeah yeah like you ever you ever saw like these like boxed in factories where the cows are like this close to each other yeah and their heads stick out the thing and they're getting whipped all day yeah you ever saw how they make milk no like it's not like a farmer in an outfit with smiling pulling it there's like a metal thing that they attach to the bottom of the cow that like yolks the bottom of their Udders and like blood comes out of there plus comes out of there and then they run it through the filter and then they give you the finished product where the guy smiling with a cow so okay so I saw one of those videos for milk and I stopped drinking milk after that but I never was like a big milk person anyway but I saw that I stopped all together so milk is one of the biggest scams in American history because if you look at the marketing campaign that they ran for milk it was one of the biggest marketing campaigns of all time got milk LeBron James Michael Jordan Tiger Woods Serena Williams if it was so good why why are we trying to push this to everybody why does every child from the age of six years old get served milk in school instead of water because they want you to build up the habit of drinking the milk it's not because it's so much healthier for you to drink this every single day I thought as a kid it was like calcium like yo you get your good calcium yeah build your bones build your bones get them strong yeah think about the quality of the school milk that you're getting you think you're actually getting good quality milk you're probably getting the bottom of the barrel lowest thing ever I used to drink strawberry milk every single time oh man The Nest quick I'd mix that in that's right I used to like chocolate oh I used to like it too but the the school lunch that they feed kids is terrible but that's a whole other topic yeah so you're very into nutrition I mean I try because that's like the final frontier like look I know I'm gonna make money more money in my life right but what is it worth if by the time I'm 50 and I got a billion dollars that I'm completely out of shape and I can't enjoy it you know so I I guess you could say I'm big on nutrition I think everybody should be you know is that your goal 50 one bill um I don't really look at it like that I had this big realization um last year because I had set a goal for myself to accomplish a certain number of subscribers on YouTube and right on December 31st I hit that exact number so I said okay what if I could have put a bigger number on the board maybe I would have did better so I changed my perspective this year and it's actually been working like way better for me to just say okay let's just do the very best that I can do every single day let's not put a cap in what we think is possible and just let's see what can happen and as a result I mean I've had my biggest month of subscribers I've had my biggest month of income I feel like less of like a shot clock pressure of like oh I gotta hit this target by this time um so were you investing in what are you doing with that money so I have a lot of my money in cash um I have maybe only like 30 percent of it invested I have money in a couple stocks that I like I have a bunch of money in index funds on the Fidelity index funds I have Bitcoin I have ethereum have watches I have the car that's kind of where my money scattered but really the majority of my money is in cash because I still have Trauma from when I ran out of all my money so I kind of like sure haven't it but I realized that that's kind of a mistake yeah usually like keep one like for you even like two years of expenses in cash yeah I have like I have like many many years of expenses in cash you got to think logically it's like if you were to invest it let's just say the worst stock market crash ever you lose 60 percent of your money how long will that realistically last you usually crashes like that take about four to ten years to recover assuming from the peak so it's like can that last you the four to ten years well you're also continuing to make money so like when you think of those things logically like even the worst case scenario yeah 10 years right you'll still end up on top at the end right yeah it's true I need to be a little bit more aggressive with it and I do kind of aggressively invest back into my business like we spend a lot to do videos and travel and I've never been paid to do a video ever like I never did an interview with somebody as a paycheck or anything we pay for everything out of pocket I have a big team that I work with on YouTube and viralvault so I guess that's probably the biggest investment you know it's back into my business yeah but you're right I I do need to get rid of some of my cash because it does nothing yeah you know that's why I tried to do that savings account just like to get some money accruing because in the Chase account just kind of dead in there the treasuries I do have 5.2 5.3 I saw I saw your video about each other and I bought some on Treasury direct so yeah yeah it's complicated to figure that out yeah I know it wasn't so bad the horrible website though yeah if they just made it easier you know well they have the best product they don't even need to optimize it you know it it makes me think that they don't even want people to buy these things because they just don't make it that like friendly like imagine someone who's like seven years old wanting to go figure out how to do this it's hard it is super hard but what I just looked it up on YouTube just like how I learned everything in my life so YouTube University baby I'm always watching YouTube you know I watch my boy Grand to of course there we go yes did you watch my window washing video I saw the thumbnail you're gonna watch it yeah you got to watch it that I want to turn that into a new series so you actually went with somebody that does window wash that's why I was saying like we're talking about the easiest way to make 100 Grand a year I'm like window washing okay I didn't know you actually went with somebody I thought you were just telling people no no that's why you got to click on the video because my whole thing is I want to do like an undercover jobs where I go through with other people and they teach me how to do what they do yes and I want to focus on like young people making really good money and weird careers that you wouldn't think of and window washing was one of them so you were out there washing windows yeah so I met this guy because he came up to the house and a neighbor said that he was going door to door doing window washing and gave me his business card I was just curious because the guy came up and like was kind of looking through the windows I'm like you're trying to rob the place like I don't know because he just like peered Through the Windows that's kind of weird so I looked him up on Instagram and I see that he was 19 years old uh wife kid and is going door-to-door window washing windows I'm like dude like you've got to help out this person and so I'm like hey I'll just I just want to send you a hundred dollars just for free no strings attached I just want to support an entrepreneur and like you know give a thumbs up that yeah like keep doing that that's great some encouragement and he was like no I don't even want the hundred dollars just give me like a 10 minute phone call with you and that's it and so on the phone call he's like yeah I really want to buy a house and I'm like dude how much money are you making well you know anywhere 10 20 000 a month what washing windows at 19 years old he's like yeah it's really good and he walked me through his whole business I just it sat with me for a while so I came up with this idea I'm like how cool would it be just to Shadow him for a day uh and just see what happens and I did and so my goal for the day was to make 500 washing windows and we pull up in this area and we just start door knocking and it's horrible and that we did like three to five houses of just like you know knocking on doors being told no have you ever done door-to-door sales before I did door-to-door like door knocking as a real estate agent for a while in Mar Vista hated it yeah and so I did a week of that and I decided I'd rather quit door knocking than have to do this ever again so I stopped I hated it but it was actually the first house we knocked on was the president of the HOA in this community and she was not happy how did you get in here and we're like you know we gave her a bit of a story and she's like you can't be like horrible and I'm like dude should we keep going he's like nah don't worry about it we'll just we'll just go over here instead I like this guy so we went over there and like the fifth house was this uh was this older lady we just talked to her she was so nice and she'd like haggled this down a little bit but we got a 250 job wow washing windows and so he's like yeah you know we did pretty good so far but we ended up making over a thousand dollars that day going door to door we started it we really started door knocking at like 8 A.M and we finished at like six but from an eight to six making a thousand dollars in a day was insane yeah that's incredible and it just goes to show that you don't need to start some crazy business to make a bunch of money she didn't work and you need to pick a skill that you can focus on bro is obviously really good at Windows yeah he was good at Washington he was better with people so he was really good at handling objection because he would turn these situations around like I couldn't do that they would say oh no I'm not interested he'll be but you know what it's a really good price how about this how about I just take a look around and I'll give you a quote no I'm not really interested well how about this it's a hundred dollars off right now only because I did a job down the street uh how much is it this price and we'll throw in this for you I don't really wanna we'll throw in this if you say yes right now yeah and he'll get yeses yeah it's a good way to make money my big brother also he's kind of like me in a way he didn't work a job yeah he made his first money from doing mobile detailing so same thing yeah door-to-door going to houses saying hey we'll clean your car it's super dirty I'll do it check it out you pay me after and he did this for a long time now he's in the real estate game but he really made his first money just from doing mobile details yeah so that's that's the next one that's why I was bringing that up it's such a wholesome story but I got a letter in the mail to the PO box box from a high school student who says hey I'm washing cars on the weekend I've been saving all of my money I bought a mobile detailing truck with all the money that I made on weekends and I'd like to wash your car for free as a thank you good good and so I met him he washed the car for free did such a good job did such a good job and we kept in touch and I think I did like an Instagram shout out and then he started cleaning Ryan pineda's car and from Ryan he started like cleaning all these other people's cars and now he's cleaning like all the YouTube Cars you changed his life and so yeah but well no he was already doing that like you you was doing that a lot yeah he was doing it way before so now I want to showcase him and go along with the day and he's like dude show up on this day it'll be a good day we could wash cars together I love this series here I think it's great and it shows people what it really looks like to get out there and make money I think it's probably fun for you to you probably get bored of being in here doing talking videos all the time yeah it's tough for me because I look at it from a business perspective and I'm like where can I get the most value for my time and we spent such a long time on that window cleaning video like such a long time it was a whole day of filming Alex spent three days editing the video we spent a whole day reviewing it and I was exhausted like doing like that much time but doing that one day I have to tell you I could have made two to three normal sit-down videos in that time yeah because not only was it physically exhausting mentally it was exhausting the rejection that you get all the time it takes a toll but talk about the dopamine Rush when it was all said and done and you made a thousand dollars like it probably was higher than you ever feeling after you finished I mean he made the Thousand eyes I'm not taking any money from that but it's the win of the story you know yeah I hear you but it's hard for me because when I look the ad Revenue videos substantially lower than when I make like a Federal Reserve update video so it's like for me those videos probably make a fifth of what I could do just in the office so it's tough same for me I mean when I when I pivoted out of dropshipping videos it started broadening it up a little bit my CPM cut into a third yeah but I fell in love with the videos that I was creating I didn't really love making these dropshipping tutorials oils as much as I did actually being outside filming using music that I like telling stories editing putting things putting funny stuff in there that I never would put in there normally people seeing my personality and that's when I was like it doesn't matter if I just keep doing this the money gonna come back around and it has you know so that's that's where I'm at I'd love to do one of those a week and just do that yeah you mentioned like staying away from things that might like pull you down what are those things for me it's like sleeping super late being lazy acting like I'm retired or something um just eating crappy Foods playing video games I do love video games but I try to limit that these days you know that's good um alcohol I like to drink occasionally but I I really keep that to a minimum sure just the standard stuff the stuff that you know in your heart you shouldn't be doing you know but we do it anyways how do you make sure you don't get complacent I see where you are right now and it's like oh I'm fine well you know I actually tried to retire before it was so boring like um the first time I ever like looked at all my money and added everything up and I had like a million or whatever I was like okay I'm gonna retire now just like chill out for like a month and do nothing that was like the most depressing month of my life like I was bored nothing was happy for me like the first day was cool because I was like free and then your brain needs something you have to have something that you're striving towards like you have to have some type of goal like that's why I feel like when people retire at like 60 and they do nothing they like die internally you know um so I don't get complacent because I realize that it's boring and it's like not fun I like creating stuff so what happened in that month when you didn't have that main driving factor of working did you just have a slow regression into like okay I'll skip the gym today I'll eat a little bit worse today and was it just like every day was getting worse and worse yeah it just became alert I just became lazy and I got bored and I wasn't working hard I wasn't making videos I wasn't running the business I would check in with my team but it was just a complete like let me just try to step away from everything and see how that goes hated it yeah hated it and what's the goal now for the future like yeah I know that we previously discussed a billion dollars at 50 years old but like where do you see this going in a decade 30 years Etc I don't know I just want to keep trying my best and do as much as I can on a daily basis and I think the potential for this is like truly Limitless I never would have thought I would have a million subscribers right now um just like last year in January I had like literally 200 000 subscribers and that took me 10 years to get that and they go from 200 000 to a million in one year it's kind of like a testament to the fact that we don't know how big this thing can actually be so for me what's the goal is just to try to become the best version of myself and Inspire other people through that journey and also travel around the world and meet cool people like you guys and share y'all stories with the world because there's so many amazing people that don't have that platform and hopefully can Inspire the Next Generation and this this current one as well so yeah what's your advice for people watching I would say people should take less advice really I would say that you should just follow what you know in your heart that you should be doing because a lot of times your intuition is kind of guiding you in the right direction but if I was going to give any piece of advice I would say pick one person that really stands out to you and somebody that you really want to emulate and just study them because if you try to go ahead and study every single person in the world and try to do what they're doing and do what they're doing I found it's not going to work I would rather have one Mentor that is doing the exact thing that I want to do and just Shadow him and learn from him as much as I possibly could so that's been my truth thus far I agree I think there's like a honeymoon period of starting a new Endeavor and you really like it for three months and then you hit your failure and then you try maybe a little bit more and you hit another failure and then you pivot but you never get actually past the hump of like making money being profitable and enjoying it and same goes with the gym it's like you kind of like that honeymoon period and I've I've been through this phase so many times where I hit the gym and I love it for a month and then I stop because I'm not seeing progress and I go back six months later you just gotta keep pushing through that yeah absolutely um and then the only other thing I would say is that like you should not compare yourself to me or to Graham or to Jack because it's like I used to do that and I sometimes still find myself doing that the reality is we all come from completely different backgrounds and you should look at somebody else's success as a testament to the fact that you can do it too not they did it so now I can't do it it's they did it so I can definitely do it and maybe bigger than they did so we should celebrate the success of other people and we should not look to other people with jealousy or Envy or comparison because that is going to hold you back so much and it has in my life and once I started living life and kind of like this mindset of like yo if he's winning that's a good thing it's possible I started becoming way more successful so that would maybe be another thing I would say and generally speaking what do you think of some of the biggest problems in the world right now I think what we feed and educate what we feed our children mentally and physically is going to become a massive problem I have a little brother and I have nieces that are like six and and two years old so I see what it's like growing up as a young kid and today going to a public school I think that does not scale very well at all I think we have some crazy bubbling issues with the economy as I learned from studying my boy Graham right here that will come with a cost eventually even when I was with the billionaire he told me like this next market crash is going to be bad he's like the some of the stocks that you own will not be here when you come back around you know like what are you owning no he was saying like this was a general this was a general statement because you bought pelotonics he literally he went like this Neo he said the stocks that you own will be worthless this man got real serious on me like talking about it's going to be one of the worst crashes ever so that scares me um and also I think the fact that we spend so much time on social media especially the children will scale out pretty badly but what I found is that if you focus on all these external factors it only holds you down in life so if you can focus on yourself and being the best version of yourself that is truly the only way that you can make an impact on the people around you in the world so you can't consume yourself with the news so much I agree I think people are way too distracted nowadays like everything is distracting your phone Billboards advertisements this that YouTube gurus and like Tick Tock everything is just distracting people pulling them away from Solitude where they can actually think and work through their own problems over stimulation you know yes absolutely yeah oh that's why you delete tick tock yeah and subscribe to the iced coffee Yes except uh our Tick Tock obviously yeah is good right we teach educate only stay on that one now I think this type of format of content is good for people because it actually makes you use your attention and not sit there and watch a five second video you know you actually have to listen on Clips drive a lot of traffic good very good yeah so it's the clips that get you in and then hopefully you watch the whole video those clips though yeah I've had some go crazy I had one get 13 million views that's like the biggest thing I've ever posted geez yeah I had one on my second Channel got 50 million ideas which one would Mr Beast no uh-uh it was a random clip I did on a video that bombed it was Judge Vonda B clip on child support Josh took it clipped it up posted it on Tick Tock and I think you got like seven million views on Tick Tock and he's like do you gotta post on YouTube and I did got 50 million views on YouTube that's amazing and it's just a stupid clip on a video that bombed and I don't know why it did so well shorts it was just like Hey we're gonna promote this video but I mean it was interesting you know why because it was so divisive the comments was probably fighting each other yeah you know what I think it was uh the husband wanted child support from the ex-wife she was making like a hundred grand a year but because she didn't want to pay child support she quit her job and got a job at like 7-Eleven and then claimed that I can't pay a child support because I'm not making the money anymore you would be funny on like a judge show if you were to judge I would watch that show I would love to judge uh like money in relationships I can be so much fun to have like a couple here's a money problem let's solve it together you ever thought about doing a series like that on YouTube like we tried it on the Graham Stefan show we did yeah oh man yeah we had people call in that had Financial issues and Graham was like the coach between them yeah oh there were some wild ones I like that format for you I'd watch that especially if they were actually there that's the thing they were all like over the phone and you don't quite get the grass you gotta get the emotions of like oh man there was one caller that I'll never forget he called me asking if you should break up with his girlfriend because he spends a hundred dollars a month on her and he's like this is what Greg was promoting like being as Frugal as possible and then his fans were just like oh my God no even I was like yo that's extreme yeah and like how often do you see her he's like you know once a month and I'm like yeah he's like well we're long distance but when she comes down I have to spend a hundred dollars is there anything you could do for free he's like yeah yeah but you know we'll spend money on that I told him he's a little crazy it's the average girl Stefan fan they uh you got a penny pinch man no no but you know what I also told him that if he's questioning a relationship over a hundred dollars a month yeah it's probably not gonna work out he should probably just cut it yeah I agree probably not you know if that's if that's a question probably not a good sign yeah I spend money freely on my people I think that's the craziest thing I spend money on is like when it comes to my family and my girl and my friends like we go to dinner I pay for everything we we go yeah that's perfect where do you want to go Jack it's on me man um unless I leave my wallet in the car then you might have to get it see I leave my wallet in the house yeah every single day no I could I I could learn a lot from you though because I feel like I don't spend like crazy but I'm definitely not the most frugal guy you know but I I'm not like the the craziest either with money like I have friends in Miami they just very much different from the rest of the United States yeah it's like um you know it's like a swinging contest you know of everybody trying to show that they got it and I stopped playing that game a long time ago because I realized that nobody actually cares really so we had uh fresh and fit on and they're from Miami and they explained everything is like the watch the car the penthouse like all those things you gotta have in Miami and the clubs yeah but the real big dogs the real big dogs don't really respect those guys like that so they're like appealing to like the the crowd of flashiness yeah um so it depends on what game you want to play when I went to the Billionaire's house you think he'd give a about what watch I got on or what type of car I drive no he respects my character and my integrity and how I move as a man and that goes for all these people that are really successful in my network it's only the little boys that make their first couple hundred thousand dollars that actually care about like a penthouse in Miami that they're renting you know and they share it with their homeboy like that's it's lame to me like after living in LA and after living in Miami I've seen so much of this rented fake lifestyle file that none of it impresses me anymore like the Lamborghini doesn't impress me anymore the Rolex doesn't impress me when I don't care like what are you building how are you as a person and how do you treat the people around you that to me is what is impressive you know what I'm seeing now it's getting promoted uh is that old money thing have you seen this oh I've seen dude okay so what's so funny is that I was I was scrolling I think it was Instagram and it's like old money versus new money and it's like shows old money is like you know no logos on shirts and stuff like that understated like the preppy sort of Easter style and then it shows the new money of just like the flashy car yeah and for some reason I'm like how does this get so many millions of views and I just I keep seeing it get recommended then be a hesitated video talking about how he profited from a trend of right now it's old money and that's the style and the trend and like Abercrombie was kind of marketing towards that so he was like if if abercrombie's you know I'm gonna buy calls on abercromb being gonna make money and he did and that that switched it for me is like oh this is a trend right now yeah so I think we're going towards that like understated kind of vibe where people aren't flashing things a little more conservative I think we're going towards that right now yeah you can thank uh Andrew Tay and Iman grazi for that one for sure they're kind of I feel like leaders of that type of movement you know these guys are like oh don't wear any logos you got to be fresh and fly you know I think they're I think they're kind of leading that because I see I see people that just like clone those guys like one of one clones like the way they dress how they act yeah absolutely you know I could see the dressing but not so much like the watches and the cars and you can't clone iman's watch collection that thing is ridiculous yeah but I'm sick but even even Andrew Tate's watch collection it was usually like a Richard Mill yeah um or or something of like he's flashy they're both flashy but in a very tasteful way sure and that's how I like to do it too you know I don't like to be super flexy this is maybe the flashiest thing that I own but other than that you never see me wearing a shirt with like big brands on or nothing like that I try to keep it clean yeah yeah so any uh other questions yeah for us anything we can answer for you when you look at my YouTube channel now now that I have a million Subs you've probably seen some of my videos I've seen them all damn yeah well thank you how do I double down and take this even further what would you do if you were me right now I personally think most YouTube channels have a lifespan of two to seven years two to five years I think what you're doing now is on The Cutting Edge of what is good but I worry that it's it's hard to submit your name on that long term Daniel Mack did a really good job at that with cars really good and now you can see he's expanding and he's expanded his business a lot uh I'd find a way that you could make this sustainable for just like three years and how you could be the best at it because it'll get really saturated from the sense of a of a repeatable style that anyone could say this works I showcase this I do a house tour I do an interview it's this this formula now that's doing really well I don't know how long it's going to do well for I'd probably give it a year maybe two years so I think how you could roll with it today to make it as best as you can for the next three to five years yeah we'll keep doing that I feel like the differentiator is like trying to get the highest caliber of people that I can that other people can't get yeah and the actual production of the video itself so it actually like stands out as like oh wow like that was it that's very much the NS approach because we were just with Ennis yes and Ennis has kind of set himself apart as far as the house tours go yeah because he says he has this very precise attention to detail he goes you know he'll do an extra 30 hours of work for extra point zero one percent Improvement in the video I'm the same way and he says that he thinks that's what sets him apart from all of the other competitors and the people that you want to attract like the billionaires or the really you know the interesting people that you want to highlight on your channel those are the types of people that will notice a difference you're not doing it for the fans you're doing it I think it's that I think it's difficult because that doesn't always yield the largest audience all the time is like that point zero one percent like some people appreciate that for sure but sometimes I see the weirdest House tours just take off because either the person behind the camera is interesting or the house is unique there is a really cool Airbnb the tour was good but it was an Airbnb built into the side of a rock that was just so unique it was filmed well not in the like the level of you know what what Inez would be doing but oh man but it got like 10 million views on this and I'm seeing a lot like Eric Conover is doing you know similar videos to an S but the last thing I want to add to this yeah is that I think the way that I can keep doing this for a long time is making people connected to me yes so it's like it they they come to the show to see me and who I'm meeting not always just to see who the new guest is and that is really the challenge I as as I I look at this question you asked me earlier what am I struggling with that is the challenge for me now it's like I know how to get millions of views on YouTube consistently but now how can I convert these people into like a real Die Hard fan base and I have that because when I did my Meetup and I saw the turnout I was like damn but how can I do it even more yeah I think sharing more of your story and more of your opinion I think that'll help uh like the video that got me the most was your story like that one video where you did the one dollar thing at the end like that one sticks with me and I think for for me the one video that I built a huge audience from who really cared about me was uh the video why quit my nine to five job it was like a 30 minute long video uh but people who watch that video all the way through like they're not gonna forget that story yeah they might get less views in the moment we build a stronger connection yes yeah so I think interweaving that within your content I think would help a lot I will thank you yeah thank you so you're making 350 000 a month from your from your viral uh was it called viral Vault viral Vault okay is it a month I made 350 last month oh okay but that's from variable and from YouTube oh that's everything together yeah okay so there's our title uh uh we'll also run the title and thumbnail by youth that's fine if you'd like um so how much are you doing off YouTube now I think last month it was like 55 000 something like that 58 000 um so it's like 50 to 70 a month in AdSense and then you did 300 000 with the viral Vault last month yeah and I also it was like yeah because I have also a Shopify affiliate that pays me um I have like a partnership with I I got a couple different streams of income but those are the two main ones and how is your time spread to all these different Revenue drivers I really just check on my team for viral vote and I make sure everything's moving but the majority of my time on a daily basis is spent on YouTube so coming up with ideas working on our new video that we're filming or editing and I'm like I'm a YouTuber right you know like I'm a business guy but like if you ask me what I do every single day YouTube I'm really working on my YouTube channel see I would say like oh you got to focus more on viral Vault because it's the real Revenue driver yeah of all you know your entire production but at the same time time YouTube is kind of funneling into virus so it makes sense that you would focus on YouTube even though the actual like number Avenue reads or the ad revenue is not going to be like super significant relative to viral Vault yeah when YouTube grows everything else grows it's kind of like the the uh pulse you know I agree with that yeah so thank you so much for coming all the way to Vegas and doing this but one thing that would mean the world to me though I just have to ask okay if you smash the like button for the YouTube algorithm it helps out substantially it really does as well please a huge it makes a huge difference I've tested now across various videos where I really talk about just hitting the like button it does actually make a difference in the number of views a video gets just hit the like button that's it and subscribe and on top of that all of Jordan's information will be linked down below thank you so much for coming on the podcast appreciate it really means a lot and until next time see ya yeah thank you guys if you press the stuff