How To Achieve SUCCESS FASTER Than 99% Of People (START DOING THIS) | Tom Bilyeu
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Tom Bilyeu opens his live series with a stark reality check, asserting that failure is actually the most information-rich data stream available for learning success. He argues that true fulfillment comes not from chasing specific outcomes like wealth or fame, but from divorcing one's self-worth entirely from results and becoming obsessed with "sincere pursuit." Bilyeu emphasizes that while money solves financial problems and provides utility, it cannot buy happiness; the only path to emotional satisfaction is working hard for a set of skills that matter. He illustrates this point by recounting his own history as an "empty dreamer" who possessed ambition but lacked drive until he learned to embrace failure not as a reflection of identity, but as essential feedback in a game of execution and skill acquisition. The core mechanism for achieving extraordinary results is identified as deliberate practice within the context of neurochemistry. Bilyeu explains that humans are living in a "neurochemical soup," where feelings and beliefs dictate reality through complex brain wiring involving the hippocampus, amygdala, and deep limbic system. To succeed, one must understand these biological mechanisms to interrupt negative loops before they hardwire themselves into behavior. He shares anecdotes from building his protein bar company, Quest, including driving a forklift he never thought he would need and dismantling equipment with a sawzall when told it couldn't be fixed. These stories serve as proof that giving oneself permission to "royally [__] up" by risking failure is necessary; only those willing to face catastrophic consequences can learn the speediest lessons required to master their craft. Bilyeu further challenges the notion of innate talent, citing Roger Bannister's breaking of the four-minute mile barrier as evidence that perceived limitations are often mental rather than physiological. He connects this concept to personal trauma and anxiety, suggesting that medical interventions like MDMA-assisted therapy can help individuals taste a state of self-love and acceptance previously thought impossible due to past wounds. However, he insists that for most people, the path forward relies on cognitive reframing: viewing oneself as a perpetual learner rather than an outcome-dependent entity. He recounts his own journey from being broke and living at his fiancée's parents' house to becoming successful, attributing his turnaround not to magic but to shame-driven discipline and the realization that he had more drive than ambition initially possessed. Ultimately, Bilyeu concludes that success is a relentless game of execution where one must constantly ask, "What did I do wrong?" without blaming external factors or protecting an ego tied to results. He encourages the audience to adopt a long-term perspective by evaluating their lives in ten-year increments rather than judging themselves on monthly failures. By stacking small bricks of skill acquisition and maintaining clarity about goals, individuals can navigate entropy—the natural tendency toward chaos—and build extraordinary outcomes despite fear and suffering. The final takeaway is that anyone who does not violate the laws of physics can achieve anything they desire if they are willing to pay the price through sincere pursuit, deliberate practice, and the courage to embrace failure as a vital teacher in the process of becoming their best self.
Read the full video transcript
Failure
is the single most
information-rich data stream that
exists.
I cannot promise you that you'll ever be
successful.
The very thing that you're pursuing in
your life is very [ __ ] simple. It is
fulfillment. That's it.
So, if you want to actually make your
dreams come true, I'm not telling you
not to chase money. I'm just saying it's
not going to feed you emotionally the
way you think it is.
So, you've got to completely divorce
yourself from this notion of outcome and
become completely obsessed with the idea
of sincere pursuit.
The reason to tie that to sincere
pursuit is it's the only part you can
control.
And now, please put your hands together
for a night with Tom Bilyeu.
Hi, I'm about to ruin that [ __ ] good
mood. Let me tell you right now. We'll
see how fast we can get cut right
through the [ __ ] So, we want these
nights to have their own unique
fingerprint.
When we decided to do a live series, we
didn't want it to be the same old, same
old. I didn't want it to be just the
speech that I go and do when people
bring me out to an event. I wanted it to
be something where if you came to 10 of
them in a row, every one of them was
going to be different. And so, that's
why we wanted you guys to participate.
We had people send in those videos. We
had you guys write up on the wall what
your hopes and fears are. I watched
every video that was sent in. I read
everything on the wall.
And that put my team in a bit of an
anxious state because nobody knew what
the hell tonight is going to be. And
quite frankly, I know what my intention
is. I know what I want to do. I know
what I want to accomplish.
But I don't know the path that we're
going to take. And that path is going to
be uniquely determined by the people in
this room. So, this night will only be
as good as you guys engage. I'm going to
try to get us into a headspace.
And then I'm going to open it up for
questions. And the questions are really
where the magic happens. If you can keep
it a question and keep that [ __ ] brief,
which is not necessarily everybody's
strong suit if they have anxiety and
someone puts a [ __ ] mic in your face.
So, I get that.
But if we can do that, if we can get to
a place where we're really cutting
through the BS and we're talking about
what's really going on, then we can
actually get to the true nature of
success. And that's what I want to talk
about. Tonight for me, this is all about
demystifying
success. Because there's this sense that
people that achieved something great
have some innate thing in them that
allows them to do this. And if you go
read that wall, you're going to see
certain things over and over and over.
I'm afraid I won't fulfill my potential.
I'm afraid I'm going to embarrass
myself. I'm afraid that I'm not going to
be good enough, that I don't have what
it takes. That's the kind of stuff that
you see over and over and over and over.
It is so [ __ ] universal that until
you can address that in your own mind,
until you can understand the hard
[ __ ] truth, which is that you're not
yet good enough.
In fact, I want you guys all right now.
I want you to look to your left.
And then I want you to look to your
right.
And see the people sitting around you.
And I want you to know this about them.
Their dream
almost certainly
is not going to come true.
Now, that's some dark [ __ ] to open an
evening like this on. And like I said,
we guys were all standing and cheering
and it was so nice and I should just
come and say some nice things to you,
but that is my biggest [ __ ] fear in
life. Lisa and I have already been very
financially successful. We don't have to
work, and yet we're working harder than
ever because I believe that there is a
way for the most average of people to
actually make their dreams come true,
but I'm only interested in the actually
part. I spent a lot of years of my life
being an empty dreamer, where I had a
vision of what I wanted. I had all the
[ __ ] ambition in the world, but I did
not have the drive, the fortitude to do
what his shirt says, which is do the
work.
Now, if they had let me, that shirt
would read do the [ __ ] work to really
get people's attention because that's
that's the truth. And for those of you
that resonate with David David Goggins,
like then you'll get the thing that you
have to have inside you if you want to
be successful. Now, in all of these
talks, I'm going to make one
presupposition.
And if you're with me on that, then it's
going to be a good night. And if you're
not, maybe it'll be fun and
entertaining, but at the end of the day,
I don't know that I'm going to be of use
to you.
And the supposition that I'm going to
make
is that you want to be extraordinary.
You want to do something big, that the
dream that you have is worth fighting
for.
That's also why I say when you look to
your left and to your right, the people
that you're looking at are almost
certainly going to fail at making their
dreams come true unless
unless
in these 90 minutes, and this is my
intention. In these 90 minutes, we're
able to touch on the real [ __ ] that it
takes to actually be successful, to get
your head in the place you need to be,
and then to do the things you actually
need to do. All I'm going to be talking
about tonight, it is a game of [ __ ]
execution.
Once you realize success is not some
mysterious thing, it is simply a
relentless
game of execution, of falling on your
[ __ ] face, embarrassing yourself over
and over, picking yourself back up, and
asking one simple [ __ ] question. Why
did I fail?
And if you can ask that question
without pointing the finger at somebody
else,
but really look at what you did that
caused that situation, then you're going
to be able to begin down the path of
real skill acquisition. A lot of the
things that I say are not [ __ ] sexy,
and I know I could have a following 10
times the size. There's Jeremy Mary, by
the way, the guy that runs our Instagram
page.
Do not clap for that [ __ ]
And I'm going to tell you why. He may be
the hardest working Frenchman you were
ever going to find, but he'd be real
[ __ ] happy for me to just lie so he
can hit his OKRs. And if I came on and I
spitfire about, "Man, you can do it.
Your dreams are going to come true. This
is going to be [ __ ] awesome. I
believe in you. Everyone here believes
in you." And then I would go shoot
myself in the face because it wouldn't
[ __ ] work.
And when you get to like, "What do you
really want?" Like someone put up on the
wall that their big fear was watching
someone they love suffer in front of
them and feel powerless to do anything.
Now, I will hazard a guess that many of
the people in this room are living that
nightmare right now. How many people
here have someone they love who is
living a very sub-optimal life because
they can't get their mind in the right
place.
That's basically all of us.
So, that is the human condition. The
human condition truly, I think the
Buddhist have it have it right. The
human condition is [ __ ] suffering.
And what I'm going to talk to you about,
like I said, there's two paths. One, I'm
going to assume you want to do something
extraordinary, but it is a path of
suffering. And when you understand that,
when you understand what you're going to
have to fight through to actually
accomplish things, then you can begin to
really frame things correctly so that
you can follow through and get where you
want to go and not live the cliche of
money can't buy happiness and all that.
You realize that you're chasing
fulfillment, but fulfillment is often
born of suffering.
But it has to be suffering with a
purpose. And so when you begin to
understand that cocktail, you can
differentiate it from the other side of
the coin, which is a stress-free life.
A life that is not on offer tonight.
Because I cannot help you with that.
That is not the life that I've chosen.
For me, I am driven. And if you've read
Tim Grover's book Relentless, you know
exactly what I'm talking about. For
whatever reason, a little bit of wiring,
a little bit of reinforcement as a kid,
a whole lot of obsessive beliefs and
value changing as an adult, has led me
to the point where the only thing that
gets me on fire, the only thing that
wakes me up and makes me feel alive, is
to believe that I can do anything that
doesn't violate the laws of physics. And
now I'm just racing against a [ __ ]
clock to do it.
But now the reason that Lisa and I have
had the kind of success we've had is it
was never okay for us for it just to be
an idea that we pushed out and pushed
out and pushed out into the future like
we did about having kids.
Because that we had planned 2 years
after we get married, right, baby?
That was 17 years ago.
But with making our dreams come true, we
always had
after the initial period, which you guys
have heard about and I'll walk through
it a little bit, but after I got past
that, it was all about relentless
execution and constantly judging myself
against metrics. Like, was I actually
making progress or not? So, if you want
to actually make your dreams come true,
man, and if I can [ __ ] explain this,
this is like one of those breakthrough
moments for somebody, like when you
really get what I'm about to say. All
right, my friend, I have a big
announcement. My incredible and talented
wife, Lisa, is about to launch her new
book, Radical Confidence. In it, she has
managed to perfectly capture the process
of how to go from feeling lost and
insecure to taking control of your life
and doing amazing things despite feeling
fear, sometimes a lot of fear. Now, let
me tell you, nobody knows Lisa better
than me, but when I read Radical
Confidence for the first time and heard
her describe what it was like for her to
go from having these big, exciting
dreams as a kid to then as an adult
scheduling her life around the TV shows
that she wanted to watch, or how lonely
and isolated she felt instead of
pursuing her dreams, it was brutal for
me. I would never say, though, that it
was worth it for her to go through all
of that just so that she could write
something down that allows others to
avoid it, but I will say that at least
she was able to capture the strategies
that she used to break out of that rut,
find her voice, and begin doing
incredible things despite her
insecurities and fears that she wasn't
going to be good enough to achieve great
things. So, while it hurts me to know
the dark place that Lisa went through, I
really am excited for people who are
going through something similar right
now to read this book. Radical
Confidence is an instruction manual for
how to become the hero of your own life,
even when you're scared to death. Look,
I know better than just about anybody
how easy it is to get off track in life,
or to just not have yet found your
calling, and it's even easier for people
to feel so insecure and unprepared that
they don't even want to pursue the
things that they want. But what Lisa
shows people in Radical Confidence is
that the radical part is that you can
accomplish extraordinary things even
when you feel fear. That's what radical
confidence is. Being afraid and unsure
and having a toolkit that allows you to
still make massive progress. Pre-order
your copy today because if you act now,
you can claim the bonuses that Lisa has
created for you at
radicalconfidence.com.
They're only available if you pre-order,
so act now. Then, once you've done that,
we'll get back to today's episode. All
right, guys. Read the book and get ready
to be the hero of your own life. Peace
out.
In fact, right now we're all going to
make a promise to ourselves. You can do
it silently. We don't have everybody
shouting it out.
But you're going to make a promise to
yourself right now because if if you
follow through with what we're about to
say, everything will be different. If
you fail to do this, you'll come back a
year from now and you're going to write
the same [ __ ] on the wall. I promise.
Because this is the part that you have
to break out of. Make yourself a promise
right now that you will disengage
your sense of self, your sense of
self-worth
from achievement.
And you're going to marry that
[ __ ]
to pursuit.
Once you are wholly focused on sincere
pursuit, everything changes. When you're
focused on outcome, when you're saying
to yourself, "I want to get rich. I want
to win the Academy Award." Ah, those are
my dreams. It's an end state, right? It
doesn't work. Like here's one of those
things. Things become trite because
they're so [ __ ] true. So, please, for
the love of God, don't make people
repeat the most obvious [ __ ] ever like
money can't buy happiness.
Okay? Money can't buy happiness. It can
buy a lot of cool [ __ ]
It bought me a really [ __ ] nice
house.
In fact, baby, show the photo.
Yeah.
We actually own part of that jet
company. I'm not [ __ ] joking. How
crazy is that? We know the [ __ ] CEO.
There was one time where I was trying to
get on the flight and they were giving
me [ __ ] I can't remember why. And I
called the CEO up and I was like, "Yo,
you need to talk to your gate agent."
Like, that's [ __ ] money.
It's [ __ ] bananas.
Money is better than you think. It is
more powerful than you think, but it is
not at all what you've been told. Money
solves [ __ ] money problems. And
that's awesome. And there's a lot of
cool stuff that you can do with money.
There's no joke. So, we run Impact
Theory out of our house. Our house is
like 10,000 square feet, [ __ ]
swimming pool, balconies, all that crazy
[ __ ] One of our rooms is actually
called like actually when we bought the
house, they called it this. It's called
the great room.
And that [ __ ] thing is big.
I'm not joking. We once played um Nerf
with Nerf guns. We did like a whole
hide-and-seek, capture the flag thing in
the [ __ ] house. It was crazy.
So, money does really extraordinary
things. People will chase money forever
because money actually has utility. So,
I am not the guy that's saying, "Oh,
money doesn't matter or money's not a
thing or money's not worth the pursuit."
What I am saying though, money really
can't buy happiness. The very thing that
you're pursuing in your life is very
[ __ ] simple. It is fulfillment.
That's it. Now, I sum up fulfillment
very simply. How do you feel about
yourself when you're by yourself? Do you
feel good? Do you feel like you're
making the most of your life? Are you
tapping into what the Greeks called
techne? Are you working your ass off?
And that's a key component. Is it hard?
Are you working your ass off?
Sad but true. Are you working your ass
off for a set of skills?
This is oh, you This is the angry face.
This This is This is about tapping into
rage. We talked about that, Elizabeth.
Not at rage yet. We'll get there.
But there we go.
So, you really have to
work hard
for a set of skills
that matter to you.
Now, the skills have to matter.
That's a key part of the equation.
Once the skills matter to you and they
allow you to serve not only yourself,
but other people, and then you actually
go and serve those people, it becomes
this really potent cocktail of
neurochemistry.
But I want to make sure that everybody
understands the game that you're playing
is a game of neurochemistry, right? In
the last year, at least two billionaires
committed suicide.
So, let me say like it's [ __ ]
heartbreaking when anybody commits
suicide. But when billionaires start
committing suicide, like if the answer
is not just self-evident beyond all
imagining that money is not going to
solve the problems that exist between
your ears, like there's there's nothing
more anyone can tell you. A fool never
learns.
A smart man learns from his mistakes. A
wise man learns from the mistakes of
others. On this one, I'm [ __ ] begging
you, be wise. I'm not telling you not to
chase money. I'm just saying it's not
going to feed you emotionally the way
you think it is. So, you've got to
completely divorce yourself from this
notion of outcome and become completely
obsessed with the idea of sincere
pursuit.
Now, why sincere pursuit?
The reason to tie your sense of self,
your self-esteem, your pride, your ego,
your identity, all of that, the reason
to tie that to sincere pursuit is it's
the only part you can control.
I cannot promise you that you'll ever be
successful.
You
cannot promise you
that you will be successful.
But you can
promise
and know if you actually did it to show
up every day and really pursue it.
You control your mindset.
You control how you feel about yourself.
Nobody can actually get you to feel some
kind of way about yourself.
You allow that [ __ ] in, right? That's
like the cheesiest self-help [ __ ] you're
ever going to hear, but it got cheesy
because it's so true, so people repeated
it a lot.
And if you lose sight of that, if you
lose sight what you allow yourself to
think is going to control you at a
neurochemical level
and at the neurochemical level, that's
going to influence then again how you
feel and how you think and then you get
into this death spiral where you're
thinking negative [ __ ] you believe in
the negative [ __ ] which makes you feel
badly about yourself, and then you get
stuck in that and you can't get out. And
you see a lot of that on the hopes and
fears.
People afraid they're never going to be
able to break free. People in this
[ __ ] room that took the time to write
it down that they were never going to
get out of that negative loop.
And that negative loop is really real,
but here's the thing, the negative loop
is based in biology.
And once you begin to understand what
the biology is exactly, then you can
begin to take control of your life. And
step one in the biological train is to
break the tie that you have between
outcome
and worth.
Once you begin to break that down, then
you can step to the [ __ ] naked and raw
and say, all right, this is just
practice.
And once you're in that mode of
practicing, you're in skill acquisition
mode.
And the name of the game is [ __ ]
skill acquisition. Like it really is
sort of that dull and boring. It's just
about getting so good at something that
you can't be denied.
And that's one of those things like I'm
going to say that phrase so much that I
worry that's going to become trite, but
that is one of the most
awe-inspiring notions on the planet.
The thought that you could become so
good at something
that you leave people in awe.
And when you can leave people in awe,
you can do just about anything you want
with your life.
The easiest way to talk about awe is to
think of sports figures.
Right? You've got sports figures, you
see somebody like Michael Jordan or Kobe
Bryant, you see what they do, and you
think, "Oh my god, like they're given a
human body just like I was, but look at
what they're able to do with theirs.
It's absolutely extraordinary." And
whenever you talk to the best of the
best, these [ __ ] always they
always put in the work.
And that is
the obsession that anybody that wants to
be great and achieve something has to
have.
It's got to ultimately boil down to the
skill set. Now, here's the problem. The
reality, and this is where I think most
people get derailed. If you're able to
detach yourself from the outcome, you're
able to start thinking in this new way,
it's about sincere pursuit. That idea of
sincere pursuit puts you in the path of
skill acquisition. The next thing that
kills dreams real [ __ ] fast is the
reality of what you're trying to build.
To understand the reality,
who knows what is the second law of
thermodynamics?
Entropy. Now, entropy is a fancy word
for chaos.
What it's saying is this is a this is a
[ __ ] law of physics.
Everything moves towards chaos. A system
without additional energy added will
always move towards chaos. Think about
your bedroom. Think about the dining
room table. Think about anything. You
leave that [ __ ] alone for 30 seconds,
she's already poking him like, "Yo,
motherfucker."
I'm going to send him pictures cuz god
damn, that's chaos.
That is certainly my wife. She's
literally laughing right now because I
am an agent of chaos when it comes to
that kind of thing. That is for sure.
Anything left to its own devices is
going to move towards chaos. All right.
Staying with physics,
how do we then create things that have
order and structure?
We pour energy into the system.
And I'm not saying this in a woo way and
everyone in this room has permission. If
you ever hear me use the word quantum
mind, just [ __ ] punch me in the
mouth.
If Einstein didn't understand quantum
physics, I assure you self-help movement
does not understand quantum physics.
So, I want to keep this [ __ ] nice and
real grounded.
That that drives me [ __ ] nuts.
The reason it drives me nuts is I think
it throws people off the trail of what
you really have to [ __ ] do.
All right. So, the thing that really
begins to [ __ ] people up is that they
have this idea. They want to accomplish
something with their life. They're able
to move over, start thinking about
practice. It's all about pursuit.
They're judging themselves based on that
or they sincerely going after it or not.
And then they get into the middle of
that [ __ ] And it is so mind-numbingly
boring.
In fact, we I think have some photos,
Lisa, if you haven't already shown them,
that are the realities of what Quest was
like to build it. Because what people
see, they see the sexy side. They see us
at the Inc. 500 gala. They see Lisa
wearing her Louboutins showing off the
red undersole. She was very proud of
those.
But they don't see this [ __ ] which is
where it started, when nobody knew who
the [ __ ] we were.
This is before my man Dave Beram, who's
hiding in this audience somewhere.
This was when nobody knew who we are.
Nobody gave a [ __ ] People were actually
saying things like, "I don't eat protein
bars, man. No, thanks. I don't want any.
We were giving them away for free.
People wouldn't take them.
We called one distributor up and he
said, "And I quote, I need another
protein bar like I need another hole in
the head."
We went into a category that had 1,600
other bars and flavors and had been
declining 4 years in sales. Nobody
wanted the product that we were making.
But we believed we had what Peter Thiel
calls the zero to one. We had a secret
that nobody else understood. It meant
that we had to become our own
manufacturers, which is how I went from
making software all day to making
protein bars all day. So this is me
literally making protein bars. Like this
is the the grind. This is the boredom.
This is the sincere pursuit. This is the
showing up every day. We had to assemble
our own equipment, which I actually
think we have a photo of as well. So
this is us. This equipment showed showed
up one day.
A big [ __ ] off like semi backs up and
we're all like,
"Well, how the [ __ ] are we supposed to
get it out?"
I'm not joking. And we're like, "Are we
really that dumb?" And so we're
scrambling and we're like, "All right,
the neighbor in the building, he's got a
forklift, but nobody knows how to drive
forklift." And I'm like,
"Actually, I do." And my partners are
like, "What the fuck?" And I'm like, "As
a kid, man, in my family you had to work
dead end jobs. My dad had me in a paint
factory. I worked in a paint warehouse.
I worked in a paint factory and a paint
store. I'm a [ __ ] certified forklift
driver. So,
we actually had video of me. I turned to
the camera cuz we were filming it and I
was like, "Dad, wax on, wax off." I was
like, "Fuck, you want to talk about a
skill I never thought I would need."
There it was. So I literally drive a
[ __ ] forklift, put all this [ __ ]
down,
and now here we are not knowing
literally there's a manual in here
somewhere and we're
opening the manual going through trying
to figure out how to put this [ __ ] back
together. It was [ __ ] bananas. But
this is like this moment right here.
One, what's on my face?
I'm [ __ ] smiling, man. I'm smiling
because I believe in what I'm doing. I
have a mission. I'm not just trying to
get rich. There's something that I
believe in. There is people that I love
that were suffering that I wanted to do
something about. I had them on my mind
and then truly advanced class [ __ ] and
hopefully we'll get into this more
later.
When [ __ ] really [ __ ] goes wrong.
Man, this is promise to yourself number
two. Promise to yourself number two.
When [ __ ] really [ __ ] goes wrong,
that's the time to laugh.
That's the time to be like, all right,
if I go playful right now, it will
change the dynamic of everyone in the
[ __ ] room. I'm going to ask one
person in this room. I want to [ __ ]
hear you when I say your name. You
better be in this room, too.
Casey Elliott.
Make some [ __ ] noise.
That woman is so hardcore, you can't
imagine.
But she really feels it when she [ __ ]
up.
So Casey, when you [ __ ] up, what's my
attitude?
Learn you're going to learn from that
and
be glad it happened and
Am I angry? No.
Am I upbeat?
No.
She's like, [ __ ] you're not
upbeat.
Understanding. You give me that much.
Whenever possible to bounce in that
opposite direction
and
change the dynamic of the way that
you're thinking so that you don't get
trapped in your own neurochemistry
because when you have an emotion,
the chances are you believe that
emotion. But the brain has this crazy
[ __ ] weird mechanism where however
big you react, it goes, "Oh, it was that
big of a deal." So if you freak the [ __ ]
out and you're yelling and screaming,
then your brain's like, "Yeah, man, it
really it matters that [ __ ] much."
Like, I said no cheese on this [ __ ]
hamburger.
There's [ __ ] cheese on this burger.
That [ __ ] is crazy. You You can't
[ __ ] do that. You can't put
Get the [ __ ] paper. It says no
cheese.
And when you wind yourself up like that,
then literally it just gets hardwired
that yeah, this really is that
catastrophic. But the reverse is true.
Something horrifying happens. Something
terrible goes wrong. And if you can in
your mind just flip it and be like,
"Yeah, we're going to figure this out."
And I remember in the early days when we
got the equipment,
everyone told us, "Guys, the bar you
want to make, it cannot be made." And I
can't tell you how many times we heard
that. It's kind of a boring story as to
why, but people just kept telling us
over and over, "It can't be made. It
can't be made." We never planned to be
our own manufacturer. We thought we'd
outsource that. Every time we went to
make it somewhere, they said, "You're
going to have to add liquid sugar to
this. Otherwise, there there's just no
way to make it."
And we said, "Well, that would defeat
the purpose of the whole company, so
we're not going to do that. So we're
going to go buy our own equipment."
They're like, "You can buy it. It's not
going to [ __ ] work." And we were
like, "No, no, no, man, this is
definitely people are just being too
lazy."
And we've got the will to see this [ __ ]
through.
So we're like, "All right, let's buy it,
send it in." Got it, put it together.
We're like, "I knew it!" Forklift
driving, the whole nine. We're like,
"Yeah, we got this." And then we ran the
first attempt.
And it didn't work. Yeah, that [ __ ] You
can't You can't make that bar in that
equipment. I'll just I'll save you some
time. If anybody wants to buy some old
equipment, by the way,
let Let know.
So we had like this area that we called
our follies. And so, we would take
things that didn't work and we would put
them over there.
And when we first got this stuff
together and it didn't work and we were
trying and trying and trying and trying
and it was hours. And by the way, I'm
not I am not This is a a shout-out to
the guy earlier who told me he burned
the ships to be here. I'm not a burn the
ships guy.
I don't think you need to burn ships.
I'm a nights and weekends guy. I think
you need to work harder. That way, you
don't have a gun to your head
financially because that puts you in a
place to make short-term decisions
instead of long-term decisions. You
always want to be somewhere where you're
making long-term decisions. So, we were
running a software company by day and
then on nights and weekends, we were
building Quest. We were making the bars
at first by hand, then we were getting
the machines and trying to figure that
out. And then when it didn't work, one
of my partners was a literal Iowa farm
boy and he had worked on tractors his
whole life and he's watching the line
one day as it's just all going to hell.
He's like,
"I think I can fix this."
And we're like, "Okay."
And he was like, "No, no, no, you're
going to have to let me cut it apart
though. And if it doesn't work, then
we're out." It was like all of our
money.
And we're like, "Whoa." Now, you have to
keep in mind,
I went to Lisa and I said, "Hey,
we're going to have to put our house up
as collateral for this company.
And if we fail,
then we lose everything."
And she literally, without missing a
beat, she says,
"I bet on you."
That that is that was one of those
things where literally in the moment I
was like,
"Say it again."
Which she has so many times. That woman,
she is for real ride or die. But in that
moment where he's like, "Hey, I want to
cut this [ __ ] apart and then put it back
together, but if it doesn't work, then
we're out the money."
I'm thinking I'd be out of my house. And
the one conversation that I don't want
to have with my wife is
"Hey, you know, we we had literally, I
think, just gotten the house like 6 or 8
months before that."
So, I was like, I do not want to have
that conversation. And so, that's where
the the mentality of burning the ships
becomes important. But, tie it to
something that is already real. It's
already there. There's no way around it.
You're not going out of your way to
create more problems for yourself. So, I
was not going to lose that house. And
so, that became like the thing in my
mind. All right, we're going to try
this, but we are going to make it work.
And so, he literally got a Sawzall out
and a blowtorch. He cut that [ __ ] apart.
He put it back together, and it actually
[ __ ] worked.
And that was one of those moments where
you're like, "Whoa, man, you really do
have to have a certain appetite for
risk." And so, that's the third thing
I'm going to say you guys need to do.
You've got to give your yourself
permission to royally [ __ ] up.
Because if you're afraid to royally [ __ ]
up, if you're afraid to lose the house,
it's okay to say I'm I'm not going to do
it, man. I'm going to [ __ ] fight and
push, and I'm going to do everything I
can to stop it. But, if you're not
willing to accept those kinds of
consequences, you will have to play it
smaller.
So, you've got to give yourself
permission to royally [ __ ] up. Now, why
am I not afraid of royally [ __ ] up?
Because I know one thing. This is so
[ __ ] important.
Failure
is the single most
information-rich data stream that
exists.
You will never learn faster from
anything than you'll learn from failure.
One, pain, psychic pain, triggers all
kinds of things in your brain. The
hippocampus becomes more active. Your
amygdala becomes more active. You write
the memories harder. Your brain focuses
on it more. So, there's just this
intensity that happens when you fail.
Also, failure is essentially
the closest thing you're going to get to
a sporting result. The nice thing about
sports and part of the reason they
become like this gladiatorial thing that
we obsess over and think about is
because you know who won and you know
who lost. You know who's the best, you
know who's the worst, you can see the
[ __ ] stats, you watch it happen
before your eyes. It's very hard in
life. We don't often get that. Does my
boss like me? Do they not like me? Am I
going to get the promotion? Am I doing
what I want? Should I even be in this
job? Like you've no [ __ ] idea. And
then you make a decision and you don't
know like would it have worked out
better the other way? Who knows? You
never get to try it.
So, when life slaps you in the [ __ ]
mouth and you realize that you've really
made a catastrophic error, then if you
can approach it defenselessly,
meaning
you're not trying to protect your ego.
Because you wisely have already promised
yourself that you're not going to tie
your ego to the outcome. You're going to
tie it to the sincere pursuit, so you
need only ask yourself one question. In
attempting that thing that I just failed
catastrophically, was I sincerely
pursuing the right outcome? And if the
answer was yes, you get to feel good
about yourself.
And so, you step into that moment
saying, "I tried and I failed. I know
that failure is the most information
data rich stream that there is. So, what
is the lesson here?"
And getting good at teasing that out and
facing even more than I'll say figuring
it out, facing
what you've done wrong, owning it,
accepting it,
allows you to not make that mistake the
next time.
And my encouragement to you guys is
never judge yourself to the lens of a
moment. You're going to mess up. You're
going to mess up a lot.
And if you loop negatively over that
mistake, it just isn't effective.
And I always tell people, do and believe
that which moves you towards your goals.
Like if you just repeat that one
obsessively in your head, then one day
you're going to get to a point where you
do something and it really makes you
dislike yourself. Hello, my friend. You
know that I believe success requires you
to see failure as the ultimate learning
tool. Success requires you to be
disciplined and gritty and to never ever
quit on your dreams. I say all of that
because one thing is certain, the road
to achieving your goal is not smooth or
linear. I wish it was, but it's not.
It's going to be bumpy, sometimes scary.
Some days you'll take two steps forward
and slide 10 steps back. And that's why
success also requires you to know how to
pull yourself out of a rut and get
unstuck fast. Life is short. You can't
be messing around with your goals.
You've got to make progress every single
day. So, I've pulled a class from Impact
Theory University called how to get
unstuck, which you can watch for free
with the link on your screen or by
clicking below. When you join me for
that free preview of that workshop from
Impact Theory University, I'm going to
teach you my strategy for how to
understand exactly where you need to be
going, how to identify the obstacle
that's blocking you, and the best way to
make the most progress towards that goal
and keep your momentum. All right, click
that link and let's get to work. All
right, I'll see you on the inside.
And you're going to have to ask, does
disliking myself move me forward or not?
If it moves me forward, then I'm going
to do it. But chances are it's not going
to. You may want to feel the sting of
it. That may really propel you forward.
But you don't want to exist in that
state where you're just allowing
yourself to beat yourself up because no
good ever comes of that. At that point,
it is simply punishment.
And so you have to ask yourself the
value of that punishment, the value of
the duration of the punishment. And so I
began to be able to talk myself out of
these self-limiting ideas, these beliefs
about myself not being able to do it,
simply because I said I'm willing to
live, even if I don't believe it. I'm
willing to live by the edict that I
should only do and believe that which
moves me towards my goals. And I had
this thing in me I wanted to punish
myself, I wanted to beat myself up when
I did something stupid. I want it I
certainly started thinking less and less
of myself. And it just became ever more
clear that that wasn't serving me, it
wasn't propelling me forward.
And so building in these beliefs
rules in your life become the foundation
upon which you're going to build.
And so this notion of building something
brick by brick of looking at your life
on a long timeline, of not judging
yourself in a moment, but rather I like
to look at myself in 10-year increments.
If you ever want to feel good about
yourself, look at your life in a 10-year
increment. Because maybe over a month
you didn't do anything very interesting,
you can't really put your finger on what
you've learned or who you've met or have
you really made any progress. Maybe you
had a bad year. And so looking at that
year, you're like, "Damn and I really
moved backwards."
And I asked this question one time of a
guy that went through his residency.
And I said, he was about to become a
full-fledged medical doctor.
And anybody in ITU, this literally just
happened this last week.
And I said, "Think back 10 years
and what you knew about human biology at
that point. Imagine you were going to
step out and perform surgery on somebody
or be a GP and make recommendations for
somebody with the knowledge that you had
then. What would that feel like?" He was
like, "That'd be terrifying. I'd be
terrible."
And I said, "Now imagine
how much you've learned in that 10
years."
And he was like, "Yeah, fuck." And he's
smiling. And I said, "Now I want you to
realize if you play the game right 10
years from now
you're going to think of who you are
today the way that you thinks of you 10
years ago.
And that's when this [ __ ] gets fun.
Because when you realize stumble here,
there, failure, fall on your face,
whatever, none of it's really going to
matter if you're just relentlessly
learning and learning and learning and
learning and learning. And if you're
doing that and if you're staying
focused, then you're going to be able to
begin to stack these bricks and build
the thing that you want to build.
But to build that thing, you're going to
need clarity.
Now, I'm just curious as to
what's on the screen behind me.
The bad news is if I were to sit with
you and push you on it, the odds are
that you still lack that clarity. Now,
clarity is one of those things that I
talk a lot about, so I'm not going to
beat it to death tonight, but I just
want to say however clear you think you
are, you're not clear enough yet.
And the reason that I can say that just
beyond a shadow of a doubt is
when you know something from like 10,000
angles, you just know it from every
which way, you know exactly like
quadrants on a map, you know precisely
latitude, longitude, all of it down to
like a grain of sand of where you're
trying to head,
when you have that, then you really can
come at it from any angle. You can
divert for a moment because you know
where you're going back to. When you
don't have that clarity, you're always
lost. And that's where most
entrepreneurs spend their time because
remember,
if I was the person I wanted to be, I
would have walked out tonight and said,
"The only thing that stands between you
and your dreams is a set of skills."
And then drop the [ __ ] mic. But I
know that that doesn't break through. It
doesn't get through to people the way
that I want it to. But once you if you
can return to that over and over and
over and over, every time something goes
wrong in my life, I am asking myself one
simple question. What is it that I suck
at? I suck at something. There's
something I'm doing wrong. By
definition, if I were doing it right,
then I would be getting the outcome that
I wanted. I'm not getting the outcome
that I want. Therefore, I'm doing
something wrong. It is all my fault. I'm
not trying to feel badly about myself
because I am divorced from the outcome.
I'm only valuing myself for being a
learner, sincerely pursuing. That's it.
So, I'm not saying all that stuff to
kick the [ __ ] out of myself, to feel
badly about myself, to hold myself back.
I'm saying it because the [ __ ]
reality
working your ass off, getting [ __ ]
good. By the way, this is me at an
airport. We had a delay. And in fact,
anybody see the Tony Robbins episode?
That's me stuck in the [ __ ] airport
on our way to interview Tony Robbins.
And I was like, this [ __ ] is
going to know I know who he is.
The intro was like broken into chapter
and verse.
I had that [ __ ] down. He actually, I
don't remember if it made the final cut,
but he was like,
"Yo,
I'm sorry you had to read all that."
I was like, "Tony, I needed you to know.
I know who the [ __ ] you are, Tony."
But like really going in heads down,
like just just believe. This
This is my new obsession.
The human animal.
We don't have
big fangs. We don't have sharp claws.
What we have
is the ability to change.
We're
crazy [ __ ] adaptive.
And I'm sure you guys have heard the
quote, "It's not the strongest of the
species that survives nor the most
intelligent, but rather the most
adaptive to change."
Our ability to change is unparalleled.
There is no other animal that you can
find in the number of locations that you
can find us.
My famous before and after. Hey, nothing
quite like standing in front of a group
of people in your underwear twice.
Uh I would like to point out my wife put
these together.
Um, well, first, let's talk about the
one on the left. This is one of my
favorite stories. So, I had been
lifting, believe it or not, for a long
time over on the, uh, I guess
your guys's left. Yeah, so, on the left,
my my heavy picture.
I've been lifting and lifting and
lifting and lifting, and I went to see
this friend that I hadn't seen in years,
and I wore my tightest shirt, and I was
like, "Oh, my gosh, she's going to say
something." And my wife knew how excited
I was. I was like, "She's going to see
me and be like, 'Oh, my god, you got so
buff. [ __ ] what did you do?'" And sat
down, spent the whole night with her,
and she didn't say a goddamn thing.
Like, didn't even bring it up. I was
like, "What?"
And so, my wife and I are leaving, that
lovely, beautiful woman who introduced
me, and she said,
when I asked, I said, "Yo, can you
believe Sophie didn't say anything?" And
she was like, "Oh, maybe she just
thought you got fat."
What'd you say?
That's a possibility?
I was,
"What?" I was literally beside myself.
That is actually the night that that was
said to me. I was like, "All right,
we're taking that [ __ ] before picture
right now.
Right this very second."
And then it's about an unending amount
of work. There are 2 years in between
these pictures, two grueling years of
fighting with my wife, because she was
telling me that I was dieting wrong, and
I was so [ __ ] hungry, I could not
hear that [ __ ]
You can't try to take a man's fat burner
when he's doing 2 hours of cardio a
[ __ ] day, all right? That's icy [ __ ]
But, when you put in the work, you and
the body is is a really [ __ ] tangible
example of just how much change the
human body is capable of.
And so, when you see what you can do to
your body, it is this insanely powerful
reminder of just how much adaptation
you're capable of. And that game of
adaptation, like once you buy into, I am
an average human,
the average human is capable of
extraordinary
adaptation.
Adaptation follows certain rules.
All I have to do to become extraordinary
and get where I want to go is follow the
rules of adaptation. That is the [ __ ]
gospel truth. That's it. That is the
name of this game. That is how you
acquire skills. You do what is called
deliberate practice. Read the book The
Talent Code. Read the book The Talent
Code. It's on my list. So, everybody in
this room, of course, has already read
all the books on my list, right?
Read the book, man. That [ __ ] book
makes it really clear, "Hey, there are
three levels in the brain that you learn
in. One's sort of surface, one's
intermediary, and then one's deepest
[ __ ] your brain, and that's where it
gets into the autonomic nervous system,
where things are happening
automatically, where you're just good at
[ __ ] and where you look effortless."
Like right now,
I know
one of you people, even though you know
me, you know my [ __ ] story, you know
when Lisa said, "We were in a room with
four people." They were her [ __ ]
family. I'd known them for a decade.
They asked me to tell the story, and I
could I literally couldn't speak.
I had gotten so anxious, I had let my
mind run away with me so much, I could
not have people talk to me, I couldn't
have them look at me. If there was any
expectation that I was going to talk, my
[ __ ] heart would start racing.
So, nothing that you're seeing right now
is a result of, "Oh, he has natural
talent."
But I know that's where people go,
because you do something so much. Like
none of you are thinking about, I'm not
joking, when I was a kid, I wanted to be
a stand-up comic. So, I would spend
[ __ ] hours with a hairbrush in front
of the [ __ ] mirror making faces and
[ __ ] And the fact that now I only have
two faces really pisses me off. I have
big smile and neutral and I look pissed.
Literally, we just had this conversation
yesterday at Impact Theory. Somebody was
like, "You know, have you ever thought
about standing in front of the mirror?"
Yes.
I've already [ __ ] done it. I did that
when I was 12, god damn it. Didn't help.
Here we are. But you clock so many hours
doing something over and over and over
that you really, if you do it in a
deliberate way, and Daniel Coyle in the
book The Talent Code breaks down exactly
what deliberate practice is. It is not
simply repeating something. It is going
to the thing you suck at. So you often
will hear people say,
"Hey, just figure out what you're good
at and do that." I have never, ever,
once, ever encountered something where I
could get paid to just masturbate.
So if that's the [ __ ] deal,
then I'm in trouble.
But that [ __ ] I took to that fast. I
won't lie about that.
No training, nothing. I just [ __ ] I
knew what to do.
It was [ __ ] amazing.
But getting good at other [ __ ] that I
could actually monetize and do something
with,
that's been a very different story.
That's all been about deliberate
practice. It's been about figuring out
how the brain works, really
understanding the brain science of this
all, and getting into that, and
structuring things like that. So you're
going, "What am I weak at? Where am I
not good? What is the thing that I need
to focus on?" Because once you start
doing that, like once you get into
ah, this is what is necessary for me to
get where I want to go. This is the gap
between where I am and where I want to
be, and that gap is made entirely of
skills.
Then the fear kicks in,
and you're not going to believe in your
ability to cross that chasm, okay? Now,
here's what I want you guys to do.
Crossing the fear chasm is actually
deadly simple. It's the easiest thing
you're going to do.
But it requires you to unwind some of
your beliefs.
Because right now
in fact, this is a lot like money.
People are going to tell you, "Oh, money
can't buy happiness." And they're
they're going to say then don't don't
chase it. And you're going to think,
"But god damn, I have to pay rent.
I want to drive a car. I need some gas.
I need to eat." And so part of it when
people say that, you're like, "Yeah,
yeah, yeah. Money can't buy happiness,
but it [ __ ] pays for a car payment
and it puts my kids through school and
all of that shit." And so you can't like
ever make it gel.
And fear is the same thing. Because when
you fail
it is going to hurt.
You will go through a momentary crisis.
I still do.
Every time I fail, I go on that roller
coaster. The key is how fast can you
make that roller coaster?
Can you get it to a day from 3 days?
Can you get it from a day to an hour?
Can you get it from an hour to a minute?
From a minute to a second? Can you get
it to the point where it doesn't even
register on your face?
And that became my goal. I wanted to see
how rapidly I could change my emotional
state. And could I change my emotional
state so quickly
that people didn't even realize that I'd
had a big reaction internally. That I
fell on my face and that it sucked and I
was embarrassed and horrified.
And when you begin to get that kind of
emotional control over things, then
you're going to be able to move forward.
So the key to doing that is one, you
have to practice shortening the amount
of time that that hurts. But the only
way that you're going to be able to do
that is letting yourself off the hook.
One, to stop thinking the negative voice
is going to go away. It almost certainly
is not. I've never met anybody who
didn't have a negative voice. I've seen
monks speak that have been meditating
for 40 years and they have a negative
voice. It is This is why I think really
understanding the truth of human biology
is so [ __ ] important. Like, to to not
be tricked by your brain because you
know how it works. You know that there
are literal parts of your brain. It's
job It's job. It's evolutionary function
is to worry.
There is a region of your brain called
the deep limbic system. If you want to
really get [ __ ] up, this is so crazy.
Read the book by um V.S. Ramachandran,
Phantoms in the Brain.
And he talks about syndromes where
people get certain parts of their brains
damaged. And there is a part of your
brain, the deep limbic system, if I [ __ ]
that up in you, you no longer experience
emotion.
So, your brain has a region that tells
you not what's happening. It tells you
how to feel about what's happening.
If that doesn't right there already tell
you you're living in the [ __ ] Matrix,
your brain has no intention of of just
giving you like objective data. It's not
about that. It's not just saying, "There
is a thing with fur, a face, a
heartbeat, claws, it's 6 in you're
dead."
Right? It's like, "Yo, [ __ ]
Something moved. It's a little bit
orange. Run like [ __ ] hell."
And that's it. And so, you have these
things. That's their job to keep you
alive, to keep you safe. But now you put
yourself in a modern context, you have
to know what's going on so that you can
de-escalate that [ __ ] Because more
people, or I should say, people are more
afraid of speaking at a funeral, giving
the eulogy,
than they are of being in the [ __ ]
casket.
Like, about the time that you are so
afraid of what other people think you
would rather be dead
than be embarrassed.
That's when you know your mind is not
always working for you.
Once you begin to realize, "Oh, my mind
is not always working for me. It does
not have the same agenda that I have."
Then you can begin to say, "Okay, how's
it work for me? How does it work against
me? What are the rules? How can I bend
some of these? This is why I'm obsessed
with the movie The Matrix. It is the
perfect metaphor for the human
condition. I don't think we actually
live in a simulation, except for the one
created in our own minds, right? David
Eagleman episode. Watch that one. He
talks about how your brain is literally
encased in total darkness, and yet right
now, do you not all feel like you're
perceiving light?
It feels like the [ __ ] light is just
getting into your brain, but it is not.
It is being translated into electrical
chemical signals that your brain then
translates and creates a virtual
representation of what it sees, and it's
good enough that you don't bump into too
much [ __ ] but it is all [ __ ] painted
with what the brain thinks you need to
stay alive. And one of the things it
thinks you need to stay alive is a
really [ __ ] negative voice telling
you, "Don't [ __ ] do that, man.
You're really going to [ __ ] that up.
Now, for real, people are going to be
super embarrassed when you [ __ ] that up.
You're probably going to lose your
house. By the way, you barely got this
job. If you quit this job and go to
another job, who knows how long you've
heard the economy's going to turn. What
the [ __ ] you going to do then? Are you
going to get laid being broke? Uh-huh.
Real sexy in the back of a [ __ ]
minivan."
And that [ __ ] just plays and plays and
plays and plays and plays. And if you
know it's coming, then you can interrupt
it, and you can insert other beliefs
that actually make [ __ ] sense because
they move you towards your goal, right?
Which is why we have to have clarity.
So, once you have clarity, you know what
your goal is, you only believe that
which moves you towards your goal, you
hear the negative voice, that does not
move you towards your goal, you
interrupt it because you understand the
way the brain works, you hit it with
this mantra, phrase, whatever rule,
belief, whatever that thing is, and now
you're changing your neurochemical
state, so you don't actually feel that
oppression.
But that's what I want people to
understand is all of this you're living
this life in this neurochemical soup.
Like [ __ ] is going to happen. You're
going to feel some kind of way all the
time. And that feeling is as real as you
let it be.
Or you can be like, "No, I don't choose
to feel that." And then change the
narrative and feel something else. And
that sounds
like just self-helpy words, that [ __ ] is
real. That is the truth of the human
condition.
There's a book called The Brain That
Changes Itself.
Think about that. You have an organ
between your ears.
It is considered to be the most complex
thing in the universe, more complex than
the stars, more complex than [ __ ]
plants. And if you know anything about
photosynthesis, those [ __ ] are
not for play.
I mean, we can get into all the like
crazy plant [ __ ] That That's like a
whole thing. But there are a lot of lot
of really complicated things in this
universe, and nothing comes close to the
complexity in the human brain.
And so, beginning to understand how to
leverage that thing to not be beholden
to it, to really begin to harness its
power so that you can move where you
want to go, where you can take control
of that process and propel yourself
forward, but it all comes back to
actually understanding how it works.
And when you understand that you're
living in this neurochemical soup,
that all of that stuff is alterable, and
that it changes through thought alone.
That's crazy. Through thought alone, you
can change You can change the physical
wiring of your brain, the most
complicated thing in the universe,
by thinking about changing it.
By thinking about changing it. And if
there's anyone in this room that is I
I am not an expert on this, but I find
myself deeply, deeply, deeply fascinated
by it. If there's anyone here suffering
um from major trauma, something has
happened to you, and just a room this
size, I can guarantee a massive
percentage of you have,
you owe it to yourself to explore
medically supervised
MDMA or something like that. Now, why?
I've never done it, but why do I think
if I had a trauma, I guarantee it is the
[ __ ] first thing I would do.
Why?
Because what it's doing you guys know
who Roger Bannister is? 4-minute mile.
4-minute mile. All right. The notion
that the 4-minute mile was beyond human
capabilities stood for decades. So,
imagine for decades we have professional
running track and field people going for
it. I'm going to do it. No, you're not.
It's not possible. The lungs, the heart,
they can't handle it. People kept
getting close, but nobody could break
it. And so, everybody just said, "Look,
it is medically impossible. Humans
cannot run a 4-minute mile. Just [ __ ]
accept it and move on." And then one guy
was like, "Nah, I refuse to believe
that." He was a medical student. And I
don't know if some of it came from
actually understanding the body. And he
was like, "There's nothing in the
physiology of the human body that would
tell you you can't run a [ __ ] second
faster." So, for decades this thing
stands. Then people start saying, "Well,
maybe somebody could break it, but it
would have to be under perfect
conditions. It would have to be a
windless day, dry conditions, and he
would have to be in front of like a big
crowd cheering him on to run his best
performance ever." And Roger Bannister
shows up on a rainy, cold, wet, windy
day in front of like 26 people.
And [ __ ] breaks the record.
Now, that's not the trippy part.
The trippy part is 19 days later
somebody else broke the [ __ ]
Beat his record. It stood for decades.
Imagine something standing for 40 years
and then within 19 days is broken again.
Within a year, within a year
three people break it in the same race.
Once you believe something is possible,
once you taste that
thing, that other thing, like Tony Hawk
when he was trying to do the 900. He was
like,
"Honestly, I didn't know if it could be
done."
And so, once he landed it, then
everybody started doing it. And it just
became Dave Mirra. Like, "Yeah, yeah,
yeah, of course. If you can't do the
900, you can't even [ __ ] compete."
But it had stood for so long until you
could see, "Oh, it can be done."
So, the MDMA thing is it puts you in
such an altered brain state that you
realize you can love yourself again. And
when you feel that just [ __ ] intense
acceptance, and you're looking at the
trauma, you're looking at the trauma. Do
this with somebody who knows what the
[ __ ] they are doing. Not saying go to
Vegas and get ecstasy.
Medical treatment, MDMA. Find a study,
they're out there.
But being able to taste that other
thing, the other state of loving and
accepting yourself totally, even though
the neurochemistry is going to radically
change as you come out of that, you've
now tasted it. You've run the 4-minute
mile. You know it is possible. You've
experienced it. You lived it. You were
there. It's not somebody telling you
about that [ __ ] It is actual to you.
You know it's possible. And that's the
[ __ ] thing about success. That's what
I want you guys to taste. I want you to
know that this has been broken by
somebody just as dumb as you.
I'm not joking. You look at me as like
an after photo. I look at me as a before
photo. Like, if you show me This is one
of our first offices.
But if you show me And I don't know if
you already rolled them, baby, but um
show the the photos of me as a kid.
So, genius, right?
Obviously. You can tell that kid's
[ __ ] bright.
He's going places. Uh I used to wear
that all the time.
And yep, there's another one. This was a
This is a hat I was particularly fond
of. So, I did not take myself very
seriously. So, when I always tell the
story that uh my own mother, who was my
biggest cheerleader,
quietly assumed that I was going to fail
when I left for college.
There she is. What's up, moms?
So, she had reason to believe that I was
going to fail. I didn't take myself
seriously. I didn't take anything
seriously. I cheated all the way through
high school.
And
it wasn't until
shame, quite frankly,
started dragging me out of bed. I was
engaged to the lovely and beautiful Mrs.
Elizabeth Villieu.
And yeah.
And
she would come home.
This is we are living at her mom's
house, by the way.
And that's not sexy.
Living at her mom's house, she was
working, I wasn't, and my only job was
to make her a sandwich when she came
home for lunch, cuz she would come home
for lunch. And I would lay in bed
saying, "I'm going to get up in 5
minutes. 5 minutes. 5 I'm going to get
up in 5 minutes."
And I would lay in bed for 3, 4,
sometimes 5 hours in the morning, and
the only thing that got me up was
knowing if I didn't get up right then, I
wasn't going to have her sandwich ready
when she came. And that was like a shame
too deep to bear.
And so, I would scramble down, my hair a
mess, in just sweatpants, the same
sweatpants that I wore every day, which
she uh did not find very sexy. And I
would make her a sandwich and be kind of
mad if she seemed a little off that, you
know, I had I made the sandwich. Yeah,
you know, if you could do your hair,
maybe that would be nice. And I was just
like, "Jesus, ask, ask, ask."
And
finally, I realized
I told her I was going to make her rich.
And when I proposed to when I went to
her dad to ask for his blessing to
propose to her, he told me no.
He wasn't going to give me his blessing.
And he asked me a super powerful
question. And he said,
"How are you going to take care of my
daughter?"
I was broke. I didn't have a job.
And I said, "Sir, look. I know what you
see is
a broke kid who's under-educated from
Tacoma, Washington.
And
what you don't see is that I'm the most
ambitious person you've ever met."
And I thought he would be moved.
And I thought he would be like, "You
know what, kid? Good on you.
Go marry my daughter."
And he didn't. He was like, "Look, you
can have sex with her, but for the love
of God,
do not marry my daughter."
And I'm not joking.
He didn't use those words in his
defense, but he made it abundantly
clear. "I'm not old-fashioned, Tom. I'm
not old-fashioned."
And
they have a Greek phrase,
"Sigasi ya." Which means slowly, slowly.
So, that became like the mantra for the
whole family because everybody knew that
Andreas had this whole thing where he
wanted me to take it slowly, and I was
going far too fast for him. And I said,
"Look, sir, I respect what you're
saying,
but I am going to propose to your
daughter."
And there I am. She said yes. I gave her
the whole speech. "I'm going to make you
rich. This is going to be [ __ ]
amazing. I've got all this ambition. I'm
going to make it happen."
And as I'm laying in bed, I have a
pivotal realization.
Which is that there is a
massive chasm between ambition and
drive.
And I had the ambition, and I did not
have the drive to see it through. But I
was so ashamed of myself
that that shame actually propelled me
forward. Because I now had essentially
people watching. I had a father-in-law
who wanted to know what I was going to
make myself. I had my fiance who wanted
to know like if I was really going to be
the man that I promised her I was going
to be. And so, that got me moving and
that got me headed in the right
direction and that got me into all the
things that you see now, but it was this
incredibly long journey of being
disappointed in myself and having shame
and not knowing what I was doing and
being in over my head and spending so
much time in over my head that I end up
developing crushing anxiety because I'm
failing so much and I'm failing so
often, but I have not yet divorced
myself from the outcome. So, because I'm
so tied to the outcome, every hit is a
hit to who I am. And so, I begin turning
inward and I'm thinking less of myself
even though I'm moving up and moving
forward, I just spent so much time smack
bang on my face doing something stupid,
saying something stupid, actually
[ __ ] something up and costing a lot
of money over and over and over. And so,
because I thought that meant I was bad,
I was unworthy, I was never going to be
able to achieve something, it was
sending me into this [ __ ] death
spiral. And it wasn't until I really
started having to learn about the brain
to get out from underneath the anxiety
that I began to put a lot of the pieces
in place, the rules, the beliefs and
everything that ended up allowing me to
catapult forward.
And that is what for Lisa and I Impact
Theory is all about. It's just getting
people to realize you're an average
human, being an average human is enough,
you can change far more than you think,
but it's going to be really really
[ __ ] hard.
And so, I cannot promise you
that it is going to be easy
because the dreams that you guys want to
do, they're big.
And some of you guys have specific
dreams that are gigantic.
And I [ __ ] love that.
And while I think the most powerful
thing you can give any human being is
doubt,
I'm not going to give you that tonight.
What I want to give you tonight is a
very simple idea.
You can have,
do, and become
anything you want.
Anything you want. If it doesn't violate
the laws of physics, you can have it, do
it, become it.
Doesn't matter your age, gender,
ethnicity, sexual orientation, literally
none of it matters.
But what does matter
is you have to become extraordinary.
So the first step in this incredibly
arduous journey that you're going to be
on if you want to be extraordinary is
simply to believe you can become
extraordinary.
It will be hard.
You will fail.
You will be afraid.
You will embarrass yourself.
You will make mistakes.
There will be the dark night of the
soul.
And in that moment, in that dark night
of the soul, the only thing that's going
to rescue you are your beliefs about the
way the world works.
Because you're not going to feel good
about yourself.
But if you can piece that mindset
together where it's about the pursuit,
that you're a learner, that's your
identity,
then you can begin to cobble this stuff
back together and get back up on your
feet and get moving.
So said simply, the idea I want to leave
you with,
it does not matter who you are today.
It only matters who you want to become
and the price you're willing to pay to
get there.
Thank you.
All right, the first thing to know about
me is I am not a born entrepreneur. Now,
there are many people that consider
themselves a born entrepreneur. I am not
one of them. I know that there were kids
out there that had lemonade stands when
they were like 6 months old. They
couldn't hold their head up, but they
could sell. That was not me. I was