How This GenAI Startup Got VCs Interested Without Selling The Product
Watch on YouTubeVideo summary
The video highlights the counterintuitive reality that building an exceptional product can be more effective than traditional pitching when seeking venture capital funding. The host introduces Locus AI, a startup founded by Shbam and his small team, which successfully attracted investor interest within just two months of development, even before officially launching. Unlike the common narrative where raising funds is difficult, this case demonstrates that creating a superior solution with genuine early adopters can compel investors to actively seek out the founders. The core product, Locus AI, functions as a unified memory layer for AI agents, integrating disparate data silos from platforms like Gmail, Slack, and Notion into a single searchable interface. By solving the significant pain point of employees spending hours retrieving information across various tools, the team validated their idea through over 30 customer interviews, with 24 out of 30 expressing willingness to pay for such a solution.
The rapid development of Locus AI from zero to one was achieved through a disciplined approach to task management and overcoming specific technical hurdles. The team, consisting of only seven members including engineers, a designer, and a data scientist, broke down complex integration challenges into weekly targets using Notion for organization. A major obstacle involved integrating with Gmail due to its strict filtering systems, which required significant effort to resolve before the Minimum Viable Product (MVP) could go live. Despite these technical difficulties, the team maintained momentum by collaborating closely and addressing issues as they arose. This agility allowed them to launch a functional product that impressed early users, who praised its ability to consolidate information and provide decision-making support. The success of this initial phase led directly to unsolicited interest from venture capitalists who reached out via LinkedIn, eager to invest in a solution with proven market demand.
Beyond the technical achievements, the podcast offers valuable advice for aspiring AI entrepreneurs and professionals looking to navigate the evolving landscape. The founders emphasize the importance of combining foundational skills with hands-on experience by building real products rather than just consuming content. They recommend that product managers blend technical knowledge with business acumen, while engineers should stay updated on the rapidly changing tech stack. Data scientists are encouraged to start small and focus on data quality, as high-quality data is essential for effective AI models, and designers should leverage AI tools to refine their empathetic design skills rather than fearing replacement. The team also stresses the value of networking and continuous learning, suggesting that professionals engage with local communities, read newsletters, and experiment with new models to remain relevant. Ultimately, the message is clear: the most reliable path to career growth and investment success in the age of AI is to build tangible products that solve real problems for real users.
Read the full video transcript
People always say starting a startup
easy but raising funding is hard. What
if I tell you it's wrong? It's opposite.
If you're able to create the best
product and VC is going to stick the
money to your hands. That's exactly what
happened to Locus AI and within like two
months of creating the product even
before they launch a product they have
two VCs directly invite them and saying
that hey want to talk to you want to
give money to you. In today's product
insider podcast, I'm going to dive deep
regarding how exactly is able to launch
such a successful product with early
adopters and everybody's raging about it
and using [music] AI agent to organize
your knowledge database.
Hey guys, this is Dr. Nancy Lee, a
direct product feature in Forbes. I've
helped thousands of people land a dream
PM job offer in fan companies and
unicorn startup and continue [music] to
get promoted as a product leader. In
this channel, we have a tech trends and
free product management training. Like
and subscribe and turn the bell button
so every Tuesday you'll be notified with
our [music] new video. Hi, welcome Locus
AI team. Welcome to product insider
podcast. How are you guys doing?
>> Doing well. Well, thanks a lot for
having me and my team Locus A over here.
>> Beautiful. Hi Shbam. I'm so glad to have
you here. I know you are the CEO of
Locus AI and you guys actually created
amazing AI agent that is able to
organize all the knowledge database and
I'm actually the very first early
adopter. Really want you guys to make
decision for me using a agent. It is
totally groundbreaking. That's why I'm
very excited have you guys to share all
your amazing knowledge developing your
AI product and your your uh the
knowledge and AI agent with us together.
So uh why don't we do this? Um Shbang
you have your whole team here. Why don't
we do a quick introduction? What's your
background and how you actually I know
Shbang you transition from traditional
product management into AI product
management and AI entrepreneur. Can you
tell us more regarding your background?
Let's get started. You first Jabbang.
>> Absolutely. First of all, thanks a lot
Dr. Nancy Lee for inviting us on your
podcast. Uh talking about my background,
I have over you know seven plus years of
experience in the industry. uh working
on the retail, e-commerce, banking and
now working in a healthcare segment.
Coming from the traditional product
management background, you know, I do I
do have a background in the development
as well. I worked as a developer then
took the product management and
eventually with the PM accelerator which
helped me a lot in transition to the
AIPM you know with a focus on developing
one of the best tool which is locus AI
and we are fortunate enough to stoop
second in the entire cohort but a quick
kudos to you know everyone to the locus
AI team
>> beautiful congratulations and yes very
excited about your fast growths and
especially your team actually is the
smallest team but took the second place
and it's I just very excited about your
product. I think people everybody
watching a demo was like yes let's all
like jump on the product. Shabban before
we dive into all the excitement all the
locust AI literally people already start
using it and you guys also talk to like
investors the two weeks before you
actually finish AI boot camp. So before
we get all the excitement let's
understand who is the brain power behind
the locus AI. So let's introduce your
team.
>> I am Abas Rahman. I am a backend
engineer at Locus AI. Hey everyone, my
name is Jun Cho. Um, I am the UI UX
designer for Lotus AI.
>> Hi everyone, I'm Sadira. I'm working as
an AI engineer for Locus AI.
>> Hey everyone, my name is Taran Malipati
and I'm working as a data scientist for
Locus AI.
>> So very excited to have you guys here.
So let's dive deeper a little bit more
regarding Locus AI product. Um, Shbam
can you tell us more regarding what is
Locus AI, why do we need it, what the
benefit using locus AI and maybe show us
what's look like. Absolutely. That's a
good question. Locus AI is basically a
memory layer for people and AI agents.
Locus AI is basically offering a unified
platform for integrating different
communication platforms like Gmail,
Slack, notion, Java conferencing, the
list goes on. The core pain point what
we identified is nowadays we have a lot
of tons of data silos you know uh
located everywhere. Whether we talk
about Gmail, Google Drive or you know
some of the other communication tools,
we do not have any common unified
platform where we can just put a keyword
and retrieve the entire information. As
per the Harvard Business Review, I found
that it it almost you know takes like 5
to 7 hours of every person you know like
every individual spends more than 5
hours a week in just retrieving the
data. So we found you know let's start
with this pain point and we conducted
over 30 plus customer interviews and we
found that out of 30 24 people were
willingly you know to invest in such
product. So we thought okay we got our
idea validated. So idea validation is
done. Now let's talk about the technical
architecture how it should look like
then we start building the you know the
low design high level design and or the
system design of the locus AI I really
resonate regarding people spending like
hours searching for file was very true
especially the file from years ago is
very hard to find especially we have so
many different tools and for example we
use Google doc we also have hopspot and
we also have discord and a variety
different things I believe one of the
features you guys have is actually
helping me to make decisions. Let's say
people message like hundreds messages on
Slack every day and you're able to your
AI agent is able to help me to make
decisions and flag those information on
Slack. Hey, this is very important this
your priorities. Can you tell us more
regarding that kind of like stress
relief feature to your AI agent?
>> Yeah, of course. So building Locus AI we
I was fortunate enough to have you know
a good team of people who have
remarkable experience and have producted
to the best of their ability right and
talking about the locus AI features we
have like core features which are do you
want me to demonstrate a quick demo well
will that be okay so this is how the UI
looks like this is the landing page of
Lucas AI which basically tells you you
know why Lucas AI how it works and we
also have provided a user guide for the
new
So let's start with the login page. It
has a terms and conditions. Let me
agree. Click on get email.
So there you go. As soon as you click on
the dashboard, this is how the dashboard
looks like. The dashboard basically has
a search bar. Let's talk about give me
the latest
information.
Let's see what it gives. It has a back
end which is basically a cloud API for
structuring the data. Right? So as soon
as I click on the asking it will give me
a lot of information. Right? So as soon
as you click on the information right it
will give you a very consolidated
summary participant source status in
conversation and even the biggest USB of
the locus here. If you click on the
original, it will take you exactly where
the message actually resides in the
conversation. You can see this right. It
saves a lot of time. Similarly, in the
memory layer, we have a decision action
item in blocker. If you click on
anything, right, it will give you a very
consolidated summary along with the data
source connected with it. Right? So this
is something core and a team post you
have a calendar filter where you can
actually put you know from which date
you want information. So for example I
choose this and you get some information
for the week.
This is how you know the locus I works
here you can see the number of services
which are connected.
We are you know wanting to know more
features if user wants full context or
just want the core knowledge. We do have
the privacy parts as well. The biggest
concern what if it can retrieve the
grinding information. So we have defined
our guards very strongly to make sure
that the data is secure since the data
governance you know plays a very crucial
role when it comes to the data retrieval
part.
And we also have a chatbot and a look.
It can only answer
about the local city.
>> That's a lot of feature. I like that you
putting guard rails and because this is
actually one of my questions regarding
all the information, right? There's a
lots of healthcare information, banking
information, everything, right? So you
guys are re already pulling the guard
rails. So have you test this out with
user? Do they fully trust AI manage
everything about their information? What
does the user say about it? So yeah uh
uh to answer your question we do have
some users you know who are using locus
AI for in the pilot phase and they told
me that you know they really like the
product how the product basically offers
the unified platform or organizing the
all the information from different
sources but at the same point of time
they do have some concerns when when the
data privacy comes in right we are
currently working on defining our guards
making sure we are completely compliant
and for the phase two whether we comes
to the healthcare banking uh you know
information we would be we we be we will
be considering you know the HIPPA GDPR
and other regulations to make sure we
have our due diligence.
>> Beautiful. I like how you guys building
a product in term of different phases
and we start using the normal
information knowledge regarding what's
available with the day-to-day work for
example all my work information I'm
happy to have your AI to start manage
for me and and then of course for all
the advanced healthcare hippa takes long
time so that's why you get to the
different faces approach this is very
smart now Shioban let me ask you this
question actually having this AI agent
running in the background organize all
the knowledge database is actually I
believe very challenging. Uh and then
but you guys actually finished ripping
this product within just two months. It
also like two weeks earlier than even
before we had a demo. You also start
like talking to like investors two weeks
ago and this is like really fast. So
what's the secret developing a real life
AI agent product in just two months? Um
what's your lesson learned from building
it so fast from zero to one? So to
answer your question, I wish there was a
secret recipe for building an AI
product, but I was fortunate enough to
have a good team of people who work day
and night in order to turn this entire
vision into reality. Uh so talking about
the the integration part, right, it
comes with a lot of challenges when you
are connecting different data sources.
Before MVP1 of Locus AI, we are using
Slack, Gmail, and notion. So for Slack
and notion, we were pretty much, you
know, fine when it comes to the
integration part. Gmail of course has a
lot of issues because if you see in the
Gmail right it has inbox outbox family
and spam a lot of filters over there. Of
course it it took a lot of challenge. It
took some time for us to resolve the
issues of integration the Gmail and the
locus AI but of course we were fortunate
enough to you know integrate those
things uh in the locus AI that is fully
live users are using it we are getting
consistent feedback on a daily basis but
I would like Sadira to throw some light
on the integration challenges that we
faced so far please. Uh yeah sure. So uh
to start with answering how we were able
to finish it within uh two months to get
the MVP. Um so we kind of uh dissected
the entire tasks into smaller problems
which we could target each week and uh
that's how we were able to organize our
tasks uh with we we followed a system in
notion as well where we distributed the
task within the developers weekly and
were able to meet the deadlines. So uh
with issues regarding integration we had
to connect these enterprise tools and uh
different data sources to our agentic
multi- aent AI system so that these
agents could securely access and act on
that information through these tool
interfaces. So uh we did face a little
bit of challenges while we were
connecting Gmail like uh Shubam
mentioned but uh we were able to uh sit
through uh um each challenges
collaborate with each other um
effectively and uh we solved the issues
here
>> and also Dr. to add in uh you know we we
were fortunate enough to finish this
before the tagline right and and the
second part is the talking about the
VC's part right so u I got like couple
of VCs you know reaching out to me on
the LinkedIn about the locus AI we are
still you know consuming them and still
in the talking terms how we can
potentially you know launch a locus AI
at an enterprise level so right now we
are still relegating our idea in terms
of users willingness to buy to pay a
certain price right for the locos AI. So
we would be launching on a premium uh
model of course in the coming days and
we are already working on MVP2 to
integrate VA conference and discord as
well.
>> This is beautiful. Hold on. Hold on. I
think this important part here VC reach
out to you on LinkedIn. You didn't pitch
to them. They found you. Reach out to
you on LinkedIn. This is like how crazy
that. Tell us more about this.
>> Yeah. So I was fortunate enough to you
know getting VCs over the link and is
like the biggest [laughter]
miracle but of course we are still
validating our idea. We are I'm
preparing you know the different pitch
decks we have applied to some of the
combinators. We are still preparing for
Y combinator for the upcoming eggmit and
making sure that we have the real users
to work right I mean we are still in the
process of finding a C comp as well the
locus AI and we are hunting down for the
co-founder particularly with sales
marketing and go to market. So this is
where we are currently standing.
>> This is very exciting. Hold on. So
basically your product is so popular
with those early adopters. So people are
raving about it and you guys also like
share your takeaway about Locus AI and
then VC basically saw it and reach out
to you guys. This is like mind blown
mind blown. This is like next level of
success like take my money tell me more.
I'm interested. I I can see this
actually in our last episode we invited
Abham and he actually started his own AI
company and a year ago and now he has 15
employees working for him. He just
signed another million dollars contract
with another 20 billion dollar clients.
It's like crazy. He is facing the same
thing. Even the moment he finished AIPM
boot camp, he has a four like
architecture design company reach out to
him saying that I heard you have this,
you have this. Can you show me a demo?
Can you see how exactly you can solve
the problem? So, it looks like they have
real pain, right? They have income is a
is a great indication that will let to
one year later he has a 15 people
working has a real like companies and
like signing like million dollars deal
right now and I see you guys are on the
same track. Literally the VCs and the
people consumer basically like we heard
about this, WE WANT IT, PLEASE DO IT.
This is like mind-b blown very exciting.
So proud of you guys.
>> Well, thanks a lot. We are still in the
process you know reaching out to
multiple VCs at least we can secure a
deal as soon as possible but I'm
fortunate enough to have like a team of
seven people as of now working towards
the MVP2 and a lot of MVPs
in the coming days of course
>> so as of now our next release is
targeting in the middle of September so
yeah
>> this is beautiful beautiful so I want
everybody who listen to the podcast
right now because building a product
it's just beginning and lots of people
say oh I'm landing a job but you might
be the one who can create job for other
people which also lead to a very
important thing in the step one for
people step into the age of AI is
actually start developing and gaining
hands-on experience. You may go on
entrepreneurial track have we hunting
you down give you the money take my
money or you could also be using the
experience to land AI parlary job or AI
engineering jobs. So number most
important thing is you must start
developing and launching real life AI
product with real users. So, a free
checklist, a cheat sheet of download the
top 20 AI product ideas to gain real
life AI experience. Um, please go to
pms.io
product ideas so you can download and
start implementing right away. I'm also
going to uh link it in the description
of the show note. Now, Siobhan, let me
also ask you other like technical
questions regarding what tools and model
have you leveraged create your AI
product right now. I assume you leverage
all the best models and tools. So what
are any technical uh tools and models
you recommend people to check it out?
>> Well talking about the data AI models.
So to structure the entire locus AI we
have three connectors at the top which
sits at the foundation layer. For the
Gmail we have pubs sub service of Google
for Gmail for Slack and notion we have
the polling mechanism and the web hook
which is using and then coming down deep
diving into the uh you know the login
part GCP is one of the key ingredient
for it and of course the AI models right
we have the entire the core
functionality is the semantic analysis
right because the way locus AI retrieves
data it basically has a semantic layer
which reads the context, categorizes
them, what is the decision, what is the
pending item, are we able to identify
the blocker as well. So for that we are
using a cloud API, you know,
particularly we are using the model
haiku. It it is pretty old model as of
now. Currently the opus is already
there. Opus 5 is the latest one. So we
are using cloud haiku at the back end
because of the fact that the cloud is a
pre-trained model, right? it
automatically identifies what is the
decision you know and all all other
items. So we are basically using that
API to structure the data to extract the
data from different resources
>> and this is how the entire web pipeline
is having right so the vector embeddings
is done by voice cloud API is taking
care of the structure of data and
extracting sources from JS like and
notion and basically we have a context
graph and the knowledge graph right
which is basically setting the entire
web pipeline and this is how the data
injection to you know the entire
querying part and basically what you see
on the dashboard of Lucas AI.
>> This is so impressive. I love how
comprehensive and different tools and
messages and and models you have you
guys that use. What I found out lots of
time is that um the simplicity of the
product make it easy for people to use
but to enable the simplicity we require
very strong technical on back end to
design in a uh in a very strong way. Uh
this is so exciting. Uh all the
different kind of like AI tools and
models and we're going to also link in
the description the show notes so people
can use at a reference to design your
own AI product as well. And now let me
also ask this question and let's I think
everybody who listen to this right now
they're so excited they want to use your
Locus AI. So where can they sign up
right now?
>> Yeah to sign up basically uh you can go
to the locusaiapp.com
or registering yourself to use the Locus
AI.
>> Beautiful. I'm going to link it in the
description of the show notes so people
can start using and sign up and
experience this yourself. This is a pure
transformation. So let me ask you guys
this question today. We have designers
and product AI prime manager AI designer
AI engineer here on the call. What I uh
want to ask you guys what advice do you
have for other AI entrepreneur AIPM AI
designers for them to jumpstart the
career in AI? Um Shbam why why don't you
get started? So of course uh that's a
good question. So first of all have all
the foundation skills which are pretty
important right. So coming from a
product management background I do have
a developer background as well. I
combine my both the technical aspect and
the business aspect right to make a
technofunctional position right and at
the same point of time leveraging your
AI capabilities you know learning
different tools how integration works
and all that. It basically helps you to
you know give a new mindset in terms of
to think about outside the space right
basically what we talk about the out of
box capability to build an AI product so
it it's just about you know keep
refining yourself learning new skill set
build real products you know for your
portfolio which can actually help you in
getting somewhere in the
entrepreneurship or you know even
securing a good job. This is a great
advice and especially for people who's
interested in gaining hands-on
experience by building a team of
developers and designers and you can
directly go to our website pms.ioipm
to learn more. Uh you can also directly
book a free career consultation call
with our team to see if it qualify for
the program. I'm also going to link in
the description of the show note. So
let's think about this. We also have a
engineer in the room right now. So uh
Shadier, what advice do you have for
other AI engineers nowadays? Uh yes. Uh
so one advice I would give is to so
right now AI is developing so rapidly
and there is new technologies out there
every day. So I would say to keep
yourself up to date with all the tech
stack and the knowledge that is being
put out there so that you can be wise
and uh leverage what is necessary to be
able to use at that point of time in
that problem. Yeah.
>> Beautiful. Very well said. What about
data scientists? Terrone, you are data
scientist working on locus AI. You must
have lots of advice to share with other
data scientists and how this is going to
change their career.
>> So as a data scientist, I would suggest
that if you're like starting as a data
scientist, I would say start slow
because data science is a long journey.
So start slow, start small and
eventually like progressively
consistency you can eventually build up.
Don't take up like large data sets and
start like filter them immediately in
the beginning. It it'll be confusing.
That's what I would suggest.
>> Beautiful. Do you think AI is going to
replace the job of data scientist?
>> I actually think it's like the other way
around like because data science is like
helping AI. So if anything it will be
more beneficial for us. That's what I
personally believe.
>> That's true. That's true because like
garbage in garbage out a data is a field
of AI. If the data quality wasn't there
your AI model is not going to turn out
good as well. So basically there more
demand for data scientists because of
AI. That's very very insightful. Uh what
about designer June? So you're AI
designer. U what advice do you have as a
designer out there and do you think AI
will replace designers in the future?
>> Um yeah this a this is a problem that
people always discuss among the
designers community. Um based on my own
experience of designing for Lotus AI I
think um AI first they are like very
powerful to help designers uh validate
and refine their ideas in the process.
uh which is something that I think at
current stage AI is still um could not
replace human being in that perspective.
So if you're a designer I would advise
you to focus on uh enhancing your
empathic design skills um to learn more
about your users and to just refine your
craft so you could uh guide AI to do
that p so perfect work based on your own
aesthetics. I am always the the big
believer of growing and growth mindset
and I believe life is a school, life is
a university. We should always upscale
ourself and prepare ourselves for the
future and I want to ask all the guests
today how do you grow yourself
professionally, personally, what
resources you recommend for other people
to grow themselves. So let's do this uh
like quick tips right here. Siobhan,
what what you have? Well, I definitely
uh you know uh recommend people to you
know be consistent in terms of the
learning curve, right? Because it is
very important to have a foundation of
skills and keep building your AI skills
as rapidly you know the AI is growing
pretty fast right and at the same point
of time invest your time in building
real products right reading newsletters
product like a team expert is one of the
best place to you know have all the
consolidating information
and to grow yourself right the effective
collaboration and all it
>> beautiful so Shia how do you grow
yourself.
>> I would say that we have all the
information in hand with us. We have
everything on the web. So you just have
to go look up YouTube videos like how
Shubam already mentioned newsletters and
documentation. So just you you you'll
have to keep yourself moving. So that's
about that that's what I would suggest.
>> Totally. And everybody we have uh by now
today I just got notification from
YouTube. We post over 1,000 different
videos on YouTube. At the celebration,
we have lots of free resources for
people to learn and many of them
actually we have AI engineers literally
join Amazon as a AI engineer job and
also of course thousands PMs join Google
M Amazon with the AIPM or start their
own company very exciting all starting
for free on our YouTube channel. You can
just search Dr. NV director product
learning for free on YouTube and
LinkedIn Tik Tok and other resources as
well. So terum what advice do you have
and how would you grow yourself and and
resource you use to grow yourself?
>> So I would suggest that so when the AI
wave was coming in people who are aware
of it could like tackle and stay but
people who are not aware of the AI wave
they they struggled and they had to like
again like fit into AI. So similarly I
would say like stay up to date and uh at
least once a month like look at the
articles and stuff of what's the
upcoming tech technology and models that
are coming up and sometimes like play
around on with it maybe like cloud or
new cloud models and everything so that
you're aware and uh you don't get lost
in the AI wave or like any other way
that's coming in the future.
>> Beautiful. This is you can tell the
advice coming from a data scientist as
you directly read and study those AI
models and things are getting technical
nowadays. Uh what about designers on
June? How do you grow yourself a
designer? What resources do you use?
>> Um, as a designer, I found there are um
actually a lot of good resources among
the designers community if you dive
deep. Um, so there are a couple of
people who currently built Loro designer
meetups and local workshops. Um, I
really recommend people to dive into uh
actually LinkedIn to see what are uh
those active designer communities in
your local city. And um I I actually get
a lot of useful insight and resources by
reaching out to those people who like to
share their experience and host events.
>> Oh, beautiful. That's the power of
networking and get your access and and
into the space of AI. Very useful. Thank
you so much. So now my final question,
if anybody want to get in touch with you
guys, where do they go? Do they go to
your LinkedIn? Tell us more. Of course,
if people want to contact us, you know,
they can reach out to my LinkedIn, they
can reach out to the entire people, you
know, the Locus AI team. And at the same
point of time, we also have a LinkedIn
dedicated, you know, social platforms
for Locus AI on LinkedIn and Instagram.
And yeah, that's pretty much we do have
a website as well.
>> Awesome. I'm going to link in the
description of the show notes. Thank you
for joining the Locus AI team. I really
the first step of growing your career in
the space of AI is actually start
building real life AI product with real
users and ideally get some investors to
reach out to you and want to give money
put money in your hand and the standard
one to get started is actually start
building a real life AI product. So make
sure to download the top 20 AI product
ideas to gain real life experience. For
people who want to uh join AI management
boot camp which we assemble a team of
soft engineer, developer and data
scientists just like what we see today.
Feel free to go to our website
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