How MrBeast Spends $200,000 Per Day | UNCUT INTERVIEW

probably spending like seven or $8 million. I want to give a 100 people $100,000. They go, you're crazy. I can't keep going. I don't recommend you guys try this. Jimmy Donaldson, aka Mr. Beast, is by far the most dominant YouTuber on the planet. And somehow we got him to come on the iced coffee hour for a 1-hour exclusive interview where he reveals unbelievable details on his business that have never been shared before. Beastburger has done over 100 million in sales. the main channel now probably like 3 or 4 million a month. So, if you're interested in this and want to see more episodes like this, hey, you should subscribe right now because we have episodes coming out every single Sunday here on the Ice Coffee Hour. Thank you so much. And on to the episode. But first, we have to thank our sponsor of this episode, Epidemic Sound. The best tool for all creators to soundtrack their content. We use it, Mr. Beast uses it, and so many of your favorite creators do, too. 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Okay, last question. How many mid rolls do you do? Graham likes to do one every like 3 4 minutes. Okay. 3 4 minutes. Yeah. No, we change it to like one every 10. And it's categorized as a finance channel. Yes. Education. Okay. Okay. So, 30 I would say probably $11 RPM. So, three I would say 300 grand. That's so That is so close. The most analytical answer we've ever seen. You would be the closest. 252. There we go. Great answer. Yeah. What do people normally get? Some of those views are shorts. So, actually, if we take out the shorts, you would have been I was lied to. What? So, it is around a $10 RPM. That's pretty much exactly what it is. Is it actually? Yeah. Yeah. Cuz like if you put like stock or like S&P 500, you can get like 20 or $25, but I assume not every title is like perfect keywords. So some could be like six, but your better ones could be 12 in like the medium. Yeah, I've seen for Shopify and Amazon FBA, it's about $30 to $40. It gets freaking crazy. Insane. Some of the credit card videos I've done have been about that. Yeah, 100%. I I almost considered doing a finance channel at one point just because of that. like I gave uh whatever like all 10 people credit cards and then like check back 6 months later to see who has higher credit score like things like that. Um but I never ended up doing it cuz I was like I thought you were about to say who has the most debt. Yeah. Weird things like that like applying our format to finance because it was like I had that realization one day. I was like I could make like eight times the money for the same views if I just revolved it around finance stuff. So what excites you the most for YouTube? What excites me the most? Oh gosh, just blanket YouTube. Yeah. Um everything. I mean, what doesn't, you know, uploading videos, the the creator economy and just is growing. YouTube's growing. Everything's growing. I mean, every part of it is great. Like the freedom you have to to do whatever YouTube is. Like, name a better industry right now. Like, YouTube is just growing so much and I don't think it's going to slow down. What excites you about it the most though? Not necessarily YouTube, but with with the process of making videos. Like, what do you get from it? It's gonna sound weird because I just said this, but yeah, I mean like everything like if money make videos, fame, make videos, happiness, make videos. Um, kind of like everything in my life currently that I want to improve kind of just revolves around just making videos. So, the answer really is kind of everything for me. You know what I mean? Uh, I don't know if that's a copout. That's good. How do you stay focused? For me, it's never really that's never really been a thing. I just it's almost for the problem I'm having right now is I struggle to wind down at night because I just work and work and I'll lay in bed and I'll think of ideas and I'll think of just like you know what we could have done better, how we could edit a video better or finances or whatever. So, it's actually not even I'm a little too focused right now, which is something I always have to correct myself because I usually go to bed at like 4:00 a.m. Even though I get in bed at like 10 p.m. I'll sit there for like 6 hours on average right now. So, I'm trying to like actually find ways to like pull back a little bit and so I sleep a little bit better. When is the moment that you realized that you could turn this into a business? Oh gosh, that's a good question. So, probably when I started making around 20 $30,000 a month is when it kind of clicked in my head that um you know I could hire someone for a couple grand and basically double my output because I was doing everything, right? I was like building whatever. Like if I wanted to buy 5,000 plates and like throw it off a building and break them all. I'd have to order them all and I'd have to set them up, unpack them all and like building contraption, editing camera. I was doing it all. I did that for first thousand videos and it kind of clicked in my head. I couldn't tell you which video. Maybe it was like how many rolls of duct tape does it take to stop a car or whatever. But I was just like, wait a minute. If I just had a helper, I could do this two times faster. I could upload twice as much. And if I'm doing, you know, 20 30 grand a month in revenue and one person would double it and, you know, I could hire a person for like four or five grand, it's kind of a no-brainer. And so then I just brought in a guy to help me move boxes and just help with the simple stuff. And I was like, "Oh, well now let me go hire an editor." And that was game changer cuz uh although that took a very long time, like a year plus to train because it's very hard to find someone who understands your style. And then then I got a cameraman and then just kind of snowballed from there. And then I just basically hired someone every month for the last like six years. What's been the most difficult part to outsource? The most difficult part to outsource everything. The channel is still my creative vision. It's like I'm the one who spent my entire life obsessing and building the brand and studying this and like so um I like even editing I still do like 10 revisions and I have a big hand in it and the writing of the videos and like how the videos I mean almost nothing's like truly outsourced because like you can't just like go here's my band, here's kind of the videos I want. Just give me a video every week. like if you know cuz they haven't spent their entire lives obsessing over this. They don't know as much. So basically everything. Have you ever had to fire anybody before? Of course. Yeah. It's never fun. But, you know, usually what happens is like you bring them on um for something you think you need and it's like, "Oh, we're going this path and we're going to do videos where we I don't know, like donate to Twitch streamers or easier ones and then next thing you know, you're doing Squid Game level videos and those, you know, are a little bit outside their skill set or whatever because we're just changing so much. It's kind of hard to predict what we need." But, I mean, turnover happens everywhere. It's it's just kind of part of it. Have you personally fired people and how does that process go? Do you have someone else doing it? Well, now we have HR, so obviously I don't have to handle it. But yeah, back in the day, usually it's I like to see it more as helping them transition to other companies. Like sometimes, you know, we had one person who we moved out here and and it didn't end up working out. And so I, you know, I was just like, "What do you want to go do? Is there a different YouTuber you want to work for?" And I just DM'd a bunch of other YouTubers, helped him get a job. It just kind of depends. Sometimes I want to go work for other YouTubers and I help him. Or sometimes, what was it? One guy we wanted, he wanted to go work for Tyler the Creator. And so I was I was like I tried I tried to get Tyler to create a second be like hey this guy I vouch he's he's pretty good. Um so I I like to see him more as like helping them transition to like whatever their next career cuz like there's no hard feelings whether you're here or somewhere else. I want them to be happy. So I try to set them up for success and just do whatever I can to you know pay them back for what they invested in my company. That's cool. How many hours do you work in a day? Depends what you classify as work. The answer could be every hour I'm awake if just laying in bed thinking about YouTube is work. You know what I mean? Like or every So just about I would say since I was 11 years old almost every waking hour of the day I'm thinking of YouTube in some form of capacity basically. Why do you think you have such that level of focus just cuz that's what I love. I feel like it was almost like baked in my DNA. Like it just flows in my blood. The the innate urge to create videos and to build a YouTube channel and build businesses. It's just that's just what I do. And if I like try to take time off, I just get depressed and I I feel like I lose my sanity. But I also feel like I lose my sanity because we've cranked the treadmill so much on creating videos. So it's like weird, but if I'm not creating, then I don't feel fulfilled. I don't feel like I'm progressing. Then I feel like I'm wasting my time and like am I allowed to swear? Yeah. Yeah. I just kind of feel like a waste of space, like a piece of [ __ ] if I'm not like making videos. You know what I mean? Yeah. That's interesting. I feel the exact same way. Not necessarily making videos, but if I'm not working or working on something, I feel terrible. Like I have low energy. I just want to sleep. I don't want to do anything. I feel sad. But when you're in the zone, uh what do they call it? Um when you're in the zone. Yeah. Oh, it's it's uh being in the flow state. When you're in that state where like time seems as though it's stopped entirely and like a day went by, that's what I love. And there's something about that that opens up like some sort of creativity that most people don't get until they're in that place. Agreed. Do you know how many income sources you have? That's an interesting one. Well, let's see. We have Beastburger, uh, Feastables. We have a a company where we dub channels, which runs our Mr. Beast Espanol and stuff like that. We do that for other people. We have Mr. Beast, Mr. Beast Gaming, Beast Reacts. I mean, would you count Mr. Beast Espanol? Mhm. Okay. Well, then Mr. Beast Espanol, Mr. at least. Uh, how many languages are there? Well, a lot. To summarize, all the languages. Okay, all the languages, which there's like 20 of those. Um, and then which and they're starting to do more views than my English channels, which is crazy. Wow. Yeah. Um, and what else do we have going on? Yeah, merch is another one. It's kind of hard. I kind of forget the stuff we're doing. Uh, I'd have honestly I'd have to like open my bank account and look through it cuz like there's also like sub opportunities like we occasionally do things where like we built this app where uh we had people put their finger on the app. Yeah. Yeah. So, we're building other apps in the future. So, probably somewhere around 10. What would you say your main source of income is if you were to pick one thing? Oh my gosh. What? But see, the problem is like what does income even mean? Like I don't I don't really make money. I just reinvest it all. So, it's like which one? And also, are we talking gross or are we talking profits? Because if it's gross, it's Beastburg. Beastburger is absolutely crushing it, but it's food, so the margins aren't as good. You know what I mean? Whereas like Fastables be um the margins are a lot better, especially because we do a lot of sales DTOC online, so it's just higher. Merch, the best margins, but you know, it's you just like a burger or whatever, you know, is something someone can order multiple times a week. Merch, someone going to buy like twice a year. You know what I mean? What about sponsorships? Oh, yeah. And sponsorships. Oh gosh. Yeah, those have gotten crazy recently. Um well I would say so again gross or profit or well we don't even discuss both and I'll so gross I guess would be I mean yeah beast I here I I recently tweeted so I'll say this because I tweeted you can throw it up that uh Beastburgger has done over 100 million in sales. Wow. Um and obviously that number's grown a lot bigger since then. So like but again it's because it's something people can repeatedly buy. Um and then but actual money I guess would be brand deal revenue. Well, well, if you include all the channels, then yeah, it's definitely ad revenue. Could you walk us through a normal day? Like from wake up, like what does a day look like? There's no such thing as a normal day, but I can pick some random days in the last month. Um, so like or actually here's some of our days coming up. So, one of our videos coming up, we're going to spend um a night in a $1 hotel and then a like a $1,000 hotel, $10,000, $50,000, 100,000, 200,000, 500, up to a million. So, for example, next week I'm going to be flying to India to stay in like a $1 hotel and then like a $10,000 hotel in the Maldes and then we're going to like uh just whatever. We're going to be traveling all over the world. I'm going to be doing that for two weeks and then when I get back, well, that means gaming and reacts fall behind. So, I'm going to have to do a whole day of catching up on our reacts videos. I'm going to have to do a day or two catching up on our gaming videos and then I've been gone. So, now I got to spend a whole day catching up on the creative and all our other main channel videos. And then the video after that, we're going to do like the world's largest experiments. Like we're trying to make the world's largest balloon, world's largest paper airplane. So then go work on that. And I'm probably going to go film a couple of those and then come back and, you know, and then Beastburg and Festivals are probably going to wet my head on a platter because I just spent two weeks traveling filming that video and I haven't been talking to them as much. And then probably those meetings, they'll probably fly into town and then we have other companies. So it's kind of es and flow. the main channel is the priority and then around the main channel schedule the rest of my life kind of like forms with all the other businesses. Do you have any sort of daily routine now? like every morning. I mean, like I'm going to be gone for two weeks and then when I get back I'm it like I'm doing the experiments and we're, you know, then I got to play makeup on all the other companies and then after that I got to go to the I can't say where because it might spoil it, but I got to go somewhere else for a video and then it's just different and then next thing you know I'm burying myself alive for 100 hours or whatever and that throws off it and you know sometimes I sleep here, sometimes if I'm on the other side of the town working at the other studio I sleep at that studio. It's like kind of hard, you know what I mean? Yeah. Who keeps track of your schedule? Uh, steel, you met him. Yeah. Yeah. So, I basically I tell every whenever I want to do something, I'm like, "Hey, I need to meet with so and so tomorrow. I need to do this." He compiles it and then every day just makes a prior list and then he just we like to call it like uh block calling. Like if I have calls like so today if I have like six calls instead of doing a call at 1, a call at three, a call at like five or a call at 8. I like to just do them back to back to back. So like like do a call at one and then have the other four on standby and the second I finish that one I jump on the next one at like 1:15 and then I jump on the next one 135 and so then it's much easier if the calls are stacked like that instead of like oh I got a call in 10 minutes and then waiting for the call and that kind of stuff. So um I don't even know where I'm going with it but I basically wake up and he has I dump all my stuff I need to do and then he just kind of schedules and prizes it on whatever is most important for the business and then I just wake up and do what he tells me. How far ahead are you planned on that? Uh, let's see. Uh, I mean, my calendar is out till the end of the year. Um, but what are you doing three weeks from today? We're going to be making the world's largest burger. That's crazy you have it planned out like that. Yeah, I know everything. Every video we're filming on the main channel between now and the end of the year, we have because they're big projects. So, if we're going to film a video in December, we got to start working on it now. So, we're very far ahead. Where would you say you spend most of your time? Is it filming, planning, scripting? That's the problem, man. And that's why I wouldn't recommend someone do what I do because it's stressful. It just depends. You know, if we do a gaming video where I survive 100 days of Minecraft, that's what is that like 30 hours in real time. So, cuz like a Minecraft day is 20 minutes. So, like I could spend 30 hours playing Minecraft and then, you know, the next week I'm building the world's largest firework and I have to spend a week on that and the next, you know, I got to go network or go to a conference. It's it is so sporadic and random. I couldn't tell you. But I guess for the most part it's filming main channel videos. But those are just they're different. Everyone's different. I'm either in a submarine or climbing Mount Everest or uh putting 100 people in a circle and see who leaves last. I've been so curious. Could you walk us through the process of creating a video from start to finish? How do you think of ideas? Where does that start? So, um I work very well off of inspiration. So, I used to just like flip through a dictionary. I've told these stories before, random word generators, blah blah blah. Recently, I hired a bunch of people to just come up with interesting things or find things to inspire me. Like, let's say um in Japan, there's this like yellow fruit that if you ate it just like made you jump 10 feet taller, right? You don't know that exists. Let's say it does exist, but you don't know. So, you couldn't come up with a video idea around eating that fruit because you don't know it's a thing. And so, I think a big part of coming up with ideas, which again, this I could give you the five hour explanation of how to do we do our videos or like the shorter ones. So, I'm giving you a mile high, but for starters, I need as much and I need to I call it like an information diet. Might be a little cringe to call that, but like my well of knowledge needs to constantly be expanding so I have more things to draw inspiration from from ideas. If not, you're going to get the same ideas over and over again. So, it happens for a lot of creators. That's why their videos are repetitive and always the same thing because if you're not constantly learning new things, then your ideas are just limited to what's in your head and eventually you're going to drain it. That's how I've seen it. It's not so linear. Point is, I need to always be in taking things. So, I have a team of people who are just helping just dump and beat new things in my head so I can get inspired. We do that. We come up with a good idea and then from there we um Oh gosh. Well, then now we got to write the video. So, I usually work with Tyler in Yeah. Have you found a process for scripting that you think like this format works and how do you The problem is our videos aren't scripted and B every video is different. So, like um so we'll we'll do the hotel one. problem with hotel one, you can't really like plan what you're going to do or plan shots because you don't know what the hotels are. So then, you know, you kind of have to go then basically scrape every hotel in the world above a certain price point. So like we need we know we want to do $1 versus a million. So you know, well $1 hotel is very hard to find. So we it's not like there's a website you can't just Google it. So we had to like basically search all these hotels and like you know Airbnbs and house. There's like shared housing where you could get it down, which how we got it. And then you got to find every $100 hotel and find the coolest one in the world and then all the $10,000 ones. And now you have them all. And then now you can go look at it creatively and camerawise. And then you're like, "Oh, these aren't cool enough. These aren't cool enough." And it's like a lot of back and forth. And then, you know, you kind of plan it out if that makes any sense. And then, oh well, we need to film this two week window, but five of these aren't available. Now you got to go back to the drawing board and find all new ones and then, you know, map out a path so you can fly around the world and it doesn't take like a month. You know what I mean? Stuff like that. And then what about the filming process going to editing? Yes. Well, that's where it gets crazy because so you're using three cameras here. Well, I'll use boys versus girls for example. I think we used we put 100 boys in a circle, 100 girls in a circle. I think we used 60 cameras on that video, which was wild. So, we had 60 cameras running for 100 hours cuz it was a 100 hour challenge. Um cuz we had to have cameras monitoring the red lines, every inch of it or if someone stepped out, we couldn't show it. like 10 wides and then all the uh free roaming ones. And so we have a DIT who kind of like labels them all like this camera and then we take notes while we're filming. So if I see something funny, I'll be like, "Hey, this time because you can look at the time code like this happened and this happened like during this time lapse." Um like one time we had like someone standing a trash can and then it fell over and they touched the line and got out. Well, because we have so many cameras and so much time lapse and the editor can't watch every footage, every minute of footage. You have to like write that down. So, they can like go look at the time lapse, find that and put it in or it'll just get lost in the abyss. You know what I mean? Yeah. How many hours would you say it takes to edit the average video? Um, hours. So, our 100 million subscriber special, I think we were just doing the math. I think it was like collectively like 1,700 hours across all the editors. But that was that was a really really big video. But yeah, because we had to pull in a lot of firepower for that video. We used a lot of cameras and I was very particular on how I wanted it. So, we did so many revisions. Like it would The thing is like I'm ve I'm not the easiest to work with in that regard. Like I really want to make the video as good as possible. And so sometimes, you know, we'll edit a video a certain way and then, you know, um we'll just be like, well, what if we try this? And so we'll have to like basically re-edit the video to see if this other way produces a better story and and if it flows better. And then we'll be like, "Oh, that that's not as good." And then you go back to this one. And then we try this. It's a lot of testing. So we usually edit a video like, you know, five or seven times. How many eyeballs look at that video before you get to see it because I'd imagine they show you a version that's close maybe to what's going to close to done and then I see it and it's not close to done. But yeah, so it's usually um just whichever person's editing it and then Mario um the guy our retention guy who just this is kind of the obvious stuff cuz like there are a lot of the thing is you know we've done tons of videos count especially across all the channels like thousands of videos at this point there just a lot of things like I just don't want to have to keep repeating myself of like certain like obviously you know this wasn't fast enough or this didn't flow well or like kind of the obvious stuff when I give notes I want to and work on the edit I want to actually do highle things and not be like, "Oh, just the color here was offered." Obvious things like that. It's just kind of a waste of time. You know what I mean? How many hours go into a title thumbnail? That's something that for me, I could sometimes spend days on a title and thumbnail. Well, once we pick it, not as many. Um, but it's all in the front end. Like picking the idea is like brutal. And I mean, I couldn't tell you hundreds probably. Um, and then here, let me show you this. So, every thumbnail we do, we actually do like seven versions of. It's like this is for boys versus girls or 100 boys versus 100 girls. This is like our upcoming video, like two different ones. Uh this is for the 100 million subscriber video. Uh so the thumbnail we ended up going with was A1, but these were our backup options. Wow. Now A2, is that just a storyboard to kind of give the idea? Because that doesn't look like it would be the final thing, right? Yeah, these are all storyboards. Oh, wow. Like this was a story board for the final product. I mean, and if we went with the house, cuz there was a house on the island, we would have just like gone there, shot source, and and recreated it. And then we had an idea of me like being in a boat driving away from the island as the thumbnail. Yeah. This might sound silly. Do you take the same picture and reuse it or do you take a new thumbnail every time of my face? Oh, we have probably a thousand different photos of my face. Yeah. The interesting thing is I recently cut my hair very short um in a video because I failed a challenge and then we went to make a thumbnail the next video and it just didn't look like me. Like cuz a lot of people just recognize me for having bangs. So even though I have short hair, my thumbnails still have me with long hair because more people recognize it. Um and I thought that was funny. I think that's cool. Do you ever take days off? Yeah, of course. the thing. So, the way I like to work and I don't recommend you guys try this. Uh, it's so schedules don't really work well for me. I like I'm in the zone and I like to go hard. I'm very obsessive. I don't I like to just give in to my n a lot of people will work five days a week and they won't work weekends and ambitious people try to like restrain themselves and be like, you know, this is a schedule. Can't work Saturday, can't work Sunday. I uh that just never works for me. I always end up caving. So, I found giving into my natural instinct works best. So, I just work every day, every hour of the day, um, until I just burn out. So, like I'll work all day Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday, and I'll keep going. And then usually around day 10, I'll wake up and I'm just like burnt. I'm like, I can't keep going. It's too much. Like, I can't keep doing these like 12, 15 hours. And then I'll take like half a day or maybe a day depending on how severe it is, and I'll just chill. I'll just kind of like nuke my calendar and then by the next day I'm fired up and I'm ready to go. And then I just do it again. And so it's weird, but that's what works really, really well for me. Anytime I try to stick to a schedule, it just doesn't work cuz there are certain Saturdays I'm just fired up and like God himself couldn't stop me from going and working on a video. And then there are other Saturdays where I'm burnt out. And so yeah, I just I just kind of give in to my emotions and just work when I want to, which is usually like seven to 10 days in a row, and then just like take a little break till I'm ready, which is usually like half a day or a day. That's really cool. How many people work for you? O loaded question. Um, do we count the people working in the Beastburg restaurants or No. No. Okay. I would say just here because it seems like I I met a lot of people from your team. Yeah. That number is a little classified involved. It's getting big. Um, it's definitely getting big. I I'd say in general, right, between festivals and all the stuff we're doing, like full-time salary, probably 150 people, maybe maybe 200, just kind of depends. So, a lot of like part-time jobs and secondhand jobs that are spun off and that's where it gets into like the hundreds, but yeah. Would you be able to draw a flowchart for us in terms of you at the top controlling everything? Who's underneath you? Who's underneath them? The only problem is if I did that, there are tons of people that just copy everything I'm doing on YouTube currently. Like I breathe and like 30 other channels try to do it. And I don't want uh and I say this about ideas don't copy me, but they do it anyways. If I did that, all these YouTubers would start trying to clone it and then they're just going to become mini me. And it's like a lot of people for some reason have stopped taking inspiration and doing their own twist and they just literally flat out copy what I do. Um, and so that's why I'm like say when I, you know, when you ask about people or stuff like that, I try not to say too much because I know hundreds of creators are just gonna be like, "That's it. That's what I'm doing. I need 50 people. I'm going to build it like this and then I'm going to do what Mr. Beast does, you know?" Yeah. Well, you would employ a lot of people that way. If all of a sudden the unemployment rate goes to like 1% because everyone's hiring. Yeah. True. But the big thing is you need a production department to make the ideas happen. You need creative people to think on it. Obviously, camera and editing is, you know, those are your your big four. How do you think the money is best spent for the channel in terms of growth? Yes. Okay. How do I think it's best spent? Just making the best YouTube videos possible. I mean, if we want to sell more festivals bars or merch or get better brand deals, it all literally just stems around, you know, people watching the videos, which is Does that go back then to more idea creation or do you think it's higher retention, so better specialists or or I guess more kind of it's it's more like those things help, but there it's it's not like at the end of the day like it's like, you know, we put 100 girls in a circle versus 100 boys, half a million dollar cash prize, build these crazy sets, all the effort That's a big part of why it does well, right? Sure, we can tweak a little bit here and there and remove a pee joke so it's a little bit more watchable and and do this little thing, but at the end of the day, it's like that's not why people are coming back and that's not what makes it great. That's just a little icing on top. You know what I mean? So like the money is best spent in like just doing grander things that I find interesting that are unique, original, and like people just how I would put it can't find anywhere else. So you can't find what we do for the most part. some videos here and there, but for the most part, you can't find what we do anywhere else. Not at the scale we do. And I think it's like that is where I want to put the money in because then that's what gets people coming back. They enjoy it and then everything else benefits. Do you know how much it costs in terms of running your overall business every month? Just like a ballpark number. Oh gosh. Yes. So what it's just a Mr. Beast channel, gaming, reacts, everything under the umbrella. Oh gosh. Oh, I mean could be a round number. I mean, yeah, cuz like even like so like Fables is about to go into retail and like even just that like we just filled like a $4 million purchase order so we can buy enough bars to fill retail. So you want me to slap that on there, too? Slap it on. I mean, bro, who's calling me? This is like the intense moment. Calling, bro. Hey, we're we're talking YouTube money. Go away. What are you talking? Yo, not right now, man. How's it going? We're filming. It's Graham. It's Graham. Oh, Graham. What's up, man? Hey, can you can you ask Jimmy a question for me? What's the question? Can you ask worked out today? The answer is we're playing soccer right after this interview. More importantly, look massive. So, Eric, tell them to subscribe. Eric, Eric, how much money do you make a year? It's making in the video. How many money? Wait, you hold up. What did you say? How much money do you make a year? Oh. [Music] Uh, multiple millions. I don't know the exact number. Oh my gosh. Wow. What a what a rich, snobby guy. Wow. I'm so abundantly grateful for all of my fans. It's to build the world. Exposed. Eric exposed. He's a millionaire. He just wants to use it to make his pizza. Uh, a lot. Okay. Well, I would say, but now if I sit on the back and it sound like I'm trying to be a dick. Um, okay. You got to call mine out if you don't say how much money you make. Yeah. Yeah. I mean, tens of millions or something like that. Forb said I made 54 million last year. Uh, okay. I got to go later. All right. Bye. Bye. Gosh, he's calling it the most crucial part. I know. So, how much do we spend a year? So, or in a month? Yeah. Or sorry, in a month. So, the main channel, uh, let me see. The main channel is probably like on the gaming channel we probably are spending like I don't know depends like a couple hundred thousand a month. Reacts a couple hundred thousand a month. The main channel now probably like three or four million a month. Um like Fastables is spending probably a million or so a month. Beastburger same thing. I mean if you're including like marketing and stuff a couple million a month. Um, and then yeah, I mean, we're probably spending like I haven't even done this math in a while, but frick like probably seven or eight million. I mean, even like our beast uh philanthropy, our our charity, you know, I put a lot of money into that so we can have food and stuff like that. So, yeah, it's it's it's getting pretty crazy. Who manages that? Um, well, if you go over there up those stairs, you'll see a little accounting team that I walk in and I go, I want to give a hundred people $100,000. They go, "You're crazy." And I'm like, "Good luck." Do they make sure that money is like put aside just for you? Like just in case something happened. No. Why? Why? But the thing is, we have a 100 million subscribers. If what people have been saying that since I had a million subscribers and I always just rein like what's the I don't want to say what's the worst that happened. I guess I get hit by a car. But I mean the videos get views even if I don't upload. So like if I really wanted to, I could just stop spending and just live off the money the views make. You know what I mean? Are you investing any of your own money separate from everything else? Like, do you take any of it for yourself? Put it off to the side. Invest. I'd reinvest everything. I wanna just literally all I want to do is make the best news possible. That's why I live in the studio right over there. So, I don't like I'm not worried about paying for a mansion. I don't drive a Lamborghini. Um, I purposely have a really like dumbed down lifestyle. So when because it gives you freedom like you know most people can't reinvest in a business because when they get to this level they're worried about their $10 million mansion their like four or five cars and insurance and keeping up with that and then like their second home and all these other things. I just cut it all out. I have no like personal debt or like things you know that I have to pay for. So I can just go all in on the business because it's like it doesn't even matter. You know what I mean? Can you talk about maybe investing in NFTTS or crypto if you want to talk about that? No. I mean, literally all I do is I invest in my videos right now. So, I don't I actually don't even do any investing on the side. Um, back in the day, you know, I bought a little bit of Bitcoin um and did pretty good, but then I ended up just dumping it back into the videos. So, do you have a credit card? You would have to ask the team over there. I uh I know I mentioned opening up my bank account earlier, but I don't even know the login to it. I don't I don't know it. I just know I I see the YouTube check come in and then at the end of the month, they just go, "Here's how much money you have. You're poor." and they're like, "Stop spending so much." And I go, "Okay, okay." And so if we looked at your personal bank account, would there be just like a few hundred bucks in there? No. No. It's not that bad. The thing is, you know, it's it's my YouTube channel. If I want to, I can just pull money out. So if you know, if I needed, let's say we we went to Vegas, like Lwig invites me to a poker game. Like obviously, and the buyin, I think, was like 50 grand. Like obviously I'm just going to pull 50 grand out and go play in it. So it's not like I don't have access to capital if I need it. You know what I mean? I just, you know, like in the last probably 20 days, I've only left the studio once. I just live here. Like I don't I don't really need money for other things, you know. Cool. These are the more interesting questions that I'm personally interested in. How do you plan to expand the business? Ooh, that's where it gets fun. Oh boy. Well, I think for starters, you know, I just want to keep making the best videos possible. I have to reiterate, I'm going to sound like a broken record, but everything I do stems from that cuz if I stop making the best videos, people stop watching. And then Festivals is irrelevant. Beastburgers is irrelevant. All the companies are just literally irrelevant. So that and then stemming off from that. Um, next I really want to get into uh making mobile games. I think that'd be a lot of fun because we have a gaming channel that gets like 20 million views a video. We did the the finger on the app challenge. We had two million concurrent players and I didn't even mention it in a video. That was just like on Twitter and Instagram. I think Jack tried it. Yeah. Yeah. Yeah. Yeah. Like a couple hours. Yeah. But so that was kind of a case study like I can get millions of people to play a game. So I want to build mobile games. I think that'd be a lot of fun. Um and then I really want to scale up Fastables, launch new products. We're going to launch cookies. And then next I want to do like a well I don't want to say what's after that, but it's a it'll be a great product. And then Beastburgger, we're getting into building physical locations. So in two weeks we open our first physical Beastburger. We have 2,000 virtual. We're building that. And then based on how that goes, I want to build 10. and then 50 then 100 physical locations um and just you know keep leveraging the brand. Do you think there could be a work life balance? Yes, there there well not if you want to grow as quick as we are. No. I mean because at the end of the day if I stop filming on the main channel the videos stop going up. If I stop filming on reacts the videos stop going up. Be philanthropy they stop going up. Tik Tok they stop going up. Main you know what I mean? So all that centers around me and then all the side businesses center around me. But yeah if I wanted to I could just not build a snack brand. I could just not do a restaurant and I could just not do an old game company and I could just not do gaming, a gaming channel and a reaction channel. I could just do my main channel. I'd probably be probably way happier and have way more free time. Um, but that's just not who I am. And it sounds weird, but it's just ingrained in me. This those are the things that like get me up and get me out of bed and like when I don't do them, I'm depressed. So, I like pushing myself and I see it as a sport and like going hard in business and and building them. Um, even though it's stressful and it's very difficult and like sometimes I'm like, you know, you have a mental breakdown. You're like, why am I doing this? Why did I push myself so hard? But then when you're not doing it, you're just depressed. So, it's like a weird system, a weird situation, but I love it. But sometimes I don't and here I am. Do you ever get anxious randomly or just worried about like all the time? Yeah. Because you're just like, "Oh, should I be working on this business? Is this the best use of my time? Should I be doing this? Blah blah blah this blah blah that 100%." Yeah. How do you deal with that? I just I just I just keep on working. I'm not the best for advice like this. You guys should actually get advice from someone that's not a 24 year old idiot that's only done built businesses his entire life with no social skills. Do you think eventually you want a family and kids and or do you think that's an interesting question family and kids? So here's the thing. Elon has kids. Steve Jobs. Nine of them. Yes, he does. Steve Jobs has kids. Bill Gates has kids. all these ultra successful people. Not that I want to be them or whatever, but in general, I just like view bu building business as a video game and, you know, it's kind of fun. And so all these really successful people have kids. So I used to in the past be like, heck no, they're a waste of time. But then you see all these people who, you know, time's worth more money than anyone else in the world, an hour of their time. But they justify it and, you know, they say, even the most obsessed people you can find still say it's, you know, having kids brings them the most joy in their life. So, um, yeah, it's just like the thought of of of devoting that much time to someone for at least 18 years is like so scary and it's like opportunity costwise not optimal, but all these other successful people do it and they don't regret it. Like I can't really find anyone who really has. So, I don't know. I'm kind of like in that weird area where I'm still trying to figure out like would it make me fulfilled and would that be the one thing where I could be where you know it takes me away from the business like if I raising someone and investing my life in a mini version of me and programming its brain to be a little genius is that something I would enjoy enough where I would wouldn't mind basically setting aside 18 years of my life from the business you know what do you worry about is there anything that goes through your mind where No I'm not really uh that kind of person anything that's out of your control it's kind of a waste of your time to worry about. You know what I mean? So, it was in your control, fix it. If not, make a mental note and move on. This is an interesting one. What's your biggest insecurity? Biggest insecurity. Well, right now, you know, we're putting all these monies into these videos and um I I would say like storytelling. I I love storytelling, but like our videos are very fast-paced and so sometimes you do have to give up a little bit of the story in order to keep the videos moving. And I was I was I I feel like I'm a pretty good storyteller, but I've always taken pride in that, but especially more recently, like a lot of people say like, "Oh, the videos are too quick or Mr. Beast just isn't a great storyteller. He's just good at making things move fast and spending money." And uh you know, that stuff you you I ignore it, so it doesn't matter. But I guess if of anything, it would be that like a lot of people think the only reason we get views is because I just throw money at it. And they don't realize that, you know, we spent a decade just studying what does well. um you know studying figuring out our own style, figuring out our own way to do things and the amount of hours I put into like just expanding the inspiration in my brain just so I can come up with original ideas and the like the months on months we spend building the sets and working on it and the weeks we spend editing and all this and then you know they're just like oh that he just spent money that's it that's there's nothing special you know what I mean is there anything that you think that I didn't ask that you think the audience would want to hear or that you want to share because this is more finance businessoriented course and so it's a different audience that I feel like could you could share something that maybe they're not that they didn't think of or that you feel like more people should know. YouTube I've said this before but maybe because your audience might not have listened to me before. I think YouTube is only going to grow bigger and bigger because it comes pre-installed on Android. You know Google funnels people to it. Alphabet owns all this. So almost every area of the internet points to YouTube. So, I think YouTube's going to keep growing and at least like the next 5 to 10 years, I think it's going to like in 10 years, YouTube's going to be bigger than television ever was for culture in America, at least in my opinion. And so, I think a lot of people underestimate that. And people I don't think people really understand just how like to be a one of the top creators on the biggest social media platform and that and that will also be the biggest in 10 years during that whole time. Like the amount of value and how crazy that is. Like you don't need a network. You don't need um you know to go through people. You just are. You can and you can do whatever you want and you can influence people how you want. It's just wild. It's mind-blowing. And you can leverage that to build businesses or you know like do things like beast philanthropy or whatever. I think like people don't realize just how crazy it is that you have um I don't even know where I'm going with it, but like you know how much influence the top YouTube channels have. Like for us, we have a 100 million people on average that watch almost everything we put up. You know, if you include non-English and English, everything we do, a 100 million people will watch. When when has someone else ever had that kind of power without having to go through a network or anything? I just upload whatever I want. I could upload a black screen, you know what I mean, and hit tens of millions of people. It's crazy. Does that ever worry you that you have that much influence on so many people? No, I think we're, you know, we we did team trees, we do team C's. Typically our stuff centers around doing good and um no actually it excites me because uh especially like on our peace philanthropy channel where so we started a food pantry a charity 501c and we we make videos around it and we use the money from those videos to fund the charity and I cover all the costs of the videos. So it's 100% profit that goes into the charity which is a nonprofit uh which is a huge cash sink. Um, but that channel alone, like I've had hundreds of parents, probably even a thousand at this point that I meet in a Walmart or I meet out or whatever, just tell me stories of like their kids watch that and then when they get tooth fairy money, they want to go donated to charity or like their little 12-year-old kid wants to go volunteer because they watch a peace philanthropy video, um, etc. And I see thousands of tweets, maybe not thousands, hundreds of tweets like that a day. And so, no, I feel like we're doing a good job in inspiring people to to care. And you know, um, yeah, maybe it could be perfect, but in general, I feel like compared to other stuff, we're doing a pretty good job. Who do you look up to the most? Who do I look up to the most? I mean, I think Elon Musk, Steve Jobs, Bill Gates. Yeah. The thing is, you got to do a caveat with them cuz Steve, you know, uh, as inspiring as he is, was a little bit of a [ __ ] Yeah. And so, I think this is the thing that I don't think everyone understands. You can look up to someone without idolizing everything they do. There's never been a perfect human on this earth. Anyone, I don't care. You could pick anyone you look up to. Someone could find something wrong and be like, "Graham, why do you look up to them?" One time they lied. You know what I mean? Anyone. Doesn't matter who they are. So, I I do look up to Steve, but I I actually think like if he was nicer, I think he would have been more successful to be honest. Like, I don't I don't think him being mean to his employees and so ruthless is why he was so successful. So, that out the way, yes, it's definitely Steve Jobs. Um, his just unrelenting passion with making the best product ever. This is the number one product in the history of mankind. There's never been a higher grossing product ever that's created by someone. The iPhone billions, right, have been sold. It's wild. Um, and so yeah, it's just his unrelenting focus on an obsession of making the best product possible, not conceding quality. I love that he also left Apple, became a billionaire at Pixar, and, you know, was just such a creative genius that he could make help, obviously, he didn't do it all, but helped make Toy Story and all those other films. And that's actually how he became a billionaire. And then Apple had to buy Next just to bring him back. And you literally can see it right when he comes back. It takes off. Obviously, he had the secret sauce and he knew what he was doing. And the fact that when he came back, he cut all the products. So inspiring. Just the laser-like focus and obsession. It's just kind of what I aim to like implement in our videos cuz it's Yeah, it's just beautiful to see. How do I get people to subscribe who are watching this right now? How do I convince them? Well, the easiest thing is just to tell them, right? If you upload a video, let's say that gets a million views and you don't say to subscribe, you might on average get a couple thousand. But if you go, "Hey, you should subscribe right now." That, you know, a lot of people who wouldn't have done it because they just didn't think of it are now thinking about it and it will convert to like 10 or 20,000. So, literally just say it and you're good. Jack, I think has a few things he wants to ask you. Okay. So, you always say you want to make the best video possible, but by best, what exactly do you mean? Do you mean strictly just views? No, it's literally just whatever makes the audience happiest that you could interchange it. Whatever makes the viewer happy. When you click on a video, I want to give you as whatever emotion we're trying to convey. If it's like helping people and we're trying to make you be like a or like intensity when I'm running from the FBI, whatever that is, I just want to make it as good of a viewing experience as possible. Now, question for you. What if you could reach 500 million people that see that video that are moderately happy or you get 50 million people who are really happy who watch that video? Oh gosh, I've never had someone ask me that before. Reach a smaller dedicated 500 not I mean the thing is if you're reaching 500 million people naturally there's going to be a 10% subsection of it that is really happy. So I would just pick the 500 million. So the larger number assuming that of the larger number is smaller course because you don't get the larger numbers without building dedicated fan base. But yeah no matter what like if you get a million views a video not all million are hardcore fans but there are going to be hardcore fans as a subsection and the bigger the gross number assuming the content doesn't suck the bigger the dedicated. Would you ever do a vlog just behind the scenes just did when I didn't eat for uh 30 days. Yeah that was kind of it. Obviously, I cut out a lot of my life, but yeah. I've noticed, by the way, I think that was the only video that didn't go on trending. Um, you I didn't even notice, but you're right. It did. I check every single one of your videos cuz I notice always within 6 to 12 hours, it's number one on trending. Interesting. When you posted that video, I was like, "Oh crap." How is YouTube going to respond to that? Do you know how much number one trending? Oh gosh. Well, YouTube hate me. Do you know how much number one trending for a day views? How many? Uh, wait. How many in terms of a percent? So, like if you get number one trending on YouTube and it sits there for like half a day, how many views do you think you'll get? Um, I was number two once and I noticed the view changed by about 10%. Okay. It wasn't much. But I can tell you cuz I mean we've had hundreds of videos on it. Like what the median view is? Yeah. It's around a million views. Is that's the change? Yeah, that's just what you'll get from when you go on trending to when you fall off. If you get up to number one, it's like a million views. But for you, I mean, that would be one and a half% 2%. Uh yeah, but the thing is that's great is and this is why I do like it. Please keep giving me it or whoever. Um uh is it's a lot of new viewers. So it's not your typical people who've seen it. So what you'll see is they come in, they watch a video, and then you can search their username like 2 hours later. So they'll be like, "Oh, I've never seen your channel before. I just found it on trending." And then like two, three hours later, search their name again, and they'll be like, "I just watched 20 videos. I didn't know this existed. Like how do you give away this? What What is this channel? This is crazy." And so that's what that's why I like things like like even your audience like doing this. Not that this is why I'm doing it. You're just a cool guy and it's fun to hang out with you. But like you'll bring people over and a viewer from you is like better than like 10 of my viewers coming back cuz your guy hasn't seen our channel before. So he might go watch a 100 videos whereas the 10 coming back might only watch one or two because they've seen the rest. Does that make sense? I love that video, by the way. But when I saw it, I was so worried that YouTube wouldn't want to recommend it because they would be worried about people imitating that and be like, "Well, I'm not going to eat now for 31." But that's we had tons of disclaimers and we had a doctor throughout it. So, yeah. I don't know. I mean, honestly, the retention on it wasn't as good as normal, so the video is not doing as well. But, I think I just didn't I never done a long vlog like that. And the problem is after like day nine I just stopped filming as much because I was so hungry and I just was so tired that like day nine to like 14 there was no footage. And like even like day six I just didn't record it. I was just like good morning and that was like all I had. So uh that if I could do it over again I would have just vlogged better and I think I could have made the video like that. Vlogging is really difficult. We wanted to vlog some of the trip and we vlogged the first night like really well and you just forget. Yeah. There's other stuff that goes on. Yeah. you just but I don't want to film in the moment like when you're in there you don't want to be oh wait really quick take it in your phone it's just it ruins it so I get that but I think if you were to do some sort of personal vlog just from your own standpoint no one else around just you holding a camera y people would love that and get to know you behind it 100% agreed my only problem is and I'd show the behind the scenes of this operation a lot and I think we talked about this on the main channel video we did for you is people just copy everything I do and I'm like I don't I'm trying like I'm trying to like tell these other people who like people call Mr. Beast clones like take inspiration but don't just copy and people would to a tea just do what I do every day and there just be like 30 of me running around little mis that just don't put as much time in or money in because they just think fast cuts is all we do and you know do you ever worry about I watched a video it's called the Mr. beastification of YouTube. Did you see this video? Yeah, actually I reached out to him and talked to him. Yeah, he was really cool. It was so entertaining. It was a 40inute long video and I love this guy's analytics of how he broke it down. Do you ever worry that that it's going to get too saturated? Now I know you could always one up and you could always make the videos better, but do you worry that that style is is I don't want to say outplayed, but too many people are doing it. It's becoming too common and now you have to change to adapt. The only thing is no one's doing it at our scale u with our creativity, our originality, our effort. Like most of these people, they literally think the only thing that makes my videos good is that I just cut them quick and they're just like cut cut cut. And they think that's that's why we get 100 million views of video. They don't you know they don't they don't spend months you know thinking of ideas and like I talked about before like you know studying new things so you can get better inspiration so you can come up with more original ideas and you know sometimes we work on videos for 6 to 8 months and all that time and effort we put into it and our average video is around $1.2 million right now and so the money and then we usually sometimes like the hotel video we're going to be filming for two weeks straight. So all that production time, all that money, all that effort, all the time on the front end with the originality and then we spend weeks editing it across, you know, seven to 10 revisions. Like that's why the videos do well. Not because we just go cut and I just throw money, you know what I mean? Um and so no, cuz the Mr. Beastification, uh which by the way, I love the video and he was actually really nice. I reached out to him. He's he's a really great guy. But um no, none of them do it right. Like they usually copy like one or two aspects, but we're still the only place where you can get the full picture. You know what I mean? Yeah. So, do you think that the current style of content that you're producing right now is going to be able to last forever? Like the massive spectacle type content because YouTube kind of goes through the eb and flow of like maybe this style of content is performing well and now this style. Do you think that the current style is going to last a long time? No, I don't think like just uh what we're currently doing is going to be relevant forever. But that's the beauty because we just adapt and innovate. I'm not hard set on anything. I just love creating. You know what I mean? So like I used to do these videos where I donate to Twitch streamers. I would just go open up their random Twitch streams. I donate 10 grand and say nothing and then just watch them freak out. People loved it. We did like 12 of those. They all went super viral. Very like they were getting tons of views. People were begging for more. But, you know, I was like 12's enough. There's plenty. That's like 2 hours of content. Like you don't really need that many more. And so I pivoted and I stopped doing them even though people wanted them. And then I started doing last sleeps. People love that. They're like, "Oh, never mind. Forget the Twitch stuff. This is cool." And we did a bunch of those. And now I occasionally do them when I come up with a really big idea. And you know then we the thing is like the getting hunted by FBI. Did you see that one? And the bounty hunter and stuff and then I pivoted and did that. You just always pivot and change it up. I'm not hard set on anything. The content I'll be making in 5 years is different than the content I'm making now. And the content I'm making now is different than the content I made a year ago and a year ago and a year ago and it's always going to change. I think that's how you stay relevant. You know what I mean? Yeah. I think Ryan Trean really threw a curveball with YouTube and his 30-day penny series. I started watching I think around day 12. Yeah. never watched it before in my life, but starting day 12, I watched every single video. I couldn't tell you what was so special about it, but just seeing his firsthand exper and and him spending no money. I think I appreciated that that like anybody could do this if they really wanted 100%. There so two things on that. There are tons of viral ideas that people can do that don't require money. It does not require money to go viral. Like at one point, one of my most viewed videos was like spending um 24 hours in a desert. We just grabbed a tent and some stuff and we went in the desert and it got like 60 70 million views. I have so many videos where we spent hardly any money like the uh no food one or uh I'd have to pull up the channel and go through it that have gotten tens of millions of views and they would have gotten 10 plus million views even on a small channel. So people who say oh well I could be Mr. Beast if I had money. Well a I didn't start off with money. I was poor. I had no money and it took me like seven years just to buy a camera saving up from YouTube. And B, some of our most few videos literally like anyone could do like, you know, maybe spend a little bit less on a tent, but still it's not that expensive. But back to the Ryan thing, I agree. I think what Ryan did was like remember there used to be like the Logan Pauls and the Casey's and all these vloggers, but vlogging died because it was repetitive, boring, and to be honest, like there's only so much interesting stuff you can do in a 24-hour period. And if you have to do that every day, it's just like almost impossible to like make it interesting. So that kind of died off. Um, and then you kind of have like the rise of what we have and like spectacles and and just cool things that people go, "Oh my gosh, that's crazy." Um, and so he kind of blended it together. He was the first person I've ever seen that made what I call modern vlogging. Like he took the old format of vlogging that people used to love. Like Casey would get millions of views video, Logan would get millions of views video, Jake, you know, um, Roman would go down the list. So clearly there's an innate reason we like vlogging before it got stale. So, he found the way to do vlogging but with an overarching goal that makes it interesting. So, now and then like the great reset, you don't know if next video he's going to get started back to zero. Uh, you know, he has to literally make the money to buy the plane ticket to then make money to live off of and sleep. And so, it's also very interesting, engaging. So, there's like an overarching through story. It's like each video is interesting. You don't know if he's going to restart, if he's going to be able to feed himself. And there's a giant payoff at the end. and there's an incentive to keep watching him coming here and surprising me. So that is what I would call modern vlogging and he's the first person to kind of crack the code. The only thing is I don't know which is why I'm excited to see his next series and his next one. I don't know how you keep like I'm you know keep doing that over and over again. A big part of it is very taxing on him. It revolved around him and I'm super curious to see what the next one is. How strategic is it for you to bring on your friends? Oo like Chris Chandler Carl and them. Yeah. This is Jack's Jack Jack for this. Jack brought that up like, "Oh, wow. That is interesting." I was just curious because in the beginning it was mainly just you and then you, you know, obviously like brought on Chris and then from there you went to just basically your own your own friend group and then from there now you're just doing a bunch of random people. Is there any reason from this like gradual change from just you into like a group of people that you Well, it depends. So, are you talking about like the core boys that are in every video or you talking about the contestants? Uh, I feel like a lot of the times the videos now they include the contestants or just like a lot of But the thing is the the people the only people that are consistent in every video are Nolan, Carl, Chris, Chandler, and like so those guys are there just because we're friends and because we the sheer like the hotels we're about to be flying around the world for two weeks like we would go crazy, you know. Um so it's like the we don't cast and you know churn through a thousand different people and blah blah. It's literally just like if Chris went out and got a new best friend today, they'd probably start popping in the videos. It's just kind of how it works. assuming they also get along well with Carl and Chandler and and uh me. So like it was just me and Chris at the start and then uh who was and then Chandler was our janitor and Chris and Chandler just occasionally hung out and like uh and so then I was like okay well Chandler is his friends. We put Chandler in video and the fans loved him and he you know um and he got along well with us and there you go now it's me Chris and Chandler and then Carl was one of our editors and then uh Chris and him just became inseparable. That's funny. That's how Chris is the hardest person to find friends for. So if someone hits it off with Chris and they actually like like hanging out, then I'm like, "Yes, we struck gold." Because it's pretty easy for everyone else to like them. And so they started becoming friends. And so then we were just like Chris just didn't want to film unless Carl was holding the camera. And eventually I was just like, "Okay, we just put them on camera." And it was great. The audience loved him. Turned out well. And then Nolan's just been a a friend of mine for like five years. like as long as they're friends with everyone, I think that natural camaraderie and just flow just shows on camera. And I think that's the most important thing cuz you can't fake friendship. You know what I mean? Mhm. If that makes sense. Yeah. I know you spoke a lot about scrapping your videos. You said this on like a lot of different podcasts. Yeah. And u I was wondering are there any recent video ideas that you've scrapped? Oh boy. The problem is our videos are getting so expensive and I I reinvest so much of the money that I can't afford scraps like I used to. It's a lot easier to scrap a $100,000 video than a2 to3 million dollar video. But like the island video for example, we went out there did did like got the 100 contestants down there, terraformed the island, went to film it. It was it was terrible. Like there's a lot of bottlenecks like you know importing stuff to the Bahamas. There was problems there. The pier got ripped away because of waves. I didn't like the way certain parts of the island. So we had to move a couple hundred trees so it looked better on the beach scene. And so we ended up not filming it. But we spent like $2 million like doing it all. And then um yeah, then we ended up going back a month later because we just needed way more time to terraform the island. So usually now the videos are so big that if I scrap it, we just refilm it later. But most the it sucks because most of the money you don't really recoup. So it's like whatever. I'm trying to really get it down because it's brutal. Like losing a million or$2 million. Wow. And all of the videos that you have scrapped in the past, do you think that there would be any good reason to post those on YouTube? Even if it's on a different channel, so you don't want to post on channel. Yeah, lovely channel. I saw that. It's lovely most viewed videos. Unexpected. I was watching his videos. I was like, wait, what? That is cool. Yeah, cuz it's like a little Easter egg. That's probably if I scrap a video in the future, I'll probably just auction it off or like or upload it on someone else's channel. I mean, yeah, I could upload on Mr. Beast 2 and make a little money, but I don't know. I feel like it's funnier to upload it on Lovewig's channel. I thought that was hilarious. I I enjoyed it. I watched it. I mean, I lost a million dollars, but hey, at least we got a funny joke. Gosh, that's cool. Do you ever feel imposter syndrome with all of your success sometimes? Like maybe you weren't deserving of it or anything? Uh, imposttor syndrome. So I think I did at one point like it's still if I walk into a Walmart and like 30 people follow me around I'm like oh feel or you and the weird when I feel that actually the only time I really feel it is like when we get a make a wish cuz now that we're really starting to get big we get those quite a bit and I I'm like of all the people on the planet like why me? You know what I mean? And so I I tell them like don't give them give them their wish back like I I'll send them a video saying hi and you know talking to them or whatever but don't waste their [ __ ] wish on me. I that makes me feel horrible. Um, so I guess in that sense I kind of feel it. I want to get your advice from me. I feel like uh I've kind of tapped out in terms of what I could do on YouTube. I know there's something bigger. I don't know what it is yet, but YouTube is going so well with everything that I don't want to stop what I'm currently doing. But I don't feel the same passion as I did 3 years ago, but it's going so well. So when you look at the numbers, everything is the the best it's it's been. But I feel like there's something else. I I don't know what that is, and I'm having trouble finding that. So your flame's going out a little bit. It is, but I want to continue with the same path that I have. Well, I mean the answer is you just got to take risk like whatever it is that you got take calculated risk that you're confident in. Just like you know for me like the analogy I said before when we did all those Twitch donation videos was getting tons of views. But I just knew like this will get stale. I'm going to jump ship before it gets stale and I'm just going to do the next best thing. I mean you just you have to be a little bit of a visionary and figure out what's the next evolution of it. I think you should do something where like I think we talked about this like a year ago. You should um like get a $100,000 from me and then like invest it and then we do a video together in a year to see if you made me money or not. That would be interesting. Or uh you know maybe you get a bunch of other financial channels together and you each like take a hundred grand, you all invest it and then you lock it and then you see who made the most in a year and you all get together. That would be like a next level Super Bowl type collab. You know what I mean? if you and the five other biggest financial channels did that and it was like a competition and whoever made the most got all the money like that's the kind of stuff that you would probably enjoy your audience would love it'd get tons of people talking cross promotion every way it's probably a win could you imagine if you did that I'm worried that the audience really cares about up-to-date news and like quick stuff that they wouldn't have the attention span to watch I think you're crazy I think if you got you and the four other biggest or maybe three other biggest financial YouTubers you each made a video on your channels. You're like, "Okay, we're each you have the cash. We're each taking 100 grand. We're going to we can invest in whatever we want and then we're going to get the uh we're going to whoever investment is worth the most in a year gets the all the money from everyone." And then you each made videos on it and you made a public website where people could track the portfolios of all four of you. And then in a year, you all make follow-up videos about your portfolios and who won. Bro, tell me that's not good. Is that not good? I think it's a great idea. I also told him to do in real life monopoly with the other finance craze. He didn't want to do that either. uh in like real life monopoly. I don't know if that will hit, but I think slow. Well, it's just like it's a little childish and that I could see like the 50-year-old dad watching your channel wouldn't care about that. I invested 100 grand with a stockpicking monkey who picked stocks randomly. It was my worst performing video. Let me see this thumbnail. Oh, no. You're not. We spent a lot of time on this thumbnail. You're going to hate it. Shred it to parts. Type in grown Stefan stockpicking monkey. You're probably going to hate it. Picking monkey. Monkey. I'm worried. We spent so long on this thumbnail and it bombed. And by the way, on that I changed the title thumbnail multiple times and everything I did failed. Everything. Yeah. I mean, I think um I spent $100,000 on a stockpicking monkey. That just doesn't even make sense, right? Like if if I say I built the world's largest firework, you or I launched the world's largest firework, you can envision that. I don't even like I spend $100,000 on a stock. What is a stock picking monkey? It's not clear. We Yeah, we need we don't get it here. So, it didn't even make sense. How would you do that? I mean, I would title it instead like I would have done it, but it starts with the idea. You You just [ __ ] yourself. You just picked an idea that's harder to convey in a title and thumbnail. Correct. I would have done something like I I blindfolded myself and picked uh I invested a million dollars into random companies or something like blindfolding myself and picking investments with darts, right? Or something like that. You know what I mean? I would have to think on it for a couple weeks, but I could come up with something. But if you could convey to the viewer that you blindfolded yourself and threw darts at investments and you put a million dollars in those investments, they would click. You know what I mean? I'll tell you my idea that I really want to do at some point. It's what we did today. I think that's the next thing. I I don't know if I want this included because I know everyone would copy interviewing other creators, but this uh what I did with Pokemon, Stradman, Michael Reeves, Michael Reeves, Kevin Ori, all of those videos got at least a million views. Yep. And people loved them. And did you see the studio tour I did with Mr. Who's the Boss? I did. Yeah. I think the demand for that kind of content is crazy. Truth be told, I told Colin and Samir the same thing. What we're doing here is what I'm telling Colin and Samir, they should be doing with all other creators. So, I would agree. Like it's a no-brainer. Like basically the top 100 creators like no one really interviews them. I think that or just business people like Kevin Olirri was so interesting in terms of like how he invests and like stuff like that. But like a 15-minute interview. You got one with Andrew Tate where you just asked him what he invested. I've been telling him he doesn't want to have offered to come on the podcast, but Graham didn't want to. We have to go to Croatia. I thought it was too risky and I didn't want him to say something that a brand might not like. Just cut it. But then where's where's the the that's I feel like what's what's been on there and you were like, "Andrew, how do you make your money?" And you just let him talk. That would have popped. I'm worried you that's saying the things. I know, but I'm worried that that I'm giving him a platform where he says something that might reflect pivot from Andrew Tate. Pick anyone like LeBron. If you could get LeBron in a room, Shaq, and you're just like, "How do you make money? What are your investments?" Banger. Like those what is it? GQ or whatever ones where Yeah. My first million. Yeah. Do that. But just do their investment portfolios. Huge series. You already know the answer. Yes. Obviously, those are bangers. No one's doing them. Yeah. 100%. All right. Thank you guys for coming out to the iced coffee. Don't forget to subscribe and subscribe and why like? Likes are relevant. Uh if he ever says like again, tweet at him and tell him to stop. No. Thanks for watching. Goodbye. You got to like the video. Cool. Thanks, man. No problem. That was good.