Video summary
The video features Cody Haskins and John Webmore discussing how life insurance agents can significantly increase their profitability by incorporating annuity sales into their business, a sector many often overlook due to fear or lack of knowledge. John shares his personal journey, revealing that despite holding his license since 2010, he wrote zero annuities for the first three years because he simply did not know how to identify opportunities. His breakthrough came after learning a specific discovery technique: asking a "golden question" during client meetings to uncover assets like IRAs or 401(k)s that could act as life insurance upon death. This simple shift in questioning allowed him to quickly write his first annuities, including a massive $500,000 case within thirty days of identifying the opportunity, which generated substantial commissions even when he was working as an individual producer without a team.
To help other agents overcome their hesitation and lack of capacity to close these complex deals on their own, John and Cody developed a program called the "Annuity Desk." Instead of forcing every agent to become an expert immediately, they teach participants how to identify the need, complete the necessary paperwork, and handle suitability requirements. For those who prefer not to close the deal themselves, the program offers a referral model where agents can book appointments with John's team to help close the case while retaining half the commission. This approach has proven highly effective, allowing agencies to keep their existing clients more profitable by utilizing annuities for retirement income protection rather than just final expense or mortgage products, thereby reducing churn and providing a steady revenue stream that covers lead costs.
A critical lesson emphasized throughout the discussion is the importance of avoiding premature pitching. Many agents make the mistake of trying to hard-sell an annuity immediately after identifying an opportunity, which often scares clients away or leads to no-shows. The recommended strategy is to play dumb about the product details initially, simply noting the opportunity and scheduling a follow-up appointment without mentioning the word "annuity" until later in the process. By allowing the expert to present the illustration and explain the benefits during a dedicated meeting, agents can maintain trust and avoid overwhelming the client with technical jargon they do not yet understand. This method respects the client's comfort level while ensuring that the complex nature of annuities is explained properly when the time is right for a deeper conversation.
Beyond the business mechanics, the episode touches on John's recent experiences running marathons, including the Boston Marathon and an upcoming Disney marathon challenge, which serves as a metaphor for the endurance required in both fitness and financial advising. John explains that just as one must train to complete long-distance races, agents need to build their knowledge base and confidence before attempting to sell high-ticket items like annuities. He encourages listeners to visit his website for free training resources and workshops where they can learn these strategies without any fees or pressure. Ultimately, the message is that annuities are not a massive override product but a vital tool for protecting retirement savings against market volatility, and by adopting this mindset and using the right discovery questions, agents can unlock a new level of success and stability in their careers.
Read the full video transcript
I didn't write a single annuity for my
first I got my license in for my first
2015. I mean I was like I got my license
2010 started selling 2012. So my first
two and a half three years selling I
wrote zero.
>> Dang.
>> Didn't know anything about them. Didn't
know you know what I mean? You just
don't know. And then I was taught hey
just ask this question and uncover
opportunities. And dude within 30 days
bro of that question I wrote two. One
was Baby 20 grand. Something silly. Um,
which is paid out as much as a final
expense app to be honest.
>> Yeah.
>> The very next one I wrote, dude, within
again within 30 days of putting this
within place, it was like 500 something
K the guy had and I put 34K in my
account. I was like, well, that's
life-changing. You I mean, I was it was
I was just an individual producer. I
didn't have a team at the time at all.
Couple [snorts] guys maybe. Um, but
yeah, 34K. And I'm like, well, that'll
pay for leads for quite a while.
>> True.
>> You know, and I just learned how much it
increase profitability. And we just
started teaching, man, instead of
teaching people, again, we teach people
how to do the full annuity deal, but
most
>> don't want to. Most are afraid to, most
don't have the capacity to, they just,
it's just a different game.
>> And so instead of teaching the whole
thing, we were like, why don't we just
teach people what we'd learned? Identify
it, book an appointment, get someone
else to come on and help close it. They
teach way you can watch it happen.
be involved with the process, learn how
to identify it, learn how to do the
paperwork, suitability, all that stuff.
And then eventually you can start doing
them on your own.
[music]
What's going on? Welcome back to the CA
Power Player podcast. I'm your host,
Cody Haskins. Man, dude, one of my
favorite people in the world is is
literally built out this program to
crush it in annuities and help people
understand annuities and write their
first annuities. And we have been, Dude,
I've been like enamored by like the
advisor world, the annuity business.
Like, there's so much opportunity there,
and most agents ignore it completely.
Please welcome back Mr. John Webmore.
>> What's up, my dude? Happy to be back.
It's been a minute.
>> It has been a minute. Welcome back.
>> Even though it feels like all the time,
but it Yeah. True. Been a few.
>> You were probably uh running a marathon
and, you know, had to recover or
something, you know.
>> That's definitely true. Last one I did
was Boston Marathon.
>> Dude, that's I'm actually I'm going to
Boston for the road show tomorrow.
>> That's right. I talked to Adam earlier.
He was up there already chilling.
>> Wow. Let's go. Boston Marathon, bro.
Jeez Louise, buddy.
>> That's crazy. How was that?
>> It was crazy. It was the first like
which sounds weird but just the first
like just regular normal mar most of the
marathons I've done have been mountain
things.
>> Um so this was like a legit it was great
especially I grew up there you know what
I mean and hearing about it your whole
life and then and you got to like it's a
pain in the butt to get in like for
those that watching know I'm not fast
enough to qualify for it but you know if
you pay you can get in.
>> So uh that's always the question I ask
you run that fast. Oh no no no. Took me
six hours to finish it, but I finished.
Um, it was dope, dude. It was cool. It
was neat getting
>> Amazing.
>> Do it at home and be part of it. And the
mountain stuff is very quiet because no
one, you don't have the crowd in the
mountains cheering you on. You're by
yourself a lot.
>> 90% of the stuff I do, I'm just out
there almost by myself.
>> Whereas in Boston, the entire time
you're with people, people cheering the
crowds the entire route.
>> Um, yeah. Yeah, I mean it was it was one
of the coolest experiences ever, man. It
takes you into, you know, sick.
>> Really iconic spot in Boston downtown at
the finish line. It was it was a lot,
man. Crowd, energetic. It was wild.
>> What What's the old school square? Uh
what's it called there? Uh sort of a
>> comply. Um what do we have in there?
>> Comply Plaza is I think Plaza is what
it's called.
>> Maybe it's a C or
>> Oh, square is um there is a square.
What's funny is I grew up in the hood
outside of Boston. I never really went
to Boston proper,
>> you know what I mean? It's like when you
live there, it's like I don't go to
Atlanta now either when I'm in Atlanta.
>> Yeah, there's an old uh an old school
Tony Robbins story where he talks about
being in downtown Boston at the square,
but I can't remember what he calls it.
Like CPley or something, but that may
not be right. I don't know. Interesting.
>> I'm going to look.
>> It's cool.
>> Just for fun. I'm gonna figure it out.
>> Also, too, for those that maybe, you
know, are new to John, um he I call him
the $200 million man. He's built a he
built a monster on the life side and
now, you know, consults and helps and
trains and does his own content and
speaks a lot of our stuff and and throws
his own events and also now has this
annuity desk where he's, you know,
helping agents write their first
annuities and
>> just writing with the business with them
or teach them or whatever, you know. So,
it's been
>> all the above. All the above.
>> Crazy.
>> Yeah.
>> Yeah. It's it's been neat, dude. I um
you know, building the agency was fun.
We had a blast with it and you know it's
like a new evolution of what's cooking
and part of what we did building the
agency myself included even my journey
like selling life insurance great I made
good money doing it was it was it was
nice but it's a lot of
it's a lot of a lot of lot of work a lot
of clients a lot of phone calls a lot of
transactions to make 800 bucks 1,200
bucks 1500 bucks 3k huge one
>> you know and then I was taught early on
how to just identify by annuity
>> opportunities, not really knowing
anything about them. I wasn't really
early on trained like, hey, learn
everything you can about it. It's like,
hey, just find the opportunity,
share it over with some people that know
a lot about it, do splits. And that's
kind of how I got introduced to it. I
went I didn't write a single annuity for
my first I got my license in for my
first 2015. I mean, I was like I got my
license 2010, started selling 2012. My
first two and a half, three years
selling, I wrote zero.
>> Dang.
>> Didn't know anything about them. Didn't
know, you know what I mean? You just
don't know. And then I was taught, hey,
just ask this question and uncover
opportunities. And dude, within 30 days,
bro, of that question,
>> I wrote two. One was baby 20 grand,
something silly. Um, which is paid out
as much as a final expense app to be
honest.
>> Yeah. The very next one I wrote, dude,
within again within 30 days of putting
this within place, it was like 500
something K the guy had. And I put 34K
in my account. I was like, well, that's
life-changing. You mean I was it was I
was just an individual producer. I
didn't have a team at the time at all.
Couple [snorts] guys maybe. Um, but
yeah, 34K. And I'm like, well, that'll
pay for leads for quite a while.
>> True.
>> You know, and I just learned how much it
increased profitability. And we just
started teaching, man. instead of
teaching people again we teach people
how to do the full annuity deal but most
don't want to most are afraid to most
don't have the capacity to they just
it's just a different game and so
instead of teaching the whole thing we
were like why don't we just teach people
what we'd learned identify it
>> book an appointment get someone else to
come on and help close it they teach
that way you can watch it happen be
involved with the process learn how to
identify it learn how to do the
paperwork suitability all that stuff and
then eventually you can start doing them
on your own, you know, and it's like
that worked really well. So, we added
that to the agency as we grew
>> and last year we did like 40 45 million
in annuity volume in the agency.
>> Um, that's awesome,
>> you know, and I I I I stepped away from
that in May. And I'm like, well, let's
do this for the industry. I'm doing a
ton of other stuff for the industry. And
so, my buddy John Gavin and I, we put
together um the Annuity Desk, which is
just myanuity.com.
And uh there's a little boot camp on
there. We teach how to do it. We have
calls once a month just teach literally
teach it no cost just come learn how to
do it but dude of of the people that
come to learn a certain percentage are
like can you help me like yeah we'll do
the whole deal for you um you know we
get in we talk to the client identify
what the need is walk let you be part of
the process along the way and we give
you half the commission for referring it
over has been it's been a home run dude
and it's getting people very profitable
to be then reinvest back in to their
main core business. And what's crazy, as
you know, even a lot of like agency
owners and companies, IMOs even, they
stay away from the annuity game.
>> True.
>> We're going into them and teaching them
how to keep their agents more profitable
by playing in the annuity game. That
way, they can put more money into
whether they're Medicare or life agent,
whatever they are, health, you know, all
the things. Um, and it's it because, you
know, it's not a big massive
on a small scale. It's not a massive
override product. A lot of managers and
agency people stay away from it a little
bit.
>> Yeah.
>> You know, but I'm like, it's it may not
benefit you as the agency owner, manager
per se. It it adds up,
>> but what it does is it keeps people on
with you. It keeps them from looking
away, looking at other things, leaving
the industry, you know what I mean?
Playing the I can't afford leads game.
And so, it's just a little hack, dude.
You write one a month.
>> It's awesome.
>> More than cover lead costs.
>> So, it's it's been fun, man. And we've
seen it work. So it's like let's bring
it to the industry. So we you know post
agency we're we're we're we're killing
it with this now.
>> Pretty unique man. And what what's the
uh what's the if you don't mind sharing
what is the question you know?
>> Yeah. So we have
>> you got me intrigued. like the question
the question [laughter]
>> you know especially in the life space
but it's it's it's super helpful
anywhere there that someone's doing like
a a financial inventory a client
inventory factf finding session
>> yes
>> you know what I mean you tend to you
tend to navigate around income you tend
to navigate around what other types of
insurance or products you have right so
it's like this discovery process
>> y
>> and so for us especially in the life
space it's like all right Cody do you
have do you have any other life
insurance Yes, no indifference. Whatever
the answer is, it is. And then we always
call it the golden question. So for us,
it's like just ask the golden question.
I used to keep a sticky note in my car
back in the day going in in in clients
homes.
>> And I put the money on my dash. Yeah.
Because they were challenged me. He was
like cuz I'm like final expense, dude.
No one has any money.
>> That's what I Everyone No one has any
money. Everyone's broke.
>> And I got challenged to ask in every
house that I went to for a month
>> and then come back and tell him if no
one had any money.
And just by asking and again I go see 20
people plus a week. So I'm asking 80
times a month. I'm like
>> you're going to run into you whether you
like it or not.
>> Yeah. I mean you tuck your tail between
your legs when you come back. You're
like yes. So I found a guy and the one I
found dude this guy I didn't even sell
him life insurance. [snorts]
>> Um
>> Wow. And you still asked.
>> Oh yeah dude. always ask because a lot
of times they got enough money somewhere
where they don't like again especially
if they're sick because you don't have
to physically qualify on the annuity
space. There's a financial qualification
process but sick don't don't affect it.
>> Age
slight limitations but again it's not
like underwriting doesn't matter if they
have COPD doesn't matter if they have
cancer doesn't none of that matters.
>> Yeah. You know, and so there were a lot
of times, man, going into clients homes
where like just life insurance didn't
make sense to them.
>> And so we would talk to them about maybe
selfinsuring. That was a key word we
used a lot.
>> But in in in this one that I that I'm
specifically that I'm talking about, I
go into this guy's house and he opens he
comes and answers the door and he's one
of these dudes that like you definitely
know he forgot I was coming cuz you know
he had to roll out of bed. He still had
his like jeans on. It's like he threw
his jeans on from the night before. The
fly his fly was open when he opened the
door and he came shirtless and his hair
was like, you know, and he I walk into
this guy's house and it's a messy house.
It's not clean,
>> you know. He brings me into the bar
>> on the bar. More mail, physical mail
than you could ever imagine. Like 42
years of mail he collected was just
sitting on his countertop.
>> Yeah. Yes. Of mail. Just a hoarder of
stuff.
And so we're going through the process.
Hey, do you have any life insurance? I
have this, that, the other thing,
whatever. And then for us, the golden
question always was and is,
>> all right, Cody, do you have anything
else that would act like life insurance
when you pass away? Meaning any money
that would go to your beneficiaries like
IRA, 401ks, etc.
>> Yes. No, indifferent. This particular
guy goes, "Well, yeah, hold on." And he
gets up, dude, and he runs to the other
room. He leaves the room we're in. He
literally like running to his kitchen, I
assume.
>> He ch he tripped over this massive stack
of mail, but he made it in there
finally.
>> Yeah. Yeah. Yeah. Legit. I mean, it's a
bar. He literally had a bar in the
basement, like a alcohol bar. The guy
was a heavy drinker.
>> Now that I know him and um he had all
his stuff. So, he runs out to the other
room and he comes back and he goes, "I'm
retiring in 3 weeks." And he hands me an
envelope. He goes, "Can you help with
this
>> unopened envelope?" So, I open it up and
it's his 401k statement, dude. 500
something KK in it. And I'm like, "Yeah,
I mean, I got a guy at the office. We
specialize in this. Can you meet about
it next Tuesday at the same time?" He's
like, "Yep." So, I just booked a meeting
and bounced. He didn't really need life
insurance. And [snorts] next week, held
three weeks later, he retired. So, we
were able to move his money. The day he
retired, you can move it. And yeah, few
weeks later, man, 34K in my account. I
was like, "Well, that was pretty easy."
So, the guy who challenged me, he's
like, "I thought they had no money."
Well, I mean, this guy had some money.
[laughter]
>> And this was a final expense prospect.
>> This one, this particular one was a
mortgage. This was a mortgage one. Yep.
I used to I've always run final expense
and mortgage.
>> Yeah.
>> Um probably 50/50. The smaller ones.
That was the biggest one I've ever
written until last week. I wrote one
last week. 750K.
>> Annuity.
>> Uh yeah.
>> Let's go, bro. Was this Was this through
the annuity desk?
>> Yeah. Yep.
>> That somebody got paid.
Oh, I'm about to get It's It's mine.
>> Oh, it's yours.
>> Yes. Yes. It's like mine.
>> But still, it was a little bit Just
being real, dude. Like, I'm I'm I know
enough to be dangerous on the annuity
space. Gavin's a savage. He has a $160
million book, so it was a little bit
higher tier one. So, I did what I
recommend. And I'm like, "Hey, Gav, can
you help?"
>> And I literally have him get on with the
client. And I just watched him go. I
didn't even pitch it. I let Gav do it
and him and I are splitting it.
>> He's pretty good.
>> So my own deal I split just because I'm
like I ain't losing 750K dude on
>> just again I know enough to be dangerous
but
>> I wasn't going to mess up
>> 60 70k.
>> Most people are most people are way too
uh
>> way too greedy and worried about like oh
but what if I sell it and I close it and
I don't get the half. Well what if you
don't? That's most that's most we see so
many people. We have a um
>> stupid.
>> Yeah, we have a um if you go if
anybody's watching and they want to see
it, if you go to myanuity.com/mistakes
>> mistakes
>> myanuity.com/mistakes
top five mistakes agents make when it
comes to potentially selling annuities.
Um, it's a little video Gav and I did
and I'm not going to give them all away
here, but what the one thing I will tell
you is the by far, it's not close.
>> By far of all the agents that refer
clients to us, we get probably
three to five a day that reach out for
help right now. Yeah. Yeah, it's
popping, dude. That's
>> um yeah, the by far the biggest mistake
they make is when they ask the question,
hey, anything else that acts like life
insurance that would pass to your
beneficiaries when you pass away like
IAS, 401ks, etc.,
they can't help themselves because you
know, it's then it's stop talking. Just
listen. They say yes, just write it down
and move on. Do the rest of the
presentation. Don't say the word
annuity. Don't talk about anything. Shut
your trap. And agents can't help
themselves, dude. They like they shut
off insurance and they turn on annuity
brain and they puke and they lose it,
dude. Or they try to like hard pitch it
just to book the appointment.
>> You know what I mean? It's like we'll
get no-showed because they've spent so
much time pitching
>> the annuity. And I'm like, that's not
how you sell them. That's not that's not
the angle. It's the bonus and how much
none of that matters. Um, and so from
there it was like identify the
opportunity. Cool. Write it down. And
then it's like handle your business. And
then it's from there it's it's almost
like oh by the way, hey Cody, you
mentioned that old 401k. Forgot to
mention we have a department that
specializes in helping people with
retirement
situations. Are you open to just a quick
conversation next week so we can kind of
show you how it works? Takes like 10
minutes.
>> Just book it. No other words. [laughter]
>> You're almost, we tell agents, you're
better off playing dumb. Can you explain
it, dude? I don't know anything. My
office does it.
>> That works better.
>> The agents that do that move money,
dude.
>> You know, and again, if you know your
stuff and you want to talk about it,
fine.
>> But, you know, the overwhelming
majority, they mess it up and they they
try to they try to pre-ell it before we
get on. And those are the ones that do
the worst.
>> They they think they think like, "Oh,
man. the more I can like set this up,
the better. When in reality, they're
probably just moving the client farther
away.
>> Correct. They feel like they have to be
like somewhat portrayed as knowing what
they're doing
>> to the client.
>> I'm smart, John. I promise you, I'm
smart.
>> Y
I'd rather be, Dude, I don't know
anything, but my buddy Cody's a savage
at it. You should talk to him. That
works way better,
>> you know? So, even though I know what
I'm doing, again, I know more than the
average agent in the annuity space. I
was like 750k. Yeah, my business
partner's a savage at this. I'll connect
you guys next week and I didn't say one
thing.
>> Wow.
>> You know, and it's um we move we
requested the money last well maybe 10
days ago. So it should hit any day now
and [snorts]
>> killer
>> a nice one.
>> Let's go.
>> Yeah. [sighs] Yeah. But we got Yeah.
It's been it's been a fun journey, dude.
Um
>> so so so what does that look like? So
the annuity desk is like myannudes.com.
you guys are um helping
>> you're you're you're doing training how
often?
>> So, we do a training right now about
once a month. So, they can go on you can
register for the training on the site.
You can watch the past ones.
>> And for us, it's like if you just want
to learn from us, learn. Steal it. Do it
on your own. No one's offended. There's
no fee. There's no charges to to join
anything. You know what I mean? It's
nothing like that. It's just just come
learn. We're not again. We're also not
confused that if we help enough people
win, if we help a hundred figure it out.
A handful are going to be like, can you
just do mine? I don't want to mess with
it.
>> That's that's all we're looking for is
the people that just want the help. No
different [snorts] than in the annuity
client. Like, not everyone's an annuity
client. the guy that has, you know, his
advisor and the guy that likes to manage
his own money and day trade and he's
looking for the next Nvidia stock and
he's trying to hit it big. And there's
some clients there's just like they're
not your client.
>> True.
>> You know, we're just we're typically
looking for people that just fear losing
their money. They just want safety.
Typically don't know much about the
market. They're not, you know what I
mean? They're not looking to hit it big.
They're just there's just like
>> I had to learn and people get nervous
about competing with adviserss. their
financial advisors and I'm like, it's
not competition.
Their job is to help build wealth. Our
job is once they the adviser builds it,
good job, bro. Now, let's protect it.
>> Right? Because the reality
[clears throat] is, dude, if the market
goes sideways, someone at 65, 70 years
old, they take a 20, 30, 40% loss, their
entire retirement is different now.
>> Yeah. True.
>> Potentially not even be able to retire.
>> Maybe not.
>> You know, and so for us, it's like we're
not really competing. It's like a
handoff. There's an accumulation phase
and then there's a, you know, like let's
keep it safe phase. Let's withdraw the
money.
>> Let's live on it. Fixed income. There's
all kinds of angles
>> to take care of it. Um, you know,
sometimes we take the angle of let's use
some money to bridge the gap on social
security.
>> Yeah.
>> Meaning, do I take social security at 62
or do I wait till 70?
>> And you can use an annuity, turn on some
income to defer social security longer.
That's a strategy sometimes. M.
>> So instead of taking out a,000 bucks,
you wait. Now it's 1,700 bucks forever.
But in the meantime, a retirement
account can fund the income temporarily.
That's an angle. You know, sometimes we
look at um like long-term care.
You know, a client that may have some
health issues down down the road. You
could take some cash, put it over here
with the annuity, and then if they do
need long-term care, their income
doubles or triples depending on the
situation. Similar living benefits on
the life side. you know, there's some
cool features there. So, it's it's just
a some strategies to to help people. So,
again, until you learn that stuff, just
golden question, book an appointment,
and on on the website, you can just book
a time on the calendar. You can add the
client to it. It sends an invite to us,
to the client, to you, jump on a Zoom,
you know, do a little discover. Usually,
there's a quick little discovery call,
10 minutes, 15 minutes with the client.
>> From there, we figure out the angle,
what they're looking for. or if we can
help then we typically book a next
appointment usually 30 minutes 45
minutes where we
>> go through and present
>> yep opportunities teach you how to run
an illustration teach you how to pick a
product you know which carrier to look
at and then let them review it and
usually on the third is usually when we
close it usually a three-step process
typically
>> you know and so a lot of the agents
another mistake they make is they want
to close it now like it's a final
expense appointment like let's just get
it through
>> true
it's their life savings like settle
down, you know, [snorts]
>> fair.
>> Um, so little bit of a process, little
slower turnaround time, you know what I
mean? You're not getting paid next week.
That's not that's typically not possible
almost ever.
>> Um, you know, but really simple, man.
It's just
>> Yeah, but when you do get paid, I mean,
heck, you know, you're getting you're
getting paid
>> I mean, I'm guessing on average like 10,
15, 20 grand. You know
>> the average commission on the annuity
desk after split
>> the average 8,500 bucks.
>> Wow. That's great.
>> And they do nothing.
>> That's great.
>> But refer it.
>> Yeah.
>> You know, and they don't have to We're
not It's not a recruiting ploy. Like I
can't even build an agency today anyway.
Right now I'm past that. But it's not
like you can stay working where you
work. We work You can still split apps
as you know. You you get this. You can
split. You don't have to move IMOS. You
don't have to move a carrier or
contract. We're not, that's not the
angle. It's like we're just helping
people in the industry win. And I
obviously I know a lot of people run an
IMO, so we're helping them as well,
>> just to implement this into their world.
You know,
>> to keep your business where you have
your business, we keep ours where we
have ours. As long as the contract's the
same. You know, if you have carrier A,
if you both have it, you split it. If
not, there's ways to figure it out.
>> Um, but it's been a home run, dude. Um,
just helping agents in in a new way, to
a new level in in a in a place they
don't typically play.
>> Yeah. Yeah.
>> So, so what what else is uh so
myanudes.com. What else is new in your
your world?
>> I know you always doing something for
those that are maybe new to
>> John like we've known each other since
probably 2018
2019. Yeah, I don't know. I think I
think it was 18 at I think in Phoenix.
Was it Phoenix? I think it was Grady's
event where we first met.
>> I think so.
>> Started early in your Dude, you were
still at the you were still pushing
lead. You were still you were a lead
vendor at that event.
>> That was it. And I I had been doing
YouTube for like two years. I mean,
>> Yep.
>> It's wild.
>> It's wild, man. We got a lot going on,
dude. Where um you know, I do the
workshops in the office. I have that Get
F and paid workshop. You've obviously
been to one. Um my next one's I don't
know when this comes out, but it's
probably it'll be probably after our
event. Um but all of my um workshops
just johnwitmer.comworkshop
or events the events page. Um but I'm
doing workshops every two months now.
They always sell out. only fit 30 in my
office. It's workshop style. So, we take
30 at the most. And otherwise, you're on
the waiting list.
>> Um, so we we we've been packing those
out, dude. And we're we're going to take
the first one on the road, bro.
>> Let's go. Oh, were we uh Florida?
>> Yeah, you remembered. I'm impressed.
>> Yeah. Yeah.
>> I told them I had mentioned it to you.
We got to see if if I got to get your
give you the dates. I think it's the 7th
and 8th of January if I'm not mistaken.
>> Um, so let me know if what your schedule
looks like if you want to play.
>> Dude, I would love to.
>> Welcome in, dude. Rocky's coming.
>> Um, Gerriglio is coming.
>> Sell Hungry. You know, you assume you
know him by now.
>> Yeah. So, we're going to we're going to
we're going to bring some new people.
And it's funny, we're doing uh
>> Are you going to cap that one at 30 or
No?
>> No, we're going to open that one up
because it's not at my office.
>> Oh, cool. Cool.
>> We're going to rent a spot and make it a
little bit bigger. We're going to do
some special stuff with Rocky because
obviously he's a savage. So, he's going
to come in and do some
>> higher level stuff for some of the
executive level tickets or people in my
coaching. um the coaching program
>> which is which has been killing it
lately. Um
>> it's fun.
>> But yeah, dude, we'll um we're running a
um we're doing a Disney
marathon event down there in January. So
it's four days in a row.
>> Wow.
>> Day one's Day one's a 5K. Day two is a
10K. Day three is a half marathon. Day
four is a full marathon.
>> And you're going to do them all?
>> It's called the Dopey Challenge. Yeah.
So
>> it's super dopey. That's for sure. Yeah,
Reese and Amanda love Disney just in
general.
>> You might need to be doped up for that
challenge.
>> I am going to have to be. Yeah. Yeah,
dude. It's crazy. I've done some crazy
stuff, but
>> that's a [snorts] good one. I mean, I
would be cramping.
>> I mean, the third day for sure.
>> Yeah. Yeah. Yeah. The fourth day is
going to be I mean, I just got to train
for it. I've done some crazy stuff, so
it's just
>> Yeah, you've done some staying training
for a lot. What's the guy's name? I'm
actually trying to get him to 80% next
year. Uh Iron Cowboy. Uh, is it J?
>> Oh, yeah. I've seen him, dude.
>> How much stuff?
>> 50 days in 50 different states.
>> Yes.
>> Like 142 miles a day or whatever it is,
you know?
>> Yeah, dude.
>> 50 days in a row.
>> Insane. 50 iron mans every day. Dude,
have you seen that documentary?
>> Yeah.
>> Oh, bro.
>> So good. It's so good.
>> Yes.
>> People look at the stuff I do and they
think I'm a machine. I'm like, you
should come see some of the people here,
the things they do.
>> True. I'm like, "Nah, dude. I'm a I
finish. I'm not first. I'm not elite.
I'm I just get out."
>> Yeah. Well, I mean, when I did the half
iron, man, I would have
heck, I might have been last. I was I
was I was cramping the last six and a
half miles of the of the running
portion. Like, it was crazy. But, but,
you know, it was a time where I was
doing a lot of that and enjoyed it and
>> it was good.
>> How was the swim? The swim was the um
the swim was I thought it's normally the
hardest part for people like they you
know they they struggle. Um I had
>> I'm worried about that.
>> I heard a swim coach and like practiced
a bunch and was swimming every day.
>> So it's 1.2 miles in the ocean
>> and
>> I
actually did pretty good. But you're
swimming for like 45 to 60 minutes
straight.
>> Yeah. [laughter]
>> Like you're just swimming. You're either
swimming or you're drowning and you're
It's different. But you just got to be
like, "No, but but you want to be at a
good pace." Like most people, they go
too fast or too slow.
>> Like you just want to be at a decent
pace, same pace the whole time.
>> Um I actually probably enjoyed this swim
the most actually, surprisingly.
>> Really?
>> Yeah. Okay.
>> Surprisingly so. Surprisingly so.
>> Reese wants me to do one with him and
I'm like
>> an Iron Man makes me nervous. Yeah.
>> Yeah.
>> That's cool.
>> That's interesting. That's probably the
one thing I would maybe do again. Maybe.
I don't know really.
>> I'd have to really hustle
>> and actually work out a lot because I've
not been this year.
>> I walk a lot, but like
>> the biking portion, you know, you're on
a bike, you figure that out. The It's
the It's the run after the swim and the
bike that kills me. It probably would
that probably wouldn't kill you if you
like got
>> 60 something miles on a bike for the
half.
>> Yeah. [snorts]
>> There's 112 miles on 112 miles on a
bike. I'm like,
>> for the full for the full. Yeah.
>> What?
>> Yeah. My brain can't comprehend that.
Yeah, I did one like a few weeks ago.
Just not really official. I just rolled
out of bed and did a they call it a
sprint, which is the mini version of
one. I don't know if it's a quarter.
>> It was uh
>> Is that a bike?
>> The bike is
>> No, it's all three.
>> Okay.
>> The the swim is like 750 m. I think took
me like 30 minutes.
>> And then the bike is 12 miles
>> and the run is basically a 5K.
Dude, the 12 mile bike. I ain't r I I
ain't rode a bike since I was like 14,
first of all, other than a Pelaton. I
mean, I've been on a Pelon, but like a
physical bike outside on the road. I
Dude, I put air in the tires and I came
outside and I I went did 12 miles. Dude,
it took me an hour and 20 minutes to do
12 miles.
>> Oh my gosh.
>> Did you have a road bike? Like a like a
little bitty tire, like a speed.
>> Yeah, it was like a It was like a What
do you call it? Like a one of those
hybrid.
>> Could be road or dirt.
It wasn't the ideal bike for it, but it
wasn't
>> Did you use the shoes where you clipped
in or No.
>> Nah.
>> Ah. Okay. Okay.
>> I didn't have none of that, dude. I just
I had a bike in my garage, bro. I just
was like, I'm going to try it and see
what it feels like.
>> Cool.
>> I went an hour and 20 minutes for 12.
>> If I have to do that 10 times.
>> It was like 14 hours on a bike.
>> Yeah. I mean, yeah, that's about they do
the whole thing in like less time than
that, but Yes.
>> Yes,
>> bro. I heard the average is like 16
hours or something like that.
>> Probably probably. I mean it took me
>> not like me or you.
>> Yeah. It took me over seven hours to do
the half
>> for the half. Yeah. Can you imagine 14
at the same pace which you won't be able
to keep up
>> which Yeah. Which wasn't good by the
way. Like it was good. Like it was not
good. Oh yeah. I would have I would have
never finished a full that day.
>> I just wouldn't 16 plus hour. Like
>> no matter how much I wanted to, I would
just never finished it. I might have
finished the swim
and the bike, but I would have never
finished the run. I would my body would
have been
>> I'm intrigued by it.
>> Yeah, it's fun. It It was It was a fun
time. I only I trained for like 90 days
right after I did a half marathon run. I
trained for 90 days and
>> Yep.
>> It was uh
>> You can pull it off. How old are you?
>> Yeah.
>> 30 30 35. How old are you? 36.
>> No. Yeah. I just came off of having
shingles for a month. Did I tell you
that? I I found out April I found out
during a percent I had shingles.
>> Grandpa.
>> It started I know. It's like an old
person thing. It started moving all the
way here, all the way under here, all
the way to the center of my back. I had
nerve pain. I would just be like
twitching randomly like I had
Tourette's. Like
>> what?
>> It was like a It was I had shingles for
a month. Yeah.
>> That's why right now would definitely
not be the time to be doing any of that
kind of stuff because I ain't been doing
crap other than walking. So
>> I I wish I could get I wish I could get
people to do it with us in Disney, but
it sells out.
>> Like recent Amanda her Amanda So Amanda
she told us they want to do this. We did
it la we did the marathon only last
year.
>> Yep. And during [snorts] the marathon at
Disney, we saw people doing this
challenge and they were like, "We should
try it." And I had done 12 10 12 events
the last prior year and a half. And
yeah,
>> right [snorts] when I was around the
time I was done with Boston, I was like,
"I need a break from endurance stuff. I
just need a two and a half years
straight. I needed a break."
>> Y
>> and they were like, "It's time to sign
up for Disney. Will you do it?" And I'm
like, [sighs] "As soon as you sign up,
>> that's a lottery." So I was like, "If
you win the lottery, I'll do it." Of
course. Amanda has 17 computers open at
once and gets the damn lottery. So now
I'm in [clears throat] now I'm in
>> because her So she goes,
"We're gonna be down there for Disney.
What are you going to do at Disney for
four straight days? You're going to want
to kill someone." So she goes, "Let's
put on an event. Let's bring the
workshop to Disney
>> while you do that."
>> So that was her idea to keep my mind
occupied during Disney. So, we're going
to have I'm going to do a 5K workshop,
10K workshop, and then we'll have the
last two days.
>> I would love for people to be able to
join us down there. But you got to like
donate to a charity at this point to get
in.
>> Yeah. Good for you. Well,
>> if they want to learn more about what
you got going on or follow you or get in
touch, man, what do they do or where do
they go?
>> And I mean, Instagram I'm always on. If
you want to do the social route, but if
you want to see anything we got going
on, my website, johnwitmar.com. There's
an events page. Everything I do,
everywhere I go, whether I'm speaking at
your stuff, my stuff, whatever, it's all
on the events page. Y
>> um everything on the website links to
it. And again, if you're interested in
the annuity space, um all that's on
there as well, but myanuity.com. If
you're just like, hey, I got a client. I
need help. I just can you help me? Just
you can literally book a time on the
calendar there. We'll reach out. We'll
help you close it. And you know, and if
if some of you I know some you you get
some bigger cats out there. If you're
looking like, hey, I run an agency. I
want to put something in place. We get
on, we do trainings for the agency or
the IMO and come in and and and teach
your people how to be more profitable
but generates more revenue for your
agency, you know. So, we're we're
spending a lot of time there now that
I'm post which feels really weird but
being post my own agency like it's been
90 days. I it's it's it's different,
man. But it's I'm enjoying the journey.
>> Cool. Well, when you were in Boston, I
look forward to seeing you again soon
and thanks for being back on the
podcast.
>> Absolutely, brother. Always, my man.
Appreciate you.
>> Appreciate you guys. Thanks for hanging.
We'll see you on next Power Player
Podcast. Kaboom.
[music]
>> [music]