How I'd Start a 1-Person Business + Personal Brand with Claude AI (Replace 9-5 Job in 30 Days)

All right, so here's how I would start a oneperson business and a personal brand with Claude AAI to replace my 9to-ive job in the next 30 days. And this is coming from someone who had a 9-to-five. I was a pharmacist and I built this thing on my lunch breaks and on my weekends because that was the only time that I had. And that one person business grew and has now done over $10 million. I also have a community with over a,000 people where I've helped them build their own. And some of them have replaced their 9 to5 completely within a month. And some of them just keep on running it right next to the job that they still have so that they can retire twice as fast. And if you think this is some kind of moonshot, it isn't. There are over 30 million oneperson businesses in the United States right now. And that's 78% of every business in the country. And they pull in $1.8 trillion a year. Now, you've probably watched 50 AI videos in the last month telling you to build an app or learn to vibe code or go allin on cursor. And I'm going to show you why that's the wrong play and what you should do instead. And I'm also going to show you a 60-year-old nurse who had never made anything online in her entire life, who is working a job that she wanted to escape and what her numbers look like right now. Right. So, every number in this video is going to be sourced and I will be bringing the receipts. So, if you appreciate me making this type of content, let me know by gently cheersing that like button and let's jump into it right now. All right. So, let me show you what a oneperson business actually pays. And this is not theory. This is receipts. So, Jennifer, nurse Jen, she's about 60 years old and she spent 33 years as a nurse and she knew nothing about running a oneperson business or building a personal brand. And she went from zero to making $8,344 in a single month in just a matter of a few months. And then she just told me a couple days ago when I was on a call with her that she's going to make over $10,000 this month. >> The first month was right around 6,000. The second month was right around 8,000. this month will be right around 10,000. >> So, she went from zero to a six figure a year run rate in just a matter of a few months. And she was able to quit her tellahalth nursing job that was burning her out. And now she is traveling around in her camper van all over the United States, making YouTube videos part-time in her van and living her dream life. And she did this all as a oneperson business with no employees, no inventory, no storefront, and no office. Same thing with Josh, an IT guy, right? He's in the technology industry. And when we first started working with him, he was making less than $1,000 a month. And we helped him get all the way up to over $185,000 in a single month. And Josh's niche is helping people in IT and cyber security get better jobs. But that's a pretty high example. Most people don't get to multiple 7 figure run rate per year. Let's talk about Alex Shep. Alex started at zero and we helped him get to 15,000 in a single month. And Alex's niche is helping people graduate from college faster. And by the way, it's not just these serious career/education/moneymaking types of businesses. It can also be something more fun like teaching people chess, which is a game, right? So, Nathan Rose basically helps busy adults improve their chess and get to a 2,000 rating. And he went from zero to fully booked and making a full-time income in less than 4 months. Now, by the way, if you're watching this and you're thinking, Shane, this sounds great, but I have no idea what my niche is and no idea what I want to sell. Well, we actually have a Claude skill pack. It is the light version of what we use internally. The reason we don't give you the full version is because what we use internally, we personalize to each person. But this is going to be the light version. You can check it out by clicking the link in the description and the pin comment below. And you can also put this prompt on the screen using those AIs and it'll help you pick a preliminary niche, specifically a one-person business model using your personal brand. Right? So, four people, four completely different skills, but the same structure underneath. Now, most people hear one person business and they picture a freelancer. One person trading hours and capped. That is not what this is. A freelancer is a taxi. You drive, you get paid, you stop driving, you stop getting paid. A personal brand is a tollbridge. You build it once and then it collects whether you're standing on it or not. And Jennifer has videos that she posted months ago that are still paying her today. And she's not on camera for those. She just collects. Every single video that she posts is like a little soldier that just goes out, gets her views, gets her subscribers, and makes her money for the rest of its life. And we have videos from 5 years ago that are still getting us clients. So, for instance, we got a six-figure agency contract, which we are very picky about who we work with when it comes to doing people's YouTube channels, but we got a six-figure agency contract from a video that we posted over 5 years ago. Quick break. I'm going to be doing a live training this week on how to start YouTube step by step for beginners. This is going to be for people who want to start a channel, but they don't know what niche to pick, what videos to make, or how to actually get started the right way. And it's a completely free training. No strings attached. In fact, I'm giving away even more bonuses at this training. Just as an example, I'm going to be giving away my niche validator, which works for ChachiBT as well as Claude Skills, which is a super valuable piece of software where you can finally figure out what the best niche for you is. So, do not miss out on this training. Make sure you sign up for it down in the description and the pin comment below because you only get it if you join the training. So, if you don't join now, you might miss out on it forever. But that being said, in the workshop, you'll get to meet me and you'll get to ask me questions directly. So, I look forward to seeing you. So, click the link in the description and the pin comment below this week, make sure you put on your calendar. And if for whatever reason you missed out on it or you weren't able to attend, make sure you still click that link because we might be having workshops in the future as well and you'll be the first to know about it. So, yeah, hope to see you there. Now, back to our regularly scheduled programming. Now, let's talk about the asymmetric play because why should you do a personal brand and not an app or a software and what business models pair the best with a personal brand that are oneperson business models? Well, a video from a doctor behind a YouTube channel called the Healthy Gamer GG explained why software devs keep burning out. He said that it's very competitive. So, if you are building an app or software, that means you are competing with people in Silicon Valley. And according to Medium, there are 341,000 software engineers in Silicon Valley. And that information was gathered way back in 2021. So, it's probably a lot bigger than that now. And have you ever actually tried building an app? Right? It is a full-time job. You're debugging. You're eating support tickets. You're paying for servers. You're learning APIs and Stripe integrations. That is anything but a side hustle. That is a startup. That is more than a full-time job, right? It's not just a full-time job. It's more than a full-time job. And most apps die. In fact, the vast majority of apps die. And look at the story that everybody held up as proof that AI changed all of this, right? Because AI changed it. It used to be that apps were a full-time job, but now anybody can do it, right? Sam Alman had predicted a oneperson billion dollar company was coming. And this story made it look like that it had arrived. So people started checking and first the 1.8 billion was sales that they were on track for, not what the company is actually worth. Right? Those are two completely different numbers. Second, it was never one person. He had hired his brother and he hired contractors. Right? And sorry, but you can't just say that you have a one person business just because you're working with contractors. And then third, the one that actually matters, other companies were handling the doctors, thearmacies, the shipping, and the compliance underneath him. So he was basically just the marketing layer that was sitting on top of somebody else's infrastructure. Then it got worse because 6 weeks before that profile ran, the FDA had already sent the company a warning letter over misbranding. Right? So there are also lawsuits over spam text which the company denies. And then reporters at Business Insider and Futurism raised questions about AI generated doctors and before and after photos showing up in the advertising, too. So the company's response is that an affiliate marketer was behind the site that the FDA flagged. And I'm not here to convict anybody. That's not my point. My point is that the single most famous example of AI building a solo empire, had a second employee, had a lot of contractors, rented its actual operation from other companies, and had a regulator on it before the press even showed up. And if that wasn't enough, it wasn't really a software company, right? It wasn't an app. They were basically just a middleman company that was still selling physical products. And so my whole point is that this is the fantasy that you're being sold. And that is exactly why I would build the personal brand instead. See, there's no infrastructure underneath it that can fall apart. Nothing to rent, nothing to hide. The asset is you, and nobody can send you a warning letter for being the person who actually knows the thing. Meanwhile, a personal brand is what I'd call an asymmetric bet. If it wins, you win. And if it loses, you still win, right? And what I mean by that is you can launch your personal brand and then from your personal brand, you can launch companies. Many people have done this. And if the company goes well, great. You won. You made 10, 20, $30, $100 million, whatever it is, you just won at the game of life. Congratulations. If a company loses, well, guess what? You still have a personal brand. And I know people that are absolutely terrible at business. They have no idea what they're doing on the business side that have big YouTube channels and they're making millions of dollars a year. So really, the way you want to think about this is every single video you make is a test that you got paid to run. And companies spend millions of dollars on market research, but you get to do it in public for free and you get paid on the way. So, your first video does not need to work. It's a hypothesis. If it flops, you learn something and you move on to the next one. So, you're not failing. You're collecting data. And the quality matters way less than you think it does. Look at this guy, M&J Metal. It took him over 3 years and more than 400 videos. And then this one hit. How to make Pickle Pepsi at home for free. And it looks like it was recorded with a potato. There's zero editing, zero thumbnail skills, zero title skills, and just zero skills in general. >> How to make Pickle Pepsi at home. >> And yet, it's got over 10 million views, and he made over $50,000 according to view stats from a 4-minute video. So, once you realize that when you post videos, it's just a matter of time before one of them takes off, even if you literally do everything wrong like this guy did, and that the only way to fail with a personal brand is to simply stop posting videos. And therefore, success is inevitable if you don't give up. Then you will just do the work, right? You know that for some people, like my brother for instance, it was his very first video that he posted. It took off, got over $800,000 views. By day 29, he was making $214 in a single day. That's a $70,000 plus a year run rate. So, he went from zero to a full-time income in less than one month. And that was because his very first video blew up. But one of the reasons he had so much success is because I was helping him do it. and even other people that I've helped blow up their YouTube channel, it might take them five videos or 10 videos or 15 or 20 plus videos before one of them takes off and it blows up their channel. But the whole point is it is just a matter of time, right? As long as you keep posting videos, if you're using the right system, it's just a matter of time before one of your videos takes off. And by the way, if you want to know the exact system for how I help my brother blow up his YouTube channel, I'm actually revealing that system live this week in a live training that I'm doing. Click the link in the description and the pin comment below to get your seat for that. It's completely free. I'm holding nothing back. It's going to be pure value and I'm even giving away an AI that's going to help you pick your niche in the first place if you don't have one or if you already have a niche. It's going to help you make it 10 times better. So, click the link in the description in the pin comment below to check that out. Okay, so now let's talk about the mother platform and why focusing on one platform beats all of the others combined. Most personal brand advice tells you to post everywhere or just to pick whichever platform you like best. Both of those are terrible advice. Every platform has a place, but there is only one where the ads pay you properly. the sponsorships flow and high ticket buyers actually convert and that is YouTube. And you don't have to believe me, just ask Alex Ramoszi. Alex Ramoszi has a massive team that posts on every single platform and he says that YouTube is his best by far and he is doubling down on YouTube because he knows he's getting the best results from it. Our YouTube traffic converts at three to four times every other platform. And there are many reasons for this. One of them is that YouTube pays out 55% of ad revenue directly to the person who made the video. And if you compare that to other platforms, well, it's not even comparable, right? YouTube blows all the other ones out of the water. And the other platforms typically only share somewhere between five and 20% of the ad revenue with you, whereas YouTube actually gives you 55%. And when creators who actually make money get surveyed, more of them name YouTube as their top income source than any other platform on Earth. So here's the system. YouTube is the sun. Every other platform orbits it like a planet. So, you make one long- form video, then you, your editor or AI, chops it into five to 10 short clips. Those clips go everywhere, and every single one of them points back to the sun. Because short form gets you attention, but long form gets you paid. And there's a second reason that matters even more. If you're ever going to sell anything, people do not buy from strangers. Before somebody hands you real money, they need hours with you, not seconds. And a study was conducted that found that 71% of respondents said that they would buy from someone that they trust over a low price. And if you've heard of Google's 7-Eleven rule, it basically states that people typically need to spend 7 hours with you or your brand before they make a purchasing decision. Now, how in the world is that supposed to happen on a 15-second clip or a tweet that somebody scrolls past in half a second? It doesn't, and in most cases, it can't. But somebody can sit with a 25-minute video, then watch four more, and they're going to know you better than people that they work with. And sometimes in a single afternoon, this might be the first time that they ever find you. And that's why the big money lives on long form. It's the only place where trust has room to build. And a good example of this is Waqen Rallo. He was an engineering student and business student, 18 years old when we first started working with him. And he pivoted into making content about Ivy League admissions. Now, he didn't grind LinkedIn DMs or cold email people, and he didn't chase virality on TikTok. He built long- form content first on his YouTube channel, and the right viewers found him. And then the high ticket conversions came to him, and he went from zero to making $80,000 in a single month. and he had to close his coaching program because he got overwhelmed by the sheer amount of leads that he was getting. And he was literally turning people away and putting them on a wait list, right? He was telling people who wanted to give him money, "You cannot give me money." And there's not that many businesses out there, especially businesses run by 18-year-olds, that can say that. But that is what YouTube does for you. That's also the situation that we're in. We get almost fully booked out every single time we open up our program. Okay. So, next, let's talk about the 30-day sprint. And this is what's going to make it possible for you to replace your 9 toive job in as little as 30 days. So week one, you lock your niche in and you post one video, just one. Do not make it perfect. Week two, you want to do two to three videos and you're going to prioritize speed over polish. Every video is going to be a test. Week three, you're going to do three more. By now, you can see what's actually landing and lean into it. Even if some videos are just getting a little bit more views than others, you want to lean into those. And then week four, three more. So, you're going to finish the month with nine or ten videos live and each one is going to be its own bet, right? So, every single video that you're posting is kind of like rolling a dice. If you don't do it the right way, right? If you're just posting random videos, it's going to be a 100-sided die. And if you roll one, that means your video is going to pop off. So, very unlikely in that case that your video is actually going to do well. So, there's a pretty good chance that you're going to roll a one with a six-sided die if you roll it 10 times. But again, rolling the six-sided die is doing everything correctly, which is what I'm going to reveal exactly how to do in the live training that I'm doing this week. So, click that link in the description and the pin comment below. But with that being said, let me show you what we actually did. All right, I'm going to open Claude and use the niche validator pro skill to dial her niche in. And I'm just going to type in I'm a nurse in teleahalth for 30 years now, and I want to start a YouTube channel. And it's going to ask us a series of questions about it to make sure that the niche is dialed in. And there you go. It gives us a few options for her niche hypothesis statement. And by the way, this tool, you can get it when you attend the live training this week. So, click that link in the description in the pin comment below. We have literally gotten hundreds, if not maybe even thousands of comments at this point and emails and DMs, etc. from people telling us how much they absolutely love this tool. So, do not miss out on your chance to get this. And again, it's going to be at the live training. Click that link in the description, the pin comment below. And by the way, there are limited seats at the live training. This week, for instance, we literally ran out of seats. We couldn't even accept everyone in. So, if you click the link and it didn't work or you're watching this in the future, just go ahead and click that link again because it should automatically take you to our next live training that we're doing in the future. Now, by the way, I'm kind of reenacting exactly how we helped Nurse Jen do this. This wasn't exactly what we asked it, but it was something along these lines. All right, so just as an example, I'm going to choose this niche and I'm going to have Claude find the viral video idea for her, right? And for that, I'm going to use the video idea finder skill. And the skill, by the way, is using the method that I call the icon method. And to give the gist of it, what we're looking for is a video with over 100,000 views from a channel with under 100,000 subscribers with at least a 5:1 viewstober ratio and the video itself is either mediocre or preferably bad. Because if a small channel pulled numbers like that, then that means the idea did the work. And if the packaging was weak and it still won, then there's got to be room left on the table. And what do you know? We found this video for Nurse Jen, five things that seniors should never say at the doctors. And this video got 187,000 views from a 14.4K 4K subscriber channel. And I mean, look at the thumbnail, guys. It's clearly AI generated. It's not good. So, we had Nurse Jen create her own version, and her video blew up and got 609,000 views. But Shane, that's a one-time thing. It's not going to work again. Well, you are wrong because we found this video from an AI channel that has 618,000 views, and the channel only has 55,000 subscribers. And the thumbnail and the video itself is pretty bad. It's pretty much AI slop. And nurse Jyn came in, made a good version of this video that's not AI slop and actually comes from an expert because she's been a nurse for a long time. And what do you know? It did really well. Over 600,000 views right now. And here's another one. 64,000 subscribers, 369,000 views. The thumbnail itself sucks. And same exact thing. She just stole the idea of the video, made a better one, and she got over 700,000 views. Now, one thing you might be thinking, Shane, is she copying them? The only thing that you really want to copy is the idea of the video. You'll see here that there is nothing about her video that copies this AI slop crappy video. Okay? The only thing she's copying is the idea of the video, right? It is actually a terrible idea to copy or plagiarize other videos along with being like bad. You shouldn't do that. But even if you could do it, it's just a bad idea. So don't do it. But the one thing you absolutely can and should copy is the idea. And the idea is expressed with the title. So you don't necessarily want to make the exact same title. you want to change the title up just a little bit, but you want to make something very similar. So, yeah, we had her do her own version, and in just one month, this video got 719,000 views. So, yeah, moving along, Claude will now find video ideas from YouTube based on this information. And I'm going to take this one as the example and run it through the holy trifecta skill. And the holy trifecta is the title, thumbnail, and intro. Those three things are incredibly important when it comes to your packaging. And we made a skill for that as well. And then I'll have this skill write the script. Now, on this part, what I usually do and I tell all my community members to do is that they talk to the AI. They will do what I call a YAP session. When I say talk, I quite literally mean that you should talk to the AI. Like, you should literally turn on the audio and talk to it. Now, for purposes of this video, I'm just going to go ahead and make up the YAP session for her. But this is the point where the client would actually do a YAP session. And you can do this by just very simply clicking on the bottom right of Claude, turning on the audio, and then you just start talking to it. and you talk to it off the top of your head just like it's an old friend and that's all you got to do. Now for the recording, notice in the video that blew up, you can see that she's glancing at the screen to read the script. So when I say that people don't care if you're reading the teleprompter, I mean it. And this video was edited in Descript. So Descript, by the way, if you don't know, it's an AI video editor that lets you highlight a word or a sentence to delete it and it will automatically cut that in the video as well. Plus, it has some really good AI features where it cuts out silences or mistakes, etc., etc. And one of the coolest things about Descript is you can actually record on it as well. So you can record straight into Descript, then you can edit it and the whole process takes you almost no time at all. And if you want to shorten the silences, you can also do that by clicking the AI feature called shorten word gaps. And the biggest thing that made her successful is she followed every piece of advice that we told her. She had been a nurse for 33 years and the knowledge was never the problem. She literally was just talking about the same stuff that she talks about with her patients on a day-to-day basis. that's common sense to her but not common sense to other people and she just recorded that knowledge, recorded that advice, that wisdom, that expertise, put it on camera and uploaded it to YouTube and that's it. And right and now she was able to quit her job. She's making a full-time income on YouTube and she is traveling all over the US in her camper van living her dream life which is freaking awesome. So basically Claude as well as this AI system using descript for instance as the video editor is the way to take your knowledge from your head and with as little steps as possible not needing to be very technical turn it into a YouTube video that can give value to hundreds of thousands or even millions of people. So now let's talk about the income stack and this is the five ways that one audience can pay you. Because when I say that personal brand makes money, what does that actually mean? Because this is where most people's advice falls apart. Every other video out there tells you to sell one thing. one service, one course, one coaching offer, one AI app, whatever. And that's like building a five-story apartment building and only renting out the bottom floor. The beautiful thing about YouTube is it allows you to monetize in many different ways and allows you to diversify your income streams. And you can have as many as five streams from the same audience and the same content. And you don't have to pick one of them. You can stack them. Now, don't get me wrong, there's probably going to be one income stream that you just enjoy more. And you're probably going to end up focusing on that one income stream. But the truth is, you're not going to know which type of income you enjoy until you try it, right? So, for instance, you could do one-on-one coaching. And for some people, that's a dream business. For other people, they don't want to meet up with people one-on-one. For some people, affiliate marketing might be really good because all you have to do is just promote the product and you don't have to take care of anything else. But for other people who want to have a lot of control over the product and how good it is, for instance, affiliate marketing might not feel right for them. But a really good example of this is Nicole runs GRC for mere mortals, and she was ready to quit. And this is because she was stuck at 85 subscribers, posting video after video after video, banging her head against the wall. Then she started working with me. We helped her dial in her niche. We helped her implement our system. Same person, same expertise, same camera, different positioning. And she went from 85 subscribers to over $80,000 in a single month. Now, you might be thinking that you need 10,000 subscribers before anybody will sponsor you. Well, one of our community members named Guy, who has tenitus, which is constant ringing in the ears, and I know how debilitating it can be because my dad has it, too, got a $1,500 a month ongoing brand deal with 446 subscribers. Right? And his goal was to make $1 to $2,000 extra dollars a month, and he got to a $1,500 a month brand deal with 446 subscribers. Right? So, he literally reached his goal before he even got to 500 subscribers, never mind a,000. So, if you think that you can't make money with a small channel, you absolutely can. Here's another example. Carla, she owns a recruiting company that helps online business owners hire top tier talent in the Philippines and Latin America. And she makes YouTube content about it. And these are videos for CEOs who want to build their teams. This is a very affluent demographic, people with real money to spend. Now, here's the thing. Her channel only has about 1.5K subscribers, and she was barely getting any views, maybe 100 to 200 views per video. And most people would look at that and say, "It's not working." But she just landed $106,200 a year contract from YouTube. someone watched her videos, reached out to her, paid her, and even paid extra because he wanted one-on-one time with her. And that's what happens when you're talking to the right audience, right? You don't need millions of views. You need the right people watching, people who have money and need what you have to offer. And Nurse Jen is already stacking, too, right? She's got a free offer. She's got her email list, weekly emails, and she's doing one-on-one consultations on top of the AdSense money that she's already making, all from the same audience that's already paying her through ads. And on top of all the direct ways that you can make money from content, there's a whole category that nobody counts. And that's deals that come to you because people know who you are. So Alex Roszie, for instance, gets deal flow from acquisition.com from his big channel, but also from his small channel called Mormoy as well. >> We're posting 20 plus times a day. And this is the point that I want to make. That channel has more attributed revenue to ACQ than my main channel. And that's not a revenue stream that's on a chart anywhere, but it's worth more than all five combined because each of those companies that he invests in is likely going to make him multiple seven or even eight figures in the long run. And the same thing happens at a smaller scale to everybody who does this properly. The job offers, the partnerships, the people who email you because they watch you explain something and decided that you're the one that they want. You cannot put that on a spreadsheet. And it is still the most valuable thing that you'll build. So that's the system. You lock the niche. You make YouTube the mother platform. You run the 30-day sprint and you stack the income streams as they come online. And remember, the people telling you to go build an app are themselves just building a personal brand by making content about it. Listen to that sentence again if you didn't hear it properly, right? They figured out the metag game years ago, and now you know it, too. Nurse Jen was 60 years old with 33 years in nursing and zero online experience, and she is out of the job that was burning her out. And they are not special. They're just using the same playbook that I'm giving you today. And the live training this week is completely free and so is everything on this channel. And also I know that 99% of you are going to attend the live training, download our free resources, get tons of value out of that and we are never going to end up working together and that is completely fine. I always want to give way more value than I receive. That's how I like to operate and I like to give more than what I receive. But if you are serious about growing and making money on YouTube, we are taking about 3 to five people right now to either work one-on-one with or literally just do the work for them. We are very limited in the amount of people that we can work with. You can click the second link in the description and the pin comment below to apply to that. We have about an 18% acceptance rate and that's historically it's actually gone down recently. So only apply if you are very serious about growing and making money on YouTube. The types of people we typically work with are going to be professionals that have at least 10 plus years of experience or they're overachievers in their industry and they have a lot of value to give to the world. Business owners that want to get more leads and make more sales from YouTube. YouTubers who are getting a lot of views but they're struggling with monetization. YouTubers who are crushing it, but they want to crush it even harder. Or people that are big on other social media platforms, or maybe they're known as an expert in their niche, like they have a book published, for instance, and they want to get big on YouTube because they know that YouTube is the money platform. So, if any of those sounds like you, go ahead, click that second link in the description and the pin comment below. But again, only do it if you're very serious about growing and making money on YouTube. And check out this video right here to see an interview that we did with Nurse Jen talking about exactly how we helped her grow. And you can click right here to check that out.