Video summary
Bu videoda annuitet danışmanlarına yönelik olarak geliştirilmiş ve son bir dekada binlerce profesyonelle çalışılarak test edilmiş özel bir lead (müşteri potansiyeli) sistemi tanıtılmaktadır. Sistem, özellikle Charlotte gibi başarılı bireylerin milyonlarca dolarlık varlığı yeniden yönlendirmesini sağlayan yöntemleri paylaşmaktadır; örneğin Charlotte'in son birkaç haftada 8 milyon dolardan fazla müşteri parasını annuitete çevirdiği ve bu işlemle birlikte 300 bin dolar komisyon kazandığı belirtilmektedir. Danışmanların her bir yatırımına karşılık beş ila on kat getiri bekledikleri vurgulanırken, Charlotte'in sadece beş bin dolarlık girişim için 60 dolardan fazla geri dönüş sağladığı örneği sunulmuştur. Bu başarının arkasında yatan temel faktörlerin zaman yönetimi ve nitelikli müşteri bulma stratejileri olduğu ifade edilmektedir.
Sistemin ilk ve en kritik bileşeni, potansiyel müşterilerin varlık kalifikasyonu (asset qualified) aşamasından geçirilmesidir. Sistem, sadece belirli bir yatırım miktarına sahip olan bireyleri hedeflerken, evi hariç tutularak en az 100 bin dolar yatırıma hazır olup olmadıklarını belirleyen çok adımlı bir anket sürecini kullanır. Bu süreçte potansiyel müşterilerden bu kriterlere uymadıkları takdirde funnele devam etmeleri engellenmektedir; çünkü çoğu rakip firma, nitelikli olmayan veya yeterli varlığı bulunmayan kişileri bile danışmanlara gönderirken, bu sistem sadece gerçekten uygun olanları filtreleyerek danışmanın değerli zamanını boşa harcamasını önler. İkinci önemli unsur ise telefon doğrulamasıdır (phone verified); müşterilere özel bir kod gönderilip alınarak gerçek ve aktif cep telefonu numaralarının teyit edilmesi sağlanır. Bu sayede, birçok rakibin sunduğu kesilmiş veya yanlış numaralar yerine, danışmanın arayacağı doğru iletişim kanalı garanti altına alınır.
Sistemin üçüncüsü ve son bileşeni ise "danışman tanıtımı" (advisor introduced) prensibiyle çalışmasıdır. Bu yöntemde potansiyel müşteriye ulaşmadan önce onlara danışmanın fotoğrafı, adı, lisansı ve iletişim bilgileri gösterilirken ayrıca e-posta ve mesaj yoluyla bu kişi ile görüşüleceği önceden haber verilmektedir. Böylece müşteriler aramayı beklerken kiminle konuşacaklarını bilir ve sadece o belirli danışmanla çalışmak üzere hazırlanmış olur; bunun sonucunda randevu iptalleri veya gelmeyen ziyaretler büyük ölçüde azalmaktadır. Bu üç unsuru bir araya getiren sistem, "yakıt triangle" (ignition triangle) olarak adlandırılır ve bu kombinasyon sayesinde danışmanların telefonla görüşme başlatma maliyetlerini düşürerek her randevudan yüksek kazanç elde etmelerini sağlar. Sonuç olarak, bu sistemin dünyadaki birçok ülkede çalışan annuitet uzmanlarına yıllık on milyonlarca dolarlık prim yazmalarında yardımcı olduğu ve doğru lead kalitesinin başarının anahtarı olduğu vurgulanmaktadır.
Read the full video transcript
If you're an annuity advisor and you are
looking to increase annuity sales,
then keep watching this video. Also, if
you hope that I don't get
bit by a snake while I am doing this out
in Big Sky, Montana. As an annuity
advisor, there's three specific things
that you should be looking at, okay? Um
I'm going to give you those. Also,
this is coming off of working with
thousands of annuity advisors over the
last decade
with their marketing and lead generation
to feed them the right prospects. Okay,
we've worked with uh a bunch of amazing
individuals, whether it be uh Chad Owen
and his team. Uh love working with them
on the marketing system that we work we
work with together on, right? They they
do a He does 30 40 million dollars on
his own pen every year. Also, uh another
individual
uh from GFI, her name is uh Charlotte.
Um she just rolled over between um
annuities and AUM, she just rolled over
over 8 million dollars of client money
literally in the last couple weeks and
she made over 300,000 dollars in
commissions. Um or uh Andrew Goldberg,
Cassie. I could give you so many names
and examples and majority of advisors
who come on our platform, um almost all
of them that have experience with
annuities, they know the market and they
can speak the language and they're good
at fact-finding, following up and
fact-finding. Um they will they are
expecting to see on average about a five
to I would say on average about a five
to 30 x return on their investment. So,
every dollar they give us, they get five
dollars back, 10 dollars back, 20
dollars back. Uh Charlotte got over 60
dollars back. So, she gave one dollar
She gave five grand. Uh she got over
300,000 dollars back and there's three
specific reasons why our annuity lead
system is working for advisors,
uh whether you're working in a state and
you're driving but majority are doing it
virtually, over the phone, and through
Zoom and they're helping roll over
millions of dollars of annuity uh of of
senior prospect retirement money every
single month. And there's three specific
things. The first one,
the very the first one that is very very
very important uh because and the first
one is so important because an advisor's
time is most valuable asset that you
have. Okay? You cannot get more time
back. It's most valuable It's way more
way more important than money if you're
an advisor. You hate wasting time with
unqualified individuals. So, the first
piece is asset qualified. Okay? We we
qualify assets in a couple ways before
we even send you the prospect. Number
one, uh the first part of how we help
with asset
is we not only target individuals um
with a certain amount of money uh and
don't target uh people that have less
money. Okay? The second part of this
that is also really cool, not only with
the targeting and the retargeting and
all the stuff we do that I that I won't
get super advanced or nerdy or
scientific on you with all the
advertising side. However, a very
important side is when we take them
through a multi-step landing page
funnel, we have a very long survey 15
different steps. Uh
one of the steps is
"Do you have Mr. or Mrs. Prospect, do
you have at least $100,000 of investable
assets
uh not excluding your home? Do you have
a minimum of at least $100,000 in
investable assets excluding your home?"
If they mark no to that, they are kicked
out of the funnel and they are not
allowed to continue. And I can tell you
this, more people are kicked out a lot
more people are kicked out uh that are
actually let through. And and that's The
cool thing about that is most marketing
companies and lead companies are not
weeding these individuals out. They're
letting anyone respond to a retirement
or an annuity
or return or a tax savings, etc. type of
conversation. Uh and and and an annual
rate of return conversation versus
um
weeding them out and making sure they
actually have the assets. And so, if
they do have the assets and they can
prove it, not counting their home and
it's investable assets, then we allow
them to continue. First, asset
qualified, very important. Second, uh
as important if not more important,
maybe, is phone verified. Uh we connect
AI to our funnels and we are we we
actually text the client a six-digit
verification code. They have to put
their cell phone number in. We let them
know we're going to text them. We're
going to we're going to need a code from
them and all these things. It's a part
of the process. Um and then we have them
um say, "Okay, I am ready to receive my
code. Verify phone activate phone
verification." When they activate phone
verification, we text them a six-digit
code straight to their cell phone. They
take that six-digit code, 1 2 3 4 5 6 or
9 8 7 6 5 4, and they put that code into
the funnel to verify that it is their
real, accurate cell phone number. Okay?
So, that you don't get cuz again, time
of advisors. You guys are making
300,000, 700,000, 1.5, 3 million dollars
a year. Or heck, if you're Charlotte and
she just does this once a month for the
year, she's going to make 4 million
bucks, right? So, so you you make a lot
of money. I know I know we know advisors
work with that make, you know, 11, 12
million dollars a year in income, right?
Our company does is on pace to about 14,
15 million in revenue and and we help
advisors all over the world. So, we do,
okay? And and and we wouldn't have this
as a company if we didn't do what we
were doing. So, obviously, it works. Um
but the cool thing about phone phone
verified is
so many marketing companies and lead
vendors are sending you dead people.
They're sending you people that are dis-
they're disconnected numbers. They they
they're sending you wrong numbers. I
didn't do do this. Like, none none none
of that applies. Like, they're awaiting
for your call and it's the absolute
accurate, right cell phone number, which
is huge. So, the second one is phone
verified and it is
so valuable, so important. Uh it's not
rocket science, but most companies are
not able to figure out how to do this,
and we have figured this out. Phone
verification. Number three,
um is advisor introduced. So, instead of
calling them, we have a few other things
that we do that actually we have seen
have worked better because what we've
noticed, like one of the advisors just
came to us recently that was like, "Bro,
I love your annuity leads so much." Um
he and he's already he's already written
um
office well, from his life leads and
annuity, but he wrote he he's writing
for every 10 annuity leads he buys, he's
writing an annuity, right? So, he's
spending about 2,750 bucks every every
2,750 bucks he's writing an annuity, and
he's making on average just $300,000 3
to 400,000 3 to 400,000 dollars in
investable assets. He's making about 21
to 28 grand for every 2,700 bucks he
gives us, okay? That's pretty cool. Now,
he said that he was paying someone to
book him appointments via Zoom, and that
the no-show wait rate was freaking
terrible, and he was averaging $1,800
when he got someone to show up to an
appointment. Just to show up.
They don't even know if they're
qualified barely. Like the eight two
grand just to talk to somebody. I'm
like,
"Wow, they better be they better have
seven figures of investable assets,
right?" So, he hit loves working with us
now.
But a couple things we do with advisor
introduced is we
not only on a final confirmation page
let them know what the next steps are,
we show them a picture of you, with your
permission obviously, picture of you,
your full name,
your national producer number,
uh and your booking link, uh even your
phone number if you want. So, so that
and you get to choose what you share and
don't share, and we build that out
custom for every single advisor as a
confirmation. Also, on top of the page
and building that out, we also text and
email the prospect to let them know,
"Hey, this advisor is going to be
reaching out to you. Only work with this
advisor.
They are here to help you and answer
your questions, right? And they are help
here to help you in this example. So so
what's cool about that is
not only are we using the page, but
we're also texting and emailing ahead of
time so that when you call, they know
who you are, they're expecting your
call, they have the right assets, and
you have the right phone number, right?
It is the perfect combination. We call
it the ignition triangle
because our leads are the Kaboom leads
with a C, caboomleads.com.
Ignition goes with boom, right? So
that's our triangle of like when we get
these three things in line, it always
works. I'll put the link below to our
site
where you can go where you can go to
kaboomadvisors.com
where you can learn more about
our leads, our marketing, our system,
and how we can help you write tens of
millions of dollars a year worth of
annuity premium. Thanks for watching.
See you on the next video.
See you.
Kaboom, caboomadvisors.com.
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