Video summary
This video presents a compelling case study of a private basketball trainer named Jesse who successfully generated $15,376 by working with just seven clients during a season-ready promotion. The core achievement lies in the high value delivered per player, with an average revenue of approximately $732 per month for each student. This result is particularly significant because it challenges the common belief held by many coaches that they cannot charge premium rates without attracting a large volume of students. Jesse's success demonstrates that it is entirely possible to build a sustainable business model where fewer clients pay significantly more, rather than relying on a high-volume strategy with lower fees.
The key differentiator in Jesse's approach was his method of acquiring these clients through live online calls, similar to a webinar format, which allowed him to effectively communicate the value of his services directly to parents. Unlike many coaches who may struggle with pricing due to limiting beliefs about their market or perceived worth, Jesse utilized these sessions to provide clear direction and demonstrate exactly how he could help families invest in top-tier training for their children. By engaging with parents who were willing and able to invest in the best possible options in his area, rather than targeting those with limited budgets, he created a natural fit between his high-end offering and his ideal customer base. This strategic alignment ensured that the pricing was not only acceptable but expected by the specific demographic he chose to serve.
Beyond the financial metrics, the video emphasizes a crucial psychological shift for Jesse, who described the experience as a massive breakthrough in removing limiting beliefs about his earning potential. He had previously doubted his ability to find enough people willing to pay between $700 and $900 per month, but this success unlocked a new understanding of what was possible for him as a coach. The narrator highlights that 99% of coaches watching the video likely share similar doubts about charging high rates, yet the reality is that pricing power comes from providing immense value to the right audience. When a service is positioned correctly and marketed to individuals who recognize its worth, there is no inherent ceiling on how much can be charged.
Ultimately, the story serves as an inspiration for coaches serious about transforming their business models and achieving results similar to Jesse's. The narrator uses this example to illustrate that with the right coaching and strategy, it is possible to move away from the traditional grind of needing many low-paying clients toward a more efficient path with fewer, higher-paying customers. For those who are ready to adopt this mindset and implement such strategies, the video concludes by inviting them to engage in a one-on-one conversation to determine if further collaboration is a good fit. The overarching message is that success is not just about working harder or finding more clients, but about aligning one's offerings with the right people and overcoming internal barriers that prevent charging premium prices.
Read the full video transcript
Coach, welcome back to my channel. This
is Ben Neighbors, and today I'm going to
show you another case study from a coach
that I'm working with that has been
unbelievably committed in our program,
and this is an awesome result. So, check
this out. So, this coach here made
$15,000
with seven clients. All right, so I'm
going to read through this here with you
so you can follow along. So, he just
closed registration last night for our
season-ready promo, which will run
through tryouts in November. So, he had
seven sign-ups, total revenue $15,000,
$15,376,
average per month $732 per month per
player.
And the last sentence is the thing I
want you to pay the most attention to.
So, he says, "Honestly, a massive
experience in removing limiting beliefs.
Didn't think I could actually Didn't
think I could really get that many
people to pay between $700 and $900 per
month." Now, this is hopefully going to
be an unlock for you if you're watching
this. 99% of coaches watching this video
right now have never charged that much
per month. I'm not going to go into
depth in this video and show you exactly
what he included in this offer, but I
will tell you he did something very
different than than most coaches I've
ever seen. The way he got parents to
sign up for this was through a live
online call. So, he did like a webinar.
You're probably familiar with what that
is, but he ran a webinar in his training
business uh for training business, and
he got parents to sign up for this sort
of stuff.
And I think it's a really, really cool
thing because Jesse showed up to the
coaching calls, and he broke down,
"Okay, this is what I'm thinking about
doing." So, he asked a couple questions.
He had a good, clear direction on what
to do and how to execute this. And my
favorite part about this is he now has
an unlock on how much he can charge
because in the past he thought he
probably couldn't charge that much.
You're probably watching this thinking
the same thing, but the reality is you
can charge as much as you want if you
have it set up towards very very
valuable for your customers and you're
talking to the right people. If he's
talking to parents who are broke that
have no money, they can't buy this.
They're not going to buy it. They're not
going to even think about buying it. But
he's not talking to them. He's talking
to parents who have money that want to
invest into the best possible thing in
his area. So, I'm doing this video here
for a couple reasons. Number one, I want
you to show I want to show you what's
possible, all right? I've been doing
that for the last 11 years on my YouTube
channel. I try to show you what's
possible. I have hundreds of these types
of videos on my playlist on YouTube.
And if you are serious, you're
coachable, you want to get results like
this, and [snorts] you want to work with
ultimately less customers that pay you
way more money versus the model of you
need a lot of clients to make money
that pay you a a small amount, then go
below, go book a call with me. I'd love
to chat with you there one-on-one and
see if I'm a good fit to potentially
help you or not. That's it. Thanks so
much and congrats to Jesse again.