Hoe Ammertech wekelijks uren bespaart én grip krijgt op sales & marketing met SuperOffice CRM. 🎯

Duration: 2:51 556 transcript words EN summary

Video summary

Jeroen, Sales and Marketing Manager at Ammertech, a company with nearly five decades of experience supplying critical components for the Belux industry, highlights how SuperOffice CRM has transformed their dynamic operations into streamlined efficiency. Previously, the organization struggled with fragmented data scattered across separate Excel files, which hindered collaboration between marketing and sales teams while consuming countless hours on manual sorting tasks. The transition to a centralized system eliminated these bottlenecks instantly; now, complex data management happens with the push of a button, allowing the team to focus entirely on building relevant campaigns rather than wrestling with disorganized information. The implementation of SuperOffice brought immediate benefits through its intuitive design and clarity, which ensured smooth internal adoption across all departments without resistance from staff members who were eager to use the new tools daily. For the sales team specifically, this shift meant gaining significant control over relationship management by relying on factual data rather than gut feelings, thereby drastically reducing administrative burdens. The marketing department also found powerful utility in the built-in mailing module, which allows them to design newsletters and direct mailings directly within the platform while maintaining their corporate identity, all while easily targeting specific audience segments without the need for haphazard list management. Beyond operational efficiency, SuperOffice serves as a vital strategic tool through its comprehensive dashboards that act like an organizational thermometer, providing real-time visibility into sales opportunities, scoring probabilities, and the entire pipeline at a glance. This insight is crucial because effective grip on processes begins with understanding where they stand, enabling Ammertech to monitor their progress closely using various selection tools. The vendor has proven to be more than just software; it acts as an accessible partner that proactively guides the company through adjustments and the acquisition of new modules over the years, ensuring continuous support and adaptability as business needs evolve. Looking toward the future, Ammertech plans to leverage their data even further by implementing automated marketing flows to enhance cross-selling and upselling efforts while delivering more targeted customer information. This forward-looking approach aims to guarantee sustained customer satisfaction and deepen market penetration in an increasingly competitive landscape. Jeroen strongly recommends SuperOffice for its user-friendly nature and the organization's supportive stance, noting that despite already achieving significant milestones, they are not yet at their ultimate destination but rather on a clear path toward even greater success driven by advanced data utilization.

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My name is Jeroen, Sales and Marketing Manager at Ammertech. As a specialist in bearing and drive technology, we have been supplying the critical components that keep the Belux industry moving for nearly 50 years. In our world, standing still is simply an option, and precisely within that dynamic, we need a CRM that moves with us . Before we started our super offen, we constantly ran into fragmented data. We had a huge amount of data at the time, but without a central CRM system, you lose track very quickly. As a result, marketing and sales did not collaborate optimally. There was simply no link in our data. Everything was in separate Excel files and we spent many hours every week on manual sorting [music] that now happens with the push of a button . We looked at several options back then, uh , [music] but with Superfers the contact was very good from the very first moment . And what really appealed to us was the simplicity and clarity [music] of the system. It is very intuitive, and that ensured that the internal adoption went very smoothly at the time and that everyone wanted to work with it immediately. Working with Superfice gives us tremendous control over our marketing actions. Because we no longer have to manually export or deduplicate data, we save a huge amount of time. [music] And now we could fully dedicate that time to building relevant campaigns. What makes working with SuperOfficeRM so great for us? And for sales, it simply means much more control over our relationship management. We no longer rely on gut feeling, but on facts. It has enormously reduced our administrative burden, meaning we have hours left over every week that really counts. And that is personal contact with the customer. The mailing module is an ideal component for marketing. Um, when you think about creating newsletters, direct mailings, and survey forms—where we used to have to work haphazardly with separate lists— we now create our mailings directly in SuperOffice. We can fully design that communication in Amartech's corporate identity. And the major advantage of the CRM is that I can very easily target the right target group. For [music] us, the dashboards are the perfect thermometer in the organization. At a glance, I see how we stand. In addition, we use many selections to closely monitor our sales opportunities, [music] scoring probability, and the entire pipeline . Griphouder processes begin with [music] insight, and we have that. I would uh absolutely uh recommend SuperOffice. It is very user-friendly and the organization is very accessible. [music] Over the past few years, we have made many adjustments to the system and purchased a great many new modules, and we have always received very good guidance with that. [music] For us, it is really a partner who proactively thinks along with you. We are proud of what we have achieved [music], but when we look to the future, we are not yet where we want to be. Um, in the near future we want to do even more with our data. particularly [music] in the field of automated marketing flows. This allows us to leverage cross-selling and upselling even more effectively , provide more targeted customer information, and continue to guarantee customer satisfaction in the future. [music] Yes.