Video summary
The session focused on transforming raw data into tangible societal impact by adopting Simon Sinek's "Why, How, What" framework, where the primary goal is demonstrating that social science data makes a real difference in the world. The speakers emphasized that while policy changes are often visible outcomes, true impact manifests in diverse forms across national, regional, and local government levels. A central theme was the critical role of long-running surveys like the Health Survey for England; without this decades-long dataset, it would be impossible to track health trends over time or understand how individual perspectives shape public understanding. The data serves as an essential baseline that underpins mental health strategies and allows researchers to monitor population well-being effectively, proving that high-quality survey investments are invaluable assets rather than mere costs.
Specific case studies illustrated how connecting disparate datasets can reveal hidden inequalities and inform crucial policy decisions. For instance, research combining information on domestic abuse with disability benefit claims uncovered a significant intersection where women facing both challenges had elevated risks of suicide attempts—a connection invisible without comprehensive data linkage. Similarly, analysis during the pandemic highlighted that specific groups were hit hardest by healthcare disruptions, directly influencing government winter plans and equality impact assessments for England and Wales. These examples underscored how robust data infrastructure enables researchers to challenge prevailing misconceptions about vulnerable populations, such as debunking myths regarding disability benefits, thereby ensuring policies are grounded in evidence rather than stereotypes.
To amplify these findings and ensure they reach broader audiences, the UK Data Service employs several strategic channels including a long-running blog with hundreds of posts that bridges academic and public discourse. The team also collaborates closely with researchers to develop detailed impact case studies and creates thematic narratives around key areas like mental health, children's well-being, poverty, and climate change. By weaving individual research projects into larger stories about local communities and sustainable futures, the organization helps stakeholders and funders see the bigger picture of how data drives behavior change and policy evolution. The conference concluded with a strong call to action for researchers to share their impact stories, reinforcing that continuous collaboration between data producers, policymakers, and scientists is vital for maximizing the value of population health studies in an evolving landscape.
Read the full video transcript
She's Finn, who is a colleague of mine
at the UK Data Service, Finn Dunning
Green,
is the director of impact. They lead a
team which makes census aggregate data
and international macro data accessible
to researchers, alongside leading the UK
DS impact team. They are very interested
in new ways to tell stories. There we
go. Which show the value and impact of
social science data and the supporting
research data infrastructure. So, over
to you, Finn.
>> Thank you very much, Vanessa, and thank
you, Sally. It's really It's It's a bit
of a mixed blessing to be following you,
actually, Sally, cuz it's both a
privilege because that was an amazing
keynote, but also like it's you're I'm
in that late night late afternoon
position of follow that, but I'll do
what I can.
So, yes, my my session is called healthy
data outcomes, and it's around data into
into impact, and yes, does touch on
things that have just been discussed
around the APMS, around stories, but I
won't jump ahead of myself cuz that
would be unfair on you.
So, um
Right, get my slides working properly.
Um
in our impact area, we work on Simon
Sinek's
why, how, what model. We want to know,
before we start doing stuff, why we're
doing it and how we're doing it, and
then we work then the what comes out of
that. And our why for impact is very
simple. As it says there on on the
slide, we want to know and show that our
data makes a difference in the world.
And this is It's why it's perfect that
I'm I'm talking with you at the end of
the day because actually it's been so
much amazing stuff that we've heard
around the data and the use of the data
today, and how it's making a difference.
So, I'm going to talk a little bit
around connecting with that. And that
leads into our how. And our how is that
we develop and create narratives, see,
back to the story, that tell the story
of the impact of the UK Data Service and
its data.
And
going to have a look. Oh, sorry, no.
Jumped ahead of myself then. So, in
terms of data impact, we
we align our definition of impact with
the SRC's definition.
These are just some of the examples of
how we evidence and promote data impact.
Quite a bit of what you're going to hear
in the next 10 minutes or so does relate
to changes in policy, but we very much
look at the other areas and ones are not
listed on here as well because we
recognize
that impact can take very, very many
forms and can be connected in lots of
different ways.
I want to first of all jump back to
something that in this morning we were
hearing about the future directions
about the health survey for England and
those of you who were at the conference
last year will be very aware that
actually
there's been measures of anxiety about
would it continue, how would it
continue, and so on. And I wanted to
spend a little bit of time just talking
about the importance of the
of it from from a wider perspective. We
can all look at our individual needs for
it, but to look at individual
perspective. Now, this was a quote by
the chief medical officer nearly 40
years ago. I won't read it to you. I'm
sure you can read it for yourself.
So, nearly 40 years ago
the data wasn't there. We didn't know
what we didn't know.
And that led
as as I'm sure you're aware to the set
set up of the health survey for England.
Now, last year's
Let's try that again. I am slowly
melting here as the thermometer tips
over 30.
Last year's keynote by Lola,
this is what she said about a future
without the health survey for England.
>> 40 years on, not really that different
to what the Chief Medical Officer was
saying back in 1998. If you want to read
more about what Lola had to say, when
you get the access to the slides
afterwards, there is a link to the Data
Impact blog post where she wrote about
that.
So, HSC
>> I I did a little bit of a troll and in
the past 12 months
just talking about national, regional,
local government in the UK
um more than 60 publications from
governments. So, we're not we're not
talking academic research. We are
talking I'm coming to it, don't worry.
Um
national, regional, local government
more than 60 publications just in the
last 12 months using that data.
These are just just three of the things
that I found out of those 60. So,
another Chief Medical Officer um report,
but this time around health trends and
variation.
Uh contribution to the Women's Health
Strategy for England
and contributions to the impact
inequalities impact assessments for
uh the 10-year health plan plan for
England. So, actually, there you would
hope that there would be a recognition
right at the heart of government that
this is a key
um data set.
In the past 12 months, nearly 1,900
academic papers and reports have been
published using that the HSC. That's a
pretty impressive number just in 12
months. I was I wasn't expecting it to
be quite that high. I did a little bit
of a a play around in the search and the
these were just three of the topics that
uh sorry, the topic areas that that
quite a few um of these pieces of
research fell into. There were many
others. I I I'm not going to
plaster all of them on the screen, but
obviously
you look at that
ties in very much to what we're talking
about government. The data needs to be
there for us to understand what is
happening with people, what we need to
know about people to be able to make
those decisions, to learn more. So,
absolutely and and the whole point of
what we're going through with this
session is just how key the data is and
how it threads through into the impact.
And so, my question
would be
just I'm not going to ask you to put
anything in the chat. Just think for a
moment
what impact could not happen just maybe
from what you've heard there without the
health survey for England?
Quite scary when you start to think
about what we couldn't do without that
data.
Want to talk about another couple of
stories now that I've been unearthing
and these are related to people who have
presented during the day.
Um first is story around the impact from
breadth of data. So, this is um work
that's been led by Jane Maddox. Now,
Jane Maddox hasn't presented today, but
Richard Silverwood who spoke earlier
today was part of this research and
that's that was where the connection
came in on this.
This um is uh
cohort studies and longitudinal studies,
12 data sets that made the the work on
this um possible. So, lots and lots of
different data that has health data in
it.
This was connected with health care
disruption during COVID. Those terrible
years that we try not to think about
that uh drove us online. Oh, that seems
very familiar, doesn't it? We've been
driven online by something else today.
Um but the research uncovered and I
think possibly supported things that we
may have suspected, but was was data
enhanced that these groups were hit
hardest during COVID.
Without the data, we might think it, we
can't know it for sure.
Uh
This had all sorts of different impact.
It contributed
to informing UK government plans at the
time for COVID in the winter 21 into 22
and beyond that. This is by the Academy
of Medical Sciences.
It also impacted that
caused impact Oh, created impact through
contributing to the UK government
equalities impact assessment around
COVID. Uh
>> [clears throat]
>> this time by the NHS Race and Health
Observatory.
Contributed to Welsh government's
reviews around impact of COVID and COVID
protections. And then
reach not just in the UK, but actually
in connected into international reviews
of COVID impact and future planning.
And the key thing My key question I keep
coming back to you here is
what impact could not happen without
these data?
You can see there's a thread going
through here.
And now we're going to spend a bit of
time with Sally, who we've just been
hearing from.
So, there may be a few old bits in here
that I'm repeating. Apologies to to
Sally, but um
she's seen these slides and and she was
happy with them, so I think we're we're
okay there. So, again, starting with the
data, you've heard about the APMS, the
Adult Psychiatric Morbidity Survey,
directly commissioned by the government.
As we know, Sally managed 2002 and 2014.
She still advises on on 2023.
Without that data,
we wouldn't have this comprehensive
survey, which I know Sally mentioned
some of this, but how it assess assess
the prevalence of some of these
conditions, disorders, and behaviors.
And that means
that as um Sally did so I apologize this
is slightly repeating, it's essential
baseline data on the scale of it mental
health issues in here in this country.
Without it, we don't have the the um the
information for public health
monitoring, we don't have the data to
underpin health mental health
strategies. And
very importantly, because of the quality
and the breadth of the data, it can give
different lenses on the same on the same
data across the whole population and
across through time.
Now, couple of examples of data going
through to research going into it to
impact that uh I've been uncovering that
I quite enjoyed finding. So, starting
with the 2014 wave of the APMS,
there's some research that Sally did
around um intimate partner violence or
domestic abuse as it's um quite often
referred to as. And it was particularly
around
uh whether women were experiencing
domestic abuse were more likely to
attempt suicide.
The findings from this led into a Lancet
Psychiatry paper.
It's a fairly typical route in terms of
your of you you get the data, you do
your research, you publish.
It then led into working with a charity
to produce the under-examined and
under-reported report. This is That's
terrible, isn't it? Report
under-reported report. But anyway,
um this was a way of making Sally's
uh team's findings much more um
accessible for general public use. And
that has actually led into connections
international national suicide
prevention strategy.
So, you can see a nice path right
through.
Now, obviously, there are other paths
that have led international suicide
prevention strategy, but it's important
for us to be able to tell those stories
of how the data has made that connection
through the research, through the
dissemination and engagement with the
public into strategy and policy and so
on.
Sally joins the dots.
So, there was a Work and Pensions
Committee inquiry um
I can't remember the year, I'm so sorry,
but about protecting vulnerable benefits
clients.
And this led to a whole load of APNS AP
EMS analysis
which
found that APNS data's shows that
claimants receiving disability-related
benefits face multiple and severe
adversities.
This goes against the often spouted
well, they just don't want to work sorts
of um perceived wisdom about this. Uh
that per- pervasive view. People who
have got the who are receiving
disability-related benefits are often
multiply impaired. And so, expecting
full employment from them, the data
shows that just may not be a fair
expectation for everyone cuz it might be
across physical, mental, social,
economic, and other aspects of their
lives. Without the APNS data covering
all those strands, we wouldn't know
this.
So, this goes into a Work and Pensions
Committee report. And Sally gave
evidence in in person. Now, this is
where I got rather intrigued because I I
found an interesting little connection.
I'm sure Sally was aware of this. But I
I haven't been aware of this.
Alec Sally could connect the dots on
employment support allowance. That is a
UK financial benefit for adults under
state pension age who have an illness or
disability that limits their ability to
work in case you're not familiar with
it.
So, she could connect the dots.
30% of claimants have PTSD.
That came out of the of the analysis,
the APMS that'd been done that I showed
you on the last slide.
However, Sally also knew
that women experiencing domestic abuse
are three times more likely to attempt
suicide. Two different pieces of APMS
um underpinned research that came
together in that moment and she was able
to ask the question,
"What happens and answer, I should say,
what happens to your risk level if you
fall into both those categories?" A
connection that couldn't be made without
the data, a connection that couldn't be
made without the research that was done
using the data and that and
understanding that intersection of
challenges.
So, going back to my key question from
before, I want you to think about the
work that you do that uses health data
of all different sorts.
If that data didn't exist, if it wasn't
made accessible by the UK Data Service,
what research could you not do and what
impact or potential impact could you not
achieve?
It's where we as the UK Data Service
Impact Team are really well positioned.
We have the the expertise and and long
knowledge to be able to work and see
these patterns and these connections and
we want to work with you to be able to
tell these bigger stories of how the
data actually
uh through research creates impact. And
through that, what we want to be able to
do in the same way that we did through
the health conference and related things
last year, where we really emphasized
the importance of contributing to the um
consultation on the HSC, we want to make
sure we're at the heart of helping to
tell those stories.
So,
how can we evidence and promote your
impact and the impact of the data you
use?
We have various channels.
Three that I'm going to mention this
afternoon.
We have the Data Impact blog. The Data
Impact blog was established in 2015, so
it's been running for 11 years now. It's
got over 600 posts. It's got a really
good both academic and general
population readership, which is actually
being quite quite massively growing this
year. So, we're managing to get the the
word out there. So, it's a really good
place
for discussion, for debate, for best
practice around data and data impact.
It's a good way of talking around the
impact of research that you're doing and
how that's connecting into policy making
or other impact, whether that's
working with charities to create to
change um practice and and behavior and
so on. It's not just about policy
making.
We also work with uh researchers to
create impact case studies. So, we do
develop those in partnership with
researchers.
Um sometimes we can say
that that you may say that you want to
write it on your own. Sometimes we write
it for you. Sometimes there's sort of
some backwards and forwards about that.
But where we come in is we provide the
expertise to find the clear evidence of
the impact of the work that you've been
doing. I can see Vanessa getting
twitchy. I'm almost done.
>> [laughter]
>> Um more recent uh piece of work that
we've been doing in the impact space is
around themes. We've been creating
larger narratives, back to that story
thing, around connecting work within an
area or within researchers' bodies of
work. We currently have four um
uh themes around local communities,
mental health and well-being, children
and young people, and poverty with
another one on sustainable futures,
climate change, and housing and
homelessness coming within the next 6
months or so. So, we have lots of ways
of building the stories together so that
it is when we can talk to other
stakeholders and to funders, we can say,
"Look, actually we've got this bigger
view and we can we can
make that connection." So, for instance,
I recently spoke with something in the
SRC around our local communities in data
theme and how it relates to the
government's safer streets mission.
Okay, that may change with the change of
Prime Minister, but for the moment we
and and we are always looking at how do
we connect in very real way the stories
we tell with what's important to the
people and to the policy makers. So,
please do share your input with us.
The email address and the area on the
on the UK data service website are there
on the screen and will be in the PDF
that you'll be able to download
afterwards. Thank you.
>> Thank you. Huge thank you to everyone
involved in the conference today.
Covered a huge amount of ground. So,
we've gone from the the first thing this
morning, the updates from National
Centre for Social Research.
Really important presentation and
subsequent Q&A session on the future
design of the HSE. And we'll follow up
on that with Department of Health Social
Care and
and ONS to help facilitate your input
and wider input to the implementation
and try and get some news on timescales
as well cuz it's obviously really really
important that that we feed in. Then we
moved on to the lightning talks, which
were a great reminder of how much
population health studies continue to
evolve, you know, data linkage with
other forms of data. And then this
afternoon's really showcased the breadth
and quality of the research and also the
really impactful research that that can
happen with those data. So,
I think what's made today always great
every year is that balance of data
producers, policy colleagues,
colleagues, and researchers who come
along. Um as I said at the start of the
day,
a few things have come through really
clearly. The clear themes, the continued
importance of the quite high-quality
population health data. I love Sally's
slide. I'm hoping you can use that. The
good surveys cost a lot and are a total
bargain. I love that.
Um the value of linking population
health studies, as we've said, and then
the ongoing need to connect data,
research, and policy for impact.
So, yes. Uh look forward to
continuing the conversation. Um we'll be
in touch. But finally, a massive thank
you to our partners, to our speakers,
chairs, and participants. Hope it's been
a useful day. And with that, I'll bring
the conference to an early close. And
please take care and and stay safe in
the heat. Thank you.