Video summary
Dave Kluge is a prominent figure in the fantasy football industry, recognized for his extensive experience as an analyst for SiriusXM and his role with Football Guys, where he has worked since 2021. His journey into content creation began on Reddit in 2019, evolving from writing articles to hosting high-stakes shows after capitalizing on the surge of new creators during the pandemic. Kluge emphasizes that while many enter the field chasing celebrity status or massive paydays, his true satisfaction comes from being part of a sustainable, mission-driven company like Football Guys, which he views as his professional home for the long term rather than seeking fleeting fame at major networks.
A central theme of Kluge's analysis is his contrarian approach to drafting running backs early in fantasy drafts. He argues that while the market currently favors selecting top-tier running backs due to fear of missing out, this trend creates significant value for other positions like wide receivers and tight ends, who are often undervalued when everyone else piles into the backfield. Kluge advocates for "playing to win" rather than "playing not to lose," suggesting that managers should target elite players at every position, including handcuffs, to maximize their ceiling. He specifically highlights Ray Davis as a prime example of a sleeper handcuff who offers immediate upside if his starter, James Cook, gets injured, illustrating his strategy of building a roster with high-risk, high-reward assets rather than settling for safe, low-output options.
Kluge also challenges the consensus rankings by making bold predictions that defy public opinion, such as favoring Chris Rodriguez over Bashaud Breeland in Jacksonville despite the latter's impressive physical metrics. He points out that Breeland has struggled with vision and footwork, whereas Rodriguez has been a highly efficient workhorse who keeps offenses on schedule. This willingness to go against the grain extends to his mock draft strategy, where he prioritizes Malik Neighbors over other available wide receivers due to his elite talent level and potential for immediate impact, even acknowledging the injury risk. Ultimately, Kluge believes that successful fantasy managers must be willing to swing for the fences with every pick, accepting occasional misses in exchange for the possibility of hitting home runs that secure a championship.
Read the full video transcript
All right, guys. We're joined by someone
that has over 80,000 followers on
Twitter. Uh, SiriusXM fantasy anal an
analysis host and also uh creator or
host of at football guys. I want to know
a little bit more about Football Guys a
little bit later on, but Dave Klug,
that's how you pronounce your last name,
right?
>> You got it. Yeah. One of the nice things
about being in this industry for a few
years, nobody ever got the first or the
last name right. And now after, you
know, being on YouTube enough, it's uh I
feel like I'm bringing honor to my
family name by getting people to finally
pronounce it correctly.
>> I was thinking Cludge. I think that's
where everybody leans towards, but then
I was like, "No, there's no D."
>> Cludge, cludgy, Cluj, basically anything
but Kluggy, but people are getting there
now.
>> Kugi, I love it. Like Chris Cluey.
Remember Chris?
>> Yeah. Punter for the Minnesota Vikings.
I do.
>> There you go. Elite ball knowledge. This
guy does know ball. And we're going to
talk about that here in a little bit.
But um yeah, so like I was mentioning,
football guys. Let's get into that first
real quick. What what exactly is that
and how did that come about?
>> So, Football Guys is not my company. I
am a part of Football Guys, but they
started as a magazine company back in
the 1990s. I stumbled across Football
Guys when I was in high school in 2006.
They had this rate my team feature where
you can go and you could input all of
your players in there and it would tell
you how your team was, tools, like, you
know, what you should do to get ready
for the season, players you should add
off the waiver wire and all that. And I
was just immediately enthralled with
them. And then I started digging into
their rankings and I realized it was so
different than what other websites were
doing. They had different rankers on
there. They were giving very different
opinions than what I was used to. So I
became a subscriber in 2006. And when I
got into the industry in 2019, they were
the number one company I wanted to work
for. So I was thrilled when I got that
opportunity with them. I've been with
them now since 2021. So this is uh hard
to believe. You know, it's been over 5
years that I've been with Football Guys,
but uh kind of a jack of all trades over
there. I do some of the advertising,
some of our partnerships with other
companies, and then of course hosting
the uh show, the Football Guys fantasy
football show and all that stuff. So,
just uh really really happy to be a part
of that team.
>> And you mentioned 2019 being the year
that you got into the industry. I want
to back up a little bit and just talk
about your journey. What kind of
prompted you to get into fantasy
football content creation?
>> So, I just love fantasy football. And I
know that's like the most generic uh way
to say this, but I started off on
Reddit. So, I was just writing like
fulllength articles on Reddit and
submitting them. And then in 2019,
somebody from Fantasy Pros reached out
and they said, "Hey, would you be
interested in writing for Fantasy Pros?"
And in my mind, I'm like, "This is
awesome. Like, I'm going to be doing
shows with Mike Tager. I'm about to be a
celebrity." Not really the way it
worked. They put me on their MLB news
desk, an NBA news desk where I was doing
game recaps. I was getting paid 50 cents
per game recap. So, uh, got my foot in
the door doing that, but it was a it was
a fun way to get started. And then from
there, um, guys working at Fantasy Pro
said, you know, you should get on
Twitter, start sharing some of your
takes out there. So, I started up a
Twitter and it just kind of snowballed
from there. And then obviously 2019 is
when I started 2020, we all know what
happened in 2020. And there was a huge
influx of new content creators that kind
of came into the space. And I feel like
because I had that little bit of a head
start, I was able to kind of just like
ride the top of that wave as we saw all
of these new content creators flooding
the space in 2020.
>> Yeah. You mentioned Twitter and that's
actually how I discovered you because I
I met you last night and I was like your
Twitter account is hilarious because
it's just so witty and actually you have
a tweet that I wanted to read that you
uh you posted the other day.
>> Uh the quote everyone is drafting
running backs early so you need to draft
your running backs early end quote
narrative is exactly why you shouldn't
draft running backs early.
>> Yes.
>> And there's some truth to that. You know
it's like a little bit of wittiness and
but it's like okay little bit of truth.
And I read a little bit further in the
comments, you were like, "You're not
saying completely zero RB strategy cuz
everybody's saying, oh, running back is
uh the way to go early in the first two
rounds, first three rounds at least."
So, what what's your opinion on that on
drafting running backs early?
>> So, I think that we have seen
historically running backs get hurt at a
higher rate than any other position.
They get hurt at a higher rate. They
miss more games per injury and it's just
a very volatile position. Over the last
two years, we have seen these outlier
seasons where running backs drafted
early have stayed healthy and wide
receivers drafted early have been hurt
at a higher rate. So now we're just
willing to throw away decades of data
telling us that these guys that are
basically getting in car crashes 25
times per game are going to stay
healthier. And I'm not buying into that.
But now we kind of have this FOMO type
mentality where everybody's saying we
need to get our running backs early. And
I really think that that has opened up
great value for other positions. Brock
Bowers should be a guy that I think
should be going late first round. you
can get him in the late second round.
Drake London, Malik Neighbors, Nico
Collins, there's some really good wide
receivers that are falling into round
two. So, I think that everybody kind of
has this fear of missing out, but if
everybody is drafting that same way,
you're settling for lesser running backs
when there are better positions
available. So, I don't say I'm not
saying you have to go zero running back.
I'm not saying that you can't take Jamir
Gibbs or Bejian Robinson in round one. I
mean, I'm very high on Chase Brown. I
think Chase Brown is a guy you could
take in round one, but I think there are
pockets of elite positions available
early in drafts that now you can pivot
to. And then because everybody's getting
their running backs early, we're getting
guys like David Montgomery, Quinn Sean
Judkins, Cam Scataboo falling into
rounds five, six of drafts where you can
start wide receiver heavy, you can get
yourself an elite tight end and then get
some mid-round running backs. So I think
that people are just misreading the
market as a whole this year. And on that
note, what do you feel about drafting
team backfields as opposed to just
drafting the running back? Because I
know a lot of people, for instance, are
out on Kairen Williams. Well, with the
Rams expected to be so good and them
running the ball a lot more and is it
kind of like a Jir Gibbs, David
Montgomery kind of situation with like
drafting team backfields or you just,
hey, I like my guys. Let me just try to
get the guys that I know are going to
get that full volume. So, I do think
that if you're drafting team backfields,
you're basically playing not to lose.
And I'm a believer in playing to win.
So, I want to swing for the high-end
range of outcomes. And I think that if
you can get a position where like if you
invest a first- round pick in Jonathan
Taylor and you can get Seth McGawan at
the very end of your draft to handcuff
that, I think it's worth it. Same thing
like if you can get a Brian Robinson to
handcuff your Bejian Robinson, I think
that it's worth it. But when I look at
taking two guys like Kiren Williams and
Blake Horm, I fear that you're just
settling for safe low output and that's
not what I'm going for. So, if I do
plant one of those flags on Kairen
Williams or Blake Horm, I'm basically
saying in that draft that I expect the
backfield to break in their direction
and then rather than trying to team up
with another guy in that backfield, I'll
add a guy from another team that could
be an injury away from huge upside. And
whether that guy works in as my RB2 or
my flex player or trade bait if I have
too many running backs, I think that's
the way that I go. I feel like if you're
just going after two guys that are going
in the middle rounds in the same
backfield, you're giving yourself a safe
floor. But I want the ceiling more than
I want the floor.
>> Okay. Well, if you take a Saquon
Barkley, you know that Tank Bigby you
can get later on in the draft. Like
that's a leak winner right there. Um
>> and then Josh Jacobs looming suspension.
We would hope that Marshon Lloyd, I mean
like all the tangibles, and tangibles
you want to say. Um
>> he would be essentially a league winner.
We would hope, right? Um but then like a
Derrick Henry, Justice Hill, you know,
so it's like I don't know about the
injury aspect of it, but I mean I guess
you got to swing for the fences. So, and
if we're on the topic of handcuffs,
there's one right now that people just
are not talking about, and that's Ray
Davis. And I think people see that Tai
Johnson is just like always kind of
involved as a pass catcher, so they'd
think that there'd be some sort of
split. We've seen two games that Ray
Davis has been a starter since he's been
drafted. James Cook has been mostly
healthy. In those two games, Ray Davis
has seen 23 opportunities, had 147 and
174 yards in those two games. So, that's
one where like, yeah, if you have James
Cook, target Ray Davis so you can
protect yourself there. But even if you
don't draft James Cook, you can get Ray
Davis late and then if James Cook goes
down, not only is the James Cook drafter
kind of going to be hurting there, but
then you've got a guy that you can look
at as a top 15 running back on a week-
toeek basis. So I'm just trying to load
up the back end of my bench with as many
of those injuryway running backs as
possible.
>> I love that. I never thought of that. I
always assume like, okay, I got to worry
about my own team, but the way you put
it, yeah, it might make sense to go up
that ext.
And with Ray Davis as well, I know
there's a lot of like depth charts like
James Cook. Second on the depth chart
might be Tai Johnson. So everybody's
like, "Oh, Ty Johnson's the handcuff."
No, it's about the player that resembles
the starter most likely. If that player
were to get hurt, who would go in? And
Ray Davis is a uh perfect example of
that. Um I want to talk a little bit
more about SiriusXM and how you got into
that. So you were talking about fantasy
pros and you're talking about football
guys. Uh did they reach out to you? Did
you have to reach out to them? So, we
kind of have a uh a warm sort of welcome
there for me. Bob Harris is a football
guy staffer and he's been on SiriusXM
for 15 years. So, I've been a very
frequent guest on SiriusXM. But this
year, we partnered with NFC. We're doing
the Football Guys online championship.
It's a tournament with over 6,000
people, $350 entry with $300,000 grand
prize up top. Um over a million dollars
in guaranteed money. And we are
sponsoring that. Uh, one of the hosts on
SiriusXM, Tom Kessanik, does the high
stakes advantage, which is a show all
about high stakes fantasy football,
which is my bread and butter. Like,
don't get me wrong, I love home leagues
and all that, but I do like the high
stakes stuff. So, I got on this show
with Tom Cassinic. He asked if I'd be
willing to step in. So, did a couple
guest spots over the last couple years
and then, uh, just about two months ago,
stepped in as a full-time host there.
So, you can catch us every Wednesday
night in the preseason and then starting
in season, we'll be doing right after
Thursday Night Football. So, um, the
opportunity just kind of came out of
nowhere and I was thrilled to take it.
It's a it's a really fun opportunity
and, you know, I grew up listening to
sports radio, so like now being able to
be in that position where I get to do it
myself is just a a a dream come true.
>> That's amazing. I mean, that seems like
for your career, for how you got into it
in 2019, it seems like probably the
pinnacle thus far. Maybe there's more on
the horizon. So, I want to talk about
that. your goals. I think the the
pinnacle for me so far was getting
invited to NBC Chicago where I got to be
on TV and break down the Chicago Bears.
I do that every preseason. NBC Chicago
unfortunately no longer exists. They
were bought out by Comcast, but that was
probably the coolest experience being
Chicago born and raised. Every time I'd
go on NBC Chicago, I'd get off and then
immediately my phone would start blowing
up with like family members and like old
friends from high school and old
co-workers and like people sending me
pictures sitting at the bar with my face
on TV. That was that. I mean, Sirius XM
is cool, don't get me wrong, but being
on TV in my hometown there, it didn't
get much cooler than that.
>> So, in your mindset, you're always
trying to I mean, the job, the business
is okay, you got to make content, make
an income, just keep on advancing in
your career, but what are your goals?
Like, where do you want to reach
probably in like the next few years or
eventually at the pinnacle of your
career?
>> So, this might sound like a
disappointment to you, but I am so happy
at football guys. I love football guys.
Like I said, when I got into the
industry, they were the number one
company that I wanted to work for just
because I'm a big believer in their
mission. And, you know, there's there's
so many companies out there that are
trying to take shortcuts and hot takes
and doing whatever they can. Uh,
Football Guys is a sustainable business
in my opinion. They've been around for
over 20 years, which a lot of companies
or over 30 years now or almost 30 years
at this point, which a lot of companies
can't say. Um, and I want to be there 20
years from now. So, I've had
opportunities to work in studios and um
you know, do other things, but football
guys uh they treat me well. It's a
company that I really believe in and I
get the benefit of working from my own
home. You know, I get to travel to
events and stuff like this, but 90% of
what I do I get to do from the comfort
of my home office. So, uh I I I know a
lot of people always have big dreams and
admirations and want to work for NFL
Network, ESPN, something like that, but
I feel like I found my forever home at
football guys. This is where I want to
be 20 years from now.
>> That's beautiful. No, I I agree. like I
uh do this, but obviously I want to
scale it to a bigger audience. Uh so I
would love to just especially if you
have a family, right? So you just want
to have that balance to be at home and
um you know it's cool to like
>> once in a while have that NBC Chicago
moment or like call in into NFL Network
or ESPN or whatever. But to, you know,
make your own schedule kind of like just
be content with like balancing that work
life and that personal life, I think is
just a beautiful thing.
>> And those goals have changed over time.
You know, when I first started doing
this in 2019, like I said, when I got
that message from Fantasy Pros,
immediately my mind just like voom,
[snorts] like I'm going to be Scott
Hansen one day, like I'm going to be
hosting, right? Like all of these like
lofty expectations. But as I've learned
more and more about the industry, um I
have just really, you know, Football
Guys is a a company that I've been been
a subscriber to for a long time. And now
that I've gotten to see the inner
workings and how the company operates,
Joe Bryant is amazing at what he does.
Sigman Bloom, you know, one of the
co-owners there is awesome at what he
does. Bob Harris and then I've been
lucky enough in my position where I've
got to hire some of my good friends as
well, Jeff Bell, Joey Wright. So now I
get to work with some of my best friends
with a company that I believe in. I have
a lot of creativ uh creative freedom to
do what I want there. So loving what
we're doing over at Football Guys.
>> Freaking love it. Um just a couple
things to wrap it up. One, uh I guess
[snorts] hot takes. You mentioned it
where it's like, okay, you know, give
your hot take whatever.
>> I got some hot takes if you want.
>> You got Hey, I want to hear your hottest
takes. uh you can just name off one,
two, maybe three uh that people aren't
really thinking about and don't like do
the whole thing where it's like people I
feel like people steal consensus
rankings and they're like I'm going to
shift Jamar Chase over Puka Nakua and
like you know they call it St. Brown
over Jackson Smith and Jig.
>> Exactly. Like no like
>> which you should you should draft Domino
St. Brown over Jackson Smith.
>> You should cuz the Lions are going to be
in a lot of deficits with that
secondary. But, uh, what's like the guy
that you're like, "Oh, yeah. Four,
three, four, five rounds. I'm I'm not
going to draft him that high. Obviously,
I'm going to play into ADP."
>> Yeah.
>> But on your list, on your rankings that
you're like, "Oh, yeah. This guy's going
to just absolutely tear it up." This
one's probably going to piss some people
off if I'm being honest. I know Bashalt
Tutin is like the bell of the ball.
Everybody loves Bealt Tutin. I'm a big
believer in Chris Rodriguez. And I know
Bashalt Tutin, he's got the size
adjusted speed score. He's got the great
combine. People get really excited about
that and I understand why, but the
reality is that size and speed didn't
translate to breakaway runs last year.
He still struggles with vision and
footwork. And then on the flip side, I
see Chris Rodriguez get brought in.
Chris Rodriguez probably isn't even a
household name. There might be somebody
watching this right now that has no idea
who Chris Rodriguez is, but this dude is
just a workhorse. He was Liam Cohen's
running back when he was a coach at
Kentucky and they made him a priority
signing in free agency. Quietly had one
of the most efficient running back
seasons last year. who was top five in
breakaway run rate, top five in yards
after contact per attempt and top five
in success rate. And that just perfectly
encapsulates the type of runner that he
is. He stays like he can keep an offense
on schedule. He breaks tackles. He moves
piles. And there's just been so much
positivity coming out of Jacksonville
about him. We got a a beat reporter
called him a slobber knocker. Uh Liam
Cohen called him a glass eater. I mean
like there's just been so much
positivity here. So I am just fading
Bashalt Tutin where he's going in round
five getting Chris Rodriguez who's going
almost five rounds after that. That's a
guy I'm willing to draft two three
rounds ahead of ADP. I think at worst
he's going to lock down the goal line
position. But if Bashaw Tutin continues
to struggle with his vision and with his
footwork I think Chris Rodriguez could
be in a much bigger role in Jacksonville
than people anticipate.
>> I love it. No, I I love the boldness of
that. All right. Well then the last
thing I have for you is what I've been
doing and Austin Eckler kicked this off
in an earlier interview.
>> Big shoes to fill. Uh yeah I well you do
right here because the choice that he
made was interesting. So I am doing a 12
team half PPPR mock draft.
>> All right
>> and I am drafting from the 101.
>> All right.
>> Okay. So he had the first pick and
>> easy choice there. Right. Did he go with
Gibbs? Who did he take?
>> Van Genty. So that first pick.
>> Hey man, if he stays healthy, I get it.
Like I realize the upside for Christian
McAffrey is so high. The only thing
we're scared about is this mysterious
tightness that he's dealing with. You
know, the curse of 400 touches last
year, but Chris McAffrey, I don't know
if there's a bigger boom bust player you
can take in round one. If he stays
healthy, he's going to be the top
scoring running back like he is every
other year. It's just you know what
you're getting. It's a coin flip. Are
you getting a healthy Christian McAffrey
that's going to win you your league or
are you getting a Christian McAffrey
that's going to be hurt and give you a
zero?
>> Well, I mean, if Austin Eckler drafts
Christian McAffrey, then me as his
opponent, I should draft Kalin Black,
Jordan James. Uh, [laughter]
exactly. I'll have five backup running
backs. Uh, so with the 212,
>> you get to choose who you want to pair
with Christian McCaffrey.
>> Was hoping to see Brock Bowers there,
but it looks like he's already off the
board. When I look at these available
wide receivers, man, we are going to
build a very fragile team here, but I
think Malik Neighbors is the way to go.
>> Oh my gosh, he's coming off of the ACL,
but when I look at these other guys
available, I have Malik Neighbors and
Nico Collins very tight in my rankings.
And I think Nico Collins now, especially
following the Jaden Higgins injury, you
could make a strong argument to put him
ahead of Malik Neighbors. But all
indications are the Malik Neighbors is
going to be ready week one. We saw this
guy pull a league high target share his
rookie season. Not just among rookies.
Led the entire league in target share
his rookie season. Just a supreme
talent. Seems like he's ahead of
schedule. I know it's a little risky,
but I think you got to go with Malik
Neighbors here at this choice.
>> We'll go ahead and hit draft. Let's lock
it in. All right.
>> And then we'll get whoever else to do
the third. Hopefully Nico Collins
because a Christian McCaffrey, Malik
Neighbors, Nico Collins start would be
pretty tough to beat.
>> Well, I'm not going to give Vion context
so I'm just gonna let them choose for
themselves, but I mean, hey, if the
injuries aren't a concern, then it seems
like we're going to crush it. If it is,
well,
>> and I think what you'll realize with a
lot of the analysts is that they don't
shy away from risk. So, I think with a
lot of people and you know, kind of
talked about like looking at like the
the Kairen Williams and Blake Corum
people playing not to lose. And I think
when you start talking with a lot of the
analysts that are here doing this, a lot
of people are going to play to win. And
you got to take those uh JJ Zachary, I
think, says it best. You don't want to
lay down a bun. You don't want to hit a
single. You want to swing for the fences
with every [music] single pick. And
you're going to miss every now and then,
but if you hit on a few of those home
runs, that's how you win your league.
>> Definitely worth it. Yeah. Play for win.
Uh play to win. Well, Dave, I appreciate
the time. Thank you so much. Best of
luck. Thank you.