Get OVER Failure, Deal with DISAPPOINTMENT & Move Forward AGAIN | Tom Bilyeu
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In this episode of Impact Theory, Tom Bilyeu addresses how to overcome disappointment and failure without getting stuck in a period of mourning. He argues that failure is not proof of being a loser but rather an essential mechanism for learning and progress because it triggers specific brain functions related to memory and focus. When we experience pain from failing, our emotions heighten, making us more likely to remember the event and narrowing our attention to exactly what went wrong. Bilyeu emphasizes that this painful feedback loop provides the most information-rich data stream available, allowing individuals to translate potential into skill sets efficiently. Consequently, beating oneself up over failure is counterproductive; instead, one should view mistakes as a necessary part of evolution where nature ensures we learn from errors so they are not repeated in the future. Bilyeu introduces a crucial distinction between one's "North Star" or mission and the specific paths taken to achieve it. He illustrates this with his own career trajectory, explaining that while his core mission evolved from ending metabolic disease at Quest to pulling people out of the Matrix through storytelling at Impact Theory, the methods used have remained flexible. For instance, he shifted strategies regarding comics and NFTs based on what proved effective rather than sticking rigidly to an initial plan like printed comic books. He advises listeners that goals should be malleable in terms of execution paths but firm regarding the underlying mission unless there is a fundamental reason to abandon it entirely. This approach prevents individuals from becoming bogged down by outdated methods while keeping them aligned with their ultimate purpose, ensuring they remain adaptable without losing sight of why they started. When pursuing a career based on passion that encounters setbacks, Bilyeu suggests viewing success as a game of attrition where the winners are those who do not quit after failure. He posits that people often stop because the emotional sting becomes too devastating rather than due to financial loss alone. To overcome this, individuals must reconnect with their "North Star" and ensure their mission is both honorable—elevating others—and exciting enough to sustain enthusiasm through repeated failures. Bilyeu cites Winston Churchill's definition of success as the ability to go from failure to failure without losing one's passion, noting that if a person still loves what they do after a setback, they should re-center themselves and keep moving forward rather than giving up on their dreams due to temporary emotional distress. Finally, the discussion covers how to handle specific failures like job rejections or perceived lost time by adopting a mindset of continuous learning and preparation. Bilyeu advises against worrying over whether mistakes were preventable; instead, one should immediately enter "learn mode" and assume responsibility for outcomes without self-flagellation. He uses the metaphor that luck is like a bus arriving constantly, but only those with the necessary skill set can board it. If an opportunity was missed, the focus must shift to acquiring the skills needed to seize future opportunities more effectively. By asking direct questions about why one failed and owning their inadequacies, individuals can accelerate their growth. Ultimately, Bilyeu concludes that avoiding disappointment requires admitting mistakes, embracing them as lessons, and relentlessly working to turn potential into actual skill sets so that no opportunity is wasted due to a lack of preparedness.
Read the full video transcript
Everybody, welcome to another episode of
Impact Theory. Today, we are going to be
talking all about dealing with
disappointment. This is something I know
a lot about. I'm sure all of you know a
lot about this, but there is a way to
get over it and to make sure that we
don't waste any time stuck in that
period of disappointment. We may need to
do a period of mourning, but that we
don't allow ourselves to get stuck
there. We're able to mourn, move past
it, and get going again.
All right. First question is, how do I
stop myself from beating myself up for
trying to do something that failed
miserably and then continuing to
overthink everything about what
happened? Thank you so much for any
advice and assistance that you can
provide. Okay. Here is how to
conceptualize failure and the
disappointment that goes along with it.
Once you understand that what the human
animal is designed to do is learn, then
you have to ask yourself if what has
made the human animal the most apex of
apex predators the world has ever seen,
the most capable of completely changing
its environment,
what is it that allows them to learn
fast? And the answer is failure. Now,
the reason that failure is truly useful
and I'm not just saying that to make you
or myself feel better. In fact, I wish
that it wasn't the way to learn the
fastest, but the reality is the reason
that it works so well is that when you
fail, you trigger areas of the brain
that are focused on
memory and focus. So, you've got the
memory side, so you're going to remember
this. You've got the pain. This does not
feel good. I do not want to go through
this again. So, you've got that, which
heightens your emotions, which makes you
more likely to remember this thing
moving forward, and then it also narrows
your attention. So, you're really
looking at why did this go wrong? And
when you have the sense of I never want
to repeat this, and you're looking very
closely at why did this go wrong? Now
all of the sudden
failures, because of what it does to
your brain, and quite frankly, because
you're in the mix, you're trying things,
and we learn better from doing than from
reading about it or hearing about it.
So, failure suddenly become the most
information-rich data stream on planet
Earth, heightens your likelihood of
remembering, and it focuses you in on
exactly what's the problem. So, now,
even though failing sucks, part of what
makes it valuable is that it sucks. In
fact, it may suck in order to make it
valuable.
Let that sink in. That nature went,
"Huh, when this happens, in order for
this to be useful for this animal, for
this evolutionary creature, I need to
make sure
that it becomes advantageous. So, that
as they make mistakes, assuming that
they don't get eaten by a lion, I want
to make sure that they don't put
themselves in that position again." And
so, we have to learn from some method.
And the method that gets us moving,
taking action, trying things, feeling
the pain, focusing, that's going to be
the thing that we're going to get the
most takeaways from. So, now,
as you reframe what failure is, failure
is not proof that you're a loser.
Failure is the process by which you
become better.
Okay? Failure is not the process that
reveals that you're a loser. Failure is
the process by which you become better.
That is the name of failure. So, now,
when you fail, why would you beat
yourself up over it? It's the nature of
progress itself. There is no way to get
better without failing. It's the fastest
way, it is the most effective way, it is
necessary, you have to do it. And by the
way, for you to have failed at
something, you showed the courage to try
it.
So, instead of wasting time beating
yourself up over the fact that something
went wrong, we're going to say,
"That's the nature of progress. We have
to try something. It's not going to work
as well as we want it to, or I may fall
flat on my face. I may outright
embarrass myself. And if I let that
break me, I will fail to learn the
lesson."
But if I do what nature is compelling me
to do,
and I focus
on what went wrong, "Why did this
happen?" Because I never want to go
through this again.
You stack enough of those "What went
wrong? I never want to go through this
again." Enough of those together,
and you actually get good. And
translating potential into skill set is
the name of the game. And you will never
do that more efficiently than you will
through failure and mistakes. So,
allowing yourself to wallow in
disappointment
doesn't make any sense.
It's the learning process. This is what
you have to do in order to get good. So,
there's no reason to spend a lot of time
being disappointed. You brush yourself
off, you pick yourself up, you dust
yourself off, and you get going.
That's it. That is the physics of
progress.
All right, guys. If you're going to
unlock your potential and achieve
everything you've ever wanted, you are
going to have to constantly be making
progress towards your goals. So, what do
you do when you get stuck? The bad news
is, getting stuck happens to everyone at
some point. It's pretty much
unavoidable. But the good news is that
if you're willing to take action, there
is a framework that you can follow to
get back on track. If that sounds
familiar, or if you're stuck in a rut
and not achieving your goals as fast as
you want, I've pulled a class out of
Impact Theory University that you need
to watch right now. It's called Six
Steps to Getting Unstuck, and you can
watch it for free at
unstuck.impacttheory.com. Inside, I'll
teach you about how to use cognitive
re-frames, my four-level value stack to
becoming unstoppable, as well as the
single most important thing to start
doing today
to regain momentum. To watch this free
preview for Impact Theory University, go
to unstuck.
I'll see you on the inside, guys. All
right, take care and now back to the
episode.
How do you restructure yourself and your
goals after falling off of a designated
path? Should goals be fixed or malleable
depending on the journey undertaken? All
right.
First of all, everything in life is
ultimately malleable
to some extent. We are not blank slates,
so you can't just infinitely change
yourself, but things are pretty
changeable. Uh as Heather Heyer says, we
are not a blank slate, but we are the
blankest of slates. I think that's the
right way to look at it. So,
here's how I break it down. I've got my
mission, my North Star, my like proper
goal, the thing I'm trying to do.
Then I have what most people think of as
goals, which are the paths.
So, I want to win a gold medal in the
Olympics. That's a goal.
Maybe I think I'm going to win a gold
medal in gymnastics, but I find that I
can't pull it off. I aged out and I
never quite got there, and so I switch
over to archery. I'm making this up, but
this archery is actually an event where
you can be successful deeper into your
life. The goal, win a gold medal at the
Olympics. The path, swimming, tennis,
archery, whatever. And so I'm going to
be flexible on what my path is. Now, in
business,
man, let me tell you, I'm trying to
build the next Disney. All right, rad.
Now, the path to get there, I wouldn't
have told you two years ago was going to
be NFTs. And now NFTs is a huge part of
my strategy. So, the goal of pulling
people out of the Matrix at scale using
storytelling, that remains true, and
that's why I'm building the next Disney.
So, that's my goal, that's my mission,
that's my North Star, that's what I'm
trying to do. Now, do I do that through
YouTube videos? Do I do that through
um
NFTs? Do I do it through getting a show
on Netflix? What's it going to be? I
don't really care, to be honest. I want
to do what is at whatever is most
efficient and effective at getting me to
the goal, which is to pull people out of
the matrix at scale through
storytelling. Okay? So, you have to
learn to differentiate between your
mission
and the path to get there. Because you
could say that my goal is to
um let's say make a In fact, 5 years
ago, I would have told you that I want
to have printed comics in comic book
stores and absolutely killing it. I want
one of those comics to be turned into a
major motion picture um that, you know,
ends up in theaters.
And that would be one path. But now, I'm
like, I want to do an NFT. Forget about
printed comics, they're absolutely
laughable.
Uh
we do web comics now, but that was a
whole big transition that I wouldn't
have anticipated. So, that was already
one switch of some would say goal, I
would say path. Now, NFTs has become a
huge part of that. And so, not focusing
on the web comics in isolation, but the
web comics and how they can feed into
the NFTs or even the NFTs can feed into
the comics, and then how we translate
that ultimately into, let's say, a
series that's going to end up on
streaming. Okay? So, a lot of the
elements, if you'd asked me 5 years ago,
would have sounded very different than
they sound now. So, I don't think of
that as um
I would never want those to be fixed
where it's either I get printed comics
to work or I don't. It's like you get in
there, and if it doesn't make sense
anymore, there was a whole host of
reasons why it didn't make sense to
pursue printed comics, but I didn't know
until I failed at printed comics, so
that's another thing to think about.
Because by getting in there,
trying it, and seeing what the problems
were, I was like, "Wow, why would
anybody do this? This does not make
sense. This is is antiquated. This is
the past. I want to be involved in the
future.
But I needed to get in there and do it.
And until I did that, I wasn't going to
be able to figure those things out. I
couldn't think my way through that
problem. I had to feel my way through
that problem. So, that's really the key.
My
North Star, my mission, that's pretty
static. And I won't say that it never
changes cuz it was at when I was at
Quest, it was ending metabolic disease.
I moved over to Impact Theory and it
became pulling people out of the Matrix
at scale using stories, okay? So, two
different things. Um
was able to pivot that. But now, once
I'm in there, until I give up on my
North Star, which something absolutely
major would have to happen, meaning I
would have to believe it is no longer
worthy of pursuit. Now, if I believe it
is no longer worthy of pursuit, then I
will change it. Or I'm not having fun
pursuing it, whatever the case may be.
But my paths, my paths are just
questions of good sense. What's working?
What's not working? What can I change to
get there more efficiently, more
effectively? So, don't allow yourself to
get bogged down in a path which should
be easily discarded, but don't give up
easily on a mission
which should be far more firm.
All right.
Next up.
What should someone do when trying to
make a career out of passion and that
fails?
The answer is, what do you mean fails?
So, we've already covered that failure
is a key part of the process of
progress. So, I think a key insight that
will help is that if you want to achieve
anything significant in your life, you
have to understand that it's a game of
attrition.
Okay? It's a game of attrition. What do
I mean by that? Most people quit.
It isn't that the people that end up
winning never failed. It's that they
didn't quit when they failed. Now, why
do people quit when they fail? It isn't
because they lose money.
That hurts. That's going to make it
harder, but that's not why they quit.
Why they quit is it becomes emotionally
devastating, and they're not able to
re-center themselves,
self-soothe,
remind themselves why they started,
right? That North Star, the mission. Why
am I doing this? Why do I care about
this? To reorient themselves around I
care about this for a reason. It is
bigger than myself. This is not just
about money. I'm here to add value, to
help people, to elevate, whatever. Trust
me, you want to attach yourself to that
because when you're doing something that
only stands to benefit you, it won't
have the motivating factor that helping
yourself and other people is going to
have. Definitely want to help yourself,
but you also want to help other people.
And when you have a North Star goal
mission that is that, it's what I call
honorable and exciting. Okay? It's
honorable in that it elevates not only
yourself, but other people. It's
exciting. You're just into it. Whether
you should be or not is irrelevant. You
are into it, and it serves humanity.
Okay, when you have that goal that's
exciting and honorable,
now all of a sudden, when you, quote
unquote, fail,
you're just asking yourself, "Am I still
into this? Do I still love this? Is this
still my passion?" Because if it is, I'm
going to get back up and keep going. I'm
not going to quit. I'm not going to
allow myself to be another one of those
people that when they fail and it hurts
that they just give up. Don't let that
be you. There is a phenomenal
quote from Winston Churchill, and it
goes like this.
Success
is the ability to go from failure to
failure to failure without a loss of
enthusiasm.
Now,
when you can go
from failure to failure to failure
without losing your passion, you're
really onto something.
But that's going to be up to you because
there's not going to be anybody there to
encourage you, to coach you, to push you
on. You have to do it yourself. And so
you've got to do the work of making sure
that you're really connected on a deep
emotional level to that thing that
you're pursuing.
Now, if you do that,
then that real passion and belief will
be there waiting for you
when the absolute gripping sting of
failure occurs.
Because at that moment, you're going to
ask yourself one question. We all do it.
Why am I doing this?
And if you don't have a compelling
answer, you will quit.
But if you have a compelling answer,
and you really are passionate about this
thing, then it's just about
self-soothing and recognizing that
failure is part of the game.
And so we pick ourselves up,
square ourselves off,
and get moving again.
And that is the only way
to succeed.
Emotions should never stop you from
achieving your goals. So, if you feel
stuck, overwhelmed, low on confidence,
you're beating yourself up, or you feel
like you're not deserving of the things
you want in life, I have something to
tell you. Emotions are not facts, and
you should never let them hold you back.
And yet I find that people do this all
the time. They mistake that feeling for
objective truth, and it sends them in
this downward spiral.
Reaching greater levels of success in
life means knowing how to use your
brain. And if you're in a rut right now,
or if you've been struggling for a while
to achieve your goals, then I've pulled
a class from Impact Theory University to
help you get back on track. It's called
Six Steps to Getting Unstuck, and it's
for anyone who wants to know the exact
steps to achieving big goals when life
puts challenges in your way. If you want
to check it out, go to
unstuck.impacttheory.com
to get access. It's a free preview. All
right, guys. I'll see you on the inside.
Now, let's get back to today's episode.
How do you discern preventable mistakes
from ones we simply could not see at the
time with the knowledge we have? How do
we truly appreciate and learn the
lessons of these failures? Okay, so I
wouldn't worry so much about whether a
mistake was preventable or not cuz that
implies you want to know when you should
beat yourself up for the mistake and
when you shouldn't. The only thing that
you should be doing when you make a
mistake is learning. Immediately go into
learn mode. Assume everything is {quote}
your fault, that all of this could have
been prevented if you had made a
different decision, but
we're not going to punch ourselves in
the mouth over this. We simply want to
understand, okay, what could I have done
differently to get a result that I
wanted? Because to me, there is an
answer to did I make the right or wrong
decision? And it goes like this. If you
made the right decision, it moved you
closer to your goal. If you made the
wrong decision, it held you neutral or
moved you away from your goal. Once you
understand, everything just goes to that
filter. Now, it's just oh, okay, cool.
So, this was a wrong choice in that it
held me neutral or moved me away from my
goal. And if either of those two two
things is true, it doesn't say that I'm
a bad person or I'm a loser or I'm a
failure, it just says what I tried
didn't work. Now, if what I tried didn't
work, my next question is, what could I
have done that would have worked or at
least had a higher likelihood of
working? Now, to do that, you have to
completely take responsibility. This did
not work because I made the wrong
decision and it was the wrong decision
for this reason. Now,
when you can do that and say that
sentence without feeling badly about
yourself because you're going to push
back, you're not going to want it to be
your fault, you're going to want it to
be anybody else's fault, but when you do
that,
you failed to learn the lesson, which
means you failed in vain, which means
you're not going to get anything out of
that other than emotional distress.
You're going to have to constantly try
to wall yourself off from the reality.
When, on the other hand, you embrace
that
this really is important. I have to
figure out to get to my goal. I have to
figure out what to do differently. So,
by owning it, you keep the control, you
recognize that you can do something
different, and then it's just all about
figuring out what that next thing is.
So, don't worry about um
whether you should have known better,
any of that, because if you fail, even
if you couldn't have known better, how
is that helpful?
You just need to figure out, cool, what
can I do next time?
What can I do next time? How do I start
again more intelligently? That should be
the only question on your lips.
Next. How do you deal with the time lost
from failure, especially when you have
nothing to show for that time? For
example, I just got rejected from a job
that would have changed my life, but now
I have to spend upwards of three to five
years just to get to that level of
income experience somewhere else.
Okay.
That's not true. So, right now, the only
path you see before you makes it seem
like it's going to require you three to
five years just to get to that level of
income experience, but let's remember,
we had that opportunity present itself
once before. Who says it's not going to
present itself again tomorrow? Now, the
fact that we didn't get that role,
that's what we have to figure out. Why
not? And what can we do next time to
ensure that we do? There's a great
quote, I forget who it's by, forgive me,
but it goes, this is a paraphrase, but
it goes like this, "Luck is like a bus,
and another bus is going to come five
minutes later. The question is, do you
have the fare to get on the bus?"
That [ __ ] is dope. Once you understand
that luck favors the prepared, meaning
that the people who are {quote} lucky
are the ones that actually had the skill
set to take advantage of that luck. And
that's why the awesome way to think
about it is like a bus. There's going to
be another one coming all the time.
They're constantly coming. But if you
can never get on one because you don't
have the skill set to take advantage,
then you're never going to be {quote}
lucky even though all of those
opportunities have presented themselves.
So this is really a question of skill
set. Now I promise you, if you gave me
three to five years and pointed me at
whatever it is that you're trying to do,
I would by leaps and bounds. I'm going
to try to get there in six months. So if
we really think it's going to take five
years, I'm going to try to get that good
at that thing in six months. And I would
just tell you, I have a history of being
able to pull that off. Now,
why
am I better?
Am I smarter?
No. I am definitely not. Remember, I'm
the guy whose mother quietly assumed I
was going to fail. My best friend said,
"I just assumed you were going to
marshmallow your way through life." My
now father-in-law, when I asked for his
blessing to marry his daughter, he said
no. These were not people that
misidentified me. They had accurately
identified me. But what they didn't
factor in is that I could change.
And so I just set about turning my
potential into actual skill set. So
instead of being somebody with a lot of
potential, like we all are, I became a
person with a lot of skill set. And that
skill set I have leveraged to do
extraordinary things with my life. But
it was a lot of [ __ ] hard work around
one, making massive demands of myself.
So not allowing myself to say, "Oh my
god, it's going to take three to five
years." [ __ ] that. It might take the
average person who's not willing to do
what I'm willing to do three to five
years. I'm going to spend way more time.
And I'm going to be constantly owning
everything in my life so that I can get
better. I can try different things, new
things. I'm going to stare nakedly at my
inadequacies and figure out, "Why did I
get rejected?" I will ask, "Hey guys,
out of curiosity, and trust me, I have
thick skin. It would really be powerful
to me and my career
if you could tell me
what made you choose somebody else? What
was it about me? And I can take
anything. If I don't seem educated
enough, knowledgeable enough, I'm not
I don't speak fast enough, I'm not funny
enough, whatever. I just want to know
the truth. You hated my shoes. I just
want to know the truth. And you'll be
surprised. People will actually give you
an answer. May not be the full totally
unfiltered answer, but they'll usually
give you some pretty useful information
if you make it clear that that's what
you want. You don't want them to pull
punches and that this is really
something designed to help you get
better.
And that's the key. And if you can make
them see that boom, you're off to the
races. But in all of this, you've got to
really want it. You got to really want
it. And you have to be willing to fail
over and over and over because success
is going from failure to failure to
failure without a loss of enthusiasm.
And there it is. That's how we do it.
That's how we avoid wallowing in
disappointment. That's how we put
ourselves back together and get going
and learn and learn at a supercharged
rate. Failure is your greatest teacher.
But you have to be willing to admit
you've made a mistake.
And that's it. If you can do that, oh my
god, the universe will open up to you.
All right, everybody. Thank you so much
for joining me. Now, go forward, try
things, take risks, fail, pick yourself
back up, and keep going. Don't lose that
enthusiasm. And speaking of things that
you should be enthusiastic about, if you
haven't already, be sure to subscribe.
And until next time, my friends, be
legendary. Take care. Peace.