Video summary
Gary Lightfoot Davis, an award-winning rapper, actor, and entrepreneur known for his work with Native American communities, joins Impact Theory to discuss how adversity can forge resilience and purpose. His journey began in a family that faced significant financial collapse after losing their home, forcing him to leave school temporarily to support his grandparents. He credits his grandfather's early struggles, including running away from an Indian boarding school, and his father's entrepreneurial spirit for instilling the belief that hard work is essential regardless of talent or circumstance. Davis emphasizes that when external circumstances fail, one must rely on themselves; he learned this lesson during high school while witnessing peers succeed despite their backgrounds and after losing both grandparents in a short period. This experience taught him to keep moving forward even through difficult times, whether by crawling or stumbling, as long as progress is made toward the next step. To achieve success without relying solely on luck or others, Davis advocates for breaking down large goals into manageable "baby steps" and assigning aggressive timelines to them. He explains that dreams often remain just wishes unless they are paired with a concrete plan and deadlines; by working backward from a goal like making an album, one can identify the necessary phases, capital requirements, and business aspects involved. Davis models his approach after successful figures in various fields but insists on adapting their methods to fit one's unique identity rather than copying them entirely. He highlights Michael Jackson as a master of performance and notes how commercial success for artists like MC Hammer was once ridiculed before becoming standard practice today. For those facing doubt or lack of resources, he suggests studying others' mistakes and successes while maintaining the fortitude to persist through pain and discomfort, viewing challenges as tools for growth rather than reasons to stop. Leadership in Davis's philosophy is defined by leading by example and refusing to be intimidated by negative energy or societal expectations. During his extensive tour promoting Native American culture, he faced immense physical demands that caused many team members to drop out due to exhaustion; however, when a large crew member complained about hunger and wanted to quit mid-tour, Davis's wife calmly took the keys of their massive Ford F-550 truck trailer so she could drive while they ate together. This action demonstrated unwavering commitment without judgment or confrontation, reinforcing that if leaders do not stay focused on the mission under pressure, no one else will either. He also shares how he practices staying calm during high-stress situations by using video games to simulate chaotic environments and training himself to lower his heart rate when panic sets in—a skill crucial for testifying before Congress or performing live shows where nerves could derail a performance. Davis deeply connects with Native American audiences who often face systemic oppression, historical trauma, and low self-worth within their communities. He believes that loving oneself is foundational to respecting others and overcoming the fear instilled by generations of government suppression. His music frequently addresses political issues and calls for pride in Indigenous identity, aiming to remove feelings of shame associated with reservation life. Through his book "Indian in a Cupboard" (where he played himself) and upcoming documentary projects, Davis seeks to tell authentic stories that allow Native Americans to see themselves represented positively on screen rather than having their narratives controlled by outsiders. He notes the stark disparity between resources available globally versus those within Indian Country, using his tour as an example of what can be achieved collectively when people unite behind a common purpose despite limited funding or infrastructure. Ultimately, Davis teaches that failure is not something to fear but one's greatest teacher if approached with calmness and persistence. He encourages individuals to define their own worth rather than allowing others to dictate it, drawing inspiration from his mother who worked as a maid after losing everything yet never missed a beat in supporting her children's education. His core message revolves around living fully instead of merely surviving each day until death; he urges people to understand that they were placed here for a specific purpose and should strive to make every second count toward meaningful impact rather than just existence. By cultivating confidence through repeated effort, embracing discomfort as part of growth, and maintaining an intense passion for one's mission, anyone can transform obstacles into opportunities to help others while fulfilling their unique destiny in the world.
Read the full video transcript
Hey everybody, welcome to another
episode of Impact Theory. On today's
episode, we are joined by real life
renaissance man Gary Lightfoot Davis.
Award-winning rapper, actor, author,
entrepreneur, and political figure are
just a few of the amazing
accomplishments on his resume. Join us
as we discuss how to keep moving
forward, setting aggressive timelines,
and leading by example. Without further
ado, my friends, the one and only Gary
Lightfoot Davis.
Wow.
Good to be here. Pleasure. Awesome
coming on.
Absolutely. Absolutely. Glad to be here,
dude. It was awesome to have you hearing
your story. Obviously, it's a very
unconventional tale of success,
right?
And it started from something pretty
powerful. Walk me through what happened
with um the the financial collapse for
your family, what that led to, and what
your parents taught you through that
hard times is pretty amazing.
Yeah, I had grown up with a father that
had shown me, a grandfather that had
also shown me hard work and that through
hard work, we can accomplish uh
providing for our family if nothing
else. That we can uh show them that that
um maybe we didn't have these things
when we grew up, but we can give back uh
if we just get a very clear-cut idea of
what we can do uh however small that it
might be to make an impact. And so for
my grandfather, it was it was way
tougher. Um he had a way tougher um
start in school. Uh had run away from uh
a very well-known Indian boarding school
in Oklahoma and hitchhiked back all the
way with his little brother um to uh
Claremore, Oklahoma, right outside of
Claremore, Oklahoma. And
um he his whole life taught himself
resiliency and showed us resiliency that
you can do things that um uh will will
sort of help motivate other people. And
my father was the beneficiary of that.
He saw that it was possible to be an
entrepreneur. And then myself, I would
see both of these guys, uh, my
grandfather at that point very, uh, well
along in his years getting up every
morning and going to work at 4 in the
morningow,
uh, in very hot Oklahoma weather in the
summer, then coming home and working all
evening in the garden. And I couldn't
get enough of that. I wanted to be
around him as much as I possibly could.
than my father. Seeing him do everything
that he needed to do, even if it meant
taking it into his own hands to get it
done. And just me through osmosis
absorbing all of this and seeing these
two men uh do very very great things for
our family. And then in a turn of
events, um we lost everything and it was
pretty devastating. um we went from
having a decent sort of middle class
life
to um really sort of having to lose our
home and end up living with my
grandparents and the burden that that
put on them and then I had to sort of
forego school for a year to get out of
that and go work. Uh not that they
forced me to do that. I just felt like
look these guys have a load on them and
what can I do to help? And so I went and
got a job and and um and tried to
contribute the best that I could with my
paycheck to provide groceries and food.
And I just probably didn't realize it
then, but I was building this feeling
that I need to do as much as I possibly
can so that we never have to go through
this situation again so that in as an
adult um things will be different for
me.
So, I was fighting and I was fighting to
try to make sure that that um I kept
moving forward. And I realized that if
it was going to happen for me, I
probably was going to have to make it
happen, that there was going to be no
way that um somebody's going to swoop in
and just put it in my lap and that it
was just all going to be there for me.
So,
when did you start thinking that? Cuz
that's that's a pretty incredible like
moment of awakening that shuts most
people down,
right?
But it definitely didn't shut you down.
So, at what age do you start actually
thinking in that way?
Around the time that things started to
fall apart with my parents' marriage
even in high school, there was this sort
of guy that was the the it guy on the
team and and another guy that his father
had built the stadium. So, you know, he
he was going to play regardless of what
happened uh and regardless of how good
he was. So, I started to learn these
lessons that it's not always about how
good you are or how talented you are.
you have to work 10 times as hard to cut
through some of this. And as I was going
through this, I lost my grandparents,
both of them, within a very short period
of time. So, here I am, I think, sort of
being forged, you know, in the flames,
uh, to realize that you really can
depend on yourself. You you you of
course have to have many great people
around you, but I knew that if it was
going to happen for me, I had to keep
moving forward. Maybe that was a
stumble, maybe it was a crawl, maybe it
was just barely trying to put one thing
in front of the the other during that
time. But I kept pushing forward. I kept
moving forward. And I think that's one
of the lessons I still carry forward
with me to this day. When I see things
getting tough or when I see things that
seem insurmountable to other people, um,
I know we just have to stay the course.
We have to stay focused and we keep
putting one foot in front of the other.
The key is to keep moving. And and
that's something that I think really was
that turning point for me. But there
were people that had that same belief,
but they didn't make it. So, what is it
that people can cultivate? Like right
now, the kid that's listening to you
that for whatever reason, whether he's
Native American or not, he's being told
the same thing. Whatever you want to do,
like it's ridiculous. Like, what can
they do to make sure they've got the
fortitude to last through the whole res
tour? Um, yeah. Like, how do you build
that in yourself?
Every experience that comes your way is
is a tool. When we lost our home and we
had to go live with my grandparents, I
understood that these are just material
things that that doesn't define you.
It's not it doesn't make you. So when
you get these challenges, when you have
these things that come up in your life,
continue to move forward. Now, how do
you get to that place where you come
back and move forward and that you
become very intentional about it? I just
did uh one of our footnotes that's sort
of a daily motivational inspirational
thing about baby steps. M baby steps.
Become intentional about what it is that
you're going to do. Nobody in your
family may have done that. Nobody in
your community, your city, your country
may have done that. But if that's what's
been put here for you, take it in baby
steps. Begin to see how that you're
going to move forward. It's exactly what
I did once I came and understood my
purpose and I understood what it is that
I was supposed to be doing. I I sat down
and created a plan as to how I was going
to go about deploying that. And I think
that's what you really have to do. And
take it in baby steps. Don't try to do
the whole thing at once. Sit it down,
uh, look at it, break it down, rebuild
it, put it back together, and then
assign time frames to everything that
you want to accomplish and break it down
in phases and then focus everything you
have on that phase.
How do you do that, by the way? I So, I
heard you say this in probably the the
footnote you're talking about where you
said, "Okay, I start with where I'm
trying to get, right? This is my goal,
and then I work backwards to where I am
today, and I identify each of those baby
steps that I have to take." How how do
you do that process? This is a question
I get asked a lot because I'm totally
with you. This exactly what I do, but
even like I'm not sure how to explain
that in between like how do you get good
at identifying the real tangible steps.
We only know what we know right now
about what we want to do, right? I mean
it could be
there could be things out there that
will be so much more awesome, but we
just we don't know what we don't know,
right?
And to the best of our ability, what we
can say is here's where I am right now.
I can put a waypoint right there. I can
mark that and I know that I want to do X
and this is that thing. So if I'm going
to step back now, what I've got to do is
go to work. I've got to study every
single bit of that and understand every
iteration. You know, if it's to make an
album. So what are all the steps in
making an album from content creation to
music production to mastering to editing
to recording the record? you know, what
are all the the business aspects of
things that go into that? Who do I need
to sing on all these 10 songs? How many
are going to have a chorus that somebody
sings? How many of So, I I start to
understand what I have to do and what
I'm going to need other people to do.
And then I start to think, okay, well,
what's the money going to be? How much
do I have to put from a money point of
view into each phase? So, each phase has
a capital raise that I have to ascertain
all of these other things about what am
I going to do to have to put into this
to make it become a reality. And so
that's where I'm focused on once I hone
in on all these things, you know, yes,
it's to be on tour with somebody, right?
But first, I have to have a record. I
have to have an album.
And do you model after somebody? Like if
you're trying to do an album, do you
find somebody that you can get a lot of
information from and then copy that as a
starting point or how do you do that
process?
I think every successful person always
looks at other successful people as
especially in their field or a field
they're endeavoring to get into. Why uh
why fix it if it's not broke? You just
have to find your piece of it that you
bring to make it you. But if they're
doing it and they're doing it incredibly
well, sit back and look at it and and
find all the ways that that you can take
that great model, fix it where you feel
like it needs to be fixed. Make it you.
And then can you add to it? Can you put
something on top of it? And then you
take that and and really that's when you
start to really do the work and and sit
down and study each piece of it. And
then you assign the time frames. I think
the time frames the timelines are the
critical piece to it because that's
where so many people go from just having
a hobby or a a dream. And I'm and I'm
sure many people understand that uh
dreams are tough because without a time
frame, a timeline, they may just stay
dreams. when you assign a time frame and
a plan of action to it, it can become a
goal and then it can become attainable.
And I think that's what you have to do
is it and it brings it makes it very
present. Then you have your work cut out
for you. You know what you need to do
and now it's just about doing it. So you
do you set like really aggressive
timelines or how do you decide your
timeline?
Very aggressive. Very aggressive. I I I
guess it would be that old adage, shoot
for the stars and if you fail then at
least you're in the clouds, right? I
remember somebody telling me uh when we
were choreographing some of my first
songs, just whatever you do, don't stop
because more than 99% assuredness,
nobody's going to know it was a screw-
up unless you stop. If you keep moving,
everybody's going to think that's just,
you know, own it. If if you were
supposed to go right and you go left,
then the minute that you realize, oh my
god, I just went left. What am I going
to do? go to the crowd and start going,
you know, dancing to the crowd or doing,
they're never going to know that that it
was a mess up. So, yes, you have to
improvise, you have to adapt, you have
to overcome, you have to be like water.
Uh the great Bruce Lee saying that, you
know, you have to be uh able to conform
yourself to those situations so that you
ever don't do yourself a disservice by
not growing and not becoming better. You
have to be able to be malleable. And I
think that's the greatest thing about
being shaped and having been to that
place. You know, it may cause you to go
through some growing pains, but there's
there's that's that's awesome. And and
at first when you go through that,
you're just, "Oh my god, this hurts. I
don't want to be here." And oh, it
hurts. And complain, complain, complain.
But if you start to look at it once
you've got through it a couple times,
you're like, "Oh, here we go. This is
probably going to be pretty good." You
know, oh, this is going to be awesome. I
know. Wow, man. This really hurts. So if
it's really hurting, I know it's really
going to be good on the other side of
it. And you just see yourself grow and
you grow and you grow and you grow. And
I think that's how you get from, you
know, rapping to a small group of people
and then speaking to larger audiences
and testifying to Congress.
Wow. Yeah, it is pretty unbelievable
like the chasm that you've crossed. In
fact, walk us through a little bit of
that. So who are some of the performers
that you modeled yourself after that you
feel like you've learned a lot from and
what have you learned?
So, I I would be remiss if I don't first
go right to Michael Jackson. He's the
man and and he was a master. Uh there
will be never another Michael Jackson.
He just was all it. And and so when you
get into, you know, hiphop um you know,
so many uh folks influenced me um from
from very early on.
Um, and then I remember all the way
forward into folks that really started
taking it um into the mainstream and you
know, folks that that were really
ridiculed, that were berated for their
commercial success, MC Hammer
um was just ostracized because he got a
British Knights shoe deal and he was a
sellout.
And now you can't find a rapper that
doesn't want a shoe deal.
Yeah. They're like rushing to it.
No. and you can't find a record label
that's not factored in a shoe deal, a
clothing deal, a movie deal, a
commercial deal, a Sprite deal, you
know, some something deal to promote a
product or a brand. Um, and it's just
part of what it is and so it's very
accepted today. But I also looked at,
you know, the people that hung on to
these people and milked them dry of all
their money and, you know, coming coming
from the hood or coming from your
struggle and, you know, everybody that
sort of, you know, and I to my degree
experienced some of that, too. So, it
helped me as I was watching other people
and again modeling some of the mistakes,
some of the things that they did do,
didn't do, you know, getting into
problems with, you know, your money in
general. Um, and so, long story short,
just looking at sort of the the things
that that Public Enemy uh was saying.
Um, things
from a political activist standpoint cuz
your lyrics are very political.
Very much so. Um,
in fact, people were calling you
militant if I'm not mistaken when you
first came out. Yeah.
Early. They don't they now they're just
like, "Wow, that's so awesome." And
grandma's like, "This is so awesome."
Like, "Man, I wish you would have said
something when people were calling me
militant and an activist and all this
stuff." I didn't feel like it was
militant, you know, and and I and I say
that and my stuff was at least even with
some of the concepts and things that um
Public Enemy was talking about or um you
know, Exclan or some of these
you know, old school groups that that
you know, Professor X and and all these
guys in in in you know, the um S1Ws and
everybody that was down with Public
Enemy.
Um, so you know, um, it was trying to
really with my music give folks some
pride, some understanding to remove some
of the oppression. Um, I think, you
know, still to this day, we suffer from
an intense amount of fear that I think
is just genetically and and through
years of oppression built into our
community. So people are very hesitant
to do anything outside of the box
because every time we've done that uh
we've felt the wrath and the power of
the the government and it's very tough
and again you only know what you know
right so some of my lyrics were very
very um just cut to the point and get
right to it because at the same time I
was writing these things I was having
grandma's cry I was out in the community
seeing how people were living not just
in my community and not just the
struggles that my family was h having
but I was everywhere constantly in the
community for for years and years and
years just from one reservation to the
next reservation. It would be nothing to
be in three or four reservations within
10 days and we're doing this every year
for years and so you can't help but
absorb the struggle of everyone.
What does it mean to you? You've got a
really powerful saying, we are the
people we've been waiting for, right?
What does that mean? What do you hope
people do with that?
There's um a prophecy that our ancestors
will return one day. And so you kind of
take that at face value and you sort of
think, okay, so what does that mean?
They're like, we're gonna see a bunch of
spirits rolling up and you know, they're
all back. Oh, hey, I haven't seen you in
forever. Um,
I don't think it means that. I think
that
everything that has been done before us
is a part of us. And so it's equally as
important that we do everything that we
possibly can with our life for
everything that they did for us before
we were even born. And I think that
makes it even more powerful when you
think of
we can't depend on other people. That
that's sort of been my throughine is
I've never understood how you can be
independently codependent. You you
either can be independent and stand on
your own two feet and know who you are
and what you're here for. And in the
tough times, uh, when when everything is
pulling you to do something, you know,
that maybe just go with the flow, that's
the moment you have to be the flow.
And it may run in the opposite direction
of the current that's asking you to to
jump in. Um, you talked about that with
your dad. You said one thing that I
learned from my dad was never be afraid
to stand alone or maybe even be the lone
wolf. I don't I might be painting that
on it, but that was the image that I
had.
You could assign both of those things to
him.
Yeah.
Um,
what does what does that mean? like how
can how have you manifest that in your
own life, you seem the absolute
embodiment of that, right? So, being the
first Native American rapper when
everybody not only is just going to sort
of obviously tell you that it can't be
done cuz that's where people always
start, but this is also at a time where
you would be the the only person who
isn't African-American being taken
seriously with minor exceptions. So,
like, how have you in your life been not
afraid to stand alone? How has it served
you? Like looking at you self-published
your book, you created your own record
label to sign yourself. Like, how has it
worked for you? What are lessons that
you hope people will take from that?
It can be a very lonely journey. Um, so
you absolutely have to know where you
get your strength. I remember walking on
the set of Indian in a cupboard. had
never had an acting class in my life.
Um, and it started to dawn on me and it
becomes pretty big where you're like,
I'm the Indian in the Indian in the
cupboard and this is already a classic
book. This is a huge production. Frank
Oz, Industrial Light and Magic,
Paramount Pictures, Sony Studios. And
I'm like, does anybody know? I don't
know what the hell I'm doing, man.
Um,
and I went in the sound stage and I was
first day of filming and
I found this quiet place over off of the
set and I just went down on one knee and
I just asked the creator to give me
everything that I needed to do what's in
front of me. Not everybody's work ethic
is the same.
So, if you don't feel like you're up to
that place right now to run a marathon,
how do you start training for a
marathon? By running. By running more
and running more baby steps. Take it as
you can take it to grow and to work
those muscles, develop those muscles.
And if you're willing to go through the
pains and the es and the flows and and
the new shoes and the blisters and the
whatever you got to go through to get to
that goal, you will run that marathon.
It, you know, you speak about the people
on the tour that couldn't make it
through. Uh here we're very focused. you
know, of all the people that we left uh
to go on that uh journey with, uh only
my wife, my son, myself, our documentary
uh film director, and one person made it
from beginning to end.
Um there was literally a time where um
there was somebody complaining on the
tour and uh I'll never forget this in my
whole life. Um we were almost you know
through I think probably midway and um
this really big guy and he he was hungry
right and we hadn't had a chance to
really eat well that day but we were on
our way to it and he was complaining
about not wanting to go anymore because
he wanted to eat now
right so my wife went over and now you
got to imagine this is a F550 really
large Ford pickup truck in a big huge
long 48 foot trailer.
So, it's it's a pretty big tandem.
And she walks over and she says, "Um,
can I have your car keys?" And he says,
"For for what?" She's like, "Why don't
you go get in and sit down and I'll
drive."
And he just shut up. That was it. He
said, "All right." So, and he just
turned around and went and got in and
started the car and we were ready to go.
But I think you you have to lead. You
have to be willing to lead. And if
you're not, nobody will follow that. And
in the moments where it's most
stressful, if you don't know where
you're headed, if you don't know what
you're supposed to be doing, nobody else
will either. And you have to be able to
stay that course and be willing to do
what you need to do. So there were times
where the the bus driver that we had, we
think, okay, well, this is already hard
enough on everything else we got to do.
Um, he didn't make it probably
I would say he didn't make it 5,000
3,000 miles of that 54.
Wow.
So, I learned how to drive a tour bus.
Just to paint the picture for people,
the reason that people are dropping off
is because you're having to drive
through the night. You're doing multiple
shows in one day. Like, I mean, there's
just no rest for you guys to do the 211
shows, meetings,
speak speeches
in the single year. as much driving as
you guys have it. It when you said that
it was the equivalent of twice around
the earth, you really get a sense of
like how far you guys are going in such
a short period of time. I was really
quite
inhuman, frankly. And what I loved is I
heard you guys talking in another
interview where your wife said, "I
wasn't trying to check the guy when she
took his keys. I wasn't trying to check
him or like, you know, get in his face
about it." And the interviewer said,
"Sometimes that's the best way to check
somebody." You know, to your point about
leadership, you you lead by example.
It's not like you're trying
to go. So you take that off the table,
we'll eat when we eat. No judgment,
right? Like but I am going to take the
keys and I'm going to drive. And that's
one of the things that I find so
fascinating about your story. And one
thing reading your book that really hit
me was when you were talking about your
mom and she goes from the nice
middle-ass existence to being the peer
of everybody. You guys lose everything.
She doesn't miss a beat and she starts
working as a maid for some of
essentially her former peers. And she
told you never be afraid to start over.
Right.
And I don't even know your mom. And that
hit me and I can only imagine what you
took from that. How has that echoed
through your life?
She led by example.
I
I really believe what they did in their
lives, my father, his work ethic, my
mother's resiliency. Um I'm the
beneficiary of all those things. I stand
on their shoulders and therefore I can't
be anything less than that. And you
know, you talk about the the sort of
inhumane nature of this tour, this
effort. The situation out on the
reservation is that crazy. It's that
unknown to people, how horrible the
conditions are here in America. Um, and
how under the radar it is almost for
everybody. Um, the anomaly that it is
for most everybody. um how how hard it
it it maybe it's almost akin to standing
on a uh island where you're the only
inhabitant wanting to be rescued or
wanting somebody to come down and
provide some assistance and you keep
saying it's an island next to an
airport.
You know, everybody sees you must be,
but nobody's going to come down and do
anything about it. And yet at the same
time, you see all this going out to all
these other countries and we're doing
everything for everybody else. So, is it
intentional? you know, this must be
intentional. People must intentionally
not be looking down to see that because
it's right here. And so the tour was an
effort to draw over and above and beyond
the attention not just from outside of
Indian country, but for Indian country
again leading through example. I'm going
to make this an example of if some some
folks I'm not a tribe. I don't have all
that funding. I don't have all of these
things. But if if you know a couple uh
their family can go out and garner
enough support to be able to execute and
deploy and logistically do this whole
effort, what is our bigger excuse to not
do this? If if a few people can make
this happen collectively, what could we
do? And it was to really say that as
well. And in order to say that, you have
to be willing to do more. You have to be
willing to take a stand and make a
difference. um almost on an epic scale
just sometimes to get people's attention
and I think that's really what it was
about. Um but going back again, you
know, to to do something like that to to
have the resiliency to believe in
yourself, um going to see my mom uh at a
home where she was, you know, cleaning a
toilet. um to know that when I was going
to school, she was cleaning those
toilets to help pay the tuition for me
to be able to go when a lot of the kids
there's parents were doctors or, you
know, because she wanted me to have a
better education. She wanted me to have
a better chance. Um
and and also the things that I would
have to do every Saturday to go work at
this lady's house that helped pay the
other part of my tuition. Um I learned
nothing's free. M
everything has a a price one way or the
other that you have to pay for it. And
understanding that early on and coming
to terms with that helped me I think um
navigate my journey. You
talk a lot about self-belief. How can
people cultivate that?
You know, it's it's interesting you say
that because literally um one of the
issues that I think that we're dealing
with more in Indian country right now
than ever before is knowing our value,
knowing our worth. Um if you don't love
you, you can't love anybody else. If you
don't appreciate you, it's impossible to
appreciate anybody. If you don't respect
yourself, it's impossible to respect
somebody else. And if you are absorbed
with that,
really what it is is hatred of self. And
and however you got there through trauma
or oppression or you know sort of
genetic uh historical trauma um it
becomes a situation that can be so
devastating. Um not just in the lives of
individuals but in communities and we
have that trauma. Uh absolutely. Um,
one of the biggest challenges right now
for us to really stand up and come
together as a community, I believe, is
the the need for our people to realize
their purpose and their value and and to
come to terms with who we are and and
the beauty of our culture and and the
beauty of the life that we have and that
self-worth
manifests and grows. And I think it's
very contagious. And that's one of the
things that sometimes people say, well,
these are just words or these are are
just things that you're saying and don't
put a very high price on motivation or
inspiration. But if you don't have hope,
if you don't believe that there's
possibility for you, um, well, then you
do start to understand why we have the
highest rates of suicide, why we have
the the highest college uh the the
highest high school dropout rates, the
lowest college attendance. M
um you know I think right now we have
less than than 1,000 tribally enrolled
attorneys right now in 2017 in the
United States. Um I think we have less
than 250 certified public account
accountants that are enrolled tribal
members. I you look at the doctors look
at you you the whole scope begins to be
almost unattainable. I know you and your
wife have started talking about actually
getting into film making being on the
other side to tell stories. what so when
I put that in conjunction with helping
um anybody but Native Americans
specifically see a sense of selfworth
get a picture of what's possible um one
why do you think that film making will
be effective which is something my
entire life is built around um and then
two what are the kinds of stories I know
some of it is
we just want them to see people playing
normal roles a dad regardless of the
fact that he's American right but what's
that other thing like you talk a lot
about the warrior your spirit like is
there something are there stories that
you want to tell people that impart a
certain like life code that you want
people to internalize
you know I think sharing stories of
course in our culture culture is is how
things were passed down how historical
events were passed down how we learned
from each other my grandfather talking
to me every day in the garden when I was
working with him is how I learned a lot
about who I am today and who he was and
who he is um I think when we look at
these mediums that are more accessible
and more viable than they've ever been
before. Um, you know, with with access
to reaching people, we have to be out
there telling our story. We can't let
other people tell our story for us and
continue to not have the ownership of of
who we are. And I think we just have to
do that. And again, hopefully that's
leading by example because we don't have
all the access in the world to doing
these things, but I know that it's
meaningful. So at the end of it, at the
end of the day, we start with is it
meaningful? Absolutely that's
meaningful. The power of of our people
seeing somebody uh on TV uh on film
playing a role that is just a a person
that's just a a story that they see
that's there. The power of that can
impact and change folks. Whole idea of
what is possible. You've got such a big
mission in front of you and it's really
amazing and you've clearly got the
willingness to put in all the hard work,
but how do you think about failure? What
do you teach your kids about failure? Do
you see it as a teaching mechanism,
something to be afraid of? Like, how do
you conceptualize of that in your life?
Failures are our greatest teachers. Um,
I don't think anybody that's ever
endeavored to ever do anything didn't
fail at some point in some aspect of
what they were trying to do.
um we learn from it and we move forward.
Um
how do you keep it? So your your dad
used to say that one of the things he
had gotten good at and he wanted you to
get good at was not letting the um the
energy of a negative situation or
confrontation to carry you away. So how
do people in that moment of failure
which is usually really embarrassing and
like when you're failing like all the
talk in the world if you're caught up in
the energy it it it's just it sucks. so
much people just want to turn and run in
the opposite direction. So, how did you
learn not to get caught up in that
energy?
I We're people and we feel how people
feel, meaning it hurts when people say
bad things about us. It doesn't feel
good when people don't believe in you.
My dad always told me, "If something
ever doesn't go the way that you've
planned and you find yourself in that
situation, don't panic. The most
important thing you can do is stay calm,
stay present. And I've always sort of
likened, I can't remember which, you
know, I think it was a Vietnam war film
or some other film that I was watching
one time and this sergeant stood right
up in the middle of this battle
and bullets are hitting branches and
knocking trees down. You can hear him
zipping by. And he stands up and he
says, "Hey, go over there. Move up. do
you need to wa watch right over there.
And the presence amidst all the chaos
and destruction and calamity was what
saved all of their lives.
And I think that presence of mind and
that being able to be calm that you've
laid a plan out. You've done what you've
done that got you to this point. If
something comes up that you didn't
expect or that you didn't know was going
to come, your plan's not bad. It got you
to where you are right now. You have to
deal with what's in front of you. That
doesn't mean run away. It doesn't mean
stop and don't do anything. It means
deal with it.
Deal with what's in front of you. Move
through it. Move around it. Move over
it. Move under it. But keep moving
forward. Rectify the situation. Regroup
and go. So, I've got a somewhat
ridiculous way of practicing this cuz
I'm such a huge believer that you have
to learn how to do that because I think
naturally you're saying we're people,
right? So naturally, I think people just
kick over into the uh sympathetic
nervous system fight or flight. They
freeze. Blood is literally leaving their
prefrontal cortex. They're not able to
process things. So I started playing
firsterson shooter video games
as a way to practice cuz on the other
end of that computer is a 14-year-old
who wants to say horrible things about
my mother. And I've got to in that
moment learn like how to just literally
not get caught up in the emotion. Like
literally not get caught up in the
emotion. Lower my heart rate, slow my
breathing, like find that calm in the
center of that storm. It's like in in
that moment you have to go the opposite
way of what your body is telling you.
And learning to go the opposite way. So
whether it's everything's heightened,
you're panicking like dude, I can't
imagine testifying before Congress. like
I've worked pretty hard not to get like
really nervous. That would freak me out.
So going your body wants to amp up,
right? And you've got to find a way to
bring it back down. So I'm looking at
your son over there and I'm thinking
what are you telling him to do to
practice that? Is it hey life is going
to present that and in that moment don't
think of it as a performance or are
there things that he that you try to put
situations you try to put him in where
he can practice going the opposite way
of what his body wants like how does he
prepare now for what will happen
tomorrow
as you were talking one of the things my
mom used to tell me also was run to the
roar
I love that
run to the roar um
I love that that came from your mom
that's something you'd expect from a
father.
Yeah. No, she she was very she would,
you know, she would sit me down and she
would talk to me about this and she
would say, um, there's always going to
be hard times and you just have to have
belief in that where you are is where
you're supposed to be. And by moving
forward, the strength of your faith will
unleash the power of the creator in your
life. And I've seen that happen so many
different times. And the I I keep going
back to it.
When you see that happen, when when you
see a man go out and talk to a storm and
the storm goes away, you can't unsee
that. You can't unknow that.
What's something about entrepreneurship
that you want to teach people? Cuz h
man, it's so clear hearing the way that
you talk that there's so much like
entrepreneurial thinking woven through
the way that you see the world and the
way that you approach things.
Absolutely.
What What do you think people would
benefit from learning or understanding
about being a real entrepreneur?
It's
the most rewarding,
hardest,
most beautiful
liberating journey you'll ever go on.
And I don't know of anything much more
fulfilling than to see a possibility or
an opportunity
when nobody else sees it maybe or see a
a piece of it that's already existent
and say, "Wow, I could do that." and
then take that and breathe life into it
through your hard work, your efforts,
your passion, and see it not only help
you, but help other people. There is
nothing there's nothing I can think of
that's more rewarding than that. Every
time somebody says to me, "When you came
here on tour, you you help or I was I
was thinking about killing myself, and
when I heard what you said, it changed
my life. Every bit of being
day one doing anything I was doing that
led me ultimately to impact that
person's life everything has been worth
it the fact that there's kids in Germany
that listen to my music and learn about
Indian people everything has been worth
it so I guess that's the most beautiful
thing is that when you have the ability
to do something that maybe other people
haven't ever identified as a tangible
and you you can help people see that and
then glean from it, what it means to
them.
That's just that's just the ultimate end
result for me.
And what are a few tools that you think
will universally prepare people to
actually be an entrepreneur to not just
talk about it, not just have the dream
like you're saying? Like what are what
are some tools that people need to
cultivate?
Planning. um planning I I think
absolutely your confidence you know
whatever you got to do to really
continue to build your confidence and
continue to craft uh the value that you
comes from
I think confidence comes from
doing trying
failing
correcting and then doing trying failing
correcting doing trying failing or if
it's not your own journey hopefully it's
not doing your work enough to look at
what you're going to to get involved in
or or people around you and identifying
where other people are having a hard
time and correcting off of their
mistakes.
Um, I mean, you don't wish anybody bad
and you don't want to see anybody fail,
but if you can look at that situation
and say, "Wow, I know that when I do X,
I need to kind of be prepared to move
right and take two steps forward. Let me
file that one." Um, so being aware being
aware of whatever it is that you're
going to get into or whatever is
passionate about you. But I think that
you really have to understand that if
it's your dream and that you're moving
forward to accomplish your dream, don't
let anyone ever take that from you.
Don't let anyone kill your passion about
what it is that you feel innately is
what you're supposed to do, what your
journey is. That's yours. That that that
that's almost been ordained to you
specifically, uniquely that you may be
the one person that's able to move that
forward. Don't let anybody rob you of
that. And it's going to happen. People
are going to doubt you. people are going
to and as you'd mentioned, you know,
there's going to be people that just
don't see it. They just don't get it and
and it sucks. I mean, it's it's hard to
to maintain that excitement. I think the
the other thing right there in that
window is, you know, absolutely
uh
be about it. If you expect other people
to be about it,
if you if you want people to be 100%
excited, understand you got to be 150%
excited about it.
Nobody is ever going to be more excited
about what you're doing than you. So,
you better be on fire about it. If you
walk in with your head down or you don't
feel that this is something that you
really at the core of your being believe
in, then you're not ready to walk in
there yet. Don't go until you know it
better than one no than no one else.
that you know it better than anybody
else on this earth. Um, that's vital.
You have to know what you're doing. You
have to know every bit of it to the best
of your ability so that you can talk
about it because the minute they see you
flinch, the minute that they see you not
know or you start to make it up as you
go, I think that's where people start to
lose confidence in who you are, what
you're about, what you're talking about.
You have to be able to to walk in and
and and and I think that all comes with
knowing uh your service, your product,
what it is that you're doing, your story
better than anybody else could ever tell
it and being on fire about it. And you
don't have to if if it's really your
passion, it's really that it's just
going to come out of you. Um but a lot
of people maybe have to work on that
skill more than other people, right? Um,
and I think that, you know, get in the
mirror, uh, get your wife, uh, get your
uncle, get anybody that'll let you
listen, uh, that'll let you talk to them
and listen and and maybe help tell you,
hey, look, I I didn't really believe
that too much, you know, maybe, well,
where did where did you stop believing
me? What did I not communicate enough?
And just go through the iterations, do
the work, practice, um, whatever it is
that you've got that that you want to
communicate to folks. And I think that's
that's a communication. You know, I
think back about my what my dad said,
and I said it earlier, be able to speak,
be able to to to know what you're trying
to say. And if you can communicate to
people, if you can speak and talk um
about your idea,
you know, that's the key to it all.
You've got to be able to express and and
I think there's so many things people
will find as they begin that journey
that they didn't even know they had. But
you got to take one step. And I think
that's where people fail is they don't
start.
Wow. Yes. that that I will agree with
you on. What What would you say? I love
when people have kids because it really
like clarifies what their beliefs are.
What would you say if your son came to
you and said, "I just don't know how to
start." Um, if my son came to me and
said, "I don't know how to start." I
would say to him,
"Do you really believe in what it is
that you're trying to start to do?"
Yes.
If if you got to start there, do you
believe in it? is do you know why you're
doing it? Does it have purpose and
meaningfulness to you? Because if he's
saying he can't attach to it or he can't
find the the place to to to move
forward, to me, he hasn't found the
thing yet um I would encourage him to
keep looking and um and searching for
it.
Before I ask my last question, where can
these guys find you online? They can
find us online at lighfoot lit fo t.com
and uh of course all the social media,
Facebook, Instagram. Um my wife would
kill me if I don't say Snapchat. Um I do
my best on Snapchat. Um but yeah um we
uh Twitter everything. So yeah.
All right.
YouTube. I'd be remiss if I didn't.
Yes. True.
YouTube.com
many of your YouTube videos.
Yes, sir.
So what's the impact that you want to
have on the world?
The impact that I would want to have on
the world would be
for people to understand that their life
is not a mistake. That their life isn't
just because
that they've been put here for a reason.
That we're all here for a purpose. None
of us were put here to do nothing. And I
would never want to see anybody come
here for the window of time that we're
here which ultimately is very short no
matter how long we live
and not find that
because really for me life is contained
within that living is contained within
that um and through that I would want
them to understand that we're here to
live not survive.
I think too many people survive every
single day and not enough of us live.
And I wouldn't want anybody to come here
and do an 80-year bid and just survive.
We should all spend every second that we
possibly can living.
I love it. Thank you so much for being
on the show. That was amazing.
Thank you. Thank you guys. You want to
talk about somebody that has definitely
lived their life and however much time
this man ends up getting, every bit of
it has been used wisely. This is a
story, an incredible story of hard work,
perseverance. He once said, "If you're
going to ask somebody to do 10 push-ups,
you better do 50." And that I think
really sums up what he's learned, the
incredible way that he's drawn from his
family, the lessons that he's learned
from hardship, seeing his mother in
failure, only thinking about moving
forward and reinventing yourself, and
whether people were judging her or
judging him. Her encouragement was
always to never let anybody else define
you and what you're capable of. And a
story that we didn't even get to when he
goes back, he used to be a bus boy. He
meets another kid who's bus boying and
sees him being mistreated by other
people. Goes up to him, gives him a $100
tip and tells the kid, "Don't ever let
anybody else define you and give you
your worth." That's something you have
to define for yourself. And that is
something that goes through everything
that he puts out, all the content that
he creates, whether it's the raps, which
go listen to. They're amazing.
Especially if you grew up when I grew
up, it is amazing to hear the lyrical
prowess, to hear the things that he's
talking about, to hear somebody that was
political long before many people, if
anybody, was being political. It's
really, really fascinating. Hard work
gets you an outcome. This man's life is
absolutely proof of that. and just to
see how far he's gone from rapping about
the reservation all the way to lobbying
on Capitol Hill. It is an absolutely
breathtaking journey that I think you
guys will learn a lot. So, if you
haven't already, be sure to subscribe
and until next time, my friends, be
legendary. Take care, my friend. Thank
you so much. Fantastic. Fantastic.