Video summary
Alexandra Batuni, the CEO of Extendley and a C++ champion, shares her personal journey from being frequently misunderstood as merely a designer or marketer to leading a software development company. Despite holding a computer science degree and working on major automotive projects in Germany, she faced persistent stereotypes where colleagues assumed she was junior staff or an intern simply because of her appearance, accent, or gender. This led to a period where she felt compelled to constantly prove her technical competence by staying late at the office, overusing acronyms, and managing others' expectations rather than focusing on collaboration and learning. She illustrates that for many professionals from non-traditional backgrounds, being competent is not enough; they often carry an "invisible weight" of having to explain why they belong in the room, which drains energy that could otherwise be used for innovation and growth.
The presentation highlights specific structural biases that perpetuate these misunderstandings, such as gatekeeping where experienced developers are ignored while others get credit for similar ideas, and communication biases where assertive behavior from women is labeled aggressive while the same from men is seen as leadership. Alexandra emphasizes that these patterns are not isolated incidents but systemic issues rooted in societal programming rather than individual malice. She recounts stories of colleagues like Juan, who was asked to fetch coffee despite his expertise, and Priya, a senior technical lead at Mercedes-Benz who overcame significant familial doubt about women in programming. These anecdotes serve to validate the experiences of those who feel they must work twice as hard to be taken half as seriously, while also acknowledging that some audience members may have accidentally participated in these patterns without realizing it.
To combat these challenges, Alexandra advocates for shifting from a mindset of survival to one of authentic belonging, arguing that leadership is not a one-size-fits-all role but a habit built through daily choices. She suggests practical strategies such as challenging assumptions about who should speak up, amplifying quieter voices by giving credit back to the original idea source, and providing feedback based on impact rather than tone. In the context of open-source communities, she urges maintainers to write welcoming documentation, avoid inside jokes that exclude newcomers, and recognize invisible labor like emotional support and mentoring as valuable contributions. Her core message is that inclusion is not a job title but a collective responsibility where every individual has the power to choose whether to reinforce stereotypes or create space for others to be seen and respected.
Ultimately, Alexandra concludes that while we cannot outwork bias, we can reframe our self-perception from being lucky to be there to belonging because of who we are. She shares that her own growth came from a mentor who recognized her leadership potential before she did, encouraging her to lead naturally by listening and connecting across silos rather than trying to act louder or more technical than she felt. The talk ends with an invitation for everyone, regardless of their role as a student, contributor, or manager, to be the kind of community member they wish to belong to. By making small, intentional choices in code reviews, conversations, and daily interactions, individuals can build a tech culture where people do not have to prove themselves to earn respect, ensuring that even one person leaving the room feeling more seen contributes to a more inclusive future.
Read the full video transcript
Close
enough.
>> It's fine.
>> Okay, everyone. So, up next is
Alexandra, who will be presenting her
presentation, From Misunderstood to CEO:
Breaking Bias and Building Inclusion.
>> Thank you.
And um sorry for being late. Okay. Uh
all right. So uh first of all, thanks
for being here. Um I know there's always
a dozen reasons to skip a presentation
like you know uh look for some coffee or
whatever. So um appreciate you showing
up. My name is Alexander Batuni. I work
at Extendley. Um
so just a little bit of what we're
doing. Uh basically we are UI software
specialists or UI software doctors as we
call it uh so to say we are based in
Cyprus and having our engineer teams in
Greece and Cyprus and um among our
services are UIUX design embedded UI
development applications development
prototype development QML trainings and
whatnot. Um this is like more or less
the tools we're using of course always
depends on customer project needs but
since we're mostly focusing on embedded
cute and slint are among our uh let's
say tools of preference we're also slint
official service partner and uh cute
partner.
So that's it about extendly. This is a
slide it's not broken. Um
now uh today we are here basically for
something different not to talk about
tech or or yes but not in a technical
way. Um before we start with my
presentation so I would like to ask you
something like forget about the abstract
if you have read it or not like based on
what I look maybe I can also step here.
What do you think I do like raise hands
designer?
Yes. Okay. Marketing.
Okay. I like that.
Junior developer.
Maybe because I don't look that junior
or CEO.
One, two, three, four, five. Nice. Okay.
So, marketing is the winner here. Um,
so we're here to talk about from
misunderstood to co breaking bias and
building inclusion. Again, my name is
Alexander Batuni. I'm the CEO of Extani.
I'm a cute champion for 2024, a cute
developer and author. So, I'm authoring
two cute online Udemy courses and one in
cute academy as well.
And uh yeah, let's start. First of all,
why I wanted to to share that? Um,
basically, I had a bit of an unusual
path through tech, so to say. Um, I'm
now I'm often introduced by my title.
So, you know, SEO, which sounds very
serious, by the way, but the reality is,
you know, for a good portion of my
career, people mostly assumed I was the
designer, not the marketing,
um, or marketing, which basically I
listened to that recently as well. So it
became a bit you know of a running theme
you know well do you wrote do you wrote
that it was like I thought you were just
here to observe like in meetings like
people was just telling me like you're
surprisingly technical like you know and
you know I still don't know what that
one means but anyways
over time then I started to notice
basically that I was not the only one so
friends colleague people with different
backgrounds accents or styles they were
all you know being underestimated in
small quiet ways and you know those
those small things they always add up.
So I thought you know instead of quietly
bending in group chats maybe it's worth
sharing a bit about it more openly okay
about what it feels like what helped me
push through it and what we can all do
to make our teams bit more inclusive
even like in these little moments. So
even if one person here today walks away
thinking, "Oh, maybe I've seen that.
Maybe I can do something differently or
you know, it's not just me." Then I'll
count that as a win.
So um that's really what this slides
basically um in a nutshell is I came
into tech with a non-traditional
background you know coming from Greece
um in Germany
being in a major automotive project so
you know I was not really the profile
that you know someone would um expect.
So my career has been shaped more, you
know, by misperceptions than by actual
qualifications basically. And basically
I never expected to lead. I just didn't
stop showing up. So we'll talk about
that a bit later. I'm still here, still
binding and now leading. So um and
that's why I'm here today basically. So
okay, let's get into it.
Uh this one basically has some
animations, but anyway, I will tell
everything. So when I first entered the
tech world, I was just, you know,
excited to build cool stuff. Like I
didn't think too much about how it'd be
perceived from others. Of course, I
assumed if I worked hard, I it would
just show. So I quickly learned that
being competent doesn't always protect
you from being mis being sed or
misunderstood.
in my first uh full-time dev role I
mentioned here in Germany. I remember I
was at the cube world summit here in
Berlin like few years ago and this is
what this comic is about. So one
colleague wanted to introduce me to
another colleague of his like ex-colague
of his and he said like yeah she's
working on the project with us and then
the other guy said oh nice to meet you.
Then he he like immediately said, "You
work on a design team, right?" I was
like, "Man, I wrote the the UI code. I
mean, why?" And okay, that was a bit
awkward, but you know what stunk wasn't
just the assumptions basically, it was
how often it happened, right? So then I
quickly started to question myself like,
am I dressed wrong?
you know, am I not sounding technical
enough? Might be. Should I try to act
more like one of the guys, whatever that
means, right? So then I became fluent in
the art of, you know, proving myself,
right? That's why maybe maybe basically
I like beer now. I don't know.
So I was starting you know every
conversation with a mini resume like you
know I studied computer science and I
had my internship in big data and so on.
Um I started you know dropping acronyms
to establish you know technical
credibility. So like talking about
pointers and objects and whatnot
just staying late just to make it you
know harder for anyone to doubt. You
know I was just pulling my weight. I was
I remember I was leaving the office at
6:30 p.m. 700 p.m. And that was
basically just it was not just
exhausting, it was also distracting. So
basically I just wanted to focus on you
know writing great code, collaborating
with teammates and and learning. So
instead I was spending half of my time
and energy you know managing other
people's expectations basically.
So however even though now this is still
happening I just have to say that that's
why the early days is actually um let's
say deleted. I remember this year uh
earlier this year we had a booth at a
major conference here in Germany and I
just decided to you know wander around a
bit see what other exhibitors do and
then I stopped by one and the guy
started you know asking me what do you
guys do and I was like we do UI software
and so on and he said oh wow that's cool
so I will come by to see what you guys
doing you know your demos and stuff and
then suddenly he he was like do you only
have the marketing team here.
So, of course, I said, "No, you know,
I'm the CEO and you know, one of our
main developers is here as well. The guy
didn't never show up." So, yeah, early
days, not really the case.
So, um here's the thing. Basically, I
know I'm not the only one, right? So
many of us who come from non-default
backgrounds in tech um whatever that
means like your gender, your origin,
your accent, your age, your education,
whatever that means. We learn early on
that being good is not always enough. So
you also have to explain why you belong.
That's the problem. And the good news
basically is that those experience
didn't actually break me. It just gave
me material for this talk.
So um
now I want to talk about something that
most of us in this room have probably
felt at some point whether we realized
it or not. Um I call it the invisible
weight. So it's the stuff you carry
that's not in your job description,
right?
like having to prove you actually know
what you're doing every day and on
repeat or when you say something in a
meeting and no one hears it or maybe
they just ignore you and then five
minutes later somebody else says the
same thing and you know oh that's a good
idea so I see some of you are smiling so
yes
so I guess you know what you mean I you
know what I mean so this light behind me
is basically my favorite way way of
explaining it. So you've got your
skills, experience and maybe you know
even a degree or two that stands above
the surface but below the surface is
where all the energy is going. So we
have assumptions you know like you must
be the intern or like you must be the
designer whatever. We have stereotypes
like you're probably better at front end
right? Yeah. whatever we have emotional
labor. So like decoding what someone
really meant in that email and also
designing deciding at the same time if
it's safe to speak up you know worrying
if you're too too direct or not
confident enough and we have the
impostor syndrome. So even when no one
is doubting about you you are right.
So, the tricky part is that no one sees
that stuff. When you're tired or
frustrated, it's easy to feel that
you're just it's just you, like nobody
else feels like that. And then uh that
you're not resilient enough or don't
have the right mindset. But the truth is
like the system wasn't designed with
everyone in mind.
And you know, some of us are climbing
with extra weights to our backs and
we're still expected to reach the same
milestones at the same time as others.
So if you ever felt like that, like you
had to work twice as hard to be taken
half as seriously, you're not imagined.
It's it's there. And if you haven't felt
it, then maybe someone from your team
has already. And that's why I think this
matters.
So, um, we've talked about bias in broad
terms. I wanted to also share a few
specific stories, some mine and some
from colleagues that I've worked with.
Um,
and I guess you might recognize a few of
these patterns. So, first of all, we
have Juan. Uh, of course it's not one,
it's anonymous
thing, but um, the guy is a US national
with Latin American roots, was working
on major uh, automotive project as well.
He's brilliant like writing embedded C++
and 3D stuff like for so long. And then
one day we were both heading to a
meeting room and someone, you know,
stops him at the door and said, "Could
you bring us a coffee like before the
session starts?" The guy was just a
junior developer, right?
So it's funny but of course it sticks.
And then we have a second story Priya
from India.
Another brilliant C++ and cute
developer. She was a senior technical
lead at Mercedes-Benz no less. H but
long before that when she decided to
actually be a programmer then she told
her family and friends about it and the
the answer was like but you're a woman
you know.
Anyways, uh fast forward a few years,
she she was mentoring, you know, junior
engineers, leading architecture
discussions and so on. Her story is not
a us unusual basically, but it took
effort talent and a lot of quiet
resilience to get there.
And then um another one of mine my
stories as well uh you know I noticed
when I was in meetings during my career
basically what I just mentioned also
before that I would say something and
you know nobody would pay attention then
after a few minutes and somebody else
would say the same thing and you know
the rest of the guys were like oh that's
a brilliant idea so let's do that. I
thought, you know, it was just imagine
it, but then I read the meeting notes at
some point and I I I mean, I saw it was
there, so I just understood that it was
just ignored. Um,
anyway, these stories aren't here to
make anyone feel guilty. Basically,
they're here to, you know, show patterns
so we can start noticing them. So, if
you ever experienced something like
this, you're not imagined. It's if you
haven't, maybe you've accidentally been
that person on one once or twice. But
anyways, the good news is that we can do
better. And actually, it starts with
awareness.
Okay. Um,
wait. Yeah. So, when we zoom out from
individual stories, what do we actually
see?
We start to notice patterns as I just
mentioned. not just you know bad luck or
isolated incidents but structural
repeating behaviors that show up again
and again. So for example some I've
experienced so far is like gatekeeping
you know for example you need you need
10 years of cute only you only have
eight no you know come back later for
example or like who who gets involved
into technical discussions for example
or who who's trusted to push to main or
who's trusted to you know merge a patch
on Garrett for example or approve
whatever So gatekeeping doesn't always
look you know like saying no but just
times it's just not saying anything at
all.
Second is assumptions about competence.
So we made assumptions so fast in tech
like you know how someone looks like uh
you know what country their name sounds
like how fluent their English is and we
tie those assumption to how senior we
think someone is right I've seen
brilliant engineers as I've already
talked like treated like interns and
average ones treated like rock stars
just because they have you know the
presence
then we have a communication ation bias.
Um, that's a fun one. Like when a woman
says something directly, it's too
aggressive, right? But when a man says
the same, it's assertive leadership.
Okay? When someone speaks up often in
meetings, it's disruptive.
Sorry. Unless if they're a founder, then
it's called vision. So
these biases, you know, show up in
performance reviews and you know who
gets hurt. So it's like there all the
time. Then we have the culture fit trap.
I guess you've all heard we're looking
for someone who who fits our vibe or not
sure if they fit into the team, right?
So basically that's often a shorthand
for they're different. So
culture fit is how many inclusive hires
get just filtered out before they, you
know, get even in the door. So the idea
here is to aim for culture ad instead
not just filtering out because you know
h then we have invisible labor. So you
know who tends to do the mentoring, the
onboarding, the emotional support like
all these work
I mean we have to also credit that work
as well because somebody you know it's
it's not only about code basically
um and that work doesn't always show up
in on promotion reviews but you know
it's just getting
through down the table anyways. Um
actually none of that is to you know
blame people. These patterns aren't
basically personal are just structural.
We're just like let's say programmed
that way because the society is
programmed that way. But once you see
them then you start noticing them
everywhere. So the thing is here that
you can start you know interrupting
them.
Um just speaking about me um up until
this point, you know, back uh when I was
uh working uh I thought if I just worked
harder, you know, stayed later, spoke
less, learned faster, the noise would
just go away. But the thing is that you
cannot outwork bias. You cannot fix
being misunderstood. I mean this will be
always there. what you can fix actually
is like reframe how you see yourself,
right? Um not as someone lucky to be
there but as someone who belonged like
not in spite of your background but
because of it.
So my big shift so to say came from a
mentor who saw me before you know I
fully saw myself and they basically they
told me you know you're already doing
the work of a lead so it's time to step
into it right and
basically that sentence it stuck with me
it didn't of course it didn't erase all
the doubt but it made me you know walk
differently bit more confident so around
the same time I just stopped trying to
lead you know like the loudest person in
the room but you know I started
lead in a way that came naturally to me
like you know listening before acting
you know connecting across silos asking
questions like that others avoid to ask
um and it's not because I read these
things in a book book but because that's
what I needed you know in order to stay
in tech and it turns out it just worked
so growth isn't always loud sometimes
it's just you know show up as yourself
like doesn't matter
to pretend you're something else. Now,
um
here's the part I've loved to, you know,
zoom out a bit. Uh because it's this
isn't just my story. As as I said, it's
it's also an opportunity. So, I'm a big
believer that inclusion isn't a job
title basically. It's it's a habit,
something we build in a way. We code, we
collaborate, and we communicate. So here
are a few things that you know I've seen
work like um you should always like
challenge assumptions like ask yourself
do I expect this person to be technical
or not I mean am I surprised when
someone speaks up did I assume they were
junior based on age accent or gender I
mean why why should I do that right just
noticing the assumption is a huge first
step so let's start from there
then amplify quieter voices then if
someone makes a point
sorry that gets overlooked to say you
know as Maria mentioned earlier. So give
credit back to the person it came from
and this basically matters more than you
think especially you know in fastm
moving team settings.
Uh give fact based feedback like skip
vag comments like you know you come off
strong you're too soft and so on. Focus
on impact, not tone or personality. You
know, ask yourself, would I say this to
someone else if they looked or sounded
differently for example? And then uh
speak with people, not for them. Like
don't assume what someone else wants or
need, you know, just ask them basically.
Um invite them into a conversation like
what would support like look like for
you right now, for example. So all these
kind of things um
basically I I believe that leadership is
not uh you know a one-sizefits all
thing. It's I mean let's stop acting
like that. At the end of the day you
know the goal isn't to be perfect. It's
just to be open, curious and you know
committed to living tech better than uh
what we than what we founded.
So uh since we're here at academy um uh
let's talk a bit about false
specifically.
So open source is one of the most power
spaces for learning growing and
contributing especially for folks
outside traditional pipelines. I guess
we all agree into that. But open doesn't
always mean welcoming.
So we sometimes think that because it a
repo is public, anyone can jump in,
right? That's not the case. Um, and it's
not always how it feels. If you know, if
you ever open the P PR and, you know,
got silence for a week then, or asked,
you know, basic question and got snarky
reply or, you know, felt lost in in a
sea of inside jokes and acronyms,
acronyms, and so on. you know that open
isn't always the same as inclusive.
So what helps here is a list like of a
few things we could consider doing like
you know write better readmies like not
just how to run the code but how to
participate how to get feedback uh what
to expect and so on as arymi is often
the front door of your community right
use inclusive language when you know in
in code and docs like avoid cultural
references that assume that everybody
shares your background because it's not
the case. Use language that assumes
curiosity, not experience. Like here's
what this file does is better than this
is obvious, you know.
So, um, say hi when someone joins the
chat. It's very basic, very simple, but
powerful. You know, just one kind
welcome message could turn someone into
a contributor at some point.
um credit contributions fairly and
publicly, even small PRs, even
documentation fixes or typos. I mean,
why not? This this is all work that
matters and recognition builds momentum.
Don't assume silence is this interest.
So, not everybody has the same
character, so to say. we we we're not
all like open or you know a quick check
in can show people you care like and
help them re-engage if if needed. Um
avoid inside jokes like basically this
means that you know if your humor
requires history then maybe rethink it
or you know explain it to the person
first before you start you know talking
about it. Uh be a welcomer not just a
maintainer. So this is not just about
merging code. It's about also mentoring
people all the time. And then create
friendly on boarding. Um you know use
checklist or whatever you think it can
make people feel like there's a place
for them and a way to to grow, right?
Um this one I like it. Mentorship isn't
charity, right? It's strategy. meaning
that you know helping people grow
basically makes your community more
resilient in a way that you don't just
wait for maintainers to burn out but you
grow new ones so that you know your
community can also uh benefit from that.
um recognize invisible labor. You know,
who's holding emotional tone in the
chat, who's reviewing the code and so
on. Let's credit that work too. Also,
you know, including inclusion is not
just code commits after all.
And uh finally, words matter. So,
comment your code, you know, like a
future contributor is watching. I know
I'm asking for very difficult things but
uh answer questions as if that person
you know might be your next core dev
speak like someone is learning from you
basically because they are so you don't
need to be a maintainer to make force
more welcoming in general so just being
intentional kind and a little more human
that's you know that's already a huge
step basically
so I won't keep you for longer
Just a few final reflections. I've
shared a few stories today. Some mine,
some from others. Not to point fig f
fingers or just dwell what's wrong, but
to say, you know, that this stuff it's
it's real. It's there, but it's
changeable.
We don't all have the same power, but we
do all have moments where we get to
choose, you know, do I help someone feel
seen? Do I make space? Do I speak up or
stay silent, for example?
And that's where the culture of tech
gets uh shaped you know not just in
keynotes but in comments in code code
reviews and conver conversations.
Um
the thing is that I've never let's say
set out to be the inclusive one. I was
just trying to survive long enough to do
work you know I cared about in my
career. But here's the twist. The more I
showed up as myself the more I found
others who were doing the same. And you
know that changes everything. So whether
you're a student, a contributor, a
manager, founder, maintainer, whatnot,
let's be the kind of tech community we
want to belong to. You know, one where
you don't have to prove yourself of, you
know, just in order to be respected. And
even if one person leaves this room
today feeling a little more seen
uh or thinking know a little bit more
bravely about how they show up, then I
think we're already building it. That's
it. Thank you.
[Applause]
>> Yep. Do we have any questions?
>> Yeah. I want to thank you for your
courage. Um I think it it's not easy,
but um you did it and your analysis is
quite sharp. So um I think that's that's
good and you're strong by by doing this
as well. I have just a question and and
I want to confirm people work in
patterns. I mean it's hard to change.
It's not even conscience man. It's it's
just as it is. Um but my question is you
might also have met people that trusted
in you probably just a few. Um can you
just you know give an example or recall
uh how this was if you have met them?
Yeah, first of all, um, thanks. And yes,
I did for sure. Um, I guess there were a
few. I can't count them in my fingers
like that few. Um,
they, you know, it was just they were
themselves. That's what basically I
wanted to, you know, express with that.
Just being yourself is when when you do
that, you it doesn't cost you anything
to just, you know, give give credit to
someone. just recognize their efforts or
their talent. Um that's it like don't
try not to follow the patterns just you
know if if you see something then just
say I mean even if even if if it's good
or bad right but because there's also
you know that somebody does something
wrong you can also say that the thing is
that then the other person should be in
a way that okay accept and you know
accepted as feedback and so on. So um
yeah it's it's a bit of a complex matter
like but as I said just start with
awareness and then you know try to you
know analyze yourself when you do stuff
and then ask ask yourself why did I do
that and then you can you know you can
be this person that you can you are
basically telling to the other person
that you know you're good in that and so
on instead of following patterns and
when you do that then the other person
of course you know earns like confidence
and you know has you know bit more power
to move on right so I'm not sure if I
answered your question
>> anybody else oh
>> thank you thank you for your talk um
yeah I just want to say I I've seen
these these patterns
um that you talk about with woman
colleagues, but also myself as a migrant
where I would get comments like, "Oh, I
didn't expect you would be this good
coming from this place." And uh things
like that. And I was thinking that
online when I was just a username, I I
wasn't being judged as much. I was only
being judged on what I was saying. Maybe
my English wasn't native level kind of.
So I wonder if you have a different
experience when people only see your
username and
something to take away from that like
being synonymous rather than showing up
as your all the facets. Yeah,
>> it's a very very short answer.
My username is female.
So I do
>> I can use a I can use Alex instead which
often gets you know ah that's a guy
Alex.
Um
>> anybody else?
Okay. Excellent. Thank you very much.
>> So, we have a little bit of a break till
the next one. So, the next talk starts
at at 6 exactly. So, feel free to go to
the bathroom, take a break, whatever you
need. We'll be back.