Video summary
In this discussion, Mark Manson argues that the most critical skill for navigating the 21st century is the ability to live happily with uncertainty rather than seeking false certainty. He observes a paradox where increased access to information has actually decreased confidence and mooring to reality, leading many people to over-index on single beliefs or worldviews when faced with ambiguity. When individuals cannot tolerate this uncertainty, they often resort to anxiety-driven attempts to predict the future by imagining catastrophes—a mental strategy that inadvertently creates more surface area for error rather than solving problems. Manson suggests that true robustness comes from "zooming out" broadly at major historical trends, such as technological revolutions like AI or remote work during COVID-19, which show a pattern of disruption followed by societal adaptation. This macro-level perspective provides the confidence needed to handle micro-level unpredictability without needing rigid plans for every specific outcome. The conversation highlights an inverse relationship between convenience and significance, suggesting that friction is essential for building resilience, self-belief, and meaningful connections in both relationships and personal growth. Manson uses examples like dating apps optimized purely for ease of introduction versus the struggle required to find a compatible partner, noting that easy wins are often forgettable while hard challenges change us fundamentally. This theme extends to technology; he compares using AI tools without deep engagement to playing video games with cheat codes—efficient but unsatisfying because it bypasses the emotional state derived from effort and completion. He notes that while AI democratizes information by regressing everyone back toward the mean, those already in the top 50% of their fields may find themselves dragged down unless they intentionally seek out new difficulties to maintain originality and significance. Relationships are framed as a series of agreements where one party must prioritize the connection above all else, yet this dynamic often fails when partners have incompatible priorities or lack emotional capacity during difficult times. Manson references Stan Tatkin's concept that relationships require an agreement that "the relationship comes first," warning against mistaking love-bombing for genuine commitment if it only occurs when conditions are easy and convenient. He shares personal anecdotes about his workaholic cycles, where his wife acts as an external conscience to force him to take breaks, illustrating how a supportive partner can augment one's life rather than compete with it. The discussion emphasizes that trust is built through shared experiences of hardship; if you have not gone through something difficult together, you cannot truly know the safety or sovereignty of your bond, making friction and sacrifice necessary for deep intimacy. Manson also reflects on his own journey as a procrastinator who spent years learning about health, business, and psychology before taking action, illustrating how "learning" can often be used to avoid facing failure or inadequacy. He admits that reading books without applying them was ineffective until he hired a coach to simply tell him to go to the gym, underscoring the need for implementation over mere insight. This sentiment is echoed in his critique of modern information saturation; while knowledge has become free and diffuse via the internet, it often leads to paralysis where people consume advice but fail to act due to fear or perfectionism. He predicts that as AI generates infinite "slop" content, society will eventually crave authority figures with proven credibility over generic influencers, potentially leading to a resurgence of prestige media like *60 Minutes* for those who can demonstrate genuine expertise and results. Ultimately, the dialogue concludes with a call to embrace death salience—confronting mortality—to prioritize meaningful actions over trivial distractions like doom-scrolling on smartphones. Manson encourages listeners that permission is often internal; people do not need external validation or complex frameworks but rather reassurance that it is okay to want what they want and to take action despite fear. He contrasts American enthusiasm, which celebrates success and takes others with you, against British cynicism, preferring the former for fostering innovation and growth. The episode ends by promoting his AI personal growth coach app as a tool designed not just to comfort but to challenge assumptions and call out blind spots, reinforcing the idea that true progress requires stepping into discomfort rather than retreating behind screens or seeking easy answers.
Read the full video transcript
The most important skill in the 21st
century is the ability to live happily
with uncertainty.
Yeah, I I I mean
do you know what's going on?
>> [laughter]
>> Almost never.
>> you you millions of people like tune in
to listen to you to try to figure out
what's going on and you still don't know
what's going on. So it's if if you and I
can't figure it out like I think we're
all pretty
Um it it is interesting that like as
access to information scales
the certainty in the confidence around
that information like dissipates. I feel
like everybody is feels less moored to
reality than ever before despite the
fact that we have access to everything
24/7 which is like a very weird paradox
but
I think it's it's there's a a deep human
instinct to seek out certainty
to find a certain set of beliefs and
assumptions that you can kind of like
hang your hat on and build your life
around.
And I think it's becoming harder than
it's ever been before and I think as a
result
developing kind of the cognitive
flexibility to live in ambiguity
is probably more important than it's
ever been. What happens if you can't
deal with uncertainty?
Then you will over index on one single
belief, right? So you'll become radical
about one idea. You'll you'll basically
put all of your
kind of emotional well-being into a
single concept or a single world world
view.
And the danger of that is just that like
any
every world view is going to get blown
up at a certain point. Like nothing
survives contact with reality. Um
so when you are forced you know, when
when that world view gets contradicted
you're either going to suffer immensely
or you're going to have to double down
the delusion to maintain the certainty.
Anxiety is all about uncertainty. It's
about trying to compress uncertainty
down. Mhm. I don't know what's going to
happen in future.
If I can imagine all of the different
ways that the future might unfold,
especially the really bad ones,
>> Mhm.
I'll be able to plan
and war game. And that means that when
it happens, I'll be ready. Mhm. Yeah,
there's a
it's a really strange comment on how
humans brains work
that we would rather imagine a
catastrophe than deal with uncertainty.
Yes. Uh it you think about um you think
about is thinking in superpositions,
right? People would rather collapse the
superposition down into something that
maybe even breaks the laws of physics.
Like your dead grandma comes back from
the grave to tell you off for this thing
that you do you do the entire
supernatural shit's going on. Mhm.
That's what you would rather have in
your mind yeah than
I don't know what's going to happen.
Right.
It's interesting too like what you
described about anxiety that kind of
that treadmill that you get on, right?
Of like trying to predict
future outcomes.
In the process of trying to predict
those outcomes, trying to be become
certain about what's going to happen,
uh you actually just inadvertently build
more surface area for more uncertainty
because every
everything you try to project into the
future, you just create more
opportunities for that to be wrong. Yes.
>> And yes. Um so it it's interesting cuz I
think I think actually like the antidote
to this is it's more of like an aperture
issue, right? It's
I think instead of trying to be certain
about very specific small narrow things,
it's better to try to zoom out till you
find a place of confidence, right? So um
like just take like AI for instance,
right? Everybody's freaking out about
it. Everybody's got
you know, some people think the world's
going to end. Some people think
everybody's going to lose their jobs,
some people think like China's going to
take over everything.
I have no idea if any of those things
are true, but like if I zoom out broadly
enough and you just look at every major
technological revolution throughout
human history,
there is disruption, there is some
displacement, but like
society adapts and moves on. And so if I
zoom out to that wide of an aperture,
suddenly I feel some degree of certainty
that we're going to be okay in the
macro.
But in the micro, right, of like
are you and I going to have jobs in 2
years? Like I some less certainty about
that.
>> [laughter]
>> Yeah.
Yeah. It's uh
it's a kind of fragility to need a lot
of certainty because what you're saying
is
I can't deal with something that I can't
anticipate. I don't have enough
robustness in my system. If something
happens that I haven't planned for,
the only way that I can survive the
future is if I've already prepared for
it. Yeah. And that's the opposite of
robustness or you know, the best
anti-fragility. Look at COVID. Now,
COVID
everybody's lives during COVID basically
forked into one of two directions.
People either went way off the rails or
people's lives got
stupendously better. Right. Like that's
it. It wasn't really anyone who was
like, "Yeah, you know, COVID was okay."
Yeah.
It ticked over and stuff really didn't
change. You know, my my trajectory
stayed the same. That that was
like a lifestyle Rorschach test that
everybody took. Everybody looked at it
and some people went in one direction
and some people went in the other. And a
lot of it is
you just got dealt a [ __ ] shitty
hand, dude. Yeah. You know? Like that
that
hospitality job that you were just about
to take that was going to change your
life. I'm really sorry that [ __ ] that
blew. Or that SAS company that you were
about to start. Like yeah, I mean you
timed the [ __ ] out of the market. Well
done for incorporating in 2019 and
having everything ready to work from
home remotely. Yeah, yeah, yeah.
It's interesting like
So, what one of my fans recently asked
me a question
um about confidence and about
like people who seem self-assured in
kind of every situation.
And it's interesting because I think,
you know, when you hear a lot of
confidence advice,
you hear, you know, you need to fail at
something a certain amount of times and
you need to build evidence, right? That
you're capable of handling setbacks and
obstacles and all these things.
And it's interesting cuz I think it kind
of like confidence actually operates on
two different dimensions. There's like
state confidence and trait confidence,
right? And so, you can put yourself in
situations where you feel some degree of
certainty. Like you
you've done a thousand podcasts, right?
So, it's like
if a [ __ ] light blows up right here,
like you're probably going to figure it
out and be fine Yeah. And you're not
going to worry about it. Um but there's
there is an interesting aspect of like
kind of a broader trait confidence of
just
living enough of your life in that
uncertainty, being in enough situations
where you felt out of control, but
things turned out fine.
Um
that I I I don't think you can plan or
predict for. It's like almost by
definition,
uh
you have to live through things not
going as planned to build that like
deeper level trait level confidence.
>> Yeah, that's the dark night of the soul
thing. The worst thing that's ever
happened to you is the worst thing
that's ever happened to you. It's like
um
difficulty exposure therapy. Oh, I've
been here before and I didn't die. That
means I can probably be there again,
things will go okay. But if you haven't
been there before and it happens, if a
pandemic comes along again, everybody
apart from 5-year-olds are prepared.
Yeah. Way more Okay, I understand what's
going to happen here. Like I I lock
myself in the house, I'll probably
invest in some companies that have
decent, you know, like distributed I
zoom stock. Yeah, exactly. [laughter]
Buy zoom stock, yeah. You know that when
when COVID happened, there was another
company called Zoom whose ticker is very
close to the proper one, and that share
price went up by like 400%. It's some
Chinese company that just by fortune of
being called the same thing. All right,
next one. Yeah.
Do hard [ __ ]
Not because it's fun, but because the
win actually means something. You bled
for it. You broke for it. You earned it.
Easy wins are forgettable. Hard ones
change you.
That's the point.
I I've been thinking a lot about this
concept recently of like how
there's an inverse relationship between
convenience and significance. Like I
think
we tend to only appreciate things that
require some degree of friction or
sacrifice.
And
I mean, look, there's there's the
classic reason to do hard things, which
is kind of what we just, you know, it's
like you build resilience and you, you
know, you build up your endurance and
self-belief and confidence and all these
things, but
I'm I've been thinking a a lot about
this more from like kind of a
existential
meaning lens of that
when things are just handed to you, you
take them for granted. It's human
nature.
And so if there are a lot of results in
your life, if we if if we are all kind
of accumulating more and more results
and outputs in our life that are kind of
just handed to us by technology, uh-huh,
you know, [ __ ] burrito taxis coming
anytime we want. Like it it's
it's in in one way it's kind of robbing
us for opportunities of significance.
And
I'm
I'm maybe it's because I'm 40 now, but
I'm like
>> [laughter]
>> I'm like starting I'm starting to
develop
uh this like interest in in
intentionally introducing friction back
into my life in certain ways. I actually
had a conversation with my wife last
night where like she was telling me she
said that one of her her childhood
friends sent her some voice notes and
it's like
she was going through all this [ __ ] like
her kid was having problems
uh her business partner was like you
know, just completely checked out.
Um huge fight with like her ex-husband
all this stuff and my wife was like
do you want to talk?
And her friend was like I never even
considered like I didn't want to bother
you or you know, you're busy or
whatever. And then of course they got on
the phone they talked for like an hour
and a half and it was like this great
kind of reconnection in this moment. But
my wife and I were talking last night
about like how
just that reluctance to even like
actually call somebody
without permission without like
establishing okay, I sent a text
and then I asked if I can call.
Um
it's we're we're also like hung up on
it's an the phone is annoying. It's
annoying like when the phone rings. It's
annoying to like have to deal with
calls.
Um that we've like robbed ourselves of
the friction that actually builds like
the
uh the connective tissue of our
relationships, right? Cuz you can't
reproduce that intimacy through like
voice notes or text messages or
anything. So like that's a very
superficial example, but like
we're surrounded by those superficial
examples 24/7.
Is this making any sense?
>> Absolutely. What's
the I didn't know where you were going
at the start but you really brought it
back into the land there. Um
the uh the inconvenience of a friendship
is exactly where it grows from. Yeah,
it's
the definition of safety
the best definition of safety
that's been formally given to me is we
can go through something hard and come
out the other side okay. Mhm. The best
definition of personal safety and
sovereignty is I'm okay no matter what
happens. Right. She's
>> similar to a relationship with yourself,
a relationship with somebody else.
>> Yeah. But you have to
How do you know that you're safe if you
haven't gone through something difficult
with somebody? Mhm. It's the same thing
as Jordan Peterson's idea about
you're not being noble if you're unable
to be harmful. You're just being
harmless. Right.
>> A rabbit doesn't choose Actually,
rabbits can be bastards, but a rabbit
doesn't choose to be harmless. It just
doesn't have very many weapons. Sure. Um
but I the that line between
significance and convenience, I think is
so [ __ ] right. And I've been thinking
about this a lot. I'm sure that you
you write a lot of things, you need to
produce stuff. Everybody in one way or
another is probably using AI to assist
them with their workflow and
what I've noticed is that there's
certain things that it's robbed me of
the enjoyment of in completion, even as
it's made completing it easier and maybe
better. Right. And then you start to ask
yourself a deep question, which is
what am I doing it for? Right.
>> Am I doing it for the outcome? Because I
can speed run the outcome. Right.
Well,
kind of, but
also kind of not. What I'm doing is
I'm doing this thing for the way that I
feel when I have finished it. Mhm.
That's really what I'm doing it for. Cuz
let's say that um you could create some
prompt in ChatGPT. Thank you to our
partner ChatGPT. Uh and
that would create videos on your
channel.
Let's say they're even derivative of
your work. They're not using anybody
else's work. But it was able to get a
new channel of yours to a million
subscribers in four weeks. Yeah. And you
just put it in and you're like, "Oh,
amazing. It's my work." Right? So it's
still you.
But the process of getting there wasn't
that challenging. Right.
I don't think I don't think that you
would feel that satisfied. Think about
how satisfied you were when your
book actually gets completed by you by
hand in the before times.
>> Yeah, and it's like I struggle with this
too because I'm generally like a very
technology pro-technology person.
>> Who owns an AI company?
>> Yeah, so it's but I
I think of it like when you were talking
the
the thing that came to mind is it's kind
of like playing
a video game with cheat codes.
Right? It's fun for a minute. You're
like, oh, I'm like crushing everything.
This is awesome. But then when you beat
it, it's not satisfying. And it's almost
like most of the technological
innovation of say the last 20 years has
just been adding little cheat codes to
all these areas of our lives.
And
>> [clears throat]
>> it has made everything more seamless,
frictionless, convenient, faster, more
efficient, but it's like robbing the
satisfaction of like Which is the reason
that you do it. You do it for the
emotional state of having done it. Now,
hopefully having done it well, hopefully
having done it in a way that makes other
people's lives better and is popular,
maybe gets you some money, too. But all
of those things only matter in as much
as you can link your effort to that
outcome. Yes.
And I think part of it too is is that
it's it's causing us to mistake the
convenience and efficiency for what
why we're doing it, right? I like I
think
for example, like I think this dating is
probably the most egregious example of
this, right? If you if you look at the
just the state of the dating apps,
they're completely optimized for
convenience of
introduction.
And on the surface, if you're a single
person, like that sounds like a great
deal, but
in the in the process of like mass
matching people out of convenience, you
are losing that friction
and that and that
the struggle, which is essentially the
filtration system for who's actually
going to be a good partner for you.
Which also creates the significance in
the connection, too. And that that's
that bottom line. Easy wins are
forgettable. Yes. And that's the thing.
You look back on your life and you say,
"Wow,
I I don't actually know how I got here."
I mean, it's great, and I look at all of
the things I have. Isn't that wonderful?
I I think about this people that got
became millionaires,
deca centimillionaires through crypto.
Mhm. Yeah, how deranging must that be?
Mhm. Completely deranging. The same way
as somebody who's poor winning the
lottery, in many ways that could be one
of the worst days of their life.
>> Yes. When they look back, they go, "Wow,
that was completely
unmoored, untethered to my existing
perspective of reality.
I'm never going to have a day that's
that good again." Right? It's like It's
like having never done cocaine and then
deciding one day to complete like a
Charlie Sheen-size dose of it.
And you go, "Well, I'm not conditioned I
wasn't I didn't build up my tolerance
for this. And I don't have the story and
the narrative." And that's what we live
in. Humans live in these narratives.
>> Yeah. Yeah.
It's There's also like there's a skill
aspect of this, too, right? Like
especially with around money and
relationships. Like
I think part of the issue with kind of
the the app-driven dating culture is
that there's a lot of just simple, basic
dating skills that you build and
optimize through like actually speaking
face-to-face with lots and lots of
people, especially people who are not
very interested in you. Mhm. And uh
>> you have a lot of experience with that.
Oh, yeah. Oh, yeah, yeah, yeah.
Um
the
And the interesting thing, you know,
there's this stat around lottery
winners, where like the majority of them
end up broke, lots of them end up
depressed, lot number of them commit
suicide. And I think a lot of it, too,
is is that there's this this there's a
skill set around money, right? Which is
like, okay, you have a lot of money,
there's a lot of
bad ways to manage that money, there are
a lot of bad decisions, there's a lot of
bad habits around money that you've like
never developed cuz you never climbed
the mountain steadily over a long period
of time. You were just like air-dropped
to the peak. And so,
clearly you just fall off.
>> But the stupid thing is, we don't know
what technology we have now
that had it have not been there, we
would have preferred our lives in the
past. There was a I think the typewriter
came in
partway through Nietzsche's life. Mhm.
And his writing changed Interesting.
>> when he the typewriter came along. He
was previously writing by hand.
>> Yeah. And then after that, his sentences
got shorter, his writing style changed.
And I wonder how many people when the
typewriter came along said, well,
without the quill, it's going to change
all of these things. Now, that's not to
say that some technologies can't unlock
creativity and unlock your access to
difficulty. There's like there's
unnecessary challenge, but it certainly
feels to me like if there's a bell curve
of where the optimal point is, or the
area under the curve, we are way
overshooting it now that a single prompt
can basically spit out a passable piece
of work. All that being said, Mhm. I do
think that the advent of AI opens up for
everybody.
AI basically regresses you back to the
mean. Yeah.
>> it is. It's optimizing for the mean.
Yeah. So, if you're worse than if you're
in the bottom 50% of anything, It's a
great deal.
>> AI will make you better.
>> It's a great deal. If you're in the top
50% of anything, AI makes you worse. And
if you're trying to do anything,
you shouldn't be doing it if you're in
the bottom 50%. So, presumably, it's
actually dragging you back. Yeah. Yeah.
I think the tricky thing with all all of
this whole concept, all these
technologies,
is what happens is that it becomes
incumbent upon us individually to go
find the new difficulty, right? Which is
hard. E- Exactly, right? So, it's like
using AI, but also
pushing yourself to still do something
original or unique or have original
ideas.
Uh
and it's
And the problem is it's just like it's
it's really against our you know, our
nature is to always choose the last the
path of least resistance and
um so, it's like very hard to develop
that muscle and I think a lot of people
just don't have that muscle. Choose
hard, dude. All right, next one. Yep. A
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s.com/modernwisdom
and modern wisdom
at checkout. When you select a partner,
whether you realize it or not, you're
choosing a whole lifestyle and not just
the person.
You're choosing their sleep schedule,
you're choosing their money habits,
you're choosing their stress levels,
their family drama, their levels of
cleanliness, their work ethic, their
coping mechanisms,
all of these things will be a baseline
of your daily life. If their normal is
doom scrolling till 2:00 a.m., avoiding
all conflict, impulse spending, and
never exercising,
guess what?
You're signing up to live in that
ecosystem. Love does not cancel out
people's flaws. In fact, love just makes
you tolerate them for longer. Most
people obsess over
do we have romantic chemistry?
And they completely skip can I live with
this person's version of a Tuesday for
the next 10 years?
>> [laughter]
>> The hard truth is you don't fix
somebody's lifestyle from the inside.
You either accept the package as they
are, or you walk. Mhm.
I've been having I've been having this
conversation with a lot of single
friends recently of
what I'm what I am noticing
is that people tend seem to have kind of
this laundry list of requirements. And
as soon as they and there's this also
this false perception of infinite
options. And
so as soon as the person that they're
seeing or that they're on a date with
like fails one of the qualifications,
they're like, "Oh, next. I'm going to
move on." And then of course they're you
know, 45 and still single and wondering
why they never found anybody.
And
have you ever heard that story that I
think it I think it it was Warren
Buffett where he said that he was like,
you know, you you
write out a list of 20 things that you
want in your life.
Put them in order from the thing that's
most important to least important, and
then cross out everything but the top
three.
It I I'm I've essentially started giving
that exercise to my single friends. Cuz
I I'm like, "You're not going to find
all of these. And and and it's
you've been brainwashed. You have this
like false perception that there's a lot
of these people out there that that tick
every single box.
And there's not. And you're probably
even if there is, you're probably not
going to meet them.
And and if you do meet them, they're
going to have so many options that it's
going to be like very unlikely that you
end up with them. So,
it's find your three non-negotiables and
then negotiate on the rest. And that's
like [ __ ] sacrilege these days to
tell people cuz they're like, "I don't
want to settle." Yeah, I don't want to
settle. It's like
Dude, everybody settles on something.
>> I mean, you're settling in that you
can't fly at the moment. Yeah.
>> [laughter]
>> You know, you're settling in that you
need to go to bed every night.
>> Yeah. I mean, dude, there's things I've
been with my wife for 14 years. There's
things about her that still drive me
[ __ ] crazy. And But I
But she's like Latina, right? Well,
yeah. Yeah, so that kind of comes That's
part of the course. It's yes, it's part
for every course, but it's the Latina
The Latina versions are just much more
dramatic.
>> [laughter]
>> Very loud with lots of tears involved.
Spicy.
>> [laughter]
>> The spicy version. It's the fuego
version. It's fuego dating. Exactly.
Um but there's things about me that like
she can't stand. But it's like you just
accept it at a certain point. You're
like, okay, the good vastly outweighs
the bad and and you go with it. And um
and I think
I think the reason
that post did so well is
you know, when you are
meeting people, when you are dating
people,
there's
there's this whole kind of like iceberg
under the water of traits and
characteristics and personality and
connections and relationships
that you're you're not really aware of
that they're there. Um but that's
actually going to be the majority of the
relationship. And
really most people are kind of just
going on vibes, you know, when they're
when they're dating somebody. Um
And so I I just think it's helpful to be
like explicitly conscious about it and
understand like, okay, if
if her mother's crazy, like
and you want to marry her, like you're
going to have a crazy mother-in-law for
40 years.
>> Buckle in for some crazy. Exactly. Like
it it's just put it on the plate cuz
it's part of the course. You can't You
can't only It's not a buffet. You don't
just take the items you want. You got to
take It's the whole pre-fix menu.
You know what the original name for this
podcast was going to be? What's that?
Crushing a Tuesday. The reason for that
glad that I didn't do it. Uh another one
was mind and matter and another one was
brain and brawn and it was they were
horrible. Modern Wisdom was divine
inspiration. It came to me at 3:00 in
the morning. Yeah.
>> Much better. And thank you. Uh Crushing
Tuesday's not bad.
>> Crushing a Tuesday was taken from a Tim
Ferriss podcast.
>> Okay.
>> And what he said was most people try to
optimize their lives around peak
experiences.
>> Mhm. But your life is made up of average
Tuesdays. Yeah. And your goal should be
to make your average Tuesday as
enjoyable as possible. Yeah. And that's
what you're talking about here. That
what people look at is the amazing sex
or the fascinating conversation. They
don't realize
what is this person like
normally? What is the middle of their
bell curve of just how they operate?
Mhm. What do they do with
with the most frequent interaction
between them and reality? What do they
do with their diet? That's pretty
important. What do they do with their
sleep pattern? That's pretty important.
These are structural things. How do they
deal with discomfort? How do they deal
with things when they're hot? How do
they deal when they're dysregulated?
What's their family like? Yeah. What are
their timelines like? You know, your
timeline's in the same moving in the
same direction.
And that is What what's the relationship
with money like? That is what you are
signing up for. Right. And that line,
love does not cancel out people's flaws.
In fact, it just makes you tolerate it
for longer. Mhm. Um
which is what's deranging to a lot of
people that they get into a relationship
with somebody who isn't right for them
or isn't good for them.
And the
capacity of that love, the intensity of
their love, just allows them to stay in
something which isn't right for even
longer. Yeah.
And I think that people often feel
guilty about having optimized for
romantic chemistry
when what they should have been
optimizing for is
is Tuesday evening with this person
enjoyable. Right. And it's it's easy to
optimize for that romantic chemistry cuz
that's what you're flooded with when you
meet somebody you really like. Um so
that's what you're going to be biased
towards. And I should I should add so
it's funny cuz I think I've posted a
couple variations of this post over the
years and
um
every every time there's always like a
couple angry people in the comments who
are like
you this is unrealistic. You shouldn't
expect somebody to satisfy all of these
things for you. And the point of this
isn't that you have to go find somebody
who has a mother that you like and who's
like good with money.
>> of that. Yeah, no, it's like it's you
have to find somebody that you're
willing to tolerate all of the all of
those things, right? So it's it's not um
they're not trying to hit a a ceiling
like you're just trying to make find
somebody who like nothing falls below
your floor. Mhm.
And it's also I think a lot of it there
are a couple other facets of this.
I think one is
understanding that what you
what what are you particularly well
equipped to handle?
So for example, my wife's Brazilian.
She has a lot of feelings.
Uh
and I'm just like very even-keeled
pretty much all the time. It it really
takes a lot for me to get worked up
about anything. Like I'm I'm the guy who
doesn't give a [ __ ] So
it actually works extremely well. Like I
can handle a lot of emotions. It doesn't
really freak me out. I don't like get
sucked in the drama easily.
So there's like a certain amount of
self-knowledge of understanding
this is the type of partner that I'm
probably well suited for because
my strength kind of
resonates well with their weakness or
vice versa. Whereas like
my
you know, I I've a very very like
strong need for intellectual
stimulation. I get bored extremely
easily.
And back when I was single like I I
dated a lot of really cool girls, but
who just like weren't super smart or
curious and I
I was bored within minutes. And some of
them were smoking hot, some of them were
awesome in bed.
And I I I remember sitting there being
like I can't believe I'm going to break
up with this girl. Like she's what am I
doing? But I was bored. I got nothing to
talk to you about.
>> Yeah, I was bored out of my mind. And
your first date with your now wife was
you met in a nightclub and within 30
minutes we're talking about Russian
literature?
Uh Russian grammar. Russian grammar.
That's it. [laughter]
You know. Yes. I told you about this
last time that uh
my best piece of advice for sort of the
intellectual bros or the intellectually
inclined bros when they're single is to
speed run sending weird psychology
articles to the girls that you're
talking to and to just see who comes
back. It's like an intellectual [ __ ]
test. And you're not looking for the
smart ones, you're looking for the ones
that engage. Oh, that's cool. Never
never heard of that before. Like let's
talk about that the next time we get on
the phone or next time we go for dinner.
Even if they don't know anything about
it. Like that's not what it's about.
Okay, can I is this person interested?
Are they going to engage with me?
So yeah, I think uh
It's funny. Rory Sutherland's got this
idea. He says you should have an air
fryer girlfriend not a Fiat 500
girlfriend.
And what he means by that is you want to
find somebody
who only you can see the value in in a
way that other people can't
and who have disadvantages that only you
can tolerate in a way that other people
can't. So if you have an air fryer for
instance
it's going to stank up the kitchen. If
you're sensitive to smells, it's going
to be a bad thing to have in your house,
or else you're going to have to put it
out on the balcony or in the garage or
something like that, and that's a bit of
a nightmare to use.
If you're not that bothered about
smells, you can
have your entire life's calories go
through one machine.
Uh he uses the example
that um he doesn't mind noise when he
goes to sleep. Mhm. He's a fan of
trains, and he likes beer.
So, he lived in a house that was next to
a pub with a garden that backs onto a
railway line.
Because he quite likes the trains.
They're actually actively sort of
enjoyable for him to see going by.
He doesn't mind that much about the
noise from them or from the beer garden,
and he's made good friends with the
landlord of the pub, and it means that
he can order a beer by leaning over his
fence
and asking for it. And he can sort of
enjoy the atmosphere of the pub from the
comfort of his own home. Uh what he's
done is he's been able to get a house, I
think it's his cottage that's somewhere
in the British countryside. He's been
able to get that at a price that most
other people would still think was too
much despite the fact that it's
discounted
>> [clears throat]
>> because there are certain inconveniences
and challenges that he is particularly
well equipped to put up with
that other people would struggle with.
Yeah. And the same thing is true when it
comes to choosing a partner. Can we dig
into this a little bit because I feel
like
>> Well,
I'll let you know how that goes over
with my wife. I'm going to I'm going to
go home after this.
>> Darling, darling, I I want
>> air fryer. You're my life.
>> fryer, am I? You're my air fryer. I can
cook everything in you.
>> [laughter]
>> Well, yeah, that's I mean, she is
Brazilian, so they're highly fertile.
Yes.
Uh
but it's and especially like you you
come more from this optimization world
than I do. Um but
the person like
the personalization of optimization,
like this is the thing that always
bugged me about a lot of the
optimization content out there because
it's everybody's so different in terms
of what they want and who they are and
like what they're predisposed to.
And I think the same way like some
people are more predisposed to
certain athletic activities or certain
physical activities than others,
we're all predisposed to like certain
psychological environments and certain
types of relationships than other
people.
And and and I just it drives me crazy
that there's like no accounting for that
often. Like there's no discussion of how
it's
yeah, living next to a train track where
you can order a beer over a fence is
like that might actually be optimal for
one person's life. Whereas you would
never see that like
broadcast on, you know,
health and fitness industry.
>> optimal way that you should get your
house. Look at all of the advantages.
Well, we know that those advantages are
so niche that it only addresses a very
small cohort of people. Right. But the
assumption here is
all optimization advice is optimizing
for the general
>> Exactly. You know that study about they
tried to engineer fighter pilot seats
inside of US fighter jets and new US
fighter jet. They took all of the
fighter pilots and averaged their body
dimensions so that they could design the
seat that was the average of them all.
It fitted zero pilots.
>> [laughter]
>> There's no such thing as average. Right.
There is no such thing
>> The average person literally doesn't
exist. They're an aggregate of
everything. But I mean, let's say for
instance that you had a distribution of
people on a graph that looked like a
pair of boobs. Okay. Right. So you have
sort of two there. Yeah. Where's the
average? It's actually at a point where
maybe nobody is.
>> You know? This is the problem with doing
it. And I understand that
sweeping generalizations about advice is
something that I've always steered away
from when I can. Yeah. And it's been
massively to the detriment of my
credibility.
>> [laughter]
>> I'm I'm doing other things that are
massively to the detriment of my
credibility as well.
But, um
one of the reasons is people love
certainty.
They love absolutes, they love
certainty, and this goes back to the
fact that
uncertainty is very difficult to deal
with. If I listen to someone who says,
"Well, we know we know that this is the
case. We know what Israel is doing. We
know how much protein you should have
per day. We know what the best sleep
formula is." You go, "Well,
[ __ ] hell, like I don't need to worry
anymore. All the chaos of the world, all
of the different directions that things
could have gone in."
I don't need to I don't need to wrangle
with that. Yeah. And
it's way less sexy to say,
"Well, it's directionally correct that
it seems to be the case that in most
circumstances I would estimate that it
is good to
It's way less sexy, but it's much more
accurate for people. If you're the sort
of person, and this is why for the whole
podcast, and I see this all the time,
when people get pissy about some piece
of advice that's been put forward,
especially when it's been caveated.
Well,
the outlier actually I think you'll find
It's like,
"Hey dude, if this is not for you,
that's fine,
but your ability to discern doesn't mean
What you should say is, "That's not for
me. Huh, I wonder if it is for anybody
else." Mhm. Can you imagine if that
piece of advice is for somebody else?
And if so, then like
shut the [ __ ] up. All right. Yeah.
This piece of content that isn't for you
found you, or this piece of advice that
isn't for you found you.
Your first port of call should be, "Wow,
I wonder if that actually exists for
anybody. [ __ ] I actually can imagine
somebody that it would be good for
that's in my life or
Huh, how varied are we as humans that
that's the case? Isn't that
interesting?" The The flip side of that
there's a flip side version of that that
I see a lot that I
that actually concerns me even more,
which is that people will hear a piece
of
general piece of advice. Um they will
try it on themselves, It won't work. And
instead of coming to the conclusion of
like, "Oh, there's just something
different about me and I need to adjust
accordingly." They assume that there's
something wrong with the advice. No,
with them. Oh, okay. They're like the
advice is the gold standard, right? Cuz
it came it came from, you know, Mr. Guru
or Mr. Super PhD. And
but it it's not working for them. So,
therefore they must be doing something
wrong. They must be something's wrong
with them. And so they need to like go
find an even more detailed protocol and
implement it even more strictly. And you
see them kind of get into this like
OCD spiral.
>> Over-optimization spiral. Yeah, yeah,
yeah. The
>> [snorts]
>> the pain of trying to be perfect will
kill you more quickly than your
imperfections will.
>> Yeah. The one thing that I remind my
listeners on my show of all the time is
that like the best, most credible piece
of advice in psychology, like if you
look at all the literature in terms of
every intervention imaginable
every [clears throat] intervention
imaginable
and like what its hit rate is,
it's like maybe 50%. You know, like the
very best forms of therapy with a really
good therapist, it's like
maybe cracks over 50%. So, it's none of
this stuff is going to work for
everybody all the time. And in fact, you
should expect that roughly half of it is
not going to work for you. At best. At
best. And so it is it is your
responsibility to try everything, track
what what's working, what's not, be
honest with yourself about what's
working, what's not. And then like
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That is definitely a uh
that was definitely posted in 2025 or
2026 cuz it that would that would that's
the sort of thing that you could not
post between like 2016 and 2022. Mhm. Uh
it would've gotten me canceled. Um
all sorts of proclamations about
white male privilege or whatnot.
Um
I mean, it's it's
it's difficult because there are
genuine
victims in the world and there are
people who have genuinely suffered lots
of [ __ ] that is not fair and not their
fault. And
those people deserve
sympathy.
But they don't deserve
they don't necessarily deserve anything
more than that. And
I think we're kind of coming out of this
period, but we went through a very
intense period where there was a lot of
entitlement associated with
Like I I think in one of my books I
called it the victimhood Olympics. Mhm.
Right? It's like And And you see this
now with like a lot of like super lefty
groups, you know, it's it's like well, I
am a abused indigenous person of color
who grew up with
three legs and and then it's like the
next person is like, well, as a person
who grew up with one leg and is a abused
transsexual indigenous person, like my
voice actually carries more weight than
yours. And And I've got gluten
intolerance. Yeah. Yeah.
>> [laughter]
>> It's It's like at a certain point it's
like
who [ __ ] care? Like what are you
going to do? Correct. Right? Like what
You can't
You can't like just sit around measuring
your pain every day as if it's like
you know, it it it earns you merit
badges. Mhm. I've had to pull this up.
This is one of the best takes on Alex
Hormozi getting in trouble for saying
this the same thing that nobody owes you
patience just cuz you've had a rough day
or a hard upbringing. Yeah. And he wrote
a response. This is [ __ ] money by
him.
>> [clears throat]
>> If you had disadvantages, I agree with
you. You are right. It's harder to be
successful if X happened to you. Replace
X with gender, race, birth deformity,
different language, different country,
abuse, etc.
The main point of the longer
conversation is that despite the
disadvantage,
you only have one choice.
What are you going to do about it?
Number one, take action anyway and
become proof to other people like you,
your people, also born into this abused
tragedy,
that you, too, can overcome it, and they
can as well.
Number two,
blame and complain. And to be clear,
do whatever you want.
I support your choice, but only one of
those decisions will make you better,
and I wish I could say this without
getting attacked, but you know who wins
by you not being successful? Whoever and
whatever you blame. Mhm, [ __ ] that and
[ __ ] them. You can lead a rebellion of
one,
and blame the one thing you can control,
which is you.
In your mind, redefine the word blame as
give power to. Mhm. And when you do
that, there's only one person you're
going to want to give more power to, and
that's you. For everyone who had shitty
circumstances, I'm on your side, your
long-term side, the side that wants you
to win. So, do it anyway, with all the
disadvantages, and still tell them to
shove it, and win. I want to be clear,
again,
if you had tough [ __ ] happen to you, it
sucks, and that's not your fault.
But now what? Where do we go?
Isn't it crazy how many caveats and
like,
you know,
>> throat-clearing, land acknowledgements?
>> Yeah, yeah.
>> [laughter]
>> Yes, yes.
>> Dude, I got in I I I continue I continue
to [ __ ] get in trouble by saying
things that to some people doesn't land
right, and to other people becomes a
mantra that they live by.
>> Mhm. And yeah, the the
I understand, because
creating any
goal to aim for,
and degree of obligation,
can make people who feel like that's out
of reach for a reason that isn't their
fault, feel [snorts] like they are being
made to pay twice for something that
hurt them. Mhm.
And that [ __ ] blows.
But it also makes communication really
clunky, and I hate it.
>> Yeah.
>> It's so Oh. Yeah.
>> over and over, and it it's such a a
shallow form of
empathy as well. Yeah.
>> To to assume that the only way that you
can be caring is if you think about
the middle 90% minus the two fives on
the end that are obviously unrealistic
for you to have thought about. That you
have to include all of these people as
opposed to hey, I'm speaking to a very
specific cohort of people now.
Yeah. It it I would argue the empathy is
actually completely disingenuous because
it's
Right? Like if I'm empathizing with
somebody strictly because of their the
color of their skin and their gender and
their sexual orientation. Like that's
exactly what they don't want to be
empathized for. Correct.
So, it's it's
it's backfiring. Like the whole strategy
is backfiring in the first place. We
were talking before I did my show in
Australia and to the people who came to
the Sydney show, you will remember that
um James came out swinging when he did
his warm-up before me and he made a
comment partway through which was
uh I hate to say it, but I'm racist.
And I'm racist against a very unique
group of people and it's Italians. He
says, I know that I'm racist against
Italians because I love the food, but I
still don't like the people. And there
was a a lady
>> [laughter]
>> a lady partway through the show
who piped up and said I was made to
basically do the apology for James.
She piped up and said, I really think
that you need to be more careful about
you know, some of the sort of judgments
that are being made in the show. I'd I'd
I'd make a joke and James had made a
joke and she's like, you know, this is
sort of making make people uncomfortable
and it's exclusionary and all the rest
of it. It was one of those moments where
I'm like, [ __ ] there's like 2,499
other people in here looking at me to
see if I can handle this situation.
And uh
I I realized that
true equality is when you have to put up
with the same level of [ __ ] that
everybody else does. Mhm. If you want to
be properly properly included,
the most inclusive society, it's to not
be treated with kid gloves. Yeah. If you
told me that somebody was treating me
differently because they thought that I
couldn't handle it or something,
that is a kind of bigotry and
patronizing
cotton wool gentleness that would make
me feel so [ __ ] icky. Be like, "Oh my
god, you are not my friend. You are not
my friend." Yeah, does that mean that
you push the person who's only just
started training at the same level that
you push the person that's professional
athlete? Obviously not. But when it
comes to including people in discourse,
I think that yeah,
true equality is when you put up with
the same level of [ __ ] that everybody
else does. Mhm.
That's funny in Australia, man. I
I'm just remembering I did a show a
couple years ago in Brisbane.
And
I had I had this bit in the show. I was
talking about Freud. You know, do did do
they do this in your shows out there? So
Australia has this thing where they have
like the sign language person on stage
signing for everything?
>> Did they have one for you? Yeah.
>> Okay. Like all all of my
>> Do you do you have many deaf fans in
Australia? Brisbane? I don't know. I
never HEAR FROM THEM.
>> [laughter]
>> [ __ ] ME.
YOU WALKED RIGHT INTO THAT.
>> [laughter]
>> YEAH, SO every show, yeah. I had a There
was a guy on stage on the corner of the
stage like doing all the signs or
everything. Cool. So I I implemented a
segment of the show when I I had a whole
section about Freud and some of Freud's
like
whackier theories.
And I had I had a segment where I talked
about how Freud had an obsession with
dicks, moms, moms with dicks, [ __ ]
moms with dicks. And I just like went on
and on and then like I would like make
the person sign everything.
>> Unbelievable. What does [laughter]
What does Freud's obsession with [ __ ]
moms with dicks in sign language look
like? I don't know, but
>> [laughter and gasps]
>> it was it was just so funny to like
watch the signer just get so
uncomfortable and then yeah, it was a
great crowd moment, but there was one
there was one time in Brisbane where in
the Q&A afterward a woman got up and uh
basically started chastising me for
transphobia and um lecturing me about
how I had like a moral responsibility
and
as a the moms with dicks thing?
>> Yeah. Okay, right. And because I have a
platform and all this stuff and uh Yep.
Um
and it was it was interesting cuz the
crowd just instantly started booing her
and um
but it was funny cuz like I I
I tried to use it as kind of a teaching
moment and I said something very similar
to you, which is like, "Look, if you
you're
it's not a quality if we can't laugh
about it."
Right? Like if if
as long as something is
so like can't even be spoken of because
it is needs to be it's so fragile and it
needs to be protected to like such an
extreme extent. Um
like that's that's not a quality that's
actually
kind of the opposite of a quality um
in in a lot of ways.
I don't know if if I convinced anybody
of anything, but uh it was it was a fun
moment.
>> Well, suddenly the deaf people got
convinced. Yeah.
Jim [laughter]
Jimmy Carr's got a line where he says
telling me that there is a problem too
serious to joke about is like saying
there's a disease too bad to create
medicine for. Yeah.
You go like, "Th- This is the salve that
helps people to see this problem with
less seriousness. It's not being
callous. It's not being flippant with
it, but it's helping them If anybody has
ever had a problem
that's felt really important to them,
have they wanted to take it more
seriously or would they like to be able
to find a way to actually inject some
Yeah, [snorts] like that is
[clears throat] isn't that like isn't
that funny? Humor it's therapeutic. It's
funny actually that that the Jimmy Carr
quote it reminds me so my my grandmother
she died of a brain tumor when I was
probably 14 15
and it was it was one of these like
awful cancers like she
died very slowly
>> Rapid onset?
No, slow. Slow yeah, over the course of
like you know,
probably eight or 12 months and we just
watched her deteriorate like week after
week week
and it was awful like we we would
spend every weekend with her and we'd go
see her
and my grandmother had a great sense of
humor and so she started cracking jokes
about she like named her tumor and she
was like cracking jokes about her tumor
all the time
and when it got really bad like it it
started to get awkward you know, so
she's like she can't walk anymore. She's
like her she's having memory problems
but she's still cracking jokes about the
[ __ ] tumor.
>> [laughter]
>> And at at a certain point like my aunt
got really upset and she was like
you know, she was like Maureen like you
can't joke about this like this is this
is really up like it's upsetting and I
remember [snorts] my grandmother said
she was like there's nothing too serious
in this life that you can't laugh about
it and um
and she was like it's my tumor I'm going
to I'm going to
>> I'm going to laugh at it if I want. She
was like I'm going to make any joke I
want about it but that always stuck with
me and it's something that like I I
believe very deeply as well. Yeah, it's
a strange one but
there there's a recent bit of research
in the New Statesman that just came out
about the attitudes of young women
specifically in Britain. Mhm and um
white women are significantly more
likely than women of color to say that
the country's racist.
So what does that do to us? Like how
how? Because [laughter]
because there is this
>> know how but it's just like how did we
get here? I know
>> [laughter]
>> It goes back to it goes back to the
desire to be seen as empathetic.
>> Yes.
>> Right? If you can show yourself as some
kind of savior, some sort of white
knight that's going to steam in. But
again, in that is so much
It's such a patronizing perspective to
say, "Oh, you poor you poor people of
color. You You poor deaf people. You're
not able to You're so unresilient that
you can't deal with this yourself. Allow
me Allow me to come in and tell these
people exactly what you want." You go,
"I
Hang on a second. Notice that the person
that piped up about the joke James made
about Italians wasn't Italian."
Of course. Of course she wasn't.
>> [clears throat]
>> I mean, I don't know, Chris. I think
you're kind of minimizing the epidemic
of transphobic deaf people in Australia.
It is It is It is a real problem, and
you're not taking it seriously.
>> I'm not I'm not help I'm not helping
>> Check your privilege. That is true. That
is true. I am
>> [laughter]
>> I am British, which I do think means
that I've kind of got
How do you say?
I've got
ancestral empire privilege, but
modern-day embarrassment disadvantage.
Uh You know, I I'm just If you would
invested in the UK If the UK was a
stock, it was like [ __ ] Herbalife or
something. This thing has just
absolutely nose-dived.
>> you had to have seen that recent survey
where they surveyed British people of uh
economically what if the UK was a state
in the US, where they would be. And the
the Brits said they'd be like number six
or number seven, and it's like,
"Actually, it's 51st." Yeah. [laughter]
Yeah. Although, we're like fifth in
America in number one in America in uh
heart health, number one in America in
obesity, number one in America in all of
the health stats.
>> That's a low bar. That's true.
[laughter] Across all of America?
There's not even There's not even one
state. You know? There's like those
>> When it comes to health, like, yeah,
we're we're completely [ __ ] over here.
All right, next one.
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modernwisdom.
If you have to explain to somebody why
you deserve respect, then you're already
in the wrong relationship, full stop.
Mhm. People don't realize that you
shouldn't have to ask someone to
prioritize you. You shouldn't have to
beg them to be proud of you. If their
efforts have to be requested, then it's
not really effort. It's like compliance,
and compliance fades the second you stop
asking. So, really,
it's just a performance. They're just
doing it to placate you and keep you
satisfied and stop you from complaining.
The right person will treat you well
because that's who they are. They just
fundamentally care about you regardless
of how other things are going. Not
because you gave them a checklist or a
deadline,
but because you are just somebody that
they value. So,
if you feel like you have to train
someone to just be a decent partner for
you,
they've already kind of told you
everything you need to know.
You probably just don't want to hear it.
I'm I'm going to amend that.
Cuz that that works great. You know,
that's I think that's probably one of my
reels on Instagram or something. Um but
I'm going to amend that. I'm going to
say that that is true in the
macro,
not necessarily true in the micro. Like
Let me Let me explain this. So,
if somebody is egregiously
disrespectful, consistently
like you are constantly fighting for
them to even acknowledge you, pay
attention to you, care about you, like
do anything.
Um
that in and of itself is
is unfixable to a certain degree because
like if there are certain just base
layer requirements
for a healthy relationship. Um
that the fact you have to request them
means that
it's
it they are non-transactional by nature.
So, as soon as you request them, it
becomes a transaction. And so, you are
you kind of invalidate whatever is
given. Mhm.
So, if it is if if it is on a severity
of scale that like there's just nothing
present at all,
the amendment that the nuance that I
will add to that is that
there are often cases
within a relationship that is already
well established on trust
where somebody is just kind of dropping
the ball. And
uh and is
not showing up
in the way that
even they would intend to show up.
Not acknowledging certain things. Maybe
he has a blind spot around something.
Maybe he's going through something,
right? You know,
uh has some difficulties going on in
their life. So,
it's one of those cases where it's like
it's
I think it is marginal like on the
margins it is not only normal but it's
healthy to ask like say like hey I'm
kind of feeling unacknowledged or
unappreciated in our relationship right
now like can you
can we work on this can you help me out
here
it'd be nice if you did this or did that
or you know
showed up to my birthday party or
whatever
um but if it is on such a macro scale
that like you're asking for it to exist
in the first place then it's there's
nothing there
um and I think
I think
the reason this resonated
I think the reason this resonated so
much is because there's so many people
out there who
are they confuse that that macro problem
with the micro problem correct right so
they're they're in a relationship with
somebody who's like gives zero shits is
not showing up for anything is not
acknowledging anything
and in their head it's actually just a
marginal issue of like
hey it'd be nice if you like
answered my phone sometimes yeah like um
so anyway that's that's some nuance to
apply to that there's a difference
between
telling somebody that they should think
of you and explaining what your love
language is exactly right like there's a
difference between
asking somebody to show up and
explaining how you would like them to
show up correct
>> this person is applying effort they're
being thoughtful they're considering me
they're just maybe doing it in a
a different sort of a way than it would
maybe be optimal
versus this person just isn't
considering me or the imbalance of
consideration is so great and also you
said when there's been a an established
level of trust right that you kind of
know what this relationship has in store
typically right
what if it's never shown up
what if this has never actually been
there and the only reason it is there is
if you kind of constantly
you're constantly refueling this gas
tank with
requests and beratement and compulsion.
I'm going to keep dragging you to do
this thing, to think about me, to reply
in a timely manner.
I'm going to keep on reminding you that
this is something that's important, full
stop. After a while
if you've done it a lot, either in the
macro or to be honest, enough micros
makes a macro in any case, you just have
to admit to yourself, you go
this is
just incompatibility. Like if you have
to make so many bids and this person
after a while is just going to feel
like, well
like who are you in a relationship with?
Because I'm showing up as me, you have
to assume that people for the most part
are showing up as themselves and the
goal should be to find somebody that you
need to instruct and train as little as
possible. Yes.
>> Because
some people have a big tank of growth,
some people have a small tank of growth,
but regardless of how big or small the
tank is, if you start really close to
the destination, you don't need to drive
as far.
And then, let's say that someone's able
to grow a lot, then you can both grow
together and become better than you ever
were before. But if almost all of your
you you want to go to bed at 2:00 in the
morning cuz you love going out partying
and your missus wants to go to bed at
9:00 p.m. because she likes an early
night.
In order for that relationship to work,
both people are going to have to
compromise on the thing that they want.
Now
maybe that would expose you to some
really
important routines that might make your
health better and maybe that would
expose her to some really exciting
nights that she wouldn't have had
otherwise and it'll be really enjoyable.
But also maybe you might be better off
with someone that you can party with
until 2:00 in the morning and not have
to compromise and she'd be better off
with someone that wants to watch Peaky
Blinders at 8:00 p.m. and then fall
asleep. And that is kind of what you're
looking for overall.
How is this kind of compatibility and
are our incompatibilities
complementary
as opposed to
competitive, friction-inducing?
I think there's a component of intention
here as well, where
there there is there's a compatibility
dimension to it, right? Where it's like
you're just two completely different
people and you're not well suited for
each other.
And then there's
and I think really what that post was
like
what it was kind of poking at is that
sometimes you just have a partner who
like
is not prioritizing the relationship.
And
and so if you go to them and you're
like, "Hey, I need to be acknowledged. I
need to feel special. I need like it'd
be nice if you cared more."
>> [snorts]
>> The issue isn't that they're not
returning your calls, they're that
they're not, you know, showing up for
your after-work thing or whatever.
The issue is that they don't care. It's
not a priority for them. And you can't
change somebody's priorities.
Um
I I would say too there's like
it's there's a certain amount of like
but if there is if there is kind of a
bedrock of trust, if there is kind of an
overall compatibility, there is still
this like maintenance process that
happens over the years.
>> Um
Like a simple example from my life. I'm
I'm like
a hopeless workaholic and I go through
these cycles where boom and bust. Yes, I
kind of get like ramped up and my wife
is super patient and supportive.
Um
but I'd say every three or four years
like we hit a breaking point where she's
like, "All right, dude, you've got to
take a Sunday off or like we have to go
on a vacation."
>> to hang out with you. Yeah, exactly.
She's like, "I feel ignored. I feel like
I never see you anymore. I feel like
you're working all the time. You're
always tired. You come home, you don't
want to talk cuz you've been shooting
all day like all all this stuff and
um
and and she's 100% right. And so I'm
like, "Oh yeah, I should like back off
cuz I'm like but it's
she's also not just doing it for
herself. She's doing it cuz it it's like
it's for my sake as well.
>> She she's like an external conscience to
you. She's augmenting your life as
opposed to working against it.
>> Yes. Yeah, I mean that's such a good
point that if you're not being
prioritized, Stan Tatkin's got this
wonderful audiobook and he refuses to
come on the podcast which is very sad to
me. But um he's got still got the best
relationship book
that I've ever consumed and it's only
available on audio
uh and it's called Your Brain on Love.
Stan Tatkin. [ __ ] brilliant. In it,
he says all a relationship is is a set
of agreements.
Typically a set of agreements about how
you'll behave. He says the first
agreement that every relationship needs
to have is the relationship comes first
before everything else.
And I think if you
are in a relationship, especially after
a while, where that agreement is met by
one party but not by the other,
you just need to accept that this is
going to be
a high friction environment specifically
for the person who is more invested but
also for the one who isn't cuz they're
going to feel like they're being
pressured and pulled along.
And
if you want to be in a relationship with
somebody who prioritizes you at the same
level that you prioritize like leave
that person to go and be with someone
for whom the relationship is their
fourth priority.
>> Yeah. And they may be happy or they may
end up realizing that oh [ __ ] I
actually wanted to be in a relationship
with someone. The reason that this
relationship was so good for me is that
I felt prioritized and now that I no
longer am because I wasn't doing it
reciprocally,
that [ __ ] sucks.
But yeah, if you're not being thought of
and here's the other thing like some
people
aren't choosing to not do that. Some
people simply don't have the time. And
their lifestyle and their current setup
is not
accommodating of the level of attention
that you need. You go,
also fine. Just because they're not
choosing to do it of a variety of other
options because they're currently in med
school and this is just all they've got
to do or they're training for this big
thing and they can't spare any time
because their ultra marathon's coming up
and they need to make this happen cuz
it's really important to them.
That's also a choice.
>> Mhm. That's also a choice by them. Yeah.
And [clears throat] you can go and
choose someone who chooses you as
opposed to choose someone who's choosing
something else.
I would I would add emotional capacity
to that. Um
And I think so, the agreement thing is
great. I've not read that book. I should
read that book.
>> [ __ ] money.
Just keep hold on that, right?
The reason it's so good, and I wonder
why the more people are going to do
this, he's obviously a
super wizard expert of his area of
expertise.
I don't think that he wrote it.
I think that he just had bullet points
and he reads it like a lecture. Hm. And
he he he
speaks like this. Yeah.
One of the things that we need to
realize when we're talking about it's so
listenable. And what it's made me
realize is
listening to most audiobooks
that are scripted
performances Hm. of what was meant to be
written and meant to be read in written
form
are actually be horribly unlistenable
[snorts]
Yeah. compared with someone who is
allowing themselves to just play with
the language a little more. And what I
would wonder is when people do
audiobooks moving forward, I don't know
how many authors already do this. I'm
sure some do.
But what if you allowed yourself to add
a sentence in Hm. here or there.
Authors seem to be almost prisoners of
their own work Yeah. when presenting it
in a medium that that wasn't meant for.
You go, "Hey,
maybe
add some stuff in. Yeah. It allow
yourself to have a pause. Is Is the goal
to
represent the book in its most sterile
form? It's the exact presentation of
this thing. Cuz pretty soon
some company, ChatGPT, or whatever, will
open AI will just allow you to record 5
minutes of you speaking and then
pitch perfect Yeah. get you to say the
book. So, what's the reason for it?
Right. Hopefully, it's so that you can
add some emotion, you can ham it up,
right? dramaturgically. You can add a
little bit in. So, I wonder whether I
don't know. That I would appreciate
that. As a listener of audiobooks, I
would appreciate it if authors
Hey, you get an extra half paragraph
here that's just me
just say a
You know, I really thought this is an
important idea and doesn't
>> your audiobook I You can break ground.
Yeah, that's true. I mean, I'm going to
be out of a job in a variety of
different places. Even in jobs that I
haven't yet started by AI, [laughter]
apparently.
Um I want to come back to the agreement
thing because this actually ties into
the the the friction and the sacrifice
thing as well. It's like that agreement
because I think
one thing I've seen a lot is that people
think they have a partner who is in on
that agreement, but is actually not. And
it's it it can actually be
difficult to accurately detect if you
are being prioritized or not. And I
would say
the the way to accur- accurately
perceive whether you're being
prioritized or whether you're
actually prioritizing the person
is
how much How much is each person in the
relationship
putting the other person first when they
have nothing to gain from it? Mhm.
I think where people get mixed up a lot
is they have somebody who's really into
them, who's like
love bombing them, giving them tons of
attention and affection, is like excited
all the time to see them,
but they're also getting something out
of the situation. And so, they falsely
perceive it to be like, "Oh, they're in
on this agreement with me and then
a couple years go by, conditions on the
ground change, and suddenly that person
is withdrawing. Well, also, how are they
behaving when they're busy? Mhm. Like,
maybe that person was just on a
off period. Yeah. From work. Yeah. Had a
little bit of downtime, and they're
showing you attention in a way that was
or maybe they were going through a a
hard time, and they needed you, they
needed that you know, or maybe you were
particularly available Yeah. at that
moment, and it was easy.
But when it gets hard, that person's
unable to show up in the same way
because it was easy in the beginning.
>> Which is why the friction is the
filtration. Correct. Right. Send them
weird psychology articles.
>> Yes. Telling you. Send them weird
[laughter] psychology articles.
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a modern wisdom at checkout. Beware,
learning more is a smart person's
favorite form of procrastination.
Guilty.
So [ __ ] guilty.
Um
I think
I think this is, you know, learning is
safe
to a smart person. It's something they
know they're good at. It's something it
feels like progress.
Um
And it's relatively easy to convince
yourself that it is going to help you do
the thing when it finally comes time to
do the thing.
Um
But you and I know that's like not
always the case. It's often not the
case. And And there is such a thing as
um
cramming too much information into your
brain cuz then you start you know,
creating
obsession, perfectionism,
um
you're actually generating anxiety where
there where there was less before.
Um
So yeah, I I mean the the learning as
procrastination that I mean that's just
that's like [ __ ] bread and butter for
this industry. It's it's everybody
struggles with that. Like
you know, we we all like to think
Well, let me you know, let me just buy a
couple more books on this and then then
I'll start. Then I'll figure it out.
Then I'll know what to do. And
it's the truth is is you need both
simultaneously. You need to learn, but
you need to practice. You need to do
things. Yeah. I think about this with um
people who constantly go back to couples
counseling. Mhm.
You know, if your relationship is held
together
on a bi-weekly co-journaling session to
work through the difficulties of the
last 3 days and regular therapy and CBT,
you're
after a while, like this is just you
putting off the fact that this thing
isn't working. And the same thing goes
for learning more is a smart person's
favorite form of procrastination.
If
if you keep on learning, you never
actually have to engage with the fact
that this thing might be too difficult
for you to achieve, that you might not
be good enough. Or that you could be
good enough, but it's going to take an
awful lot of work. You're insulating
yourself, right? You're inoculating
yourself from the pain of potentially
failing publicly by postponing your
stepping onto the stadium floor
privately. Yeah, I don't need to do it.
And uh
I guess
Well, it
you bring up an interesting thing with
the marriage counseling because I would
say in the in the
the personal development world, the
self-help world, um
you could easily replace learning with
insight. Insight gaining more insight is
can also be a smart person's way of
procrastinating. And you see this a lot
of people who sign up for a million
seminars and they need a What I was
thinking about. They need three They do
the Hoffman process
>> an IFS and Tony Robbins
>> and I'm going to go do this like
meditation retreat and ayahuasca and
like you know, over and over and over
again. It's a it's At a certain point
you need to digest all of the insight
that you've gained and the only way you
digest is by like living and doing other
things.
I'm curious like where where have you
procrastinated by learning more? Cuz I
mean, clearly you like learning. Mhm.
Where have I procrastinated by learning
more?
>> [sighs and gasps]
>> Well, before I started the show, that's
one example. Mhm.
I knew I wanted to do a podcast
at the start of the middle of 2017,
but it took me until the February of
2018 to launch. Because I was working on
what's the perfect name going to be.
That took like two months to come up
with Modern Wisdom. Crushing It Tuesday.
Crushing Crushing It Tuesday. It was a
Brains and Brawn, actually. Um
Uh that was a a part of it. Then the
artwork needed to be perfect. Then I
needed to listen to Tim Ferriss's how to
start a podcast podcast and game my way
to the top of the Apple charts, which
actually worked. So, thanks Tim. And
then um
what's the I'm going to start the
channel the YouTube's going to launch at
the exact same time as the Apple podcast
going to do do do do.
And in some ways
I actually think that feels very
justified given that that would turn
into a project that was 1,100 episodes.
And you know, the
URL that I registered at the very
beginning of that is the same one that
we use now. All of those things are
locked in. So, it's just as well that I
got it right.
But also, you need to be able to pick
your battles because you can't spend 6
months or many years doing that. So,
that's one part of it.
Um certainly when I was at university, I
did 4 years of my bachelor's which
included a placement year and then I did
a master's.
I already while I was thinking about
doing the master's at the end of my
bachelor's, I couldn't remember half of
my bachelor's. I couldn't remember the
stuff I was learning as I was learning
it and I just assumed that the next
thing because I'm like, "I don't really
know what to do." And I'm like, "More
business." My choice of degree. That's a
perfect one. My choice of degree. Like,
"Really interested in psychology and
really interested in philosophy. But
what? I'm going to get a job as a
psychologist or philosopher? That
obviously those degrees are useless. I
can't imagine how What is the most
applicable degree to making money? Well,
business cuz business makes money. So,
if I do business, that means that I'll
understand what I'm doing." I'm like, "I
dude." That one of the biggest one of
the biggest regrets of my early life is
doing something that I thought would be
transactionally useful
instead of just doing something that I
was interested in because the thing that
I was interested It just took me a
decade and a half to
I guess like 6 years from leaving uni or
12 years from starting it to make my own
amateur version of that by speaking to
the world experts on whatever subject I
wanted, most of which were about [ __ ]
psychology and philosophy. So, I'm like,
"Hey Jay, you know, had I have gone and
done the degree, Modern Wisdom wouldn't
have existed, but I wouldn't have had to
wait 12 years to get started, you know?"
I don't know.
Uh
Yeah, what about you? What what what
stands out for you?
Uh health was the big one for me. I
dude, I read
every I was I was the fat guy who who
could tell you everything about like
metabolic dysfunction, insulin
resistance.
>> an expert? Yeah,
>> [laughter]
>> yeah, I You did used to be fat. I was in
>> Which uh
looking at you now as a [ __ ] slim
trim 40-year-old people wouldn't
believe. Um
Yeah, I mean I mean I mean I'm in the
best health of my life, um which is
crazy cuz I spent years. I mean I read
all the blogs, I understood all the
different workout protocols, I did a
bunch of different workout protocols, I
didn't stick to any of them.
And stop drinking.
No. Oh, dude, dude,
>> [laughter]
>> didn't change a [ __ ] thing. I was
pizza every day,
you know, whiskey every night, uh
going to bed at 3:00 in the morning,
waking up at 11:00, uh and reading books
about, you know, health, you know, yeah,
yeah, this this specific type of
uh
you know,
calorie is going to
cause inflammation and
[ __ ] up your gains, you know, as if any
of it [ __ ] any of it mattered.
>> [snorts]
>> Um and yeah, eventually it just took I
had I just had to hire a coach and who
who was like, "Dude, just go to the
gym." And I I I was that obnoxious
client who
um
would try to kind of debate him. I'd be
like, "Well, you know, I I heard that
like this rep scheme wasn't as effective
as I and he just look at me and just be
like,
"Dude, just go to the gym."
>> [laughter]
>> Like like, "Why are we Fat as [ __ ]
>> Yeah, why are we talking about
Fat as [ __ ] Why are we talking about
this? Like just go to Brazilian
girlfriend can outlift you. Yes, like
you're you're hungover. You You have
You've been You ate a pizza last night.
Like, just go to the gym.
You're a mess. You're a mess. And I
think this sort of
the over-optimization thing I think is
really falling away. Like, if I was to
Me and my friends play a game of bear or
bull pretty frequently, which which is
just anything. Pick anything. A trend in
the world, an individual, a type of
fashion, a product, whatever you want.
tree, a culture.
What do you bullish on and what do you
bearish on? What would you invest in and
what would you
what would you bet against? And I think
that over-optimization
I'm heavily, heavily against at the
moment. I think people are drowning in
information. They're drowning in advice.
And what they want is a degree of
simplicity.
And more than anything, they want
connection. This is the thing.
Talking about the relationship stuff, I
kind of tracked my journey of learning
about relationships. And
broke down into a few different epochs.
So, I guess I became
interested in what was happening with
mating and dating. You see these stats
around sexlessness and stuff like that.
And you think, "Oh, wow, that's
interesting. I should do some research."
You look at Pew. You start to look at
the the Institute for Family Studies.
And you go, "Oh my gosh, that isn't it
strange?"
And then you go, "Well, I wonder what's
going on." So, you start to learn
evolutionary psychology. You think,
"Okay, well, I'm going to learn about
the physics of the system, the
principles that are maybe guiding some
of these decisions."
And but that's still not enough, right?
And then you combine them. And that's
where you get to
something akin to red pill or a more
sanitized version of red pill, right? Or
you know, feminism tries to do the same
thing. And
I'm going to look at mismatch. And I'm
going to work out why the current
situation and and sexual programming,
how they're coming together, right? What
what that's causing. But that's still
not actually what a relationship is.
Right. A relationship is your nervous
system interacting with someone else's.
Like relating has nothing to do with any
of these.
>> It does This is it's totally the midwit
meme of like the It's like just go talk
to girls. And like the Jedi's like just
go talk to girls.
>> Exactly. It's like
>> [laughter]
>> She makes me feel good, bro. She makes
me feel good, bro. I must ensure that my
mate value is matched with hers with an
optimal fertility window so that we can
ensure that our children like No. No.
Like eat protein, lift weights. Eat
protein, lift weights. Yeah. My intra
window workout window must be
pre-digested and ensure that the Like
no. No. No. No. Can I put you on the
spot? Yeah. So,
I think it was maybe 2 years ago.
Maybe a year No, maybe 2 years. There
was a point like I a couple years ago I
saw you and you said that you or maybe
it was one of your Q&A's. You said that
you were going to make um
finding a wife, starting a family like
a big priority. Mhm.
Do you think
you're doing this with that? Like
finding more insight or do you feel like
you're making headway?
Uh trying my best. One of the challenges
there is that you can't do it solo.
Mhm.
>> Uh
you can put all of the time in that you
want, but inherently what you have to do
is have another person to dance with.
So, uh
certainly to a degree. I think
I wanted to bring this up about a
talking point that both you
and the Scott Galloway push and I think
that it's done in real good faith. Mhm.
But speaking as somebody that is the
child of that
the progeny of that philosophy Mhm. uh I
think contributes to it. And this is
the single most important decision that
you make in your life will be the person
that you choose to spend it with. Right.
And this may be an important piece of
advice for many people, maybe even most
people
who don't think about that. Who fall
backward into a relationship with
someone they met when they were 24.
Right. And then before they know it
they're kind of living together but they
didn't really choose it and they've kind
of got a dog and then I guess we're
engaged and [ __ ] we've got a kid. Do I
like this person?
Like are we are we actually good for
each other? And they were too
unintentional about it. Yeah. But on the
flip side, especially as people are
dating older and older now,
that advice I think can create an awful
lot of anxiety and
it's meant to say
treat this decision with appropriate
care because it's very influential.
Yeah. But I do think that and I've said
this too, right? Cuz I believe it.
Right. But that when that
rubber meets the road, like functionally
what that ends up being is
well, I mean I I really should spend an
awful lot more time scrutinizing this
person, which is the opposite of the
other one. You just what's the good
Tuesday look like? Marrying those two
and that's certainly been a challenge.
There is a curse of knowledge when it
comes to Yeah. uh dating. And yeah, I've
definitely decided to jump in at the
deep end with that. Yeah. I can see
that. It's interesting because I think
it's it's one of those things, it's one
of those talking points, the importance
of like choosing your partner.
It it's
I think it is objectively true in a
vacuum. I don't know how helpful it is
when you're sitting across from
somebody, right? Like
because ultimately the majority of
whoever you do end up marrying, the
majority of that marriage is not going
to be found, it's going to be built over
the course of the relationship. And so
it it's almost like
it's almost like and this is going to
sound really trite, but it it's almost
like finding a business partner. Like
you it's not you're not looking for
somebody who's had who has it figured
out or has you figured out. It's almost
just like
is somebody I can work with.
Like Can you build with this person?
>> I can build something with this person.
We we get along well, we fight well,
which is equally as important.
Um
They're high integrity, good character,
we have some things in common.
Awesome. Challenges make us stronger,
not weaker. Let's see how far we can go.
And and at a certain point you just you
just opt in, right? It's like the
Let's incorporate this business.
Yeah, and it's it's a one-way door, and
it's the fact that it is a one-way door
is what keeps you guys keeps both people
fully invested.
>> Yep. to keep working on it. Which is why
situationships are so damaging Yes. To
people.
>> Because it's a halfway door. Yes.
>> And typically a situationship is a
one-way door for one party and a
revolving door for the other party.
>> [laughter]
>> Yes, pretty much. Yeah.
>> Yeah. All right. Neediness occurs when
you place a higher priority on what
others think of you than what you think
of yourself.
Anytime you alter your words or behavior
to fit someone else's needs rather than
your own, that's needy.
Anytime you lie about your interests,
hobbies, or background, that's needy.
Anytime you pursue a goal to impress
others rather than to fulfill yourself,
that's needy. Whereas most people focus
on what behavior is attractive or
unattractive,
what determines neediness and therefore
attractiveness is the why behind your
behavior. You can say the coolest thing
or do what everyone else does, but if
you do it for the wrong reason, you will
come off as needy and desperate and turn
people off.
Pulling out the classics.
>> That's an old one, too. The old hits.
That's from Models. Um
It's going to be 15 years old this year.
Unreal. Everyone needs to go and read
it, dude. Anyone that needs a new book,
go and read an old book. And then that
is now an old book.
>> It is. So that and Mate by Geoffrey
Miller and Tucker Max are the two-car
garage of dating books for men. Yeah.
That's it. And it's still relevant now.
It's mad that like, "Hey,
a T-shirt that fits
and jeans that don't have stains on them
is still probably revolutionary advice
for a lot of guys." But yeah, it's it's
[ __ ] it's money. Yeah.
Um But the whole thesis of that book,
for the people that haven't read it,
>> neediness is unattractive. Yes.
>> Basically, you could summarize the whole
book for men as in dating, Yes.
>> neediness is unattractive.
>> It it it's really funny because
uh so people people listening who don't
know, like I started my career as a
dating coach and
from like 2008 to
like 2013, Models came out 2011, but I
was
meeting dozens and dozens of guys in
person. I was taking them out to bars
and clubs and helping them meet girls
online and you know, giving them advice
on on dates, on relationships,
everything. And it was so funny cuz at
the time it was like the whole men's
dating advice space, it was super
fragmented. There was almost like
different classes you had to take at a
college, right? There was like texting
game and and then there was like the
first date that you had to master and
then there was the opener that you had
to like figure out and
I I just
I kind of wanted a unified
theory of
men's attractiveness. Cuz I I what I
noticed is that guys who were
supremely attractive in one moment in
one like in one phase of
the early relationship,
just seemed to not really have any
problems in any other part. It's not
It's not like there were any men who
were like
amazing at meeting a girl in a bar
and then went on a date and just
embarrassed themselves. Like it just
didn't really happen. It was you kind of
either had it
>> Winners and losers. Yeah, you either had
the skills or you didn't and
there was nothing special about like a
text message or uh you know,
a a second date that like you couldn't
figure out if you if you had the
fundamentals in place.
So I was like kind of searching for this
this unified theory of of like men's
attractiveness and what I noticed it
what I noticed about
all of the men that I knew who were
incredibly successful with women
regardless of
their circumstances in life, you know,
how old they were,
their appearance, money, background,
anything,
was
they just had this
they prioritized their perception of
themselves over the perception of the
girls. Like all the guys who were who
were terrible with women and who
struggled with what women and even some
of the ones who could kind of perform
like a dancing monkey and like maybe get
a little like a hookup here and there,
but they would lose the girl
inevitably within a few days.
I noticed that everything that motivated
what they said, what they did, how they
dressed, how they presented themselves,
it was what is she going to like and
what does she want to hear? And um
and so it it it kind of it it became
this what I realized around that time is
that ultimately
and I think this is true for women as
well, but I think it's more true of men,
that your attractiveness is really
dictated by
your comfort with yourself and how
deeply you have explored your own life,
your own identity
and your willingness to share that with
the world. Um and
the result neediness was kind of that
glue that held everything together or
the concept of non-neediness, right?
It's like don't do things for other
people's approval. Don't
don't change your lifestyle for other
people's approval. Don't work out for
other people's approval. Don't say some
[ __ ] line in a bar for other
people's approval. Like it's just it's
all the same thing and it's all just
being needy for
validation and approval. Um
and it it's
I guess I I I'm fortunate it's just a
very timeless concept. It's as true
today as it was then. Yeah, and it
probably always will be because it's
I think it's
if I was to describe my career in like a
simple phrase,
it would be taking very abstract
intangible concepts and like
concretizing them in a single phrase or
a single term in a way that like an
average person on the street can
understand and use them. Like that's
entire like that's essentially my entire
job and like [clears throat] why I'm
here and why
I've done anything.
>> [snorts]
>> Um and I think I think the non-neediness
was like my first real success at that.
>> Yeah. Yeah. Yeah, essentializing,
distilling things down. Someone once the
two best descriptions I've ever heard of
Modern Wisdom.
One was uh
Brains are brown. Yeah, it was crushing
[laughter] a Tuesday, actually.
Um dispelling comforting myths was one.
And another one was uh it feels like
spirulina for my soul in an environment
filled with fast food for my amygdala.
And I was like, that's that's that's
lovely.
>> poetic.
>> But yeah, like look, essentializing
something. There's this big fluffy
concept. Like what were we saying?
Over-optimization, too much information.
I'm feeling all
Like I don't think that you're going to
get even with where LLMs are at the
moment, I don't think you're going to be
able to get the
unwieldy world of human attraction
distilled down to
prioritize your approval of yourself
over other people's approval of you.
Mhm.
Don't be needy, right? That just That is
a distillation that kind of requires a
human in the loop. Yeah. Because it's
about language. It's about, okay, what
does this mean? Not what is it if you
synthesize it, right? It's not synthetic
idea, it's still quite an organic one.
But
yeah, when I think about
the the problem with the neediness
thing, it also explains why so many guys
felt like I mean, the red pill movement
was born out of PUA hate. Do you
remember that?
>> Yeah. Yeah, cuz that was your era, but
the PUA hate thing. So these are guys
who had
>> God, I remember that forum. found
success or found failure with pickup
artistry. Yeah. And I think that both of
them are quite deranged. The guys that
had found failure with pickup artistry
saw themselves as so broken that even
the most evidence-based system to ensure
that they could get laid couldn't help
them. And I mean, that's pretty
dispiriting.
But then the guys who did find success
with it also felt like they were
dispirited cuz they said, "God, look at
how much I have to contort myself Yeah.
in order to be remotely attractive to a
woman." And this is an example of none
of them stopped to consider that it's
just maybe the system is wrong. Like the
model is incorrect. And so they just
assume, "No, women are incorrect."
Right? It's like it's the problem isn't
uh
uh that like every woman on the planet
is broken. It's the problem is is that
your model of dating and human
relationships is broken. And but you're
not willing to toss that out because
you're so psychologically dependent on
it. Um I Fun thing. So, I name-checked
you.
Um
I did. You know Jubilee's surrounded?
Yes. So, I just shot an episode with
them.
>> What for? What was the thing?
One man versus the manosphere.
No [ __ ] way. You went up against the
manosphere? Yeah. Who was in the room?
Anyone that I'd know? Um I don't think
so.
>> No big names? No huge names?
>> No. There's been a couple of them that
just did I'm [ __ ] fascinated by this.
A couple of them had uh
people who were sort of moderately well
known Yeah. going in, but maybe you're
not deep in the manosphere enough to
know who was that. Yeah, I maybe who
knows. Maybe there was a guy there that
that is kind
>> Fascinating that they chose you,
especially somebody who came out of that
world. That's a unique choice. That's
cool. It It's interesting cuz I I I told
the producers. I was like it it in the
pre-production call.
>> I'm proto-manosphere. Yeah yeah. I told
them. I was like Well, first of all,
they were concerned. They're like, "Are
you ready for that?" I'm like, "Dude,
I
The first 5 years of my career, I spent
arguing with these [ __ ] guys. So,
like, yes, I'm more than prepared. Um I
know all the evolutionary psych and all
their like silly theories. Um,
but it was interesting cuz I told them I
was like, you realize that like half
these guys are probably going to be fans
of mine and they they're going to have
read my book and and they were actually
all for it. So, they were like, "No, no,
no, this is like we kind of want this
dynamic." Um, so it was really
interesting.
Uh,
it actually went really well. They were
like way more respectful than I
expected. And um, and some of them were
super smart, which I I been around
enough of those guys to know that like a
lot of them are super well-read. Um,
but it it it was funny because
afterwards a few of them were like
they said they're like, "I can't believe
we debated you. I thought we I thought I
was going to be debating like some
women's studies professor, you know,
from UCSF or something."
Um,
but I I name-checked you because like
one of the things that one of my talking
points was like
I I said, "It's
it's
the manosphere is the incorrect solution
to the correct problem. The correct
problem is young men are struggling.
There's a real crisis going on and it's
not talked about enough.
And you and I both know that.
But
this is not what's going to work. Like
this is this is not helping. Um, and so
the issue isn't And and then of course a
lot of the guys came with like, "Well,
there's this great advice and like
Andrew Tate got me to like get my life
together." I'm like, "That's great. But
the problem isn't the advice, you know,
the seed of advice advice is embedded
within the manosphere content. It's the
problem is the packaging.
Like you can go find that advice
anywhere and it's great that that
particular packaging reached you in that
moment, but you need to be able to let
it go. Um, and so a couple of the guys
they're like, "Oh, well, what do what
should we listen to instead?" And
anyway, I I I threw your name into it.
It's [ __ ] go, dude. I'm I'm
sufficiently sanitized. I've got the
seal of approval, buddy. I appreciate
that. Hey, man, I I [ __ ] I think this
is I've said this to Meg. I know
Jordan's in
in a bad way at the moment, but
the
timing of Jordan Peterson to get ill and
also aggressively do the god pivot Yeah.
highly [ __ ] inconvenient for where
the culture was moving because I think
that a lot of what you're seeing with
the more
cantankerous sides of the manosphere
would not have had the oxygen Mhm.
[clears throat] and the fuel to be able
to get big had you had still had Jordan
floating around. I
Yeah, it's almost like he was too early.
Uh He did. He timed the market. He was
right, but early and then created the
gap and then stopped supplying the
demand. Yeah. He created the demand and
then stopped servicing the market. Yeah.
I and I have to give him credit, too,
cuz
um I mean, I I've always appreciated his
work, but I remember I remember back
when he first kind of got big
uh and he was kind of going on about a
lot of this stuff. I was I was like,
really? Like
is this really such a like do we really
need to be talking about I thought we
solved this, right? Yep. Yep. Um but it
it's been it's been pretty eye-opening
how
just in terms of of like correctly
identifying a
a cultural
catastrophe years before it happens.
Yeah. Prescient as [ __ ] Like so
prescient. And I go back and listen to
you know, golden era JBP of which, you
know, I've got many episodes with him
and I look forward to him coming back
with a fully functioning brain. Um
it gets more true. Mhm. There is big one
of if you want a real adventure in life,
tell the truth. Mhm. [ __ ] me. Like every
single time that I think about there's a
problem in my life, it's because I'm not
telling the truth. Every single time.
Yeah. Like Jesus Christ.
It is it was really, really good. And he
got embroiled in things and became in
many ways like he got deranged by
the
level of aggression that he was being
attacked by. There's wonderful article
from Ethan Strauss on Substack that
people should go and read. It's called
"Criticism Capture Is More Deranging
Than Audience Capture." He basically
says that it's the criticism, not the
compliments, that sway the way that we
move. Yeah. And
in my experience and watching a lot of
people on the internet, that becomes so
true. Look at anybody who is really
really
militant and and
gregarious with the way that they sort
of communicate about stuff, and you're
like, "Wow, like that's a [ __ ] that's
a firework of a of a of a world that's
going on there." Are they very um
uh unforgiving, uncompromising in the
way that they talk about things?
Almost always people who have been very
heavily attacked. Yeah. Uh
rightly or wrongly, you know, Trump
became more Trump because of how much
people were pushing back against him.
Tate became more Tate because of how
much people were pushing back against
him. Hasan [ __ ] became more Hasan [ __ ]
because of how many people were pushing
back against him. This happens to
everybody.
I don't see the same thing being true
for people that are just regularly
complimented and don't get haters. Yeah.
>> So, I do think that it it causes people
to react in a way where they dig their
heels in and they become more spiky
about their beliefs.
Yeah, I could see that. I I also I it
one of the things that I've grown to
appreciate over the years is that
and and I really I really learned this
being around Will Smith when I was
working on his book in kind of in his
orbit, some of the other like very
famous people in his orbit.
Like
there's a certain amount of
skill or personality that is well suited
for fame. And and I think it's
some people's some people just naturally
respond very poorly to a lot of
attention and a lot of fame, and some
people naturally respond very well, and
they function very well with it. And
um
And it just And this is not a knock on
him. I He just
from a
I don't know him very well. I've only
met him a couple times, but like just as
an outside observer, he just strikes me
as somebody who like it it was not
it did not do him any favors. And
um
And it was probably It was so much, and
it was so like intense, and it was so
critical
um that it's I
I sympathize a lot for what he probably
went through. I think about people who
have the
skill to become famous, but not the
disposition to deal with the fame. Yes.
Uh Lewis Capaldi is a
phenomenal example of this. So,
writes his first album, billions of
streams, global tour, needs to write a
second one, gets put into so much
pressure that he gives himself
a Tourette's style tic
where his anxiety has pushed his body
beyond a limit that it was able to cope
with. Then he steps out on stage at the
O2 or
and Glastonbury, I think,
and is under so much internal pressure
that he can't get the words out. Mhm.
And he can't sing. And And then goes
away, completely goes away,
and then comes back maybe a year or 2
years later, main stage of Glastonbury
again,
and plays a new song, which is all about
his desire. He says,
uh I swear to God I'll survive even if
it kills me this time. Mhm. And
just but like
looking healthy, super regulated,
but there is a world of people who
are good enough to achieve fame, Mhm.
but just straight up don't have the
disposition to be able to cope with it.
And that's a a ruthless position to be
in, because the thing that you want is
in your hands. Yes. And kind of through
no choice of your own, there's another
thing almost everybody wants to be
successful but doesn't have the talent.
Yeah. And there are very small bucket of
people that get to become successful and
of them, there's a proportion who can
become successful
but for some reason just self-destruct.
>> Yeah. Detonate this thing that they've
worked their entire lives to try and
get. And that's like
no one's going to give them sympathy,
velvet [ __ ] prison champagne problem,
which is a unique kind of pain. Yeah. To
get to the top of the mountain and find
that you threw yourself off. Well, in
that that that throwing off, like I
mean, it can be catastrophic. I mean,
if you look at what he's gone through
the last few years or if you just
classic celebrity stories, right? You
know, Kurt Cobain or Amy Winehouse or
like who
>> P. Diddy? Yeah, P. Diddy.
>> [laughter]
>> Got you.
Yes. Yes, that is one way to
self-destruct. Uh but it it's
you know, you can see it play out in a
lot of different ways. The other thing
that like I really grew to appreciate
being around Will is like there there's
a system of
a systemization
of fame. Like
you him and his team had like they had
guardrails built around him. They had uh
you know, they had systems of like
here's how you deal with unruly fans in
a way that like doesn't upset anybody.
Here's how you like guarantee his
privacy in certain places without like
disturbing his weekend. You know, here's
how you make sure he gets enough time to
like rehearse and you know, learn his
scripts. Like they they had they had
protocols for all of this stuff that it
was literally just protocols to maintain
his
ability to function. There's a middle
area of fame I I haven't been exposed
to. I've only ever been exposed to one
or two people that have got that.
Becoming friends with someone right now
who basically lives with a team of SAS
guys 24 hours a day to keep him on the
straight and narrow so that he can
continue to produce the things that he
needs to produce.
But
it's a very small number of people that
have that,
and a very large number of people that
would really benefit from that that I
know of, who are in sort of the middling
level of fame, where it can disrupt your
life and get in the way of your
relationships and
hurt you and stuff,
but no one's handed them the pamphlet or
the playbook to be able to deal with it.
And dude, it's introducing friction
back into back into your life, right?
Because that's what happens when you
achieve this insane level of success and
fame. It's like it removes all the
barriers and guardrails. Now you have
all the money to do whatever you want.
You have all the people who are going to
say yes to whatever you want. And so the
only way to like
stay functional is to like intentionally
reintroduce
limitations. Those limitations, the the
friction. Yeah. Yeah, and this is
similar to one of yours.
You only envy the lives of people whose
sacrifices you can't see.
>> [laughter]
>> Yeah. Yeah.
>> [sighs and gasps]
>> Um
I mean, it's it's easy it's easy to just
want the benefits of something. Like
it's it's so
it's the default, right? Like it's
almost childish to just want the
benefits of something. Um
it's it's a very naive way of seeing the
world, and
I think
it's
not only is it important to
want the costs of something,
check and make sure you want the costs
of something
before you actually start pursuing it,
but again, it comes back to like
that's the part that makes it
meaningful.
Right? If you just got the benefits of
things,
you would never appreciate those things.
It's the fact that you like struggled
and sacrificed and crawled through [ __ ]
Isn't that wonderful duality?
You only envy the lives of people whose
sacrifices you can't see. So, if you
could see the cost
that somebody had to pay in order to get
to where they are,
you probably wouldn't want the life.
But, if you were able to get to the
place that they got to without the
sacrifices, you wouldn't appreciate it.
Bingo. It It's the It's the Elon quote
you mentioned earlier, right? He's like,
"You don't want You wouldn't like to be
me."
>> No. My mind's a storm. People think they
want to be me, they don't want to be me.
Yeah. There's a line from James Clear
that plays off this, which This is one
of the best things that I read over the
last few years. It doesn't make sense to
continue wanting something if you're not
willing to do what it takes to get it.
If you don't want to live the lifestyle,
then release yourself from the desire.
To crave the result, but not the
process, is to guarantee disappointment.
Mhm. [ __ ] money. It's such money
because how many people want something,
but
George Mack's got this idea of the the
difference between Call of Duty and war.
He says a lot of the time people think
that they would love to play Call of
Duty all the time, but that's not what
war is. War is the smell of burnt
gunpowder and your friend getting his
leg blown off. Right. And you want to
become a musician. You want to become a
world-famous guitarist. You're okay.
Well, what does that look like? You're
going to have to learn to play guitar
for a decade to no one.
And then,
if and when you start a band,
you're going to be playing also to no
one with no promise of whether or not
this is going to work. Let me cut you
off there, cuz that was my life. So,
that is so dope. The real That's
That's
>> unfamously unsuccessful musician.
>> Yes, as a failed musician, let me tell
you that that what you just described is
That's still like the most fun 5% of it.
Like, the 95% of it is you're sitting in
a room by yourself practicing. Yeah. And
there's no applause, there's nobody
watching, there's nobody
It's frustrating and difficult. You
You're playing the same song literally
hundreds of times.
And it's the the the thing in music that
they they always say is is that you're
not practicing
until you get it right, you're
practicing until it's impossible to get
wrong. Yeah.
So, it is you know, if it takes 100
repetitions to get it right, you need to
get to 1,000 to
never get it wrong. And
it is so monotonous and tedious and just
like absolutely soul-destroying unless
unless you love it, unless you just
genuinely can't imagine living without
it.
Um
So, yeah. Well, that's the your line
about um
what sort of pain do you want in your
life?
>> Yes. And every pursuit worth having
comes with some degree of pain,
struggle, and sacrifice. So,
choose what flavor of [ __ ] sandwich you
want to eat. Yes. Yeah. Yeah, yeah. It's
a
it's funny on the
the idea of the the really unsexy stuff
that becomes sexy when reflected in the
glory of you standing on stage Yep. and
doing something really cool.
But if you don't want to do something,
if you genuinely don't want to do
something, it's almost impossible for
you to get yourself to do it. And that's
the it doesn't make sense to continue
wanting something if you're not willing
to do what it takes to get it. Or not
even willing to do, like wants to do,
ideally. Because you can be willing to
do something, but the amount of
willpower that it's going to take in
order to get you through that is
[ __ ] insurmountable. And also, it's
going to detract away from all of the
other things that you should do in your
life. Now, it's unfortunate that some
people never get an obsession that's
worth anything. I was thinking about
this a lot. Mhm. That
I would call call myself, you know,
there's that term serial monogamist.
Mhm. Uh I I would call myself a serial
obsessive. Okay. But around about every
7 years or so, I get a new obsession.
And it was cricket from the age of 10
until 18, then it was club promo from 18
until 25, 26, 27, and then it was
personal development until early 30s and
then it's been the podcast from then
until now.
And that's cool because all of those
obsessions largely have
not been that destructive and
maybe have even been beneficial to me
and
the world except for the cricket.
I will stand my ground with that.
>> [laughter]
>> You're a [ __ ] Philistine.
You're an
uncultured American Philistine. Okay.
And
>> Okay, it's it's And anything that is in
America is derivative of something that
happened in Britain. It's more boring
baseball and considering how boring
baseball is. I disagree. [laughter]
I disagree. It's a sport that's only
played when the weather's good. Okay. It
lasts for 5 days and sometimes ends in a
draw. It's almost
Jesus Christ.
>> It's almost mandatory to drink.
>> This sounds like a circle of hell. No,
it's not. It's It's England. [laughter]
Okay.
>> And Which is a circle of hell. No, no,
no. That's incorrect. That's incorrect.
That's highly I I love it.
>> It's highly It's highly offensive.
>> I love England. And you good good good
good. Uh here's 10 years of therapy
summarized in 1 minute.
Number one, no one is coming to save
you. Being a functioning adult means
realizing you are responsible for
everything in your life even if it
wasn't your fault.
Number two, strong boundaries make for
good relationships, weak boundaries make
drama.
Number three, many of your problems
don't get fixed. You just learn how to
live despite them.
Number four, your mind lies to you all
the time. It will tell you that the
world is ending when it's not, that a
mistake is fatal when it's not, that
everyone is thinking about you and
laughing about you when they're not.
Learn how to tell your mind to shut the
[ __ ] up.
Number five, stop trying to convince
people to like you. The right people
won't need to be convinced and everyone
else is just going to get very annoyed.
Number six,
sometimes the best thing you can do is
let a dream die. No one likes to hear
that, but it's true.
And number seven, only a few people in
your life are going to matter in in run.
When you find them, treat them right,
make time for them, keep them close, be
grateful.
You know, sometimes when I when I
put together stuff like that, I I I'm
like hearing you read that back to me,
like the the thought that comes to mind
is like, how is this not taught in
schools? Like how
>> [laughter]
>> how are we just how is this not just
part
>> Discover this at 34. Right. Like why
[laughter]
why do people have to listen to podcasts
all day to like hear some of this stuff?
Um
I I
it just seems
so fundamental. You know, but it it is
interesting one of the things one of the
things that
my perspective has shifted, you know,
I've been doing this for
17 years. Too long. Yeah, a lot yeah, a
long time. Um
And when I look at at things that I've
I've either changed my mind about or
changed my perspective on through over
the course of my career, I think one of
the big ones is that, you know, early in
my career I I I really thought it was
all about just like ideas, information,
knowledge, right? It's like finding
there's like a few
pieces of key knowledge that if you can
kind of figure it out, if you can dig
through enough psych studies and find
the application, like it's just going to
be a key that unlocks all these areas of
your life and
I think
if you are a consumer of personal growth
advice, like
that the experience you have often feels
that way.
But I don't think that's true. I think
actually what is true is that there are
just certain concepts, ideas,
um principles that are
pretty obvious and you we all kind of
already know them, but we we lose it's
it's extremely difficult to keep them in
front of our face through day-to-day
life. And so we need we need rituals and
reminders consistently.
And
I actually think that for most of human
history, I think religion was that
mechanism of
those reminders to like keep people
like, "Hey, nobody like you're
responsible for this. Hey, treat people
well. That person matters, you know,
like let go of the the small stuff."
Um
but I think in in our modern our modern
world, you know, it's people most people
are losing that. And so
you're you're almost seeing this like
reinvention of those rituals
online through like what you and I do,
through podcasts and Instagram and
YouTube and all this stuff.
Of and and I do it as well, right? It's
like I've got my shows and and I've got
the channels I follow and the people I
follow and it's like they
it's it's not that any individual piece
of information is like
changing my life, unlocking this whole
area of my life.
It's just like, "Oh yeah, it's a good
reminder." That's so true. I think
because the modern world is filled with
novelty
anything that we've seen before
we don't usually want to hear again.
Yeah. We think, "Well, I already know
that." Even if you don't. Even if
there's 10 things that you basically
just need to hear over and over again.
What you need to do, I think, is play
the game of novelty
whilst just redelivering the same core
message. Yes. And that's going to be
anti-memetic and wholly unimpressive to
people. This is the [ __ ] clean your
room thing again. This is the tell the
truth thing again. Oh, and neediness, is
it? And you go, "Okay, well I can
lie to you and create this sort of
fugazi gaslight thing where I say, "This
new thing is the big unlock."
>> Right. Or I can just try to repackage
stuff that is the existing concept, so
it satisfies your desire for novelty and
my own desire for novelty whilst
reinforcing the principle that is most
accurate. Mhm. And that's really I think
what a lot of the game is now. And we we
were talking before we got started, I
think that
very, very dense information like
consumption and over-optimization is
kind of dead in the water, and
the alternative is
reminding people stuff that they already
know
in a manner that just You know how the
Ebbinghaus forgetting curve works? They
like
It's spaced repetition. It's why Anki
flash cards and stuff work like that. Um
basically, you need that but with
novelty added in so that people are just
regularly reminded, "Ah, yeah, like I I
just need to like go for a walk and
sleep more. Yeah. Ah, right. Yeah, I
just I
probably need to say how I feel to my
partner when something upsets me."
I I've started
one way I think about it sometimes is
that a lot of this advice, it's almost
like having a fire extinguisher in the
room. You know, like it's it's You've
probably had the experience where, you
know, maybe you read something
5 years ago, and you're like, "Yeah,
that's obvious. I I I know that." And
then something happens in your life,
right? It's like you get dumped or like
somebody dies or you move across the
world, and you're like Suddenly, you're
like, "Oh my god, I need this so bad
right now."
>> that.
>> [laughter]
>> Well, one of the most embarrassing
things is to realize that the problem
you're facing was solved by something
that you learned long ago
>> Yes, but didn't appreciate.
>> And yeah, and then and [laughter] then
have to now go and relearn. Yeah. You're
like, "Fuck." Or that you're now facing
a problem that you faced in the past,
and that you not only learned something,
but a specific type of pain that both me
and you do. You go, "Oh, I wrote about
this. I [ __ ] wrote this thing."
>> Dude, tell me about it.
>> And I'm like, "I [ __ ] wrote about
it."
>> [laughter]
>> So, I I I had a speaking of like, you
know, ascending the mountain and
struggling to deal with fame, you know,
when my book took took off,
um
you know, I went into a real identity
crisis. I think I've talked to you about
this before on the show, but you know, I
had that that first year or two when my
book was number one everywhere, it was
like just all these crazy things
happening. Um I felt super disoriented
and like very lost and kind of
went through a little bit of a
depression, became like
>> everything I ever wanted and it made me
depressed.
>> Yeah, pretty much. And like massive
imposter syndrome for for a period of
time.
And started started saying yes to a
bunch of things I didn't want to say yes
to, right? And so then I ended up in
this situation where I'm like, I feel
trapped in my own career. I'm like
obligated to do all these things for
these people that I don't really want to
be doing.
Um I'm like stressed all the time, I'm
anxious, my health's going to [ __ ] and
and it it's I'm fat and I'm fat on top
of everything else.
>> [laughter]
>> Add insult to injury.
[ __ ] fat. And uh
>> [laughter]
[gasps]
>> And it's [snorts] so funny cuz I I
remember
um
when I was doing my film, um
you know, it was that we were doing a
film on the subtle art of not giving a
[ __ ] And I hadn't really read the book
since I wrote it. And um
and [laughter] so I went back, I'm like,
well, I should probably read my book
again.
So I went back and I read it. It was
like 2018, 2019. I went back and it was
like all the [ __ ] I just I've been
spending the last 2 years dealing with.
It was like in my own book. And I'm
like, I'm I'm [ __ ] all of this up.
I'm like I'm saying yes to things I
don't care about. I'm like overloading
my life with all these distractions. I'm
like not standing up for myself. I've
like lost clarity on what I value. Like
just like chapter by chapter by chapter,
I'm choosing the wrong struggles. Yeah.
And I I just I
it was rough. It was really rough. I
like I had to
really have like a a heart-to-heart with
myself of like, dude, what
Get it together, man. Yeah, it's like
>> [laughter]
>> it's like personal growth Groundhog Day.
Whereas
Uh
one thing that I think is is kind of
important. I
I understand how you can say, "Hey,
look, there's a small bucket of
principles, over-optimization, thinking
about your life too much." All of these
things like they
you're majoring in the minors, etc.,
etc.
That is true once you've been through
it. Yes. It is not true before you've
been through it.
Breaking the rules of the game before
you've learned how to play the game is
not breaking the rules of the game and
being an innovator or being some
essentialized distiller of cool stuff.
It's playing a different game. And this
is why I highly recommend that people
become totally obsessed with personal
development and productivity and David
Allen's Getting Things Done and James
Clear's Atomic Habits and Morgan
Housel's Psychology of Money and The
Subtle Art of Not Giving a [ __ ] for like
probably between
three and six years.
And then once you've done that, you can
sort of get your black belt, put it on,
and go,
"Okay.
Yeah. 95% of that was packaging. Here
are the bits that really matter, and I'm
now going to spend the rest of time
trying to just
maintain that momentum and not
overcomplicate stuff. And maybe
once a year there'll be a novel insight
which is genuinely principled and
fundamental that I just didn't know yet.
But you can't get to that level without
having gone through the first bit. And
uh maybe it's just the case that the
world of everybody went through
the same, "Holy [ __ ] like this is
novel."
But talking about like choosing your
struggles appropriately or even
neediness and stuff like that, that was
novel when it happened, but that area of
cognitive real estate, that territory is
now being You know when you play a
video game and the map's all fogged out?
>> Yeah. And then after you've played it
for a while, the areas get opened up.
It's like, well, that area is opened up
now. So, assuming that you've gone
through this process, previously it was
kind of like um
uh humans were moving at the same level
that technology developed. Yeah. But, if
you start doing personal development
now, there's so much technology that you
can speedrun all the way up to the top.
Whereas, for us it's like, wow, telling
the truth is something this is
revolutionary. Not that I've just
discovered it, but it's just been said.
Yeah. Right? This is This is
groundbreaking research. But, because
there's so much to go through, and maybe
it's just the case that the era that
we're in had a formative hockey curve
like J-shape thing where wow, there's a
[ __ ] ton of insight that's repackaged
ancient wisdom for a secular world
that's distilled down into good language
that's memorable.
I should I'm learning this as it goes,
and a new book, and a new book, and a
new book. And now we're at the stage
where
much of that territory that's important
has been captured.
>> Yes. And now, because everybody kind of
started the race, whether you were but
18 or 28 or 48, everybody started it
kind of at the same time. And Peterson
comes along, and you, and James, and da
da da da da da. And you go, wow.
Like, that's that's now all been done.
So, everybody has a degree of
personal development fatigue. But,
that's not true if you're starting your
journey. If you're like, hey, I'm I'm a
fat piece of [ __ ] and I'm 25, and I've
never done any of this, it's like
>> in for the next 6 years.
>> Yes. Absolutely. And then And then it is
very much after that is it is just about
maintaining the practice. Right. Um
it is like to nerd out a little bit on
kind of the history of this, cuz I I do
think this is interesting, right? It's
It is
we do live in a very unique moment in
the fact that this information is so
diffuse
universally available, completely free.
Like, it it
when I was growing up
you had to go pay Tony Robbins $10,000
to hear any of this, right? You had to
go you had to join a graduate program at
Cornell and like study psychology for 3
years to hear any of this, right? So,
there was like massive gatekeepers. Not
democratized. Not democratized at all.
Extremely like marketed extremely
aggressively
and and like very very predatory in some
circumstances. Yeah, with
another podcast for another day, but it
it
the internet is
what opened up the opportunity for this
kind of diffusion of all this
information across the entire
population. And I think when I look at
kind of my generation, you know, me,
James, Ryan,
um and a bunch of others, like really
what we were doing is we were taking the
stuff that used to only be available
behind closed doors or in really
exclusive seminars or
you know, deep in academic research and
then we were repackaging it for a wider
internet audience.
And I think through 2010s that was a
pretty novel and important function that
was being played in within society is
but now we're at the point where like
you can literally just get on Instagram
and see
800 pieces of the same advice
any day of the week that you want and
it's all free and it's all like widely
available and it's all repeated to
death.
Um and so it does raise an interesting
point of like
I I do think that saturation of
information for people Yep. is probably
like you said, it it's it's been speed
run speed run.
>> Yes. Speed ran? Speed run. Um speed run
at this point. You know, whereas like 15
years ago you would have to spend years
and years like really digging deep into
books and and studies and research. Now
you can probably
get the gist of that within a year or
two. And so it really does make
the implementation aspect of it
I think more important than ever before.
But there's not
That's not generalizable, right? You
know, [clears throat] so it's like
that's that's where the rub is now. So I
I In many ways I feel it's like a very
weird time. It is It is. It's It's
certainly a transition and it's
this idea of something that's
anti-memetic.
>> Mhm. Not just something that isn't
memetic, not something that won't
spread, but something that is actively
pushed back against and not spread or
maybe even criticized to the point where
it sort of shrinks. Um and unfortunately
telling people
the new information isn't better
necessarily uh or at least not at the
speed that perhaps it used to be. The
market's slowed down. It might be a way
to think about it. Uh doesn't sound very
good because
if you've got a problem, you want to
believe that there's a solution.
But if there's a solution that's already
out there, the reason that you haven't
fixed your problem is your fault as
opposed to oh this new thing that's
novel, that's what We've got this bias
Mhm.
>> And um Yeah, it is There's a There's a
definitely a transition period going on
and that's why I think your solved
podcast series is [ __ ] great. That's
different because it is so in-depth,
whether you want to learn about fear or
relationships or whatever. It is so
in-depth that that's not been done
before. Um some of the stuff that I've
got coming up with different guests sat
around the table is it's not been done
before. Okay, that's unique and at least
novel. Genuinely novel and the insights
that have come out of it novel. But for
the most part, if it's and this is going
to get worse Yes.
>> with AI. It's going to get significantly
worse. So much worse.
>> However bad and repetitive and sloppy
you think that
your least favorite optimization
obsessed influencer of choice has been
imagine that powered by a [ __ ]
infinite robot army. Yeah.
That's coming. Yeah, and not to mention
a thousand copycats on TikTok and
Instagram, right? So it's it's just like
anything that gets any traction is just
going to be parodied
thousands and thousands of times.
>> derivative, but now it's derivative at
scale powered by AI. Yes. Um
So I I actually think we're going to
re-enter, speaking of being bullish and
bearish. Mhm. Um
I actually think I I'm like bullish on
authority and credibility over the next
10 years. Um I think there's going to be
a a a mass return towards because I I
just think there's going to be so much
slop out there. And especially in in in
this market, like there's just going to
be so much crap being espoused by like
random stick figures and [ __ ] on
YouTube. Like that people are going to
lose patience very quickly and they're
going to crave like, "Please just show
me somebody who like actually knows what
they're talking about or who's actually
done something." Mhm. Um
And so it it's it's actually kind of
ironic because it's I think the the the
great explosion in the dissemination of
this of this information that to people
10 15 years ago, it was kind of the the
destruction of like credibility
>> will be its downfall. Right. You
Credibility doesn't matter anymore,
right? It's like if you've got a good
idea, you can just write a blog post and
everybody can read it, you know? And
like that was great back then, but it
now it's it's been taken to such an
extreme that there's going to be like
this incredible demand for authority and
credibility.
>> I think there's almost certainly going
to be a pedestalization of legacy media,
mainstream media. I think that if you
get placed on 60 Minutes or
the new Dr. Phil or whatever, whatever
the next version of that is. Yeah.
Because anybody can do YouTube. What are
you grinning about? Dude, I got a crazy
story for you. So
>> [laughter]
>> So yes, I agree.
And and like this is already happening.
So
So You mentioned it earlier. I I started
a a
an AI company last year. It's an AI
personal growth coach. It's called
Purpose.
Everybody go check it out. It's cool.
>> So when we we launched in December and
we hired a PR agency
to go get a bunch of publicity in like
conventional media. You know, put the
logos on the website, all that [ __ ]
And dude, it was so funny.
So the publicists
they go they get all these like, you
know, interviews with big newspaper. I'm
not going to call I'm not going to name
check anybody. Um
big newspapers, newspapers everybody
would
has heard of, TV stations, radio
stations, like all traditional stuff,
very prestigious, you know. We're we're
trying to get the logos.
So I go and I do these interviews with
like quote-unquote like prestigious
journalists.
And we talk about the app for like 10
minutes or whatever. And you can tell
that like
they don't give two shits. Like it's
just, you know, they've got some generic
article that they're doing about like AI
products or whatever and they're just
going to drop a quote from me in it and
and mention mention the product.
And so a very like half-assed 10-minute
conversation.
And I and and we wrap up very quickly
and I'm like, okay, well, this was very
fast. And then
the journalist would be like, well,
wait, while I've got you here.
So I'm working on a book right now and I
was wondering if
I could run some ideas by you.
This happened three times. Three times.
That base So basically what happened was
the journalists understanding their
position, which is prestige media.
This guy needs a logo for his website,
you know, cuz it's I'm the logo. Right.
I'm the logo.
I'm working on a book. This guy's a huge
bestselling author. Prestige for
expertise trade. Let's barter.
[ __ ] dude. So most of those
calls was me GIVING CAREER ADVICE.
>> [laughter]
>> IN EXCHANGE FOR A QUOTE IN THEIR [ __ ]
newspaper.
>> I would have just said I would have just
said to all of them once they once
they've done it it's like I think your
idea is [ __ ] That's all right. I think
[laughter] your I think I think your
idea sucks. Nobody's going to read this.
Give up.
>> I highly I highly recommend I highly
recommend [laughter] that you don't do
it and just leave them all dejected.
>> Oh man, it was it was crazy. It's it's a
weird world, man. Sorry to interrupt
your scrolling,
but this is a friendly reminder that
your time on this earth is extremely
limited and everyone you love is going
to die one day. So maybe you should put
the [ __ ] phone away and go and do
something meaningful.
>> [gasps]
>> Dude, the the death salience thing is
just it's
it's it's magical, isn't it? Isn't the
memento mori like it's just so magical
and it and especially like I I guess
with like
you know, the doom scrolling kids these
days like it is
um
it
it's such an important practice, I think
to just like take that moment not every
day, but like periodically of like
is this
if I were to die soon, is this what I
would want to be doing, you know? If
when I'm 80, am I going to look back and
be proud of what I'm doing? Um
and it's
that that's one of those things I'm glad
how memetic that is. It's
cuz I remember I
I remember so in subtle art, the last
chapter is called and then you die. And
I remember my my publisher was like
you know, this is kind of dark. Are you
sure you know, publisher thing.
>> Supposed to finish it on an up note.
>> Yeah, exactly. Um you be all inspiring
and and everything. Um
but I felt really strongly about it cuz
it's just like the the kind of
being confronted with death had been
like so impactful in my life.
Um and it it was a big part of
stoic philosophy, Buddhist philosophy, a
of different philosophies. Um
That's one thing that I never expected
to be memetic, but it is incredibly
memetic and it is I'm like thrilled with
how much traction that gets and and that
people do resonate with it and they do
find value in it and they do respond to
it and engage in it.
Um
So, yeah, I just I just think it's it's
a great practice. I'm glad that
people stop scrolling and think about
it. Yeah, I a few questions that I think
are useful.
What do you regret
from the last year? Like what do you
regret that you did too much of and not
enough of? Typically, that's the same
stuff that you did for the last decade,
but you can't remember the last decade.
So, if you look at the last 12 months of
your life, what did you do too much of
and what did you do too little of?
If you wanted to make 85-year-old you as
miserable as possible
when they look back in their life. Oh,
that'd be easy. What would you What
would you do? What would you do more of?
What would you do less of? You know, I
mean, there's that famous
five regrets of the dying, right? "I
wish I'd allowed myself to be happy. I
wish I kept in touch with my friends
more.
I wish I hadn't worked so much."
We are maybe just about to breach
the first wave of people who are
had a good chunk of their life spent on
their smartphone and on devices who are
about to die.
It has to be number one. Yeah.
>> It has to be number one. Yeah.
There's no way that I wish I'd spent
less time looking at a screen. Like it
it it just has to jump to the top of the
charts. As soon as that wave of people
begin to die en masse Mhm. and it's
still probably what? Like smartphone's
been around 20 just under 20 years now.
So,
you're 65,
70 like it's still not it's still not
quite there.
>> Couple more decades, yeah.
>> Yeah, one one more decade and that's
going to start, but within two it's just
going to be [ __ ] I don't know, man.
I've seen some good memes. That's true.
>> Some really good memes.
>> That is true, but you've never the
subject of them. That's why. You have
the You have the optimal level of fame.
You have the optimal level of fame,
which is you can get a seat at a
restaurant that's very busy, Mhm. but
for the most part, people aren't going
to make a meme about you on the
internet. Yeah, I think that's where you
should go. All right, last one. Yeah. At
some point, you realize that the
permission you've been waiting for all
along was your own.
Yeah.
It
I think so often
we seek advice when really all we want
is somebody to just tell us it's okay.
It's okay to want what we want. It's
okay to
stop doing something, to change our
minds, um
to be wrong about something.
Um
I don't I don't get It's It's an
interesting, you know, back in the day I
used to get a lot of emails, like fan
emails and stuff, people asking for
questions, for advice.
Um I still get some, but it it is
amazing how
many emails, messages, questions I get
that it it you could really just boil it
down to
this person feels bad about something
and just wants
to be told it's okay. Mhm. To feel bad
[clears throat] about it.
>> Mhm. Mhm. And
or this person wants to do something,
but they're afraid, and they just need
somebody to say, "No, no, you should do
that." Yeah.
That's it. That's all I want. They don't
need a a [ __ ] theory or a framework
or, you know,
a full like breakdown of their childhood
trauma. They
They just need somebody to say like,
"It's okay. You You should do that."
>> Mhm. It seems important to you.
Yeah, I think the world is kind of split
into two groups of people, people who
don't know how to improve their lives,
and those who are too scared to start.
And
the first group
doesn't care. Like they're going to do
what they do. They're not going to
overthink it. And then there's another
group that's paralyzed by their capacity
to think. Obviously, there's people that
manage to overcome that, but almost
anybody who is thoughtful and making
[ __ ] happen in the world
has had to overcome their
thoughtfulness. Like their
thoughtfulness is the fuel, but it's
also the barrier to getting there
because as we said right at the top, um
the degree of uncertainty that you have
is paralyzing. It keeps you in place.
So, yeah, someone coming along and
going, "Hey, man, like it's okay
to want that thing or it's okay to not
think that that thing's cool.
You should try and do that thing. You
just should and close the loop and
that's fine. Yeah, I
describe myself as having a
lifestyle-wide praise kink.
Which
>> [laughter]
>> That's [ __ ]
I respond well to encouragement. I
respond really [ __ ] well to
encouragement. And this again, there's
two types of British people. There's
British people who thrive on mutual
piss-taking and there's British people
that were meant to be American people
and I'm in the latter camp. Like you're
you're a very enthusiastic country,
right? You basically You basically have
permanent first-line cocaine energy.
>> [laughter]
>> That's what it is. That's what it is.
That's it. I don't You know, I want to
make enthusiasm great again and I want
to re-export it back to the UK. Yeah.
Mega. And that that that was just
something for me that was a pathway for
me. Hey, I'd happy to do the mutual
piss-taking, sit around a table with my
boys, but when it comes to really going
for stuff,
I much prefer to be around people that
are like, "Yeah, you got this. Go and
[ __ ] crush it." as opposed to "Gay."
>> [laughter]
>> The first one works for me. I've got
tons of friends that are back home who
they don't care. It just doesn't factor.
Piers Morgan had this conversation with
Piers. He's like, "I like the
piss-taking." I'm like, "Piers, that's
because you've got a galactic ego and
you need someone to keep your feet on
the ground. That's fine. That's good for
you." Those of us that are a little bit
more permanently unsure, for me it's
good. The encouragement thing's good And
that's very cringey in the UK. Yeah.
export yourself to the US where that's
kind of that runs much more in the the
pioneer spirit. And I'm like,
"Huh, it's okay for me to want that.
It's okay for me to say that that's
something that I like. It's okay for me
when I was 27,
28 to go, 'I'm a club promoter who's
going to stop drinking.'"
Right? Like that doesn't sound very
revolutionary in a world of
Athletic Brewing Co, NA beers, near
beer, you [laughter] know, Heineken 0.0
[ __ ] Um
but I mean, in British culture
>> culture, yeah. As a club promoter in
2016
>> Sounds insane. That was yeah, that was
me inventing fire. And
it
Sometimes people can do stuff without
anybody telling them that it's okay, but
a lot of the time that's what people are
looking for. I'm worried about this
thing happening and I'm scared. Yeah.
And somebody go, "It's all right, man.
You got this." Or maybe you don't, but
you'll be all right anyway. Yeah.
>> I'm okay, you know, no matter what
happens. That too. I I tend to notice
this as I mean, it's this is pretty
proportional to age, right? Like it's
young people I feel like need this
reassurance all the time.
I feel like as you get older, you just
start realizing you're like,
"Nobody knows what the [ __ ] they're
doing." And no one is thinking about you
anyway.
>> Yeah, nobody Yeah, exactly. Nobody
really gives a [ __ ] what you what what
you decide.
Um
It is it is interesting. You know, the
British culture thing, hearing you
describe it, it it just it feel to me as
as an American, it feels like the
epitome of the I'd rather be right than
happy. Yeah. It's um
or maybe it's like I'd rather be snarky
than happy. Like it's Well, I'd I'd
rather be snarky than cringey, and
cringey is being enthusiastic. Yeah.
Because if you plant a flag in the
ground and say, "This is my position,"
you create criteria for success, Mhm.
which also means you create criteria for
failure. Yeah. And that means that if
someone can snipe away at it, they can
make you fail, but also that if you
succeed, you leave them behind. There's
this wonderful difference between
American people and British people.
American people hope that you succeed in
case you take them with you. British
people hope that you fail in case you
leave them behind. Mhm. And I wish it
wasn't true, and it's not for everyone.
Yeah. But many of the people like the UK
had the second highest millionaire exits
in 2024, behind China. [clears throat]
But China's got like
13 times the population or something.
It's insane how much bigger it is. So
per capita, we lost the most
millionaires by
multiples.
Why?
It's not a very welcoming environment
for people that want to do different
things, that want to be innovative, that
don't want to sort of follow that path.
It doesn't mean matter about whether or
not you want to be a [ __ ] millionaire
or not. But if you want to make a change
to your lifestyle or the way that you
look or the things that you think or the
culture that you're embedded in or
the way that you raise your kids or
whatever, it's just not that welcoming.
And that's why we have the same number
of universities in the top 10 globally,
but American universities produce five
times more entrepreneurs than British
universities do. And remember that we
have an international [ __ ] cohort.
Yeah. So people come, get
contorted by the culture, and then leave
with this
veneer, this sort of varnish that's gone
on top of them. Mhm. But yeah, it's a
it's an interesting one, dude. Look, I
appreciate the [ __ ] out of you. It's
it's fascinating to watch this whatever
we're in, some
renaissance, I don't know whether it's a
renaissance or a dark ages. Um
>> [laughter]
>> that's that's happening, but there's
something
there's something sort of
twisting and changing
in this world, personal growth, personal
development, and I really [ __ ]
appreciate that you're there helping to
steward it in whatever way you can. It's
It's really cool. Same, man. Thank you.
>> Thank you. Um
Cool. Thank you. What's where people go?
Oh.
Uh
markmanson.net, Solve Podcast, and uh
purpose.app free 7-day trial. Check it
out. Mark Manson in your pocket, but
without the touchy-feely thing.
Yeah, so it's it's an AI that's that's
optimized to challenge you.
Um so it call call you out on your
[ __ ] spot blind spots, challenge
your assumptions, um basically all the
things like a good coach would do
to help you grow instead of just, you
know, kiss your ass and make you feel
good. Unreal. Appreciate you, man. Until
next time. Thanks.
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