Finding an Acting Manager | Southwest Actors Conference & Expo in Phoenix, AZ Vlog 2025
Watch on YouTubeVideo summary
The narrator returns to Phoenix for her fourth consecutive year at the Southwest Actors Conference & Expo, describing the event as an enriching experience akin to a fancy summer camp where she dresses up and connects with peers. Each visit is guided by a specific intention to navigate the overwhelming nature of industry events; in previous years, these goals ranged from simply meeting people to securing representation or finding coaching. This year's primary objective was to secure a manager who would not only guide her career but also serve as a collaborative partner for growth. Having acted professionally since 2017 after an eighteen-year journey that included college training, the narrator feels her current strategy has stalled and she desires consistent co-star roles on television while maintaining her life in the Bay Area with family. She emphasizes that she does not want a manager who dictates every move but rather someone to build a genuine relationship with.
Upon arriving at the conference, the atmosphere is immediately engaging with interactive activities like making custom hats at the Merch Diner and participating in flash mobs during technical difficulties. The VIP experience includes a curated swag bag featuring items such as essential oils, makeup products, and an Actor's Life Planner designed to help set goals over twelve weeks. Throughout the event, various panels offer critical insights into industry mechanics: directors explain how characters must serve the story rather than just showcasing ego, casting directors highlight the importance of headshots in securing auditions, and intimacy professionals stress the necessity of consent that is freely given, reversible, informed, enthusiastic, and specific. The narrator also participates in an improv workshop led by Dorian Lens, realizing through repetition and community support how much she enjoys performing on stage again after a long hiatus.
A significant shift occurs during Jodie Bentley's presentation on actor branding and marketing, which fundamentally changes the narrator's perspective on her original goal of finding a manager. Initially focused solely on getting representation to help book roles, she realizes that what she truly needs is someone who can manage her brand identity so clearly—such as communicating "I am a teacher" or "I am a mom"—that agents and casting directors immediately understand her value proposition. This epiphany leads her to conclude that while she may still want a manager in the future, her immediate priority is to first define exactly what kind of partnership she seeks before approaching potential managers. She decides to message several industry professionals not just for representation, but specifically to learn how they approach branding and marketing, ensuring that any future collaboration aligns with her need for strategic focus rather than just general management.
Despite the conference concluding at the airport, where filming restrictions prevent further content creation during boarding calls, the narrator remains enthusiastic about returning next year in 2026. She reflects on the immense joy, friendship, and professional tools gained from attending over four years, noting that while everyone derives different benefits—from securing an agent to simply enjoying community—the shared experience of learning and connecting is invaluable. The event successfully provided her with a clearer roadmap for her career by helping her distinguish between wanting general management versus needing specific branding expertise, ultimately making the path forward feel less chaotic and more intentional. As she prepares to head home on her flight back from Phoenix, she carries away not just new contacts but a refined understanding of how to present herself effectively in an industry that often feels overwhelming without proper strategy and support systems.
Read the full video transcript
I'm back in Phoenix at the Southwest
Actors Conference for the fourth year in
a row. This is like a fancy summer camp.
You dress up, you meet a bunch of
people, and I have been coming every
year because I honestly just enjoy it so
much. Every year I do have an intention.
Just because things like this can be
overwhelming. So, I find that having
like at least an intention, it doesn't
mean I'm going to hyperfocus on it. I'm
just going to be open to the idea. So
this year is to get a manager or get a
connection that will get me a manager
because the first year in 2022 my
intention was just to meet people
because I I didn't know what to expect
and I did. I met so many actors and then
managers, agents, casting directors. The
second year was to get more
representation. And I met LA, but I did
end up getting offered to audition for
an agency in Phoenix. The third year was
to find an acting coach. And I didn't
find somebody here specifically that
year, but I did meet Sam and Gabrielle,
signed up for their membership. And then
through the membership, I met Vas from
the online actor and I really have
enjoyed working with him. And I did also
end up taking the commercial blueprint
by Cass Santana, and she was one of the
speakers in 2023. Now I have somebody
that I can coach with for commercial
auditions and some for theatrical. Let's
see what kind of connection I might
make. Um, if not, I know I'm going to
learn stuff. I know I'm going to meet
people and I know I'm going to have fun.
I need to get ready for the mixer
because it's in like 30 minutes. So, one
of the reasons why I want a manager is
because I have been acting for so many
years. I've been acting for 18 years.
That's when I like started acting. I
went to college for acting and then I
have been more seriously actually been
represented and applying to auditions
since 2017. And I feel that my strategy
for acting hasn't been quite correct. I
mean like I know the steps but then for
some reason or another I feel like I am
not able to get there to do the things
that I want to do. And what I want to do
is be on TV. I just want to consistently
have like co-star guest star roles. Be
able to enjoy my life, keep living in LA
and the Bay Area, mostly the Bay Area
cuz I have family and my partner. I
don't want a manager that's just going
to tell me what to do though. Like
somebody that I will be able to
collaborate with and together grow.
That is the intention. Now, let's go
check into the conference mixer.
Here is the merch diner where we get to
make our own hats.
Now, let's head into the mixer. And I'm
starting at the photo booth before the
line gets long cuz it gets very long.
And the Arizona filmmakers had an
interactive project that I got to be a
part of. If you don't know about the
conference already, it is an actors
conference and expo created by Bella
Hibs from Good Faith Casting. Bella is a
casting director who also makes content
online about casting and the industry in
general. I recommend that you follow her
and sign up for her newsletter
>> with such vulnerability and
openheartedness to meet people and make
those.
>> I'm back for the mixer and I am so
excited to see what's in the VIP bag and
I want to show you this was so much fun.
Update on my intention. I talked to one
of the managers that has been here in
the past. I just started a conversation,
but in mixers like this, often you get
distracted and I just wasn't able to
finish like the whole conversation. But
I'm sure I'll see her tomorrow. And I
was talking to her about maybe chatting
and see if we're a good match with each
other or if she has any advice for me
since I am looking for a manager and she
has been a manager for a really long
time. This year's my fourth year at the
conference and I've come with a VIP
ticket every single time and I am so
excited to show you this. This was a
booth called Merch Diner. So, they have
like this, you know, like a diner, and
you basically made like your own burger,
but it was a hat and a patch. And this
is what I got. It's so cute. I am such a
hat girl. I don't wear hats enough. I
wear a lot of baseball caps like this,
but I love hats. This is the VIP swag
bag, and um it's different from other
years because it's not like a reusable
tote, but I think it's really cute. It
seems like a gift. And it says Southwest
Actors Conference. First, we have
What are these scrunchies called? Like
to apply your makeup. Ow, my hair's
stuck.
Galipus and Spearmint Essential Oils
body lotion. I actually do really like
to use this power gripped primer. I'll
try this tomorrow. A pen. Last year I
forgot
I was about to say last year I forgot a
pen, but this year I did bring a pen. I
brought many pens and highlighters. And
I did not bring a notebook.
Oh, I was going to say, what if they put
a notebook in here? Oh, wait. It's not a
notebook. It's a book. Oh, it's a
planner. Okay, first of all, who's this?
This pen is from Real Today, which I
know they are one of the sponsors this
year. The Actor's Life Planner. Set
goals, build routines, and take
intentional action. A 12week planner.
I like that it's only 12 weeks cuz it's
like you're going to accomplish it
within these 12 weeks and it's thick. I
guess I could take notes in here if I
really wanted cuz there's like empty
pages. Okay. Butter glow liquid bronzer.
I'll try it tomorrow. Makeup application
tool. A real today sticker. Oh, I think
they've done this before. It's like a
free IV a local place. Three months free
subscription to the actor's office. I
think they might have given this before
and I don't think I took advantage of
it, but I will this time. This is
undercover blemish patches.
Okay. Oh, and another real today flyer.
Um, and that's it. I love love love the
planner cuz it's something like I know
I'm going to use and I love this hat.
So, that's what was included in the VIP
ticket. And of course tomorrow I get a
lunch and with like more VIPs and
speakers and then like industry
professionals and then I also get to sit
front row with like a table so I can
write on and if they ask for volunteers
then they're asked to first pick from
the VIP section. It's day two of the
conference you guys. Let's go check in.
And then the speaker, the keynote speech
is going to start at 9:00 a.m. and then
all of the classes, all of the panels,
all of the things. And I'm so excited to
be here for the fourth year.
>> Here's your VIP.
>> Thank you.
>> Can I use the pen?
>> I super appreciate that they have
complimentary water, tea, and coffee.
The merch diner is here again. This is
such a cute, interactive way to get a
souvenir.
Some interviews over here happening for
the morning show. Now, let's get into
the main hall to all the vendors. And
this is where all of the panels will be
happening. Let's see who is here this
year. SAG ARA, ACTUB Studios, Aryan
Martin headshot photography, there's an
actor's workshop, actor insider, need a
reader actor app, Arizona headshot
company, uh, looks like some kind of
self tape acting help, and real today.
Time to take a seat and take a look at
the program before we get started. This
is Bella's husband and it appears that
there were some technical difficulties
that actually turned into a really fun
flash mob. Bella did the opening keynote
and she talked about self-bullying and
we journaled about it and we shared it
with the partner nearby. Then we talked
about how to bring physicality to self
tapes and how to show a full spectrum of
movement that aren't just you walking to
the left or to the right.
Jodie Bentley is an actor filmmaker who
talked to us about the importance of
actor branding and how your actor type
is just the tip of the iceberg.
Now we're with Monica Samson who is a
multi-hyphenate actor, intimacy
professional, and she's talking about
intimacy on set like onset language as
well as how to navigate these things on
set. One of the things she said that I
really appreciated was that consent
should be freely given, reversible,
informed, enthusiastic, and specific. We
got to see some intimacy coordination in
action. Time to take a little break by
having lunch. And since I got a VIP
ticket, I was also able to attend this
catered lunch uh with assigned seating.
So here we have a bunch of people who
came to the conference as well as
speakers and industry professionals.
First thing after lunch is Dorian Lens,
who is an improv expert. And something
that really stuck out was that
repetition makes you good. And you can
improv pretty much anywhere. You can do
it at home, sign up for a class, or you
can even make one. He asked for a lot of
volunteers. And although it sounded like
a really fun challenge, it also sounded
too scary to try.
So, I forced myself to get up there and
I hadn't improvd like this on stage in a
long, long time. And it was actually
really fun and I felt very supported.
Time for the director panel. And I was
lucky enough to work with Carrie Turlock
on a really meaningful project that
ended up winning two Rocky Mountain
Emmys. What the directors gave great
insight about what they look for in an
actor other than talent.
>> Is more involved. They have their own
story line, their own journey. They're
probably in a couple of scenes. A
co-star, this is a little harsh, but you
have to think of the way your character
serves the story is the answer. How does
this character serve the story? Take
yourself out, take your ego out and
really ask yourself from a neutral
perspective, how does this character
serve the story? If the character serves
the story by taking an order at a table
in a restaurant, you know what I mean?
Like, your choices are going to be
simple. It's
>> [applause]
>> talent agent panel time. What I learned
here is that although there are some
industry standards, every agent has many
little things that they prefer
differently, like how to reach out to
them or when do you book out and when to
put something under your special skills.
>> And I love uh making building
connections with other people in the
industry. I've been doing this for 34
years and the one thing I've never
gotten tired of is I love telling actors
that they booked.
>> Both of your answers cuz we are also a
boutique style agency, boutique size as
well and just making those
relationships, those connections and
being able to pour a lot of time and
energy into it.
>> Time for the casting director panel. I
love this one. Bella of course is one of
the speakers and casting just like the
directors all like things slightly
differently. For example, Natasha looks
at your headsh shot first and then
decides if she even wants to click on
your reel. So, it may be that your
headshot is what's keeping you from
getting audition requests.
>> It's been a hard year and this year I
really needed this sense of community.
>> Closing keynote was by Jesse Sore, a
conversation with Bella and Jesse has
been on shows like Gossip Girl and
Shameless and she said something that
made so much sense to me in the acting
world. Don't judge your character,
justify them.
>> For each of you here locally who showed
up, the people who flew in, who drove
in, who brought their partners with
them, like, thank you. You guys make
this community just so much better. So,
thank you. Thank you. [applause]
I know I know it seems [applause] like
it's coming to an end, but I can't wait
to see how you take all of the amazing
tools that our speakers shared so
willingly and how you implement them
into your career, your audition, and
your mindset. So, I can't wait to see
you next year at Southwest Conference
2026. [cheering]
>> Oh, no. And that's it. The conference is
over. It's time to head home. But let's
debrief at the airport on what I learned
this year. Yeah,
>> I have a crazy thing that I want to say
>> and it's that I don't want a manager
anymore. During Jod's presentation about
marketing, in the middle of it, I
realized that's what I need. That's
really what I need. I need somebody to
help me with my brand. Because Jod
talked about marketing yourself and
branding yourself in a particular way so
that when your agents submit you that
your headsh shot says like yes I am a
teacher. Yes, I am a mom, you know,
which I know that I wanted a manager to
help me with that, but also to be able
to like really introduce me to people.
And I think I might still want a manager
in the future. And I am going to message
some managers just so that I can start
learning about how who I really want as
a manager and
develop that idea in my head so that
when I do go talk to people and see if
we are a good fit, in the general.
>> I'm going to have to pause so much for
announcements. Anyway, so that when I am
finally like on my journey to find a
manager that I know who I'm actually
looking for and maybe it's one of these
people that I end up
>> maybe one of the managers I talk to
right now is the manager that I end up
signing with in the future, probably the
near future. This year for the
conference, my intention was to get a
manager. And I am so glad that that was
my intention because I think if I would
have seen Jod's presentation about
branding yourself and like marketing
yourself, um I wouldn't have like really
grasped it and actually wanted to hire
her because I've always heard about
branding all of the time and I'm like,
"Yeah, like I I get it, you know, but
because in my head I had I want a
manager that'll help me really like
focus where I'm going to act." Then
that's where I was like, "Oh, that is
who I need. I need somebody to help me
with that." And then once I have that,
then of course I can go and get a
manager and it'll just be such a more
smooth process.
>> If you are considering going to the
conference, I absolutely recommend it.
I've been going since the beginning and
if you have the financial ability to do
it, I think you should go. I know that
everybody gets something different from
the conference, but I get a lot of joy,
a lot of friendship, and I mean, I've
gotten an agent from this conference,
but I I just love it. It's a great time.
Now, enjoy me getting interrupted and
showing you that no, you cannot film a
self tape at an airport because look,
want help to really
>> this time we fully boarded flight.
>> So, I do
>> a boarding call for Orange County flight
4105. Still looking for
>> a head shot. Get that kind of real car.
came out.
>> Passgers headed to Houston.
>> Dear for the conference, my intention
was
>> for the safety of a manager.
>> Please do not allow your pet to walk on
moving
>> and another