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Express Luck Smart Tech: Mini LED Displays, MediaTek Chipsets, and Smart TV OS Integration

Duration: 9:42 1509 transcript words EN summary

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Express Luck Smart Tech positions itself as a leading manufacturer with over two decades of experience, having started TV assembly in 2004 and evolving into a state-of-the-art facility by 2022. The company operates one of the few fully automated "Industry 4.0" factories in China, covering more than 400,000 square meters with complete panel production capabilities. This advanced manufacturing infrastructure allows them to maintain an incredibly low defect rate of under 0.4% while producing approximately 24 million units annually through their own brand and various OEM/ODM partnerships. By controlling the entire vertical supply chain from chipsets to final assembly, they ensure high-quality panels that are competitive in price without compromising on performance or innovation. The core of their latest television lineup features cutting-edge display technologies, specifically focusing on Mini LED and QLED panels that offer superior brightness and color accuracy. The company highlights two distinct Mini LED approaches: fixed backlighting for consistent illumination and dimming technology that enhances contrast by controlling light zones to deliver a more cinematic experience. Beyond the screen itself, the TVs are equipped with four high-quality front speakers integrated directly into the chassis, providing an immersive audio environment that elevates the streaming experience. This hardware is powered primarily by MediaTek chipsets, which are renowned for their speed and efficiency, ensuring that the operating system responds instantly to user requests and supports high-resolution content without lag. A significant portion of the presentation focuses on the versatility of their software integration, as Express Luck partners with major global operating systems including Google TV, WebOS, Tizen, and Roku. While acknowledging that all these platforms are fundamentally based on Linux or Android, the company emphasizes that each offers a unique user interface optimized for different consumer needs. For gamers, the priority is placed on high refresh rates up to 200Hz and low input latency to match the speed of modern games, while general consumers benefit from the vast app libraries available on platforms like Google TV. The manufacturer also notes a strategic shift toward white-colored panels for their monitors and TVs in 2027, aligning with modern interior design trends where white aesthetics better complement living rooms and kitchens compared to traditional black finishes. Looking toward the future, Express Luck plans to transition its entire product lineup to Mini LED technology by next year, recognizing it as the industry standard that consumers worldwide are seeking. They have also announced ambitious plans for 2027 to launch their own proprietary RGB Mini LED technology, further solidifying their position at the forefront of display innovation. Their brand, Fast, has already gained significant traction in European and American markets, becoming a best-seller during major shopping events like Black Friday. Ultimately, the company's strategy combines high-yield manufacturing, advanced panel technologies, robust audio systems, and flexible OS support to deliver premium smart TVs that offer an exceptional balance of quality, performance, and value for both retail buyers and end users.

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Hi everybody, my name is Mashimo Falappa. I am the country manager in Italy for the group express. Our brand is already 10 years in the market for the TV and you are looking our last version of TV with the swivel stand and the speaker included in the in the TV. How's the four front speakers with very high quality audio and >> how's the quality of the TV? H it's very high because thanks to the four speakers you can really feel the best quality of the audio when you watch the movies and you are practice the experience of the streaming >> the price is good >> uh let's say that is highend products of course the best choice you can get from is a very competitive price with a very huge I quality in terms of video because we are a panel maker and as well for the audio >> is a mini LED. >> Uh we have as well mini lead. You can see over there. And here we have the 100 in. >> Uh sorry, one second. Let me jump in front. Uh so what do you say? >> This is the 100 in and the QLED and mini technology. Uh we are bringing uh the two different technology. One is a fixed mini and then as well we have the dimmable technology that is experiencing to the end user the quality of different color and different light depend yeah is fantastic. The first reason why in Europe the people are going to change the TV is the first reason is the size and the second reason is the experience with the OS. Uh our group is partner of the most important OS in the in the world uh ten TV uh Google TV and VA and toivo Roku whale and webos. >> So you work with everything. >> Yes. With us you can realize OM and ODM with all the OS you can find in the world. And we are a direct partner of the best OS in the in the market. >> The best one is Google, right? Uh let's say that uh no let's say that is different depends on the base of the Linux and Android. Of course Android have a more especially more apps but of course is lower than others. Uh Linux is very easy to use and for user the experience is faster than than Google >> and Linux for example you could talk about the VA Linux. >> Okay you know uh Google is based on Android. >> Everything is Linux. No. >> Yes. Everything is Linux. Uh Ten Fire way. >> Even Tyson. >> Uh even Tyson. Yeah. >> Everything is based on Linux. >> Yes. Based in the new generation. >> What's the different way of making the Linux? >> Uh let's say that uh each kind of OS have a different kind of development. Uh some of them are based on the full apps and some other are based on uh the the kind of screen you are going to open the apps. So here we see Tibo. And you have a web from LG and of course you you have a mini that's the last technology for the different backlight and the panel is made in our factory that is express is a company born in 1997 and we start assembling TV in 2004 in the factory in Shenzen 100,000 square meter and now in 2022 we set up the new factory in Zongan more than 400,000 square meter of factory and full assembling lines for the panels. So is a 4.0 factory is the one of the unique factory in in China. >> Wow. 4.0 factory. Uh so that means what does that mean? Does that mean you can do >> 4.0 company and all the structure have been developed based on the 4.0 uh supply chain and uh development. So is the latest version of a full automatic factory for the TV panel. >> So that helps maybe get better price also. >> Of course it's more competitive because the assembling all of you to reduce the cost but the key point is the quality of the panels. The quality is fast up and the effective rate for our group is lower than 0.4%. >> Nice. So high yield, better quality, better price >> and a more competitive price with the latest technology and the latest OS. >> Here it's also >> of course you have different >> mini. >> Yes, the technology start from the QLED and mini and next year we are going to move all the full lineup to the mini technology because it's the latest and the most important technology that the market worldwide is going to look for. >> You need to do RGB mini. We are going to launch in Q4 2027 our lineup for made our homemade RGB technology and I am going to show to you the Corvette game monitors made in our company. >> So Amaz Fast is our brand launched three years ago. You can find already in Amazon Europe. Amazon USA have been one of the products best seller in Black Friday 2025 in USA and Europe. So uh the experience of the gaming the key point of course is the quality of of the video and uh mainly we are focused on the quality of the panel and of course of the of the frequency of the reaction and the quality of the of the panel that we offer to the end user. The 200 Hz. >> Yes, could be 200 and up. And you can find OLED, QLED, uh 4K panels. So, let's say >> the connectors. >> Exactly. And you know, uh that's very important for the gamer to have a very fantastic eye quality that can meet the fast up of the speed of the game. >> And what are all these other ones here? Uh you have also the monitor business but of course u uh you uh find different specification because the business monitor are requesting lower specification lower frequency. Uh, of course the the the most important thing is the sides of the panel and even we do the different kind of color. We do the white as we do as well the TV again. Uh we are going to do to launch in 2027 the mini lead white and uh you can uh move the fits to the center so it is going to occupy less space and the color is matching the last uh design of the house that usually the white is the best. >> Doesn't have to always be black, right? >> Yes. Always. Yes. But now the is even the white is is coming back because the design inside the house always is is white. So it's matching with the color of the living room of the of the kitchens and as well. >> Can you say how many millions TVs your company make totally >> 24 million pieces per year? 24 million >> million pieces per year between our brand OEM and ODM because our factory is a is a total uh service company for brands that need ODM importers that and retailers they need OEM and as well our brand smart that in Europe will increase the share >> take care of everything the manufacturing is just great >> it's a vertical supply chain made in our company. Uh the CBU is leaving from China arriving in our factory in Ugari assembled in Europe and then we we have a own logistic supply chain in all of Europe and we provided to the all the market retailers our products >> and uh the chip is strong. You have a good chipset. The chipset is of course depending on different kind of OS but basically MediaTek is the is the main one is the biggest manufacturer of chipset for TV business. >> So you have a good upscaling. >> Yes absolutely the performance of the chipset are the best one even because the streaming uh is going to change the world of uh of the TV. So must be fast otherwise the reaction to the to the request of the end user will be slow. So the experience will be bad and the first as I say the first reason why the end user are going to select a new TV is properly the experience with the OS. So the the speed is the most important thing. >> Otherwise you get HDMI port you can just add the player. >> Yes you just get a key and external key and you can uh you can uh play any video any music everything. Imagine every pixel, every sound enabled [music] through HDMI technology. From the highest resolutions, [music] the fastest refresh rates to immersive multi-channel audio. HDMI technology powers a worldwide ecosystem [music] of devices for movies, for gaming, for creators. Experience [music] clarity, performance, connection.