EXPLORING THE TOP NEEDLEPOINT STORES IN NYC 🪡 (how to start, what to do & where to go)
Watch on YouTubeVideo summary
This video introduces viewers to the premier needlepoint stores located in Manhattan, New York City, serving as the first episode of a new series called "The Crawl." The host embarks on a journey starting in the Upper East Side to visit Annie and Company, an established full-service store that has been operating since 2002. Known for its massive inventory, this location caters particularly well to experienced stitchers who seek a wide variety of specialty fibers and knitting supplies. While the selection can feel overwhelming for beginners due to its sheer size, the store has recently updated its canvas offerings with trendy designs and beginner-friendly options like "What's the Stitch," making it accessible to newcomers as well.
Continuing the tour, the host visits Rita's Needlepoint in the West Village, a historic institution dating back to 1973 that offers a charming, intimate atmosphere reminiscent of early 2000s romantic comedies. This smaller shop is celebrated for its friendly community vibe and carries the host's own brand, Friend of Mine. The video also stops at West Village Needle, another cozy location known for its cute canvases, before concluding at the newly opened Penny Lane store in New York City. Penny Lane stands out as a massive destination that combines needlepoint with extensive accessory sections and features helpful wall notes indicating which thread lines perform best on specific mesh sizes, aiding customers in their selection process.
For those new to the craft, the video provides practical advice on how to navigate these shops effectively. Beginners are encouraged to look for projects using 13-mesh canvas with two or three colors, as the larger holes make stitching easier and faster compared to the more detailed 18-mesh options. The host suggests asking staff to "kit" a project, which involves selecting the appropriate fibers and needles for the chosen canvas, and highly recommends taking a class at a Local Needlepoint Shop (LNS) to gain hands-on experience and connect with the supportive community.
Ultimately, the video concludes that there is no single wrong choice among these four locations, as each offers a unique experience tailored to different needs and preferences. Rita's is crowned as the personal favorite for its nostalgic charm and excellent service, while Annie and Company remains the go-to for experienced stitchers needing specific materials. For younger enthusiasts or those interested in trendy aesthetics, Penny Lane is highlighted as the ideal destination, whereas West Village Needle offers a perfect blend of cuteness and location for those seeking an elevated canvas selection without needing a massive inventory.
Read the full video transcript
Welcome to episode 1 of the crawl.
[music] Today's topic in city or
location would be at needlepoint stores
around New York City. I'm only doing
Manhattan. We have four stores to see
today. I am so happy. If y'all are new
here, do not forget to subscribe and
comment down below [music] where you
guys are tuning in from and welcome to
our new series. We are on our way to the
Upper East Side [music] for stop number
one Annie and Company. This is a
full-service needlework and knitting
store. I've been here before. The only
one I haven't been to today is Penny
Lane because that's new. It's a very
[music] very big store. It also has
knitting and I'm you know like a
needlepoint girl, but that could be a
pro if you're into both. So we're going
to start in the Upper East Side and then
kind of like make our way back down all
the way to Penny Lane.
>> [music]
>> We're here at Annie and Company. It is a
needlepoint full-service really
needlework and knitting store. It's been
in the city since 2002. So it's very
established. It's definitely I think
it's the biggest. I haven't seen Penny
Lane yet. My last experience here it's
definitely a bit more traditional and
less like trendy canvases, but they had
an insane fiber selection.
>> [music]
[music]
>> I just want to say I think the canvas
selection has improved a ton since I was
last year, maybe 2 years ago. Lots of
What's the Stitch, which is a really
good beginner-friendly canvas. We will
get into that shortly. You and I are
going to go kit, which just means like
pick out the fibers or threads. I'm in
the middle of stitching the September
dolly, which is a
TV personality dolly. Love the bob. I
picture for the background. It's going
to be like the green uh kind of like the
wallpaper I have in my studio room for
the podcast for House Guest. That was
inspired by Ina Garten's like early
2000s wallpaper, and I want to recreate
this for my TV personality dolly. I
can't wait. I'm like
Cute, trendy canvases. I'm seeing lots
of like What's [music] the Stitch little
bag charms here. I think their New York
stuff is really cute, too. Like that
one. I love the cards. This Uptown Girl
one, I'm obsessed with that one. I like
oh, it's Sophie Stitches. I love her.
She's so sweet. That one's really cute.
I kind of want to stitch that even
though I like don't really have that
much of a connection to New York, but I
think it's really cute. They have an
incredible thread selection. This store
is a dream if you have experience, I
think, in needlepoint because it's like
everything you could ever want. It could
be overwhelming as a beginner, which
we'll get to. If you are a beginner, DMC
is a great place to start. They have a
ton of DMC. I use it for cording on all
my ornaments. Very velvet is my
favorite. [music] This is a specialty
thread. It's beautiful and perfect. Silk
and ivory, that's a good green, but it
It's going to be tough. I could also do
Vineyard Silk, though. I'm really just
looking for
the right greens. Like look at this.
See, like trendy. They have like
cooler canvases. For so long needlepoint
was definitely an older hobby, and a lot
of like newer stitchers have come in who
are younger, so a lot of the canvases
have just been like geared younger and
they have definitely See, what's the
stitch? Our girl Emma. Okay, I got to
find what I want. Pepper Pot, here we
go.
I'm literally looking at my [music]
YouTube thumbnails for this. Okay, let's
see.
I think these are [music] perfect. So,
I'm going with Pepper Pot Honeydew
and I don't even know how to pronounce
those, but [music] this is going to be
perfect for the wallpaper background.
Yay.
>> [music]
[music]
>> We're walking from Annie's to Rita's.
It's only about 10 blocks south. So, if
you guys are like planning a day or
planning a little crawl or want to go to
both stores, they're only 10 minutes
away from each other. It's like a
15-minute walk, so it's not bad.
Obviously, Rita's is a very, very iconic
New York City needlepoint store. It has
been in the city since I think 1973. It
was started by a woman named Rita, who
came from Eastern Europe to Paris, then
to New York. It's been in a couple
different locations. It's definitely
like the long-standing, I think, New
York City institution, if you will, for
needlepoint. It's a really small shop,
but it feels like you were in a movie.
Anyway, it's really, really cute. I love
everything in there. It feels like you
were in like an early 2000s rom-com when
you were shopping the store, especially
on like a cold, like a winter day. It's
just so cute. They also do sell my
brand, Friend of Mine, in here, which is
really exciting. So, anyway, let's go
in.
>> [music]
[music]
>> Good news, y'all. Friend of mine was
actually sold out at Rita's, which is
just incredible. If you guys ever want
Friend of Mine at your LNS, which we'll
get into that lingo soon shortly at the
very end of the video. Uh if you guys
ever want Friend of Mine at your stores,
just ask. Just ask them. We've a very
easy sign-up portal on our website.
Anyway, Rita's really feels like you
were in a Meg Ryan movie. It feels like
you were in the early 2000s in every
beautiful, perfect way. Everyone there
was so nice, so kind. I met so many of
you guys. Like it's just such a good
like happy, lively vibe in that store.
We're going to do a little intro to a
needlepoint store. We're currently on
our way to West Village and In Needles,
so we have a little bit of time and I
wanted to give you guys like if you were
going to a needlepoint store for the
very first time, this is what you should
do. Most needlepoint stores are nice.
There are of course some that are a
little bit more intimidating and you
know, sometimes I will be honest like
they cannot always be the friendliest.
Most of them are so nice. The whole
needlepoint community is the best and
they're really, really kind. I would
find an LNS in your area recommended by
someone that has said like they're very
nice because I find that sometimes you
can go to an LNS and then if you go to
the wrong one, it'll just kind of scare
you. There's so many amazing, kind, good
ones. Like if you guys are in New York
City, I think any of the ones that I've
shared today would be good for you. But
if you're new to needlepoint, what you
want to do is you want to find a 13 mesh
canvas that has like two to three
colors. I will put some on the screen of
what I think are good beginner ones, and
I will link some of the Friend of Mine
ones that I think would be good beginner
ones. I will say if you were at a
needlepoint store, a lot of the What's
the Stitch, like her stuff is everywhere
in my stuff, and because hers are
sayings and they're typically straight
lines, two to three colors, and like 13
mesh, hers are pretty much always good
for beginners, so I would recommend
that. From Friend of Mine, I can also
link the ones that I think are the best,
like our Brokering Housewife is great,
our Serial Hobbyist is great, depending
on what we have in stock, but that's
core that we're consistently like
restocking. Between 13 and 18 mesh, all
that means is that a 13 mesh hole is
bigger, 18 mesh hole is smaller, 13 mesh
is easier to use because it's bigger,
there's less actual stitching making it
easier, and you like run through the
project quicker. With 18 mesh, you're
able to do a lot more detail. I'm an 18
mesh girl through and through. I love an
18 mesh scene, but like 18 mesh and 13
mesh, that's the difference. So you're
going to need the canvas, you're going
to need the fibers, you're going to need
the needles, and that's it. If you go
into a store and you tell them that you
are a beginner, they should be able to
help you, and you can also ask them
like, "Oh, can you help me kit this?"
And like I mentioned earlier, kitting
just means like finding the right fibers
for your project. There are different
thread lines that work for different
mesh sizes, and that is really where
it's a good place to like go to an L&S
and talk to them, but I'm going to have
on the screen what fibers and thread
lines are recommended for what mesh. All
of this sounds really confusing at the
beginning. I swear it is not as
overwhelming as it sounds. So again, top
to bottom, you need a 13 mesh canvas,
two to three colors, try to do as many
like straight lines as possible, nothing
too intimidating or crazy. You need the
fibers, you need scissors and needles. I
actually didn't start off on that, I
started off on like an 18 mesh 4 by 4
round that was really none of the way
that they would recommend you to like
actually learn. So keep that in mind,
like that's just what's recommended. I
didn't even do that and I turned out
totally fine. If you can, take a class
from your LNS, which just means local
needlepoint shop. I would really
recommend that because not only is it
really helpful to have like hands-on
experience and knowledge and like
there's people who know so much that you
can learn from, but it's also a really
great way to like get your foot in the
door with like the community of
needlepoint because that's like so much
of the fun of it. So,
that's like my little spiel of like what
to do if you are a beginner at a
needlepoint shop.
>> [music]
[music]
>> Now, we are in West Village. We are
right across the street from West
Village Knitten Needle. It's a very
small store, but it's very cute. Again,
it gives more of like Meg Ryan vibes,
less like Annie's where it's like a
massive, massive, massive store. Um,
it's really cute. I also just love the
West Village, so it's just like kind of
a perfect store.
>> [music]
[music]
>> So, West Village Needle is definitely
like the smallest because it's a small
store already and they also have
knitting. So, it depends on your vibe.
I'm obviously a needlepoint girl, so I
can't speak to the knitting portion.
They had really, really cute canvases.
They obviously have less of everything
because it is so small, but they have
really, really good canvases and the
location's great. I didn't talk much to
the worker, so I don't know like that
general vibe there, but the canvases are
very cute.
>> [music]
[music]
>> Our last stop of the day is the new
Penny Linn New York City store. I'm so
excited to come see it. Every time I've
been in the city and had any time to go
see it, it's been a Monday. Most
needlepoint stores are closed on
Mondays, just so you guys know. So,
anyways, I'm really excited to go in and
see it. I've obviously been to the
Connecticut store, but this just looks
beautiful. Something that I really like
that Penny Linn does and I've noticed a
lot of other stores are kind of starting
to do this [music] as well. I don't know
if they were the first ones, but they do
do it where they make notes next to
whatever thread line it is on the wall
of what type of canvas, [music] meaning
like 18 or 13 mesh, this thread like
performs best with, which I thought was
really,
>> [music]
>> really nice. They have everything at the
store. I would say like Annie's and
Penny Linn are definitely the biggest
[music] stores and have the most amount
of stuff. Penny Linn has, of course,
this is exclusively needlepoint, so they
have a ton, [music] a ton, a ton of like
other accessories and things. They also
have a lot of their like New York
exclusives. Like they're really, really,
really stocked [music] in the store,
which is really cute. I was going to say
really cute. Really nice. Sorry, guys.
I'm also watching this video and I was
like distracted by a [music] canvas.
Anyway, it's a really great store.
>> [music]
[music]
>> I'm back in New York City to give you
all my official thoughts and tell you
where I think you should go in the city.
You really cannot go wrong with any of
the stores. All the shops are great and
they're just so cute and they have such
great canvases. My personal favorite is
Rita's and that's just because it feels
like you are in a Meg Ryan movie.
They're also very nice in there. I
always love the canvases. They're pretty
well stocked at all times. Like it's
just such a great shop. Annie's is great
especially if you are like an
experienced stitcher. If you are a
little bit older, I feel like you would
love Annie's the most. Now if I was
living there and I'm like I'm on the
Upper East Side or on the Upper West
Side, I'd just like
basically I like I would go to Annie's
all the time cuz they've got great
specialty fibers.
>> [music]
>> Annie's is just the best. And I do want
to say like they have definitely upped
their [music] like canvas designs since
I was there last probably 2 years ago
and they have a lot of cute like trendy
things. They have quite literally
anything. So if you are working on a
really big project [music] and you need
specific fibers, I would go to Annie's
or Penny Lane. So if you are like a
TikTok stitcher girl, you started in the
recent years, you're Gen Z and
millennial and you like needlepoint, you
know Penny Lane. Penny Lane is like a
great scene in the city. They also are
so stocked. They have so much stuff
there. They also have a lot of like
needlepoint adjacent stuff and more so
like accessories for needlepoint whereas
Annie's is really needlepoint and
knitting. Obviously Penny Lane is pretty
much the same size if not bigger.
Actually, I feel like
they're like comparable, I would say.
But Penny Lane definitely has like the
most amount of accessories. If you are
like younger, trendier, kind of into
that vibe, Penny Lane is the store for
you. West Village Needle is definitely
the smallest and definitely has the
least amount of stuff, but I will say
the canvas selection is really, really
cool. So, if you want more elevated
canvas, I would go there. But honestly,
like you can't go wrong with any of
them. But if you are looking for like
specialty fibers, you need to be going
to Penny Lane or Annie's. If you were
just kind of like wanting to go for the
vibe, slash like you're good with just
like kind of like simple basic stuff,
West Village or Rita's. But Rita's is my
number one. Anyway, I hope you all
enjoyed it and welcome to episode one of
the crawl. In two weeks, we are back
with Chrissy doing a cookbook tour
around New York City. We had the best
day ever recording this. Let me know in
the comments below where you want us to
go and what you want us to tour.