Everything You Need to Know About DeFi and Crypto EXPLAINED | Tom Bilyeu
Watch on YouTubeVideo summary
Tom Bilyeu emphasizes that cryptocurrency and DeFi represent a massive, ongoing transformation driven by human behavior rather than just market mechanics, urging viewers to conduct their own research before investing. He advises beginners to start with YouTube for crowd validation but stresses the importance of learning industry jargon quickly due to the rapid pace of change in this sector. Bilyeu highlights influential voices like Michael Saylor and Raoul Pal as key resources for understanding different investment philosophies, ranging from "buy and hold" strategies to macro investing and day trading. He argues that successful investors must bet against the consensus by developing their own thesis based on a deep psychological and technical understanding of markets, rather than simply following trends or succumbing to FOMO (Fear Of Missing Out). The discussion delves into specific blockchain technologies, contrasting Ethereum's approach with Solana's. Bilyeu explains that while Ethereum prioritizes maximal security through distributed nodes—resulting in low throughput and high gas fees during congestion periods like "gas wars"—Solana opts for a more centralized model with fewer nodes to achieve higher speed and lower costs. He notes an incident where both chains were attacked simultaneously, yet Solana's price remained relatively stable despite the outage, illustrating community belief in its utility. Bilyeu identifies himself as a "utility maximalist" who currently favors Ethereum due to network effects described by Metcalfe's Law, though he encourages listeners to research other altcoins like Polygon and understand their underlying technology before investing. Security and protection against scams are central themes, with Bilyeu detailing the critical nature of seed phrases in wallets like MetaMask. He warns that a 12-word seed phrase is the sole key to one's assets; sharing it or writing it down insecurely can lead to permanent loss if stolen by hackers or even after death. To mitigate risks from social engineering, phishing attacks involving subtle email changes (like an 'i' changed to an 'l'), and deepfakes that mimic voices or likenesses, he advocates for a strict personal rule: never send money unless explicitly requested in person ("look into my beady little eyes"). He also touches on the risk of malicious smart contract interactions where accepting unwanted NFTs could theoretically grant attackers access to sell wallet contents. Regarding practical application and commerce, Bilyeu addresses the volatility issue by explaining how businesses can manage crypto payments using a fixed cost basis strategy rather than negotiating in volatile terms like ETH directly against fiat salaries unless pre-bought at a specific rate. He introduces Layer 2 solutions such as Immutable X, which use Zero Knowledge (ZK) rollups to settle transactions quickly and cheaply on the mainnet, making micro-transactions feasible for everyday commerce. The potential uses of Web3 extend beyond digital art to include gamified loyalty programs where users can accumulate points that become tradable assets in a secondary market, fundamentally changing how communities capture long-tail value from brands they support. Ultimately, Bilyeu frames the current crypto landscape as one of the greatest wealth transfers in history, accessible now before traditional markets like IPOs restrict access to accredited investors alone. He acknowledges the challenges and confusion inherent in entering this space but encourages persistence over fear, urging people not to feel stupid while learning first principles about blockchain technology. His conclusion is a call to action for individuals to engage with these technologies deeply, form their own independent conclusions through research, and potentially join communities like Impact Theory's Discord to explore future developments such as NFT projects that virtualize physical items or characters.
Read the full video transcript
Welcome. Today we're going to be talking
specifically about cryptocurrency,
anything in sort of the the DeFi world.
Now, I want to be very clear. Um I don't
consider myself an expert in this. So,
my goal is just to spur your own
research. At the end of this video, my
hope is that you'll be doing research.
That's it. Um I do hold multiple
cryptocurrencies, so full disclosure on
that, and I'll talk more about what my
portfolio looks like as we go.
Um but keep that in mind as we dive
deep. This is not financial advice. I do
not have a crystal ball. I cannot see
the future. You need to do your own
research. All right. With that, let us
get into
why we are here to discuss this
incredible transformation.
My question is, what is the quickest way
to learn about crypto for anyone new?
So, YouTube.
YouTube unto itself is one of the
greatest inventions in modern history.
The fact that any of us could go on
right now and take an MIT course for
free on YouTube. If you type in
cryptocurrency, Bitcoin, Ethereum,
whatever, DeFi, anything that you want
into YouTube, you're going to get a slew
of results. In the beginning, you want
to look for crowd validation. So, what's
got a lot of views? That's going to be a
great place to start. Now, it may have a
lot of views and still be worthless, but
it's a very good place to start. When
you're learning anything new, first you
need to understand the language. So,
every new area, industry, topic, all of
that
is going to have its own vernacular, its
own jargon.
And to really begin to understand it,
you have to know what people are
actually talking about. So, first it's
just, "Hey, we're going to watch a bunch
of content, and we're going to begin to
learn the words that people use." Now,
part of the reason that I suggest doing
this on YouTube versus, say, books is
that the publication cycle is very long,
and things in this space are changing so
rapidly that, personally, I probably
only watch about 5% of the content that
I consume on the topic of cryptocurrency
is more than a week old.
Now, when it comes to voices that I
resonate with, and everybody needs to
figure out whose thesis makes more sense
to them, figuring out how people view
the world is very important. Uh Michael
Saylor
for me is somebody that has really been
influential. Raoul Pal is somebody
that's been really influential. I've
interviewed both of them. As you go
deeper down the rabbit hole, there's
Robert Breedlove as you start to like
learn about sovereignty, and you start
asking questions like what is money,
which is one of the more interesting
questions that you will need to begin
asking for cryptocurrency to make a lot
of sense, then it gets incredibly
interesting, and you'll be able to start
to create your own thesis about where
you think the world is going because you
understand humans, which is ultimately
all this is about.
Markets are driven by people. We want to
understand those people, and then we can
make predictions on what they're going
to do with their behavior, which is
essentially what a market is. You have
to bet against the consensus, bet
against the consensus, and be right. And
that's how you end up making money in
any sort of public market. And you'll
find different people. You'll find
people that talk about buy and hold,
Michael Saylor. You'll talk to people
about what's called macro investing,
understanding big trends, Raoul Pal.
You'll find other people that are more
day trader-y. Uh BitBoy Crypto is a guy
that like that's what he talks about,
and in the beginning that was like
really fun for me, and I watched a lot
of that content, but then as I realized,
uh
that doesn't really fit my personality.
I gravitated more towards people that
are looking at this as a psychological
transformation
even more than a transformation of
markets.
All right.
Been sort of researching around Bitcoin
and Ethereum, and wondering, are there
other coins that you've seen that we
should be paying attention to?
And kind of also along with that, can
you help educate us on the blockchain
relationship to each of the coins?
Most coins are on their own blockchain.
Some have created forks of other
blockchains. So, Polygon for instance is
a fork of Ethereum.
So, there definitely are people that are
doing that and each one of them are
going to have their own coins.
Um
So, understanding
why you like a given blockchain will
help you understand why you like a given
coin.
And that becomes, I would say,
critically important
to think from first principles.
Otherwise, all you're doing is aping
into something based on FOMO.
Now, when you have a thesis, like I'll
give you an example of two competing
platforms. So, you have Ethereum, which
is its own blockchain, and then you have
Solana, which blockchain. Now, both of
them are taking a very similar approach
to the market. NFTs is one of the big
plays. It's certainly not the only play,
but it's a big play for both of them.
And what they've done is taken very
different approaches. So, with Ethereum,
their primary modus operandi is to make
sure that they're maximally safe through
distributing all of their nodes so that
it isn't centralized. The problem is
that it's very low throughput.
And on layer one right now, there are
layer two things coming and now we're
we're getting in danger of, you know,
going too deep down the rabbit hole too
quickly. So, I'll just stay at layer
one. I'm well aware that there are layer
two solutions. In fact, Impact Theory is
building something on a layer two
solution. But right now, I'm just
talking layer one. So, on layer one, you
have very high security, very high
confidence that the changes to the
blockchain are all legitimate.
But, it's very low throughput.
On something like Solana, where they're
taking a more centralized approach, so
they have fewer computers that they have
to fewer nodes, maybe they are tied to
computers, but fewer nodes
that have to be, you know, communicated
with to verify a transaction, it
increases their throughput, but some
would say that it decreases their
security. And about, I don't know, 3
weeks ago, a month ago now, there
actually was a day where both chains
were attacked on the same day. And
Ethereum did not go down, and Solana
did. But, the interesting thing is that
it didn't seem to really impact the
price of Solana. So, there's a lot of
community belief that the advantages,
even though you may get these occasional
moments where it's more more vulnerable
to an attack, that the community is
saying, "But, the throughput and the and
what that does is it ends up reducing
the fees." So, everyone's complaint
about Ethereum, low throughput equals
high gas fees, high gas fees mean that
even just like if you wanted to buy a $5
item on the Ethereum blockchain, it
might cost you $50 in gas. And so, and
it could be way more. You could be
trying to buy something that's $300 and
spend $1,000 if there's what's called a
gas war. And this just happened during
our Founder's Key Sale.
There was at the very end, there was
this moment where another project was
launched that had nothing to do with us.
And then, as the price went down on our
keys, on the relentless keys, people
FOMO'd in trying to get it before the
sale ran out. Those two things happened
at once, and you have people paying
crazy gas fees to try and get their
transaction to go through.
We can get into why later, but now, like
at just a high level, that's sort of the
the big question being asked. Now, I own
both Ethereum and Solana, just full
disclosure, I own way more Ethereum than
I own Solana, which is my bet, really
even less than my bet of security,
though I love that. My bet is network
effects, known as Metcalfe's law, that
the more people that are using it,
the more valuable it becomes.
And so my core thesis around the things
that I buy from a coin perspective, do I
understand it from a use case
standpoint? So I'm what people refer to
as a utility maximalist. So if I can't
see and understand how it's going to be
used, then I don't really care about it.
And then two is are there a lot of
people in that space? And so when I
looked at Ethereum and we were going to
be making huge investments as a company
in terms of what we built on the back
of,
to me there was just so many more
technical resources on Ethereum and so
many more people using it. But again,
all I'm trying to do is spark people's
thinking, so go and research Solana.
It's very interesting. And people that
are mapping the adoption curve, it shows
a very similar curve to Ethereum. If it
were to follow that, then you would be
laughing to make huge investments into
Solana now over Ethereum, which may
be so much deeper into its value curve
that there's less upside. May, right? I
am not moving in that way. I am more
invested in Ethereum because of the way
I view it, because I have a thesis.
But this is where everybody has to
understand the technology and develop
their thesis. So, as you get more
educated, then by all means start
exploring some of these what are called
altcoins. So you have Bitcoin,
nobody calls Bitcoin, well, nobody that
I've ever heard calls Bitcoin an
altcoin. Some people call Ethereum an
altcoin, but not many. And then sort of
Bitcoin, Ethereum, and then most
everything else is considered an
altcoin.
There will be huge debates in the
comments over people whether they agree
or disagree with that, but I would say
that represents the majority opinion.
So,
I would say if you're
just starting out your research, start
by understanding Bitcoin and Ethereum,
why they're different, why they matter,
where this is going, and then when
you're really comfortable there, start
exploring some of the other things. But,
there are so many chains and so many
coins, I don't know that any one person
could legitimately stay on top of it
all.
Um so, that's where your thesis becomes
really important, and then to invest
based on your thesis.
Because I'm in the Philippines, I'm just
curious if, you know, currency and
nationality, if that
if that matters or if that makes a
difference when you're investing in
crypto. And then, also because it's all
digital, how do we like protect
ourselves from scams or any of those
negative hacks that happens in the
internet?
Yeah. Okay, so we are way outside of my
depth when it comes to the nationality
and what's going to happen there. So,
full disclosure on that, but now I'll
walk you through my thinking. You need
to figure out what is legal in your
country, what you can do, what's okay.
Um that is a huge focus for us as a
company, like as we were getting into
the NFT game of like getting all the
legal counsel that I could around
what's the right way to do this, you
know, I want to be supporting these
products 40 years from now, and I do not
want to be in regulatory trouble. And
so, I think that's a real thing, you
need to really look at that and assess
what's going on in your country. Now,
having said that,
the internet, and you can think of
cryptocurrency is sort of the internet
of money, where it is truly distributed,
there's no way to stop it.
The only way to stop it would be for
every country, all at the same time, to
make it illegal, and then crack down on
it somehow at the um protocol level so
that it couldn't leak out of the
country. Now, I can't remember if I'm
remembering this correctly, but I'm
almost certain I am,
that in I think it was in India, when
they made it illegal,
the amount of crypto being held in India
went up.
So, this is one of those things, like it
isn't even though you can track
everybody, you can track the movement of
currency. It's crazy. So, people that
say, "Oh, this is about moving illegal
stuff." This is the worst way to move
illegal things ever, because it is all
visible on the blockchain. So, uh
but, you can be anonymous.
But, once you
find out who that anonymous person is,
then you could track every single thing
that they're doing. But, because it
could be anonymous and you can access it
over the computer, cryptocurrency isn't
in your country or not in your country.
It's on a distributed ledger everywhere.
That's great news. That means that it's
sort of anti-seizable. So, the
government, if you were to memorize your
seed phrase, which is a whole thing,
there's when you set up uh this is
certainly true when you set up a
MetaMask account. That one I've done so
many times, I'm just intimately
familiar. When you set up a MetaMask
wallet,
you get a seed phrase.
That seed phrase is 12 words long. Don't
ever share it with anybody, literally
nobody.
Lisa does not know my seed phrase. So,
you there are other things there,
because if I die, then Lisa doesn't have
access to that money. But, you need to
understand that that seed phrase is
everything, so don't give it to anybody.
To your second point about how do we
protect ourselves? Now, that means if
the government wanted to come and seize,
let's just say Bitcoin for ease, they
wanted to seize your Bitcoin, they would
not be able to, unless you gave them
access to your account. So, from that
perspective, as Michael Saylor likes to
say, it makes it a negotiation. It does
not make sense for the government to
kill you, let's say, because if they do,
then they'll never be able to access
your money. It will literally be gone
forever. So, this is the first like
money that you can actually take with
you to the grave because gold, they just
dig your tomb up and they get your gold.
If you die with your seed phrase and
it's not written down,
that money is gone forever.
Theoretically, you just ratcheted
everyone else's value up pro rata across
everybody that owns Bitcoin by that 100
coin amount. So, very interesting. So,
anyway, the government can't seize it.
It's technically distributed. If you
have your seed phrase memorized, you
could then move to another country, go
back to MetaMask, input your 12-word
seed phrase, and your money's there.
So, now all of a sudden, like if you
think, I mean, we're just This is dark,
but if you think about what happened in
Nazi Germany, people were like sewing
gold into the their garments and trying
to escape with their wealth intact that
way. Now, memorize 12 words, you're
gone, and you have everything with you.
It's absolutely bananas. So, this is a
radical shift. Now, how do you protect
yourself from scams? You have to
understand what social engineering is.
Right now, there are people watching
your email, somebody else's email,
whatever. They're watching everything
you do. Just assume.
And so, like this happened
uh I guess I won't throw anybody under
the bus. I have been involved in a
company where the following happened.
They wrote an email where one
letter was changed, and it's like an I
to an L. You know what I mean? So, at a
glance, it just looks normal.
And they write talking the way that that
person talked and was like, "Hey, would
you wire 50 grand to this address and we
I just need it done today, so please."
And but they knew like all the context.
This is about this project, a real
project, sent it to the right person in
the company from the right person, said
like talked in the way that that person
talked, kept the email short the way
that that person keeps their email
short. Everything is crazy.
And so, they just sent it. Poof. That 50
grand lost forever. No way to get it
back.
That's how people get you. So, you need
a system in your life, like at Impact
Theory,
you can never ever ever, under any
circumstance, send money of any amount,
any kind, no gift cards, nothing. I will
never ask you to buy something. I will
never ask you to transfer money unless
you look into my beady little eyes and I
say, "Hey, please go do this."
And it's always tempting to be like,
"Oh, well, I know this project is moving
and uh we're all busy and I can't Nope.
That's the only way to avoid a phishing
attack. Now, I'm super worried as deep
fakes get better and better that people
can fake your voice, fake your likeness.
And so, now it like gets into like
secret words that only the two people
know and that you never write down, you
never put digitally, but you really have
to be thoughtful because you definitely
can get scammed. And the last one I'll
say, I'm not 100% sure this is true, but
I'm pretty sure because we were just
talking to one of our developers about
whether this is possible or not.
What ends up happening in the NFT world,
you'll have your account with all your
amazing NFTs and somebody will send you
something.
And let's say like, "Oh, man, it's ugly.
I don't want that." And so, people send
it. They they burn it. They send it to a
null address, a dead address where it
will never be accessed again.
But, now you've done a contract
interaction.
And according to our developer, I still
can't believe this is true. It's so hard
to accept. I don't want it to be true.
If our developer is right, that they can
write something that's called on
interaction, if I remember right, where
it will do something. So, it could say
on interaction with this contract, allow
me access to sell everything in their
wallet.
Now,
people have said that that's exactly
what's happened to them. Now, every time
somebody looks at this, it seems like
the punchline is they were probably
fished. But, if our developer is correct
and you can bake that into the the
contracts, then that may be possible.
So, I will just say, if you are an NFT
collector, as I am, never ever ever,
under any circumstance, engage with a
contract that you don't know.
Great news. If you're watching this
episode, that means you're actually
doing the work to research this new
world of finance, cryptocurrencies,
NFTs, Web 3, all of it. Seriously, I
commend you. Most people are going to
write all of this off without even
looking into it, and that means that
most people are going to miss out on
what could be, in my opinion, one of the
greatest wealth transfers in history.
Now, look, it's incredibly important
that you do your own research. I cannot
see the future. I just know that
something very important is happening
right now, and it warrants you taking
the time to look at it, to do the
research. Now, if you're excited at all
about learning about all of the changes,
then I invite you to join my special
community of like-minded people on our
Discord by going to
impacttheory.com/discord.
Since you're watching this video and
learning about crypto and the future of
the blockchain, you should know that
this really is the future of Impact
Theory. About 9 months ago, we decided
to pivot because I can see that this is
where the world is going, and this is
truly the moment of disruption that
we've been looking for, and Discord
really is the best place for you to
begin to engage with that side of Impact
Theory. We've launched our first
flagship NFT, the Impact Theory Founders
Key, and our holiday feature narrative,
Mary Mods, which is also an NFT project,
and I promise you, you're going to be
blown away by what we're doing. We've
got a lot more planned for years to
come. We have a long-term, very
aggressive, very fun road map. So, if
you want to turn this learning into
action, I hope you will join us in our
Discord community at
impacttheory.com/discord.
All right, back to today's episode.
The problem that I see is that
cryptocurrency in general is speculative
right now and it's hard to imagine how
it can become functional for commerce,
especially when you're talking about low
value transactions. Like for example, in
my in my line of work, a lot of my
transactions might be under $20. And so
things like gas
and the time of transactions to to
process, those things are really
critical in order for us to use
cryptocurrency
for commerce. So I have my question is
what are your thoughts around that? And
just to add another layer to that, do
you see commerce, the type of commerce
I'm talking about being built on a proof
of stake chain or a proof of work chain
or both?
Man, these are great questions. So and
I'm glad that you said to add another
layer to that because that's the answer.
So now we get into layers. So you have
layer one, which is the the main net on
Ethereum. I'll just use Ethereum because
it's the one that I understand the best.
Uh you have main net, layer one,
transactions are settled in a slow
manner but with a high degree of
confidence and finality, spread out over
a maximum number of nodes.
Um
very slow throughput, very high gas
fees. Then you have things like
Immutable X, which are layer two
solutions which use something called a
ZK roll up, which is a zero knowledge
proof. It's very complicated mathematics
but can be done very quickly that ensure
that it we have confidence that this
thing is real um but it is done
lightning fast. And then in batches,
they settle up to the main net. So now
for very low fees, essentially, like to
give you an idea, um we have a NFT
marketplace called renders uh which is
coming very soon, built on the back of
Immutable X layer-2 solution and the we
just eat the cost cuz it's so so minor
that we don't pass that on to the end
user. So, there's it's a gasless
environment for them. Right now, NFTs
are only high-end, right? Like, you're
buying a cheap one is like a thousand
dollars. So, that's like a pretty rough
environment for, you know, a 16-year-old
kid who's just hyped like I used to be
on Garbage Pail Kids. You want something
that's really inexpensive.
Call it five dollars for, you know,
three or four of them. So, now to do
that, you've got to be on a layer-2
solution, but the artist can actually
afford to do that. Uh a coffee company
could afford to do that. Any company can
afford to do that, but it has to be
built on a layer-2 solution. Those are
going to become more and more pop Or, I
should say, a layer-2 solution or a
chain like Solana, which makes the
trade-off of it's more centralized and
therefore potentially less secure, but
much faster and a low to no fee
environment. Those are coming. They're
already here, in fact, and they will
just be rolling out more and more
aggressively uh in the coming months.
And I'll say two or three years from
now, it'll just be a no-brainer from
Bitcoin on the Lightning Network down to
Ethereum and layer-2 solutions. Uh it it
won't be an issue. Um people just now
have to integrate with it and get
accustomed to it cuz like on Immutable
X, for instance, you have to first get
like the Immutable X coin, right? Then
you can spend the Immutable X coin and
go back and do your thing. And so, that
initial hurdle of like, wait, what am I
doing? And you have to wrap your head
around it. And so, in the beginning,
it's a little confusing. And like
everything in cryptocurrency, to get in
is hard.
But once you're in,
it's so easy. And somebody I was just
listening to a podcast today and they
were talking about how if you tried to
right now send
uh currency from your bank account to
Korea, then from Korea to
uh Bangladesh, and then from Bangladesh
to
um
Brisbane, and then to
uh Belgium, whatever. Like, it would
take so much time. Whereas, you could do
that in 30 minutes on the blockchain.
All of those different stops, changing
currencies and everything. It is so
fast. Uh it's really, really
unbelievable. And as more layer two
protocols get added, you'll see that
time of dealing with the layer two
protocol go down to even just to get in.
But like I said, now when you're in,
it's so fast. You don't get those big
delays that you get when talking to
mainnet. It's like you make a purchase
on layer two, it's done.
We can access the
services globally, and we can also
access talent. But then how do we pay
them in crypto when the currency is so
volatile?
How do we manage
uh to
pay people and to receive payments?
You you really have to think about
whether you want to pay people in crypto
or not, because sometimes it's going to
work for you, other times it's going to
work against you. So, the only way to
mitigate that would be to pick a number
that you're comfortable with. Let's say
it's Ethereum. So, I've paid contractors
in ETH. Uh and the way that we make it
make sense is we buy that ETH at a
certain price. And then when I'm
negotiating with somebody, as long as I
have bought enough of that ETH, then I
know I bought it at this cost basis.
Therefore, I'm negotiating at that rate.
That's what their number would be in
fiat in USD. And so, I either it makes
sense to me or it doesn't. And that's
the only way to remove the volatility.
Now, the odds that you will be able to
buy all the ETH you're ever going to
need is essentially zero. And so, until
you make the full transition to where
you just think one ETH is one ETH, which
is not an easy transition, and people um
I've seen people sort of like, "Oh, what
do you mean? An ETH is an ETH. It's
like, no, not if you have to buy in a
different cost basis, it's not. That one
ETH is tied to when you bought it." And
so, that's a really big question. I
would much rather pay in fiat as of
today. Now, as we build our stores up in
ETH, that'll become a different answer.
Um but right now, we still the vast
majority of um the money that we've put
into the company is all been put in in
fiat. And so, there is that translation
translation layer of being thoughtful
about, you know, where did we buy in?
Most people are perfectly fine to be
paid in fiat because they can just
translate that into ETH immediately at
whatever the price is uh of ETH that
day. And I don't think many people are
going to negotiate ETH terms unless they
have a pretty big chunk. So, if somebody
said, "Tom, I want my entire year's
salary paid out normal schedule, but I
want it paid out in ETH." I would only
do that if I pre-bought their entire
annual salary that day and was like,
"Cool, I'm locking it in at this rate,
and I'm totally comfortable with that."
And then, I know that I've got that
money that I can pay them out. But you'd
have to be really thoughtful because,
let's say, next year
if ETH does what many people hope it
will do, that might be a nonsensical
strategy to keep paying that person cuz
it could go from their salary they're
getting paid, let's say, 150,000 to
they're being paid a million dollars.
You know what I mean? Like, probably
won't be that extreme, but you get the
idea where it's like, I can't justify
that amount of value for that role. That
role just couldn't possibly add that
kind of value to the company. And so,
you have to be really thoughtful about
long-tail risk when negotiating salaries
in a currency that's got a high level of
volatility. And so, I just talk to
people in totally plain terms and say,
"I you know, I'm not willing to do that.
I can't have that long-tail risk in
terms of the volatility of that asset.
It could work for me, but I'm so bullish
on it that I think it's going to work
against me in an extreme way. And so,
we've negotiated things and, you know,
been very successful in doing short-term
things where I'm like, "Cool, I'll just
buy that ETH up front, so I know that
I'm locking in my cost basis. Boom, nice
and easy."
Or said, you know, "Look, we're we're
not able to do that at this time."
You know, case by case.
What are the uses
for entrepreneurs and for businesses as
NFTs and smart contracts disrupt the
space? What are uses beyond the digital
arts and the music? Cuz that's all you
kind of ever hear, and it's like a song
playing, you can't think of another song
cuz that's the only thing playing. So,
I'm trying to
like expand my mind around it. I see
value, I think relational to community,
but
kind of struggling there.
Well, so let me give it to you in a
non-technical way.
Here's what the Web3 revolution is. It
is allowing the community to capture the
long-tail value of the products and
companies that they support.
That doesn't have anything to do with
music, doesn't have anything to do with
art. Now, it may be that those are very
easy examples to give to people, and it
certainly is the case that art has just
taken off because the blockchain allowed
for digital scarcity, which allowed
people to capture the energy of artists
that otherwise would never have created
art. It allowed artists to market to a
global audience cuz they don't have to
ship anything. So, it literally changed
the dynamics of the art community
overnight. For Impact Theory, it took us
from thinking in terms of creating
plastic products that represented a
character in one of our stories to
representing that character digitally.
So, don't think of us as art, right?
Think of us as we
made virtual a physical item.
Now,
what that's going to be for any other
business is a question mark. But, I will
say that creating some sort of loyalty
program, being able to gamify your
community, that's one of the biggest
no-brainers ever. Um so, in the future,
I promise you that when you go to
Starbucks, it's going to be something on
the blockchain that you'll have. And by
the way, you can rack up your cards and
then sell them. Uh if they do like
Christmas,
you know, whatever holiday gifts that
are only available to people that have
racked up their card and other people
really want that, but they don't want to
have to build their card up. Like, there
will become a secondary market for
things like that, just like there are
secondary markets for gift cards. So,
there will be all kinds of ways that
people will come up with. This is why
you have to think from first principles,
understand what the technology is, what
it allows you to do,
and then you have to do the hard work of
becoming an entrepreneur that
understands your business and your
community well enough to go, "Ah, I see
where these two things intersect."
Please don't sleep on this moment. The
reason the rich get richer is because
the system is designed to reward people
who hold assets.
But, the government makes it difficult
for people to hold assets. So, you
actually have to qualify to be able to
hold certain kinds of assets, which is
crazy to me. And how do you qualify for
it? By having a million dollars. That's
nuts. So, the traditional market,
there's a massive amount of value that
happens before it goes to an IPO. Once
it IPOs, then the public market can
address it and anybody can get access to
it. Most people find the market
confusing anyway, but at least then you
can have access. But, there's this whole
period before that where only people who
are an accredited investor can get into
it. What's happening right now
obliterates all of that. It's
distributed, it's outside of um not
outside of government regulation, but
it's being treated very differently.
It's like gold is the easy way to think
about it. And just like anybody can go
and buy gold, but because this is that
sort of initial early phase,
you can get in early.
Again, do your own research. I'm merely
elucidating what why I think this is so
important.
That you can get in early on something
that may end up being the biggest wealth
transfer that anybody has witnessed in
hundreds of years. This is going to be
absolutely crazy. Don't take my word for
it. Do your own research, but what's
happening is super super important.
Please go and understand it. Don't
ignore it. Don't be afraid to feel
stupid. You will get past that. You just
have to keep going. Just keep listening,
asking questions, not being afraid to
look stupid. There is no need for the
rich to be the only ones winning.
Please, for the love of God, do your own
research. Figure this out. Get in on
this.
This feels so important. All right, I'll
leave you with that. You cannot You can
lead a horse to water, but you can't
make them drink. You can only hope to
make them thirsty. I hope that I made
you guys a little bit thirsty to go and
learn about this. It would be huge.
Uh
Go forth with thesis, right guys? Don't
get left behind on this one. Till next
time, my friends. Be legendary. Take
care. Peace.