Establish and MAINTAIN Discipline For GOOD with These Helpful TIPS | Tom Bilyeu
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In this episode of Impact Theory, Tom Bilyeu emphasizes that discipline is essential for transforming big dreams into reality, warning against becoming an empty dreamer without the drive to see goals through. He outlines practical steps to establish discipline by first defining clear objectives and understanding the "why" behind them, which creates a necessary desire to adhere to strict rules or "bright lines." Bilyeu shares his personal routine as examples of these non-negotiables: going to bed at 9:00 p.m. like it is religion to ensure adequate sleep, getting out of bed within ten minutes regardless of how long one has been awake, and placing workout clothes beside the bed to eliminate decision fatigue regarding exercise. He also recommends maintaining a list of important tasks for each day so that individuals do not waste time wondering what to do next or fall victim to distractions driven by boredom or fear. To maintain focus on primary priorities amidst numerous opportunities, Bilyeu advises against prematurely optimizing one's path and instead encourages exploring many different "doors" before committing to the right choice. He suggests closing 999 of a thousand open doors until finding the specific pursuit that gives more energy than it takes, ensuring there is an innate fascination with the activity rather than just initial excitement. This process involves assigning deep meaning and purpose to goals—such as fighting for family or helping others—which provides the stamina needed to endure boredom and difficulty. Citing Friedrich Nietzsche's concept of a strong "why" enabling one to endure any "how," Bilyeu argues that true dedication comes from believing in the ability to get good enough at something, rather than feeling already perfect, allowing individuals to push through challenges without quitting. Consistency is achieved by structuring life so that making the right choice becomes the easiest answer, a concept illustrated by managing one's pantry and environment to remove junk food while keeping healthy ingredients accessible. Bilyeu stresses that rules must include not just what you do but also what you strictly avoid, such as his rule of being awake only for work or exercise Monday through Friday on weekdays. He warns against living in service of things one hates without attaching personal meaning and purpose to them; instead, goals should be exciting and honorable, serving both oneself and others. By working hard to gain skills that matter deeply, individuals experience progress which Tony Robbins identifies as a foundational pillar of human happiness, ensuring that life feels fulfilling rather than like a disease caused by inactivity or poor dietary choices. Even after achieving success, Bilyeu asserts that there is no true retirement if one desires fulfillment, because nature hardwires humans to feel good only when they work hard to gain unique skills and serve their group. He explains that while individual activities like eating tasty food or playing video games may seem wonderful in isolation, doing them exclusively leads to inflammation, dysbiosis, and a lack of joy due to ignoring biological directives implanted by natural selection on the savanna. The only way to combat this sense of disease is through the formula for fulfillment: working hard to master skills that are fun personally but also elevate others. Ultimately, Bilyeu concludes that discipline equals freedom, allowing people to avoid quitting on what matters and ensuring they do not feel like crap by neglecting their biological need to progress and contribute meaningfully to society.
Read the full video transcript
Everybody, welcome to another episode of
Impact Theory. Today, we're going to be
talking all about how to establish and
maintain discipline. And this is one
that will change your life if you let
it, because if you have big dreams, but
you don't have the drive to see them
through, you are just an empty dreamer.
And my friends, that is definitely not
what I want for you. I want for you guys
to be able to achieve your deepest
dreams and goals, but that's going to
require you to establish that discipline
and see it through. All right, question
number one. What are some practical
steps that I can take to introduce
discipline into my everyday routine? All
right, the key when it comes to
discipline, one, you have to know what
it is that you're trying to achieve and
why
and why you want to achieve it. Once you
know what you're trying to do and why
you're trying to achieve it, then we're
going to put rules in place. So, when
you have rules and you know these are
the things I do, these are the things I
don't do, they are bright lines in your
life, we can start to create some
routines and habits that are going to
take us where we want to go. So, I'll
give you some rules in my life,
especially at the really it's the night
before and the morning of, so that every
day is set up for success. So, rule
number one, I go to bed at 9:00 p.m.
like it's a religion. So, that way I'm
going to get as much sleep as I need. I
almost never wake up to an alarm
because I just want to make sure that I
get plenty of sleep. So, rule number one
bright line, go to bed at 9:00. Rule
number two, I'm out of bed in 10 minutes
or less. So, from the moment I realize
I'm awake, I'm getting out of bed in 10
minutes or less. Now, the reason I need
that rule even all these years later
because I first put that rule in my life
in my early 20s. The reason that I put
that in place is because I was laying in
bed four to five hours a day every day
and getting absolutely nothing done. And
so, I realized that if I didn't have
that rule, if I didn't just have a
mandate, a bright line, a non-negotiable
that I got out of bed in 10 minutes or
less, I was never going to get anything
done. Now,
you have to have that goal and that
reason, otherwise you're not going to
stick to your goal. And so, a big part
or you're not going to stick to your
rule. A big part of your discipline is
knowing why you're doing all of this.
So, I had all these big dreams and quite
frankly had shame because I was at that
point engaged to my now wife and I felt
like I was letting her down, the family
down because I wasn't
actually taking steps to make my dreams
come true. So, trust me when I say that
if you don't build the desire, if you
don't really want something that makes
it worth having these rules, you're not
going to stick with it. So,
out of bed in 10 minutes or less. Next
thing is, I set beside my bed my workout
clothes. So, it's not like a big debate
whether or not I'm going to work out. I
put my workout clothes on, I give my dog
his medicine, long story, and then I go
and work out. And
it just makes it easy when the very
thing there next to your bed are your
workout clothes.
The next thing I do is I make sure that
I always have an important things list
so that I don't have to think or wonder
what should I be doing. I know exactly
what I should be doing with the next 15
minutes of my life because I keep that
list of important things that I would
need to do in order to take meaningful
steps towards my goal, and because I
really want my goal, I've built all that
desire, it becomes very easy for me to
stick with it.
So, those are some really simple,
practical steps that you can put in
right now.
Know what you want,
build the desire to get there, put in
rules that optimize your time, and get
rid of any and all excuses and sort of
weak moments. Because I find people that
have to, "Hmm, what should I be doing?"
They get distracted. They end up living
by the law of accident. So, go to bed at
the right time, have rules about getting
out of bed, put your gym clothes or
whatever is important to you right
there. If, you know, the first thing
that you want to do when you wake up is
get to work or whatever, make sure that
whatever work implements you have, your
laptop, whatever. This is not what I
advise, but I'm just saying, whatever
that thing is is important to you, grab
it and get going. And then keep an
important things list that's in order so
that you know exactly what to do first,
what to do second, third, fourth, so on
and so forth. And if you do that,
and you have those bright lines, you'll
be off to a very good start.
All right.
What tools do you use to keep yourself
dedicated and focused on your main
priority on a daily basis? All right, so
much of what I do and how I'm able to
accomplish the things that I'm able to
accomplish is because I've taken the
time to actually build the desire, to
want the thing that I'm chasing. Now, a
big part of that is assigning meaning
and purpose to your goals.
Your goals should not be random.
They should not be designed to make you
rich, even if that's a second or
third-order consequence, great, but the
primary goal should be something that
gives you meaning and purpose. Now, when
you have meaning and purpose, you will
be willing to fight through the lame,
the boring, the difficult, okay? I've
said many times, boredom kills more
dreams than fear, than failure. It's you
get in there and to get good enough to
do the thing that you want to do, it's
really boring. You have to do a lot of
stuff that you do not want to do over
and over and over. And so, the
for you to have the stamina to see that
through is to really want that thing
that you're pursuing. Now, if you really
want that thing that you're pursuing and
you've tied meaning and purpose. So,
back at Quest,
it's real boring being under the
equipment trying to fix it.
But I was there fighting for my mom and
my sister. I wanted to end metabolic
disease. I wanted to make sure that they
lived long enough that I could enjoy
their company for decades and decades
and decades to come. But to do that,
the price for that, if you will, was I
had to create food that they could
choose based on taste and it happened to
be good for them.
At Impact Theory, I am trying to make
sure that nobody gets to the age of 15
without encountering a growth mindset
through story at scale. And so all the
boring things dealing with finance and
contracts and all of that stuff,
I do it because I really believe in the
people that I'm trying to help and I
have deeply personal connections with
the with people that I've encountered in
my life that because they didn't
encounter a growth mindset in those
years, they have struggled needlessly in
their lives. And so that really matters
to me. So when it gets hard, when I get
bored, I can stay focused because I
really have this deep, spiritual, quite
frankly, connection with what I'm trying
to do. It isn't about making money, it's
not about getting famous, it's about
helping people that I love and care
about. And so when you have that, you're
going to be able to keep yourself
focused and on your main priority. And
then, if you actually believe that you
can accomplish it, that helps. And so
you need to believe that you can get
good enough. You don't have to believe
you already are good enough, but you
need to believe that you can get good
enough in order to achieve this.
All right.
What is up, my friend? Tom Bilyeu here
and I have a big question to ask you.
How would you rate your level of
personal discipline on a scale of 1 to
10? If your answer is anything less than
a 10, I've got something cool for you.
And let me tell you right now,
discipline, by its very nature, means
compelling yourself to do difficult
things that are stressful, boring, which
is what kills most people, or possibly
scary or even painful. Now, here is the
thing. Achieving huge goals and
stretching to reach your potential
requires you to do those challenging,
stressful things and to stick with them
even when it gets boring, and it will
get boring, and even when you might be
afraid of the outcome if you fail.
Building your levels of personal
discipline is not easy, but let me tell
you it pays off. In fact, I will tell
you you're never going to achieve
anything meaningful unless you develop
discipline. If you're not already a 10
out of a 10 with this skill, and I use
that word intentionally because it is a
skill, you can build it, you can get
better at it. Class from Impact Theory
University called How to Build Ironclad
Discipline that teaches you the process
of building yourself up in this area so
that you can push yourself to do the
hard things that greatness is going to
require of you. Promise, if you want to
achieve your goals, this is the number
one thing you have to focus on. As Jocko
Willink says, "Discipline equals
freedom." Right, click the link on the
screen, register for this class right
now, and let's get to work. I will see
you inside this workshop from Impact
Theory University. Until then, my
friends, be legendary. Peace out.
How do you decide on what you want to
dedicate yourself to? How do you keep
yourself focused on that goal while
other opportunities are opening up to
you or unforeseen obstacles come up?
Okay. Here is how life works. If you're
trying to achieve something great with
your life, right now, I know exactly
what's happening to you. You are
metaphorically standing in a room with a
thousand doors. There are many things
that you're excited about, many things
that you could do, so many opportunities
before you.
The hard part isn't finding opportunity.
The hard part is standing in a room full
of opportunity and knowing out of those
thousand doors that are open to you, how
to close 999 of them and have the
courage to walk through just one.
Most people are so dazzled, distracted,
so worried that they're going to choose
the wrong one that they never step
through one. And so, my advice to you is
just run around closing doors like
crazy, walk through one with reckless
abandon knowing that you can always come
back the other side and try something
else. And also,
if you're young, don't prematurely
optimize. Go through a bunch of doors,
come back, go in, come back out, go in,
come back out, try a bunch of different
things, find the things that excite you
the most, find the things that the more
you engage with it,
the more interested you become.
If you engage with something and over
time it starts to lose interest for you,
that's not the right door.
If on the other hand, the more you learn
about it, the more you engage with it,
the more you're like, "Man, this is so
fun." That's what you're looking for.
You're looking for something that gives
you more energy than it takes. If it's
taking more energy than it gives, this
is not the door for you. So, you want to
find that thing where the more that you
engage with it, the more fascinating it
becomes. Now, if you do that,
and the only thing that you pursue is
the thing that's giving you more energy,
and again, it's going to give you more
energy because there's something innate
about it that's fun, and
you did what we talked about earlier,
where you figured out why you wanted it,
you started assigning meaning and
purpose, "I'm doing this to save my mom
and my sister." Whatever the case may
be, but you're assigning something to it
that is deeply personal, that really
makes sense with that thing,
and now when an unforeseen obstacle
comes your way, you know why you're
fighting for this, and you will push
through that boredom because it's
something that you know on balance you
love anyway, and you're fighting for
something that matters to you. When you
get that magical cocktail, as Friedrich
Nietzsche said, "A man with a strong
enough why can endure any how."
So, you need that strong why to keep you
focused, to ignore all the other
obstacles and opportunities, to really
go after that thing, and to have tested.
You've tried a lot of things. You did
not prematurely optimize. So, I know
that this one is good for me. I know
that I'm not cuz a lot of people they
end up just they like the beginning. And
so, in the beginning
I know I'm here. I'm ready to fight.
This is good. And then as time wears on,
laziness kicks in.
They like distraction. Maybe they have
ADHD. They want the next dopamine hit.
They pick up their phone. And suddenly
they think it's oh, well, this Tom said
to only do the one that gives me more
energy. This doesn't give me enough
energy. I'm going to go try something
else. I would say once you've done the
early exploration, you know, of 15, 20
different things and found some that
give you more energy than they take,
then if more than three times you find
yourself starting only to stop and want
to start over again, that is you're
lacking grit. Angela Duckworth has a
book called Grit where she addresses
this, but basically you have to at some
point draw a line in the sand and say,
"Look, I know that in the early phases
of this I loved it. Now I just need to
push through the boring stuff by knowing
why I'm doing this and having a desire
to progress in my life, which is
incredibly important. And I'm going to
do that by gaining mastery in the skills
that I would need to master in order to
be good at this thing." And then you
commit and you go.
All right. That's how that's done.
Next, I struggle with the consistency
aspect of discipline. What advice do you
have for someone like me? All right.
So, first of all,
you want to set yourself up in the way
that we were talking about earlier to
make consistency the default answer. So,
we go to bed at the same time. We have
our meal plan prepped out. So, we don't
have infinite ingredients in the house
and a bunch of junk food. It's like we
have the ingredients we need to make the
food that that want to make. Our gym
clothes are right next to the bed. All
of that stuff.
So, we are setting ourselves up so that
the right answer is the easiest answer.
And the pantry is an easy way to explain
that. If you don't know what you're
going to eat, you don't have rules
around what you eat, and you've got a
bunch of junk food in the house, the
odds of you sticking to your diet are
basically zero because you don't have
things laid out. You have not said,
"This is what I eat for breakfast. This
is what I eat for lunch. This is what
time I eat. This is what time I stop
eating." All that stuff.
Put rules in your life.
Buy according to that.
Live according to that. And then keep
that list of the things that you know
that you're supposed to be doing. Okay?
It's very important for you to make the
right choice the easy choice. As you do
that in multiple areas of your life, and
just start ruling things out, and this
is again where bright lines really come
in handy, you have to have things that
you don't do as much as knowing what you
do do. And a lot of people get
themselves in trouble because they don't
have these bright lines. There aren't
things that are off limits. So, for
instance, Monday through Friday, if I'm
awake, I'm either working or working
out. So, you can imagine if I start
goofing off,
uh I start playing with the dog, I
um play video games, I would know
immediately that I'm not doing what I'm
supposed to be doing because is it
Monday through Friday? Yes. Uh am I
working or working out? No. Cool. Then
you're doing the wrong thing. And so, by
having these rules and writing them down
can be really useful. Having these
rules, writing them down, knowing
exactly what you're trying to accomplish
and why you're trying to accomplish it
cuz remember, you don't want to live the
way that I'm describing unless it's in
service of something you love, that
you're excited about, that you believe
in, that you want it.
Because when you want that stuff, none
of what I'm describing is a pain in the
ass. You're excited to have these rules
because they're actually allowing you to
get done the thing you want to get done.
And the more you engage with it, the
more exciting it is, the more your
passions are ignited because you're
getting good at something, you're making
progress. And something we haven't
talked about,
make sure your goals
are exciting and honorable.
They're exciting, you just want to do
it. It's fun. This is an area that you
like to be in.
And it's serving people in a way that
elevates not only yourself, but other
people.
Okay?
When you're working your ass off to gain
a set of skills that allow you to serve
other people in a way that's fun,
now you've really got something. If you
hear me talking about all this and I'm
saying apply it to a thing that you
hate,
that doesn't make any sense.
But when you apply it to something that
you believe in and you have to do that
work, you have to decide to attach that
meaning and purpose to that thing.
But when you do that, now all of a
sudden working hard and being a badass
and seeing who you're becoming,
that is amazing.
As Tony Robbins says,
progress is a foundational pillar to
human happiness.
Make progress.
Make progress and you will feel amazing.
Discipline isn't meant to make your life
suck.
As Jocko Willink says,
discipline equals freedom.
The point of these rules and all of that
is to know you're not going to quit.
And you're not going to quit on
something that you care about, something
that matters to you, something that
you're building towards that is
improving your life and giving you a
sense of joy.
Unfortunately, joy is not easy to come
by. All of the default answers are going
to lead you somewhere negative. And the
reason they lead you somewhere negative
is because nature has hardwired you to
work really hard to gain a set of skills
that allow you to serve not only
yourself, but other people. Nature has
hardwired you for that. So, if you fail
to do that, you sit around just playing
video games all day. And I love video
games, but I don't sit around playing
them all day.
So, if you're just sitting around
staring at the wall,
um getting lost in a book,
uh working out all day, and you never do
anything that allows you to serve other
people. I promise you, as much as you
don't want this to be true,
you will not feel fulfilled.
Okay, nature only has two levers to
pull, pleasure and pain. And if you're
not doing the things that nature has
deemed you need to do in order for you
to live long enough to have kids that
have kids,
you will have a profound sense of
disease.
And the only way to combat that is that
formula for fulfillment, working really
hard to gain a set of skills that allow
you to serve not only yourself, because
it should be fun for you,
but also serve other people.
All right.
That's how you get consistent.
Next.
What makes you keep pushing towards your
goal after you've already had some level
of success?
Nature.
You're having a biological experience.
Nature has those two levers, pleasure
and pain.
I think a lot of people make the mistake
of thinking, "Well, as long as I don't
do things that create a problem, I don't
do bad things, I'll be fine. What could
possibly be wrong with sitting around
in my apartment all day,
goofing off,
watching TV,
playing video games?
All that stuff, all individually
wonderful,
but when you put it together,
suddenly it does not give you the life
that you want, and you start to feel
disease.
You don't feel good. Something's not
right. Something's off.
I don't know why I don't feel good. And
then, by the way, you're probably eating
terrible food.
And each bite, individually, is amazing,
but it adds up to inflammation,
dysbiosis, meaning your gut
bacteria, your microbiome is out of
whack, and it's sending
signals to your brain
that alter your brain chemistry and make
you not feel good. Something isn't
right.
But why don't I feel good? I'm doing
things that are awesome.
This food is awesome. Playing video
games is awesome.
Relaxing, awesome.
Reading a book, awesome.
But life in total,
not awesome.
And how is that possible?
Because nature has implanted directives
in your brain to ensure that you work
hard, cuz you grew up on the the the
plains of the savanna.
And life was hard, and life was scary.
And if you weren't a part of the group,
you were going to get eaten by
something, you were going to die of
exposure, you weren't going to make it.
And so, nature,
by way of natural selection,
has made it extremely pleasurable
to work really hard to gain a set of
skills that are unique and exciting to
you,
that allow you to serve not only
yourself, but the group, makes that
really feel good. Even though it's hard,
even though each step of that way is
difficult.
And yet it adds up to something
extraordinary.
Okay? It's It is the most
counterintuitive, weird thing in the
world that if you do all of the
individual things that are fun, it ends
up where you feel like crap. And if you
do individually all the things that are
hard and a struggle and are difficult,
you end up feeling awesome.
That's a reality of life. So, I knew
that. So, even as I became successful, I
never thought, "Hey, why don't we just
retire?" It won't work. It won't work,
meaning work, because I won't be able to
feel the way that I want to feel. I want
to feel good about myself. I want to
make progress in my life. I want to feel
like I'm contributing. I know all of
that, because I understand how the brain
works. I understand how nature embeds
these directives in your brain and it
isn't enough to not do something bad.
You have to be pursuing something that
matters. Meaning, purpose. That's it.
That's the game. It isn't success. It
isn't wealth. It isn't adoration. It's
not trophies. It's not goals. It's
nothing other than fulfillment. And
fulfillment is work really hard.
Okay? If it comes easy, it won't work.
Work really hard
to gain a set of skills that you care
about, that matter to you. Don't worry
about what everybody else thinks.
Skill set that matters to you. That
skill set could be playing video games.
That could be how you're going to reach
and touch the world and elevate people
and show them what's possible and
entertain them. Absolutely great.
You're doing something for other people.
But you work real hard to gain a set of
skills that matter to you, that are
exciting to you.
But they don't just serve you, they
serve other people as well.
Nature, baby. You're having a biological
experience and nature will [ __ ] with
your neurochemistry if you don't follow
that pattern.
So,
no matter how much success you have, you
still need progress. You still need to
be moving forward in your life. You
still need to be gaining skills. There
is no retiring, not if you want to be
fulfilled.
Not if you want to enjoy your life.
You need to go after something.
Now, make it fun. Should be joyful.
Should be the joyful pursuit
of something that matters to you.
But man,
if you do that, life is amazing. It's
hard,
but it's amazing.
But if you don't do that, it's easy,
but it sucks.
It's all right.
That's it. That's how you do it. All
right, guys. Speaking of things that are
amazing, if you haven't already, be sure
to subscribe. And until next time, my
friends, be legendary. Take care. Peace.