Video summary
In Episode 186a of the HeartMasters series, Canay Atalay introduces the RX Codes, a transformative framework designed to help innovation leaders in corporations, governments, and startups reprogram their minds using regenerative principles before taking action. This system comprises one metaconsciousness code that encompasses consciousness, intelligence, governance, circulation, health, design, and energy, alongside nine specific codes intended to guide individuals away from scarcity-driven assumptions toward higher states of awareness. Atalay shares her personal journey from Istanbul to Ibiza, where she now resides with her two daughters following a pivotal realization eight years ago during a speech in Belgium that urban environments often instill fear in children compared to nature-based upbringing. Invited by friends to the island, which she affectionately calls Aita or Ibizaz, she found profound connection among diverse cultures and generations at ceremonies involving participants from 85 countries singing songs of various faiths, eventually considering Ibiza her second home for its reputation as a sanctuary for innovators who think beyond societal norms.
The annual HeartMasters gathering in Ibiza serves as an experimental platform fostering self-transformation through health, well-being, and heart intelligence defined not merely emotionally but as a connective force linking humans to nature. The event integrates somatic practices, Ayurvedic diets, nature immersion, and co-creation processes aimed at mastering the mind and body before surrendering to what Atalay calls "nature's bigger mind." This year marks a significant evolution with the inclusion of regenerative AI experts, economists, futurists, and local stakeholders to pilot a Regenerative Innovation Institute launching in September 2025. The institute will operate as a lab-in-Ibiza focused on serving local needs through process-oriented collaboration rather than output metrics, eventually expanding globally via an online platform dedicated to learning, unlearning, and execution, with the event spanning May 25–31 across three integrated phases of preparation, core integration, and long-term continuation.
Atalay emphasizes that incremental innovation fails to address exponential global challenges, arguing instead for quantum leaps rooted in regenerative processes dating back 3.8 billion years—the evolutionary basis of life on Earth. Her development of the RX Codes followed her departure from traditional design thinking consultancy roles due to unintended consequences like addiction and climate harm associated with growth-at-all-costs models, influenced by parents who taught that food is medicine and lifestyle changes are preferable to pills. A powerful example of this transformation occurred during a high-profile Turkish custody battle where she used "Socritic Dialogue," the art of deeply listening before responding, to heal internally first; this approach allowed her and her ex-husband to resolve conflicts peacefully, secure joint custody as Turkey's first such case, and influence national family law practices now adopted by over 4 million families. True regeneration involves creating conditions for life to flourish and achieving inner peace that enables outer harmony even amidst conflict, requiring the transformation of negative emotions like anger into compost for new growth while shifting focus from traditional business metrics to being in the "business of life."
Ultimately, Atalay's mission is to share timeless wisdom that empowers humanity to achieve spontaneous cooperation, health, and sustainability for all without ecological harm by bridging different value systems and normalizing conversations about regeneration. She clarifies that innovation does not require moving physically to Ibiza but rather carrying tools like the RX Codes anywhere one carries conscious presence, wherever such presence exists is considered home. The goal extends beyond individual transformation to empowering leaders to transcend limitations, co-create coherence within teams, families, and societies through listening and embodiment, while ripples of regenerative change spread globally as they steward local ecosystems like Ibiza's soil and soul. By activating inner energies within planetary boundaries rather than relying on excessive consumption, the initiative aims to help individuals make a quantum leap into an evolving future through workshops and deep-dive experiences that foster collaboration across diverse value systems for the benefit of 100% of the population.
Read the full video transcript
So coming back to your question, X codes
are an invitation to innovation leaders
to reprogram their minds before they do
anything. If you think you have to
innovate to compete, if you innovate out
of lack and scarcity and then you think
you are in danger, that's okay. But this
is where you are and this is what you're
going to amplify. So starting with the
meta code the consciousness we invite
innovation leaders in corporations in
governments in startups in scaleups to
be aware of what they are assuming what
are their assumptions what are their
values and how they can come to a place
of a higher consciousness of a way to
think more regeneratively and create we
created those principles and every week
we are activating one code from
metaconsciousness code to intelligence,
governance, circulation, health, design,
energy. There are nine codes and one
metaconsciousness code. With those
codes, we invite innovation leaders to
reprogram their minds but very
practically approach to their problems
in hand with regenerative principles.
[Music]
Jenna Atalai is my guest on this episode
of Inside Ideas brought to you by the
Alohas Regenerative
Foundation, 1.5 Media and Innovators
magazine. Janai is a regenerative
innovation architect, a visionary
strategist, conscious business model
designer, reshaping the future of
innovation through regeneration.
She integrates AI leadership and
cultural transformation with nature
inspired systems to help organizations
build thriving future fit
ecosystems focusing on health and
well-being as the core mission. as the
founder of Regenerate X and the Heroins
and former leader of the world's leading
design thinking consultancy fjord which
is now Accenture
Song designed an innovation umbrella of
Accentur's interactive in
Turkey and the Middle East. Janai has
been named one of Turkeykey's top 10
women changing education. She is also a
creator of the RX codes, a framework of
nine regenerative principles that
redefine how we lead, govern, and grow.
She hosts the regenerative innovation
with canai series with Harvard Business
Review and curates heart masters of
pizza, a global gathering of innovation
leaders. Her work resonates across
Fortune 500 companies, emerging
ventures, and purposedriven networks
worldwide. Janai, I welcome you to the
show, and I'm so excited that we're
going to see each other very soon at
Heart Masters. You've invited me to be
there. I'm so looking forward to it.
It's a great pleasure to be here, Mark.
It's great to hear my story through your
mouth. And yeah, we are on a mission and
I'm happy to be doing this together.
I am too. It's a great place. It's a
great purpose. And I want you to kind of
explain why Heart Masters, why that
chose you? You chose it. And why Aita?
So you're obviously from from Turkey. So
what brought you all the way to Aita?
Great question. I wouldn't have planned
to live in a pizza with my two
daughters. If you ask me 10 years ago,
in my heart, in my mind, innovation has
always been my mission, focusing on
health and
well-being. It was 8 years ago, I was on
the stage in a festival called And
Leuban in Belgium, presenting children's
designs about future of cities and co-l
livingiving, co-working philosophies.
And as I was doing the presentation, I
think there were like 500 people in the
audience and it was the opening speech
before the European Union uh uh
president. I have spoken the words if we
are raising our children in cities, they
tend to see the world more dangerous
compared to children who are being
raised in nature. And something happened
to me in that very moment. As a mother
of two, there I was explaining what we
should do and how we should create
cities for the children where as a
mother I was raising my daughters in
Istanul. I love Istanul. I love my
country, Anatolia, Mesopotamia, it's
very rich in culture. But when you look
at the mega city, Istanbul, the
pollution, the traffic, and the way that
we were spending time on this on in the
traffic with my daughters wasn't
something I would call what I envision
for the health and well-being of the
children. So there and then after the
speech, I decided that I shall take
action. This is what I do. But I believe
I experiment I start experimenting
myself. One year later I was invited to
ITAZA by friends for the ceremony. As we
sat around the circle there were people
from 80 85 different
countries. 85 different countries in one
circle. And everybody's was singing
their songs from different religions and
non-religions in the middle of nature.
And there were people from all
generations. At least four generations
were represented. Also, there were
indigenous people from the Amazon. I
felt that great love in my heart. I
said, "This is what I dreamt all my
life." And it's not just a dream. It's
happening. That's where I decided to
move pizza with my daughters. People
said it's not that easy. But 6 months
after I was here after the pandemic, I
brought also my daughters here and they
are going to school here. IA is an
island which hosts so many different
cultures, religions,
non-religions. They call it the island
of black sheeps. People who have a
tendency to innovate beyond the thinking
models of their existing societal
structures. Here I feel I belong and
raising my daughters here is a great
advantage for me. While we are still
keeping the roots in Turkey with my
family, friends, my clients and
obviously my heart, I love to have ITA
as my second house. The last seven years
living, growing my daughters and myself
here, I have encountered so many
transformational invitations,
methodologies, people, communities, and
lifestyle architectures. I couldn't help
but start inviting my community of
leaders here once a year to an event
called Heart Masters. We started as an
experimentation to see how bringing the
tools for innovating self in our health
and well-being. Not just physical but
also opening the mind, keeping the heart
open. And when I say the heart, I'm not
talking about just emotions. When I say
the heart, I'm talking about the
intelligence that connects us beyond our
human thinking models to nature, to each
other. that level of peace, the
synthesis of polarized beyond polarized
thinking, that resonance, that heart
intelligence, we combined it with
innovation tools in business and
leadership. And this year, I'm so
excited. It's going to be the best heart
masters ever. And with you and with many
amazing thought leaders, innovators in
their domains from different disciplines
and different countries, we are coming
together as 50 people who are going to
not only experiment their own individual
transformation because heart and love
demands transformation and it's the time
that we innovate beyond the limitations
of our thinking. We are gonna also start
piloting how we can innovate innovation
itself and that's what's so exciting for
me.
That's wonderful. And it's May 25th
until
1st of May. 1st of May. And this is the
first. Yeah. Yeah. And then tell us
about the second part if you would as
well. Yeah. With pleasure. With
pleasure. The first part heart masters
is about really going in and deep and
together beyond how we can base our
masks, our conditionings, our ways of
limiting the way we are thinking about
who we are and what we are doing here
and exploring ways of how we can show up
as community members as leaders and it's
a sumatic experience as well. We detox
our bodies. We will be applying
ayurveetic diets. We will discover
nature immersion activities. How we can
really find that inner peace that is
beyond good or bad but seeing the
totality of everything and alchemizing
our stories as well as really connecting
with the local cultures here and the
regenerative practices and with
conscious business leaders here. So the
activation is very place-based. It's
very culturally oriented but everybody
who is coming from their different
country and culture and different
industry will also going to bring their
gifts and our processes are very
transformational. It's very based on
co-creation. So the this first part
masters is mastering our minds and our
bodies so that we can allow and
surrender to the mastery of a bigger
mind which is the nature's intelligence.
That's what we call heart masters. It's
a full sentence. The second part, this
year for the first time we are inviting
regenerative AI experts, regenerative
economists like yourself, futurists
where we come together with the local
government, the local businesses so we
can co-create and
pilot how a regenerative innovation
project and collective can serve to the
needs of
IITAZA. This process is not output
oriented. It's very processoriented. We
are launching regenerative innovation
institute in September
2025 as a process of
allowing corporations mainly to practice
regenerative innovation as cultures as
processes as activations and
collaborations starting in Europe and
Turkey but then globally available as an
online learning unlearning and execution
platform.
The pilot of the regenerative innovation
institute will be done as a lab in a
pizza because after heart masters we
become so open so creative and so
co-creative it is a great opportunity
for us to really go through that process
in a shortened time and activate
something in ibitita and our intention
is to focus on the needs of ibitsa so we
are not just an event but we are
stewards and we are long-term partners
on a mission. While I'm gathering so
many amazing people like yourself, it
wouldn't be regenerative if we didn't
really touch the soil, the soul and the
needs of IBITa. And obviously, I want to
be very humble here. We don't know what
we don't know. So the listening part
from with the local authorities and
farmers and business leaders, the
communities will be a huge part of it.
So it's not about production force, it
is about the process and the
transformation and becoming a collective
who are on a mission in action.
I love it. It's absolutely beautiful. So
the the tourism office is probably going
to be knocking on your door pretty soon
because you've just become the greatest
ambassador for a pizza. Um really
promoting them and and the lifestyle and
and the beauty of a pizza. So I I was
there last year at an event, the holo
movement, the wave, and it was just
wonderful and it was beautiful. It's all
the things you said. also went to a
beautiful regenerative farm there that
was run by a Swedish man who who moved
to Aita and Luc Lucian Tarnowski of the
United Planet that he does the upgame
with his his wife Tatiana and just
wonderful amazing people there many
people I know Rachel Morrison and and
others who live on Aita and been there
numerous times for events and it's it's
a really unique place and beautiful sets
the right tone and
atmosphere. Know that not everybody is
like okay everybody in the world is now
popularizing and and coming down on a
pizza and and coming together you know
81 countries all of a sudden are
represented in a pizza. Um, for those
people
on listening to the podcast and saying,
"Okay, now so does I got to move to
pizza. I got to move out of the town."
How are they going to take the things
you're showing them, take them back to
their home, back to their lives and
apply them so that they can have the
tools now given by you to really
transcend and apply that in their power
of place. You're not saying, "Well, I'll
have to move to a pizza, do you?" Never.
I don't say have to in any story. That's
not my place to know what is good for
anyone. It's my responsibility to know
for myself and provide opportunities for
others to figure that out for themselves
including for my daughters. Beautiful
question. Thank you Mark. Over the last
five heart masters we have discovered
people got really excited. Amazing
things happened. Some of the things that
we have witnessed after heart masters
was great collaborations and
co-creations but most of the time I have
observed a declining motivation and
sometimes when people go back to their
countries to their businesses you know
life happens and they lose that joy that
they lose that courage and hereafter you
see results are declining and this is
the time that we don't have the luxury
to waste time and this year that's why
we are designing the event in three
sections. First there's a preparation.
In the preparation we talk to everyone
individually and also in group settings
to discover their ayurveetic type, their
human design, their business and
personal and relationship needs. What
are they going through? We are designing
and curating the event even the way that
we are going to serve the information
and invite them to participate according
to these needs from menus to how we are
going to communicate how facilitators
are going to facilitate their
workshops. And I believe the biggest
difference this year is that we have a
30 days of integration, 7 days every day
and 3 weeks once a week so that we can
follow each other and not just that
learn how to be accountability partners
for each other. You will witness me, I
will witness you as much as the
participants. We are all in this
together. And after those 30 days
starting from September 2025 with the
launch of regenerative innovation
institute for 12 months our program
continues as a core curriculum for those
leaders not just to activate and keep on
watering those seeds but also share what
are some of the challenges so we can all
learn together and maybe some of them
are going to bring amazing tools and
techniques how to break through those
challenges. So it's a learning community
in action and our mission is to activate
each participant and expert as
regenerative innovation ambassadors and
facilitators in their organization in
their community and we will also provide
opportunities for that for our
international projects. This is the this
is the field. Our job is not to tell
what to do to each person. These are
already leaders. Even with my daughters,
I don't tell them what to do. But we
will create opportunities and fields of
coherence, collaboration so that when
you feel like you don't have the courage
to take the next step because everything
seems like they're opposing you, there
will be reminders, there will be
guidance and there there will be a
community that you have gone through
already a lot of unmasking and a lot of
processes. So to me the magic of art
masters is not in the ideas. The magic
of art masters is not about the latest
data. The real data to activate the
intelligence is in the moment in those
connections. And for us having that
honest authentic relationship with
yourself with each other connected to
the land but on in an international
space is super important. So we innovate
heart masters every year and it's not I
am a part of it but it is us and that I
believe is the greatest invitation that
we can ripple and grow wherever we go.
The other communities and platforms and
names you have mentioned are all heart
masters collaborators and we are
collaborators to them. We are going to
do regenerate exitsa this year on the
30th of May which is a day that also the
a lot of people from outside can
participate and it's going to be in
huntos you mentioned about that great
regenerative farm and we are now also
working with our event partner via
biotech how we can regenerate the soil
of iitza starting in huntos and they are
great allies in that sense and one thing
I would like to also mention Art,
culture and music is also very important
for the regenerative innovation.
Transforming the way we think is not
going to happen just by talking. So we
are doing a collaboration with a local
but international festival called Ray of
Light Awards and first of May again as a
solo day but continuation of
Heartmasters will be the final awards
ceremony with screenings in six
categories about the future messages in
important highlight points for
regeneration and um there will be a lot
of emergence from Hollywood to European
independent players and it is in the
honor of a great friend Ray Stevenson
who has passed two years ago and who was
a Hollywood actor and he wanted us to
honor water and the future generations
with this award ceremony. It was his
idea before he passed and his wife who
is an anthropologist Elizabetha and we
are collaborating hosting day of light
awards on the 31st. So it is full of
surprises. I don't want to spoil
everything, but the intention is to be
innovative ourselves. It's going to be
fun and and and real work.
I love it. That sounds so wonderful. And
what what I really wanted to do which
you did so eloquently is to not only
highlight the fact that yes, a pizza is
a beautiful place. There's a lot of
diversity. There's a lot of people from
different countries there. There's a lot
of the right atmosphere and environment
and things to see things that we don't
get to see in every place. And I think
that event locations, no matter the many
events I do around the world, the
location and the environment that
setting that you've gone in and curated
years and months in advance to make sure
the program, the schedule, the place is
prepared for people to come
in not only seeing experience, but be
able to be in the place to make a
transformation to have that not just
receive motivation and talk but to
actually embody the experience that they
have to feel that uh change and
understanding of where the journey of
their life is going and especially that
applicable to what they're working on in
their life, their business, their
organization, their family that they're
structured that they're they're
looking for that. And so a pizza is the
perfect place. But in that same breath,
I wanted to make sure that they knew
that these aren't just things that can
only happen in a pizza, but they're
tools that are longlasting that will be
supported by you and a community and be
able to be taken anywhere in the world
to regenerate themselves in that place
where they're at currently to make it
into the world that they would like to
have, the world that they would like to
see evolve and and then be present in.
And the biggest thing with all the all
the travels and all the events that I
that I see for myself is people ask me
the question a lot, where's your
favorite place? What's the best place on
earth? Where's the most sustainable
place?
Right. Well, the the most sustainable
place in my home is within me wherever I
go. So, wherever I go is that's where.
But there's a lot of people who don't
take that with them. They feel like at
home it's 4:00 a.m. in the morning or at
home it's midnight and it's like they're
separated from their home and and their
body and they don't know what to do
sometimes when they travel. They have
the jet lag. They have the sleeping and
eating disorders or whatever there is.
And what I hear more besides a wonderful
event, a wonderful place, is that you're
going to give the tool and the
motivation a little bit, but also mainly
the tools and the connections to
themselves and the RX codes and the
regenerative innovations for themselves
and to touch with that community to then
take back and improve their lives. It's
not
some motivational event and then you get
back and then it fades away in the
distance. is something that is always
with you and empowers you to make that
evolutionary quantum leap. And I know
for the stuff I'm bringing you for sure
is going to be that as well. And I'm
excited about these RX codes. And I kind
of want to know uh how you came up with
it. Where the RX codes come from? Is it
have to do with regenerative
exponential? Can you explain those a
little bit more for me? Yeah, with
pleasure Mark. Thank you so much for
really highlighting what is home and
that that longer term processes for
transformation. To me it's so important
what I have noticed is when we start
seeing places as static places we are
falling into this mechanical thinking.
You know I carry this key as a reminder
to myself. This key is the symbol that
every door is opened from within which
is the heart intelligence. And everybody
holds a key that opens all the doors.
Everywhere is home. When you have the
eyes, new eyes to see yourself. You are
carrying the key. We are the creators of
reality. A home one day can look very
toxic and really boring to you and the
next day you can activate yourself in a
way that you open your consciousness and
you can totally transform that place
into heaven whether it's your home,
whether it's your city. So I believe the
biggest problem of people is that we
forget how powerful we are. But if you
are a leader, if you call yourself a
leader, do not complain. Do not complain
and be present. Talking about past data,
explaining about why things are wrong
and projecting that into the future,
excusing yourself why you can you cannot
act because the future is coming
different. This is so opposite to
leadership. A leader is the person who
can activate any place as if it's a
home. And this is home. You do it so
beautifully. You ask, you ask us where
is home? You did it in our event last
week. Where is home? Home is the earth.
Home is where you are. Home is me. So
for that I would like to invite the
people whether you are joining to heart
masters or any other event. What what am
I going to take from here not back
forward and beyond? Because this is you
are gifted with an experience and now we
are responsible to take it forward and
that's the joy of being a leader
carrying that gift
forward. The RX codes are similar my
story with innovation. I have always
been in innovation in one way or another
but if you look at my life you know I
have been innovating wherever I was. I
don't know how else to be. I'm I'm a
very curious person and I deeply care
about people and the planet and health
and well-being are my core principles.
My mom is a doctor. Doctors without
borders. My father is a pharmacist and I
was the youngest product manager in
pharmaceutical industry in Turkey. The
way that we understand health and
wellbeing is opposite to western
medicine. My mom prescribes people to
drink water like you are beautifully
doing. Take walks in nature and stop
smoking or drinking before she
prescribes anything else. She doesn't
prescribe anything unless people are
serious about their health and
wellbeing. So this is she's like that my
father who is a pharmacist is raised me
saying jennai food is medicine, exercise
is medicine, good relationships are
medicine. Do not take any pills, any
antibiotics unless you are dying. And
guess what? For the last 11 years, I
don't get sick because I have a very
good relationship with health and
well-being. And that is in my DNA. I'm
lucky like that. So, wherever I went to
whatever industry from technology to
design thinking to regional development
projects, my core has always been health
and wellbeing. Health and wellbeing. I
have been running world's biggest design
thinking consultancy very lucky so
grateful to the experience and we said
we are designing for love and we said
this is humanentric design we make it we
made it popular so now everybody is
using it right the most successful
companies governments startups scaleups
what I noticed when I gave birth to my
first and second daughters in a
row we didn't understand what it means
to be a human and what human centricity
is in order for you to understand what
is human, you have to step out of being
human and look at yourself from a wider
a better intelligence and that is nature
that is a bigger bigger mind. If you
look at human and then try to make
everything faster easier you end up
having obesity you end up having 8.25 25
second
attention deficit, you know, duration
like less than a goldfish for the entire
human species and a lot of addiction,
numbing, more
pandemics, climate change. We ended up
not being humanentric. We ended up
hurting people and the planet. I'm not
saying we did it on purpose but I was
the business model designer who was
brief briefing world's best uh design
strategist neuroscientists technologist
I want the users to come to this app as
much as pos as frequently as possible
stay as long as possible and if they
don't come and use the app let's create
fear of missing out that was my brief
because I wanted my clients to make
money out of advertising revenues. I was
on the other side of the table. Was I
evil? No. I love people. I love health
and wellbeing. We called it unintended
consequences. And I
noticed unintended consequences was not
just an ignorance. It was also a process
of numbing ourselves thinking in
business only revenues growth scaling is
important. What if it wasn't the scaling
that was important but evolution? For
me, health and well-being is the
condition to be able to evolve better
because life has beautiful guidance
systems and principles. And when I
noticed that with the birth of my
daughters, I'm like, I don't want my
daughters to use these social media apps
that we are designing. And then I'm
like, if I don't want my daughters to
use these apps, what am I doing here?
What about the other children? And we
are all children. And I I'm a bold
woman. So I first try to start try to
change things from within. And if it
doesn't work quick enough, I step out
and do my own thing. And that was the
story. learned a lot of things but I
noticed I don't want to be a part of
this loop of making big companies richer
at the cost of people's health and
well-being and the planetary cost. So I
have done academic work. I have joined
and started my own AI learning startups.
I failed
magnificently in with with some of my
attempts. I ended up working with a
philosopher in Spain for three years in
an academic called socketic design acade
academy where I started learning about
what are my values what is an intrinsic
goal what is an instrumental goal I
thought winning was what is going to
give me the joy and happy life but
winning was only an instrument I thought
was necessary to be happy a happy life
didn't include winning at all costs was
my transformation throughout these three
years unconditioning myself from a very
very deep survival mechanism. It sounds
maybe to you D and I it's obvious but
when you are wired to be successful to
be the woman who can go through anything
and everything it's not that easy you
have to die to a version of yourself to
be reborn and with this rebirth and I
can tell you more about it but socritic
dialogues the art of listening you know
meditations in nature and a lot of
experimentations I have noticed a happy
life a meaningful life for me was no
longer through winning at all costs.
Fast forward, especially with moving to
Ibita, I have noticed the human
centricity can only come through life
centricity and it's much more beautiful.
It includes not just human children but
all species included and that is such a
joyous but I believe it's the safest bet
and the fastest way to win and to be
happy and to create a world to continue
serving to a world which works for
everyone because this earth is working
for all of us actually if we don't if we
can see that and if we can participate
in in it
harmoniously and being a part of this
innovation journeys you know like my
entire life is about innovating
innovation in different
ecosystems for me I couldn't help but
notice maybe it is me who can bring some
service to this domain knowing that all
these beautiful
regenerative from agriculture to
medicine regenerative AI I have worked
in all those domains I have consulted to
to regenerative AI processes in 2023
And I have noticed we have been
fundamentally broken about how we define
and approach the innovation. So coming
back to your question, Eric's codes are
an invitation to innovation leaders to
reprogram their minds before they do
anything. If you think you have to
innovate to compete, if you innovate out
of lack and scarcity and then you think
you are in danger, that's okay. But this
is where you are and this is what you're
going to amplify. So starting with the
meta code the consciousness we invite
innovation leaders in corporations in
governments in startups in scaleups to
be aware of what they are assuming. What
are their assumptions? What are their
values? and how they can come to a place
of a higher consciousness of a way to
think more regeneratively and create. We
created those principles and every week
we are activating one code from
metaconsciousness code to intelligence,
governance, circulation, health, design,
energy. There are nine codes and one
metaconsciousness code. With those
codes, we invite innovation leaders to
reprogram their minds but very
practically approach to their problems
in hand with regenerative principles.
I'm a conscious business model designer.
I have been doing a lot of work on
myself and I am in service with a lot of
tools and techniques. But as a
collective, we are unstoppable. We have
everyone and everything that we need.
All we need is to take a pause and see
from which consciousness we are
innovating and what stops us from
within. There is no world outside of us.
There is no problem unless we make it a
problem. Everything is an opportunity
for us to crack a shell so that we can
evolve better. And I believe innovation
leaders who like to fail, experiment,
learn better and serve are the perfect
audience and participants to make
regeneration the norm and beyond design
thinking life centric design and
embodied conscious movement. And with
one generation we can transform so many
things just to think about thinking
about AI and experimenting with it. Just
to activate it in a pizza in Tukia in
wherever you are in your company is
going to create huge ripples and I feel
so certain about it. Not because I know
what's going to happen but I know this
is the life's way and there is no better
bet for me.
That's so amazing and I'm glad that you
went into such detail in your journey as
well. I I want to add to that that it's
so true in a world that is growing in an
exponential manner. If you only improve
incrementally, you're falling behind
exponentially. And so we have to use
that form of innovation in everything we
do in life. I can tell you right now
that never before in human history have
we transformed from one age or epic to
another have we transformed ourselves
without innovation. Just think about it.
The pneumatic tire, the steam engine,
the printing press, the microprocessor,
the chips, the computers. Now we're at
the cusp, a super cycle of technology,
biotechnology, AI, quantum computing,
wearables. Um, these are all at this
super cycle for a transformation that
the world has never seen before. And
we're really asking the wrong questions.
were saying, "Oh, we're worried about AI
becoming sentient and uh getting this
supremacy or problem over us. We're
worried about quantum
um supremacy or that something's going
to happen with with quantum computing."
I want you to
know that
regeneration is
3.8 billion years old. And that's
probably our fallible math as well. Uh
it it might even be older than that.
It's the process of how life on Earth
started. And
that evolutionary regenerative process,
that symbiotic process of regeneration
has been around for a long long time,
but never has it made a
transformation with some kind of
evolutionary leap or or or innovation in
that respect. And so to tie that back to
to nature and to what you're talking
about innovation and so how we can
evolve as human beings to really
transcend and get to those higher levels
of being. I think if so justly and I'm
glad you explained about the RX codes
and how that ties to innovation. I think
it's hilarious how how some people
around the world when they think or talk
about innovation, they use words like
KPIs, they use words and and actions
that are incremental.
There is no innovative process that gets
us into the future or transforms
humanity without that quantum leap of of
of innovation, without that regenerative
process of of innovation that's never
happened before on our earth. And so
it's a vital part and it doesn't happen
with incremental growth. So the
transformations and the innovations
we're talking about are definitely not
the new social media app or the new
dating app or the new delivery app. It's
about transformational impact
innovations that solve human suffering
and our global grand challenges that
help us as humanity transcend and and
evolve into a different way of being, a
different way of living. And not only
we're talking a lot about the inner into
heart masters
and the RX codes and regenerative
innovation institute and all the
beautiful things that that you want to
do and the community and people that you
want to take on this journey but we're
we're talking about the outer
development. So as we design and evolve
our lived experience, how we live, where
we live, who we work with, what things
do we include in our organizational
structure, our business structure, our
life structure, our family structure,
those are all things that keep that
process of evolution, innovation, and
regeneration moving forward. So, I
really absolutely just have to tap you
on the back and give you a big hug
because we're right aligned on that
mission where where we want to go. And
so, I'm so excited to to be coming and
be part of this. And and I hope that
those who are listening understand how
important this is for them and they can
see this is not just another touchy
Philly woo woo event. This is one where
I can transform and come out and emerge
out of that cryalis and and spread my
wings and really transcend to new levels
with the tools that you're going to be
getting here on the different RX codes
that you had. You happen to have Zack
Bush on. You had me on as well. And this
week we have Charles Eisenstein coming.
Charles Eisenstein. Amazing. So just one
after the other. these amazing speakers
and and that I've been on the stages and
talked to them as as well and that
you've placed them all in an RX code
when I was listening cuz I've been
accompanying the calls as well when I
was listening to the one with Zack Bush.
Not only did he give of his valuable
time, but he just one after the other
hard-hitting. It was like drinking from
the fire hose of his knowledge and
information and connection to the world
and nature and and the
unbelievable innovation that we all have
in our own body that we're quantum
mechanical beings that we're connected
to nature. how the processes of the body
and life and how vital the health is
that we apply to this connection uh
innate connection to our stewardship
over nature and life and that leads to
not only healthy nutritional success for
our bodies but it creates a healthier
and and better life and world around us
as well as a nourishing world of our
organizations as well. I I don't think
you find too many unhealthy successful
leaders and companies and organizations
who aren't making it through all of
these turmoils in our world without
having having a lot of those principles
and more and more people are moving in
that direction of that life stewardship
and nutrition well-being and health and
that connection. So, I've really enjoyed
those as well and I suggest that you've
posted some of those recordings that
people go out and prepare. They look at
all the information, the great leaders
that have talked there to find the
resources to make their decision as they
decide to come to Heart Masters in Aita
and actually make that move to come. But
I want to find out even a little bit
deeper. You've given quite a lot of
information of how you've gotten there.
Was most of the work where you started
to move into regeneration. Did that
happen? And if I understand it correct,
it was this uh some form of a Socrates
institute or academy something like
that. What what did you call it again?
Yeah. Socritic design academia. I worked
with a philosopher for three years who
is also a physics professor. So we were
talking about the matter but also the
mind and how world is a design. So when
you mentioned for example about human
suffering, human suffering is a
humanmade concept and with all due
respect to all the pain and all the
traumas that are going on in the world,
human suffering is
our incapacity to see both sides of the
story. Nothing innately is bad or good.
You know, Rooney has this beautiful
saying there is a place beyond right
doing and wrongdoing and I will meet you
there and he's the master of the heart
with the with this divine love and his
his poetry is truly an intelligence
inviting us to think beyond our limited
human mind. But in this academy through
the art of listening a methodology
called uh socritic dialogue which I do
included inex codes in the learning code
as well as it's going to be a practice
that we are going to teach and
facilitate in the heart masters you
before you start speaking your mind you
repeat what the other person says and
guess
what allowing yourself to listen to
another person's ideas words you welcome
their world into your body. We are not
just thinking in the mind. We are
thinking with our entire body and system
and we exist in our relationships. So in
that mode of listening relationships
bond and you create a coherence that
creates the resilience in the team in
the family in the society by just
listening someone. You can heal that
person but you can also create an
opportunity for yourself to become you.
People who regularly do so
dialogues we stay young. We we become
more creative and you start becoming
more confident in life and its
opportunities and you start seeing more
things, hearing more things and coming
up with total different ideas. So it's a
practice I really changed my life and
and a and a little story I would like to
tell you about I think it's also a good
example of regenerative innovation. My
biggest challenge in life the reason I
went to societic design academy it's
going to be a little bit personal if
that's okay. That's fine.
um is because I was getting a divorce
from the father of my children and I
found myself in a place of hate and I
don't hate anything or anyone. I'm a I'm
a lover, you know, I love people. I love
life. I love opportunities. I see
everything as innovation. But the father
of my children, I really hated him at a
point in my life. We were fighting for
the custody of our children in the court
in Turkey.
And when I felt that hate, it kind of
killed my soul. I I was looking at the
mirror and I couldn't recognize myself.
The light in my eyes was
gone. And I went to my mother who is an
amazing woman, lover of life, like in
service, like she is unstoppable. And I
said, "Mom, save me. I feel hate in my
heart. It's poisoning me. It affects
everything else. I'm not excited. I
don't feel alive. And she didn't give so
much of her idea. She was agreeing with
me due to the, you know, the judgment
and the mental processes. And I noticed
I need help. And that's when I came
across Socritic Design Academy. And I'm
like, I can rewrite my life narrative
and I can use it in my life and
business. That's great. Let me go. And
when I went there, I learned about so
many things. But socritic dialogue, the
art of listening was one of the main
tools. I came back to Istanbul and I
invited my ex-husband, father of my
children to a socritic dialogue
experience. He didn't believe me for 6
months. But through that experience, I
already made peace within myself
regardless of his actions. And when he
saw my change, he participated in a
socotic dialogue with me where the
philosopher facilitated. And when I
repeated what he said before
participating with my toes, I noticed
word by word we wanted the same things
for the future of our children's
education. We were the same. We wanted
the same things. So why were we
fighting? There was no point. And at
that point a resolution came not just in
us but also probably entire family
constellation and the field became
peaceful. Fast
forward, we started including our
children in the societic design process.
What it would be like to be a family
after the divorce. What are our rituals?
How are we going to organize their rooms
in two separate houses? And we
participated in a design of a life of a
future together with my little
daughters. Back then they were little,
now they are teenagers. And that peace
started rippling. We even forgot about
the court. One day comes the court
ordered for us to go to the next one and
we looked at each other with the father
of my children Ununus and we are like
what are we going to do we are peaceful
we don't want to continue the court and
we invited our attorneys to a meeting
together and told them we don't want to
fight it's over we are happy we are just
going to co-parent and our attorney said
it's not possible one of you need to get
to win because otherwise you know it's
according the Turkish family law, the
court will never be over. And we said to
them, either you are going to fix it or
we are going to go to the judge
ourselves and tell this is what
happened. We changed our mind. By the
way, we were the mega case in Turkey. We
were in news. We were on newspapers
because I'm like so determined to win.
He was a media persona. So, we were on
the news with our case. So, nobody
really believes us that we made peace.
It was such a drama and trauma. and our
attorneys found a point and we went to
the judge. Fast forward, we became the
first couple who got common custody
because we stated that this is this type
of family peace is so important for
everyone also for the family system in
Turkey and it would also decrease the
costs of the judge processes.
So today just because we I followed my
own peace, my own values and followed
the the whisper of my heart who was
dying. Now today more than 4 million
families in Turkey are using our case as
a benchmark to get common custody. We
changed the application of law. So if
this is not about regenerative
innovation case, I don't know what is.
So you never know what your little
actions or your little life can go. We
all take a very important part in this
wholeness of entire creation. There is
no entire creation without us
participating in it. Even if you believe
you're a speck of dust, you change
everything. So this is my motivation
inviting everyone to follow their really
values what is important to them and
never ever let anyone any system any law
to tell them what their heart is wishing
for is not important. That's so
beautiful. Thank you for sharing that.
It's not only personal but it's also
public and it's also had very
farreaching results. And that's what I
love about regeneration and and about
the principles of of uh regeneration and
regenerative
practices
that a lot of the times when I speak or
maybe even you do there's people say oh
well they're going to talk about
regenerative agriculture they're going
to talk about regenerative medicine and
regenerating the cells and nerves and
body parts and that a lot of people are
still new with this whole concept of
regeneration but I would like to ask you
what is your definition what's your
personal definition of regeneration of
regenerative practices what what would
you define it as or how is it for you
I mean our generic definition like all
of us would say creating conditions for
life or more life to
flourish my personal definition is to
having that inner peace which allows
outer war and peace to happen. When you
see both sides to a story, regeneration
also requires degeneration where an
outer peace also comes out of war. But
when you are peaceful in your in
yourself with both sides of the story,
to me that is regeneration. dying and
coming alive through experiences over
and over again every day in your
business in your life in your
relationship to see that there is a
bigger mind and harmony when you are
burned through your through conflicts
you just keep on expanding and coming
more alive. So even in regenerative
world sometimes we have a tendency to
say these companies these people you
cannot regenerate by dividing us. We
need diversity and collaboration and
that starts by including all the
voices despite how much you react in you
still feel your anger feel your rage
feel your hate but turn it into compost
for more life to flourish. There is no
other. There is nothing outside of us.
We are the home of regeneration. And it
requires courage. It requires burning.
That's why the invitation. Let's make it
a little bit more fun. Let's make it
more beautiful. Let's come together in
communities in these type of
conversations where we can allow our
hearts to sing. Even the songs that our
hearts are singing doesn't have its
counterpart in the term sheets yet. We
will regenerate those term sheets. We
will regenerate KPIs and we will come up
with a dignified honorable humanity like
you said who are in the business of
life. Yes, I say that quite a bit. We're
not in the business of business. We are
in the business of life. There is only
life and it's an evolutionary process
that we all take and there is
degeneration and there is death and
there's the burning in that process that
you go through that we definitely need
to honor to realize what we go through
and how magnificent and innovative we
are as human beings. Quantum mechanical
human beings.
Mhm. The the last hardest question I
have for you today is um it's really the
burning question. What does a world that
works for everyone look like for you?
The world, this world for me is already
working for
everyone. And the
more we can adopt and look and see
through the eyes of see seeing that gift
that feeling that gratitude the more
this world is going to be identified and
it's going to be mass knowledge that it
is working for everyone. There is no
mistake in creation. There is no lack.
There is a great design and this world
is working for all of us whether we see
it or not. I am so
humbled. I'm 44 years old. What life is
teaching me. Each time I humbled myself
and opened myself as a learner, as a
student to life, she taught me her ways
and I can only follow this beautiful
guidance. To me, this is the world that
works for everyone. This is it. Yeah. I
love it. It's absolutely that's a
beautiful answer and and thank you very
much. you know, um that I've asked 3,800
people plus people that on on video
before and it's a it's a important
question that we all need to ask and
understand and and um come to
relationship for it because it's
powerful for us as human beings to
really place ourselves in the the big
picture with life and and our evolution
and our time here on Earth. Mark, you
know what I love about you and your
invitations? You know, sitting in a
pizza and going through what I have gone
through in life, thanks God, with all
the challenges and opportunities and the
privileges. It's easy to talk the way
I'm talking. But what you're doing and
what is also my mission is to bridge
different worlds, different thinking
modalities, different value systems. So
that question that key question what
does a world look like that works for
everyone starting with yourself what is
happiness to you what is success to you
I believe the regenerative innovation
invitation is to identify what is
valuable for you and see how sustaining
or serving life is actually in service
to whatever you value because in the end
life is the fuel life is the intrinsic
And the instrumental goal to everything
whether you value money for your safety.
Okay. To sustain life is also good for
your company, good for your leadership,
good for your legacy. To make more
money. Some people like fast innovation.
In order to really speed up, you have to
go to the right direction so that you
don't lose time. So bet on life. So
that's why I love your invitation
because not everybody thinks the same
and thanks God that is our diversity but
the collaboration happens when we ask
ourselves and like your invitation what
is important how does it work look like
for you and how we can regenerate from
there. So there is no right or wrong
answer to it but an awareness a
reflection the answer is always in your
evolution in your your and your
company's evolution. So thank you and
also your your approach to abundance. I
truly appreciate because sometimes a lot
of people think oh we need to reduce we
need to stop but what you are inviting
us and which I totally agree is that
more freedom more abundance but you
don't need to eat more and consume more
even we are going to do fasting online
fasting before heart masters so you
understand you don't depend on some
excessive consumption but by activating
your inner energies inner different
operating system there is so much
abundance in energy in nourishment. So I
really love to go back couple of steps
and restructure the way we are thinking
about everything every concept that we
relate. So to me that is real
regeneration. Thank you for your work
this beautiful invitation. I immensely
enjoy working with you and looking
forward to having you in a pizza. I'm so
excited to see you and it'll be great.
We're going to have a wonderful time and
and um everybody who comes are going to
get a very special time with me. We're
going to do the workshop. We're going to
have a deep dive experience that they
can take with them and keep with
themselves that'll help them to make
that quantum leap on that evolutionary
quantum leap uh into the future into
this very regenerative bright living
evolving future. So, I'm excited to be
with you. I'm excited to fill all of the
other uh great people's energy and to
hear the rest of the speakers.
Congratulations. Charles Einstein
Eisenstein is next up on your RX uh uh
code days
speakers. He changed the value so many
years ago with the gift economy and
secret economies. When I invited him
through a friend, he said yes of course
because I shared also my story how he
touched my life. Such important
courageous people and uh I think the
tide is turning. There are more and more
people
normalizing these conversations. There
is I mean it's it's all coming together
and I'm so excited and so grateful being
alive and being able to serve and having
the opportunity to meet so many amazing
people like yourself, like Charles, like
Zach and and so many amazing people.
It's a great privilege and I hope I I
will continue doing my best. Thank you
for sharing your ideas with us and
letting us insight of your ideas on this
episode of Inside Ideas with Mark
Buckley and I really appreciate it.
Thank you so much. Thank you. Is there
any last questions you have for me?
Yes. What excites you the most coming
to? It's really to be able to share that
message. I know that it will transform
people's lives and like I mentioned to
you, I carry my home with me wherever
I'm at. So I want to want to give that
to everyone else so that they have the
power of a baseline of things that and
tools that they can have with themselves
to carry around the world with them on
their journeys to be able to help them
to make that quantum leap. And I there's
never been a workshop that I've done or
a talk or presentation that I've done
before ever where someone and many
usually it's usually all almost
everybody who listens comes up to me
afterwards and says, "I never heard that
before. You blow me away. I never
thought of that before. You've touched
my heart. You've unlocked my soul.
You've given me the tools." And um it's
not about me. It's about the content.
because the content is I I didn't create
it. It's always been there. It's been
around for 3.8 billion years and and
I've been on the same discovery journey
and I just cannot not share it with
everybody. It's uh it's that's my
mission. My mission is really to create
the conditions that are conducive for
life to thrive and flourish amid
everchanging life conditions to make
this world work for 100% of humanity in
the shortest possible time through
spontaneous
cooperation without the ecological
offense or disadvantage of anyone. and
to empower all eight plus billion people
of our earth to live an adaptive
lifestyle of health and sustainability
within the safe operating spaces of our
planetary boundaries. And if I can even
just reach one of those 8 billion
people, that's enough to feed my soul.
But I know that there it's it's there
and open for everybody. So, and the
people you have aligned with Zack Bush
and Charles Eisenstein and the many
others are
just singing the same song and and and
really are resonant with me. So, I I
know we're aligned and that's why I'm
excited to just see you hear those
inputs from others and be able to share
a few things that maybe not everybody's
heard about or knows because they're not
taught in schools. I haven't been to
many schools that teach a lot of these
things. So, it's finally a good place.
There's no one book that has all of
these
things in them where you could read or
no one school. So, it's good to get them
all in one place and to kind of realize
how beautiful it is and that's really
what I'm looking forward to. You said it
all, Mark. See you in your pizza. Thank
you so much. And you take care. Byebye.
Thank you so much. Bye-bye. Bye.
[Music]