“Don’t Be Cheap!” Tony Robbins on Frugality, Spending Money, & Building Wealth

If you want to have success in your life, stop asking what you can get and worry about what you're going to get and focus on what you're going to give. I'm [music] a kid from ISUsa, California, who did not have any certainty, but I was certain of one thing. My insatiable hunger to end suffering for any human I can. >> I got to say this is an honor. [music] You have completely changed my life. It took me 3 years just to get up the courage to upload a video onto YouTube. >> Our lives are not controlled [music] by the external world. It's the internal world that determines how you feel about things. >> Why is the belief that people don't change so common? >> Well, because they don't usually change, so they have to. [music] Most people, right? Most people are addicted to certainty. >> What would you say that one thing is that the people that end up changing successfully have that those who don't end up changing lack? >> Hunger. Hunger to be more, do more, give more, share more, create more, but [music] they also have the relentlessness to push through all the obstacles that come up. Graham has a bit of a scarcity mindset and all of the viewers are very [music] well aware of this. Your YouTube viewers know you as being frugal. Jack, your co-host says you're cheap. >> Whose love did you crave the most growing up? Your mother or your father? I'm sure you love them both, but whose love did you crave the most? [music] [music] >> Tony, thank you so much for coming on the ice coffee hour. My pleasure to be with you guys. >> I got to say this is an honor. You have completely changed my life. And my first introduction to you was probably when I was about 10 or 11 years old and I had a cousin who was very successful and he owned a auto repair business and he drove a Corvette. And I remember he'd pull up in that Corvette and we'd all be like, "Oh, wow. It's like a nice car. He was successful." And I watched the movie Shallow Howal with my grandpa and I remember you were in the movie. >> Yeah. and he said, "Oh, shallow. Hell yeah. Tony Robbins, he's the reason I'm successful. I, you know, was into his audio books and I read his book and that just got me thinking, wait a second, maybe there's something more to this." And I found when I was 15 years old on my mom's bookshelf. It was called Awaken the Giant Within. >> I read that book when I was 15. Completely reshaped my mindset when it came to limiting beliefs, success, money. It got me into all of the self-help, uh, Think and Grow Rich, How to Win Friends and Influence People. But it was your book and the movie Shallow How. >> I tell you a funny story about Shallow. Yeah. >> Um, so the Fairly Brothers are pretty hysterical, funny guys, and and they're friends of mine and they want to tell me, "Please come the movie." And I'm like, I'm not an actor. I don't want to do this. And then they sent me the script from Shalah. So I read it and I'm an emotional guy. So I love like the scene where, you know, the guys in the hospital and they see the kids the way they do. And it was just cool stuff. I like the theme, so I said, "Okay, I'll do it." And then so they gave me the script. And so I memorized the script, and it's terrible what I'm doing. It's not what I would really do. Um, but the whole thing was originally it was written by a guy that was a blind legally blind guy who' bought off of my infomercial. He heard an infomercial, bought my cassette program, had never written a movie, and wrote this movie. That's why it's about inner beauty. And they didn't tell him that I was coming. They just, the original script wasn't me. was, you know, this like kind of faith healer that was turning people around. And they said, "No, no, no. That would never work. But if you're stuck with an elevator with Tony Robbins, you know, he'd turn you around." So I come in and I memorize the whole thing and then I meet this guy for the first time. Here's my voice. And they didn't tell him or I that I was going to be there. But the funniest part was I said, "Guys, this is not what I would do." I was like, "This is BS." I said, "I'm happy to do it. It's a pleasure to be a part of this movie, but why don't I just show you what I'd really do?" And they said, "Well, we don't have a script." And I said to Jason Alexander, I said, "Don't worry, he'll react." And then I did that healing scene that you seen, right? [laughter] And he did not know what the should go blind. It was so funny. But, you know, it's a movie. They shoot it 8 million times again from every angle. But it was a really it was a fun experience because it was tied to someone who actually had been transformed by my work. >> How realistic is that in terms of the scenario where you can make someone attracted to someone who is maybe conventionally unattractive? Is that really >> It's not like you're gonna You can hypnotize somebody so they're gonna find somebody that's 200 lb overweight and think that they look like they're 5'2 and they're 125 pounds obviously. Um but no, you hypnosis is part of our lives. Have you ever been driving your car for a period of time and then something catches your attention, you stay fixed too long and you holy, who's been driving this car? You know, you're in a hypnosis state, right? You're in an altered state. And so what I really do is kind of dehypnotize people more than anything else. In other words, take the patterns that lock them down that they've learned over a period of time and get rid of those, break those patterns up. So, yeah, you're not going to you're not going to make somebody, but when I say love is hypnosis anyway, I mean, if you fall in love with someone, they may not be your ideal, but if you truly fall in love, then suddenly they will be your ideal. Those rules will change for you over time. Maybe not when you're 25. How old are you now? >> 27. >> 27. Okay. When 27, but by the time you're 35. >> I'm 35. Yes. [laughter] >> I heard Congratulations. I heard you're getting married. Is that true? I just got married. >> Oh, you just got married. Congratulations. That's wonderful. >> Thank you. >> But things change over the over time in that area. >> Is there anything you think you're hypnotized of right now? [laughter] >> I'm sure there is. I'm not probably not aware of it if there is something. That's for sure. >> That's fair. Um, I'm curious. When people misunderstand you, what do you think they get most wrong? >> I have no vested interest in figuring out what they misunderstand. If you know, people can be offended if they want to be offended. People can be excited if they want to be excited. It's all a personal choice. I have no interest in that. What I'm here to do is to talk about things that matter to people who care. That's fundamentally what my life is about. And what I found over my life is I've been doing this will be my, you know, it's coming up here on my 49th year of service. And you know, half a half a century basically of serving people. All the stories that go up and down disappear over time because if you keep adding value and you've done it consistently, pretty soon you know the way my feet move, my mouth moves, my wallet moves are all in the same direction. It becomes very obvious. I don't have to tell you what who I am. If you do any homework, you'll see who I am. >> Now, why is the belief that people don't change so common? >> Well, because they don't usually change, so they have to. Most people, right? Most people are addicted to certainty. So, there's six human needs you may remember familiar from one of my books. One is certainty and certainty is a survival instinct. We want certainty so we can be comfortable. If we're not comfortable, you know, we could be in pain. If we're in pain in a regular basis, we could do damage. Damage equals death. So the most fundamental need is to be certain. And most people settle for certainty. We have also a need for uncertainty, variety. We have a need for significance. In our culture today, it's a little overvalued to be the most important significant one. And when it's out of balance, it'll really kind of mess up your life. But it'll give you drive. And but most people really want love and then we need the need for growth and contribution. So those six needs are the same for all human beings. The difference in how people perceive the world is two things. Which of those six needs are at the top of your list? If certain is your number one thing, you're going to be moving in this direction, right? Avoiding if you know something like you know variety is it you're going forward. And by the way, direction determines destination or destiny. So I know for example if significance is the number one need you're after versus love. I know what problems you're going to have in your business, your relationship. If uh you know, if you value growth, I know you're going to have different experiences that you're going to bump into. So that's the common denominator. Then the second thing that's different about people is their rules. Like what has to happen for you to feel successful, right? What has to happen for you to feel loved? What has to happen for you to feel like, you know, depressed or frustrated? For some people depressed, all they have to do is someone doesn't smile at them in the morning. somebody else the US army can stom through their kitchen and spit on their face and then they're not upset by it right people have different rules like I remember years ago I had a gentleman who was I won't mention his name he's very well-known guy again one of my earliest seminars and I was describing like these values that we have and these rules and I was saying you can have a value but if your rules make it hard to experience you won't feel that value and so I use this guy because he's an obvious example very wealthy successful famous man and a good human being like philanthropist and great father and I said so are you successful doing it you know being playful and he said no and I said at first I thought is he feigning you know is he being humble what is this right and then I looked at him it's like no he really doesn't feel successful I said what has to happen for you to feel successful he says a lot of things I said well that's obvious what are they goes well if you're really successful you never get upset with your kids and he's got five right what are your chances oh if you're really successful you're always there for your kids I later got to know him well and his kids and they thought he's the greatest dad in the world but his rules not wouldn't make him feel that when else I don't remember the number it's been so many years but I think he said you have to have 9% body fat and he was 10 you know he was a marathon runner um you have to make $25 million a year and I think I said don't you really make that he goes no I mean in salary not bonuses and things like that point he lost rapport with everybody in the room as you might guess right but then there's another guy in the room that this man does not feel successful even though he values it even though he pushes for it he doesn't feel fulfilled Then I have this other guy in the room I called on because he's there certain people are obvious fly to for the party guys, right? So I called this guy and I said, "Are you successful, sir?" And he stands up and he goes, "Of course." Right? Everybody laughs. And I said, "What has to happen for you to be successful?" He said, "I have to wake up, stand up, look down, and see I'm above ground." He said, "Every day above ground is a great day." Right? And he legitimately feels successful every day of his life. So our lives are not controlled by the external world. It's the internal world that determines how you feel about things. It's just like I know I've seen you guys talk about wealth and and you know Z generation and millennial generation how they don't think they still have the same opportunities and so forth. But that's a story that they're being told. The fundamental pathways are there. I wrote the book Money Master the Game because I wanted to answer that question. Can you still win this game? You know, is the game rigged against you? Well, the game's always been rigged, right? But can you win the game? The answer is absolutely. But not by being a speculator unless you're lucky, you know, putting all your money in Bitcoin. You might win, you might lose everything. That's not the way to wealth. And that's the way if you're lucky to get a bunch of money, but you won't even keep that wealth if you have that mindset or approach. You're going to have to learn the strategies of either building a business and growing it or investing over time and getting a compounded return that allows you to actually get to a point of real wealth. If you could distill down to one trait, one personality, one character thing that allows someone to get over the hump and change their values, change their beliefs about something, change it to something for the better. What would you say that one thing is that the people that end up changing successfully have that those who don't end up changing lack? >> Hunger. Hunger and relentlessness. I mean, people ask me all the time, you know, I travel all over the earth. I've worked with some of the most successful athletes, entertainers, multi-billionaire, you know, entrepreneurs and they say, you know, what is it these people have in common most of anything else and they're most of them are smart and I really believe in, you know, I love wickedly smart people personally. I love to learn from them. I love to learn myself. But what I found is there are a lot of wickedly smart people can't fight the weight of a paper bag. It's the person whose hunger does not go away. The hunger to be more, do more, give more, share more, create more. And it's not hunger to get to just a goal. It's it's an insatiable hunger, but they also have the relentlessness to push through all the obstacles that come up. It's like I always hear people say, "Well, the system's working against me." And I and some of the questions you guys sent, I I saw that you sent us some questions in advance, and I was like, >> every question has a presupposition that you had, at least the ones you sent to me, and it's like, is this a a systemic imbalance? Right? Fo, the system's always out of balance. You don't understand. You haven't lived long enough to see how it works, right? The I I remember when I was your age. No, not your age. Let's say let's take a Z generation. You're Z, right? Let's >> 13 to Sorry. Yeah. Gen Z. >> Yeah. 13 Gen Z by 27. Yeah. And you'd be I assume millennial, right? Yeah. So when I was your generation, interest rates were 18%. I went and you know, I'm hearing people bitching about 6%. Right. It doesn't go very far with me as you might guess, right? And I went and I studied. I had no money. I grew up with nothing. I had four different fathers. We didn't have food on Thanksgiving. The reason I provided a billion meals in 10 years, the last 10 years, I started with two and then four and then grew. Now I'm doing 62 billion meals I've done in three years for the world doing a 100 billion meal challenge. The reason I got driven to do that is cuz I was hungry, right? Cuz I didn't have that kind of being taken care of. My fathers didn't know what the hell they were doing. >> Some people born with that hunger because sometimes you just see it lacking in somebody. What caused >> most people I'll tell you the history of the world in in four sentences. >> Good times create weak people. You can study a thousand years of Roman history. You can study 500 years of Anglo-American history. I highly recommend if you guys really want a perspective to help your generation, you should read the fourth turning or the book generations. Two great books, Strauss and How. I was working with the president of the United States, Bill Clinton. In those days, I worked with him because I'm an independent. And then I went across the street and I worked with the head of the house, Gingrich, who was a Republican. And both men had this book on their desks. The president had it and so did Gingrich, right? And Gingri is historian. So I read the book and it was one of the most valuable books of my life because it put everything it showed me that there are seasons to everything. And so I I was waking up in a in a winter season. I was coming of age 18 19 years old in a winter season. 78 18% interest rates. So I studied my ass off. I figured out I made a 100 offers on pieces of real estate. 99 said no. It's actually 103. 103rd one said yes. I bought this piece of real estate. try to make money and I had 18% on a piece of real estate. Good luck, right? But I all I knew is real estate was the way that you could build wealth. I grew up from nothing, right? But what happened was then I had somebody I hired it was so far away the place I bought. I hired a little local management company to manage the place and they called me one day and said, "Well, a guy said that one of the stairs broke and he fell and he wants $100,000." Was kind of even to me. I didn't have that. I could have just let that end me. But I I was relentless, you know. I was like, "Okay, I'm going to learn. This is painful. perform and learn but the season will eventually change. So think of it this way. There's the greatest breakthrough in humanity came from the understanding of patterns. Pattern recognition gives you power. Pattern utilization gives you real power. And pattern creation makes you a master of something. What do I mean? When you don't recognize patterns, you live in fear. You live like, "Oh my god, the system's changed. I can't do it. I can't succeed." Because you don't understand that there's a pattern that's been around forever. It's just not in your lifetime that you've noticed it in your 15 years since college, right? Or or 10 or whatever it's been for you, right? So, as an example, when we figured out this thing called seasons, humanity went from hunter gatherers who couldn't survive to we could stay in one place. But we made one distinction. There's only one season you could plant in springtime. If you worked your tail off in the winter and planted, you didn't get the reward. So you had to plant in the spring, then you had to go through the hard times of the summer, protect it, then you got reward in the spring, then you better hang on to some for the next winter. When we figure that out, humanity grew. That distinction of patterns is the most important thing for your life. You have a pattern of where you are right now in your lives, both of you. If you're zero to say 21 years old, you're in springtime. Tell me, is things hard to grow in spring or easy? >> Easy. >> Very easy. Right? If you start a business in springtime, you think you're a genius. you're full of all it is is you're in the right place at the right time and when the season changes that's what thins it out right 0 to 21 is the springtime because you primarily like I had to go to work when I was 14 but I didn't have to make the mortgage right I had to help my family but I didn't make the mortgage so you're still being taken care of to some extent whether you like it or not some you're being taught things from 22 to 42 is like your summertime that's where both of you are right and that summertime it's testing and And that gen the generation that's in that stage always thinks things are unjust and unfair. But always you can look at over a hundred years you go to the same examples over and over again. And so during that time you finally say I don't know if I believe all the crap I was told. I'm going to go test my own world. I I think they're full of crap. Plus when you're 22, 25, 27, 28, you know you're going to be a billionaire and you know you're going to be president of the United States and you know you're going to have 100 relationships relationships with everybody simultaneously and everybody's going to be happy. By the time you're 35, you discover that isn't working so well. You have a hard time with one and you're not a billionaire yet and it hasn't quite worked out the way you have. And so you have you get humbled, right? That 22 to 42 range is the toughest time. All studies about happiness, it's the toughest time because you're trying to figure out who you are. You're trying to figure out prove to yourself, maybe to the world also, but to yourself who you are. And as you go through it, you're going to go through kind of the hero's journey. you're going to hit you you're not prepared for and it's it's it's going to feel overwhelming and you're going to think, "Oh my god, this is I I don't know how to deal with this." But if you're relentless, you'll grow. You'll go on the little hero's journey. You'll meet new friends, new mentors. You'll fight good battles. You'll eventually win the war and come back and have something to share. And then it starts over again. But in that stage, that's when we start to consolidate relationships. Towards the end of that stage, you start to move into your power. Now, you guys might be ahead of schedule or behind schedule. I'm not telling you this is exact. It's a really good rule of thumb. Third season, 40 and say look at 44 to 64. That is the power stage for almost everybody. It's when you earn the most money in your lifetime. That's when all the accumulation of things you've done when people say it wasn't working. They didn't give long enough to work. Now it's working and they go, "Oh my god, this is the greatest time." Then you have relationships that are 20 and 30 years long. And you can do more with your pinky than it used to take. You know, working 20 hours a day. You know everybody. You know what to do. If you've taken care of your health, right, that's it's a phenomenal stage. And if you've grown, if you didn't plant in the springtime, you're going to weep in the fall. You're not going to reap in the fall. And then the stage 65 to 85 or 65 to 105 or 65 to 125, the oldest living humans, that's the winter again. And that's when you get to be a mentor to society. At that point, you don't give a what people think. You you care, but you're not here to try to convince any. You know who you are. You're not trying to prove it to anybody else or yourself, but you do want to help. And so, you know that the the racetrack of life is limited. So, I'm about to be 66. I look at this and go, I've lost friends that are much younger than I am already, and I've lost friends that are slightly older than I have. And you go, man, I work hard, take care of myself, everything else, but there's no guarantees in life. You know, if I went by my life expectancy, I think I'm different than the average. You'd say, "Okay, Tony, well, you might have about 14 years left." Is that you 14 years left? What the hell? Um, you know, I I prefer to think about 92. I've got a five kids and five grandkids. So, I have a 52 year old daughter that I adopted when I was very young, and I have, thanks to co a four and a half-year-old daughter. So, I want to be around for, you know, her being older. But the point is, at this stage in my life, I mean, you you your life is about service. There's nothing else that you want. And if you've done a good job, your economics are beyond sound. Um, but you have 40-year-old relationships, 50-y old relationships. You have a level of fulfillment in your life. You have a sense of meaning. You have people you've touched and you're in a position where it's like you don't take things for granted. Everything you about your life is there. So, those are your personal seasons. And here's the last one. I know it's a long ass answer, and you can cut this up if you want. There's seasons of history. And this is the part your generation needs to understand. And that's why I [clears throat] hope you read the two books I mentioned. Now, really quick, I guarantee every business is asking themselves this one question. How do we make AI work for us? The possibilities are limitless, but guessing is too risky, and sitting on the sidelines isn't an option, because if you do, I guarantee your competitors are going full force. That's exactly where our sponsor Netswuite by Oracle comes in. It's the number one AI cloud ERP trusted by over 43,000 businesses to manage everything from financials to inventory, commerce, HR, and CRM, all in one unified system. And when all of your data lives in one place, your AI gets way smarter. It doesn't just guess, it knows. Netswuite intelligently automates routine tasks, delivers real-time insights, and helps you make fast, confident decisions that actually drive growth. And this isn't some bolt-on tool. It's AI built directly into the systems that run your business, helping you cut costs, improve accuracy, and get way ahead of the competition. So whether your company is earning millions or hundreds of millions, Netswuite gives you the visibility and control that you need to keep moving forward. And right now you can get our free business guide demystifying AI at netsweet.com. Again, the guide is totally free for you at netswuite.com/istic with the link down below in the description. netsweet.com/icistic. Enjoy. >> There's seasons of history. And this is the part your generation needs to understand. And that's why I hope you read the two books I mention. I'll give you an example. Over a thousand years of Roman history, over 500 years of Anglo-American history, about every 20 to 25 years, there's a shift in the primary mood that people are in. And it affects the way we interact with problems or challenges of different type. So I'll give you a simplistic example. If you guys were born in 1910, you don't know all your history, I'm sure, but we just won World War I. And I want you to think about, you know, the Roaring 20s, right? So what happened in the Roaring 20s? What do you know about it? >> Partying, lots of money, everyone's happy, stock market's doing well. That's right. Explosion of new technology. >> The equivalent of AI. You had uh radio, television, uh telephones, you had airplanes, cars, mass. You had mass abundance that was going on stock market. And that happens every fall. That's a fall time, right? >> But fall's not forever. >> So when you're 10 years old, you were protected. You born in 1910. You were protected during that time. You didn't go to war. and you grow up and you see this is what you think life is. Life is this incredible opportunity. This is absolutely amazing. And you turn 20 years old, that transition from your springtime to your summer and you think, I'm going to go party. I'm going to get a car. I'm going to do these cool things, right? And by the way, those kids were totally looked down by their elders because they were called flappers. They said they didn't need any discipline that it's the same thing that millennials have heard from older generations and Z's have held from some of the older generations, right? And the reason is it was true. They hadn't been through anything. It wasn't they were bad kids. They just they hadn't been tested. You don't build a muscle unless you lift some heavy ass weights, right? So what happens? You turn 1929 when you turn 19 years old and people are jumping out of buildings and in the Midwest you got a dust bowl and people are standing in line to have some bread and it's like holy. And those kids who were flappers and weak became the next heroes. are known today as the greatest American generation. And the reason is because they not only made it through 10 years of depression, which isn't, by the way, all one dark time. Like stock market crashed and it rose three years later again, then it crashed again. It wasn't like all darkness just like winter isn't always dark. You know, beautiful days, but it was overall the theme of emotion is fear. By the time you're 29, for that generation, think about your generation, what they were worried about, what happened when they were 29. If they're born in 1910, you must know your history. 1939 >> World War II. >> World War II. Suddenly Hitler is Luftwaffa is blitz creaking and taking countries in days. And he was alive at that time. I wasn't. You weren't. They knew the world was over. The stock market in America crashed. Everybody's freaked out. Hitler looked like completely dominate everything that was going on. And the whole world was shaking from what this experience was. And so people volunteered to go fight that war, right? To make this thing happen. something very different for a generation later on, right? Because they were raised different. They had a different experience. Long story short though, they fought the war five, six years, they came back the end of World War II, they won. And now they're the greatest generation. Why? They got muscle. They in a position where they literally went through a depression and a world war and they came back and they started the 50s. Now, were the 50s anything like the 40s? No. The early 60s? No. Then the next generation is raised and that next generation this is what you'll learn in generations is it's not individually you individually but as a culture our parents overreact to how they were raised. So this generation that of had nothing wanted the kids to have everything. They sent them to college. They told them you're going to have the greatest time of your life. You're going to be smarter than me and their kids believed them. They went off and had a great time with music and drugs and a beautiful time and said no I'm not going to go to war. This is not fair. And so the 60s and 70s were very differently than the 40s or 50s. Just like the 80s, 90s, and 2000s are different. I'll give you one last example. For 50 years, they've asked at colleges this question starting back in the 60s. What's most important to you for the quality of your life? A philosophy of life that you learn that allows you to have happiness or the pragmatic skills for you to be financially uh strong and secure? What would your answer be? >> Second. What would yours be? >> First. >> First. Interesting. 81% of the people that were asked that question in the 60s and 70s said a philosophy of life. >> Which makes total sense. Think about the culture. Then >> from the 80s, 90s, and 2000s, 82% of the people, which is statistically irrelevant, said the direct opposite cuz they were raised, their parents were out having their little mission. And they were kids that had to let themsel in the house and watch television and make their own sandwich. And they were latchy kids. Not everyone, but as a group. And so they came up with their own music, their own rebellion, their own approach to things. And so this is how generations evolve. So when you think about the questions you kind of laid out for me about like I'm happy to answer them individually, but isn't it different this time? No, it's not. I I gave you an example. I just I pulled this out to show you something interesting. It's like I heard people the other day, I pulled this out because someone was telling me we're the worst most divided in this country politically than we've ever been. We're going to be in civil war. This is the worst it's ever been. I said, "You don't know anything about history for you to say that. This is the stupidest thing you could possibly say." So I I brought this up for him and this is two placards because back then they didn't have social media, right? This is Thomas Jefferson and John Adams. So they put out placards when they're fighting against each other for president. Let me read it what it says and you see how it sounds compared to today's days. If you like Thomas Jefferson, murder, robbery, and adultery will be practiced throughout the land. Are you prepared to see your dwellings in flames, female chastity violated, and your children writhing on the pike? This is what Adams put out about Jefferson, right? You have co-founders of our country, right? >> John Adams, Jefferson put out. John Adams is busy importing mistresses from Europe or trying to marry some of his sons to a daughter of King George, which to me to them that would be like the devil. He's a hideous or mafoditical character with neither the force or firmness of a man nor the gentleness and sensibility of a woman. I mean when you study history, you no longer have these fears that millennials and Z's have right now. Your generations will be the next heroes. If you study this, this doesn't stop. We are we are not in a terrible winter yet. We have some challenges, have lots of opportunities, but we're going to have winter. There's going to be a time there's going to be some conflict probably between China and us. Maybe it won't even be physical war. Maybe it'll be purely the cyber war. It already is a cyber war, but at a larger scale. There's going to be something that's going to disrupt your lives, our lives immensely. Your generations will be the generations that will rise to deal with that. That is historically what happens. Doesn't mean every individual will. And all the things that they're worried about will go out the door. So, if you were to sum up all of that information and provide some specific advice to someone out there, some real world application advice, someone that's a little bit younger, they're in that like up to 20 age or they're in the next season, feeling a little jaded, a little dejected, what are some real world application things that they can do to to reverse the way that they feel about the world to actually become someone that they are proud of being, someone that's productive and and positive? is >> I'd say two things. Uh what Jim Ran taught me that my original teacher when I asked him about why my father's were broke, right? He said if you want to have success in your life, stop asking what you can get and worrying about what you're going to get and focus on what you're going to give. If you give more value than anybody else in the marketplace, you will dominate the marketplace. He asked me at one point because I was saying, "Why do my dads are my fathers? They were suffering. They didn't have enough money for food." And he said, "Tony, we're equal as souls. We're not equal in the marketplace. So if you want to have a balance, economic balance for starters, you got to actually invest in yourself to get the skills that will give you the advantage over someone else instead of saying how the system's not supporting you because that mindset attitude isn't self-fulfilling. Second I'd say is you've got to become a student of history. We don't study history at all because you know it it's not the same but it rhymes as you've heard right there are patterns that are so clear. Those three skill sets I told you are the most important skill sets I want my grandkids to have. anybody have pattern recognition of anything. If you can recognize patterns, you can learn quickly and you will not be in fear because it won't feel like it's random things happening to you. But you have to do your homework. You can't go online and just let somebody tell you who's pitching to you because they're afraid they're not doing well enough that the system's rigged against them. You got to look at the people that actually have succeeded and find out what's going on in their life, what they went through to get that pattern. And so that's what I did early on. I went I studied history. I studied everything I could on psychology because that's basically what shapes all human beings and then I shaped myself around business. And that those three skills for me were the most important skills. >> Are some people unfixable? >> Well, yeah. If you have no desire to improve your life, you're not going to improve your life. Of course. Now, you the truth is life will show up at some point get you to make a demand. You'll have something that happens in your life. You'll have somebody in your family that gets ill. You'll have an economic thing will happen. You'll have a co and your business will be shut down. you'll have life always is calling us to grow in some way and so you doesn't matter who you are if you don't do it proactively it'll happen reactively but what I'd also say to you really is if you notice if you understand these three skills pattern recognition pattern utilization that's where the power comes you see somebody who's great in investing they don't just recognize the patterns they got to use them right I'm not talking about betting the money on one thing and hoping that's not investing right that's that's you know basically betting that's a betting process Right. Um, if you really start to understand anything and you start to master the patterns, understand them, use them, and then eventually you'll create them. Like playing someone's piano, you learn someone else's music first, right? Cuz they've already perfected it. That's what modeling is. But if you do it long enough and you're committed enough, all of a sudden you will come through. Now you're a pattern creator. If you look at somebody who's a goat in their industry, I don't care if it's in sports or business or anything else, it's because they're a pattern creator. And so if you just model everybody else, you'll succeed right? Find the pattern that works and do it. But if you start doing that enough with enough different people, you're going to discover there's answers in you that don't exist anywhere. So you are a unique human being. You have something to bring to the table. But it takes time. It's usually quicker than people want. I think the biggest difference in today is people's expectations. Like people say, "What about the wealth gap?" There's always been a wealth gap, but the numbers now it's like there's a great book called How to Lie with Statistics. Bill Gates is a quote on the cover of it. And it makes me laugh cuz you can manipulate any statistic to get any outcome that you really want. But the the the wealth gap is bigger. There weren't people worth 100, 200, 300, 400 billion dollars a few years ago. So when you take that number against like median incomes and the big difference today is social media. So kids say I want to be wealthy. But you tell me how many billionaires are there? [snorts] >> Like 2,000. >> Yeah, maybe 3,000. But yeah, 2,000. And I've seen estimates that, but I know people that aren't on lists that are fit that category. Some people don't want the knowledge, but right, let's call it 3,000. Out of 8 million people, and how many of them are worth a 100red billion, 200 billion, 300 billion, 400 billion, there's a half dozen. So, they are unicorns of unicorns of unicorns, right? If that's what you want, you're going to have to have a lot of incredible skill set and a lot of luck. But that's not what most people really are willing to work for. They're not willing to put in the effort that it would takes to do that. Most people are not as crazy sleep on the floor 24 hours a day, take every risk you can imagine like Elon. I mean, he's almost been bankrupt multiple times. >> So, what would you then say is a recipe for a happy life for the average person? A lot of people, they want to become a billionaire. They want to, you know, have the perfect idealized family in the perfect location. They want to have a super car or they just want to be happy. What would you say is like an actual recipe for a fine line? >> That's a great question. The most important thing is to find something you care about more than yourself because whatever you're calling perfect once you have it won't be perfect >> cuz uh do you earn more money now than you did 10 years ago? >> Yes. >> And is it enough? >> Honestly, I'm pretty happy with however much I I would always like to make more. like you know we're moving the business that would make us more money and I want to grow the business but I would say I'm pretty satisfied the the lower your expectations the easier it is to achieve your goals whatever >> expectations pretty low >> I'm just realistic about it like I don't really care about having a super car I don't really care about have I mean I will say >> you was looking at a BMW i8 >> it was it was $57,000 used okay it's nearly a decade old I will say though I never wanted a mansion until I walked into this house. This is the nicest house. It's not even close that I've ever walked blown. And I've I've been very lucky to walk into some very nice places. This is It's ridiculous. It's congratulations. >> Well, thank you. But it's more than money, right? It's creativity. Like we're in we're literally underwater right now. They told me it'd be impossible to do this. I wanted to build a squash court cuz I didn't want to drive 20 minutes each way. And the guy said, "Where are we going to put it?" You know, we got two and a half acres and I got 25,000 ft here. And I said, "Down here." And he goes, "It's below the water table. The ocean's on this side. The inter coastal's there. you can't do it. I said, "Well, have you ever been to Atlantis? Have you ever been to Script Oceanography?" I said, "Let's let's build a submarine." And they told me to do 18 months. It took about three years, but nobody even knows it's down here, right? So, you know, my grandkids, kids, everybody comes here. We have a blast. We use this constantly. But thank you for that. But to me, it's never about the thing. So, to answer your question directly, if you can find something you care about more than yourself, it'll give you energy. Like, there's not a reason to get up in the morning if it doesn't take that much to meet your own needs. Some people's expectations are higher than others. So, it takes more for some people and most people as they go through life either adjust their expectations down or up, but they usually make adjustments. But I think what you really want to be able to do is find something you care about most that gives you joy for you to get up and do where you feel like your life has meaning cuz happiness goes up and down. Happiness [clears throat] is, you know, it's it's it's an energy, but meaning a meaningful life where you feel like, man, this is this is I'm so glad that I have the privilege to be alive. I'm so glad I get to serve this way. That is what ultimately gives people joy. So you can get that meaning by being a doctor, a nurse, whether you have a hyper car or not. It's everyone has different goals and I don't tell people what they should believe, but I tell them this. Whatever you want, be clear that you're going to have to find something to serve more than yourself that excites you, that drives you. Two, get incredibly good at mastering whatever that is. If you're going to get good at it, you're not going to get it because you're lucky. And it's like Steph Curry, you know, I'm on a board of the pie of the Golden State Warriors. Steph practices 500 shots a day. You know, when he makes a shot from half court, you see him and he's chewing on the side like Bugs Bunny and he doesn't even look back. He just turns, you know, and then lets it swish. He go, he's a genius. Steph Curry in high school never should be in the NBA. He was too short. His dad made him correct his shot because he never would have made it. He had to learn to reshoot while he was in high school and college, which made him terrible. But the level of he work put in. So he put in 500 shots a day every single day, seven days a week for his entire life basically. But let's just take his 15-year professional career. That's 3,500 shots a week, 168,000 shots a year. 2.5 million shots in 15 years. So we can make 3,300 threes and be the best in history. You get rewarded in public for what you practice in private intensely. So if you want something great in your life, find out what you want. I look at it though across areas. I go what do I want physically, what do I want emotionally, what I want with my relationships, what I want with my finances and then I put focus in that and I've written books in each of those areas. So for example in the finance component it's like okay how does somebody do it? Same way you always did it. You're going to make money one of two ways. You're going to start your own business and grow it and sell it for a multiple or more than one business or you're going to work for somebody else and you're going to be get really good at investing. Again, not betting investing and you're going to compound over time. Now, a new year reset isn't just about setting goals. It's about resetting your space. A calm, comfortable home makes everything feel more manageable, and getting good sleep is a huge part of that. That's why we're really excited to be sponsored by Cozy Earth. Cozy Earth is known for bedding that's designed to elevate both your sleep and your space. Their Baja bedding set is a complete matching collection with sheets, a duvet cover, a quilt, and a coverlet all designed together. Of course, inspired by the Baja California landscape, it has a clean resort style look with premium fabric and a reversible design that makes your bedroom feel instantly more put together. 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And by the way, if you get one of those post-purchase surveys, make sure to mention that you heard about Cozy Earth here in the ice coffee hour. It really helps us out a lot. Thank you so much and enjoy. >> Again, not betting investing and you're going to compound over time and there are opportunities today. I don't did you see what got published by what they um passed in Congress two days ago? >> I haven't heard about it. >> It's really important. I I wrote a book we had I see there somebody has there called the holy grail of investing. Ray Dalio is one of the greatest investors in history obviously good friend of mine and I interviewed him years ago for I went in for a 30-minute interview and he said Tony walked out with a 4-hour [laughter] cuz I cuz I just dug into his brain but at the end one of the last questions I asked him is what's the single most important investment principle you could teach another human being he said Tony well you have to understand all investing is riskreward and he said so the more you can reduce your risk but have upside reward the better it is but there's only one way to do that consistently without luck And he said, I call it the holy grail of investing. He said, funny you should say that. I worked on it for 30 years to make refine this principle for myself. And he said, if you have 8 to 12 uncorrelated investments, hard to get uncorrelated today, right? Because many things are aligned across markets today, but you can do it when you have private equity investments, private credit investments, and so forth. He said, if you can find 8 to 12 that are strong investments, you reduce your risk 80% and you gently increase your upside. There's no loss on your upside. So, I decided to write a book on that one principle, but also on private equity because right now it pissed me off. You know, I hear kids will say to me, well, well, you know, only the wealthy get more wealthy. Total [ __ ] I know it looks that way, but it's [ __ ] But it's not their fault. That's what they get educated. So, I thought, let me write this book because I knew this was going to happen in Congress. Congress have been talking about it. They passed it two days ago. Up until now, let's say you put money in the S&P 500. That's where most people will put their money today. So over the last 36 years, it's had about a 9.5% return, right? Over time, if you had uh a million dollars you put aside and you wake up 26 years later, 36 years later, it's $26 million. Private equity has compounded. Basic private equity, not the people I interviewed in this book. Basic private equity, like not the great ones, 15.5. So almost 50% faster per year. What does that mean? same million dollars. Instead of being worth $26 million is worth $142 million. Same investments. Only one problem access. So you'd say to me, Tony, that sounds wonderful. Maybe you can get it because you know a few people. I could, but I couldn't get a large volume either because getting a volume of these investments is difficult. It's like the velvet rope, right? You know, it's a it's pre-sold. Everybody's in in the game. So I started doing my homework and I found out something was much better. I found out you can actually buy a piece of the companies, not the fund, and you get the 2 and 20 they normally charge everybody else. >> And so I own right now a piece of over 85 different private equity firms from Vista, hundred billion dollar company. You know, Robert Smith, who's produced a 26% compounded return for over 25 years, right? I I give you list after list after list. But here's what's interesting. used to have a minimum, you know, uh, net worth you have to have or a minimum income. They just changed the rules and I was written the book about this and they did it yesterday. Senate has to pass it now, but they're going to. It looks like there's no challenge. All you have to do is take a test cuz the idea was you shouldn't have these [laughter] sophisticated investments. >> Did you know about that? >> Uh, I knew they were trying to pass a test that someone could take and my understanding was that the test was pretty passable. I mean, basic questions. >> It's very basic. Because here's the problem. Think about think about this. It's the same it's the same questions you take to trade options on Robin Hood basically. >> I mean is that a good or a bad thing would you say? >> Well, I'll tell you what it is. >> Yeah. >> You know, if you look at the history in the last 36 years, every stock market in the world has underproduced private equity. And when stock markets crash, these guys don't have to sell. >> But do you think that's going to open up for bad actors to say, "Hey, listen. These people are going to invest in private equity and I could do the bare minimum and they could invest in my fund and they don't have to be as sophisticated." You still have the SEC measuring everything, right? You still have to pass. >> But as long as you're upfront with your disclosures, it doesn't matter if it's a bad investment because then you leave it up >> bad investments. You can do a bad investment on S&P 500. >> You go to a casino when you're one in Vegas. That's true. >> If I'm looking to get if I'm looking to get things on my side where there's less volatility, less losses, faster returns, and a larger return for 36 years, >> it can't be your whole portfolio. My worry is that then it comes down to more so good marketing to market that fund than it does the actual competency of the business. That's my worry. >> Well, there's always something to worry about if you want to worry. I'd prefer to focus on what people can take advantage of. They really want to grow at the same rate of anybody else who's very wealthy because the wealthy have had that exclusively for them. You couldn't get in it before, but that's changing and I think that's one of the good things that Congress is doing. >> And how would that be different from investing in an individual stock versus like an index? Because we always preach just invest in the index. Don't pick >> you want. Well, you do the think about this. I own these companies that own 100 or 200 companies each. But here's the difference. They buy the company as cheap as they can and they're very smart. That's how they do it. Then what do they do? They put a new CEO. They bring in AI. They make new changes in technology and they build the company up and either take it public or they sell it to another larger company. And so it's a it's more efficient way of doing business. The number of stocks has shrunk over the last 30 years, right? They haven't gotten larger. The number of private businesses that have private financing has gone through the roof. Private credit. I remember not that many years ago when, you know, people are trying to get junk bonds, you know, for they're getting 4% of their junk bonds. And I was getting 11% on private equity. And I had less than one half of 1% problem, meaning, you know, money dropping out. Any bank would die for that because these guys loan money to companies that they've already invested in. They know everything about them. They know who runs it. They know where they're going. These are the masters of finance. I I'm not trying to sell a book because I give away all the right all the money from my book defeating America. But so if anybody wants to pick it up, read the holy grail of investing and it will blow your mind because it'll show you private credit. It show sports teams like you know I originally was growing up like I was I I was in right field at Dodger Stadium once a year to buy a ticket to be in the bleachers and now I'm an owner of them. Right? So there's ways with sports teams to own a piece of you don't have to own the whole company. They give you tremendous benefits and are a blast and they're an uncorrelated investment, right? They have tied to what the S&Ps and 500 is doing. So there just so many opportunities to get a broader base. But again, you're either going to have to build businesses and sell them for a multiple or you're going to have to become a good investor. That's how you develop wealth in this country. It hasn't changed an ounce, but the access has changed. There's more access as we're speaking right now than there's ever been. What's been your best financial investment? >> Single best financial investment? I think probably a um I bought a power plant um in West Virginia um because I saw what was happening with AI coming and the need for data centers and it was a coal power plant that they were shutting down and I saved all the jobs and uh and that investments returns ridiculous. >> How did you find that? >> Um because I was I'm always studying the trends, right? Again, you're not going to do anything unless you become a student. You got to become a student of personal development because if you don't grow, it's like I I remember you asked me the question, my best investment. I asked that to uh Warren Buffett and Warren said, "Tony, it's what you do." I said, "What are you talking about?" He goes, he said he invested in um um what was the the guy's course? Um the public speaking course, Dale Carnegie, >> goes, "Ive invested in Dale Carnegie." He said, "Most important investment I've ever made in my life." He said because otherwise my ideas would have dropped out but I learned how to communicate my ideas otherwise you wouldn't know who I am. He goes and he said the most important investment you can ever make is in yourself. He actually did a big tirade on this two years ago was on one of his one of his talks and he said look here's the best part about this investment. No one can tax it. Your skills keep growing and no one can take any piece of that. If if dollar goes crazy and it goes to nothing and we got shekels, you'll get the most shekels if you're the most skilled lawyer, the most skilled investor, the most skilled, whatever the case may be. He said the investment in yourself is always the first and most important investment. I believe that's true. Been true for me. >> And what's been your worst investment? >> Probably when I was like 17, 18, 19, I was probably 19. I think 18 or 19. I went by this dry cleaners. I lived in Marina del Rey and this woman poured up and pulled up in a brand new Rolls-Royce Cornish convertible. She was knockout lady anyway. And I was dumb enough to think I had a moment with this lady, right? So I talked to her a little bit and I said, "Wow, you know what's what's your business?" You know, she goes, "Well, my husband's business." I said, "Okay." Yeah, he's in penny stocks and everything else. I said, "Really?" She goes, I said, "Well, dumbest thing you can ever ask. Got any tips?" She goes, "Actually, we do. We just think it's hot and I got another one about to shoot." Said, "You want to share any tips?" She gave me the tips and I took $10,000, which at that time was a huge amount of money for me. I poured it all in this stupid, you know, speculation. I wasn't investing. And sure enough, it went up for about two months and then it went through the floor and I lost all of it. And that's what told me, you don't speculate. You learn to become an intelligent investor. >> Why didn't you sell? >> Well, the amount of gone up was not enough to change my life by itself. I think it went up by $14,000 bucks and was like, okay, $4,000 is nice, but and plus everybody's saying this thing's going to keep going, right? They kept talking about they're talking about going to change exchanges and all this [ __ ] um you just we can't get caught up in um in uh trying to get rich quick. It just doesn't work. Never worked. >> Yeah. So, what trends are you seeing over the next few years? If it's going from AI, data centers, where do you think is the next step beyond that? >> Well, I think what very few people are talking about right now is nanotechnology. I mean, at least next 10 years, AI is going to empower a lot of other things. But right now, um you know, there's technology where they can literally create these nanobots. They're too expensive right now. like a million dollars to do or $10 million whatever the number really is I don't remember the number Ray Kerswell is telling me this who's one of the greatest inventors of all time and he said they can put like they'll be able to put 10% of your blood red blood cells with these nanobots and you'll be able to run a 4-minute mile you'll be able to hold your breath for 5 hours if you had a heart attack you'd have two days to get to the hospital without you know dying there are things going to happen with nanotechnology that are beyond imagination and so it's it's really early if you're doing there. It's going to take a while and you know pioneers often get the arrows in their back but I'm on the verge. I've watched where those things are and dip my toes in those places and I think robotics is the other obvious one, right? Robotics is going to be huge. >> And what about the integration of AI and health? We've spoken to a lot of people that are really trying to dissect that whole that whole community and people are saying that lifespans could dramatically increase. They're saying that it could even get to a certain point. I mean, if you're younger than 35, you could potentially live forever if you could put your brain onto a cloud. I imagine you have access to some really fascinating information. >> Yeah. >> Where the two are conjoined. What have you found? >> Well, Ray Kurszswwell is probably the the smartest guy in the world in that area. He's he created MIDI music. He created Siri. He created just about anything you can imagine. He's the Einstein or Edison, I should say, of our time. And he's also has this mindset about our capacity. He also thinks you'll be able to download your brain, >> you know, you know, and put it into a to a, you know, get rid of this bio substance and have something that can last forever. >> I don't know if I want to last forever in those areas personally, but I do want to last as long as they can in this lifetime. I think um I have a company called Fountain Life and what we do is we take people in and they come in, we help them to maximize their energy and we do hormonal replacement therapy. We do everything about stem cells, you know. >> What about peptides? >> Peptides as well. We do all the above. [clears throat] But what you've got to find is there's many breakthroughs. The biggest breakthroughs are probably going to happen with uh killer cells because that's what's going to change your immune system the most because aging is really the breakdown of the immune system. All the things that people do when they age, the manipulation or the multiplication of cancers and heart disease and all those things is really the immune system starting to break down. So the most interesting work that I'm aware of is all the stuff that's being done with immunology right now. Um, but I also we have a group I have um a group called [clears throat] the estate um that I have partner in and we have we have 21 hotels around the world that will be fivestar hotels um that are exquisite that people can go to instead of going to a medical center or go into a a spa-like environment. Let's say in Switzerland for a week you'll go in and they do everything about 15% of the people that come to our centers think they have no problem. They're just coming to maximize their health and vitality and strength like athletes people like that. um 15% walk in with a major problem that they're unaware of when they walk in. And so Sam Nazarian is my partner. He created SB Entertainment, SLS Hotels, Mandran Hotels. He sold all of them in 1999 and December right before co for you know billion plus dollars and then his health had deteriorated and so he came to me. I wrote an entire book by the way called Life Force which is like 700 pages which [clears throat] is the best of the best in every area of health that exists the cutting edge tools. He said, "Tony, no one's done this." I interviewed 150 of the greatest medical adviserss, regenerative doctors, and said, "Why don't you come through our program and just test it out?" So, he came through and we found two aneurysms for him. One was so bad, his doctor said, "If it had gone, he'd never made it to the hospital." >> Wow. >> So, a lot of people um they find something, but we catch it when it's small. Today, you want to know like a a doctor's visit, you know, a physical is absurd. We're doing the same thing we did a 100 years ago, but now we can get 6 terabytes of information about what's actually going in real time in your body and we can [clears throat] make corrections on things when it's not a big challenge. If you find out you have a cancer today, for example, the cancers we die of are the ones we catch late because we don't test for those. And so people get colonoscopies, they get breast cancer tests and so forth, but there's about 50 different cancers. If you catch it at stage four, according to National Cancer Society, you have a, you know, 80% chance of dying. I prefer the 20% chance of living, but their point is well made. If you catch it at stage one, you have a 99.9% chance of living. And so today, having that kind of a screen where you can test 50 different cancers, blood blood cancers, you can see a full MRI of your body, you know exactly where it's going and you can make adjustments is priceless. But we're creating that now in an environment that is pure luxury. So you can live there or you can go visit there all over the world from Abu Dhabi and to Paris to you know the Caribbean and so forth. >> The amount of businesses that you are involved in has just completely astounded me. I mean like I was very well aware that you have many different businesses but when you're throwing out stuff like the data centers and then you were having a conversation with this person, you created this health thing and then you also have the public speaker, you have the books, you have I feel like your your toes dipped into every single bucket. I'm curious, why are you not just exhausted? Do you ever just wake up? >> I am exhausted today. I'm coughing here because I've been going I did seven days at 12 hours a day of an event and another seven days right after that which is extreme. I don't usually do that back to back like I did. >> How often though are you waking up and you're just like screw it like I'm I just today? >> No, because I because I love the diversity of what I get to do and I have a different uh hunger. My hunger is I want to know the answers. You know, I get a phone call if not every day, certainly every other day for somebody that's got somebody in their family's got Alzheimer, somebody's got cancer, somebody's got, you know, health problem, somebody's going through an economic challenge, somebody who's got I mean, somebody called me last night, a dear friend of mine. He's like, my friend, she's a very famous actress. She's in Switzerland right now. She says she's going to. And I'm like, it's 1:30 in the morning and I'm, you know, I haven't slept. And I said, well, let me let me help out. So, I'm able to do that. But now I'm able to do it with other people, too. I can leverage it to other people which gets me a little based but I love being involved in so many different things that are challenging to be involved in everything to do with health to be involved with you know making movies you know I don't just make movies to make movies I don't know if you familiar with how bad it is when it comes to trafficking in this world but my wife and I have saved over 70,000 children I've actually gone out on these things where they put me in movie makeup with scars and negotiated with these guys it was the ugliest thing I've ever done the most beautiful thing to see these kids >> how do you ensure that your safety isn't at risk doing that. >> I have former CIA and FBI and SEAL team six guys all around me about 35 of them. >> So, explain what is it exactly? >> Yeah. And how do you infiltrate that with so many people looking out for you without tipping someone off? >> Well, I've only I've only done that experience with them once. They do it all the time. We rehearsed everything. We had hidden cameras everywhere. We couldn't tell the police cuz the police are crept. So, we tell talk to the prime minister. So, we do have a certain amount of risk. But, I'm one of the smartest guys I know. again. Seel six guys, they they know how to run an operation like you can't imagine. We rehearse everything. They bring this guy out for the negotiation and right before he comes out, somebody in the boat goes, "You're Tony Robbins." I'm like, "What?" They recognized my voice. So, it didn't matter how I looked. So, in microcond, the boat's coming up. They had me sit in the corner with these two women, and I just was going to nod my head if I had a big beard on and everything else, you know. And we finished the negotiation. There was one of the madams there. I could sense she knew something was off. And um she's just she she had like spidey sense. I just I was watching her. She was processing it differently. And so they got him back on the boat and they go in and now they're supposed to capture them and the special force is supposed to come in and they didn't show up. And so we're all freaking out and then sure enough the last minute they show up, surround them, capture all these guys. We captured I think at the time we freed I think it was 48 kids. and um and we we locked up about 11 of these madams, but then we had to get the hell out of there because the police are coming and you know we're not you know we're not qualified to be there plus they can be corrupt as well. So we took a speedboat and got out of the place and went out there but so I got to direct experience but I have a friend that went through my seminars and then he's an AI guy and a machine learning guy and he went to Indonesia and set up shop in this old hotel. He was so moved by what we were doing and he's the one that I fund the most now and he is his name's M. He just brought about 15 of these girls here that they free. They went to a 7-day seminar I do called Date with Destiny. I do it once a year and these kids are so turned around. You can imagine it's not just rescuing them after that kind of trauma. Getting them to have a human life again, getting them to trust human beings, that's a whole another piece. So we use all my tools to help them with that. He rescues them. Um, and but I just got one of my friends to give him $10 million is another, you know, big chunk to help. >> How do you process that though? To see that firsthand. And then you >> you never process it. You will never forget it as long as you live. It's, like I said, it's the ugliest thing in the world. It's the most beautiful. We flew all the kids here. I fortunate enough to have a large plane at 737. So, we flew all the girls here after we freed them as the first they landed. And they're out on the ocean here. They came down here bowling and playing basketball. when they got to be kids again. Seeing them when they're free is a whole different game than anything you can imagine and it makes all of it worthwhile. Plus, no one wants to talk about it. It's cuz the ugliest thing you can talk about. So that's why, you know, we did The Sound of Freedom. I don't know if you saw that film. I I I executive produced that film. So we could tell it through a story because it's such a big deal. If you can follow one child's life and it was a true story, you get it. Like war is too big. You can't process war, right? But you can process one child going through war. So, we did that and we beat Disney's number one, you know, show coming out in July 4th, two years ago. And then I just did uh another film and we're I'm now starting a studio with a group of friends of mine that's all about kind of hero films, the films that we've lost, the hero's journey films that show that life is hell and here's how you break through it and here's how you eventually conquer it because those are the oldest stories of humanity. So, how do you feel seeing true just evil, but then comparing that with how some people here like in westernized culture in America think that they're huge victims for >> Well, that's why I don't have a lot of patients or somebody's whining about, you know, they're they don't have enough special sauce on their burger or they're, you know, their Uber Eats is not arrived on time and the the things, you know, they're they're banging on their phone, you know, cuz it's not making a connection. It's going to a satellite. Give it a freaking moment, right? You know, it's like I think it's ridiculous. But at the same time, I understand it. It's cuz we only know what we know, right? So, we're all going to have different experiences life. If you live long enough, you're going to have lots of experiences. If your life's been protected, there's a point when at which it won't be. You're going to go through other seasons. And some people go through a tough season early on in life. Some people go through a tough season in the middle of their life. Some people go tough season the end. But you live long enough, everyone's going to go through winter, right? And it's not to say you're not going to have winter times at different stages of your life. Of course, each stage has challenging times. But I'm talking about real winter, the dark night of the soul where you feel like, holy, you know, I'm not going to make it through this. I know, you know, if you ever have either one of you ever had a situation where your life was on the line >> like I was, >> you thought you could die. >> No. >> Yeah. When that happens, which I don't hope it doesn't, but it probably will at some point in your life. Um it's the greatest gift in the world if you don't let it kill you. if you let it drive you because after you make it through that nothing nothing bothers you after that every day is a gift. Anyone who's talk to anybody who's had a near-death experience, they'll come back and tell you it's like, you know, what do you I had a friend that was in he was a pilot in Vietnam and he was a hot shot pilot, older guy, obviously, and uh he got shot down. He got locked up for 7 years in this North Vietnamese prison. And they chained him to the floor in isolation and they chained him so that his legs are up here and his back here on a on a hill. So when he went to the bathroom and peed, all the asses would go down his back and burn him. They beat him regularly. He got out all those experiences and he's like 75 years old years ago when I was spending time with him and the IRS came and they were being totally unjust. It took him like 3 years to get his money back. He was he went through so much crap. But I was like, why aren't you more upset? He's like, Tony, after the North Vietnamese, what on earth do you think could possibly get me? So it's like both you gentlemen and all the people listening, I don't care how good a person you are. I don't care how religious or beautiful, God-riven, I don't care how wealthy you are, smart you are. No one's going to escape extreme stress. It's going to happen more than once in your life. You're going to get robbed or your house is going to burn down. Both of them done. Or someone's going to tell you you've got a tumor. I've had that also. Or you're going to have to bury a mother or father or multiples. Or you're gonna have some you're gonna have or someone's gonna shut down your business with a co. You're gonna have some extreme stress moments in your life. what you do with those moments, whether you use stress, you let stress use you, is going to determine your destiny. And those moments, if you push through them, and it's like when they say when you're going through hell, what do you do? Keep going. You'll you'll learn three things. One, you'll figure out how strong you really are because you don't know how strong you are till you have to be. It's just the truth. Second, you'll find out who your real friends are, not your effing Facebook friends, your real friends, the ones that when all hell's breaking loose and are actually there for you when it's not convenient. And the third thing, most important thing is you'll develop an immunity to other challenges. Not like they won't bother you, but it's like it's hard to find a worthy opponent when you've been through enough. So some people have that extreme stress early on in life, multiple times. Some people have it midlife, some later in life. I think the worst time to get it is later in life when you've never had it because you have no strength to really deal with that. So my hope for you gentlemen as just as a person a few years your senior is that those when those things come you'll see them for what they are. It is if you know the hero's journey the longest story of human humanity across all cultures it starts with a call to adventure. It doesn't look like a call to adventure. It's your house burned down right so my house burned down years ago in LA. So when this happened in LA I could help people because I've been through it. Right? It was seemed like the worst thing in the world. everything I had. There was nothing in the cloud in those days. All the things I had. But I had to remind myself we all lived and it sent me on a journey. I moved to a new place. And when you go on a journey, it's a call. And when you go on that, you can resist the call, but it'll keep coming to you face the challenge. And then you meet new people, you meet new mentors, you fight new battles, you get stronger, and eventually you evolve to a different level. And now you have something to give because you've lived enough life. You've been through so much crap and you've succeeded. Now you want to help because you don't want other people to have to go through that and usually can't help and right when you think it's all over it'll happen again. >> I could not agree with that more because my house burned down when I was 18 in a California wildfire. Once again it was the Thomas fire and I remember at the time it was the most devastating thing that have that had ever happened to me. Probably still is to this day. But I actually think of it as a good thing. Granted it took a couple years to really develop it. But I truly believe it to my core that now a lot of the hardships that I go through on a day-to-day basis become so trivial to me because I know what it was like to not even have a home after I'd grown up with a home for 18 years of my life. >> And it makes everything so just just a non-issue. >> And Jack, because you have that experience, you can help somebody else someday when they're in that experience because you can you can talk from experience, not verbal [ __ ] you read in a book. It's like you know what this can lead to. And if when you live long enough, Jack, you'll see that this is going to happen other times in your life in other ways. It may not be a house burning down. Each one of those will stack to you'll develop muscle and you'll be able to do things you never thought you could do and you'll be able to help people you never thought you could help. But you can't do it, you don't get it without building the muscle and the muscle comes by dealing with big challenges. You know, it's like you don't get it with little weights. So, what's the thing that you can do where if you're experiencing some sort of extreme hardship to try to have a more positive response to it as opposed to a negative one? Because I always like to say the things that I think make a really successful entrepreneur, a really just successful successful person in general is if they go through a failure, you can either turn it into a success or you can let it make you jaded and it can make you turn on life and that will be a true failure. A failure that turns into a success is a success. And then if you also have successes those are just you know by byproduct of success. So you're one one person is only ever succeeding one person is failing and turning the failure into like a true failure. What is what is the main >> the difference is did you learn something you know if you can if you can trust that life is now happening for you not to you know that takes a big trust >> but in as you get older and if you dig and if you have any level of faith whatsoever I don't mean religion just faith. Faith is how you drive down the street when there's cars come at you at 65 miles an hour and there's nothing but a yellow line, right? How do you do that? Because if you don't, you have to sit at home and do nothing. So, you develop the muscle called faith and you trust and you move forward. But if you do that several times in your life, like you just said, you've been through that experience. You're going to find yourself having a different mindset. So, how do you do it? You feed your mind every day. You don't just read the crap that's fed to you on your phone. You don't just read what everybody gives you. to pursue really great ideas. Great ideas, great strategies don't interrupt you. They got to pursue them. And I look at them in my body, my mind, my emotions, my relationships, my finances in the spiritual realm of life. Those six areas and then running businesses are the seven core areas that I look at and I'm constantly learning in all of them. Which is also why I love doing so many different businesses because they make demands in each of those areas and that's why I can help so many people because I've operated in so many different areas of that matter. Because if you think about life, there aren't that many areas that matter. Most people major in minor things. They know lots about something that doesn't give a damn. It doesn't change your life. But you better know how to have the energy and vitality and strength over a lifetime. You better know what it's going to take for you to have great relationships. You better know when you're facing unbelievable odds how to retrain your mind. Cuz if you don't let that happen, you're not going to have anything. >> Now, most people don't think about personal injury lawyers until something goes wrong. But when it does, who you pick makes a huge difference. When insurance companies are involved, you want a firm that's actually built to fight for people instead of just processing paperwork. That's why it's worth knowing about today's sponsor, Morgan and Morgan, before you even need them. >> And here are just some crazy stats. Morgan and Morgan is America's largest personal injury law firm with over 1,000 attorneys, 100 offices nationwide, and over 30 billion with AB dollars recovered for their clients in the past 35 years. Hiring Morgan and Morgan is kind of like bringing an entire legal team into the fight with you. They've built their reputation going against big insurance companies and working to get people the compensation that they deserve. >> And they've made the process extremely simple. Listen up. 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You can run simple email and social campaigns that reach customers wherever they're scrolling. And you can manage it all from the exact same dashboard. So in 2026, stop waiting and start selling with Shopify. So sign up for your $1 a month trial period and start selling today at shopify.com/ic. Again, the link is down below in the description to get started or go to shopify.com/ic. Thanks so much. Enjoy. When's the last time you cried? >> I cry easily. I have more grace tears though today. And sometimes I see my daughter and I I can get tears with her just like I just can't believe my youngest daughter cuz I have a four and a half-year-old >> and I just think this is the most insane thing. God has so blessed me to have this life. And then uh and then there are times when I think about you know it's it's a limited uh you know this is not an this cycle of life is not forever. So at this st I never had that thought when you're I was your age. I didn't have that thought when I was 50. I didn't have that thought when I was 60. But around 65 about a year ago I started starting saying like man and I think part of it is I've lost so many friends you know who've died. I'm fortunate enough to have some friends that are in their 80s that are really successful. You know Steve Wen's a good friend of mine who built Russell Las Vegas and you know Ray Dallio is a dear friend. I mean some some real genius people um that are living life fully at you know 20 years 25 years older than I am. feel they're good role models for me. >> What are you most insecure about? >> I'm not going to say I'm not insecure, but I I I don't have anything at this time in my life I don't feel very secure about. Um I think the I think if I have any uncertainty in my life, uh my uncertainty is just I need I need to find a little more balance in terms of taking care of my health. I pushed my health a little too extreme just recently. And so I have to make some adjustments. On the way home at 5 in the morning on my plane, I was like, here are those things I'm going to say no to because I hate to say no to anything. I love I love life. I love all the opportunities. I think that's the most important thing. >> What's the best thing you've spent money on? >> Best thing I spent money on? Experiences with my family, experiences with my friends. Um um I have a friend Peter Goober, one of my dearest friends. He's now 80 say Peter B. I think he's 84 or something like that. And he's just the most driven guy, you know, got 52 Academy Award nominations for movies. Um, we started the the Major League Soccer team in LA together, LAFC. He owns the Dodgers. He owns We got to go together just recently to the, you know, the Dodger victory, the seventh game in Toronto and spend that time together. So, experiences, but we also go on trips like we go to different parts of Africa. We do wild trips Antarctica kind of thing. I I like adventures and things of that nature. But I'd say to me, I love being able to do things that mobilize people or help people that they'll even never know it was even me. You know, I got fed personally, I fed over a billion people, but I've promoted and they got to 62 billion people just in the last 3 years. And I've not met 95% of those people, but they're alive today because it I mean the Sudan literally they're alive because I wouldn't give up. And I said, I'll put the money up. We're going to we're going to hire C130s. We're going to hire drones. We're going to drop the food in there. We're not going to let these people starve. Um, that makes me feel like that's the best investment I could possibly make. >> What about the worst thing you've spent money on? >> Money is not my focus, honestly. Believe it or not, I mean, I'm very fortunate to have abundance in my life, but I see as abundance more than just economics, but you know, that worst thing. It probably anything stupid I just bought and [laughter] didn't really enjoy. You know, if you don't enjoy it, it's a waste of time. >> There's one last thing that I would really like to do while we're here. Yeah. >> Yes. Graham has a bit of a scarcity mindset and all of the viewers are very well aware of this. He's always felt like money can just go like this in the same way that it can come like this. And this has led to him consistently making decisions that I see are like, why are you doing that? Like why are you trying to save $2, but you're allocating 30 minutes of your time shopping for a better quote? You're reverse image searching. you're going through to page 27 on Google to try to find something that looks almost like >> my wife does the same thing just so you know we both grew up poor but your her thing is her family like sharpen your pencil they negotiate everything down to the dollar mine was I'm going to earn enough to take care of it I don't have to think about it right that type of thing so it's just a different mindset but your question is what >> I would say if we could unpack this because I see it I mean I'm his business partner and so there are things that we can sometimes disagree on where I'm like hey let's invest a little bit more into this and he's like, "Oh, let's maybe dial it back." And I see this as something like, "Hey, maybe if we were a little more open to reinvesting and spending stuff." Also, as his friend, I mean, like I said, it makes zero sense to spend 30 minutes of your time to save $2. >> I have a lot of pain spending money. I hate it. I get zero enjoyment from buying a new thing. Even though object the new thing is great, but like I just got a new Tesla model. >> It means that you're going to lose what? I think I'm going to lose opportunity or optionality in the future. And then I look at the value of that in the future and I think would I rather have X amount 30 years from now compounded or the thing today? Then I think do I need the thing today? And the answer is no. And then I think could I get the same thing for cheaper and then I'll spend months trying to get >> one of the things I learned when I was writing money master the game. I interviewed uh Mary Callahan Erdos who's a you know most influential woman in finance from JP Morgan right manages $2 and half trillion dollars whatever was the time great lady by the way and um and I said to her I was asking about asset allocation you know because that's the most important thing in investing and she said Tony I will actually put people in treasuries you know when they they were even lower than they are now and she goes and my my associates are like are you insane she goes if they're riskadverse so the thing you have to think about is I'm not here to judge you should be away a certain way or not. Whatever somebody is, they can be. If that's what makes him happy, then let them be fulfilled by that. To you, it makes no logical sense. I would be on your side of the of the fence. Um, but my wife does this. He used to drive me crazy. Now, I love that she's going to go, you know, have plenty of money and she's she used to drive like I swore I would never again go to a Kmart or whatever they call those things of um Walmart. Yeah. >> Yeah. I grew up in those places, right? I'm not going to go to those places again. And my wife would drive across town to save money for this or get gasoline. But that's her culture. That's what she was raised with. Now gradually gradually over decades, she's starting to loosen it up. But I think it's important that people whatever you're looking for financially, you set it up in a way that makes you feel good. So the problem is your partners, you want different things. That's true in an intimate relationship, too. And you have to be able to navigate that. What you might start to do is say, "Okay, I'm not giving all this up. I'm going to take this little piece here and use it for growth in this core business because in the end your business will probably be I don't know if you run your business properly the most profitable thing you're ever going to do because you'll sell it for a significant multiple. Yes, you'll compound through investments. I mean agree with that 100%. But because you have your own business and it seems like it's one you guys are doing well in, it might be worth a small investment and testing it. I would also just test everything. I test it with small dollars and see what I was able to produce and that's how you'll get him more comfortable with it. But I think you guys have that's a negotiation between the two of you. >> Sometimes I feel like I do lack that abundance mentality around a lot of people who just spend freely and they have >> it's stress free is like stress jam. >> Yes. But they have this such core belief that it doesn't matter if I buy this brand new black badge colonin cuz I'm just going to make it next year. They had this such like a firm belief whereas I'm like, "Hey, the YouTube algorithm can change in a moment's notice and I don't like want to have to be forced to do something that I don't want to do." It's just >> Yes. So, there are things called meta programs which have to do with like what what controls your decision-m process. So, just very briefly, for example, his is more necessity based. Yours is more possibility based. You do things because it's possible. He wants to do it because it's necessary. If it's not necessary, then why would I do it? Those are different filters that your brain makes decisions from. Now, can you change them? The answer is yes. But it takes a significant emotional event that would jolt him out of it. He's being reinforced for this. I'll just ask you a curious question. >> Whose love did you crave the most growing up? Your mother or your father? I'm sure you love them both, but whose love did you crave the most? >> I don't think either was one more than the other. They were both very attentive. I didn't say that. >> Yeah. >> I said, "Whose love did you crave more?" >> Did I crave? I don't I too strong a word for you. >> Maybe because I feel like I've always just been very independent as a guy. Like I would would always just do what I wanted to do and both of them were supportive of that. >> Who did you need to be for your father? >> Who do I need to be? >> How did you need to be? Who' you need to be? Um, it's >> this first gut reaction. You're filtering too much with your mind. >> God, I Well, I'm trying to think of even who I needed. I don't think he had an expectation of me. >> I think Yeah, if I may. >> Please. Please. >> Your mother had a little bit more expectations for you than your father did. >> Yeah, that that's 100%. Yeah. >> Okay. So, who did you have to be for your mother? >> Uh, probably a bit more studious. Uh, a bit more respectful would probably be a bit more like, you know, follow in line. I would say >> follow the rules. >> Yeah. A little more more than my dad for sure. >> And are you those things? >> No. No. >> You're not You're not respectful. You're not studious. You don't follow the line. >> I don't I definitely don't follow the line. Am I respectful? I try to be, but I >> I'm talking about this financial area of your life. >> Yeah. Financially, yes. Yeah. Financially, I'm very disciplined on that. >> Yeah. >> Yeah. Maximally. >> Yeah. >> Yeah. Yeah. But when it comes to like entrepreneurship or just what I want to do, I'm definitely pushing the boundaries constantly. >> What about putting money on the line to to grow your business? >> Uh, no. No. I've always done the bare necessities when it comes to like anything I could do myself. Like I I didn't hire anybody for the first like three to four years. I did everything myself. >> Understand? Most entrepreneurs in the beginning of their career are operators. Operators do everything. They try to keep everything as tight as possible. They hire the best person they know themselves and then they hire the next best person they can do. But the best person they know they hire, they also don't pay them enough usually because it's their business to make it go. And you get stuck in a certain plateau unless you get to a point like the reason I have all these businesses. How could I possibly run 114 businesses, have five kids, five grandkids, travel the world, do my speaking, do all the things I do, have a life if I was an operator? I'm an owner. So, I've learned how to be an owner. An owner is somebody I've learned how to build teams that can do those things. But to do that, I had to go through the process that most young entrepreneurs don't do, which is, you know, you can do it better than somebody else. You do it yourself. And so, as long as you do that, then no one else can make the mistakes. They can't learn. they can't grow and you're tied to the business. So your business is really a paid job, a very paid job. Maybe a highly w paid job, but it's a job still. >> It's not a business. So you can walk away for a month or two and do nothing and have it keep growing. >> So you have to decide if you want a job or if you want a business. And there's nothing wrong with having a, you know, is a independent, you know, someone who's uh owns their own business is that's what they call it. But usually what that person is, they're self-employed would be a more accurate description. If you own a business, then you have a system that works without you. All these businesses I'm telling about, I'm strategic. I enter in strategically different points. I make strategic decisions. I help the teams, but I don't have to be there for them to run or there's no way on earth I could do what I'm doing. I mean, I'd be run ragged completely. I wouldn't even run ragged. It wouldn't be impossible. So, you're at a stage as an entrepreneur where unless there's nothing wrong with staying self-employed, but if you ever want to get beyond that scarcity mode, you're going to have to make take some risks. Not huge ones. It could be risks that you guys can test, you know, you know, in a very simple way with small amount of money, prove that it works and then that would more his strategy and then move forward. But you're not going to usually, you know, in a in a relationship, people usually have opposites in how they deal with things. And what you what I did with my life, I fell in love with the fact that she wants to save money. I mean, most most people want to just waste it. And she doesn't need to. And gradually over the years, and it's taken, you know, we've been together 25 years. It's probably taken at least 15 of those years to get her to open up a little bit and not do those things and have her be adjusted. His childhood, his life, his upbringing has made him be this way. Yours is different. And and that's why you guys are good partners. You're opposites. I would not say that we are necessarily opposites because I am very frugal. Um I think that it's just as I started to make more money, I started to think, okay, well, how can I make my life easier? How can I free up my time a little bit more? How can I spend my money more efficiently? Um but even, you know, back in the day, I was maximally frugal, nearly to the same extent Graham was. Granted, Graham was making a lot of money off of YouTube, and he was still draping a free towel he stole from his gym over his light because [laughter] he wanted to diffuse the light. Like even to this day, I kid you not, I'll put B-roll over the screen right now. You guys can see we're in a rented car that I'm sure Graham shopped for the cheapest possible car. I guarantee you he did, which is fine. I actually support that. I'm totally cool with that. But we're in this rented car and Graham travels with a phone that's broken. You can't plug your phone in and charge it. And so what he does is he brings this whole apparatus which is like this big. And it's both for the back of a phone. So you put your phone, stick it up to it, and then on the right side, it's for your Apple Watch. He doesn't even have an Apple Watch. And so he brings this apparatus with him. Instead of just buying either a new phone or just buying a USBC cable to the MagSafe [clears throat] charger, that little circular thing you could slap on the back of your iPhone, instead he brings this whole thing and it's not working when he's plugging into the car. So he's like, "Jack, can you get your laptop out and plug it into your laptop?" And I'm like, "Dude, a charger is $19. You know, maybe you could buy even like a cheaper one if you get a third party." And it's and it's not only that, but I see it affecting in my opinion the quality of his life and some, you know, the quality of his decisions is diminished. Um, when his number one thing outside of YouTube and work and his, you know, wife would be aquariums. He loves reef aquariums. And this brings him so much happiness. And I've seen it personally cuz I've lived with the guy. You know, we've known each other for several years. And his aquarium is pride and joy. Well, there's a new aquarium he really, really, really wants. It fits in his space perfectly, but it's $10,000. He would be spending $10,000 on the one thing he spent $30,000 on in the past, but it gave him endless happiness, endless tinkering, endless just joy. And I see it every time I walk into his house. Everything's meticulously placed. I see him tinkering with it. He's got these long tweezers. He's like replacing a coral plug. And he's so happy. He's in his zone. And he's hesitant to spend an extra $10,000 to get an aquarium that he knows he would say. I don't need it right now and I looking forward to something >> need it versus possibility but you can have it and you could a much greater quality of life. So you're you're like talking to somebody speaking a different language. It's not that you're not frugal as you said. It's just as a necessity frame. You have a possibility frame. By the way, what I've done in that area, I'm not suggesting you do this. I like to every once in a while with somebody that I'm in business with or partnership, whatever it is, I like to do what I call a jackpot. Especially for people like him that are tight with their money. And a jackpot is I think of something I know they really want. I mean, I had, for example, I had a guy that worked for me that was um not the president, but a high co CO in one of my companies early on and he started telling me he was obsessed with Corvettes and he the new Corvettes were coming out and he had a picture of the Corvettes and he's like, "Someday I get a Corvette like this." And I'm like, "You got enough money? Why don't you just buy the Corvette?" "No, no, no. It's too expensive." And plus, they're now like $20,000 more in California because, you know, the first ones are are out there. They want a premium for them and all this stuff. So, I called him the Christmas Eve. And I called him up and I said, "Sam," I said, "I'm so sorry. I know it's Christmas Eve, but we got a problem. I need to meet you at the hotel. Come meet me at this hotel right now. What's it about? I can't even tell you. Just get here." So, he gets the hotel, right? And um out front is the exact Corvette that you can't get anywhere in the country. And it's the most expensive one. It's the white with the red interior and so forth. The convertible down everything else. And he I meet him outside and he goes the that's that car that what do you mean? No, that's the Corvette. That's that's the car. That's like that's that's the ultimate car. I mean that's the one that's here. I said wow that's cool. I said why don't you get in it? He's I can't get in it. I said there's nobody here. I open the seat you the door. I said jump in it. He's like I can't. I said get in. And I push him. He sits down at the corner. He goes I said how's it feel? I goes that's incredible. I go here. and hand him keys, right? He started crying. First, it was a shock. He started to cry. He had plenty of money. I got more for doing that for him than paying him as much as I pay him, which is plenty. You know, I've given them bonuses that are different. I like to do things that, you know, it's a total shock. It's a jackpot. If you go to Vegas and you win every time, what would the experience be? You pull down the first time you went a second time. If you win every time, after a while, it's a job. You pull it, you make money. You pull it, you make money. The surprise is very useful. He's not going to make that adjustment on his own. I'm not saying you should go buy him his aquarium for >> $10. He's got 10 times more money than I do. >> But I will say this to you. My experience is I don't know anybody. I I learned this actually um you know talking to a gentleman when I was 30 years old who was a multi multi I don't know if you remember um uh Franklin the group the Franklin group but anyway gentleman who's a billionaire started with nothing and his whole approach was I've never met anybody who tithed and he said tithing doesn't mean just church tithing is they gave away 10% or more of what they've earned for 10 years who didn't become incredibly wealthy I started tithing about 17% of my income about 15 years ago. The level of wealth that I've generated in that time period is completely insane by my standards of anything I could ever need or want or desire, right? Billions, way beyond anything I can imagine. Wasn't even close to that before. You doing that for him is a wonderful gift. I'm not telling you you should do this for him. But if you did, he'll never forget as long as he lives. He'll have all the joy you said. You'll have the joy of seeing him having that joy. And you'll kick his ass again in the future for not making those investments. You have fun with that process. You'll laugh about the whole thing and you'll develop more income because you're a possibility guy. He's the necessity guy and that's just how it works. >> I get behind this, Jack. I like this. [laughter] That's an interesting perspective is what I will say to that. Very interesting. >> I I'll give you half you put up the other half for it. >> I just don't think that if I did such an act of generosity of, you know, helping him get this. >> I'm not suggesting that will make him better. I'm suggesting you will create more wealth as a result of that cuz it doesn't come from where you give it most of the time. You give it over here. You don't get it back from there. It hits you in the back head from someplace else. There is there is a process. I know it sounds ridiculous of if you keep adding value, generating value for people and you do it where it isn't just a trade. It's not a horse trade. You're not whoring. I'll give you what you want if you give me what I want. If it is a genuine just gift, it's an interesting thing that happens if you do that on a regular basis because you will have a different abundance opportunity and things will come to you. They really do. All I can tell you is it doesn't usually come from the source that you think it's going to come from. I fully and you'll be more entertained by him than you even are right now. Although I have to say this is extremely entertaining. [laughter] I can tell you in my own life, you know, people the gifts I have in my life is I go out to dinner and the half the time somebody comes up and they bring the bill and say it's been paid for or that person up there paid for it. But my favorite ones are often when somebody will, you know, they say they won't even tell me who it is, right? So it's like they don't want to bother you, just change my life. I'm like, man, where were you guys when I was broke? [laughter] I didn't have any money. Now I got plenty and the people do it. But it's a wonderful gift. Abundance comes with more abundance. There's just it's it's it's a flow and you can be the abundant one in this relationship and you can lead him gently over time maybe your example if you want to. I'm not suggesting you have that responsibility but you will benefit regardless. That's the thing I would argue. >> And what would you do in my position if I aspire for more abundance but I have a fear-based mentality about being looser. Let's just say >> you're not going to do anything until you have to. You're you're completely necessity driven. So come up with a necessity and you will. Like for example, if your mother was sick and you needed an amount of money you don't have and you thought you're going to die without it. My bet you find a way to come up with that money one way or another because of your necessity frame. He would do that anyway, but you would do it because of the necessity frame. >> It doesn't matter you didn't have it. You'd find a way. >> You just don't have that approach about abundance. >> So in that case, does it make sense for me hypothetically to go and get a really nice house and just splurge on it? put myself out of my comfort zone just to force myself to to pay for it. >> I don't think so because I don't think you'll be happy because you'll be ftting about the thing constantly. Okay. >> It's like you need to do something consistent with your current values and rules and like I would never say my values and rules are the ones that you should have. that worked for me when I was growing up and I was like I I want to I grew mentally, emotionally, spiritually, but I was like, financially, can you really grow in that area? Because I grew up so poor and I remember saying to my friends when I was growing up, it's like someday I want to race camels between the pyramids. And so by the time I was 19, 20, I made a certain amount of money. I thought it was a lot of money then. And I went back to my friends. I said, "Let's go to Egypt. I'll fly us all there. We're going to race came to the pyramids." And it was like, "Oh, easy for you." What do you mean easy for me? Well, you would call us money. I said, 'Well, no. I'm not asking to pay anything. Yeah, but you got all this money. I said, well, I worked my ass off. I want to share it with you. And so, for a short period of time, I got rid of all the money in my life. Not consciously. I sabotaged everything cuz I really wanted love. And I grew up thinking my parents left each other because there was never any money. I thought that was the source. They would have left each other anyway. I realize now. So, it's like after a while though, one day I woke to thought, if you can be more spiritual, should you? Of course. If you can be more intelligent, should you? If you can be more giving, should you? If you can be more prosperous, should you? Well, the answer is yes. Yes, yes, yes. It'd be stupid not to be in my opinion. So, it's like I have the capacity to grow in any area. Let's grow in this area, too. And I think for the two of you, though, I I'm not here to tell people how to live. I'm here to say, tell me what you want to do, and I'll show you ways to get there. His way of doing it is going to be a little miserably along the way and control. If he went and bought himself a big house, I did that. I went and bought a big house and I was like, "This is where my family's going to grow up." I bought the Delmare Castle. It was literally a castle built from castles in Europe overlooking the ocean in San Diego, California. And I was like, I would I didn't have the money for that. I literally leveraged everything I had to get, you know, a a land contract for this place. And I had like I forget it was like $15,000 a month payments. This is like 40 years ago. And I've been paying $500 a month was my rent before that. >> And it's like and no, that wasn't all. every four months there was an 80,000 and then 100 then $150,000 chunk that I had to come up with. I didn't have all the money. The guy who sold it to me, he was going to sell it to one of these Saudi Arabian princes. It was during 1984 Olympics and they came down looking at it and I was like I was leasing it just for a month and like no my family's going to grow up here. We're going to find a way. And so I figured how to sell this and buy this thing for this guy with literally no money down. Not real money down. $40,000. I wrote a check for $4,000. He's like, "No, no, you're missing some zeros here." But he found out how much money I had in total. Had to give him every penny and commit to all these payments. And I figured out how to do it. It was not comfortable by anyway, but I grew like you can't imagine. It was incredibly uncomfortable. I said, "This is where my family's going to grow up. This is going to be a metaphor for the abundance I have spiritually, emotionally in my family. I want them to have that in terms of the environment they grew up because I grew up in a pretty rough environment." And it worked for me. It would never work for him. How would a necessity mentality grow a business? Like how how could >> by him seeing what's necessary. The way you're going to influence him is showing him things that he'll see as necessary. You'll do it because it's possible. He'll do it because it's necessary. And there's many metaphor programs, by the way. That's just one of them. Like there's some people don't get along because if I if I showed you um I don't have a pen here I could show you. But if I showed you two rectangles, you know, up like this and one on its side and I said, "What's the relationship of these three rectangles?" Some people say they're all rectangles. Some people say they're all written by you. Some say they're all on the same page. In other words, they're all the same. Some people say they're all different. You wrote them at different times. They're different sizes, right? They were in different moments. So some people look at life how it's the same to relate to it. Some people look how it's different. And most people have a mixture. Some people say, "Well, two of them are alike, but one's different." Sameness with exception. And some people say, "Well, one's different, but two are alike." They look first for the difference, then what's alike. But if you get somebody who's a total sameness person with someone who's a total mis, we call it matching and mismatching. If you're a total matcher and you're in relationship, somebody who's mismatching everything, they drive you crazy. In a business, you have to shut the mismatcher up and have them open their mouth once the plan is laid out. You want them to mismatch them. You want them to try and tear it apart. But that's just another metaprogram. There's another meta program that has to do with like what convinces you. Like, do you have to see something to become convinced? Do you have to hear it? Do you have to read it? What's this substance? And then the next the most important thing is how often. Some people hear it once and then they're convinced. Some people have to hear it three or four times. Some people have to hear it over a period of 60 days, 90 days. same people every time they hear it you have to reconvince them right so there's these patterns in the mind that are really critical to understand because they help you understand how people are wired differently and instead of being frustrated with them especially if you have kids that's when it'll really be interesting for you it'll help you go oh no they're wired differently in this area and then you can find different advantages like in Chinese medicine they have different arc types that they use they have some people are water some people are fire they have different qualities and some of them you may not you not relate too. But when you understand these five archetypes, you're able to go, "Oh, well, that's that's the water in my life." You know, I I get it. I'm not like that. But you begin to build an appreciation, excuse me, versus a judgment. So, I I find the more you can understand about human psychology, the more you can not only get along with people, you can have positive influence with people, you can meet their needs, which really makes them happy and you happy. Um, and the more you can grow a business if that's important to you. >> Thank you. This is honestly this conversation. I've been looking forward to this for a very long time to be able to shake your hand and have you on. >> Well, thank you. Seriously, >> I'd like to promote with you guys. Um, you know, once a year I do a program that's for free. I started during CO and is they're shutting down all the stadiums around the world and I was like, you know, I have plenty of other businesses, but this was my mission. So, we built a studio with 50 foot high ceilings and 20 foot 5t high LED screens 67 highest resolution. And I said, "Let's kind of we're going to put on a three-day seminar for free for people all over the earth." And we had uh we now have an average of 1.3 million people every year that do it. It's my seventh year doing it. And uh literally we have 193 countries participating. It's just two and a half hours a day. So it's like a mini seminar for three three days in a row. Uh and it's called the time to rise. It's like time to rise up and reclaim your life. And it shows you like most people in New Year's they go out and they you know they set some goals or dreams and they don't fall through on them. Here you get clear what you want, what's been stopping you. You get a plan together and we do these transformational processes each day. It's like it's like going to a movie only the movie transforms your life for three days. And uh I love it cuz we get people go online, you know, during the night and they leave videos of what they've done and you see people's lives transformed from every walk of life, people that do. So my next one's coming up here January 29th through the 31st. And um uh it's like the middle of the day, I think 2:30, but we have people from every country in the world that participate and there's absolutely no charge. It's not basically free. It's completely free. Uh but it's my way of trying to give back to a mass audience of people and I love having a million people having these transformations each night and seeing all these changes that people share and and it builds quite a neat community as well. I would highly recommend you guys look more into Tony Robbins if you have not already. And we're going to link down below all of the things that you just referenced. So you guys can go see that that online seminar and you could also see any of his books. All of that stuff will be linked down below. Remember it's January 29th through the 31st. >> Then go to timetorisesummit.com timesummit.com and they can register at no cost for them to be able to participate and you'll get a chance to get an inside experience of this no charge. But one that starts your year off right, which is really cool. >> Amazing. Thank you so much. >> Thanks, guys. We enjoyed the time. >> Cool. Till next time. >> You guys are great. >> Thank you guys for watching. Entertaining