"Don't Let It Ruin You!" - After A Few Minutes of Social Media, This Happens | Andrew Huberman
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Andrew Huberman explains a fundamental neurobiological principle: the amount of pleasure one experiences is directly related to the degree of pain or effort previously endured, drawing on historical experiments where increasing electrical shocks eventually turned painful stimuli into sources of euphoria due to dopamine release. He cites research from the University of Prague published in the *European Journal of Physiology*, which demonstrated that a single 10-minute ice bath could trigger a dopamine surge lasting up to two and a half hours, reaching levels 250% above baseline. Huberman clarifies that this is not because cold water itself releases dopamine, but rather because the cessation of pain allows for a significant reward response; similarly, recovering from back injury or completing difficult tasks like shoveling snow results in a "high" proportional to the struggle faced during the activity. The discussion shifts to modern behaviors where individuals seek pleasure without prior pursuit, such as scrolling social media or binge-watching TED Talks, which Huberman compares to rats with no dopamine seeking excess calories. He argues that while these activities provide mild opioid-like relief rather than true dopaminergic rewards, they create a cycle of satiation that kills motivation and craving. Unlike addictive substances like cocaine that hijack the system entirely, social media offers just enough sustenance to keep users engaged but prevents them from pursuing meaningful goals because the brain no longer craves external challenges. This state leads to a lack of drive where pleasures fail to stimulate feel-good circuits, leaving individuals feeling unmotivated and unable to engage with life's pursuits. Huberman emphasizes that dopamine is not the reward itself but rather the signal for pursuit; therefore, celebration should be less dopaminergic than the effort required to achieve it. He warns against letting proximity to pleasure become a problem, noting that addiction represents a progressive narrowing of what brings joy, whereas a good life involves expanding sources of pleasure through hard work and motivation. The context switching inherent in platforms like TikTok or Instagram creates an environment where 10,000 shifts occur in half an hour, overwhelming the brain's ability to self-regulate without conscious intervention. Success in this modern landscape will depend on individuals who can create internal buffers against constant availability of pleasure and maintain control over their relationship with these stimuli. The conversation also explores how dopamine regulates time perception and segmentation, a concept illustrated by experiments showing that blinking frequency is set by baseline brain dopamine levels. When people are excited or stressed, elevated norepinephrine and epinephrine combined with high dopamine cause them to perceive time as passing quickly (a higher frame rate), while low dopamine states make time seem slow. Huberman shares a personal anecdote about having an uncanny ability to estimate the exact time for two years, which he attributes to consistent internal intervals of dopamine release rather than any special power. This biological mechanism explains why depressed individuals often ruminate on the past—they are stuck in a state where their dopamine levels fail to segment time effectively—while healthy dopamine regulation helps people become more present and forward-thinking. Ultimately, Huberman concludes that understanding these neurobiological mechanisms allows for conscious intervention when feeling low or unmotivated; one must stop engaging with behaviors that saturate dopamine circuits to allow the system to replenish naturally. He notes that while sex and sleep involve fluid perceptions of space and time due to massive dopamine shifts, wakefulness relies on physical events anchored by regular dopamine pulses to structure our experience. By recognizing that pleasure without prior requirement is detrimental and that effort amplifies reward, individuals can navigate unintended consequences of modernity like the opioid crisis or recreational use of stimulants such as Ritalin and Adderall. The path forward involves accepting friction and pain as necessary components for achieving greater rewards later in life, fostering a dynamic balance where humans actively regulate their internal states rather than passively succumbing to external stimuli.
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The amount of pleasure that you will
eventually experience
is directly relation related, excuse me,
to how much pain you experience. So, we
know this from actually what nowadays
would be considered quite barbaric and
unethical experiments where they would
give people electrical shocks and they
would measure their response. And then
they say, "We're going to increase it.
We're going to increase it." Eventually,
they get to the point where a slight a
shock that was previously very painful
actually evokes a sense of pleasure.
Now, you couldn't do these experiments
anymore. These are not the experiments I
do in my lab. These are older
experiments. But, for instance, and this
has been discussed in scientific
research papers, giving somebody a like
a a 10-minute ice bath, for instance, or
even a 3-minute ice bath or 1-minute ice
bath is quite painful. But, there was a
study from University of Prague,
European Journal of Physiology, showed
that after a painful ice bath stimulus,
the amount of dopamine release goes up
for 2 and 1/2 hours to 250% above
baseline. And that's not because the ice
bath itself evokes dopamine release. A
lot of people think, "Oh, cold water
evokes dopamine release." No, pain
evokes dopamine release after the pain
is over. Yesterday, I tweaked my back
cuz I do this stupid thing every few
years, the same stupid thing, and it
it's really painful. And then you just
remember all the ways in which you can't
move around. I was like standing up this
morning. I'm like, "Ah." And just
walking is so painful. As the pain has
started to dissipate, you get a little
bit of a high, right? You get a little
bit of a euphoria. That's dopamine
because of the the degree of pain that
you experienced previously predicts how
much pleasure. So, when you start a
company down in the dregs and you're
shoveling again,
that's beautiful because that means that
the win that you achieve is going to be
as good or greater than the one you had
previously, in your case with Quest. And
so, we go back to this example of the
person that's not motivated, that can't
get off the couch, that's doesn't want
to do anything. Well, this is the
problem. We Remember the rat experiment?
They are effectively the rat with no
dopamine, but they can still achieve
some sense of pleasure by consuming
excess calories, by consuming social
media. And look, I'm not judging. I do
this stuff, too, right? Scrolling social
media. If you've ever scrolled social
media and you're like, "I don't even
know why I'm doing this. It doesn't
really feel that good."
And I can remember a time where you'd
see something was just so cool or you'd
you see something online. I remember
this when TED Talks first came out. I
was like, "This is amazing." These are
some you know, some of them are really
smart people sharing really cool
insights. And then now that there are
like a gazillion TED Talks, I remember
spending a winter in my office at when I
was a junior professor cleaning my
office finally
and binging TED Talks in the background
thinking this is a good use of my time.
Pretty soon, they all sucked to me. I
was like, "This isn't good." So, what
you need to do is stop watching TED
Talks for a while,
wait, and then they become interesting
again. And that's this pain-pleasure
balance.
And so, for people that aren't feeling
motivated, the problem is they're not
motivated, but they're getting just
enough or excess sustenance.
So, they're getting the little mild hits
of opiate it becomes an opioid system.
And if you think about the opioid drugs
as opposed to dopaminergic
drugs, dopaminergic drugs make people
rabid for everything, you know, drugs of
abuse like cocaine and amphetamine make
people incredibly outward directed.
Right? They hardly notice anything
except what they want more of. More more
more more more. It's very
it's bad
cuz those drugs trigger so much dopamine
release that they become the reward.
It's very circular. The only the drug
can give that much dopamine. Nothing
they could pursue would give them as
much dopamine as the drug itself.
So, there's that and then there's the
kind of opioid-like effects of
constantly indulging oneself with social
media or with video games or with
um with food or with anything to the
point where it no longer evokes the
motivation and craving. And this is
really the new evolution of the
understanding of of dopamine in neuro in
neuroscience, which is that dopamine
itself is not the reward. It's the
build-up to the reward. And the reward
has more of a kind of opioid bliss-like
property, which itself is not bad if
it's endogenous, released from within,
but when we can just sit there like the
like the rat with no dopamine gorging
ourselves with pleasures, so to speak,
what you end up with is somebody that
feels really unmotivated, and those
pleasures no longer work to tickle those
feel-good circuits. And so, there's no
reason for them to go out and pursue
anything.
And that's a pretty dark picture. So,
the the keys are to pursue rewards, but
understand that the pursuit is actually
the reward if you want to have repeated
wins, okay? You the celebration has to
be less than the pursuit, and that's
hard for some people to do.
They, you know, that they It's got to be
that your celebration is slightly less
dopaminergic.
It can be very reflective, you can be in
gratitude. Those are other
neurotransmitter systems, but you don't
want to be on that high as you celebrate
the win.
You want to be
trickling out your dopamine regularly
until you pursue things. And then just
understand there will always be a crash
of pain, and the more pain you
experience, the more dopamine you can
achieve if you get back on that avenue
of pursuit.
Yeah, this gets into unintended
consequences of modernity. And so, we're
living through this time where we, you
know, going back to that flag that we
planted of these unintended consequences
of oh, I can make myself smell good. Oh,
I can you know, watch the coolest video.
Oh, like TikTok. Dude, I don't have an
addictive personality. That's the first
thing where I'll lose an hour and be
like, what the [ __ ] did I just do?
Well, that's the the problem is not
pleasures. The problem is that pleasure
experienced without prior requirement
for pursuit
Yes.
is
terrible for us. It's terrible for us as
individuals, it's terrible for us as as
groups, and I I have great confidence in
the human species to work this out, but
we are finding now and we are going to
increasingly find that those who will be
successful, young or old, are going to
be those people who can create their own
internal buffers. They're going to be
able to control their relationship to
pleasures because the proximity to
pleasures and their availability is the
problem. If you look at the increase in
uh use of drugs of abuse or prescription
medication, which at least at the first
pass deliver pleasure, pain relief, the
whole issue with the opioid crisis and
and dopaminergic drugs like Ritalin,
Adderall,
you know, there is sometimes is a
clinical need, but tons of people are
taking those recreationally now or to
study. Huge dopamine increases are what
those cause.
That is a problem. That's a serious
problem because it creates a cycle where
you you need more of that specific
thing. I always say addiction
is a progressive narrowing of the things
that bring you pleasure.
God, that's such a good definition.
And you know, and I don't like to
comment too much on enlightenment cuz,
you know, I don't really know what that
is as a neurobiologist, but a good life
we could say is a progressive expansion
of the things that bring you pleasure.
And even better is a good life is a
progressive expansion of the things that
bring you pleasure and includes pleasure
through motivation and hard work. And
understanding this pain-pleasure balance
whereby if you experience pain and you
can continue to be in that friction and
and exert effort, the rewards are that
much greater when they arrive.
And so,
I think that if you look at any drug of
abuse or any situation where somebody
isn't motivated or thinks Now, they may
have clinically diagnosed attention
deficit hyperactivity disorder, but a
lot of what people think is ADHD, it
turns out, is people just over consuming
dopamine from various sources. And then
and also the context within a a TikTok
feed is the context switches insane. The
brain has never seen First of all, this
is the first time in human evolution
that we wrote with our thumbs, but
that's a pretty benign shift. And then
the other shift is normally you walk
from one room to another or from a field
into the trees or from a hut into or a
house or whatever it is, but now you can
get 10,000 context switches in that 30
minutes of scrolling on Instagram or
TikTok. And so it's all about
self-regulation. We are going to select
for the people that can self-regulate.
And
so then people say, "Well, how do you
self-regulate? How do kids
self-regulate?" Well, this is my hope
and one of the reasons I've gotten
excited about public education and
teaching neuroscience is that
this is a place where knowledge of
knowledge actually can allow oneself to
intervene. When you think, "I'm feeling
low. I don't feel good. Nothing really
feels like it. Am I depressed?" Maybe,
but maybe you're just you've saturated
the dopamine circuits. You're now in the
play pain part of things. What do you
do? Well, you have to stop. You need You
need to replenish dopamine. You need to
stop engaging with this behavior, and
then your pleasure for it will come
back. But you have to constantly control
the hinge. It's not just about being
back and forth on the seesaw. You have
to make sure the hinge doesn't get stuck
in pain or in pleasure. So it's a it's a
dynamic process being a a human being.
It's not easy. And remember these
circuits didn't evolve for this purpose.
They They evolved primarily for making
more of ourselves. That's why they're so
closely tied to the reproductive
circuits, and that's why it was
interesting and very relevant that you
said that your desire to have sex with
your wife is one of the most powerful
feelings. And it kind of as a from a
neurochemical perspective, it wicks out
into all these other pursuits, right?
Those other pursuits aren't about sex
per se, but it's the same molecule. So
the feeling is the same. It's just that
some people For some people the
amplitude of that dopamine sig signal
for craving sex is very high. For some
people that's lower, and it's higher for
um video games. You know, whatever you
lean into
and and you think about often in these
pursuits will start to reshape these
circuits, cuz these dopaminergic
circuits are are to everything. Uh you
know, there are examples of people
getting addicted to the most incredible
things. There also examples of people
getting very good, but not addicted to
chess, for instance. It's all the same
general set of mechanisms.
Yeah, you talked earlier about um the
the knowledge of knowledge, and that was
the big breakthrough for me at the
darkest period of my life. I happened to
grab a book. We talked about this
briefly in our first interview. I
happened to grab a book that talked
about neuroplasticity, and they were
hypothesizing maybe this is a thing. And
that gave me hope, because I could
imagine what was going on in my brain.
And once I can visualize it, then I feel
like I can insert myself into it. It's
why I've gotten so interested in health,
why I'm so interested in neuroscience.
Is for me, if I were sliding towards
depression, I would do exactly what
you're saying. I would assess that and
be like, "Okay, wait a second. I know
that I can insert conscious control. I
know that this is a biological
experience, and I'm I'm obsessed with
that idea that you're having a
biological experience." And to me, like
there's some people that see the way the
magic trick is done, and it loses the
magic. Then for other people, it's like
you see that it's This is somebody
that's spent 30,000 hours learning how
to move their hands so that you don't
notice that they just moved the coin,
you know, from this hand to this hand.
It's
it blows me away. I love I love magic.
Uh, before the pandemic, a a friend took
me up to the Magic Castle here in
Hollywood, and there's some incredible
stuff going on. Magic is actually really
cool. We could uh just as a a from a
neuroscience perspective. Magic, it's
all about um creating gaps in your
perception. That's obvious, right? And
when that happens, because the the brain
is so accustomed to the laws of physics,
like objects fall down, not up, etc.,
when that happens, it clearly triggers
the surprise circuitry. And that itself,
that feeling of delight and surprise, is
absolutely tied also to these dopa-
dopamine circuits.
It's interesting though that that
doesn't send us into like terror. Like
the people don't shriek and
I when I went there there was this crazy
trick that the guy did. He took out
cards and I was invited up to sit next
to him. I signed my name on a card.
Mhm.
I took the card. I took the card. I
I tore it up. I put it in my pocket. And
at the end of the show we went through a
series of things. At the end of the show
he took off his shoe and presented the
card to me with the signature intact and
the card intact and that was my
signature.
So he clearly created gaps of
perception.
Um but at some point as adults so I
think as long as we know the context is
right then we can we can do this. One
thing about dopamine that I just want to
make sure I
uh mention and it based on something you
said earlier is that one interesting
question about the brain is we is just
asking the question, you know, how do we
segment time?
How do we How do you know that this
podcast has obviously has a beginning
and a middle and an end but you know,
how do we segment time? And so there've
been some beautiful experiments done
recently showing that uh for instance
if you're watching a sports game
regardless of whether or not your team
scores like let's say basketball goes
down court let's say they miss the
three-pointer and then that you know,
it's a close game.
There's a little blip of dopamine that
says that was one segment of time.
Mhm.
And so dopamine is a big way in which we
segment time. The other way are blinks.
Believe it or not.
What?
Yeah that every time we blink there's a
paper published in current biology.
Every time we blink we reset our
perception of time.
understand more I guess than the
dopamine. Why would dopamine be involved
in time?
Perfect question. Turns out that the
frequency of blinking is set by the
level baseline level of dopamine in the
brain.
What?
Yes. So when people are wide-eyed with
excitement and they're and they're just
they're not blinking very often or
someone is on a drug that kicks out a
lot of dopamine they're hardly ever
blink their pupils are huge. They are
they are actually not segmenting time in
the normal fashion.
Oh.
And so much of your life in retrospect
is segmented by those peaks in dopamine.
They those mark key events in your life.
When you met your wife, there there are
all the segments of your life are are
noted by peaks in dopamine or the way
that you happen to conceptualize
dopamine. And so also people who are
depressed are often very focused on the
past. They ruminate naturally they
default to ruminating on the past. When
you adjust people's dopamine levels to
healthy levels, they start becoming more
forward thinking and more present. And
so there's this relationship between
blinking and time perception, dopamine
and blinking, how you conceptualize time
has a lot to do with these peaks in
dopamine and when they occur.
And this is a big deal because we're you
know 2020 was a rough year for most
people. 2021's feeling a little better
but we don't really know where we are in
this whole arc of everything that's
happening.
There's a lot of uncertainty.
Yeah.
The dopamine peaks and the frequency of
those dopamine peaks have everything to
do with how we carve up our experience
of time. And anyone who spent a lot of
time in deep meditation starts to
develop a kind of intuitive internal
representation of the fact that time is
very fluid in this way. When we say time
is fluid, what we mean is the secretion
of dopamine in these pulses is very
fluid. They are under control of our of
what's happening externally but also how
you conceptualize your life. Like where
are you in your life? Are you know,
hopefully we'll if David Sinclair has
his way and hopefully he will, we will
all live to be you know more than 100
years old. Hopefully in good vitality.
So this is the more esoteric aspect of
dopamine.
before we get off the time thing, let me
ask you. So there was a period in my
life, I'll peg it at about two years,
where for whatever reason I it could
have been six hours since I last looked
at a clock, I would be within three
minutes of what time it was. And my wife
I it hilarious and so she'd be like,
"What time is it?" And I'm like, "Oh,
it's 4:58." And she'd look at it
It was so weird that it like made my
radar as like, "Oh my god, I have like
this special power." And then it went
away. And now I can probably get you
within 15 minutes, but like uh
it was really eerie. Is Is there Does
that make a prediction or around like a
consistency of dopamine release or
something?
Yeah, you nailed it. It's the
consistency. That's an internal It's an
interval timer, as we say. So, when
people's dopamine is low, they tend to
overestimate. Okay. Okay?
And when people's dopamine is high, they
tend to underestimate time. Now, it is
true that dopamine, when it's released,
is a little bit of a stimulant in the
system cuz of the way it works with
epinephrine. How finely you slice time
is very dependent on dopamine and your
internal level of autonomic arousal.
Really good example would be you're
really excited about something or you're
really stressed about something, doesn't
matter. Dopamine is
elevated in excitement, but
norepinephrine epinephrine tend to be
elevated anytime we're agitated or or
excited. Just imagine you need to catch
a flight, you're in line at the
security, and the person in front of you
seems like they're going really really
slowly. Your frame rate is faster.
You're just carving up time more finely.
People who are in car accidents and then
they report everything being in slow
motion, your frame rate is is
smaller. You're You're essentially
getting You're taking larger time bins.
And this is why, let's say you wake up
and you're really tired or you're just
you're kind of out of it and you're
looking at like text messages and emails
and all this stuff. The world seems like
it's going by really really fast.
Dopamine is what is the is the dynamic
process by Dopamine release, I should
say, is the dynamic process by which you
adjust time perception. So, if you had a
very keen perception of the passage of
time, right down to the minute or so,
that suggests very regular intervals of
dopamine release. And that's probably
tied to outside events that are below
your conscious awareness.
Uh dopamine releases I I sort of
not to make this uh PG-13 or R-rated,
but if we go back to the example of sex,
sex and sleep are the two times when
space and time have a very fluid type
relationship. It's very hard to conceive
space and time in sleep. That's actually
the nature of sleep is we do the long
blink, no joke. We close the shutters,
stop bringing in external information,
and in sleep, space and time are very
fluid, right? Things can happen very
fast or very slow. Slow motion, you can
be flying. There's a lot of, you know,
some of it is dreaming, but space and
time are very fluid. In wakefulness,
space and time are very anchored by
physical events in the world, but our
perception of those is dynamically
regulated by how much dopamine is in our
system. So, it's beginning to sound like
dopamine does everything, but it's
really associated with motivation,
craving, and time interval keeping.
And so, I would be willing to bet that
your pulses of dopamine were very
regular, just like drops.
So interesting.
If you like that clip, check out the
full powerful episode here, and I'll see
you there.