Video summary
Email marketing remains one of the most effective and enduring forms of online communication, offering a substantial return on investment where every dollar spent can generate approximately thirty-eight dollars in sales. Unlike social media platforms where traffic is subject to unpredictable algorithm changes, owning an email list means you own your audience directly, allowing you to communicate on your own terms without relying on external gatekeepers. However, simply accumulating addresses is insufficient; success depends on understanding why subscribers opted in, what their interests are, and how to segment them effectively. The speaker emphasizes that because sending emails is an interruption into someone's inbox, the content must be valuable, useful, and highly targeted to avoid being marked as spam or ignored by recipients.
To build a successful campaign, one must first establish clear goals for every email sent, whether driving traffic to a website, promoting a webinar, or selling a product, as vague objectives make it impossible to measure success accurately. The speaker strongly advocates for using automation tools like Kartra to manage these processes efficiently, noting that it handles complex tasks such as filtering lists and managing double opt-ins to ensure compliance with regulations like GDPR. A well-structured email relies on two critical components: a subject line that sparks curiosity without revealing all the information, and body content that provides enough value to encourage further action. Furthermore, the writing style should be accessible, aiming for a fifth-grade reading level to ensure broad comprehension, while incorporating storytelling and psychological triggers like fear of missing out to drive engagement.
Growth in subscriber numbers can be accelerated by implementing ten specific strategies, such as creating personalized calls to action, utilizing timed pop-up surveys, and injecting humor or sarcasm into the design to reduce hesitation. It is crucial to offer lead magnets relevant to specific content pages rather than generic downloads, and to encourage immediate sign-ups through limited-time offers that create a sense of urgency. Many business owners overlook placing opt-in forms on "About Us" pages or using interactive boxes that appear after a visitor has spent some time reading, which helps build a relationship before asking for contact information. By breaking these improvements into small, manageable steps rather than trying to implement everything at once, marketers can gradually enhance their conversion rates without feeling overwhelmed by the sheer volume of tasks involved.
The core advantage of email marketing lies in automation, which allows businesses to send personalized sequences based on user actions like downloading a report or abandoning a shopping cart while the owner sleeps. Automated systems can track metrics such as open rates and clicks, enabling marketers to perform A/B testing on subject lines and adjust strategies instantly to improve results. These tools also handle time-sensitive tasks by adjusting email schedules for new subscribers so that welcome messages and sale notifications arrive at the optimal moment for each individual. Ultimately, leveraging automation not only frees up valuable time for business owners to focus on creativity and product development but also significantly boosts customer retention and scalability, making it an essential component of any modern digital marketing strategy.
Read the full video transcript
how a beginner can be successful at
email marketing okay so you've heard
about this email marketing thing and you
either want to get started or you want
to get better at it this is the video
for you I'm going to walk you through
all the steps what you need to do the
resources you need to have so that you
can make money at email marketing now I
got to tell you in the beginning I did
not collect email addresses I didn't
realize the importance of it now fast
forward to today and I have a lot of
email addresses and I can send out an
email and make money within minutes so I
want you to be able to do the same thing
before we get going don't forget to
subscribe hit that subscribe button down
there turn it from red TO gray don't
forget to ring the bell
turn all Bell notifications so you're
notified each and every single time we
go live or if I upload a video so in
this video I want to walk you through
all these steps now I'm going to assume
that you need help in this area or you
wouldn't be watching this video so I can
guarantee you that when we're done you
are going to have the tools you need the
skills you need and exactly what to do
to get better at email marketing now one
of the oldest forms of online
communication is email and even though
it's one of the oldest forms it's still
one of the most successful keep in mind
that out of 7 billion people in the
world 4 billion people actually use
emails so that's a pretty good chunk of
the population of the world this is
something you have to have in your
Arsenal on top of that it said that 38
dollars get returned in sales from one
dollar of email marketing so that's a
pretty good return I don't think most
social media ads could actually do that
so that's why it's so important that you
have this in Your Arsenal I'm not saying
don't do the other things I'm saying you
have to do this one thing if you do
anything
now take a look at this chart right here
and it shows the growth of email users
worldwide and the cool thing about email
is that you know you don't have to worry
about some social algorithm changing and
wiping out all of your traffic because
once you own those email addresses you
own the traffic and you can talk to it
on your own terms now I've heard people
say well email marketing doesn't work Jr
I've tried it it just doesn't work no
that's not the truth the truth is you
aren't doing something right and that's
what we want to correct in this video is
to show you how to do it right because
obviously it works if there's people out
there making money if you're not making
money then you're just doing something
wrong and that can be corrected now keep
in mind when you send an email
especially business emails you are an
interruption okay you're interrupting
their inbox of their email so it's got
to be good and it's got to be useful so
let's take step number one is you got to
have an email list it's not just
accumulating names and sending out
emails we've got to know why they opted
in how they opted in what their
interests are in other words we got to
put tags on these people so that we can
segregate our audience now the best way
to do that that I've found is through
kartra now kartra is fairly new to the
market maybe four or five years old and
when I started out I used Constant
Contact I used Infusionsoft which is now
keep I use MailChimp I used aweber I
used them all all and I got to tell you
cartridge is the best one out there now
I will put a link below in the
description where you can actually watch
a video on kartra I highly suggest you
watching this video you don't have to
opt in you don't have to give your email
or anything to watch the video but at
the end of the video you can actually
get kartra for a trial of only one
dollar so you definitely are going to
want to check that out now the next
thing I'll tell you is once you've built
this list you have to Define what your
goals are what's the point what's the
point okay are you trying to drive them
to a website are you trying to build
your list even larger are you trying to
get them to opt in are you trying to get
them to attend a webinar are you trying
to get them to buy a product or service
make sure those goals are extremely
clear when you send out that email so
that you can judge if it was successful
or not I've had people say well you know
I sent out an email and it was not
successful and I say what do you mean it
wasn't successful they said well a lot
of people open the email and a lot of
people clicked on it but nobody bought
anything well that's not the fault of
the email that's the fault of wherever
you sent them to to the the page the
landing page the website or whatever
that's where the breakdown is so you've
got to understand all the different
components of email to see if it's
really working or not now before you get
started an email marketing campaigns
you've got to understand the rules There
Are Rules out there that can spam Mac
the gdpr all these things are super
important you cannot just randomly send
an email to somebody because you have
their email address they have to have
opted in to get on your list or you can
get in a lot of trouble so make sure
that you're getting people to opt in
properly and that once again that's
where kartra is going to help you
because they filter all that they show
you what to do they give people
opportunity to have a a double opt-in on
their email so get card free it's going
to help you out a lot okay so let's look
at a few opt-ins right now so you can
kind of see what people are doing and
how they're getting opt-ins now the
first one we're going to look at here is
tionic tionic and their subject line is
getting low on wellness and then it has
a question mark on it and then it shows
their product here and it says friends
don't let friends run out of Tiana order
a refill so this is how they're
marketing here which is pretty cool and
what do they get right in this they got
a great subject line they leverage the
color psychology the bright warm colors
trigger feelings of health and happiness
it's well timed the email is targeted at
people who have purchased the product
and is sent when the customer supply is
about to run out so that's a really good
one
let's take a look at Bluehost here real
quick okay that's the Bluehost one and
their subject line is bluehost's new
website builder makes building simple so
they're hitting on a big high point here
which is
making websites is difficult and then
they give you all the reasons why you
should use Bluehost and you can click
the button that says get started so this
sells the benefits not the features
focusing on the benefits makes the copy
more compelling they have a really clean
copy design the simple design makes the
email aesthetically pleasing and easy to
read and it has excellent targeting
Bluehost knows who Their audience is
mainly made up of small businesses
owners without technical expertise so
they want to make it look easy as
possible now when you're writing emails
it's super important that you understand
all the different components of it your
first component is going to be the
subject line your subject line cannot
give up everything that's in the email
because if your subject line says you
know 20 off sweaters for men today then
they know everything that's in the email
there's no point in clicking on that
subject line but if it says huge sale on
most popular products click to reveal
then they've got to click reveal because
a subject line is just there to get them
to click that's it that's all a subject
line is supposed to do get them to click
and when they actually open the email
itself
it should give them some information
that's going to make them want to click
again because you want them to go from
that email to your landing page or to
your webinar or to your opt-in page so
understand you've got two different
components here subject line and
shouldn't give up all the information
should not do that okay it should just
create enough curiosity where they're
click and they're going to actually read
the email the email should give them
enough information to where they're
going to want to click and move forward
those are the two main components of an
email and if you get those right you're
going to do great and if you don't you
won't but the other thing I would add to
this right now is make this easy to read
okay I think a lot of times people think
they need to write in some type of
business jargon and they don't the
average American if you're marketing In
America which I know some of you are
that are watching this I know I have a
huge audience in India too and I
appreciate you guys out there I really
do thank you so much for watching but if
you're writing to America they actually
read on about a fifth grade level that's
what the average American reads on yes I
know they go through high school and
college and all that but they
currently and comfortably read on a
fifth grade level so if you're writing
on a fifth grade level you're good and I
would tell you you want to leverage
storytelling storytelling is really good
I use that a lot in a lot of my ad copy
but what's the story behind your
business what's the story behind you
what's the story about what you're
trying to accomplish if you interweave
that into your emails you're going to
have a lot more people reading your
emails and clicking through also you
want to use the psychology in your
emails psychology would be fear of
missing out at fomo okay fear of missing
out could be that maybe your offer ends
in 72 hours or maybe you have limited
inventory or maybe you're just offering
this to the first 20 people that click
or 50 or 100 make sure you have some
type of fear of missing out in your
email copy now I like to offer bonuses
so you know we own a survival food
company survival K food you can see it
right there and when somebody buys let's
say a case of our meat maybe we offer
them a free test steps to protecting
your home are seven steps to survive in
the wilderness and it's valued at twenty
nine dollars or fifty nine dollars or
whatever it is but we give that extra
bonus and we will put in our emails get
our free 29 report when you click here
when they click there when they buy the
product they're going to get that free
report or maybe they can just opt in and
get the report for free and we can keep
emailing them now when they first opt
into your email list don't automatically
try to sell them something you want to
welcome them to your list you want to
let them know what your list is all
about here's an example here from
Spotify it says welcome to the band you
signed up for regular doses of Spotify
design straight to your inbox we are so
pleased to have you on board please note
that you can unsubscribe at any time by
clicking unsubscribe from this list it's
right here in the footer so right up
front they're telling them what they're
going to get when they're going to get
it and if you follow this practice
people will appreciate the stuff you do
send to them because they've been told
up front what they're going to get smart
if I says hey we're going to be emailing
you on a regular basis so they let them
know that if you don't let them know
these things you're going to have people
get mad you're going to have people
report you with Spam and it'll just be a
big mess now to really email properly
you need email automation what is email
automation well I've mentioned kartra a
couple times here and once again you can
get cartridge by looking in the
description of this video but kartra
will schedule emails so let's say
somebody gets on your email list and
they opt in to get a free report
Karcher will send out another email to
him thanking them and welcoming them and
then maybe three days later it'll send
another email with some content another
three days later another email with some
content and then three days after that
maybe it'll try to sell them something
and what it does is it automatically
sends out all these emails as people get
added to your list so you could have
some people getting the welcome email on
a Monday another person getting on a
Sunday another person getting it on a
Wednesday because of when they entered
your ecosystem and this can all be done
automatically through cartridge so I
highly recommend if you're going to do
email sequences if you're going to try
to build your email marketing which
that's why you watch this video you're
going to want to get card for once again
there's a link in the description where
you can watch a video you can see all
the things it does and it doesn't just
do email marketing it does you know all
kinds of product funnels it does courses
it does memberships it does all kinds of
stuff for less than what some of these
email providers are charging and on top
of that at the time of this recording
they don't charge you more based on how
many emails you send out and that's huge
especially if your list starts to grow
how to build an email list from scratch
zero to one hundred thousand subscribers
look have you been trying to build your
email list but like nobody's signing up
nobody's getting on the list well you're
going to want to watch this video
because I'm going to give you 10 tips on
how you can build your email list up to
a hundred thousand people or more the
quicker you do it the better and that's
the first thing I want to tell you is
don't wait man don't wait in the
beginning I waited and I didn't build my
email list I was really sorry later now
here's the important thing about an
email list did you know it cost you five
times as much to add somebody to your
email list than it does to just keep
them on the list so the first thing we
want to do is keep them on the list okay
we don't want to lose any subscribers
you want to focus on long-term retention
of your subscribers and the best way
you're going to do that is provide them
with good content okay you can't just
always ask them to buy something from
you or you're going to lose subscribers
number one you want to create a
personalized CTA or call to action so on
every page that somebody's on on your
website it should be a personalized
thing so let me give an example let's
say you have a Blog in one particular
blog you're talking about camping okay
and you're talking about surviving in
the woods you may want to have a pop-up
on that page or place or that page where
it gives them 10 tips to survive in the
wilderness or 10 tips for camping in the
midwest or whatever it is but that
pop-up that opt-in should be specific to
what whatever that article is now you
may say well Jr I don't have opt-ins I
don't have PDFs to do all these things
man I recommend you just go over to
something like textbroker.com you
outline what you want and you have
somebody write some of these PDFs for
you I mean literally you can get these
done for maybe ten or twenty dollars you
know eight steps on a PDF that's two
pages long and you know for you know 50
or 100 bucks you know you could have
five or ten of these that you could use
in your website and as downloads and
Lead magnets to really help you build
your list and number two since we're
talking about pop-ups and all this stuff
make sure you have one for every single
page of your website you don't want to
miss a single opportunity it's like
where do you want to get subscribers
from just these three pages or all the
pages on your website so make sure you
create a pop-up or an opt-in for every
single page on your website okay now
here's an example I want to show you
that digital marketer did and they
actually did a case study for
retargeting for this experiment what
they actually did is they introduced a
pop-up ad to returning this visitors
only okay so these are people that
already been on the site which appeared
to the visitor after 15 seconds of being
on the site they made sure that this
pop-up didn't show up for someone who
just came to the page for the first time
in which case they were already signed
up okay so what they did is they put
this pop-up in here they noticed that
people who had already been to the page
that they retargeted this did a whole
lot better than just having a pop-up on
the page now you can see they also put
meaningful content there get the
ultimate digital marketing toolbox yes I
want all the free tools know my business
is already perfect okay so nobody could
really answer no my business is perfect
number three create a timed pop-up
survey start to survey your customers
people love surveys they love taking
them and the thing is they feel like
they're really included when you put a
survey on their pop-up surveys do great
University of Alberta put this
particular survey on here it says You
seem interested in you Alberta news
would you like to sign up for a daily
news email this one here did amazing
okay and this would pop up after about
10 seconds that they were on the actual
site number four use humor or sarcasm in
your CTA now I like this one here it's
really pretty cool it says uh I always
pause and laugh when I see a CTA with a
small no thanks I don't want to lose
weight button underneath the prominent
yes sign me up link it reminds me that
there's a person behind that button and
while it's meant to be a joke okay it
also incentivizes me to you know not
hesitate before clicking new things it's
easy to say no when you know the CTA
sign up says for no more emails okay
that's pretty easy to do but it's harder
to say no to losing weight or getting
rich I like this one right here it says
get our on-site retargeting guide yes
send me the guide no my business isn't
important okay so you know it's kind of
funny but it actually works a whole lot
better if you interject a little bit of
that humor a little bit of that sarcasm
number five describe value in your CTA
okay if you make it something really
important if you say it's exclusive or
it's a 1 one time only something along
those lines you're much more likely to
get opt-ins as opposed to saying sign up
or subscribe you want to change it up
you want to change it to things like I
don't download featured uh exclusive
access stuff like that that's going to
make them feel like it really is
important so you can say something like
download our exclusive limited time book
now okay that means so much more than
get the book or sign up or something
along those lines this here will have a
lot more impact now next thing is use
social media pitch your email newsletter
in social media let people know you have
something like that a lot of times
people don't do that they want to get
them over to the website to sign up for
something what if you had a sign up on
social media where all they had to do is
click and they could actually sign up
right there now even if you don't have a
huge following any following could get
some sign ups and what we're talking
about is incremental increases in those
subscribers which ultimately is going to
help you build your list number seven
you know this is pretty obvious but a
lot of people don't do it create more
landing pages okay if you get more
landing pages if you've got more places
for people to go to if you have more
opt-ins if you have more PDFs okay lead
magnets you're obviously going to get
more people on your list I see too many
sites that will have one or two opt-ins
or one or two downloads you can get and
that's it you know what if you had 20
downloads and they hit a whole bunch of
different areas in all these different
areas could draw in new people for your
list number eight encourage everyone to
sign up immediately okay you could be a
it could be a limited time offer I'm
only doing this for a week I'm doing
this for the next 72 hours you know sign
up now download now make it urgent okay
to where you know a lot of people will
just put stuff off they'll go yeah maybe
I'll sign up for that later but if you
put in there that it's going away that
it's a limited time offer you're going
to get a whole lot more signups number
nine you want to include a CTA uh or
call to action on your about us page now
a lot of people don't do much when
they're about us page you know you click
on it and there's a paragraph or two
about the company or about the founder
or something like that that's all there
is there but you know that that page
there is so very important because
that's where people are going to to
learn about your company learn about
your brand learn about your products and
if they go there and then there's a
pop-up where they're going to get
something free that's where you're
building your relationship think about
it as the first date right the first
date you want to have a good impression
so when they go to that about us page
make sure you've got some type of pop-up
or opt-in in there too too many sites
and you can check this yourself you can
go around to a lot of business sites
almost none of them have a pop-up on
that site almost none of them haven't
opt-in on that page that about us page
it's crazy number 10 try interactive
boxes now this can be a scroll box this
can be a timed box I don't like
personally when I go to a web page
as soon as I get there pop-up pops up
and it blocks what I was trying to read
that's irritating to me it also doesn't
allow me to consume some of their
information now think about this if
they're consuming some of your
information then they're getting to know
your company they're starting to like
your company and they're spending some
time on that relationship so you don't
want that pop-up to immediately happen
Okay that's just not a good thing what
you want to do is you want to have a
timed one so after they've read for 15
seconds or 20 seconds whatever you
determine then you can have that pop-up
opt-in offering them something exclusive
and great or it can also be a scroll
pop-up to where as they scroll down the
further they get maybe it's 50 maybe
it's you know 75 percent of your page
that's when the pop-up happens now if
you don't have the ability to do this I
would suggest using something like
kartra kartra is amazing it's one of the
best marketing softwares I think I've
ever seen it's one of the few softwares
I even talk about I am an affiliate for
cartridge but I use cards for a matter
of fact all my marketing is done through
kartra and you will find a link in the
description below if you want to watch a
video on kartra and all the things it
does it's does pop-ups it does emails it
does funnels does sales Pages it does
memberships does it all in one place for
a whole lot cheaper then you could do
that by trying to Frankenstein together
a bunch of different pieces of software
so it makes it really easy for you to do
these pop-ups and these opt-ins without
having to have other software to do it
so all in all there's not one particular
thing that you can do to improve uh your
your subscriber base but there's many
things and that's a good thing because
if there was only one thing and you had
to be really good at that one thing then
you know it would be tough to you know
improve what you're doing but I just
gave you 10 things you can do 10 things
you know if you only did five of these
you're going to improve your opt-in
ratio but imagine if you did all 10 just
put them all into practice tell yourself
you know what I want to build this list
I know the list is important I'm going
to go ahead and take what Jr said and
I'm just going to go ahead and do these
things now the reason most people don't
do all these things is it's overwhelming
to them they go wow that's a lot of
stuff to do that would take me forever I
don't have time to sit down and do all
that maybe I I'll do that next month
maybe I'll do that next week maybe I'll
do that next year here's what you do you
pick one of the things you List the 10
Things I gave you you pick one of the
things and you incorporate that onto
your website okay and then maybe next
week you pick another one of the things
and in 10 weeks guess what you've got
them all Incorporated so don't think of
it as all these things you have to do
right now think of it as a bunch of
different pieces individual pieces and
if you think of it that way it makes it
less daunting you know less overwhelming
for you to do and when you take it to
small pieces like this you get it done
and that's probably true with everything
you do okay take everything in small
pieces but just make sure you're moving
forward if you say it's too much work to
do I'll have to put it off I can't do
any of it right now that's the wrong
attitude never say I can't do any of it
you can always do some of something you
know whether whether it's you know
eating better you know maybe you can't
change all your meals maybe you're not
going to eat all perfect meals but maybe
you can change one meal a week or one
meal a day maybe you can't exercise an
hour a day but maybe you could get up
and walk around the block for 15 minutes
okay so it's all those small incremental
changes that's going to make all the
difference in the world work less earn
more email automation Secrets did you
know that you can automate the entire
process of emails you don't have to sit
there and write emails every day as a
matter of fact you could be sleeping you
could be watching a movie you could be
doing whatever you want and emails are
going to be automatically sent out in
this video I'll show you exactly how to
do that how we actually do that every
single day and how you can too and in
the end I'm even going to show you the
software that makes it all possible and
will do it for you look this email
automation thing is so cool based on
what somebody does you can send
personalized emails out to them it'll
even have their name in the email or a
product they bought or whatever they
downloaded automatically in the email
and this is all made possible by a
software that I'm going to share with
you at the very end but first let's talk
about what they are email automations
actually automate emails going out to
Consumers so what you do is you
pre-write the email and the areas you
want it to say maybe their product or
their name or something like that you
put a little bit of code in there simple
stuff this is very easy copy and paste
and then that email is sitting there so
every time somebody downloads your
report or buys your product or does
whatever action that you want these
emails automatically go out to them and
they're personalized now email
automations are going to take the
repetitive tasks off your to-do list and
free you up to do more interesting
things like maybe vacation or maybe take
some time off or maybe come up with new
ideas and new products to sell online
now let's face it as a business owner
the most important thing you have is
time time because once that's gone it's
gone and you can never get it back so if
you could use some of these email
automations to do things for you and you
don't have to think about it all the
better now you can use these email
automations for all types of things
maybe somebody just joined your email
list and you want to thank them for
joining the list and you want to talk
about your company give them some
examples maybe somebody just bought
something from you and you want to thank
them for buying from you or maybe they
put something in their cart and you want
to send out an email saying hey you
never completed your sale all these
things are going to help you grow your
business so much faster and you'll be
doing less work the cool thing is you
can use these emails to stay connected
to your consumers you can stay connected
to people who are interested in your
business and it doesn't take time off
your plate because all these emails
automatically go out based on what
they've done based on what they bought
based on anything that they've done on
as they interacted with your company
that's pretty cool stuff now you can
link your website to these email
automations and you'll know what's going
on you'll also know what works on your
emails because the powerful tool I'm
going to tell you about in just a little
bit actually looks at all the metrics it
looks at how many people open the emails
who opened the emails who didn't open
the emails if they went to the page you
wanted them to go to if they clicked if
they bought anything they did it's going
to be in the metrics and it's
automatically included with the software
I'm going to let you know about the cool
thing is it allows you to personalize
the emails based on that individual
ninety percent of consumers that
responded said they love to have
personalized emails above and beyond the
regular old business emails that come
out now with this software you can
actually send out a series of emails
that go out maybe every other day or
every day until they complete some
action and once they complete the action
like buy the product that you're
advertising it takes them out of the
sequence automatically you don't have to
do anything and it thanks them for
buying the product how about that I
really like the fact that it takes
responsibilities off your marketing team
it takes responsibilities off you and
that way you can grow your business so
much faster email automation it's the
way to go it also helps you improve your
customer retention rate now it's been
proven that somebody who's already dealt
with you already done business with you
is five times more likely to purchase
from you than an average person who is
coming to you for the first time so
somebody who maybe purchased we sell
survival food so somebody who maybe
purchased a case of our beef we can say
hey I just wanted to remind you you
bought a case of our beef and we have a
20 off coupon now on the chicken click
here to get it hey you've talked to them
about something they've done that works
amazing it also helps make your whole
business more scalable now imagine you
are sending out individual emails you're
writing emails and you're sending them
out to people even if you have a
template and you're sending them out to
people and all of a sudden your business
doubles could your staff handle that
probably not because you have enough
employees right now to handle the
business you have but with email
automation you don't have to do anything
more it just automatically sends out
these emails these templates whatever
you've designed and get you more
business these things are time sensitive
too so if you have a five-day sale and
you want to send it out and you start
sending it out on Monday by Friday
you're done right you can't do anything
more with it because you've sent it out
but what if somebody joins your list on
a Tuesday or a Wednesday this email
automation thing is so cool what it does
is it figures that's when the sale
starts for them and it goes out for five
days so no matter when somebody joins
your list it automatically adjusts that
time limit to match your customer when
somebody joins your list 75 percent of
the people expect to get a welcome email
so it's pretty cool if somebody joins my
list I can thank them for joining the
list and let them know what's going to
be coming in the future and people who
get that welcome email are four times
more likely to open it and find five
times more likely to actually click when
they get a personalized welcome email
like that in addition to that these
emails generate 320 percent more income
than a standard straight marketing email
that doesn't mention anything they've
done the next thing it does is cart
abandonment so if somebody puts
something in their cart and they don't
follow through with the sale you can
send out an email that says hey did you
forget something those emails those
emails will gain you more business why
because seventy percent of the people
that put a product in their cart never
check out that means you're losing 70
percent of the business now there could
be any number of reasons for that maybe
their phone went off maybe they got an
email maybe I don't know some emergency
happened around the house maybe they
changed their mind for a moment where
they thought they would get back to it
and forgot about it there's all kinds of
reasons but the point is if you send an
email for abandoned Cart People you're
going to pick up more business the next
thing the software lets you do is it
lets you track what's going on it let
you know if your emails are getting
opened it lets you know if there are
people clicking in your emails it lets
you know if they're purchasing based on
a sequence so all of this is done
automatically for you so you can make
adjustments if one headline's not
working and people aren't clicking on it
you can actually split test in other
words let's say you have a thousand
people on your list you can have one
headline or subject line in one email
and another subject line and another
email then you send out all those emails
and it automatically sends out to half
your list the one subject line and then
it sends out the rest to your other
subject line once you've done that you
can see which one worked better and
switch to the one that got you more
results this is all done automatically
through the software this can also allow
you to send out discounts strategically
so maybe somebody didn't purchase and
one of the number one reasons people
don't purchase is shipping costs so
maybe you want to follow up with hey if
you buy now I'll give you free shipping
or if you buy now maybe I'll give you
twenty percent off or ten percent off
whatever you want to do you give them
some extra incentive to come back to
their cart and purchase that particular
item and your sales will go up because
some people just forgot to go back the
other thing I like to do is create drip
campaigns when somebody first comes to
my email list and they sign up on a
Tuesday maybe for every two days I want
to give them some content some blogs
some videos something that's helpful for
them and I want to do that over a period
of seven or eight days once you set up
these sequences in the software it does
that for you and what I mean is you
write the emails one time the person
that joins the list on a Tuesday and
you've got I don't know a one week
sequence it'll end on Monday but the
person who joins it on Thursday it'll
end next Wednesday and it keeps doing
that as people join your list it is
intuitive to the date that they actually
join the list and it'll send out the
emails exactly the way it should be
unlike a broadcast right that sends them
all out at once and once it's done it's
done this software can also send out
survey so you can learn more about your
audience and direct them to the right
products it will also send out any type
of content that you want it will also
ask them for customer feedback how do
they like dealing with your product how
they like dealing with your company you
can get that feedback and improve your
company by doing this and it's all done
automatically it's so very cool I mean I
think about some of the things the
software does it'll let you know who
came to a page if they actually just
came to the page and didn't do anything
it records who came to that page and you
can actually send them emails and say
hey I saw you visited my page but you
didn't buy you didn't download you
didn't sign up whatever it may be and
you're going to pick up more business
but it's all done automatically in
addition to this in addition to this is
going to blow your mind because you've
probably seen email you know programs
before and sequences before but this
particular software lean in a little bit
more they don't charge you based on how
many emails you send out that's right
they don't charge you a penny for more
emails being sent out no other company
does that but this one I'm going to tell
you about I'll tell you the one thing I
really like when I switched over to the
software I was paying for eight
different pieces of software this
particular software cost me less than
eight different pieces of software that
I was paying for now I told you about
email sequences because it does that but
it also does sales Pages it also does
memberships if you want to have courses
it also does pop-ups if you want to have
pop-ups or exit pops as some of us know
when you go to leave a page it'll say
wait wait there's another 10 discount it
does so many things guys you've got to
got to get the software you're probably
wondering what it is right it is
departure now what I'm going to do is
I'm going to provide a link below in the
description and I want you to click on
the link you don't have to give up your
credit card you don't have to give up
your name you don't have to opt in you
have to do anything just watch the video
there's a video explainer and when
you're done watching that video there's
going to be an offer for 14 days it's
either free or one dollar they switch it
up but if you use my link below you're
going to get that offer and
I think you're going to like it you try
it for two weeks and you're gonna like
it because it does all this stuff for
you it helps you grow your business it's
like having another 50 employees doing
work for you but it does it all
automatically I hope this helped you out
I hope you enjoyed it you got something
out of it man I got to tell you email
sequences have maybe so much money at
this point because as people come on my
list they start going through all my
sequences and I I probably have over a
hundred in there right now so it's a lot
of different sequences in there that
they go through and it offers them
different things and it triggers
different things and it's not
complicated calm down it's not as
complicated as you think you can learn
this keep in mind when these things
scare you when you go oh my gosh I don't
know if I can learn that or not
everything you know right now at some
point you didn't know
everything you know right now at some
point you didn't know I remember when I
started my online business at almost 13
years ago and I didn't even know how to
send emails hardly I couldn't do
anything and now I know how to do things
and you can too all you've got to do is
learn it check out my Channel watch a
bunch of videos you can get a great
education on my channel there's over
1300 videos and guess what I don't
charge you for any of these videos
they're all absolutely free thank you so
much for listening this video check out
card for below if nothing else just
watch the video tell me what you think
about it in the comments if you like it
if you don't like it Whatever It Is put
a comment below and if you have any
questions please share those with me too
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