Dominate Your Local Market With Facebook Ads and Landing Pages

what is up everybody welcome back to the channel you guys shout out to my client Emma a top producing real estate agent in she's in St Port Port Luchi is that how you pronounce it Florida Bridgetown right from Bridgetown shout out to my client Emma Emma is just crushing it in in her area you guys listing agent buyers agent and really just taking taking the industry by storm but now finally taking her business to social media right as many Realtors you guys as as many many of you guys try to build an audience on social media for the past several years just Consulting having social media strategy calls with with agents even local business owners across the country people that have been in the bu like for example now Emma I think she's fairly new I don't think she's been in the business for too too long but imagine imagine being in the business 17 years and apply this to any business right you could be the local dentist you could be owning the local dry cleaners the Loy local Co coffee shop the local pizza joint you could be owning the local restaurant and you're coming across my video on social media this applies to to the majority of local business owners right there there are solopreneurs or maybe just 5 to 10 employees right you got a little a gym you got a Coffee Joint you're a real estate agent you're serving the local community right you're helping buyers and sellers in your local community shout out to Emma right taking over that local community of Port St Luchi right that's her ultimate goal but for the past several years you guys just Consulting with with agents I'm like majority of them are are trying to really dominate a few zip codes like literally a few zip codes right but the moment you come on a social media and you just do what you do right you do what everyone's doing which is posting content I'm just convinced that when it comes to a local business owner the majority of people that start to follow us don't live in the area they're not moving to the area they're not um buying a home in the area they're not selling a home in the area they're not renting in an area their business is not in your local area right the thousands of people that that that that start to eventually follow us as we get more passionate as we become more professional as we start to build a bigger audience because we actually have a product or service to offer right you're not just over here shaking your rump right twe twerking or whatever you're actually whatever your business is that's what your content tends to be me over here Facebook ads sales funnels right that happens to be my content helping real estate agents right that's my content so whatever whatever your content is and then again whatever the whatever your main your main business operation really is again if you're a local coffee joint if you're a local restaurant if you're a local dentist if you're a local uh real estate agent the majority of people that start to follow us will live across the country right and and majority of them are never doing business with us and that's why always tell people look think like flip the script I'm in San Diego like like let's even just keep it just on real estate if I was a real estate agent in San Diego and you guys were part of my thousands of friends right which which you are majority of you guys that are getting this video right now I'm posting this on Facebook I'll probably put it on YouTube as well but but here I'm really focusing on on my 4800 friends on my personal Facebook right if I was a local real estate agent here in San Diego and I was posting my listings and open houses would any of you guys care I always ask that question right whether I'm speaking to someone on the phone or whether I'm making a video and trying to prove a point if I was a real estate agent in San Diego you guys thousands of you guys are seeing this video or maybe even just hundreds right that are seeing this video how many of you are moving to San Diego raise your hand will you be moving will you be purchasing or selling a residential single family home in San Diego can't like really ask yourself this are you buying or selling a home in San Diego in the next 12 months how about the next 24 how about the next 36 how about the next four years how about the next 5 years can you see yourself in the next five years moving to San Diego dude most of you guys are seen this in fact 100% of you guys that are seen this would say no hell no David I don't I'm not going to San Diego not I'm not even going to California majority of you are like shout out to Emma she's in Florida Emma are you coming to San Diego Emma are you going to be buying in San Diego hey I'm going to keep showing you my listens in open houses it's like dude think about it as I'm over here if I was posting whatever whatever it could be a restaurant I could own a freaking dry cleaner and I'm in San Diego and I'm fired up because it's been in my family for the last 97 years and we have this dry cleaner on the corner of freaking moss and and Neptune Avenue and and and we got promotions and we you know we're trying to get our social media thing going and I'm posting posting posting I'm a dry cleaner right I'm speaking to the local business owner so that's why this property when it comes to real estate that's why real estate helping agents fires me up because you guys already already have the content you have the product you have the service you have the professionalism we're posting a product that is in a very uh specific physical location where I can actually touch the D dirt it's that tangible and physical right so it's like having a local coffee shop it's like having a local a local dry cleaner a local restaurant majority of the people yes you'll get some tourists and yes you'll get some people that relocate every now and then but that's not marketing right that's not marketing so as we put out our post you guys here's social media and here's where I'm trying to drive it into is that if you're trying to dominate a local area there's two things you need to be doing in in 2025 to build your business spec but especially a local business if I have a local property if I have a local open house right I'm trying to get people it maybe maybe it wouldn't be a bad idea to get people in this city to see the damn property right as we post on social media that's what I'm trying to get at the thousands of friends right the thousands of friends whether it's Facebook personal whether you guys are following me on my business page it doesn't matter and and majority of you guys especially real estate agents only have literally a couple hundred followers even me at thousands of followers it wouldn't what I'm trying to say is that it would it still wouldn't me mean crap if I was a local business owner and all I'm doing over here is posting open houses and listings in San Diego the thousands of people that even like my Facebook business page wouldn't give a damn just like over here on my personal Facebook page if I was posting open houses and listings you guys wouldn't give a damn and you're a real estate agent in Florida you're a real estate agent in Kentucky my 4,800 friends every single one of you guys that are watching this video is a real estate agent that's trying to build their business on social media trying to capture buyer and seller leads and let's just keep it real right we're over here sharing our passion we're over sharing our content we're over Shar sh we're over here sharing our experiences in hopes of freaking a client right and and that's marketing that's advertising that's putting yourself out there so again I'm just saying that the majority of people that start to follow us you guys are not in the area and never moving there right so especially if you're a real estate agent if especially if you if you have a physical property a physical product in a very specific location this property is freaking nailed in to freaking Port St Luchi right 34987 this Pro this is a physical I can't pick that damn thing up if I tried right so two things two things that would have completely turned this post around you guys are already putting out the mo most amazing content you're putting out beautiful images you're putting out a beautiful video you're riding the best ad copy we've ever seen right how could you not how can anyone not write some really cool stuff about a really cool property right we love real estate right especially love luxur luxury living real estate right so so two things two things that's missing from this post you guys all we're doing is we're posting it and and let's break down every platform because they're all the same so no no matter where you're trying to build your audience you guys if you're a local business owner and you're shaking your ass on Tik Tok it ain't going to work even if you're shaking your ass on Instagram it's it ain't going to work right you want to you want to because because because because so this applies to the personal Facebook page this applies to thousands of people that follow you on your Facebook business page when again 99% of you guys are watching watching this have 110 likes on your business page right and you ain't got no reviews I'm over here sitting on 107 God bless my 107 clients right God bless them all right all a well majority of them are agents some of them are local business owners shout out to Alina shout out to Emma shout out to Emma crushing it right shout out to my mortgage guy fasil right so so so most don't even have this but I'm trying to say it doesn't even matter it applies to the Facebook personal the thousands of people that follow us the thousands of people that follow us on the business page it applies to the thousands of people that follow you on on YouTube that subscribe to you on YouTube if you're even putting out YouTube content which the majority of you are not it applies to X it applies to to to um to Instagram it applies as you have thousands of followers that people that follow you on Instagram and you're over here posting open houses and listings that's not going to do it now again what do people really re relocate of course dude of course people relocate of course but that's not marketing so if we're going to put out content it's like dude I'm telling you it's easier than just randomly posting it's easier than just her putting on the personal page her putting on the business page her posting the same exact damn post on Instagram it's the same it's it's even it's even night and day better not the same it's even it it's it's it's even easier than taking that post and putting on LinkedIn right it's easier than all that here are the two things you guys and here's literally all it takes man and this this applies to a listing and an open house a seller guide and a buyer guide that the the the ad is a little different where where you're running just two a month just two a month I that's why I always say focusing on one person you guys focusing on an avatar that's that's a big a big piece of advice that I got to give you in 2025 is that most real estate agents have been in the business for a while they tend to to to continue to learn we're all practicing our our profession right we're all pract iing our art and so when it comes down to it is that the more you know kind of have you ever heard the saying the more you know the slower you go you've ever heard that I don't know have you guys ever heard that who's ever heard that who's ever heard that comment below if you've ever heard that have you ever heard that the more you know the slower you go it it it it it's true man in a lot of different things the more you know the slower you go right and so a lot of Agents they they'll bring their amazing knowledge onto social media and they'll share it everywhere I'm telling you man it's easier than that focusing on an avatar who who fires you up the most who is it a buyer that fires you up the most right is it someone that you can have coffee with take out wine and dine to a certain extent legally right is it a person that you can literally just pick up and go and show some properties to right that buyer that that that that that dream buyer or is it that dream listing is it that dream listing that's literally down the street your dream your Emma she Emma let's go back to Emma Emma is in Port St Luchi you think her dream listing is in San Diego California or do you think her dream listing is in Port Port St lucii like do you think her dream listing is in Kentucky is in is in Arizona is in now again who knows who knows and and at the same time who wouldn't who who would turn down a listing I get it dude I get it but that's not my point my whole thing is that's not going to happen dude that's not going to happen so two things two things two things because again I beat that one over over a dead hor I don't want to say horse but you get what I'm saying I've already said enough that that as we scale this friend count up you guys on any platform the majority are not going to live in the area just like you're not living in mine so the only two things that I would have done the only two things I would have completely skyrocketed the lead the lead capture on this post here's all I would have did again a buyer and a seller guide is a completely different strategy and it's very simple at the same time I teach that in my Friday master class I'll provide a link to that you guys do not miss out on my Friday my Friday master class I take you through 4 hours of this stuff um I'll provide the link but but here's all and and here's what I teach here's all I teach here's damn near step here's damn near step four step four because Step One is the business manager setup step two and this is the second hour we go for 4 hours 8 to noon Pacific Time on Fridays um so register while we can while you can while I'm still doing this um but step one which is hour one I teach the Facebook business manager setup hour two I teach the like ad how to run a like ad how to get thousands of people to like your page right away how do you think I have 14,000 you think I'm just popular no dude that happened with a Facebook like ad I literally show people I show my clients Heather I show I show my people how to run that ad and get thousands of people that's what I do at at at 10: a.m. really the second hour and then the third hour I'm teaching video ads the which could which could be this at as well but but I would have did I would have did a simple video Man a simple video on this property would have crushed it not this image not this image at all um and and even if it was not if so if it was not a video and I just had an image I would probably just have a few images this is fine or whatever but again here's the two things here's the two things here are the two things okay so take note on this take take note on this and share this with a real estate agent or share this with any local business owner because it all it's all it all applies in this case the offer happens to be a listing so I'm going to keep this video on on listing um and I can even show you an open house example too but I'm going to keep it strictly on listing subscribe to my channel make sure you're following my page I'm going to be putting out a lot of video content on two things here are the two things and this is all that's on my YouTube channel you guys so if you've been following me on YouTube shout out to you guys on YouTube I've been trying to build that for years now right so shout out to everyone on YouTube that's trying to learn Facebook ads and trying to learn sales funnels those are the only two things that I would have simply poured the freaking gasoline on when it came to this post number one I would have been running it as a Facebook ad targeting this area I'd have been targeting Port St Luchia I would have been targeting m manderin m manderin is that how you pronounce it um I'm assuming that that's a city I'm assuming in fact let's just check I'm assuming that that's a city in Florida right mandoline mandoline homes for sale yeah see so Port Luchi Port Luchi yeah so it's in that area so I'd be targeting you guys I'd be running an ad that's number one let me let me go back number one strategy is I'd be running a Facebook ad targeting that local area and I'd be spending 10 bucks a day some of you guys that have the budget which is which is which I just I just feel it's pennies compared to anything else you're going to you're going to spend money on or time on so if you're saying David I get free leads David I I just only work with referrals okay whatever dude but I'm just saying if if you're over here on social media trying to do what you do which let's keep it real we're all fishing for business we're all trying to build you know engagement from those that are really picking up or we're dropping right we're trying to build something right all of us all of us and I'm over here trying to serve you guys I'm that's my business right I'm over here trying to serve you guys and here's the here here's all I'd be doing number one that been a Facebook ad I'd be spending 10 bucks a day 15 bucks a day maybe even 20 bucks a day you're only running it for a few a few days anyway the damn property is going to go under contract very very soon but here's the magic here's the magic and here's why you have to be implementing these two things in 2025 you just have to man if you're trying to build on social media if you're actually trying to capture leads right if you're just over here shooting the and you just got your friends and family you guys okay whatever man whatever post to your post to your thousands of friends and and none of us are even moving there right but if you're actually trying to generate business from it if you're actually trying to trying to trying to really build something special right which I would think you are majority of you guys your dream listing is in your backyard your dream buyer is in your backyard this property is in a very specific backyard right so I would have ran a Facebook ad and an Instagram ad so when I talk about Facebook it's Instagram as well I would have been running a Facebook ad spending a measly spending a measly let's even call it let's even call it 15 bucks a day 15 bucks a day I would have ran that ad times 10 days I would have spent 150 bucks you guys I would have spent 15 bucks a day for 10 days I would run this I would run this exact post so I'm saying that's what I'm saying you guys already have the right ad copy your text is off the hook the two things we're missing is that rather than her posting it organically everywhere scratch that that's not even needed that's not even needed at all because I would have posted this on the business page and I would have ran it targeting that local area as a simple Facebook ad that's number one and I would have been spending freaking pennies to to do what what I'm going to show you on the back end okay so if this was a Facebook ad the only difference you can continue to post the damn thing everywhere whatever if that's generating phone calls okay cool go put it on LinkedIn and X but I'm willing to bet that you got thousands of people that follow you over there too and they all live across the country so again Emma's not moving to San Diego so if she was seen my listing again she wouldn't care and this is just the this is what the majority of your feed is just saying you guys that's all I'm saying that the majority of your feed is is seeing your content and it's like dude it okay that's cool but I'm not moving there and and and so so so so Emma the actual professional here's the advice number one we're running a Facebook ad that's it okay spending Pennies on it and I'm going to run it for 10 days for example even 15 but let's say even let's say let's say 10 because the way we start running ads and leads start coming in obviously that lead can come from anywhere but I know Facebook ads you if you really have this dialed in you start generating leads right away and and you can run it for 10 days and even even if the property went under contract who cares keep running the damn ad keep generating leads because here's what it looks like you guys here's what it looks like strategy number one and there's only two you guys that you got that you got to implement I would literally if this was me personally which it is because I'm building my own thing over here and I'm doing the same exact thing I would be in this case with a real estate agent I would literally stop doing everything and I would number one run a Facebook ad because here's the timeline and why it will Trump all of this organic posting that you're currently putting out on all these damn platforms okay so if I just dialed in and I said okay forget about all this damn posting I'm going to dial in and here's all it takes you guys and I'm going to focus in on this one on just a listing just a listing cuz I could talk about an open house and I could talk about solar guide as well and buyer and Stell Elites but we're going to keep this on buyer Elites for this for this particular strategy which is which is running a listing not even not even an open house yet right just the listing number one we're targeting that local area number two here goes the call to action so when you look at your listens and open houses you guys your call to action is always always always one one of these few things number one it's your phone number when the 4,400 people don't need your phone number okay they don't and and when you when you have thousands of people that that follow you on your Facebook business page trust me those people don't need your phone number either so the call to action on our post is not the phone number the call to action on the post is not the email email me it's not DM me it's not freaking click here and then you're taking me to an MLs link or you're taking me to your fancy website right and and and now I go to your fancy website and there's 15 other listings and it doesn't even freaking talk talk about this one that you just posted on right how many of you guys are doing that sending me to your generic cookie cutter replicated broker website you don't want to be doing that in 2025 that's a pretty website and very very informative for the back end after you capture a lead but here's tweak number two that's going to capture the lead be above above any other thing you could be you could be you could be thinking of and and and and again you guys I'm talking ads because I'm talking local right I'm talking ads if you're that agent that says I'm trying to build freaking Nationwide I'm trying to be a freaking R Ryan SE uh what the hell's the guy's name freaking um Siran and I'm trying to freaking crush it just like these guys crushing in New York just like these guys crushing in Miami I'm trying to freaking build Nationwide but even freaking when you look at that no dude yes they are branding themselves Nationwide but at the same time their client is so Niche that and that's the thing their their client is so Niche so it doesn't even apply to everybody right so it's like dude think of your avatar what that's what I was saying earlier who fires you up more is it the buyer is it the seller is it the investor is it the person going through foreclosure and they need to sell is it is it someone who's relocating that and and they need to sell is it someone that needs to rent right what who is your avatar that's what I would highly highly highly Zone in on you guys and that's what I was trying to say earlier is that who who is your avatar who is your avatar the more you start to know the slower you go in a sense where where you want to share everything and before you know it you freaking don't share anything it's like no dude focusing on one person because now you can you can start putting out content pertaining to that one person in this case this would be an actual listing this would be going after your buyers right finding a buyer for that property tweak number one target the local area that happens with the Facebook ad the call to action no more of this all other call to action so you go look at your recent listing you guys you go look at your recent open house do me a favor go to your pages right now look at your recent listing look at your friend's recent open house look at the call to action it's always the same it's call me it's direct message me it's email me it's click here and you're taking me to some full-blown website it's schedule your pro schedule your private private tour today how am I going to schedule private tour today when there's no link to click on and shout out to Emma this is not just Emma this is freaking everyone that's why I showed you my personal Facebook page I'm getting all this from what I see by the thousands every day all day in my newsfeed right this is just a tweak you guys are missing this is simply The Tweak you guys are missing you're not targeting your freaking audience you're not targeting where that property is located right again you're a coffee shop the majority of people yes there's going to be people driving through and someone's traveling yes I get it but you're normals and your randoms and your people that come in Daily and really serve your coffee joint are people that live in the that area dominate that local area you're a real estate agent and your dream listing is down the street dominate your local area run a Facebook ad that's what you have to be doing and again rather than posting on all these damn platforms I'm saying all it would take is two a month two posts per month and so for example I'd probably run this post for 15 days I'd spend 10 bucks a day and I'd run it for 15 days there's 150 then maybe maybe maybe after that maybe maybe yeah maybe yeah after that you could you could pivot into any other thing but but yeah let me oh gosh I could take you guys down a whole freaking because I'm just so fired up about this be because you guys already have what it takes man number one all we're going to do is we're going to run it as the Facebook ad number two this no longer becomes the call to action so when you look at your post you guys look at your friends listing this is no longer they to what you're you're going to see the same thing on everyone's call to action okay and then click on that link if it's taking to the full-blown website I'm telling you you're going to see it on everybody's this is the difference this is tweak number two tweak number one is running as a Facebook ad and targeting that local area number two number two the call to action becomes click here for all the details the call to action becomes a simple landing page a simple link that you own that you could track through Facebook you could put a Facebook pixel on the page and Facebook Let me refresh this page Facebook will start tracking the people who visit right now you don't get their you know name and phone number they're not going to say Stacy Jones 9 they're not going to give you that that information not a lead but it's data it's the fact that that individual that that that IP address visited your web page then you take this link create what Facebook calls a Facebook custom audience and now you can start tracking people who land here and and and why is that so powerful because if I was running a Facebook ad if it was an actual Facebook ad I'd be getting people to land here by the thousands and now Facebook allows me to create this custom audience which allows me to put everyone in in this bucket and now I could put that bucket aside and retarget them in the future with a different ad these are people who literally thousands of people because I ran it this because I ran this as a Facebook ad this would EV be thousands of people that are in this audience that will just I'll just run an ad to in two weeks I'll run another ad to in two weeks I'll run another ad to an open house in one week I'll run another ad to an open house and I'll retarget people that are landing on these pages and before you know it because I'm just targeting a local area that whole town starts to know me and this is happening you guys with two videos per month two videos per month so even if she didn't want to be on camera she could have easily went out there on her iPhone you're always holding the phone horizontal when it comes to Facebook ad you can run it vertical but but horizontal is really really good on Facebook ad um it just depends on where you're placing it within the platform but that's another that's another video I I'd get in the habit of of of of WID screen okay WID screen WID screen for Facebook for Facebook and and and Instagram as well but this is pertaining to an ad even if she didn't want to be on camera she could have went out there grabbed her phone and just simply w hey guys this is Emma I'm the listing agent of this beautiful property let me let me show you it I wanted to to to record a few minutes of it of it here and just kind of give you a walk through of of of what it looks like it it was just listed here's what's going on four bedroom three I could have easily been talking behind actually it would have been this way actually yeah it could have been this way I'd be literally behind the phone not even on camera just narrating it and that'd be a three minute simple video on my cell phone simple same text same everything but number one I'm running a Facebook ad and then number two the call to action becomes click here for all the details as that person clicks they're tracked but here's how simple the page is you guys this is what we call a landing page it's what we call a simple cells funnel and in the real estate space it's very very basic it is a simple page this looks night and day this this looks freaking complete opposite from your beautiful fancy exp website this looks very very very basic and nothing here compared to that MLS link that that Flex link or whatever that link that you guys are sharing the MLS Flex or whatever this looks this is basic get instant access to the price and photos of the property homes in this neighborhood are moving fast schedule your private showing before the bidding war begins a few bullet points one single button head shot logo a few reviews right one single button that's page one that person comes here they enter their name email and this is when I'm going for a phone number because it's a listing or it's an open house right this is when I'm going for for phone number as well normally if I'm just giving away a buyer guide or a seller guide this is what I teach real estate agents I'm telling you you guys this Friday I'm doing a master class click the link I'll provide the link in the comments click that link join me this Friday that's what I was taking you the number for hour one is setting up the business managers hour two is running the like ad and getting thousands of people to like your like your Facebook business page and then and then hour number three is when when I show you how to do these simple videos all that I would have done here different was the video and then obviously the call to action that's all how it did I teach you how to run these videos you guys I teach you in fact shout out to Emma I just put out a training video showing her it's on my YouTube channel go to my YouTube channel I just have had a video of uh uh training her on how to run ad step number three which is how to run this as a Facebook ad not this one particularly an older one um last month I think it was but I taught her I was literally on that YouTube video showing her step three which is how to run a Facebook video ad and get and get thousands of people in this area to see a damn freaking video right that's what you want if you're trying to Brand yourself local you guys and then and then step four is when I show you how to run it as as a lead ad now here's here's what I'm showing you so here's what I'm showing you here's what I'm showing you here's what I'm showing you I'm showing you how to gen generate a ton of local leads for this listing right so again all I would have done differently is that number one I would have rent it as as a Facebook ad so now I'm take telling Facebook hey I'm looking for leads optimize this ad show it to people who are likely to opt in show it to people who who who based on your AI Facebook show it to people in this local area that are looking to buy there I'm telling you guys this is magical the time that we're in social media you got to be thinking ads we if we're building a local business and we're over here trying to generate leads and generate appointments I'm trying to tell you right now this is all it takes it's these two things this is what I teach on in my Friday Master Class FBI ads for beginners this is what I teach is is is is the call to action the ad for sure the call to action they click they come here that was page one they opt in right that's that page one they opt in they land on page two that's number two a sales funnel so so page one you guys and I give these sales funnels away for free to everyone that joins me on my Friday Master Class you can you can end up joining me on my Friday Master Class just to come for the funnel you could be you could be coming and reg registering and and and getting all this training obviously on top of it I'm going to freaking even if you can't make it live I I I provide you with a full-blown course and I provide you with that same day training um so so even if you can't make it live but I have I have a lot of clients that join me Friday that come just for the damn funnel the funnel that's page one right I have an open house one I have a listing one I have a seller guide one I don't want to overwhelm you with all those other ones but it's all the same you guys it's literally all the same moving forward you guys don't need in my professional marketing opinion you don't need a fancy website what you need is a simple landing page a simple landing page for your listing a simple landing page for your open house a simple landing page for a seller guide so as you're out there out there out as you're out there trying to educate your local area on on listing on listing their property maybe you're educating homeowners on what it takes to sell right you're after listings in your local area I'm telling you guys all it would take is two videos per month um that's on the listing side that's on a seller guide let's keep it just on the listing let's keep it just on this so look you guys they just opted in I just entered my name I entered my email I entered my phone number and now I'm on their page too I'm on their page too thank you for your interest they just opted in they just hit this first page they click the button name email they opted in they're now on page two and this would be a simple video here's what I want you guys to do practice this video so no matter what software you're using you need sales funnels most of them run about a 100 bucks a month reach out to me I'll give you these funnels for free um most of again they're all click funnels High most crms are even more than that some of you guys are probably paying more than a 100 bucks a month for just a CRM over here I'm telling you landing page landing page software right and most of them are around a 100 bucks a month this one right here is all we need listing open house seller guy buyer go whatever it's two pages page one give me one second that's page one page two four bullet points okay drop this down because this is a super super this is what I call the money page this is what I call this is the conversion right this is where the conversion happens we put out the post on the listing it could have been a post on it could have been a post on an open house it could have been post on on freaking educating the homeowner on what it takes a what it takes to sell and now you just offer them your free download which is your free seller guide it's the same for every business you guys two pages but you you just have to have an offer okay you have to have an offer in this case the offer was information on the listing um as they land on the second page the four bullet points number one thank you thank you thank you thank you thank you for your interest in 777 Brookstone Road my name is David I'm the listing agent of this beautiful property let me tell you more about it you guys this is so powerful I'm telling you some of you guys that really soak in this game you guys are going to crush it in 2025 what I'm trying to tell you is number one Facebook ads it's the only way that's that I'm going to generate traffic coming to this page it's the only way is a Facebook ad I can't just keep posting on social media right Ain't No One Calling a ain't no one scheduling a private tour right so if it was an ad I'd be T I'd be talking to and I'd be targeting thousands of people that live in that area and then number two if I was driving the the call to action it's no more just schedule your private tour today no no no no it's click here for all the details as they click they land on the landing page so we need landing page software they opt in they land on the thank you page number one thank you thank you thank you thank you thank you for your interest in this beautiful property number two introduce yourself my name is David I'm the listing agent listing agent of this beautiful property let me show you let me show you let me let me tell you more about it and show it all Let Let me let me number two would be something like and and here's what I would do with number two bullet point number two I would would literally be at the property hey guys this is David I'm the listenting agent of this beautiful property what I'm going to do right now is I'm going I'm going to I'm going to record this and I'm going to show you around it's a four-bedroom three bath I want to show you the kitchen dude I would literally be at the property doing this video right here and this is a two-minute video 3-minute video it could be a 4-minute video but there's four bullet points that we're hidden on number one thank you number two introduce yourself and show me the property be at the property these are for you ninjas out there those agents that are saying okay David I'm fing what you're saying you're telling me social media but you're also telling me the these thousands of people don't give a damn about my post so why am I even showing it to them you're saying okay let's target our local area let's run a Facebook ad and and then also I'm saying when they click tweak number two is the call to action we need to be driving people to a landing page that's it that's tweak number two a simple landing page so if I was running a Facebook ad I'd be optimizing this post the same exact post right the same exact everything I'd be optimizing it to my local area and and Facebook would be running it to only people who are likely to buy people that are L literally looking and and showing buying and all these purchasing freaking habits Facebook is tracking Us by the thousands of data points it's not even funny okay and so the call to action if I was driving that to a landing page getting the opt in run that ad for let's say 10 days 15 days yes the property went under contract in 48 hours yes the prop property probably went at at at at asking and everybody's happy and and and and now we're under contract okay cool that doesn't mean I necessarily have to stop stop running running that ad that that's what I'd be doing I'd be running the ad I'd be running the ad for a little longer I'd be running it for 15 days if that property went under contract in three four 5 days six days and and obviously things are moving now but but things haven't been moving in 2024 right so a lot of you guys are like damn David like it's not even moving like that but but even if you did even if you when you do have that listing I'm telling you man if you drove it and ran it as an ad for at least a good amount of time couple weeks couple weeks and then and then week and in and then the the second half of the month so if I ran that for 10 15 days 15 days if I ran this as an ad for 15 days and then day 16 to day 30 that would be ad number two okay those are your two per month you guys so if I was running two if I here's all I'd be doing I'd be posting two times per month on my Facebook business page and that's it so all of you guys watching this you can continue to post on LinkedIn Instagram Tik Tok Facebook personal page Facebook business page and you could try to build a YouTube channel like me you could be you could continue to do that David I'm posting organically David I got it cracking over here on Instagram I got 3,700 followers blah blah blah it's like dude if that's if if that if that's you right that's your strategy and these thousands of people are across the country okay cool I'm just showing you right here it's easier than that it's EAS way easier than that if I was a local business owner all it would take is two post per month this is post one okay this is post one target that local area Str tweak number two is the call to action click here for all the details number one I'm thinking them number two I'm introducing myself I'm at the property doing a freaking walkth through on my cell phone right I'm saying all this in video form on my cell phone I'm showing them the property and then number three there's four bullet points right here and then number three is I'm telling them to check their email hey guys check your email I just sent you all the details I sent you images I sent you all the specs I sent you even a freaking drone video that we did a couple days ago make sure you check your email and be and this is all part part of number three this is what I teach real estate agents you guys number three is I also say not only not only check your email for all the details because I just sent it to you but be on the lookout for my future emails because over the next few weeks I'm going to be educating you I'm going to be showing you more listings I'm going to be keeping you up to date with with Market Trends and I'm going to be really really diving in and showing you showing you Dill of the weeks that you're not going to see anywhere else make sure you check for my emails and and and and I'll stay and let's stay let's stay connected right I may I might say something like that bullet point number three check your email yes cuz I just emailed you everything on the property but also be on the lookout for my future emails I got a ton of great stuff coming your way right and then number four number four you guys is the is is just the icing on the cake number four is is is is that that's why call this the money page this is when now number four hey guys and by the way I have ton I have a ton of families coming over tonight I have freaking families booked out for the rest of the week I got the Garcia's having stopping by with all 19 other family and friends on Wednesday people are scheduling their showing if you want to schedule your private showing click the button below it'll take you straight to my calendar where you can schedule your best time that's bullet point number four so bullet point number four is when you're going for the call this could be a call in an open house this could be call be be a call on on a listing this could be a call on a seller guide this could be a a call at a gym you just got me to opt in and now I downloaded your 7-Day pass to your gym now I'm on the second page you and video telling me these four bullet points and then you're call to action this might lead to a calendar as well right so this really applies this really really really crushes it you guys really crushes it for service-based businesses especially businesses of businesses like ours where we're in the client services business we we literally service people we service clients right that's the business we're in so majority of us are after appointments I'm just telling you how to do it on social media number one we got to run it as a Facebook ad and number two we got to be sending people to a simple landing page where we can capture the lead and here's the thing too once that lead is in you guys this is where I'm going in and saying hey you guys schedule a private showing here's what I'd love to have you expect blah blah blah and boom I would schedule I I would I would go in for number four but here's the thing some people openhouse listing buyer guide seller guide coupon book you just gave me a a a 10% off my next donut at your coffee at your coffee shop this could apply to anything you guys on on on on this second page that's why I call it the money page in the real estate case your job your your whole not job but your whole objective is to obviously get that get that call okay those that don't schedule here you guys that's where your email automation is super super important your email automation is where where automated emails are triggered staying on topic don't don't all of a sudden you you got me to opt in on your listing and then now you're showing me freaking um emails on freaking VA mortgage loans like right that doesn't even make sense or like you got me to to to opt into this to this buyer actually that I guess that would make sense on on the mortgage side if this was a buyer right someone looking for probably funding in the future to buy to even buy this property right I get it so things like that that's what you want to want to do but but most importantly in your email automation that's where you need to be nurturing the lead and building the relationship and and and it's never been easier today than to lead people to you on social media and I truly believe a lot of people miss that in their em automation once someone opts in you guys you have to nurture that lead and you're going to do it via em automation that's why these softwares landing page email Automation and an online calendar those are the three tools that you need so if you're saying oh David my KB core can do a landing page okay well whatever can it also sh out emails in a very customized way where you're where you're only emailing People based on that exact topic or whatever the offer may have been on the front end right if if if they opted into a seller guide only talk to them as if they're a homeowner if they opted in on a buyer guide and they saw your post on social media especially in your local area because you're running a Facebook ad right they download your buyer guide okay only email them have have that's what I'm you you got to be stacked right you want to have 10 15 six or 20 25 emails literally preset ready to go out every four days every five days every six days you'll have an email going out nurturing that lead staying on topic right n nuring that lead staying on topic but also getting people to connect with you on social media email number three hey Dave hey John this is Dave just wanted to follow up hey I know you you you inquired on S 77 Brookstone 3 weeks ago hey I I'm so sorry the property went to the Garcia yeah they loved it oh man God bless them blah blah blah hey I wanted to show you this next listing or hey I wanted to connect with you on Facebook are you on Facebook hey John I just put out a new video I post on my Facebook business page click here to to watch now that could be email number nine through your email automation you guys you want to be leading people not just to the next listing yes those are sprinkled in so if I had 20 preset emails yes a new listing might be sprinkled in here and there but majority of the time if I had like let's let's call it my first 10 my first 10 emails obviously getting this person to to book with you another appointment that'd be email number two send out an email hey John if the property was still under contract or if the property have hasn't sold right then yes it'd be all part of my email automation but what I'm also trying to do is get that person to connect with me on social email number two might be like hey Dave this is John just following up hey I know he inquired on 7 77 Brookstone you opted into my page a few days ago hey thank you so much for doing that hey I also noticed that we're not friends on Facebook I'd love to be friends with you John click here it'll take you straight to my my personal page where you could request me as a friend can't wait to connect with you stop taking people to your business page especially if you're not running Facebook ads you guys if you're not running Facebook ads here's what I'd be doing I would be running Facebook ads targeting my local area getting getting nothing but hundreds and then eventually thousands of friends over here of people that opted in if I'm going to put out content I might as well get leads from it right so if you post it to the Facebook business page and rented as an ad and took people to a simple landing page on a listing on an open house on a buyer guide on a seller guide and I'm telling you right now all it would take is two per month one every 15 days okay so in this case there's a listing it might even be an open house but on a buyer guide or a seller guide all you guys reach out to me or join my my Friday master class let me show you how to put together a buyer or a seller guide It's so powerful and it's so simple when you're running ads on it when you're targeting your local area on it okay because all that changes you guys is yes I'm targeting the area tweak number one but then now tweak number two I have an actual page to bring someone to a landing page so reach out to me reach out to me I'd love to give you these funnels for free in this case I'll keep it just on the listing one so we don't get super overwhelmed but as the op again again again you guys this is where I'm saying hey schedule a call click the button below it'll take you straight to my calendar where you can schedule your best time right and that's what it's all about is is that appointment but again even when that appointment does not come through it's no big deal that's what the email automation is in place so most of these softwares you guys if you're going to have a landing page software landing pages email Automation and your online calendar those are the three tools that you absolutely need on social media today when you're a local business owner when you're the CL when you're in the client services business and you're after appointments right you're after appointments you're after serving people and you're after scheduling appointments okay cool let's chat tomorrow at 10: okay cool let's I'll meet you at let's Zoom at 12 I do the majority of my appointments on Zoom it's very very very very amazing that and it's been that way for years it's okay it's been that way for years right so however you do it on a phone call whatever however you book appointments now if you're in that business start running Facebook ads to a simple landing page and I'd love to help you do all that um but also on top of that make sure you're make sure the the ones that do opt in not all of them are going to schedule a call right now right and that's fine that's where you have your your email Automation in place and that's where appointments will will obviously come as well will eventually come as well is because your email automation is so stacked and you're filling up thousands of people on your personal Facebook page with leads that are coming in and these are people that live down the street that's the thing shout out to Emma I want Emma to take over Port St Luchi I want her to start running ads and getting her face seen in Port St Luchi because it doesn't take much you guys it takes two a month so while all you guys are posting on all these random platforms building a local business with a physical product in a local area I'm going to spend I'm going to I'm going to post twice per month on the business page and they're all and they're both going to be an ad that's it and I'm going to spend 10 10 bucks a day 15 bucks a day and and and and I'm going to and I'm going to crush it and I'm going to lead people to a simple landing page that's where I'm crushing it that's where I'm crushing number one I'm running a Facebook ad targeting that local area