DAV Patriot’s Pitch contest - Keith Jenkins - Warrior's Crown

Duration: 4:36 669 transcript words EN summary

Video summary

Keith Jenkins, a retired Army Command Sergeant Major with over two decades of service in Army Aviation, is the founder and CEO of Warrior's Crown, a veteran-owned premium scalp care brand dedicated to men who are bald or shave their heads. As an alum of the DAV Patriot Bootcamp's fall 2025 cohort, Jenkins identifies with the struggles faced by many men whose receding hairlines lead to diminished confidence and social withdrawal. He emphasizes that his mission goes beyond mere aesthetics; it is about restoring coin, confidence, and connection for men who often feel invisible or judged based on their appearance rather than their character or achievements. The core of Jenkins' argument centers on the necessity of protecting the scalp from irritation, flakiness, and the serious threat of skin cancer, a risk he personally survived. He critiques current market offerings, noting that many lotions leave greasy residues that clog pores while exfoliators strip away natural oils, leaving men with little effective protection. In response, Warrior's Crown offers a specialized product line featuring hydration formulas that lock in moisture all day and an SPF 30 solution called the Sentinel to shield against sun damage. Jenkins highlights that these products provide not only physical safety but also a natural glow through sunless tanning, empowering bald men to stand confidently on stages and in social settings without fear of judgment or harm. Jenkins presents a compelling business case for his venture, citing a massive market opportunity where over 70 billion dollars are spent annually on men's grooming, with scalp care alone representing a significant niche. Having developed their products and conducted extensive testing with 150 customers within the last year, the company has already secured recurring revenue through subscriptions and built credibility with a base of loyal clients who have left five-star reviews. The brand leverages diverse distribution channels including Shopify, TikTok Shop, Amazon, partnerships with barber shops across the nation, and retail locations in dermatologist offices, aiming to become a first-mover leader in this specialized category while enhancing the resale value and community standing of its customers. Looking toward the future, Jenkins outlines ambitious goals to expand Warrior's Crown's impact by building a stronger community and exploring government procurement contracts for their skin care lotions. The company is deeply rooted in its local environment, drawing support from Clarksville, Tennessee, major barber shops in the area, military exchanges at Fort Campbell, Kentucky, and creative partners like Boom Boom Creatives and Alora Labs. Driven by his personal journey as a bald leader who has commanded thousands of soldiers, Jenkins concludes that true strength lies in embracing one's crown boldly, proving that bald men do not hide but instead lead with courage and integrity.

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Keith Jenkins is a retired Army Command Sergeant Major with more than 24 years of service in Army Aviation. He is the founder and CEO of Warrior's Crown, a veteran-owned American-made premium scalp care brand. His company is dedicated to helping bald and head-shaving men protect, hydrate, and confidently embrace their crowns. Keith is an alum of DAV Patriot Bootcamp's fall 2025 cohort and is a DAV member. >> Imagine. An ambitious young man in his late 20s. Hairline's receding fast. He used to own every room that he walked into. Now, he avoids the spotlight. He swipes left on that screen on that app before the women can swipe right on him. Or that middle-aged man that's standing in up on the stage giving a pitch. You'll wondering if you're listening to the words or the shine on his crown. It's not about looks, it's about coin, confidence, and connection. Hello. My name is Keith Jenkins. I'm the CEO and founder of Warrior's Crown, where we provide premium scalp care and scalp care products for bald and head-shaving men. It's about the career, it's about your social, it's about the romantic. It all has to do with confidence. Confidence is everything. So, with the confidence, we need to protect ourselves. We protect ourselves through our skin exposures. We ex- We protect ourselves from the skin irritations. We have flakiness. And then, we have the skin cancer. But, is all about the skin cancer? Yes. The skin cancer is protection we need. The threat is real because I'm a survivor of that skin cancer. Lotions, balms, exfoliators, they don't they don't count at all. Lotions, they provide that nasty greasy stuff that's all over your head, the bombs that clog your pores, the exfoliators that strip the natural oils from your scalp, or worst of all, nothing. At Warrior's Crown, we have a premium scalp care product line, our old fashion that has the hydration that locks in all day long, our Sentinel that is the SPF 30 that protects our scalps. And with the hydration formula mineral hydration formula, our smoked old fashion gives us the courage to come up here on the stage and giving us that natural glow with the sunless tanner. The market is huge. There's over 70 billion dollars being spent on men's grooming care, over 1.3 billion being spent on scalp care. 25 million dollars is what Warrior's Crown is seeking for ages 25 to 35 years. Why us? Why now? Men are investing more than ever. Scalp care is becoming one of those specialized categories, while we want to be one of those first movers in this category. We own our business. We have Warrior's Crown that has online distribution with Shopify, TikTok Shop, along with Amazon. We partner with barber shops across the nation. We have dermatologist office retail stores. We have a recurring revenue service with our subscription base that's building the confidence, and most of all, the credibility with our customers. We want to unlock the potential with government procurement and I get in with the contracting for the government agencies with our skin care lotions. We started this entity over 12 months ago. We developed the product. We We did our testing and long with 150 different customers. We have 14 recurring customers with 28 five-star reviews. We reach In the next 12 months, we want to reach directly to those customers building a community while enhancing their resale value. We are a veteran-led but powered by the community such as local MyCity in Clarksville, Tennessee, five major barber shops in Clarksville as well as Fort Campbell, Kentucky's military exchange, Boom Boom Creatives along with Alora Labs. It's personal for me. I've been going bald since I was in my early 20s. I've led thousands of soldiers as a bald leader and a skin cancer survivor. With that, bald men are entries and always on your crown cuz the bald and bold never hide. >> Give it up.