Create MOMENTUM, Take the First Step and EXECUTE on YOUR DREAMS with These EFFICIENCY HACKS
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The core argument of this episode centers on redefining failure through the lens of artificial intelligence, where algorithms treat unsuccessful attempts not as personal embarrassments but as valuable data samples that inform future iterations. The speaker illustrates how AI systems often begin with clumsy, inefficient movements in games like Breakthrough before mastering them, emphasizing that these initial "failures" are merely information-rich opportunities for learning rather than indicators of inherent inability. This perspective shifts the emotional pain associated with failure from a deterrent to a biological mechanism; nature has wired humans so that the discomfort of failing triggers memory and focus areas in the brain, effectively laser-focusing attention on lessons learned. Consequently, individuals should stop avoiding action due to fear of failure and instead embrace it as a necessary step toward mastery, understanding that running out of steam or losing interest is often simply a signal that one has been engaging only with "overhead" tasks rather than exciting elements. To sustain momentum when energy wanes or boredom sets in, the speaker advises auditing one's activities to ensure they are not solely composed of mundane duties and instead integrating elements that spark genuine excitement. He notes that while everyone is prone to laziness and fatigue, those who succeed know how to structure their days around what energizes them, distinguishing between cellular energy (diet and sleep) and psychological energy derived from loving one's work. A critical rule introduced for overcoming procrastination or the paralysis of not knowing where to start is a strict time limit on planning: if an individual has spent more than 72 hours thinking about a project without acting, it is time to move forward regardless of perfectionism. The speaker uses the analogy of art students graded by "pounds" rather than single masterpieces to demonstrate that volume and iteration lead to better outcomes because they force experimentation in real-time; sitting on the bank planning never yields success, whereas jumping into the deep end forces rapid adaptation and learning through messy action. For individuals struggling with self-management or codependency due to personality traits or genetics, the solution lies in recognizing that "you become what you repeat" based on neural efficiency mechanisms like myelination. The brain conserves calories by strengthening pathways for frequently repeated thoughts, meaning negative self-talk about being indecisive becomes an easier default over time unless interrupted. To counteract this evolutionary tendency toward energy conservation and habit formation, one must consciously insert pattern interrupts that replace limiting beliefs with empowering rules, such as deciding to make a decision within ten minutes or refusing to stand still even when afraid of looking foolish. By repeatedly affirming new identities—such as being someone who acts quickly despite fear—the brain eventually rewires itself through neuroplasticity, making the new behavior feel natural and expanding one's capacity for bold action rather than shrinking life into smaller, safer boundaries. Ultimately, the speaker argues that overcoming procrastination, doubt, and external competition requires cultivating an amplitude of desire so intense it mimics a drowning person's desperation to breathe air again. This level of "raging inferno" desire is necessary because human brains are naturally lazy and will default to comfortable but unfulfilling paths unless there is a compelling reason to push through discomfort. The process involves starting with a legitimate interest, setting rigid rules for accountability (like working out five days a week), celebrating small wins to reinforce the behavior, and fantasizing about future success to generate emotional amplitude that justifies further effort in the brain's reward system. By combining this intense desire with the understanding that skills have utility and can be honed despite opposition—much like LeBron James cannot be stopped from scoring—the individual transforms a glowing ember of interest into unstoppable momentum, proving that winning ugly is still winning and that anyone willing to pay the price of disciplined action can achieve their dreams.
Read the full video transcript
[music]
Everybody, welcome to another episode of
Impact Theory. Today, we are going to be
diving into the topic of how on Earth
do you actually take that first step?
Whether you're dreaming about something
big, you're dreaming about something
small, I promise you that getting that
first step, getting that first bit of
momentum is everything. And I know a lot
of people struggle with that, and so
we're going to be diving into exactly
what you're going to have to do to get
yourself to propel yourself forward.
Because you can, my friends. You can,
and when you do, it's going to change
your life forever. All right, without
further ado, here we go. First question
is, how do you take action when there is
a persistent feeling that you will fail
eventually because you cannot sustain
your interest? Okay, so there's two
issues in there. Number one is the fear
of failure. So, first of all, I want to
break everybody's notion of what failure
is. We're going to start thinking about
failure in the terms of artificial
intelligence. Now, the reason I bring
that up is in AI,
they have these self-learning algorithms
that can try something over and over and
over, and in the beginning, they're just
patently embarrassing. It's hilarious.
You see this AI, like there's one we're
trying to play this game called
Breakthrough. And it's like wiggling the
paddle back and forth, and it looks
super awkward. Like the game the AI
clearly has no idea how to even play the
game. So, it's just told get a high
score, but it doesn't know what actually
gets a high score. Doesn't know what
gets any points.
And so, you see it doing all of this
like herky-jerky movement that if it
were a human, it would be very
embarrassing. You can imagine somebody
running out on the tennis court, and
they don't even know that they're
supposed to hit the ball, and they're
just swinging around like mad.
Now, we would say, "You embarrassed
yourself. Oh my god, what an epic fail."
On and on. AI goes, "It's a sample."
That's it.
And that difference between you're an
embarrassing failure, that was an epic
fail. And you have a sample now. You
have a data point. You tried something,
you got a result, and that result
teaches you something. So, now next time
you can do something different, you will
get a different result. So, once you
realize that the reason that failure is
the single most information-rich data
stream on Earth is because when you
fail, it hurts. That emotional pain that
you get from failing triggers the areas
in the brain that have to do with memory
and focus. So, you really laser in to
learn the lesson. You trigger memory
formation, so you'll be better next
time. So, nature has literally wired
this up for you to be the most
advantageous thing, and the only problem
is that you think of it as something to
avoid instead of the way that AI
researchers label it in their research,
which is it is just a sample of data.
Now, if you could take that on in your
own life, I think you'd be a lot less
worried about not starting, because you
know that ultimately you're going to run
out of steam. Because now that running
out of steam, where did I run out of
steam? Why did I lose interest? What was
it about this that became unsustainable?
I will just tell you in my own life. I
work like a dog. I work an average of 93
hours a week. I could have bought an
island and retired a long time ago. I
could still buy an island today and
retire. So, the question becomes why
don't I? Why instead do I show up and
work 93 hours? And the reality is that
I'm excited about what I'm doing.
Now, I am as prone as anybody else to
laziness.
I'm as prone as anybody else to running
out of steam. I just know what the
things are that spring me out of bed in
the morning to get me excited to tackle
something. And then I know what to do
when I start getting really bored.
So, for instance, for whatever reason
the last few days, I've actually sat
down and audited. Why do I feel like I'm
lacking energy? My first assumption is
always diet. So, I looked at my diet and
I'm like, nope, my diet is on point
right now. It's got diversity. I'm only
eating whole foods. Like, literally all
the things that I could normally pick
apart. So, I'm like, I'm pretty sure
that this time it isn't diet.
And then, I started thinking, well,
because of some reasons with one of our
key employees ended up getting really
sick and so has been put on hiatus for
the next 3 months. And so, the project I
was most excited about went from like
this high level of excitement and we're
moving forward and all this progress to
now doing the thing that I hate most,
which is digging through resume after
resume after resume trying to find
somebody to step in and it felt like
everything had stalled out and I asked
myself, is this because
we've stopped making progress on that
project that I'm super amped about? And
I ran a test and I did something that
was really exciting and my energy levels
flooded back and I was like, okay, this
is actually perfect. This is a perfect
sample. It's a perfect bit of data.
Okay, I was starting to flag in energy
and enthusiasm because I was only doing
the boring [ __ ] Okay? What Jeff Bezos
calls the overhead. No matter how much
you love your job, every job has
overhead, the boring stuff.
And what you have to do is find ways to
bring into what you're doing something
that excites you. And if you hate
everything about your job, get a new
job.
There is no reason or excuse, quite
frankly, in your life if you know, man,
the things I want to accomplish,
I'm stopping. I don't even start because
I know I'm going to give up. And I can
just tell you, there's only two reasons
you're going to give up. You get bored
or you encounter an insecurity.
Once you unwind those and you learn how
to make sure that A, you're doing a job
that isn't pure overhead, it isn't pure
boredom, so that there are elements that
you could pull in where you could
structure your day in such a way where
you're spending some amount of time
doing things that really excite you,
that reconnect you to that thing that
gives you energy, right? There's two
kinds of energy. Cellular, are you
eating right? Are you sleeping?
And then psychological. Are you amped
about what you do?
Because let me tell you,
all the money in the world pales in
comparison to joy.
Actually loving what you're doing.
So, to bring it all back around, you've
got two things. Number one,
make sure that you change your
relationship to failure. Failure is
incredibly useful. And number two, make
sure that you're doing something that
excites you. If you do those two things
and then just work in a bit of
discipline so that you keep pushing
through the parts that are overhead to
make sure that you get back to the
exciting stuff, and you'll be able to
crush it. Just remember, you're having a
biological experience.
So, manage that neurochemistry.
All right. Next.
When one does not know where or how to
start, like not at all, how does one
then get started? For example, how do
you start your business with zero
experience in business but so many
skills gained from your job? All right,
this is amazing. So, here is the
reality.
When it comes to figuring out where to
start,
the truthful answer is, guess and get
going.
Guess and get going. Your guess may be
terrible, but what did we just learn
about failure?
It's information-rich. We're going to
learn something. It's a sample. Does not
say anything about who we are as a
human. Does not say anything about our
future ability to be successful. It is
not a
um
does not etch in stone who you are and
what you're going to achieve in life
that you start clumsy, that you fail in
the beginning. My thing is the reason
people say just throw them into the deep
end is because let me tell you, you
start trying things real fast when
you're sinking to the bottom of the
pool. Hey, does splashing my arms around
like this work? Does kicking my legs
like this work? Does grabbing at the
person next to me and like trying to
climb up them? Does that work?
That's you running a bunch of
experiments which you never would have
done sitting on the bank thinking about
it.
You will not be able to think your way
to success. That doesn't mean that you
shouldn't think. It just means when you
think and then go, either a lot of time
has passed. So, I would say if you've
thought for more than 72 hours about it,
thinking is no longer going to help you.
That window though, very beneficial.
Sleep on it a couple nights, really
think through it, do some research. But
now, post 72 hours, it's time to take
action. Now, that doesn't mean that
we're not going to think about it
anymore, we're not going to research. We
are a whole lot. But that research
magnifies tremendously
when it's paired with action.
So now, reading an article, listening to
a podcast is paired with flailing around
like an idiot in the deep end going, "Oh
my god, now I see what they were trying
to explain in that book, that article,
that video, whatever."
But you're never going to be able to
make those connections if you're not
actually in it. So, you're not going to
think your way to success. You were
definitely going to get in there and do
your way to success. So, that's the
critical thing. There's no magical first
step. You're so worried about the first
step because you think that there is
some like magical auspicious first step
that's like and I see this now with um
NFT artists where it's like, "Oh man,
but my Genesis piece means everything."
And so, they don't create anything
because they are so worried about what
their first piece is. [ __ ] that noise.
Do something. Create. Get out there.
Try.
Longevity.
That's the game.
And if you would allow me
an aside.
There was a class, I forget where, but
this is so interesting. Bear with me.
Where an art teacher said,
"You have two options before you.
Your final grade can either be based on
a single piece, and it's all you have to
create this entire time. Or
I can grade you based on the pounds of
art that you output, literally. The
pounds, the weight, the number of items
that you create." I think this was a
sculpture class.
So, you've got people that are like,
"Hey, amazing. I'll take all my time.
I'll do one thing. It's going to be
amazing." And she said, "Without
question, like 95% of the time, the best
grades went to the people that did art
by the pound." Why?
Because they tried and failed and tried
and failed. And they weren't precious
about it, and they just got in there,
and they got messy, and they pushed
their skills forward. They got those
samples. They learned. They researched.
They tried. They had a whole bunch of
stuff that was garbage.
But, man, a few times in there, they
really hit on something, and they really
learned, and they really pushed
themselves forward. Live life by the
pound.
All right. Next up.
How do you take action as a codependent
person that has a hard time
self-managing or making decisions?
All right. So, number one, you become
what you repeat. Now, I am not denying
that there are genetics. I'm not denying
that there are personality
um
predilections. Some people just lean
some kind of way. So, I get it. You may
have an easier time becoming subsumed by
another person and have a hard time
managing yourself and um that you don't
have a belief system or a set of rules
that forces you to make decisions. But I
also know that you're reinforcing this
stuff by having a self-image that says
that you're not good at self-managing.
That you're not good at making
decisions. That you are a codependent.
Stop saying that.
And the reason you're going to stop
saying it, even if it is true,
is because the way that the brain works,
you become what you repeat.
So, even if you were, let's say, on a
scale of 10,
that you were born a four
as somebody who's likely to struggle
with making decisions, as somebody who's
likely to become codependent. By
repeating it, you're now an eight.
That was manageable when it was a four.
Now that it's an eight, we've really got
a problem. And by the way, it will just
seem more and more true
that this thing about you is just
inescapably true. There's nothing you
can do. It's your nature. You have
always been this way. Which is why you
started admitting it in the beginning.
It was I'm not repeating it, Tom. I'm
just admitting it. I'm just being honest
about where I am. Yes, the problem is
that your brain
will justify whatever you think and
feel.
So, if you start thinking and feeling,
"Yo, even though I was born more likely
to struggle with decisions than somebody
else, more likely to let other people
sort of consume my own personality and I
just default to them, even though I was
born that way, I have set up these rules
in my life to ensure that I don't stay
that way." Now, repeat that to yourself.
Say that over and over and over and
over. And suddenly that eight
begins to atrophy down into a four. Now,
what's fascinating is why this happens.
This is neuroscience 101.
Our brain was developed by evolution. On
an evolutionary time frame, we were we
spent the vast majority of our life
cycle as as
having to really work to get calories.
Which means that our brain has developed
mechanisms to make sure that we don't
overburn calories. Now, your brain
itself weighs like 3 lb and burns
between 20 and 25% of your total caloric
intake.
Imagine that. It's this tiny fraction of
your actual body, and yet it's taking up
20 to 25% of the calories. So, you can
imagine the brain is like, "Yo, I need
to find a way to make this hard-ass work
of thinking that I do far less
calorically demanding, because I live in
an area in a time period where getting
calories is hard, right? That's
evolution speaking.
So, since I don't know when I'm getting
my next calorie, I've really got to be
thoughtful about how many calories I
burn. So, it uses
a system called myelination
to make sure that neurons that fire
together wire together. Meaning, "Hey,
these two go off all the same time
frequently.
And so, I need to make it less
calorically demanding for that to
happen. I need those signals to travel
more easily,
more efficiently from an energy
perspective. So, it actually goes and
wraps
those connection points in your brain
with a fatty tissue called myelination,
or the process called myelination. It's
called a myelin sheath. So, it wraps it
with that myelin sheath. And now, it's
actually easier for those signals to
pass. So, it over time, whatever you
repeat actually becomes easier to think.
Now, once it becomes easier to think,
your brain defaults to that cuz it's
trying to conserve calories. So, you're
going to return over and over and over
to the things you repeat. So, the way
that we get that eight to reduce back
down to the four
is by letting that atrophy.
By not reinforcing it, using what's
called a pattern interrupt. So, you go
to repeat, "Oh, man, I'm the type of
person that I'm just so codependent.
I've so much trouble making No!
I do not allow myself to think that.
I have a rule.
I don't allow myself to think,
even if it's true,
anything
that moves me away from my goals. And if
your goal is to get better at starting,
get better at making decisions, get
better at striking out on your own, then
you can't repeat that.
You are only making it worse. So again,
I'm not denying whether it's true. I'm
just asking whether it's effective.
And if your goal is to become bold and
move, you can't keep repeating
that you're not good at that. Because
then your brain is just going to be
like, oh yeah, I'm not good at that. I'm
not good at that. I'm not good at that.
I'm not good at that. And that is going
to make you live a smaller and smaller
and smaller life, making you more and
more prone to be truly codependent. So
we're going to pattern interrupt,
and then we're going to think a new
thought. So that eight begins to atrophy
to the four, and now something new
begins to get stronger. And so you're
going to insert a belief about who you
are, or who you believe that you can
become,
and you're going to repeat that over and
over. And if that message is empowering,
I'm the type of person that despite the
fact
that I have a hard time making
decisions,
I am never afraid to make a decision in
10 minutes or less.
I'll give myself some time to think
about it, but then I act and I accept
the consequences, whatever comes,
because nothing to me is worse than
standing still. Being wrong
is the most information-rich data stream
there is.
I don't allow myself to stand still.
Taking action, failure,
information-rich.
Repeating it, repeating it, repeating
it, and all of the sudden over time you
start acting in that way. It's the
easier thought to think. You feel
differently. You feel expansive. You
actually take on these challenges, and
because it's actually real that mistakes
really are the most information-rich
data stream you're ever going to
encounter. Now all of a sudden by having
that rule, by doing that pattern
interrupt, by building this new belief,
by repeating it over and over,
the very nature of your life changes and
suddenly it becomes a positive
self-fulfilling prophecy.
And here,
we only do things that are positive,
self-reinforcing
beliefs and prophecies.
That's it. Next.
How can you tell the difference between
planning for situations appropriately
and overthinking or stalling?
So, the reality is that putting some
thought into something is very
advantageous. And what I don't want
people to hear me say is that, "Oh, you
should just go off half-cocked." Now,
admittedly, doing something that has a
high probability of failure is better
than standing still, but you do want to
be thoughtful for something. So, I would
just put a rule around it. So, your rule
might be 3 days, like it's mine, 72
hours. Maybe it's a week. Um
anything too far north of a week is
spilling into it's just pretty obvious
that we're now overthinking this
problem. So, this comes down to what you
believe about the way the world works.
And if you agree that you learn things
much faster by being in the middle of
them than you do by reading books about
them. So, just think about going to a
job interview.
It is far more compelling if somebody
comes to me and says, "I spent the last
10 years working in this industry. Here
are the projects that I have put
together." Than for somebody to say
that, you know, I went to an Ivy League
school and I got this degree, but I've
never actually worked on the thing that
you want me to do. I've read about it,
but I've not actually worked on it. It's
like
somebody that's read about it and
theoretically knows versus somebody that
can prove that they know based on
historical things that they've created.
It's like all day, every day, I'm going
with the person that's actually done the
thing.
Because in the end, A, you've got
results, and B, just being in there and
having to figure something out is going
to be far more advantageous than dealing
with something in the abstract.
So, don't allow yourself just from a a
life rules perspective, don't allow
yourself to sit there and overthink and
just get moving. And so, really this
just comes down to a time perspective.
How much time have you spent thinking
about it? If it's more than a week, it's
time to take action.
Next. Having spent an awful lot of time
working from home due to the pandemic
for more than a year, how to get back to
the physically active lifestyle. The
challenges associated with it like
procrastination, tiredness, less
confidence, etc. You and Lisa do a
wonderful job and trust me, you are
making many like me live a more
passionate and meaningful life every
single day. Well, thank you, that's
amazing. Uh that kind of thing is
exactly why we do this.
To answer the question,
whenever you're talking about doing
something difficult, it is always a
question of one thing.
How badly do you want it?
My physique is the exact reflection of
how much I care about my physique.
And during the pandemic, I started
working out less
and
was like, yeah, I don't look as good,
but, you know, I'm only ever showing up
on camera, so I'm really not that
bothered. And then I started to feel
weak.
And that was not a feeling that I liked.
So, now all of a sudden, I've got
desire. I don't want to feel weak.
So, now I'm like, all right, I am very
excited to go focus on getting strong.
And now I switched probably about 3
months ago and just started working out
again like a demon, but it came down to
that desire. It came down to I wanted
something more during the pandemic,
which for me was oh my god, I don't have
to travel. I don't have to go anywhere.
I can be so deadly efficient with my
time. From the second I wake up, I'm
working. I just get right to it. And it
was fun for a while. It was perfect for
a while, in fact. But the second it
didn't feel good anymore, boom, that
desire for something new kicks in, and
now you lean into that. Now, here is the
great news about desire.
It is a process. Desire is a process. In
the same way that even something as
ephemeral as love is a process, which is
why you go out on dates, which is why
you get to know somebody. You spend time
with them. You have to go through that
process in order to develop a meaningful
relationship.
The same is true with desire.
You've got to actually get something out
of it. There's got to be something real
there. But once there's something real
there, so take the gym. I hate the gym.
I hate working out. So you're never
going to hear me say, oh, I want to go
into the gym to get that dopamine rush
or whatever it is. My wife gets that.
She looks like a crazy person to me. She
never wants to take time off from the
gym, not even on vacation.
I don't get that. So that's not the
thread for me to pull on in terms of
increasing my desire.
But the thread in this example for me is
the moving away from being weak and
moving towards being strong. Now, that I
could fan those flames.
And the way that you fan those flames is
you take something that is a legitimate
interest. I want to be strong. I'm
interested. It's not like it's going to
be the meaning of my life, but I'm
interested. Now, I'm going to go engage
with that thing. I'm going to go lift
those weights. I'm going to set rules,
right? So, hey, 5 days a week, we're
working out, no matter what, even if
it's pushing off work, doesn't matter.
We're going to get strong. So, put the
rules in place. 5 days a week, I'm going
to work out. It's going to be the first
thing I do in the morning, no matter
what. Okay, cool. So, now I go straight
to the gym. I'm working out. I'm holding
myself accountable to my rules,
then
then you start to feel a little bit
different. You start to look a little
bit different. And now you're going to
fan those flames. You're Yeah, like I'm
lifting more than I was lifting before.
I said I was going to do it. Here I am,
I'm doing it. You're doing all these
things to make yourself feel good. You
said you'd show up at the gym today, you
did. You said you'd work out 5 days this
week, you did. And all of these things,
you're bigging yourself up, as the Brits
would say. And so you're feeling better
about yourself psychologically, cuz
you're rewarding yourself. You're
feeling better about yourself cuz you're
actually in this case, the thing that I
want to desire more is getting stronger.
So, I reward myself for showing up at
the gym. I fantasize knowing I'm going
to get stronger. So, as I'm lifting, I'm
thinking about getting stronger and how
good that's going to feel and how good
it's going to look and oh my god, this
is going to be amazing. So, now as I'm
repeating that and I'm telling my wife
I'm going to the gym, working out, I'm
going to get super strong, it's going to
be [ __ ] awesome. Now, you're saying
it out loud, you're saying it to
yourself, you're rewarding yourself for
taking the behaviors, you're playing in
that fantasy realm of like imagining how
dope it's going to be. And like I said
earlier, your brain will justify
whatever you tell it, whatever you're
repeating. Your brain is going to be
like, "Whoa, this is exciting." You have
this emotional amplitude every time you
talk about it, every time you think
about it. So, the brain's like, "Wow,
this must really matter. We must really
be excited about this." And so you tell
people, "I'm super [ __ ] amped. I'm
doing this. I'm feeling good. This is
awesome."
And as you go through what started out
as an interest, now starts to be a
really reinforced desire. Then that, you
know, you can think of it as as a
glowing ember of interest. And the more
you engage with it, the more you tell
people you're doing it, the more you
remind yourself you're doing it, the
more you
say all of this with this emotional
amplitude, embodied passion,
your brain justifies all that and goes,
"Wow, we really are excited about this."
And now all of a sudden, it's like I'm
super stoked to get up and work out
every day.
And that's how the process of desire
works. So, hey,
not feeling good about yourself, sort of
let yourself go, you're a little bit
tired, you don't have the confidence.
All right, well, we're going to get that
energy back.
We're going to get that confidence back.
We know this is just a process.
All I have to do is show up and put in
the work, and I'm going to get all of
that stuff back, and I want that stuff
back.
So,
tell yourself, tell other people, embody
that excitement, set rules, hold
yourself accountable, celebrate yourself
when you do it, and then, baby,
fantasize about it. Get super amped, and
as the results start coming in, really,
really whip yourself into a frenzy
around those things.
It will work every single time, as long
as you start with an actual area of
interest.
It doesn't have to be this raging
inferno of desire. Just start with that
little bit, walk that process, it will
work every time.
All right.
I've started the process of making the
goals, I chunk it down, even take a
first step sometimes, but I still end up
putting it off. I listen to all the
podcasts with tips. What am I missing?
You are missing desire.
You got to want it. This really is This
is the big thing when people are
procrastinating, when they give up, when
they seem to lack grit. The reality is
you just don't want it badly enough. And
when you think of this, this is one of
my favorite stories about this, and you
guys may have heard this, but it's so
powerful.
I want you to imagine
that somebody grabs you by the back of
the head,
and they shove your head under water.
Imagine how
desperate you would feel to get out from
under that.
Imagine what you'd be willing to do.
In normal day-to-day life, if somebody
pissed you off, you probably wouldn't
scratch their arms bloody.
In normal day-to-day life, you might not
claw somebody's eyes out.
But if that motherfucker's trying to
drown you,
when you start gasping for air, there is
nothing that you won't do to get free.
Nothing.
When you want success as much as a
drowning person wants their next breath,
you will find a way.
It's the amplitude of desire.
That really is the thing that separates
I'll use me as an example.
It is the thing that separates this part
of my life from the beginning of my
business career
when I wasn't sure I was going to see it
through.
I was lazy.
I was scared.
I was frustrated. I was hopeless.
And because I didn't know if I was going
to be able to pull it off, I was always
ready to give up. Because it was so
uncomfortable to face the fear because
of my relationship. I thought that if I
failed, it said something bad about me.
We covered earlier that isn't true, but
that was certainly what I thought.
My brain, for reasons of evolution, is
lazy and it prompts lazy choices.
So, I fell prey to that.
My brain was or I was repeating things
in my brain about myself that were
self-defeating.
And so, it was very hard to
really go after my goals. There was a
hesitation.
So, you've got this dual problem of
of all these things that tell me I
probably shouldn't go after this.
They're very scary. You're going to make
a fool of yourself. And here Oh god,
this is this is big.
If you think you're a loser, but you
don't have proof,
there's hope in that.
When you try something and you lose,
now it's for real.
Now you really are a loser. Now you
tried it and you know you suck.
At least when you just feared you might
suck,
there was no proof.
So when I say you've got to [ __ ] want
it,
you've got to want it bad enough to
fight through that period where you
don't know if you're going to pull it
off.
You're afraid that you're going to end
up being a total loser.
And the people that go on to do just
[ __ ] extraordinary things with their
lives,
they're people that want this success so
badly
that they're willing to face the fact
that they might
prove themselves to be a loser, which of
course is an illusion and isn't actually
how it plays out. But that's they needed
this huge desire
to help them overcome the fear that they
might be as big of a loser as they think
they are and that everyone else is going
to finally see what a loser they are.
So you have to build the desire.
And honestly, it's a twofer.
Build the desire and then recognize the
truth about trying and failing and how
information-rich
failure really is,
that this is a game that's meant to be
played on a long timeline.
The thing that I've always said to
myself that's given me tremendous
courage to move forward,
I might not be very good at something
yet.
I might be about to embarrass myself as
I embark upon whatever this thing is.
But I'm willing to learn.
I'm willing to fail.
I'm willing to embarrass myself.
And because of that
and because nothing teaches you faster
than failure
on a long enough timeline I can beat
anyone at anything because everyone else
will give up.
Now, maybe that's not true.
But because that's what I repeat in my
head
it makes me act as if it were true.
And so much of the success that I've had
in my life is simply because when
everybody else around me was giving up I
didn't give up.
And the nature of the human animal is
nothing special about me. The nature of
the human animal is if you put time and
energy, disciplined time and energy,
into getting better, you will actually
get better. And that skills have
utility.
I mean, think about this.
Teams pay
millions of dollars
to stop LeBron James from putting a ball
in a hoop.
And yet despite the fact
that those people are paid millions of
dollars and they would pay them even
more if they could stop him
they can't stop him.
Because he's gotten so good. Kobe Bryant
had a quote.
Boos don't block dunks.
And what that means is you can get so
good
that even if the whole world wants you
to fail even if people are paid millions
of dollars to square off against you and
physically do their best with everything
they have to stop you from doing what
you want to do
they can't.
Because you've gotten so good and those
skills have utility.
And so when you focus on that two-fer
of understanding, hey
I might look dumb, but I can learn, and
skills have utility.
And so this thing that I kind of want
right now, like I can really invest in
really wanting it, because if that's the
thing, using that cycle we talked about
earlier, that if I feed into that and I
take that from this glowing ember of
interest to this raging inferno of
desire, and recognize that it's going to
see me through this thing over here as I
fail and look stupid, but I'm growing
and getting better, and ultimately will
outperform everybody that tries to stop
me.
Nothing can stand in your way. Suddenly
you realize, "Jesus, this is a small
price to pay for greatness. This is a
small price to pay to to make my dreams
come true, to do the thing that I want
to do that everybody else doesn't even
attempt because they're stuck over
here."
They're stuck in fear. They're stuck in
worried about what other people think.
They're stuck with these minor interests
that they never take the time to work
the process to turn into true desire.
My friends, I promise you, you can have
anything you want in life. I have the
chills. You can have anything you want
in life if you're willing to pay the
price to get it.
And if you want to have the stamina to
pay the price, it is all about building
desire.
So guys, I get it.
You're at a point in your life where it
seems real daunting
to either overcome your own limitations,
to overcome all the competition, to
overcome the fear, uncertainty, doubt,
scary world, difficult situation.
But you can overcome it.
You can take action.
You can get started.
And no matter how clumsy or awkward it
all is, you can still win.
Because remember, winning ugly is still
winning.
All right, guys. Thank you so much for
joining me. If today's video brought you
any value, and I hope it did, hit that
subscribe button, hit the bell for
notifications, get on board, make sure
that you are soaking yourself in this
kind of information. This is exactly
what I used to take myself from
scrounging in my couch cushions to find
enough change to put gas in my car to
building a billion-dollar business and
changing my life forever.
All right. Thank you so much for joining
me, and until next time, my friends, be
legendary. Take care.