Confronting Shelby Church | Exposing Her $20,000/Mo Real Estate Portfolio
Watch on YouTubeVideo summary
In this episode of Jack Chat, guest Shelby Church joins to discuss her recent relocation from Los Angeles and New York City to Seattle, driven by a combination of high housing costs in California, significant state taxes in New York, and a desire for better weather conditions suitable for outdoor filming. After living in LA for eight years and experiencing the difficulties of finding affordable rentals during peak market times, Shelby decided that driving was draining her energy compared to using public transit or walking. She currently resides in Seattle but maintains an Airbnb property in Palm Springs, which has become a significant source of passive income following renovations she undertook herself alongside hired contractors. The investment required approximately $400,000 total cash outlay and generated around $12,000 net profit for March after expenses like pool heating fees were deducted from the rental revenue. Shelby also shares insights into her YouTube earnings strategy, noting that while AdSense provides a solid base of roughly $10,000 monthly on her main channel, brand deals now constitute a larger portion of her income due to increased advertiser demand and aggressive pitching from mainstream companies like Zip Recruiter. The conversation highlights the shifting landscape of digital advertising, where creators must comply with YouTube's stricter disclosure rules for paid promotions. Furthermore, Shelby addresses the distinct audiences between long-form content on YouTube and short-form clips on TikTok; while a single viral TikTok can garner over a million views, these platforms serve primarily for brand awareness rather than direct conversion to her main channel subscribers, as the demographics and viewing habits differ significantly from those of her podcast listeners. The discussion extends to personal productivity and lifestyle choices, with Shelby advocating for working less by focusing on high-impact tasks and avoiding redundant work that stems from a fear of being idle in society's eyes. She contrasts this approach with Graham’s tendency toward constant output, emphasizing the importance of hobbies like playing ping pong or walking meetings to foster creativity and mental clarity. Both hosts reflect on their spending habits, acknowledging Shelby's willingness to invest heavily in video equipment and business assets while maintaining personal frugality regarding daily expenses like food. They also touch upon privacy concerns related to smartphones and social media algorithms, with plans for future experiments involving burner phones to test data tracking capabilities against location-based advertising behaviors observed during travel. Finally, the episode concludes with reflections on content creation strategies, including Graham's use of clickbait thumbnails that frame positive news in alarming ways to drive clicks without misleading viewers about the actual financial advice provided inside. Shelby expresses interest in reacting to older "Millionaire Reacts" videos and discusses potential future projects like a creator retreat or hiring teams for idea generation similar to MrBeast’s model. The hosts also explore alternative housing concepts, such as renting out private pools via platforms like Squimply, which can yield hourly rates of $100 during warm weather, though they acknowledge the high costs associated with pool maintenance and heating. Ultimately, Shelby finds fulfillment in balancing her entrepreneurial pursuits with a lifestyle that prioritizes experiences over material accumulation, even as she navigates the challenges of living without a permanent residence while traveling frequently for work.
Read the full video transcript
Welcome back to the Iced Coffee Hour.
I'm Shelby Church and so far the podcast
has made 250,000.
That's actually a really good guess. Uh
1990.
Yeah, we were trying to throw you off.
Had you said two, you would have been
the closest so far of anybody ever.
I thought I was almost cheating cuz I
watched an episode or I listened to one
in the car
not long ago, so I knew it would be
around that range.
Great guess. Which episode do you watch?
I don't remember because I'll like click
on them if I'm on like a road trip kind
of thing.
Okay.
Um
I don't know. Let me see. [laughter]
Like
I swear I did
be like it's not important. It was my
last episode. [laughter]
Just making small talk.
So funny. Oh, I listened to the tech
lead one.
Oh, I was like,
oh man, the drama.
Yeah.
Interesting.
I don't know if we get right into the
juicy drama with with tech lead right
now. Or maybe you should introduce
yourself for a second. How about you
introduce yourself and then we'll talk
about what happened with Tech Lead.
We'll keep everyone on their toes.
Cool. Okay. Well, I'm Shelby Church. I'm
a YouTuber. I make all kinds of videos.
Don't really ever stick to any specific
niche. So, everything from like
sometimes real estate stuff. I have an
Airbnb in Palm Springs, so videos about
home renovations,
um travel, all that. But yeah, I do
YouTube and have an Airbnb.
And also, you two have had a longlasting
relationship. uh of you reacting to her
videos and starting some drama because
he would
So you had a gripe with Graham because
Graham would make a some [laughter]
Oh yeah. No, you make more off my videos
than I make on my
I know. And I feel terrible. I feel so
bad. I feel I don't know about that. Gra
I've linked Shel. First of all, Shel's
your name talking like you're not here.
Your name is in every single one of my
titles. Your uh every single time like
go and subscribe to Shelby Church. The
link is in the description. It's at the
very top. every single time I do feel
bad
because it's really a YouTube thing.
It's not like you're somehow able to
like choose that.
But it's just crazy cuz I'm like, "Oh, I
put so much work into it." But you know,
I know. And that's one of the things
when I watch your videos, every single
time I compliment them because I'm like
the amount of B-roll that you do in for
every video is is mindblowing of just
how much planning goes into these videos
and how much research you did. Like I
loved the the 3D printed home tour video
you did.
That was a great video.
Was really good. We should react to it.
We should react to that. [laughter]
They wouldn't tell me how much that cost
though and I really wanted to know.
I feel like it'd be a lot.
Yeah, I think so. Cuz they were building
it not as like this is what you could
have really. It was more of like a
showcase of like this is the nicest one.
They got a really good architect in
Texas to make it. So, they were trying
to make it like almost like their Model
S,
you know, and then they'll have Model 3s
that they'll like roll out that makes
sense.
You toured a 3D printed house. So they
actually had like this weird crane
looking thing that could like lay
whatever material. Yeah. It looked like
toothpaste and it created an actual
house.
Yeah. It's a mix of concrete and
something else. So they call it lavae.
Mhm.
And they're making like I forget what
they even call it. It's like a Martian
habitat thing at a NASA center. They're
doing all kinds of stuff like not just
houses. It's crazy.
And do you think that that there's
actually like sustainability in that or
there's like longevity in that? Will
that keep going? I think so because
they're already building a hundred like
a community of hundred of them in Austin
because it saves time like the labor of
like building the walls and stuff. But I
guess it's a little misleading cuz
people think like oh you 3D print the
whole house but you can't 3D print like
plumbing. You can't 3D print like doing
electrical work. Like there's so much
you still have to do. Like you can't 3D
print anything about a kitchen, you
know? But it saves some labor and time
and then maybe they can figure out the
other stuff later. But I don't know. I
think it's cool. I think it's a step in
making home building automated, which I
think is so interesting. Like prefab
houses, all that stuff. I love
researching.
Yeah, prefabs are I don't like them
though because they're a lot very boxy,
very square. But with this one, you
could do like, you know, corners and
curved edges.
It's very neat. But I have a feeling
it's so expensive for them because this
is like brand new and it's like here's
what we could do. And it's more like a
showcase.
They say that it's 10 to 30% cheaper,
but it's like I don't know that for sure
cuz I don't have the numbers. But
how long does it take you to plan out a
video like that?
That one didn't take that long. I just
found the house, emailed them, like
talked to actually a subscriber messaged
me about it. They're like, "You should
check this out." Because I think they
knew I was going to be in Austin for
South by Southwest. Um, and so it's like
a bit of time coordinating. Okay, when
can I go check it out? I shot there for
maybe two hours, not that long. Ideally,
I would longer, but it was kind of busy
because it was South by Southwest, so
they like had stuff to do. So, I was
like, get as much as I could in that
time.
And then I took a long time to edit it
actually because I have a new camera
that it just requires more steps to
stabilize all the footage and I don't
know, color correct it. I shot on two
different cameras. So, like trying to
make them look similar cuz one it shoots
very flat and cinematic and then the
Sony one I have shoots just more I guess
digital looking.
So, I don't know. It's probably like a
day and a half or two days to edit maybe
more.
It's a while.
Yeah.
Wow.
Jeez. How long does it take you to edit
one of your videos, Graham?
Uh, four hours usually. Four to five
hours. Yeah.
Yeah. I would love to speed up. I want
to find an editor, but I've realized it
needs to be like a really like a
producer like collaborator because
there's so much voice over and all of
that. Like I don't think I can send it
away. There's so much footage. First of
all, it'll be like 50 gigabytes of
footage. If I were to upload that and
send it to someone, that would just take
like 2 days to even send.
So, I got to find someone just in
Seattle or something.
You got to do what we do. Alex set up a
server. I've never seen this before. you
upload direct to like I could upload
from my computer goes directly to Alex's
computer and normally I was uploading
Dropbox the thing would take like 1 to
two hours
for this I upload the entire video so
more footage and it's like 20 minutes
and can you get on it when you're like
in a different state
or is it Yep. Yeah. The the biggest uh
limiter is your internet speed. But if
you live in a newer type house, every
you know, people are having fiber in in
the houses now. And so, yeah, if you if
you have fiber in both locations, it
could be super fast.
Yeah. Wait a second. You you left
California, right?
Wow. Okay. I think we uh we got the
title here. Why Shelby Church left
California. What she hates about
California.
When did you leave? When was this? I
left in October cuz my lease was up and
I toured a bunch of places and I just
didn't really like any of them because
everything was kind of taken at that
time. It was like a weird time. It still
is, I think, find a trying to find a
place to rent. So, I would go tour
places and they'd be like, "We have one
unit left in this whole building." And
it would be on the bottom floor,
terrible lighting. Like, it would be
fine if you didn't do YouTube, but I was
just like, "This just isn't going to
work." And the prices were also a lot
more than they used to be. I just wasn't
excited about it. I was like, maybe I
should just put my stuff in storage and
go try somewhere else cuz I lived in LA
for 8 years.
Um, so that's what I ended up doing. I
went to New York for a month and then
I've kind of bounced around. I did
another month in LA cuz it was I mean in
February it's kind of cold most places.
And I think it's helpful if you're
making videos to be somewhere that's
sunny. Like cuz I shoot a lot of stuff
outside and I just prefer it personally.
like I just like nice weather. Um so I
left and now I just got a place in
Seattle cuz it's going to be nicer in
the summer.
But I've even considered like still
having a place in California in the
winter maybe would be nice. Yeah,
cuz I still like California. Like there
are things I definitely don't like about
it. Especially when I went to New York
for a month, I was like, "Wo, LA, there
are a lot of things that I don't like
that I just didn't even think about."
Like what?
Mostly traffic and how it's not
walkable. like you have to drive
everywhere and I just realized I hate
driving kind of like I actually just it
makes me feel like drained and tired and
I
even the Tesla which drives drives for
you.
Okay. What I realized though is I need
my windows tinted because it's like the
sun beating down on you.
Um but yeah, I don't know something
about it I just don't like it. I even I
like taking the subway and stuff. I know
some people really don't like it, but I
was like, "This is amazing." After being
somewhere where you have to drive and
park and all that, it was nice to be
able to walk and just like hop on and
like do stuff on your phone.
I like that a lot. Yeah.
Did taxes play a role in that or no?
Um, it did in my final decision of where
to live because I did want to live in
New York, but it's even higher of taxes
than LA and the rent is higher and
everything. And I really just looked at
like where do I want to be in 5 years?
Like I don't really want to build a life
in New York. I think it's worth it if
you want to live there forever. Like
then yeah, might as well do it. But I
would probably live there for like 2
years, have fun, and then go either to
California, Seattle, or wherever.
And it's just a huge cost to do that
when I could probably like I like New
York, but I think I would get sick of
it, especially in the winter. Um, and
yeah, you pay I think it's like 14%
total taxes, state taxes there.
I thought California was the highest
California is the highest. Is there some
sort of like city tax there as well?
Could be.
Yeah. [clears throat] So, it ends up
being a lot and the rent is just even
more than
Yeah.
California.
And what's the state tax in Seattle?
None really?
Yeah, there's none in Washington.
Yeah. You know what? Actually, we're
going to be going to Seattle. We'll have
to talk about this probably in the next
like two weeks. Day trip.
Oh, yeah. Day trip. What's it for again?
The Tesla thing. Yeah.
Oh, yeah.
Oh, wait. What's [snorts] the Tesla
thing?
I I got a Tesla Roadster,
but like the original one. Yeah. I'm
picking I'm not picking it up, but I'm
meeting the guy in Seattle, Washington.
We're going to do a podcast with him.
Oh, that's cool.
Yeah. Yeah.
So, his name is Carl Medlock, and he's
known as the Tesla Whisperer because he
keeps all of the original Roadsters
alive. That's like this guy. He has he
he owns, I think, multiple Tesla
Roadsters. So, I bought one of his. I've
seen one once, an original one, and I
saw it like plugged in and everything,
but it just looked like it was charging
a lot slower. But that would be cool to
have.
Yeah. So, just imagine like you've you
you make the Tesla Model 3 content and
that blows up.
What's a Roadster going to do? It's
either going to bomb or it's going to do
really well. So, I'm excited to see.
Definitely when the new Roadsters come
out, like that's going to be insanely
well whenever that does. And the Cyber
Truck.
Yeah. How is the Palm Springs place
going?
It's good. It's awesome. Yeah. So, we
put it live on Airbnb in January and the
first couple days we didn't get any
bookings and I was like, should we lower
our price? Like,
what was your price?
$700 a night.
Oh my gosh. $700 a night.
Yeah. It's like a lot. So, my property
manager recommended that cuz she manages
like a bunch of Airbnbs. She was like,
"Trust me, this is the going rate for
this kind of house." So, I was like,
"Okay." And then it really did fill up.
Like March ended up being 26 out of 31
nights booked and April was probably
like 20 because I blocked off like a few
days to go myself
and two of those were Coachella weekends
and hopefully no one has rented it for
stage coach but I'm hoping
for that.
But yeah, it's been really awesome
because for so long it just felt like a
money pit that I was like working on and
like there would just be small headaches
all the time. I was like is this going
to be worth it? And now actually making
money from it is so crazy because you
know YouTube it's like passive income
kind of but not really like you really
have to be making videos all the time I
think.
Um with this it's just insane because I
get paid for it and I'm like I didn't
even think about it barely. Like I
actually didn't really do much for it
because my property manager handles most
of like dealing with guests and
everything and then she'll let me know
if we need like we had someone come out
and fix some electrical thing. Sure.
Yeah. But that's like
she handles even that. She'll just tell
me like, "Okay, is it cool if we charge
for this?" And I'm like, "Yeah." Or I'll
order stuff on Amazon. Someone broke the
nest, so I just ordered one.
How did they break it?
It fell off. Like they were trying to
reset it. And those things they can like
pop off. like you can take it off.
So I think it like shattered. Um
but I just like mentally prepared myself
like things are going to break like
little things like that like it's fine
like that will happen.
Yeah. So have you found it to be really
profitable?
Yeah definitely. So, our I guess I
forget what I said in the video, the one
that was going over March, but that one
I think it ended up being after our
property manager after her fees, we made
$12,000 for that month. And then the
mortgage and all the expenses is like
four to five. So, after that was like
seven, I guess. But I feel like it
paying the mortgage and everything is
still a little bit like in my mind
that's still Yeah. like equity into it.
So, I was really happy with that. I
think April is going to be a bit more
because of Coachella.
Yeah.
So, I'm happy with that with just like I
can go for free. It's like
Yeah.
I don't really have to put much time
into it.
What was your all-in on that? Like the
total cost with renovation cuz I saw you
did a lot of the renovation. Like you
did a lot of that yourself and like you
were there a lot, right?
Yeah. But we hired people to do like a
lot of it. We pretty much painted the
ceilings ourselves
and then like knocked out a wall and
then little things like we put in the
door knobs and like stuff like that.
Stuff that you would do in an apartment
even.
Um I forget like the down payment ended
up being like 250 or something like that
because of the limit like the loan limit
in Riverside County at that time.
Now it's higher. I think it's like
700,000 now but then it was like
500,000. So, we put down more than 20%,
which everyone's always like,
I think it's fine.
Yeah. Yeah.
Um, and then the renovations, I think it
was like 150,000 into renovations.
So, maybe a little more than that, but
yeah, I think that somebody who is
really good with like home construction
could do this whole thing a lot cheaper.
But, we definitely did stuff just cuz we
like want it as a second vacation type
of house, too. So, we're like, let's get
this tile. I like it. We're not going to
go with the cheapest thing like you
would maybe a flip.
Yeah.
So, yeah, it ended up being a lot, but
now I'm like, it's so nice getting that
passive income.
Yeah. So, what was the total cash on
that? You said how much down?
250.
250 plus 150. So, you're in at four.
400,000 and you're making probably what?
60,000 a year net back. Like if you
averaged
probably,
right? So, you're making it about 12%
cash return on your money plus paying
down the equity plus the appreciation.
Yeah, it appreciated so much.
I was like,
what do you think it's worth now? Like 1
1.2 or three. Yeah.
Wow.
Yeah. And we bought it for 750.
Gosh, the market.
Crazy. I'm like, how is that even real?
I kind of like that cuz it's obviously
it's cool, but it then makes it harder
to buy anything else.
Yeah.
Palm Springs has become really trendy
though with Coachella. like now people
are are catching on to it as like this
cool like vacation spot.
Mhm. Cuz you can go golfing. There's
like really cool restaurants there. Um
there's like a lot of stuff you can do.
I think people just like to go have a
house with a pool and like
chill, relax,
grill, do that kind of thing.
Needs a casino there. That's That's what
they need. There is really
I haven't been to it, but I think my
sister went once.
How is that legal?
Cuz there's Indian land. So basically
like every other [snorts] like plot of
land is Indian land
and so
um some houses are on leased land but
ours is on I really didn't want that cuz
I'm like what I know you can renegotiate
your lease but like imagine that ends in
30 years what if they're just like no
there's always a possibility like no we
want to put a casino in there
yeah like just get rid of your house
like that would suck
so I avoided that
yeah there's significant parts of Marina
del Rey believe it or not that are on
land leases Yeah.
What?
Yeah.
Who owns it?
Um I think it's the state. I I I could
be totally wrong, but uh they're all
those big high-rise condo buildings are
land leases. Not all of them, but a
significant portion of Marina Delray.
I didn't know that.
Yeah. And so they expire I think a big
chunk of them expire in like 2050, 2040.
So they're starting to negotiate them
now. Just like you got to get ahead of
it, you know, because imagine 30 years
from now it's like, well, sorry, we
really don't want to. What do you do?
We're going to tear them down.
You're out of luck.
So easy. Yeah. I don't like the idea of
least land at all. Right. No.
That's great. I'm glad it's going well.
Do you ever have subscribers stay there
just because it's yours? They saw it
online. They're like, I want to stay
there.
I don't think so yet. I think it's
really just been people on Airbnb that
find it because it's like a significant
amount of money. Like we do a four night
minimum. So to stay there, you need to
like be willing to pay like a couple
thousand dollars at least. It
accommodates six people though. So it's
usually groups going. They all split it
and then it's like cheaper than a hotel
there.
Yeah.
Um
so it I think it's like it's not that
easy for subscribers to coordinate or
like want to pay that much, which is
understandable.
I think that would be a good video
though, wouldn't it? Like I've
[laughter] reviewed Shelby Church's
Airbnb. if you're gonna stay there
anyway. Yeah,
it's like and it's a write off because
you're doing it for the video purposes.
I know. I think that would be cool. But
no one so far has said that. Like maybe
someone did and they just didn't tell
us. But I think it's just it's really
been people who are like, "Oh, I go to
Palm Springs every year to escape the
winter in Chicago or whatever."
So, I don't think it's subscribers, but
who knows? Yeah. I think the best time
of year is like right now. Like I was
just there before this and it's hot
enough that you want to get in the pool
and you don't even have to heat you
don't have to pay to heat the pool quite
as much as when it's like 60° out. It's
so expensive to heat. That's like our b
biggest expense is heating the pool. Um
didn't you say in your video that you
charge the tenants now or it's like a a
fee now to heat the pool?
But we still eat a lot of the cost. Like
we charge them I think like $60 a night
but it's actually like 150 a day to
heat.
Really?
Yeah. But it's not as much when it's
like backtoback bookings because it
takes two days to get it up to that
temperature and then you can kind of
leave it there. It's not as expensive.
Those days are probably like $80 a day.
Like I looked on the SoCal Gas website.
Um so if you have people booked back to
back, it just it's a little more
efficient, I guess, than if you had one
booking for a week and then nothing for
a week and then one more, you'd be
having to heat it for more than 14 days.
It would be more like 16 cuz you have to
have those two days to get it up if that
makes sense.
Yeah.
Yeah. So, that's the one thing I'm like
there are solar pool heating stuff but
like our pool equipment is new. Like I
don't want to buy another one yet.
Are you looking to buy more real estate
or what are you doing?
Yeah, for a while I was kind of looking
in Seattle but even there I was just
like I don't I don't know. I just I
really wanted a place after like
traveling for a I was like, I just need
to like get a spot rather than wait like
I don't I guess it's just you want to
wait for the right spot place to buy,
you know, and I'm fine with like renting
for a year.
But um I bought a piece of land in
Joshua Tree and so me and you know Rob
built
that YouTuber.
Yes. He does all the homes there, right?
Yes.
Yeah. So we're collaborating on a build
out there like an Airbnb.
That's cool.
Joshua Tree. Yeah.
Now he does those communities, right?
because I I subscribed to him back when
we met him on the boat a while ago and
he does a big communities
rents out everything.
That's cool.
Yeah. And he has I stayed in his um tiny
house in Joshua Tree once too and made a
video about it
and it was just like really cool. Like
it's very unique. It does really well on
Airbnb. Um, and it's awesome because he
knows everything really about the area,
like contractors in the area, who to
call to set up, like the percolation
test to get a septic tank installed,
like all these things that would be like
so much harder if I was just doing it on
my own. But I can more freely go to it.
Like he has a ton of projects going on
and I'm always going to Palm Springs, so
I can just drive over once construction
starts and like check on it more.
That's a great way to make money. So, I
stayed in Yoseite over this last
weekend. Jack, you got to hear this.
It's incredible. So, I went to this uh
it's called Auto Camp Yuseite.
Oh, I've heard of these. Yeah. Like a uh
Airstream.
Yeah. So, you drive in this place. They
have 85 Airstreams
that are just set up like back to back
to back to back. And in between them,
they have these like kind of like
modular homes that are a little bit
bigger, but they all rent between like
250 on the low end to like $500 higher
streams per night. So,
it's a luxury Airstream
and an Airstream, a renovated one like
that is like $150,000. It's not like
No, I thought less than that.
Yeah, it should be less, but I've heard
of they can get up to that if it's like
really tricked out.
Yeah. No, I mean this ours was nice.
Like you walk in and there's just like a
little mini refrigerator, a sink, a
bathroom on one side, a bed on the
other, windows all around it, and then
behind is like just a few chairs and a
fire pit. And so I'm sitting there
wondering how much money are these
people making? And so I I add it up. I'm
like, okay, average three something 350
a night. In the middle of it all is like
this convenience store. It's like a
clubhouse where they have like Wi-Fi, a
fire pit, a convenience store, an upper
level for stuff. And I calculated that
they're probably pulling in about 8 to$9
million a year. Gross.
And then what's their expense? It's
like, you know, cleanings. Uh there's
some there's someone at the front desk
at all times parking around. So, I'm
guessing they're probably making about
$5.5 million a year
from from this one community of 85
Airstreams.
And it's not even in Yoseite, by the
way. It says on the camp Yoseite, it's
30 minutes outside of Yoseite. And the
place was booked. Like, every single one
of them was taken. They had nothing.
That makes me think it's like, what if I
just bought a house with RV parking, got
a cheap trailer, and rented it for like
100 or some 150 bucks a night?
Yeah. I mean depending on land
[clears throat] and zoning,
but I mean
the the area that they developed was
specific for this. So they took a big
plot of land, they tiered it. So they
they kind of leveled off certain areas
and then in the middle of it all was
like this big it it was man-made uh
man-made lake
in the middle of it all.
Wa, that's so cool.
Fish in it and like you could go fishing
there if you wanted to.
That's crazy.
I'm thinking like oh my how amazing
would that be? And it probably I'm
guessing this probably would have cost
them like I'm going to say 10 to $13
million to build this like from start to
finish. So you make your money back
within about two years, three years.
Graham was so excited about this because
I know because he texted me. He's like,
"By the way, Alex, uh how much should we
pay for the uh the Airstream?" And I
texted him back and then like literally
5 minutes later he's like, "So I've
calculated that uh they're making about
this much." I'm like, "That's how you
know Graham." like I knew his eyes lit
up. I love I loved it. I absolutely love
this idea.
That's I love the idea, too. I love the
like the idea of Airbnb. Airbnb is so
easy. It is so easy and I want to keep
doing it, but I just hate having people
stay.
Now, what's interesting though is uh uh
Yusede has so many regulations about
Airbnb and they're very strict about
Airbnb. So, it makes sense. This is this
is like 30 minutes outside. It's uh
Maria Posa County.
It's right by Oakurst. So, they don't
have the strict regulation. Las Vegas
has very strict regulations on Airbnb.
Yeah.
Takes away from the hotels. So, if you
could find like a cool community
somewhere around here, like I would love
that. That's business.
What about where we went to that Pokemon
event? Like, but I I bet they're
Airbnbing those um airirstreams out.
They are. It didn't I I didn't like it.
I didn't like it. It seemed kind of
cheap to me.
I think it was like how it was
[clears throat] done.
Yeah. We saw it cuz there's a little
community here in Vegas, but it was in a
really not good part of town, kind of
like downtown Las Vegas that had maybe
15 of them.
Okay.
Uh surrounding like this pool that
looked like it was from the '60s.
[snorts]
I'm not a fan of it. But this place in
like
it's cool.
Yeah. Bye was incredible. Like I And I
always love getting home. I would have
stayed there an extra week.
Like I loved it. And I never Yeah. I
loved it. Jack, if you're looking for a
place to go, seriously, for like a week.
Why did you like it so much? It
was nice. It was just like you the fresh
air
a lot.
Uh, no, not really. I had to do like
thumbnails and stuff like that now, but
I wanted to
You wanted to work more.
Yeah. I mean, I had a great time not
working, but but it was so just like
nice and uh just like the airirstream.
It was really nice. It got me motivated.
I think it's good. Like I bet the air
that you were breathing over there was
like so fresh. [laughter]
It just rained. Yeah.
Would you ever get an airstream?
Yes.
Yeah.
That's what he wants to do. That's his
dream is to like travel. Yeah. Across
the United States.
Airstreams are interesting cuz you
There's one kind I think that you can
drive, but usually you have to tow it.
Mhm.
But if you set it up somewhere, it can
do so well on Airbnb. But Joshua trees
like crack down on stuff like that
[sighs] because they're not permitted
structures. So those tents, those like
glamping things, a lot of the um
Airstreams
have been shut down there.
But a lot of places you can still do
that.
Sounds stupid. Not a permitted
structure. It's a tent.
Like why they do that?
I don't really know.
So that would do well, too. I think the
glamping is going to only be more
popular. It's going to be really trendy
to like cuz I because I saw that too. uh
the the big huge teepeees and they had
like two beds set up with a heater and
like it was really nice.
I've stayed in a glamping thing once and
it was fun.
Yeah.
Like I would do it again.
So I don't know why they're cracking
down on a good thing.
That's interesting. You now you got me
thinking I want to buy a plot of land
here now.
I wanted to do that and just like and
just like throw some trailers on itream
shirt. Maybe it's kind of reminded me of
like like Brandon Turner's talking about
Bigger Pockets mobile home parks.
You could take one of those and or
develop something similar with those
Airstream, but I you know I obviously we
got to figure out a I would I love the
idea. I would do that.
Yeah. My sister has a gutted Airstream
that still waiting to see what will
happen with
trying to sell it. Yeah. [clears throat]
I don't think [laughter] so. I think
she's still convinced that she'll
eventually do something with it. But
yeah, cuz there are companies you can
just take it to and have them renovate
it rather than because they're tricky to
do yourself because of like the weight
and everything. Like you have to use a
certain type of tile and whatever.
Um, so that you can still haul it,
but I think that they're really cool.
Hopefully they'll be done.
If anyone is watching this who's done
this before or knows how to do it, reach
out to info at what is it in info@
Alexander.
Reach out to info@alexandava.com
or follow me. All right. So, at
Alex_nava
Photography. Seriously, serious
inquiries only. If you do have one for
sale, message me.
No, no, not if you have one for sale. If
you could develop a community like that
of 100 air streams, I would I would
invest in that. I would seriously I'd
fund it if someone else knows what what
they're doing and can run it.
I think I know what I'm doing.
Wow.
Yeah. No, seriously. Like, this this is
something I would love. And then I was
thinking, how do you kickstart it?
Because you can't just spend like, you
know, $10 million [clears throat]
creating this community. It's like,
welp, now we wait. Kickstarter with
YouTube.
Wow. I didn't know I didn't know you
were so into people invest in it.
No, not mention. No, no, no, but like
the reviews. Yeah. Yeah. Right.
Yeah. Because then you you could fill it
up pretty easily from people who want to
review it
and uh you know that helps get the
ratings and you could boost up on
Airbnb.
Yeah.
And once you're at the top,
you know, [laughter]
then you just foolproof roll in the
Yeah, it is. So, if anyone's done this
before
Yeah.
or even like Auto Camp isn't even
probably on Airbnb, right? like they
just like have their own website.
Alex, how do you I don't know. Are they
um Yeah, we just got we booked it
directly through the website. So, I they
could be on Airbnb. I'm not sure. But um
the reason why Graham was there is also
another reason they're making a ton of
money.
And Graham went and for a wedding.
Oh gosh. Yeah.
I mean, they rented the whole thing,
right?
No, no, no, no, no. I mean, out of 85,
probably the wedding reception was maybe
like 15 of the units,
maybe 20 max. But yeah, but they host
like weddings there. They had this like
uh this grassy area and they can but
like little events and stuff like that.
But that's extra cash right there, too.
Extra cash.
Yeah. Weddings. Like anything having to
do with weddings makes like three times
more than what you normally would.
Like wedding videographers, wedding like
dresses or whatever. Yeah.
Mhm.
I've shot some. [laughter]
You have?
Yeah. Kind of for fun, but like people
have paid me and Monica too cuz it's
it's sort of fun, but it's a very long
day. Like every time after I do it, I'm
like, I'm never doing that again.
Yeah.
But it's fun. The footage looks nice.
It's fun to shoot like just a very
beautiful area because they're always
like made up really nice. So, it's like
satisfying. Like I always love the
footage.
How many weddings have you done?
Probably like five.
Has there ever been a couple that you
saw and you're like, "No, that's not
going to last."
That's not where I thought that question
was going. [laughter]
Who asked that, Graham?
I don't know. What did you think?
That's just not the direction I thought
the question was. No, it's it's a great
question. I like it.
Yeah. Yeah.
There's been a couple that I've been
like
they seem a little stressed for this
day. But like I feel like I've gotten a
lot of insights on weddings cuz you're
like recording the people getting ready
and all of that.
And people that have the bigger weddings
are always so much more stressed out
than the smaller ones. They they seem
like they enjoy the day more
because it is just more of a production
when there's like 300 people there or
whatever. I mean, statistically, three
of those are not going to make it.
Yeah, I feel like
you don't have to be so negative.
[laughter]
Statistically,
statistically, yeah, divorce rates are
over 50%.
Now, apparently apparently though, it's
so it it's less if you're So, the 50% is
a broad range. Includes second and third
marriages, like third and fourth. So,
that skews it. But if you look at the
first marriage
for people over a certain age with like
a college degree like like you start
whittling it down. Uh it's more like 25
28%.
Yeah. But you were whittling it down.
Yeah. But if you look at like okay
you're not on your third marriage.
Sure. Even eliminating that. What about
just the average Joe?
About one in three.
One in three. 30%.
Not as maybe just one and two.
Yeah. I never knew [clears throat] it
was like
those that data is
crazy. The other thing though, but the
other thing though is that which might
skew it back up is that if they look at
millennials, let's say that just got
married after like
Oh, that's a good point.
You know, can you see that through 30
years and say like, okay, what about 35
years from now? Does that count? Maybe
just not enough time has passed. I don't
know.
Yeah, that's a good point.
They don't have enough data, but yeah,
let yeah, we could we could just assume,
Jack, half we could just throw that out
there. say half
I've had uh two cancellations
uh that were friends that have booked
weddings. I have no clue how to handle
that.
They canceled on you?
Yes, they canled because they called off
the wedding.
Oh wow.
And it was awkward because they're like
either friends or acquaintances. And so
usually what I'll tell them is I'll be
like, "Well, you know, I'd say like, you
know, give it a week or two, you know,
like I I'll give you your money back,
but like just I was like, you know,
because sometimes they get in fights and
I've seen it all the time. Brides and
grooms gets get in fights before their
their wedding and then they're they they
cancel, but then they call you back and
they're like, "Oh, you know, we we
figured it out. We'd like to not
cancel." So
gets crazy out there.
I would be I'd ask like, "What
happened?"
I know. Okay. So nosy.
The person [laughter] Noious.
Yeah. The person in me wants to ask, but
the, you know, the the business in me is
like, well, that's none of my business
side of it.
Or acquaintances. Yeah. Just like a
friend of a friend. Yeah.
Just be I'm just so curious like, yo,
what happened? Let's talk it through.
I'll give you my opinion on [laughter]
it.
Yeah.
You didn't ask for it.
Like, you want to come on the podcast?
We'll we'll smash it on the podcast.
[laughter]
That's another thing that I would love
to do. So, so we tried something new
here and we had people pitch us their
investments or or [snorts] their like
business ideas and I loved it. We had um
uh this
Evan and Reed from uh
Evan and Reed came on right from Yes. Uh
Ketchup Please.
Yeah. So, I was about to say ketchup.
They Yeah. So, how old were they? 19.
Yeah. They're like 19.
19 in college and they pitched us their
product called Ketchup please, which is
a really healthy ketchup. And it was
delicious. Just like so smart, so
ambitious. It just it was really it's
really hard to grow in the condiment
because people don't like buy condiments
that often.
Oh, right.
Um but I would love to be like
relationship advice.
Yes. Same.
But but f but financial related. So I
want to see a couple like just getting
into it over finances and uh and just
unsolicited advice like hey you want to
come on I'll help you out. Alex
are I was going to say are you giving me
permission to to find people?
Yes. All right. Actually if you're
watching this but you got to weed them
out Alex. You got to make sure it's
there's actual trouble there. All right.
We don't want to be a Jerry Springer.
We want text screenshots from before we
talked about this.
Exactly.
Of arguments.
If you've had a financial argument and
you're in Las Vegas or don't mind
traveling here uh to be on the show, uh
I'd be happy to talk to you and give you
my opinion.
What do you think about that, Shelby?
I think it's interesting. I almost think
of it as like a whole separate show,
though. Probably realistically it should
not be on the ice coffee hour, but
[laughter]
we just we just throw you know our
standards of just now.
Yeah.
But is it harder to get guests not being
in LA or there's still like a ton of
people always coming to Vegas?
Ton of people.
It's harder definitely like not Yeah,
it's harder not being in LA cuz you had
all the any influencer in LA.
Feel like it's I've noticed no
difference
really.
Really?
I've noticed a little bit of a
difference between LA and here. I
wouldn't say it's particularly
challenging here still, but I think it
was easier in LA.
Yeah, I know.
Just more people were in LA.
I think it's easier here. Everyone at
some point comes to Vegas for something
and they don't mind traveling here.
Mhm.
Because there's something to do. Like
LA, it's like it's kind of expensive,
but at least Vegas, it's like, oh, it's
a weekend trip to Vegas.
Totally.
Yeah. What brought you out here to
Vegas?
Um, me and Sam went to the It's like
this company, Vue Studios. they opened a
new studio and had an event and so he
really wanted to go to it and we're in
Orange County area so we're like oh
let's go like we flew here for the
weekend kind of just for fun and to go
to that and I was like oh come on here
so I was like when will I be able to do
that
so yeah just random trip nothing like
too crazy although I know NAB is going
on
so that's why Vue that company they're
basically like a virtual production
stage is like really crazy
that they could [clears throat] shoot
like movie or commercial scenes on. So
for that event pretty much.
Yeah.
Now I think if you did van life to I
tell this to just about everyone. If you
I think you've told this to her before.
Have I? Have I told you this?
Both times we had her on and I mean
[laughter]
I've been meaning to do a video doing it
for like a weekend,
but I don't know if I'd do it like
forever.
I would give it a week or two. Give it
like two weeks.
Try it out. And I think I think you
could probably like triple triple views
by doing van life. Yeah.
Everywhere you go, you could pick
destinations to travel to and then make
a video not about that destination, but
like weird things in that destin like I
I like Ryan Trey did like the world's
largest potato. I'm not saying you have
to do like the largest potato, but like
every area is going to have something
unique or like some bomb shelter. Like
just something you'd be able to do and
just strategically plan it out in
advance. and just road trip around for a
week like that.
That would be fun.
If you did that in a Tesla Model X, I
think you cuz then you attract the Tesla
crowd, too.
And you have one of those like little
mattresses in the back of the car and
like what that's like to live in a Tesla
week.
I slept in one once and I was like, "Oh,
I never want to do it again."
Cuz in the Model [clears throat] X, you
know how the um like the falcon doors
make it so the middle goes down kind of
a lot and I felt like weirdly
claustrophobic in it. I actually felt
like the Model 3 was felt a little bit
roomier because it just like arcs over
you like that. So, a week in a Model X,
I'd be like, "Oh my gosh, that's tough."
But a van that has like the whole setup
with like a mini kitchen and a bathroom.
Airirstream.
Yeah, an Airstream would be cool.
I think if you did that or a luxury RV,
try it.
Yeah, luxury RV wouldn't be hard.
Yeah,
but driving it's a little like you have
to get a whole separate license for some
of those, right?
No. No. I had a buddy who rented one and
just drove it. I think if it I think if
it's under like 45 ft I mean it's pretty
generous in terms of what you could do.
Yeah. Okay. It's a good idea.
Yeah, I would do that.
I'll try that over the summer.
Yeah.
Now, can we talk income?
We don't have to talk too many
specifics, but you've made the income
breakdown videos in the past. You've not
seen an income breakdown video.
I know. I haven't done a while. I
haven't done one in a while cuz my
AdSense doesn't make as much. I make
more off of brand deals now. I don't
know what it is. Maybe like after co
there's just more brands that are I
think I see it everywhere. Like almost
every video I watch on YouTube has like
a one minute ad break. Do you find that?
Yes.
Which I'm like good for creators of
course cuz those are pretty easy to do.
Yeah.
Um so I make more off of that than
ads, but still like a solid amount. Like
I'll make like 10,000 a month off of ads
on my main channel. And then like
depending on how much I upload on my
vlog channel, two to eight.
That's pretty good.
Yeah.
And now I get or Yeah. I get brand deals
on my vlog channel now too, which I
never expected. I was like, "What? This
is crazy.
That's fantastic."
Yeah.
Yeah. I've noticed ad rates are down 20
to 30%. sometimes a little bit more.
But I think with the brand deals, not
only are they more aggressive now
because um like two years ago I was
working with these two companies and
they would they' pitch brand deals and
you know every now and then, but now
they're just like boom boom boom boom.
I've never gotten so many offers
for companies that in the past I never
would have imagined. I mean legitimate
companies, but now they're more
like mainstream companies are reaching
out. Um, like I did one for uh Zip
Recruiter and like that's a company like
what really Zip Recruiter. Okay, great.
That's cool.
But they I feel I feel like they never
would have done that in the past. But
then also YouTube is cracking down
really
on that um that does it include paid
promotion that little
Oh, you have to check the box.
Yes. Yeah. So no one was doing that
before because in the very beginning it
would show like this video includes paid
promotion and especially in finance you
you'd question the entire video because
like wait a second does this mean the
whole video is like
you know it might be financially biased
towards one thing or another.
So they started cracking down and then
it made you have you have to select and
obviously you're not going to lie on
that. So it's you know so now everyone
has to check is it paid or not if it is
and now people just are a little bit
more aware of it.
Yeah. Now, when I click on a video, I
don't mind if it's has a paid promotion.
I expect it.
Oh, yeah.
Like even if it doesn't say that because
I know like most big YouTubers, they're
gonna have like HelloFresh in there or
something, you know?
Yeah. It's never bothered me. And that's
why sometimes I don't get why why people
would be upset. It's just like it's just
like you watch TV and there's a
commercial. Like no one would ever be,
oh, my TV show is interrupted by a
commercial. It's just like I think
YouTube ads are worse than like in
sponsorships. cuz you could just like
tap the screen and skip past it, but if
you have like an unskippable ad that you
know YouTube provides, it's like you got
to watch.
YouTube's got to make their money too.
Of course they do. Of course,
somebody on Reddit uh and I've started
seeing it every now and then got three
unskippable ads. It's like like you know
what they Yeah. in a row. It's like
they'll get like a 5-second one or like
a 10-second a 10sec
another 5second or like something like
that. It's still under 30 seconds, but
it's still like
and still when compared to like, you
know, television, it's still nothing.
You know, television, you have like, you
know, 8 minutes of content and then 3
minutes of commercials.
Yeah. So much more. I think the people
that do get annoyed of sponsorships, I
could see it if you're not paying for
the premium version of YouTube. So, if
you like just watch through an ad and
then they do a sponsorship and then
there's like another ad, like that would
be kind of annoying. But when you pay
for like premium YouTube, it's really
not. I feel like I'm like, "Oh, cuz I
just never see ads on YouTube."
But I don't think that many people
actually pay for it.
You know what it is? It's those darn
kids.
What? It's the kids. They're spoiled.
They don't know. [laughter] It's
meling kids. They don't know what it was
like to watch Nickelodeon. You get 14
minutes and then you get like four
minutes of commercial and then like
that's your time to go make a make a hot
pocket, go to the bathroom. You got to
rush to get back. They don't know what
it's like.
They don't.
And so when Netflix is is Have you seen
Netflix is now
saying maybe add ads to like a cheaper
subsc?
Yeah,
because they're losing subscribers. And
so they're like, "Oh, maybe we'll make
like a cheaper one with ads."
No way. Are they just losing it to
YouTube?
Just I think to the other streaming
platforms.
Wow.
To like HBO Max has a lot of good shows.
Yeah, that's true. Amazon. So people
might be like, uh,
yeah,
it's reverting back to cable. It's
weird. Like we went from cable to
Netflix. Like everything you need is on
Netflix and now it's like you need
Netflix to Disney Plus, Hulu, like you
mentioned, HBO Max. Now there's four of
them. And so now you're paying still
less than cable, but you could be paying
like a $100 a month for all the
different streaming services to get the
shows that you want.
Wow.
It's a lot. Yeah. But I still just watch
YouTube the most.
Same. Yeah.
But YouTube is losing people to Tik Tok.
I know. I've noticed even I go on Tik
Tok more now.
Do you post on Tik Tok?
I never used to. A little.
Not a lot. I kind of want to more just
cuz it's like it's kind of fun, but I
overthink every Tik Tok. Like I think of
it like a YouTube video. Like it needs
to be good, but it doesn't really. You
can just make it kind of quick.
Yeah. The thing about Tik Toks is you
can lack so much context in Tik Toks.
Like you don't have to tell the full
story. Like for example, like if we're
clipping up one of Graham's videos, you
should really be condensing Graham's
entire 14-minute video down into like 30
seconds and just remove all of the
context of everything and just have like
the facts. And that's the only way that
you can be successful on Tik Tok.
Sometimes I don't want to though. Like
say I'm making a a full YouTube video
about like how much my Airbnb made in
April. I could make it a Tik Tok, but
then I feel like no one's going to watch
the YouTube video.
Different audience.
I'm Oh, really?
Yes. I am shocked.
Okay. Totally different.
Yeah. Your 3D printed home video would
get millions of views on Tik Tok. And
that's the perfect video to clip.
Tik Tok footage. I'm going to make one
after this.
Do that and all you need to do I
wouldn't even show your face. Just voice
over. This is a 3D printed home and just
Yeah.
You make sure you add titles though.
Yes. That's very important. Like a lot
of people when they clip stuff up for
Tik Tok, they make the entire thing like
captioned.
Do you guys have a goal with posting on
Tik Tok or just to like
brand awareness? Like we realized also
like like he said like the audiences
have nothing to do with one another. For
example, we posted a Tik Tok and it was
getting 100,000 views an hour for
probably 15 or 16 straight hours. It was
probably at one and a half million
views. I noticed the difference in views
we were getting on YouTube like that
were linked to that episode were about
20 per hour. 20 views an hour on
something that was getting 100,000 views
an hour on Tik Tok. It there's no
conversions from Tik Tok to YouTube.
It's pure brand awareness.
Even shorts I am shocked. Uh when we do
shorts, the the people that hit that
video are unlikely to watch like the
long form content. Like the people who
like shorts like shorts. The people who
like the long form videos, they like the
long form.
Yeah.
It's interesting. The we posted a
YouTube short that it's at like 500
400,000 views, the Michael Reeves one,
and 90% of the viewers were unique
viewers. So people that had never seen
the channel before. And still they
disproportionately did provide us with
more subscribers than it would compared
to a a normal podcast that we would post
with the same amount of views, but still
like it it's just completely different
audience.
Yeah. They're not really going to watch
like regular videos.
Yeah.
Um the other thing I've noticed too is
that some of the Tik Toks we post that
do well on Tik Tok don't do well on
YouTube and then others do well on
YouTube but not Tik Tok. I think it's
kind of random on that.
Yeah. I feel like Tik Tok is so crazy
how like you could get a million views
and then the next one could get like
5,000. Like very few.
It's wild. That's why if I were a brand
that was like sponsoring someone, I'd be
a little nervous about Tik Tok cuz I'd
be like, is this going to be the one
that blows up?
They pay a lot less on Tik Tok.
Oh,
a lot less. Yeah.
Yeah, it makes sense cuz it's like a
shorter video. Mhm.
Although I've seen people make tons of
money through affiliates on Tik Tok
and um when people release products and
they make Tik Toks on it, they can make
so much money just by selling a product
like that they can demo really well.
Yeah. I worry what it's going to do to
people's like I don't want to say mental
health but yeah it's just like that
scrolling and scrolling and scrolling
and it I think that's where we're going
is just like that that quick attention
span of like hey if you don't have 30
seconds then you're done.
I feel like it's bad though like maybe
since TikTok I don't know but sometimes
I'll even be like I feel like I can't
even brush my teeth without looking at
my phone or something. I'm like this is
horrible. Yeah.
Or like wait in line for 10 seconds look
at my phone like
Yep. It's so
I'm I'm the same way.
Like this is Whoa. So now when I was in
Seattle recently, I was like strictly
like I'm reading before I go to sleep.
Like I'm not getting on my phone because
I'll scroll for like another hour.
Yeah, we should expose ourselves right
now.
What?
What are you guys' screen times?
I like this. Let's do this.
I have two I have two two phones.
Two phones? You're gonna have to check
both of them.
I'll check the one with the social media
on it. How do you
No, you have to check both of them
because we got to see how much time
you're spending on your phone.
I feel like a lot.
You know what's funny? The amount of
people who send me two cents on Venmo.
Do they they just find it?
Yeah, I got one just now. Um but I've
gotten probably a few dozen of them and
everyone's like two cents for uh I want
to get your two cents. Oh, turn on
screen.
You had it turned off my screen.
I've never I've never Sure. This is my
phone. I've never turned it on.
No.
Try the other phone.
It says
See, it wasn't tracking. Daily average
says an hour and 40 minutes or is that
so far today?
No, that's your daily average screen
time. They're both they both.
Yeah, that's really good. I I will say I
broke my phone working on my aquarium.
Um I had a bunch of water salt water
leak onto it and I was without my phone
immediately after my phone broke. My
first thought was how am I going to get
a new one as fast as possible?
That's how bad it was.
It's so bad. My phone was stolen last
summer and I was like so irritated like
the next day because I didn't have it to
do things. I was like this is so bad.
I'm like addicted to it.
That's why you got to get two phones.
You see you're use the two
the same. He [laughter] literally uses
them for the exact two different
numbers.
Okay. So
you know you can double work kind of.
Yeah. Yeah.
You know that they're both double sim.
Yeah. He just has one phone he uses
more. That's [laughter]
Yeah, I Yeah, I could double sim.
And then you could double Sim a phone
and then you could disable one of the
SIMs when you don't want to use it.
Like, why are you carrying around two
phones if that's the only reason?
I'm just used to it now.
You always text me so like randomly on
your other number. [laughter]
You have different names for each phone
and it confuses me and then I get back
to you on the wrong number.
No, I see them both, but sometimes it's
cuz I'm on the old phone and I'll be
scrolling and I just text you cuz I know
you have the number.
See, [laughter] that's the thing. You
know that I'm going to get back to you.
Wait, so Jack, what was your screen
time?
Uh, it's bad, man. It's
I'll show you mine. I'll show you mine.
5 hours 40 minutes.
Okay. No, no, that's not bad. Look
what broken up. Oh, 32 minutes on
TikTok.
Oh, you can't see this. I don't know. 5
hours and 5 minutes is my daily average.
This is up 41% from last week though.
Oh, so it's more than normal.
Yeah, like it's usually what, 3 hours
then?
Mine's down 56%. So mine's normally
more.
It's normally like 3 hours. Yeah, they
were about the same. I just happened to
have a hefty week last week. And also
like two and a like half of it is
messages.
Oh yeah.
Which a lot of it is work
correspondence.
That's surprising because you never get
back.
Like if you're talking like
distractions, it's only 30 minutes on
Tik Tok.
Yeah, that's not that bad.
And 30 minutes is Google Maps.
So it's like [laughter]
Yeah, it's not bad.
I think that's fine.
Yeah.
But it's it's concerning to me just how
addictive I think Tik Tok is so many
people and just how quick time goes by
when you're on it
and they know what they're doing.
It's the algorithm. Yeah,
it's crazy.
So much content. They could pick and
choose just like the best little bits
and within 30 minutes it knows you
and it knows by location too.
Yeah.
So when we traveled sure enough you're
getting Yoseite tick songs like
instantly it's
things to do in Las Vegas this weekend
which I kind of like. I'm like oh wo I
want to
I don't mind it. Yeah.
But I wouldn't be surprised if it knows
like what you're doing on other apps
too.
Oh I'm sure.
And it sees you text be like I'm going
to buy dog food like show dogs. shows. I
was working on a video where you know
how people do the like buy stuff on
Alibaba and like make a website for it
and sell it. I was like working on a
video where I try that. So, I made a
website and was like making a Tik Tok ad
for this product and they were like,
"You have to put on your website if
you're going to advertise on Tik Tok
this privacy policy cuz they basically
like they make you say like it's a copy
and paste thing I think from Tik Tok."
But it basically just is because Tik Tok
is looking at more stuff, I think, is
what it is.
Wow.
And so, you have to like disclose that
or they won't even like show your ad.
That's crazy. That would be another
great video for you to do is to get a
brand new phone,
brand new, like like not traced to you,
just like with a burn or SIM card or
whatever, and see if your phone listens
to you and to what degree
and like be like, I'm going to travel to
a new location. Let's just see what
happens. And then, you know, I'm going
to say these words here. Okay, now I'm
going to send a few texts and like keep
going down the rabbit hole until pretty
soon it knows like where you are, what
you like, what you're doing, how old you
are. Like
I think that would be pretty cool.
Yeah. all the ads. Yes. Everything.
See just like just how well it gets in.
Yeah, that would be interesting.
Yeah, maybe I'll try that.
Yeah.
You know what? I I gotta I got to run
really quick. Jack, do you mind taking
over? I got something really important.
Yeah. Yeah. Go for it, man.
There's a like button that needs to be
hit.
Yeah. What'll this be? Like a minute or
two?
Something like that.
All right. I'll be right back.
So, you guys may notice something looks
a little off here. Yes. Uh Graham, uh
what did you do? He got a haircut.
Got a haircut. Yeah. So, he looks like
this now. No, I'm just kidding, guys.
This is Alex. Graham's actually on a
flight here. And uh we're in a bit of a
time crunch because Shelby, our guest
right here, she has to leave. Uh where
are you going?
I'm going to Maui and the flight's at
5:40. So, we're like trying to make it
work.
Yeah, your flight leaves in like an hour
or so. And Graham's flying into Vegas,
so he's a bit late to the podcast due to
uh some flight delays. So, we're just
recording this before Graham arrives,
but we'll throw it in on the second half
of the podcast. Yeah, we'll still make
it work.
We will make it work. So, thanks for
making all this happen.
Yeah, thanks for having me again. I was
excited to come back.
The one thing I do want to talk about, I
I have a question. Uh, and I'm going to
look so stupid if if Shel's not the one
who did this. Probably not. I'm sorry,
Shelby. Did you do the rent out your
pool? Was that you?
Oh, I did a video where I tried it.
Yeah. Yeah. Yeah. Squimply.
Yeah. So before you did that, I've been
telling Graham, that he should let me,
his assistant, rent out his pool and let
me make some income.
Yeah, people make a lot on it. Like I
rented one. I rented two for that video,
I think. Maybe one more. I can't
remember. But I rented one and I talked
to the host because I was like
explaining how I was making a video
about it. He was like, "Yeah, it pays
like quite a bit. I forget exactly how
much he said, but a lot of them are like
$100 an hour." And but the thing is it's
pretty expensive to heat a pool.
Oh, it has to for that.
Yeah, people want it heated.
But I guess it's like if it's already
like pretty hot out, it's not as
expensive to heat a pool. Like if it's
90° every day, it's really not as much.
So, it could be worth it. I mean, if
people are renting it every day, then it
could be. I forget though how much it
seemed worth it if so many people are on
the platforming.
That's pretty crazy. $100 an hour.
Yeah,
that's insane.
What are the types of people that rent
these pools? Cuz I could never imagine
myself going out like I'm going to rent
a pool for
Imagine you get together with your
friends and you want like a private pool
that you can like
It's not It's in someone's
backyard. Yeah, but at least it's not
like, you know, you're not at a hotel
with like a bunch of randoms, you know?
You're [clears throat] renting the pool.
So, I think those are the types of
people. But I think that you should try
it out, Jack, because Jack's been
experimenting with renting out a room in
his bedroom on Airbnb.
Oh, we do. You have a pool, too.
I do. You should rent it out and see
and make a video.
Yeah. [laughter]
So, I rented out my room. I was planning
on talking about this when Graham was
here, but he already knows all the
stories.
Yeah. So, you're in the Airbnb game.
[laughter]
I tried it and I had five people, like
five nights. Three people, five nights.
It was fine. I was really surprised at
how easy it was to get on Airbnb, right?
Like I don't know if the qualifications
are different if it's a separate house
versus if it's a room cuz I was just
doing a room, but it was very easy.
All right, guys. I'm going to go pick up
Graham right now. Yeah. Yeah. This is
all the time I got, guys. Uh, thanks
Alex.
Thank you guys. Appreciate you. No, I
will be picking up Graham. You guys
continue the conversation and I will be
right back.
Thanks, Alex.
A lot of people are worried with
Swimply, like the liability, of course.
Like what if somebody drowns in your
pool?
I'm worried about Airbnb and the
liability. Yeah, it definitely I have
insurance for that. Just liability
insurance. You have to in the city of
Palm Springs they make you. So, there's
a lot more rules in Palm Springs than
probably here or most places really.
So, actually setting up the Airbnb
listing is so easy and simple. But if
you are somewhere that has like the city
has regulations, then your listing is
illegal. But I bet here there aren't
really any.
Yeah, there Well, okay. So, actually
technically Airbnb isn't even legal in
Las Vegas.
Oh, really?
I think it's going to be passed and it
will be made legal in like a couple
months, but they're also not cuz well,
the entire economy in Las Vegas revolves
around like hotels and like visitors.
So,
so they probably are trying to lobby
Yeah, absolutely. So, Airbnb is going to
be legal in a couple of months, but when
they do make it legal, I heard what what
it's going what's going to happen is uh
you're only going to be able to have
five listings.
That's kind of a lot. It is a lot, but I
was also wondering it's like if you're
doing rooms, then five rooms isn't that
much. But I heard it was just five
listings in total. So whether that be a
room, whether that be like a a guest
unit or a full house, it's like you can
only have five, which is also like not
super motivating if I was planning on
getting into the Airbnb game knowing
that like I'm capped at five.
Yeah. I mean, you could always get one
or two here and then get some in other
places. True.
I kind of like that idea because then
you could have a like a mountain.
Yeah. Your own place to stay as well.
Yeah. Yeah,
I like the idea of that. Like having I
mean I think it would be really cool to
have five different Airbnbs like one
where you can go skiing, one near a
beach, the desert one. It's hard to get
them in major cities though cuz that's
where you run into all the rules.
Yeah, I actually like that idea a lot.
Right. It'd be cool
cuz then you travel for free.
Yeah. I found I actually spend a lot
less money too on like a vacation cuz I
just go to Palm Springs now and the
house is free essentially
for me. So, that's kind of a nice perk
to it. It's like if you already own a
bunch of Airbnbs, you're not really
gonna care as much to go travel
somewhere else. Like, you probably will
a little bit, but it you don't like have
that craving as much.
See, that sounds lovely. When I was
renting out a room in my house, I was
like having random people come and stay
with me.
Yeah. What's it like?
I wasn't a huge fan. I I really I got to
be honest, I hated it. Yeah. Like,
people coming and staying, that was
fine. And the people were really nice
and amicable and we got along just fine.
But the second people that stayed, uh,
like they requested early check-in and
late checkout, and I granted it to them,
you know, but like at the same time, I
was like, "Okay, this is not a good
sign." And then between the time of
checkout and late checkout, the extra
hour or two that I gave them, this girl
brought over her ex-boyfriend and he
smoked a cigarette in my room.
Oh, what? In your room? They went in
your room.
No, no, not my room, but No, in their
room. In Yeah. Yeah.
Yeah. That's still weird, though.
Yeah, I know. And it was in between the
like extra time that I gave them. It was
in that hour. So, I was like, "Oh my
gosh." And then after that, I was like,
"Okay, I don't want to rent to anyone
else." And uh I was I tried to turn off
instant book. Apparently, I didn't. And
I got instant booked like the next day.
Yeah. And then that person recognized me
and that made the whole situation a
little unique. You know what I mean?
Because obviously you have to watch what
you say and do like around anybody. Uh
if they're, you know, just like I don't
know, staying at your house, but
especially if they know who you are,
then you're like, "Okay, I really have
to like, you know, be on my best
behavior."
Yeah. Oh my gosh. Yeah. I would be
nervous to rent out just a room.
I had an old roommate who said that she
did that when she was in college and it
paid for her whole rent. Like she did it
when one of her roommates moved out
early and then she just rented a room
and most of the people were fine, but it
was
on rare occasion you get someone that's
just like crazy.
Yeah, I think that's true. Like I
haven't had any terrible Airbnb guests,
but there was one kind of difficult one
and I feel like that's just sort of
bound to happen
and so it's way more invasive if it's
your like your own house. Like for the
Palm Springs house, if something breaks
in it, I'm kind of like detached. I'm
like, "It's fine. We'll just get
something else."
You have a property manager and
everything.
Yeah. And it feels like a business. Like
it doesn't feel like my personal stuff.
Like if something really bad happens to
it, I just be like, "Well, it's fine.
We'll just get another." So,
I want to talk about the Airbnb stuff
more, but I'm like I'm just thinking
like Graham will want some of the
conversation.
I know. Yeah. That's like I
I'll ask you random uh random questions.
Okay.
Okay. Cool.
Who are your biggest mentors in your
life? Like the people that you idolized
and what were your biggest takeaways
from them?
H this is a tough one cuz I feel like I
haven't had a lot of like
uh traditional like oh this my mentor
whatever. I guess maybe with
you could say idols people that just you
learned a lot from. It could even be
like a random YouTuber that taught you a
I'll always have a few channels where
I'm like, "Whoa, I really like their
editing or like
So, that's a lot of what you take away
when you consume YouTube is like the
style of post-production."
Yeah. Yeah. Or even just like the fonts
people use, whatever.
And um have you seen Johnny Harris's
videos? They're so good. The editing.
It's like he was a journalist for Vox
and so they're just very professional.
And I feel like I've accidentally
stumbled into like almost making like
journalistic style videos, like
documentary style. So I saw his and I
just thought it was really cool that
he's like an actual journalist YouTuber
cuz there well haven't really been much
of that. It's like people making videos
but they wouldn't be considered actual
journalists. And I think that he
actually is
like you would consider him one. So his
videos are really cool. Um I'm trying to
think. I mean, when I was
It doesn't have to be YouTube
[clears throat] related. Yeah.
Yeah. I guess just like coaches that I
had doing gymnastics and stuff growing
up. My brother also I have an older
brother and he's always had just a very
strong work ethic that inspired me to
work harder probably than if I didn't
have a brother. Like I feel like he'd be
very much like get good grades. And my
parents were kind of chill about it.
Like they were like, you know, it's
fine. But my brother would be like, "You
should really like try in school.
You should try. Give it a good effort."
Yeah. So, yeah, I would say that. Um,
yeah, I'm trying to think. Or even I
went to Orange Coast College when I
first moved to California and the
teachers there were very
like I guess they were they just like
were very helpful cuz the classes are
really small. It's a community college
and they could have easily been sort of
I don't know [snorts] go the traditional
film route like
transferred to Chapman or USC or one of
those film schools but they were like
what you're doing is great like really
we're pushing for YouTube cuz they were
seeing the future of it back in like
2014 when a lot of people thought what
is this still like is this really a job
and so that was really helpful cuz they
taught me a lot about how to actually
shoot better and edit better and all
that and were just really encouraging
rather than being like this stuff isn't
good. Like they I don't know. I thought
going into it they would think YouTube
was kind of silly and like not that
good, but they were like the biggest
hype people.
That's crazy. Especially back in 2014,
like you said, when like everyone there
was a huge stigma on YouTube and I mean
there still is. It's like, oh, you can
make money off of that. That's still
what everyone says,
but at the same time it's like
especially back then,
right? And I don't I just thought it
would seem like embarrassing to like a
more legit like film thing, but they
were all about it. So, that was really
cool.
And like some of them were like, "Oh,
I remember one teacher connected me to
someone to try and get a job at like CBS
or something like that." It was CBS.
Yeah.
But obviously I just do YouTube, so that
has worked out. I've never done like a
regular job.
Never.
You've never like worked at a
restaurant? You've never
I really wanted to. When I was younger,
I really wanted to work at Starbucks,
like up the street.
But your parents didn't let you or what?
Well, I was 14, so you couldn't. Well,
that makes sense.
And I just started making videos then.
So, by the time I was the age where you
could get a normal job, it would have
been like a pay cut from YouTube. Like,
it would have been like
That's crazy. Do you feel like there's a
part of you that's like missing since
you never got to experience like kind of
95 or something like that?
Yeah. And a lot of people are like,
"Trust me, you don't want to." But I
kind of wish I knew for myself.
Yeah.
I thought about doing
a life experience at the end of the day.
Yeah. Totally. And I I like having
structure and all of that. Like I kind
of liked being in school when I was in
school. Like I wasn't one of those
people who really hated it, but I I do
prefer kind of just doing my own thing.
I think there is like a reason a lot of
nineto-ive jobs are the way that they
are because it kind of works, right? You
know how a lot of people want to work
for themselves so that they don't have
to work as much or can work weird hours,
but then you find when you do work for
yourself, you probably work more or you
stick to 9 to 5 hours anyway. Like I
kind of stick to that because if you
don't, you're still going to get emails
or whatever it is when you're not
working or whatever.
So it just gets like confusing if you
don't stick to it, I think.
Um [snorts]
it's just so silly. It's like when I was
working at like an actual job, like I
was a bus boy at a restaurant. It's like
I would do anything to be like an
entrepreneur, working my own schedule,
like you know, doing whatever I want
with all my free time, but now it's
like, you know, I've been doing it for
like 2, three years now. And now I'm
just like, oh my gosh. Like I just want
like a structured like 9 to5 even. Like
that sounds amazing right now. As silly
as that seems like clocking in and
clocking out.
Yes. Sometimes it does seem nice to be
able to go somewhere and then just
you want what you can't have.
Done with it. [clears throat] Yeah.
Yeah.
That's exactly what it is.
Yeah. So I don't know. People are
probably watching and they're like,
"Shut up." Like YouTube is
I know I I probably sound so ridiculous
saying that, but it's just so hard to
stay structured and to like like for
example like five comes around. A big
part of it is like knowing how to turn
off the work brain and it's like five
comes around and it's like things always
come up after 5:00 and it's like, you
know, seven, say you want a hard
deadline at 7:00. Stuff comes around at
8. Grandma will text me at 9:00, hey,
what do you think about this thumbnail?
And then I spend, you know, some time
thinking about the thumbnail or
whatever.
Yeah, little things like that. I always
try to like when the sun is down I
really don't want to work on anything
because I feel like Yeah. So like in the
winter it's a little earlier [laughter]
but it's like actually just the way that
I work I find I'm not even like my brain
is not fresh anymore. I'm not even doing
a good job at things once I'm kind of
tired. Like I'm very much a morning
person. So I'll I'd rather wake up early
and get everything done and then have
the afternoon to chill or work out or
whatever.
That makes sense. How's your like work
life balance right now? How many how
many hours do you work per week? What's
your team like?
Whoa. Lately, it's my work life balance
has been a lot more life than work,
[laughter] I would say.
Yeah, because basically I've been like
sort of a nomad. Like I put all my stuff
in storage and then I've done a couple
monthlong Airbnbs and whenever I do
that, I'm able to like get in a routine
and work on a lot of videos. But this
last week has been more of just like
bouncing around. So, I get a good amount
of editing done, but anytime you have to
go to the airport and like do all of
that, you end up wasting so many hours
just like in the car.
Yeah. Yeah.
Walking through the airport.
And it's kind of exhausting, too. Like
once you get there, I always want to
like rest a little bit. So, I haven't
been working as much, but I have so much
stuff still to edit, and I feel like
I've still had the same output somehow.
Um, but I actually just signed a lease
for an apartment. And so I think once I
get back into a routine, it'll be much
more structured. So I really don't even
know how many hours I would consider
I've worked honestly, but not as
probably half as much as I usually do in
the last month just from like traveling
around. But still,
but you're still maintaining.
Yeah. That's the thing that I've
realized is it's like it's very easy to
maintain and it's very easy just to like
keep whatever you have been doing going
forever and like you can do let's say
90% of what you usually do with like you
know 30% of the time allocation.
Yeah.
It's just like
there's so much time that's wasted. It's
like Parkinson's law kind of. It's like
the job will take as long as the amount
of time that you give to do the job.
Yeah. I know. I thought a lot about that
cuz I do go the extra mile when I have
more time or when I'm in a routine,
but also sometimes it just doesn't
matter that much.
Going the extra mile can take like, you
know, 200% of the amount of time you
wanted to
it to take and then all of a sudden it's
like, is it really worth it?
Yeah, I know. I've thought about that
cuz it'll be like for one shot and if
you have to drive 20 minutes to go get
it and whatever.
Yeah. So, I used to do that a lot more,
but lately I've been like, "Okay, I can
repurpose an old shot." Like, doesn't
really matter.
Um, yeah, do that kind of thing.
But you have your own YouTube channel
now, right?
Hardly. Yeah, I do. I mean, I have I
have two videos posted. I have two
videos in the works right now.
There's been this [clears throat] one
video that was a complete monster to
edit. It was like seven hours of raw
nearly eight, actually, hours of raw
footage.
So, I walked to St. George, Utah for a
Tinder date.
Oh my god.
Yeah. And I walked straight into the
Tinder date after like, you know, five
days of walking.
Yeah.
I mean, that's like a Mr. Beast type of
title. I feel like
Yeah. I feel like, you know, it's kind
of an exciting thing, but it's it's so
hard to edit that style of video when
I'm so used to like editing other types
of videos such as reaction videos and
like random stuff like that. It's just
it's very technical. I'm not a great
technical editor, but I'm good at
keeping rhythm and keeping pacing and
stuff like that. Like
it's always nice to have a video where
you know all you really have to do is
cut out the dead space and add some
music and titles. Like those are sort of
fun to edit. Whenever I edit my main
channel videos, I'm like, "Oh my god,
it's like doing a puzzle." Yeah.
So I'm like, "Okay, where should I put
this?" I end up changing everything. So
sometimes it's like I'd rather just edit
a vlog cuz they're so easy. Like those
are actually really fun to edit.
Yeah. But main channel stuff, unless I
just shot footage that I'm like so
excited to use because it turned out
really good, then I can be a little bit
like daunted with that.
Yeah, I feel that. This entire project
has been so daunting. Like I filmed it
like nearly two months ago
and I've just been sitting on it. And
I've edited like a decent amount of it.
Like we brought down the 8 hours to 40
minutes or 35 minutes, but at the same
time it's just like oh my every time I
open up the timeline I just look at I'm
just like this is going to be like six
hours and I'll get a minute done. Oh,
you know
that's I mean that's how I felt with
that. I showed you guys that Only Fans
documentary
and I still haven't posted that cuz it's
the same thing. So much footage.
You don't start.
That's the thing. I I'm asking myself
the same question. So it's not like you
know what I mean?
I know. I mean I have a cut that's
pretty much done but I need to like go
add little things. But every time I go
to open it, it takes like
literally 20 minutes to even open the
file.
Oh. Just to render it.
Yeah. Because it'll have missing clips.
So I have to relink everything. And that
whole process takes a while. So, it's
not something I'm gonna like real quick
like open my laptop and get a little bit
of editing done. It's like, you know,
you're gonna need like a 4 hour block to
work on this.
And then with like every I've just found
this year there's been so many like
brand stuff like things that just come
up
and I end up not prioritizing it when I
don't know, I really want to get it out
there. But yeah,
that's been the exact same story with me
and the the Tinder video. It's just so
much. Yeah, it's hard because you still
I mean you work on the podcast. Do you
still work with Graham?
Yeah, I mean pretty much like I will say
a lot of my responsibility is the
podcast and then I hired out a lot of
the stuff that I was doing. So Graham
still like sources his work or like the
you know the production of certain
channels through me but then I just
source that through someone else and I
kind of like am quality control making
sure that like the standards are still
hit, the deadlines are still hit and
it's actually I found it more profitable
for us. I mean, Graham's costs have
stayed the exact same. I have like so
much more time on my hands and I'm able
to allocate, you know, to other things
where it's like I'm not editing, let's
say, where like maybe my my time value
is like, you know, a wage like 30 bucks
an hour or 40 bucks an hour or something
like that and I can go do something
that, you know, find another sponsor or
try to scale on TikTok or something like
that.
Yeah. What do you do with now the more
free time?
Honestly, play ping pong. Play a lot of
ping pong. Yeah, it's it's bad. Yeah,
it's fun. I love it. I'm having a great
time. I'm just critiqued by Graham a
lot.
Okay. I'm very pro having hobbies. I
feel like people don't have as many
hobbies because everyone's like working
all the time.
Yeah.
But now that I found I can even like I
feel like I could work like very few
hours in a week and it be fine. But then
I do like get excited about a video and
I want to more.
Yeah.
But it's just not that fulfilling if you
are constantly working and you just like
have nothing else. Like I feel like you
end up getting bored of whatever. You
get better at working when you work
less. It's like if you work less, I
found a positive ROI on that. As silly
as it may seem, but like the time that I
do now spend working, it's like I'm
getting done like five times as much
work as I was in an hour now than I was
back in the day when I was doing all
that stuff.
So, and and this is like a a big qualm
or gripe that Graham and I have with
each other. It's like Graham's like,
"Yeah, you got to work more." And it's
like I've been in the trenches and I've
I've done the thing where like you work
like ridiculous amount of hours every
week for, you know, a year or two
straight and I hated it and I wasn't
getting that much done.
And it's a personality type that can do
it that can like work all the time and
like they really do actually love it.
But I feel like that's not everyone.
It's not a lot of people probably,
but like I still feel guilty if I'm not
working like a lot just cuz it's kind of
how our society is though like working
all the time. But yeah, I don't know. I
feel like it can be helpful to not a
little bit.
There's a lot of pressure to just work a
lot. And I'm not like anti work at all,
like at all. I love working, but
especially being in this environment
when you're around like people that are
like, I'm building this new vertical,
I'm coming out with my own chocolate bar
and stuff like that. and it's like, oh
my god, like everyone's doing so much.
And then you look at yourself and you're
like, well, I have another podcast
episode. I have two more sponsors and
you're just doing the same thing and
you're maintaining. It's kind of like
it's disheartening. You know, I try to
keep the perspective that like, you
know, working right now and gaining
money and wealth or whatever, it's like
that's all it means to an end. So, it's
like you have to remember that like
are you working to get more money to
have more free time? You know what I
mean? It's like what if you can have a
good balance right now? What if you can
enjoy your, you know, your money right
now or your free time right now? So,
right. I know. I think a lot I feel like
a lot of people can but don't let
themselves
certainly
sometimes for good reason to like maybe
you're really working to like set up
yourself later.
But there are people who like they have
more than enough for the rest of their
life even and they're still just working
like so much.
Some people just they just like working
you know some people like
entrepreneurship and stuff like that. I
love entrepreneurship and I like working
a lot. But I like working when I feel
like the time that I am spending working
is like actually doing something and I
don't want to add more work on when I
feel like it's just redundant work or
it's work that isn't important. I want
to try to find something first that I
feel like okay I have an impact with
this work and then I can go head first
into that. But I'm not going to try to
force it and just work to for no reason.
Just doing it for the sake of staying
busy.
Yeah. I've totally done that before.
Just been like I should be doing
something productive right now. Like
And then you don't do anything
productive.
Yeah. It's just like kind of I don't
know
it would be more productive to sit and
to think and just to go for a walk and
enjoy your time. I feel like you know
actually going for walks I come up with
the like I think a lot of good ideas
doing that but it's easy to forget to
cuz like in a lot of cities you don't
you have to like intentionally go walk
like I think the only maybe I'm sure
there's more but like if you're in New
York you're walking all the time
and I feel like it gives you more energy
and I think of more ideas. I just kind
of enjoy it. Like that's something I've
realized.
Yeah. I love walking. That was I mean
that was a huge portion of like the
whole walking to Utah thing because like
you already like it.
I I love walking. Yeah. And and I
thought, oh well, I can combine walking
and film a video about it and it has to
be clickable, so I'll walk into a Tinder
date. And I'm like, well, it all works
out.
But I'm with you on that. And there's
also a study that was done that shows
that forward momentum that you create
when you're walking, it creates like
forward thinking. It's weird. So like if
you're moving forward then your brain
can think in some I don't know more
effective way or something like that.
And there were studies that were done on
that. So that's what Graham and I used
to do when we lived in Santa Monica
together. We would go for walks every
single day and we would be thinking
about like video ideas, topics like how
we can grow and scale a business and
stuff like that while we were walking
because it was more effective that way.
I know I've heard of I forget who it is
but different like successful people
that do walking meetings only.
Walking meetings.
Yeah. It's like instead of meeting for
coffee, like they'll go on a walk with
someone and that's like the meeting.
Yeah. Cuz I feel like it kind of gets
your brain thinking differently.
Mhm.
How does it make you feel when you see
another video titled Millionaire Reacts,
Shelby Church something something money.
Um
cuz we've done like at this point 10 of
them maybe.
Oh, really? Okay. I've seen [laughter]
I've seen some where I'm like, "Wait,
that video wasn't even new." Like you
guys must have found it and you're like,
"Oh, we should react to this one." And
I'm like, "That one's so old."
Um, okay. I used to get I mean, the
first time I ever saw one, I was like,
"What the heck?" Like, "What what did he
say?" You know, like I thought we were
chill
now. You're just used to it.
And then, yeah, but watching it, he
never says anything like that mean.
Yeah.
What does he say that is mean though?
I don't remember cuz I haven't watched
one in a long time.
I should react to his reaction or
whatever.
I think I was I I recorded that a long
time ago, but I never uploaded it. Um, I
think sometimes the thumbnails are out
of hand. I think I told him that once. I
was like, they're they actually crack me
up. I'm like, how do you guys even think
of this? Like his head exploding.
Um, but sometimes it's like, well,
really clickbaity, but it does work.
Yeah. See, that's the thing. Graham
likes to take a positive situation and
in the the packaging of the video spin
it in a bad way, which like it works.
Unfortunately, that's What gets the
click?
Click on like fear stuff.
Yeah. Well, that's because it's a very
easy emotion to trigger. It's like one
of the reasons why I feel like Shane
Dawson's whole like docu series did well
is because like they were all rooted in
like being scary and like it's such an
easy emotion to elicit. And for an
audience, for a creator, one of the most
powerful things you can do is to get the
the viewer feel some sort of like actual
emotion, whether that be like rage even
towards yourself, to the creator, rage
or sadness or fear. And it's just like
Yeah.
Yeah. I mean, his thumbnails do get me
cuz I'm like, "Wait, like the housing
market is going to burst?" Like,
Yeah. And then you click on it, it's
like, "The housing market's doing super
well, guys. Make sure you dollar cost
average in." [laughter]
Yeah.
Yeah. It's not like total clickbait
where you click on the video and it's
about something totally different or
like, you know,
we we really try to border that, you
know.
I feel like people still get something
out of it though if they are interested
in personal finance.
Yeah. It's not like Yeah. I think it
would be totally different if the
content didn't just like pushing like
sketchy tactics.
That's exactly my logic behind it, too.
It's like, well, if you have to
clickbait, it's fine because we're
teaching people good things.
I think so, too. I think it's like a net
positive. Yeah.
What you're doing? Yeah.
Yeah. Well,
yeah. Does he run out of video ideas or
like
all the time?
Okay. Yeah.
Yeah. Like, like literally to the point
of being like, "All right, Jack, I have
no idea what to talk about. There's
nothing going on in the markets. I've
checked every single website. I've
looked at Reddit, CNN, like everything.
No, I can't find anything. And I'm like,
well, let's just think. And then we just
think sometimes, not so much as, you
know, as much as we used to when we live
together, but like, yeah, we would just
think like, well, can you make a video
about this? I've already done that four
times. All right, let's go to the next
one. You come up with another idea.
It's hard to just be like, "Okay, I'm
just going to think of ideas."
I feel like I come up with like
10 bad ones and then maybe one good one
where I'm like, "Okay, that could maybe
work."
That's what Mr. Beast does. He has like
Oh, he just like sits and forces
himself.
So, I think I heard somewhere I don't
remember exactly where it was from, but
like people will provide uh Mr. Beast
with like a list of maybe let's just
say, you know, maybe I'm not I'm not
getting the numbers right, but like a
hundred or so video ideas and he just
goes through every single one of them
and then circles like five of them and
then from those five they weed it down
to like, you know, one or two.
Oh, wow. I actually did a video where I
hired someone on Fiverr to like write
the video idea for me. And I hired a few
different people. So, I hired one person
to come up with video ideas for me. And
it was really interesting to see what
they came up with. And they would have
reasons for it. They're like, "This is
pretty searchable." But it was really
random stuff like how to make a
campfire, like things that were just
like, "Wait, I don't think that would
fit on my channel." Yeah. But it it's
helpful, I think, to have someone have a
fresh set of eyes and look at it.
Me and my friend were talking about how
we want to do like a creator retreat,
like everyone goes and stays at a cool
Airbnb or something and
we're assigned to think of like five
video ideas for each person's channel
and then present them one night so
everyone can hopefully come away with
some cool ideas.
That would be awesome,
right? It would be I think it would be
helpful and like productive. Yeah, that
would be fantastic.
Yeah, something like that. But I hate
organizing that stuff.
Yeah, that's always the worst.
Do you strictly budget?
No,
not at all.
I mean, I probably should, but I really
don't because I just I don't know. I
spend definitely less like much less
than I'm making, but I don't really
budget it out like that crazy.
Mhm. I'm a firm believer in like budgets
are generally good for people, but at
the same time, it's like the best budget
that you can potentially have is just to
not have expensive taste. So, it's like
I don't budget for myself because I know
that like
I I know that sounds so ridiculous. I
got this for free. This one right here,
it it looks like an expensive shirt. I
got it for free. The watch was an
investment, but I don't have expensive
taste. So, it's really easy for me to
like not have a budget and not be in a
whole
Me, too. Like I've always been more of a
saver than a spender. And so I trust
that I'm never really like
going over that because I'm I'll still
be like weirdly cheap about things that
where it doesn't even make sense
sometimes
like adding avocado to something that
I won't do it either.
Yeah, sometimes I won't, but a lot of
times I will. But like it's like a $2
add-on and then I won't blank about like
hiring someone to get like footage for
$300 or whatever. Yeah. But it's
different. It's hard to budget too when
you're making videos and you have all
these business expenses. Like I don't
know, sometimes I'll be shooting and
I'll buy lunch for whoever's helping me
shoot. But I feel like that's just
reasonable thing to do.
Yeah.
So
yeah, that whole avocado thing is so
funny because I was out I was out at uh
it was actually during the walk where we
swung by a a subway. It was me and um my
brand manager [clears throat] and uh and
I didn't add avocado. And he was like,
"Jack, why didn't you have a avocado?
Like I know you like it." And I said,
"Well, you know, it was extra dollar."
And he's like, "Why'd you get the
sandwich that you got?" And I was like,
"It was the cheapest on like the menu."
And like it's so silly because like for
$2 extra, I could have got avocado or
maybe I could have got a better
sandwich. But it's like
those expenses are the hardest ones. But
like other random stuff, I I totally
agree with you. It's like I don't know,
stuff for the house. It's like I'll
spend, you know, a grand on random
stuff. Like I just spent $1,000 for
speakers for my car.
It's like it's so like it it doesn't
work, you know?
I don't know why those tiny expenses are
so challenging.
I know. But then Yeah, I know. I feel
the same thing. Like I spent so much on
the Palm Springs Airbnb
that it almost made me feel like, oh,
it's okay to spend this much. I'm like,
wait, no, no, this is like four
something.
Yeah.
And it will pay off. But
yeah, it's I I don't know. I feel like
budgeting is Yeah. Obviously good if you
need to, but it's kind of like I don't I
just I'm like I don't like it. I don't
want to like live my life that way.
It takes a lot of time.
Yeah.
And it just makes it not fun.
So, what do you spend your money on? Is
it mostly experiences or is it material
things?
Lately, it's just a lot of travel, like
a lot of Airbnbs, airplane tickets, like
going out to dinner, that kind of thing.
I like never buy clothes because I
can't. I'm like living out of a suitcase
the last six months. So like
occasionally I will, but I just it makes
me not want to buy clothes because I
don't want to have to deal with them.
Like I just only have so much space,
which I think is kind of a good thing.
Um, but I definitely spend a lot of
money just on things for videos or like
a lens. Like I recently bought a lens
that was like $1,000 and that was a
thing where I just was like, "Oh, I need
this." Like I I didn't even think twice
about it, but obviously way more
expensive than like a $2 add-on avocado.
Yeah.
But because it's for a video, it feels
justified.
Um so yeah, I feel like it's a lot on
travel, more on experiences.
Yeah. Or like setting up the Airbnb.
That was definitely like what I spent
the most money on. So, furniture, stuff
like that, which was kind of a fun way
to like satisfy wanting to buy material
things, but justifying it by a business.
Yeah. Like, it still was fun and it felt
like I guess Yeah. It's still
technically like my stuff,
but it made it so I didn't have the
attachment stuff. Yeah.
Yeah. So, I feel like putting all my
stuff in storage made me have like a lot
less attachments to things in general
cuz I thought I would even like miss
having my own bed, but once it's like in
storage, I didn't even think about it. I
was like, "Oh, I'm actually better
sleeping all all over the place than I
was before."
So, why are I'm I'm confused. So, you're
just traveling all over the place. Do
you not have like a technically like a
residence right now?
Basically, I Well, now I do. I like have
an apartment in Seattle, but I have to
go set it up when I get back from this
next trip
cuz I'm cuz I'm kind of sick of it
honestly. But
I my like lease was up in LA and I was
looking at other places and they just
didn't even feel worth it. Like it was
when all the rents were going up
probably like 20% from what they were
the previous year because all the co
deals, they like want to make their
money back from that. So, I would tour
these places and be like, I just am not
excited to pay $3,000 a month for this.
Like, it just doesn't even feel worth
it. And I had been in LA for like eight
years, but I didn't really know where I
wanted to go. So, I like was able to get
um like a storage company to let me
store my stuff for free for 4 months.
So, I was like, why not try this?
Just putting it in a video.
Oh.
Um so, yeah, I was like, why not try it?
One of my friends was gonna be in New
York for a month anyway. I'll start
there and go for the month. And it was
really fun. Like I really wanted to move
to New York after that. But then touring
places in New York, I was like, "This is
like it feels like a scam."
Oh, is it that expensive?
Yeah. Like the amount you pay, I just
posted a video touring some places. So
these were like prime locations this
broker showed me. So, you can find a
nice place in like Brooklyn or like the
financial district, places that are
maybe a little less inconvenient, but
still pretty cool.
Yeah.
Um, but he showed me like the prime
location, so of course they're going to
be like way more expensive.
And it was like $5,000 a month. No
washer and dryer in the unit. Like, they
weren't even really that nice. Like,
the inside wasn't that nice either.
No. Like, it was fine. It was still like
kind of nice, but not compared to what
you can get literally anywhere else. And
that's like a mortgage of like a million
dollar house. When you think about it
like that, you're like, "This is crazy."
And then also in New York, you pay way
more in taxes, right? And so that
together, I was like,
"Whoa, why do people do this?" Like, I
get it. It's like a really amazing city,
but when you really look at like exactly
how much you're paying to live there,
it's crazy. I'm like, I don't know. I'd
rather just visit, I guess.
So, you landed on Seattle?
Yeah.
Why Seattle?
Because I'm from there and I haven't
lived there since I like
moved eight years ago. I've never really
lived in the city. I lived in a suburb
when I grew up there.
Um, and so I think it'll be cool. It's
way cheaper. There's no state income tax
there. Um, I found an apartment that I
actually am excited about and that's
like nice. So, that was part of it is
just being like, "Okay, this is a place
I actually want and I feel worth paying
for
than everywhere else." But, I feel like
I'm going to miss
the good weather of California.
So, I'm like, I don't know. I'll try
Seattle. Maybe it'll be fine because I
can go to Palm Springs from time to
time, but I'm like,
yeah, just try it out for a little bit.
Right.
My brother lives in Seattle. He likes
it. And Idubbbz is moving to Seattle.
Oh, really? Yeah. Cool. It's very nice
in the summer, so it's like going into
the summer will be awesome, but I think
the winter I might be like, "Okay, I
don't know."
Yeah,
I don't know about this.
Yeah, it's very gloomy.
Yeah.
And that wraps up Jack Chat. Thank you
guys so much for tuning in. Thank you,
Shelby, for being my first ever guest to
Jack Chat. And uh
Yeah. Uh get your free stock down below
in the description using Graham's
affiliate link. Sign up for the
mentorship group. Shelby, shout out what
you want to shout out. Tell people uh
what's up. Um, you can go check out my
main channel, Shelby Church. If you've
never seen it, go check it out.
So, thank you so much for coming on,
Shelby. It's great seeing you. It's the
third time you've been on the podcast.
We appreciate it.
Thanks for appreciate you getting your
free stock down below in the description
when you sign up for help using the code
grant because that's worth all the way
up to $2,000.
Yes. How
fast I said that. Yeah,
that's good.
Awesome.
Thank you. Really appreciate it. Making
it work.