Confronting Shelby Church And How She Spends Her Money

So, welcome back to the 15th ever episode of the Iced Coffee Hour with special guest Shelby Church. And even more exciting news than that we have made so far on the podcast $2,900. Nice. Congratulations, guys. And even better than that, Jack is now eight for eight for his options trading for a total profit of $200. $200. I don't even know what that means, eight for eight. Probably a good thing. Oh, the eight for eight? That just means I've been successful in the green. Eight trades in a row. He tries to make 1%. I wouldn't say it's a guess. I'd say calculated. So, it's basically heads or tails and he's guessed correctly eight times in a row. So, He tries to make 1% on every single trade. Okay. Yeah. I've watched a couple videos on the options stuff and I'm like, this one this is a little over my head. You could explain that. Midway through the video we'll have to explain that. I could explain options if we if we're running if we have plenty of time left. I Yeah, definitely. Stop notes. Yeah, options. Okay, great. But this is going to be a really exciting episode. You don't know this, but this is a confronting Shelby Church video. Because you posted a video you posted a video how much you spend in Los Angeles. Remember that one? Yeah. And then I reacted to that one. Yes. Now, for those that are not aware, you are a YouTuber. Can you tell us for like 30 seconds a little background? Sure. Okay, so I've done YouTube for like 10 years and I do lifestyle, tech, Tesla videos since you pretty much convinced me on that. Like I was like, yeah, maybe. You were like, get it. Like it'll pay for itself. Sure enough. It did? Yeah. So, Thank you, Elon, for that. Yeah. So, listen to Graham, guys. But did you buy Tesla stock or no? I did. You did? But, I sold it at like 700. 700? It just seemed It just seems It did. At 700, it still seemed Yeah. I was like, well, I made like triple what it was cuz I bought it when I bought the car at 200. Yeah. That's what I did. Yeah. So, I was like, what? There's no way it's going to keep going up then. As Wall Street Bets would say, you have to have diamond hands. Cannot sell. That's one of the stocks that for me, I bought in thinking it's either going to I'm either going to be like a multi-millionaire from this stock alone, or it's zero. I didn't I didn't like 20 shares? No, I bought How much did I buy in? Like 10 grand worth at like 260, something like that. Then I Oh, wow. Yeah, but I kept buying in afterwards. So, I bought in a little bit more, but the average buy-in, I think, was like two 72, 268, like somewhere around there, but I great. Yeah. Right? Yeah. Right. And then I bought more, I think, at 14. Bought more at 1,000. So, I didn't any? Uh not since I sold initially. I sold half of what I had at 914. Right. Right. And then you made the video on it and it blew up. okay. But, anyway, back to back to you, Shelby. So, you've been doing YouTube for like 10 10 years. Yeah. Wow. Ridiculous amount of time, I think. Cuz I was like 14 when I started making videos. I was making videos about makeup and stuff, and I like didn't even really know what I was doing. I was just bored, you know? I feel like a lot of people started that way. And now it's I never would have imagined that it's like as big as it is. So, you never went to college? Did you ever do that? Or you Kind of. I went for a year. I went to Orange Coast College in Orange County. Mhm. So, when I was in high school, I did a dual enrollment kind of thing. I wanted to go to film school, like Chapman or USC. Chapman's good. Yeah, and I didn't get in there, but I was like, maybe if I transfer. So, I went to Orange Coast College for basically a year, like a year and a half. And I pretty much only took the film classes. And then I was like, "YouTube's going pretty well. This is what I want to do anyway, you know?" So. And at that time, how many subscribers or how popular were you at the time of dropping out? Um probably like 600,000 That's a decent amount. Yeah, that's that's a really decent amount. Yeah, I could live off of it. Like, when I graduated high school, I could already live off of YouTube, but like in Orange County, probably not in LA. Wow. So, how much were you making? That's that's Let me guess, 4,000 a month. Yeah, I think it was about that. Like, three or four. That's incredible. Especially when you're what? You were like 17, 18 at the time. 18, I was like, "This is awesome." Wow. Yeah. So, back then, what did you spend your money on? Then? Yeah. Like, after like when I moved to California, I guess. Yes. I feel like I spent a lot of money just on camera equipment, just cuz I thought it was fun to buy new stuff, new lenses. I guess rent there. Um I I don't know. I feel like I spent less, like so much less than obviously because I had less, but like living in LA, I feel like Ubers and brunch, like things that I know you're like Yeah. Whole Foods is great. Sweetgreen. I love Sweetgreen. We know. We know you like Sweetgreen. Did you see my reaction video to your video? I watched some of it, but I was like I was like, "I don't know if I should watch it." It's not that bad. Yeah. It's not that No, no, it's not terrible. It's not terrible. I've seen worse. He has seen worse. Yeah, yeah. Uh-huh. See, I thought because I had you in the end, I was safe. I wasn't going to get Oh, no one's safe. Nobody is safe. You were safe for like 8 months. Right? So, I thought it's never going to Yeah, I You posted on one of the weeks where I was so busy, and there was so many other videos that that one just got lost in the shuffle, and then I realized like I came back to that video being like, "Wait a second, I missed out on this one." And now that's probably one of the most popular. Yeah, so it's like 300,000 plus views, which is huge for the second channel. Look at mine, even. Yeah, yeah, most Well, yeah, for the Yeah, most for the second channel are about 150. So, this did more than double. Mhm. Most viewed video in the past 24 uploads. Yeah. Yeah. Yeah, how do How does How does that feel? Good I guess. 300,000 people care about how much money you spend at Whole Foods. That was the That was one of my biggest critique. Yeah. See, I didn't get to that part. It was the Whole Foods part. Foods, uh, Postmates was a big one. I thought it'd be Postmates cuz I'm like, back then I didn't even grocery shop that much. So, I felt like Whole Foods was doing something right. No. Trader Joe's? Trader Joe's. Trader Joe's, yeah. Yeah, so much more affordable. Expensive haircut. Oh, yeah, the haircut, 400 425 dollars. That's the color. The cut is probably not probably under 100. But the color takes like 5 hours. Why? I don't know. It just is like to lift that dark color here to this color just takes a long time. leave the paste on for a really long time? The paste, yes. You could tell Jack isn't into hair. He specializes in this when he's not options trading. He's learning about, uh, about hair. But you couldn't find someone who's just 300 bucks? See, I'm scared like if they mess up your hair, It is part of your image. That is Yeah, like you have to live with that for a while. Like if you mess up the color, it will fry it and I don't want to take the risk. Okay, fair enough. So, how much are you saving now? Can you give us some statistics or some figures or some percentages of how how your budget has changed over the Did you learn anything from the how much I spent in a week video? When I made it? Yeah. Yeah, I mean I was like I definitely like I didn't really calculate oh, I spent that much on food and stuff. Like it really when you add it up ooh. Um I mean, I'm saving more with the quarantine like gym membership not really Ubering as much kind of thing not traveling. Yeah. I don't know. I don't like track it as well, but I feel like like I don't know what percentage. I would have to look I use the Empower app. Okay. Not familiar with that app. at all. Yeah, I did a brand new with them, but I love it. Huh. Yeah. Okay. app. Do you think you're saving enough? Or do you do you do you wish you do? Okay. I'm definitely saving way more than I spend like a ton more. That's good. That's why I don't track it. Otherwise, if I was like worried about it, then I'd be like okay like Okay. What are you saving for? Well, me and my sister are trying to buy a house in Palm Springs. Okay. I think I she posted a video on that, right? Probably, yeah. Millennial life crisis. Yes. That I think she posted about it. Yeah, so we bought a house in Seattle actually like a year ago ish, but we want to buy a house in Palm Springs and rent it on Airbnb and then also just use it for fun. I'm actually interested to know your thoughts on that. Definitely, we'll talk about that. Yeah. Do you think people if you if you publicize it that they would want to stay there just because it's your spot and they could be like I stayed in in Shelby's spot? Probably. I mean, I even if they don't I think Airbnb's in Palm Springs do so well. Yeah, definitely. matter. Yeah. But I also think like I could do so many videos about it. Like we've looked at we toured some places and there was one we actually put an offer on this week, but it's just so crazy. Like everyone's like cash offers above asking. was it? It was 660 and it needed a good amount of work. So, we're going to make a bunch of videos like fixing it up. Mhm. And my dad's pretty good at that stuff, so he's just going to come. So, fun fact, not it's not really fun, it's sad, but the home renovation videos don't really seem to do that well for some reason. Yeah, shocking. Not consistently every single time I post a home renovation video, I know, I tell Jack like listen, this is going to be a 10 out of 10. There's no saving this video, and sure enough it's a 10 out of 10. Yeah. It's just not a lot of people are interested in that. But some people are very in love with it. So, okay, so let's think. Yes. The people who do watch are obsessed with that. And all they want is like wait, I want more update videos. Where's another update video? Like a week later like where I wonder where the update video is. Like it probably looks horrible still. It takes time. Yeah. But the other thing with renovation videos is that there's not a lot that's done in the beginning like day-to-day. Like you could go look at it looks the same for weeks on end, and then the last week it's like every day it looks different. Yeah. get not a lot of content. It's it's hard to clickbait unless things go wrong. But you don't want anything cuz no nobody cares like we're on schedule, we're on budget, we're we're under budget. Here it is. Nobody They want to see like over budget guys. Like the contractor slipped and fell. Now now it's an issue. Here's what's going on. Does that happen like every time you're renovating? Like something goes wrong? Yes. Um So, just naturally it does. not honestly not every time, most of the time. Okay. But it's minor stuff. It's it's like you get into the walls and you realize well, you may as well upgrade some of these things behind the behind the walls now an extra five grand. Or the floors are out of stock, so now you got to pick something $2 a square foot more expensive. And like little things like it's not the end of the world, but it it adds up. That's what usually ends up happening, and then it's like people don't show up. That's that's the other most common thing. What? Like the contractors just don't? Oh. Oh, yeah. You got You got to be you really like a manager in a way. I guess my sister and my dad have had that issue. They're renovating an Airstream, and the welder just ghosted. He's just gone. Yeah. And I just thought that was so weird. Like, that's your job. Yep. Yeah, well, the thing is, a lot of them are so busy right now. What they'll do is they'll book like three different projects, knowing that there's no way they can complete all three, but it's better just to book them and you lock them in, and then they can kind of, you know, just work on whoever's the most urgent at the time. Yeah, so you already paid them or No, no. Usually Usually what they'll want is the work like the first few days out of pocket, and then they'll demand that you pay them then, plus a little bit more to buy materials or whatnot, and then they can continue. That's usually how it works. You never pay anybody up front. Okay, cool. Yeah, because yeah, you pay them up front, and they they're going to take their time. Yeah, I think that's what they did with the welder. I'm like, that was a mistake, but yeah. Yeah. Well, that's exciting. I think buying a house would be a good thing to save towards. Yeah, I mean, we're ready to fully. Like, we've toured a bunch. It's just like waiting for the right one to pop up, cuz we're very specific on the one that we want. And just when there is one, it's like it's just they're going for so much more than even a couple months ago we were looking, but we were waiting for our taxes and everything to be Yeah. Yeah, so. How does that work when you buy it with your sister? Do you both get your credit run? You're both on the title? You're both on the loan, too? Yeah. Okay. And so Why don't you buy one in your name, and then she buys one in her name? We could buy a better one together. I don't think so. I think I bet you have enough to qualify easily for a loan in your name, cuz here's what's going to happen. Here's some real estate advice. When you co-sign on a loan, it's you're you're you both are equally responsible for that loan. So, it doesn't matter if you don't pay or she doesn't pay. The loan's got to get paid. So, they count that against both of you. So, now when when you go and apply for another loan, they're going to look at this one and be like, okay, you have this one. Now, chances are it's going to make some money, so you could probably show that, uh, but still, for purposes of of the loan, it's going to go against both of you. So, typically if you if you trust each other enough, it would be better you get one in your name, she gets one in her name. I mean And you just have have an agreement in writing separate from that that like you'll split the profits or something. Are you doing it more so for an investment or are you doing it just cuz it's it would be fun? More an investment, but I feel like my sister thinks more for fun and my parents definitely think for fun. Because they're like, yes, Seattle sucks in the winter. We're going to Palm Springs and I'm like, we're going to be renting it out. You're not wrong. Yeah, but I feel like it would really come in handy though for just going for a weekend, maybe festivals cuz people trash them for that. So, like, I don't know. I don't know if I'd rent it out for like Coachella. Mhm. I've heard some horror stories. Some family friends have a rental there and that it just gets crazy then. I bet. Yeah. So, where else do you invest besides I invest in stocks and Yeah. So, I think I talked about this in a podcast. But it's just with a fi- financial advisor and then I do Robinhood just for fun. Okay. What do you What are your favorite stocks? Well, let me take a look. know if you need a financial advisor. I've always said it's like I'm pushing a few buttons. How Do you know how much they cost? a percentage or is it fixed? I think. No, that's a lot. That's absurd in my If you're paying 1%, that's like the highest of that. Like hedge funds don't even charge 1%. Okay, so this what I feel like I started this when I was like 20 or 21. And I was just so intimidated by it all, you know? I was like, I don't want to lose money doing this. And it was like a friend's dad's friend who was really good at this stuff. I don't know. So, I was like, okay, I'll just start with that. But I have more recently thought cuz I've watched so many more videos about it, I'm like, yeah, I don't really think I need a financial advisor. No. Do you know what they're investing in? I've gone on and looked, and it's like so many different things. Oh, wow. Okay, so. And, like some of them are international, whatever. I've like looked it up, and it's I don't know. Like I compared it to to the S&P 500, and I was like, I feel like it's just about the same. Yeah. Yeah. Most of them, all you need to do is just an index fund. And that has a management fee of 0.04%. Some of them are even free. Fidelity Ooh, that's true. 0.03. And Fidelity's free. Just nothing. You just buy into this fund, and that's all you need to do. What's the catch? The catch is that you bank now with Fidelity. You have your investments with Fidelity, and they hope that you're going to use other services. Now, what Fidelity's doing right now is really smart. They're trying to get millennials in with the 0% uh index funds, hoping that one day millennials are going to have a lot of money, which I have a feeling at some point they will, and then they're going to be using other services. They're going to go through Fidelity to get loans, or anything else like this. And then they'll make more money on the back end. But, it gets it gets the foot in the door. That's really what it's for. Yeah, okay. So. I feel like I should probably do that. Yeah. I would I I don't think you need a financial advisor. It's it's simple enough for just one index fund, VTSAX. Um or whatever the Fidelity FZROX is the fee fee FZROX is the ticker symbol. That's the one to get. FZROX. That's the Fidelity free index fund. Okay, I'm going to check that out. Yeah, that's all you need. Wait, I feel like I should be paying to be on this podcast, like We could start charging. We could, yeah. We may as well start charging. Be our sponsor. today. Maybe we could start today, right? Yeah, how much cash do you have on you? That's the cost. I don't have any cash on me. How much is your Venmo balance? Then we'll just we'll just call it even after that. That's fine. All right. Well, that Well, that's good. What are your favorite stocks? So, what's on Robinhood? Okay, on Robinhood, I just really play around on this. Okay, let's see. Do you do any crypto on it? Actually, yeah. Dogecoin? Dogecoin, okay. that a thing for real? Okay. I I just bought like the normal Bitcoin, but like barely any. Like I really it's like I only put like $3,000 into this, like All right, can I see it? really just for fun. Yeah, go for it. So, what do we got? Here, I kind of want Tesla. Okay, so here, you know, I'll put it right here. Yeah. do own uh little tiny fraction of a share. 0.049% of Tesla, okay. I recently did that. So, you got Delta. Is that Delta Delta yeah. 500 bucks. Yeah. Right? Yeah, that's actually pretty good. All right. Did Disney's a great one. Uber's been doing crazy. Spotify's been doing crazy. Spotify yeah, I got that right before it it like jumped a lot. So, I was like, okay. That's good. Google. That's great. I think it's really important to invest in the in the company that pays you. You're going to have one share of Apple after the split cuz you have a quarter of a share. Oh, perfect. So, you'll have one full share of Apple. Amazon, okay. Look at that, you're up 56 bucks today. There you go. So, we we've accomplished a lot now. Yeah, that's that's Yeah, you'll fire your your financial advisor. You don't need that. Mhm. Uh buying real estate. I wanted to ask about uh the boat. Would you live on a boat? God, no. No. You glorified it so much. Yeah. Oh yeah, that was a great We reacted to it. Did you see it? Almost a 300,000 view video as well. You got to keep pumping out content like that. It's fun. I just react to your content. It always does well. Yeah. CPMs are high, too. Really? It's probably higher than mine. Probably. compare. Okay. I mean that I mean I can we do it from the phone? I think so. Let's see. We'll compare CPMs. I want to know, too, how long it takes you to edit some of these videos. Too long. So, yeah. So, my video my reaction, 283,000 views. Uh wow, look at that, a 50% audience retention. That's really good. Um, $2,300. Okay, so I have a 43% audience retention. People care more What? Okay, they care more to watch you react than the actual video. Okay. It's all It's about a $10 CPM basically. So, 280,000, yeah. Oh, no, no, no, that's uh, based off of your monetized playbacks. Right. Right, like So, 280,000 views got $2,400. Okay. The other one I think was Is that the boat one or is that the boat one. Okay. Boat one, mine got 1.5 million views and made 8,300. Yeah, mine's higher. Yeah. Wow. I think this your channel just gets like, "Oh, this is a finance channel." So, Millionaire Reacts is in the title I think as well. and then your reaction video, three Here's how much I made from you. Tons. Tons. Really? So, 356,000 views. This video did so well in the name. And let's Yeah, it did so well. So, so I've made much. Yeah, so I've made Yeah, four, five, six, like almost $7,000. Off of me? Off of you. Oh, you're welcome. That's not bad. Um, okay, let's see. 7,000 So, I've made like 1,200. Jack has made some money on that. See, Jack's made 1,200 bucks now. Okay, mine made Yours made 4,000? Mine made like just under 4,000. Wow. For 600,000 views. Yeah, and the crazy thing is just the amount of time that I know you spent making that video. I know. You don't have to tell me. I know, and you just sit there and react. Like, that is what annoys me. I'm like, Why don't you do reaction videos? I just I don't think me reacting would do that well. Try it. I didn't think well I'll I'll try it. I trust you. to you. That would be good. Seriously, all you got to do is have a higher CPM as well. You know what would be funny is title a video my response to Graham Stephan. Mhm. I wonder if that would do cuz it's a bit of a risk with with your channel because your audience is used to more of like a lifestyle. I think I think maybe if you said that they'd be like what is this? I don't I think a lot of them know. Yeah. We'll see. See I'll have to try that. If you did that just my response to Graham Stephan go through my reaction video and react to me reacting to you. I think after a while it becomes so ridiculous and then I can make a video responding to Shelby Church. Yeah. And we just keep going. Just keep going. Yeah. Yeah. Just forever. This is why people start like internet beef and stuff like that because it it works so well. Yeah. Yeah. We'll just start some beef and both die. Exactly. Deal. So respond to me. I'll respond to you. And then you figure out like We'll do another confronting. Yeah. I'm confronting you. Yeah. And yeah, I like my response too better than confronting. My response too. Tends to do well. Yeah. Yeah. Okay. Whatever does better. I mean I'll trust you on that. The Tesla thing. I don't know. It worked in the like you have like the golden touch whatever with YouTube. So I'm like okay. Yeah. For now. We'll see. We'll see. But your videos are done really well. Like how long would you spend editing? Um probably 15 to 20 hours editing a video. Wow. Maybe less. I would have to actually time it. Cuz I feel like I'm a really fast editor. But I just I add so much b-roll and random stuff. I'll edit half the video and be like oh I should go shoot more. And I thought about it. I'm like you sit and talk and people are like loving it. And I'm spending so much time. It's so inefficient. Yeah. But I like how they turn out. I I agree. Um do you reuse b-roll shots? I was curious about that. Sometimes. Okay. Yeah. Cuz there's a few shots that I saw of you like walking down that bridge in Santa Monica and like a few other randoms. Did you reuse that? Yeah. If I'm editing and I'm like uh I don't want to drive all the way there and get it." Like, if I have something I can use, I will. Sometimes just as a filler, too. And I'll get it later if I have time. But if I don't and it looks good, I'm like, "Whatever." Most people haven't seen every video. Right. I actually want to know this. How do you plan out your videos? Do you script it all out of ahead of time and you know, like, I'm going to do a B-roll shot here or I'm going to be doing like Do you Do you have an outline that you follow like that? Not really. I have like sort of an outline, but it's not like a script. And I'll have ideas and I'll shoot about half of it. I'll usually like interview someone or whatever I need to do for it. And then I'll edit it, kind of rough cut it together. And then I always get way more ideas after I see it on a timeline. And then I go shoot more and then I edit more. That's exactly what my videos does. Yeah. Yeah. Yeah. It is, but it turns out so much better. I plan out everything and then I figure like which areas I'm going to be filming in. So I'll like do my outline and then I go through my outline. I figure like, "Okay, this is at the desk. This is chair. This is sitting over there. This will be outside." And I figure out from that. And then I just follow the outline. I film every segment at once and then I just splice together on iMovie. Yeah, I found it must be nice. It is. It is. It's It's very nice. But yeah, I've I It was actually It was I don't know if you watch Meet Kevin. Yeah, I actually do. Okay, stimulus stimulus updates. I don't watch those ones. But I'll watch him like renovating a house and stuff. Okay. Okay. Some of the stock ones, too. All right. So those are the videos that no one watches for him except the people who really care. Like the stimulus ones are so random. I'm like, "What else is there?" Everyone loves the stimulus He'll post He'll post like a stock market investing video, like a really well-researched video that that like an expert would be posting. Might get I don't know, 50,000 views. Stimulus updates, 600,000 views. Jeez. And it seems like he uploads a lot. Yes. Yeah, multiple times a day. But that was something I learned recently from Kevin was that like he just turns out these videos. No editing, just talking. Clear Value Tax is another guy. Doesn't even do a thumbnail. And every video is just stimulus update and news update with the date. 600,000 views a video. Okay. That's it. And so I'm thinking, well, does editing really matter that much? Even for me, it's like not I don't always watch the video, I listen to it. So, sometimes I feel like I could get more content out there that people want to see just by scaling back a little bit on the editing. Probably for that topic. If it's something people like are dying to see, no matter what, I feel like then it doesn't matter. But some of my videos I'm like, this topic's kind of random. I'm going to have to try really hard to make this interesting. Like really go for it with the B-roll and everything. Yeah. So. Try reactions. That's that's the golden opportunity. Try one, yeah. block of like putting that little editing in. I'm like, there's no way people are going to watch. Well, you can throw in little like random things. Like a reaction is going to be the easiest thing. You're going to be sitting down, just have be sit down in a good location with some cool like background or whatever, and just have an honest reaction. That's it. It's all you got to do. And just as you're talking, throw in some like some Shutterstock images. That's what we do. With the with the water stamp still on them. Yeah. Okay. Like literally they could they could be like four pixel images. Throw them in like whatever. And you change the scene. It's funny. It's funny like Like sometimes they'll like quality is just funnier. And it's more Yeah, yeah, it's more relatable because it's honestly it's like we throw this together in iMovie. Yeah. So, do you still do real estate or just YouTube now? Mostly YouTube. So, for real estate like as an agent, I mostly refer out all that business um to Mary in the office. And someone actually commented I mentioned that in one of my videos and someone was like, "I can't believe you're giving the deals to Mary. Everyone gives the deals to Mary." and "Wow, you watched the show." Um but yeah, no, I give them I've been giving them the marry for quite some time. Uh and then as like an investor, I'll just represent myself. Okay. That's so interesting. So, you just like like YouTube more? Yeah, I love it. But not only that, just like for how much money I make on YouTube versus now as a real estate agent, it's just like just for your efficiency, I would lose money if I spent a day selling real estate. It's It's sense. You make way more on YouTube, yeah. Right. But I was even doing a showing the other It was I think about a week ago for a past client and I was getting anxiety Really? showing houses. Yeah, because been a while? No. Oh, okay. Because I was just like, I have so much work to do Oh. and it's it, you know, traffic, getting there, traffic getting back. Every showing takes a little bit longer than you think. Yeah. And I was getting anxiety like, I have so much to do. Like, how am I going to make up this time? It's just it wasn't worth it. It seems like very time-consuming just with how me and my sister have looked at houses and I'm like, "That sucks for the real estate agent. We have to go look at like four or five and maybe we don't like any of them." Mhm. And then that's or like if the market's crazy how it is now. We haven't even gotten one yet. Yeah. So much. Yeah, I have a new found respect. Like when you start looking for yourself for the real estate agent, like how much time, some of them, not all of them. Some of them are bad, but some of them just really put in the time and I I hate people like keeping people waiting. So, yeah. That's that's something for me. Can you talk to us a little bit about the podcast? Yes. Okay, so me and my sister have a podcast, Millennial Life Crisis, off of her vlog channel. So, she had that vlog channel when she had like a quarter-life crisis She She had a quarter-life crisis? What? Is that real? Yeah, I mean, not like anything crazy, but just she moved from LA back to Seattle and was like thinking about working somewhere instead of doing YouTube when it was already going well. It was just This was like a few years ago. Okay. But she was just still going with the name. Okay. And we wanted to do a podcast together and could not I mean we were like that's a good name, we'll go with that. It is a good name. But I'm like I don't feel like I'm having a millennial life crisis, quarter life crisis, but we do talk to people if they have had that and just kind of it's like the theme touching on it. But yeah, it's I feel like the podcast is fun, but I always forget how much time it will take to edit. You don't edit it. That's why I got a Jack. Jack got a podcast, yeah. Yeah. You need a Jack. Yeah, you should get an editor. 18 to 20 hours is too much time. Yeah. Find yourself a Jack, seriously. I was doing everything myself. And uh Jack started taking over in the second channel. How did you find Jack? Email. I reached out to him. Oh, that's going to be the best cuz you know like he's going to actually care. Oh, I got a fun I'll I'll tell the story. This is like our first date story almost. Jack sent me like seven emails. He was one of those who was like I didn't I didn't respond and it's like I know you're still there there's a response and he sent seven times and there was one week or like one night where I was so overwhelmed we got a Facebook group and what what I do is that people have to put in their email address in the Facebook group to get access to it and then I just need someone to copy the email address and then let them into the group. That's all. Yeah. But when you get like thousands of requests I was doing this all myself. So I'd sit there watch TV and just like sit there but for hours. And I needed someone to do it. I could not find anybody who would do it. It's boring. It's boring. But I've even offered I was offering to pay people in the office. I'm like hey if you have spare time would you do this and they just never have done it. Uh so Jack emailed me and I saw this email I'm like okay why not? So I think I called you. Yeah, you called me. Yeah, what was that like getting the call? I mean So you well you you responded to my email and I I I the thing I sent back was just so stupid. I was like, "Oh my god, my heart skipped a beat." I I said something stupid like that. Like maybe not verbatim that, but something like that. And then he was like, "All right, like I'll call you or whatever." cuz I sent my phone number. And then he called me. And I remember the first thing I said when I picked up of the phone cuz I didn't have his number yet. He called me and he's like, "Hey, this is Graham." And I was like, "Oh my god." I was like I was like, "Oh, uh hello. How how are you?" And it was just It was a hectic conversation, but But I explained it to Jack what he had to do in this Facebook group. He's like, "Don't worry, I'm on it." I don't think that was even paid or anything like that. This was just like a test to see like if he's willing to do this. He He said, "I'll pay you." as in no. Okay. So, Jack did this. And it And it was a big thing for me because he would have access to that Facebook group and all the people's emails. So, I like I could see that he sent seven emails. Seems like he could string a sentence together. Like this is Someone fine. He did it all that same night. Wow. Whereas no one else is doing that. So, I was I was like, "Okay, if you want to keep doing this." And then we met up I think for dinner. Um and we met and what what was Oh, and then that was kind of the birthing of the Graham Stephan Show. I explained Yeah, I explained that I wanted to do phone calls, but I didn't have the time to sift through all the emails and pick the people for the phone calls. And I asked if Jack Jack wanted to do it. Perfect. So, we started doing that. He started editing those videos. I taught him how to use iMovie. Did a great job. And then now recently it's full-time. Yeah, so this has been like a while then. A year. Over a year. Over a year. Cool. From emails to to this. You got to find a Jack. Do people not reach out to you? People do, but sometimes it's like it's got to be the right person if they're coming to your house and everything I feel like. Yeah. Sometimes I'm like, I don't know. But yeah. You were looking for someone a while ago, weren't you? Did you find anybody or not? I got a bunch of emails. I actually did find this girl who's good who I was just in Seattle and she was out of town. She goes to USC, but they're like online now, so I'm like perfect. You can come work for me. So I think that's what we do. Okay, she's doing that. Okay. She edits my vlogs. That's it's not good that she's in cuz Jack was in college and I got Jack to drop out. Yeah, it was a recent development. Yeah. Well, that's that's what I got to do. Yeah, you got to find the price for her to drop out of school and just as long as you pay that price, she'll drop out of school. Well, or find someone who just graduated. Yeah. I feel like it's you got to find someone who really likes YouTube. Like really understands. Yeah. Cuz if you find someone that's willing to drop out, then you know that they're like They're not going to quit after a couple months. No. Yeah. Cuz I feel like part of part of it for me was like you you can't just work with anybody who's like, "All right, I'll edit it." 4 hours later There's people who are really into like filmmaking, the style is different. It just it doesn't work. It's got to be in They have an ego about it, too. They're like, "Well, the lighting has to be You know what? Here's the thing, Jack was was doing half college online, half this and it takes time I mean you could explain it, your experience doing that. It was miserable. Like half college, half work. Yeah, like it was just so much work. Yeah. Yeah, I I don't So that's what you did for a while and then Graham was like Yeah, the spring quarter was Oh, I start I started by joking about it. I'm like, "Drop out of school." But I was serious. Yeah. Um and then when he's like, "All right, I'm going to got to go to school." I'm like, "No, no, no, no, no. It can't It can't This can't happen." Because I it just for me I got like so efficient now at like what I'm doing that going back, like something would have to be missed out on. Yeah, and it's hard to I feel like if you find the perfect person, then it's so worth it. Like if I could have if my sister didn't make videos and just worked for my channel, that'd be perfect. Like I want someone who's better at shooting or editing than I am. But usually I'm like not super into We could reach out to anybody. If you want, we'll put your email address. It's up to you. We could put your email address in the description. You're going to have some Okay. So, for anyone who's interested, you have to be local. I think that's really important. That's it. college or willing to drop out. And you could work out whatever payment or slack with college, like you're in it, but Yeah, something like that. And And who gets YouTube cuz everyone who watches the pod like is super into YouTube. Yeah. Oh, I got to say that the most Yes. Yeah. Especially this far in. Like, if you get to this far in, you've already you've already passed the first test. So, already we've weeded out probably I don't know, 50% of the people out there. Probably about that. So, there we go. Special offer. And an interest in like actually using a camera. That's That's good. You'll make more money, too. If you hire it out. I know. Because there's more you could do. I mean, that's really what it comes down to. Yeah, I just get so like perfectionist-y on my videos. I'm like I feel like I can't have someone else do Okay, so I admit to that. And on the main channel, I do everything. But for me, I was rushing out the videos on the second channel for the reactions because I just didn't have time. So, I'm like, I got 2 hours. I just got to knock this out. Jack will spend like 5 hours editing the same video and make it so much better because he puts in all like the cool like all the zooms and stuff that I'm like, "Ah, it's not going to make that big of a difference." He'll put in the work to do that, and it does make even a marginal difference. If not on that video, the next video, the video after that. Okay, I could definitely do that for a second channel. You should do an income breakdown video. Of like my yearly income? Yeah. Your streams of income. Yeah. Why Why haven't you done that? I've done like AdSense for the year for last year. No, totally. brand deals, I'm like have to mention per brand deal. Okay. Yeah, you know, you just get you give a blanket in for sponsorship. I always say for sponsorship, you can't tell exactly how much it is, but overall it's added up to blank. I think you should do that. That would be another hit video for you. Yeah. Yeah. And then you can make a video how much I made saying from a company. nervous. Why? Cuz like AdSense I don't know. It's like less, right? And then Brandi else I feel like people are like, what? I think it's it depends on how you spin it. If you're like, "Yo, what's up guys? So I here's how much money I made." You throw the money down. Yeah. It's different if you do that than like, "Here's how I started. Here's the progression." And you show videos of yourself like, you know, 10 years ago. Here's how I started. Here's how I built this up. And you talk about in detail like every source of income and you break it down and then you give the total and you'll be like, "This is 10 years worth of work. You guys can do it too." Something like that is it's inspiring to people. Yeah. I mean, I've always had a good response on the ones that are like, "This is how much I made." I feel like rarely are people cuz everyone feels like YouTube they could kind of do it. Which is true. And so it's not as bad. So maybe I will. I need to like calculate it for the year for 2020. I would count Well, do you just do it so far for the last like 8 months? But come up and just title the video I don't know. What What was the one that I did? How I created seven sources of income that make generate X a month or whatever it is. Just do something like that I think would do really well. I don't have as many like random streams. You'll think of a whole bunch. A whole bunch, yeah. Yeah. Once you start getting to the nitty-gritty like Amazon affiliates? Yeah. Merch? Do you have merch? No merch. Okay. I don't have a course. I don't do that stuff. All right, so you're going to have a few. How I built five sources of income. How I built one source of income. Force it. You'll think of other little things. What about like Patreon? You have You have Patreon? What about this the join button? Um I haven't the on YouTube. I haven't really. Okay. I've thought about doing a video actually except now it's not the best time to do it, where I rent my car out on Turo. Yeah. Because Teslas do really well on there. Like before I bought mine, I rented this guy's on Turo. And he was like, "Oh, this is my second Tesla. I just rent it." And he makes more like renting it or something. That's a great video idea. Let's Let's do that before she does it. Yeah. No, I'm kidding. I'll do that tomorrow. You wouldn't put your Tesla on it. No, I would not. though, right? Yeah, you would do do Turo. Yeah, that's insane ROI with that. Yeah, I wouldn't actually do it because I would be looking over that and be like, "That scratch was not there before. Where is it going?" I couldn't do it. And isn't it weird like you could see where they are on the app. You could see where they took your car. I'd rather see it. I mean, it doesn't No, totally. But I feel like I'd be worried. I'd be like, "Where are they? Are they I'd be checking it nonstop, yeah. Your thumbnails have gotten kind of crazy, but I have so We have so much fun on thumbnails. We have so much fun. like some people think that we do them unironically. But some of them Some of them are definitely definitely unironically. over the top, some of them. Yeah, like the the blue flame and the red flame. It works. It does. Yeah, we have so much fun. Some of those were joking. Like we're laughing so hard as we're doing these thumbnails because it's fun. Yeah. And I'm like, "How outrageous is this? But let's try it." And we try it. And then like people Some people don't like the thumb but overwhelmingly people do like the thumbnails. Yeah, I think people know it's like that's YouTube, too. Like everyone's got to play the clickbait game a little bit. The fire is my favorite thumbnail. thing is yeah. It's just like we have a thumbnail all prepared. It's all perfect. Everything's ready. Graham's like, "What do you think about this?" And then we like look at each other. We're like, "Should we add flames?" And then And then like your banner should be like flames. A majority of the time we end up adding flames. It's funny. It's true, though. It's always like, "Maybe we should add flames to this one. But now everybody is doing flames. So So the issue is that you catch on to something that works. Yeah. Everybody starts doing it and then it stops working. Everyone now is like smash the like button. I've noticed that. annoying. I'm like I've It It bothers me because it's everyone's doing it now. So now you have to be like you have to take that to the next level. How do you Cuz now I've been saying like obliterate, destroy the like button, make it Oh, make it turn blue. And then everyone else like make it turn blue. Oh, yeah. So I got to think of something else. So on today's video I Cuz you have to now like keep pushing it. Uh today's video was sponsored by the like button. Oh. So I said instead of having a a segment here sponsored, just hit the like button cuz that's free. And that helps with the channel. So there you go. I just saved you 60 seconds. I hate that everyone's doing it though. I'm like I know to press I don't press it on anyone's videos though. You should though. You are part of the problem though. Yeah, occasionally I do. You are the 90% of people who do. I'm like I'll be like like it if you want. I don't really care. No. If If because for like if you're watching this, right? Hit the like button. feel like it I don't think it makes that big of a difference. does. I think the proof is in the pudding. It makes a big difference on the videos. The more engagement you get the better. Plus it's like if if it helps you, right? It It It makes a difference in a video. I have some videos that have done so well where I had I forgot to add tags or something where I'm like Yeah, I agree. Some of that's random. stuff doesn't matter as much. know. It's like thumbnail and title. Yeah, I 100% agree with that. Graham It can't hurt though, the like button thing. Yeah. Yeah, I agree. But also something that's really funny is like sometimes Graham when he uploads his videos like for some reason YouTube puts on Korean subtitles. And every single time it does it, Graham is just like are you serious? He's like this is going to throw off the algorithm. It's going to ruin everything. The Korean subtitles. I get upset because it's their automatic system. They categorize like every It's always every time I mention the S&P 500. Yeah. Every video with the S&P. So, I think it's something with the S&P 500 that YouTube categorizes it as Korean subtitles. In my mind, uh YouTube would be less likely to recommend that video in America because they believe the video is Korean. I mean, I could see that. Yeah. So, I've had some videos in the past that did not do well. Some videos did Yeah. with Korean subtitles, but there's no way to change it. There's nothing I can't go in and like, you know, put English and have it It just did not automatically up a card, this stock. Yeah. Yeah. So, now my go-to, my strategy has been I put my videos as unlisted, so they go through manual review. Yeah. And then usually through manual review, they'll make sure it's the correct subtitle. That's But some of it is just superstition. I don't know if that works. I also have places that I sit for videos posting. That's a bad spot for videos. People were were curious in the comments why this is a bad spot cuz the Pokimane incident. Pokimane incident, it just got demonetized. Yeah. But but there's also been a few other videos that I've sat there and just watched the views tank, so I don't sit there no more. That's crazy. I mean, I see with the algorithm, I feel like everyone has their suspicions. Like, I don't schedule videos. Oh, you should. I don't know. I just leave them there and then I set it public when I want to. No. I think um my theory, too, and it's all superstition, is that when you schedule a video for a certain time, YouTube knows when that video's posting and can better prep your audience. And so, like sometimes I'll I'll notice that something with my views might increase before a video posts. I don't know if that's actually a thing, but uh I I I notice that. I think if you scheduled your postings, had a consistent schedule where it's like every Saturday That's what I do. Yeah, but but every Saturday like 9:00 a.m. you post. Okay. And you monitor the title and thumbnail within the first hour. If it's any But you got to get a backlog now of videos to see like how a good video does and doesn't do. And if if you're out of that range, you got to change the title and thumbnail. Okay. Yeah. probably double your views, I would say in probably 45 days. Just by making these three changes. But it's But it's going to require you to be on it for the first hour after every video post. And stick a schedule stick with a schedule. I can definitely stick with a schedule. I feel like I've done that really well. But I'm like Saturdays I was like, yeah, put it up, go back to sleep. No. Not actually cuz I actually don't have a life. No, no, no. My heart is racing after every video that posts. I am like every day or something? Yeah. Oh yeah, my heart races every day. Every day. No, at 9:00 a.m. I stop everything I'm doing and I attend to the video. 3:30 I'll stop whatever I'm doing. I'll make my schedule around the video posting so I could be there for the posting. It's a Yeah, that first hour is a big deal. Do you ever feel like you're running out of ideas? Like every day making videos? Oh yeah. Oh all the time. But somehow there's always another idea and you just push through it. There's always something else if if you But yeah. I think that's pretty true. Yeah, there's always something you can say. Yeah. I can maybe do that. Yeah. All right. But there are days I just don't want to make a video and I just get upset because it's it's I'm just not in the mood. That's the hardest part. then you kind of start and you're like, this isn't so bad. Yeah. So. Yeah, I force myself to start. I write it down in my computer notepad. I just say to do today, plan a video. And it means I have to make that video. So I don't have a choice. It's just like And it makes me feel better knowing that at the end of the day I'm going to have a video planned out. I don't right now, but it's going to get done. So I feel better knowing that something will be done. Do you ever like take a break? Like a vacation or not really? No. No, no, no. We don't We don't got time for that. No. No, I'll take weekends. have like a goal with it? Like you're like, I want 10 million subscribers or something? That would be neat. Um really cool. Yeah, I'd say 10 million subscribers. Um No, I I take vacations every now and then. Mason and I would go to Vegas a few times, so that would happen like every other month. Um I think we're planning something maybe for Labor Day, maybe Catalina or something would be fun. Um There's the boat on Saturday. That's like the thing. Oh, yeah, yeah, we're going to be at the boat. Yeah, we're going to be at the boat. It's hard to take more than like 3 days because I'll have to prep my videos ahead of time and like get them all scheduled out. I know you mean with that. I've been like contemplating getting this jaw surgery cuz my bite has been messed up forever, and I've never wanted to do it because I'm like things just come up, you know, like someone's wedding, and then I can't make videos for a month, but now I'm like the world's kind of shut down. I think I'm going to do it. But I don't know how I'm going to put it off. going to There's never going to be a good time to do it. And you could make it I would make a video on the surgery. I'm definitely going Okay, cool. watched a ton of them cuz it's like kind of intense and like I'm scared of it, but the videos help me feel like, "Okay, this won't be Yeah, I would do it and you'll get a lot of support. You can make a video like going into it and you could even make like a mini series. And then at the end you do a full recap from start to finish. That's what I did with the property. I introduced it, the whole thing, and then very end, one video summarizing the whole thing. Yeah, I think I'm going to have to cuz I like won't be able to make any other videos other than How much is the surgery? You have to pay that out of pocket, right? I'm guessing or no? Yeah, most people's insurance covers it cuz it's medical. It's not like cosmetic. It's like my bite's just so messed up, but I think cuz I waited till I think if I got it when I was 18, it would have or the insurance I had But it's like 20,000. My dad had that. Oh, really? Was it horrible? Um it was about 2 months for him. He Yeah, his bite his bite was not aligned properly, and it was something that was giving him headaches cuz I think just like the way Yeah, the way his teeth were like grinding or chewing or something like that. It was giving headaches. So it was something to that he needed to get fixed. Yeah. Yeah. Mine, I don't really get headaches, but they said like later in life I could, and you really don't want to get it Right. then cuz it's way harder to recover. Right. But it's like so hard to chew food. When I got my wisdom teeth out, I was like, okay, like three of my teeth collide. So, this is not ideal. Um they said it can like crack over time if you don't fix it. Like your teeth can crack. I don't know. Get it fixed. Never a good time to do it. Just schedule it, do it, get it over with, and be done. So, I'm trying to pre-film for that. Cool. There we go. That's enough time to do that. Yeah. How many hours would you say that you work per day? Per day? Probably I guess it depends on the day. Like do we count this? Not I don't I mean I well I count this. It's an obligation. Right. Yeah, you would I I count this in to time, yeah. I feel like for me it's fun to go on someone else's, so I guess not really. How is your work divided up? Like with hours and how many hours you work per day? I usually start working on things at like 9:00 or 10:00, and then I'll finish at like 6:00 or 7:00. Unless it's the winter and the sun's going down really early and like the lighting is just really bad. Sometimes I'll edit. I'm just like I hate working on things when it's dark out. Mhm. I don't know. Mhm. Like I will, but I'd rather just wake up early and do it. But I usually wake up and work out, and then when I'm like fully ready Mhm. So, yeah, it ends up being I like working nights sometimes. Well, it depends on the night. I've started an early morning schedule. So, 6:00 a.m. It's usually 6:00 p.m. I like that. Yeah. Yeah. But sometimes the mornings from 6:00 a.m. to 9:00 a.m. sometimes are the best hours. Like you I think the morning's definitely the best. Like I'll wake up and start editing while I'm still like drinking coffee. Cuz it's it's like easy to do, kind of fun, and then you're awake and like, okay, I can film now. That's how That's how I feel. Or for me sometimes it's research and planning in the morning. And I found from 6:00 a.m. to maybe like 10:00 a.m. some some of the most creative hours. Yeah. I I would do the 6:00 a.m. thing like before the quarantine. I would wake up and like I just joined Equinox and so I was like, "I'll go to work out class." But it didn't last cuz everything shut down. Then I was like, "What's Yeah, they put all memberships on hold. Yeah. Yeah. Like right after I joined. Mhm. I got a bench and some free weights in the backyard. It's not the same, but setup now. Really? It's called a Tempo. So you have Is that the mirror? What's the mirror? I have the mirror also. Okay, so the Tempo it's like It's like the mirror but it's not a mirror. It's like a TV, but it has weights and it can track your form Oh, wow. That's cool. But I'm doing a brand deal with it so I didn't pay for it but I love it. Oh, cool. Love the Tempo. There we go. How much would it be otherwise? It's $2,000 and then like Oh, wow. Okay, well there you go. Even those free weights are like 350 something like that but those adjustable weights are so And then when when the illness struck, people were reselling these for like 600 bucks. I still don't say it. I say it now. No, no, no. That's another thing. That'll double your views. Just don't don't saying it? I don't say it. I'm very superstitious though with everything. Do you find now in your real life you'll be talking to someone and you're like, "The pandemic, the illness" and they're like, "Why are you not saying it?" Cuz I've done that and then I'm like, "Sorry, I mean, you know." Yes. You know, all the time. I just I I almost don't say it now in real life. Yeah. Uh same with same with swearing for me. Uh in my early videos I wouldn't mind swearing but I stopped swearing for YouTube and now I never swear. It's rare. Like for me to say a bad word, I feel just like It's weird. It It feels unnatural now so I yeah, I feel like I kind of do in real life but not like a crazy amount. But if I'm editing a video and I see myself do that I'm like, Yeah, it doesn't look good. No, no, it doesn't look good so take it out. Yeah. Wanted to talk about old YouTube because you've been posting for like 10 years and you used to have a different name than Shelby Church, right? Like when I very first started? What was the Something makeup Oh yeah. Okay, so when I first started my channel, it was when YouTube was like usernames not really people's actual names. And my sister was herodynamic like all we saw on YouTube was people making beauty videos and I was 14 so I thought that was fun. Um and so I did teen makeup tips cuz I thought people are probably searching for it. Hm. Did you immediately find success on YouTube or did it take you a while? It was I feel like pretty successful for where YouTube was at then. What year was that? 2009 Wow, okay. Yeah. But I would just make searchable videos like how to curl your hair, how to I don't know reviewing random stuff just kind of for fun. They're really bad videos like terrible. Do you ever watch them? Do you go back and watch those videos? No I'm like I cannot watch Oh that would be good actually. Um I'll watch from the saturation era we call it the of the lifestyle YouTubers. There was a time in like 2013 to 16 where everyone would just bump up the saturation and do the fakest videos like DIY Valentine's Day decor like random stuff where it's like people don't like make stuff for that. Yeah. They're making Crafts of yeah. or like a morning routine that's just ridiculous. Okay. I don't know. That stuff worked really well at the time and then it started to not and I was also like I hate these videos and I feel like my videos now are way more real. Yeah. They're way more I feel like who I am cinematic and it's like watching a 10-minute movie almost sometimes. Yeah, it's good. It's good but I look at them and like that takes so much time. That's that's all I think about is the time. Yeah, I actually I don't feel like it's a waste of time cuz I don't think if I made videos the way you do I I have the knowledge of that stuff Like, people wouldn't care. I don't think as much. I don't know. React. Do one video. Try one reaction video to me. Title it My response to Graham Stephan. And put very little effort. This is something you could knock out test. Yeah, you could do the whole video from start to finish in maybe 6 hours, start to finish. Challenge accepted. Seriously. As And just think, if you want to make it fancy, just tell yourself don't. And just have a good thumbnail. Yeah, have a good Just title it My Well, you know the title. Just a good thumbnail. Yeah. Okay, I'm going to try it. Yeah, and make it look like I'm like upset, sad. Steal one of my thumbnails. Like where You want to make it look like I did something to you. I like You know, like I really a really good thumbnail on the one the recent reaction where I'm holding the Nintendo Switch. I was like, that was from a different video. That was luck. I went through your thumbnails. I found that. I'm like, okay, that kind of fits. I saw that thumbnail. I was like, that's That was really good. Thanks. Thanks. I put a lot of work into the thumbnails. It's worth it. Thank you. Yeah, so take one of my thumbnails, put your own spin on it. Just cut me out, put me on something else. Yes, exactly. Make me look like the bad You want people to think like, what did I do to you? Okay. Like I did something bad. Yeah, yeah. Oh, yeah, yeah. It's a what I did. I have a few thumbnails where actually what I what I've done is I take water and then put them in my eyes, so it makes it look like I'm crying. And then in Photoshop, I red my eyes. Oh my god. It looks so intense. Um hold on 1 sec. That one. Yeah, yeah. Wow. Yeah, so that was one that took me a long time to do that just Wait, 500,000 views? I put water in my eyes, and that was like 500,000 views a year and a half ago. So. Yeah, good video. That one did well. good thumbnail. Yeah, so just do that. Okay. What do you What do you think were some of the the best or most game-changing decisions that you've made in your life to put you in this current position that you're in? I really think I've thought about this so much, getting a Tesla. I feel like I got a whole new audience from that. Mhm. It was like before kind of lifestyle videos and trying to do tech stuff, but then when I got that, it was like now I have actually kind of a lot of guy viewers, which I never did before. And they kind of they stuck around for other videos. Yep. Which is awesome. Did you always envision yourself being an entertainer? Not really. I envisioned myself more behind the camera. Mhm. Like I wanted to be like direct something. Yeah. I feel like for since I was like 14, I knew I wanted to do something with video production. It just so happened to turn out to be YouTube. And I feel like people like look at YouTube, they look down on it, but it's so awesome cuz we can do whatever videos we want. We don't have to pitch it to someone and have it like the idea totally changed, you know? You just do whatever you want. what I like, the freedom of YouTube. Yeah. Even if like a network were to come and say like, "Hey, we'll give you this deal." It's you wouldn't have that freedom anymore. You would have to report to somebody. It goes against YouTube. Yeah. Like I still think it'd be cool to have like a documentary series somewhere, but I'm I'm like I'm not hating YouTube at all. I love it. do that on YouTube and get more views on YouTube than you could than you could from some TV networks. Yeah, but I think you could if you made like a really good one, you could probably make more. Like an hour-long documentary and I don't know. I feel like you might be able to make more, but I don't know. And just out of pure curiosity, how have CPMs changed over time on YouTube? so much higher. It was like a dollar when I first started. Maybe 50 cents on some videos. Cuz I bet advertisers didn't take it seriously until maybe 3, 4 years ago. And even then, even now, a lot of people just are like, "What? YouTube? I can do that on YouTube? Who's watching YouTube?" They have no idea. It's still I think it's still really cheap compared to Like mainstream television. Oh, yeah. Totally. Because like some of the videos that we'll make, it's so much effort to At least mine, I'm like putting a whole week's worth of effort making a brand deal, but they're getting the production of it and the views when the amount they're paying me, they'd probably if they were doing like a commercial, they'd have to pay like a million dollars for There was some comparison I saw a while ago on YouTube, oddly enough, that compared the income of a YouTuber with that of a like a like an A-list celebrity like a celebrity that was getting the equivalent amount of views. The YouTuber was making like a tenth of what some of these celebrities, like the mainstream TV movie celebrities were making, even though the YouTuber was gaining just as much traction online. So, it's still cheap. Yeah, that's kind of It's like not super surprising, but it's weird. Yeah. Yeah, it's just because they have the the the the What am I? The perspective of basically like because he's in a movie, that makes them worth more than the person who's on YouTube doing the same amount of views. Yeah, like people say Same eyeballs, same everything. It's just I I So, I think there's there's a ways to go for YouTube and just online in general. This could be very stupid, but like how many people watch the Super Bowl versus how many people how many views does like the average Mr. Beast video get? Oh, jeez. Yeah, exactly. I don't know. I don't know on that. isn't like it's not half a million dollars for a 30-second Yeah, and you got to think about that, too. Well, his demographic I I bet on the Super Bowl is probably worth more. Very true. But, they're doing the same views. And what what was it? Like $2 million for a 30-second spot? Yeah, yeah. It was It was like It was like half a million at at the minimum. it was $2 million. Yeah. But, we could be completely wrong. The Super Bowl could have like way more viewers. I'm just saying like I thought like 100 million or something crazy, right? Yeah. Wow. Okay, 100 million viewers. Okay. And Mr. Beast will get like 30 million. But, I bet you like he's not making nearly as much. Definitely not. $4.5 million for a 30-second for a 30-second slot. Hey Ramsey. Right. Four and a half million dollars for 30 seconds. So, you have to think if you just pass that Yeah, so that means Mr. Beast's video should be maybe about a million bucks when you think his audience is not as profitable probably. Yeah, I could see that if someone's getting like 10 million views a video. That should be worth be a a few hundred thousand dollars. Yeah, at minimum. I feel like if it's if you average a million views a video, I feel like a brand deal should be like a hundred thousand. Yeah, but they're not. Well, it depends I guess on the channel. They can be depends on channel video, but A hundred thousand for a million views is kind of gnarly. I've heard of it. But then I guess it depends on the product and the channel and what they're doing and how long of a video and what the conversion rate would be on it and stuff like that. with lifestyle channels for sure. Yeah. Cool. All right, well Yeah, that was pretty good. Do you have anything you want to say to the people still here? Um I don't think buying Starbucks is that bad. that said you guys, thank you so much for watching. Shelby I'll I'll link to all of your information down below in the description where you can get your two free stocks uh by using the link. One of those stocks, have you done this yet? One of the stocks is worth up to one thousand four hundred dollars on WeBull. I have done that. Oh, there you go. So, you should do that too. I'll link to all of your information in the description. Stay tuned for my response. Oh, yeah. Responding to Graham Stephan. Yeah. And uh hit the like button. Subscribe if you have not done that already. Um yeah. Yeah. Cool. Thanks so much for watching and until next time. Until next time. Oh, you you got to say yeah, you got to say smash the like button. Smash the like button if you want to. If you felt like this was worth it. Smash it regardless. Uh the cat's going to go crazy at some point. Okay. He He has his like excited spurts. So, when he does that zoomies, like a dog. Yeah, yeah, yeah, exactly. So, when he does that, that's usually when we have to stop briefly. He'll go kind of crazy. There we go. So, welcome Oh, wait, wait. I'll I'll talk to this one. Okay. Cool. So, what what what episode is it? 15? 15.