Confronting Ronnie Coleman: Steroids, Bodybuilding, and Making Millions

God has a calling for each and every single one of us God gave me a certain type of genetics bodybuilding it's all about [Music] Ronnie Coleman is arguably the best bodybuilder of all time having won the Mr Olympia title for eight consecutive years even though his bodybuilding championships are behind him he's making more money now than he ever has in the past from his multi-million dollar income bodybuilding businesses and full rags to Rich's story that's definitely going to inspire you to hit the gym make some money and also subscribe but first a quick thank you to our sponsor netsuite Ronnie Coleman has an amazing business although the start of every amazing business comes with a strong foundation and a strong Foundation does not include complicated spreadsheets and countless different softwares if you want to help restructure your business but you don't know where to start just remember these three numbers from our sponsor netsuite that would be thirty six thousand twenty five and 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episode thank you so much ah no problem it's an honor it really really an honor watching your videos when I was just getting into the gym was so inspirational for me I think it was really you and Jay Cutler for me it was just like watching you guys lift the dedication was insane it just it got me hyped up to go to the gym it was inspiration for me to want to work out well me and Jacob had some pretty good battles over the years so David one of the reasons why I was so hyped up in the gym a lot of times really so I could imagine where you probably could have done for some other people if you did that for me I can't believe it I'm sure you've said this a million times but just for people who aren't familiar with you in your story at what age did you get into bodybuilding the bodybuilding itself I think I was like 26. and I started working out when I was 12 though you know as a kid uh growing up in a small town everywhere I went people always ask me if I worked out when I was about 10 years old and this went on for a very long time a time I got like 12 I'm like man I wonder what I look like if I really started working out at 12 yeah this was after everywhere I went people asked me you work out you can't be did you work out you kind of big [Music] what about like height wise I looked like I worked out all the time no I'll just say that really is that just illuminatics yeah exactly it's pure genetics yeah I get it from my mom for the most part she was pretty muscular too her whole entire life so at the age of 12 I mean after hearing all this do my workout for so long I'm like man wanna what I look like if I actually started working out and I got tired of saying no so I just started working out when I got you know 12 years old and I kind of fell in love with it when I got to like almost 13 and uh when I was 13 some of the guys in high school said man you pretty big guy you you're coming to high school we don't want you to be on our power lifting team like oh man I can't wait till I get to the high school so I can get on this without this team so I can really you know you know find out how to really work out because I didn't really know too much about at the time I was doing you know when I started you know I didn't look at no magazines in there I just did you know what I thought you should be doing you know for to build muscle which wasn't too much nothing but more no more than what probably like curls and overhead uh presses and stuff like that but once I got to the uh High School and uh learn how to do power lifting that's when I really fell in love with working out big time at 12 though where did you go to work out was it like at a gym or is it like a we had a little gym at uh at the school it wasn't much it's just you know a few dumbbells your balls it wasn't like you know we had these machines yeah it was just a few dumbbells and a few bars and that was it it wasn't nothing actually I had probably more than what they had at school when I went out and bought this 110 pound uh concrete weight set from Walmart I had more weights when I bought that from Walmart than we had at school I didn't even realize they had concrete Nails in the backyard me and my friends you know we used to work out just about every day we'd be back there squatting doing curls and stuff like that this was like when I was like 13 you know how did you learn to enjoy working out because for me I've been working out now I would say inconsistently for like three years consistently for about a year and still even today I have kind of a love-hate relationship with it a lot of the times I really don't want to work out I don't want to go to the gym I feel exhausted sometimes I really enjoy it but how do you learn to enjoy it at 12 years old where I feel like most people just want to go out hang out with their friends play kickball and have fun I don't think it's too much really about enjoying it it was more I was uh Curious how I was how I would look if I started working out it was more of that but you know as I got into it and learned more I started falling in love with it especially when I got to high school and got on the power listing team and started doing contests and stuff I really you know everybody got there thing that you know we'll put on this Earth fall and I I believe you know God gave me a certain type of genetics to uh display on a level that wasn't meant to be uh unseen by the masses for the most part it was like a hobby for me for the most part and that initial spark of love you would say came from powerlifting and competing yeah learning how to work out properly working properly yeah working out properly and how to you know get stronger you know because you know the cute the older you are the more stronger you want to be so I learned about a lot how to become stronger and how to you know become bigger and stuff like that yeah curiosity than anything was there ever a competitive element in the beginning for you of just like I want to be stronger than that guy or was it more for yourself if like if I could lift myself you know outlifted a month ago then that's a win no I would say it was more of a competitive thing because since you know I was competing once I got to high school I was competing against other you know schools for the most part I don't really know who owns in those meets because some of those guys look pretty old to me you know they were like like like the local meet in that town I don't think they said only High School people can join and you have to be a certain age I don't think they did it off that they just said whoever showed up and wanted to compete could compete because uh some of those guys were pretty big and real strong now back then what did you think you wanted to do for a living like man I wanted to play football for a minute because I played football in junior high high school college and uh I remember talking to some of the scouts from the pros and they would come to the school I was at all the time and you know the guys that were they looked you know that played real well the guys that they let uh dudes trials with the scouts and now you know I was one of those guys that you know did the tryouts and everything and I was supposed to at least I thought I was going to get drafted at the end of the year at least but the guy was telling me one of the scouts was telling me you're looking at me to get drafted but when that didn't happen of course you know since I had a degree and I did pretty good in school I figured I'd just uh go down another path why don't you think he got packed why don't I think to be honest with you after I look at it and I I see that uh God had a another path for me to go down try at this certain path that he wanted me to go down you know we're not uh asked to be here uh none of us actually be here we all put here and God has a calling pretty much for at least I think he does each and every single one of us yeah most of us have either a career or calling you know we're gonna you know a career path that we're going to go down a path of a calling that we're going to go down and uh for me I think the reason why I didn't because in our pre-chosen you know that calling pass for me to go down because I can still remember to this day uh me going on a lot of those interviews that I went on because I got I got my degree in accounting and I graduated at the top of my class I graduated laude I just knew who I was gonna get a job in accounting I went on probably maybe 100 or so interviews and got turned down by all of them I kind of knew then uh yeah so you're just like this is after after a while I knew at least it's like this is The Universe telling me I this is not the path to go exactly how do you shift from that to then becoming a police officer hold on I'm curious how did you get how did you get turned down when you graduated laude like I was saying earlier just God's God God had a plan for me to uh you know do something else was there ever a reason why they tell you that or like we're not gonna hire you like too qualified your grades were too good could it be that they see your signature and just like maybe you don't fit the mold of like what an account like I imagine it kind of like a scrawny kind of like I don't know glasses and like yeah I guess they knew too that you know God God telling them they got something else playing for you don't hire him I got a random tangential question for those that maybe haven't figured out God's plan for them yet or their core or direction that they should be going in life the reason why they were put here how do you recommend they go when they find that or how do they know that the right path that they're on right now is the designated path for me it was pretty easy whatever it is that you are so in love with that you think is a hobby and that you think you probably can't get paid for because it you have so much fun doing it they said if you if I have passion for something you never really work a day in your life if it's something like that that's probably what you 've chosen uh you will put here to do that's probably your calling or your your career path that you know God is chosen for you I completely agree with that for me that's been both being a real estate agent and YouTube I would have worked for free and I did for quite some time I just loved it it's all I wanted to do in fact it makes money mine was working for the police department and uh doing bodybuilding yeah I would I actually did work at police department for free yeah when I you know when I um wanted Olympia my third time winning you know I had to give it up man because I was so busy uh going on so many trips and doing so many appearances that I didn't have time to really do police work and uh you can say I did bodybuilding for free too because when I was amateur and you don't get paid nothing yeah and I was the amateur for a little while there now how do you make the switch from wanting to be in accounting to police work yeah that was pretty easy for me well remember all those interviews that went on and never got hired there's only so so long you can have a dream of getting hired by somebody and to you you know just decide hey this ain't gonna work I gotta find something else that was uh you know that I'm I think I might enjoy I still remember to this day every time I got the newspaper it was always time for a police officer it was like no experience needed you know most time jobs they always like you gotta have these two years experience five years experience but the police job was always no experience needed no I got to thinking man that sounds like me back then I ain't got no experience they got these big old ads in the classified I'm like I think that I had is calling me I think I'm gonna answer that one don't you have to go through Police Academy yeah exactly and what was that like for you how long it was three months okay it was three months at the um it was a college called tcjc Tarrant County junior college and then I had another three months at uh the people that hired me they had their own Academy and uh after that that's when you hit the streets it's only six months of training to become a police officer yeah did you need a bachelor's degree as well no no you don't have to have a bachelor's degree is it needed a high school diploma but the department I had hired on to that you had to have a four-year degree if you didn't have a four-year degree they wouldn't hire you although before we go into that as I'm sure you've seen our online information is spreading everywhere and unfortunately there are some data broker websites out there that take your information sell it and sometimes nefarious people get a hold of it clearly this sort of stuff is on the rise and is a part of the younger generation we know in an email or website looks sketchy but what about our parents their information gets gathered and then sold on data broker websites which then often go to scammers who could create personalized messages to try to scam them with delete me as a software that hunts down your private information that's exposed online and eliminates it from those annoying data broker websites plus delete me will continue to remove your data every three months helping Safeguard your privacy year round and they even offer package deals so you could protect your own information while helping your parents or even kids who are getting online at an increasingly early age so take control of your and your loved ones personal information and regain Peace of Mind through today's sponsor delete me check out out join deleteme.com ich20 or use promo code ich20 to get an exclusive 20 off all consumer plans again that's code ich20 at joindeletme.com protect yourself and stay private with delete me and now with that said let's get back to the episode I'm just curious uh how were the physical challenges of like getting to be a policeman did you have to go through a physical examination or some course or something like climb a wall or maybe like bench a plate let me see yeah I think they made us about a mile and a half and we had the this obstacle course we had to go through it was like three walls one was like four foot high one was like five foot high and the last one was like seven foot high you had to yeah and get over all three of those and then go do some other stuff you know like push up some sit-ups or something and how was that for you was it just like a walk in the park like that's a normal workout for you every morning half back then in like five minutes you know all right that wasn't nothing for me now I hear you also have to be tasered in pepper sprayed is that true that's not true you didn't get Peppers oh I haven't shoot myself when I'm gone either no wow yeah yeah I I I figured that those things would work for me just by looking at what they did to people wow so it would volunteer it was kind of like a volunteer thing because you wanted to get pepper sprayed or taste that you could he said yeah his volunteer and nope thank you after I saw what it did to other people uh I don't want I don't I don't I don't I don't see that happen to me it's not like that now I saw what they went through do you remember what the pay was like back then when you started working as a police officer yeah it was pretty good we made about it was back in 88. I had on 89. we made about 45 000 a year that's fantastic yeah so it was almost like an hour I know with part-time jobs we made 20 now so it was pretty good money and then you had the part-time job where you can make like 20 an hour and it was all cash at the end of the night really I had three of the old jobs worked at Denny's I worked at a boot store uh and then I worked at my apartment complex what were you doing free rent uh just tell them to turn the music down really so you're one of the managers or like one of the property on-site property like an on-site security you know I had to lock up the pools till people get out you know then uh and somebody complained about loud music it would I always call you and tell them go there and tell people to turn the music down and stuff like that and they listen to you right of course they don't have a choice man they knew what was good for them how did you get that situation how did you get free rent like that I always put ads up at the police department saying that you know we had we need a security officer or something like that oh it's smart no you know they had one person that was over all that stuff and they would go and get people to do that kind of work yeah would you say you've always been good with your money because it seems like wanting to go into accounting like yeah very numbers yeah I've always been real good with my my money yeah like I you know I I already have a retirement in place that I collect I think this year and next year and then at 62 Social Security so that's like three I heard you even worked at Domino's because yeah yeah that job came along because I needed a job because I had a condo coming up back when I graduated uh College they had this thing called a college degree program at the dealerships they would let anybody that had a college degree come in and buy a car the only thing was they would delay your condo for three months so I didn't have a job of course when I went in and bought this car and uh that third month was a coming up and I'm like damn man got a job my car note to do next month so I'm like I gotta take the first thing came along come along and Domino the piece was the first thing coming along so I took that job so I wouldn't I could pay my car note how much pizza did you eat though every single day really every day as much as I could was that did you find out that was dinner was that good for working out I know that was good for finance because I kind of full of regular food you know dinner to buy dinner that's how the who I was back in the old days you know I eat yeah pizza for dinner and then I got tired of eating pizza after a while and Kentucky Fried Chicken was next door to me and I'm like I wanted they tired chicken like I'm tired of eating pizza let me call them and ask him yeah and that's what I did and they like yeah you want to trade you're like yeah so I would trade them no Fried Chicken for pizza then I got tired of eating fried chicken well Burger King was next door to them so I just thought calling everybody just trading food so it's still free everything you were eating was smart yeah free food free rent what was that what was the car you bought it was a Pontiac Sunbird okay 87. and how long did you keep that car for I kept that car for a four year oh wow and deliver pizza in there and everything were you not concerned about like the macros of the pizza I didn't know what that was no but you weren't you working out very powerless I I had abs all the time you know no matter what I ate I was in pretty good condition no matter what I ate and back in those days I didn't know what diet was so I eat a lot of fried chicken a lot of hamburgers and a lot of pizza and I was still in pretty good condition so genexa um pretty good there and then at what point did you start taking your diet seriously when I started bodybuilding and that was at age 26 yeah that's when I started taking it serious yeah tell us a story about the guy who told you to get into bodybuilding I found that really interesting yeah well showed up on a call one day with another officer and he's like man where you work out at like dude I'm working at the station where it's free it's like oh man you ain't no wasting that for you I'm like dude you're right they really hated the most I put on the bench press was 315 and I think back in them days I was benching like foursome it's like yeah man y'all come to the gym Metroflex you know you got a lot of Weights in there I'm like okay so the next day I go to the gym and the owner Brian is like man I had 22 inch arms back there almost all muscle I was like man a big big guy you you are competing I'm like no dude I've never competed the day of my life and I uh don't want to compete either and you're like why I'm like well I heard those dudes number one they have to diet and uh I don't want to do no diet because I'm used to eating you know hamburgers and pizza and uh Sloppy Joe's stuff like that and then uh I also heard that they had to take steroids you know me being a place so I can't do none of that kind of stuff second day I come in and he's still laughing like dude man you you should really get this bodybuilding thing you know a Sean he's like you you could be a world champion you could be Mr Olympia I'm like no dude I already told you I'm not really interested interested in it he's like okay what a third day he's still on me and I'm still turning him down so the fourth day he's like I tell you I know what I'm gonna do I'm gonna give him an ultimatum they didn't he can't refuse so the fourth day I come in they say dude it's like I really think you can do real good at this bodybuilding stuff he's like I tell you what he said I give you a free membership to the gym if you competed in this show come out in like four months since I got out to try to train as a bodybuilder I teach y'all to die in I teach y'all to pull I teach you everything you need to know and you can work out in this gym for free how is that I'm like dude you should live with that and uh he did he taught me how to train at the bodybuilder you know because it's totally different from what I was doing and he taught me how to pose just to go to this guy's house like two or three times a week and have these two hour posing session and he taught me how to diet you know how to you know eating five six meals a day because I'm used to eating like three four three yeah so it seems like throughout your life free has been something that's gotten your attention where do you think that started when I was real young and I was poor every time somebody said something about free and and I was uh didn't have the money and just to pay for it you know I didn't want used money to pay for it you had my attention you mentioned free you pretty much got me oh gosh so when you applied for the first bodybuilding competition how much work goes into that what's the cost of that because I'd imagine it would get very expensive for the the amount of food that you would be eating and for the amount of training and just like all the attention that you're putting on yourself that's why I had those other jobs I would say I worked at Denny's every Friday and Saturday night and sometimes work at Western Warehouse at Boost store on on my on my days off you know and then I worked for my apartment complex and uh those three jobs almost four you can't please bought me they helped me out they helped me out a lot because like I said you know diet food was real expensive you know all the stuff you had to buy and then uh supplements Brian pretty much gave me for free and it was a lot because at least like every two or three months you know what I had to have all these aminos these proteins multivitamins minerals all this new stuff they was coming out with Vanadium sulfate and all these new things that they had on the market and you know help put on muscle back in those days Brian gave me all that for free and uh it helped out a whole lot you must have been saving a lot of money though because you had multiple different sources of income I wasn't saving a dime every time I got back into your oh my on my body because the chicken chicken was expensive but you had to eat half chicken breast turkey was the expense you had had turkey breast and uh you had to eat five six times a day you know they use constantly buying a lot of chicken a lot of Turkey me I was eating fish back then so it was a lot of fish you know it was a lot of food a lot of rice a lot of potatoes you know you was constantly buying all this healthy food and it was real expensive and uh I had a car note how much you think you were spending back then oh man I was spending yeah I was making I don't spending at least probably a good extra ten thousand dollars just on food really yeah but once I started eating six times a day and eating more because I used to eat I didn't know at the time I used to eat like 10 12 ounces of food you know it was like is steak chicken turkey and then I had this nutrition it's like dude you you ain't eating enough I'm like what like you gotta if you want to get bigger you got to eat more I'm like how much more he's like at least four or five ounces more than what you're eating I'm like what he's like yeah and uh he was right as soon as I started went from like 10 ounces to 16 ounces that's when I started putting on sides really but it was so hard to eat that much food and then I didn't have enough time in the day because I was working full time so what I had what I had to do is get up in the middle of the night eat and go back to bed so I I you know I slept you know like six hours a day I would wake up at I go to bed at like four because I was up you know once I got off from work I was up doing cardio and you know still trying to get all my uh the rest of the stuff I had to do for the day so I'll go to bed from like four and I wake up at seven I would eat from seven to eight and wake up at eight and uh do my I mean work up I sleep from eight to eleven so seven and eight eat then eight to eleven sleep and wake up at 11 to uh do cardio eat and work out and then go to work why do cardio and then eat it seems like the two would kind of cancel each other out well see you did cardio on an empty stomach because yes that's when you're body is in this real high state of burning calories kind of like a catabolic state so you wanna do your cardio as soon as you wake up like I had a treadmill right beside my bed I get out of bed and get right on it every morning unbelievable yep I'm curious if the interrupted sleep could adversively affect your gains no none whatsoever I did it for every last Olympia that I won [Music] to be honest with you that's when I started winning when I started doing that but I heard that sleep is one of the most crucial parts of getting gains and recovering and letting your muscles like get back to where they were that's why I got a good six hours of sleep in every single day see by the time you know I lay down I was I was snowing like three minutes later every single time I went to sleep even when I woke up and went back to bed and I was snowing three minutes later yeah three hours of REM sleep just knock out riding my mind so you naturally seem to function perfectly off of six hours of sleep I need eight minutes yeah I was I was born Lucky in it I only needed six and that's all I was able to get to because like I said I had a lot of stuff to do throughout the day did you end up buying your chicken and poultry and stuff like that from just a normal grocery store or did you find a different place where you could Source the food for a discount because you're buying so much of it I would try to you know give it like a discount you know if I bought so much so I would go to the store like hey man get like 20 pounds of you know steak uh and give it at a discount because back then it was like it's like almost twenty dollars a pound and he's like yeah I'll cut you a little so like I give you two you're like 15 pounds if you bought like 20 20 pounds at once yeah okay cool same thing with chicken you know yeah so that's what I did I bought a lot at once best thing about it is my mom cooked all my food so it was kind of like I was only diet but the food was so good she was so such a good Chef that they didn't seem like I was eating diet food she was the best cooker ever known to this day I was under the understanding that if you're a bodybuilder and you eat the same Foods over and over and over again eating food is more so treated like a chore and a responsibility than it is something that you can get enjoyment from because it's just like it's work so so you eat you eat you're eating for survival yeah so you don't really care about the taste a whole lot but taste is pretty good because it makes the make you want to do it but uh like I said my mom was like the best cook ever I mean I I didn't really know I was gonna I couldn't tell I was on the diet and I would play this game with myself like you know for potatoes instead of eating just regular baked potato I would get a crinkle cutter and cut it up to make it look like a french fry and I would put it in the oven and uh on after about an hour of being in there it kind of looked like a french fry it was golden brown you know so I'm like okay I'm eating french fries now and people actually thought I was eating french fries how you eat french fries on the diet uh that's a secret now at what point though did you realize that working out and eating healthy wasn't enough if you wanted to win Mr Olympia that was these then oh when I didn't Place well and [Music] um it was it was a while before I once I turned Pro that you know I started facing a little bit better when I was an amateur of course I won just about every shot in it you know but once I turned Pro it was a while see I turned Pro in 91. in my first pro at 92 I won my first show 95 so 92 93 94 like three years almost it took me what were the biggest differences because I heard you say that you walked you were talking to another bodybuilder who said here's what I'm on and if you want to get to my size this is what I recommend why would they just give away their secrets it's because it seems to me like this would be a very closely guarded thing that people wouldn't want to explain what they're on uh you know any enhancements that they're doing because they wouldn't want someone else to compete oh you make a very valid point there uh I guess the guys you know that I grew up with you know to be honest with you I guess they figured that hey everybody's body is different and um everybody's body is going to respond differently to different things and then just because I'm telling you this don't necessarily mean that you're going to do it you know yeah so there's you know it all depends on the person everybody's gonna make a decision about what they are willing to do and not do yeah so uh and then you know you gotta look at it too then the guy that you're giving the information to even though you're going to be up there on stage with them it's not like you're making the decision about who where everybody's going to place you know they have judges that's going to really make the final decision about how everybody places and everything so I guess that's just what you most of them looked at it because yeah guy named Flex wheeler he taught me a whole lot and uh had it not been for some of the things that he taught me uh I really probably wouldn't have done is well I know for a fact I wouldn't have done it as good as I did and uh then then again two God has a plan for each and every single one of us yeah if something I've always believed that something is meant to happen and it is uh God's plan for it to happen is going to happen yeah no regardless of where that information comes from I believe that you know certain things that are destined to happen are going to happen regardless yeah eventually you know I agree with that one way or another was there a specific moment that you can point to where you realize not only are you obviously like a pro bodybuilder and you're really successful but at an elite level like in the top 10 or something where it's like it's a serious uh accomplishment like a something Elite rather than like because you grew up your entire life people were complimenting you saying you had a great physique saying you should compete but that's a big difference from like like you know Ronnie Coleman like I said that passion you know you have about doing certain things you're never really working a day in your life you know I was having so much fun doing what I was doing I didn't really look at it like that you know of course you know the competitive side of you wants to do the very best you can or let me say competitive side if you want to win if you show you in you know but the realistic side of you is like well some things are not possible so you gotta kind of like to take the good with the bad if you're doing something you really truly love doing and uh bodybuilding was something that I truly love doing and look forward to doing it you can see each and every single day working for the police department was something that I enjoyed doing and look forward to doing each and every single day a lot of people used to ask me all the time man how do you do how do you work a full-time job and do this bodybuilding thing there's no way I could work a job and do bodybuilding I like yeah that's that's that's a pretty good question but you know I look forward to you know doing my job look forward to going uh to work at the police department you know when I have to go and uh those are things that I love doing and so if there's a will there's always a way and I made a way and then I have people like what I would ask me like so how do you do it I said well it goes back to that saying that there's a will there's the way so I figured uh if I could work in the same area that I lived in I can always go home and eat a meal because like I said when I was at work I had to eat two meals at work because I worked in the same area area that I lived in it only took me 15 minutes to eat a meal because uh you know you're real hungry when it's time to eat and when you real hungry it don't take long to put down some food and I'm only eating like chicken and rice and that's it you know it don't take uh 10 minutes top for me to eat that we get two 15-minute breaks if time allows and a 45 minute lunch break in my job if time allowed yeah but there were times that you know I'd be eating my lunch dispatch is like I need you to clear that lunch and take this call okay so I had to tell you know in the middle of taking that bite together clear launching go answer the call and you're gonna get that you know get a lunch break that day now I know that you were a police officer very far into your bodybuilding career so you're a huge guy showing up and and you know it's breaking up fights or showing up on the scene and stuff like that I'm guessing that in and of itself disarmed any potential threats you know some guy's acting violent you show up and he's just like you know what quit it I'm sorry yeah put the handcuffs on exactly don't touch me yeah they said mere presence of of the unit uniform itself is the um you know creates peace but when you 320 pounds and you show up in that uniform it's insta instant peace yeah was that was that the case with oh did so did other officers notice this that when you would show up people they're there and they kind of like misleaded yeah I feel like that would make so much more sense for us yeah there were a lot of officers that were smaller than me that had fights especially girls they had fights all the time my whole 15-year career I I didn't have not one fight not one not one and I'm every day and I'm like okay this is gonna be the day he wanted him every day I get to work and like it's gonna be the day I have somebody an ignorant person you know uh challenge me you know so yeah nope they won today who would do that though nobody never did it I'm like oh man it's not a coincidence it's obviously not a coincidence yeah but I feel like that would be great for the police departments to now enforce in some capacity like hey you have to be really strong and maintain your your Peak Physical profile so you can disarm certain situations and not have to like just intimidation yeah a lot of stuff is against the law though you know yeah yeah you can't do that yeah I just said I mean it would make sense you know it'd probably be a lot of people I think that's why bouncers are off like me yeah all the bouncers that you see outside of the like the best clubs they're all like six foot four and ripped yeah they're not gonna hire again yeah in front of the club you know what's funny is I heard that you you know you never got into a fight you're 15 years in the police department no but you did get into it working Denny's right yep what was that guy thinking he didn't see me or he wasn't thinking no turned to me and uh to say he was walking out the door actually getting ready to walk out and I was eight never he never saw him he was drunk of course you know first of all he never saw me just sitting there and uh he's getting ready to walk out doing I'm like hey guys I need you to calm down and of course he didn't see me all he heard was a voice and he's like whatever so I went and uh grabbed him by the arm and he pulled away and that was the biggest mistake he ever made in his whole life because I tried to break his arm and his leg and his and his face and uh when uh when I finished with him he was bleeding from the mouth no and uh he had trouble with his arm and uh matter of fact he uh he complained he wrote a letter and complained on me and filed police brutality against me but when I was uh in college I was sports editor so I was real good at writing and I took every technique that they taught me at the police department and I used it in my my narrative yeah so you know to [Music] tell you know why I did what I did and because you know I was a pretty good sports there and and a pretty good writer you know for the newspaper College Newspaper they uh wanted they actually used mine uh narrative narrative that I wrote my rebuttal that I wrote you know when this guy tried to say you know I think you know I used excessive force and uh they used my uh my narrative training the recruits um yeah but you did not really that good because I remember you know everything that I was taught you know and I was uh when I was sports editor and uh so needless to say that went nowhere now I'm curious then after winning the first Olympia how much do you make from something like that like what changes financially when that happens are people throwing deals your way is there like a cash prize I've always been curious about that the biggest thing I got from winning the Olympia was the endorsement of the prize money for winning Olympia 100 000 of that but nothing you know I did use my you'd have to pay off my house but the big money came from endorsements you know other stuff that I did and like I had a supplement contract you know uh clothing contract I had a shoe contract so all the money all the real money come from endorsement yeah do you remember back then how much that was combined it was pretty close to a million dollars yeah back in what year was this 2000 I won my first Olympia in 98 okay yeah and of course you know I was I was I had I had quite a few endorsements though and then you know I had a personal appearances I was doing you know so it was it was it was it was it was in the million do you remember what you spent the money on were you were you Frugal after that point because you always come from I I I saved a lot and put in in retirement like I said you know I'll be uh getting a retirement check I think at the end of this year uh and from one of those and and when I turned 60 next year I get my police retirement and then uh you know Social Security I put I put money in it I put a lot of money into that also so I'll uh I'll be pretty pretty much set for for life you know now at what point then after winning did people start recognizing you when you would walk in as a police officer I know to wait a second are you Ronnie is that you I've seen you and they just like they put down what they were stealing yeah yeah because uh you know everybody was doing stories on me uh CNN was doing Stories the local News Channel all of them you know I did so much with so many different news stations paper back then you know they had a lot of magazine stuff you know I did a lot of magazine I did uh a lot of radio I did a lot of radio so back then you know I became known for that you know you do talk shows like Jay Leno and uh Montel Roseanne had this show I did so uh I was I was pretty popular you know and still and today you know I think I'm more popular now than I was because of social media social media you know they didn't have that when I was coming up you know but because of the social media thing I'm more popular today with uh younger crowd than I am like I was just in a store um uh right before I came here when we was at Chipotle getting man I think this kid had to be no more than eight years old like I I saw you on Tick Tock a tick tock yeah you know the guy take a picture and I get that a lot though and then uh like when I was I just recently in uh Italy and most of the kids that came up to me were like Junior High in high school so I think one of the people that was that I asked the kid out you know him and they're like yeah it was something on Tick Tock or we saw him on YouTube or something yeah so and I so I say because of you know social medium a lot more like three times more known than I was back then so do you say then you're making more money now than you were way more really way way more now than I did back then do you mind sharing how much you were making when you were winning Olympia multiple times in a row a little over a million you know when I was winning the Olympia then you know now I make millions from different sources you know like the YouTube I got my own supplement company yeah yeah I have a closing endorsement you know but it's mostly from social social media for you doing social media does that feel like work or is it something that you would do for free like the other things but you just happened to make money off of it it's something I would do for free because this I mean what am I doing just talking about stuff yeah I mean yeah that's not working I loved it in a video that you said I think it was a documentary where you said you go to work and most people would say you know another another day another dollar but you said another day another quarter another day another quarter yeah how much money you were making bodybuilding yeah working with Police Department exactly do you why I know you say you enjoyed it so much but I did it just because you enjoyed it just because I enjoy it and uh you know for me it was like an escape from it also you know it allowed me not to think about it and have it on my mind all the time you know just worrying about that yeah one thing called you know when somebody's out to try to kill you you know you got a lot more to worry about than uh when your next meal or when you next workout yeah and when did you decide to make the shift into social media and why because it seems like you were at a point where it's like you could do anything in the world you don't need to do anything for money anymore I mean it was kind of like one of those things that that was evident obvious you know uh there was the thing that everybody was doing you know so because everybody's doing it it's only a naturally and natural for you to do it too you know I never forget uh when uh what was that uh Instagram came out you know they already had Facebook and some other ones and probably my space before that you need to sign up for this Instagram thing I'm like no I got enough on my plate to be worried about uh Instagram she's like well I'm gonna sign you up for it myself and just because she did that you know I'm I'm wearing that today because of that you know she decided she's gonna sign me up for it anyway if I wasn't going to sign it because I really wasn't gonna sign up for it because I'm like you know I got enough you know I'm gonna email that I can barely keep up with this Facebook thing I can barely keep up with why do I want to you know add to what I don't have enough time for anyway but uh you know it came obvious after a while that if uh you really wanna monetize your work and make the most you can this is the way to do it yeah and it is so easy to do I'm sure everything is easy it's got to be easy compared to what you were going through yeah growing up uh I had some pretty hard jobs just one job I had in Louisiana it was called chopping cotton is but it's not what you think yeah because when they first told me it was going to be chopping cotton I'm thinking okay I got to go out there and and chop the cotton yeah no you got to go out there and you gotta chop the grass from around the cotton so we don't so the machine well when it comes along and picks it you know they had Machine by the time when the machine comes along and pick it don't pick up the grass too that was the hardest job ever because you out there from six in the morning until 12 noon they will not let you work past that because you will die you would have literally died no matter how much water you're drinking cause uh you know have you ever seen cotton the way they planted well it's like it's about a mile long yeah the rose of it it's about a mile on you so you had to walk from one end all the way down to the other end and you bent over and you're in the sun there's no shade nowhere because the only way for cotton to grow it had to be sun no shade and so all the fields are out there and then Louisiana you think 108 well I forget we in California I live in Texas yeah yeah right it's 108 every day we're in Vegas about the same but you guys have humidity yeah it's different the humidity in Texas is not as bad as it is in Louisiana it's like a hundred percent every single day it's actually feels like you are in a stove right working yeah inside of it every single day that's how hot it was out there but of course after a while you kind of get used to it too because I'll never forget the time I left you know uh Louisiana and move to Texas and it was about maybe three years before I came back and when I came back and I hit Louisiana I stepped out of the car and that heat hit me I'm like wow I never knew how hot it was how humid it was out here until now because it's like I stepped out of my car and stepped into an oven that's how hot it is in Louisiana where I'm from the humidity in Texas is nothing compared to so then that raised the threshold for what you consider difficult it's like you compare it yeah yeah that yeah and that was another job I worked we had a jackhammer and uh they had they had these uh paper mills and for some reason another they would use as asbestos or something because you know they are working with all these chemicals and so they have to have everything insulated in these paper mills that job we were literally had on a suit the whole time we were working full Hazard suit breathing oxygen with this Jackhammer just eight hours a day that's a hard that's that's hard work um chopping cotton that's the hardest work ever nothing's harder than that and you think those social media I would consider that work see I think social media could be more of a mentally taxing thing because at least for me I'm always thinking about it like my mind never shuts off every waking moment is thinking YouTube titles thumbnails strategy Trends Non-Stop I got jobs I can I can compare social media to uh growing up in Louisiana yeah you know that was one job I had now working in the restaurant uh washing dishes for eight hours um I've had some pretty good job pretty bad jobs yeah pretty bad jobs why did you stay at the Cotton Place like what was the motivation of staying there if it was it was grueling labor you've ever had they paid you real good for that yeah if minimum wage was a dollar an hour they paid you like four dollars an hour oh wow so you like oh okay yeah sign me up for that job that makes sense yeah and they did they paid you real good but it was hard it was the hardest work I've ever done do you think that helped build character for where you are today for the most part I don't see it like this I've always enjoyed money for some reason or another so I've always found a way to make it yeah I think I started my first job when I was like eight years old I would uh sweep the parking lot of the neighborhood grocery store and then I would mop inside and then I would stock drinks they paid me a quarter a day and back then you know this 70s all right that was a lot of money because you could buy a lot with a quarter you buy Snickers soda was a nickel you could buy a soda cookies oh man it went a long ways I remember my my Grandpa would tell me all the things that he could buy with a nickel yeah back in like the 1930s but he would say you go to the candy store with a nickel and you'd be able to buy whatever you want and like you get like bags of candy for anything yeah that's the way a quarter was for me yeah yeah so that was a lot and I I've always worked you know I had jobs where I would mow yards knocking people do it you need your own mode yeah I did that for a long time in Louisiana they have pecan trees everywhere I would always just go to a tree and just throw a stick up there and and knock admit it down as I could and they would buy them from you at the liquor store yeah so I did that job and then Coke bottles recycling did well you can call it that they would give you like a nickel for for you you took the coke bottle the most grocery store did that you brought them in there yeah so I I oh man in so many ways I can make money in so many ways I did make money yeah at one time when I was in high school I had three jobs I was working the clock for the intramural games I was working at that store uh you know stocking the drinks and everything clean up and I worked at a restaurant um went washing dishes and you know cleaning tables and stuff like that I had three jobs that I was doing at one time in high school what were you spending the money on are we just saving it I was spending the money on clothes come on man I wasn't saving nothing I was spending every nickel a dime I made on either clothes or food I I've always eaten ate a lot I've always eaten a lot so I was always eating and I you know I didn't depend on my mom for you know on these things you know I was kind of like a in the independent contractor as a kid I'm pretty much made my own money because I didn't want to buy the shoes that you know she would buy for us yeah I didn't want to wear clothes that you would buy for us I bought my own you know did any party you want to save that though just knowing that like hey you didn't grow up for money so you should save more of it or were you just like I'll just make more I didn't really have a reason to save back then because like I said it I had needs of my own like like I said I didn't want to buy I didn't want to wear what she wanted to buy me so I bought my own stuff and I made my own money and like I said I ate a lot back then a whole lot I've always eaten a whole lot of my whole entire life so where did this intensity and wantingness to work and push yourself and Excel and everything that you did because you said you graduated laude you applied to a hundred jobs you were an intense lifter ever since you were like 12 years old you've continued not only to excel but also to have this this crazy high level of dedication and focus towards every single thing that you do in life and where does this come from was it something that was instilled to you by your parents or was it just like you think it's an innate thing you were born with it it was something that I was born with I was always trying to be the best at everything that I was that I did I was always challenging myself to be the best at everything it was that I did because being the best [Music] um the rewards were greater you know and uh I always challenged myself at everything that I did everything even if I was you know playing a pickup game of cards Checkers chess anything I was always challenging myself to be the best at everything that I did same thing and and cause like like you were saying you know if I wasn't the smartest guy in every class I went to I would always study with the smartest guy like who's who's in here who in here in this class is smarter than me most most the time I was this morning sometimes I wouldn't so I'm like okay if I learn from him I can be you know like him yeah and and I've always challenged myself like that everything I've always did not like like you said it's kind of like that inevitability that I was kind of like born with why do you feel like you had to push yourself to be the best all the time because like I said is that that um is that feeling the uh uh you know the rewards you get basically yeah what are the rewards are so much better well let's see if I'm if I would uh this morning you know it's something you know it was always a challenge thing to me you know saying to myself that I I I accomplished this and so it's kind of like of a personal Vendetta I have Within Myself for the most part if you're not the best at something you can always become better is always the way that you can either outwork somebody or out think them and uh that's kind of the way like the way I looked at by the building you know when I first got into it I wasn't that good because I really didn't know that much I figured that you know if I could do things that certain people won't do uh I can be just as good as they are was it difficult for you transitioning out of professional bodybuilding knowing that like this is the one thing that you were like the best in the world that many years in a row and and then not doing that was that like it's got to be a huge shock yeah in a way it was because you know you're entering in into a different field something that you're don't know a lot about but it was the same way with bodybuilding you know I didn't know a lot about that and eventually I learned you know and like I said uh if you're not the smartest you can always learn from somebody who he is and uh that's pretty much how I look looked upon life to my whole entire life are you taking the same approach now with social media oh yeah I take the same approach with just about everything I do yeah uh I figure if there's a will and there's a way and with me there is always a will you've done you've done some really interesting collaborations recently I love the video with Jesse James West oh yeah yeah we have a lot of fun and um I was sent some of your breakdowns in terms of the businesses that you run and it's it's surprising to me because everything is so separate and everything is like it stands in its own leg from your YouTube and Facebook earnings over a million a year appearance is 300 000 a year so a lot of hot appearances how often are you doing appearances man there was times that I would leave my house for three months she is 365 days in a year right so out of those 365 days I was gone 300 days just doing appearances or doing appearances how do you manage because my thought is that like that's one of the least earning parts of your business but it takes it seemingly takes the most amount of time is that worth it to you or is it more so about you getting in front of fans if it wasn't worth it I wouldn't be doing it so it was definitely worth it yeah yeah but then we also have apparel two million dollars a year Coleman Athletics yeah sponsorship deals another one and a half and this is the one that I was telling Jack that I was shocked about 750 000 a year doing Cameo I am alone you could make that much money that's correct that is so cool oh my God I have about 10 of those things holding right now I was doing them up in my room I used to come down here yeah how many do you get per day oh man sometimes I can get 10 a day yeah and how much are they for per Cameo 300 300 that's amazing no that is 10 of them amazing so I'm on so I'm on camera I think it's gonna take that long to do it you know how long does it take say happy birthday or happy anniversary so I'm on Cameo what advice do you have for me mine is 175 for a cameo and I maybe get one a week oh man me but I don't push it do you do you like advertise The Cameo all the time or people just find it because it's like you just find it I don't advertise it at all imagine what you could do if you advertise yeah I know well now that we're talking about it because I'm also on memo too which is the same thing as Cameo yeah so you know uh yeah if I advertise I wouldn't be able to keep up with it for sure that's incredible 10. you just you must grow desensitize it if I'm getting 10 a day I'm like I I would be excited yeah there's a wheel there's a way then we got live signings another 300 000 a year um and then hosting bodybuilding shows 350 and this is what I find really interesting is your supplement company that's projected to do 30 million dollars in Revenue this year yeah yeah you should so we started at it though so tell us about what a 12th year I think 13th year when did you start doing supplements and what what prompted you to get into that how do you design it how do you make that well see I started with supplements uh back in 1994 I think I got my first contract well I was with two or three different other companies and uh I saw the The Profit they were making I'm like man hmm if I'm making them this kind of money what kind of money can I make myself if I got into it and that's how I got into it and how were those first few years for your supplement everybody extremely tough like I said those were the years I was gone 300 days because I had so many appearances to do and you know you know my supplement business is probably 80 International and 20 domestic really yeah because we started the company internationally we didn't even do domestic for some years why did you choose to only open is way more popular international what countries just about anywhere really anywhere else in the world I I've gone to places like India and field the whole entire mall with people the whole why do you think that is Brazil the same thing the whole entire month you look and you see all these levels of people it's kind of mind-blowing I I have pictures of some of it but yeah I probably couldn't find it if I try but uh it's so like I was just one time I was in uh Bulgaria and I was with the president uh opening chess tournament opening gym yeah you know I I don't think I've even met a president here in the United States but in another country I can be with one I've met in several different countries I met the president of the country and hung out with him that's wild why is it so much bigger internationally than here in the United States because internationally they don't have any bodybuilders really they really and truly don't the all the great bodybuilders come from the United States you know they every every every now and then you know like uh Miss Olympia now uh is a guy from Iran you know before that uh other only other Mr Olympia that I can think of right now that was from another country if I thought back foreign six from England but you know after that I can't think of any other guy that won the Olympia because but of course you know there are other bodybuilders in these countries but they're just not you know on the same level that we are it's like God's like come on man put all the great bodybuilders in America why I don't know but that's seems like that's the way it is so that's why we launched our company in uh Spain really in 2011. do you think part of that has to do with the unhealthy diet culture in America and how we're a very obese country don't care so much about that and in other areas like you know people I don't know they're healthier I think that has a lot to do with it I saw something in Twitter earlier today that was comparing the average meal for a middle school student in the United States versus that of a middle school student in France and the differences were Aston I mean the Americans had all the fried food processed food the Italians were eating like salads grapes carrots like a chicken breast or like fish it's like you don't have that that seriously there's a thing of salmon on a plate that's fun like the average do you even just think that like someone Middle School's having fish and then you can see how many obese people they are in these other countries too you know like China I mean um I jacked them a whole bunch you know countries you know compared to us how many obese people there are yeah but uh you know it's I guess it's the culture the most part that's what I think when's the last time you had McDonald's probably when I won the Olympia yeah yes that's my go-to meal after every Olympia are you serious it's been that long yeah and what do you order I can't stand it now you you you don't like the taste of it you had it was that long ago that long ago what did you order uh Double Quarter Pounder with cheese yeah this is this is my uh after a celebration meal I have pizza already in the room because I've already had somebody to order it and uh I've always already ordered champagne at times don't period we'll eat pizza in the room for about an hour hour and a half and then we go to McDonald's and we'll have um quarter pounder with cheese A couple of them maybe oh my gosh some chocolate chip cookies and then uh after that we go to strip club the whole family the family yeah whoever's celebrating with me that's where we're going everything how much would you spend there who cares you just lost track who cares I just won with the strippers recognize you as you walk and be like hey that's you just won no because they they are they it's dark in there first of all you know and they have certain clients that they uh used to dealing with most of them are oh no not really and they don't really know how would they treat you being like such a big guy walking in there did you get like special treatment or like what he would need three whatever if it's a small one yeah yeah I I get real special treatment if it's a big one like the one in Vegas uh they don't even know there's me plus I had my whole family with me my mom [Music] my my my my sisters my aunt yeah my brother I can see your brother but like why the whole family why not just say like you know that you know when together it hangs together would you buy them like dances like your mom and your sister what are they coming with you for just to hang out you have to hang out they just hang out wow it's like I'd get awkward I couldn't do it oh yeah you got a mom like mine my mom is known for partying every single night of the week so do you only then go to strip clubs once you win yeah if you were to lose would you not go to a strip club oh yeah because I I think the year I lost we still we still went [Laughter] win or lose I'm curious because this may sound like a an odd question but I'm just so fascinated when you're that ripped that huge that muscular do you think that you have more success with the ladies than somebody who's like ripped but not like I mean like traps or like you know six inches off your shoulders you know like no doubt you have more success when you're that no doubt interesting I don't know I wouldn't these basketball players they I think they they may have have me beat some maybe some of the football players too talking to some of those guys uh they they get a lot of attention too uh so I think for the most part I think Sports where they can see your face you know get most of the tension because you know I don't know about the football players but they wear their helmets and stuff so it's kind of hard and you know to see especially like a guy that's you know blocking you know for somebody yeah Steve making the money and everything but he doesn't have his face out there that he always has on that helmet now the guy's catching the ball you know they when they catch they take that hit one yeah you gotta run in the bowling yeah soon and of course the quarterback saying those guys you know I think they they also real popular with the women now how would you balance everything you're doing with also like having a family relationships how do you find the time problem [Music] well do you prioritize like one thing at a time or like one over another like right now I gotta work out this is my priority yeah I'm always proud to prioritizing you know uh work out and uh work came became before anything yeah yeah so there were times where like when I'm in Camp get ready for a show they know not to even come by my house first of all I'm in a bad mood always and I don't really know it that I'm in a bad mood because it's normal for me to act like that a certain way you know because I'm so focused you know you can't lose track of certain things and your attitude is one of them and then uh they already know you know that uh when it's training camp come the I'm in training camp there's no partying there's no hanging out there's no going in the movies there's no birthday parties there's no nothing everything is uh revolved around you know getting ready for the show for the most part and how long would you be in that mindset for I'll say three months okay sometimes four I heard Floyd Mayweather is the exact same way yeah before a fighter when you have to be he just zones in you can't talk to him no one's around him he is just in that zone 24 7. yep 24 7. don't go nowhere don't really do too much nothing you know and uh that's just the way it is yeah and after your performances let's say you win a Mr Olympia you said that you celebrate for a day what's it look like after that one night are you still gonna continue eating for a little bit back to being a one day off one day one day oh well I wouldn't call it a day off because you just won you know you he's working earlier that day yeah so it's it's a few hours off and then it's back to business yeah yeah how did having your first daughter change your outlook on life I was in college when that happened and uh really didn't give it a lot of thought because my mind was on you know making money and and building a career yeah so it really wasn't a good thing for me sure and uh it was a bad thing for you if you asked me and if you ask her too she'll tell you uh how how that particular person and now of course it's different you know yeah you know once once once you know of uh been successful yeah it's it's a lot different yeah it does kind of like change you in a way you know but I've I've had uh after I won the Olympia I think I had four girls like back to back yeah the first one was uh 11 I think being 13 14 15. just that quick did you did you ever look into this of why you would only have daughters is that just like a coin flip and it just happened to flip the hills like multiple times in a row like what are the chances of that no God has certain purposes for certain people in life and mine was the populate the Earth with daughters only yeah they know other they there's no debating it there's seven seven dollars eight eight yeah these are amazing no Sons none you'd think that you'd have just like an inordinate amount of like testosterone and like yeah why chromosomes or whatever number six did you not go to the doctor and say like hey look or it's six dollars in a row what's going on what's going on it's gotta be no because I always thought it was gonna be a son you know every time until the last one I'm like okay it ain't gonna happen was there but was there a desire to try for number nine and like hey maybe the night she's like I'm getting this stuff out of me so I don't have any more and she is that was number six for her you gotta try again did you keep trying because you because you wanted to try to get a son eventually eventually like you were at before and you're like all right we'll try one more we'll get a daughter like okay okay one more sign yeah exactly every time and you're like this is the one this is the one no this is one nope like oh man they ain't gonna happen at any time if if you had a son was the goal for your son to kind of like get into bodybuilding as well and like carry your names to be you know just like me yeah I grew up and call my own destiny that you know God put me on yeah for the most part because the one I wanted that didn't happen I always thought I was going to be a professional football player because I had so much fun and then enjoyed it so much but uh it wasn't meant to be yeah it was not meant to be it's interesting even with uh Arnold's I think he has two sons Arnold Schwarzenegger yeah one I think is really into bodybuilding the other's not yeah exactly and it's just kind of my opinion yeah it's just up to them how they want to pursue just whatever they want I think that's the best way you can do to go through life yeah like he is beating who they want to be in because like I said you know really not up to you yeah it's really not how are you as a father did do you ever meet the boyfriends is they you know brought them to you and what was that like I try not to meet them really I try not to meet them because uh I don't want to be friends with you know and then uh it don't work out yeah gotta meet another one they don't work out gotta meet another one now I'll wait till you uh get married and Men maybe you know maybe yeah then maybe yeah yeah but uh yeah I I didn't really had I hadn't had that uh happen yet well yeah well my two oldest daughters yeah and they both got married and I I think the one came to me and asked me and the other one not so much and so I didn't really care either way yeah I ain't trying to meet you know this guy and that guy sure I got better things to do with my time I would just imagine it being so intimidating yeah well probably would be yeah because I'm really not too nice with people I don't really know that well yeah especially when you're dating [Laughter] when you went on Rogan he brought up stem cells to you I'm curious because I never got to hear about a follow-up because he wanted to refer you to his friend Dr Riordan or reordin or something like that was was there any follow-through with that did any stem cell no no I don't I I can't remember it's been so long now that I don't know if I was already doing it or not but uh I know for the last at least the last two years I almost two years that I've been getting stem cells and it's been the best thing that has ever happened to me in my life really yeah but you gotta go out of this country to do it because they don't ever really allow the real stem cells that comes from the placenta you know yeah they don't like they don't allow that here in the United States because politics for the most part you know pain uh people would lose too much money those for the most part it wiped it wipes out the pain that I I I go through is that just temporary it's for regenerative too well I say it's regenerative because I I go like every four months where do you go uh Puerto Vallarta Mexico really I was just there uh yeah and uh I'll be in so much pain like nights and nights in a row that I can't you know it'll wake me up and sometimes I can't sleep I'm in so much pain because I have a herniated disc and my upper back still and uh his mother is pain areas too as soon as I get the stem cell uh the injection it completely goes away it's been like maybe four or five days completely I go from not being able to sleep to sleeping like a baby so okay I what exactly is stem cells like like they go and do they just take some of the placenta juice or whatever it is and then just inject it into you and that's it that's it so my understanding is that what they are they're like blank cells they can transform to anything they anything you surround themselves with they'll turn into that so if you inject them in your leg they'll turn into you know leg cells inject it into your back yeah they can that the first time I had it done that's the way they did it now they just do it IV and it I guess it goes throughout the whole entire body wow what would happen if so I don't have any like like injuries or ailments or anything like that if a normal healthy person started taking stem cells would I would it be like a steroid of sorts would it make me strong or something like that I don't they do anything because they wouldn't have no purpose huh you know you you gotta have a reason to have them you know it's like treating something that's not there for the most part you know on a healthy person so for you is that just to keep keep it like a baseline or is this for like recovery in terms of stem cells for me is to keep the pain away okay and hopefully you know recovery you know also like I have a lot of numbness in my feet and in my legs but uh a lot of it is going away and that was in my legs now it's if I can get to go down to my feet the tonight the more injection I get the better everything else gets the numbness and everything gets too and how much is it yeah that's how expensive it's stem cell um I happen to be lucky so so I don't pay sorry that makes sense yeah how much would it be uh I think he told me what did he tell me now I gotta think because I've never had to pay so I think he says it's about twenty eight hundred per injection time you go and your injection yeah in the United States though I think it was either Rogan or you mentioned this about it being like twenty thousand dollars in the United States if you want it and it's not as good yeah I'm I'm I've never tried it in the United States because I said they don't really offer it yeah they'll tell you it's some kind of stem cell but it's not the real one from the placenta yeah I don't know whether that's themselves coming from it's better not to ask I just know yeah it didn't it doesn't work that good because I also I remember having it done once and nothing you know I haven't noticed anything no relief whatsoever so I'm curious what else are you doing in addition to stem cells right now oh just in terms of recovery body Health the stem cells is taking care of everything really fixing everything so I don't have to do anything else uh besides that really no more surgeries or anything else you know I was going to have another surgery on my mid back with that with a herniated disc was but the stem cells kind of almost healed in really so I don't I don't need that surgery anymore the pain is pretty much gone I mean it was real bad at one time it was the worst one of the worst pains ever that I can remember over the years I've had you know surgeries for the herniated discs I've had like three or four uh like my whole neck whole back foot for the most part but uh this time the stem cells healed the herniated discs and there's no pain and if there is you're not saying I always go and do the stem cell treatment and it takes it away yeah completely away all of these injuries that your body has incurred um is that a just a objective byproduct of being that high level of performer and bodybuilding like it's just going to happen um I don't know uh because I never really injured myself in the gym that I can recall I remember when I was playing football in college I hurt my back real real bad and uh I would I started going to the chiropractor and um it started getting getting better and better every time I went so I I did Chiropractic my whole College career and then when I got out of college I continued to go and uh only I can remember injured my back once uh in the gym but uh I heard I think I her needed this um a long time ago in the it was around 1996 I think you know I kind of like kept going to chiropractor you know most part it it at least for me it pretty much fixed it it healed it and didn't have any problems with it and uh all of a sudden you know once I stopped doing bodybuilding and stopped going to Chiropractic I started having problems with my bank and uh that's when I had to have this first surgery was there a specific turning point or something that happened that kind of bound you to having a bunch of surgeries later in life like was it the first herniated disc or was it a specific surgery you wouldn't understand it was the first surgery the first surgery you think is where you maybe went wrong well I went wrong yeah so what happened there well for some reason another you know my the other this kind of like were affected from that first surgery it's like you have a a bunch of cans stacked on top of each other and you take one out yeah and now the other ones just fall so I I think because I operated on that one disc it kind of messed up the other ones that's the only thing I could I could see that happen because like I said uh it was never like I was in the gym working out and all of a sudden I felt the pain or something it was just that one surgery because the other discs of mine to herniating that's the only thing that's on the solution do you think that maybe your pain tolerance is so high that when something is wrong it doesn't quite register with you yeah yeah now keep working out yep you pushing because I remember when I herniated this one time I was working out working out yeah and all of a sudden you know I stopped and uh don't do anything in the pain comes you know and by that time it's too late because you know I've already injured myself and kept working out because you know like you said the high pain tolerance I have and um just made it worse by continuing to you know to do what I was doing what was that workout that you were doing that herniated that first disc I think it was squatting because I remember like it was yesterday I was wanting like 600 and you know I do do that all the time I do like 12 or 15 reps this day I was coming from rep number eight and I heard a loud bang it's loud it was so loud it kind of hurt my ear and I remember like what was that I turned around actually first I dumped the way I like you know we always like slap slap each other to uh get each other fired up let me get rid of the do something real heavy and I thought the guy had hit me you know that was spotting me I'm like did you hit me like no man I didn't touch you I'm like what was that loud noise like I don't know but I heard it too well with me you know down to the next exercise and that's what I did I went on to the next exercise I finished the workout got home and I was on my way to work and I'm like man I think I'm still in pain from working out but you know I'm always sometimes always in pain after doing certain types of workout like legs I I'll always be in pain for like an hour two hours something like that and it'll go away oh my gosh well you know it's not a major pain but what kind of pain is it a soreness kind of like a more like a sore in this type of a pain you know and it kind of like wears off after a while this day it didn't wear all and I'm like something's wrong you know instead of going to work I'm like I think I bet I think I better go to the hospital and that's what it was it was a herniated disc some was wrong and when you were doing that squat do you remember if like your form slipped for a second or if it was just complete chance that you were going down your form was perfectly fine something went awry and the disc herniated it was the same form I always use uh I don't know only thing the only thing I could think of is at uh did the Olympia and uh I think I took off a week of the I was I was out of town you know doing stuff and didn't get a chance to go to the gym and and because I missed that week it caused my body to get a little weaker because you know I like I said I do 600 all the time for 15 reps like it ain't like it ain't nothing but this particular day I think because I missed that week it kind of decreased my strength a little bit throughout the Rhythm or something I don't know what it was all I know is coming up on rep number eight I heard a loud bang and uh that was it that was a herniated disc how much time are you spending today running your businesses like what's an average day look like for you oh I'll spin probably is as much time as I possibly can after I work out and uh I would say probably five six hours maybe somewhere in there yeah a day and you're making a gym right now it's a destination gym uh well see I had a gym uh in my old house yeah and uh somebody offered me some new equipment and uh that's part of this new endorsement I'm doing now and now I'm going to build a new gym in this new house that uh I'm about to you know well I've already moved into it but I want to build this new gym real soon you know when I get around to it and hopefully that's as soon as possible so when did you buy this house why did you why did you move what what about this new house was uh well I was in the house I was in uh kind of outgrew the family the girls are getting on up there in age you know and you know girls oh they got to have their own space you know you can't print them all in the same room yeah like they were now they want their own room so now we got um bedrooms and showers for all the girls how big is that their own it's it's twice the size of the house I was living in was I live over three thousand the new houses almost six thousand and a little over six thousand okay hundred something like that that's correct it's twice the house you got to do a house tour and I think that would be great and uh pool and you know jacuzzi and all that stuff too where the new house didn't the old house didn't have all that yeah and and more land because my you know my old house I don't think I had nowhere near what I have now I almost have an acre with my old house no I didn't even have close to uh what a third of an acre fourth of an acre it was pretty small it was best after I built the gym you know when I moved in first moved in the house there there was no gym there or nothing so I had a lot more land yeah but once I built that gym and that uh took all the room that was you know there yeah so there was no hardly no room whatsoever out there in the backyard it's a little bit in front but nothing in the back how often do you relax or just take time for yourself and not do anything that either is productive or making money or like bring value to you monetarily in some way yeah I try to at least once a year go on a vacation and that vacation filmed around cruise cruise and I started that in 1999 I took my first cruise where do you cruise to usually Caribbean um Mexico and on these cruises are you you're not working at all you're kind of just taking it easy lounging by the pool getting some drinks yeah not a whole lot of working I still have to you know take email and all that kind of stuff and keep up with everything that's going on and business-wise and you look forward to that cruise every year I look forward to that cruise every year how long is the cruise uh uh it's seven eight day cruise okay is it like a Royal Caribbean yeah yeah like we've been uh doing Carnival Carnival Cruise well of course I've been on Royal Caribbean and a couple of other ones too but lately it's been Carnival and uh you know actually the whole family pretty much goes when they can but when we go is it just it's never just me and the fam I mean my family it's me and the whole family and my brothers and sisters you know nieces nephews also go I mean I'm sure you're at the point now where you can step back from the business just a little bit and maybe take two of those cruises per year even three maybe well you know we do like go to like um yeah we got Sea World we'll go maybe twice a year so we'll do sea world that's only you know like three four days here and there and then in in the cruise so yeah yeah it's it's a little bit more time now how often not to just change the conversation entirely is uh body dysmorphia amongst bodybuilders is it pretty much every single one of them to some extent has a level of body dysmorphia and dissatisfaction with where they're at I would say so for sure I would say so for sure do you think it's changing right now with social media and Instagram that it's that is worse today than it was back when you were doing it yeah yeah it's changing for sure because of social media is a lot worse now you know when I was doing it although there's so much more criticism criticism that's true I didn't think about that like you post a picture online and you have thousands of people nitpicking yeah that probably fuels it so much yeah people can criticize you it reminds me of the guy uh this is recently was it Madison Beer posted a picture on Instagram and some guy said uh you're looking a little fat today I think you should lose some weight and she commented back on him and she said I wouldn't touch you with a 10-foot pole and then he went off he sent her a long DM about how he's trying to be helpful and how she would she's trying to like help her look more attractive but she posted the screenshot she posted the screenshot this guy got torn to shreds um but I didn't think about like how you're opening yourself up to criticism of the entire world all it takes is one person just like a bum at home doing nothing with their life to comment oh I don't like this about it yeah exactly and there's a lot of that out there a whole lot where like I said in my day there was none of that none whatsoever so how is social media changed the bodybuilding industry do you think it's about us to make a lot more money in more ways than one so many different ways you're doing a great job I think collaborating with a lot of people right now yeah yeah uh I'm doing pretty good thank you you have something coming up with Arnold yeah uh-huh yeah will be doing one with him in the morning we got this this workout so I think it'd be the first time see a guy from my era and the guy from his era has ever done something like this oh you know Arnold won seven Olympians and I won eight so it it can only be done by uh you know a few guys anyway so what's what's the video you guys just working out together yeah yeah pretty much for the most part because I think he works out every single day just like me uh I work out six days a week still you know and I think he's he's still doing the same thing too and where's he's a little bit older than me though where is that going to be posted probably have it on YouTube you know yeah other places I would lose it I would lose it everywhere it's like seriously just go be a fly in the wall and just watch his like Arnold Schwarzenegger's working out I would lose it man do you know what the workout is quite sure we'll come up with some pretty entertaining something entertaining you know between you know my uh eight Olympians in his seven Olympians we will be able to come up with something you're gonna rub that in his face do you have one on him you have a chance I get yeah a little better here every chance I get yeah yeah of course you got to get him on scene got me as well and how do you feel like social media has helped your overall businesses because it seems like right now this feeling a lot of the growth especially for supplements yeah cameos majorly in a major way yeah has allowed us to for sure the business is growing just about everything else too you know and I'll do that you know I could say there's so many Avenues now you know so many social media sites they got out there now so there's so many ways to get you know the word out to people in the masses of people that's on there too you know there's so many people on there and some of these people have what 200 million followers 100 million followers stuff like that so yeah I go to show you how many people really into it alongside your incredible level of focus and pain tolerance and um I would just say just intensity I'm also noticing a consistent level of optimism and positivity even in the face of extremely tough and challenging circumstances yep is this also something that you feel like you were just born with do you think that it's provided to you through faith do you think that it's something that you could have learned from overcoming this adversity yep over and over and over again because it's optimistic I think because I've overcome so much adversity and they almost stick to years that I've been on here on this planet that that uh I'm able to overcome that much more as long as I'm here on this planet because of the the fight in me it's it's not the size of the dog in the fight but the size of the fight in the dog and I got quite a bit in me you have to in order to you know be successful in these days in time what else do you want to accomplish oh to be honest with you I've always said as long as we are here we're here for a reason and uh whatever that reason may be we're gonna figure it out and we're gonna accomplish it and uh I'm just waiting you know on what it is the reason why I'm still here and I think for the most part the reason that I'm still here is because you know right now now I have a family you know I have to look out for it and take care of so right now everything is all about and uh uh revolves around them you know taking care of them and teaching them that you know life is not gonna be easy and nothing's going to be given to you like I say anything that you're going to get out of life you're going to have to work hard but with that hard working dedication there are some great rewards uh to come from it yeah you were told you were too big from Mr Olympia no yeah yeah I did I was told that one year but who told you that one of the judges the judge said you were doing one time I listened to a judge and I'm like okay I'll never do that again because the next year I came in they said I was too small and I was like okay I'm going to start taking my own advice like I've always done and do what I want to do and that's when I came in the heaviest ever at almost 300 pounds on stage how are you too big to win because isn't it like size of the muscle proportion well yeah it's by shape in Symmetry and condition I guess I didn't have enough condition at the size I was oh so like like less body fat percentage water oh water yeah I hear it's pretty crazy leading up to 24 hours before the judges isn't it like you have to dehydrate a certain time to show the muscle yeah yeah how do you learn how to do that you have to put your faith in God for the most part because it's extremely hard to do is extremely hard and you can only do it for a certain amount of time uh maybe the most you could probably do that is probably like three hours four hours at a time maybe at the most but after that you uh seriously putting the heart in danger of collapsing and that's happened a lot lately what percentage of having an elite uh bodybuilding physique is lifting versus nutrition versus like stretching versus like water intake like if you were to make a pie what would the slices look like with all of the different equations that fall into having an elite uh bodybuilding physique sixty percent is from the food 30 percent is from the workout and the rest is everything else combined in there sleeping and all that kind of stuff yeah yeah because I used to think you know if I'm in the gym working out in lifting as heavy as I possibly can with doing a certain number of reps while I'm doing it then I would get big I thought that would be it but coming to find out that size comes comes from eating and I learned that the hard way when I had to kind of like stuff myself and it was real hard to do it first and my body kind of adjusted and I got used to it was there ever a period of time where the eating and nutrition was harder than the working out yeah it was harder yeah yeah that that was the time it was harder than working out when I had to eat all that food like when I went from 10 ounces to 12 ounces to 16 ounces that's that's when it was harder than working out and everything else how do you how does your stomach expand so quickly it didn't expand quickly it took a long time for me to do that it took probably about two two or three months for my stomach too I get to expand or whatever to get used to that there comes a certain point if I'm eating let's say I go to like oh you can eat sushi in Vegas like I'm going there and I always end up in the middle of those yes I end up ordering more than I can eat obviously and I'm pushing myself because I don't want to get charged for the extra season I'm pushing myself to eat the sushi and it's to a point where like I'm like if I have another piece I'm going to throw up and I don't know what happens if I push through that wall because I never have I usually try to get someone else to eat it what is it like like like do you ever like throw up from eating so much food your body it can always do it yeah you can always do it yeah because I ain't gonna lie to you when when I was in college they used to have these all-you-can-eat places it was like they hate it when you come in yeah it was a dollar all you can eat pizza and man I would eat so much it's a good deal yeah you know and I'd be stuffed and I'm like I can eat some more because I'm gonna you know all I gotta do is go in the bathroom and uh do some push-ups some sit-ups and I can eat some more some sit-ups on the floor of a bathroom dirty I did that you did that I did that to get in more pizza get in more pizza just because you had to eat more for the girls worth it's probably literally a dollars worth what do you think about that was tough what do you think about liver King's diet of eating just like raw meat I I still find that hard to believe you don't believe that he eats only that uh um no really uh I I I I didn't think that was possible so what do you what is he missing in his diet I don't know what he's missing I don't know how he can do it you know I know I could never do it I don't think I could do it if my life was on the line so he had a chef prepare us meat and I asked I said how fresh is this he says well this morning the meat was alive and we're like doing a podcast in the evening and that morning just knowing that that animal was was living this morning and now it's not just tripped me out but yeah every bit of the animal from the heart to the kidney kidney testicles oh no I couldn't do it it really wasn't that bad it kind of tastes like sushi but a little bit worse oh no it was salty the thought of would make me kind of throw up interesting it almost made me bone marrow was really gross that one and also the the kidneys because they felt way you know everything's possible I could do it none no way yeah I I don't I I I I I'm still shocked and amazed when I see that well I've seen him do it like you know I've seen him doing them many times and I I still don't get it do you have any advice for any young aspiring bodybuilders or people that want to get in shape maybe they don't quite have the motivation that you do to get in the gym consistently what do you recommend to those people I mean there's no other way to get in shape besides you know going to the gym and eating uh a real healthy diet but uh the best advice I give somebody is what I've learned you know that uh bodybuilding is all about knowledge and the more you have the better off you're going to be so I try to tell somebody each and every bodybuilder that comes up to me and asked me how do I become better and how do I get to you know to where you are well and I learned from experience you know uh I didn't know anything at all about bodybuilding when I got into it nothing didn't know how to die posting nothing but people taught me this stuff so I just tell people to find somebody who's very knowledgeable in who have proved it you know they have proved it you know they have you know these certain Champions that that you know they can show you that they've given these people these diets and and they've gone on and become champions from what they've uh taught them yeah find somebody like that and and that's how you become a champion what is the most amount of pain that you've ever felt was it maybe like a pinched nerve from a herniated disc was it maybe a specific lift where you pushed yourself extremely hard or was it working like in the the cotton thing picking out the the plants that that wasn't pain that was probably mental language yeah that was mental language more than anything but pain man that's kind of hard to say because I remember when I broke my toe oh man that was an awful did you drop a weight on your toe stepped on a Lego You Dropped a 200 pound weight on your toes some uh you got a lifting it did and that was painful that was how does it not crush your toe yeah exactly yeah it would just be decimated you think but it didn't you know it broke it and that was about it but that was a lot of pain to go through I did that twice both of them how heavy were the weights one was 25 pounds broke it and I dropped it from the floor we dropped 200 pound dumbbells right here it wasn't from here yeah it was like the 25 pounds but uh those were pretty painful that's the the most pain you know I remember when I herniated my discs I mean I it wasn't that painful and you know it made a lot of noise all right because I remember that but I don't remember a lot of pain like when they dropped that 200 pounds don't bail on my tongue it was painful it's hell and it hurt like hell both times two of the most painful things that I've gone through did you complete the workout both time no you did the next day I went and uh did squats oh my God oh you did these squats leg pressing everything yeah yep sure did how do you how do you not get sick like get a cold or like the flu or like some high pain tolerance do you do you feel sick but just go anywhere like just push through it or do you just not get sick I've been sick two or three times in my life I can recall that must have been pretty bad though yeah yeah they were pretty bad one time was the time I moved into my new house my first new house I remember throwing up that time and another time I was in the eighth grade I remember throwing up that time and those were only two times oh one time I was on the airplane I threw up I was only three times in my life I can't remember throwing up yeah do you just have like the perfect genetics it sounds like a god-tier genetics like how are your children do they not get sick no they no no no no they get sick all the time they get sick so that's your one-off yeah yeah I I like phenomenon that it only happens to every now and then I feel like someone should study you from like the discipline yeah the genetics themselves yeah oh my gosh so you've never like done stem cells you've never tried to give away stem cells or done like genetic makeup research or something like that not that I can recall right away I mean we actually did do a genetic makeup on Ronnie and he has been he came back on the test as being under the one percentile of genetic makeup so his body will regenerate the the cells uh faster than a normal person he doesn't get sore after working out in the gym so it's kind of like he's a one-off of the population so it's kind of crazy but that's why you are actually a anomaly yeah something like that because he's a phenomenal yeah yeah I think you were really born to do bodybuilding yeah I mean in every capacity yeah yeah I was uh touched by God be one of the greatest bodybuilders on the planet and then I heard you're also opening up another gym yeah yeah uh what we're gonna do is uh we got all this equipment from panata so we're gonna open up our office gym to anybody in the public that wants to come and work out there cool and uh most certainly we're gonna allow the Olympia competitors for us to be a home gym for them to work out while they're in town and where is that going to be is that Texas Orlando Orlando yeah well I guess you can call it Lake Mary okay which is pretty close to Orlando you have an idea when it's going to be open we're trying to do it right before the Olympia happened so over around September somewhere October and we got an invite to that right oh yeah yeah all right we're in Orlando it's free right what are you part of the general public yeah all right okay go for free then I'm in sounds good hey thank you so much for coming on the ice coffee hour this is honestly it was my pleasure I had a farm you're so generous with your time too which is very sweet but time flies when you're having fun it really does I really don't know it seems like we've been doing this for like 30 minutes maybe I know but I think we've been a little bit longer thank you so much man this means the world to us that you would come on it was my pleasure I'd like to say I had a lot of fun doing this cool oh if you can just look into that camera and remind everyone to hit the like button and subscribe everybody out there remember hit the like button and subscribe yeah buddy yeah buddy lightweight lightweight peanut thank you guys so much for watching means a lot and uh until next time perfect thumbnail oh yeah sorry