Confronting Elena Taber From CNBC Millennial Money

hello and welcome to the 33rd ever episode of the iced coffee hour i'm elena and as of today the podcast has made thirty thousand dollars and eighty thirty thousand eighty six dollars great we're going to keep it we're gonna go right great job thank you so much thank you all the way from new york yeah this is true this is for this just just like this yeah we feel honored thank you thank you so much yeah especially after my video on you i know you know you are nicer than i expected really oh yes now to bring everyone up to speed on on what's happened here some background uh you were on a cnbc video correct called what was it unlocked unlocked and this is one of the first unlocks that they have done yeah was it the first the first the start of a great team yeah so you were in an episode by cnbc which of course i watched them all and then of course i react to them and you were one of the episodes i reacted to correct and people were giving you a really tough time in the comments about where you live and how much you spend in rent and funny thing i've actually seen your channel before i don't know how i i see basically every youtube channel out there i kind of feel like right you get to know everybody yeah so i saw your channel before recognized you from that watched your episode had some critiques overall some good things to say but uh let's go back before we do the confronting series um tell us a little bit about yourself you do youtube i do yes i'm a youtuber as well content creator i would say i primarily create content on lifestyle so it was primarily travel for a while and obviously you know things have changed and that was kind of like the trajectory was supposed to go on into 2019 and so yeah i kind of had to reevaluate so this past year we're making a lot of content specifically on new york city a lot of apartment content been delving into the world of finance as well which has been fun and then just other like fashion sustainable fashion uh beauty a little bit of everything yeah and how long have you been making videos on youtube it's been a minute so i technically started my channel in 20 what is it now i guess 2015. but it was like 2017 was when i really like committed to it and started making yeah a lot more did you go to college or when you did yeah yeah i went to school in san diego and yeah graduating in 2018 and then we've got new york and why youtube uh yeah good question i guess for me my story would be that i i watched youtube a lot i loved youtube in high school like that like 2013 2014 youtube personality i was always a fan and growing up as like a teenager preteen i love making videos so i was already editing a lot i was already used to like you know holding the camera editing the whole process and then eventually i just kind of decided to stick to it as like a creative outlet and yeah kept it up and how long do you think that you were on youtube until you considered it to be like self-sustaining and yeah sufficient a while yeah i never had a viral video never just like never just fully picked up i remember when my channel was smaller at about like 50 000 i had a youtuber friend who was further along and she told me that when you hit 100k is when you can like pretty much go full time and so it was like the day after i graduated college i hit 100 000 subscribers wow i was like all right gotta gotta go for it and so yeah i'd say you're wrong again was the youtuber friend shelby can we say no don't we tell you yeah it doesn't matter allegra shot which i don't know if you know who that is yeah it was like a glossier event dabble in that beauty world of youtube as well so that's good advice what's glossier it is a uh basically like a beauty skincare brand yeah cool yeah all right and how much money were you making back then a hundred thousand like 50 100 are you okay as they say so i would say that first okay i would say like in 2018 so my first year full time so i graduated may 2018 i spent the summer traveling and then i moved to new york in september and so by the end of 2018 i think i made 50 000. so i wasn't making big bucks 50k and that was at 100 thousand subscribers and my channel did grow quite a bit that year so i probably i graduated in may with probably a hundred thousand and then i would say i hit like 250 000 by the end of the year so there was a big growth spurt that was the one time i had like a big growth spurt i'd say no the 50 000 is that mostly adsense or was it sponsorships or what mostly sponsorships i've never made a lot of adsense money really why is your cpm just lower it's so low it's so low it's insane in comparison how low like four or five dollars wow cpm or rpm rpm all the time i can show you guys i can pull up numbers i'm not going to top my head but you want to pull it up let's see let's see let's see this is our finance channel we're going to die we're going to dive into this let's also this is obligatory but are you comfortable screenshotting so i can have a visual screenshot okay all right cool all right let's pull the video as an example see look yeah no way okay so so it's what is this this is a college room tour how to style a small room uh in the last well okay 1100 views two five dollars and twenty one but that's also the amount of money you've made in the last 28 days yeah let's see if i go all the time yeah two thousand dollars and how many views did it get eight hundred thousand yeah so we would be eight hundred thousand what is what is that like eleven twelve thirteen thousand dollars yeah that's got to be tough i think you're underpaid i mean you got to think absolutely sponsorship sponsors do well that's the thing is like i have to do a lot more sponsorships than some youtubers and sometimes people know they're like why are you doing so many sponsorships in comparison to um other youtubers but like this year on adsense i made like thirty four thousand dollars for the year and i had like 12 million views or something like that so if you're in the lifestyles here there's not a lot of money in adsense that's really livable but you also can market you would market your instagram account oh yeah i mark it i market that for sure yes why is business going down on instagram no but i think there's a lot more instagram deals in the beauty fashion so there's definitely sponsorship money there but there's not ads okay let me ask you this uh are you putting mid-roll ads in your videos i usually do if it's a 12-minute video i'll usually do like the click the before and after and i'll usually do two so i'll do one like the three-minute mark when i like the nine-minute mark okay yeah all right well that's good that's weird yeah that's fair okay yeah wow okay i expected much more especially you walk in with a new iphone living in new york no kidding i expected way more ad revenue than that not quite sponsorships yeah got it okay so you living in new york now that was what the episode was about you had two roommates right so the total rent was 5400 a month correct split that between three people total so your portion is not that bad you lived in a nice place yeah not bad at all good decorating how did you thank you cnbc reach out to you from that or you reached to them yeah they reached out to me and i think they found me through youtube because i've done quite a few apartment tour decor videos and so i think they just found me through that okay what was it like reading some of those comments on that video saying that new york is so expensive that you were wasting money living there they were telling us they were telling you you're making a big mistake i know well i i was expecting it because i watch so refinery29 has a similar series it's an apartment tour and if you look at the comments it's exactly the same so i knew i was getting myself into like i knew people would not be kind or even understanding but like i'm obsessed with street easy which for those who are unfamiliar it's like the new york apartment hunting app essentially i'm obsessed it's literally part of my morning routine i check it every day for months so i'm very aware of what's a good deal or not i'd say like four specifically what i'm looking for in my budget amount of rooms so i feel like what i've got was a good deal but people are always going to be like why are you spending that much you could be living in pennsylvania and like get you know so much more like even living in different parts of the city because i was living in a pretty like prime neighborhood you could say um so yeah i do remember you saying that it's wise for you to live in new york and especially in that area because there's so many content opportunities totally and that does make sense when you put it like that because then it's just like a business expense yeah how you're living there exactly yeah that was my uh i came to the defense yeah and i said it makes sense for what you're spending it's not that bad no yeah exactly i figured you'd understand but i did tell you that you shouldn't be living there full-time and that ideally you got to be traveling more i think if you did van life i think that was my that was my recommendation i think i'd say that to everybody like if if they just did van life they would do so well so well on youtube that's what's crazy are you thinking about doing it i didn't do it actually you did no so you kind of hit it on the nose oh did i miss these i missed i missed it i doubt i usually researched this but okay last summer so i lived in a van for a bit and i loved it how was that i'd love to do it again oh my gosh it was great was that by yourself or did you do that me and my boyfriend we went on a long trip yeah rented a van and it was great wow and normally we would be traveling too as well that was my kind of focus on my channel but where did you go um i went up the coast so up through so i'm yeah again originally from orange county so i'm staying with my parents at the time and went up through oc la up through big sur san francisco mendocino and all the way to the lost coast of california how long did you go for uh probably like a week and a half so it was a dabble it wasn't like i would never claim to be a van lifer that's not graham wants to do it forever i know you got to do it for like a year yeah i guess i i've done that drive before up to san francisco and it's a it's a nice drive you could do that in a day so but yeah the northern part of california is a lot larger than i expected i guess you know on the outskirts it keeps going and there's lots of little nooks and crannies to explore but no i would by no means call myself what you need to do is do it from la to new york instead of instead of taking a flight back get a van i'm into it four or five grand deck it out do something crazy in it and then travel and then do podcasts okay on the way out there that's that's what i would do i honestly thought about that it would be great travel content too i would do that that's smart a podcast would be cool and you just talk about the different places yeah that's what i've thought i've been telling jack i mean i think at some point i really want to do the whole van line you can't recruit me to like sleep in the back well you travel with macy and i'm just like you're there okay just constantly yeah i'm literally a hundred percent just 24 7 at 30. so i thought this i thought we could get like a giant rv you got like not not quite a van but like an rv with a trailer in the back and jack would be in the trailer yeah i love it oh my god so that way jacket on his own spot but what we would do is just go from like every state like all 50 states visit them maybe to do like a bit of a travel not not a vlog but like a little travel segment or something and then do podcasts like at every state every location that way jackson is with space film it all i think would be such a cool opportunity i think it'd be great rvs are the way to go yeah that's what i figured out vans are nice especially if they're decked out but an rv you could go months and not miss anything that's what you said that's what i'm thinking i think at some point i'd like to do that jack thinks he's going to be third-wheeling we're not that bad just bring it it'll be good it'll be nice bring the puppy yeah we'll just bring bailey yeah so anyway i think that was my only complaint to you was it was it what was it like watching my reaction to you it was pretty funny i'm sure everyone always says this but i had of course seen all your videos i loved your millennial money reaction so i was used to you reacting to those and kind of knowing that you know you don't play it too uh careful and so i was like oh gosh what am i getting myself into um but i was i was pleasantly surprised that you could fully come for me and i was glad that you understood obviously unsurprisingly the new york city real estate market yeah which i knew commenters would not right i was like phew did you know he was going to react to you no you must have i actually didn't cross my mind i think that was a new series you think i would skip a new series yelled to my boyfriend i was like oh my gosh like i wasn't expecting this wow were there any comments talking about grammar oh yeah for sure and then when you saw those yeah i was like oh yeah it's probably gonna come yeah yeah did did any of my army come to your channel did this happen i think it must have there was a little crossover because then i reacted yeah i saw that right yeah you know we're just creating a youtube loop here right you know at some point and then and then the next one that people have been doing what it was like to go on your next coffee hour uh chandler just did that chandler did that taylor did that yeah you could do that yeah what it was really like and you get this is like the nicest stuff ever but maybe you could clickbait it in the beginning there you go i love it i know it's like we're in semi we're in pretty different spheres in youtube so yeah totally oh you know what that battery died give me a sec i got another one yeah no i'm always paranoid that uh something is not going to record i've had it happen uh three times i think where i've panicked uh one when i flew to florida and filmed with ben mala the entire trip was just like one day with ben mello for like seven hours that was it his audio or no it was my audio in the interview did not record anything at all and i figured it out when i left it was done we missed the perfect moment so if you see that video the sit-down portion of him talking is only him talking and basically my portions just don't exist because there's no audio to that the other one when i flew to detroit to meet with alex pardo millennial money uh the entire first segment of our audio did not get recorded i think something was turned off or something happened but i flew to detroit to meet with this guy nothing recorded figured it out at like 7 p.m that night we were supposed to fly out the next day and i called him up and i was so embarrassing like hey man nothing recorded can we do it again and he went back to his shop opened up we filmed the whole thing again and then there was there was another time i was just thinking about that just nothing recorded bad man oh yeah one of the angles was blurry the entire time and then the other one got deleted we deleted footage oh yeah i've done that it's been there you know what i've noticed it's always on the trips where we travel yeah it's the most important one yeah the most important places yeah on the biggest videos when we travel is is usually when it doesn't record but this time i think we should be okay it should be okay yeah perfect but you also yes please try it let us know what you think okay so this is my 20 cent iced coffee i think i made yours a little bit stronger than normal no i like it do you actually i can make it sweeter this is great i like it i like this not too much are you just saying that no i tell you really okay you're not lying i don't know all right the only reason i say that is because i made yours stronger than usual i put more cream in it i feel like it's safer to go stronger than too sweet if you're offering somebody coffee right usually people like the really sweet one usually i make it where it's but it's also kind of weird when you hand someone a coffee that's just like drowning yes i hate that it's a worse look yeah no this is great yeah it's more just like a like a liquidy cream with like a little bit of coffee okay all right so uh yeah oh you also just dropped a bomb on us before this and you said that you're moving yes no so you're moving out of the apartment which your rent was like 1800 a month right yes are you upgrading or downgrading i am upgrading a little bit because so i'm staying in new york so not too much drama there not going too far um but yeah i mean the deal is the real estate market right now especially in new york obviously so many people have left are pretty good so i figured get a little more bang for my buck and since i have done better this year and i'm obviously saving money on travel and i used to pay for cargo space and all this stuff like i'd rather invest if you under or not invest but you know i know people you gotta use that word carefully lifestyle inflation you know that's the comments are gonna attack you yeah value of life a bit more if i'm gonna be inside way more than a year's past so yeah new apartment why not just move somewhere else why not do the whole van life thing why not do that again because that would reinvigorate i mean that would really just cause everything the algorithm loves that you know i am considering it for the summer the hard part is my lease is up in february where it's like what do you do in february so stay tuned for the summer content did you do a little van life break did you already sign something not yet i'm looking actively i know i know if i haven't found a place not yet if i were you yeah ditched the lease in new york come back here i know it's time for storage tempting put in storage that's true live with your parents live with your parents i already did yeah just review it live with your parents just for a few years oh gosh invest everything no i'm kidding it's perfect get an rv park it in their driveway yeah you live in there yeah take an extension cord from inside plug it in and all in all seriousness my uns my unsolicited advice okay ditch the lease then get get the van uh start in california and just travel for like three to four or five months see how your channel is doing and then reevaluate after about six months i know it'd be so good for the channel yeah would you guys inspired though because i also think that's pretty important would you be as inspired in a van traveling across the united states as you do in new york in the united states oh yeah yeah no a lot of like the travel content i do would be more not like roughing it but it's never like i was not luxury travel i was like hostile travel so i'm all for backpacking and figuring it out i feel like would be the equivalent i would do that because i think for 10 grand you get a nice event you can finance it right off the interest and then travel to all of these places that are just not crowded right now i agree i'm interested there's not a lot of people travel i think you would be safe doing that going to a lot of remote areas it's probably safer for you to do that in a van on your own then in new york city you could try new spots you could try like the worst rated restaurants in certain areas or the best restaurants or whatever uh shopping these are great ideas you do shopping there lifestyle content travel uh just your experiences would you i i think all of that would would do really well i think you could double your income this year if you just did that would you do it i think i'm sold really would you actually honestly stay tuned this summer really i've been in the not the summer now like it's cold it's not cold it's your life it's it's not it's not that cold first of all the west coast is not that bad now it's totally fine here so you could by the time you get to the i just slowly make my way back to the east coast right well that's what i'm thinking you go up and down like uh like like this yeah you know throughout the entire country and i think you would do really well all right it's old i'm just gonna get a car yeah i'll tell my boyfriend i'll be like see you would you would you travel alone or would you travel with him with a friend i've done quite a bit of soul travel so i'm all for that as well he has a more strict job so i don't know what the [ __ ] is ability what does he do uh he's a cartographer so he works in like data mapping sales i thought you said car photography i'm just wondering what do we have left to map because i feel like we've been around for so long you're not wrong it's not like we're really like i don't know pulling strings here like it's more about pulling in uh like the information of like where different businesses are in developing countries so if you go to mexico you can't necessarily always pull up your phone be like give me the nearest 7-eleven some of that information doesn't exist yet and people are currently hanging out so that makes sense yeah i also want to know like we always give unsolicited advice to our guests yes can we get some unsolicited or actually solicited now advice from you and just on anything on anything or are we messing up take your time as well i can cut out any dead silence take your time yeah think it through ramsay does that when he wants the uh the door opened yeah outside no he doesn't he doesn't go outside he likes he looks outside and i remember someone told me or i read somewhere that like cats looking at a window is the equivalent to a human watching tv and it makes sense you said that so many times to me now really yeah yeah it's perfect it's profound it makes it it changed my life that much because now it's like when he stares at their at for hours at nothing i'm like it's like it's like me watching dr phil or something so all right my advice i'm just gonna go with what comes first go i would say dive more into the lifestyle category i feel like you've got finance covered you've got you know real estate all of that covered maybe maybe try a little lifestyle do you think that we have an angle on that though you never know if i think especially when people when you have an audience that gets to a point where they really will watch pretty much anything they that you put out or they really like you as a personality that i enjoy lifestyle content have you done any vlogs have i missed yeah the vlogs do the worst on my channel like of everything i've ever done i've done like two or three vlogs i think ever and they all do like 10 out of 10. and then i'm like no i'm not gonna do that and vlogs take me a long time to film because it's an entire day it's not like i could just plan something out five hours film it edit it whole day of just filming then i gotta make it exciting and my day's not exciting i have to really have to go out of my way to do something that's like noteworthy the finance community is like they're fanatical about finance they're like don't stray pretty much yeah okay yeah well people criticize the way i used to eat like a lot of frozen foods because it was cheap so like the healthy choice 2.79 they said that was bad for me right so maybe they're a little too a little too quick out of the lifestyle i have noticed though just as a thought that it took me there was almost like a i don't know learning curve is the closest equivalent i can think of but like a learning curve almost a watch curve essentially that the beginning i'd put out a lot of vlogs travel videos and for a while they didn't perform well but i just stuck to it and at a point they became my most watched videos because i think people just had to kind of get used to seeing that on my channel okay just put that out there so what else besides that so do lifestyle stuff living okay okay i think on this what do you think about this to family it's the family yeah is that your audience uh no your family would be joked about that becoming like the next vlog that's the family yeah it's like me bailey ramsay uh macy do well yeah we're not really like no no children but we you know the two animals and jack and jack basically just like work 24 7. yeah that's it yeah yeah i know sushi vlogs this year are really hard to make interesting people are like we want vlogs inside i'm like do you remember no there's not a lot happening like it's one thing when you're running around new york or traveling yeah so bailey's done with her bone uh i don't know if you want to just hold i don't know if you want to hold her you just got to be careful for the wire but if if she might calm down okay so it should be okay she might just calm down ah man it's a problem with having animals you know what i realized fish don't do this this is why this is why i love fish uh because they don't they don't do any of this stuff bailey please stop it stop stop okay um so what other unsolicited advice all right yeah i just want to show we have bailey right there and ramsay clawing out the window true true farm bailey it's like a zoo she's gotta learn too not to jump on the table she sees ramsay doing it and she's like hey rant if the cat could do it so can i damn i don't know i feel like you got your corner figured out on the internet so everything else is perfect flawless okay i feel like i'm bringing a little lifestyle to your the lifestyle youtube category to your channel well let's talk more about your own personal finances can we can we talk about that okay your outfit looks expensive it's it's not is it not does it look expensive i don't i don't know i'm so bad with this sort of stuff because sometimes you could get stuff at like not i'm not saying you got it at goodwill but sometimes you could say like outfits like that you could get a no that's fair and no i'm not offended because of them i if you go back on my channel a lot of my first videos were thrifting videos perfectly there we go there we go okay okay but how much was it how much was it um so i thrifted the pants for about fifteen dollars not wrong yeah here we go it was probably like 120 but it was gifted so that's the perk of working as a wow fashion content creators you get some free wardrobe items how much free stuff do you usually get if i'm being honest that's the reason why granted you know so did you bring me some products um did you i would have known i have extra of what like that's just like a very fair question yeah it's interesting how different are you yeah yeah we were gifted hats and hoodies by chandler so like that's our level of like free stuff yeah it's usually load you up on skincare beauty products some clothing got you covered um but yeah i'd say the beauty fashion world there is a bit probably like a little too much gifting it's not quite it's not very sustainable but my friends love me because when they come over it's like a free store of wow products to choose from okay and how is how has your business been this last year yeah definitely it's been interesting it's taken a lot of uh reevaluating because like i mentioned multiple times like i was ready to travel this whole year kind of go that travel focused route and so have clearly had to pivot a bunch so i've been focusing a bit more on like new york city contents i've been milking that a lot so overall i did end up making more than i did the year before and i think because people were obviously a bit bored they were a little bit more engaged with social media so i yeah definitely benefit off that a bit that was one of the things that was huge for me back in i remember back in march everything dropped by like 50 overnight i actually got kind of worried because i'm like i can't talk about the stock like how to invest your money because if if the market's going down ten percent it's like i make a video the market goes down temperature right i look like stupid in the short term right um and i was really really stop it i was really worried because everything dropped fifty percent yeah um i i think there was like a sponsor or two that were like we can't we don't want to commit to of course we don't want to commit to anything now um but then almost as quickly as things went down they just doubled i mean they everything just went nuts um and thankfully the the channel ended up doing really well last year same for you but yeah like numbers wise too it just took off yeah i've seen it i would say ad rates overall have stayed the same but views went up yes i think more people paid attention to personal finance during a time like definitely everyone was watching the market so like i started working full time down views went up and that balance came out yeah i could pump up more content definitely working in your hands how many income streams would you say you have right now i would say okay let's see so if i counted them separately you could say instagram sponsorships youtube sponsorships youtube adsense i sell photo presets which isn't a lot like so it is essentially like a lut you know so i guess for someone who doesn't know it's like a it's like a photo filter that i've created essentially and then you can go into lightroom and you can use it it's a popular thing amongst like photo like is that what bryant does yes okay exactly so it's people who are like yeah are more into the photography realm or even like the artistic side of videos so like a lut is what you'll use you'll kind of like smack it on a video it'll make it look pretty essentially so photo presets um affiliate links so like epidemic sound reward style is a big fashion one amazon things in that category and then i'm finally working on merchandise i'm a little late to the ball game on that but that hasn't come out yet surprised uh if you're in fashion you haven't done a merge line or something like that i'm very picky about it i wanted to wait until it felt just right okay yeah her makeup makeup is a lot of money there's so much money have you thought about that well i don't really do a lot of makeup makeup is like it's its own kind of scary sphere it's very intense in the beauty world but there is definitely a lot of money too i feel like people would rather make it from a small creator with no drama just like agreed nothing to it just yeah good makeup at a good price i'll have to pitch this to my manager i'll be like all right yeah let's go oh you have a manager i do how does that work why do you have a manager do you not have a manager no okay i guess that makes sense well i also when i started i was like when i started making money off of it i was like 1920 yeah and i was in school and um it kind of just helped me be able to negotiate contracts so i'm technically i'm assigned to digital brand architects which is like a digital talent agency and technically i have a manager who manages probably similar contracts helps negotiate brand deals um will connect me with a lot of like um on the ground brands within new york city create merch lines stuff like that so are you comfortable sharing how much you made last year you don't have to save it you don't have to say how i could tell you my average rates your average rates for like innovations yeah are you able to say that i don't funny enough like if all the things yeah that's the one i usually don't say that's the one thing i do because then it gives away the competitive advantage because one sponsor might be like oh they're paying way less i could get away with paying less okay so that's the one thing i group them all together and like last year i made x amount from sponsorships but i never say how much individually because when you try to negotiate them they'll use that against you it's a bargaining tool it is i don't know so of all the things we just saved you on that yeah yeah um free text or post text i would say pre-tax pre-tax yeah do you know what is it i don't know i'm like debating in my head right now you can ball park it you can't so it doesn't need to be exact if you if you want if you want to i'll make a large ball apart i'll say it's between like it's probably less than you'd expect because of ad rates because i have like half a million subscribers so uh i'll say it was in between 130 000 to 200 000. or that's exactly about where i thought it would be yeah okay yeah a few yeah no i was going to say 200. 200 250 is where i would say okay but i also didn't realize the ad rates were way lower than i would have expected yes exactly it's like i'll pump out a ton of content and i'm not making any ad money yeah 1800 makes sense if you're making that money totally that's not bad at all no honestly what you're spending is not bad okay but what about what you're investing are you investing in yes good so i always max out my roth ira i have since i was like 18. cool um i have a 401k as well even though i'm the player it's kind of just like i have an accountant and they're like just put your money in there for tax purposes some money in there so every accountant says to do this i disagree with all the accounts for the 401k why um usually the employer sponsored 401k plans you have to do with adp or it's like one of those like one of those places they charge such a high fee i just i looked into it i didn't like any of their funds and then i'm thinking well i think tax rates are going to go up and then i think i'm already in the highest tax bracket taxes are only going up whatever i save now i'm probably going to pay more in tax when i'm older and making more money anyway no i disagree i think because your tax savings that you have like investing the money will compound and i think that those savings will like sum to more than however much you pay no but you pay but you pay the tax later anyway in the whole amount and you don't get long-term capital gains in a 401k it's all taxed as income think about that first that's that's a big one they don't tell you long-term capital gains you could pull out right now between zero and twenty percent and then of course you have like the millionaire sur tax and three something percent so let's say 23 but ordinary income could very well be at that time 45 percent maybe it's 50 percent that's true that's what i think i could argue with accounts i don't know you're giving me an odd look i'm assuming too that i'm gonna be in a lower tax bracket when i retire really i feel like i'm gonna peak while i'm okay i don't know i feel like youtube and this whole bubble isn't gonna last forever really ride it out while i can but at least you're aptly preparing true because like i'm 24 now i don't see myself doing what i'm doing when i'm like 40. what do you see yourself doing to be continued no i'd love to go the more like documentary journalism realm like i love video as a medium and i want to explore that further okay but for now i'm loving youtube okay yeah cool see i don't know i always feel like i'm gonna make more money in the future so i wanna i just wanna minimize yeah that's i should probably but i would say yeah but i would say for you if if you know for a fact you're going to be in a lower tax bracket then then it starts making sense but you might be surprised that this could very well just be the very beginning i think the whole uh like jack is telling you you could you could go on this that the influencer sponsor space is still really really small and it's only going to get bigger because think about it you made 2 000 for 800 000 views like 800 000 people have seen this you got to think what people are paying for like a super bowl ad and then dividing that by the number of people you were able to reach in that one video and those aren't even endorsed by the creator of the video holds the credibility right you know yeah i think i think sponsor rates for influencers is so cheap right now you mean like brand deals you mean like adsense both okay they've both continued to go brand deals high i feel like but two both continue to go up though ever since the beginning yeah and i feel like they're going to continue like brands are going to continue realizing how much value influence was happening and then it's just going to keep going up as they spend more money it's going to be like a positive cycle yeah i think a lot of companies are sleeping on youtube they just don't know that like to to make a youtube video to reach people watch like youtube they don't get it and so right now like the highest ad rates are from those who usually like like uh advertise e-commerce stuff or social media marketing and they're paying like 80 to 100 cpms on some of this thing it's crazy uh but they're they're doing that because they realize like how valuable that audience is and how easily you could tap into somebody uh even facebook rates are slowly starting to go up as people get in on that i think it's just the beginning um same with sponsorships i think it's people are overlooking it or just how powerful uh just someone's word is like nelk i talk about nelk all the time but but they could say anything and their audience they'd get a million people just going on whatever website they they say they'll never do a sponsor i maybe they get endorsed by by some gambling websites now but um but beyond that um you've never seen them really endorse anything other than something they're involved in and they get millions of people to go to whatever they want to so i think it's still cheap so i think you could make more money i think yeah i think as content creators if you're constantly evolving yeah you can be in the game for a while yeah there's always a thought i'm like you know youtube could just disappear in a few years i mean in reality no but i feel like having something that's a little bit more uh yeah i've been worried about that every single year but oddly enough the the longer i've gone on youtube and you've gone on youtube longer than i have i feel like the more confident i am that it's not going anywhere yeah yeah it just gets stronger and larger right yeah so like in the first three years i'm like it's the last year this is last year but now like fourth year it's like maybe it's not the last year maybe we gotta i think the biggest thing is uh just creator burnout i would say that that's more likely to happen than anything happened to youtube and that's on you that's a really good point do you feel burnt out ever yes definitely definitely i think because i do a little bit more like personal not necessarily personal content but a lot of it is like vlogs or things about my life and who i am which is a very strange thing to share with like hundreds of thousands of people so i think once i pull back and i'm just creating talking about subjects that i'm excited about and less about like my life i get less sprint out so i think constantly uh changing ideas finding ways to get re-inspired and like keeping content fresh yeah it helps avoid crater burnout but yeah no definitely i'll go through seasons yeah the burnout is real what is something that you are passionate about outside of youtube and vlogging and stuff like that oh good question this is a boring answer but i've like fallen back in live with reading this year so i'm trying to read like a book a week in 2020 so that's a big big one where i feel like a week book a week in 2020 or 20 oh my god 20 21 what what year are we time is a concept um i wrote a yeah so i'd say reading's a big one um i enjoy like the like a whole different side of the the world of video kind of like i mentioned earlier so like documentaries and things like that so i'd love to work on kind of building skills to get to a point where that's something that i can maybe do or at least be a part of projects alongside that um because i enjoy kind of that like exploring like for example there's a series on my channel it's called explore new york city and it's highlighting a kind of under the radar neighborhood that you're not going to find in your tourist book so for example there's this area called jackson heights in queens it is the most diverse neighborhood in the world it's home to over like 80 languages so i love going to a place like that finding a local tour guide through subscribers learning about the culture the history of the cuisine um kind of like traveling without actually being able to travel so things like that i love learning about and kind of diving into that answers your question that is interesting i want to know a little bit more about the books yeah all right should we go back how long does that take and we're also almost halfway into like the first week yeah so have you made progress i have i just finished a book yesterday so you're ahead of schedule how do you finish a book unless it's like goosebumps you could that would be fun read every goosebumps yeah yeah wow kindles i sound so cliche but kindles and e-readers are game changer because previously i'd wait to go to a bookstore buy a book buy one online when someone maybe recommends it but i have a goodreads account so i'll create like a backlog essentially books i'm really excited about reading and then i can connect libby which is a library digital rental app essentially to my kindle and read books for free immediately so as soon as i finish a book and i'm excited about a new one i can rent it for free or for just a few bucks off amazon um immediately whereas before i kind of like wait to get a book and then with the kindle i can bring it everywhere like i have it in my purse right now i read it when i had a little time to kill what book did you read i just finished trick mirror which is a book it's a collection of essays it's like cultural she's like a cultural critic so like feminism and stuff like that she kind of touches on and then i read a fictional just for fun book that was called the seven or seven husbands of evelyn hugo so those are the two i've read in 2021 how do you continue to find interesting books like every week because even in picking movies like i can't do it like i genuinely i don't even watch movies clicks it's like 30 minutes just to find one thing and then you turn it on and it sucks and you have to find another one i just i can't even deal with the stress so i just turn it off and i don't end up watching like anything because it's so difficult to continue to find that's because you could should be working i know yeah and then i go back together honestly subscribers come in clutch a lot of times i'll ask in a like a post like what was the best book you read this year what's like a book that was really impactful or you just enjoyed and got lost in and they they come through do you do audio books as well i haven't really gotten big into them i love podcasts but listening to like a seven hour book i'm like i'd rather just read it what's your favorite podcast this one obviously yeah it was your second favorite podcast then okay if you don't know it it makes me sound a little crazy but my favorite murder is my favorite i love true crime so should we be one yeah exactly watch out i know everyone's like what's wrong with you it is like top 10 podcasts on on spotify or apple podcast i've never gotten into that any crime shows like that i can't wait it scares me my grandma used to watch a whole bunch of things this was when i was like five or six years old like this i don't know if it was true crime but like where people were like just to horrible stories and i'd listen to those and think like that's going to happen to me or this is like a break-in so at five or six years old i would have this thing where i'd have to go around the house i think it was um uh what do you call it uh when people have compulsions obsessive compulsions yeah ocd yeah and i think it was like a low variance of that because i would have to go and check every door twice before i went to bed because i was afraid if i didn't lock the door someone was going to come in and like what i watched on tv was going to happen and that lasted years until i finally broke that but i would have to go unlock every door twice grandma scared you no huh grandma scared you yeah or grandma's show but even now i just i get freaked out because that's i don't like hearing about it it just freaks me out because it's like it's real like it's different than watching like a zombie movie but like i can't do that okay so now that i've gotten my creepy one out of the way another podcast i've been liking at the moment is called she's on the money by victoria divine and it uh it started off as an australian duo and it's basically a millennial money expert who talks about just finances but i feel like there's not a lot of like female focused material out there and so that's what kind of do it to me originally i was like okay here's two women talking about money and applying it to women's lives because i feel like there's a bit of a you know a disproportion of the general rules of finance so really like that one just for kind of touching on why don't you make some personal finance content like that you're cpm you could do really you would make so much money and i have some more coming out i've started to like i'm all about talking about uh like the base level of financial education so i mean i've sprinkled in a few videos and they've done really well and they've been you know gotten pretty good views from my channel been received well so there's more coming out noticeable higher cbms as well you should do what you should do to break in that is do a video what i spend in a week i've done one of those you have yeah but it was like a year and a half ago you gotta go deep i make a lot of videos yeah make another like if you do know we're gonna definitely yeah we'll react to it make another one go find my last one or tell me what you think okay i'll do a quarantined version towards it they do well too they do really really i did that and then i did uh like mistakes to avoid in your 20s finance videos and those both did really well view eyes for my channel and i was like okay something's going on here and so i've since made a few videos on like saving budgeting uh very base level you know what would do well how to make a hundred dollars a day online in 2021 you would do so well i actually was just brainstorming a video yesterday about how to invest 100 and just like basic tips but making money online can be a real oh no i like both sides hustle world start off with how to invest a hundred dollars in 2021 yes wait a few weeks and then how to make a hundred dollars a day a day online or something i'd be like yeah i don't even know what i'd say forever youtube channel just watch graham's videos videos on something like that yeah i would start off do that yes i would start i would do do those all right stay tuned they're coming out really well that's the plan i have a list of finance videos that i'm excited to make cool speaking of finance how many credit cards do you have i have two which ones well i had like i got a beginner um discover card just to be able to get a credit card i recommend that one just yeah no one would give me a credit card because i was young um and then now i have the chase sapphire great cards i think you need the amex gold okay that would be a good one for dining sell me on it decent for travel uh they give you i think it's like you could find an offer fifty thousand points when you spend five thousand or three or five thousand the first three months so you get enough points back good all-around card and uh i would say good for right now when you're not doing too much traveling but you're still spending some money here there i think it'd say that's a good card amex gold mx gold i'm gonna look it up yeah that's why i got the chase when obviously it was for travel but that's not really yeah it's time for me to get another credit card so get another credit i think now is the time um before you uh are you looking to buy it like a house or anything at some point not at the uh i always like to look because it's i don't know i enjoy i think it's fun not probably for another couple of years at least a year or two but you know it's in the where would you be looking i think realistically probably southern california so my family's in orange county and i think there's a few areas left in orange county that could be interesting to buy into um but i love living in new york so what about taxes yeah taxes in california the mass the mass exited yeah this is one of this is going to be one of the uh one of the few podcasts that we're going to film in la because really most of this after this after this is going to be in las vegas yeah well i guess for me the day-to-day living is worth paying a bit more taxes to live near the ocean or live in a place like new york city but i know that's not everyone's cup of tea obviously but have you been to vegas i have exactly it's nice nice you know okay you know why i love spending time outside i love like i either love the energy of the city and the hustle and like the constant opportunity of a place like new york city or i love like the ocean of california and i know i know vegas you got you got some outdoors i actually did a trip with the vegas tourism board so cool got a little lay of the land back in the day um but yeah it's a really cool place but where do you waste money yeah what kind of stuff you spend on your money okay how let's think about my money break down here um i say so this past year the one place i probably could cut back is eating out in new york i ate a lot because it was like the one social thing i was like i'm supporting small businesses but i probably did it a smidge um i would say to give you guys a good excuse i'm supporting a local man i'm like it's not lifestyle inflation i'm starting local business and meanwhile it's like masters the cheesecake factory yeah um because i know you guys love numbers i would say i spent probably around per month around like 250 on groceries and then for eating out probably like 500 to 600 which isn't it's new york prices in new york you cannot find a meal unless you go to chinatown which i love chinatown you can't find any meal under like 15 and there's tax and tip and you have to do a millennial money i know that would be dude they would love to do that and that's scary it's pretty it's pretty bold for people to put it out there but it is i don't know everyone's gonna everyone's gonna like it they are so thorough though on their finances i hated going through the process because it was worse than getting a mortgage yeah they don't trust your numbers you tell them and they actually caught a few little errors on mine like i thought my car payment was ten dollars less than it actually was just ten dollars like yeah it was something like that like i sent them like 6 30 but it was actually like 6 40 like some little stuff like that but they corrected every little thing i mean it was it was intimidating for me to have them look through everything even the apartment video which obviously not nearly as much but they're like give us the actual statements to like clarify like this is the round price this is like gas electricity all that which i'm like you know like gotta be thorough yeah especially when glamour did their video it was just how much you make all right that's good no nothing whatsoever but millennial money was like they're all i think they saw millennial money do it they're just like well we'll trust them they must be they must be good that's true okay other areas that i uh splurge i splurge okay yeah definitely food travel pre march 2020 um maybe like health and wellness i like i um have a this is really expensive but i do f45 and for an unlimited pass so it's a um workout class essentially where it's like high like hit high interval interval high intensity interval training and it's like 300 a month which i know gyms are way cheaper but for me i was like that's gonna be my splurge this year okay because you know mental health benefits physical health benefits you can't put a price point yeah even like equinox is cheaper so it's like yeah there but i think for myself yeah it's like things like health and wellness i'll pretty much be down to splurge on if i'm like is this going to make me feel better the the perks of the industry i'm currently in is that i don't have to spend pretty much anything on fashion or beauty which i think for most gals in my age range that would be higher for them um i don't know i'm trying to think of something juicy i don't want to make no it's not that's not bad it's it's good that you aren't spending a ton of money yeah i think this year of course there's a bit of that scarcity myself let me reel this in and i've never been a big spender yep i wasn't raised that wasn't yeah so i think i've always kind of had this mindset of like every dollar counts don't overdo it save for your future and so what have you guys talked about on your other podcast like what realms do you guys touch on we've talked about biggest insecurities that that's always a fun i don't know what if you use insecurities if you want to talk about that okay just and and generally yeah okay well you guys want to go first let's hear something i've already done i've already done it you've already done it so many times all right yeah we could go we could go first if that makes you if that makes you feel better i think i can okay i can definitely come up with all right go for it go for it um well i'm interested you might not feel this way but i definitely get insecure about telling people what my job is for sure what oh yeah i hate telling people silliest thing i've ever heard you should be proud of that and they're like what are you i'm like i work in marketing don't ask why you don't fall away no i think i'm still around maybe it's the new york hustle i think as opposed to like somewhere like los angeles i think where people are very accustomed to like social media and most people in new york they don't care but there are you know in general i think yeah being a youtuber carries a certain connotation or people have a certain perception of it or they don't really understand what it actually entails so i do get a bit insecure about being like i never would i was proud of that youtuber with like self-importance honestly yeah i think so or they're like self-obsessed which i don't think the average person who doesn't watch a lot of youtube doesn't understand like how multi-faceted like you have a finance channel you have a tech channel you have a travel channel like it's not just this like i post like selfies all the time i'm an influencer i think there's a lot more to it and there's a lot of value that it can give etc but yeah that's what i'm trying to get over really trying to be proud of being like i think that's silly i think that's totally silly you should be proud of it i never tell people youtube by the way i always say real estate just because i don't want to explain well i just don't want to explain i'm not ashamed of it the explanation is i just don't want to explain it and then too if like a random person is asking me i'm like well now i think you're probably going to go look up my life yeah yeah yeah everything about me and like of course i'm the one that put it out yeah but it's like this weird you know what they do the first thing they do if i feel like i do youtube oh really what's your channel yeah exactly oh wow two and a half million subscribers uh yeah we just wish we should hang out sometime we should uh you will grab some lunch um let me get your number real quick that's what they always do and i'm like i don't i don't give up but it's awkward like can i get no no you could send an email oh an email oh what the email you know jack i check my email a lot yeah that that's the part so i like saying i'm in real estate but then you usually get that oh how's the market going it's like it's good oh yeah a place down my street that sold for this was at a good price i'm like i don't know maybe so it's just the explanation i think it's becoming more normalized it is so as it gets more normalized yeah and as i make content that i really enjoy um all right well i never would have guessed that yeah all right i don't know maybe that's okay i'm filming yeah all right what else let's work on this what else okay now you guys have to share one um well mine was my height so that was what my height when i was younger really because i'm so tall how tall are you i'm six feet with no shoes on so many shoes on i'm like six one wow but you could reach like the top cabinets that's something i could never do i gotta like stand on the countertops to reach the very top ones i can always yeah there's perks yeah pros and cons jack you're next um it's the stupidest one you're gonna uh i don't like how pale i am i'm really pale because you're under eye bags i guess i guess it has to do with like mine it's right out there it's just it's under well it's been so overcast lately i don't know i work inside like i can't go outside and i spend most of my day working i can't like go out you got to ring the laptop outside that's what i do because like this last year i go yeah i go i stay in my parents for a bit when the pandemic was getting gnarly and yeah i'd work outside just i love working outside yeah all right sorry we put jack in the spot here gonna have a whole bunch of comments jack's not pale he's not bad yeah it's so weird because we did the podcast where we talked about our base insecurities and then we opened up you know and people are like yeah well like like graham was okay disclosing his you know andre who was our guest was okay disclosing his i was a little bit like more iffy on it but i just did it and then everyone was like oh you don't have to worry about that jack jack's other one was he says he doesn't have a symmetrical face which is like i thought he's like the most it's true thing look i mean you can see it's not symmetrical i know but some more asymmetrical do you really think do you think jack's face is symmetrical no i think it is it's okay if you say no because i know but but it's it's weird because now people in the comments i still get comments to this day that are like jack you don't have to worry about that your face is so symmetrical and like that's kind of sweet but i know it's really sweet and i really appreciate those comments like don't get me wrong i totally do but i just don't want that to be like a talking point true exactly because i'm constructively into it yeah because like some people commented on my instagram my mom follows me and they're like talking like you're like oh i see what you mean now with the asymmetrical this and then someone someone responded to it and they said how could you say that and there's like this fight going on in one of my pictures i love this where two people are going back and forth about my asymmetrical horsemen oh my gosh yeah it's just like so much attention vulnerability you know people dig in yeah someone's going to come up to you in person eventually and say like wow let me see your face wow it's like really yeah you have nothing to worry about man it's you know i do get that like in public because i'll say when somebody's like uh-huh i'm taller they'll like see how tall i am but then in public people like oh my god you're a giant just because yeah i'm taller than most people expect yeah is your boyfriend taller than you are you taller than your baby he's a bit he's probably like an inch and a half dollar okay he would say he's taller than that he's probably like six two okay all right he says six three okay sorry fletcher yeah well can i use my height i said that one earlier yeah you guys have totally done one okay uh mine i can't grow a beard me neither oh i hate that i know i like my body hair wait um okay i can think of a good one i don't like my nose because when i smile it goes down all of us do mine mine goes flat like when i smile yeah yeah yeah yeah yeah why are you i like that what i've never noticed that oh i hate i hate it yeah people are going to notice it because yeah oh i see what you mean i'm like damn yeah why did i draw it yeah like if i'm standing normal but if i smile it dips but yeah i know no you're not yours doesn't do that it's crazy i one time i had this stranger because like when i was i traveled solo i lived in france solo for a bit and i just had one time i was like sitting in a tower of myself being all a melodramatic 19 year old and this man came up to me he's like i love how expressive your nose is like i was like and then after that i've now always noticed that my nose moves when i talk about how expressive it is who says that there's a weirdo was he hitting on you or was it just like a one i was like i want to sculpt you and i was like this is getting weird i need to go this is new york this is paris i want to sculpt you yeah i feel like this is something that the locals say to like the tourists is like a way to like i know i know that's that's funny i'm sorry yeah it's a weird that's gonna be a numbers game sort of pickup line yeah like he just goes in and says like i love how expressive and then insert body part here let me sculpt my nose and then like out of a hundred times it's gotta work once it's gonna work enough for him to continue wanting to do this people are weird out there that should be your go-to pick-up line what i want to sculpt you i'm going to take them back to my place right yeah you just make a little like claymation just imagine it's really bad it's just horrible like you know in third grade how you have like the clay and it's like pieces together looks like it looks like a snowman a little bit yeah i can see it now it's a numbers game you just you say it enough eventually someone's gonna be like down to work yeah other times i'm gonna love that have you guys ever lived outside of uh the states uh canada right yeah my half my family is canadian so i would go and spend about two months a year okay there we're in canada uh by toronto london ontario okay to be specific but i would spend about two months a year up there in the summer up until maybe i was like 18 or 19 and then it went down to like a few weeks at a time and now i have not been up there maybe two years uh and now las vegas nice there we go basically another another world away have you yeah i was born in france i lived there until i was four but i'm not actually french my parents were just working there they didn't teach me french which i'm still bitter about um but i was 18. well i started university i started azusa pacific which is university in east l.a and didn't like it and so after a year of it i was like screw it and i um went online with my classes and like dropped out of school went to a community college online for like a little over a semester and then moved to france on my own it was an au pair or a nanny at wow yeah there's like a you can be an au pair essentially and like live with a family for free and then watch their kids part of the day and then just do your own thing i didn't speak french i don't know anybody i just kind of like sent it but do you not speak french uh not really just don't poo just a little bit and that's when the man said he wanted to sculpt my nose yeah i have not been back since yeah i'm like oh gosh magic vs how was the sculpture was it good i know i went the opposite direction not today sir it's funny because i've never told this story now like hundreds about what what about i feel like you should make the story time right like i would have some good study or uh abroad story times like what else yeah yeah um this one let's see well one time when i so i like this one's not it's not that this is like particularly funny but when i so i backpacked alone in switzerland for a while this is another one i've never told anybody because i didn't want to freak anybody out but i was up and i was staying in this really small hostel and i like got sick and i literally had a i fainted and had a seizure traveling solo and thankfully someone found me but i never told anybody because i was like oh no because i was a little bit younger too i was like my parents are gonna like i mean i was paying my own way of course my parents would never let me go um i think i was like 19 or 20 at the time i was like 16. i thought like you're like 14 15. like what okay all right okay um but traveling solo is always a fun time how did that happen did they save you out of the seizure yes there was like immediately a nurse checking in and was like at the same hostel and she's like let me help you or she like saw me fall and then is that the first time you've had it yeah personally so i think it was like high altitude because i was in the swiss alps blood pressure but that causes how long were you seizing not for long it wasn't that bad they took you out of the caesar seizures it was a seizure do you say wake up you're saying it like caesar salad the caesar uh it's like the have you guys ever painted no it's like black like starts to like it's purple yeah it's like blackish purple dots start to close in and then it goes all the way i've never fainted have you no wait don't do it why wow um dude i got my wisdom teeth pulled out and i woke up really late at night it was like 1am and i had to pee so i went to the bathroom and i peed and then i went i was walking back to my room and i looked at myself in the mirror in the bathroom and i just felt like weightless and i was like oh surprise you're actually like yeah i'm like what is happening i was out of it and i just like i started falling and i grabbed onto the towel rack and i just like pulled it down it made like a huge rocket wow things started falling on the ground it just collapsed on the ground and then i just heard like someone barreling down the hallway and my dad opened up the bathroom what is going on right now i'm like 18. you know like i should be was it ever scary traveling alone um a bit there was a few times where when i was in because i was 18 when i was in paris i was a bit naive so there's a few times where i probably should have been safer than i was um i went to berlin germany alone and it wasn't scary but i went to a few clubs alone or like met somebody there like met a friend through a friend and like would go out to the clubs and then being out really late alone is not always the best call but overall i think it's uh especially i've only done it at european countries i haven't done other parts of the world so in european countries as long as you're pretty smart about it and you overall are safe like i wouldn't recommend going out late alone and drinking or something i like along those lines but if you're playing it safe it's definitely doable and i think it's like such a good uh experience for most people i've heard it's more dangerous for some of the guys getting mugged or like lured away or like uh like they put stuff in drinks and then you're you're out and they take your wallet and stuff no i i heard it's worse for guys yeah intuitively i feel like it would be more dangerous for the girls i don't i don't know i would feel safer as a guy walking than i would as a girl i just i don't know that's intuitively yeah that's not bad i feel like they would go after a guy because like they'll they'll have money or a wallet or something just but a woman would have a verse that would be like exposed and your wallet would be i guess so yeah it's just risky across sports i guess so what is your least favorite place you visited like was any place just miserable she'll say las vegas las vegas final answer i feel like pretty much everywhere i've gone wait is the worst oh you like everywhere yeah oh okay i didn't love vegas that was the one i love it's vegas it's not bad the nice parts you know when you start summerlin yeah yeah when you see those areas it's nice i'm not a fan of the strip at all in las vegas i can't stand it and i know there's so much more to it and i'm just putting it in a small box yeah i need to explore more i originally did not want to move to vegas i i thought like as cool as it could be i just don't like it yeah until i saw summerlin and henderson saw the communities and instantly have sold see i feel like that's what i'm gonna try out yeah and what's your game plan like what to you is bigger than making money at this moment or building like your youtube career oh these are good questions well i think when the world opens up again i would love to travel full-time for a year maybe get a van mm-hmm a van in europe could be really cool okay but that would be nice yeah i i love it i travel so i'd love to spend a year if you guys know the channel cara and nate check them out they're really cool yeah there's the whole travel sector of youtube that i'm a big fan of and they just like went for a year and their channel blew up because they just dedicated and they just for a full year they're like i'm gonna travel and go for it that's something i'd love to do maybe get a van in europe um and then yeah keep trying youtube out and then potentially kind of shift into other careers taking the skill sets that i've taken here and moving on forward kind of like we talked about earlier might be in a lower tax bracket so hoping to save up a bunch now and then have that flexibility in yourself okay is that preferable to you to change out of the youtube career and to go on somewhere else or is that like a game plan that is like secondary that would be like yeah it's hard to say i think kind of like i said yeah you i don't know youtube is so nuanced and i think the category i'm in is interesting this like lifestyle sphere so i think if i could keep shifting and creating content that i'm really excited about i could see myself doing this for a while you could do a reaction channel those are my favorites i love that you should start reacting all right yeah so like when they're talking about like what they find attractive or what they don't find attractive all that stuff is so fast there's a female version of that like someone reacting to that from a woman's perspective because i feel like it's all guys it's all guys it's like i watched um i don't really watch pewdiepie but i watch this video because it was his reaction to like a 30 v1 or something yeah or where a guy picks out the most attractive right they're so cringy but they are they are interesting and you know the women pick out who they think is most attractive one through five of themselves yeah but that's based of i think they based their own personality yeah they were kind of interesting and they kind of had a skewed idea and i'm like wondering like i feel like it's kind of obvious who is more attractive and who isn't out of this group right and then pewdiepie went in and he was like okay clearly it's just this this this this yeah and he did he labeled them one through five as most to least and i'm like that is exactly what i was saying i think guys are pretty much all on the same age somewhat objective to some guys i'm not gonna say there is like one objective you know okay idea of what beauty is but like in some cases you know do you think the women wanted to actively choose a diverse group of people to kind of be like hey we're not i you know i think potentially yeah sometimes when they were organizing it i felt like are they trying to be polite that's what i like are they trying to be like because some of those some of those were like i i definitely don't deserve to be in number one but they're so shitty but yeah but you're so great you should be number two no no i should be number three it's because they already have the confidence they know they can take the hit you know so they can give someone else that's true as attractive that's true or they don't want to appear on cameras like guys obviously i'm the number one come on well also they don't want to be on camera like overconfident is unattractive overconfident yes so they they would rather be called attractive than think that they're attractive themselves i feel like right depends what sector they're in like for example my roommate's a model and like you know she'll be because she's actively around the most beautiful people like as viewed societally in the world like i don't think she's as confident as she deserves to be because i'm like you're absolutely beautiful like you were literally a model in vogue like working for chanel whatever but because she's surrounded by these people like i think you know there's like a song lyric where it's like yeah models essentially are like it's a billy either song they are where it's like oh let's do it swimming pool i don't know it's like something to do with like models tears because models could be bottled every swimming pool yes how do you know this that's like the one yeah the same right where i'm like why did that discover yeah so what is it it's a profound lyric what is it uh if teardrops could be bottled there'd be swimming pools filled by models exactly yeah so sometimes the most beautiful people are still the most insecure sure based off the environment they're in so maybe around i don't know i'll have to watch the video okay give it a good little watch the video react to it i think that would be interesting to get your perspective and you have to be completely objective because it would be not very it'd be kind of worthless to watch someone say like oh you know and then they obviously they're not giving what they believe to be true you've got to be hard you're sure you've got to be people there's different beauty ideas to different people 100 yeah but yeah i don't want to go into like there is no you know what i mean it's just like who creates the beauty ideals like it's just passed out for media and then who creates those i don't know it's like cyclical yeah exactly yeah it would be interesting though to get your opinion on that i'd love to watch it maybe i would start doing that that's another thing you could do that from a van i'm not giving up i'm not because i know for the van because i know i know that you would be able to increase your income by like 30 to 50 if you did the van and posted twice a week from the van twice a week twice a week how long did it take you guys to edit i guess you added seven videos a week jack does four videos i do three videos the video i'm doing right now i'm already five hours into it and i'm like less than halfway through the article one's taking forever oh yeah it's gonna be a good job it's gonna be a good video though how do you guys do that i can barely pump out because you get used to it one to two i know but i'll work like like for me i'll take like 15 to 20 hours at a video and then i'm trying to do other things like i'm doing instagram campaigns and whatever that like i feel like i work at full work maybe too much b-roll maybe too much because like vlogs and stuff like that take a really cinematic trick i've noticed sometimes with some of the vlogs it's just like the quick cuts no editing just um so those are the those are the videos that um that tend to be the best like i am a true believer uh and shelby church is like this too her videos are so well crafted they're so cinematic it's like you watching a movie but sometimes it's just you want to click a video zone out for 12 minutes and just be done and like you don't appreciate all the b-roll all the work that goes in versus like when i've got it and then flip the camera flip it back like it's sometimes i feel like that's good enough it's good enough that's true i think it really depends on the topic because yeah if you're just like sitting down and you're sharing information you just chop it up real quick yeah edit it and put it out but then sometimes you want it to be cinematic sometimes i'd probably go overboard i feel like if you took your editing down you cut it in half but you posted twice the content you would get 90 percent of the benefit for half the work yeah no i disagree i i really appreciate the cinematic stuff like i genuinely do just as a viewer i think it enhances the experience a lot but and also i think your time value as just like an influencer is so much more worthwhile than like you know your time value as an editor i encourage you to outsource your editing just this past year i finally started i put out like on my instagram so i was like i need an editor so i'm slowly starting to test it out starting in your area like one that you will be able to talk to this is a jack jack so like i would edit the phone calls which were super easy just camera switching and stuff like that but then i started editing all the other stuff on the second channel of course i watch this video so i'm familiar with it that helps a lot and then i i watched over his shoulder as he edited a video oh and that took that we did like two hours of that maybe and then he handed it over to me and i headed the second half of the video i watched him at it and i critiqued and he watched behind the shoulder the next probably two months yeah every single video that i did um graham and i would re-watch it together and we would point out like a lot of the things that we did so we'd be like okay what about this cut what about this as b-roll oh what do you think about this graham those are but i was able to understand his thought process as he's editing and then of course i can't mirror it exactly i can come pretty close but then i can also enhance it with my own kind of like idea and creativity and stuff like that so i feel like it's a good blend when they're able to understand what you know i know what you want in a video and then i can also add on what i think might be funny or creative yeah yeah jack edits better than i do for the second show because you put some the time yeah and some of the jokes what was it you talked about leonardo dicaprio and you put like adam sandler like i don't know yes there was something you did like that it was so funny yeah yeah uh i forget what it was but it's just it's it's better because jack could put in the time that i could not put in that's that's fair yeah i feel like a lot of what i put out so far i do kind of rely on that cinematic value and that is an element that i've like consistently tried to include but outsourcing i think is definitely gonna be and you can make so much more money if you're just like filming and putting up more content i know and then just outsourcing this stuff because it's like the 80 20 rule it's like you're spending so much time editing totally when in reality like that is not worth a lot of money exactly well then do you ever run out of video ideas if you guys are playing all the time all the time i i don't have a video planned for friday so like that's my pull it out of thin air and just go for it well no i read it and i spend like hours every day reading the markets and i'm hoping there's like some story that comes up that i can talk about but if there's nothing jack and i will usually talk about like what good video can i make that's different enough that i could just i need to plan something because if i don't do something in a day i'm a day behind okay so then the seven videos you're making are you you guys aren't putting out some videos we've been doing that for over a year yeah what yeah this is a sunday okay i think i need to follow your second channel better seven channels three days a week main channel oh and then this part this podcast sunday yeah so we have monday wednesday friday main channel uh tuesday thursday saturday second channel sunday this and you guys plan on doing that forever or the next day as long as we can yeah yeah yeah as long as we can i mean not a lot i think like really year by year because i can't think like 20 years out like doing three videos seven videos a week um but for the next like year absolutely and we'll just we'll play it by ear and we'll adapt as needed yeah okay so i do want to say and emphasize this a lot though i am not a huge fan of just like the lifestyle content in general but i really would watch every single second if you went over a jubilee video yeah every single second i would watch it and i would be so content watching it i would get a nice snack i would sit in front of my team oh yeah and make it like sit on it you could make those like 20 minutes long and people would watch all 20 minutes that's the kind of video like you'd see like pop up on your feed and you get like that little like yeah like oh yeah like let's like let me get ready for this video get ready for it and you get excited for it i would love to watch that video i feel like you got to like it's all about the slow integration to your audience because i think if i did like a full 180 they i'd get like i don't think so i get like 20 i don't i don't think no i don't think so at all i think if you just said like hey guys so like we just went out yeah today and like for 20 seconds hey guys we just got back listen and show it like a vlog style like turn your computer around that's true look at this this video from jubilee 30 versus one we gotta watch this like this is crazy enough so let's let's go in and you can make it cinematic like you could show the camera like over your back as you're watching it have a camera in the front and just like talk coffee so it's 20 cent iced coffee and just critique the video i think that would be really insightful it's incorporating it into that vlog style so it's like a little i want to i have a feeling and you could test this out next week if you could that video get more views than your other videos okay within i would say within seven days that video title it um i feel like that's the real challenge how does um my like i don't know if you do my response you just work on whatever pewdiepie is doing okay that's literally just put your face in your thumbnail over their thumb yeah yeah maybe a little drop shadow or something like that that's good oh my god or summers will be like who are you or some sort of comment or remark that introduced you want to use the title like the 30 verses yeah i don't know if my response to is is going to be good to get like that i don't know you could be like vlog and reaction no i wouldn't do vlog i would reacting could be honestly good enough best of my channel though really when i put vlog in there yeah reacting to reacting too yeah and that wouldn't be a terrible video to make like you just kind of watch the video oh my god yeah wow it's fun it's new filming right try it but you have to be blatant with like what you say yeah yeah like pause it right before and you order them around you got to be like one two three four five you could start with a guy one you could start with the guy one first guy because the guy one might be a little easier i feel a little worse judging women women likes band together like like trash any of these people like talk bad about it talk about the men though yeah talk about the men all right here are my thoughts i think that would be a great episode i have a feeling it i i think 100k it all depends on this just title and thumbnails all it is because the video i know you're going to do well title and thumbnail i love this damn guy should just be my content like strategy yeah it's so easy because you see it it's like already proven out it's like it works empirical evidence because jubilee puts a video and he gets 10 million views plus and you're like okay if there's an interest of 10 million people and people know me and i have an audience so they're willing to watch it as well it's like it's proven the proof is in the pudding it is okay you know what i'll take credit for this too um shelby a while ago i told her to get a tesla model three because of how much content she could make from that she's been pumping out those tesla videos some of those are her most popular videos because i was telling her like you gotta get them all the whole community is huge and if she made tesla videos would blow up and she did and i also told her make a video about how much money you've made on youtube guess which i know i wrote a video the other day her video got more views than any other video that i've done on that and hers i think is one of the most viewed videos if not the most viewed video on how much i got how much i make with like a million subscribers or something like that it's like seven million eight million views or some crazy amount you could do that yes you could i did consider that and just show your revenue and sponsorship now it's time for you to do that like everyone's doing that now at the end of the year you could do how much money yeah how much i made with 500 000 subscribers or how much i make with 500 000 subscribers uh that's the title yes and don't go into maybe you could go on sponsorships and whatnot depends if you want to lump it like lumps by nda like i'm not able to disclose or whatever totally and then just i didn't actually watch just a bunch of i just watched shelby's there's a youtuber ali abdull yeah oh yes look at this oh my gosh yeah 50 minutes i watch most of it i work i usually what i'll do is i'll put a youtube video on and then i'll work out and it like motivates me to keep working out because i'm distracted from the pain and i watched that one i did skip through a little bit but yeah like a million yeah like 1.2 million pounds or something like this it won't happen yeah so if you if you do this video yeah and you make it cinematic in your style yes like you talk about how you got started your bit of your story and then you show the beginning and the middle and the end and how much money you make and make it like a 15 minute video i i think easily a million videos but that would get like really good rpm yep so there we go we already got a few topics for you to take away with and that and and then the van i really believe like if you just if you just follow this it's it's a system it's the syst this is what youtube wants the algorithm is speaking through me to you and telling you what it is what it wants and this is to live vicariously i know it's all about your van life interesting because i feel like i could just come up with these great ideas for other people and then myself like i'm out of ideas hey maybe backup plan you just become like a travel consultant or you would like to make a strategy firm i wouldn't do i would love that you know like i would love it where you have like your income we'll just call it 200. yeah and i'll be like we'll split or we'll like i'll get 20 from everything you make above 250. so like the first 50k i help you make more that's yours but everything over 250 i'll get 20 of that it's like a few years but you just gotta listen i feel like that that would be like income above a certain threshold if you just listen that's a good plan yeah if any creators are out there watching this you know email let graham know yeah i wouldn't be opposed i think for the right opportunity i would i would do it but it's an investment as well i feel like mostly that's what ally's uh youtuber creator academy i'm butchering the name he created a course an expensive course i think like not that exactly but essentially having people buy in and he like tells them how he created his channel yeah i'm sure he gives advice and holding yeah but he's not taking a percentage i'm talking like you know we're really going to get down and dirty and we're going to split it we'll take the time yeah really going to do one-on-one but i i get 20 that'd be interesting yeah i guess we're pretty much i think we're good i do want one thing though yes because you're so you are successful and you are young okay i think it would help if you gave us some advice and it doesn't even have to be about personal finance or about youtube you're obviously doing well in life what what can you advise us doing well in life yeah i think i'll go off one thing that i'm trying to work on is for one i feel like i've i've been fortunate enough to kind of find this career that i'm actually pretty happy to get up in the morning and work on which i can't say is the same for a lot of people my age so that has been a huge benefit and i think you guys have already kind of found that but one thing i'm working on doing is taking myself a little less seriously and learning to chill more which i feel like you guys could probably do as well i think what do you mean what do you mean by that yeah get out um i know dare you yeah i feel insult me in my own house out of here i certainly and i feel like when you work for yourself it's easy to just work 24 7. so i've been trying to be a little bit more active this year at learning to actually you know go if we've gone to a point where we're able to uh you know we've made good money we've found a level success take that time to enjoy it which i am not good at i am like an achiever at heart where i'm like i need to be productive 24 7 or i feel like i'm like messing up so i am actively working on learning to yeah i guess just be more present and intentional and like be appreciative of the moment and that is really cheesy but that's what came to mind so i found it helps when you when you talk about like not taking like like enjoying it a little bit yeah sometimes it really hurts my work and i was i was that's the exact point of it man no but here's the thing just hear me out okay uh i've always had this issue where like if i take a few days off or i go and like do something it's so difficult for me to get back in the focus of of working and find it like oh it's like a grind and i just i'm more likely to like slack off and not do things and just never it was it was alex becker that got me into the whole dopamine detox and at first i thought it was like crazy but his thing was that when you deprive yourself of like a fun and like just all this like stimulus out there like not the stimulus but but like you know movies and like all these things uh your brain kind of resets to find the more boring things fun so that like if you are not you like used to leaving your house you would find the most exciting thing to do is like let's work and like plan out videos and like edit and like all that and it becomes so much fun but as soon as you experience all this other stuff that like really gives you those big like hits of dopamine it becomes harder to get back into it because all of a sudden your brain is like needing more than sitting in front of a computer editing is able to offer you so sometimes when i just find myself in front of the computer for like two weeks straight working i get so in the zone and just produce like such amazing results because there's like no outside distractions at all like that's what my brain now finds exciting it's like the hedonic treadmill but like down it's like you're sloping down on the head no it's not rather than up yeah because you're depriving yourself of all these new things so it lowers your standard no not exactly not it's it's a hedonic treadmill is that you return to your baseline your my my baseline is now basically sitting in front of a computer that's that's what it is yes but in the same but but i get the same level of enjoyment doing that yeah it's the overtime of it that's what i'm saying it's like it and you're depriving yourself rather than introducing new things to remain at the same level of happiness you're taking away things and you're staying but that just makes it more exciting now to do my work sure that's another way to look at it yeah that is yeah yeah so it's that's very interesting okay well i guess i'm trying to learn to okay what is it work to live versus live to work type of thing have you guys heard that yeah i've never heard of that but it's smart but it's like yeah i don't know i mean i feel like if you have a job that you love there's a combination you know there's a balance right there especially when you hit that flow and you're in the zone it's like such a good feeling but i think yeah learning to enjoy yeah i don't know i i feel like it's it's it's not good to work to live because then you have to do something just to live i like the time yeah you want to build something that you're excited i like part of your living to work because then you have so much fun doing whatever you do and like that that becomes we're very lucky in that sense yes hit a cool spot that we enjoy but how much do you usually work a day uh i usually try to stick to like a ten to seven schedule but it always bleeds over so like i'll if i'm in new york i'll get up i go to my workout class i sit down on my desk i'm at my desk pretty much the whole day unless i'm filming a video or shooting with my assistant etc um and i try really hard to like cut off at the end of the day but i usually end up still responding to comments and stuff like that but i try to stick to that like monday through friday mostly because like my boyfriend my close friends they're all kind of on that schedule and if i don't otherwise i'll just work every day you know it's kind of hard to turn off so that's the structure i try to stick to cool yeah so well thank you so much for coming on really appreciate it thank you for letting us confront you we're almost to two hours this is one of the longer podcasts that we've done so thank you so much and uh make sure to get your four free stocks down below in the description and check out my monkey pie m1 finance if you want to follow that so with that said you guys thank you so much for watching i really appreciate it i'll link to all your information down below in the description make sure to subscribe uh pester her to respond to jubilee and uh make some of that content get a van travel yep and uh that's it happy sunday well no i don't want to say happy sunday because you could be watching this on another day happy day of the week happy day of the week thank you so much for watching all of our information is down below in the description and uh yeah until next time until next time cool how are you what brokerage do you use or what what are you going to be using well right now i pretty much do everything through vanguard vanguard's great i love vanguard it's easy to use everything's there and oh no what's wrong what do you have oh lick no i think she was she was biting her finger and i think she got to it yeah some dogs get so excited like biting fingers she can't contain herself it's like oh like no no fingers oh sometimes it's bad because if you're like deep and focused yeah like in something and she does something you have like a great thought yeah and she's not entirely potty trained either so i took her out hopefully she peed the other thing is you could hold her but i'm she'll just go crazy all right let's just try all right guys all right remember thirty thousand eighty six dollars okay so thirty three episode of the oscars yeah iced coffee hour thirty three thousand yeah okay i might have to do two takes i'm not a smooth youtuber right like you're getting no we all do that we all do that okay whatever okay which any specific camera yeah okay all right hello and welcome to the 33 episode of the iced coffee hour oh sorry you got to say ever yeah ever 33rd ever episode of the iced coffee hour my name is elena uh so far the podcast has made thirty thousand eighty six dollars twenty six dollars all right perfect hello and welcome to the thirty three episode ever of the iced coffee hour i'm saying no it's your third ever do it again do it again do it again 33rd ever 33 30 third ever ever okay okay hi um okay just i'll throw these in at the end if you're cool perfect okay okay hi and welcome to the 33 guys oh no you could do it you could do it we believe in you i'm getting a little puppy laughing okay hello and welcome to the 33 episode ever i'm elena and this is i ever got my thing wrong what'd i do 31 i got it i got it wait say it once hello and welcome to the 33rd ever episode of the ice coffee hour my name is jack okay so far as of today we made the podcast like just you don't have to be do it like verbatim the only thing is ever is important okay and this is so hard 33rd yeah every episode um also 33rd not 33. yeah why am i it's okay if you say 33 that part is not crucial all right uh and then just introduce yourself and say how much vodka's made guys yeah feeling confident hello and welcome to the 33rd ever episode of the iced coffee hour i'm elena and today or as of today the episode the podcast as of today the podcast has made thirty three thousand dollars and eighty or thirty three eighty good thirty thousand yeah i promise you should we just keep it thirty three thirty third ever ever thirty third ever we make thirty thousand thirty thousand okay go