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Confronting Carter Sharer | How He Spends $100,000 PER MONTH

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In this episode of the Iced Coffee Hour, host Jack interviews Carter Sharer about his journey from a physics major at Carnegie Mellon University to one of YouTube's most successful creators with nearly eight million subscribers. Originally intending to study quantum mechanics, Carter shifted his focus after realizing the mathematical depth was too intense for him during sophomore year; he instead leveraged CMU's top-tier robotics and computer science programs to build self-defined majors in embedded systems and legged locomotion. His transition from Silicon Valley research assistant work to full-time YouTube content creation occurred when a single viral video generated $3,000 in revenue while he was still earning only $12 an hour as a researcher. This financial milestone prompted him to quit his job, move back home with his parents for three years of intense grinding—often working 14-hour days—and eventually relocate to Bel Air, California. Carter's content strategy is defined by high-stakes challenges and elaborate production values that often push the boundaries of safety and logistics. He discusses filming dangerous stunts such as spending four hours in a cage with a tamed lion for $4,500 or attempting roof jumps without insurance coverage from major carriers like Kaiser Permanente due to the extreme risk involved. Despite these risks, Carter emphasizes that his motivation is not merely chasing views but creating unique, entertaining experiences driven by an obsessive creative process fueled by ADHD and dyslexia. He explains how his cognitive differences allow him to hyper-focus on specific projects for weeks at a time, whether building a 12-legged robotic wheelchair or restoring vintage cars like the Countach, though he acknowledges that this intensity can lead to burnout if not balanced with necessary breaks. Financial management plays a crucial role in Carter's career longevity and personal stability, particularly regarding his approach to spending and monetization models. Unlike many creators who rely heavily on brand deals, Carter admits to being frugal personally while investing significantly into projects he loves; however, he maintains strict boundaries around swearing in his videos after realizing that profanity could jeopardize AdSense revenue and alienate parents of younger viewers. He also delves into the mechanics of YouTube's ad ecosystem, explaining how "brand safety" concerns lead platforms to demonetize content containing certain words or imagery, even if they are not explicitly offensive. Furthermore, he analyzes Spotter.io offers for buying out his video catalog, noting that while such deals provide immediate cash flow by monetizing older videos with exponential decay rates, Carter declined the offer because his existing working capital and confidence in future growth made taking a loan unnecessary. The conversation concludes with reflections on work-life balance, character traits, and future content directions. Carter describes himself as an introvert who becomes extroverted within close friend groups, noting that he often struggles to disconnect from productivity even during vacations due to his need for constant engagement. He recommends guests like Joe Rogan or Frasier Crane for the podcast's next episode, highlighting their potential interest in finance and investing topics. Throughout the interview, Carter reinforces his philosophy of treating YouTube videos as digital assets that generate passive income over years, citing a tutorial on buying rental properties that has earned him roughly $200 monthly since 2019 without further effort. The episode ends with promotional plugs for Team Rawr merchandise and Weebly's stock offer, underscoring the blend of personal branding and business acumen that defines his channel.
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hey guys we just finished up filming the podcast i'm just going to let you know i'm throwing this in right in the beginning subscribe to the podcast we have like 80 of the people that watch this are not subscribed so subscribe to the podcast thank you so much and enjoy the episode what's up guys welcome back to the iced coffee episode this is good hey we could just leave it yeah yeah we're good so this is the 28th ever 18 600 i'm carter sharer you guys are watching the iced coffee well you know what we've had a few guests though it's a late hour i think too only two out of like probably 20 guests have actually got it really on the first try the first try was really close i didn't know you wanted that ever we have a format that works here and the 28th ever episode is part of it yeah okay so that was very important very important but we did fine we did fine but welcome to the iced coffee hour this is really exciting all right you're on youtube for those that don't know uh your main channel has what seven eight is it eight million subscribers now seven million it's seven something yeah not eight yet almost eight million subscribers uh you have a few channels then you as well so you do what would you what would you categorize your main channel as like the type of content yeah they make uh like viral content based on like youtube so we make content for uh younger demographics so like kids basically like high school and younger we do challenges we do pranks we do social experiments and i'm getting a lot more into like building crazy stuff like building the giant 28 foot lego yacht and then trying to float in my pool so just totally ran like every episode is just so different we did like last to leave lion cage and we did it for real we were in there for four hours with a real full-grown lion what that line was tamed correct it was a very same line it says the only line in the country you could ever do this with it's still frightening yeah it was crazy it's so big really quick how is this one so tame yeah because the owner found it as a cub and she raises them from and like handles them every single day that's how you would like tame a large cat and there's something special about this one and so this one appears in a lot of different movies as like a lion um and uh so it's like four years old and like this one's just as they say a very special line did you feel safe in there yeah until like something had happened and then it's like then you realize there's no way you're getting out in time if something were to happen like it would get up and you realize the size or you just reach like it reaches its paw you just realize how fast and his paws are like this big like they were the size of your face i mean it was really wild did you have like safety measures not really no paramedics on site or anything like that um you know we had the uh the owner in there that was one thing she had to be in the cage with us at all times and if she wasn't there then it would be a different vibe i think for the line okay say the cage is a square were you just in the exact opposite side of like the well the line yes and then i mean you could leave any time the gate wasn't locked but it was you know if you open the latch and just walk out but if you leave you lose as last to leave wins uh but then we did challenges as it progressed you had to go up and like touch the line isn't that just provoking it it's just it's like you play until you have to pull the lion's tail afterwards yeah yeah you have to anchor the line then we yeah that was the last challenge did you win uh no i did not win it was scary yeah no it was it's terrifying the teeth like everything about it was uh pretty wild how much does that cost we paid i think like 4 500 bucks so it's a little bit overwhelming for a day to run a line for a day it took us like four hours and the hot sun was very hot that day uh to film and i think the check was like 45 wow 100 something like that but how do you one-up that because i've seen a lot of your videos it kind of builds on one another like you can't go down like once once you do a lion you can't go and do like a chimpanzee you gotta do like now a bear or an alligator or something more vicious so in the actual video uh to determine one of the winners at the end since we all like left kind of like at the around like the four hour mark we did like a tie breaker around with a grizzly bear and that thing was even bigger and very aggressive so it was through the cage and the it was actually one of the owner's ideas like get some of this like fruit and put it on your cheek and then put your cheek up against the fence and he'll lick it no so we're doing that right so i'm kind of doing it scary i mean this thing is going fast so now i was standing ready getting ready for the cameras and he reaches under and almost grabs my shoe to try to pull me under and they so the ladies like go step out and i got stuff down you almost grabbed me and pulled me into the fence and so i asked her i was like what's he trying to do like what if you open that gate says if you open that gate or you go in that cage he will kill you immediately that's what he's trying to do and i'm like so why are you suggesting to let it lick our faces it was the whole thing who ensures this do you do you check with an insurance company beforehand yeah because this is a special thing it's like if i were kaiser i'd say no you put yourself in danger you put yourself in a tiger alliance cage we're not going to cover that you must have some sort of special insurance like athletes have this insurance like stunt people have this insurance like right uh we're working on it yeah it's a process it's a process uh we so we did try to do this one where we were gonna jump off the roof into like a big crash pad we thought that would be fun for a video and we could not get insurance for that we talked to a few places and they were saying no just like we don't ensure that kind of stuff but you get insurance for all of the stunts that you do they're working on it yeah i mean most of it is my own personal harm it's very rarely um are there like big risks for other people and we have general liability insurance for you know someone tripping at the house or whatever like that but that one was a very special occasion uh to like invite my friends into the lion kids normally it's just like myself and i'm not gonna sue myself but having insurance for myself would be good you know what i mean but um no that's definitely a frontier that we're continuing to expand to is like being smarter with like insurance and safety and having like paramedics on site and things like that so you intend to keep like pushing the limits here with with some of the videos because they have paramedics on sites for for videos made for like high school and under is that necessary to go crazy to go to go that crazy well it's not that like i feel like i need to to get views yeah um i just really wanted to do that video and everyone else was so down like i wasn't like begging anyone to do it it was very willing it was very everyone was very excited for it and everything so uh i mean there are some other videos i think i got into i felt like i needed to go big to you know get views but it's really not about that it's also not really about one-upping it's just about making just interesting entertaining content yeah really would you would you do the bear licking the face yeah you would do it i would i would i would probably do that yeah i think that's just like a once in a lifetime opportunity you know and if something bad happens something bad happens but like dying in that way would be kind of like not cool but like i think risk of death is low but i think risk of like getting like you don't want to be mutilated yeah do some sort of cost benefit analysis you know obviously the cost is very high in the event something happens but at the same time it's like very low chance so i would probably the story you would get from that yeah i mean you would you do that i don't think it would i just i don't think i would yeah honestly it's probably because just because it's a once in a lifetime opportunity doesn't mean you need to put yourself at risk but there's a 100 chance so yeah i mean if there's a one in 100 chance i'd rather just not do it i'd rather just play it safe yeah i mean playing it safe would be to not do it i mean like to give to take a step back okay the whole holistic thing like we did approach is very like we're not like stupid jumping into this thing like we thought about it we talked with people and all that kind of stuff and we proceeded with caution we made sure like even like uh like i said we like one of the challenges was to feed it raw chicken like raw meat like like you know feet like a hand feed it water in the cage with this lion sounds crazy why would you like put bait in the water with sharks well we asked the lady like all these things and she says i'm not gonna increase the risk like just because you're feeding it like like we made sure like walk through all the steps but of course there is you know general risk and we don't do animals often we do like little puppies you know that's my level yeah we don't i don't know if i would do it again that video was crazy you know um so i'm not like big into like wild animals because you know very unpredictable so you tend to go for the virality aspect like what other stuff do you think is worth mentioning like what's what's the what would you say is a craziest video you've done the craziest video i don't know what would you say is the hardest to organize video like the the most difficult to to get put together to i don't know just set this to coordinate right because you did like the lego video where you where you created like a whole lego ship and put it in your pool yeah that one took a little bit of like logistical planning but big logistics um we've done stuff with like rental cars we had like multiple lambos and we were driving those around we did uh i ordered 10 000 rubber chickens from china and then got those delivered and i filled like a swimming pool four of them we like jump into them and like swim and stuff what do you do with those afterwards like where did they all go yeah we gave those away okay so we gave them away for free on our uh our website which was really cool a lot of the fan they sold out like day of is it they have to pay for shipping they cover the cost of shipping okay um which was like three bucks or something you know but then you get like this rubber chicken which is probably 15 bucks on amazon or yeah who comes up with that who who came up with that idea i think it was probably either me or phil we were probably hanging out and so phil if you guys don't know also shout out to phil he loves uh watching all your content how cool um he runs our merchandising and tmr.com and so he has like a whole supply chain from china that manufactures custom like uh apparel hats uh like this hat for example and then ships them into uh la and then we distribute it from there speaking of which we're gonna turn off the cameras for a second we'll come right back on one sec jack i got a surprise for you to wear for this i think oh yeah this is awesome this one's the uh the large one all right guys i have the uh team rar hoodie on right now i just gotta say very very cozy i think that it is very comfortable this has got to come down and uh you squeezed into it yeah i think you're probably normally like medium or large yeah medium or large definitely there we go i don't know if that's gonna look interesting just to have a weird angle like that what do you think mean it would probably need better lighting like from the side oh well you know it'll be all mysterious let's just try it all right so the review of the hoodie it's actually one of i will say it is one of the most comfortable hoodies that i've ever worn it is so soft on the inside it is incredibly soft it fits you perfectly really yeah it does i mean yeah i'm sure if i could fit yeah stood up because my torso is kind of and i think if you find this it'd be like up to here all my height is in my torso so i know i think you're fine thanks graham okay it looks good you got the green one yeah i like the green yeah i like the bright colors now so we got to get an understanding of what exactly team rawr is okay okay how did what does that stand for how did you get the idea to make something like that and also hopefully go into a little bit of your backstory because i watched a video today on you i honestly i'm gonna be honest i haven't seen a lot of your content i've heard of you and i've seen you on like you know trending or whatever plenty of times but i watched this video where it was like 10 years of your life yeah that was a good video and uh you actually really surprised me like in those 10 years it's not what i expected you're very you're very very smart and not that i wasn't expecting that i was not that i wasn't that's something that yeah i wouldn't expect it either for someone to hang in a lion's cage like all the all the robotic stuff and like mechanics and stuff like that you're very good with all that and you like went to and studied like physics and stuff like that and then changed out to like computer science or whatever yeah so first off let's get on to the the team raw how did you come to or we can go chronologically let's go chronology yeah yeah yeah so i was born i mean i don't go that far so yeah i went to carnegie mellon university after high school uh and i went in to study physics so i was going to be a physics major freshman year uh and then i got all the way to like quantum mechanics and i just thought at that point it's just like too much it's just too crazy i can't imagine like if i'm only here i guess it was sophomore year taking quantum mechanics the math is just insane super fascinating stuff i still love physics so after quantum i was like you know what like i can't imagine what i'm going to do for a living if this is sophomore year what do i do after senior year like it's going to be so deep so uh i did a career change and then i started getting more interested in discovering that carnegie mellon is really good at computer science and robotics it's like number one in the country for those kind of things which is awesome because i've always been fascinated with robots and throughout high school you know i got into legged locomotion which are like mechanical linkage systems that like you turn rotary cranks into like legs that'll walk across the ground and you can like have self-propelled things it's really tough to describe you'd have to see it sure so i guess i'm kind of going backwards but i can throw some uh b-rollers here yeah from the 10-year like i built like a 12-legged essentially wheelchair that has legs instead of wheels and they like walk across the ground and they're hand-powered i've built uh full-size mechanical horses that you can ride like bicycles and like you literally climb up it's like tall so yeah so i got in you know so uh throughout school studied uh just took all the classes i could with robotics and computer science and kind of picked and choose the stuff i wanted to learn and so i actually ended up creating my own self-defined major and then after that uh i went to upenn and we did an incubator program with my friend phil he was the guy who does uh the teamrodder.com merchandising and then while i was there i was doing self-driving cars and working in the embedded embedded systems laboratory doing like micro controllers and sensors and developing uh like software and hardware for self-driving cars and then that's when i got into youtube how there's no connection there there is no connection there i mean a little bit in a sense like i started discovering like there's more than just pewdiepie that's like a professional youtuber um i never really thought about like always watch youtube growing up and so as we started getting into it uh posting videos and i mean i guess initially was just kind of the research i just switched my focus of like trying to like figure out how to make a car drive itself let's just figure out how to post a video that gets views and there's an algorithm involved there's audience so i just started doing research on that and kind of reverse engineered how to make a video that somebody would watch and that youtube would promote um you know there has to be the right thumbnail the right title the right packaging the right upload time the red upload date the right upload frequency the right way you create your contact their content and the way you like speak into a camera and so i just started working on all those skills just video by video and then went viral like a few months later didn't even make it six months into that first job had to find a sublet sublease for that uh apartment that i had and then i moved into my parents house and then uh you know three years later now i'm in bel air what's what does that first video make how much were you making back then to be like i'm gonna quit my job and just move in with parents and and do youtube like the first video that actually did something yes it's all the ones that made no money at all um i remember early on we had and this was me and my brother working together on this first channel we hit like i was only making like 12 an hour as a research assistant uh love the job was still learning so much but that was like kind of my reference point it's like you know 12 50. um we did like three grand in a month which was like a non-zero number i think it was the first like non-zero like 200 bucks doesn't mean anything to me right but we made like three grand i was like wow three grand is like that's like a real chunk of money like that's something like let's keep trying this like let's keep going maybe uh i think that was the point i was like all right i'll come home every weekend to make content and we'll just grind we did like 14 hour days and we try to make enough content in two days and edit the videos so we could post throughout the week for my next weekend to come home um and then we had a couple videos that like hit a million or did well or something and then i remember we hit like 20 grand in one month and i'm like whoa 20 grand about about two people still 10 grand which is still more it's way more than i'm making now and it's also more than my dream job in silicon valley which will pay like 114 or something like that so i'm like wow and we're just getting started also we have 10k subs i know you could do 100k subs you can also do a million subs you can do 10 the amount of growth ahead of us is tremendous and we're already making like a a decent amount like and so i remember having to like talk with my professor like yo like i know you just hired me but i want to quit and so i showed him like that he's like dude that's just a glitch like that's noise like it's not gonna happen i'm like dude no i believe like we can keep this going up and uh so i quit and then we just went full force that's so smart i hate when people say that lingo you know no you don't know you you stick with this yeah you go to have you talked to the professor since then uh not really i think like a couple months later before i moved out to california he like reached out because i needed to like bring someone up to speed that was taking my spot to like run a lab or like figure out some questions about the code that i wrote for i made like a self-balancing robot lab for this grad program they're like trying out trying to figure it out so it's like that but it wasn't like checking and like oh man i doubted you never any of that never any like closure like that it was always just like he actually told me this when i was sitting in his office so nervous because i was so thankful for the opportunity and i'm learning a tremendous amount um but he said something after i tried quitting well one he said why don't you try going part time like no full time like i need to hit this hard he goes like wow i'm disappointed like you're you're meant for so much greater you know you're meant for so much than playing on photoshop and making you know nerf videos or whatever do you like nerdfighteria that would i mean it's a little bit like rude but also like i get what you're saying like you're meant for so much more you're going to develop like the cure for cancer or like something like you're going to make the like tesla's drive yourself driving cars you're going to be the head of a you know i.t or i don't know like something big yeah is what it was kind of meaning by it as opposed to like this is silly like you're meant for more but i knew what i was doing that he didn't understand was so much more you know what i mean like i knew where i could take it or i believed yeah it could be something huge i would love freda to have a follow-up with him yeah film it yeah film it on the channel i think that would be such great content to come full circle and come back invite him over to your place in bel air you got you got this mansion man it's insane this this house has more bedrooms than i could count it's mad we'll talk about that soon but i think that would be so much fun you bring them by and you give them a give them a drive in the lamborghini yeah pick them up from the airport in the aventador yeah you should do that give them give them the full stay let them stay in the place no hotel you'll you'll pay for it i think that would be fun that would be fun yeah sometimes i do like kind of lay in bed thinking about like the people like that in my life uh that like either didn't believe or like were negative in some kind of way and thinking about like you know talking to them now and kind of checking in you know checking in yeah yeah like you know worked hard made it work you know you didn't believe in me you know how did you make twenty thousand dollars in a month with ten thousand subscribers we had a couple videos that hit big and they they didn't grow your sub count a ton with the video no i mean we were growing fast and so i'm not you know i'm this has got off a memory you know this is like late 2016 early 2017 so you know three years ago and so i'm trying to remember it specifically what it is but it was something like that like we were probably like under 50k for sure uh and made like three grand and then like the 10 grand i think what it was actually this is a milestone that i remember very specifically is if we could hit a hundred thousand subscribers i'll quit my job so we were at 100k and that was also the same time i remember showing my boss to like prove i was so excited like yeah like i made 20 grand like that's awesome that might have been like the month before but before i talked to him and before i could move out we were already at 200k oh my gosh we like doubled that fast and then like before you knew it i think like a month and a half later we had a million so we had like tremendous exponential growth because we were riding trends and the algorithm was simpler back then uh i mean i wouldn't say it's any more complicated it's just different and i just like figured it out and so i knew how to make content win and how to combine trends and how to merge audiences to just to just one like if you typed in fidget spinner i would come up first back when like fidget spinners were like a big trend like if you type in nerf i'm probably ranked like third like if you just go on google nerf like i would be there like i was like maxing out all the seo on all the topics like nerf slime prank fidget spinners hoverboard backflip that stuff and just maxed out on it all were you doing a lot of networking at the time no zero no collabs nothing that's incredible did it all without ever meeting a youtuber until we were like i don't know one and a half million or more mm-hmm and he was a car channel and had 500k but like not like a big channel what's the car channel uh jr garage oh yeah those guys jeff yeah don't they comment on yeah shout out to jl garage you guys are watching i haven't seen those guys in a long time but yeah we filmed a few really cool videos actually so what we wanted to do with um and my brother stephen was friends with those guys that's how i met them so they had they were like in high school it's a craziest thing so they were high schoolers i think he was 17. uh j.r was 17 and had a lamborghini living in yeah i thought it was a viper well he had a viper you did viper first and yeah we had a viper at all this in time what was the car he drove he's i'm telling you he has so many cars it's crazy and this is back in 2017. no this is it this is it driving this is his initial video was driving my dodge viper to high school at 17 and then he had this one posted later driving my lamborghini to high school at 17. funny supercar reaction three years ago that's around the time that we met him and his brother and they roll up to my house with a tesla model x p90d or whatever the maxed one is you know and then a guyardo and a viper they rolled up like that is so cool so and we had content planned so again this is back when i was like topping my analytics strategy game and we wanted to combine fidget spinners which were like mega hot with lamborghini which is according to my research super hot so we were going to do like a lamborghini fidget spinner by making a giant lamborghini and putting it like on the wheels as like a spinners you know oh wow so we just like he just let us hot glue it to the rim we like made this spray paint it was super cool it looked like a giant fidget spinner out of cardboard and then we put like a bearing in the middle from a fidget spinner and then just like literally just glued it with hot glue to the lamborghini room so you drive around you have these like you know like spinners but they were like it was a cool thing it went viral you know multi-million views um so it was just crazy yeah that's incredible i feel like the algorithm used to be so much more simple back then like three years ago it was honestly you put like for us you put passive income in the title 100k views easy which back then for a finance channel that's like that's the equivalent of a million views now so i'll just do views now passive income million views uh talk about a lamborghini lamborghini in the background 500 000 views i bought a lamborghini a million views now that doesn't work anymore now you can't do that that's boring that's actually literally what we did lemonade was so hot that we went out and we bought a lamborghini and we made more money because we bought that lamborghini than if we didn't buy the lamborghini that doesn't work so well today although no it does not but because everyone has lambos now because everyone that's like the new baseline you know you gotta get a private jet next okay that's the next step but no but see you have to appeal to like 25 and under 2 500 they don't care about private jets they don't have it like posters of it on their walls outside of music videos as much as like lambo is just such a brand what do kids like now because i feel like even just a few years ago it was lamborghini what is it still a lambo in a lot of senses there's more everyone has a lambo so there's more competition for content i thought it was tesla worked for me tesla worked for me 78 tesla model 3. i don't know if it's kids i think it's a little bit older people that are very into like i'm into tesla's a lot of my friends my age you know as opposed to like you know you ask a six-year-old what's the coolest car they're probably not saying tesla i mean they're very cool cars but they're probably saying some kind of fancy sports car you know more colors and stuff like that let's talk about that lambo that you bought because in that video that i watched of yours you said that you spent everything to get this lambo like you literally had like zero dollars after this transaction what was that like and uh how long did it take for you to like save up for the lambo and did you go into it with 100 confidence that it would pay for itself no we didn't go 100 confidence so we had so we were shopping for a lambo and i think we paid like for this one uh like a hundred and fifty thousand dollars it was uh right right lamborghini got in 2012. so it's only a few years old very low miles we got like the green like it's like this color green fruit ithaca verde ithaca and so we found uh we went all over we did find one and so we like flew up or drove up to like ohio or something like that and we like saw it we told the guy like this is it don't we negotiate we bought the car handshake and then you know like before we're like officially signing papers and transferring money we had to like wait for our next adsense to come in just so we could pay it we didn't even have the money wow we knew what we were going to get paid because they tell you estimated yeah but you have to wait a month for it to come so we had to like wait for a disa we're like making up excuses of like what's happening because he's like where's my money like i thought i was gonna get paid monday we didn't get paid until like thursday that week so we had to like wait so it finally hit the bank and then we turned around and shot it and he was like zeroed out we had like a couple of thousand bucks left you didn't want to get a loan or anything we never even thought about it we didn't even know that no clue what a loan was i mean i did but like we didn't like consider those things no we just paid cash and we paid all the cash we had and you know we're only like a few months into youtube so we made that money months into youtube yeah buying a lamborghini yeah wow yeah still living in my parents house we bought a buy a lamborghini before we decided to move out how much of that was like you liking the lambo versus how much of that was like a calculated risk to yeah i mean i'd be lying if i said that we weren't like super hyped naturally right yeah you know being the only like kids in virginia uh just graduated college so it was 20 yeah 2016. um so yeah that was cool but you know in hindsight it was such an incredible investment we made a lot of videos with it it's more than paid itself off multiple times over we used it for branding for a music video show the love which was the first uh piece of music i've ever written i've never played any instrument or anything we write this song and it's over 120 million views now really mm-hmm it's like how much did how much does that make 120 million can you can you tell us i don't have uh access to that anymore but it's definitely over a hundred thousand dollars so even just that single video alone is probably closer to 200k wow uh revenue it's very low cpm because it's just short you only get one ad you're not gonna put an ad like in the middle of a music video people are listening to it that would be funny that's something i would do yeah my music video guys would have an ad that every other minute you should do that that would be fun it's like right as the chorus is coming right the clown ty lopez yeah but it's crazy you know because like that video a platinum record is 150 million like plays or whatever there's different metrics that equate to different things so if that video hits 150 million which it's on track to it gets like a million or two a month every month for since we made it wow uh it's gonna go platinum and so i'll be like a platinum record artist which is like a weird concept to me because it's you know it's like a song for a young audience um and it did like beyond well but again we had like seo behind it and branding behind it the lambo behind it back when lambo is big and it's just solidified itself wow youtube that just keeps on chugging so you've then transformed that gallardo into now you have an aventador s and you've got a countach when did you get the countach i got that one um i don't know almost a year ago how much was that that's gonna be like 300 250. it would be but i got it for under a hundred thousand wait how it's because it's a replica is it really yeah can we say that is that or do you know i mean i don't really like say that okay we can mute it yeah you want us to mute it we can mute it it's up to you man i don't i don't want to put you on the spot for anything you don't want out there no i mean i'm open with my stuff okay i mean i don't advertise certain things but it's not that i'm not open about it okay but yeah i mean that was uh i had no idea yeah so it's a really really good one so it's actually the second one that i've bought wow and the first one i think the countachess are amazing and knowing my use case for a countach uh i couldn't do it with the real one yeah i'd want to drive it the way i just you know like i use my stuff yeah i use my cars and i'm not going to use like a that much money on a [ __ ] top wow it looked great jack you should put some b-roll off of this car here it looks so good now i couldn't tell on the interior it looked like a pontiac fiero in the interior i'm not sure if that's just no it's not that's just how they are that's how they are just the engine it's got more real countach parts in it than not wow it's a very high like yeah that's crazy and that's got to stand for 100 that's going to be the real dimensions of the car it's the perfect dimension same horsepower same it's got countach wheels countach emblems and interior and seat belts and radio steering wheel it's crazy i don't know who built this thing but it's got like more countach on it than probably some countaches is it still very quick like it's it's fast yeah do you know what kind of engine it has it's got like a like a chevy something in there like a v8 it's not like a v12 i think they usually have 350 engines yeah i know a lot about this because i kid you not i was like 18 years old i wanted a countach replica really badly because think of it like i i had just gotten out of high school and i wanted a lamborghini but obviously i don't have the money for a lamborghini so i felt like well for 40 grand if i could see him 40 grand i could get a countach like this or they had diablo replicas i knew someone who had a diablo yeah really replica it looks awesome yeah yeah you couldn't even tell yeah um but now for something like a countach i love those cars but they're like 250 to like 400 grand and you never want to drive it because of how rare it is uh every mile that you put on that car i don't know how much value you lose on that risk yeah so to get a replica like that for 100 and just drive the snot out of it that would be kind of cool makes me almost want want one now well i might be selling mine if you want it really because it's not very drivable why because you can't see out of it which is the same for again it's the same dimensions and seats and everything you just can't see the shape and how low you saw how low it is yeah um it's so low the windows are on an angle like this like all windows well you can but it takes three two by fours to get it in and out of the driveway okay because it's you know kind of steep it doesn't have a front lift so like as you pull down you come at an angle and i'll shove one two by four i'll tell you to pull up i put another one no joke yeah like literally it takes three pieces of wood to get it in and out of the driveway and you've had a positive roi in the car well so this is the second one that i've owned the first one i owned i got like a real junker but it looked clean which is all i really wanted for you know content so i got that one and i paid 30 for it had it for like a few months and then sold it for 47. so i made 17 on it and made content on it and drove it around have fun with it which was awesome uh and then i turned around and buy this one for like some uh like 80 something i paid i think um and then again i made content on it but it's just not they're just so hard to drive like even like the aventador like awesome car that does have a front lift so some more modern features isn't it like it's like riding a roller coaster would you ride a roller coaster every day no no but you'll ride it like you know a couple times this weekend and then not for two months and they'll be excited to go back to the theme park right it's like that but the countach is like the scariest one and it's so like it's just so hard to see it's just so inconvenient in every way it's actually a good like tester to see if you'd actually appreciate and drive a real one that's true which is higher risk but the same shape same horsepower same you know no power steering in the front all that kind of stuff it drives very sometimes that could be good to do that to get out of your system like i really wanted this rolex it was a rose gold uh rolex with a uh olive dial and it was beautiful and i really wanted this watch bad it's like 40 grand oh my god so i got a replica version of the same watch for like 350 bucks yeah and got it out of my system within a weekend yeah see that's what i mean like perfect yeah now i'm good now now i know what it's like i don't need that i saved a lot of money yeah why are you laughing no it's smart that's very smart i think it's cool yes it's good money i think it's really exciting yeah that's good i should wear it on the podcast at some point why don't you it's right over there all right let's also grab it i'll watch it i'll show you the watch whoops oh thank you yeah this is the uh this is a rolex so obviously the weight is is really off the weight is off the weight is really it's really light for what it is if that were real gold it would be a very heavy watch okay but that's it like visually you wouldn't you wouldn't see any difference just until you feel it you're like wow this this is obviously not gold yeah i would never probably spend money on a watch really yeah i see i love them see something like this i feel like is a work of art at least i'm not into it like i mean your audience probably based on things i'm saying things probably i spent like crazy money and i'm like crazy with my money and stuff i think about it and like even for the aventador s which is outrageous it's a 495 000 sticker price but i didn't buy it brand new do you buy it or you leased it no i bought it you bought it yeah why why not lease that car that's it that's an easy write-off to lease okay it's an easy right off to lease but here here's my justification actually was gonna make like a whole video kind of like your tesla video on it so i it's a 500 000 car i got it on the second owner so it's slightly used and i spent uh 350 or something on it or 340 or whatever something like that so because it's three years old um two to three years old it's already lower on its depreciation curve and that curve is flattening out and depending on how things go i could own this car for three years and only like i'm only really paying the the delta the difference between when i buy it into when i sell it that's really the number that matters obviously there's more risk sales tax there's sales tax and stuff too which i didn't really kind of consider but anyways there's lots of examples just like that other the the first kentuc i bought i bought it and sold it for 17 grand more like four months later you know what i mean so like there's possibilities for this s uh either increasing in value holding its value or decreasing in value but even if it decreases it's not going to be by much i could probably own this lambo for just a few thousand dollars maybe 20 grand 30 grand over the course of six months to a year to like a year and a half depending on what i do with it all the while generate revenue with it by making videos content uh have it elevate the brand and photos and you know being an owner of a crazy event or s also personal enjoyment all these things factor in and then when i go to sell it even if i like smashed it it would still be worth like a hundred and fifty like literally just completely wrecked the front of the car it'd probably be worth almost two hundred thousand dollars i think that's yeah i respect that because if you lease it you know how much you're paying in a monthly lease like oh probably 50 yeah six grand a month and you're and you have to put like 30 grand down that's probably true yeah and they limit your miles to 2 500 miles a year and it's like four dollars a mile if you go above per mile or something crazy i've already put a few thousand miles on my car and i've only had it for a few months because i use it you know for content enjoyment and don't have to pay a dollar per mile yeah i paid i got myself in a corner on this one i can't spend any amount of money without people getting very upset at me i can't do that if i got a lamborghini like that people immediately turn their back like graham you've taught us save our money and now you go and buy a lamborghini i can't do that yeah i don't think it would be too bad anymore i think it would be i mean yeah so it would last a long amount of time i don't know graham has this like argument in his head all the time and he thinks that like people would really be affected if he were to go and do something like that i think on the other hand as long as you could justify it the way that you did whereas like i mean to be completely honest you would get personal enjoyment out of it you know and there is a dollar amount that you could put on that i don't see you enjoying a lambo very much though why i feel like for you i mean it's a it's a lot it's like even for me like i kind of question like should i is it time to get rid of this thing you know should i like get my money back on it or should i keep it i kind of go back and forth because it's a ton of money to be locked up in a car yeah oh also the decision between financing um and just paying cash for it was also something that i thought of too for it too and because like taxes were the same fine if i finance it i'll just be paying more interest but because of the different cash flow circumstances i was in it was just better just to pay it off since i don't have use for that money currently at the moment so it would be cheaper to avoid interest and just pay it off okay the interest is a write-off though i view it as the interest of write-off and you just invest the difference okay well i'm learning more about okay but you know i put some thought as opposed to going and buying you know just random stuff um and i always try to have whatever i do invest my money and be a positive return i think for the most part i i do pretty well what about the hummer the hummer okay yeah same kind of idea that was like a hundred thousand dollars um i don't plan on ever selling that car i love that thing and so i just use it for personal enjoyment and for content and it's i wouldn't necessarily say it's paid itself off it's hard to track that kind of thing but we've done videos that have done 10 million plus and actually it's 100 paid itself off probably four times over now i'm starting to think of the content we've done we've done videos that have 22 million views on it and it was last to leave the hummer and we just put my friends in the hummer and lastly it's got 22 million views and that's more what do they win uh like 10 it's pretty good good deal not bad yeah could you go over each car that you have right now currently yeah what do you have uh okay so it's a 2004 hummer h1 i got the lamborghini eventer s the countach i just bought a limo kind of crazy yeah that's super cool i'm gonna pick my friend up tonight at this point right 22 grand 22 grand for a limousine man we did a lot of research i actually have a video that kind of shows a little bit of that we drove all over like we were in palm palm desert you know looking for one we were somewhere around here then we drove all the way to fresno for this we found such a great example it's a really great vehicle very well taken care of so very happy about that one we're going to get some fun use out of that and we're going to last leave limo it's probably going to hopefully we'll do well um okay so i have a smart car which is awesome i really like that one too i actually drive that one probably the most little tiny two-door smart car that's fun it's like a little go-kart it's just fun like it's just feels like you're driving a go-kart on the road uh another one of my favorites is the 1964 volkswagen dune buggy uh that one is again like i don't plan on ever selling it love that car it's so fun um it's basically an old volkswagen beetle that's been converted uh i have a lincoln navigator that one's elise that's kind of more like a work truck you know we use it to haul people and uh super fancy super nice um i have a porsche macan s we just wrapped pink hmm super cool it's outside right now that's what you drove okay we'll check it out it's like bubble gum pink and diamond white and we painted the rims powder coated black and it looks really fresh just got it back today so that was a surprise for liz that's her car oh cool um i wonder if i'm forgetting anything that's gonna be a nice problem to have like i don't know if i'm forgetting anything how old are you i just turned 27. okay yeah that's awesome what's your net worth i don't know i'm not even sure so all right like what's in my bank account networks i think it's more than that no it would be it would be so yeah so i say that kind of like jokingly to everybody in the podcast yeah because it's like my thing is what's your credit score how many credits i'll tell you what happens if you google it oh google said what actually looks like let's see let's see how accurate this is and we'll go because they'll probably be other answers so scroll through like the top few results and we'll kind of average it maybe do you think people are people are out there like trying to calculate what your net worth is i bet it's gonna be lower than what it is it's gonna be lower i don't know actually pretty good three three and a half million is what google says google says millions three and a half i don't know man because i don't know about your investments i don't know about you i'm going to say i don't want to i don't want to i'm going to go and say google says you're not worth a six and a half what is okay can we just define the definition so okay so net worth would be all of your assets minus whatever liabilities you have but it's an asset count is like my youtube channel which no no currently no no we're not going to count that would be like your cars minus any debt like if i died today in my channel liberty like everything dies we're not counting your channel yeah okay no channel so it would be whatever cash you have in the bank whatever investments you have whatever the values of your cars are do you have any loans or anything no so it would be the value of uh the cash in the bank the cars investments and then anything else that you may have that has value aside from like a youtube channel it could be like social media because i i don't think it's so fair to not count the youtube channel because like that's what i could sell it tomorrow for and then we'll include it at the end okay and so wait is so you're asking me what yeah i don't know i'd have to add it all up but i'm sure yeah position or something no but i'm up so i started investing yeah and i'm up okay just in the past few months i'm up like 40 on my e-trade nice crazy killing it right what investment well tesla is going crazy yep nice i think i made uh 10 grand today on tesla good crazy yes you you two hundred and something thousand dollars and how many shares of tesla yeah i don't think they have a hundred thousand to make ten thousand because it was a ten big ten percent today i'd have to see how much i can i don't know if it's a hundred though do you have like what like 40 grand in tesla i would say closer to like yet between yeah like 40 30 100 shares you could sell covered calls on tesla i think i put 10 grand in tesla last night before bed and then today it went up big so i threw a little bit in it bumped yeah i think today it's up ten percent yeah pretty sure i watched what i do all day i can see i can check i'll see i'm curious all day you have 10 10.2 i was point two percent off today wow graham but look at this gosh you know what's crazy i bought in right after the announcement too of it uh hitting s p 500 and even then i'm like oh i'm buying high but i'm just gonna hold it and it went up again and i'm i'm up uh like 30 something 35 a share on that tesla's remarkable name one person that you know is actually down on tesla okay from holding tesla yeah i know someone or no me i'm down on tesla okay so even after it went up today uh yeah and i'm not like a short term holder like i've had it for months right i bought it because so it was going up a lot right after the split and i bought right at the peak my average cost per share is like it's like 500 bucks post split which is like i did not tell you to do that by the way i said no you didn't i needed to absolve myself from you i went against everything that i've i've learned in investing you know it just kept going up and i figured well it's gonna keep going up right no it doesn't okay you bought at the peak like as soon as you bought it yes the whole stock market was like yeah yeah you're right all the way down yeah so i i only put in two grand but somehow like two days later i was down four hundred dollars i literally at one point was down like seven hundred dollars on a two thousand dollar investment and that was like a couple weeks later on tesla and so i've i've you know rode tesla for a long time now and now i'm only down 50 bucks so that feels road tesla i've rode tesla everyone go get rodenty ones these are great mics so i do have a decent chunk in tesla all right yeah it's over i figured i figured see yep over a hundred grand or a hundred yeah yeah like 100 yeah yeah that's awesome you're stoked so it's doing well yeah i made like a i said 11 6 today that's pretty well that's like the first like i'm just barely getting into stock market yeah so where else are you investing because we had a brief talk about this before and you were saying that your biggest investment has been back in the channel yeah trying to make more money are you starting to diversify away from that i mean a little bit in a sense like i want to get into real estate i want to buy another property but it's kind of like a uh content location property uh it's like a lake house right so i mean personal use would love to have it also uh but amazing content could film there so that's sort of an investment that's diversified a little bit but it's still very content focused yeah but that's the thing that you like the more i spend on the videos you know the more that they make you know it's some kind of correlation at the same time though as you're making so much money i think i'm sure i'm sure you know this storing away a lot you know would be really good yeah i'm so i'm so paranoid it's like the algorithm just has a little switch and it's like switches off for a little bit and it's like oh there it goes there it goes how long is that going to take to switch though it seems like you definitely know exactly what you're doing i mean you've been doing this for years now you know i think it's definitely calculated you know my approach to things definitely uh but i agree like if it goes weird tomorrow like you know it's things change fast uh and so that's why i mean i've always been doing like sep ira stuff from day one always trying to do the best i can for like setting up my retirement and you know i've had some good people that you know on my team along the way and i just slowly try to learn and absorb as much as i can about like taxes and investing and uh you know now i'm looking into like real estate so i'm learning about like loans um and you know there's all so many different kinds of everything and so you know really working on being better financially to set me up for long term especially through like road bumps and you know stuff like that yeah i mean i would even take for you like 20 of your income and just pretend it doesn't exist that'll set your you'll be set for life yeah because i'm just like i said i'm just paranoid about the algorithm so far the algorithm's good all hail the algorithm but uh man it sometimes just takes one or two bad videos in a row i would say 20 depending on your spending and depending on your income so if you like if all of your spending is really crucial to the business by all means i think obviously you're going to get way better roi and right now is the time to keep going on that but did you see would you say you have any like unnecessary spending in any area um let's talk a little bit about frugality and spending i'm pretty frugal i don't buy a lot of stuff i mean i buy cars i love my cars um but you know apart from like the lambo and stuff they're they're pretty you know they're not the most expensive cars in the world um but yeah i don't really buy a lot of stuff for myself like you know like the shoes and stuff that i wear are generally like the ones i got for my birthday like last year and they're all like dirty and stuff like that like i don't i never go shopping for myself i never like get clothes and stuff like that like this was again this is i got a fancy shirt you know it's like the one off-white shirt that i own and it was a christmas present last year i wear it all the time you know so i'm pretty frugal when it comes to that stuff i spend most of my money like i just love projects and each video is like a project i love to build stuff like growing up you know like i taught myself to weld at 12. you know my parents got me a water for my 12th birthday and just did that every day just would cut metal build things it would build go-karts and mini bikes we built i built a uh restored a jeep before i had my driver's license um before i was 16. we still have it um you know stuff like that like i just that's what i love to do like i'm kind of like a didn't really grow up on a farm but i'm kind of like kind of like a farm boy like that do you watch michael reeves yeah okay so reminds me of his robotics building videos yeah i think i can see there's a lot in common between us he's definitely taking the robotic stuff that that's a lot that i learned like throughout school to that very high level he's very talented so i have a huge appreciation for the stuff that he does because i understand all the disciplines that he gets into yeah and it's very impressive to do all those different languages and combine all those different systems together to you know make youtube video also his directing and editing skills are outstanding yeah his videos his his videos are just put together so well starting to finish start to finish yeah awesome you know huge respect yeah yeah you guys are very opposite to in the swearing you don't swear i don't swear every other word out of his mouth is is is it bad it's a naughty word a video that graham and him did together it was a man gnarly i had to like cut some of these things mid-sentence and try to like mesh them together so it didn't sound like i was bleeping anything like in his natural language like sitting here talking so much so much really every other word was like the f word yeah it was fun yeah like it was interesting to see because i even on a personal level i had i know nobody that's like that but that's interesting it's funny though it's really funny and i asked it's like why don't you just not swear in your videos and your videos would do like so much better and it's just like no it's just him that's it so does he have low cpm yes yeah all of his income is pretty much sponsorships yeah that's a that's a bummer but that's what i mean it's a sacrifice that you make right but but my thing was a little bit like yeah that turned off it ran out of battery space or not battery space storage but i got to delete some other stuff on there i mean it's up to you do you want to roll with it or what i think you say we just roll with it okay yeah but uh yeah but i asked him but just don't swear no but it makes sense part of part of his appeal i think is just in his vocabulary and it makes it really it's just it's fun it's funny it is definitely part of his like uh his humor and his brand um which i think helps him set apart you know but at the loss of like low cpm or not monetized yeah that's a that's a it's a big trade-off right so he's gotta have great relationships with sponsorships like i couldn't i couldn't function only on sponsors i really don't do a lot of brand deals i'm getting more into it now and the last couple months have been awesome um liz on the other hand crushes brand deals um but like i couldn't function my primary income definitely comes from adsense for sure yeah yeah a huge part so you do you go out of your way then to make sure you don't swear is it pretty natural that you just don't know it's pretty natural i mean i don't i haven't sweared once being here and i'm not like oh catching myself right like i just uh i don't i mean a little bit here and there yeah um just like in my normal life so on videos like if i stub my toe like i might kind of have a little bit more of a tendency to want to but you know i just have made so many videos that uh it you know it's easy yeah like i don't think it's necessary at all i don't think it enhances the viewing experience but it certainly can decrease it for some audience members cut it out if you do end up swinging we'll just do another take or uh stub your toe again go fall again yeah oh yeah we'll work around it i mean it's so infrequent and it's so minor when it does happen or if a guest does that maybe is a less where like we you know we like to keep it clean and that's our brand and people really appreciate that especially parents of younger audience members they love to know like hey you know your content is uh super clean i don't worry about you guys like cursing and stuff yeah jack has to constantly hold back all the time that's not true do i have a potty mouth gram no no not at all i'm very clean believe it or not my early videos had a lot of swearing in them yeah like a lot of swearing oh jeez um i just thought it was fun and it got people's attention it does and it was so different from everything else on youtube because you'd have these very serious finance people that were so uptight and then i'd come on like what's up you guys you know this this f this is made all these jokes and people loved it in the beginning but you cut it out the video you filmed with him you cut it all out and made it clean or no so i i privated some of the earlier videos that had an obscene amount of swearing in them and then i turned things around about six months in and uh it was because the youtube channel started getting more views and i was still making my primary income as a real estate agent and i didn't want that to impact my business as a real estate agent if people saw me on youtube just going like swearing and making kind of like potty jokes i didn't want that to impact me on that side so i just stomped it all together and then it's i've gotten such a habit now of that where i just naturally just don't swear anymore it's good though like i saw a comment because we used to have like a placard like a name plate on graham's desk that said do epic s word okay and we ended up removing that and then i saw a comment on the video that we changed the placard out and it said it was like thank you so much you don't know how like important this is to me because now i can put on these videos when my kid is in the room and i'm just like wow like yes they've seen yeah and it doesn't taste like they can now watch it with their kids that's huge that was my original complaint uh when i first started making videos a lot of people were telling me like i can't play or like my 12 year old was watching your thing and then i heard the f word and i had to have him take it off which is a shame because i like the information but please stop swearing or give us a heads up that like there's going to be bad languages i had the video playing in front of like my my family and i could imagine that the reaction hey let's see how this guy makes passive income and then it's yeah just like a whole bunch of streams right but yeah it didn't really change the videos much people enjoyed it same with the nameplate the nameplate i kept for years um and it was changed because the algorithm decided to demonetize the video because of that little word on the screen and i figured well it's not worth it let's go and change it to something else and the new sign is just as good no difference that's interesting so it actually registered like that did i never expected i never had that before and i was so upset because i had a 100 uh rating accuracy for my uh for monetization and i said this video was suitable for all advertisers and then a manual review found it not to be and they docked me on that and so i don't have a 100 accuracy rating anymore i was really upset about that so well that's why you know don't curse it's a good lesson you know for you guys i didn't think on a little nameplate because i didn't curse it's just a word on the screen in a nameplate right yeah no it's interesting well youtube's getting smarter yeah you know it's uh youtube is successful as a platform because they have great relationships with uh brands so when brands get upset then youtube has less like you know adsense and money to pay and so and then creators will make less content and so they need to be very tight with all the brands and so they need to be very strict on like cursing and things that the brands don't want their uh ads to play over yeah i think one of the big things that happened for the ad pocalypse early on was like people were making like videos or something and then there would be like a honey nut cheerio commercial that would come up right whatever so i know like walmart pulled out coca-cola pulled out and uh i don't know how much of that though was to save face for those companies versus their actual concern over those matters i have a feeling a lot of it people were looking at the companies like hey do you endorse this and obviously they go well no we don't endorse this so we got to pull out what's the brand association in a way is that what you're saying yeah how much is um it what how did i word this i just i blanked on this are you listening jack oh yeah jack was tuning in no it's the brand so it's like uh you know it's subliminal i guess but like if you see like a crazy video um and then like an ad comes up it seems like they're kind of related or being sponsored by that but i'm weird like that but like i never put the two and two together i like if i watch nelk for instance whatever ads i see on nelk's channel if we see any anymore i never think that like oh they're they're endorsing milk i just i see that it's just like same exact thing as like an ad read or like an actual sponsorship because in certain sponsors like they want to make sure that in the video it doesn't contain some sort of like illicit material but i just wouldn't see that as an endorsement but it's the same thing it's the exact same thing think about the opposite way where they pay an actor to say a certain thing in their commercial you know you get like a football you know nfl player or something to like push the cheerios or whatever you see that that obviously is a brand association okay so what if it appears on his video and it's just the ad but it's on his video then it's it's connected i think it's essentially this exactly yeah they're worried about it maybe maybe not for you as an individual but maybe as a population or demographics are more like prone to like oh i don't know why this is supporting or vice versa why honey nut cheerios is supporting that's weird maybe cut out the eye okay so this might be a little uh abstract but one thing that really fascinates me is the character of different content creators and how like what character traits they have used to help them get to where they are today because like every time that i meet someone that's like successful on youtube they always their personal character is so different than anyone i know in my own life like say i know like 30 people i have 30 friends they're all of their characters are like somewhat similar but like every time i meet someone who has like a successful youtube channel it's so different like graham was not i'm not saying you're different than what i thought of you but just you're like i haven't met many people at all later just like like you you know and same goes for a lot of these wait so you're saying i was different from no no no no from what i expected just like in person like you you just your character is just different from what okay a lot of people i've met and same goes for you like like it seems like i'm just i'm just fascinated what like your character how that has allowed for you you think to to get to where you are today like my personal character your traits personalities like as as me or as like on camera because i feel like there's also you know some people are like i'm not not as what's on camera okay i think it's huge i think it's really big i've always felt unique just i always just felt like different um than all my friends and stuff like i always just kind of felt that i don't know um and that's so like i've always been very largely creative and um and then in college i was diagnosed with like learning disabilities which is uh something that i never really knew about so i'm like dyslexic add and like uh you know some decoding things so i'm like really bad at reading and i never like i always just struggled through it and it wasn't so bad that yo this kid can't read so i was just like struggled in school um but i always found that i think it's because of those things i'm very creative because it my brain just works differently and i've always noticed that from a very young age i've been very like add for example is i feel like it's very misunderstood but i'm like i can get super obsessive and hyper focused so if i'm like filming a video or just get into youtube i'll just like obsess over it and nothing else in my life exists except for youtube and i'll just get like 100 miles an hour on it so i think i'm very good at like getting stuff done that way when i'm focused and then being like dyslexic and like seeing things backwards and stuff i am very creative and i think i get that from my mom and she's an artist and so i can come up with like really interesting ideas that people like wouldn't come up with i feel like a lot of like as like a like a population and lots of people are very similar i'm like one more kind of like on the outlier just being a unique different kind of like cognitive process i guess the way like i think through stuff so i think that's made me a unique person and had interesting perspectives to things and i think that's absolutely helped me take a unique approach uh to content and stuff like that and so you saying that like i am different like i believe that you know yeah i appreciate that i like to be different i strive to be different um i think like being normal and fitting in is like i don't like that you know yeah to some extent you know for some things but so i think it's huge definitely yeah it's just it was fascinating because the way that you think and from the video that i watched of you it's like like you come off as like as having such like a laser focus on certain things and like even like talking to you right now it seems like you know you could have some sort of laser focus at the same time the type of content you create like i feel like that requires a little bit of a like sporadic mindset oh definitely very sporadic yeah which i think is also a little bit very descriptive like my mindset like i'll bounce and i'll be obsessed with this car for like three weeks i won't sleep because i'm so obsessed with like researching like for the countach i probably lost like three weeks of sleep couldn't think i couldn't barely even film videos i was just so obsessed with it was like financially worth it no it's not it's it's it's dangerous so i'm working on like you know taming that but i just get so crazy obsessed i'll stay up till 4am just doing stuff you know um and so part of my decision was yo just buy this car so you can stop thinking about it and move it get back to me like at least yeah well i made money on the first one i sold it so like it wasn't that good this one's more expensive but like part of it was like yo i don't think it's a great idea but then the other part and talk to my friends like dude just go buy that card just buy it today i think liz was like just buy the car like you can afford it you will make videos worst case you'll sell it for something lesser than you bought it for but we'll make as much content to try to fix it but at least you get back into the office and we can make content you know so stuff like that but also even within content i'll have like you know building the lego yacht and then i'll do some like something completely like a prank thing like just bouncing around like this you know um did i just turn off yeah that's fascinating well i guess another here's another thought i just had is like i can't focus on anything unless i obsess on it that's an 80d thing that's an 80d thing i think right like you can't just like give me like something normal and just give me 10 no i need to like really obsess on it so one thing i'm actually excited about is i'm starting to get like obsessive with like investing in stock markets which is something i've been putting off since the start of my career i've just been like sitting money in the bank losing the depreciation not working for me which i know is bad but i'm like okay i don't have time to think about it i don't time to think about but now i'm like getting into it and i'm hoping that continues so i can really like set myself up you know like there's definitely a balance i'm sure for you your time is probably best spent just creating content just being like the career share but i can't just have like you know the money that i may just sit there exactly like i had it i had to like at least put in a money market which i haven't even done you have a financial advisor and stuff no not yet oh i got a good man i mean honestly you don't have to pay like once you're down for that oh no you don't even need that i mean yeah realistically you don't need it just put like 80 index fund yep and then like 20 percent you can play around with on robin hood or something maybe like a few percent like bond it's easy it's easy to make a fidelity account and just do one of their fidelity free index funds you have any questions we can answer them right here we can answer them after the podcast whenever you want yeah you wanted to set up my full portfolio and just get me set for life we literally don't yeah we literally will alright great i brought all my how much work how much you want to invest it should be a set percentage out of your income that you like i have a lot of like money in the bank that i just don't need yeah how much a lot seven figures are six seven oh jeez man yeah uh why why did you invest this sooner well because i had well i guess you missed that okay like i just haven't gotten too okay so i would say of this did you already pay your taxes for this year you do okay so uh for this year and i don't know you pay quarterly yeah okay okay so what i would say is i mean i have a lot to play invest half of it i think your other half keep it cash dollar cost average it for you that's kind of what i'm doing i'm also doing it just to kind of like ease myself into trusting putting it somewhere versus somewhere where i know it'll sit yeah so what i would do is take 50 000 a month or 100 000 a month of that and just index fund it a total stock market index fund which is what fatality 500 or something it's going to be everything so yeah multiple qqq is that one qqq is a little bit more targeted towards towards check but fidelity has one it's just a total stock market index fund it covers everything in the stock market and just throw 50 to 100 000 a month in that fund on a set day don't even look at it so you know you're not trying to like time the market and be like oh it's down extra today let me throw more just consistently on the first of the month the third of the month whatever just consistently buying that fund keep the other half of it in cash because if you want to buy real estate or a good deal comes along or something where you need cash you are suggesting keeps good yes i would yeah i would uh especially if you want to buy real estate that leaves you with enough leftover that gives you some mobility on that you're going to be totally fine uh you're going to have six months worth of your expenses in the bank and uh i think that would be fine okay that's cool but invest half of it i'm working on that yeah i think for right now like what price figure out what price point you're looking for in real estate and kind of set aside probably like you know whatever like 30 40 yeah and then aside from that i would say don't do like 100k a month because if you're sitting on seven figures it could take you like i mean i'm sure your income is still going to be contributing to your bank account so you're literally like i would say like you should like a weekly basis maybe like i need to catch up first yeah yeah like start up a little faster maybe like 50k a week is what i would say you could do that honestly it would be totally fine because at this rate if you're doing like 100 000 a month i'm sure you're probably making way more than that so you're just throwing that in your bank account and you're gonna be investing yeah that's the thing too this cash if you if you're talking about investing some of the money that you're making this cash is going gonna stay the same it's not gonna you're not gonna be able to to deplete that money faster it's gonna keep piling up yeah so you have to put in more yeah like 50k maybe even 75k a week or something like that and then kind of start slowing down as your your funds start like yeah that's sort of what i've been doing is like i've been any time i put something in it's years around like 10k it's not enough i've been trying to do that like every day or twice a day every time i'm on the app i'm just kind of slowly getting in because i'm just scared that i put my money in let's say all of it or have a big chunk of it um the stock market goes down 10 and then that's also the same moment that this house project you know opens up and i'm ready like for a down payment but i'm down and then when that money goes away i can't let it grow back up keep keep a good solid 30 you're going to probably want to take a mortgage out on that house so you're not going to need like a huge amount of money right so like a solid 30 or so for a down payment whatever price point you're looking for yeah and then aside from that just uh catch up a little bit yeah so i got pre-approved for a mortgage for 2.75 amazing that's a really i got two eight seven five so you're getting a really good deal yeah and i think and that was a few months ago uh for a house i was gonna buy and it fell through in escrow um so now i'm looking at another one that we're working on so i'm wondering if our interest rate's better than like three months ago they've gone up a little bit they've got they've gone down and then the last like two weeks has gone up i wonder if i'm still like locked in for that i might no usually if if you if you do a rate lock most of those rate logs are for 45 to 60 days sometimes you can get up to 90 days if you pay extra and you tell them and writing you on a great lock extension but even then no no you you would get you'll still get a good rating you'd get a good rate but they would have to redo it on today's interest rates which could be different which could be different because you've got to think significantly but like it's still low right i'm talking yeah below three i mean you would be if you if you got two seven five back then you'd probably be at two eight to two nine five so we're talking very good rate yeah okay so it wasn't a big misstep yeah anything you're fine you might be able to get the same rate by the way so i'm just saying but rates have gone up a little bit yeah because i think that's going to be like the cheapest money yeah what are you looking in what do you mean area like to buy the real estate this this is a lake house it's uh is it here in california yeah yeah it's in bakersfield it's like a very unique property yeah yeah trying to get you to move to vegas vegas okay yes it's in vegas we should change field to vegas and no one else tries to look at this property yeah yeah it's in vegas everywhere yeah you should make this vegas in vegas yeah yeah vegas california hot market it's in vegas california you should you should go to vegas at some point i'm going to convert you to live in vegas to live in vegas well you'd save a lot of money i would love to have my residency there but then just be here which is very hard i think to it's it's hard once you're already here if you were from another state and you come in here and you're not a full-time resident you come and visit make some videos go back you're not in their system but the fact that you've been living here filing tax returns here you're on the radar now and they expect you to keep doing that yep they want their money i want their money i'm good you know like i like california that's fair enough you had more time here you know like you grew up in santa monica right so you've been here for many many years i'm only been this is only my second year so how much importance do you put on having like a lot of money in 10 20 30 years like is that really important to you i think so and i'm not like you know some like money hungry person i think it's just like it's opportunity it's comfort of living um but so yeah i would like to be well off i think my idea of retirement is to have enough money being paid either passively or through investments or something where i'm making a considerable amount but not doing anything do you have any idea of what amount because we could we could just tell you i'd like to do like 100 a month 100 grand a month just passively just coming in the door i mean you're gonna need a lot yeah wait a hundred grand a month so you would need about 20 million okay so it's 20 million maybe then i'll work until you get there i guess if i'd say about 20 minutes you can you can build up to that as long as you have compound interest index funds working in your favor you can build up to that it's very actually maybe more like 30 million 30. it depends how long you want that to last you for probably about 30 million would be a little bit safer what do you mean by last week like saying it that it depletes yes exactly so if you want just that amount of passive income that you could spend no matter what for basically the rest of your life depends how long you're gonna live for well if you had 10 million dollars let's say and you made what's like the average stock market return let's say eight percent well really it's more well more like six and a half to seven after inflation say seven percent okay seven percent that would be 700 000 a year divided by 12 months that's 58 000 dollars coming in the door yep every month pretty on average so you know some months higher than others uh but if you have enough sitting to kind of like buffer that for the slow months but here's the thing you're never supposed to spend all of it because you also want it to be growing at the same time okay so you usually want to use five percent because sometimes they have 20-year stock market returns where they don't do seven percent or maybe the return is more like three percent three and a half percent and then you have some years where it's 15 so the simulation is called the trinity study and they studied every 20-year rolling period of the s p 500 ever in history and they calculated that on average yes it's been about seven percent after inflation but the best years were like 13 and the worst years were i think it was a half a percent with uh with inflation it was the worst 20-year period ever so they want to be conservative on that and make sure that over 20 30 years you'll guarantee to have money left over so usually for that they recommend like four percent that's how much you could actually spend with that it's very important to be conservative right investment so four percent is how much you could realistically spend without worrying about running out of money even during a bad stock market the best case scenario you have a surplus of money yeah okay so maybe the better way to do it is have some in the stock market that you know chugs along but then have other things like businesses that are set up that are fully automated and self-running with real estate you wouldn't need 20 million because you could leverage a little bit of your money but it's still i mean 20 million is a good amount to shoot for 15 million would be pretty if you have 50 million sitting like not liquid but like assets or of uh net worth of net worth yeah but a lot of net worth doesn't do any work for you like they invest as in like net worth like assets minus any debt that you may owe now it would be 50 million investors because you if you have 15 million in a car for instance yes that's not good right but like 15 million invested yeah 15 million invested okay well how would it invest like how would owning houses i guess you would charge and then cash flow yeah it would be good because then you would need less money if because you could always put a down payment like 20 or so percent on a house and then yeah i don't know i mean those are fun numbers to kind of think about i guess at the end of the day like retirement i would love to have myself set up i love malibu so i'm ultimately going to try to find a place out there but like buy it and have it paid off so then my i'm just paying i guess property tax and you don't want to pay it off though you want to have that loan it's a tax write-off this would be good for you yeah it's free money i guess that's sort of free money that's what i mean is like have okay so maybe okay i'm learning so you always want to take loans anytime you get a loan take a loan because on a mortgage you're getting let's say call it even three percent inflation is probably gonna be about two percent that means you're only paying one percent interest on that money before tax write-offs that's really cheap versus investing that money even if you get three percent somewhere else four percent you get the profit the difference so you're making money by keeping the loan so could you just get a loan just to like put in the stock market and stuff you i mean you could borrow money here's what i do it's more dangerous here's what i do i i put as little down in real estate as possible so on the vegas place i put 15 down i got the biggest loan i can so i have more money left over to invest in the stock market so i'm not borrowing money directly to invest in stocks but i'm putting as little money down in real estate as possible so i have more money left over same with this like i try i don't ever pay extra towards the principal i just pay the bare minimum 30-year fixed invest a difference put as little money down as possible yeah if you wanted to borrow money to put into the stock market it's it's a little bit more aggressive but since you are young i don't think it's like the worst idea uh you could use a different brokerage like m1 finance i know yeah but then but then you get issues with margin calls right but if that's in the event it's it's usually prime rates plus like a little bit sometimes they'll offer discounts right now that's m1 finance we'll do two percent uh 33 of your portfolio so if you have if you have 10 million and or i mean i guess like 12 million invested then that's of the equivalent of like 15 million it's risky i personally wouldn't i don't know i think i would be advising you to do yeah i'm just saying if you wanted to get more action out of your money you know your income is very very strong so i would just be worried about a margin call on that just like just in case the markets drop like 50 something crazy happens and all of a sudden i'm not gonna hey we need our loan back it's very aggressive yeah like okay so i got pre-approved for the 2.75 for like a two million dollar loan or something for a house right but if i had got that same to let's say put in the stock market it's not that hard to beat two and a half you won't you won't get that loan for the stock you'll get that for real estate because real estate is is is a safe investment and no matter what happens they have that land and they have the structure to go after so they use that house as collateral just like they would use your stocks as collateral if they gave you a loan on that real estate is is very safe and that's why they can give you a 30-year fixed rate loan at such a low interest rate okay that makes sense okay with stocks if it goes down if it goes down they have the right to say hey you're getting pretty low going we need some cash right now to hedge our position real estate they're not going to do that real estate that house could drop 90 in value they're never going to call that loan yeah that's interesting i guess that makes makes sense of like why that would be a low interest rate so if i were you i'd put as little down in real estate as possible invest more that's all you need to do is just invest more of your money invest more yeah just get the habit of doing the the scariest part is just in the beginning yeah once you get into it like give it two months it's not going to seem like a video yeah exactly yeah yeah as the graphs kind of start to average everything yeah i mean i understand the principle like you know my best friend went to wharton uh so he you know loves finances and investing and stuff like that so like i get the high level stuff i understand principles and how it works it's just scary when it's like i worked so hard and sacrificed everything to be where i'm at and here's the chunk of change i have i don't want to put it in and have it go down 50 yeah like statistically you have a 66 chance of uh doing what's called lump sum investing we take all the money and just invest it all at once 66 of the time you'll make more money doing that than dollar cost averaging really yeah why is that because on average the stock market goes up yeah every year you'll have more green days than red yeah so more often than not the sooner you get in the more profitable it'll be yes that's how it works mathematically right so you have a 33 chance of hey you put all your money in and uh bad timing next year is down a lot um but for odds like that like if you go to a casino and they say hey 66 of the time you bet on this you're gonna make money overall that's pretty smart to take that bet and and you wouldn't just be investing once and ever again realistically what you do you have a big lump sum you dump it in the market and you make it a consistent habit every single month or every week but then it kind of starts going to cost averaging or cost exactly but that but that's the point of investing right now you have a big amount that's in your cash it's what to do with that big amount yeah so overall it's not going to make that big of a deal whether you dump it all in at once or you dollar cost average because long term you're going to be investing for the next 20 years anyway so it's not going to make a huge difference that makes sense what helps me is knowing that like i have full faith in like an understanding that on average the stocks just will go up it's just a matter of time of like how long it will tell you yeah to make a profit and if you understand that like regardless of whatever happens as long as you hold for a long time you will be up you know what i mean i'm obviously not i will never give 100 guarantee but like i can give the jack guarantee you know you'll be the napkin guarantee to have the jack guarantee on something like that and to have an understanding and full faith in that it just makes it a lot easier okay well now that i have the jack guarantee i'll just dump it all in lump sum and i'll call you guys tomorrow if i'm up or down yeah let me know what makes it easier for me is that i know even if the market does go down you'll keep making money and that's your chance to reinvest at a lower price so even though yeah initially you might not have gotten the best deal um you'll end up making more money launch it like i remember when i was buying into the s p when it was like 35 and i bought big chunks at 35 and then it went down to like 33. i bought bigger chunks at 33 and uh now it's 36 something so yeah i mean it goes up and down so i i even when it was at three i was buying big that's when i did those 50 thousand dollar increments on you for youtube videos and i remember hitting three it'd be like that's that's maybe it's gonna go down but it doesn't matter back then people were worried about it going down the most important thing is just like consistent investing yeah that'll do you well mm-hmm what is the secret to the stock market that consistency consistency yeah uh being diligent not pulling out when it goes down never pull out yeah some sometimes you never oh yeah um i'm gonna guess i'm gonna ask two and a half i'm gonna guess as well i have to think about it for one second i'm gonna say i'm gonna say it's probably around three point two three zero what did google say four or five oh i said four or five okay not no channel no we the channel we could we could yeah i don't i don't know that the actual answer um you would basically take the amount of cash you have in the bank the amount of cash you have invested the value of the cars you don't have any debt whatever the whatever your cash and asset value are yeah that's that's that's what it would be yeah i mean it's probably like three plus okay yeah so you're closer jack congrats what do i win a dollar i'll give you a dollar thanks man like a hug so many dollars we make all these bets yeah and i always i always lose he wins and it's always a dollar so this wasn't even a bet though if it were a bet i would have placed i think the way google probably did is looked at my total channel views and multiplied it by an average cpm of like 2.75 or three or something like that yeah that's pretty good that's pretty pretty accurate that's also like pre-tax that is true and pre-expense you know there's expenses and then taxes are huge um so i guess it's like that's what that would be like they're really saying half that also minus expenses or minus expenses first and then half that right because your videos could be expensive what's the average cost you would say for one of your videos it's pretty low really i don't spend a lot of money um i guess for me it's a lot i hear 4 000 lego sets i'm oh wow four grand as much as airack eric yeah that's true yeah i'd like to talk to him about that um but yeah like the four thousand dollars i just said uh initially for the first set of these giant legos that we got and they're so cool they're just literally giant legos and you can build huge things and climb on them and stuff we probably spent around like four grand you know from china great deal um way cheaper than if you got something similar in the us but then we've i mean we probably made over i think phil knows the numbers more but like over a thousand percent return maybe two thousand percent return just an excessive amount like we've done so many videos that have gone so viral with that same set of legos you know so yeah i spent 4 000 on the first video and that probably broke even or something and then the next one then liz filmed a few those went viral those probably doubled the you know 100 return and then 200 and we hit like one that hits like 22 million views and that probably more than 10x is the return alone in just that one video you know and then it just keeps going we just keep using them and so i do a lot of investments where i like i'll buy something for like a few thousand dollars or you know sometimes it's like a new car or equipment or cameras but then we'll just use it all the time stock market returns that's true it definitely is actually so i was talking with uh financial advisors because i knew i wanted one ended up not feeling comfortable uh you know so i feel like i had to kind of do it myself but they were you know tell them about like yeah like how much you spend so i told them to spend this and this is how much that video would make the big dude that's more than i could do in the stock market in a year yeah you know significantly more and i'm like so i started kind of thinking more about it and some of the event investors that i was interviewing to work with were kind of saying that like dude your biggest return is like you need to spend more on your videos because every time you invest into one of your videos it returns so much more and when i don't spend money on like new props and things there's less to film with or you know less whatever you know and so it ends up i just think it's diversifying it's that you have something to fall back on should something happen you have something a little different than youtube yes and even if you invest 20 it's just 20 of your income just to invest it spend 80 back on youtube again you'd be set yeah that's all it takes yeah i feel like i've just been so hyper focused on everything and now i'm finally growing the team enough uh to be able to do to off-board a lot of the tasks that i normally do every day so i have more time in my life to kind of think about the next thing like hey do i want to buy like a duplex and rent it out or you know some kind of real estate which i find very interesting real estate um or maybe some other venture that you know comes comes around but i totally agree like if youtube goes down how do i diversify so right now i'm trying to diversify within the platform so if youtube goes down i could be like hey over here on tick tock this is what happened here's the update people like i'm not radio silent uh instagram twitter stuff like that i'm trying to work on those platforms but then even outside of all the social media i feel like i need like something to i mean it's fine just start a financial youtube channel now yeah you could do some crazy investing like stunts like i've wanted to do stunts like that where you give everyone five grand and just like see see how much money they can make on robin hood i think stuff like that would be kind of fun i just wouldn't do it but uh you could start doing crazy financial stunts who could increasingly yeah who can who can get the most credit cards in 24 hours wins yeah we've done who can make the most money really yeah that's fun and it was like 24 hours or some number of hours we did yeah who made the most money i think uh oh you know it was liz okay yeah how much did you make so so stove and i i i don't think i was a part of the challenge or be teamed up or something so i was helping him we went down to like hollywood he was like dancing in a costume trying to get we made like 20 bucks because fans recognized us we made like i don't know 40 bucks or something pretty uh surprising so all liz did was opened up uh youtube or instagram and live streamed and made like i don't know 400 bucks in an hour from live streaming from donations and so she just sat there why can't instagram do that with donations how much eight hundred bucks eight hundred bucks in an hour and like an hour and a half 800 bucks sitting there on youtube live streaming or was it youtube yeah youtube livestreaming you donate oh you donated it yeah well oh yeah yeah but still like without that then it would have been 650 bucks you know what i mean there's like a little push for that stuff but like yeah i mean we're out there we drove we had to spend money on gas we have a costume we're embarrassing ourselves we got recognized by fans which is always tough to navigate when you're like filming and trying to get caught and you're trying to take time for photos um all kinds of stuff you know like bumping into people you know it was crazy that day uh you know we come home with like 42 bucks and 20 of them i donated to stone you know what i mean it's so like i think ryan literally made no money um so it's just yeah it's crazy it was very interesting and so that's why you know it's hard to not put a lot of emphasis and focus on you know youtube and the stuff that we do because it's very lucrative i can spend all this trying to like do some other side gig and well now i'm making less over here because of the lack of attention and over here maybe i'm i'm lucky to make a thousand bucks a month you know so it's really tough to diversify when the main is just it's just like cranking hard yeah and uh you know may not crank hard forever but doing the best we kind of keep going you know how do you not get burnt out i think i'm probably burned out right now really yeah like i'm selling that so how do you how do you push through do you do it anyway yeah i kind of do it everybody that's not the solution yeah and it will catch up to you so i'm navigating that um so i'm trying to take so right now i'm offloading uh i'm bringing on more people i literally just hired three people like a few days ago um to just start doing less because i need to have other people like that's kind of what the burnout is right you're doing things that you just like are exhausted to do or you're doing too much or both do you think you're burnt out because it's not a challenge anymore to do something viral to do these crazy stunts i think a little bit in that vein but it's more like i'm just so tired of all the nitty-gritty that nobody knows about behind the scenes i mean you know because you're a youtuber and stuff and i'm just so excited to get on to the next stuff but i have all this like now that it's grown into such an operation and stuff so much bag it's so much of a business to run which i like but it's hard to be a business and the talent at the same time but before when we started it was just my iphone and i would go and film it had nothing else no other responsibilities nothing to think about and now i have like a legal team we have a cpa team we have all these employees we have a house we have rent we have all these logistics we have all these channels overhead that's got to be like 100 000 a month to run that uh yeah probably gosh i mean i would just i would get stressed so stressed knowing that like every day you have to bring in a certain amount maybe i'm making the problem worse yeah i mean it's gotta be stressful man every day i would like it i think that's cool it is a lot of stress like i mean having the stress is something to keep you going and at the same time you live a seems like a very dynamic life you know what i mean i do a lot of crazy stuff but what's crazy is i am dying to just lay on the couch and do nothing all day so like when i get like a day off because my job is to do crazy stuff all the time and be excited and and uh love that it's so fun you know what do you like to do outside of content it's like i'll lay on the couch and not move for 12 hours two days in a row and it's still not enough for before monday i get antsy if i don't do things for a day i start getting like oh there's so much stuff i got to do yeah i mean i feel like that too i'm not normally like the one that wants to lay there but you know where i'm at now being like just exhausted of uh you know kind of feeling burned out and stuff you know otherwise we'll just spend the whole weekend in malibu liz just bought a condo in malibu and it's amazing so we'll go there on the weekends as often as we can um and just enjoy like it's kind of a different vibe out there than uh where we are it's only 20 minutes but you know the ocean all that stuff is so nice so we just try to do that and try to disconnect uh you know our minds from work so we come back we can feel more like energized and you know excited to push through all the tremendous amount of stuff we have to do in a week yeah i feel at least for me some of the burnout comes with feeling like it's repetitive after a while and uh every now and then when i get a topic i'm really excited about talking about it's just that's when i love it when this new topic that comes out like i'm so excited to get my my thoughts about it and uh that's when the burnout disappears but then i feel burnt out it's like oh side hustles video one quick question yeah how many hours a week would you say you work when we first started we worked if we weren't sleeping we were working and that was for i don't know two years then we had the great idea of you know what if we took like weekends off from work so we started doing that and that was tough to like not work and like what do we do on a saturday was weird so we ended up just kind of working like half anyways why did you why did you decide to take weekends off because we realized that we need like to be more normal like because it's you know it's a marathon not a sprint and we're sprinting and that was great because we blew up and we established we felt good and now we feel like we can kind of be a little bit more sustainability is the mindset as opposed to that's how fast we can run everything um and then also you know growing the team and stuff there's other people that come in they have their own lives and own places living like girlfriends and stuff so they like need to you know like work life balance is like a thing i see graham smirking out of the side of this and so smiling yeah i don't know you guys are working every day maybe no we are it's just funny because like no taking saturdays off yeah yeah i mean so even so this day so the day i started i haven't taken like vacation apart from like i took a two and a half day vacation a couple uh about a month and a half ago for the first time that was huge for me um and so i'm dying just to like get out of the office but even when i'm out in the couple of vacations i've been on i'm still having to you know open the laptop everyone's out having a good time chilling and stuff and i gotta like sneak off to my room and work for a few hours do you like doing that or you don't like doing it i mean i love what i do but like you gotta be able to like have some times where you just like don't bring the computer or you know what i mean like just check out mentally that's the refresh that uh combats the burnout i really i really believe and so i'm itching for a vacage so i have one planned but it's also stressful because i have to make sure i get everything done and usually when i'm gone i'm getting phone calls and text messages there's like all like from all these different disciplines that i work with through the finances cpas to the team to other creators to networking to like all this stuff and so it's usually really hard to turn off very very difficult and i think that's what i need for like to come back super fresh mm-hmm see i find it enjoyable sometimes to be like always feeling like i'm doing something productive so it's hard for me not to do anything productive i'm the same way that's why i'm in my position but now that i'm here long enough and i do think things are feeling a little bit repetitive and kind of automated in a way so it's maybe less challenging or exciting or maybe i'm just more used to used to it um i'm feeling more burned out you know but i i don't know i think i guess the ebbs and flows i feel like i need to get out and then come back and then do that periodically i think it's just yeah at least what i need i think but yeah i mean i love to work and i think that's part of why you know i am here because i just you know found something that i'd love to work on like and i just obsess on it and just go and work and i'll just make any excuse to not go to like a party or like an event and just work and work and work and work and work because it's like awesome i get that should be ended on what what positive note do you want to end on jack um i haven't thought of a positive note but i have one more quick question would you consider yourself an introvert or an extrovert um i'm very introverted when it comes to people i don't know or like parties and stuff i don't really enjoy them as much it's over that's a lot for me but within my own friend group i feel like i'm more extrovert if that makes sense that makes sense so i don't know if like a lot of people are kind of different on situations i i i would agree with that yeah i i would consider myself the same i think like in new groups of people it's a little weird to i don't want to like make a big i'll kind of be a wallflower you know but yeah within my friend group they would all consider me like huge extroverts yeah so i don't know if that's really not answering the question i don't know i don't wonder if that's i wonder if it's like everyone though no it means you're pro i think that is everyone i mean i don't know there definitely are certain people that are just wildly extroverted or introverted you know the people that just stay inside all day every single day i have friends like that and then yeah that's not like me i like to just stay at home and not don't do that sorry like for me i just like to stay at home like i don't like if i'm at the grocery store by myself i'm very intro i'm not like hey what's up cashier hey what's up person shopping like bouncing around and stuff i'm kind of just like don't talk to me like i'm doing my own thing like just quiet voices in my head just chat you know voices in the head they're not like not schizophrenic i guess but you know i'm just kind of thinking to myself just you know living my life just internally you know but then with friends it's you know the opposite yeah it's very interesting i think you know to sum it up nice nicely this has been a nice episode it's been very nice meeting you uh yeah i've really enjoyed uh yeah thanks so much for coming on this is cool you would hit me up months ago wanting to network talk business talk youtube weren't able to make it happen until like a week ago you gave me a house tour yeah insane house in bel air how many i don't know how many square feet is that 20 000 square feet yeah i think it's 15 000. thousand nine bet like nine bedrooms something like that yeah i think it's ten bedrooms 10 15 bathrooms that is and only and only you live there right yeah i mean sort of i have like friends that stay all the time and but no like business people like this that is incredible yeah wow yeah but again we used to all live in the same house yeah regardless of size it's the work life thing that we've really discovered uh you know having people like go home to their own spot that they're responsible for and that stuff versus like every time i open the fridge like where's the eggs i bought them last night you know and then yeah it's it's the whole thing uh really fascinating you know what would be fun i just thought of this because i was starting to think like who are we gonna have for the next week's podcast i remember you and i had talked about somebody and i can't remember who that was but what would be fun is if you gave us a recommendation of someone to have on the next podcast and then that person gives us another recommendation of someone having really interesting and then every episode is just a recommendation from the last person and just see who we meet i think that might be kind of i don't know if that's something you're interested i just thought of that because i can't who would you know of anyone that you think the episode would do well it would be interesting yeah i mean i think i have to understand like what kind of guests do well on your podcast like people that are like popular like famous people or people like people like finance i've noticed people that like finance but at the same time obviously it would be easier if they were popular if they aren't they it's got to be something that sets them apart yeah like super interesting right joe rogensk with a hint of finance right okay yeah i know some people okay there's some guys on the phase clan that i think would be really cool okay we can get rug i think that would be great phase drug would be cool um i think someone i think face k if you're familiar with him he's uh really into like finances and investing like obsessive about it anybody on that you can that would be interesting because because usually with a podcast like i've talked with people before it's never really just a cold introduction on a podcast never never just it so that would be cool to meet somebody with like yeah haven't met before if that makes sense yeah well i think frasier would be awesome right you know we talk a little bit about you know he's got all these businesses and things that he's investing in also he just are you familiar with spotter no it's a very fascinating business model they'll pay you upfront today for your future monetization earnings on your channel how much do they pay geez like big money for millions of dollars depending on the size and potential future performance of your cat-back catalog what's what's to say just don't stop uploading they will have like upload minimums for the the term like five years five years yeah so they'll pay you today yeah cash a check okay for every video they've uploaded up until the first of the month yeah uh and they'll essentially just copyright strike all those or claim them so that that money doesn't go to you it goes to them for five years and then they just turn it off i can't tell you who did that somebody else i talked to did that i think i'm 99 sure it was the same thing uh and they sold the rights to all of their previous videos for one big a big lump sum that they then used to reinvest back in the channel here's the thing it's a licensing thing they're not selling it right um that's what i meant i meant to say yeah well it makes a big difference i think also with taxes and how you file it and stuff like that um but yeah super interesting i looked into it um and i know a lot of people that have done it end up taking massive seven eight figure checks i just want to see how much they'd offer me i'm so curious i can give you an idea yeah you could hit them up and they'll calculate something i could also like can you give me an idea i mean i don't know if you've seen my see my analytics but you could check that out and you could go to the revenue and just sort by whatever i'm just curious what they would offer yeah uh it's hard to say like do your old videos do well yeah so like a lot of your top earners will be i would say i would say um under 20 videos that will consistently bring views right right uh it's about 20 or so videos that he's posted in the past that will consistently do well rank well yeah i don't know i would say maybe like how like the tail of your video yeah 70 of the revenue i would say maybe maybe 70 of the revenue comes within the last 30 days and then every 30 of it is just old videos it's hard to say because this is different than what my channel looks like yeah yours i've noticed they just will continually get views because every video is kind of like a standalone so mine is news so like some of those videos that you're clicking on within a week they're irrelevant yeah so that's the biggest part of their calculation um and i have a really good idea how their model works they have an exponential decay model that all videos will follow essentially you know like you post it like really high and then it just kind of starts to decay so they have a model where they figured if they just get enough youtube videos from enough different disciplines just like stocks you can average it and hedge money on that and put make a business model without paying it uh and try to make up some sort of percent return you know with those risks some channels will win some will lose but on average given this mathematical model they developed they'll make money so it looks like a lot of your videos don't have like huge uh long-term performance you know like in a month yeah what is that so you could say it outlet 18 dollars that video made 18 last month in the last month it's an old video like you probably uploaded this uh you know months ago but yeah 18 bucks whereas like if i had i'll put one up just to kind of compare yeah i'll just scroll back similar amount can you take any sort of screenshot anything so i can throw it up and uh uh sure like here's like a good one so maybe it's not really apples to apples but this one is uh and i'll screenshot this one so this is in the last 28 days 2 000 wow and this is an old video that i filmed over six seven months ago wow and so it's still doing two thousand dollars a month it's like a rental property it's good so it's being a rental property man this is my favorite one my one of my most uh profitable videos is how to buy your first rental property step by step it has consistently made about twenty two hundred dollars a month for like three years now is that what is that now yeah yeah that's awesome it's an old video too see that's look at that consistency almost a hundred dollars a day on a video i made three years ago yeah see that's what i love about youtube because you can make these videos man i haven't looked at these analytics yeah it doesn't make sense that's crazy like that's what i think is so cool is you can make a youtube video and i consider them as digital assets it's like you know we have a production company we're a startup or small but the product that we produce is are these free digital assets that we post on youtube and these assets can continue to bring in revenue day after day month after month some of them kind of exponentially decay but others will just sit and then just kind of cruise just like that 100 a day for a year is can i say that number yeah like 26 000 in a year but what did you do for that in the last year nothing for that particular video i mean you're keeping the brand going and stuff but that's just happening kind of like passive income i think that's amazing yeah and so that's the kind of content that i try to produce this stuff that i think is going to do that and i think that's also a great sign of content that also coincides with being highly entertaining highly clickable and people love that video and so he keeps getting watched it's not like annoying it's not a virus it's not annoying people people are enjoying it and they're watching it and here it is 100 a day for for i don't know not forever but for a long period so what do you think they would offer on uh on my channel from what i saw it looks like a lot of your videos really kind of decay right just i would say there's maybe 30 to 40 videos that bring in the consistent amount from along well here's the number that will determine everything given how much money you're making a month how many uh like the last so if you pulled that up in the last uh 28 days you made x amount how much you said 170 i think okay so 170 000 how much of that 170 000 came from videos you posted in the last month or the last 28 days probably 80 70 of it so 70 came from those new videos and 30 is your old so 170 30 so that's 51 000. so that's almost backwards for me okay mine is like whatever i made that month uh eighty percent is old videos or like uh 60 60 70 is old videos wow chugging along so for your channel i i really it's so hard to say i thought it was gonna be a little bit more similar and i could kind of work it that way so i really don't know can you say how much they offered you uh i don't want to say what if because it's still on the table i can tell you guys personally i'll blur it okay they offered me for my full catalog up until the start of the month that i was negotiating you'd have to pay tax on all that up front wouldn't you unless you spent it but the thing is the only the only thing that i pay is whatever those those videos will generate the old videos and again they'd start to decay they don't touch the new stuff but it seems like you guys get how that works yeah so i was thinking okay well what about like just everything that i posted right uh 20 january 1st 2020 and older like 2019 and older and they offered i think which seems a little bit better because those videos already older but then if you look back they just chug and chug and chug you can do the math yourself oh yeah exactly that makes sense so i didn't do it now that i'm kind of burned out on the way here i was talking i was like i don't kind of think about spotter i don't believe in it because it pays back so fast you know it's not like it's a loan and you pay it back slowly for 30 years no you take this loan in a way and you start paying it back the most month one month too like the way you pay it starts to decide so they say it's a five year term it's really not they basically make most of their investment back at the end of like year one and a half or two i believe those investment guys are so smart they're so calculated they would not make you an offer that they knew would not be in their favor in terms of their risk and reward i mean they might be off every now and then but i think they build up enough of a margin in every person to ensure that they're making enough money from everybody okay but in spotter's defense i do agree they're very smart and whoever is running their models is leaps and bounds above the little that i did to try to crunch my own numbers however i think this is a really smart thing for some creators in some circumstances which i think actually ends up being a lot is that opportunity cost of that money today yes is so amazing regardless of whatever the technical interest would boil down to that's true and so i think it is a very smart fee very smart for some people but for me who already has a ton of working capital that i haven't even invested yet and i believe in my future success and growth and i feel from my analytical background i have more confidence and control over my future of stability it didn't make sense for me yeah that's how i approached it uh now that i'm burning out i'm kind of thinking maybe i should take and i'll cash out and go sit on a beach but you know i just need a vacation and i'm going to be back because i do inherently just love to create crazy content and yeah massive dreams for the future so cool that's it's a good point to end off at what do you think we need like two hours long i'm sure that offer will stay there for like like spotter won't they and they might recalculate yeah and they could recalculate maybe it's a little bit lower but you would be i feel like maybe probably way happier or sorry way more upset to take it and then regret it than to take it and then i just figured like look like what i'm doing is great it's working i've never taken a loan or an investment from any investor before and uh it's going awesome it's i couldn't have dreamed to be in the position i am and have as much success and uh be doing what i'm doing you know it's amazing i never even dreamed of it so why kind of mess with it's not broken why mess with it yeah you know like if i'm like in a weird position or desperate i think that's when it starts to look a little bit more uh at least for some in my current position would look more appetizing i agree but you know things are great i don't wanna don't jinx it you know yeah cool i'd say we wrap up two hours cool guys oh yes laughs let me zoom in okay so with that said you guys thank you so much for watching i really appreciate it and carter thank you so much for coming by you gotta tell them though really quick before they click out to destroy the like button for the youtube algorithm absolutely destroy and don't forget about the subscribe button if you haven't already too and the notification bell we're gonna link our instagrams down below in the description and don't forget weeble is now offering four free stocks that's right it's crazy they said their offer uh was ending for three free stocks and everyone's like oh they're good they're gonna go down they just made it better four free stocks to the end of the month so if you want four free stocks use that link down below in the description enjoy let us know before you get thank you so much for watching and until next time see you guys subscribe to carter thank you uh it says on the sticker okay so grab one of these online teamraw.com yeah yeah we'll give you a review real quick yeah let me know what your honest uh opinion is i don't know if that one's gonna fit you that's a adult small it's all good i'm pretty skinny it might be a camera here i think this might be a really interesting dude this is really soft well let me just try it from this angle yeah okay it's definitely a bit small but you're kind of squeezing in is that still filming the triple one gram yeah okay so we always have our guests introduce themselves or introduce the podcast so you're going to say welcome to the 28th ever episode of the iced coffee hour my name is iced coffee hour uh how much is the podcast made so far 18 6. 18 000 yeah the podcast is made so far 18 600 and that's going to be our introduction 18 6 welcome to our 28th ever ever episode of the iced coffee hour my name is carter so far the podcast has made 18 600 dollars so just 18 6. i mean if you butcher it it's right together yeah yeah and which camera do i address that one that one is right on you if you want to look directly to the audience that one this is going to be the main angle for all of us that's going to be on me you could actually do it in that one yeah just to start yeah cool so this is the iced coffee hour episode 28 right and then 18 6. yep what's up guys welcome back to the iced coffee hour i'm carter sharer this is episode 28 and this podcast has made eighteen thousand six hundred dollars so far you could do it again twenty-eighth ever twenty-eight oh my gosh yeah good good catch yeah of course what's up guys welcome to the iced coffee hour i'm carter cher and this is take three you should do the little thing to boop yeah yeah that'd be funny